The Over 50s Market Young Apprentice


The Over 50s Market

This episode sees a battle of the generations take place, as Lord Sugar sets the candidates the deceptively simple task of selling to the over fifties market.


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Transcript


LineFromTo

It's an education like no other.

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I don't care what background you're from, whether you're upper class, middle class.

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The only class I'm interested in is finding someone who's first class.

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From all over the country, 12 of Britain's youngest and brightest business brains have come to London.

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I love to encourage young people like you, to see whether you've got that spark of genius in you.

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Go, go, go, go!

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Aged 16 and 17, all have a passion for business.

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225, final offer.

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They'll compete for a life-changing prize worth £25,000...

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I have some amazing news.

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..to kick-start a business career.

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Don't try and pretend that you know it all, because believe me, it will be embarrassing.

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To succeed, they'll have to impress the boss.

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This is not a talent show.

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In charge of a vast business empire, Lord Sugar started his career while still at school.

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Now he's on the hunt for his next Young Apprentice.

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Can I speak? It's impossible for us to go to a market.

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Can you please, please listen to me! Ssh!

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Closed. Closed.

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-To win, they must work as teams...

-Yes!

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-..but shine as individuals.

-THEY GIGGLE

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Guys, stop trying to shift the blame.

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Wasn't me.

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Because in the end, there can only be one Young Apprentice.

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You're fired.

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You're fired. With regret, you're fired.

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-Thank you.

-Previously on Young Apprentice -

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You are going to make flower arrangements and sell them to the public and three corporate clients.

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Pitching for business,

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-Lewis fumbled...

-PHONE RINGS

-Can you turn it on silent?

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I'm sorry, I don't know how to work the phone.

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Harry, Harry, just listen.

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..and Zara dug in.

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No, but we can't negotiate, Zara. It's not a negotiation.

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We can negotiate.

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Lizzie's team failed to deliver.

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I wouldn't have that mantelpiece display. It doesn't look five-star deluxe.

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But on their stall...

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That's going to be £7, sir.

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..profits bloomed.

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You look like you've shifted loads, guys.

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In the boardroom...

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You've won this thing by £12.

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-..Hannah's team lost by a snip.

-Who's responsible for the failure of the task?

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-I think the person who decided the pricing on the overall bouquets.

-Hannah cut down Harry M...

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-You're not a team player.

-You cannot say I don't work in the best interests of the team.

-I just did.

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..but a sudden frost nipped it in the bud.

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With regret, Hannah, and possibly because you brought the wrong people back, I have to say...

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-You're fired.

-Thank you very much.

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Now nine remain in the battle to become the Young Apprentice.

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PHONE RINGS

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7:00am.

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PHONE RINGS

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-Good morning.

-'Lord Sugar would like to meet you at the Natural History Museum.'

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'The cars will be with you in 20 minutes.'

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We're going to the Natural History Museum.

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I think it's something to do with, like, development.

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Yeah, like from an old thing, and then...

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-..developing it into a new thing.

-Yeah.

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It's all about animals and stuff. It's got a massive model blue whale and things.

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I'm not a fan of museums myself.

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HE LAUGHS

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I hate both nature and history, but if it makes money,

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then I'll get to like it.

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I find fossils and stuff extremely boring.

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-Do you reckon Lord Sugar lives in the Natural History Museum?

-HAYLEY LAUGHS

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He doesn't live in the Natural History Museum, of course he doesn't.

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Lizzie was only joking. Lizzie was telling a joke.

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The Natural History Museum.

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Home to fossils dating back hundreds of millions of years.

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-Good morning.

-ALL: Good morning, Lord Sugar.

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So here we are in the Natural History Museum.

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As you can see, this place is housing

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some of the oldest creatures that have ever walked on this planet.

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You may be looking across here,

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thinking there's a couple of old creatures also in my friend Nick and I,

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and it's interesting, because that's what this task is all about.

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The over-50s market.

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People over 50 have a lot of disposable income.

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In fact, they spend over £260 billion per year.

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So it's not just you youngsters who spend all the money.

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Now, I've laid on eight suppliers.

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Your job is to go and meet them and choose two products

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that you think will appeal top the over-50s market,

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and you're going to go off and sell them

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at The 50+ Show at Kensington Olympia tomorrow.

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And here's the good news.

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The good news is, this is not all about profit.

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Your job is to sell as much as possible.

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So you'll be judged on sales volume. OK?

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So get your pricing right, get your products right.

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I'll be looking at things like that to see whether you're actually using your brains.

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But I'm going to change the teams over a little bit.

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So Haya and Hayley, I'd like you to move over to Atomic,

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and Gbemi and Zara, you come over here to Kinetic.

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Nick will be following Atomic, and Karren will be following Kinetic.

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So, everything clear?

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ALL: Yes, Lord Sugar.

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Off you go.

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Tomorrow, the teams will set up stalls at The 50+ Show.

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Today, they must choose two winning products to sell there.

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The team that makes the most money will win.

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First job for both teams -

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pick a project manager.

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-I'm quite happy to put myself forward as project manager.

-I was also going to put myself forward.

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I would also like to put myself forward as project manager.

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I hang out a lot with my grandmother, and I do really like old people.

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So I know what they want.

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We have to remember, guys, this isn't elderly. It's over-50s. Is your grandma a young grandma?

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It's over 50. She's 63.

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I know a lot of over-50s.

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My parents, family friends, I'm also quite confident at selling,

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-and I'd really, really like to step up on this task.

