Frozen Treats Young Apprentice

'It's an education like no other.

'From every corner of the country, Britain's youngest business brains

'take their first steps on a life-changing journey.'

I'm intelligent. I'm confident. I've set up three businesses.

I've sold one for profit to a major firm. I'm only 16.

I'm from a working-class background. It doesn't mean I don't have higher class ambitions.

It's where I'm going that matters.

I don't go to no posh school.

I don't have financial backing from my family.

I want to show people that you can achieve if you have a dream.

I have a dream to become an entrepreneur, and I'm here to do so.

Everyone has dreams.

There's a difference between people who lie in their bed dreaming of all they could do

and the people who get up and do the work so they can live that dream.

'Thousands applied. 12 were chosen.'

I got eight A-stars, two As. No-one intimidates me because I know I am better than them.

I am cocky, but that's a good thing.

I'm not a sweet-talker. What you see is what you get.

I'm a risky person. You like it or you don't. I'm like Marmite.

I want to be rich. Money doesn't buy happiness, but neither does poverty.

'They'll battle it out for a prize worth £25,000,

'to kick-start a career in business.'

I always aim high.

I'm not focused on making friends. I'm focused on getting to my goals.

'But to succeed, they'll have to impress the boss, Lord Sugar.'

You're young. Don't pretend that you know it all, because it will be embarrassing.

'An East End boy-done-good, he left school at 16.

'Over 40 years on, he's still at the top of his game, with a vast business empire.'

I have some amazing news!

Go, go, go!

'He'll put these teenage tycoons

'through a rigorous selection process.'

This is NOT a talent show.

Can I speak, please? It's impossible to go to a market.

Please, please listen to me. Sh.

The decision to pitch... was disastrous.

'12 candidates.'

Someone came back to me and said you couldn't sell flowers on Mother's Day!

-Stop trying to shift the blame!

-Listen!

Closed. Closed.

'Eight weeks. One winner.'

You're fired. You're fired.

With regret, you're fired.

'9am.

'The boardroom.'

Could you send the candidates in, please?

'Yes, Lord Sugar.'

You can go through to the boardroom now.

Good morning, ladies and gentlemen.

Welcome to my boardroom.

You know, lots of people ask me

why am I still interested in business?

Well, two things, really. One is, I love a deal.

That'll never, ever go away.

I love it when the deal goes together.

The other thing, in more recent times, is that I love YOU lot.

I love to encourage young people like you.

I love to see and give opportunities to people of your age

to see whether you've got that entrepreneurial spirit,

that spark of genius to get into business or do a bit of business.

Let me make it quite clear, I don't care what background you come from.

Upper class, middle class. The only class I'm interested in is finding someone who's first class.

You're young. Don't pretend that you know it all.

Because, believe me, it will be embarrassing.

As embarrassing, for example, if Nick and I put a cap on and started to rap.

-LAUGHTER

-That's how embarrassing it will be.

I've got all your CVs here.

-James?

-Yes, Lord Sugar.

-Joint first economics in Northern Ireland?

-Yeah.

Very interesting.

-Bit of an economist?

-Yeah. I like to think so, anyway.

-Good.

-Gbemi, you're into design?

-Yeah.

I make and design clothes for customers, family, friends.

-I run a little business.

-Good.

Zara, you run your own production company, into film?

Into them. Love them. Plan to take it as far as it can go.

Ben, one of your idols is Richard Branson, is that right?

It is, Lord Sugar. It did say in brackets...

-Here you are in MY boardroom...

-LAUGHTER

It did say in brackets, excluding Lord Sugar!

OK. I just thought I'd mention it, if you have any other idols.

I've got a little problem, here. There's two Harrys, I believe?

-Harry Maxwell.

-That's me, Lord Sugar.

-And Harry Hitchens.

-That's me.

So the first thing we have to sort out is what we're going to call you.

Harry M? Harry H? What do you fancy?

-Harry H, final answer.

-You're Harry H.

And Harry M. OK, that's it.

Harry H and Harry M. Good.

We're going to get down to the first task, what the first task is about.

I want you to come up with a range of your own frozen treats.

That can be things like ice creams or sorbets.

I've laid on a factory where you can develop the thing

and get all the flavours sorted out.

It's over to you where you're going to sell.

And it's very simple.

The objective is profit.

Not selling stuff, like a fire sale, and panicking.

It's about how much the stuff cost you, how much you're selling it for,

the margin and making the profit.

That will show me whether you've got your heads screwed on right.

I'm going to start it off, to keep it simple,

with girls versus boys.

The team that comes into this boardroom with the biggest profit wins.

In the losing team, one of you will be fired.

So, everything clear?

-ALL: Yes, Lord Sugar.

-Good.

Good luck. Off you go.

'Ice cream, a market worth a cool one billion.

