...Rownd Laeth Tudur Owen a'r Cwmni


...Rownd Laeth

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-This shopping business has changed.

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-Everything is so big and impersonal.

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-But it wasn't always like this.

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-Years ago, every town,

-even every village...

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-..had a butcher,

-a baker and a tailor.

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-Buying locally was a given.

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-What became of the small,

-old-fashioned businesses...

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-..who knew their customers

-and offered a truly local service?

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-Welcome.

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-I'm Tudur Owen,

-and as a businessman myself...

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-..I want to know if there's a demand

-to revive these small businesses.

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-In this series,

-three communities get that chance.

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-I'm looking for help.

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-Will local people come together

-to resurrect a business...

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-..that would once have been

-at the heart of the community?

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-If they succeed,

-it could become a proper business.

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-Three communities,

-three business ideas.

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-This week, I'm focusing on

-a milk delivery business.

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-I'm in the Nefyn area,

-on the Lleyn Peninsula.

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-On average,

-we each use over 2.5 pints...

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-..of the white stuff every day...

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-..which means that 5 billion

-is spent on milk every year.

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-Most of that

-is spent in the supermarkets.

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-But one local family wants to grab

-a share of that business.

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-I'm visiting Sion and Nia Jones

-on Madryn Isaf Farm.

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-They want

-to go back to the old days...

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-..when milk was produced

-and bottled on the farm...

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-..and then sold

-directly to the customer.

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-This is the only farm on Lleyn

-that bottles its own milk.

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-The new business

-is called Llaethdy Llyn.

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-It's time to taste the product.

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-Wow! Wait.

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-It's thick and creamy

-and tastes of milk.

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-I'd forgotten what milk tasted like.

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-It's fresh today.

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-Is it safe to drink?

-It won't make me ill?

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-You can sign a disclaimer

-before you go.

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-Is there a public toilet in Nefyn?

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-Starting any new business

-means taking a risk.

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-Nia is well aware of that.

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-I must say, I didn't want to do it.

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-At all?

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-At all?

-

-No.

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-What is the risk?

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-What is the risk?

-

-Losing everything.

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-Is it that bad?

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-Is it that bad?

-

-Yes.

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-With so much at stake,

-Sion is a very busy man.

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-After milking 80 cows,

-he dons his white coat...

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-..to bottle his milk

-in a brand-new processing unit.

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-This is where everything happens.

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-After investing

-tens of thousands of pounds...

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-..they can pasteurize and produce...

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-..anything from skimmed milk

-to whole milk here.

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-It's been quite stressful.

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-We had many problems, initially,

-but we have turned a corner.

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-Sion is getting rid

-of the middleman.

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-Currently,

-over half of Welsh milk...

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-..is processed in England

-by large companies...

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-..then sold on to the shops,

-but taking on the system is hard.

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-Who buys from you now?

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-A lot of local shops.

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-What's the feedback in general?

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-We've had a great reaction.

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-Positive and supportive?

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-Positive and supportive?

-

-People have been very supportive.

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-You don't have a milk round as such.

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-Initially, we had intended

-to start a milk round.

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-But we can't do everything.

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-Years ago, most of us had our milk

-delivered to our doorsteps...

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-..by people like David Williams.

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-Here he is

-on his round in Ruthin in 1975.

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-Back then, 94% of our milk

-arrived in this way.

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-I well remember waking up...

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-..to find that the blue tit

-had stolen the cream, the swine.

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-Is there a call

-to resurrect the milk round?

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-Could I work with you

-to create a milk round?

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-Would you consider that?

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-Would you consider that?

-

-Yes, without a doubt.

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-Nefyn is just down the road

-from Sion and Nia's farm.

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-It has a population of 3,000,

-so where do they get their milk?

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-I'm off to the local primary school.

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-With Tegwen the cow's help...

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-..I've told the kids to ask their

-parents where they buy their milk.

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-Pour your milk into the bottle...

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-..that represents

-what happens at home.

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-After milking Tegwen,

-they show where they get their milk.

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-Online, on the doorstep, from

-a supermarket or from a local shop?

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-Those two? Put half in each.

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-Thank you.

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-The result is clear.

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-There's good news for the local shop

-and for the supermarket.

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-The supermarkets are also

-responsible for milk bought online.

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-But apparently, no-one in Nefyn

-gets milk delivered to the door.

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-There isn't a milk round

-in Nefyn at the moment.

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-Is this a business opportunity?

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-This is the situation.

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-Milk is produced locally,

-and people here use it.

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-How can we bring those together?

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-I don't know.

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-But I'm off

-to meet someone who would know.

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-Among other things,

-he runs a helicopter company.

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-Like Alan Sugar, he wants to help

-people venture into business.

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-He has invited me

-to see Lleyn in all its glory.

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-Hugh, can I come in?

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-Hugh, can I come in?

-

-Yes, come in.

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-Thanks. I can't wait

-to see Lleyn from the air.

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-Hugh Evans is a local boy...

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-..who now divides his time

-between Lleyn and the Middle East.

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-He wants to change the trend of

-local youths leaving to find work.

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-Tell me about this venture.

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-A group of local businessmen...

