Parent and Baby Young Apprentice

It's an education like no other.

I don't care what background you come from,

whether you're upper-class, middle-class.

The only class I am interested in is finding someone who is first class.

From all over the country 12 of Britain's youngest

and brightest business brains have come to London.

I love to encourage young people like you to see

whether you've got that spark of genius in you.

Go, go.

Aged 16 and 17, all have a passion for business.

£2.25 final offer.

They will compete for a life changing prize worth £25,000.

I've some amazing news.

To kick-start a business career.

Don't try and pretend that you know it all because, believe me,

it would be embarrassing.

To succeed they will have to impress the boss.

This is not a talent show.

In charge of a vast business empire, Lord Sugar started his career

while still at school.

Now he's on the hunt for his next Young Apprentice.

Could I speak? It's impossible for us to go to a market.

Can you please listen to me! Ssh!

Closed.

To win, they must work as teams...

Yes!

..but shine as individuals.

Guys, stop trying to shift the blame.

Oh!

That wasn't me.

In the end, there can only be one Young Apprentice.

You're fired. You're fired. With regret, you're fired.

Previously on Young Apprentice...

Wow!

..12 teenage candidates came to London.

This is the life.

Then it was down to business.

I want you to come up with a range of your own frozen treats.

The girls' team picked fruit.

Would you like a treat? Come on. Treats.

The boys became pushy pirates...

Ahoy there! Would you like to try our frozen goods?

..but froze their prices too low.

That's cheap, innit?

The girls took customers for a ride...

£4.70, madam.

..and turned soft ice cream into hard cash.

I can't believe you have to pay for a cone.

In the boardroom the girls scooped the first win.

You made £708.

James got a frosty reception.

If anybody had taken notice of you, you would have lost not by £100, but by about £300.

Harry H kept his cool.

I took a huge role in leading this team.

No-one was confident enough to step up to it.

But Mahamed got heated...

I was pushing for sales. I was pushing for sales.

You sold £62 of the stuff. You're fired.

..and his dream of winning melted away.

Now 11 remain to battle it out to become the Young Apprentice.

7am.

PHONE RINGS

Good morning, Harry speaking.

'Good morning. Lord Sugar would like to meet you at the Royal College of Art.

The cars will be with you in 20 minutes.

Thank you. Have a great day.

20 minutes at the Royal College Of Art.

What is the Royal College Of Art?

20 minutes. Royal College Of Art.

I absolutely hate art.

I did art at GCSE, but it wasn't really my thing.

I always used to get the lowest grade in art and I think they used to sort of give up.

Creating a product or something like that will be interesting

because that's innovative because you are creating something from fresh.

Something that was your idea, that as a team, our idea,

and there is something revitalising about something like that.

If I was to step up to project manager I would have no messing.

If no-one else is going to do it, I will do it again. I'm not bothered because I think that

by the end of the other task it was getting to the point

where people understood that you need to listen to your leader.

The Royal College Of Art.

One of the world's most influential schools of art and design.

Good morning.

ALL: Good morning, Lord Sugar.

Here we are in the Royal College of Art.

This place was the birthplace of many a great design idea -

in fact, design ideas that came from people not much older than yourselves.

Your task this week is to design an exciting new

product for the parents and baby market.

Tomorrow you will pitch your product to three leading retailers.

I'm going to leave the teams as they are. Boys and girls.

The team that comes back with most orders will win,

and in the losing team, one of you will be fired.

There are thousands of products that have

already been designed for this lucrative market.

Be very creative. Good luck. I'll see you in a couple of days' time.

Two days to create a new product for the parent and baby market...

..then pitch it to leading retailers.

I'm going to talk to you about babies.

First a hands-on lesson in parents' needs.

Hold it on your arm. Right.

Can you feel how heavy that baby is?

-Yes.

-That is probably the weight of a baby that age.

It can't yet hold its head up

so you have to be very careful to hold its head up at all times.

There's one thing babies do all the time and that's fill their nappies.

Lots of times. Ten times a day probably. In a year that could fill 40 black sacks.

Would you have to change a nappy every time or could you leave it for a bit?

Baby basics covered, next job - choose a leader.

Lewis, you would be good on this. because you are enthusiastic and it's all about the creative...

One of my key points is creativity. I'm happy to learn and represent you guys to the best that I can.

-Are you putting yourself forward?

-I'm happy to be project manager.

I have got every single ingredient to make this fantastic

cocktail of success.

I have got everything what Lord Sugar is looking for.

I'm letting you know from the start, I have a few ideas,

but I'm not confident at all of the ideas.

That's what your role is.

I've got two younger siblings, a brother who's six, a sister who's nine

and I sort of looked after them while they were growing up.

Stepping up to lead the girls is 17-year-old fashion designer Gbemi.