'To scoop up some of that,

'they'll have to think up something special, cost it,

'choose a site to sell it and turn a profit.'

-I'm Haya. Lizzie. What's your name?

-I'm Hayley.

'Before that, a chance to find out who's who.'

I'm James. I'm Mahamed. Hi, I'm James.

< Done any business stuff?

I sell satellites online. I do satellite installations.

I'm proud of what I've achieved. >

Makes money, that what's it about.

Whereabouts are you from? Birmingham. Oh, yeah. And you?

Northamptonshire, but I go to school in Rugby.

No guesses where you come from. With this accent? Liverpool!

'If people want to bad mouth me, they can do that.

'I am driven by success.'

I'm a money-orientated person. I want to be recognised world-wide

for my business ability and I'm here to showcase what I know I can do.

What sort of skills have you got?

I'm going to be quite a good leader, I'm charismatic, energetic.

I'm a ball of enthusiasm ready to explode! Someone's good at English!

'St John's Wood.'

Wow! It's huge!

A London mansion.

'Their home for the next eight weeks, a luxury townhouse.'

-Wow!

-Oh, wow!

-Wow!

-Oh, my God!

Ooh, wow!

'For some, a world away from where they grew up.'

'I'm from Peckham. This is very different to Peckham.'

The area, for starters, is nice and posh and quiet.

This is so cool!

The house is amazing. It's massive.

Is that a walk-in cupboard? That IS a walk-in cupboard! Sick!

Wow. This is nice.

You've got art, crazy sculptures, chandeliers.

It's this massive explosion of cool.

This is the life.

I'll be able to afford this in the future. I'll live like this.

This is what I want to live like.

'But there's work to do.

'12 teenagers must turn themselves into two teams.'

HAYA: So, team name.

It's got to be something snappy, like...

Ambition? < It's a bit cliched.

What about Team Future, people looking to the future?

We are the future of the UK economy. >

LEWIS: I think it's a bit cheesy.

I was thinking of Atomic. It sounds, like, powerful, fierce.

It's mysterious. "Atomic, what's going on?" You think of speed.

I wouldn't want to buy food from a company called Atomic, Atomic bombs!

-That's a very good point.

-That is our first task. >

Atomic is dangerous, out-going, in your face.

LEWIS: Hands up for Atomic?

- Are you happy, Mahamed? - Yes.

OK, I'm happy.

It's not one word, but I like Sixth Sense.

I think Sixth Sense is a bit odd.

GBEMI: What about Core?

C-O-R-E.

You know how the planet, the Earth or the Sun has the core.

For you to have the Sun, you need a core.

Something like Kinetic - active, moving, winning.

ZARA: This whole idea of moving forward,

it's something quite imminent.

It's fresh and it's bright. It's different from anyone else.

< Kinetic rolls off the tongue.

Kinetic, then.

Will anyone put themselves forward?

'Next, each team must pick a leader.'

Does anyone have, like, a market stall?

I've sold hair products. >

-I've sold fish and chips.

-Would you be confident leading the group?

I'm not too sure. I used to sell hair products and beauty products.

Persuade women to get Botox!

Who's got the most face-to-face sales experience?

It's a lot different.

The face-to-face selling, I'd be fine with.

I don't think I'm strong enough to lead youse with this specific task.

-It's, erm...

-OK.

I'll put myself forward. I'm confident enough to lead all of you.

I have the confidence to be led by Harry.

I really enjoy cooking, and I think that,

perhaps for this one, if I sort of went in the actual making...

Could you lead in the kitchen? >

If you know the product well, would you be happy to be project manager?

Um, I would be happy. Would anyone else want to take it first?

What's specific about this task is the food.

-Which is where you...

-I'll be project manager.

Is everyone fine with that?

-We declare Hayley our project manager.

-Thank you very much.

I can be a little bossy. People may find this patronising.

'However, I believe that this is how things get done,

'how a team gets organised.'

And in the end, they win.

'The final job of the day - come up with a range of flavoured ices

'that will sell tomorrow.'

We should go classic or classic with a twist. We could have chocolate.

Maybe mix chocolate with something healthy.

Banana. Banana. Chocolate and banana.

-Chocolate and banana.

-We could mix strawberry and marshmallow.

< The fruit and the sweet. Let's do that. >

Vanilla and a fruit... >

-Mango's one of the cheapest citrus fruits.

-Mango.

-Would people want mango ice cream?

-Yeah.

-Is it nice?

We've ended on strawberry, chocolate and vanilla.

Ice cream, one is strawberry and marshmallow,

one is chocolate and banana, and mango and vanilla.

'For the girls, traditional flavours with a fruity twist.

'For the boys, ideas are yet to gel.'

yogurtst that we do two frozen yoghurts.

I would like to do ice cream with two flavours

-yogurt single flavour as frozen yoghurt.

