Parent and Baby Young Apprentice


Parent and Baby

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Transcript


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It's an education like no other.

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I don't care what background you come from,

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whether you're upper-class, middle-class.

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The only class I am interested in is finding someone who is first class.

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From all over the country 12 of Britain's youngest

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and brightest business brains have come to London.

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I love to encourage young people like you to see

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whether you've got that spark of genius in you.

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Go, go.

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Aged 16 and 17, all have a passion for business.

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£2.25 final offer.

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They will compete for a life changing prize worth £25,000.

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I've some amazing news.

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To kick-start a business career.

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Don't try and pretend that you know it all because, believe me,

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it would be embarrassing.

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To succeed they will have to impress the boss.

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This is not a talent show.

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In charge of a vast business empire, Lord Sugar started his career

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while still at school.

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Now he's on the hunt for his next Young Apprentice.

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Could I speak? It's impossible for us to go to a market.

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Can you please listen to me! Ssh!

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Closed.

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To win, they must work as teams...

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Yes!

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..but shine as individuals.

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Guys, stop trying to shift the blame.

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Oh!

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That wasn't me.

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In the end, there can only be one Young Apprentice.

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You're fired. You're fired. With regret, you're fired.

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Previously on Young Apprentice...

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Wow!

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..12 teenage candidates came to London.

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This is the life.

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Then it was down to business.

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I want you to come up with a range of your own frozen treats.

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The girls' team picked fruit.

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Would you like a treat? Come on. Treats.

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The boys became pushy pirates...

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Ahoy there! Would you like to try our frozen goods?

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..but froze their prices too low.

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That's cheap, innit?

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The girls took customers for a ride...

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£4.70, madam.

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..and turned soft ice cream into hard cash.

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I can't believe you have to pay for a cone.

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In the boardroom the girls scooped the first win.

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You made £708.

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James got a frosty reception.

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If anybody had taken notice of you, you would have lost not by £100, but by about £300.

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Harry H kept his cool.

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I took a huge role in leading this team.

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No-one was confident enough to step up to it.

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But Mahamed got heated...

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I was pushing for sales. I was pushing for sales.

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You sold £62 of the stuff. You're fired.

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..and his dream of winning melted away.

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Now 11 remain to battle it out to become the Young Apprentice.

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7am.

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PHONE RINGS

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Good morning, Harry speaking.

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'Good morning. Lord Sugar would like to meet you at the Royal College of Art.

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The cars will be with you in 20 minutes.

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Thank you. Have a great day.

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20 minutes at the Royal College Of Art.

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What is the Royal College Of Art?

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20 minutes. Royal College Of Art.

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I absolutely hate art.

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I did art at GCSE, but it wasn't really my thing.

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I always used to get the lowest grade in art and I think they used to sort of give up.

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Creating a product or something like that will be interesting

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because that's innovative because you are creating something from fresh.

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Something that was your idea, that as a team, our idea,

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and there is something revitalising about something like that.

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If I was to step up to project manager I would have no messing.

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If no-one else is going to do it, I will do it again. I'm not bothered because I think that

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by the end of the other task it was getting to the point

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where people understood that you need to listen to your leader.

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The Royal College Of Art.

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One of the world's most influential schools of art and design.

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Good morning.

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ALL: Good morning, Lord Sugar.

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Here we are in the Royal College of Art.

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This place was the birthplace of many a great design idea -

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in fact, design ideas that came from people not much older than yourselves.

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Your task this week is to design an exciting new

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product for the parents and baby market.

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Tomorrow you will pitch your product to three leading retailers.

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I'm going to leave the teams as they are. Boys and girls.

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The team that comes back with most orders will win,

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and in the losing team, one of you will be fired.

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There are thousands of products that have

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already been designed for this lucrative market.

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Be very creative. Good luck. I'll see you in a couple of days' time.

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Two days to create a new product for the parent and baby market...

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..then pitch it to leading retailers.

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I'm going to talk to you about babies.

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First a hands-on lesson in parents' needs.

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Hold it on your arm. Right.

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Can you feel how heavy that baby is?

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-Yes.

-That is probably the weight of a baby that age.

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It can't yet hold its head up

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so you have to be very careful to hold its head up at all times.

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There's one thing babies do all the time and that's fill their nappies.

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Lots of times. Ten times a day probably. In a year that could fill 40 black sacks.

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Would you have to change a nappy every time or could you leave it for a bit?

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Baby basics covered, next job - choose a leader.

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Lewis, you would be good on this. because you are enthusiastic and it's all about the creative...

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One of my key points is creativity. I'm happy to learn and represent you guys to the best that I can.

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-Are you putting yourself forward?

-I'm happy to be project manager.

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I have got every single ingredient to make this fantastic

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cocktail of success.

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I have got everything what Lord Sugar is looking for.

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I'm letting you know from the start, I have a few ideas,

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but I'm not confident at all of the ideas.

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That's what your role is.

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I've got two younger siblings, a brother who's six, a sister who's nine

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and I sort of looked after them while they were growing up.

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Stepping up to lead the girls is 17-year-old fashion designer Gbemi.

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I design clothes - sort of the same line of design in general.

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Also, I'm good at speaking in large groups. With the pitching side I will be good with that.

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I'd also like to put myself forward for project manager.

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As you all know I design guitar straps.

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Anybody else?

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Yeah. I was going to say if no-one else is interested I'm up for it.

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But I don't think I'm quite as enthusiastic on this task as you specifically,

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so I will vote for Gbemi on this one.

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I'm voting for Gbemi.

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I will also be voting for Gbemi.

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Sometimes when people look at me they think I'm quiet, somebody who is reserved,

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but when you get to know me you'll see that I am quite out there,

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in your face, aggressive or intimidating, loud.

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But I believe that this is what helps me get what I want.

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It sounded like disposable nappies are an absolute pain

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when you are out and about, so I am thinking a sealable bag.

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-That shuts all the...

-Smell proof.

-Smell proof. Yes.

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I don't think people will put dirty nappies in their bag. I'm just going to say that.

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-I've got two ideas.

-I've also got ideas.

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I'm not sure how you'll react, but almost like a soothing sounds player for the baby.

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Could they not just put on a CD of soothing music?

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What would be a really good idea would be some kind of baby-grow

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that had more support up round the neck.

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My second idea, we could call it "The Baby Tub",

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almost like a miniature sized bathtub, that can be designed for the baby.

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Another idea I have is regarding language development.