I design clothes - sort of the same line of design in general.

Also, I'm good at speaking in large groups. With the pitching side I will be good with that.

I'd also like to put myself forward for project manager.

As you all know I design guitar straps.

Anybody else?

Yeah. I was going to say if no-one else is interested I'm up for it.

But I don't think I'm quite as enthusiastic on this task as you specifically,

so I will vote for Gbemi on this one.

I'm voting for Gbemi.

I will also be voting for Gbemi.

Sometimes when people look at me they think I'm quiet, somebody who is reserved,

but when you get to know me you'll see that I am quite out there,

in your face, aggressive or intimidating, loud.

But I believe that this is what helps me get what I want.

It sounded like disposable nappies are an absolute pain

when you are out and about, so I am thinking a sealable bag.

-That shuts all the...

-Smell proof.

-Smell proof. Yes.

I don't think people will put dirty nappies in their bag. I'm just going to say that.

-I've got two ideas.

-I've also got ideas.

I'm not sure how you'll react, but almost like a soothing sounds player for the baby.

Could they not just put on a CD of soothing music?

What would be a really good idea would be some kind of baby-grow

that had more support up round the neck.

My second idea, we could call it "The Baby Tub",

almost like a miniature sized bathtub, that can be designed for the baby.

Another idea I have is regarding language development.

If we come up with some kind of book that you could either record you saying things to the baby

or it could have nursery rhymes on it.

It's called the iTeddy. That's been invented already.

There's not one idea that's struck me that I'm confident to go with.

I've been brainstorming. I have a few to throw out there.

Next door, a first thought from 16-year-old Lizzie.

If you have your arm... You know. Worst hand ever.

But if you have some form of cushion

so this takes the weight of the baby's head.

We could have memory foam so when the baby's lying on it, it goes in the shape of its head.

You've got two almost pads, with an elastic strap, slide-on,

for mothers, fathers, grandparents.

It's easily transportable. So the baby's head is supported.

Are we certain that our concepts are going to be support and comfort?

Support for the baby, comfort for the mother.

Midday.

Cradling their cushion idea, the girls head off.

-I think we've got a good product.

-I like that idea.

We've just got to go about refining it.

Also on the road, but no closer to a solution, the boys.

You're completely opposed to any other idea just so that your idea would get credit.

-I'm not.

-Yes, you are.

-I'm just being realistic about the ideas.

Sweet Dreams was a ludicrous suggestion,

that someone could buy a CD of soothing sounds, or whatever you want to call them.

West London. A parent and baby store.

-That's the thing you're talking about.

-Smaller than that.

So a portable version.

A chance to check out the competition for baby cushions.

Have you come across anything which is like a cushion to rest the baby's head on?

Yeah, I'll show you.

Could that idea be condensed down into a smaller version,

maybe something that could be put in a handbag?

Yeah, that would be good. I think there is a market for this.

Thank you very much.

What we know is it's a popular product so there is demand for it.

We need to get real and think about what we're actually here for.

A department store, and for the boys, back to nursery.

Look at this. It's £11.

What is it?

Where are the accessories?

Still not agreed, a chance to test ideas on a manager.

What about a babygrow that was more supportive around the neck?

Not something I would initially think would do so great.

What would you think of a book that has pictures in it

but the parents can record their own version of the story?

I'd be interested in the book. Anything that lets parents be more involved with the children.

My idea was a water bottle that's got a toy round it.

A hippo where you can store a reserve bottle inside.

Or maybe a sort of drinks carton which is a toy?

Do you think people would buy that?

Is it something you could see fitting in alongside other product?

-It's a great idea.

-We should definitely go with that concept.

Thanks very much. Bye.

-I really like it.

-I do.

And we can't say anyone thought of it. We all thought of it together.

Amongst the group, there's really quite a strong sense of competition.

I can see you starting to steal the whole credit.

It's all about ownership. "That was mine." "It was my idea first."

-It was my idea.

-Harry, it wasn't your idea whatsoever.

Who cares whose idea it is? It's a good idea. We'll win with it.

3pm.

Could we get a picture of Brandon?

Toy bottle-holder agreed,

the rest of the boys cast toddlers to model it.

What are Samantha's interests? Does she like dancing or toys, rattles?

She likes swimming. She's swum since she was 11 weeks old.

Right. Does she fidget? Will she sit?

She's quite chilled out.

Dirty nappies and crying babies, you know, not my sort of style

but I'm looking forward to the creativity of it.

Make some funny faces, Ben. You can do it.

THEY CHUCKLE

-It's not working, is it?

-Um, OK.

Ah! Look at her smiling!

On the girls' team, a search for the best baby,

to go with their model mum.

He looks like he wants to get away!

