...Dillad Tudur Owen a'r Cwmni

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-This shopping business has changed.

-Everything is so big and impersonal.

-But it wasn't always like this.

-Years ago, every town,

-even every village...

-..had a butcher,

-a baker and a tailor.

-Buying locally was a given.

-What became of the small,

-old-fashioned businesses...

-..who knew their customers

-and offered a truly local service?

-Welcome.

-I'm Tudur Owen,

-and as a businessman myself...

-..I want to know if there's a demand

-to revive these small businesses.

-In this series,

-three communities get that chance.

-I'm looking for help.

-Will local people come together

-to resurrect a business...

-..that would once have been

-at the heart of the community?

-If they succeed,

-it could become a proper business.

-Three communities,

-three business ideas.

-This time,

-I'm on the fashion trail...

-..in the town of Lampeter.

-What would we do without clothes?

-We spend over 50 billion

-on clothes every year.

-Almost 30 billion of that

-goes on women's clothes.

-It's the clothes business

-that has brought me to Lampeter...

-..in the heart of rural Ceredigion.

-With all due respect, this town

-is 45 minutes from Aberystwyth...

-..45 minutes from Carmarthen

-and 45 minutes from everywhere!

-But people once flocked here

-for one reason - fashion.

-It was all down to this shop.

-Years ago, BJ Jones

-was the place to come...

-..for fashion and style

-for many Welsh women.

-For over 85 years...

-..the shop sold and created

-clothes for special occasions.

-Customers got personal service

-into the bargain.

-I can remember buses

-coming down from North Wales...

-..to bring people shopping here.

-I think that shows the power

-of advertising at the time.

-BJ Jones closed

-over ten years ago...

-..and only a handful

-of clothes shops remain here.

-But one young local woman

-wants to revive Lampeter's heyday.

-I'm looking for Angharad Lan Llofft.

-Tudur Owen. How are you?

-Tudur Owen. How are you?

-

-It's lovely to meet you.

-Only in Wales would someone

-be called Angharad Lan Llofft.

-Your shop is called Lan Llofft.

-What do you offer here

-that's different to other shops?

-You must compete

-with online retailers.

-We don't only sell clothes.

-We get to know our customers,

-which online retailers can't do.

-People come in

-looking for something different.

-Companies can be lazy at times

-and churn out the same styles.

-Angharad sticks

-to the old-fashioned fashion values.

-She views it

-as a new business opportunity.

-I think we know our customers

-well enough, hopefully...

-..to allow us to perhaps create

-a collection of our own clothes.

-You're almost taking advantage..

-..of Lampeter's tradition

-and reputation.

-Not that

-you're turning the clock back...

-..but people may once again be able

-to buy clothes made in Lampeter.

-That's a major USP for us.

-Angharad has seen an opportunity...

-..to design and create clothes here,

-and sell them locally.

-She wants to revive the tradition

-of boutiques creating clothes...

-..to offer something different

-to the high street stores.

-But that requires special skills.

-What are Betsan's talents?

-What are Betsan's talents?

-

-She's good at selling.

-But she can make clothes,

-not just put them on hangers.

-Am I right in saying...

-..that you want to restore Lampeter

-to a clothes-buying destination?

-Milan, London, Paris and Lampeter!

-I'd say that what Angharad

-is offering is very exciting.

-Bringing local clothing manufacture

-back to Lampeter.

-She clearly believes

-that there's a demand.

-But do people want

-locally-made clothes?

-I need to find out

-where they buy their clothes now.

-It's a fine opportunity...

-..to bring my international fashion

-travel shop to Lampeter.

-Do you mind

-where your clothes come from?

-No.

-Sometimes, but mostly not.

-Can I see where your coat was made?

-I check were everything's made.

-China.

-There's no security tag.

-Made in Bangladesh.

-I thought it was from Anglesey.

-I thought it was from Anglesey.

-

-It is similar.

-Made in Vietnam.

-China.

-Made in India, but it's Fairtrade.

-What about the scarf?

-Made in Scotland!

-We've got a lot from Asia

-and one from Scotland so far.