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If we come up with some kind of book that you could either record you saying things to the baby

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or it could have nursery rhymes on it.

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It's called the iTeddy. That's been invented already.

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There's not one idea that's struck me that I'm confident to go with.

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I've been brainstorming. I have a few to throw out there.

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Next door, a first thought from 16-year-old Lizzie.

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If you have your arm... You know. Worst hand ever.

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But if you have some form of cushion

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so this takes the weight of the baby's head.

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We could have memory foam so when the baby's lying on it, it goes in the shape of its head.

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You've got two almost pads, with an elastic strap, slide-on,

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for mothers, fathers, grandparents.

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It's easily transportable. So the baby's head is supported.

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Are we certain that our concepts are going to be support and comfort?

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Support for the baby, comfort for the mother.

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Midday.

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Cradling their cushion idea, the girls head off.

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-I think we've got a good product.

-I like that idea.

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We've just got to go about refining it.

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Also on the road, but no closer to a solution, the boys.

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You're completely opposed to any other idea just so that your idea would get credit.

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-I'm not.

-Yes, you are.

-I'm just being realistic about the ideas.

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Sweet Dreams was a ludicrous suggestion,

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that someone could buy a CD of soothing sounds, or whatever you want to call them.

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West London. A parent and baby store.

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-That's the thing you're talking about.

-Smaller than that.

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So a portable version.

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A chance to check out the competition for baby cushions.

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Have you come across anything which is like a cushion to rest the baby's head on?

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Yeah, I'll show you.

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Could that idea be condensed down into a smaller version,

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maybe something that could be put in a handbag?

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Yeah, that would be good. I think there is a market for this.

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Thank you very much.

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What we know is it's a popular product so there is demand for it.

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We need to get real and think about what we're actually here for.

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A department store, and for the boys, back to nursery.

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Look at this. It's £11.

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What is it?

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Where are the accessories?

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Still not agreed, a chance to test ideas on a manager.

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What about a babygrow that was more supportive around the neck?

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Not something I would initially think would do so great.

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What would you think of a book that has pictures in it

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but the parents can record their own version of the story?

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I'd be interested in the book. Anything that lets parents be more involved with the children.

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My idea was a water bottle that's got a toy round it.

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A hippo where you can store a reserve bottle inside.

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Or maybe a sort of drinks carton which is a toy?

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Do you think people would buy that?

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Is it something you could see fitting in alongside other product?

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-It's a great idea.

-We should definitely go with that concept.

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Thanks very much. Bye.

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-I really like it.

-I do.

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And we can't say anyone thought of it. We all thought of it together.

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Amongst the group, there's really quite a strong sense of competition.

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I can see you starting to steal the whole credit.

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It's all about ownership. "That was mine." "It was my idea first."

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-It was my idea.

-Harry, it wasn't your idea whatsoever.

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Who cares whose idea it is? It's a good idea. We'll win with it.

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3pm.

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Could we get a picture of Brandon?

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Toy bottle-holder agreed,

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the rest of the boys cast toddlers to model it.

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What are Samantha's interests? Does she like dancing or toys, rattles?

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She likes swimming. She's swum since she was 11 weeks old.

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Right. Does she fidget? Will she sit?

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She's quite chilled out.

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Dirty nappies and crying babies, you know, not my sort of style

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but I'm looking forward to the creativity of it.

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Make some funny faces, Ben. You can do it.

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THEY CHUCKLE

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-It's not working, is it?

-Um, OK.

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Ah! Look at her smiling!

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On the girls' team, a search for the best baby,

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to go with their model mum.

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He looks like he wants to get away!

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BABY CRIES

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Hello, gorgeous. How are you? Ah!

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Fantastic.

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Out of all of the children, Beth was the one who was the most calm.

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How can you have a really white, pale baby

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with a mother who's dark-skinned?

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I do completely get the concerns with skin colour

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-but I think Beth is the right child to make the product look best, actually.

-You're right.

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Hi, there. Nice to meet you. Come in.

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For the rest of the girls, time to brief their product designer...

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It's a sling that has foam inside.

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..on the cushion support, now called Comfy Curve.

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-It's a bit like a sleeve.

-Yeah.

-Put your hand inside the sleeve,

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then put the baby on top and away you go.

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I'm excited now. Comfy Curve, the bestselling parent-child product.

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We'd like to create some sort of toy and animal in which a bottle can be stored.

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With their designer, the boys get down to detail.

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-It has to be insulated inside.

-Definitely. Like, heavily insulated.

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All it needs now is a child-friendly animal.

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First of all we thought of a panda. Sorry, a hippo, but we didn't really like that.

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-A panda can't be multicoloured. That's all I'm going to say.

-OK.

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-A multicoloured monkey?

-I don't like monkey.

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-I think a monkey will be quite intimidating.

-What else is there?

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Elephant, Ellie The Elephant.

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What would be the easiest shape for practical reasons for the actual bottle.

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Something like a hippo or a rounded...

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Just a nice, friendly, smiling hippo.

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Earlier in the day I came up with the concept of a hippo.

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Since then, over seven hours, we've gone through a snake, a panda,

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an octopus, and at the end of the day we're back to the hippo.

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I think this is reflective of Lewis's project management style.

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I think from what you've told us, we can create a product around your concept.

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-No problem. Thanks, guys.

-Cheers.

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Designers briefed, prototypes will be made overnight.

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Heading back to the house, a chance for Gbemi to check in on her team.

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-Hi, it's Hayley here.

-I just want to know what you got up to today. What have you done?

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We went to the casting. We got the child.

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-She's called Beth. She's eight months.

-What parents did you choose?

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We picked Robert and we also picked Nicky.

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-What colour's the baby?

-The baby is the same colour as the father.

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But I can trust you there is...

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LAUGHTER DROWNS SPEECH

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-Gbemi, Gbemi, let me explain to you.

-Sorry. Hold on, hold on.

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What were the options? What colour was the other baby?

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About the same colour as the mother but they didn't look right together and he was fidgety.

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-What colour's the hair? Can I know what colour the hair was?

-Not blonde, not blonde!

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-It's got a very little bit of light hair.

-Light?

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THEY LAUGH

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Oh, my gosh!

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Gbemi, you're our project manager. Please can you take hold of the situation and compose yourself?

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Don't tell me now to take control of the situation that you made decisions for.

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What do you want me to take control of? Change the colour of the baby?

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Give it a tan? What do you want me to do?