BABY CRIES

Hello, gorgeous. How are you? Ah!

Fantastic.

Out of all of the children, Beth was the one who was the most calm.

How can you have a really white, pale baby

with a mother who's dark-skinned?

I do completely get the concerns with skin colour

-but I think Beth is the right child to make the product look best, actually.

-You're right.

Hi, there. Nice to meet you. Come in.

For the rest of the girls, time to brief their product designer...

It's a sling that has foam inside.

..on the cushion support, now called Comfy Curve.

-It's a bit like a sleeve.

-Yeah.

-Put your hand inside the sleeve,

then put the baby on top and away you go.

I'm excited now. Comfy Curve, the bestselling parent-child product.

We'd like to create some sort of toy and animal in which a bottle can be stored.

With their designer, the boys get down to detail.

-It has to be insulated inside.

-Definitely. Like, heavily insulated.

All it needs now is a child-friendly animal.

First of all we thought of a panda. Sorry, a hippo, but we didn't really like that.

-A panda can't be multicoloured. That's all I'm going to say.

-OK.

-A multicoloured monkey?

-I don't like monkey.

-I think a monkey will be quite intimidating.

-What else is there?

Elephant, Ellie The Elephant.

What would be the easiest shape for practical reasons for the actual bottle.

Something like a hippo or a rounded...

Just a nice, friendly, smiling hippo.

Earlier in the day I came up with the concept of a hippo.

Since then, over seven hours, we've gone through a snake, a panda,

an octopus, and at the end of the day we're back to the hippo.

I think this is reflective of Lewis's project management style.

I think from what you've told us, we can create a product around your concept.

-No problem. Thanks, guys.

-Cheers.

Designers briefed, prototypes will be made overnight.

Heading back to the house, a chance for Gbemi to check in on her team.

-Hi, it's Hayley here.

-I just want to know what you got up to today. What have you done?

We went to the casting. We got the child.

-She's called Beth. She's eight months.

-What parents did you choose?

We picked Robert and we also picked Nicky.

-What colour's the baby?

-The baby is the same colour as the father.

But I can trust you there is...

LAUGHTER DROWNS SPEECH

-Gbemi, Gbemi, let me explain to you.

-Sorry. Hold on, hold on.

What were the options? What colour was the other baby?

About the same colour as the mother but they didn't look right together and he was fidgety.

-What colour's the hair? Can I know what colour the hair was?

-Not blonde, not blonde!

-It's got a very little bit of light hair.

-Light?

THEY LAUGH

Oh, my gosh!

Gbemi, you're our project manager. Please can you take hold of the situation and compose yourself?

Don't tell me now to take control of the situation that you made decisions for.

What do you want me to take control of? Change the colour of the baby?

Give it a tan? What do you want me to do?

I appreciate you find it funny but please just listen to the sound reasoning to the choice.

'It's too late now. You picked the model so let's get on.'

-What else have you done today apart from that?

-That's it.

-OK. Thank you.

You know, bye.

THEY LAUGH

I'm hoping that she's going to be the project manager that I really hope that she is,

you know, controlled and professional and reasonable.

And then we can explain to her why we made the decision that we did.

8am.

-Hello. Is this for Team Kinetic?

-Yes.

Ooh!

For the girls, a first look at Comfy Curve...

ALL: Ooh!

It's quite a nice colour.

..their cushioned baby support.

-The baby will definitely fit in there.

-I quite like that.

-I like the material a lot.

Brilliant.

And Harris The Hippo, the boys' toy bottle-holder.

Are you happy with it? You can see how thick that is

so we can keep the bottles hot for milk and keep things cold.

I can imagine a toddler taking that and the mum can feel safe that they can hold that and drink.

It's just cuddly and, like, grr!

Today, teams must complete their packaging designs

then pitch to three leading retailers.

Regarding the pitch, I'll be delivering the pitches

and then together you will be demonstrating the product.

-I would like to also lead the pitch.

-Can I bring into the equation Zara? I think she'd be really good.

I think she speaks at a good pace which is very understandable.

-I'd be confident with you leading the pitch.

-Is that OK?

Although I may be leading the pitch we are all going to work together to create the pitch.

Is that OK?

What do you two think about the pitch?

I think it's a complete wrong decision having her.

I think we should give her a call and let her know we have concerns.

PHONE RINGS

Hello.

-Hi, is that Gbemi?

-Yeah.

We're very concerned about the pitches.

Did I not ask everybody if they were OK with the decision? Everybody nodded.

I personally think that to lead the pitch should either be Haya or Zara.

We've made the decision. That's what we're going to go with.

Gbemi, we just feel a duty to let you know.

-OK, thank you for letting me know.

-Thanks for calling.

-That's fine.

That's very fine. Thank you.

She's not going to back down.

