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It's an education like no other.
I don't care what background you come from -
upper class, middle class. The only class I'm interested in
is finding someone who is first class.
From all over the country, 12 of Britain's youngest
and brightest business brains have come to London.
I love to encourage young people like you
to see whether you've got that spark of genius in you.
Go, go, go, go, go.
Aged 16 and 17...
..all have a passion for business.
£2.25, final offer.
They'll compete for a life-changing prize worth £25,000...
I have some amazing news.
..to kick-start a business career.
Don't try and pretend that you know it all, because believe me,
it would be embarrassing.
To succeed, they'll have to impress the boss.
This is not a talent show.
In charge of a vast business empire,
Lord Sugar started his career while still at school.
Now he's on the hunt for his next Young Apprentice.
Could I speak, please? It's impossible to go to a market.
Can you please, please listen to me? Ssh.
To win, they must work as teams...
..but shine as individuals.
Guys, stop trying to shift the blame!
Because in the end, there can only be one Young Apprentice.
You're fired. You're fired.
With regret, you're fired.
Previously on Young Apprentice.
Your task this week is to design
an exciting new product for the parents and baby market.
Both teams got to the bottom of babies.
Would you have to change a nappy every time,
or could you leave it for a bit?
Cradling Lizzie's cushion idea...
This takes the weight of the baby's head.
..the Comfy Curve was born.
For the boys, Harris, a baby-blue hippo.
Harris Hippo is the coolest and hottest hippo around.
Then toys flew out of the pram.
You're like a baby spitting out your dummy. Get a grip.
I've just made this point, and, you know,
we'll see in the boardroom who was right.
In the boardroom, the girls trounce the boys.
They placed an order for 7,500 units.
Project manager Lewis came clean.
I'll hold my hands up and accept the blame for that, for the middle pitch.
Harry M kept on talking.
I had to repeat myself again and again and again.
The thing is, you're not liked.
But in the end, it was bye-byes for Ben.
With regret...you're fired.
Thank you, Lord Sugar.
Now, just ten remain in the battle to become the Young Apprentice.
It's the door.
Ah, good morning.
-Is there a message?
I'll go and get everyone, you try and work it out.
Girls, you all need to go down now,
-we've been sent a tablet and some flowers.
Zara, can you get up and wake up Hannah?
Girls, hurry up!
To get tablets?
I hope you like the flowers I've sent you,
and they help to brighten up the house I arranged for you.
Er, don't think of this as me going a bit soft,
because there is a good reason why I've sent them to you.
The floristry business is worth over £1.5 billion per year.
I want you to grab a share of that market.
I have organised for you an expert
who's going to teach you how to make flower arrangements.
And then you are going to make arrangements
and sell them to the public.
And I've also laid on three corporate clients
that have some specific requirements.
This task is all about profit.
It's the team that comes in with the highest amount
of profit who's going to win,
and in the losing team, one of you will be fired.
You see the envelope that's come along with the flowers?
Inside there, you will see that I have mixed the teams up a bit
and I have also appointed the project managers.
So off you go, get cracking,
and I'll see you back in the boardroom in a couple of days' time.
OK, so in Team Kinetic, it's James, Lizzie, Harry H, Haya and Hayley.
Lizzie, you're the project manager.
And in Team Atomic, Gbemi, Hannah, Harry M, Lewis and Zara,
and Hannah, you're the project manager.
Two days to learn how to arrange flowers, price them,
pitch to corporate clients, and sell to the public.
For the first time, boys and girls are mixed.
What do you think?
I'm happy. I think we've got a strong team.
But we're also quite strong personalities, as well.
That's the only reason why having girls in the team would be good.
Personally I don't think I'll be any good at arranging flowers.
-Ooh, project manager!
-I'm wearing the trousers today, boys.
-What are you saying?
Let's just try and get along today.
-Harry, have you ever sent flowers before?
-I have, yeah.
What are we? We are a...
You didn't say it, Harry. What are we?
-Tee-am. We are one.
-We are one.
-You know what they say, no I in team.
South London, home to Southwark College
and its award-winning flower school,
training base for both teams.
-This is my idea of hell.
Inside, the flowers to arrange and sell.
-See, flowers don't do anything for me.
-I just see these as pound symbols.
-Each team gets £800-worth of stock,
from 30p chrysanthemums to rare £8-a-stem heliconias.
-It reminded me of a venus fly-trap.
-I really don't like these.
It's like rabbits hanging upside-down or something.
-First job for the project managers...
-Anyway, let's go down.
..decide who will go to the corporate clients.
Now, as project manager, do you feel that I should be at the pitch?
-What do you want?
-Leading Team Atomic, Hannah.
-Are you happy...
Guys, are you happy for the base team to be Gbemi, Harry and myself,
-and you two to go off and pitch to the clients?
-Yeah, I'm happy with that.
I think I'll gain respect by being the kind of person
who takes everyone into consideration. I don't overlook people,
because I'm often overlooked myself.
-More importantly, is everybody happy?
Next door, Lizzie's team.
We only need two people, maximum, for the pitch.
-Yeah. I would like to go to the pitch.
-I really want to pitch.
-I would like to go to the pitches.
-Guys, this is a team game.
