Create Advert Task The Celebrity Apprentice USA


Create Advert Task

American version of the business competition. The teams have to create an advertorial for some internet security products, and there is a twist in the boardroom.


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Previously - the teams were tasked with creating a storefront

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to relaunch the Kodak Moments campaign.

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We'll give you Kodak products in a photo studio

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so that you can create for the people of New York Kodak Moments.

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On Tenacity, Maria Kanellis's ability to lead was questioned...

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Let's say we do the corner of a wrestling ring.

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Because of her youth, she's trying to prove herself.

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..and Sinbad's performance for Rocksolid fell flat.

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We should have stuff, "Hey, man, welcome to the store."

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We can shoot a welcome as you walk in. This could be a welcome kiosk.

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This is how it's going to work. This is how we explain it.

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It's all clear in his mind - nobody else is really getting it.

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Bret Michaels was pushed to the side...

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Michael, I need to know what I'm doing.

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I don't know what to tell you to do, Bret, because I'm not the project manager.

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-Just give me something to do because I'm about to

-BLEEP

-snap.

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Bret was being an ass.

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..and on both sides, the game took its toll.

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SHARON COUGHS

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Sharon succumbed to illness...

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I knew I was coming down with something. I was not feeling good.

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..while Darryl struggled with the workload.

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'I've been lazy today. For some reason, I just... I haven't been there.'

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You know, mentally, I just haven't been, you know, focused.

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When the storefronts opened...

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All right, let's open this!

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..the women hit their stride...

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Today, we are celebrating the champion in you.

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..and the men finally found their footing.

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Perfect! Kodak Moment.

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But when the winner was announced...

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They loved the job that the women did. Congratulations.

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-Maria, I'm giving you a cheque for 20,000.

-Thank you.

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..the men were left to face Mr Trump, and the team singled out Bret.

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Frustration became evident. People handled it differently.

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Bret handled it by going wherever Bret went.

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The only one that lost a little bit of focus was Bret.

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But Mr Trump was focused on Sinbad.

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-Is Bret manageable, Sinbad?

-Yes.

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If he's manageable, why couldn't you manage him?

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You're the project manager. Sinbad, you're fired.

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-Who's going? Who will be fired?

-I think it'll be Bret.

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Just basically because he's been late a couple of times

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and because a couple people have said some things about him

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that may be true.

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-The things that have been said about Bret are true.

-Yeah.

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'It's hard for me to say that I hope any one of those guys are fired,'

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because I think that they all bring strengths.

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I think that, moving forward,

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'the one that would be the most dispensable would be Bret.'

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-ALL: Oh!

-Hey.

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That son of a bitch! That Sinbad, that son of a bitch!

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No, he's a great guy.

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-Thanks, Selita.

-It's good to see you.

-I've been fired before.

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Thank you very much. Thank you.

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What happened, Bret?

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You know what's getting old to me? I'll say this.

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Everyone's thrown me under the bus from the word go, and it's OK.

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I was... I read with it and let them roll.

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I... I was confused, man.

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You be in my shoes. Let everyone come at you, and see how it feels.

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'After a while, you've got to start throwing up your dukes

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'and say, "Wait a minute." Everyone's coming at me,'

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and I did nothing but be respectful to these people.

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I asked you the other day, you were the account manager,

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and you said, "Ask Sinbad." I'm like,

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"Well, I thought you could give me some money, I'll go do the graphics." Why are you always...?

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What I'm saying is, suddenly there was this thing.

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I said, "My expertise is storefront. I can do this.

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"I build stages every day. I'll build our stage."

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All I asked for was a job.

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You guys cannot look at me and say I didn't work like a grunt.

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Bret just, you know, blew up.

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Felt like, for some reason, he wasn't being treated well,

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'but took it out on his team members. I just decided, you know,

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'this is what I didn't want to be a part of. So I left.'

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You tell me to be me. I... I blew off my steam. You know?

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A few members of this team are definitely shutting me out.

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And unless we resolve those differences,

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we're never going to win another one of these things.

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'We're all going to be going home.'

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# Money, money, money

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# Money!

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# Money, money, money

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# Money!

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# Some people got to have it

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# Yeah, yeah

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# Some people really need it

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# Hey, listen to me, y'all

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# Do things, do things, do things

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# Bad things with it

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# Dollar bills, y'all

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# Come on, that mean

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# Mean, mean green

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# Almighty dollar

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# I know that money

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# Give me a nickel Brother, can you spare a dime?

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# Money can drive some people out of their mind

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# Money!

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# Money, money, money

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# Money! #

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Hello, hello! My name is Maria.

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-Hi, Maria.

-You're John Paul, right?

-Yup.

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I won 20,000 for Make-A-Wish,

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'and now I get to meet a Make-A-Wish kid'

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and give him that 20,000 cheque.

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'John Paul has acute lymphoma leukaemia.'

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How long have you been part of Make-A-Wish?

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-For about two years.

-When were you diagnosed?

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Three days after I turned five.

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-Wow. How do you feel now?

-I feel great.

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And I hope that won't affect me anymore.

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As you know, I am on Celebrity Apprentice.

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And I was project manager, and I actually won.

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So if you want to take this back for Make-A-Wish for me.

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-Wow, 20,000.

-Wow!

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'Maria gave me a cheque for 20,000 for Make-A-Wish.'

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It means so much that there's still people out there

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that are fighting for money for us.

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What did you wish?

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To meet Donald Trump because he's kind of inspired me.

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This year, I did my own stand

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-and I made, like, about 14.

-I could use you on The Apprentice! I could!

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It's interesting that he would have chosen Donald Trump.

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And he kind of looks like Donald Trump too a little bit!

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I think he's got better hair, though.

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-And what would it mean to you to have your wish come true?

-A lot.

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I want to tell you that you ARE going to New York,

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and you're going to the finale of Celebrity Apprentice.

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-And guess what else?

-What?

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You're going to be able to meet Donald Trump

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and the entire cast that is there.

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ALL LAUGH

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-I have never seen him speechless.

-Oh, thank you so much.

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Thank you. And don't spend that on yourself!

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-Good morning.

-ALL: Morning.

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So, Governor, what did you think of the boardroom?

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I thought it was an interesting experience.

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I'm glad I'm still here to fight another day, and I miss Sinbad.

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Did I make the right decision?

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I think, um...

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Yeah, I think, uh...it...

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Considering all the circumstances... um...it...

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-Regrettably, I think...

-It was the right decision.

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ALL LAUGH

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OK. We all know there are problems in the world,

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and one of those really big problems is identity theft.

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It's a huge problem.

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On my left, I have two great executives.

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Todd Davis is with LifeLock. Janice Chapin is with Norton.

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These two companies have come together to offer a new product.

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-Janice.

-Thanks, Donald.

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We at Norton are in the business of protecting consumers online,

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so they can be safe on the internet.

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LifeLock will be combined for the first time

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with the Norton 360 product.

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So your task is to create a four-page advertorial

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to showcase this bundle.

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And that ad may appear in Time Magazine, and Time.com.

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We want one celebrity from each team

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to be the spokesperson for that ad.

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You will be judged on creativity, brand integration,

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celebrity spokesperson and overall presentation

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-to the LifeLock and Norton executives.

-Thank you very much.

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On my right is, of course, Donald Trump Jr

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and my very good friend Gavin Maloof.

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Now, Gavin owns the Palms Casino in Las Vegas and the Sacramento Kings.

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He's a great businessman,

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and what he sees is going to have a great impact on me, OK?

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Pick your project managers right now, please.

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ALL CONFER

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I think... I'm going to do it.

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OK. All right.

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I think Michael should be the project manager.

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-Only if you feel totally confident doing it.

-I'm totally confident.

-You ready to rock?

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-I think you're going to kick ass, man.

-All right. There you go.

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Darryl, who is your project manager?

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We pick Michael as our project manager.

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-Women, who is your project manager?

-Summer.

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OK. So, Summer and Michael, congratulations.

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The project manager of the winning team

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will get 20,000 for his or her charity.

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The losing team, you know what happens. Somebody will be fired.

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OK? So good luck. Go. Have a good time.

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-Hello?

-Hello?

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-Home sweet home!

-This is Selita's second home.

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I know. Selita's like, "I'm ready. I'm ready."

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Right after we got our task from Mr Trump,

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we went to our photography studio...

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-Hi, you guys.

-ALL: Hello.

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'..and we waited to speak with our...

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'Norton and LifeLock executives about'

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what their ideas and vision were for this advertorial.

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Norton 360 is actually internet security.

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So it protects you while you're on the internet.

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LifeLock is more of a service.

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So we're a subscription service that actually protects you offline.

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This is going to be a one-of-a-kind bundle that has not existed before.

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So it's a combination of things, but it's all about protection.

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No, that's all right.

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-Pardon?

-What about Macintosh?

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We have a version for the Macintosh as well for internet security.

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I have another question.

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-My kid is on the internet, and he's a kid.

-Yes.

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And he thinks he knows, you know, because all kids think, you know...

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And he's 11 going on 12.

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And I am now starting to get phone calls

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from the things that he thinks he's won...

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The executive meeting was tough. The first two tasks,

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we'd sort of laugh about Cyndi's funny little, "I just have a question for you."

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But we didn't have a lot of time today.

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'Cyndi makes me laugh.'

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She's fabulously insane. I mean, she's just a trip.

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What that technically does is what that does? That's a lock.

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That's a block.

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We're just trying to stop any criminal from getting any of your information.

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-It's got to be black and white.

-Mmm.

-Yellow and red.

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Contrast works. You know what I mean?

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-Otherwise... Hello.

-BOTH: Hello.

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-How are you?

-Good.

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When the executives arrive, the most important thing

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is to get information as to what they're looking for.

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But at the same time, be able to go back and forth with them

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and say, "This is what I would do. Does that work for you?"

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I want to ask you a couple of questions.

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-You're obviously much more consumer-driven, correct?

-Mmm-hmm.

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-I mean, it's consumer-driven.

-Right.

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I just want to make sure as we come up with campaigns,

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and we're throwing stuff, ideas,

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we're sticking more to your life, your family...

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It is your finances, and you are...

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your goal is to protect it.

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'Bret you need a leash for.'

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You need to be able to keep him really close to you,

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because he just goes on one,

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and he's flying, 4,000 feet and climbing.

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And my next question would be,

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do you, um...?

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When we put the ad up - I know this is a...

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this is such a layman question, but I'd like to know -

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-does it...?

-What made you guys decide to join forces or come together?

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I was going to ask you too - with the recent credit implosion,

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with the mortgages, everything that's gone horrifically bad...

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Oh, you've got to be kidding me.

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'We weren't getting a lot of the answers that we wanted from the executives.

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'I wanted our team to understand, what is an advertorial?'

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When people change their name - I've found this a lot -

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if you're an entertainer and you have a different name...

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Not that that's a big field for you, I just want to know how they've got to do what they need to do...

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I think we want to see your creativity on it.

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How would you go communicate this, you know, combination,

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-this bundling of these two strong brands?

-Have you ever employed -

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not employed - brought in any of these scumbags who DO this?

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'I felt at the meeting,'

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it was the most connected I've ever felt to Michael.

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'I sat near him for a purpose. I wanted him to know I'm there for him.

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'I will not let him down.'

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With Michael, I was trying to tell him, "Let's get on here, brother.

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"We're on the same team."

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So we just don't want to offend the company that's rolling out...

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You don't want to go put Norton behind LifeLock.

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'I didn't feel like I could control Bret.'

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And I knew that, "OK, I'm going to have my work cut out for me

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"with managing Bret."

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-We have two things that we're doing.

-Mmm-hmm.

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We're doing a presentation, and we're doing our full photo essay.

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Our task today was to do a four page advertorial

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for Norton 360 and LifeLock.