I made the decision I'm going to be pitching, so I would say the best thing to do is just help.

10am.

OK, shall we bring Tracey and Brandon through?

Shooting pictures for the boys' packaging,

16-year-old professional photographer Harry H.

His face is looking brilliant.

-I like that last one.

-I like it.

-Everybody happy?

-Definitely happy with them. Brilliant.

Don't forget Harris. Don't leave him behind.

What I'd like to try is a minimalistic style of shot.

We're trying to appeal to a modern mother.

Calling the shots in the girls' studio, 16-year-old filmmaker Zara.

I'd like to keep as much colour in it as possible.

Everyone smile at Beth.

And everyone smile at me.

What I was going for in the pictures was a very fresh, clean look,

that made the product look its best.

I really hope that our sub-team recognise that.

Waiting for the photos, project manager Gbemi.

There's an obvious...

The woman's black. It doesn't make sense.

Even the daddy is quite tanned.

He looks like he's been to Spain for some time at least.

I am very upset that the team didn't confirm with me when they picked the models

because the family just doesn't go together.

We're going to have to try and make it as good as possible.

It looks like the pictures have arrived.

On the boys' team, with packaging design almost complete...

That is amazing!

They're quite good photographs.

All they need, a unique selling point.

I want three clear bullet points to say makes feeding fun and familiar,

and maintains bottle temperature for six to eight hours.

I don't think I like 'makes feeding fun and familiar'.

Parents know how feeding is, they know it's a nightmare.

This makes it crystal clear what the whole purpose of the hippo is.

-The whole purpose of the hippo is the insulation.

-It's not.

The key issue is mealtime. It's a nightmare to get babies fed.

It's a fun hippo distracting them

and every time they've got that fun hippo in front of them.

That is the key concept.

Harry M hasn't really shut the hell up about this familiarity thing.

In terms of being our only unique selling point, it's not that at all.

It's the fact that we do have a product that insulates.

This product is a new product that's going to sell.

-There are already bottle warmers.

-But not a mobile one.

Packaging done, it's time to talk shop with the retailers.

If we can't even demonstrate it correctly

then there's no way anybody is going to want to place an order with us.

First stop for the girls, department store John Lewis,

with potential for a big order.

Comfy Curve is...provides comfort,

control and care for both you and, and your baby.

It's a portable device which is also washable and detachable.

Comfy Curve is easy to wear, easy to take off and also adjustable.

So what do you use it for?

When you've done a pitch and you've finished,

the worst question you can ever be asked is what does your product do?

Really bad news for them.

First for the boys, JoJo Maman Bebe,

specialist chain of child and baby boutiques.

So, hello.

Pitching, 16-year-old team leader Lewis.

It's a fun cartoon character based... based upon, you know, a hippo.

It will be easy to clean, an easy-to-clean bottle-holder,

which is significantly more hygiene to drink from.

Very often in public places for parents there aren't facilities available

to boil the children's drinks. Nor do they...nor... Sorry.

Nor do they provide somewhere where the cool drinks can stay cool.

We will also, um, come up with a whole different ideas

so the whole chain is actually not available for other options.

We'd all be happy to answer questions you guys have.

At JoJo we don't do a lot of very cartoony type animals. It's not kind of our sort of look.

But it is a nice-looking thing

and I take your point about the toy aspect of it.

I think that pitch went really well.

I wouldn't say really well.

If I was them, I wouldn't order one.

I do think it's a good product but the pitch was woeful.

Do you two mind if I lead the next one? Harry, you can lead the next one.

Er...

Um, well, at the end of the day it's your decision.

I'd love to do it, but I mean if you want to go for it, go for it, mate.

OK, we're just here now so see you in a second.

If we muck this up then we are gone.

The department store.

A fun cartoon-character-based, based, um...

So it makes the child familiar.

From our market research we have discovered

that parents from all over are on the hunt from something which is...

Which in...which... Sorry, which can insulate the bottles

and is portable to take with them for when they're on the move.

If they drink with this, it would just slip,

whereas with this it's a hard rubber grip.

-The idea is that the baby holds that?

-Yes.

It's more for the parent to actually hold it and when it goes to feed the baby,

the distraction of the feet and the whole hippo concept

will distract the baby from the ominous task of what is feeding.

I'd just like to thank you all for your time.

-Thank you.

-Thanks very much.

I just, I just don't want to do the next pitch, guys.

I've done two and it's enough. I'd like to give someone else the opportunity.

At the boutique chain, the girls.

Comfy Curve is comfortable, it's controllable

and it provides care for both you and your baby.

It's detachable, it's compact and also you can wash it.

It's cheap, it's hand-able and you won't have to buy it again.

It's actually not super-clear what that actually does.