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I appreciate you find it funny but please just listen to the sound reasoning to the choice.

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'It's too late now. You picked the model so let's get on.'

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-What else have you done today apart from that?

-That's it.

-OK. Thank you.

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You know, bye.

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THEY LAUGH

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I'm hoping that she's going to be the project manager that I really hope that she is,

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you know, controlled and professional and reasonable.

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And then we can explain to her why we made the decision that we did.

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8am.

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-Hello. Is this for Team Kinetic?

-Yes.

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Ooh!

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For the girls, a first look at Comfy Curve...

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ALL: Ooh!

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It's quite a nice colour.

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..their cushioned baby support.

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-The baby will definitely fit in there.

-I quite like that.

-I like the material a lot.

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Brilliant.

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And Harris The Hippo, the boys' toy bottle-holder.

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Are you happy with it? You can see how thick that is

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so we can keep the bottles hot for milk and keep things cold.

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I can imagine a toddler taking that and the mum can feel safe that they can hold that and drink.

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It's just cuddly and, like, grr!

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Today, teams must complete their packaging designs

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then pitch to three leading retailers.

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Regarding the pitch, I'll be delivering the pitches

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and then together you will be demonstrating the product.

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-I would like to also lead the pitch.

-Can I bring into the equation Zara? I think she'd be really good.

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I think she speaks at a good pace which is very understandable.

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-I'd be confident with you leading the pitch.

-Is that OK?

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Although I may be leading the pitch we are all going to work together to create the pitch.

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Is that OK?

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What do you two think about the pitch?

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I think it's a complete wrong decision having her.

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I think we should give her a call and let her know we have concerns.

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PHONE RINGS

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Hello.

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-Hi, is that Gbemi?

-Yeah.

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We're very concerned about the pitches.

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Did I not ask everybody if they were OK with the decision? Everybody nodded.

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I personally think that to lead the pitch should either be Haya or Zara.

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We've made the decision. That's what we're going to go with.

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Gbemi, we just feel a duty to let you know.

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-OK, thank you for letting me know.

-Thanks for calling.

-That's fine.

0:21:160:21:20

That's very fine. Thank you.

0:21:200:21:22

She's not going to back down.

0:21:220:21:24

I made the decision I'm going to be pitching, so I would say the best thing to do is just help.

0:21:240:21:29

10am.

0:21:300:21:32

OK, shall we bring Tracey and Brandon through?

0:21:320:21:35

Shooting pictures for the boys' packaging,

0:21:350:21:37

16-year-old professional photographer Harry H.

0:21:370:21:41

His face is looking brilliant.

0:21:410:21:44

-I like that last one.

-I like it.

0:21:440:21:47

-Everybody happy?

-Definitely happy with them. Brilliant.

0:21:470:21:50

Don't forget Harris. Don't leave him behind.

0:21:500:21:53

What I'd like to try is a minimalistic style of shot.

0:21:530:21:57

We're trying to appeal to a modern mother.

0:21:570:21:59

Calling the shots in the girls' studio, 16-year-old filmmaker Zara.

0:21:590:22:05

I'd like to keep as much colour in it as possible.

0:22:050:22:07

Everyone smile at Beth.

0:22:100:22:11

And everyone smile at me.

0:22:120:22:14

What I was going for in the pictures was a very fresh, clean look,

0:22:140:22:17

that made the product look its best.

0:22:170:22:19

I really hope that our sub-team recognise that.

0:22:190:22:22

Waiting for the photos, project manager Gbemi.

0:22:220:22:25

There's an obvious...

0:22:300:22:32

The woman's black. It doesn't make sense.

0:22:320:22:37

Even the daddy is quite tanned.

0:22:370:22:40

He looks like he's been to Spain for some time at least.

0:22:400:22:43

I am very upset that the team didn't confirm with me when they picked the models

0:22:430:22:47

because the family just doesn't go together.

0:22:470:22:49

We're going to have to try and make it as good as possible.

0:22:490:22:53

It looks like the pictures have arrived.

0:22:560:22:58

On the boys' team, with packaging design almost complete...

0:22:580:23:02

That is amazing!

0:23:020:23:05

They're quite good photographs.

0:23:050:23:08

All they need, a unique selling point.

0:23:080:23:12

I want three clear bullet points to say makes feeding fun and familiar,

0:23:120:23:17

and maintains bottle temperature for six to eight hours.

0:23:170:23:21

I don't think I like 'makes feeding fun and familiar'.

0:23:210:23:24

Parents know how feeding is, they know it's a nightmare.

0:23:240:23:27

This makes it crystal clear what the whole purpose of the hippo is.

0:23:270:23:31

-The whole purpose of the hippo is the insulation.

-It's not.

0:23:310:23:36

The key issue is mealtime. It's a nightmare to get babies fed.

0:23:360:23:39

It's a fun hippo distracting them

0:23:390:23:41

and every time they've got that fun hippo in front of them.

0:23:410:23:44

That is the key concept.

0:23:440:23:46

Harry M hasn't really shut the hell up about this familiarity thing.

0:23:460:23:50

In terms of being our only unique selling point, it's not that at all.

0:23:500:23:55

It's the fact that we do have a product that insulates.

0:23:550:23:59

This product is a new product that's going to sell.

0:23:590:24:03

-There are already bottle warmers.

-But not a mobile one.

0:24:030:24:08

Packaging done, it's time to talk shop with the retailers.

0:24:100:24:15

If we can't even demonstrate it correctly

0:24:170:24:19

then there's no way anybody is going to want to place an order with us.

0:24:190:24:23

First stop for the girls, department store John Lewis,

0:24:260:24:30

with potential for a big order.

0:24:300:24:33

Comfy Curve is...provides comfort,

0:24:370:24:42

control and care for both you and, and your baby.

0:24:420:24:46

It's a portable device which is also washable and detachable.

0:24:470:24:51

Comfy Curve is easy to wear, easy to take off and also adjustable.

0:24:530:24:56

So what do you use it for?

0:24:560:25:00

When you've done a pitch and you've finished,

0:25:020:25:04

the worst question you can ever be asked is what does your product do?

0:25:040:25:08

Really bad news for them.

0:25:080:25:10

First for the boys, JoJo Maman Bebe,

0:25:140:25:17

specialist chain of child and baby boutiques.

0:25:170:25:20

So, hello.

0:25:230:25:24

Pitching, 16-year-old team leader Lewis.

