...Seidr Tudur Owen a'r Cwmni

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-This shopping business has changed.

-Everything is so big and impersonal.

-But it wasn't always like this.

-Years ago, every town,

-even every village...

-..had a butcher,

-a bakery and a tailor.

-Buying locally was a given.

-What became of the small,

-old-fashioned businesses...

-..that knew their customers

-and offered a truly local service?

-Welcome.

-I'm Tudur Owen,

-and as a businessman myself...

-..I want to know if there's a demand

-to revive these small businesses.

-In this series,

-three communities get that chance.

-I'm looking for help.

-Will local people come together

-to resurrect a business...

-..that would once have been

-at the heart of the community?

-If they succeed,

-it could become a proper business.

-Three communities,

-three business ideas.

-This time,

-I'm in the walled town of Conwy.

-It has a history

-of businesses involving apples.

-We eat over 50 billion apples

-every year.

-Most are bought at supermarkets.

-But where did you got them

-before the big shops came along?

-I'm in Conwy.

-The castle may be world-famous,

-but this town has a secret.

-In the shadow of the castle walls,

-there's a field full of apple trees.

-Good morning.

-Good morning.

-

-Good morning.

-Are you alright?

-Emma and Mark, how are you?

-Emma and Mark, how are you?

-

-Welcome to the orchard.

-Would you give me a guided tour?

-Would you give me a guided tour?

-

-We'll show you the trees.

-Mark and Emma are members of

-the Conwy Orchard Community Group.

-They look after the trees,

-which belong to the people of Conwy.

-These two know their apples.

-What variety is this?

-What variety is this?

-

-King Of The Pippin.

-I love the names.

-They're like something

-out of a TV series about fairies.

-There are 2,000 varieties in the UK.

-Really? 2,000?

-There were similar orchards

-across Wales long ago.

-We have now lost

-about 90% of them...

-..but Conwy is holding on

-to its local apples.

-Let's see

-what King Of The Pippins taste like.

-Mmm!

-This reminds me of the apple trees

-on the farm where I grew up.

-You can't buy this taste

-in a supermarket.

-No, not at all.

-There are loads of apples here...

-..but local people

-still buy their Pink Ladies...

-..and Granny Smiths over the wall.

-The Orchard Group

-wants to find a way...

-..for locals to use

-their own apples, which are free!

-We've had ideas

-of doing something with the apples.

-Apple juice,

-apple pies or something.

-As a group,

-we're not always sure where to go.

-As far as I can see, you're trying

-to juggle a lot of elements here.

-You want to raise awareness

-of this place.

-You want to keep it communal.

-I think you have a treasure here...

-..in the shadow of the town walls.

-I think it's very exciting.

-What's the last one?

-What's the last one?

-

-That's very nice. Try it.

-Here we go. Chilli or something!

-It's a bit sour!

-Ooooh!

-There's an orchard

-full of free apples...

-..but no-one's sure

-what to do with them.

-The best way is to ask the people.

-I'll park the van

-on the high street...

-..and ask the townspeople to choose

-what to do with the local apples.

-The three obvious choices

-are chutney...

-..apple juice...

-..and, finally, cider.

-What do the people of Conwy fancy?

-One apple, one vote.

-I think we'll need

-another basket for the cider!

-After the vote, the Orchard Group

-comes to hear the result.

-They include Morwenna, a new face.

-The vote is closed, and the people

-of Conwy have reached a decision.

-I think the result

-is fairly clear.

-The vast majority chose cider.

-What do you think?

-It'll be a great challenge for us,

-but I've no idea how to make cider.

-I like to drink it,

-but I'm not sure how to make it.

-That's the next step.

-How do we make cider?

-Have we lost the art

-of making cider in Wales?

-Years ago, farms across Wales

-produced gallons of it...

-..using local apples

-to make cider with a local flavour.

-Around the harvest,

-the cold, sweet drink...

-..was given to farmhands

-after a hard day's work.