-Would you pay a bit more

-from clothes made in Lampeter?

-Oh, yes.

-Yes, because I'd know

-that the money would stay locally.

-Yes.

-We try to buy clothes

-made by Fairtrade companies.

-Right, that's interesting.

-Locally, I buy at Lan Llofft.

-Locally, I buy at Lan Llofft.

-

-You do shop at Lan Llofft.

-Do you know about clothes

-and worry about what you wear?

-We had a shop here for years.

-Selling clothes?

-Selling clothes?

-

-A gents' outfitters.

-It was over there, Daniel Davies.

-What's your name?

-What's your name?

-

-John Davies.

-It's very nice to meet you.

-It's very nice to meet you.

-

-We made suits.

-Made-to-measure suits.

-There are moves afoot to start

-making clothes locally again.

-Would you be interested

-in sharing your expertise?

-I don't see why not.

-I don't see why not.

-

-Thank you. Nice to meet you.

-With tailor John interested,

-this is a promising start.

-It's also a positive outcome

-for my thorough research, may I say!

-When we asked people if they'd pay

-a bit more for local clothes...

-..after considering it,

-they said that they would.

-That is heartening.

-I've heard that more people in

-Lampeter know how to make clothes.

-Once, Dewhirst Ladieswear

-employed 165 staff, mostly women.

-They produced clothes

-for high street stores...

-..including skirts and trousers

-for Marks & Spencer.

-But the factory closed in 2002,

-and manufacturing moved to Morocco.

-Many jobs were lost.

-There's no hope, but you must look

-to the future and live differently.

-Helena Gregson took the plunge

-and opened her own sewing business.

-That was 15 years ago,

-and she's still going strong.

-I'm on my way to see her.

-Hello!

-Good morning!

-Don't get up. You're busy.

-How are you?

-How are you?

-

-Fine, thank you.

-How long did you work at Dewhirst?

-How long did you work at Dewhirst?

-

-I started when I was 15.

-I was there for 32 years.

-The factories closed

-and the work moved to Morocco.

-Do you make clothes here?

-No. I only have time

-for alterations.

-So, no-one makes clothes here now?

-So, no-one makes clothes here now?

-

-No, I'm afraid not.

-There are clothes shops here.

-I've been speaking

-to Angharad Lan Llofft.

-She has seen that people

-will pay a bit more for quality.

-Would you be willing to help?

-Would you be willing to help?

-

-Yes, of course I would.

-I'm sure we'll talk again soon.

-I'm sure we'll talk again soon.

-

-There we are, fine.

-Things are altering!

-There is potential.

-There are people

-willing to make the clothes.

-Angharad is sure

-that there's a market.

-But they'll need help

-on the design side.

-There's a valuable resource

-down the road in Carmarthen.

-I've come to Coleg Sir Gar,

-which has a fashion department...

-..run by Helen Humphreys.

-Welcome to Coleg Sir Gar.

-The courses prepare students...

-..for careers

-in the fashion industry.

-Just the ticket, I'd say,

-if Helen gives the OK.

-Looking around...

-..everything you need

-to design and make clothes is here.

-Is there any way

-you could help with this venture?

-The facilities are the same...

-..as you'd have in a proper factory.

-Helen has more to offer as well.

-This is Julia. Julia, Tudur Owen.

-This is Julia. Julia, Tudur Owen.

-

-How are you? Are you OK?

-Can I ask what you're doing?

-I'm creating a design

-ready for weaving.

-That's my most recent design.

-It's wonderful.

-This is ready to be made

-into an item of clothing.

-But can Julia offer

-her weaving skills to the venture?

-Would you be willing

-to meet the group in Lampeter?

-Yes, definitely.

-Yes, definitely.

-

-To discuss the possibilities.

-I'm sure they'd like to meet you.

-I'm sure they'd like to meet you.

-

-It sounds very interesting.

-The idea of designing

-and making clothes in Lampeter...

-..is a step closer

-to being achieved.

-I've asked everyone I've met so far

-to meet at Helena's sewing shop.

-There's a new face, Debbie Luker...

-..who used to work with Helena

-at Dewhirst Ladieswear.