-I completely disagree.

-That is the most popular one.

-Yeah. It's got to be plain.

That won't appeal to people. Vanilla ice cream! >

We want something different! >

Watermelon sounds exciting.

I've never heard of anyone buying watermelon ice cream. Exactly!

MAHAMED: Can I just...?

I'm talking!

But want to add the point, though. I think it is important.

Watermelon, no-one's going to buy, but honey's sweet on the tongue.

We're not trying to innovate. We're trying to sell.

Honey is sweet on the tongue and very cheap.

I have honey on my toast not my ice cream.

-What about cookie? It's cheap.

-People know cookie dough.

Yeah, cookie's a favourite.

-Who's up for cookie?

-LEWIS: Me, definitely. It's fun.

So we have a vanilla, cookie and marshmallow, apple and watermelon.

-Everyone happy?

-I'm not totally happy with vanilla.

-Well...

KARREN: 'Harry H has a tough job bringing everybody together.'

James's catchphrase is already, "I completely disagree",

so it's not going to be easy.

'8am. Today, each team must make their ice cream

'and think up a brand to help sell it.

'First stop, for half the boys, an ice cream parlour in Fulham.

'Ben, Harry M and Lewis get a flavour of what makes ice cream sell.'

-It's fresh fruit from local produce.

-Oh, my God! Can I have another one?

'And then get down to making it.'

Oh, my God!

'North London. For the rest of the boys - project manager Harry H,

'James and Mahamed - a design studio.

'The job, develop a brand identity.'

I've got an idea. Something on the theme of pirates.

We have sea cookies and ma-aarr-shmallows. Like "aarr!"

Like pirates. I think we have to go for something more out there.

-MAHAMED: That's a good idea.

-Pirate names?

What about Shiverrr Me Timbers? Shiver - ice. Shiverrr Me timbers?

Shiverrr Me Timbers.

-It's engaging. It's funny. It's different.

-I like the idea.

'Warming to their chilly pirate theme,

'the boys get to grips with branding their kiosk...'

-Shall we take the boat down?

-Take the boat right down.

'..while budding economist James directs.'

That leaves us room for much bigger portholes with pricing and names.

'Coming up with a twist on the team's mobile ice-box,

'16-year-old Mahamed.'

It could be a treasure chest, maybe.

That's a really good idea.

We could say, "We got the treasure all the way from the Caribbean.

"We've got the goodies inside.

"We're gonna sell it to you for a good price."

'En route to their design meeting,

'armed with the team's healthy, fruity flavours idea,

'the girls brainstorm brand names.'

I, as in I Scream! Children don't go, "It's ice cream."

Children go, "ICE CREAM!"

Hayley, we've got some ideas for the theme name.

Right, yeah.

Treat And Trim, the slogan being,

"Treat the lips. Trim the hips."

-Ah! That's good!

-I quite like that.

The other idea that we've got is I-Scream.

I-Scream.

Because when children say ice cream...

-I think I-Scream is definitely no.

-I-Scream, no. That's wrong.

'Back in the boys' ice cream factory, time for A-level maths.

'Take one litre of ice cream, cost it,

'divide by number of scoops,

'multiply by sales, then add profit.

'With the answer, Harry M.'

To produce 42 litres, selling ten scoops per hour,

that would work out at around £90.

We need to know what the profit would be then.

If we sell each scoop for, like, £1, that's taking £420,

and we're only spending 90.

So that's a profit of £330, if I've done my maths right so far.

-That's really good.

-We could go for 15 an hour.

That would be 135 quid.

Let's do that.

-You don't think that's too much?

-We'll just really push it.

'Convinced they can sell it, project manager Harry H commits the team

yogurting 60 litres of ice cream and frozen yoghurt.'

That's 180 quid profit we could make on vanilla alone! That's massive!

We are gonna really make some money.

Add all those up together...

'In the girls' factory, struggling to make their figures add up,

'Lizzie, Hannah and project manager, Hayley.'

No. 33.3, cos the two will round up to a three.

- Where are we getting the 33p from? - Cos this equals to 1,000 grams.

- 1,000 grams equal 1,000 litres. - Millilitres.

This is why I said I was better with design! I'm not very good at this.

-Three fours are 28.

-No. Three fours are 12.

NICK: 'The dreadful surprise is that the team here'

can't add up, subtract,

divide or multiply.

'They cannot get their heads around how much it costs to make a litre of ice cream.'

'The girls come up with another way to work out how much to make.'

"In the time available, the factory can produce a maximum of 80 litres."

I'm going to say we produce as much as we possibly can.

So you're going on the capacity of the factory?

How many scoops is that? >

- 800 scoops. - Thank you.

'The amount fixed, they order the ingredients.'

Four kilogrammes...

'Next stop, Shepherd's Bush Market.