-I think we're going to go with Haya.

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-We'll go with Haya, then. Are you happy with that?

-For the sake of moving on.

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Just because, you know,

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she's dealt with her grandma on quite a few occasions,

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it doesn't make her any more qualified than myself.

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I would have really liked to take this task on,

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but I'm going to have to get behind Haya.

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Who wants to be project manager?

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Me, me, me, me, me!

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I want to put myself forward.

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I do think I'm a good leader, and I think going to see products and seeing how they work...

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-I'm interested in that.

-I just think that I can sell. This is all about selling.

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-So I'd be really enthusiastic about doing it.

-James hasn't had a chance to be project manager yet.

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-I don't think it should be him just because he hasn't done it yet.

-Let's put it to a vote.

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-The quicker we can make this decision...

-I agree.

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So, James...

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Three. Sorry, Harry.

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People always tell me that I'm 17 going on 67 or something,

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so, you know, maybe this will be the task for me.

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The most important thing is you have to get a cheapest price from them.

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-Get their recommended retail price, but also say, what is the lowest...

-Cheapest and maximum.

-Yeah.

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Cos if we get there and it's not selling well, we'll want to drop the price.

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We can't do that without their permission, so we need to get that.

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But also really be confident about the product, and say you love it even if you hate it.

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With suppliers spread across London, and just six hours to see them all,

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the teams split up.

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The strategy when it comes to pricing, I want a product that is quite expensive,

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and one which is fairly cheap or reasonable.

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But then, I think it's more important to go for...

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..which are going to be suited best.

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Yes, the most suited, but I'm just telling you

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that I want one which is fairly expensive,

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and one which is suited for everyone's budget.

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South London.

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First stop for Gbemi and project manager James,

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an electric pie maker.

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Hi. How are you?

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I'm James.

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I'm Lisa, and today I'm going to be presenting the pie maker to you.

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So it's quite easy.

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This is enough to make two pies.

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-Yeah.

-So then just pop them in like that to make your little base.

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-Looks good.

-Yeah, it really does.

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Take the meat filling, pop it in. And then you simply take the pie tops, place them on...

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I think we could definitely sell a lot of these.

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I'm quite excited about them,

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because I think it appeals to the market we'll be selling it to.

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What about the price?

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It sells for £19.99.

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And is that the lowest price? Is there no negotiation...?

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Not... This isn't for us, it's for the customers.

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There is a slight negotiation. The lowest price that we'd be prepared to go to is £14.99.

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-From my point of view, I think it's such a good product.

-Absolutely.

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I don't think we'll need to drop the price, but what we have to do is just get the...all the numbers.

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I'd like one of those.

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So would I, but what I'm really excited about is that if we like them,

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-imagine what the over- 50s, what they...

-What they would like. I genuinely actually really like it.

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I lied in there.

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I said that it was brilliant and that I wanted one and all the rest,

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but I don't want a pie maker, I can assure you of that.

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Chelsea, west London.

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The rest of James's team - Harry H, Lizzie and Zara,

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check out the latest in compact cleaning.

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The Maxi Vac is lightweight.

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It can clean up accidental spills in seconds, or vac whole rooms in minutes.

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Now, our vac retails for £39.99.

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When you consider that many upright cleaners can be in excess of £100,

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that really is a great value price.

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There's 600 watts of power in this. You can feel it when you turn the item on.

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-Can I have a go?

-Yeah, sure.

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-Oh my God, yeah, it is...

-You see what I mean? You do feel it, don't you?

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-Can I have a feel?

-Have a feel of it.

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I think we can really sell this, actually. It would be fantastic in an exhibition space, as well.

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It's small, you can give examples, people can pick it up and use it.

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So just to check there's nothing else that we need to ask you about...

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Um...er...

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Yeah.

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Well, thank you for your time.

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-Nice to meet you guys.

-Great product, thank you so much. Thanks very much for your time.

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-Basically, we're just going to give you some feedback on the Mini Vac.

-Yeah?

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I really liked it.

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I think we can get it out, use it, demonstrate it, and everyone will see how practical it is.

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And also, it's quite cheap. It's only £39.99.

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And is £39.99 the only price they gave you?

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You didn't get a minimum price on it?

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That's the price they think it should be sold for.

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They said that's a really cheap price, and it's a price that people are willing to pay, so...

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Hmmm...

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On the other team, Harry M and Hayley.

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What you have here is a nest box...

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In the top of the nest box, you have a camera drawer with a camera in.

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A product for hi-tech twitchers.

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The camera lens itself is poking through into the nesting chamber.

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So you would simply plug in, select the AV channel on your television,

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and there you have your own wildlife TV channel.

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-I actually really like this product.

-Excellent.

-When I wake up in the morning, it's so nice hearing birds.

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It's kind of relaxing, almost, going to bed at night,

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-things are switched on, and that's live, it's exciting for the customer.

-Indeed.

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-Has this sold in any trade shows previously?

-Yes. We sell at different trade shows.

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How's it sold?

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In terms of a daily sale, we would expect to sell along the lines of about 150.

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Just, sort of, a question on price.

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You'd be selling this one at £89.

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£89. OK. Is that a flexible price?

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Right, what I'll tell you is,

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we sell these products all day long at the RRPs which I've quoted you.

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However, if you have to discount the price, you can discount to £79.

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-We're confident we could sell this.

-OK.