-I enjoyed working there.

-Fifteen years.

-Fifteen years.

-

-I was there 32 years.

-Are they all going

-to take the plunge?

-Hello, everyone. How are you?

-I'm very well, thank you.

-Thank you all for coming,

-and for letting us come, Helena.

-Do you all know each other?

-You and Betsan haven't met before.

-Do you think it's a good idea?

-Do you think it'll work?

-Angharad?

-Hard work. But why not?

-Do you think

-we're being too nostalgic?

-There's nothing wrong

-with nostalgia.

-If you don't try, you'll never know.

-Would you be willing

-to come with me...

-..to a place where we will be

-taking the next step?

-The group want to take a chance.

-They will launch a line of clothes

-designed and made in Lampeter...

-..in four weeks' time.

-I've brought them to the industrial

-estate where Dewhirst once stood.

-In this location,

-in a few weeks' time...

-..I hope that a special fashion show

-will take place...

-..to exhibit clothes...

-..designed and made

-here in Lampeter by you.

-As with any venture,

-we need start-up funds.

-I'm going to ask you

-to invest your own money...

-..to prove that you're serious.

-I want you each to invest 100

-and pin it to Blod the Bod here.

-All six are going for it.

-They'll each invest 100,

-giving a pot of 600.

-Will that be enough, I wonder?

-Most of them

-have never worked together before.

-To build a team ethos,

-I'll give them a uniform.

-Next, dividing responsibilities.

-I'm splitting you into two teams.

-Three to manufacture,

-and three to do the selling.

-Angharad, Julia and Betsan

-will design the collection.

-John, Debbie and Helena will use

-their skills to make the clothes.

-You look ready.

-I wish you the best of luck.

-Off you go.

-Thank you. Off we go then!

-They're ready,

-and they have a 600 budget.

-They could lose it all...

-..but if the fashion show attracts

-buyers, they could make a profit.

-Four weeks, one group,

-and one business opportunity.

-Clothes from Lampeter

-for Lampeter's people.

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-Nowadays, most of the clothes we buy

-come from overseas.

-But one group in Lampeter wants

-to buck the trend in their town.

-With a pot of 600...

-..they want to design and make

-a collection of local clothes.

-In four weeks, they'll try

-to sell them at a fashion show.

-Milan, London, Paris and Lampeter!

-Today, Angharad, Julia

-and Betsan need to decide...

-..on the composition

-of the collection.

-Julia has one design already.

-This would make a nice skirt.

-A skirt won't use up much fabric.

-Weaving was a hobby for Julia,

-but after raising a family...

-..she wants to make a living

-designing woollen fabric.

-She's following a course

-at her local college.

-I've been so busy over the years

-bringing up six children.

-The eldest is now 34.

-Now, I think that it's time for me.

-This pattern is unique.

-It's my own design.

-The combination of colours.

-There's a mixture

-of cotton and wool in this fabric.

-It's unique to the area.

-The collection will be based

-on Julia's designs.

-This piece will become a skirt.

-I know two things about wool.

-It's expensive and it's itchy!

-If we use Welsh wool,

-it'll be over 100.

-100?

-100?

-

-Welsh wool.

-But there's a way around it.

-British wool will do fine.

-How much is British wool?

-It worked out at 18 per kilo.

-I think this cost about...

-A skirt would cost

-about 50 to manufacture.

-OK.

-It'll look like the wow piece...

-..but, ultimately,

-we really will need to sell it.

-They are going to make

-two woollen skirts and one shawl.

-The cost?

-They will have to spend 250

-out of their budget.

-But what about the rest

-of the collection?

-From a business perspective,

-these are expensive.

-You're good at prints and so on.

-We could do printed tops.

-A fairly simple print,

-for tops and scarves.

-They are going to print tops

-to go with Julia's pattern.

-The aim is to create

-about ten items of clothing.

-People can then order copies

-of the items at the fashion show...

-..in four weeks' time.

-To seek help

-with the design of the tops...

-..Julie and Angharad

-go to the local school.

-Like clothes from Paris,

-Milan or London...