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-..have got together to expand

-businesses on the Lleyn Peninsula.

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-Creating opportunities for

-young people to start businesses...

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-..and advising them.

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-We also have a fund

-to help start-up projects.

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-Hugh and other local businessmen

-are willing to offer 5,000...

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-..to local young people to stay

-and establish their own businesses.

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-If the business plan is sound...

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-..Hugh thinks

-there would be money available...

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-..to set up

-a milk delivery business.

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-We're flying over Aberdaron.

-I'll take a photo.

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-It's wonderful up here.

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-The pieces of the jigsaw

-are starting to come together.

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-There's local milk available...

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-..and a pot of money for someone

-who wants to start a business.

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-All we need are young people

-who are ready to give it a go.

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-The obvious place to look

-is at the local youth club.

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-I hear you have young people here

-who could help me.

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-They're ready.

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-It's better than loitering

-on the street doing nothing.

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-One of the problems is a lack

-of jobs to keep them here.

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-The jobs are all in the big towns.

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-How many helpers do you have?

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-Five, I think.

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-Can I depend on you too?

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-Can I depend on you too?

-

-Certainly.

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-I'm glad, I hoped you'd say that!

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-I won't keep you.

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-We'll speak again soon.

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-That's a group from the town,

-but how about rural representation?

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-These youngsters

-are from Porthdinllaen YFC.

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-Hopefully, they'll be fans of milk

-and making a bob or two.

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-I think it's a good idea.

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-I remember a milk round

-when I was a young boy.

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-I remember running to the roadside

-to get yoghurt and milk.

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-But that's long gone now.

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-It would be great to get it back.

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-A lot of older people

-would like to have milk delivered...

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-..especially in winter,

-when it's cold.

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-Where do you see your future?

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-I've applied to join the army.

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-Some young people like Ffion

-want to leave to find work.

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-More local opportunities are needed.

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-I've asked both clubs

-to work together...

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-..to see if they can bring back

-a milk round to Nefyn.

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-They'll trial a round for one day

-to see if it works.

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-To prove that they're serious...

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-..I've asked the club leaders

-to contribute 250 to the coffers.

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-Once the money's in the pot,

-there's no turning back.

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-You'll make a go of it,

-or we can all go to the pub.

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-No!

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-But it's an idea!

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-Are we doing this?

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-Are we doing this?

-

-Yes!

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-It's in.

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-Sure? Too late!

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-There's 500 in the pot...

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-..and a potential profit

-for the clubs to be made.

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-Or they could lose all of it.

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-I'll split them into two groups

-to make the best of their skills.

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-I want the young farmers

-to look after the business side.

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-The youth club

-will look after everything else.

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-Getting the milk on the road.

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-Neither club

-has worked together before.

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-To build that team ethos...

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-..hats for the townies

-and coats for the farmers.

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-We feel like a team

-now that we look the same.

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-We can't wait to get started.

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-We're quite confident!

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-They aim to launch the milk round

-in Nefyn in five weeks.

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-Two groups, one urban, one rural,

-and one business opportunity.

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-After the break,

-a race to find a delivery vehicle...

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-..and it's time to strike a bargain

-over the cost of the milk.

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-.

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-Subtitles

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-Subtitles

-

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-Is it time to bring back

-old-fashioned milk deliveries?

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-For one day,

-a group of young people...

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-..get the chance to resurrect

-the milk round in Nefyn.

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-If it succeeds, they could

-turn it into a future business.

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-Llaethdy Llyn will provide the milk.

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-Sion Jones and his family

-fill over 4,000 bottles a week...

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-..and every drop

-comes from their farm near Nefyn.

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-That's very different

-to the milk from most Welsh farms.

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-Andrew and Ioan from the youth club

-are experiencing a day's work...

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-..at North Wales' only major

-milk processing plant, Tomlinsons.

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-I should have shaved!

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-Every year, Tomlinsons produce

-about 100 million litres...

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-..from this Wrexham factory.

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-If you wanted to, that's enough

-to fill 100 Olympic swimming pools.

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-The lads are packing today,

-but it's hard to keep up.

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-I thought I'd be cold,

-but I'm sweating.

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-Ioan gets a shock too.

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-It's hard work,

-doing this all day.

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-Ioan is 17

-and he's a trainee plasterer.

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-One day, he hopes

-to have his own business.

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-That's my aim,

-starting small and working up.

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-A small thing becoming big.

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-Tomlinsons started small too.

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-In 1983, the Tomlinson brothers

-had one milk round in Wrexham.

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-Now, they employ over 170 people.

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-When we started,

-it was a lot easier than it is now.

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-Now, you've got all the supermarkets

-and corner shops...

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-..competing against each other.

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-Do you still have a milk round?

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-I don't own any, but I still think

-there's a need for them.

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-It'll come down to numbers.

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-The selling price needs to be right.

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-When you knock on a customer's door,

-you need to sell yourself.

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-Talk about

-where the milk comes from.

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-It's all about local milk

-where you're going to be doing it.

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-I hope we take the same pride

-in our work as they have done.

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-We'll develop the round

-for Nefyn and Morfa Nefyn...

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-..and then grow

-if the demand is there.