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We can really sell this! HAYLEY LAUGHS

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At a high price. I am confident!

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I liked the fact that he said they would typically sell 150 units per day at a trade show.

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Say we repeat that, and we round the price up to £100? That's £15,000.

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-Yeah.

-That's massive.

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Midday.

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Fashionable Notting Hill.

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For Lewis and project manager Haya,

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a modern take on a pensioner's classic.

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Forget frumpy tartan two-wheelers -

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-I'd like to introduce you to the Rolls-Royce of shopping trolleys.

-THEY LAUGH

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She's sleek and sophisticated, and she actually comes from Barcelona.

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The bag istelf holds 40 litres, enough for a big shop.

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And at the front there's an extra 10-litre cool bag, which will keep your ice-cream frozen.

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Is it multi-sex, would you say?

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Cos as you can see, it's only red and purple,

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and some men do prefer...

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We actually find the black and the red tend to sell slightly more,

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but the colours do attract people.

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-Can I ask, is it definitely weatherproof, and stuff?

-Sorry?

-Waterproof.

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-Can it cope with different weathers, such as wind?

-Yes.

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-It's made of aluminium, so it will never rust, even in a British winter.

-That's great.

-Never rust.

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Fantastic.

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'Haya, full marks. Very professional.

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'Unfortunately, Lewis sort of babbled on.'

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He said, "Is it good in the weather, is it good in the wind?"

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Which I though was a very odd thing to say.

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Bordering on the inane, really.

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This is Sam.

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Nice to meet you, Sam.

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Next for Lizzie, Zara and Harry H,

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an inflatable dog shower.

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-How do you wash your dog?

-To be quite honest, in my bath, so I'm interested to see your alternative.

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Let me show you how it works.

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So, first of all, we have to inflate it.

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So if you had to give this product three key features that were its best selling points,

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-what would they be?

-Number one is there's nothing like it.

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-Number two is it's easy to store, and number three is it's something you can do at home.

-Great.

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Ooh!

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The retail price on this we're recommending is £129.99.

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-Well, that's good. That's really great.

-Well, thank you very much, Gary.

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It's a great product, and the fact that there's nothing like it around is a great selling point.

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The team are being really polite, really attentive,

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but they're not being very businesslike.

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They're not getting the lowest possible price.

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And sales in exhibitions tend to be impulse sales,

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and they are really price-driven.

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They're going to have to sort this out.

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In Notting Hill, for Gbemi with team leader James...

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-You have to be really keen, really interested in it.

-All right, cool.

-Come on...

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..the shopping trolley.

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This is an award-winning piece of 21st-cCentury engineering,

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and it is the first of its kind in the world.

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It will actually fold down completely flat,

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so one..two..three.

0:16:100:16:12

-Brilliant.

-I like it.

-I love the product.

-I like the fact that it's portable.

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Well, it's a 21st-century answer to an age-old problem.

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I'm really excited about selling a product like this,

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something that's fashionable but practical and very convenient.

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I think it answers a lot of problems.

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And as regards price, what's the recommended retail price?

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-It retails at £125.

-OK.

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I'm pretty confident that we could sell this for that,

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but if the worst came to the worst and it came late in the day

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and we weren't selling many, what would you be comfortable with us selling it at?

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-I think for the one-off promotion, if you sell with enthusiasm and vigour...

-Yeah.

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..I think we could just dip under the hundred and take it to £99.

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I think that's fantastic.

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-I'm definitely going to invest in one of these whenever...

-I'll do you a deal.

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Thank you. I'll know where to come.

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-I quite liked it.

-You quite liked it.

-Yeah, I quite liked it.

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I'm never going to want the product, and I just wondered, will people buy that?

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But then again, old people do just want to, like, sort of dash their money.

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Cos they just don't see the point in saving any more.

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If you just keep saving, and just save to your grave... JAMES LAUGHS

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It's true.

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-Oh, wow! They look like mini pies. I was expecting a big pie machine.

-That's what I was expecting as well.

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Next to be offered a slice of the pie maker market, Haya and Lewis.

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It's perfect for people who can't cook, as well.

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-It's simple.

-When you think of pastry and stuff,

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you've got to be an amazing French chef to be able to do this, when it's really quite simple.

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-I'm quite excited about this now.

-Can we eat it afterwards?

-Yeah, you can. You can try them.

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-Can I just ask you, what's the recommended retail price?

-We suggest it to be sold at £19.99.

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£19 or £90?

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£19. £19.99.

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-Oh, my God.

-So good.

0:18:010:18:02

That's, like, incredibly good value.

0:18:020:18:04

And are your prices negotiable? Can we reduce it by 20%?

0:18:040:18:07

£14.99 at the very lowest.

0:18:070:18:11

-That's as low as we're prepared to go.

-That's really good.

-That's very good.

0:18:110:18:13

So if you see now...

0:18:130:18:15

-God!

-And that's how easy it is.

0:18:150:18:17

Wow. It looks so good.

0:18:170:18:18

It does. It's as if it's just been popped out of a bakery.

0:18:180:18:22

-Wow.

-I love the pie maker. I think it's perfect.

0:18:220:18:24

I can see it selling out in minutes, to be honest.

0:18:240:18:28

I want one of them, like, literally.

0:18:280:18:30

It's so good, isn't it?

0:18:300:18:31

-Seriously.

-I think that's definitely my top choice.

0:18:310:18:34

Welcome.

0:18:340:18:35

-Last appointment for the other half of Haya's team...