'Haggling for mangoes, strawberries and bananas...'

How much is a bowl of bananas?

'..16-year-old Haya.'

OK, I'll buy all of those for £1.25. Is that a deal?

No. You need to give me £3.

We'll pay £2 for them.

-You need to pay me £3.

-2.25, final offer.

-No.

-2.50?

-OK, 2.50.

-Good man.

We only got 50p off. It was a good offer.

I did say £2 then you guys jumped to 2.50.

'4pm.'

26 litres of that.

Harry! The thing's open! >

Oh, no!

LEWIS: I wonder if it tastes nice.

Oh, my God!

I went to empty it and lift it up.

- That's not a big enough bucket! - We need a mop.

'Finally, something that looks like ice cream.'

Can you get marshmallows in the mix?

yogurtfrozen fruit yoghurt.'

yogurt 'Apple and watermelon frozen yoghurt.'

You either really like or really don't like the sound of.

That might be harder to sell than they think.

yogurt the problem you've got with the yoghurt! >

It's, like, solid! >

'At the girls' factory, ice cream production is smooth.

'Chopped up, the delivered fruit has fallen short.'

- We haven't got enough fruit. - Not enough fruit?

We asked for 3 kilogrammes of mango. You gave us 1.4.

For banana, we asked for 3.2. You gave us 2.7.

Guys, you really need to go and get some more fruit.

Did you consider the weight of the skin and peelings?

Even with the skin, you're under. Gbemi, stop trying to shift the blame!

- What would you like us to do? - Get some more fruit.

No. We can't get any more fruit.

We have paid for the base mix. We now need the fruit.

You know, we did give you the correct amounts.

We're on the way to a meeting.

-It is impossible for us to go to a...

-But...

-Can I speak, please?

It's impossible for us to go to a market.

Can you please let me speak?

We are late and you are in a rush.

If you're really persistent on getting more fruit,

maybe two of you can leave the kitchen and buy fruit.

-But we cannot go and get fruit.

-Please, please listen to me. Sh.

-GBEMI CONTINUES TO TALK

-All I can hear...

I am not being able to speak. All I can hear is your voice.

- We've got to get on with it. - A banana skin is quite heavy.

'With no more fruit, 30 litres of ice cream mix - dumped.

'Money down the drain.

'Potential profit lost, leaving just 50 litres to sell.'

I am extremely disappointed

that we've only produced three-fifths of the amount

we were supposed to produce, which is unacceptable.

'Stock boxed-up and finally in the freezer, the day is done.

'Tomorrow, the push for sales.

'8am - a sunny Sunday.

'The market for ice cream should be at its peak.

'Southend-on-Sea - jewel of the Essex coast.

'The boys are out to capture families with their pirate themed pitch, Shiverrr Me Timbers.'

-This is our kiosk?

-This is it. Shiverrr Me Timbers.

That's the treasure chest.

Why are there three Rs whenever there's an R?

It's Shiverrr Me Timbers, like "Arrr".

Doesn't it look like we've spelt it wrong.

'First job, decide what to charge.'

JAMES: There is another ice cream place. We have to compete.

Yeah, I know. We're charging £1.50 for one scoop.

I think that £1 a scoop is something we can really shout about.

I know that you want 1.50 but I really do believe that £1 a scoop gives you something to shout about.

We've agreed on it and we're happy.

Ice cream! Ice cream!

£1.50 a scoop! Are you interested in ice cream?

The boys have decided to charge £1.50 for one scoop and £2 for two.

I think that's far too low. The market average is much higher,

and it's a sunny day at the seaside.

-Two scoops in there.

-I'll have two scoops.

-Five of them?

-Yeah. There's five people. We all want one.

Two scoops in there.

-That's £10, please.

-That's cheap, innit?

Two scoops of ice cream for £2. We're the cheapest on the strip!

'60 miles inland, Chessington World of Adventures.

'Pushing the fruit in their Treat N Trim brand,

-'the girls target kids.'

-Banana and chocolate.

Would you like a treat? Come on, guys. Healthy treats.

'To make up for yesterday's dumped stock, it's premium prices.'

OK, that is, er... £3.20.

That's going to be 4.70, madam.

We did set a reasonably high price.

The ice creams here are a lot cheaper.

However, we did this to compensate for the mix we'd lost.

£3, please.

'Parents must dig deep to pay for the girls' hidden extras.'

NICK: 'Zara has latched on to a good technique.'

That is up-selling.

The scoop goes in and the topping goes on top

'before the customer is asked whether he or she wants it.'

Try a little bit of that.

Yeah? Two?

Strawberry sauce. Awesome!

Get some sprinkles on there.

And THAT is just for you!

Do you want to bring your mum over so I can get paid?

I'm sorry. You need to pay. >

-How much is it?

-It's £3.80, madam.

-What?

-£3.80.