-..but with

-"Made in Lampeter" labels.

-Ysgol Bro Pedr's pupils

-roam the town...

-..seeking ideas for the print.

-Something unique, a pattern

-or design that says "Lampeter!"

-Blankets are done to death.

-Blankets are done to death.

-

-Lights like you'd see in London.

-It'll be a challenge to compete

-with the big names in fashion...

-..like Next,

-Britain's leading clothes chain...

-..with over 500 stores

-and a strong online presence.

-Fashion is not only competitive.

-The designs also change constantly.

-To gauge the latest trends...

-..Angharad and Betsan

-head to London...

-..to Britain's leading

-fashion buying event, Pure.

-We need to be excited so that

-our customers are also excited.

-It's a chance to gather ideas

-and to assess market prices.

-That's perfect. Lots of green,

-lots of primary colours.

-Oh, I like that.

-This has caught my eye.

-We need something like this,

-but cheaper.

-It would be difficult

-because so much work goes into it.

-We'll find something else.

-Most sellers here

-insist on substantial orders...

-..of a thousand items or more,

-so the cost price is cheaper.

-When they reach the shops,

-the price will have almost trebled.

-That's the way fashion pricing goes.

-Understanding that mark-up is vital

-for the Lampeter venture's success.

-Making clothes cheaply, and selling

-them at three times that cost.

-I think there are two markets.

-Garments that are tasteful,

-that look like one-offs...

-..which you pay a lot more for.

-Then, the other side

-of today's event...

-..cheaper clothes,

-but mass-produced.

-Do we meet somewhere in the middle?

-The way we buy and make clothes

-has changed completely.

-Years ago,

-most towns had a tailor...

-..like David John Rees from Brechfa,

-seen here in 1965.

-It's made by hand,

-from start to finish. Hard work.

-This was a skill, making and mending

-clothes that would last a lifetime.

-But those days are gone.

-Every hour, we get rid

-of 40 tonnes of clothes.

-I've sent

-former tailor John to Bristol...

-..to a textile recycling company.

-What happens to the clothes

-that we throw away?

-I work for a company called WRAP.

-One of the campaigns we run

-is Love Your Clothes.

-We encourage people

-to consider the value of clothes...

-..and clothes' environmental effect.

-Caring for clothes.

-Buying better-quality clothes

-that last longer.

-Maybe we should

-love our clothes more. But how?

-If you buy something for 10,

-you'll wear it once and forget it.

-We know that about a third

-of the clothes in our wardrobes...

-..haven't been worn

-for at least a year.

-People sometimes forget

-what they have.

-That's 1,200 of clothes

-sitting unworn in every wardrobe.

-Maybe it's time they were worn,

-rather than buying more.

-Nothing needs to be binned.

-Even bras and underwear

-can be recycled...

-..and given a new lease of life.

-People tended to buy

-more expensive clothes back then.

-They bought clothes to last.

-Now, clothes have become so cheap.

-It's the so-called

-throwaway society.

-People wear clothes,

-put them to one side...

-..and get something new

-for the following weekend.

-John spent his career

-making clothes of good quality.

-For over 40 years,

-he worked for the family business...

-..selling men's clothes in Lampeter.

-People didn't come in

-to buy clothes.

-They came to Daniel Davies

-to be dressed.

-We made sure

-that everything matched...

-..and that everything

-fitted perfectly.

-That's why people kept coming back.

-Customers came from afar.

-This is Daniel, John's father,

-back in the 1970s.

-He knew the value

-of a quality suit.

-A good suit that fits nicely

-makes you feel like a king.

-How's that for you?

-Let's see that collar.

-A nice fit is important.

-You don't want a loose collar.

-When John was in the business,

-suits would be bought to last years.

-Down the road from Lampeter,

-in Cardigan...

-..the tradition of clothes that will

-last a lifetime is being revived.

-A pair of Hiut jeans

-will cost around 200...

-..but they are remarkable.

-Debbie and Helena have come

-from Lampeter to find out why.

-Hello, how are you?

-Welcome to Hiut Denim.

-Elin is ready to show you

-how to make a pair of jeans.