-Particularly pertinent to the over-50s market.

0:18:350:18:41

..a pillow with a twist.

0:18:410:18:42

It can be used to give greater comfort...

0:18:420:18:46

..underneath.

0:18:470:18:48

In addition to this, it also contours to the head of the chair,

0:18:480:18:51

which conforms nicely to the shape of your head.

0:18:510:18:55

This does look very comfortable.

0:18:550:18:57

-It is really good.

-It's a fantastic...

-Try it behind your head.

0:18:570:19:00

-Shall I try it out?

-Yeah.

0:19:000:19:02

That's surprisingly comfortable. I'm feeling my back sort of automatically straightening.

0:19:020:19:07

-Does it straighten... Yeah, it does.

-Particularly... It is very...

0:19:070:19:12

Yeah! Definitely, so we can get the customers trying it out.

0:19:120:19:15

I know that can definitely sell, and I know how I would sell it.

0:19:150:19:18

Erm... Price.

0:19:180:19:19

-The Versatile Pillow has a recommended retail price of £9.99.

-OK.

0:19:190:19:24

-You'll know this, but this product will sell itself.

-It's really good.

0:19:240:19:27

And I would feel very confident selling this. I think we could do, definitely, a very good job.

0:19:270:19:32

-I really like it.

-I quite like it.

-I really like it.

0:19:320:19:35

That product is the perfect fit.

0:19:350:19:38

This travel pillow will really, really sell.

0:19:380:19:42

This is the product we need to go with.

0:19:420:19:44

5:00pm.

0:19:450:19:47

Just time to see the last few products.

0:19:470:19:50

-So this is our solar charging backpack.

-OK...

-OK?

0:19:500:19:53

Is it easily broken... Can it break... Is it, sort of...

0:19:530:19:56

What's the word? If you drop it, will it...

0:19:560:19:59

-It's very resilient. Yeah.

-So it's resilient.

0:19:590:20:01

-That's really practical. I think that's good.

-I really like that.

0:20:010:20:05

I think it's a fantastic product, I think we can sell a lot of them.

0:20:050:20:08

..before deciding which two to take to the show.

0:20:080:20:12

What we have that Gbemi and I are keen on is the shopping trolley

0:20:130:20:18

because it's not your conventional shopping trolley -

0:20:180:20:20

it's got four wheels,

0:20:200:20:21

it's got a cooler section for frozen and chilled goods.

0:20:210:20:24

And we did sort of hustle a price down to £100.

0:20:240:20:27

-That sounds really good.

-Which products would you pick out of yours?

0:20:270:20:31

The vacuum has some really clear, really definite, really positive selling points.

0:20:310:20:35

Just selling it to people off a stall will probably be fairly easy.

0:20:350:20:39

OK, if the feedback on the vacuum is that positive,

0:20:390:20:42

-I'm going to trust your decision.

-OK.

0:20:420:20:44

Vacuum and shopping trolley, final decision. Happy with that?

0:20:440:20:47

OK. Talk to you later.

0:20:470:20:49

Harry and Hayley, my first choice is the pie maker.

0:20:490:20:53

My second choice is the designer shopping trolley.

0:20:530:20:57

Our first choice is the pillow, our second choice is the bird camera.

0:20:570:21:02

I've decided we're going with the pie maker.

0:21:020:21:04

I really think we should go with this pillow, it is the perfect fit.

0:21:040:21:09

I appreciate that but at the end of the day,

0:21:090:21:11

the pie maker is more expensive and I can see it flying off the shelves,

0:21:110:21:15

and that's my first choice.

0:21:150:21:16

Not everyone wants to cook and make pies.

0:21:160:21:20

I really love the pie maker, I'm going with it, that's my final decision.

0:21:200:21:23

-I know you haven't seen the pillow.

-Harry, listen to me.

0:21:230:21:26

I need to choose one cheap product and one fairly expensive product.

0:21:260:21:30

Haya, this pillow would sell to anyone walking through those doors.

0:21:300:21:34

Harry, as project manager I'm going with my first choice, pie maker, and secondly, the shopping trolley.

0:21:340:21:39

I'm very confident with the two products I've picked.

0:21:390:21:42

OK, bye-bye.

0:21:420:21:43

-It's a shame. That pillow would have sold big time.

-It would have done.

0:21:460:21:51

With both teams keen on the trolley, the supplier must choose.

0:21:510:21:55

I just hope we get them.

0:21:550:21:57

'We are delighted that you will be representing our product.'

0:21:570:22:00

OK, thank you very much, Michael, look forward to doing that.

0:22:000:22:03

Thanks, Michael, bye.

0:22:030:22:05

'I'm afraid the other team just had the edge.

0:22:050:22:08

'I'm genuinely very sorry.'

0:22:080:22:11

OK, thank you very much anyway.

0:22:110:22:13

Oh.

0:22:130:22:15

We can't do anything about it now.

0:22:150:22:17

We just have to go with the second choice, the camera bird box.

0:22:170:22:22

I am disappointed that we lost the designer shopping trolley,

0:22:220:22:26

but there's nothing else I can do.

0:22:260:22:27

We have the camera bird box and we just have to love that product

0:22:270:22:31

and sell it tomorrow.

0:22:310:22:33

The day of the show.

0:22:380:22:40

Just seven hours to sell as many products as possible to the over-50s.