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This photo essay has to explain and educate

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exactly what all of this is.

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-Selita, you're definitely doing the photo essay.

-OK.

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But what about me?

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I art direct my covers.

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'Oy, oy, oy. Selita's 27.

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How many photo shoots has Selita directed?

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Uh-uh.

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'Just because she's a model,'

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there's no way that qualifies her to direct a shoot more than me.

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Is our spokesperson telling the story?

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The spokesperson is supposed to be the person

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that's explaining it, to understand.

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One part of the task was to pick a spokesperson

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that would be featured throughout the advertorial.

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Cyndi would be great for it.

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Um...

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I think, Sharon, you might need to be the spokesperson.

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Just because Cyndi, I want to relate to every person.

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You're so extraordinary and unique.

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Extraordinary? About what?

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Well, just your look, your look is extraordinary and unique.

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For an advertising campaign, her look is maybe a bit more...

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-Do you know what I'm saying?

-No.

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Because you can't... There's no denying it, you're Cyndi Lauper.

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'I was very much biting my tongue.'

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And I didn't want to overstep my bounds.

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I wasn't project manager. It's Summer's decision.

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Sharon, are you comfortable being our spokesperson for this?

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-Yes. OK.

-'The problem was Cyndi, because I just knew'

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if Cyndi had been our spokesperson, we would've been there for ever

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and we would've not...

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We honestly would not have accomplished one photo.

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-OK, let's stay focused.

-What do you want me to do?

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Bret, design and graphics. That'll be you.

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Can I ask you today that I could be the right-hand man?

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I would be better just as a grunt. Working, working, working

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and be on your right shoulder.

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Bret, I need you to, like you say, "follow me."

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No, no, no. I'm saying, I'm with you. I'm saying, I'm...

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You're my grunt guy.

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-That's what I'm trying to...

-Thank you, I love it.

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-..I'm your grunt guy.

-I love it.

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-You need coffee, I'm going.

-But I don't need coffee,

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-I need you to do those graphics...

-You got it.

-..and slogan for me.

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-You need to tell me when. Understand that?

-Now.

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-Now.

-But, you...

-Now, start on it.

-Michael, why don't you sit here?

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So, OK...

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'This task ultimately comes down to me and how I manage the team.'

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We won't be successful if, you know, I blow up.

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'So, as project manager, I had to have patience when it came to Bret.'

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Graphics, Michael, it's your life, let us protect it. It's simple.

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Look at that bitching picture of Bill.

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-Again, we've gotta be...

-Live your life...

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..we've gotta be original. So...

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Last thing I want to say - it's this, it's ridiculous,

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-it's Bill with that head. Norton...

-So...

0:17:270:17:30

-..it's your body.

-No, er...

-Bill, let me add to that.

0:17:300:17:33

Here you stand, with your head. You're holding a baby. You know...

0:17:330:17:37

-This is really stupid.

-..or a mom's holding a child.

0:17:370:17:40

-Go with me.

-Probably right now, probably the best thing

0:17:400:17:43

-is to start thinking of what the slogan's going to be.

-I'll work on a slogan.

0:17:430:17:47

'Bret's brainstorming process is one that has to be managed carefully,

0:17:470:17:50

because he's still a little wild and crazy

0:17:500:17:52

and you have to try to keep him corralled.

0:17:520:17:54

So now we've got to try to figure out a way to integrate the celebrity.

0:17:540:18:00

Oooh!

0:18:000:18:01

-So, I think we need to use somebody that's current.

-Sure.

0:18:010:18:04

You're currently one of the best chefs in the world.

0:18:040:18:08

You're a worldwide gold medal winner.

0:18:080:18:10

I think the cooking thing is just hot right now.

0:18:100:18:13

Everybody's into this cooking thing.

0:18:130:18:15

We need a celebrity in this.

0:18:150:18:16

You're known as a guy who's been the best in the world.

0:18:160:18:19

That's what these people are.

0:18:190:18:21

You.

0:18:220:18:23

-I'm making that decision now.

-Cool.

0:18:240:18:27

I think we're making some of the same mistakes

0:18:270:18:29

we made in the last project, which is,

0:18:290:18:31

we're prematurely ejaculating. We need more foreplay.

0:18:310:18:34

Wow.

0:18:360:18:37

'Michael made a decision,'

0:18:370:18:38

and he chose Curtis as the celebrity spokesman.

0:18:380:18:41

'I would've preferred more discussion.'

0:18:410:18:43

I think that you've got to deliberate. When I was governor

0:18:430:18:46

and I believe I was a great governor,

0:18:460:18:48

giving every child healthcare in my state,

0:18:480:18:50

pre-school for three and four-year-olds, didn't raise taxes,

0:18:500:18:53

senior citizens got free public transportation

0:18:530:18:55

'and I had to work around gridlock to get it.

0:18:550:18:57

'But that's not what's happening here.'

0:18:570:18:59

We need to tell a story with pictures.

0:19:030:19:06

We're trying to say that this can happen to a baby,

0:19:060:19:08

-and they're vulnerable.

-Right.

-Protect them.

0:19:080:19:11

So, we go chronologically and we show different people.

0:19:110:19:13

-So, who are the images we want to start with?

-OK...

0:19:130:19:16

-A baby we want to start with.

-If it's a baby...

-Yes.

0:19:160:19:18

THEY TALK OVER EACH OTHER

0:19:180:19:21

We are trying to convey that anybody's identity can be stolen,

0:19:210:19:24

'from zero to 99.'

0:19:240:19:27

You're getting these two awesome products

0:19:270:19:30

-for 79.99.

-79.99.

0:19:300:19:33

-Er...

-Will someone please explain to me what we decided on a,

0:19:330:19:37

like a concept. What is the scene?

0:19:370:19:40

-What is the what?

-What's the scene?

0:19:400:19:42

-Like, what are we saying in these photos?

-I...

0:19:420:19:45

You know, how to say it properly, but like, you know...

0:19:450:19:48

I don't know what.

0:19:550:19:56

'I think that Summer needed to take control.

0:19:560:19:59

'Because, right now I feel like there's no direction'

0:19:590:20:02

for the creative people.

0:20:020:20:03

We're all like, "Huh?"

0:20:030:20:05

I personally think if we have more pages,

0:20:050:20:07

we need four different thoughts.

0:20:070:20:09

-Forethought needs to be a complete thought, though.

-No, no.

0:20:090:20:11

-I don't want to change anybody's opinion...

-No, no.

0:20:110:20:14

-I just want to...

-There's a lot of ideas, but it's got to be clear.

0:20:140:20:18

-Yes, of course.

-But, no-one is safe.

0:20:180:20:21

We are, I think, we're the people that should be in it if we want to.

0:20:210:20:24

-What's in the middle, hun? The big fold...

-Hold on one second.

0:20:240:20:27

I know, and we'll totally get back there.

0:20:270:20:30

'There's been a couple of tiffs.

0:20:300:20:31

'There's been a couple of times where I felt the tension.

0:20:310:20:35

'And no matter how hard you try to hold it in,'

0:20:350:20:38

that competitiveness takes over.

0:20:380:20:41

It, like, it does break you down.

0:20:410:20:44

-Do you see the way, as it goes on?

-She said, yes.

0:20:440:20:47

I think we're all getting ratty with each other.

0:20:470:20:50

-I'm getting more tired.

-Everybody's jockeying for position.

0:20:500:20:53

You know what? No...

0:20:530:20:54

-No, no, no. It's the way it is.

-Yes.

0:20:540:20:56

-Everybody's jockeying.

-And you know why?

-Everybody's like...

0:20:560:20:59

..this one is such a time, like a real-time crunch.

0:20:590:21:02

Although, I think we're super creative people.

0:21:020:21:04

It will only get worse.

0:21:040:21:06

And we're probably all going to end up really disliking each other.

0:21:060:21:09

-No.

-Ah!

0:21:090:21:11

-I disagree.

-I don't know what to do.

-Oh, no.

0:21:110:21:14

'We all bring our survival instinct'

0:21:140:21:17

and, I live very much by listening to my gut.

0:21:170:21:21

My gut... is always right.

0:21:210:21:23

'When the photographer arrived,

0:21:380:21:40

'we weren't ready to start shooting photographs yet.'

0:21:400:21:43

We were still trying to put together, "OK, what kind of shots do we want?"

0:21:430:21:47

Like, a really obvious thing for me would be to use you, and say,

0:21:470:21:50

"Just because my buddies are the fastest men on the planet,

0:21:500:21:53

"and the toughest men on the plant,

0:21:530:21:55

"doesn't mean that they can outmuscle or outrun cybercrime.

0:21:550:22:00

"But I can, because I've got LifeLock and Norton Protection."

0:22:000:22:03

-Yes.

-And then the four-pager...

-Is all about cooking stuff.

0:22:030:22:07

..could be about how I go around my everyday.

0:22:070:22:09

-Just my everyday life.

-Yes, yes.

0:22:090:22:11

I think that's smart.

0:22:110:22:12

That's a good idea, that's a good idea.

0:22:120:22:14

So, our concept for our advertorial is a big photograph of myself,

0:22:140:22:19

the brand ambassador, with Goldberg and Michael Johnson.

0:22:190:22:22

'It doesn't matter how tough you are, or how quick you are,'

0:22:220:22:25

identity theft is something that can happen to anybody.

0:22:250:22:27

I'm going to be devil's advocate for a second.

0:22:270:22:29

-No, no.

-I want Bill with that strong image...

-No, no, no. No, no.

0:22:290:22:32

'Michael seems to really have this fetish for Curtis and cooking.'

0:22:320:22:37

I just didn't think Curtis was the right face for an ad

0:22:370:22:41

that is supposed to protect your private and personal identity.

0:22:410:22:45

'I think it was the wrong choice.'

0:22:450:22:47

OK. What other tasks do we have?

0:22:510:22:53

You're... Maria, you need somebody to go with you.

0:22:530:22:55

-We need props for this photo shoot.

-Yes, I need somebody to go with me.

0:22:550:22:58

-I can go with you, I can do this on the fly.

-OK, let's go.

0:22:580:23:01

As long as I can take this with me.

0:23:010:23:03

I would actually prefer if you stayed here.

0:23:030:23:05

That way you can be part of the graphics...

0:23:050:23:07

-No, I'm very good at graphics.

-Yes, yes, yes.

0:23:070:23:09

Yeah, because I think that this should be very, like...

0:23:090:23:12

-Like Time magazine, that kind of font.

-Yeah.

-Very, very serious.

0:23:120:23:17

-Yeah.

-Not...

-No, no, no, not frilly and girly or anything.

0:23:170:23:20

-Yeah. But also aesthetically pleasing.

-OK.

0:23:200:23:23

Cyndi draws our attention away from what we're supposed to be doing.

0:23:230:23:27

And in today's situation, we can't afford that.

0:23:270:23:30

Sharon, I need your vision here.

0:23:320:23:33

OK. But what about me? Where do I go?

0:23:330:23:35

Um, you can go with Maria.

0:23:350:23:37

'It was really hard to work while Cyndi was right there,'

0:23:370:23:40

and it's 100% the reason why I sent her out with Maria.

0:23:400:23:42

To get Cyndi out of our space so that we could accomplish something.

0:23:420:23:46

-OK. Let's go.

-No. I just got to hear this, and I will...

0:23:460:23:49

-She can explain it to you.

-We don't have a lot of time.

0:23:490:23:52

-She'll explain it to you.

-Whatever, I'll get it, I got it.

0:23:520:23:55

'Cyndi didn't deserve to be disrespected. Don't do that.

0:23:550:23:58

'Summer loves to be seen as Polly Perfect.'

0:23:580:24:01

-"I'm just a nice person."

-BLEEP

-off, missus!