I know everyone wants to pitch, but we need to win this task,
so if you think you're going to be better in this group, suck it up.
Haya's done art GCSE. Haya's, I think, the most artistic one.
I'm quite creative, but I would rather go to the pitch.
I know, but so would everyone else.
I am a competitive person. Even in netball
I used to scratch people to get the ball. I like to think nice,
but if someone's not doing their job, I'm not afraid to tell them.
-So James and Harry, you'll be doing the pitch?
Haya, myself and Hayley will be flower arranging.
To win, we need the best people for the best job.
-Are you happy with that, though, Haya?
-Yeah, I'm fine. Yeah, I'll...
-Let's do it.
-So good luck, and I'll see you later.
I don't think Harry and James will do well at pitching,
because I don't see that they have any passion with flowers.
They didn't WANT to arrange flowers, so I had to be stuffed here.
So I'm going to give you a small business briefing.
First, a crash course in floristry.
So you'll have what we call mains, additionals, fillers and foliage.
Pricing tips to push up profits.
On top of the flowers, we have what we call a mark-up.
So say for instance a rose is 40p,
they may double it, they may triple it.
So this is getting from wholesale to sort of your retail prices.
And a beginner's guide to flower arranging.
So these are your two main flowers, variegated pittosporum.
I'm not too confident with the flower arranging,
it's not really my skill-set.
But I'm sure everything will straighten out
as the task goes along.
Oh, mine fell off!
If we can just pause, I just want to focus on this.
-I am listening.
-Zara and Lewis head for their three appointments.
We're going to the clients, we're going to get a brief from them.
Then we figure out what we're going to sell them,
and how much we're going to charge for it.
Both teams are chasing the same contracts.
-We want to mention all of these.
-Luxury. You know, class.
-This is the best view of London.
-Wow. Doesn't that look amazing?
That looks like a palace over there. Are we going to...
I want one of our tasks is to be a boat cruise sort of thing. Anyway...
-Pitching for Lizzie's team...
-I hate flowers.
-I hate flowers. And nature, and animals.
Can you just imagine, if Zara on the other team is doing the pitch,
she'll just be absolutely...like...
We need to be really nice, basically,
because if they see a pretty girl's face
talking about flowers and they see a guy's face talking about prices,
then they're going to want the flowers.
That's why I'm here. For the pretty face.
Their first client - a five star hotel.
Our flowers are all fresh, they're innovative, they're colourful.
We see this as an art, not a business.
The contract - flowers for a ruby wedding anniversary.
What we're looking for is five posies
down the length of the table, and I think
one central arrangement on the fireplace.
Clients have requested red flowers.
They have a particular fondness of red roses.
Would you like the mantelpiece to really stand out?
I want the clients to go, "Doesn't the room look lovely?!"
So what we can do is,
we can call back to base where the florists are,
and we'll come back to you with some prices
and that kind of thing. Does that sound good?
-Thank you very much.
-OK. Thank you.
They want five posies to dress the table.
And they want one kind of like display to dress the mantelpiece.
Yeah. I'm going to work that out right now, bear with me.
Based on their training, Lizzie and her girls price the job.
-Haya, this is a posy, I want you to work this out with me.
So 1, 2, 3... I'd say about ten roses.
'Hello, Harry? For the five posies,'
it comes to £120.
OK, could you give me the prices for the larger display,
the kind of medium size display for the mantelpiece?
OK. I'm going to ring you back in five minutes.
No, you can't do that, Lizzie. We can't.
We're literally, we need to be a five-minute call right now.
They are literally waiting for us to come in and give them a quote.
Raising your voice won't make us count faster.
We're doing it. I'll inform you in a second, just wait there. £140.
We'll figure out a figure.
He's just hung up.
Let's say... We have to just guess this right now.
Let's do £180...
Decide that in the meeting.
-Hi. Good to see you again.
-You all right?
James, we've got the figures, haven't we?
That in total would come to £175, then.
How does that sound
-as regards to the budget?
-We'll have a think about it and we'll let you know.
Thanks. Thank you very much. Have a good day. OK.
Thanks, have a lovely day. Bye.
First stop for Lewis and Zara, a West End musical...
and its producers.
Hi, I'm Zara Brownless. Simon Ash? Zara Brownless. Nice to meet you.
-Wanted for opening night, four bouquets.
-Very glamorous evening.
-And we've been working on this for four years.
We've got four principal actors, two male, two female.
So we're looking for four gorgeous bouquets,
and some differentiation you'd like between the colours for both.
'After the opening night.'
Guys, how does this sound?
Three lilies, four carnations, five stocks and two gyp.
So £40 for all four bouquets.
-That's our cost.
-That's our cost, and if we're doubling that...
-So we're going to charge them at 80.
-80 for the bouquets, yeah?
OK. Let's go.
Basically it's £100 for the four bouquets.
And as a producer, I've always got to ask, is that your final price?
-Yes. The £100 is our official offer.
-That would secure it.
'Zara and Lewis are playing quite a dangerous game.
'They were clearly told to ask for 80, she went in at 100.'
Quite risky to ignore the project manager
and ask for a lot more than that.
I think it seemed to go quite well.
I think we should have just gone for the £80, that way we left them
with the cheapest price possible.
But what if they would have wanted to negotiate down?