0:22:400:22:44

I think old people are lovely. Every time I see them,

0:22:470:22:50

I always feel sorry for them

0:22:500:22:51

and I want to give them a big hug and squeeze them.

0:22:510:22:54

Squeeze the money out of them!

0:22:540:22:55

We're aiming to push the trolleys as much as possible,

0:22:580:23:01

because that will give us the most sales.

0:23:010:23:03

We need to push everything as hard as it can be pushed, basically.

0:23:030:23:06

Without being pushy.

0:23:070:23:09

Kensington Olympia - venue for The 50+ Show.

0:23:130:23:17

Both teams have two stands - one for each product.

0:23:220:23:26

Standing up straight, smiling.

0:23:280:23:31

-Dance a little bit.

-Let's not dance, that'll frighten them off.

0:23:310:23:34

10:00am. Doors open.

0:23:370:23:39

Hi, do you like pie?

0:23:390:23:41

Do I like what?

0:23:410:23:42

Don't be shy, come and have some pie.

0:23:420:23:45

Lewis and team leader Haya pitch the pie maker...

0:23:450:23:48

Good morning, can I introduce you to our new pie maker?

0:23:480:23:52

..their hot samples pulling in peckish pensioners.

0:23:520:23:55

How much is it?

0:23:550:23:56

I'll make you very good offer, 29.99.

0:23:560:23:59

Can you reduce it a little bit, because we are pensioners.

0:23:590:24:03

Oh! I'll make you...

0:24:030:24:04

-I'll have to think about it.

-Are you sure?

-I'm positive.

0:24:040:24:07

This product is completely new to the market and it has been a big hit.

0:24:070:24:12

It's only 29.99.

0:24:120:24:14

We have gone higher than the recommended retail price

0:24:140:24:17

because I think it deserves more than 19.99 and I think it will sell out.

0:24:170:24:21

-Are you interested in buying one?

-No, thank you.

0:24:210:24:24

Thank you.

0:24:250:24:26

-Are you interested in buying one?

-No, thank you.

0:24:260:24:29

One thing I've learnt is that people over 50 love freebies.

0:24:290:24:32

Excuse me, ladies, are you interested in a designer shopping trolley?

0:24:360:24:40

On the other team, Zara, Gbemi and James,

0:24:400:24:44

with yesterday's most wanted - the designer shopping trolley.

0:24:440:24:48

The price is £125, but because you would be our first customer,

0:24:480:24:52

I'll do it for 100.

0:24:520:24:53

Do you want to have a go? I'll hold your stuff, have a go.

0:24:530:24:58

-It's quite light, isn't it?

-It's very light.

0:24:580:25:00

-Why don't you buy one, treat yourself.

-OK.

0:25:000:25:04

I'll do it for £100 for you.

0:25:040:25:06

Have you got your card there? Thank you very much.

0:25:060:25:09

It comes in purple, red, green and black. I love purple, but some like the red, the green and the black.

0:25:090:25:15

There's 40 litres of storage.

0:25:150:25:17

It has a freezer pack to keep all your goods frozen.

0:25:170:25:20

How much all together?

0:25:200:25:21

Its £125, but I could do it for £100 for you. It's a really good product.

0:25:210:25:27

It is actually a good product.

0:25:270:25:29

Would you like to pay now?

0:25:290:25:31

-Do you take cards?

-We do take cards. Thank you very much.

0:25:310:25:35

Round the corner, the other half of James' team,

0:25:380:25:40

Harry H and Lizzie, with the fixed-price mini vacuum.

0:25:400:25:44

Look at this, look at what we've got on offer today. Come one, come all.

0:25:440:25:48

Have a look,

0:25:490:25:50

it is really easy to do a once-over in your living room or dining room.

0:25:500:25:54

It sucks it straight up.

0:25:560:25:58

-How much are they?

-39.99.

0:26:000:26:03

If I bought it now, how much would it cost me?

0:26:030:26:06

-39.99.

-39.99.

-If I bought it right now?

0:26:060:26:10

I'm afraid I can't lower the price any more -

0:26:100:26:12

this is the price we have to sell it for.

0:26:120:26:14

-I'm afraid there's no move on it.

-I'll think about it.

0:26:140:26:17

12 months' guarantee, it's only 39.99.

0:26:170:26:21

-Can't you give me a discount?

-I'm afraid not, that's the lowest price I can do it for today.

0:26:210:26:25

Wait. I need a discount for senior citizens.

0:26:250:26:28

I'm afraid there's no discount available.

0:26:280:26:30

You need speak to your company.

0:26:300:26:32

-OK. Thank you.

-Because you will have more customers if you did that.

0:26:320:26:36

We've been asked many times for discount, discount,

0:26:360:26:39

and there's no movement, it's quite rigid, actually, our prices.

0:26:390:26:42

Maybe that was something James forgot to think about,

0:26:420:26:45

or we all forgot to think about, maybe giving a bit of room to move.

0:26:450:26:48

-Hi, Sir, Would you be interested in the camera bird box?

-No, thank you.

0:26:560:26:59

No problem.

0:26:590:27:01

Say, "May I show you, may I show you."

0:27:010:27:04

Trying to catch passing customers

0:27:040:27:06

with their costly treat for twitchers, Hayley and Harry M.

0:27:060:27:10

This is the camera bird box, it's very simple,

0:27:100:27:13

it is simply a bird house with a camera inside.

0:27:130:27:15

You can see on your television what's going on in the bird house.