0:25:240:25:27

It's a fun cartoon character based... based upon, you know, a hippo.

0:25:270:25:32

It will be easy to clean, an easy-to-clean bottle-holder,

0:25:320:25:36

which is significantly more hygiene to drink from.

0:25:360:25:39

Very often in public places for parents there aren't facilities available

0:25:390:25:43

to boil the children's drinks. Nor do they...nor... Sorry.

0:25:430:25:49

Nor do they provide somewhere where the cool drinks can stay cool.

0:25:500:25:55

We will also, um, come up with a whole different ideas

0:25:550:25:59

so the whole chain is actually not available for other options.

0:25:590:26:03

We'd all be happy to answer questions you guys have.

0:26:030:26:06

At JoJo we don't do a lot of very cartoony type animals. It's not kind of our sort of look.

0:26:060:26:13

But it is a nice-looking thing

0:26:130:26:15

and I take your point about the toy aspect of it.

0:26:150:26:18

I think that pitch went really well.

0:26:200:26:23

I wouldn't say really well.

0:26:230:26:25

If I was them, I wouldn't order one.

0:26:270:26:29

I do think it's a good product but the pitch was woeful.

0:26:290:26:33

Do you two mind if I lead the next one? Harry, you can lead the next one.

0:26:340:26:39

Er...

0:26:390:26:41

Um, well, at the end of the day it's your decision.

0:26:430:26:46

I'd love to do it, but I mean if you want to go for it, go for it, mate.

0:26:460:26:52

OK, we're just here now so see you in a second.

0:26:520:26:54

If we muck this up then we are gone.

0:26:540:26:59

The department store.

0:27:030:27:05

A fun cartoon-character-based, based, um...

0:27:070:27:11

So it makes the child familiar.

0:27:110:27:13

From our market research we have discovered

0:27:130:27:15

that parents from all over are on the hunt from something which is...

0:27:150:27:19

Which in...which... Sorry, which can insulate the bottles

0:27:190:27:23

and is portable to take with them for when they're on the move.

0:27:230:27:26

If they drink with this, it would just slip,

0:27:260:27:28

whereas with this it's a hard rubber grip.

0:27:280:27:32

-The idea is that the baby holds that?

-Yes.

0:27:320:27:35

It's more for the parent to actually hold it and when it goes to feed the baby,

0:27:350:27:39

the distraction of the feet and the whole hippo concept

0:27:390:27:43

will distract the baby from the ominous task of what is feeding.

0:27:430:27:47

I'd just like to thank you all for your time.

0:27:490:27:52

-Thank you.

-Thanks very much.

0:27:520:27:55

I just, I just don't want to do the next pitch, guys.

0:27:550:27:58

I've done two and it's enough. I'd like to give someone else the opportunity.

0:27:580:28:02

At the boutique chain, the girls.

0:28:030:28:06

Comfy Curve is comfortable, it's controllable

0:28:080:28:12

and it provides care for both you and your baby.

0:28:120:28:16

It's detachable, it's compact and also you can wash it.

0:28:160:28:19

It's cheap, it's hand-able and you won't have to buy it again.

0:28:190:28:23

It's actually not super-clear what that actually does.

0:28:230:28:28

I just think that if you feel that you could do a better pitch

0:28:340:28:37

then you should pose that question to Gbemi.

0:28:370:28:40

I just want to have the best pitcher pitching.

0:28:400:28:42

I would love to lead the next pitch.

0:28:420:28:45

Before we go in, I would just like to ask

0:28:500:28:52

if I could possibly take over for this pitch.

0:28:520:28:54

If you feel that you're truly confident and able to deliver this pitch...

0:28:540:28:59

You are, or you wouldn't put yourself...

0:28:590:29:01

-To be honest, I am confident.

-You should definitely lead this pitch.

0:29:010:29:04

Final stop for both teams...

0:29:080:29:11

..global giants in the parenting market - Mothercare.

0:29:130:29:17

First in, the girls.

0:29:180:29:20

This product, Comfy Curve,

0:29:220:29:24

is designed for babies between the age of zero to eight months.

0:29:240:29:28

It is the new and useful product that will help

0:29:280:29:32

both mums, dads and grandparents with carrying the baby, supporting the baby

0:29:320:29:37

and also feeding the baby.

0:29:370:29:39

It's very small, it's compact. You can just put it in your handbag,

0:29:390:29:43

go to the park, go to a restaurant and carry your baby whenever you want.

0:29:430:29:47

It is a product that we all think would fit perfectly throughout all your stores internationally.

0:29:470:29:53

I really liked it. I actually really do like it

0:29:540:29:57

and I'm happy I took the decision to let you do it.

0:29:570:30:00

-Well done, girls.

-ALL: Team Kinetic. Woo!

0:30:000:30:03

I know you think, "God, who is this nutter in the corner?"

0:30:050:30:08

I've said this again and again but we need to focus on the familiarity.

0:30:080:30:12

Insulation and toy is our USP, that is what the product is.

0:30:120:30:16

I've just made this point and we'll see in the boardroom who was right.

0:30:160:30:20

There's no need for comments like that, Harry.

0:30:200:30:23

You're seriously like a baby spitting out your dummy.

0:30:230:30:25

-Go and get a grip, will you?

-No need to get aggressive, Lewis.

0:30:250:30:29

You're getting aggressive. "We'll see about this in the boardroom."

0:30:290:30:33

Lewis, how am I being aggressive in any way?

0:30:330:30:35

Taking over the all-important final pitch, Harry H.

0:30:430:30:48

Harris The Hippo is the coolest and hottest hippo around.

0:30:480:30:52

Primarily it's an insulator

0:30:520:30:53

but also there's the factor of making feeding fun for a child.

0:30:530:30:57

The concept is that they will look forward to feeding time.

0:30:570:31:01

Whenever they see it they know it's feeding time and getting familiar with that is important.

0:31:010:31:06

Babies drink bottles for a short period of their life and then after that...

0:31:060:31:11

This can contain other brands of juice drink or water.

0:31:110:31:14

That was another point that our market research provided to us.

0:31:140:31:18

They want something that's going to last. Something that's 12.99

0:31:180:31:22

and they can use for two years is attractive to them.

0:31:220:31:25

-Thank you very much for your time.

-Thank you.

0:31:260:31:29

-I hope they order loads.

-I hope they order thousands.

0:31:290:31:32

-I'm not going back to that bloody cafe tomorrow.

-I know. Seriously.