-Some of them

-were even paid in cider.

-Thirty years ago, there was only

-one cider producer left in Wales.

-But the tables have turned.

-By now, there are 72 of them.

-Cider making is popular once more.

-Are there cider-making skills

-in the Conwy area?

-I'm told that someone at Ysgol

-Dolgarrog may be able to help.

-Let's play bingo.

-Mr Dafydd?

-How are you? I'm Tudur.

-It's nice to meet you.

-Sorry, children.

-Is it alright

-if I speak to Mr Dafydd for a while?

-What can a respectable teacher

-teach me about cider?

-My friends like to go out

-and drink cider.

-We were at a loose end once

-and decided to try making it.

-After months of talking...

-..and rabbiting on

-about apples and cider...

-..they told me to get on with it.

-I found out more

-about how to make it.

-I went on a course recently.

-Do you have an orchard

-or access to a supply of apples?

-There is land going spare

-on a friend's farm.

-We've thought about

-planting an orchard.

-I know there's an orchard in Conwy,

-but I don't know much more about it.

-But you're aware of its existence.

-But you're aware of its existence.

-

-Oh, yes. I've been there.

-My mother taught nearby

-when I was a boy.

-The pieces of the jigsaw

-are starting to fall into place.

-We have the apples...

-..and with Morgan and his friend,

-Osian, we have the skills.

-Morgan. Osian, how are you?

-I'm Tudur.

-I've invited everyone I've met

-so far for a drink at a local pub...

-..to see if they're serious

-about making cider in Conwy.

-There are two new faces,

-husband and wife Marc and Manon.

-They both teach locally

-and live opposite the orchard.

-That's what attracted us.

-We've lived here for 12 years...

-..but have never been involved

-in a communal venture.

-You won't get a problem

-selling the product.

-But you must have a product to sell.

-We may be running

-before we can walk.

-I'm keen to give it a go.

-I'm not sure

-how it'll work yet, but...

-I agree with you.

-You mentioned the communal element.

-The local element.

-It's certainly worth trying.

-Will the Orchard Group

-offer its apples to make the cider?

-On behalf of the orchard committee,

-I can say that we're in.

-If we fail, we'll have fun trying.

-The gang of seven

-are going to take the risk.

-They're aiming to make one batch...

-..to sell at Conwy's Winterfest

-in seven weeks' time.

-It's important

-to show that they're serious.

-I suggested that they all invest

-their own money in the enterprise.

-It's the moment of truth

-because they've each invested 100.

-That gives the venture

-a monetary value.

-There's 700 in the pot.

-Hopefully, they'll make a profit,

-but they could lose it all.

-Right.

-Well, thank you very much!

-I'll witness that the money

-has gone into the pot.

-That step has been taken.

-Now, I'll split them into two groups

-to make the most of their skills.

-You'll be responsible

-for sourcing the raw materials...

-..and creating the product.

-Then, this team...

-Then, this team...

-

-We'll drink the cider.

-Not quite.

-You'll look after the business side,

-and get the cider into the shops.

-Both teams are equally important.

-I've got something to help here.

-Hopefully, the dungarees and coats

-will build a team ethos.

-Not many of them

-knew each other before today.

-Ready!

-Good luck! I'll see you very soon.

-And enjoy it.

-In seven weeks,

-the gang of seven...

-..hope to create and sell

-cider from Conwy.

-This looks a bit dodgy!

-They don't know each other,

-and most have never made cider.

-I'm excited, I must say.

-I'm excited, I must say.

-

-I am too.

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-How do you turn a communal orchard

-into a business selling cider?

-That's what this group of seven

-will try to do.

-They've each invested 100

-into the venture.

-It's a race against the clock.

-They have seven weeks

-to produce cider...

-..to sell at Conwy's Winterfest.

-The secret of any good cider

-is to get hold of the right apples.

-But we now import most of them...

-..like the Gala from New Zealand

-and the Pink Lady from Australia.