Hannah is the project manager and she told us to go with 80,
and we went with 100.
No, 80 was the minimum. 100 was pretty sound.
1pm. Heading for theatreland, Harry H and James.
So what are we going to do, just wing it again?
I'm going to have to, I'm afraid.
Same brief, different pitch.
We've actually just brought in a fantastic new kind of,
they're heliconia, aren't they, I think?
And they're these huge exotic plants
that kind of hang over and they look really kind of cool.
They're kind of a dark, dark black and a dark red.
I don't want something out of The Day Of The Triffids.
With that we've got some black kind of wrapping up paper
that's kind of really shiny and will catch the light a lot.
Erm, some, some colourful roses for the girls, some red roses
and some bear, some straight, thin beargrass shoots coming up.
This'll work really well with the production,
and the figure that we've come to will be £35 per bouquet.
-Thank you very much, we'll come back to you.
-Thanks very much.
-Guys, guys, guys.
-I don't understand this phone thing.
-Just keep calm.
At the hotel, briefed by the client,
all Zara and Lewis need are the numbers.
Guys, guys, have you considered...
SHE IS INTERRUPTED BY PHONE Please listen.
-Guys, we just need a price off you now.
-We're just doing that now.
We'll just be a minute, Zara.
We're looking at a total cost price of £73.65.
And what is the cost price for them?
-OK, so the price we've given you is £165.
-20 roses. OK.
-We need to hurry up.
-I think we just go in with 200. That's OK.
-Really sorry about that.
-Sorry, thank you for your patience.
For the fireplace in the centre,
what we will have are three roses, five of the chrinseatheans...
-I can't say it, can I?
-What's the price on that?
-Our price on this is at £200.
-Great, all right.
-So we'll let you know.
-Thank you for your time. Lovely to meet you.
-I'll just speak to them a sec.
-Hi, guys, Harry speaking.
Just to let you know, from the £165,
we offered them 200 with room for negotiation.
-No, but we can't negotiate, Zara.
-Harry, Harry just listen.
We can negotiate.
Zara, they get two offers on the table,
and then they pick the cheapest one. It's not a negotiation.
We adapt to what we got back, and obviously now we'll change it.
OK, we'll call you back. Bye, bye.
Harry does my head in, the way he doesn't shut up.
Seriously, you're like talking, and he's like "No, Zara, no,
"Zara, I think we should go with this. It's so annoying."
4pm. A call from the hotel.
-We would like to go ahead with your proposal.
-Thank you very much.
-I'll see you tomorrow, then.
-See you tomorrow.
-Look forward to it. Thank you, bye.
-OK, thank you. Bye.
-Now let's make it... Is that hung up? Is that hung up?
-That's hung up.
Now let's make it out of cheap shite.
Cheap and cheerful.
Don't worry about not getting the first one, no use dwelling on it now.
The final pitch.
Just stay focused, OK.
We get feedback, we adapt, we change, we improve, and that's what we doing.
An exclusive hair salon.
-How you doing? I'm Stephen, general manager.
-Lovely to meet you.
-Hi, nice to meet you, I'm Lewis.
-OK, this is Daniel.
-Daniel, lovely to meet you.
-Hi, Daniel, very nice to meet you.
The job - four window displays.
Colour is my passion, but when it comes to flowers,
they've got to be simple, chic and done with the utmost of taste.
And treat these windows as your postcard to the world, really.
It's your opportunity to show us how artistic and how clever you can be.
Got it. We will come up with something stunning for you.
-Zara, listen, OK? Zara, Zara.
-Gbemi's going on a rant.
No, I'm not going on a rant.
I'm designing, you're doing maths. Keep to maths and I'll design.
So basically I'm going to use all white.
That's what they want, not lots of colours, it needs to be chic.
Yeah, that's what I'm saying, but Max here doesn't want to agree.
-Is that OK if I do it all white?
-Yes, yes, that's perfect.
Right, what we've come up with are four arrangements
that we're going to put in glass bell jars filled with crushed ice.
We're then including lots of plants which are focusing around white
and greens, so we've got bamboos.
Sorry, could you turn that on silent, please, Lewis? Thank you.
-That's a big mistake. That's a big mistake.
-Don't come to pitch and not turn your mobile phone off.
Won't happen again, we assure you.
Then we've got white lilies,
but also there's a bit of an infusion with purple, like just as...
Can you turn it on silent?
I don't know how to work the phone, I don't know how to work it at all.
-I'm so sorry about this.
-That's all right.
Artistic vision is all about passion,
and we honestly are completely passionate about creating
the most chic design that we can for you.
On pricing, for each of these vases, they will come to £50,
so as a total it will come to £200.
-Great, sounds good.
-What are your thoughts on that?
No, it sounds great.
Apart from the phone, I think you've presented very well,
-That bloody phone.
-Just stay professional, OK?
Now the missed calls.
Hi, Colin, it's Lewis and Zara from the flower shop.
It's the theatre.
Look, I would be absolutely delighted
for you to make the bouquets for the first night of the musical.
Oh, thank you so much, we're really excited about this.
Yes, we've got one! Right, we need to phone the team.
-Phone the other team.
On the way to their last pitch, James and Harry H.