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-We mustn't run before we can walk.

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-Starting small and local

-worked for Tomlinsons.

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-But what about their venture?

-It's time to be practical.

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-They'll need a vehicle

-to do the round.

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-I've sent some of the YFC boys

-to a racetrack on Anglesey...

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-..to decide

-on a suitable delivery vehicle.

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-It's a test drive with a difference,

-and four different opinions.

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-Dafydd favours

-a tractor and trailer.

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-You can do anything with a tractor,

-and it's sure to attract attention.

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-Old-fashioned Daniel opts for

-a traditional electric float.

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-There are no doors.

-You can jump in and out.

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-It may not have the speed,

-but it'll do well on the track.

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-Hywel has brought his new pick-up

-for a spin.

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-A pick-up will be good.

-You can grab a pint out of the back.

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-Cai has a bike

-with an ice-cream box.

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-He'll need legs

-like Bradley Wiggins.

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-Pedal like hell, and run like hell.

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-A 200-metre course,

-and 20 pints of milk.

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-Which is the best vehicle

-to carry milk to the door?

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-Off you go, lads.

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-Three, two, one, go!

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-First, it's Cai on the bike.

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-Cost is vital,

-and this is the cheapest option.

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-About 1,000 to buy, cheap to run,

-but a capacity of only 20 pints.

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-What's the milk's shelf date?!

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-The speed is snail-like,

-about five miles per hour.

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-Sorry, Cai.

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-Next is Daniel

-on the traditional float.

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-A second-hand float is about 5,000.

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-A fully-charged battery

-will take you 40 miles.

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-There's lots of room

-to stack crates...

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-..and at 60 decibels,

-the noise won't wake the customers.

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-Next, Dafydd's Massey Ferguson,

-the most expensive option.

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-A new tractor and trailer

-is over 30,000...

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-..and it'll wake everybody.

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-But Dafydd is competitive.

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-Like all good milkmen,

-he offers extras...

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-..such as helping old ladies

-across the road.

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-The tractor's great,

-but I'm not sure about me.

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-We need a different driver.

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-Finally, Hywel and his pick-up,

-and he worries me.

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-A new one would cost over 11,000...

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-..but it's undoubtedly the fastest.

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-I'm not sure what state

-the milk's in, mind you.

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-I've broken two bottles.

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-You're costing the business, sorry.

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-So, how will they deliver the milk?

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-This is best.

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-Electric, cheap to run, quiet.

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-Easy to get in and out.

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-The float it is.

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-We've certainly proved

-that the float is the way to go.

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-It ticks every box.

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-They have four weeks to get hold

-of a float, and to find customers.

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-Most people in Nefyn

-buy milk in local shops.

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-The round will compete with them.

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-But the Spar shop owner

-has some advice for them.

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-If you're starting a milk round...

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-..you need to sell more than milk.

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-You need to sell more stuff

-to support yourselves.

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-You also need to offer

-something extra to the customer.

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-If you can sell them ten items,

-you have to do that.

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-You want them

-to buy everything from you.

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-But why buy from you

-rather than anyone else?

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-It's not all about price.

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-It's about local milk...

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-..produced locally...

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-..with local people,

-Welsh speakers...

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-..which is good for the area.

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-By now, 10% of us

-do our food shopping online...

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-..and have it delivered.

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-I think that customers

-will want more than a pint of milk.

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-Could they sell more than just milk

-on the round?

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-How about some toast

-with that cuppa?

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-Ffion visits a local bakery

-to strike a bread bargain.

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-I've come to Aberdaron

-to see Geraint at Becws Islyn.

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-We've seen the need...

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-..to sell more than just milk

-on the round.

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-Maybe bread or cheese...

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-..just to make it more worthwhile

-for our customers.

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-If I'm going to sell you bread,

-I'm happy, as a one-off...

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-..to give you a 50% discount

-to see how you get on.

0:20:260:20:29

-A loaf sells for 1.70.

0:20:300:20:31

-I'll tell the others

-and we'll discuss the terms.

0:20:320:20:36

-A 50% discount gives

-a potential profit of 85p per loaf.

0:20:380:20:44

-Well done, Ffion.

0:20:440:20:46

-Dafydd also gets a warm welcome

-at the cheese factory in Chwilog.

0:20:510:20:55

-Local cheese

-is on offer for the round too.

0:20:550:20:58

-If you want to sell something

-on the van, sell this cheese.

0:21:000:21:05

-Take that with you as a sample.

0:21:050:21:07

-All the best. Bye.

0:21:080:21:10

-But never mind bread and cheese.

0:21:110:21:13

-The main thing is the milk's cost

-to the customer...

0:21:130:21:17

-..and the profit

-the group make on it.

0:21:170:21:19

-Llaethdy Llyn milk

-will be sold on the round.

0:21:200:21:22

-It's the only milk

-processed on the Lleyn Peninsula.

0:21:230:21:26

-I've been to all the local shops

-to check the milk prices.

0:21:260:21:32

-Llaethdy Llyn milk

-sells in Spar for 1.05.

0:21:320:21:38

-It's 6p more than Spar's own brand.

0:21:390:21:41

-But this is where

-it gets frightening.