0:27:150:27:18

Instead of seeing the birds going in and out, you can see inside the bird house -

0:27:180:27:22

you can see them laying eggs, the eggs hatching,

0:27:220:27:25

the really nice family environment going on inside.

0:27:250:27:28

What's the total cost?

0:27:280:27:29

At the moment, £125. It's going up later in the day.

0:27:300:27:35

-Is it?

-Yeah.

-All right, then, we'll leave that.

0:27:350:27:37

If you want to buy one now, you can leave it here

0:27:370:27:40

and whenever you want to, just come back and collect it.

0:27:400:27:45

-How much are they?

-The whole set normally retails for £150 to £250.

0:27:450:27:51

We've got a special show price of only £100.

0:27:510:27:54

I'm not sure who's worse, Harry M or Hayley.

0:27:540:27:59

He's gaily saying the price is going up to £200

0:27:590:28:02

if you don't buy it quickly, and she's saying,

0:28:020:28:04

"Well, the recommended retail price is sort of £150 to £250."

0:28:040:28:10

It's either one or the other, but actually both is wrong.

0:28:100:28:13

Midday. Capacity crowds.

0:28:150:28:19

I'm so disappointed. I thought this product would really sell.

0:28:190:28:22

-What is wrong these stingy old people?

-I never, ever want to be old.

0:28:220:28:26

With hot pie maker sales cooling,

0:28:260:28:29

a change of tactic from team leader, Haya.

0:28:290:28:32

Lewis, everyone seems to be very interested but they don't want to buy it.

0:28:320:28:36

19.99 is the recommended retail price, we can go down to 14.99.

0:28:360:28:41

-OK. Right, come on.

-More, more.

0:28:410:28:45

We are selling these for £14.99.

0:28:450:28:48

This is a special offer for you guys here, for today only.

0:28:480:28:52

-Are you interested in buying one?

-I am, actually.

0:28:520:28:54

£15 is what we agreed, I owe you a penny. There you go.

0:28:540:28:59

Trust me, do you want to get one?

0:28:590:29:01

There you go, madam.

0:29:010:29:03

At last the penny's dropped,

0:29:030:29:06

that they actually can sell them on for £14.99.

0:29:060:29:08

They started with a £10 premium.

0:29:080:29:11

You may say, that really was pie-in-the-sky,

0:29:110:29:14

and so it proved to be.

0:29:140:29:16

Much planned for this evening or are you going to make some pies?

0:29:160:29:19

Going to make pies now!

0:29:190:29:20

We're only here for today so if you would like to get it, now is the time.

0:29:270:29:31

We'll think about it.

0:29:310:29:32

Still pushing their designer trolley, James's team.

0:29:320:29:35

Madam, can I interest you in a designer shopping trolley?

0:29:350:29:40

Madam, would you like to take a look at the designer shopping trolley?

0:29:400:29:44

-Right, Zara, come on, energy, energy, let's sell some.

-I've got energy!

0:29:440:29:49

Are you interested in buying the product? I can do it at £100,

0:29:490:29:52

the lowest price you'll ever get for this product. Will you take it today?

0:29:520:29:57

No, thank you.

0:29:570:29:58

What if I knock one more pound off, and that is as low as I can go, £99.

0:29:580:30:03

Will you buy one? I'll personally take it to your car for you.

0:30:030:30:07

-Will you take it?

-Not now, we'll come back for it.

0:30:070:30:09

-Make sure you're here before 5:00pm.

-See you in 20 minutes.

0:30:090:30:13

Promise me, you better not be lying.

0:30:130:30:15

There's loads of customers but the final hurdle is the price,

0:30:150:30:18

we seem to always be falling at that final hurdle.

0:30:180:30:21

Can you get out there? Bit of energy Gbemi, come on.

0:30:210:30:24

We have, James. We've been a really big energy in sales.

0:30:240:30:27

You haven't sold any, though, Zara.

0:30:270:30:30

Would you like to pay by cash or card?

0:30:330:30:35

-I've got card, is that all right?

-Yeah.

0:30:350:30:37

Sucking in sales with the fixed-price vac, Lizzie and Harry H.

0:30:370:30:43

-Do you want a bag with that?

-I'd love a bag, please.

0:30:430:30:46

You see, we do treat you well, we give you bags. There you go.

0:30:460:30:49

Really simple little product, great for the stairs,

0:30:490:30:52

great for your little once-over in the living room, and at 39.99, it's an absolute steal.

0:30:520:30:57

-You've sold one.

-Thank you very much.

0:30:580:31:01

Harry H and Lizzie haven't been able to offer a discount

0:31:010:31:04

because they didn't negotiate one but actually,

0:31:040:31:07

they're demonstrating it so well that people are buying it.

0:31:070:31:10

Hey!

0:31:110:31:12

It's perfect for stairs, nooks and crannies,

0:31:140:31:17

then your full normal cleaning job anyway.

0:31:170:31:19

You've got a very charming face. It's very hard to say no, actually.

0:31:190:31:24

4:00pm.

0:31:270:31:28

-Hi, Harry.

-Hi, Haya.

0:31:280:31:30

Project manager Haya checks in on the bird box.

0:31:300:31:34

-Have you made any sales?

-No.

0:31:350:31:37

-Nothing at all?

-Nothing.

0:31:370:31:39

Well, how about you reduce the price to £100?

0:31:390:31:43

It's not the price that's putting them off, it's the concept.