0:24:010:24:05

You're as ambitious as the next one of us,

0:24:050:24:07

-so, you know, get off your high horse. You're not

-BLEEP

-perfect.

0:24:070:24:11

-And shut the

-BLEEP

-up, basically.

0:24:110:24:14

Did I really just say that?

0:24:140:24:16

I want you to start... If you can start putting together a list.

0:24:230:24:27

Go ahead and just jump on their website and give me a list

0:24:270:24:29

of like, ten things where they may become a victim.

0:24:290:24:33

-OK.

-Of cybercrime.

0:24:330:24:37

-OK?

-OK.

0:24:370:24:38

I gave Rod the task of getting on the internet and

0:24:380:24:41

writing down and listing all of the key points

0:24:410:24:44

about cybercrime and identity theft.

0:24:440:24:48

This thing.

0:24:560:24:57

The computer that was there I couldn't even turn it on,

0:24:590:25:03

much less write anything on it. And so I couldn't access it

0:25:030:25:06

and get the information.

0:25:060:25:08

I was going to try to get Rod to put this stuff together,

0:25:080:25:11

but he can't operate a computer.

0:25:110:25:13

Unless you get me in the right area.

0:25:130:25:15

We can just get him on a Word document, right?

0:25:150:25:17

-Get me on there.

-Can you type?

0:25:170:25:19

-Yeah.

-'It's difficult trying to find a task for him,

0:25:190:25:22

'trying to find something for him to do. There's not much he can do.'

0:25:220:25:26

And there's got to be something there

0:25:260:25:27

because he got to be, you know, governor of Illinois.

0:25:270:25:30

You don't just fall up there.

0:25:300:25:32

'There's a whole bunch of technology that's passed me by.

0:25:400:25:43

'It's one of the things when you're governor and you have nearly

0:25:430:25:46

'60,000 people work for you. They pretty much research for you.

0:25:460:25:49

'Before that I was a congressman, and I never had to learn it.

0:25:490:25:52

'So, I don't think my team quite knows what to make of me yet.'

0:25:520:25:55

But I think there's always a learning curve

0:25:550:25:57

in every endeavour, in every step in life.

0:25:570:26:00

You have your police, you have your fire department.

0:26:100:26:13

You have your identity protection.

0:26:130:26:15

Like we, um...

0:26:150:26:17

Kind of on a different tangent there. Boy, this is hard.

0:26:190:26:22

'When Summer volunteered for the project, she didn't realise

0:26:220:26:26

'what she was getting herself into. And I don't think'

0:26:260:26:29

that she was actually the right person for the job.

0:26:290:26:33

-Hi. Are you the photographer?

-I'm Alex Newborough.

-Hi. How are you?

0:26:340:26:38

-Holly.

-Hello, Holly.

-Hi, I'm Summer.

0:26:380:26:40

Do you know the products? We've got identity theft protection.

0:26:400:26:43

-It's software.

-OK.

-And then Norton 360, right?

0:26:430:26:47

And we need to educate people through a photo essay.

0:26:470:26:52

We're educating, um...

0:26:520:26:54

Um...

0:26:540:26:55

Er... So we have a picture. The first one is just a picture of myself

0:26:550:26:59

with a baby. As soon as...

0:26:590:27:00

So that...kind of the, um... Do you understand me?

0:27:000:27:04

'Oh, my gosh! The meeting with the photographer,'

0:27:040:27:06

first of all he looked at our concept and I just would look at him,

0:27:060:27:09

and he looked as if he had the blankest look on his face,

0:27:090:27:12

like he had no clue what I was talking about.

0:27:120:27:14

And I was like, "I don't really know what I'm talking about."

0:27:140:27:17

I need you guys to really tell me what you want.

0:27:170:27:19

As much specific information as possible.

0:27:190:27:22

It's really good to get your concept together for me,

0:27:220:27:26

so that when I start making the photographs,

0:27:260:27:28

-I'm following your directions.

-OK.

-But...

0:27:280:27:31

..I can't follow your direction if you haven't given it to me.

0:27:320:27:36

OK. So what you're saying is I haven't given it to you yet?

0:27:360:27:39

-Can I tell you something?

-Mm-hm.

0:27:470:27:50

With Selita... She's art directing?

0:27:500:27:53

OK.

0:27:530:27:54

-We're on props.

-OK.

0:27:550:27:58

'This task is to create a four-page advertorial.'

0:27:580:28:02

Summer decided that Selita would be the art director because

0:28:020:28:05

she's done photo shoots.

0:28:050:28:07

But Cyndi, who has been in the industry forever,

0:28:070:28:10

has done a lot of photo shoots.

0:28:100:28:12

So I think that she should be part of the creative team.

0:28:120:28:14

And I also think she should be art directing.

0:28:140:28:16

-I am a credited art director.

-I know you are.

0:28:160:28:19

-Hi, Elyse. I'm Cyndi. This is Maria.

-Hi.

0:28:210:28:24

At the prop house we're getting a park bench, a baby, a blanket.

0:28:240:28:28

And we're also getting a desk and a chair.

0:28:280:28:30

I don't know, I have to look it up.

0:28:330:28:35

SHOP OWNER LAUGHS

0:28:350:28:37

OK! We got the...

0:28:370:28:40

I'll try, Cyndi. I will.

0:28:420:28:46

The woman was so nice. She went for the face.

0:28:460:28:49

She went for it.

0:28:490:28:51

She's giving me a big deal again.

0:28:510:28:53

-OK.

-Cos she went for the face.

-We love her.

0:28:530:28:55

-She went for the face.

-I went for the face.

0:28:550:28:57

-Oh.

-She gave us 100 off on the rug.

0:28:570:29:01

So, I think that was great.

0:29:020:29:04

See you later, pal. All right.

0:29:040:29:06

MARIA GIGGLES

0:29:080:29:11

We need to pull together props.

0:29:190:29:21

-OK.

-You know?

-OK.

0:29:210:29:23

-Yeah, take Rod with you.

-OK. OK.

0:29:230:29:25

'Darryl was in charge of getting all of our props.'

0:29:250:29:28

I didn't give him a lot of responsibility.

0:29:280:29:31

And, because Rod couldn't use the computer, I sent Rod with him.

0:29:310:29:36

-These are our ladies?

-Hi. Rod, hi.

0:29:360:29:38

Oh, God. It took him 30 minutes to type that one paragraph.

0:29:410:29:45

It was literally just, "da, da, da, da," like that.

0:29:450:29:48

And it was... I was, I was amazed.

0:29:480:29:51

'My nine-year-old can type. Rod can't.'

0:29:510:29:53

What van? The white one?

0:29:550:29:57

'Me and Rod went out shopping.'

0:29:570:30:00

We went to purchase things and get things for what we need

0:30:000:30:02

for the photo shoot.

0:30:020:30:04

You coming in? Are you coming with us?

0:30:070:30:09

OK.

0:30:100:30:12

-Gov, you all right?

-I'm doing good.

0:30:200:30:22

-Huh?

-Yeah, I'm doing fine.

-OK.

0:30:220:30:24

'I've pretty much been the laid-back guy on the team.

0:30:240:30:27

'We have long hours.'

0:30:270:30:28

It takes a lot of wear and tear on you. Mentally and physically.

0:30:280:30:31

'An average person that's a working person,

0:30:310:30:35

'nine to five, their day starts in the morning'

0:30:350:30:38

and their brain's going full-time.

0:30:380:30:40

Most athletes and celebrities,

0:30:400:30:42

they don't wake up until noon if they have to.

0:30:420:30:45

So that's very difficult when you're not accustomed to it.

0:30:450:30:48

Because your body doesn't function as well as the normal person's body functions.

0:30:480:30:52

It's all right, baby, I got your back.

0:30:520:30:55

THEY LAUGH

0:30:550:30:57

-Hey! How about Darryl, huh?

-Come on.

0:30:590:31:02

-MAN:

-Good to see you, man.

0:31:020:31:03

-I appreciate you, man.

-Keep the faith.

-Thank you so much.

0:31:030:31:06

-Let's go, man.

-Appreciate it. Did nothing wrong either.

-Gov, stop...

0:31:060:31:10

-Come on, come on, man.

-Good luck!

-Thanks, guys.

0:31:100:31:12

-Appreciate it.

-Gov, come on.

-All the best to you!

0:31:120:31:14

'Rod is good at campaigning.'

0:31:140:31:16

You can definitely tell he's a politician.

0:31:160:31:18

How do you do? How are you? Nice to meet you. All the best to you.

0:31:180:31:21

-Hi, sir.

-Yeah, how you doing?

-Nice meeting you.

0:31:210:31:23

'I think it's a great opportunity for him, and great exposure.'

0:31:230:31:27

But I really don't need the exposure.

0:31:270:31:30

I'm a New York guy. And people know me and I love New York.

0:31:300:31:33

-We're on a time schedule.

-You're looking good.

0:31:330:31:35

-We're on a time schedule, man.

-I got you.

-All right?

-Yup.

0:31:350:31:38

So, don't... This is New York.

0:31:380:31:40

Everybody you say "Hi" to, you gotta keep moving.

0:31:400:31:43

-I got you.

-All right.

0:31:430:31:45

Hi.

0:31:450:31:46

We need a yellow T-shirt. It needs to be, like, standout yellow.

0:31:560:32:00

-It's kind of like the Norton boxes over there. Hi.

-What's going on?

0:32:000:32:03

-How are you?

-Oh, dude.

-Having some fun?

0:32:030:32:05

Mr Trump's eyes and ears on this task was Don Jr.

0:32:050:32:08

So he stopped by our set.

0:32:080:32:10

I walked up to him, like, "I've no clue what we're doing yet,

0:32:100:32:12

"but I think this is it.

0:32:120:32:13

"I don't even know how to present it to you."

0:32:130:32:15

So tell me a little bit about your concept.

0:32:150:32:17

Our campaign is basically that it stretches from a newborn

0:32:170:32:20

to the elderly. We've got, um...

0:32:200:32:23

Now it's like, we've got, um...

0:32:230:32:25

It's personal. Like, there's just... It's a work in progress.

0:32:250:32:29

-OK. So you're still honing down what the full message will be?

-Yeah.

0:32:290:32:32

I think Summer's kind of a little bit jumbled.

0:32:320:32:35

I want to make sure that she's not just trying to herd cats,

0:32:350:32:37

that they're actually getting somewhere to an end goal.

0:32:370:32:40

'The timelines on this task are very tight.

0:32:400:32:43

'There's a lot to accomplish in a very short amount of time.'

0:32:430:32:46

I don't know how they'll pull it all together in the end.

0:32:460:32:48

We'll have a constant streaming video, all the things

0:32:480:32:51

that are replaceable.

0:32:510:32:52

'Don Jr came in, and he was a little confused about our concept.'

0:32:520:32:55

We just weren't clear on it yet ourselves.

0:32:550:32:57

It's like, here's the mom and here's the baby.

0:32:570:33:02

Uh...

0:33:020:33:03

And we have to figure this out, cos my brain is just so slow.

0:33:030:33:07

Go on.

0:33:070:33:08

There wasn't one person that had a clearly defined vision

0:33:080:33:12

of what they were looking for. There was a lot of time wasted.

0:33:120:33:15

-Um...

-I am so tired already.

0:33:150:33:17

Oh, God.

0:33:170:33:19

I like the juxtaposition of scaring, you know, and saying,

0:33:250:33:30

"It's about to happen, but because she's there, it's not going to happen."

0:33:300:33:34

Something like that. Not saying that, but you know what I mean?

0:33:340:33:36

As soon as Don Jr walked away,

0:33:360:33:38

I really felt like I wasn't sure if I even had the concept down.

0:33:380:33:43

'But the clock is ticking down, it's ticking way too fast.

0:33:430:33:46

'We have so much more to do.'