0:21:410:21:45

-Asda sells this for 1.45.

0:21:460:21:51

-That's far below 50p a litre.

0:21:540:21:57

-For most people, milk is milk.

0:21:580:22:00

-It's white and it goes

-on your corn flakes or in your tea.

0:22:000:22:03

-But if you can add value to it,

-people are willing to pay extra.

0:22:040:22:08

-The fact that it's local

-and it's delivered.

0:22:080:22:13

-By local people.

0:22:130:22:14

-They want to charge 1.10 a litre

-for the doorstep delivery.

0:22:150:22:20

-That's 5p a litre more

-than one of the local shops.

0:22:210:22:25

-But will it be enough to cover

-their costs and make a profit?

0:22:260:22:30

-What's the easiest way

-to bring costs down?

0:22:300:22:34

-Talking to Sion.

0:22:350:22:36

-Talking to Sion.

-

-Exactly.

0:22:360:22:37

-You want to get it

-as cheaply as you can.

0:22:380:22:41

-The big moment.

0:22:420:22:44

-Three of the group are going to see

-Sion, Llaethdy Llyn's owner...

0:22:440:22:50

-..to negotiate the price of milk,

-and they'll need to be shrewd.

0:22:500:22:54

-This is a big moment

-in any enterprise.

0:22:580:23:01

-It's one of the most important

-elements in business, cost.

0:23:010:23:07

-Everything else is built upon that.

0:23:070:23:11

-I'll eavesdrop.

0:23:130:23:14

-Where do we start?

0:23:160:23:18

-We have one price for everyone,

-and that's 70p a litre.

0:23:210:23:26

-Double it for two litres,

-halve it for 500ml.

0:23:260:23:30

-I don't want to offend

-my existing customers.

0:23:350:23:38

-It's one price for everyone.

0:23:400:23:42

-That figure is based on my costs.

0:23:450:23:49

-Sion has offered to sell the milk...

0:23:490:23:53

-..for his standard price

-of 70p a litre.

0:23:530:23:57

-That gives a potential profit

-of 40p per litre.

0:23:570:24:02

-Any extras, like bread or cheese,

-would add to that profit.

0:24:020:24:07

-With two weeks to go,

-everyone meets to gauge progress.

0:24:090:24:13

-The venture now has a name.

0:24:130:24:16

-I came up with the name,

-O'r Parlwr I'r Porch.

0:24:170:24:21

-From the milking parlour,

-where the milk is produced...

0:24:210:24:25

-..to the porch

-at the front of the house.

0:24:250:24:28

-O'r Parlwr I'r Porch,

-the new name, is certainly catchy.

0:24:290:24:34

-But questions are now being raised

-about selling bread and cheese.

0:24:340:24:40

-We should start

-by selling milk, in that bottle.

0:24:400:24:45

-See who wants it...

0:24:450:24:48

-..and at what time.

0:24:480:24:50

-That has to be the first step.

0:24:500:24:52

-We don't want to do

-too much at the beginning.

0:24:540:24:57

-It's a business, and they all

-start small then expand.

0:24:570:25:01

-They have decided

-to deliver just milk.

0:25:030:25:08

-That goes against

-every word of advice they've had...

0:25:080:25:11

-..and against common sense too,

-if I may say.

0:25:120:25:15

-Delivering milk and as much

-other stuff as they can...

0:25:150:25:20

-..is an opportunity

-with not much to lose.

0:25:200:25:23

-Two weeks to go, and

-O'r Parlwr I'r Porch has lots to do.

0:25:270:25:31

-Plasterer Ioan familiarizes himself

-with the product.

0:25:320:25:36

-Teaching assistant Caryl

-designs a brand and a logo...

0:25:370:25:41

-..and mechanic Dafydd goes in search

-of a traditional milk float.

0:25:410:25:47

-.

0:25:470:25:47

-Subtitles

0:25:520:25:52

-Subtitles

-

-Subtitles

0:25:520:25:54

-A group of Lleyn young people

-have united to start a milk round.

0:25:550:26:00

-Between them, they have invested

-500 in the venture.

0:26:000:26:04

-With less than two weeks to go,

-they have one thing on their mind...

0:26:040:26:10

-..how to get hold of a milk float

-for the round.

0:26:100:26:15

-They're iconic-looking vehicles.

0:26:150:26:18

-A quiet battery drove them

-along the streets years ago.

0:26:180:26:22

-Many were built in the Marches

-by Wales and Edwards...

0:26:240:26:28

-..and by Bluebird in Swansea.

0:26:280:26:30

-But like the milk round, many have

-disappeared over the past 50 years.

0:26:300:26:35

-The group have done their research.

0:26:360:26:39

-It's possible to hire a float

-for 300 a day...

0:26:390:26:43

-..or buy a used one for 450

-on eBay.

0:26:430:26:47

-It's in London,

-and has a zebra print paint job.

0:26:470:26:51

-The one we tested

-had a range of 40 miles...

0:26:520:26:57

-..and was made in 1969.

0:26:580:27:01

-We'd just give it a coat of paint.

0:27:010:27:05

-Long-term, buying one makes sense.

0:27:050:27:08

-But short-term, 300 is wiser.