I just think that if you feel that you could do a better pitch

then you should pose that question to Gbemi.

I just want to have the best pitcher pitching.

I would love to lead the next pitch.

Before we go in, I would just like to ask

if I could possibly take over for this pitch.

If you feel that you're truly confident and able to deliver this pitch...

You are, or you wouldn't put yourself...

-To be honest, I am confident.

-You should definitely lead this pitch.

Final stop for both teams...

..global giants in the parenting market - Mothercare.

First in, the girls.

This product, Comfy Curve,

is designed for babies between the age of zero to eight months.

It is the new and useful product that will help

both mums, dads and grandparents with carrying the baby, supporting the baby

and also feeding the baby.

It's very small, it's compact. You can just put it in your handbag,

go to the park, go to a restaurant and carry your baby whenever you want.

It is a product that we all think would fit perfectly throughout all your stores internationally.

I really liked it. I actually really do like it

and I'm happy I took the decision to let you do it.

-Well done, girls.

-ALL: Team Kinetic. Woo!

I know you think, "God, who is this nutter in the corner?"

I've said this again and again but we need to focus on the familiarity.

Insulation and toy is our USP, that is what the product is.

I've just made this point and we'll see in the boardroom who was right.

There's no need for comments like that, Harry.

You're seriously like a baby spitting out your dummy.

-Go and get a grip, will you?

-No need to get aggressive, Lewis.

You're getting aggressive. "We'll see about this in the boardroom."

Lewis, how am I being aggressive in any way?

Taking over the all-important final pitch, Harry H.

Harris The Hippo is the coolest and hottest hippo around.

Primarily it's an insulator

but also there's the factor of making feeding fun for a child.

The concept is that they will look forward to feeding time.

Whenever they see it they know it's feeding time and getting familiar with that is important.

Babies drink bottles for a short period of their life and then after that...

This can contain other brands of juice drink or water.

That was another point that our market research provided to us.

They want something that's going to last. Something that's 12.99

and they can use for two years is attractive to them.

-Thank you very much for your time.

-Thank you.

-I hope they order loads.

-I hope they order thousands.

-I'm not going back to that bloody cafe tomorrow.

-I know. Seriously.

I'm going to eat loads so I don't have to eat from there.

It's not the eating out I mind, it's losing the task!

Pitches over.

Tomorrow, the boardroom.

Good morning.

ALL: Good morning, Lord Sugar.

This task is all about coming up with a product,

and then pitching it.

It's quite simple, really.

It's the way that products are made. It's the way that the world goes round in the retail trade.

So we'll start off talking to the girls' team.

-Who was the project manager?

-That was me, Lord Sugar.

I put myself forward. So did Liz and Zara.

I never really properly put myself forward because I thought

if no-one else will do it then I will.

-You decided you would stand back for a moment.

-Yeah.

So was you happy with Gbemi as a team leader?

I was. I thought she was really good and decisive.

-This is your product here you came up with.

-Yes.

Tell me about it, apart from it looking like a Blackpool or West Ham scarf.

It's a sling strap to hold your baby,

to provide comfort for the wearer and support for the baby's head.

Yeah. It does look like a football scarf, actually.

I don't think we'll stock it in the West Ham shop.

The cushion will come in handy for going to sleep watching your team play.

Oh, you've started already!

Just to get an understanding of what's gone on,

-that's the packaging over there.

-Yes.

-Is that an adopted baby?

-That's what I failed to understand.

-Who chose all those three?

I was the one fighting for this baby and I'd like to explain to you why.

The child you see is eight months old.

She was the only one that fitted the age bracket of the product.

But there was a baby that could go with the family.

Me, Hannah and Gbemi were awaiting your phone call all day

then you ring us to say we have a black mother with a white child

and it's all confirmed. We laughed and thought,

"Why did you not ring up to verify the decision you were making?"

I told Zara I think the colour of the baby is going to be a big issue but she was very determined.

If you're marketing a product,

you start off at a disadvantage by showing a picture like that.

It's a mistake.

And it's a big mistake.

Now, we went to the retailers. Who did the pitches?

I did the first two and Hayley did the last pitch.

In our group everyone wanted to pitch

and Gbemi, the project manager, said, "I'm doing it."

-I didn't straight away say I'm pitching.

-I think you did.

Did she do a good pitch or not?

I think it could have been a little more engaging

-and smiling more and being more open about it.

-What did you feel?

Did you feel the buyers you were talking to were interested in your product?

They were engaged, especially when asking questions.

What about when they asked what do you use it for?

Did you think they were engaged then?

I never pinpointed that actual point, but when I...

You're telling me you went through a pitch

and at the end the woman had listened to you

and then she asked afterwards what is it actually used for?

I don't think I gave a clear enough description.