0:31:320:31:37

I'm going to eat loads so I don't have to eat from there.

0:31:380:31:42

It's not the eating out I mind, it's losing the task!

0:31:420:31:46

Pitches over.

0:31:490:31:52

Tomorrow, the boardroom.

0:31:520:31:56

Good morning.

0:32:510:32:52

ALL: Good morning, Lord Sugar.

0:32:520:32:55

This task is all about coming up with a product,

0:32:550:32:59

and then pitching it.

0:32:590:33:01

It's quite simple, really.

0:33:010:33:03

It's the way that products are made. It's the way that the world goes round in the retail trade.

0:33:030:33:09

So we'll start off talking to the girls' team.

0:33:090:33:13

-Who was the project manager?

-That was me, Lord Sugar.

0:33:130:33:16

I put myself forward. So did Liz and Zara.

0:33:160:33:21

I never really properly put myself forward because I thought

0:33:210:33:24

if no-one else will do it then I will.

0:33:240:33:26

-You decided you would stand back for a moment.

-Yeah.

0:33:260:33:30

So was you happy with Gbemi as a team leader?

0:33:310:33:34

I was. I thought she was really good and decisive.

0:33:340:33:37

-This is your product here you came up with.

-Yes.

0:33:380:33:42

Tell me about it, apart from it looking like a Blackpool or West Ham scarf.

0:33:420:33:49

It's a sling strap to hold your baby,

0:33:490:33:52

to provide comfort for the wearer and support for the baby's head.

0:33:520:33:56

Yeah. It does look like a football scarf, actually.

0:33:560:33:59

I don't think we'll stock it in the West Ham shop.

0:33:590:34:02

The cushion will come in handy for going to sleep watching your team play.

0:34:020:34:06

Oh, you've started already!

0:34:060:34:09

Just to get an understanding of what's gone on,

0:34:100:34:13

-that's the packaging over there.

-Yes.

-Is that an adopted baby?

0:34:130:34:17

-That's what I failed to understand.

-Who chose all those three?

0:34:170:34:20

I was the one fighting for this baby and I'd like to explain to you why.

0:34:200:34:24

The child you see is eight months old.

0:34:240:34:26

She was the only one that fitted the age bracket of the product.

0:34:260:34:30

But there was a baby that could go with the family.

0:34:300:34:33

Me, Hannah and Gbemi were awaiting your phone call all day

0:34:330:34:36

then you ring us to say we have a black mother with a white child

0:34:360:34:39

and it's all confirmed. We laughed and thought,

0:34:390:34:42

"Why did you not ring up to verify the decision you were making?"

0:34:420:34:45

I told Zara I think the colour of the baby is going to be a big issue but she was very determined.

0:34:450:34:50

If you're marketing a product,

0:34:510:34:53

you start off at a disadvantage by showing a picture like that.

0:34:530:34:59

It's a mistake.

0:34:590:35:01

And it's a big mistake.

0:35:010:35:03

Now, we went to the retailers. Who did the pitches?

0:35:040:35:08

I did the first two and Hayley did the last pitch.

0:35:080:35:11

In our group everyone wanted to pitch

0:35:110:35:13

and Gbemi, the project manager, said, "I'm doing it."

0:35:130:35:17

-I didn't straight away say I'm pitching.

-I think you did.

0:35:170:35:20

Did she do a good pitch or not?

0:35:200:35:22

I think it could have been a little more engaging

0:35:220:35:25

-and smiling more and being more open about it.

-What did you feel?

0:35:250:35:30

Did you feel the buyers you were talking to were interested in your product?

0:35:300:35:33

They were engaged, especially when asking questions.

0:35:330:35:36

What about when they asked what do you use it for?

0:35:360:35:40

Did you think they were engaged then?

0:35:400:35:42

I never pinpointed that actual point, but when I...

0:35:420:35:45

You're telling me you went through a pitch

0:35:450:35:47

and at the end the woman had listened to you

0:35:470:35:50

and then she asked afterwards what is it actually used for?

0:35:500:35:54

I don't think I gave a clear enough description.

0:35:540:35:57

It's blatantly clear that you didn't if at the end of it she said, "What do you use it for?"

0:35:570:36:01

Obviously she didn't understand it.

0:36:010:36:03

OK, let's move on to the boys. Who was the project manager?

0:36:060:36:10

-I was, Lord Sugar.

-Good team leader?

-I would say Lewis was quite poor.

0:36:100:36:13

-He didn't make decisions well and was quite aggressive.

-He was indecisive.

0:36:130:36:18

His good points were that he was charismatic about the product,

0:36:180:36:21

in times when people were being extremely uncooperative...

0:36:210:36:25

Ben, what have you got to say?

0:36:250:36:27

I think Lewis done a good job. We've got big personalities and people wasn't cooperating.

0:36:270:36:32

All right. Look, we've ended up with the hippo here.

0:36:320:36:36

How did it evolve?

0:36:360:36:38

Basically we all had loads of ideas that were completely different to our final product.

0:36:380:36:43

I wanted to go for my book but that was dismissed by the project manager.

0:36:430:36:47

-Tell me about it.

-The product I came up with was a new kind of book

0:36:470:36:51

that as the story progressed the parents could record their own voice

0:36:510:36:55

and they could tell the stories so the children became familiar with the parent's voice

0:36:550:36:59

and the parents could include the vocabulary that they would like the children to pick up.

0:36:590:37:04

The practicality of that product that you're talking about...

0:37:040:37:08

I once woke up one morning and said, "I've just thought of a great idea, a car that runs off of water."

0:37:080:37:14

I'm being a bit facetious there, but what I'm trying to say is

0:37:140:37:18

was the product you thought of practical to implement and make for a good price?

0:37:180:37:23

-I was told it was possible they could produce something like that.

-Sounds good to me so far.

0:37:230:37:27

Can I just say, in the initial brainstorm I did not dismiss any ideas.

0:37:270:37:32

We went to the department store and we sort of got our inspiration from what was available.

0:37:320:37:37

Let's try and get some order in this so I can understand what's going on here.

0:37:370:37:41

I haven't got to the position yet as to how you came about choosing this thing here.

0:37:410:37:47

What happened was we were speaking to one of the sales assistants.

0:37:470:37:51

We had this idea of a friendly hippo, maybe a hippo with something inside it.

0:37:510:37:56

Lewis suggested a bottle that's also a toy.

0:37:560:37:59

-I said a bottle within a toy.