-Do the people of Conwy

-know their apples?

-It's time for a quiz!

-I'll ask a series of questions,

-and you can try to answer them.

-There is no prize!

-What's the most imported fruit?

-Grapes, apples or pineapples?

-I'll go for pineapple.

-I'll go for pineapple.

-

-You're going for pineapple.

-I'll go for grapes.

-I'll go for grapes.

-

-Are you thinking of wine?!

-Apples, I suspect.

-Apples. Good start. You are correct.

-I'd have thought

-it was things we didn't grow.

-How many varieties of apple

-did we once have in this country?

-I'll go halfway.

-About 500?

-I'd say 250.

-Over a thousand.

-You say over a thousand, do you?

-You're the closest so far.

-We did have over 2,500 varieties.

-We did have over 2,500 varieties.

-

-Get away!

-2,500?

-I'd never have guessed that.

-What percentage of apples sold

-is produced in the UK?

-About 20%.

-20%? OK.

-I'll say 40%.

-There?

-It's actually 31%.

-You're spot on,

-but there's no prize.

-I thought I was being pessimistic!

-Yes, only a third of the apples

-we use and eat come from the UK.

-But our cider makers

-won't be using any imported apples.

-They're harvesting an orchard

-full of native apples.

-Everything from King Of The Pippins

-to Newton Wonders.

-Morwenna is being helped

-by Morgan and Osian...

-..who have always

-wanted to make cider.

-These apples are almost too good,

-but you've got this.

-And you can't cut that off.

-And you can't cut that off.

-

-I'll keep it, just for now.

-After hours of work, 25 pounds

-of apples have been harvested.

-After pressing, that only equates

-to eight pints of cider.

-They need more.

-They decide to knock on doors and

-ask for apples from local gardens.

-Hello, good afternoon.

-We've heard you've got some apples.

-We're wondering

-if we'd be allowed to pick them.

-Yes, more than welcome.

-A week later, after gathering fruit

-from local gardens...

-..they have another 550 pounds

-of apples.

-Two pallets, two boxes...

-..and one basket.

-That's a total of over 600 pounds,

-enough to make 200 pints of cider.

-That's more like it.

-Some of the UK's large

-cider producers...

-..import apples

-to allow year-round production.

-The cider market is growing,

-and scrumpy has become sexy.

-But the biggest growth

-is among small producers...

-..like Glyn Farm Cider, Trefriw,

-where they have come to seek advice.

-Try that.

-Iechyd da.

-Iechyd da.

-

-Iechyd da.

-And good luck with your cider.

-Glyn Griffiths is a forester,

-and he also makes cider on his land.

-He sells around 2,000 bottles

-to the public every year.

-How much is in there?

-Two tonnes - 2,000 kilos.

-It took a week to gather the apples.

-How long did you take to pick these?

-We've been at it all afternoon.

-We've been at it all afternoon.

-

-Not just these!

-Where do you get your apples?

-Do you have your own orchard?

-Yes, I have one on the farm.

-Different varieties.

-This kind of thing.

-What abut the furthest tank?

-What abut the furthest tank?

-

-That tank is a single variety.

-One apple variety, no mix,

-but that has spoilt.

-That's a thousand litres

-down the swanny.

-All of it?

-All of it?

-

-Yes, the whole lot.

-So, it'll be hard work, lads.

-So, it'll be hard work, lads.

-

-Glyn's cider has spoilt.

-Try that.

-I see what you mean.

-You only know from the aftertaste.

-Is that what they call mousiness?

-You can't get rid of that,

-no matter what you do.

-One bad apple caused bacteria

-to form a mould in the juice.

-That's a thousand litres of cider

-down the drain.

-The main thing I've learnt is that

-there's a high potential waste.

-It's important to know

-that we can't be perfect.

-That's how you learn.

-I don't want to be

-in that situation.

-With five weeks to go...

-..it's time to press the apples

-to start making cider.