It's blatantly clear that you didn't if at the end of it she said, "What do you use it for?"

Obviously she didn't understand it.

OK, let's move on to the boys. Who was the project manager?

-I was, Lord Sugar.

-Good team leader?

-I would say Lewis was quite poor.

-He didn't make decisions well and was quite aggressive.

-He was indecisive.

His good points were that he was charismatic about the product,

in times when people were being extremely uncooperative...

Ben, what have you got to say?

I think Lewis done a good job. We've got big personalities and people wasn't cooperating.

All right. Look, we've ended up with the hippo here.

How did it evolve?

Basically we all had loads of ideas that were completely different to our final product.

I wanted to go for my book but that was dismissed by the project manager.

-Tell me about it.

-The product I came up with was a new kind of book

that as the story progressed the parents could record their own voice

and they could tell the stories so the children became familiar with the parent's voice

and the parents could include the vocabulary that they would like the children to pick up.

The practicality of that product that you're talking about...

I once woke up one morning and said, "I've just thought of a great idea, a car that runs off of water."

I'm being a bit facetious there, but what I'm trying to say is

was the product you thought of practical to implement and make for a good price?

-I was told it was possible they could produce something like that.

-Sounds good to me so far.

Can I just say, in the initial brainstorm I did not dismiss any ideas.

We went to the department store and we sort of got our inspiration from what was available.

Let's try and get some order in this so I can understand what's going on here.

I haven't got to the position yet as to how you came about choosing this thing here.

What happened was we were speaking to one of the sales assistants.

We had this idea of a friendly hippo, maybe a hippo with something inside it.

Lewis suggested a bottle that's also a toy.

-I said a bottle within a toy.

-OK, that's it. That's how we got there.

Brings a whole new meaning to hip flask.

What do people do with it other than keep things hot and cold?

It's a playful character that can be used as a toy they can have.

-Something to go to sleep with?

-Exactly.

-I used to go to sleep with a piggy bank.

All right, gents,

you got the same three retailers that the ladies had to pitch to.

Who decided to do the presentation?

I done the first two pitches. Can I also state,

after the first pitch, we all thought it generally went well.

-Harry M said he didn't think it went well.

-I didn't think the first pitch went well either.

-Who did the third one?

-Harry. Which was great.

-How did that go?

-Better. He's more professional.

OK, I think it's about time we find out how we all got on.

Look, ladies and gentlemen, one thing we did tell all the suppliers

is that all of these products will, of course, if they order them,

be subject to further development and safety approval and all that stuff.

Nick, let me know how the boutique childcare chain

got on with the boys' product.

With a bit of development they placed an order

for 1,200 Harris The Hippos.

Karren, from the same retailer?

I'm afraid they weren't impressed with the pitch. No orders.

And the large department store?

Well, they really didn't understand the point of the product

and as a result, again no orders.

Nick, the department store?

I regret the same outcome. No orders.

Right.

Now the international childcare chain, how did they do there?

They didn't like it as a bottle feeder

but they liked the novelty of it.

On that basis, with a bit of development,

they're going to go for 4,000 units.

Right, so so far

I've got 5,200 units to the boys. And Karren?

Well, um, explained by Haya in the pitch,

they thought it was a really good concept. They liked it.

They placed an order for 7,500 units.

There you go, ladies. There's another little lesson to learn.

And that is that everybody should do what they're best at doing

and clearly the design is your forte and a good project manager

will sometimes use and deploy the right person for the right job.

It looked like in this particular case, Haya did a very good job.

You've got a lot to thank her for.

I'm going to thank you now, with your treat.

You're going off to learn the art of street dance,

which is very popular amongst people of your age, I believe.

There's some fella called Ashley from Diversity who is going to teach you all of this stuff.

OK?

So go off and have a good time,

popping and locking.

-I'll see you on the next task.

-Thank you very much.

Oh, my God!

THEY TALK OVER EACH OTHER

I think we need to thank Haya.

I think you know the rest of the routine now.

When you come back in, explain to me what you think was the reason for the failure of this task.

Off you go.

Here they are!

So, guys. We are going to teach you a dance routine today.

First move, you're going to go...bounce. Bounce.

Down to the floor. Look. Back. Knee. Knee. Lift.

I can't believe that my idea made us win the task and get the treat.

With Diversity!

-Lift up, like this. Hmm...

-Who was project manager? Mmm...

Concentrate.

Five, six... Five, six, seven, eight.

Da-da da-da da-da-da. Step, step.

-Yes!

-ALL: Woo!

All right. Let's go.

Product was wrong.

I think Lord Sugar and the retailers both liked my book idea better, which you dismissed.

And Ben, I don't mean this in a bad way,

-but I struggle to see what you brought to the task.

-What I brought to the task?!

-What did you contribute?