-Like Helena and Debbie,

-Elin lost her job...

-..when Dewhirst's factories

-closed 15 years ago.

-It's like riding a bike,

-you never forget.

-This seems a lot more relaxed.

-It's smaller, isn't it?

-It's like a little family.

-You're like a family.

-You're like a family.

-

-Yes, we are.

-I saw someone

-going round with cuppas.

-Yes, Rob makes us tea,

-morning and afternoon.

-Elin makes about 15 pairs of jeans

-by hand every day.

-Dewhirst used to make

-5,000 pairs a day.

-There are old-fashioned values here.

-A personal service of quality,

-but at a price, of course.

-Would you both like a go?

-These are Tudur's jeans

-to finish and take back with you.

-Hiut opened their workshop

-in Cardigan five years ago.

-Their business model is simple.

-We can only make

-100 pairs of jeans a week.

-That isn't a lot.

-But every pair we make...

-..is of the highest quality.

-We're not trying

-to be the cheapest.

-We're trying to make

-the best jeans in the world.

-I hope Tudur appreciates these.

-I hope the size is right.

-They look small to me!

-We'll have a fashion show

-when we go back.

-They're nice.

-For that personal touch...

-..every pair is signed

-by the person who stitched them...

-..to last forever.

-Here we are,

-Tudur Owen's finished jeans.

-Personally made to measure.

-You're very proud to say,

-at the end of the day...

-..that you did it all yourself.

-It's a lovely place.

-I'd enjoy working here.

-It's like a close-knit family

-working together...

-..and creating something special.

-They put their hearts into it.

-It's rewarding

-to see your name on them.

-The thousands of garments we made

-in the factory meant nothing.

-But this is unique.

-Bye, girls.

-Bye, Elin.

-Bye, Elin.

-

-Ta-ra!

-There are now three weeks

-until the fashion show.

-Will the local school's

-print design go down well?

-Most importantly, will my jeans fit?

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-A group of people from Lampeter...

-..want to bring old-fashioned values

-back to the clothing trade...

-..by creating a collection

-designed and made locally.

-They have invested 600

-of their own money in the venture.

-In three weeks, the collection

-will be sold at a fashion show.

-They have designed a pattern

-that'll make the collection unique.

-Local youngsters were inspired...

-..by the building

-that houses the town clock.

-After Betsan's finishing touches...

-..the pattern is printed

-onto fabric for the first time.

-Oh, great!

-Yes, that looks wonderful.

-I hope they like it.

-I think it's great.

-It speaks for itself, really.

-What will the others think?

-Angharad and John are about

-to see it for the first time.

-Hello!

-I've brought the prints.

-This is another fabric,

-just to see different textures.

-What do you think?

-This is the skyline view

-that the children designed.

-It's geometric.

-It's geometric.

-

-It's the brick pattern, I think.

-John is very quiet.

-The roof there.

-The roof there.

-

-The castellated roof.

-I see it now!

-What do you think, John?

-What do you think, John?

-

-It's totally different.

-This is a starting point.

-I thought we could

-fill in the overlapping squares.

-It would stand out more.

-It would stand out more.

-

-Yes, it would, that's true.

-A different background?

-The pattern is certainly unique,

-and, after some tweaks...

-..Betsan starts to cut the fabric

-to create the clothes.

-They have spent over 330

-on two fabrics.

-One is black, the other white,

-to create two tops.

-I can see the inspiration...

-..for the schoolchildren

-to create the pattern.

-From the clock building.

-I can see the link

-between the town and the pattern.

-The history.

-But is that what concerns people

-when they buy clothes?

-Are they bothered about history

-or do they want to look good?

-We'll see.

-I see the selling point...

-..as the venture's story,

-more than the pattern.

-Something else with a unique stamp

-is waiting at a local coffee shop.

-Hiya, Debbie. How are you?

-It's nice to see you again.

-It's nice to see you again.

-

-And you.

-These are the famous Hiut jeans.

-These are the famous Hiut jeans.

-

-Yes, I've brought them for you.

-I've heard a lot about them.

-I've heard a lot about them.

-

-They're special.