-With over 600 pounds to press,

-they'll need help.

-Morgan heads back to school.

-Morgan heads back to school.

-

-Are you ready to help us today?

-I can't hear you!

-Yes!

-Given that they need

-to store all the juice...

-..they have spent

-over 220 on equipment.

-At Nant Conwy RFC...

-..the first team has also agreed

-to help press the apples...

-..free of charge.

-Glyn keeps a watchful eye open

-for any bad apples.

-Every apple

-must be clean and unbruised.

-They're then fed into a scratter

-to pulp the apples.

-The pulp is placed

-in muslin cloth...

-..and the cider press

-releases the wonderful juice.

-They're working hard!

-I've never seen

-a large press working.

-The children made it look so easy.

-To prevent bacteria

-spoiling the juice...

-..Campden tablets must be added.

-We need to add

-six and a half tablets.

-Not all of it!

-Great!

-Great!

-

-Pass it round.

-To turn the juice into cider...

-..it's taken to a spare room

-at Emma and Mo's house.

-Yeast is added to turn

-the sugar into alcohol.

-Will we see something happening

-or will it just settle?

-We won't see anything.

-It happens on a chemical level.

-Now, all they can do is wait.

-We're going to create cider.

-We're going to create cider.

-

-Well done. Excellent.

-Fantastic!

-It'll be ready

-when the yeast has done it's job...

-..and the cider stops bubbling.

-It could be weeks,

-even months, before it's ready...

-..but they only have five weeks.

-Years ago, there wasn't much science

-to making cider...

-..as at this farm in Brecknockshire

-in the 1960s.

-Every farm had its own method.

-By using local apples, cider from

-every area had a different taste.

-Maybe some were better than others.

-Rich Wyn's business,

-Pant Du cider, is very different.

-With over 3,000 apple trees...

-..he is one of North Wales's

-leading cider producers.

-With Winterfest fast approaching,

-Emma and Mo want to see...

-..if they can make sure their cider

-will be ready to drink in time.

-How long does it take

-to make a tank like that?

-I could make a tank like that

-in four hours.

-Yes, four hours, which is great.

-I know where you've come from

-because I've been there myself.

-It's hard work.

-Have you been tasting the apples

-before pressing?

-Not a lot.

-How do you choose them?

-How do you choose them?

-

-Most are eating apples.

-We've been gathering apples.

-From all over the place.

-It's so important to choose

-the right apples, believe you me.

-People just use any old apple.

-We'll go this way.

-Emma and Mo

-have bought some cider with them...

-..to see if it'll be ready in time.

-To do that, Rich tests the pH level

-to see how acidic the liquid is.

-Anything under 3.5 and it'll start

-to taste like vinegar.

-It's 3.09.

-Quite low.

-Quite low.

-

-It is pretty low.

-Do we have a problem

-with our batch of cider?

-That's not good.

-In an ideal world,

-you want to reach 3.5.

-Is there a way to do that

-or does it go down the sink?

-There is a way to save it, I think.

-I've got Black Dabinetts

-right at the top of the trees.

-I'll get a ladder and pick them,

-and you can have those.

-The pH of Black Dabinett

-is around 4.0.

-Something like that.

-Mixing it with that juice...

-..should raise the pH level,

-and hopefully rescue it.

-Thank you.

-Thanks to Rich Wyn,

-there's hope for the cider yet.

-But as the big day draws closer,

-the pressure increases.

-They need to create a brand,

-which means spending more money.

-In Emma and Mo's spare room...

-..the cider shows no signs

-of being ready.

-It's still bubbling!

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-The number of cider makers in Wales

-has doubled in the past five years.

-Now, another group

-has joined the ranks.

-Seven locals have got together

-to make cider from local apples.

-They're all new to the field,

-and have each invested 100.

-In three weeks, they hope to sell it

-at Conwy's Winterfest...

-..if it's ready in time.

-After they sell the first batch...

-..they'll decide

-if they want to start a business.