-What did you contribute?

-The concept of the product. The colouring.

The pitches. I had strong views about the USP of the product.

There is so much friction throughout the team at the moment. It's unreal.

Harry M is just getting on everybody's nerves.

-You're extremely disruptive.

-I didn't like the concept

of that as a bottle insulator and I still don't like it.

-You were chucking your toys out of the pram. We were getting on with it.

-I was trying to make you see sense.

-Can you send the candidates in, please?

-Yes, Lord Sugar.

Lord Sugar will see you now.

The failure of the task was that you sold 5,200 units

and the girls sold 7,500 of their units. That's why you lost.

It's got a lot to do with the fact that perhaps the presentation wasn't good enough.

And you, Lewis, decided you were going to do the pitching.

-Yes, Lord Sugar.

-What made you do that?

-I was thinking, I think I could do something,

buying and negotiating is sort of my thing.

-I thought, I'll go for the first pitch.

-Lewis, Lewis, Lewis.

I told all of you that the key to this thing is to choose

the right person from the team to do the right job.

What I'm trying to get down to is understanding why you didn't

think amongst your colleagues here are some of them who are a little more eloquent than you

in presentation and allow them to do it?

I just don't want to sit back and like, sort of,

just sit in the background and do a demonstration or hold the sign.

-I wanted to contribute more.

-Were you glory hunting a bit?

-Erm, yes.

-Completely.

-Yes, you were glory hunting?

-I thought you meant glory for the team.

-Glory for yourself.

No.

Another problem that I had with the project manager was that I wanted to go for my book...

When I spoke to the manager that we were pitching to, they said it was a good product

and they would be keen on it. I think you were crazy to ignore that.

All our eyes diverted to this multi-purpose...

-My...

-Harry, you made the task very difficult for everyone.

And it was a bit like having an enemy from the opposing team

in your own team trying to disrupt the harmony at any given point.

Harry, what do you think your input was?

I really wanted to push this concept of familiarity.

I think it was quite a unique innovation.

This could be a repeated feeding tool that a baby becomes more familiar with the feeding process.

The logic behind it was some kind of psychological effect on the child?

Ben and Harry were shouting at Lewis, saying, "No, it's an insulator."

As a team, I went with Ben's, Harry's and James's decision

that we were going to go for the insulator. I agreed with the insulator.

We saw the great aspects you were thinking of. We took that on board.

But just because it wasn't the main idea, you seemed to have a tantrum about it.

I fought my corner. I don't think that was the unique selling point. I think we should have focused

-on the psychological, innovative concept of the product.

-It's not a bad idea, you know.

Right, who was responsible for formulating the packaging?

-That was myself, Harry and Ben.

-So you two did the pitches, sent them over...

-Which I was more than pleased with.

-So what did Ben do?

I don't mean to be mean but I don't actually know. He helped me with the packaging.

Lewis, what more could have I done that would have made you happy with my performance?

When I went to the casting, I sat there, I made notes, I asked questions...

You asked the question for a baby model product, what do you do in your spare time.

Gentlemen, there's a lot of conflicting differences here.

It gets down to the situation where Lewis as the team leader, you have to decide

which two people you want to bring back into this boardroom.

I'm going to bring back Harry M and Ben, Lord Sugar.

Well, we'll find out the reasons why shortly.

James and Harry H, go back to the house

and I'll be speaking to you on the next task, OK?

-Thank you, Lord Sugar.

-OK.

I'm going to have a little chat here with Nick and consult with Karren

but, as you know,

the process is that one of you will be leaving today, OK?

All right, off you go.

Well, a fiery bunch.

Lewis...is enthusiastic, which is a great, great gift.

Nothing wrong with enthusiasm but perhaps you shouldn't try and take too much of the limelight.

I think that is one of the traps that unfortunately young people fall into.

Clearly, Harry M is not popular.

I have to decide whether he's not popular because he's persistent

or because he's an irritant and can't work with people.

The one quiet voice, actually, was Ben.

He hasn't put himself forward for anything so far on both tasks.

He just maybe wasn't given a chance to shine.

-'Can you send the candidates in?'

-Yes, Lord Sugar.

Lord Sugar will see you now.

Lewis, why have you brought these two fellows in, then?

Let's start with Ben.

To be honest, I'm confused with what Ben actually contributed on the first day

and I think that every single task you give us, you give us an opportunity to shine,

and I don't think that by this task you used that opportunity as well as you could have.

The personalities we've got in the group, they're really strong.

I take a sort of relaxed approach to working.

I don't show myself as much.

I don't stand up and shout like others do in the group.

-Did you mean calm or do you mean relaxed?

-Calm, sorry, Nick.

There's being calm and then there's standing back

and letting people do the work.

I didn't stand back and let people do the work. I contributed.