She wanted some sauce and sprinkles.

-£3.80?

-It's £3 for the double scoop, 20p for the cone

and 30p for each topping.

-You have to pay extra for cone?

-You do. Yeah.

-OK.

-I'll go and get you your change.

I can't believe you have to pay for a cone!

You don't pay for a cone if you're selling ice cream! Nonsense!

'Southend promenade.'

Ahoy there, mateys. Would you like to try our frozen goods?

yogurts We've got ice cream, frozen yoghurts...

yogurt press gang passers-by with apple and watermelon frozen yoghurt,

'pushy pirate James.'

A-hoy, there! We've got ice cream. We've got frozen yogurt.

yogurtot frozen yoghurt, the healthy option.

Don't be too violent with that!

I'm Captain Vanilla. Would you like to try our frozen goods?

-No, thank you.

-Are you sure? OK, thank you.

- How are we doing, Ben? - We got 21 in the first hour.

That's not enough. Look at how much we've got left to shift.

'With sales at the kiosk below target,

'Mahamed, Lewis and Harry M wheel out the casket of frozen treasure.'

We've got a healthy option, if you want. Watermelon and apple.

-Do you want to try some of our lovely ice cream?

-No, thank you.

-Cookie and marshmallow. Do you want any sprinkles?

-Oh, yes.

-They're 50p extra.

-Oh, no.

-LAUGHTER

Thanks very much. Another sale for Harry!

That's £3, please. Thank you very much.

-Do you want to buy some ice cream?

-I've just had some.

-Oh, OK.

Do you want to buy some lovely ice cream?

< Mahamed, come here, mate.

You need to stop going in front of people.

Pushing, please.

Hi, do you want to buy some ice cream?

'In the theme park, Haya works the lunch-time crowd.'

Strawberry and marshmallow, chocolate and banana, mango and vanilla. Have a look.

I'd appreciate it if you'd buy something. This banana's boiling!

'Next, a call to the mobile team with the new strategy.'

- Hi, Haya. - Did you go to the shows?

The animal shows. Did you go to the animal shows?

It would be a good idea, as people are waiting, they'll have an ice cream.

- The show would be a good idea. - Well, listen to this.

-At 2.30, we've got the penguin presentation.

-They need to be there.

'At the show,

'a captive audience.'

yogurtou like some ice cream or frozen yoghurt?

- Chocolate and banana. - £4.28, please.

That's £9.08p.

HANNAH: The chocolate and banana and strawberry and marshmallow

are flying out of the freezer, basically.

Banana and chocolate or strawberry and marshmallow?

-Nice big round of applause.

-APPLAUSE

'At the beach, with sales going cold for Shiverrr Me Timbers...'

-I'm Captain Vanilla. Would you like some of our frozen goods?

-No.

'..from project manager Harry H, a new tactic.'

I'm going to go down onto the beach and do deliveries.

That's a really good idea.

You all right, guys?

I'm up here from the kiosk. I'm delivering today.

Do you want some ice cream?

You want some vanilla? How many scoops? Just one scoop.

Two scoops of vanilla.

Two scoops with chocolate sauce.

That'll be three quid, two ice creams. I'll bring them over.

One scoop cookie and marshmallow, one scoop vanilla.

Guys, wondering if you're interested in ice cream.

Vanilla, chocolate and marshmallow

yogurtle and watermelon frozen yoghurt.

It's the best decision all day.

We're doing so much there.

People are even buying ice creams for their dogs.

'One hour to go.

'With their kiosk almost sold out, the return of the girls' mobile team

'brings celebrations to a halt.'

-Yeah, we've got another one.

-Another one?

Another three.

This is the ice cream that the other team haven't sold.

-Was it in the mobile unit?

-It was in the mobile unit.

Let's focus on selling it.

-How many tubs have we got left?

-It'll be about two in total.

-How many litres in a tub? Five?

-Yeah.

-So that's ten litres.

-That's 100 scoops.

-Woah!

-Why don't we start making up tubs?

-And giving them to people.

-Yeah.

Some of these aren't chocolated.

ALL SHOUT AT ONCE

Sauce! Sprinkles! Hand-made...!

'As visitors melt away, prices are slashed.'

I'm literally giving these away. 20 pence.

For a pot of hand-made, fresh fruit, sprinkles.

Three for £1.

Hello. Do you want these for £1?

Hello. Do you want these for £1?

All stock is now 50p a scoop at Shiverrr Me Timbers!

'The pirates' prices hit rock bottom as they try to trawl up sales for their least popular treat.'

Apple and watermelon is all we have left. It's the best.

50p a scoop! Up here! 50p a scoop!

50p a scoop! Everyone come up! 50p a scoop!

Let's see if we can sell out! 50p a scoop!

-How many pots would you like?

-20p each.

-Take the lot! Six!