-Was it a blast from the past?

-Was it a blast from the past?

-

-It was. It felt good, actually.

-Hearing the sounds once again.

-Would you like to do it again?

-I'm sure I would enjoy it...

-..because I like sewing.

-Being part of a group again

-would be a lovely idea to create.

-And a part of the community.

-I can't wait to try them.

-I can't wait to try them.

-

-Do it now.

-They fit.

-They look good.

-Turn around so that I can see.

-Very smart.

-Very smart.

-

-Thank you.

-They're, um, snug.

-They're, um, snug.

-

-They'll be fine.

-Will they slacken

-after being washed?

-Give me another twirl.

-They look special on you.

-Lovely.

-We buy specialist skills and labour

-when we buy clothes...

-..and that's what costs.

-I'm going to see Helena

-to learn about the art of sewing.

-Hello, Helena.

-Hello, Helena.

-

-Good morning. Are you alright?

-These are my new jeans.

-What do you think?

-The stitches

-and the details are nice.

-At the factory, I think it was

-about eight stitches to the inch.

-I haven't been conned then.

-They're worth having.

-They're worth having.

-

-They're smart.

-Tell me more about the stitching.

-How do you go about it?

-If you sit by the machine,

-you can have a shot at stitching.

-I haven't been near

-a needle and thread...

-..since a Home Economics lesson

-at Ysgol Bodedern years ago.

-Today, I'm making myself

-a new pair of boxers.

-What's that for?

-What's that for?

-

-To pick the foot up.

-Is this the front?

-Is this the front?

-

-Yes, that's the front.

-I cut it quickly,

-so there's no fly.

-I buy cheap ones with no fly anyway.

-Keep going at that speed. Good.

-I have to go round a corner now.

-You did it.

-You did it.

-

-I did as well!

-You have to overlock now

-on that machine there.

-That sounds painful.

-This is a bit different.

-Slowly does it, Tudur.

-Blimey! That goes quickly.

-Keep going, keep going.

-It was a bit messy at the end.

-It was a bit messy at the end.

-

-We can sort it out.

-I'll stitch the elastic

-because that's a bit more tricky.

-It's always interesting to watch...

-..someone who knows

-what they're doing.

-I'll think of you

-every time I wear my boxers.

-That sounds wrong!

-Job done.

-Job done.

-

-Let's see.

-I did a bit of work on these.

-They wouldn't reach the standard

-required for this venture.

-No, not quite.

-Not bad for my first effort.

-Let's see.

-Let's see.

-

-Will they leg even fit into them?

-I think I made quite a good guess.

-I think I made quite a good guess.

-

-The camera adds pounds, they do say.

-They are going over your jeans.

-They are going over your jeans.

-

-Hey, not bad!

-They're like a pair of Speedos.

-What do they say? Budgie smugglers?

-There's more to sewing

-than meets the eye.

-While I pose in my boxers...

-..John has found

-a name for the venture.

-Llan-med.

-It says it all.

-After spending over 170

-on pamphlets and marketing...

-..John sets about

-promoting the fashion show.

-With two weeks to go,

-those machines need to speed up...

-..and turn fabrics into clothes.

-Having spent over 300 on materials,

-there isn't much left in the pot.

-At least Julia has finished

-weaving her garments.

-There are 1,570 threads to thread,

-so it is quite a long process.

-Julia will sell her clothes

-to the venture for 250.

-The skirt and scarf are finished.

-Betsan will dress the mannequin

-to see how it looks.

-To go with the skirt, the tops

-bearing Llan-med's unique design.

-Helena and Debbie

-will stitch everything together.

-The girls have been busy.

-These are the patterns.

-These are the patterns.

-

-Right, OK.

-Good.

-Good.

-

-That'll keep you busy.

-Enough for this morning.

-Thank you.

-Thank you.

-

-No problem.

-So far, they only have

-enough material to make four tops.

-As the target was ten garments...

-..Angharad and Betsan

-have decided to spend more money.

-They go to Swansea

-in search of more fabrics.

-Time and cost issues mean

-that we can't make another print.

-We're investing a bit

-in the fabric.