0:27:080:27:11

-Who's for renting one then?

0:27:120:27:15

-Who's for renting one then?

-

-It makes more sense.

0:27:150:27:16

-OK. We'll hire a float.

0:27:180:27:21

-They have decided to hire a float

-for the day, for 300.

0:27:210:27:26

-Or have they?

0:27:270:27:29

-These two have a different plan.

0:27:290:27:32

-We're going to buy the float

-and hire it to the others.

0:27:330:27:38

-If it hasn't gone.

0:27:380:27:40

-If we're spending 300 for a day...

0:27:410:27:43

-..buying it is only 150 more,

-and we'll own the float.

0:27:430:27:47

-It's a way to make money.

0:27:470:27:49

-Even if the venture doesn't work,

-the float will be worth something.

0:27:490:27:53

-Maybe we're being a bit underhanded.

0:27:540:27:56

-Maybe we're being a bit underhanded.

-

-We're not, we're helping them.

0:27:560:27:58

-A day's hire will be cheaper.

0:27:580:28:00

-We'll see how it goes.

0:28:010:28:02

-Well, that is a business plan,

-or is it a business plot?

0:28:030:28:07

-They want to buy the float on eBay

-and hire it to the group.

0:28:070:28:13

-But no-one's grasped that yet.

0:28:130:28:16

-The group is agreed, which is good.

0:28:170:28:20

-We're going to hire.

-That's best, at the end of the day.

0:28:210:28:26

-Things seem to be coming together.

0:28:260:28:29

-Or are they? To make this work,

-everyone has to pull together.

0:28:290:28:35

-Now, more young farmers

-are in on the plan to buy the float.

0:28:350:28:40

-Sion, Daniel and Dafydd

-are off to London to see it.

0:28:400:28:45

-They want 450,

-but we hope to knock them down.

0:28:460:28:51

-That may be easier said than done.

0:28:510:28:54

-We have to be cheeky.

0:28:540:28:56

-We have to be cheeky.

-

-300 would be ideal.

0:28:560:28:58

-But do they feel guilty for buying

-a float without telling the others?

0:28:590:29:03

-I told Iwan

-that it felt a bit underhanded.

0:29:040:29:08

-It's a bit of a dodgy deal

-in London.

0:29:080:29:11

-No friends in business.

0:29:120:29:13

-It's their own money

-they're spending.

0:29:150:29:18

-Over four hours later, they come

-face-to-face with the float.

0:29:190:29:24

-Don't laugh. There it is.

0:29:240:29:27

-It's not your average float.

0:29:280:29:31

-Here it is in all its glory.

0:29:350:29:38

-Let's knock the door.

0:29:400:29:41

-Hi. I'm Charles.

0:29:430:29:45

-Hi. I'm Charles.

-

-Daniel.

0:29:450:29:46

-The float is owned by Mandinga Arts.

0:29:480:29:51

-Every year, it's transformed

-for the Notting Hill Carnival.

0:29:510:29:57

-Last year, it was a zebra.

0:29:570:29:59

-But will the float

-leave Notting Hill for Nefyn?

0:29:590:30:02

-That depends

-if they can agree on a price.

0:30:020:30:05

-He really likes it.

0:30:060:30:07

-He doesn't want to sell it.

0:30:080:30:09

-Well, he does,

-but he's crying inside.

0:30:100:30:13

-He says it's the end of a chapter.

0:30:140:30:18

-I'm delighted.

0:30:180:30:20

-I'd really like to see

-what happens out on the milk round.

0:30:200:30:26

-I'm gutted that we didn't

-get a chance to haggle.

0:30:270:30:31

-I got the feeling we couldn't.

0:30:320:30:34

-His heart's in it.

0:30:350:30:36

-He really likes it too.

0:30:370:30:38

-He wants to come down to see it.

0:30:380:30:41

-We'll have to go with that.

0:30:410:30:44

-There's no haggling.

0:30:440:30:46

-The 450 is handed over

-in case Charles changes his mind.

0:30:470:30:50

-But there's another price to pay.

0:30:500:30:52

-I'm delighted, as you know,

-about the float going...

0:30:530:30:56

-..but it's a big moment for us.

0:30:560:30:58

-I'm going to ask you

-a little favour.

0:30:590:31:01

-I thought it'd be nice

-if we can all wear one...

0:31:060:31:10

-..a little ritual,

-to look as if you're driving off.

0:31:100:31:14

-Can people see my face?

0:31:160:31:17

-Can you see my face?

0:31:180:31:20

-Can you see my face?

-

-No.

0:31:200:31:21

-The float's batteries are heavy.

0:31:240:31:27

-An articulated lorry able to carry

-44 tonnes is needed to transport it.

0:31:270:31:32

-Big Steve is at the wheel.

0:31:320:31:36

-Three days later,

-the float has arrived in Nefyn.

0:31:390:31:43

-I'm meeting Dafydd

-to have a look at it...

0:31:430:31:46

-..and to understand

-how this will work.

0:31:460:31:48

-Things aren't black and white.

0:31:490:31:51

-They bought this

-independently of the enterprise.

0:31:510:31:55

-Has he told the others yet?