-OK, that's it. That's how we got there.

0:37:590:38:03

Brings a whole new meaning to hip flask.

0:38:030:38:05

What do people do with it other than keep things hot and cold?

0:38:050:38:09

It's a playful character that can be used as a toy they can have.

0:38:090:38:13

-Something to go to sleep with?

-Exactly.

-I used to go to sleep with a piggy bank.

0:38:130:38:18

All right, gents,

0:38:180:38:19

you got the same three retailers that the ladies had to pitch to.

0:38:190:38:24

Who decided to do the presentation?

0:38:240:38:28

I done the first two pitches. Can I also state,

0:38:280:38:30

after the first pitch, we all thought it generally went well.

0:38:300:38:34

-Harry M said he didn't think it went well.

-I didn't think the first pitch went well either.

0:38:340:38:39

-Who did the third one?

-Harry. Which was great.

-How did that go?

-Better. He's more professional.

0:38:390:38:44

OK, I think it's about time we find out how we all got on.

0:38:460:38:50

Look, ladies and gentlemen, one thing we did tell all the suppliers

0:38:520:38:56

is that all of these products will, of course, if they order them,

0:38:560:39:01

be subject to further development and safety approval and all that stuff.

0:39:010:39:05

Nick, let me know how the boutique childcare chain

0:39:050:39:08

got on with the boys' product.

0:39:080:39:11

With a bit of development they placed an order

0:39:110:39:14

for 1,200 Harris The Hippos.

0:39:140:39:16

Karren, from the same retailer?

0:39:200:39:22

I'm afraid they weren't impressed with the pitch. No orders.

0:39:220:39:27

And the large department store?

0:39:280:39:31

Well, they really didn't understand the point of the product

0:39:310:39:35

and as a result, again no orders.

0:39:350:39:37

Nick, the department store?

0:39:410:39:43

I regret the same outcome. No orders.

0:39:430:39:46

Right.

0:39:460:39:49

Now the international childcare chain, how did they do there?

0:39:490:39:53

They didn't like it as a bottle feeder

0:39:530:39:55

but they liked the novelty of it.

0:39:550:39:57

On that basis, with a bit of development,

0:39:590:40:01

they're going to go for 4,000 units.

0:40:010:40:03

Right, so so far

0:40:030:40:06

I've got 5,200 units to the boys. And Karren?

0:40:060:40:10

Well, um, explained by Haya in the pitch,

0:40:100:40:14

they thought it was a really good concept. They liked it.

0:40:140:40:19

They placed an order for 7,500 units.

0:40:190:40:22

There you go, ladies. There's another little lesson to learn.

0:40:250:40:30

And that is that everybody should do what they're best at doing

0:40:300:40:34

and clearly the design is your forte and a good project manager

0:40:340:40:37

will sometimes use and deploy the right person for the right job.

0:40:370:40:43

It looked like in this particular case, Haya did a very good job.

0:40:430:40:46

You've got a lot to thank her for.

0:40:460:40:49

I'm going to thank you now, with your treat.

0:40:490:40:53

You're going off to learn the art of street dance,

0:40:530:40:57

which is very popular amongst people of your age, I believe.

0:40:570:41:01

There's some fella called Ashley from Diversity who is going to teach you all of this stuff.

0:41:010:41:08

OK?

0:41:080:41:09

So go off and have a good time,

0:41:090:41:12

popping and locking.

0:41:120:41:15

-I'll see you on the next task.

-Thank you very much.

0:41:150:41:18

Oh, my God!

0:41:250:41:27

THEY TALK OVER EACH OTHER

0:41:270:41:30

I think we need to thank Haya.

0:41:300:41:32

I think you know the rest of the routine now.

0:41:320:41:35

When you come back in, explain to me what you think was the reason for the failure of this task.

0:41:350:41:42

Off you go.

0:41:420:41:44

Here they are!

0:41:500:41:54

So, guys. We are going to teach you a dance routine today.

0:41:540:41:57

First move, you're going to go...bounce. Bounce.

0:41:570:42:01

Down to the floor. Look. Back. Knee. Knee. Lift.

0:42:010:42:06

I can't believe that my idea made us win the task and get the treat.

0:42:060:42:12

With Diversity!

0:42:120:42:14

-Lift up, like this. Hmm...

-Who was project manager? Mmm...

0:42:140:42:17

Concentrate.

0:42:200:42:21

Five, six... Five, six, seven, eight.

0:42:210:42:25

Da-da da-da da-da-da. Step, step.

0:42:360:42:38

-Yes!

-ALL: Woo!

0:42:390:42:42

All right. Let's go.

0:42:420:42:44

Product was wrong.

0:43:030:43:05

I think Lord Sugar and the retailers both liked my book idea better, which you dismissed.

0:43:050:43:12

And Ben, I don't mean this in a bad way,

0:43:120:43:14

-but I struggle to see what you brought to the task.

-What I brought to the task?!

0:43:140:43:18

-What did you contribute?

-What did you contribute?

-The concept of the product. The colouring.

0:43:180:43:23

The pitches. I had strong views about the USP of the product.

0:43:230:43:29

There is so much friction throughout the team at the moment. It's unreal.

0:43:290:43:34

Harry M is just getting on everybody's nerves.

0:43:340:43:37

-You're extremely disruptive.

-I didn't like the concept

0:43:370:43:41

of that as a bottle insulator and I still don't like it.

0:43:410:43:45

-You were chucking your toys out of the pram. We were getting on with it.

-I was trying to make you see sense.

0:43:450:43:50

-Can you send the candidates in, please?

-Yes, Lord Sugar.

0:44:090:44:13

Lord Sugar will see you now.

0:44:150:44:18

The failure of the task was that you sold 5,200 units

0:44:260:44:30

and the girls sold 7,500 of their units. That's why you lost.

0:44:300:44:35

It's got a lot to do with the fact that perhaps the presentation wasn't good enough.

0:44:350:44:40

And you, Lewis, decided you were going to do the pitching.

0:44:400:44:45

-Yes, Lord Sugar.

-What made you do that?

-I was thinking, I think I could do something,

0:44:450:44:49

buying and negotiating is sort of my thing.

0:44:490:44:51

-I thought, I'll go for the first pitch.

-Lewis, Lewis, Lewis.

0:44:510:44:55

I told all of you that the key to this thing is to choose

0:44:550:45:00

the right person from the team to do the right job.