0:31:430:31:46

What do you mean, the concept? You guys were like, "It's very good," yesterday.

0:31:460:31:50

Yeah, out of what we had to choose, it is the better product,

0:31:500:31:53

but people don't like to buy.

0:31:530:31:56

They're walking around saying, "We'll buy at the end of the day."

0:31:560:31:59

Well, keep selling and good luck.

0:31:590:32:01

OK, thanks, bye.

0:32:010:32:03

They haven't even made one bloody sale.

0:32:030:32:05

As the senior citizens head home,

0:32:050:32:08

a final chance for the teenage teams to bag some sales.

0:32:080:32:13

Someone sell a trolley, quick.

0:32:130:32:15

-Can I interest you in our designer shopping trolley?

-I don't need one.

0:32:150:32:18

This is only £39.99.

0:32:180:32:20

-Yeah, OK, I think I'll take one of those.

-Oh, brilliant.

0:32:200:32:23

Thank you very much.

0:32:230:32:24

There you go, madam.

0:32:250:32:27

That's £14.99.

0:32:270:32:29

It's going fantastic.

0:32:290:32:30

We're selling all these pie-making machines

0:32:300:32:32

in the afternoon, more than anything.

0:32:320:32:34

There you go, madam. Enjoy.

0:32:340:32:37

Thank you very much.

0:32:370:32:38

The camera is in a drawer here, so that it's away from the birds, so they don't peck it or something.

0:32:400:32:46

I'm going to make an executive decision. I want one.

0:32:460:32:50

Of course, that would be fantastic. That's £100, please.

0:32:500:32:55

-Thanks very much indeed.

-Thank you very much.

0:32:550:32:58

One bird box bagged, and a new sales tactic - pitching to other traders.

0:32:580:33:04

Hello.

0:33:040:33:06

We're going around, we've got some stock left,

0:33:060:33:08

to see if you'd be interested in taking some.

0:33:080:33:10

We're going to go as rock-bottom as we can, which is £80.

0:33:100:33:14

I'm learning from the last task - get the sales in, get the figure in.

0:33:140:33:18

I'm hoping I can repeat it on this task.

0:33:180:33:20

I don't think I would be interested.

0:33:200:33:23

-And yourself?

-Not for me.

-OK, thank you for your time.

0:33:230:33:27

I don't think it's something that would go with our business.

0:33:270:33:30

-It's not?

-Not really, no.

-No problem. Thanks very much.

-Thank you.

0:33:300:33:34

Would you be interested in taking some of these bird houses?

0:33:340:33:37

-What for?

-To sell alongside your solar products.

0:33:370:33:40

-What do you think?

-It's sold very well today.

-Shall we take five and try them?

0:33:400:33:44

-50 quid each.

-Can't go below 80, I'm afraid.

0:33:440:33:46

I wish I could go lower, but I can't.

0:33:460:33:49

-Go on, we'll take five.

-Excellent.

-Five at £80, no problem.

0:33:490:33:53

Harry's come good. Better late than never.

0:33:530:33:57

£500 sold, we'll just have to wait and see if that's enough.

0:33:570:34:01

-I hope it is.

-Fingers crossed.

-I know.

0:34:010:34:04

Sale at the last minute!

0:34:070:34:08

5:00pm. The day is done.

0:34:080:34:12

Tomorrow, the boardroom.

0:34:120:34:14

-Good morning.

-Good morning, Lord Sugar.

0:34:540:34:56

-So how did you get on? Enjoy yourself?

-ALL: Yes.

0:34:580:35:03

Right, let's start off with Atomic. Who was the team leader?

0:35:030:35:07

-Me, Lord Sugar.

-How did that come about, Haya?

0:35:070:35:09

I put myself forward and so did Harry M because

0:35:090:35:12

we haven't managed any task yet.

0:35:120:35:13

At the end, it was a vote and I got voted to become project manager.

0:35:130:35:17

What was the criteria of the vote then?

0:35:170:35:19

Haya has a close relationship with her grandma so we thought...

0:35:190:35:23

Oh, you know someone who's older than 50, is that it? Right, OK.

0:35:230:35:27

That's interesting criteria(!)

0:35:270:35:29

Anyway, good team leader?

0:35:290:35:31

I'd say outstanding, to be honest.

0:35:310:35:33

-And so you each had different suppliers to go off and see?

-Mm-hmm.

0:35:330:35:37

You and Lewis, what did you think the best products were?

0:35:370:35:41

We thought the trolley was fantastic and the pie maker.

0:35:410:35:45

And what did you see?

0:35:450:35:46

We saw the pillow, the mini-vacuum and the bird box camera.

0:35:460:35:51

And what did you feed back to the team leader?

0:35:510:35:55

Really liked the pillow.

0:35:550:35:56

We thought the pillow would really sell

0:35:560:35:59

but they were enthusiastic about the pie maker, and Haya decided to opt for that.

0:35:590:36:03

Did you have a strategy for that?

0:36:030:36:05

We wanted to pick an affordable product and a quite expensive product

0:36:050:36:09

so we could have a balance between price.

0:36:090:36:11

I think the point really is that Harry

0:36:110:36:13

put up a fierce fight for his pillow but Haya stamped her foot.

0:36:130:36:18

So on your products, on the two products you chose in the end,

0:36:180:36:22

-you have the pie maker and the bird box, is that right?

-That's correct.

0:36:220:36:26

Let's talk about the prices on this pie maker.

0:36:260:36:29

What was the manufacturer's...