0:31:550:31:58

-One thing's certain - it'll be hard

-to hide a zebra in Nefyn.

0:31:580:32:02

-Well, Dafydd,

-I have so many questions!

0:32:030:32:06

-But this is the one

-that's relevant to the milk round.

0:32:060:32:10

-What's the deal?

-Who owns this float?

0:32:100:32:14

-The young farmers.

0:32:140:32:16

-No, not the club,

-but members of the club.

0:32:160:32:21

-Right.

0:32:210:32:22

-So, this is a private enterprise?

0:32:220:32:24

-How does it fit in

-with the business plan?

0:32:250:32:29

-Are you hiring it

-to the milk round or what?

0:32:300:32:35

-Yes.

0:32:350:32:37

-So, there's going to be money

-coming back to you.

0:32:380:32:41

-Yes.

0:32:410:32:42

-But you're sure

-it'll benefit everyone.

0:32:420:32:45

-Yes, I am.

0:32:450:32:46

-Well, well!

0:32:470:32:48

-Here it is, in Lleyn,

-about to deliver milk.

0:32:480:32:51

-That only leaves the little matter

-of telling the others.

0:32:530:32:57

-Four days to launch,

-and the really hard work begins.

0:32:570:33:00

-Finding customers.

0:33:010:33:02

-They've started to spend.

0:33:020:33:05

-Over 30 on advertising

-out of their 500 pot.

0:33:050:33:09

-The farmers are first

-to knock on doors.

0:33:090:33:12

-Their target is to sign up

-150 houses for the round.

0:33:120:33:17

-We'll see how it goes.

0:33:170:33:18

-Hello there.

0:33:190:33:20

-Sorry.

0:33:220:33:23

-We're, um...

0:33:240:33:26

-Trying to explain now.

0:33:270:33:28

-Milk round.

0:33:290:33:30

-We're trying to...

0:33:300:33:32

-..bring a milk round back.

0:33:320:33:35

-We're all right, thanks.

0:33:350:33:37

-It starts slowly...

0:33:380:33:39

-One was lactose intolerant!

0:33:420:33:44

-But slowly, a few sign up.

0:33:450:33:48

-We haven't had one for a while.

0:33:480:33:51

-There we are.

0:33:520:33:54

-Can I pay four weeks' worth?

0:33:540:33:56

-Can I pay four weeks' worth?

-

-We're just doing one day for now.

0:33:560:33:59

-Three houses out of ten.

0:33:590:34:02

-We always

-used to get milk delivered.

0:34:040:34:06

-I'd like that to happen again.

0:34:070:34:09

-I've had one, two,

-three, four, five.

0:34:090:34:14

-After two hours of knocking,

-nine houses have signed up.

0:34:140:34:20

-But 3,000 people live in Nefyn.

0:34:210:34:24

-The youth club will spend the day...

0:34:240:34:27

-..knocking on as many doors

-as they can.

0:34:270:34:30

-We'll be at it until midnight!

0:34:310:34:33

-We want to bring a milk round

-back to Nefyn and Morfa.

0:34:350:34:40

-What? Milk? Great!

0:34:410:34:44

-Only on Sunday, as a one-off,

-initially, to gauge the interest.

0:34:440:34:49

-This Sunday, yes.

0:34:540:34:55

-We've got a lot left to do.

0:34:560:34:58

-Another two streets.

0:34:590:35:01

-On Sunday morning,

-without disturbing you.

0:35:020:35:05

-There we are.

0:35:050:35:07

-I miss it since John finished.

0:35:070:35:09

-A lot of people say that.

0:35:100:35:12

-It's heavy to carry.

0:35:120:35:14

-In no time, the people of Nefyn...

0:35:150:35:17

-..warm to the idea

-of cold milk on their doorstep.

0:35:170:35:22

-Ioan has become a bit of a charmer.

0:35:220:35:24

-We've come at the right time,

-you having had your hair done!

0:35:250:35:29

-It looks good!

0:35:290:35:30

-It's the night before

-the launch of the round.

0:35:320:35:35

-Five weeks' work

-culminates with a meeting...

0:35:350:35:38

-..to find out

-how many customers they have.

0:35:390:35:42

-Have they reached the target

-of 150 houses?

0:35:420:35:45

-Meanwhile,

-Andrew and Ioan have found out...

0:35:460:35:50

-..that the float

-has been bought behind their backs.

0:35:500:35:55

-Ioan has seen it.

0:35:550:35:57

-Yes, I saw it passing

-on a lorry the other day.

0:35:580:36:01

-But they haven't said anything.

0:36:020:36:03

-I did say that it's hard

-to hide a zebra in Nefyn.

0:36:040:36:09

-I think we're all confused.

0:36:090:36:11

-It's communication.

-Nobody's talking.

0:36:120:36:15

-There's a big chance

-that it could go very wrong.

0:36:160:36:22

-It's the last meeting

-before the launch...

0:36:220:36:25

-..and everyone brings their orders.

0:36:250:36:28

-How many have you collected?

0:36:320:36:33

-How many have you collected?

-

-49, I think, in all.

0:36:330:36:35

-As the counting begins...