What's the name of this guy that we're going to the hairdressers?
-Don't know. Daniel something, or David?
-We should maybe know.
-"Hi, Dan. Daniel."
-Shall I say "I'm a real fan of your work?"
-Danny? No, don't say that!
We've got this particular flower that's called a heliconia,
and it's quite a large kind of one-metre high drooping plant
and it's really cool and weird.
It's something that no-one else has ever seen before, really.
And it would almost be like a rainforest chic kind of look
that would tie in really well with the water feature as well.
Did I mention that we like everything to be very delicate,
very soft, very feminine?
This is a real gentle giant.
It worries me a bit when you say gentle giant.
It's because it's quite tall, it's not a small flower.
Guys, I think that rainforest chic doesn't quite interpret the brief.
Thanks for your presentation, enjoyed meeting you,
but I'm afraid it's a no today.
Here in the land of the West End crimper,
style and understanding of what women's hairdressers want is key.
And that's why they should have had a girl with them.
Hi, it's Daniel speaking.
We chose you, and thanks for the idea, you really got the message.
Yes! Oh, my God. Right, we need to phone the other team. Oh, my God.
-Oh, I'm so happy!
-Oh, come here. That's two, that's two out of three.
-Are we agreed that size one is this size, yeah?
For tomorrow's stall, Hannah's team price up different-sized bunches.
-That's cost you £2.80 to make?
-And that's a medium size.
That means we can sell them at £5, £10, £20.
I think that's too high.
I think that our first should start from £3,
then £5, then £10.
I think it's too cheap.
'You know, florists sometimes triple the prices.
'At the end of the day, we're doubling our prices,'
and this will transpire in the boardroom.
Today the teams have nine hours to get orders to yesterday's clients
and sell flowers to the public.
-So what are the prices we've got?
-£3, £5 and £10.
-And that covers our cost of making them.
-That's double, yeah.
That's double the cost price for each.
-Do you think these are high enough?
-I think they're high enough.
Setting up shop in west London...
Basically we need to sort out pricing for the flowers.
I have a formula.
Market research shows us
that florists can double or triple what their cost is.
I'm thinking we want to make as much profit as possible,
so why don't we double our costs?
-I think they should be tripled.
Let's triple it, and if it's not working, bring it down.
-Yeah, I like that idea. So, Hayley, we'll triple it.
So, James, what you fancy?
I think this sunflower would really complement you.
I think I'll pass on that!
Across town in east London, Spitalfields Market.
Getting organised, Hannah's team.
-That's a small one, it's selling at £3.
-The medium at six and the large one at ten.
-Oh, I see.
With the stall flowers priced...
Harry, make sure you get all the prices changed.
..the two corporate orders need to go.
Guys, for five minutes, everyone needs to help Gbemi.
Cos we have one more bouquet to make and we have five minutes to make it.
-You're taking all our bunches, you know.
-These aren't bunches.
-Yeah, for the theatre.
This is exactly what we've offered them,
something chic, stylish.
How are we going for time? OK.
-Why don't we put all the flowers in this one?
-No, we need to hold those.
Zara said we're holding these.
No, no, come here.
-OK, I'll take that, Lewis. Thanks.
-Two hands, first class.
In you go, then. You can't lean them on anything.
Watch you don't snap them. Go, go, go!
Are you too stressed to make small talk?
Yeah, I just want to get to this appointment.
In west London...
It looks crap, being honest.
..Lizzie's team assemble their only order.
To me, that doesn't look good.
For the hotel, five table arrangements...
We need red, we need red in there.
I think something more dramatic through the middle.
..and a mantelpiece display.
-That's the mantelpiece display?
-I haven't finished yet!
They didn't specify what they wanted,
it just had to be red and white,
and I'm trying to use the cheapest red and white plants we have.
Flowers for the curtain call.
Remember, we made these for £40, our minimum profit margin is £80.
If we're going to negotiate, no lower than 80. Gentleman.
These are your ladies' bouquets with the pink lilies,
and your male bouquets with the white lilies.
-Thank you very much.
-We got there in time! Can't stop yet, next one.
-Yeah, very cool, guys, love the simplicity. Bang on brief.
I think you've done a really spectacular job.
-Thank you very much.
-Thank you very much.
-Daniel, an honour.
-Excellent, absolutely excellent.
-All done. I'm so happy!
-They seemed so genuinely pleased!
'I take my hat off to these kids.'
A few days ago, they knew nothing about flowers
and now they are running a successful floristry business.
Well done them.
In the Victorian glamour of the five-star hotel, James and Haya.
-Hi. Great to see you again.
-Nice to meet you.
I thought there would be a few more flowers, actually. Erm...
How many have we got? What, three flowers?
You don't want to over-clutter it, cos you've got five of those.
I don't think we've got an issue of over-cluttering here.
I think the display there looks really good.
It looks very good as it is.
Erm... I tend to disagree, actually.
I wouldn't have that mantelpiece display.
To me, it doesn't look five-star deluxe.
I think it looks a bit lost there, don't you?
Maybe if we could take a little bit of money off
for not having the mantelpiece.
We could do, then, the whole lot instead of for 175, for 150.
-That sound good to you?
-Is that good?
-I think they'll do.
-And we'll put lots of nightlights.