0:33:460:33:47

It's Summer cradling a baby.

0:33:470:33:49

With your son. Sharon's up here. I'm going to put the text up here.

0:33:490:33:52

We're close.

0:33:520:33:53

So, our concept has shifted just slightly in that

0:33:530:33:56

we want to make sure that people know you are LifeLock

0:33:560:33:59

and Norton 360.

0:33:590:34:01

So we went back to the drawing board again.

0:34:010:34:04

And then that's when we decided to establish Sharon as the protector.

0:34:040:34:08

But it's as if YOU are the protector.

0:34:080:34:10

-So, it's like she's going to prevent X, Y and Z from happening.

-Right.

0:34:100:34:16

Sharon...

0:34:160:34:17

Sharon is the protector.

0:34:170:34:19

She's going to be kind of in the background of every scene.

0:34:190:34:24

Ah, that's great.

0:34:240:34:25

Got to try to keep these things flat, cause it reflects.

0:34:260:34:29

Summer asked me to be the celebrity spokesperson.

0:34:290:34:33

'I think because I'm pretty good at selling things.

0:34:330:34:37

'And because of my age too.

0:34:370:34:39

'I mean, you're not going to sell a product like that'

0:34:390:34:42

-with a

-BLEEP

-arse.

0:34:420:34:43

Like that one...

0:34:430:34:45

Sharon, you look unbelievable.

0:34:450:34:47

'Sharon could not have been a better spokesperson.

0:34:470:34:49

'I don't think anybody on the men's team'

0:34:490:34:51

could compete with the presence of Sharon.

0:34:510:34:54

Yeah!

0:34:540:34:55

The first two obvious ones

0:34:570:34:58

is we need you looking like the fastest man in the world,

0:34:580:35:01

and you looking like the strongest man in the world.

0:35:010:35:03

I guess you want a centralised shot of me.

0:35:030:35:05

My role in the task was to be the brand ambassador.

0:35:050:35:08

'I feel really special that I'm at the centre of this whole challenge.'

0:35:080:35:11

-Thank you.

-You're welcome.

0:35:180:35:19

Oh, look. Curtis in an apron. How clever.

0:35:190:35:23

-How original(!)

-How original(!) THEY LAUGH

0:35:230:35:26

Curtis, Lord...

0:35:270:35:29

He's going to make sure the world knows that he's a chef.

0:35:290:35:32

'And guess what? Curtis is in an apron. So original!

0:35:320:35:35

'He should just wear an apron in the boardroom.'

0:35:350:35:37

Like, he probably sleeps in a apron with nothing else on!

0:35:370:35:41

'He wants to feel the apron on his skin.

0:35:410:35:43

'That's like me coming to work every day in a thong and wings on my back.'

0:35:430:35:47

Like, dude, are you kidding me? That's ridiculous.

0:35:470:35:50

-Perfect.

-LifeLock. And Norton 360.

0:35:510:35:55

So our campaign in a nutshell

0:35:560:35:58

is that I do everything

0:35:580:35:59

that every other person does - I shop, I cook, I eat, I go out.

0:35:590:36:02

'So everybody can relate to me. But I'm much better protected

0:36:020:36:06

'than anyone else because I've got the Norton 360

0:36:060:36:08

'and the LifeLock Protection.'

0:36:080:36:10

Good.

0:36:100:36:11

Curtis got his shots in first

0:36:180:36:20

and I changed into my outfit

0:36:200:36:22

and got my part of the photo shoot started.

0:36:220:36:24

OK, stand by. And...ready.

0:36:240:36:27

Nice shot, Michael! >

0:36:270:36:29

You know who that is? Man...

0:36:300:36:33

What an honour.

0:36:330:36:35

'Michael's awesome.'

0:36:350:36:36

I mean, how can you not respect a guy who's won so many gold medals

0:36:360:36:39

and won a following?

0:36:390:36:40

'He's an extremely successful guy. Both on and off the track.

0:36:400:36:45

'And, as our project manager, people respect him.'

0:36:450:36:48

People will listen to him. And he's smart enough to be able

0:36:480:36:50

to delegate properly, I believe.

0:36:500:36:52

Go!

0:36:520:36:53

If you do that, start back a little bit.

0:36:540:36:57

'I really didn't voice my opinions in a lot of different things.'

0:36:570:37:00

You know, because I think my strengths wasn't for this task.

0:37:000:37:03

-'What do you need?'

-I need two large pizzas.

0:37:030:37:05

'Everybody else seemed, you know, so excited about the project.

0:37:050:37:08

'Not that I wasn't excited about it, but I'm just more of a laid-back,

0:37:080:37:11

'sit back and watch type person.'

0:37:110:37:13

And I was totally exhausted.

0:37:130:37:16

Beautiful. >

0:37:160:37:18

What do you feel most comfortable in?

0:37:200:37:22

I'll do whatever you want. This is your gig.

0:37:220:37:24

I know, but I'm just saying.

0:37:240:37:25

I'll go with the shirt off, man. I don't care.

0:37:250:37:28

'Next part of the photo shoot was Bill Goldberg, once known

0:37:280:37:31

'as the strongest man in the world, and he can't knock out'

0:37:310:37:33

identity theft. So, Bill needed to get a photo of himself as a...

0:37:330:37:38

strong, big man.

0:37:380:37:41

I have to somehow get the impression that I'm, like, a strong guy.

0:37:420:37:47

Watch the facial expressions. It almost looks like a fart.

0:37:470:37:50

Is that all you've got, Goldberg? Come on!

0:37:500:37:54

ARRRRGGGHHH!

0:37:540:37:57

That was good!

0:37:570:37:58

Was that mean enough looking for you?

0:37:580:38:01

THEY LAUGH

0:38:010:38:02

'When he started growling, I got scared. Are you serious?'

0:38:020:38:06

Arrrrgggghhh!

0:38:060:38:08

Arrgghh! Oh, no!

0:38:090:38:12

No!

0:38:130:38:15

Oh!

0:38:150:38:17

That's awesome.

0:38:170:38:18

Look at this. Look at me. Look at this.

0:38:180:38:21

-Oh, you look good. You look good.

-Come on, man. I got...

0:38:210:38:24

-Goldberg goo all over me. Goldberg goo.

-That's gold goo!

0:38:240:38:29

Gold goo!

0:38:290:38:31

It's my favourite shirt, man!

0:38:310:38:33

Hey, buddy!

0:38:420:38:43

Could you open it? All right.

0:38:430:38:45

Cyndi is amazing. She is running around and picking stuff up.

0:38:450:38:49

You know something? One time I picked up Dennis Rodman

0:38:490:38:52

and I dropped him. Centre of gravity, very bad.

0:38:520:38:55

-You did not pick up Dennis Rodman!

-I did so. He was very tall.

0:38:550:38:58

It's like her daily workout now, to be on Celebrity Apprentice.

0:38:580:39:02

She's like, "Yeah! I'm lifting this!

0:39:020:39:03

"Yeah! You need me to pick up the park bench? Yeah, I'm doing this!

0:39:030:39:06

"Yeah! I'm doing that."

0:39:060:39:08

That's a Cyndi Lauper workout 101.

0:39:080:39:11

It's starting to feel like that scene when they're dragging

0:39:110:39:15

those stones up the pyramid.

0:39:150:39:18

-Cos that's what it'll be like when we're dragging that

-BLEEP.

0:39:180:39:21

Oh, my gosh!

0:39:210:39:22

THEY LAUGH

0:39:220:39:25

Now I know why Dennis Rodman started drinking.

0:39:260:39:29

'Cyndi has a great energy about her.'

0:39:310:39:34

I think that her energy is amazing,

0:39:340:39:37

and we definitely need it at times within this group.

0:39:370:39:39

All right, buddy. Thanks so much.

0:39:410:39:42

We're in a crunch. The good news is that I am losing weight.

0:39:420:39:47

All right.

0:39:470:39:49

-Here we go.

-Yay!

0:39:490:39:50

There's more stuff downstairs.

0:39:500:39:52

Woo hoo hoo!

0:39:590:40:00

I'm just worried about the time. You know?

0:40:000:40:03

I always worry, because we got to get back, and then set it up.

0:40:030:40:07

We gotta talk to the photographer. And we gotta get the photos done.

0:40:070:40:11

-Here, honey...

-Don't worry, I got it. It's light.

0:40:110:40:14

-Michael?

-Yeah?

0:40:150:40:16

Do we have a disc to start to load all the logos and stuff in?

0:40:160:40:19

-I think that might be the logo disc. Check that one and see.

-OK.

0:40:190:40:23

Whoops, that's my video from last night. I'm just kidding.

0:40:230:40:25

Whoops!

0:40:250:40:27

Um, yes, that's not it. I was just jogging.

0:40:280:40:32

That's all that is. I was wrestling.

0:40:320:40:34

'Our graphic designer is very smart and witty and confident.

0:40:360:40:39

'And, uh, sexy.'

0:40:390:40:40

And funny, and sexy.

0:40:400:40:43

-You know about this. Have you done this before?

-Just once or twice.

0:40:430:40:46

-20 years of designing rock T-shirts.

-Ah, OK.

0:40:460:40:49

You know what I'm saying?

0:40:490:40:51

'I love the ladies, I can't help it. And I'm having fun.'

0:40:510:40:53

But I'm not a creepy guy. I'm not a creeper.

0:40:530:40:56

'I'm a fun guy and I'm not a hands-on guy.'

0:40:560:40:58

I'm just having fun with them, you know? We're having a good time.

0:40:580:41:01

-So, I would go... Try the page black first.

-OK.

0:41:010:41:04

'So I'm working on this design'

0:41:040:41:06

and we started designing this really cool campaign.

0:41:060:41:08

'And I was even taking pictures on my own personal camera.'

0:41:080:41:11

Oh! Much better.

0:41:110:41:13

'It's really strong. Takes their campaign and blows it up even bigger

0:41:130:41:17

'and stronger.'

0:41:170:41:18

And, I feel great about it. I think it's going to be awesome.

0:41:180:41:21

-Bret, can I see where you guys are?

-Please, please.

0:41:210:41:24

'When I saw Bret's layout, it looked like he was off the task

0:41:260:41:30

'a little bit.'

0:41:300:41:31

And that he was creating a four-page ad, as opposed to

0:41:310:41:35

'an advertorial.'

0:41:350:41:36

OK, but... You guys...

0:41:360:41:39

It can't look like an ad.

0:41:390:41:40

Because the specific task is advertorial.

0:41:400:41:44

That's the specific task.

0:41:440:41:45

'An advertorial isn't meant to look good.

0:41:450:41:47

'It's meant to look like an editorial piece in a magazine.'

0:41:470:41:50

I'm a very literal person.

0:41:500:41:52

So you tell me to put something together,

0:41:520:41:55

I'm going to give you exactly that.

0:41:550:41:57

Let me show you an example, real quick.

0:41:570:41:58

So, I got the sense that Bret didn't understand what we were supposed to be doing.

0:41:580:42:02

The next three pages have to look like pages out of a magazine,

0:42:020:42:06

like that. White background...

0:42:060:42:08

-I was just trying to be, when we did this, much more original.

-No.

0:42:080:42:12

They're saying what they want.

0:42:130:42:15

-We just need a lot of copy.

-Right.

0:42:150:42:17

Michael walked over, right in the middle of Leigh and I working

0:42:170:42:20

and says, "No, no. This is what an advertorial looks like."

0:42:200:42:23

And I go, "Yeah, but that is a common, middle of the road,

0:42:230:42:27

"dictionary approach to an advertorial.

0:42:270:42:30

"They want us to give them something special."

0:42:300:42:32

And Michael said, "Nope. This is what I want."

0:42:320:42:34

Do you mind if it's on black to make it somewhat original?