-Something with spots.

-The navy and white is nice.

-That in front, with a navy back?

-We've got navy.

-And it's a bit different.

-I think the customers

-will like that.

-I'm worried

-that we have enough fabric...

-..and that there are no slips

-with the scissors.

-It's 8.99, but charge them half

-because it's for a new business.

-When you're rich and famous,

-come back to me! Remember me!

-Four weeks ago,

-I came to Lampeter...

-..to hear about the idea to design

-and make clothes in the town.

-On the eve of the fashion show...

-..it's time for my first look

-at the Llan-med collection.

-Helena, how are you?

-Good, good.

-Things have moved on

-since I last saw you.

-It's all coming together.

-These have been stitched.

-Only the Llan-med label to go.

-This is the last thing left to do?

-Yes, we've been busy.

-They're very nice.

-Everyone likes these colours...

-..and the zip detail at the back.

-It makes the colour pop.

-It makes the colour pop.

-

-Very nice, Helena.

-Debbie stitched this one.

-Llan-med.

-All we need now is a sold sticker.

-That would be nice.

-That would be nice.

-

-I'll let you get on with it.

-Well, things have moved on.

-I've seen the Llan-med clothes

-for the first time.

-The great challenge for Angharad,

-Betsan and the others now...

-..is to sell this unique range.

-After the break, the people

-of Lampeter react to the clothes.

-We also find out whether they made

-a profit or a loss.

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-Subtitles

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-

-Subtitles

-These six people

-have each invested 100...

-..to design and sell

-a collection of clothes.

-Over a period of four weeks...

-..they have designed and made

-the Llan-med clothes locally.

-Today, people can buy them.

-It's the morning

-of the fashion show.

-Over on the industrial estate,

-one unit has been transformed.

-This is where Llan-med's clothes

-will be first seen in public.

-The models have arrived...

-..and the six meet

-to decide the selling prices.

-Isn't it a bit last-minute?

-This fabric was bought in

-and costs around 4.

-This one was 27.

-We'd aim to sell this

-for maybe 29.99...

-..and that one for 69.99, 75...

-..maybe 79.99,

-depending on costs at the time.

-Blimey!

-The mark-up is meant to reflect

-fabric and labour costs...

-..but will people pay 75 for a top?

-Now for Julia's woollen skirts.

-Just on the fabric,

-we're talking 45.

-That's in the region

-of 120 to 150.

-So 140 for a skirt?

-I'm not an expert,

-so I'll leave it to the customers.

-And here they are.

-Well over a hundred people

-have come to support the venture.

-Will they pay for local fashions?

-There's great excitement backstage.

-Can I say a quick word?

-It's packed out there.

-I just wanted to wish you

-the best of luck.

-As I said, it's full.

-If you're nervous,

-I'm even more nervous.

-John and I are the only two men

-in the entire building!

-I won't say break a leg,

-just in case, but enjoy it.

-The audience can see the clothes

-on the catwalk first of all.

-They can find out the prices when

-John serenades them with champagne.

-After four weeks of hard work,

-the collection is finally unveiled.

-A warm welcome to you all.

-Thank you for coming

-to Llan-med's first fashion show.

-Let me present our first garment.

-Anni Dafydd is our first model.

-The clothes

-have been designed and made...

-..and hopefully sold

-here in Lampeter.

-The print is inspired by a sketch...

-..by Catrin Ashley

-from Ysgol Bro Pedr...

-..of the town's clock building.

-It's unique to Lampeter.

-The garments were sewn

-by Debbie Luker and Helena Gregson.

-Next is Anwen,

-modelling a woven woollen skirt.

-Anwen is a meat inspector,

-so it's more glam than usual!

-Julia Davies is the designer.

-Julia!

-Please welcome Julia Davies herself,

-modelling her second garment.

-Let me introduce

-the group of six.

-Angharad Williams.

-Betsan Hughes.

-Julia Davies.

-Helena Gregson.

-Debbie Luker and John Davies.

-The reaction is superb.

-The audience took a fancy

-to the local fashions.

-But no-one knows the prices yet.