I'll speak to housekeeping to see if we can get something brought in for the mantelpiece.
-Back at their stall...
-Madam, would you like any flowers today?
Any flowers today, sir? I saw your second look!
The bamboo is only £1 each.
..business is brisk.
Thank you very much, mate. Beautiful flowers. Thank you very much.
That's the last of the bamboo.
-Have a rose for two quid.
-It's almost free already.
-Thank you very much, sir.
-Flowers for sale...
I can't believe I just spent five minutes for two quid.
So far, we're tripling all our costs
to try and maximise as much profit as possible.
I'll give it to you for a fiver.
And we've got a good area, so profits I think will be maximised.
And that's £5, please.
There you are, there's your bow. Thank you very much, thank you.
Only £15, yeah. Hope you enjoy them. Have a great birthday.
Cheers. Happy birthday...
Madam, may I interest you in a single rose for a pound?
..Hannah's team is busy selling £3, £6 and £10 bouquets.
-Two for £10, yeah?
-Thank you very much.
We can do special deals if you'd like more.
We've got bouquets already made, we've got the petite, the standard and the supreme.
Can I interest you in any flowers today, sir?
Hannah's driving us to sort of sell us much as we can,
which is fair enough.
-Madam - £5 for a bouquet of roses?
-Thank you, have a nice day, sir.
For London prices, that's very cheap. You've got three roses in there.
So... Yeah, so I think it's cheap!
Carting off their more exotic blooms,
Harry M and Gbemi target local businesses.
-Why are you saying my name, I'm holding it for you!
-Yeah, so hold...
-How am I meant to hold this whole thing by myself? What the hell?
-Don't suppose you'd be interested in buying a bouquet of flowers?
-Not at the moment.
Thank you so much, here you go. Enjoy your flowers.
OK, let's go for that one.
Thank you, enjoy your flowers.
What are these called again? Heliconia?
-Cos I'm going to try and sell them this.
The furry heliconia, if somebody does like it
I can charge a high price and really get in the money I want.
-What is this?
-It's called heliconia.
-It looks like an animal, doesn't it?!
We could sell you all of this, including the vase, for £125.
-What?! You having a laugh?
-That didn't impress me at all.
Nobody's taking it so far, everyone's referring it to dead animals,
but hopefully I can find the one buyer who sees its unique charm.
Gbemi, can you hold the heliconia?
-What's that in there, hanging down?
-That is the heliconia.
-Don't suppose you'd be interested in one of those?
Too big, I think!
Rush hour. West London.
I see you smiling - come and buy some...
-Yes, they're completely real...
-Half price flowers, come and have a look!
Roses are red, violets are blue, come and have a look,
we'll do a good deal for you.
That's going to be £7, sir.
Half price flowers, half price flowers...
Thank you so much.
'I really hope that we do enough so I'm not back in the boardroom.'
If I go back there again, I'm going to have a bloody breakdown.
Thank you very much. Bye-bye, guys.
£5 for this? Does that look good to you? Enjoy...
Hello - half price flowers for the next five minutes?
We've only got a few minutes left - half price flowers...
I think I'm going to faint.
Ten minutes to go.
Last chance for Harry M's heliconias.
-Careful with the lights.
-I don't really like them.
-What about some bouquets?
That would be nice. I will say three, maybe?
At the end of the bar there, it really would look phenomenal.
-Shall we look at it?
-Yeah, let's have a look.
It looks fantastic. You can feel it,
it's soft, the texture, it's really unique.
It blends effortlessly.
-And look at all these customers.
-I would eat more often if you had...
She would eat more often here!
It stands out. It's lovely. I think they're gorgeous.
You've heard it from your customers themselves.
-Shall we shake hands now?
-Right, let's do the deal.
Pleasure doing business with you. Thank you.
Hannah... I have some amazing news.
I just sold the really ugly plant for £150.
-Aaagh! Well done.
It only cost us £48.
Brilliant - oh, well done.
-I can hardly speak.
-You like you've shifted loads.
Yeah - Flower power!
Roses are red, violets are blue...
come and take a look, I'll do a good deal for you.
RECEPTIONIST: You can go through to the boardroom now.
-ALL: Good morning, Lord Sugar.
Right, well. This task was all about selling flowers,
but not just selling them in isolation, but by adding
some value to them and putting them in forms of presentation.
-Or as I heard Lewis call them...?
Banquets. And the idea was that you would sell them, and make a profit.
It was all about profit. OK?
Now, I appointed Hannah as project manager for Atomic.
-Good team leader?
-Excellent team leader.
Tell me how the teams split up. How did you do?
Harry, myself and Gbemi stayed and learned how to flower-arrange.
Zara had a strong preference to pitch, and Lewis came across as very enthusiastic.
Now, when you get to the hotel, what did they want?
They wanted something for a ruby wedding anniversary, so lots of red roses...
but after we gave them a quote we later heard
-that they hadn't decided to take us up on the offer.
-Do we know why they lost it, Karren?
-Too high. It was down to price.
-The price was too high.
-Well, Hannah told you to go in at £165,
but you put the quote in at £200.
Cos you'd won the deal for the hairdressers.
-And for the theatre.
-And for the theatre. Yeah.