0:42:340:42:37

-We don't have latitude. OK?

-All right.

0:42:370:42:40

'Michael was way too intense and way too determined.'

0:42:400:42:42

He just wanted an advertorial and he wanted it his way.

0:42:420:42:45

And he's the boss.

0:42:450:42:46

So how's everything going?

0:42:570:42:58

It's going, man. It's going fast and frantic.

0:42:580:43:00

This is a tough task, but we're tackling it, man.

0:43:000:43:03

Gavin came in after we finished the photo shoot.

0:43:030:43:06

What we were trying to do is try to get all of the content in,

0:43:060:43:10

and get the layout right.

0:43:100:43:12

-You have anything to show me?

-Absolutely, come around here.

0:43:120:43:14

Check it out.

0:43:140:43:16

So, this is the front page of the ad, right here.

0:43:160:43:19

And you'll have a picture of celebrity chef Curtis Stone right here.

0:43:190:43:23

What Curtis will be doing is, he'll be coming through here with

0:43:230:43:26

cooking tips and things like that, but relate it back to,

0:43:260:43:29

you know, what we're selling here.

0:43:290:43:31

This is basically the information types of identity theft - credit

0:43:330:43:36

card fraud, utilities fraud, bank fraud, employment fraud...

0:43:360:43:39

'I felt that Rocksolid had a clear vision, a good concept.'

0:43:390:43:43

But, I felt that at times it was a little wordy.

0:43:430:43:46

'If people sit down, reading a magazine, you have to capture

0:43:460:43:50

'someone's attention within two or three seconds.'

0:43:500:43:53

Make it quick and simple, concise, fast.

0:43:530:43:56

I get a feeling you think those words are mighty small, don't you?

0:43:560:44:00

-Well...

-Once it's done, it'll be killer. OK?

0:44:000:44:05

All right. Great, great.

0:44:050:44:07

'Gavin didn't say much. He just looked very confused.'

0:44:070:44:10

And it was a lot of time.

0:44:100:44:11

It was taking a lot of time out of my schedule and out of my

0:44:110:44:14

day, when I've got a deadline, you know?

0:44:140:44:16

And I was totally fine with the font size, and I wasn't going to

0:44:160:44:20

change my concept based on somebody who just got sent in to say,

0:44:200:44:24

you know, "How's it going in here?"

0:44:240:44:26

Your direction's great. It's easy. You give us a lot of direction.

0:44:260:44:29

-Thank you, bro'.

-Make sure you're still confident.

-Cool. Great.

0:44:290:44:33

It's happy! There you go. Yeah. There you go.

0:44:390:44:42

'Our concept was that identity theft happens to everyone.

0:44:420:44:47

'But, that Sharon was going to be our

0:44:470:44:49

'protector. Sharon was going to be watching over them, as if, uh...'

0:44:490:44:54

she WAS LifeLock and Norton 360.

0:44:540:44:56

-OK, what's the next shot?

-So the next shot is park bench.

0:44:560:44:59

It ended up us being on a time crunch.

0:44:590:45:01

And it was just like, "OK, we got to get our shots."

0:45:010:45:04

-OK, we don't have a lot of time.

-Yeah.

0:45:040:45:06

We're all waiting for this photo. Everything's waiting for this photo.

0:45:080:45:12

-Is this for just us?

-It's for our... for our PowerPoint.

0:45:120:45:14

Yeah, it's for our PowerPoint.

0:45:140:45:16

That ate up way too much time.

0:45:210:45:24

We'd already done our photos. You know, we were racing against time.

0:45:240:45:28

So, we were trying to make the editorial part of our ad

0:45:280:45:32

straight to the point.

0:45:320:45:34

-Everybody needs to help Holly with this presentation.

-Uhhh!

0:45:340:45:38

It's not done. And now I have 20 minutes.

0:45:380:45:42

Holly is frantically trying to get all of the information into

0:45:420:45:44

our presentation.

0:45:440:45:45

Can you give all your facts to Holly?

0:45:450:45:48

-I'm trying to do it.

-OK. Yeah, sorry.

-Oh, my God.

0:45:480:45:50

You guys, you got 15 minutes.

0:45:500:45:52

OK, check it out. What do you think?

0:45:520:45:53

Sharon Osbourne - mother, manager, protector.

0:45:530:45:56

-Download it to me. I have to put it on this PowerPoint.

-Yup. Yup, yup.

0:45:560:45:59

-OK.

-Or it's not going to make it.

-OK. OK, OK.

0:45:590:46:01

'At the very last second, I mean last second, I was switching

0:46:010:46:04

'slides, making sure they were in the right sequence, and didn't

0:46:040:46:07

'have a whole lot of time to go over it with Summer.'

0:46:070:46:09

I have no idea what the presentation looks like at this point.

0:46:090:46:12

It was such a last minute rush to fly in logos and images that...

0:46:120:46:17

I don't know. I just hope it makes sense.

0:46:170:46:19

Oh, my God.

0:46:190:46:21

I don't want them smiling.

0:46:290:46:31

I prefer none of them smiling.

0:46:310:46:33

-You know, we haven't got any time to

-BLEEP

-around.

-Yeah, we don't.

-We've got to move.

0:46:330:46:36

'As we got really close to the end, that's really a crucial time

0:46:360:46:39

'to make sure that everything you want in this document is in there.'

0:46:390:46:43

And there's just so much to do, so little time.

0:46:430:46:45

Bank fraud's a fraud against the bank, right?

0:46:530:46:57

I think we got to just stop the chit-chat.

0:46:570:46:59

..otherwise, it should be all in.

0:46:590:47:01

-Yeah, because it's getting so confusing for her.

-Definitely.

0:47:010:47:05

All right. Hold on a second. All right.

0:47:050:47:07

'Bret and Rod were back there buzzing around.'

0:47:070:47:10

I knew what I needed to be focused on.

0:47:100:47:11

And that was working with the graphic designer,

0:47:110:47:14

getting this content in there.

0:47:140:47:16

Can you put that just right up here?

0:47:160:47:18

Michael's taken full responsibility from the very start of the

0:47:180:47:21

day for the entire project.

0:47:210:47:23

And he's...he's put his hand up.

0:47:230:47:24

He's put his neck out there and said, "This is mine.

0:47:240:47:27

"I'm going to make it work."

0:47:270:47:28

We don't need to have two...

0:47:280:47:29

-a big line there and a big line there.

-That's right.

0:47:290:47:31

'The success that I had as an athlete was based on being focused

0:47:310:47:35

'and being organised.'

0:47:350:47:36

And I tried to instil that in my employees, and...

0:47:360:47:39

and lead them by my example.

0:47:390:47:41

It looks very professional.

0:47:410:47:42

-Think we're good.

-Nice.

0:47:420:47:43

-Morning.

-Morning.

-Morning.

0:48:070:48:09

I would like to introduce to you, Curtis Stone - world renowned

0:48:090:48:13

chef, and truly, a wonderful guy.

0:48:130:48:15

A lot is riding on this presentation, because a lot of the

0:48:180:48:21

criteria falls on this, and we have got to get this presentation right.

0:48:210:48:25

Now, I'm, um... absolutely thrilled to be standing here in front of you as the

0:48:250:48:29

ambassador for LifeLock and Norton.

0:48:290:48:31

So why me? Why am I the ambassador?

0:48:310:48:33

Let's look around this room for a minute.

0:48:330:48:34

I mean, we've got some seriously recognisable celebrities.

0:48:340:48:37

Now, the reason that I was chosen is because I've been a victim to

0:48:370:48:41

identity theft.

0:48:410:48:42

My life is no different to yours, no different to the guy's down the road.

0:48:420:48:45

It was great watching the executives, especially Curtis

0:48:450:48:48

was the opening act.

0:48:480:48:50

He's got that look...

0:48:500:48:51

Both the executives were smiling, if not almost laughing, in a

0:48:510:48:55

positive way. So that was a good sign.

0:48:550:48:58

Thanks.

0:48:580:49:00

So, this is our first page, and our celebrity chef here,

0:49:010:49:05

Curtis Stone, and, uh...

0:49:050:49:07

Goldberg and myself.

0:49:070:49:08

We wanted to make sure we had the branding front and centre.

0:49:080:49:11

And at the top, Norton and LifeLock.

0:49:110:49:13

The copy reads "I'm Curtis Stone, celebrity chef, and I've had

0:49:130:49:16

"my identity stolen twice."

0:49:160:49:17

We continue with the theme of our celebrity chef actually

0:49:170:49:20

giving some tips to people about cybercrime.

0:49:200:49:23

And he actually says in the copy that he online-banks, but he

0:49:230:49:27

has LifeLock and he has Norton anti-virus protections.

0:49:270:49:30

'You could not read that screen. No-one in that room could read it.

0:49:300:49:33

'And, there was so much font and so much you were trying to say.'

0:49:330:49:37

Rather than...than just be real.

0:49:370:49:40

On the final page, we've got, uh...

0:49:400:49:43

Curtis here with a family, and a great moment. beautiful picture.

0:49:430:49:48

We thank you guys for your... for your time.

0:49:480:49:50

We really appreciate you, uh...

0:49:500:49:52

taking the time to listen to our presentation.

0:49:520:49:54

-I hope you enjoyed it.

-Great. Thanks.

0:49:540:49:56

Good morning, you guys.

0:50:090:50:11

-Good morning.

-Good morning.

0:50:110:50:14

Good morning, you guys.

0:50:150:50:17

I have a simple question for you. What's important to you?

0:50:170:50:20

Is it your shoes? Maybe your watch?

0:50:200:50:24

Of course, your purse and your wallet. Are they THAT important?

0:50:240:50:27

Because they can be replaced.

0:50:270:50:29

Now here's the real question. What can't be replaced?

0:50:290:50:33

You and your identity.

0:50:330:50:35

When we were thinking about this advertorial, we were thinking

0:50:350:50:37

about the facts.

0:50:370:50:38

And they're serious.

0:50:380:50:41

(Put it towards the computer.)

0:50:460:50:48

I'm pressing the button.

0:50:480:50:50

The presentation... it started off really bad.

0:50:510:50:55

The computer wasn't working.

0:50:550:50:57

And I'm like, "Ugh. What is going on?"

0:50:570:50:59

This happens sometimes, so I have the facts somewhat memorised.

0:50:590:51:03

Identity theft happens once every three seconds.

0:51:030:51:06

One in five Americans will experience identity theft.

0:51:060:51:10

Our PowerPoint was off, but there's something about imperfection

0:51:100:51:13

that's actually really cool.

0:51:130:51:15

Because, it opens up the door for you to be somewhat spontaneous.

0:51:150:51:19

We chose Sharon Osbourne because she's strong. She is with it.

0:51:190:51:24

We say, "Mother, manager," and most importantly, "protector".

0:51:240:51:29

Our next two pages of our advertorial...

0:51:290:51:31

We wanted to touch at the heartstrings.

0:51:310:51:34

We wanted the families to know that if you have LifeLock and

0:51:340:51:37

Norton 360, you're going to feel safe.

0:51:370:51:40

"We're watching. You're protected." Who's watching? Sharon Osbourne.

0:51:400:51:44

She's our protector. She's our watchdog.

0:51:440:51:47

I knew my message points would be just fine.

0:51:470:51:50

And I knew we had a really good spokesperson.

0:51:500:51:52

-Here is our protector herself - Sharon Osbourne.

-Good morning.

0:51:520:51:57

-So why does our "advertarial"...

-BLEEP!

0:51:570:52:02

SHE COUGHS

0:52:020:52:04

Today, I started to get all high-temperature again and sweating.

0:52:070:52:13

'And then, you know, I started to cough.'

0:52:130:52:16

-She's been sick a bit lately.

-Just a tad.

-Yeah. OK.