-But what kind of a company

-would it be?

-I'll show them some very different

-local business models.

-First, a businessman whose sausages

-have been very successful.

-How are you, Tudur?

-This is Emma.

-This is Emma.

-

-Hello, Emma.

-It's nice to meet you.

-It's nice to meet you.

-

-And you too.

-Ieuan Edwards's company,

-Edwards of Conwy...

-..sells over 500,000 sausages

-every week.

-For me personally, the journey

-started over 30 years ago.

-I started in Conwy as a butcher.

-Then, 15 years ago,

-I saw a new market opening up.

-People wanted to buy local produce.

-In the first few years,

-I lost up to 50,000 a year.

-You have to ask yourself a lot.

-Are you willing, for example,

-to put your house on the line?

-These are major decisions.

-Do you have a list of elements

-that they have to consider?

-Yes, certainly.

-I will go back to the cost.

-That's all-important.

-If you don't know your costs,

-you don't know what to charge...

-..and you don't know

-the potential profit.

-You need to protect that difference.

-You need to decide

-how much product you have to sell...

-..and then target your market

-from that point.

-There's a lot to do.

-There's a lot to do.

-

-Yes, Emma, but it's exciting too!

-The good thing about a business...

-..is that it can be

-what you want it to be.

-Go for it!

-Go for it!

-

-Great.

-Ieuan, thank you very much.

-Ieuan, thank you very much.

-

-You're welcome, and good luck.

-This business has grown

-from one butcher's shop...

-..to a company that supplies

-Tesco, Asda and the Co-op.

-But I'm not sure this is what Emma

-has in mind for the cider company.

-I just foresee problems

-with the sums, what to do...

-..the business plan.

-How much it costs us to produce it,

-to bottle it, to label it.

-There's so much to consider.

-But there's more than one

-business model.

-If not sausages, what about eggs?

-At Ysgol San Sior

-in nearby Llandudno...

-..there are more hens than children,

-as Marc and Emma found out.

-The school

-established a community company...

-..that has sold over 50,000 eggs

-in the past three years.

-It generates a 160 profit

-for the school every month.

-Even Tesco has offered

-to market their eggs.

-But they refused, and are determined

-to keep it as a community venture.

-Oh, come on.

-I think my group...

-Where's my group?

-I think we've got

-a lot more than that group.

-Well done.

-Tonight, the eggs are being sold

-at the school's Christmas fair.

-We have eggs for sale at 1.75.

-The brains behind the venture

-is head teacher Ian Jones.

-I know you, and I read about

-the school in the local paper.

-Where did you start?

-We're there, at the start.

-How did you start?

-How did you start?

-

-We started with six hens.

-We've gradually grown

-to a brood of 150 hens.

-It teaches the children

-entrepreneurial skills.

-How to stand out.

-A lot of places sell eggs.

-How do our eggs stand out?

-We sell brown eggs,

-blue eggs, white eggs.

-The product is different

-to the norm.

-Right, OK.

-We need to think outside the box.

-That's the secret,

-thinking outside the box.

-Being prepared to take a risk

-and do something a bit different.

-I'm excited, I must say.

-I'm excited, I must say.

-

-I am too. I'm much more positive.

-This is a community business

-and it works.

-I spoke to Ieuan Edwards

-about their business model.

-That's a big business.

-It scared me!

-Putting your house on the line

-in order to do it.

-That's great, but I'm not sure

-if we want a big business.

-We've been talking

-about something communal.

-I think this is the model

-that we're looking at.

-With a week left

-until the cider is launched...

-..they meet at Marc and Manon's

-to drink cider.

-This is important research.

-They need to sort the branding.

-Emma has some potential logos

-created by a local designer.

-Do you want to see what I've got?

-Do you want to see what I've got?

-

-Go for it.

-They're too similar

-to the council colours.

-That's like

-the Rygbi Gogledd Cymru logo.

-The font's different.

-I like the font.