£1.20. I couldn't eat six!

Six for £2!

'The end of trading.'

Shall we go back? I am exhausted.

'Tomorrow - the boardroom.'

-Good morning.

-ALL: Good morning, Lord Sugar.

An eventful few days.

Let me recap on the simplicity of this business task.

It's all about, what's the product? Is it gonna sell?

What price is it gonna sell for and, most importantly, what does it cost?

So, every time you sell one, I'm hoping,

you were thinking, "Kerching!"

Not, "I just sold an ice cream for £3."

"I just earned £1.50."

Let's start off with the boys' team.

Harry H, you were team leader. How did that come about?

We discussed who wanted to put themselves forward.

-There were no offers whatsoever.

-Is that right, chaps?

-Yeah.

Harry, you put yourself forward. Good team leader?

-Very good. Really happy with him.

-James?

I was really pleased and he took a lot of the ideas I had on board.

So the task was to come up with frozen treats.

-yogurtple and watermelon flavour, whose idea was that?

-James really pushed the frozen yoghurt.

In hindsight, good product?

It did not sell as well as I thought.

-yogurtzen yoghurt might not have been the best move.

-All right.

And then the team that was outside, coming up with the theme, who came up with the theme?

I came up with the idea of the treasure chest and pirates...

Sorry, Lord Sugar. I completely disagree.

I came up with the pirate theme, calling it Shiverrr Me Timbers.

BOTH TALK AT ONCE

-James, just...

-JAMES STOPS TALKING

I developed the idea and made it articulate and quirky.

-Did you come up with the idea of pirates?

-Yes.

-You said "pirates"?

-Yes.

The theme was my idea.

The name was my idea. The name was your idea. >

The theme was my idea, if you know the difference.

JAMES: That is completely incorrect.

Moving on from this. We've got our theme.

Pirates. Someone talk me through your business plan.

I took charge of the numbers.

I said, "How many scoops per hour per person do you think we'll sell?"

I put out the figure of ten.

I like it. I quite like what I'm hearing here.

You're already thinking about how many you're going to sell. What did it end up as?

< We decided on 15 scoops an hour per person.

It worked out we'd have to make 585 scoops.

-You got your head around that. You made how many litres?

-60 litres.

-60 litres.

OK, right, ladies.

-Project manager?

-That was me, Lord Sugar.

-What was your thing?

-The name was Treat N Trim.

The slogan was "Treat the lips and trim the hips".

Quite interesting that. It would be good if it was true.

I believe it's the correct title for what we were pitching to sell.

Who did all the maths, the numbers?

I put myself forward to lead the figures,

but then I really struggled with the pricing,

the quantity, and I found it really difficult.

Woah! One second.

I'm not expecting all of you to be quantum physics scientists,

but on your resumes here, some of you have got A-levels in maths.

-I've got a GCSE in maths.

-Even if you've got Air Miles in maths!

-You've got something in maths.

-Yes.

What is the big problem in trying to establish what your costs are?

Litres, grams, kilos. This is baby stuff.

Do you know what you did spend in the kitchen?

We knew what we spent. They didn't know.

HAYA AND GBEMI TALK AT ONCE

Woah. Woah. Woah.

Well, anyway, do you know how much you made, in the end?

48 litres.

You had to junk 30 litres because not enough fruit was delivered.

It was completely out of control, embarrassingly out of control.

Never mind Ben & Jerry, this is more like Tom & Jerry, you lot.

Honestly! How did you decide what your selling price was going to be? Whose idea was that?

ZARA: We discussed it in our individual groups

and both arrived at the same figure of roughly £2.

How much was one scoop of ice cream?

-BOYS: £1.50.

-£1.50.

-Your topping were what?

-Toppings, 30p. A cone, 20p...

-Cone? You charged extra for a cone? Did you charge for the cone?

-No.

Let's get down to some numbers, shall we?

Karren, could you tell me what the boys spent on their goods?

-Yeah. The boys spent £117.92p.

-What were their total sales?

Total sales, £677.17p,

-making an overall profit of £559.25p.

-That's very good.

Considering you only spent a hundred-odd quid.

OK, and Nick, same question here.

Could YOU at least tell me what they spent?

Well, this will be news to Kinetic, but you spent £131.

And sales came in at £839.34.

Delivering you a profit of £708.34.

Wow. I feel almost sorry for the chaps over here.

Maybe it was the fact that your prices were higher, that's my initial reaction.

Anyway, the thing is you won and you made £708.

I'm going to send you off on a treat.

The treat's all about zorbing.

We're putting you in these big plastic balls and you're gonna roll down a hill enjoying yourself.

-Off you go and have a good time.

-ALL: Thank you, Lord Sugar.

Well done, guys!

Well, gentlemen, very disappointing outcome.

My initial instinct is that the selling price was wrong.