0:52:160:52:20

We're being judged on the presentation, and the

0:52:200:52:23

presentation was not good.

0:52:230:52:26

There was coughing...

0:52:260:52:27

SHARON COUGHS

0:52:270:52:28

-Excuse me.

-'There was...

0:52:280:52:31

'the projector not working.'

0:52:310:52:34

I really hope we don't lose because of it.

0:52:340:52:37

But, it wasn't good. It just wasn't good.

0:52:370:52:42

The consumer recognises me as a very strong businesswoman.

0:52:420:52:47

A woman that you don't mess with.

0:52:480:52:51

-That's why this is your new campaign. Thank you.

-Thank you.

0:52:520:52:59

-Hello, Todd, Janice.

-Hi, there.

-So how did our teams do?

0:53:160:53:20

Well, both teams put in a really great effort.

0:53:200:53:23

But in both cases we'd have to make some changes in order to be

0:53:230:53:26

able to use the creative ads.

0:53:260:53:28

-What kind of changes?

-Well, the teams...

0:53:280:53:30

Well, the women's team really went for that emotional connection

0:53:300:53:33

in their creative.

0:53:330:53:35

Uh, they got the fact they needed to educate.

0:53:350:53:37

There wasn't quite enough education in the ad.

0:53:370:53:39

The men were quite the opposite. The facts were almost overwhelming.

0:53:390:53:43

We'd also need to go check some of those facts, because there

0:53:430:53:47

may be a few of those that would be hard to get legal clearance.

0:53:470:53:50

Todd, what did you think of the women's team?

0:53:500:53:53

They had a few issues with their presentation.

0:53:530:53:55

-It could have gone better.

-And there was no call to action.

0:53:550:53:59

You want customers to know, where do they go to get the products?

0:53:590:54:02

What about the men's team?

0:54:020:54:04

What'd you think of Curtis as the spokesperson?

0:54:040:54:06

I thought Curtis did a very good job of being articulate, why he

0:54:060:54:11

was very interested in the products together, and what value that

0:54:110:54:14

would bring to an individual.

0:54:140:54:16

Who would've been your best celebrity?

0:54:160:54:18

You want to go communicate safety, security, protection,

0:54:180:54:22

the combination of these two... Goldberg.

0:54:220:54:24

I probably would've had Goldberg as the centrepiece.

0:54:240:54:27

-So you probably would've had Goldberg in the centre and maybe by himself?

-You bet.

0:54:270:54:30

OK. Could I take a look at the women's team first, please?

0:54:300:54:33

Nice looking.

0:54:330:54:35

Really catches the online and offline on the two pages.

0:54:350:54:38

-They've hit both sides of the... of the elements.

-Very good.

0:54:380:54:41

-Very creative.

-Very good. OK. Let me see the men.

0:54:410:54:44

-And this is the men's.

-Very good.

0:54:440:54:47

I think this is very good, too.

0:54:470:54:49

OK. So let me ask you - who is the winner?

0:54:490:54:52

-So Michael, how'd your team do?

-Team did great.

0:55:230:55:27

-Who was the star?

-Oh, the team was the star.

0:55:270:55:30

I mean, we got back to that team that we were when we first began.

0:55:300:55:33

-Who was your weakest player?

-Weakest player we had would be Rod.

0:55:330:55:39

Rod? Why Rod?

0:55:390:55:42

I don't know. I'm surprised. I did it... Whatever he asked me to do.

0:55:420:55:44

Go ahead, Michael. Tell me.

0:55:440:55:46

If I have to rank everybody in terms of how they did, Rod would

0:55:460:55:50

fall at the bottom in terms of his contribution.

0:55:500:55:53

Was Bret hard to handle?

0:55:530:55:55

Bret wasn't as hard to handle as I expected.

0:55:560:56:00

-But you took care of him?

-I took care of Bret.

0:56:010:56:05

Absolutely. OK, good. And Darryl is Darryl, right?

0:56:050:56:08

Hey, Darryl is Darryl.

0:56:080:56:09

And I think, you know, in all honesty, you know, you look

0:56:090:56:11

at Darryl, you know, and his demeanour, and you think, you

0:56:110:56:14

know, "He's not really contributing that much to the team."

0:56:140:56:17

Anything that you ask Darryl to do, you can guarantee that

0:56:170:56:20

-it's going to be done. And it's going to be done right.

-Good. Let's stay on Rod.

0:56:200:56:24

OK? What's going on, Rod?

0:56:240:56:26

One of the difficulties when you're not the project manager, is that

0:56:280:56:32

you express some of your views, and the boss makes the final decision.

0:56:320:56:35

And then you're...

0:56:350:56:36

You try to do the best you can, and execute his game plan.

0:56:360:56:39

But, one of the responsibilities, I think, to be a good team player

0:56:390:56:42

is, when you have some concerns, you should try to address them.

0:56:420:56:45

You don't want to hound the guy, cos he's

0:56:450:56:46

working real hard to try to make sure we get our task done.

0:56:460:56:49

So, it's a bit of a delicate balance.

0:56:490:56:51

-Do you think you won?

-I'm cautiously optimistic.

0:56:510:56:54

I think we all worked together as a team.

0:56:540:56:55

What did you think of your end product?

0:56:550:56:57

I might have done it a little bit different.

0:56:570:56:59

But I still think it turned out a heck of a lot better than...

0:56:590:57:02

I thought it might. When it... when it all was said and done.

0:57:020:57:05

-Summer.

-Mm-hmm.

0:57:050:57:08

-How did you like your team?

-I love my team.

0:57:080:57:10

I couldn't love my team any more than I do.

0:57:100:57:12

-Every one of them?

-Yeah.

0:57:120:57:14

I might have issues with some of the things they do, but I love every one of them.

0:57:140:57:17

What were the issues?

0:57:170:57:20

Not... I love Cyndi Lauper.

0:57:220:57:24

I absolutely love her. I love her stories...

0:57:240:57:26

-But - what does that mean?

-But we have X amount of time to get our stuff done.

0:57:260:57:29

And her stories are so awesome. And I want to hear them...

0:57:290:57:32

I was telling you stories while we were trying to work?

0:57:320:57:35

No. But you... you'd try to explain things. And...

0:57:350:57:37

and in the end, you come back, and your end result is great.

0:57:370:57:41

But when we...

0:57:410:57:42

In the process of getting there, it kind of gets us off track.

0:57:420:57:45

Oh, OK. I'm sorry.

0:57:450:57:46

-No, no.

-OK.

-No, no. Yeah. I love... I love her.

0:57:460:57:48

-Are they just too long, and you didn't have time?

-No, they...

0:57:480:57:51

They'll come at a time when we're on...

0:57:510:57:53

we're trying to get on a track.

0:57:530:57:54

And we're trying to get

0:57:540:57:55

all of our thoughts out, and at least get one thought down on our paper.

0:57:550:57:59

And then she'll...

0:57:590:58:00

She'll bring something in, which is a great point, but it's not

0:58:000:58:03

what we're talking about. So then we kind of lose our track.

0:58:030:58:05

-You're throwing me under the truck.

-No, no, no, I'm not.

0:58:050:58:08

You side-swiper!

0:58:080:58:11

-In a way, you are.

-Yeah, yeah, you are.

0:58:110:58:13

In a certain way, you're saying there was disruption...

0:58:130:58:15

I'm being honest. But she...

0:58:150:58:16

I didn't say she was a weak player, I just said that

0:58:160:58:19

she kind of steers us in the wrong direction.

0:58:190:58:21

And that, is a part of managing. No, no, no, no.

0:58:210:58:24

OK. All right. I'm not saying anything.

0:58:240:58:26

Holly, what do you think of Cyndi, and, is Cyndi a big asset to the team?

0:58:260:58:32

Cyndi's a great asset to the team because of her heart.

0:58:320:58:35

But when it comes to getting together as a group,

0:58:350:58:39

sometimes her wordiness, or the way she explains things, can be

0:58:390:58:44

a little difficult for us to digest at times.

0:58:440:58:47

-Cyndi, you're not hurt by this, are you?

-A little.

0:58:490:58:52

Yeah. But I'm also...

0:58:520:58:55

I got to also take it in and think,

0:58:560:58:58

OK. You know, I try... I have a big personality.

0:58:580:59:03

-You do.

-Yeah.

-Do you consider yourself a tough person?

0:59:030:59:05

Oh, like, thick-skinned?

0:59:050:59:07

Are you able to take it? Yeah. Thick-skinned.

0:59:070:59:10

Not really, but I'm trying.

0:59:100:59:11

Do you consider yourself an emotional person?

0:59:110:59:15

Very much so? Maybe that's why the music is so good, right?

0:59:150:59:19

I'd like to see the two ads. Do you mind?

0:59:240:59:26

OK? Gavin, can we see the ads?

0:59:260:59:29

Don. I'm going to give them to you, OK?

0:59:290:59:32

So you're going to look at theirs.

0:59:320:59:33

Gavin, let them look at the women's.

0:59:330:59:35

I'd like to know what you think of their advertorial.

0:59:410:59:44

I think it's an ad.

0:59:440:59:45

But, I don't think it's an advertorial.

0:59:450:59:48

And the task was to make an advertorial.

0:59:480:59:50

What do you think of what they did?

0:59:500:59:52

I mean, you haven't had much time to review it in all fairness.

0:59:520:59:55

-Yeah.

-Darryl hasn't even looked at it yet.

0:59:550:59:57

-I don't think Darryl gives a

-BLEEP,

-right?

0:59:571:00:00

-He thinks he did a better job and that's it.

-Of course.

1:00:001:00:04

Governor, what do you think?

1:00:041:00:05

Uh, I like theirs.

1:00:051:00:07

-You like it more?

-Well, I mean, I...

1:00:071:00:10

I'd read that, I think I'd take something from that.

1:00:101:00:13

-What do you think of theirs?

-It's like a composition.

1:00:151:00:18

It's like a newsletter.

1:00:181:00:19

It's like an advertorial.

1:00:191:00:21

That's what they asked us to do. An advertorial.

1:00:211:00:24

Well, that's a subjective...

1:00:241:00:25

I would like to know where the editorial content is in yours.

1:00:251:00:28

-May I say something?

-Yeah, Cyndi. Go ahead.

1:00:281:00:30

I don't know if I'm allowed to say this.

1:00:301:00:32

You are. Yes. Despite what Summer did to you before.

1:00:321:00:34

I'm going to 100% apologise to Cyndi for saying that.

1:00:341:00:36

What...? What are you apologising...? You just spoke the truth.

1:00:361:00:38

-That's how you felt.

-Are you apologising for the truth?

1:00:381:00:41

No, because I hurt her feelings.

1:00:411:00:42

And I should've talked to her about it before I came out here.

1:00:421:00:45

It's all right. I thought I was sticking up for you.

1:00:451:00:48

-I'm very sorry, I was out of line.

-No, no...

1:00:481:00:50

I won't say anything any more. It's OK.

1:00:501:00:53

When I looked at that, I thought, "OK. Yes, that's an advertorial"

1:00:551:00:59

except that somewhere in between, it should've been small.

1:00:591:01:03

Because, when you look up advertorials on the internet,

1:01:031:01:05

they're...they're concise. And the picture really tells you.

1:01:051:01:08

And so it's got to be like that.

1:01:081:01:11

Nobody's going to stop and read this unless...

1:01:111:01:13

I'm starting to understand Summer's point.

1:01:131:01:16

OK. Gavin...

1:01:201:01:22

Actually, I think Cyndi was on the right page.

1:01:221:01:25

Nobody, in this day and age,

1:01:251:01:27

nobody has the time to read all this.

1:01:271:01:29

Unless you're reading an article, though.

1:01:291:01:30

I'll bet you one out of a hundred people reads this article.

1:01:301:01:33

-I would disagree.