0:36:370:36:40

-..it's clear that they've missed

-their target of 150 houses.

0:36:400:36:44

-Only 78 houses have signed up.

0:36:450:36:47

-But at least some

-want more than one litre.

0:36:470:36:50

-We need 90 litres, OK?

0:36:510:36:53

-We need 19 full fat,

-55 semi-skimmed...

0:36:550:36:59

-..eight skimmed and eight gold top.

0:36:590:37:02

-I felt out of it, but everyone

-was in the same boat.

0:37:050:37:09

-Is it all on paper?

0:37:090:37:11

-Is it all on paper?

-

-You know.

0:37:110:37:12

-Are you taking all this with you?

0:37:120:37:15

-I intended to draw up a neat list

-on the computer.

0:37:150:37:20

-I had hoped for more,

-but it's a new venture.

0:37:210:37:24

-No-one has heard of us.

0:37:240:37:27

-Next time, if we carry on,

-more will have heard of us.

0:37:270:37:32

-The orders are sorted,

-so that leaves the staff.

0:37:340:37:39

-Two groups, one float.

0:37:390:37:42

-Will it just be

-the bottles clinking?

0:37:420:37:45

-.

0:37:450:37:45

-Subtitles

0:37:500:37:50

-Subtitles

-

-Subtitles

0:37:500:37:52

-Is it time

-to bring back the milk round?

0:37:520:37:55

-That's what a group of young people

-from Nefyn are trying to do.

0:37:550:38:00

-The local youth club and YFC

-have joined forces...

0:38:000:38:04

-..and have invested 250 each

-in the enterprise.

0:38:040:38:08

-It hasn't been easy. They had

-never worked together before.

0:38:130:38:18

-A dodgy deal in London.

0:38:210:38:23

-A dodgy deal in London.

-

-No friends in business.

0:38:230:38:25

-Some bought a float independently

-out of their own pockets...

0:38:250:38:30

-..but didn't tell the others.

0:38:310:38:34

-We're all a bit confused.

0:38:340:38:36

-After knocking doors, the number

-of orders was disappointing.

0:38:360:38:41

-One was lactose intolerant!

0:38:420:38:45

-Five weeks

-after the idea was floated...

0:38:460:38:50

-..the launch day has arrived.

0:38:500:38:52

-It's 6.30am, and half the group...

0:38:530:38:55

-..have gone to fetch the milk

-from Llaethdy Llyn.

0:38:550:38:59

-It's local milk, from a dairy farm

-only three miles from the town.

0:39:020:39:07

-All they need now is the float,

-and here it is...

0:39:070:39:11

-..all the way from Notting Hill

-Carnival, ready to roam Nefyn.

0:39:110:39:16

-The original idea

-was to hire a float for 300.

0:39:160:39:19

-But in an unexpected U-turn...

0:39:200:39:23

-..the YFC boys are donating it

-for the launch free of charge...

0:39:230:39:29

-..save for 5 to cover the cost

-of charging the batteries.

0:39:290:39:33

-It's a bit big

-to carry only 91 litres.

0:39:340:39:36

-But the people of Nefyn

-are waiting for their milk...

0:39:360:39:40

-..so off the zebra goes.

0:39:410:39:43

-The youth club and YFC members

-split up to do half a round each.

0:39:450:39:51

-The farmers are first on the road,

-and get off to a good start.

0:39:530:39:56

-But problems soon arise.

0:39:570:40:00

-Tomos! Tomos! Not there.

0:40:020:40:05

-They can't find some of the houses,

-and they're one bottle short.

0:40:070:40:11

-Caryl has to pop to the shop

-to buy an extra one.

0:40:120:40:15

-It wasn't me!

0:40:160:40:18

-It's not down on the paper.

0:40:190:40:22

-I don't know who's to blame.

0:40:220:40:24

-Some get the wrong doorstep...

0:40:270:40:32

-..and on the square, the youth club

-still await their turn.

0:40:330:40:38

-It's now 8.00am,

-and the people of Nefyn...

0:40:410:40:44

-..are waking up

-and expecting their milk.

0:40:440:40:47

-It's the youth club's turn

-on the zebra...

0:40:470:40:50

-..and soon, every bottle of milk

-has been safely delivered...

0:40:500:40:54

-..although later than expected.

0:40:540:40:56

-Two hours later, the 15 workers...

0:40:570:41:00

-..have delivered 91 litres of milk.

0:41:000:41:04

-And that extra one from Spar,

-which we won't mention again.

0:41:040:41:08

-Off they go to Caffi'r Penwaig

-for a celebratory breakfast.

0:41:080:41:12

-I think it went OK.

0:41:140:41:16

-We've had no complaints yet.

0:41:160:41:18

-The milk has all gone,

-so that's a start.

0:41:190:41:22

-It went well.

0:41:220:41:24

-Every order was delivered.

0:41:240:41:27

-Hopefully!

0:41:270:41:29

-Everybody got their milk,

-which is what matters.

0:41:290:41:33

-Nefyn hadn't had a milk round

-for many years.

0:41:380:41:42

-But two groups joined forces

-to bring the local milk round back.

0:41:420:41:48

-Thanks to Sion

-and Nia's enterprise...