-I can't tell from a distance

-what I'm buying.

-Something like this?

-Something like this?

-

-I like that one.

-Good?

-That one is wonderful.

-It shows the fruit and the town.

-That's very nice.

-While the discussions go on,

-the cider is still bubbling.

-If it's bubbling, it's not ready.

-With a week to go,

-what will they do?

-Personally,

-I don't think the cider...

-..will be ready to unveil

-or to sell by Saturday.

-We could use Saturday

-to promote what we hope to sell.

-I think people will be delighted

-by the fact that it's so communal...

-..and so intimate, actually.

-No, the cider isn't ready...

-..but that

-doesn't stop them spending.

-They've spent 220 on equipment...

-..and over 480

-on labels and branding.

-That's a total of over 700.

-Someone will be ready

-for a drink after all this.

-They have accepted

-that the cider won't be ready.

-It could be weeks,

-even months, before it is.

-But there's no turning back,

-and the big day has arrived.

-Seven weeks ago,

-today was set as launch day.

-Thousands

-flock to Conwy's Winterfest...

-..to dress up

-as medieval knights and maidens.

-With just hours to go,

-I visit Morgan for the latest news.

-I like the logo. It's nice.

-I like the logo. It's nice.

-

-How are you all?

-This looks a bit dodgy!

-Like something

-out of 1920s Chicago!

-What do you think of our cider?

-What do you think of our cider?

-

-Right, I'm pleased to see cider.

-That's incredible.

-It's a bit of a cheat. It's tea.

-It's a bit of a cheat. It's tea.

-

-What's happening? Tea?

-We're filling the bottles with tea

-because the cider isn't ready yet.

-We didn't want to show

-empty bottles tonight.

-We wanted to show, as near

-as possible, what it'll look like.

-Right, what's the plan

-with the tea?

-How will you stop

-people drinking it?

-It looks good.

-When I walked in,

-I thought, ooh, cider!

-Out of those two,

-which one would you buy?

-That looks professional, and that

-looks as if it'll make me cry.

-You know what I mean.

-A headache in a bottle!

-I've just spotted the label.

-Can I have a closer look?

-Here's one I did earlier.

-I see why you're doing it now.

-Can I congratulate you

-on the logo and the label?

-It's truly great.

-In the future, you'll have to note

-the strength and so on.

-But it's just a space

-to put more meat on the bone.

-The story of the orchard, and so on.

-Do you know how many bottles

-you'll have available to sell...

-..if all goes well?

-About 200 bottles.

-So, is that your target for tonight?

-So, is that your target for tonight?

-

-Well, a hundred.

-You'd be happy with a hundred?

-You'd be happy with a hundred?

-

-Yes.

-Dusk is falling,

-so I suggest you get a move on.

-The initial 700 has long gone.

-The banner must have cost a bit!

-They can't sell their cider,

-but they can take orders...

-..and offer warm cider

-to potential customers.

-Between you and me,

-it's shop-bought apple juice.

-I've brought them the van,

-and they've got a good spot.

-But one thing

-about the stall worries me.

-Maybe, at this point,

-that it looks too professional.

-I'll ask.

-How will you react

-to people asking what they can buy?

-What will you tell them?

-What will you tell them?

-

-Morgan?

-That we're here to market

-the product, which isn't yet ready.

-We want to see if there's

-an interest in the product.

-I'm interested!

-I hope your order book will be full.

-We'll put you down for 200 bottles.

-We'll put you down for 200 bottles.

-

-Put me down for two, for now.

-The town is packed

-with thirsty customers...

-..and the order book is filling up.

-They have decided

-to charge 3.25 a bottle...

-..but they'll have to sell

-all 200 bottles to reach the target.

-I've ordered six bottles to try.

-I really like cider,

-and having local cider will be nice.

-I've seen Welsh cider

-at Vinomondo...

-..but it's nice

-to see one with Conwy on it.

-There is beer from Conwy,

-but this is different.