And what was the theme that you sold to the hairdresser?
It was something incredibly modern, very tasteful, refined.
-So they liked it, then?
-They liked it a lot.
-Now, what was your strategy on the stall?
We had a small bouquet for £3, a standard size for £6,
and a supreme for £10.
So you came out with a pricing policy, did you?
The lady basically said to us you either double or triple it.
-Double or triple your cost price.
-What did you do?
And then Harry and Gbemi
went off to try and drum up some more corporate business, right?
Later on in the day, yeah.
I had a massive success. I found this one business
who bought these really sort of higher-end plants,
and I sold them six for £150.
Gbemi did contribute to that as well, though, it was a joint sale.
GBEMI: Yeah, more or less.
OK. Now, Kinetic -
Lizzie, the boys went off to do the pitching, yeah?
It seemed the boys were very against the idea of staying back.
My reasoning was simply the numbers.
I myself am not very good with numbers,
and I'll be the first to say that.
I thought you was the joint number one in Ireland on economics?
There's not a lot of numbers in economics...
Not a lot of numbers in economics(?) You don't mean that, James, surely.
We're not talking quantum physics here, we're talking, you know...
"This rose cost 40p -
"and if I take ten roses, that's £4."
We're not getting awarded A-star A-levels for that.
What's the big deal on the numbers? Every single one of you here
-should be capable of doing those numbers, no?
You two went off to the hotel.
-You won that pitch. What was the price?
How much did you get?
We got £150, because whenever we took the flowers to the hotel
they were unhappy with the medium-size display...
So when you delivered them, they didn't like them.
The flower arrangements for the mantelpiece were the sort you'd expect to find in a jam jar.
Not in a five-star hotel.
-The hairdressers, you lost. What was your proposal?
-I don't think the hairdressers got us at all,
I think the idea of what James called "rainforest chic" was just...
-..was just humiliating.
-What is rainforest chic?!
It was quick thinking. I accept that that was completely the wrong thing to say.
They asked where the flower was from, and I didn't know that so I said it was from the rainforest.
Moving on... Where did you pick up your pricing structure from?
-We were tripling the price.
-Tripling the price?
-Yeah, we tripled it.
-That was my idea. And at first...
-Whose idea was it?
-It WAS my idea. If we doubled it, I thought "That was quite cheap",
-and I then pushed...
-NICK: Hayley is right.
Good. You know what, I think we need to get down to
what we did as far as sales are concerned.
Karren, can you read them out to me, please?
Well, Team Atomic - total sales £858.25,
total costs £407.29,
so total profit £450.96.
Nick, same thing for your team.
Sales total £912.10,
total costs £448.58,
delivering a profit of £463.52.
£12 difference, I make that.
Was all you mathematicians able to work that out very quickly on the fly?
You've won this thing by £12.56, to be precise.
I think that the reasoning for this is that the triple margin initially
won the day, because this was all about profit.
So very well done.
I'm arranging a treat for you - you're going to go to
a very famous place in Piccadilly called Fortnum and Mason,
and they're going to give you a special luxury three-course dinner
with all of the courses having chocolate in it.
So I hope you enjoy yourself there, and I'll see you all on the next task.
ALL: Thank you, Lord Sugar.
I heard that you did some quite good things - some creativity there...
but you didn't make enough money.
So, go off and have a chat amongst yourselves.
(I can never get out of that boardroom...)
Well done. We had our quarrels, but at the end of the day, we won.
-So, cheers to us! ALL:
Scallops, and white chocolate sauce. Free range duck breast...
with a dark chocolate sauce.
-I thought that he was going to fire me and Harry. In a double firing.
-We were gone...
-Whoa, look at that!
These flowers are quite rainforest chic, aren't they(?)
What the hell was I thinking?!
I feel absolutely cheated.
£12, literally. 12 bloody pound.
If we were to set our prices at triple,
we would definitely have got more money than the other team.
We worked as a team.
We win as a team, we lose as a team - this time, we lost as a team.
Hannah as project manager was quite good -
however, I don't feel that she really led us.
She worked well WITH us, rather than leading us and being decisive.
It's just... C'est la vie. It's the way things happen.
'I think you have to look at who's contributed least.'
And in that way, I think maybe Lewis or Harry M.
It's not all about sales figures.
You sold £150 in the last half an hour,
but what did you sell in the whole of that day?
-So are you trying to pin this on me?
'I don't know who's to blame -'
maybe we're all responsible and we just can't say.
We did lose, so we're going to have to find out why we lost,
and then two of you'll be coming back into the boardroom with me.
-Can you send the candidates in, please?
-'Yes, Lord Sugar.'
You can go through to the boardroom now.
Well, Hannah, here's the fact.
Right, you lost by £12 gross margin of profit, right.
Simple fact is that, if you had won the hotel deal,
you would've won, right?
Why did you lose the hotel, do you think?
Because we went in too high and I did appoint Zara
as the sub team leader, when we were all together,
and we did agree on £165, which then got raised to 200.
-Yes, but we did that with all of the three pitches.
-We did say to you, "Go with the price that we've said."
I needed to pitch it higher than 165, because,
if it needed to be lowered, we needed to still make good profit.
Do we think that the loss of the hotel deal
is the real failure for the whole loss of the whole task
-It definitely was a contributing factor.