0:41:530:41:57

-..they had milk that was both

-produced and bottled locally.

0:41:570:42:02

-It's thick and creamy

-and tastes of milk.

0:42:020:42:06

-I'd forgotten what milk tasted like.

0:42:060:42:09

-They were offered

-more local produce...

0:42:100:42:12

-..but they eventually decided

-to focus on just milk.

0:42:130:42:18

-I've asked everyone to meet...

0:42:180:42:21

-...to discuss the next step

-for O'r Parlwr I'r Porch.

0:42:210:42:24

-Have they developed

-a taste for business?

0:42:250:42:28

-Welcome.

0:42:320:42:33

-Four weeks ago,

-we met to discuss the idea...

0:42:370:42:40

-..of starting a milk round

-in the Nefyn area.

0:42:410:42:44

-Congratulations.

0:42:440:42:45

-I must say, you look tired.

0:42:450:42:48

-You have succeeded.

0:42:480:42:50

-You've also found...

0:42:500:42:52

-..one of the most iconic floats

-that I've ever seen.

0:42:530:42:58

-After this morning's round,

-I've looked through the orders...

0:42:580:43:03

-..to see if the round

-can become a profitable business.

0:43:030:43:08

-Both clubs invested 250

-to set up the venture.

0:43:090:43:15

-That formed a pot of 500

-to establish a milk round.

0:43:150:43:19

-They spent almost 37

-on pamphlets and banners...

0:43:190:43:23

-..and bought 91 litres of milk

-from Llaethdy Llyn for over 60.

0:43:250:43:31

-But what about the float?

0:43:310:43:34

-The owners are now only asking 5

-to cover the costs of charging it.

0:43:350:43:41

-The total costs are 105.69.

0:43:410:43:47

-But the important figure

-is the takings.

0:43:480:43:51

-The number of houses

-that ordered milk was disappointing.

0:43:520:43:55

-They sold 91 litres

-at 1.10 per litre...

0:43:560:44:01

-..making a total of 100.10.

0:44:010:44:04

-That makes a loss of 5.59.

0:44:050:44:09

-The original investment of 500...

0:44:110:44:14

-..and all the work you've put in...

0:44:150:44:17

-..gives an ultimate loss

-of about 2.50 for each club.

0:44:180:44:23

-How do you feel?

0:44:230:44:25

-How do you feel?

-

-OK.

0:44:250:44:26

-No business

-makes a profit immediately.

0:44:260:44:28

-For some, the glass of milk

-is still half full.

0:44:290:44:32

-But the truth is, the round

-is currently making a loss.

0:44:330:44:37

-Now, both clubs

-have a big decision to make.

0:44:380:44:41

-I have to ask you,

-are you going to carry on?

0:44:420:44:45

-Will you keep your investment

-in the idea...

0:44:450:44:49

-..and see if you can grow,

-or do you want to walk away?

0:44:490:44:53

-You're free to do so.

0:44:530:44:55

-The money's here

-on these milk crates.

0:44:560:44:59

-What do you want to do?

0:44:590:45:01

-We're not carrying on.

0:45:060:45:08

-The youth club

-isn't going to carry on.

0:45:090:45:14

-Thank you for all the time

-and effort you've put into it.

0:45:150:45:19

-Fetch your money and walk away.

0:45:190:45:23

-It was an experience,

-but thank you, we're out.

0:45:300:45:33

-I don't think that a milk round

-is needed in Nefyn.

0:45:340:45:37

-There are two shops here

-and the houses are close to them.

0:45:370:45:41

-Communication was a problem.

0:45:420:45:45

-The groups were big,

-and ideas got lost.

0:45:450:45:49

-The future of O'r Parlwr I'r Porch

-is now in the hands of the farmers.

0:45:490:45:55

-Half the group has gone.

0:45:560:45:59

-The members of Porthdinllaen YFC

-are still here.

0:46:000:46:04

-What are you going to do?

0:46:040:46:06

-We'll leave the money there.

0:46:080:46:10

-You're going to stay and risk it?

0:46:110:46:13

-May I be the first

-to congratulate you...

0:46:140:46:18

-..and to wish the best of luck

-to O'r Parlwr I'r Porch.

0:46:180:46:22

-You could add a line or a photo

-of the world's most bonkers float.

0:46:220:46:27

-Good luck and thank you.

0:46:280:46:30

-Let me shake your hands.

0:46:300:46:32

-I did say there was light

-at the end of the tunnel.

0:46:330:46:36

-We look on it as a bit of fun.

0:46:370:46:40

-It'll be a challenge for us all.

0:46:400:46:43

-It'll be beneficial

-for young people...

0:46:440:46:48

-..and hopefully

-we'll make some money.

0:46:480:46:52

-That was exciting.

0:46:520:46:54

-I'm a bit disappointed

-that the original group split up.

0:46:550:46:58

-But that's one of the problems

-facing any community enterprise...

0:46:590:47:03

-..trying to achieve unity...

0:47:030:47:05

-..and to get everybody

-pulling in the same direction.

0:47:050:47:09

-Right, I fancy a cuppa.

0:47:100:47:11

-There's no milk.

0:47:120:47:14

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