You're going to have to go off and have a chat,

decide who you think is responsible for the failure of this task.

Off you go.

-INSTRUCTOR:

-You go head over heels. 35 kilometres an hour.

I can't do it!

This is so cool in here!

Three, two, one!

SCREAMS AND LAUGHTER

Team Kinetic!

The whole reason why we're here today is cos no-one listened to me.

I said that the watermelon and apple would not sell. No-one listened.

HARRY M: We sold all our stock.

If we did the honey flavour... We sold all the stock.

I'd be interested to know what you did on the whole task.

I was one of the best sellers.

To be responsible for two people, bring them into the boardroom

and one of them be fired is a huge responsibility.

I think Mahamed did nothing and is trying to claim that he did...

Your personality was like a bull dozer throughout the task.

'I think that Mahamed is definitely'

going back to the boardroom

and that Harry H will take me to cover his own arse.

-Could you send the candidates in, please?

-Yes, Lord Sugar.

You can go through to the boardroom now.

Clearly, the reason you lost this task was simply on the price.

I think, more than that, I want to understand about this mobile unit

and the static unit.

From what I've been told, you developed some scheme,

whereby you'd do the actual filling

and you two, Harry and James, would do the selling.

It started off well. I got Ben on the ice cream scoop selling as well.

We had James in a pirate costume, shouting his head off, getting people involved.

At the static stall, we were getting people involved.

-This is the pirate skin?

-< It created interest.

It was more than what you normally get at an ice cream stall.

You three, Lewis, Harry and Mahamed, you were the mobile team.

-Who was selling? All three of you?

-All three of us.

We had adopted a strategy.

We would each, individually, find customers, sell to them...

-You didn't adopt their strategy, one person doing the ice cream?

-No.

Harry was too focused on getting a big number next to his name.

-You were selling and scooping yourself?

-Yeah.

Mahamed was very weak...

I don't think I was weak. I was confident.

I was approaching the customers, making them...

You have an aggressive way to the customers.

I'm not aggressive.

Mahamed, you brought zero of this passion to the task.

I personally think I was the best salesperson in this team.

-I was pushing for sales.

-How much do you think you sold?

I think I sold at least £120 or more.

You sold £62 of the stuff.

Let me tell you something. Of the mobile mob,

actually, Harry M, you sold 134 quid's worth.

Lewis, you sold £69 worth. Mahamed, you sold £62.

That gives you the bottom line.

Your static organisation, I can't put down who sold what, but you sold £365 worth, OK?

You're going to say it was all you!

-I think I was a major driver...

-I'm pretty sure picked that up.

Who'd like to start me off on the pricing issue?

I said, "What do you think about the £150 for one scoop?"

Harry came up with £2 for two scoops.

It was a unanimous vote that we'd go with that price.

Part of that strategy was to undercut our business either side.

Whose idea was it to undercut the competition?

James pushed for the £1 scoop.

-Did you?

-Yes, Lord Sugar.

There was no WAY I was going to do £1 a scoop early in the morning.

You're an economist, OK?

You came out of the factory with only 60 litres of stuff.

Why start selling it cheap?

JAMES: Lord Sugar, I think I'm being blamed on price.

-Unfairly...

-I'm not blaming you on price. The man here has said he established the price.

My only observation is that if anybody had taken notice of you

you'd have lost not by £100 but by about £300.

What would have happened, James, hypothetically,

if at ten o'clock on a boiling hot day

and you were the cheapest vendor of ice cream at £1 and had sold out by 11 o'clock?

-What were you going to do?

-Well, I can only...

Feet up on the beach or what?

yogurtto know why we ended up with this watermelon and apple yoghurt.

yogurtd not want frozen yoghurt.

yogurte up with watermelon and apple yoghurt?

yogurts two frozen yoghurts. That was a mistake.

I don't see Southend-on-Sea. That's more like the Henley Regatta.

I think I've heard enough. Harry H, I'd like you to decide

on which two people you're bringing back in this boardroom.

-James and Mahamed.

-Harry, you said yesterday, on task, that I was heavenly to work with,

that I was excellent at selling, and I was excellent at the branding.

I've had perfect time to consider, James.

-Is this your final answer?

-It's my final answer.

-OK. You three go back to the house.

Karren and Nick and I are going to have a little chat amongst ourselves.

You three go and wait outside.

Even though this was a task about ice cream,

you're going to find out that I'm no Mr Softee.

Mahamed's a bit of a character.

He seems to want to take the credit for everything,

which can't be right.

He does snatch at the facts a bit.

James is not far behind him, really,

wanting to claim the ideas are all his.

Harry H was the team leader.

He should have had some control of the mobile team.

PHONE RINGS

-Could you send the three of them in, please?

-Yes, Lord Sugar.

Gentlemen, I've had a chat with Karren and Nick.