-I don't drink cider myself,

-but I've ordered some for relatives.

-It looks very professional

-and it should go far.

-To secure a profit,

-they're charging 3.25 a bottle.

-But they'll have to sell

-all 200 bottles to do so.

-Tonight has shown

-there is a demand...

-..for local cider

-with an exciting story.

-A group of people

-who were strangers six weeks ago...

-..got together to start the venture.

-It augurs well.

-Look at the interest

-it has attracted.

-When the cider is ready,

-I think it'll sell itself.

-If we don't sell every bottle...

-..I'll eat my dungarees!

-That'll be worth seeing!

-It has gone very well, but Morgan

-sees a chance to do even better...

-..when he meets a buyer

-from a local wine shop.

-Emma, how many orders have we had?

-Tonight, we've sold 80 bottles.

-Our target is 200.

-Can I put you down for the rest?

-I'd say so, yes.

-Incredibly, with not a drop

-of cider on their stall...

-..they have managed to sell

-every bottle.

-Every one!

-It was worth doing this tonight.

-I only hope

-they can sustain this interest...

-..because the cider

-won't be ready for a few months.

-.

-Subtitles

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-These seven people

-have each invested 100...

-..into a venture

-to produce and sell cider in Conwy.

-It hasn't been easy.

-The cider wasn't ready to sell

-on the day of the launch...

-..but they filled bottles

-with cold tea to look like cider.

-They got a great response...

-..and filled their order book,

-selling all 200 bottles.

-Nine weeks later than expected,

-the bubbling has finally stopped.

-The Conwy Orchard Cider

-is ready to be bottled.

-We're now using a hydrometer

-to check the specific gravity...

-..to see if the process is over

-and the sugar has all gone.

-And it has.

-The pH level has risen,

-and the alcohol level is 4.5%!

-Very nice!

-It's time to taste it.

-Oh, that's nice.

-To think that it's from your spare

-room, I'm quite pleased with this.

-Nice bouquet.

-Now, they must fill

-over 200 bottles.

-Where could be better?

-By the castle, by the orchard.

-We can see the journey

-that we have undertaken to here.

-Iechyd da! To the cider and us!

-Iechyd da!

-Next, they must deliver the cider

-to everyone who placed an order.

-For Morgan and Osian,

-it's an exciting day.

-It's a big day today.

-We're actually delivering the cider

-to the local shop and the pub.

-The big day has dawned, in a way.

-The big day has dawned, in a way.

-

-I've lived in Conwy all my life.

-We often go round these pubs.

-I never thought

-something we'd made...

-..would be on sale

-in Conwy's pubs and shops.

-When we see it on sale,

-we'll realize what we have done.

-Mo and Emma

-are helping the lads on the round.

-They've been storing

-all the cider at home...

-..but there's bad news.

-Here we are!

-The end of the journey,

-or the beginning.

-The end of the journey.

-We have something to show you.

-We have a problem.

-Bacteria, I think.

-Where? At the top!

-White bits.

-They look like bubbles at first,

-but that's not what they are.

-It's a kind of bacterial infection.

-It might be...

-..some sort of film yeast.

-Because of oxygen, maybe.

-It has the potential to turn

-the cider into a kind of vinegar.

-We've found nine unaffected bottles.

-We've found nine unaffected bottles.

-

-Nine?

-Yes, only nine

-out of 250 bottles are drinkable.

-Somehow, air has got into

-the bottles and spoilt the cider.

-Well, here we are.

-I'd drink it myself.

-Is it safe to drink? Yes, it is.

-But the longer

-it stays in the bottle...

-..the taste will change

-and it'll become more acidic.

-We could sell Conwy Orchard vinegar.

-Cider vinegar.

-It's hard to justify putting it

-on the shelf and selling it.

-These things happen.

-It's disappointing.

-But it was a great experience.

-We've learnt so much along the way.

-Cider had not been produced in Conwy

-for many years.