Lewis, I heard that, particularly in the pitch,
-it was really Zara that was doing all the talking...
-..and you were flapping around.
Someone said to me, "Never mind selling flowers, you couldn't sell flowers on Mother's Day."
Well, to be honest, Lord Sugar, from last week,
I didn't want to come across as overpowering and as a...
glory hunter, as Karren said, so I wanted to give somebody else
an opportunity with the pitches. However...
Mobile phone going off twice during the pitches when you're told to turn it off?
-I didn't know how to work it...
-A young man doesn't know how to work a phone? That's a new one!
I do feel Lewis did a good job, cos he did draw in a lot of customers.
OK. But anyway, look, the thing is, if I've understood it correctly,
on the stall, you had some pre-arranged propositions.
-Yeah, they were £3, £6 and £10.
I suggested to Gbemi when she was devising the bouquets,
and again to Hannah before we actually got to the market,
we should sell at £5, £10 and £20 and then we can always lower them.
Where did you get your £5, £10 and £20 from?
I just thought they were fairly reasonable prices.
I didn't think people would buy anything for £5 when they don't know who we are.
I mean, Harry, to be fair, you came up with £5, £10 and £20,
you was on the right tracks. In the meantime,
when Gbemi joined you on the mobile team, what did you do?
-We went round businesses and sold them bouquets, generally spending about £10.
-£10, not 3.
They were a joint effort.
-Gbemi would make them, I'd do the selling and....
-You're making it sound as if I stood outside like...
-There was some crossover in the initial sale.
-You made it clear you thought the sales were yours
-rather than Gbemi's.
-No, I said the last sale, the major sale, was mine.
When it came to the last sale, he decided to say,
"Yeah, I made that £150 sale all by myself."
I really pushed and pushed and, when we closed the deal,
you were outside. That was a massive sale and I had to take credit for it.
-But that's just half of the sales we did of the shops.
-Who's responsible for the failure of this task, then?
-There's five of you here, one of you's going.
-I'll listen to anyone.
-I don't think that is fair.
He's asked my opinion and I told him that I think it's you.
-I'll pick up on something.
-I'll justify that. He asked me
and I'm giving my response, please let me give my opinion.
I think Zara is responsible, because I gave you the £165,
which was lower than the other team of £175, which was then accepted.
Who's responsible for the failure of the task, then?
The person who decided pricing on the bouquets, cos they were too low.
And, Lewis, who would you say is responsible for the failure of this task?
It's hard to say. Do I actually have to say what two people?
You were here, it's not as if you were sitting at home somewhere.
Probably myself and Zara, but I think I did try my best
the second day and tried to up my game a lot.
All right, listen, I think we've heard enough stuff here.
Um, Hannah, which two people are you bringing back?
Lord Sugar, I'd like to bring back Zara and Harry.
-Hannah, just to clarify, me and Zara brought in the lion's share of profit.
-Whoa, whoa, whoa...
-Lord Sugar, I'd like to bring in Zara and Harry.
All right, um, Lewis and Gbemi, go back to the house.
-Thank you, Lord Sugar.
-Thank you, Lord Sugar.
-Don't thank me, thank her.
They did a good job.
OK, well, look, um, step outside and I'm going to have a chat
and we'll come back in here
and then we'll decide which one of you is going, yeah? OK?
ALL: Thank you, Lord Sugar.
Well, I gave them the opportunity, the whole team, about Hannah.
-They all said she was very good.
-Harry M, it's all about Harry.
-So he's a glory hunter?
There's a lot of negativity towards him from other members in the team.
It was there last week, it's there this week. He really has to sort this out.
The thing I'd like to get to the bottom of is,
why did Zara go in and ask for £200?
Why did she go against the project manager?
-Yes, could you send the three of them in, please?
-'Yes, Lord Sugar.'
You can go through now.
Well, um, Hannah, um.... I want to know why you've brought these two in, simple as that.
OK, the reason I brought Zara in is
I felt, as a project manager, I should've been listened to.
Harry, however, I think, you're not a team player
and that comes across when you're selling sometimes.
Lord Sugar, may I respond to these comments?
Hannah, I'll tell you where we lost. We lost on pricing.
-Had we raised the prices, we would have got that £12 no problem.
If you started off at £5, £10 and £20, it would've taken you
maybe a half-an-hour to have seen it either worked or didn't work.
But it got rejected. Now, was you part and parcel of that decision?
Yeah, because I thought £20 was too much for the bouquet, so I put my foot down and said no.
Do you not see that that may have been wrong?
On reflection now in hindsight, yeah, and hindsight's fine,
but when we were there and focussing on the selling,
I didn't pick up that tripling would be a better thing to do.
Zara, you were told £165
and, um, you started off
-at 200 with the hotel, right, OK?
-That is correct.
You were brought back here because of that one, I guess, fatal error.
I'm going to recognise it was because of price that we lost that,
I'm willing to accept that and acknowledge that,
but I don't see why that justifies me being here when I brought in,
-almost single-handedly, £300 worth of sales of our total 800.
And I...I completely agree with that, but then,
it's basic instruction. I told you a figure and you didn't stick to it.
I took the 165 as the minimum profit margin.