0:45:000:45:04

What I'm trying to get down to is understanding why you didn't

0:45:040:45:08

think amongst your colleagues here are some of them who are a little more eloquent than you

0:45:080:45:14

in presentation and allow them to do it?

0:45:140:45:16

I just don't want to sit back and like, sort of,

0:45:160:45:20

just sit in the background and do a demonstration or hold the sign.

0:45:200:45:24

-I wanted to contribute more.

-Were you glory hunting a bit?

-Erm, yes.

-Completely.

0:45:240:45:29

-Yes, you were glory hunting?

-I thought you meant glory for the team.

-Glory for yourself.

0:45:290:45:34

No.

0:45:340:45:37

Another problem that I had with the project manager was that I wanted to go for my book...

0:45:370:45:42

When I spoke to the manager that we were pitching to, they said it was a good product

0:45:420:45:47

and they would be keen on it. I think you were crazy to ignore that.

0:45:470:45:51

All our eyes diverted to this multi-purpose...

0:45:510:45:54

-My...

-Harry, you made the task very difficult for everyone.

0:45:540:46:00

And it was a bit like having an enemy from the opposing team

0:46:000:46:03

in your own team trying to disrupt the harmony at any given point.

0:46:030:46:06

Harry, what do you think your input was?

0:46:060:46:09

I really wanted to push this concept of familiarity.

0:46:090:46:12

I think it was quite a unique innovation.

0:46:120:46:16

This could be a repeated feeding tool that a baby becomes more familiar with the feeding process.

0:46:160:46:21

The logic behind it was some kind of psychological effect on the child?

0:46:210:46:26

Ben and Harry were shouting at Lewis, saying, "No, it's an insulator."

0:46:260:46:30

As a team, I went with Ben's, Harry's and James's decision

0:46:300:46:34

that we were going to go for the insulator. I agreed with the insulator.

0:46:340:46:38

We saw the great aspects you were thinking of. We took that on board.

0:46:380:46:43

But just because it wasn't the main idea, you seemed to have a tantrum about it.

0:46:430:46:49

I fought my corner. I don't think that was the unique selling point. I think we should have focused

0:46:490:46:54

-on the psychological, innovative concept of the product.

-It's not a bad idea, you know.

0:46:540:47:00

Right, who was responsible for formulating the packaging?

0:47:000:47:06

-That was myself, Harry and Ben.

-So you two did the pitches, sent them over...

0:47:060:47:12

-Which I was more than pleased with.

-So what did Ben do?

0:47:120:47:16

I don't mean to be mean but I don't actually know. He helped me with the packaging.

0:47:160:47:20

Lewis, what more could have I done that would have made you happy with my performance?

0:47:200:47:26

When I went to the casting, I sat there, I made notes, I asked questions...

0:47:260:47:30

You asked the question for a baby model product, what do you do in your spare time.

0:47:300:47:35

Gentlemen, there's a lot of conflicting differences here.

0:47:400:47:44

It gets down to the situation where Lewis as the team leader, you have to decide

0:47:440:47:50

which two people you want to bring back into this boardroom.

0:47:500:47:53

I'm going to bring back Harry M and Ben, Lord Sugar.

0:47:570:48:01

Well, we'll find out the reasons why shortly.

0:48:020:48:05

James and Harry H, go back to the house

0:48:060:48:12

and I'll be speaking to you on the next task, OK?

0:48:120:48:14

-Thank you, Lord Sugar.

-OK.

0:48:140:48:16

I'm going to have a little chat here with Nick and consult with Karren

0:48:210:48:25

but, as you know,

0:48:250:48:27

the process is that one of you will be leaving today, OK?

0:48:270:48:31

All right, off you go.

0:48:310:48:32

Well, a fiery bunch.

0:48:450:48:47

Lewis...is enthusiastic, which is a great, great gift.

0:48:470:48:53

Nothing wrong with enthusiasm but perhaps you shouldn't try and take too much of the limelight.

0:48:530:48:58

I think that is one of the traps that unfortunately young people fall into.

0:48:580:49:03

Clearly, Harry M is not popular.

0:49:050:49:08

I have to decide whether he's not popular because he's persistent

0:49:080:49:11

or because he's an irritant and can't work with people.

0:49:110:49:15

The one quiet voice, actually, was Ben.

0:49:160:49:19

He hasn't put himself forward for anything so far on both tasks.

0:49:190:49:23

He just maybe wasn't given a chance to shine.

0:49:230:49:25

-'Can you send the candidates in?'

-Yes, Lord Sugar.

0:49:310:49:34

Lord Sugar will see you now.

0:49:340:49:36

Lewis, why have you brought these two fellows in, then?

0:49:500:49:54

Let's start with Ben.

0:49:540:49:56

To be honest, I'm confused with what Ben actually contributed on the first day

0:49:560:50:00

and I think that every single task you give us, you give us an opportunity to shine,

0:50:000:50:04

and I don't think that by this task you used that opportunity as well as you could have.

0:50:040:50:08

The personalities we've got in the group, they're really strong.

0:50:080:50:11

I take a sort of relaxed approach to working.

0:50:110:50:14

I don't show myself as much.

0:50:140:50:17

I don't stand up and shout like others do in the group.

0:50:170:50:20

-Did you mean calm or do you mean relaxed?

-Calm, sorry, Nick.

0:50:200:50:23

There's being calm and then there's standing back

0:50:250:50:27

and letting people do the work.

0:50:270:50:29

I didn't stand back and let people do the work. I contributed.

0:50:290:50:32

What's Harry doing here?

0:50:340:50:36

Basically, Lord Sugar, regardless of his contribution towards the task,

0:50:360:50:39

I think that his attitude stinks.

0:50:390:50:41

I can't even use a word to describe how he behaves towards us.

0:50:410:50:44

Rude doesn't even fit in.

0:50:440:50:46

I didn't feel I was being listened to and I felt I had to repeat myself

0:50:460:50:50

again and again and again and if he had taken the time

0:50:500:50:53

to listen to what I had to say, I wouldn't have been so much of a bulldozer,

0:50:530:50:56

but I felt the team was going in the wrong direction.

0:50:560:50:59

The thing is, Harry, that, you know,

0:50:590:51:02

you can't, on the one hand, claim

0:51:020:51:05

that most of this, or quite a lot of this was your idea

0:51:050:51:08

and then tell me across the table that he didn't listen to you.

0:51:080:51:12

Because there it is.