-But this group got together

-to bring cider back to the town.

-Conwy's orchard

-was teeming with apples...

-..but no-one knew

-what to do with them.

-By using local skills...

-Welcome to the orchard.

-..the cider was made,

-and over 200 bottles...

-..were ordered

-by local people and businesses.

-I've invited the group to discuss

-the next step for Conwy cider.

-Have they developed a taste

-for business, despite the failure?

-Six of the seven turned up.

-Manon, Marc's wife,

-couldn't be here.

-Welcome.

-Congratulations on creating

-what is a great brand.

-Conwy Orchard Cider.

-Let's look at the figures.

-All seven invested 100

-into the venture.

-That gave a pot of 700

-to produce and sell Conwy cider.

-They invested over 220

-in equipment to make the cider.

-They also spent over 480...

-..on bottles, labels and marketing.

-Your total costs came to 705.55.

-That's how much you spent.

-I'll use this to show that.

-You have been fortunate...

-...because people

-have donated their time...

-..and their apples.

-Otherwise, your costs

-would have been far higher.

-With that help and your hard work...

-..you did produce

-230 bottles of cider...

-..that were to have been sold.

-But given that the cider

-is now vinegar...

-..no bottles will be sold.

-They have lost all their money.

-That leaves you

-with a total loss of 705.55.

-The group now faces

-a major decision.

-I'm going to ask you the question.

-Are you going to carry on?

-Or are one or more of you

-going to walk away?

-You're all looking at me!

-Unfortunately, Manon and I

-aren't going to continue.

-Unfortunately for us,

-work demands and personal demands...

-..mean that we can't give...

-..the necessary time

-to the business.

-But we would be happy to volunteer.

-Can I thank you for your honesty?

-I'm sure you all agree.

-Is anyone else going to walk away?

-I think I'm out.

-I'm with the community group

-on a voluntary basis...

-..and I don't have much time

-to devote to this, but thank you.

-I'm looking at the four remaining.

-I'm also walking away.

-I've enjoyed learning

-how to make cider.

-The orchard

-isn't a commercial entity.

-I'm sure you can guess my answer

-based on Emma's response.

-I'm leaving too.

-I've enjoyed making cider

-for the first time.

-I had no interest

-in starting a business.

-It's time for me to ask

-those of you who are walking away...

-..and I could well be here

-by myself...

-..to turn around

-and walk through that door.

-There are two of you left.

-The future of Conwy Orchard Cider...

-..is now in the hands of teacher

-Morgan and his friend, Osian.

-Well, well, who'd have thought it?

-Are you ready to continue?

-I don't think

-that the orchard...

-..is ready to be opened up

-for a commercial venture.

-Are you going

-to stick to the brand?

-No, I'm not.

-What about you?

-No, I'm not either.

-But it might be a no for now...

-..because there's so much to learn.

-For now, we'll put it to bed.

-This is an unexpected turn.

-I'll ask you to walk away as well...

-..and leave the room.

-Thank you very much.

-Well, well.

-We hope to go on

-to something of our own.

-A similar idea, but not revolving

-around the town orchard.

-With our own orchard.

-I'm walking away thinking...

-..that this

-has been worthwhile for me.

-We're leaving Conwy Orchard Cider...

-..but maybe not Conwy cider.

-The dream isn't dead,

-it's just going to sleep.

-It's not a waste, not at all.

-So much came from the process.

-Everyone takes

-something positive with them...

-..but not a bottle of cider.

-Conwy Orchard Cider has gone

-the way of most new businesses.

-The truth is, 80% of businesses...

-..come to an end

-in the first 18 months.

-The cider may have spoilt, but

-the group enjoyed the experience.

-Two of them

-have certainly benefitted greatly...

-..from that valuable lesson

-in business.

-I wonder what would have happened

-if it wasn't for that cruel blow.

-We'll never know.

-From Conwy,

-until the next time, goodbye.

-S4C Subtitles by Testun Cyf.