-I... I'll bet you...

1:01:331:01:35

I'll bet you not even one out of a hundred.

1:01:351:01:37

You're a businessman.

1:01:371:01:38

You pay a lot of money for these four pages.

1:01:381:01:40

Is that all you want to use them for? That's it?

1:01:401:01:42

-Yeah, if you sell the product, who cares?

-There's...

1:01:421:01:45

There's nothing in here that tells you what...

1:01:451:01:47

I think somewhere in between the two is where you ideally want to end up.

1:01:471:01:50

Whereas, the men, clearly way too verbose.

1:01:501:01:53

I mean, no-one is going to read it, to your point, Cyndi.

1:01:531:01:55

-The women, perhaps not enough.

-Right.

1:01:551:01:58

There is the picture and it does tell a pretty

1:01:581:01:59

compelling story, but you may be missing something.

1:01:591:02:02

I just have a question - how come there's no phone number?

1:02:021:02:06

If I'm going to buy this product, Norton and LifeLock, how do I...

1:02:061:02:09

-How do I contact this person? There's no phone number.

-I know.

1:02:091:02:13

-That's a good point.

-That IS a good point.

1:02:131:02:15

So why isn't there a phone number?

1:02:151:02:17

It didn't even cross our mind to put a phone number on there.

1:02:171:02:20

OK. Let's find out who won.

1:02:231:02:27

The Norton and LifeLock executives thought both teams really

1:02:271:02:32

did a very good job.

1:02:321:02:33

They liked the condensed version of yours.

1:02:331:02:38

They liked some of your details, they were concerned with others.

1:02:381:02:42

It was a lot of action going on, but maybe they didn't have enough action.

1:02:421:02:45

They thought both teams, overall, did a very good job.

1:02:451:02:49

The fact is, the executives thought the women's team was far superior.

1:02:501:02:56

So the women win! They thought you did a really outstanding job.

1:02:561:03:01

-Awesome.

-Congratulations.

-Congratulations.

-Thank you.

1:03:011:03:04

And, Summer, I'm giving you a cheque for 20,000.

1:03:041:03:07

And in addition, a portion of the sales from the Norton-LifeLock

1:03:071:03:10

bundle will also be donated to your charity.

1:03:101:03:13

-Aww, that's nice.

-What is the charity? Summer!

1:03:131:03:17

You're crying, Summer!

1:03:171:03:18

Look at you. Look at you.

1:03:181:03:19

-Aww, it's going to be good for them.

-That's very nice.

1:03:191:03:22

-So what is your charity, hun?

-Sorry.

-It's OK.

1:03:221:03:25

My charity is Right to Play.

1:03:261:03:28

We bring sport and play to developing countries and

1:03:281:03:30

children who've been affected by war.

1:03:301:03:32

-That's great.

-Yeah.

-That's great.

-Thank you.

-That's a great charity.

1:03:321:03:35

-Thank you.

-So go back to the war room.

1:03:351:03:38

Watch. You'll have a good time. Congratulations, Summer. Good job.

1:03:381:03:42

-Good job, Summer.

-Good job.

-Cyndi, very good. Sharon, get better.

1:03:421:03:46

-Feel better.

-Thank you.

-Feel better.

-God. I'm so proud of you.

1:03:461:03:51

I'm so proud of you.

1:03:511:03:52

Men, unfortunately, someone will get fired.

1:03:521:03:55

-Yay!

-Oooh!

-Let's get that champagne open.

-Woo! That was rough.

1:04:101:04:15

I am so beyond excited that I won 20,000 for Right to Play.

1:04:151:04:19

And then on top of that, the fact that LifeLock is going to donate

1:04:191:04:22

a portion of their sales straight to my charity, I wanted to walk

1:04:221:04:26

back in the war room and just celebrate.

1:04:261:04:28

But all I could feel about was how bad I made Cyndi feel.

1:04:281:04:32

Oh, hello.

1:04:321:04:35

I certainly don't want to hurt her feelings.

1:04:351:04:37

Or, you know, throw her under the bus.

1:04:371:04:39

It's not what I was trying to do at all.

1:04:391:04:41

-If you have a problem with me, tell me.

-OK.

1:04:411:04:44

-I'm going to be honest with you.

-Yes.

-I absolutely love your stories.

1:04:441:04:47

-They make my day.

-No, I don't mean to tell you stories.

1:04:471:04:49

No, no, no, no, no. No, no, wait.

1:04:491:04:51

I'm just trying to tell you so you understand why it's not right.

1:04:511:04:53

Exactly. And I love... I always say this.

1:04:531:04:56

Your point at the end is so perfect.

1:04:561:04:59

So just say the point, and don't explain.

1:04:591:05:01

OK. Will that make you sad if I say that?

1:05:011:05:03

-No!

-"Cyndi, get to the point. I need the point."

1:05:031:05:05

-Absolutely not.

-OK. That's all I was saying.

1:05:051:05:07

It just makes me sad if you don't tell me at the time.

1:05:071:05:10

'I just took it personally because she really threw me under the bus.'

1:05:101:05:13

And I bent over backwards trying to help her.

1:05:131:05:16

I'm so glad your charity won.

1:05:161:05:17

So, Michael, that's a little disappointing.

1:05:211:05:23

Oh, it's more than disappointing. I'm very... I don't like to lose.

1:05:231:05:27

-And I thought that...

-No, I know you don't like to lose.

1:05:271:05:29

-I know that.

-No, and I thought our team... I mean, we were a great team.

1:05:291:05:33

All of these guys did a great job. And, uh...

1:05:331:05:36

-Hey, you know?

-But whose idea was it to use so many words?

1:05:361:05:40

Because, it really, even from my standpoint,

1:05:401:05:42

when I looked, I wasn't that surprised to see that they won.

1:05:421:05:46

-There were a lot of words.

-Yeah. My idea.

1:05:461:05:49

-It was your idea.

-My idea.

1:05:491:05:50

-Absolutely.

-Did anyone try to talk you out of that?

1:05:501:05:53

-Um...

-I

-mean, did anyone say, "Let's condense this a little bit.

1:05:531:06:00

-"It's a little too verbose"?

-I don't... No. No-one said that.

1:06:001:06:04

There were, somebody wanted more pictures, you know.

1:06:041:06:07

And you guys can speak up and say, "Hey, you know what..."

1:06:071:06:10

cos I'm going to take full responsibility.

1:06:101:06:12

I love that you admit it, though. And you're just saying that right now.

1:06:121:06:15

I go through this so much, where they say, "Well, even if it

1:06:151:06:18

"was your idea," they say, "Well, it was the governor's idea."

1:06:181:06:21

"It was Curtis's idea." I love that you admit it.

1:06:211:06:24

-Yeah, it's great.

-Look, I'm the... I'm the project manager.

1:06:241:06:26

I stepped up and said, "Hey, this is a tough task."

1:06:261:06:29

But, I thought what we got done in the amount of time...

1:06:291:06:31

We went on, we looked at the whole situation.

1:06:311:06:34

"What is an advertorial?"

1:06:341:06:35

And honestly, we had to take a step back.

1:06:351:06:38

And then, we were kind of like, "I think we know what is it."

1:06:381:06:40

I don't believe anyone's going to read all this.

1:06:401:06:42

There's a lot of copy here.

1:06:421:06:44

And, the way life is today, people are in a hurry.

1:06:441:06:47

You have two or three seconds to make an impression.

1:06:471:06:49

-Too much words. I got you.

-It was words, and it just...

1:06:491:06:52

-It was a little...

-He's heard that.

-Yeah.

-Confusing. Confusing...

1:06:521:06:56

-I hear you.

-And it didn't move to sell the product.

1:06:561:06:59

-I hear you.

-Which is what the end game was, for me.

1:06:591:07:01

Why did you pick Curtis?

1:07:011:07:04

-And I love Curtis. He's young, handsome...

-Right.

1:07:041:07:08

..all that stuff. But, he's not your biggest celebrity.

1:07:081:07:10

And maybe, in this case, he's not your best spokesman.

1:07:101:07:13

Because it's limited. The world of food, and the world of cooking, is a little

1:07:131:07:16

-bit different...

-Everybody cooks.

1:07:161:07:18

..compared to the world of baseball, and wrestling and all this other stuff.

1:07:181:07:21

I felt like we needed to go with a current star.

1:07:211:07:24

Someone who's current. And he's on "Biggest Loser." He's on

1:07:241:07:28

TLC doing, you know, going into people's house cooking.

1:07:281:07:31

And the cooking thing is hot. Everybody's into it.

1:07:311:07:33

And then there was a study that showed that chefs have this

1:07:331:07:36

trust factor that other celebrities don't.

1:07:361:07:39

But Goldberg looks like security. He just looks like security.

1:07:391:07:43

-He looks obvious, though. That's obvious.

-I agree.

1:07:431:07:46

And they said, Don't be obvious. Be unique.

1:07:461:07:49

-Be original.

-But a chef does not necessarily look like security.

1:07:491:07:54

Curtis, did you want to be the spokesperson for the team?

1:07:561:08:00

-I wasn't opposed to it.

-Do you think you should have been?

1:08:001:08:04

I think it had a lot of credibility. A lot of people trust chefs.

1:08:041:08:08

-There have been studies that have shown that.

-Are you well recognised? Do they know you very well?

1:08:081:08:14

Not as well as some of the guys in this room, definitely not.

1:08:141:08:17

In saying that,

1:08:171:08:18

you can have some brand ambassadors that don't have any

1:08:181:08:21

level of celebrity so, in one way, everybody does come into

1:08:211:08:25

contact with food so I don't know that it was a terrible decision.

1:08:251:08:29

Bret, you're very quiet. Why?

1:08:291:08:31

No-one has asked me any questions and I'm letting everyone speak.

1:08:311:08:36

Why do you think you lost?

1:08:361:08:37

Personally, I feel that we should have won.

1:08:391:08:41

You thought your advertorial was better?

1:08:411:08:44

-You don't really believe that?

-No, it wasn't, Bret. You do covers.

1:08:441:08:49

If he handed a cover like that into the record company,

1:08:491:08:51

they'd throw it back at him.

1:08:511:08:53

He knows it because he's in our business.

1:08:531:08:55

-I don't believe our advertorial was better.

-So why should you have won?

1:08:551:08:59

I think it was a combination of both.

1:08:591:09:02

I think it was that they needed more information.

1:09:021:09:05

But you thought that theirs was better?

1:09:051:09:08

I think that theirs was a stronger image.

1:09:081:09:11

If I was going through... Michael knows I felt this way from the beginning.

1:09:111:09:14

That's how honest I was with Michael. I said, "Michael, you're a project manager.

1:09:141:09:18

"As a graphic designer, this is my suggestion."

1:09:181:09:20

Are you a graphic designer?

1:09:201:09:22

No, I'm not a graphic designer.

1:09:221:09:24

So what are you referring to when you say...?

1:09:281:09:31

-For my career with Poison or solo and whatever I...

-OK, fine.

1:09:311:09:36

Go ahead.

1:09:361:09:37

My point with Michael was simple - we're a team

1:09:371:09:40

and he's a project manager and I would not argue with my boss.

1:09:401:09:43

Are they respecting your ideas, Bret?

1:09:431:09:47

Sometimes, and sometimes no.

1:09:491:09:51

Michael, who was your weakest player?

1:09:531:09:56

Rod.

1:09:561:09:57

Rod, what part did you play?

1:09:581:10:00

I played a lot of a part and part of the difficulty with Michael and I...

1:10:001:10:04

-They're killing you, Rod.

-Let me say this before you start.

1:10:041:10:08

Rod contributed. Rod is not the reason why we lost this task.

1:10:081:10:12

Now Rod can go on and do the political bit.

1:10:121:10:15

-What did you do, Rod?