What's Harry doing here?

Basically, Lord Sugar, regardless of his contribution towards the task,

I think that his attitude stinks.

I can't even use a word to describe how he behaves towards us.

Rude doesn't even fit in.

I didn't feel I was being listened to and I felt I had to repeat myself

again and again and again and if he had taken the time

to listen to what I had to say, I wouldn't have been so much of a bulldozer,

but I felt the team was going in the wrong direction.

The thing is, Harry, that, you know,

you can't, on the one hand, claim

that most of this, or quite a lot of this was your idea

and then tell me across the table that he didn't listen to you.

Because there it is.

-When it came down to the USP, I was adamant...

-The whole team didn't listen, it was a team decision.

-How about letting him speak?

-I was very adamant

that the only unique thing about this product is the fact the whole feeding innovation...

-I got that.

-Lewis didn't listen to me and I had to repeat, repeat, repeat.

But it's sitting here in front of us, so someone must have listened.

I think that he's all about himself and I think you want someone

-who works as a team and I don't think Harry can do that.

-Lewis, Lewis,

I've heard enough to have concluded myself

that Harry has contributed something so, you know,

I would hate to think that you're bringing people back in here

on personalities because, the thing is this,

I'm the one that susses that out.

But, Harry, if you do have a kind of personality

which doesn't allow you to work with people,

then you ain't gonna work...long-term.

Lewis, I just want to make sure that you are here in this process

for the right reason.

And I do hope that you, or anybody else,

is not trying to hog the limelight and in doing so...

..spoiling the chances of the team because you do come across that way.

So what's the reason for the failure of the task?

The reason for the failure of the task I think was mainly the...

the...the middle pitch which I delivered.

I did stumble and I just didn't perform as well as I could have.

I will hold my hands up and accept the blame for that,

for the middle pitch.

Ben, one more chance here.

You shouldn't fire me because I've got the business experience. I've run my own business,

I started out at the age of 13. I'm very passionate.

I've done a lot of highly recommendable things

-such as working for my local council, demonstrating what I can do.

-Mm.

Harry, why shouldn't I fire you?

To be honest, Lord Sugar, I'm very confident in my performance to date.

I may not have had the smoothest ride

but I feel I've definitely shown some glimmers of hope

that I can be somebody who can learn and develop to be a very strong and prominent businessman.

Lewis, same question.

I've got the experience in how businesses work,

and I think that throughout this whole process,

-I could really blossom.

-Mm.

OK, listen, gentlemen. I'm going to summarise now.

I think I've had enough. It's been difficult

to try and understand which of you should be leaving the process today.

And I will start off by saying that, once again,

endorsing the fact that you must never underestimate

your achievement in getting here, first of all.

Ben, you seem, from the past two weeks,

to be somebody that has been, you know, eager to assist

but has not come up with, in my opinion,

at the moment, any kind of inspirational ideas.

Lewis...

I like your spirit.

But the decision to pitch...

..was disastrous.

Harry, I've heard a lot of what you've contributed in this task.

It makes sense

but you're not liked.

Which is not a nice thing.

Balancing up this very difficult decision I have to make,

I'm going to have to say that...

..with regret...

-Ben, you're fired.

-Thank you, Lord Sugar.

I've left you in, Lewis,

because you may have taken on a little bit more than you can chew,

but I feel you deserve to stay.

Harry, if this continues, then no matter how good you are,

it's going to be difficult for me to allow you to remain in the process.

Both of you, take it on board, because I'll be watching you.

Go back to the house. I'll see you on the next task.

Lord Sugar didn't get to see the best of me.

I felt that he didn't like my calm, relaxed approach.

Unfortunately, I didn't get time to show him what I can actually do.

-I hope it's not a double firing because I have a feeling it is.

-Don't say that!

Nothing better than a double firing!

-Hello!

-Oh, my God!

-Lewis!

-Hello.

That was absolutely awful.

Lord Sugar went, "From what I've seen, the team do not like you."

So... he said, "Going forward, you are a strong candidate,"

he said, basically, "Just get on with the team. You're in a house of 10 people. Just make sure it happens."

I know we get on in the house, now I'm really gonna make sure that transpires in the task.

Now just 10 candidates remain in the fight to become Lord Sugar's Young Apprentice.

-KNOCK ON DOOR

-Next time.

You are going to make flower arrangements

and sell them to the public.

Roses are red, violets are blue, come and have a look, we'll do a good deal to you.

-Hopes blossom...

-Go, go, go!

-Raising your voice isn't going to make us count faster. We're doing it.

-We can sell you all of this for £125.

-What?

That didn't impress me at all.

-Oh, no.

-..then wilt in the heat.

Every single one of you here

should be capable of doing those numbers, no? You're fired.

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