Let me talk about the theatre. You give me £80.
That was again the minimum profit margin and I sold it for 100,
so I applied the same tactic to two different clients.
It's life that one was hit, one was miss.
-We got one, one of them didn't work out quite as well.
One thing Hannah does bring up
is that she says you're not a team player and you do recall,
er, last week, I was a bit concerned about this.
Lord Sugar, I do actually feel, and I think Zara will support this,
that, Hannah, when we were on task, I got on very well within the team.
We were having jokes, me and Zara even left a pitch arm in arm.
Teamwork is a fundamental issue, which cannot be learned in, um, kind of one task.
You need to recognise something. I think you don't recognise you're not a team player.
Hannah, you can't say I didn't work in the best interests
-of the team...
-I just did!
-I did that the whole day through!
Everybody has their flaws, but that is something that is so fundamental,
-not just in business, but in life, you can't be so self-centred...
-I understand, but can you say where,
-throughout the actual process of the task, where I did not show I was a team player?
-Go on, then, let's hear.
So yourself and Gbemi came back with, er, absolutely ecstatic,
"Guys, guys, guys, this deal I just made," not WE made.
Zara, when I was with you, did you feel
that I was very me, me, me, or did you feel we worked well together?
I actually think that what is of more importance here is
Harry did not lose this task for us. The things we were selling were too cheap, we weren't getting profit in.
-Yeah. I think, um, to say...
-Hannah, that is unfair.
-If you just let me finish?
Obviously, you can respond, cos you all need to respond, but...
But you're saying that, but yet, you brought in the two people
who made the most profit. If anyone missed the task was about profit,
-surely it's you for bringing us back and laying the blame...
Zara, having listened to this tale of woe here from all three of you, who should be going home today?
On a purely professional business sales basis, Hannah should go.
-I would also say Hannah, again for the pricing and I think she's brought the wrong people back.
If it was Hannah and two others, I'd give a different answer.
My problem is that you're all young people,
you're all willing to learn,
and I have to make a decision,
which is a kind of tough decision, is to send one of you home today.
Zara, um, I...
..don't know what you're doing here, to be honest, I really don't,
so, I'm telling you right now, you're staying.
Harry... Hannah raises a very important point.
She kind of presses the right button
when it comes to the fact about this non-team player thing
and so it does raise a very serious issue to me.
it's a toss up between you and Harry here.
I say, as a businessman, that the three different price tiers
of the flower arrangements for day two may have been the fatal error.
The 5, 10 and 20 surely would have brought you through more profit.
On reflection, Harry, I have to say, um, that, um..
-Lord Sugar, can I just say...?
-No, you can't.
On reflection, I have to say that, um...
..your salesmanship and your last sale has saved you and so it is
with regret, Hannah, and possibly because you've,
in my opinion, have brought the wrong people back, that I have to say to you that you're fired.
-OK, thank you very much.
Well, Hannah is a very bright young lady
and the process is such that someone had to go today, right,
and she went because of wrong decision-making.
-OK, off you go back.
-BOTH: Thank you, Lord Sugar.
I'm proud that I got this far, yet a little bit disappointed
that I didn't go further, but I know I'll walk away from this
knowing a lot more than when I came.
It's kind of given me a foundation to build on for the future.
-If the question was, "Who do you want back?"
-I would like to have Hannah...
-..and Zara back.
-But who do I think's going? Hannah or Harry. Definitely not Zara.
-I think Harry M's going.
-Everyone wants Hannah back.
-LEWIS: I'll be furious if Hannah's gone.
-She's such a lovely person.
HARRY H: Oh, my God. >
Oh, my God.
-Hey, guys. Was it hard?
-Oh, bloody hell. You all right?
Oh, yeah! I wasn't sick!
He basically said, "Hannah, on the basis that you brought the wrong two people back,
"you're fired with regret." But on a lighter note,
we're all through to Week Four, halfway through the process!
-HARRY H: Yeah. >
Where's Lewis? Is he upset?
Now nine candidates remain.
Lord Sugar's search for his Young Apprentice continues.
-Your job is to choose two products that you think will appeal to the over-50s market.
She's sleek and sophisticated and she actually comes from Barcelona.
-We're confident we can really sell this.
-Harry's got high estimations!
-But peddling products to pensioners proves tough.
-Will you buy one?
Wait a minute, I need a discount for senior citizen.
It's early retirement for one.
I wouldn't say it was a close call,
because you got well and truly beaten. You're fired.
Subtitles by Red Bee Media Ltd
E-mail [email protected]
Ten young candidates remain to face another challenging task in Lord Sugar's business school of hard knocks.
An early morning delivery of a bouquet of flowers to the candidates' house holds the clue to the third task. Lord Sugar wants his remaining candidates to set up two rivalry floristry businesses. Both teams will go head to head in a challenge to win business from three corporate clients with very specific floral requirements, and they'll sell direct to the public too.
After two losses for the boys, Lord Sugar decides to mix up the teams this week, but which team will come up smelling of roses and which will end on the compost?
As Nick and Karren look on, some candidates begin to blossom, whilst others start to wilt as the pressure mounts. In the boardroom, Lord Sugar prunes them all down to size before weeding out the weakest with those immortal final words: 'You're Fired'.