-It's not a political bit.

1:10:151:10:17

He's in a really tough position, in all fairness.

1:10:171:10:21

I think Rod's a tough guy. I think he's a nice guy.

1:10:211:10:26

He's in this horrible position where he's got to be nice.

1:10:261:10:30

He can't come out like a ranting, raving lunatic and attack Darryl because some day,

1:10:311:10:37

in the not-too-distant future, one of your fans is sitting on a jury.

1:10:371:10:41

-That's right.

-He's in a tough position.

1:10:411:10:43

And Darryl's bigger than him.

1:10:431:10:45

I think if I were him, I'd be kissing ass also.

1:10:451:10:47

-He has been.

-He certainly has been.

-We fell for him.

1:10:471:10:53

You know what, I really like him.

1:10:531:10:56

-I like his courage.

-He's in a tough spot.

1:10:561:11:00

I think we all understand that so I get what's going on.

1:11:001:11:04

At the same time, on The Apprentice, we all have to produce.

1:11:041:11:09

Tell me what you did, Rod.

1:11:091:11:11

I'm eager to do that.

1:11:111:11:13

Let me say again that in this particular case, and maybe in the

1:11:131:11:16

other ones, to some extent, Michael and the others, because they're

1:11:161:11:21

aware of my situation, they're just not utilising me enough.

1:11:211:11:25

But...I've been in this business and something like that...

1:11:251:11:30

Which business?

1:11:301:11:31

-The business of communications and I've been in those ads.

-True.

1:11:311:11:37

You became governor. A lot of ads.

1:11:371:11:40

When decisions were made earlier on, I was assigned to run errands

1:11:401:11:43

and I did it. I do everything and anything they ask.

1:11:431:11:46

Whether it's in the kitchen to help Curtis out or there's waiting tables.

1:11:461:11:50

I'll do anything, and when the decision makers are coming

1:11:501:11:53

up the creative end, they have their sense of what they want to do.

1:11:531:11:56

I'll try to improve it and raise some suggestions.

1:11:561:11:59

Michael's very focused, very disciplined. He gave good direction. He made decisions,

1:11:591:12:02

but I think I should have been more on the creative end of this

1:12:021:12:06

than running errands.

1:12:061:12:07

If you were me, who would you fire?

1:12:091:12:11

Well...

1:12:131:12:14

Superstar, I mean, I'm a big fan.

1:12:181:12:21

But... Well, I think the manager.

1:12:211:12:25

-It kills me to say that.

-Bret, who would you fire?

1:12:271:12:31

That's a tough decision but I would say that,

1:12:341:12:36

just like when I was doing it, just like when Sinbad was doing it,

1:12:361:12:40

it eventually falls on the shoulders of our project manager,

1:12:401:12:43

but I felt Michael 1,000% on point.

1:12:431:12:47

I think Michael's fantastic.

1:12:471:12:49

-I do.

-He had a plan.

1:12:491:12:50

Who would you fire, Darryl, if you were me?

1:12:521:12:56

I would have to say Michael done a great job.

1:12:561:12:59

Michael, I praised Michael for having us organised.

1:12:591:13:03

You know, that was something we missed in the last exercise.

1:13:031:13:06

He got us back on track.

1:13:061:13:10

When I look at it, these guys here done a super job, all of them.

1:13:101:13:15

I think highly of every last one of them.

1:13:151:13:18

If you had to let anyone go, it would be me.

1:13:211:13:25

Come on, Darryl.

1:13:251:13:26

No!

1:13:301:13:32

-You're here for your charity. SHARON:

-This is this macho

-BLEEP.

1:13:321:13:34

-Who has a bigger BLEEP.

-You don't really mean it.

1:13:341:13:37

You're just trying to be a nice guy. You're so full of crap.

1:13:371:13:40

You're saying it cos you want to be cool, you want to be a nice guy.

1:13:401:13:44

Because...

1:13:441:13:45

You didn't do anything wrong.

1:13:451:13:48

I ran around and did things that Michael asked me to do.

1:13:481:13:53

Their effort as a team in putting this project together, it takes a lot.

1:13:531:13:59

It takes a lot when you're project manager and you're working

1:13:591:14:04

with a person and they have ideas and it can get confusing.

1:14:041:14:08

-Do you think you lost because of Darryl?

-No, absolutely not.

1:14:081:14:11

We didn't lose because of Darryl. Not only did we not lose

1:14:111:14:15

because of Darryl, Darryl was a great member of the team.

1:14:151:14:17

-Michael, do you want to be fired?

-I don't want to be fired.

1:14:171:14:20

I didn't want to lose. I certainly don't want to be fired.

1:14:201:14:22

Darryl, do you want to be fired?

1:14:221:14:25

Yes.

1:14:311:14:33

You really do?

1:14:331:14:35

Well, because I think of these guys and sitting back

1:14:351:14:38

and watching their effort.

1:14:381:14:41

-Are you tired?

-Huh?

-Do you want to go home?

1:14:411:14:44

Yes.

1:14:461:14:48

You do. I can see it.

1:14:481:14:49

And I can see Michael doesn't want to go home. Michael wants to stay.

1:14:511:14:54

I'm really surprised, Darryl.

1:14:541:14:58

I'm definitely tired. No question about it.

1:14:581:15:00

Think that through, man.

1:15:001:15:02

If you make me stay, that's a different story,

1:15:021:15:04

-I wouldn't want to go home.

-Darryl wants to go home.

1:15:041:15:06

He's tired.

1:15:061:15:07

You're here for your charity - it's autism. The rest of the guys want to be here.

1:15:071:15:10

Let them stay and play for their charity.

1:15:101:15:14

Over nine seasons, I've had two people that quit.

1:15:141:15:18

Those people have never forgotten it and they regretted it.

1:15:181:15:23

They apologise. I said, "You're a quitter."

1:15:231:15:25

They never have lived it down. They call me and they write me.

1:15:251:15:30

-It doesn't matter. They quit.

-I wouldn't quit. That I wouldn't do.

1:15:301:15:36

You're asking to be fired and you shouldn't be the one

1:15:361:15:39

fired on this task unless you want to be fired cos you have to go home.

1:15:391:15:43

Maybe you miss your wife. Maybe you miss the kids. I don't know!

1:15:431:15:45

-I...

-We all want to... It's time. The governor wants to go.

1:15:471:15:50

He has a lot of business to take care of.

1:15:501:15:52

I want to stay.

1:15:521:15:54

I believe in my charity. I want to raise money for paediatric cancer.

1:15:541:15:58

-OK, a good reason not to quit.

-Donald, I am a team player.

1:15:581:16:02

I've always been a team player. That's why I have been a winner.

1:16:021:16:05

You have something more on your mind than being a team guy, Darryl.

1:16:051:16:08

I really don't. I really don't.

1:16:081:16:11

As a baseball player, I always thought you were

1:16:111:16:14

more of an individual player than a team player.

1:16:141:16:18

You didn't like certain members of your team and you let them know it etc etc.

1:16:181:16:22

That was out of disputes in the clubhouse.

1:16:221:16:26

Once you step onto the field together...

1:16:261:16:29

Where do you come up with this, out of nowhere that I should fire you?

1:16:291:16:34

-Donald... Mr Trump, I'm sorry.

-You can call me whatever you want.

1:16:341:16:38

I'm being sincere. Come on, Strawberry.

1:16:381:16:42

You've got to be fired cos... Come on.

1:16:421:16:46

I don't know. I'm hearing something.

1:16:461:16:48

Let him quit, but still fire somebody. Somebody's got to be fired.

1:16:481:16:53

You shouldn't be saying that cos you're an obvious candidate.

1:16:531:16:55

I'll take it if I'm fired but...

1:16:551:16:58

-I'm a little bit surprised.

-I don't want to stay here cos he quit.

1:16:581:17:00

- I'm not quitting. - Then stay.

1:17:001:17:03

I'd rather take the hit than Michael take the hit.

1:17:031:17:06

I'll put it like that.

1:17:061:17:08

Are you taking the hit because you're loyal to your team or

1:17:081:17:11

because you want to get the hell out of here?

1:17:111:17:13

I'm taking it because I'm loyal to my team and I don't

1:17:131:17:15

think Michael should take the hit.

1:17:151:17:17

I think Michael did an incredible job for this group.

1:17:171:17:19

Hey, you don't have to sell me on Michael

1:17:191:17:21

but Michael was your project manager and you lost.

1:17:211:17:25

Then all of a sudden you come out with this thing that you want to be fired.

1:17:251:17:29

-Well...

-I have a feeling it's because you want to go home.

1:17:291:17:32

And that's OK. I've had that before. People have to go home.

1:17:331:17:37

-Yes.

-But I have a feeling that's the real reason. Is it?

1:17:371:17:43

-HE LAUGHS

-A little bit, right?

1:17:431:17:46

-A little bit, yes.

-Darryl, you're fired.

1:17:461:17:50

Michael, I don't think he really took a bullet for you,

1:17:531:17:57

but I respect Darryl. I'm always going to respect Darryl...

1:17:571:18:01

-Thank you.

-..but I was surprised.

1:18:011:18:05

I was very surprised.

1:18:051:18:09

-I think the one that's most surprised, you know who it is?

-Who?

1:18:091:18:11

Michael!

1:18:111:18:13

-Not happy.

-I know you're not happy. Michael, you don't have to explain.

1:18:131:18:18

I know you better than you know yourself.

1:18:181:18:21

You've been an unbelievable champion and you were ready to go

1:18:211:18:25

but you were ready to go on the merits.

1:18:251:18:28

I just wouldn't feel comfortable being here if Darryl just leaves.

1:18:281:18:32

Michael, you shouldn't talk him out of leaving because there have been

1:18:321:18:35

plenty of Olympic runners who won

1:18:351:18:37

because the guy who was beating them at the finish line tripped.

1:18:371:18:39

You may have won some races that way too.

1:18:391:18:41

It doesn't make the person who won the gold any less of a winner.

1:18:411:18:44

I don't want to win the race because a guy quit.

1:18:441:18:47

-Do you believe in luck?

-Yeah, you got to have a little luck.

1:18:491:18:53

-Do you believe in luck?

-I do.

1:18:531:18:57

Michael, you got lucky. Now, get out of here before I change my mind.

1:18:581:19:02

OK, thank you.

1:19:041:19:05

Adios, thank you.

1:19:091:19:13

The man offered himself up so he's quitting, bye.

1:19:131:19:16

He's so nice.

1:19:161:19:18

He's very nice, Strawberry, but you quit on your charity.

1:19:181:19:21

The most disturbing thing about Darryl leaving is that he's

1:19:211:19:25

playing for autism, like I am.

1:19:251:19:28

You guys did a great job, man.

1:19:281:19:30

I cannot believe that Darryl Strawberry, who knows everybody

1:19:311:19:34

in New York, is going to walk away with no money for his charity.

1:19:341:19:38

All right. How you doing?

1:19:381:19:39

-Gavin, what do you think?

-This was an unbelievable twist.

1:19:471:19:51

I couldn't believe what I was hearing. He wanted to go home.

1:19:511:19:55

-I think he made the right decision.

-I think he wanted to get fired.

1:19:551:19:58

I think Michael got lucky. What do you think?

1:19:581:20:01

I don't think Michael's used to winning that way.

1:20:011:20:03

I'm shocked, but, as they say, sometimes it's better to be lucky than good.

1:20:031:20:06

And he was lucky.

1:20:061:20:07

I think that people will be shocked that I quit

1:20:391:20:43

but I did it for a great reason.

1:20:431:20:45

When the question came to me, who should he fire, I said, "Fire me."

1:20:451:20:49

I was pretty exhausted myself anyway

1:20:491:20:51

and I think my team-mates done a great job on the task.

1:20:511:20:54

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