0:51:120:51:14

-When it came down to the USP, I was adamant...

-The whole team didn't listen, it was a team decision.

0:51:140:51:19

-How about letting him speak?

-I was very adamant

0:51:190:51:21

that the only unique thing about this product is the fact the whole feeding innovation...

0:51:210:51:26

-I got that.

-Lewis didn't listen to me and I had to repeat, repeat, repeat.

0:51:260:51:31

But it's sitting here in front of us, so someone must have listened.

0:51:310:51:35

I think that he's all about himself and I think you want someone

0:51:350:51:38

-who works as a team and I don't think Harry can do that.

-Lewis, Lewis,

0:51:380:51:42

I've heard enough to have concluded myself

0:51:420:51:45

that Harry has contributed something so, you know,

0:51:450:51:48

I would hate to think that you're bringing people back in here

0:51:480:51:51

on personalities because, the thing is this,

0:51:510:51:53

I'm the one that susses that out.

0:51:530:51:57

But, Harry, if you do have a kind of personality

0:51:570:52:00

which doesn't allow you to work with people,

0:52:000:52:02

then you ain't gonna work...long-term.

0:52:020:52:07

Lewis, I just want to make sure that you are here in this process

0:52:080:52:13

for the right reason.

0:52:130:52:15

And I do hope that you, or anybody else,

0:52:150:52:19

is not trying to hog the limelight and in doing so...

0:52:190:52:24

..spoiling the chances of the team because you do come across that way.

0:52:250:52:30

So what's the reason for the failure of the task?

0:52:300:52:34

The reason for the failure of the task I think was mainly the...

0:52:340:52:38

the...the middle pitch which I delivered.

0:52:380:52:41

I did stumble and I just didn't perform as well as I could have.

0:52:410:52:45

I will hold my hands up and accept the blame for that,

0:52:450:52:48

for the middle pitch.

0:52:480:52:50

Ben, one more chance here.

0:52:520:52:54

You shouldn't fire me because I've got the business experience. I've run my own business,

0:52:540:52:59

I started out at the age of 13. I'm very passionate.

0:52:590:53:02

I've done a lot of highly recommendable things

0:53:020:53:04

-such as working for my local council, demonstrating what I can do.

-Mm.

0:53:040:53:08

Harry, why shouldn't I fire you?

0:53:100:53:12

To be honest, Lord Sugar, I'm very confident in my performance to date.

0:53:120:53:15

I may not have had the smoothest ride

0:53:150:53:17

but I feel I've definitely shown some glimmers of hope

0:53:170:53:21

that I can be somebody who can learn and develop to be a very strong and prominent businessman.

0:53:210:53:25

Lewis, same question.

0:53:250:53:27

I've got the experience in how businesses work,

0:53:270:53:30

and I think that throughout this whole process,

0:53:300:53:33

-I could really blossom.

-Mm.

0:53:330:53:35

OK, listen, gentlemen. I'm going to summarise now.

0:53:380:53:41

I think I've had enough. It's been difficult

0:53:410:53:43

to try and understand which of you should be leaving the process today.

0:53:430:53:47

And I will start off by saying that, once again,

0:53:470:53:51

endorsing the fact that you must never underestimate

0:53:510:53:57

your achievement in getting here, first of all.

0:53:570:54:01

Ben, you seem, from the past two weeks,

0:54:020:54:05

to be somebody that has been, you know, eager to assist

0:54:050:54:09

but has not come up with, in my opinion,

0:54:090:54:12

at the moment, any kind of inspirational ideas.

0:54:120:54:15

Lewis...

0:54:180:54:19

I like your spirit.

0:54:190:54:21

But the decision to pitch...

0:54:220:54:25

..was disastrous.

0:54:260:54:28

Harry, I've heard a lot of what you've contributed in this task.

0:54:320:54:38

It makes sense

0:54:380:54:40

but you're not liked.

0:54:400:54:41

Which is not a nice thing.

0:54:430:54:45

Balancing up this very difficult decision I have to make,

0:54:540:54:58

I'm going to have to say that...

0:54:580:55:00

..with regret...

0:55:060:55:08

-Ben, you're fired.

-Thank you, Lord Sugar.

0:55:100:55:13

I've left you in, Lewis,

0:55:220:55:24

because you may have taken on a little bit more than you can chew,

0:55:240:55:27

but I feel you deserve to stay.

0:55:270:55:30

Harry, if this continues, then no matter how good you are,

0:55:300:55:34

it's going to be difficult for me to allow you to remain in the process.

0:55:340:55:38

Both of you, take it on board, because I'll be watching you.

0:55:380:55:41

Go back to the house. I'll see you on the next task.

0:55:410:55:45

Lord Sugar didn't get to see the best of me.

0:56:020:56:04

I felt that he didn't like my calm, relaxed approach.

0:56:040:56:08

Unfortunately, I didn't get time to show him what I can actually do.

0:56:080:56:12

-I hope it's not a double firing because I have a feeling it is.

-Don't say that!

0:56:200:56:24

Nothing better than a double firing!

0:56:240:56:27

-Hello!

-Oh, my God!

-Lewis!

-Hello.

0:56:310:56:34

That was absolutely awful.

0:56:350:56:37

Lord Sugar went, "From what I've seen, the team do not like you."

0:56:370:56:42

So... he said, "Going forward, you are a strong candidate,"

0:56:420:56:45

he said, basically, "Just get on with the team. You're in a house of 10 people. Just make sure it happens."

0:56:450:56:50

I know we get on in the house, now I'm really gonna make sure that transpires in the task.

0:56:500:56:55

Now just 10 candidates remain in the fight to become Lord Sugar's Young Apprentice.

0:57:000:57:07

-KNOCK ON DOOR

-Next time.

0:57:090:57:11

You are going to make flower arrangements

0:57:110:57:14

and sell them to the public.

0:57:140:57:16

Roses are red, violets are blue, come and have a look, we'll do a good deal to you.

0:57:160:57:20

-Hopes blossom...

-Go, go, go!

-Raising your voice isn't going to make us count faster. We're doing it.

0:57:200:57:25

-We can sell you all of this for £125.

-What?

0:57:250:57:28

That didn't impress me at all.

0:57:280:57:30

-Oh, no.

-..then wilt in the heat.

0:57:300:57:33

Every single one of you here

0:57:330:57:34

should be capable of doing those numbers, no? You're fired.

0:57:340:57:38

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0:57:380:57:40

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0:57:400:57:42

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