-Angharad breaks the news as she

-circulates with the order book.

-It's comfortable

-and I definitely want one.

-There's the lining.

-It's lovely.

-The fringe is reminiscent of Chanel.

-Angharad asked how much

-we'd be willing to pay...

-..then she revealed

-the price of the tops...

-..to help us decide.

-The fringe is very Chanel-like,

-like a Chanel jacket.

-I'm a shopaholic. I'd buy anything!

-Everyone likes a scarf.

-Everyone talks about buying locally

-and supporting local businesses.

-But when it comes to paying,

-I don't know if they follow it up.

-It's hard. It's a fine line.

-I've grabbed the order book

-from Angharad...

-..to see if people are willing

-to pay for local fashions.

-Four weeks ago, neither Llan-med

-or its clothes existed.

-Some recalled the good old days.

-It was over there, Daniel Davies.

-It was over there, Daniel Davies.

-

-No-one makes clothes here now.

-No, I'm afraid not.

-A small group with a big dream.

-They successfully designed and

-created a collection...

-..and hopefully managed

-to sell a few.

-I've asked them to meet

-to see what's next for Llan-med.

-Have they managed to establish

-what could be a profitable business?

-We met for the first time

-four weeks ago...

-..to discuss the idea

-of making clothes.

-Congratulations.

-You did just that

-under the Llan-med label.

-Now, the all-important figures.

-They each invested 100

-to set up the venture...

-..giving them a budget of 600.

-First, the outgoings.

-They made samples of garments

-to attract orders from customers.

-The materials for those prototypes

-cost over 630.

-They spent a further 158

-on pamphlets and marketing...

-..and almost 180

-to stage the fashion show.

-Your total costs so far...

-..bearing in mind

-that the work was voluntary...

-..your total costs are 971.

-It almost hit the 1,000.

-They have overspent...

-..by more than 350

-of their initial pot.

-That doesn't include labour either.

-Have they sold enough garments

-to get that money back?

-Angharad has an order book.

-The figures are reassuring, I think.

-You sold 48 garments.

-People have ordered those.

-That gives total sales of 2,010.

-After deducting costs of 971...

-..that gives Llan-med a profit...

-..of 1,039.

-Off the scale!

-After four weeks' work,

-they made a profit of over 1,000.

-That's quite a feat.

-They still have the print

-and the design for the future.

-The Llan-med group

-now has to come to a decision.

-I can now ask you as a group

-what you want to do next.

-Where do you see the future?

-Are you going to carry on?

-I've enjoyed the experience...

-..but as for carrying on...

-..I don't think I'll be continuing.

-I have retired

-from the business once!

-I'll leave it

-in the hands of the young people.

-Unfortunately, like John,

-I won't be carrying on.

-I prefer to interact

-with my customers...

-..and altering clothes in my shop.

-Thank you for your honesty.

-Will those who want to leave

-come to take their money...

-..and exit through the curtains?

-Don't take more than you put in!

-It's time for me

-to put my feet up again!

-Yes, I'm out of here.

-I don't want to be a dressmaker.

-I'm happy doing alterations

-and running up the odd curtain.

-Two have gone, but four remain.

-They want to carry on with Llan-med.

-No-one can foresee the future...

-..but I know you'll do your best

-to make Llan-med a success.

-Can I be the first

-to congratulate you...

-..on the new venture, Llan-med?

-Congratulations.

-I'm very excited

-about what could happen.

-It's finally over and I can

-get back to my college work!

-Seeing the models on the catwalk

-was the high point.

-I think the fashion show was great.

-But I'm never going

-on the catwalk again!

-We have hopefully seen

-that the business has potential.

-By September, I hope Llan-med's

-clothes will be on the rails.

-In the shop.

-To Llan-med!

-What's nice

-is seeing creative talent...

-..and business experience

-coming together and venturing.

-That's what's important.

-They have ventured.

-I hope, and I'm confident,

-to be honest...

-..that they will succeed

-in bringing the business...

-..of designing, making and

-selling clothes back to Lampeter.

-What are you doing tonight?

-S4C Subtitles by Testun Cyf.

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