A few things I'm a bit concerned about. I'll start with you, Harry.

Apart from your genius of going from the stall, walking on the beach,

as project leader, tell me what you think your strategic role was.

I took a huge role in leading this team.

No-one was confident enough to step up, but I did.

People trusted me to lead and trusted my decisions.

Harry, I'm confused why I'm here. I was the man with the ideas.

No-one else suggested any ideas as regards to the branding at all.

I came up with the concept. I came up with the name.

I said we get a pirate costume then I think I was the one who brought in most of the attraction.

-I've accepted...

-Woah! Hold on!

If you say things enough times, you end up convincing yourself, OK?

Tell me about all of your ideas, including dropping the price to £1.

Then think again about whether all of your ideas were great.

-Don't just pluck a few things.

-No-one else had any ideas...

You cannot say that the whole meeting you were discussing

all the ideas and we were sitting there silently?

A thing I don't like about you is you can't accept when you're wrong.

You have to take on board that through discussion, we came about these ideas for this theme.

I think it was James and me...

Have you heard about the deliveries? Have you listened?

You came up with the idea to turn one of the stalls

into a treasure chest after I came up with the concept of pirates.

I came up with the pirates. > You're lying in the boardroom.

I came up with the costume. I chose the pirate costume.

I was the one... I was the one...

Lord Sugar, this is turning into a list of Mahamed's achievements.

It's just completely unfounded...

-As project manager...

-Can I give you my call on it?

-Yeah.

OK. Take this in the nicest possible way.

I don't think that you could be responsible

for everything good that went on in this task.

-It is physically impossible. OK?

-Yeah.

Forget about the pirate theme. What else did you do?

I think, personally, I done well.

I was making customers come to the stall.

I was serving them. I was being polite.

That's the reason why I think...

-You sold £62 worth of the stuff.

-I think...

-£62 of the stuff.

10% of the sales and all I'm hearing from you

is you're taking the claim for everything good,

what you would have done,

if you were the project manager.

You had the chance and you didn't put yourself forward. Right?

-James, who should get fired?

-Mahamed.

-Why?

His contribution was nothing. No, no, no. I came up with...

He's trying to say that he had the ideas that I came up with.

-You came up with the name. I developed everything.

-Ah!

-He came up with the name?

-SPEAK AT ONCE

-I'm making progress.

-I came up with the ship.

-I drew the ship on a piece of paper.

-You drew it. I said we should...

Harry, who should be fired?

Mahamed, because of his lack of ability to accept when he's done something wrong.

Mahamed, your colleagues are saying that you are the one responsible.

Tell me why not. Who should be fired?

I think James should be fired

because you're the one that pushed the idea about the watermelon.

yogurtI came up with the frozen yoghurt

which did prove, when I was selling, to be a healthy option.

yogurtyou on the sub-team who couldn't shift the frozen yoghurt.

That says something about your sales, not mine.

I think I've heard enough.

James, as an economist, as you claim to be,

your idea of reducing the price to £1 would have been suicide,

would have absolutely ruined this task from day one.

That is the most heinous of crimes,

as far as I'm concerned, when it comes to business.

Cutting the price before you even start.

Mahamed, you are an optimist.

I've sat here listening to you

and you've kind of signed on to all the things I've pointed out

and said you would have done it if you was in charge.

You convinced yourself that you're responsible for the majority of the sales, which you weren't.

But Harry, you were the project leader.

I think it was a big flaw in not recognising the mobile team

had most of the potential.

The fact that you ended up selling off a load of stuff in the end is...

-SIGHS

-Well, it's really unforgivable.

It's quite difficult because, as you all know,

you came from thousands and thousands of people

and you are the, you know, young prospects.

I've taken a very difficult decision here.

SIGHS

Mahamed, you're fired.

James...

Watch it.

-OK?

-Yeah.

-Watch it. Cos I'm watching you.

-OK.

-Back to the house.

-Thank you, Lord Sugar.

I'm really surprised I've been fired.

I've still got my successful business. I'm going to be a success.

It's going to be Lord Sugar that regrets it.

James is so frustrating. He has to take credit for all the ideas.

He bull dozes the whole time.

That's his personality. He's just a bull dozer.

CHEERING

Well done, guys. >

-So what happened?

-It was like the Battle of the bloody Somme.

-It was a massacre.

-< It's like Pass The Parcel.

Only, when the music stops there's a bomb and you get fired.

'Now, 11 candidates remain.

'Lord Sugar's search for his young apprentice has begun.

'Next time...'

Your task this week is to design an exciting new product

for the parents and baby market.

'The candidates get to grips with parenting.'

You have to be very careful to hold its head up.

'But with toddlers come tantrums.'

No need to get aggressive. YOU're getting aggressive.

"We'll see about this in the boardroom."

It's a big mistake. You're fired.

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