0:36:290:36:32

-19.99.

-19.99?

0:36:320:36:35

-And we negotiated it down to 14.99.

-Right.

0:36:350:36:37

But what we did was agree that we would charge a higher price

0:36:370:36:41

at the beginning of the day so it was a bit more expensive

0:36:410:36:44

and then lower it down.

0:36:440:36:45

Are you saying you actually tried to sell ABOVE the manufacturer's price?

0:36:450:36:48

That's correct, we did.

0:36:480:36:50

You'll have the Office of Fair Trading after you soon,

0:36:500:36:52

if you're not careful!

0:36:520:36:54

We're lucky there's no such thing as retail price maintenance.

0:36:540:36:57

You are allowed to sell at what you want.

0:36:570:36:59

So tell me how you went and partitioned off the selling then.

0:36:590:37:04

Haya was attracting the customers in and I was demonstrating

0:37:040:37:07

how to do the pastry, cut it out and work the product

0:37:070:37:10

and then we swapped.

0:37:100:37:11

Sounds like you were busy, then.

0:37:110:37:13

Were you busy selling or busy giving away freebies?

0:37:130:37:16

To be honest, we found all the people over 50 were coming,

0:37:160:37:19

having the tasters and then going away.

0:37:190:37:21

Not that stupid then, these over-50s, are they?

0:37:210:37:24

-They are stingy!

-They loved the pies though, loved the taste.

0:37:240:37:27

All right, Kinetic. Team leader?

0:37:270:37:31

-That was me, Lord Sugar.

-James, right. So, good team leader?

0:37:310:37:35

-Extremely good, yeah.

-Yeah? Good. So when it came

0:37:350:37:37

to product selection, what was your strategy then?

0:37:370:37:40

I told them that I wanted them to be really positive, really enthusiastic.

0:37:400:37:44

I also told them I wanted a minimum price but don't be too pushy

0:37:440:37:48

because we want to get whatever product that we want.

0:37:480:37:51

Right. Was there a conflict over what the teams wanted?

0:37:510:37:53

-There was conflict over the designer shopping trolley.

-You wanted that?

0:37:530:37:57

-But they got it.

-And they got it.

-Yes.

0:37:570:37:59

Looks like your little pep-talk paid off then.

0:37:590:38:02

Who was talking to those people?

0:38:020:38:03

-That was Gbemi and myself.

-Right.

0:38:030:38:05

They must have seen something in you.

0:38:050:38:07

I hope you represented them well.

0:38:070:38:09

-OK, so Lizzie, Harry H and Zara went off to discuss the mini-vac.

-Yeah.

0:38:090:38:15

-What price did you get for that?

-39.99.

0:38:150:38:18

It was the retail price, that was nice.

0:38:180:38:20

You didn't get a reduction, or a contingency price?

0:38:200:38:23

But when you saw the mini-vac people, what happened?

0:38:230:38:25

-We negotiated it down to 29.99.

-£10 off.

-Yeah.

0:38:250:38:30

The truth is, you didn't push it, did you?

0:38:300:38:32

I'll say straight out we didn't even attempt to negotiate.

0:38:320:38:35

-I'll stick my hand up.

-James, did you not ask them if they had a contingency price?

0:38:350:38:40

I asked and they told me that 39.99 was the lowest price

0:38:400:38:44

and now I find out that 39.99 WASN'T minimum.

0:38:440:38:46

-Exactly.

-That's what I instructed.

-What did you do on the trolley?

0:38:460:38:50

-You got the trolley.

-On that,

0:38:500:38:52

we asked what the recommended retail price was.

0:38:520:38:54

That was £125. I said I'm sure we'll be able to sell at this price

0:38:540:39:00

-but if business is slow, what can we change it to?

-Exactly.

0:39:000:39:03

-And he gave me the price of £99.

-That is exactly the strategy.

0:39:030:39:06

So how did the sales go?

0:39:060:39:09

-Everybody sell?

-Zara didn't sell one product all day, so...

-Really? You didn't sell anything?

0:39:090:39:13

I had lots of people who really loved the product and I got them on board with that.

0:39:130:39:17

I told Zara to have a little fun with it, a little enthusiasm.

0:39:170:39:21

One customer, I said I'd carry the box out to the car

0:39:210:39:24

if they bought it. It's all about that when you're selling to the public

0:39:240:39:28

but she didn't take my advice on board.

0:39:280:39:30

No, I think that's a mistake, if I may say so.

0:39:300:39:33

I could not have given more to sell this product.

0:39:330:39:36

I was incredibly enthusiastic.

0:39:360:39:38

Look, I'll tell you what, we'll have a look

0:39:380:39:40

at some of the numbers, shall we?

0:39:400:39:41

For Atomic, Nick, how much did they take on the pie maker?

0:39:410:39:46

-Pies brought in £347.42.

-Right.

0:39:460:39:52

And Karren, for Kinetic, how did they get on with the shopping trolley?

0:39:520:39:56

Total sales on that were £329.98.

0:39:560:40:00

Right. Nick, so the bird box?

0:40:000:40:04

A surge there. Up to £500, which gives a day's total

0:40:040:40:09

-of £847.42.

-Right.

0:40:090:40:14

And Karren, let's have it for the mini-vac.

0:40:140:40:17

Mini-vac total sales, £808.79.

0:40:170:40:22

I think we can say the mini-vac "cleaned up",

0:40:220:40:24

making a total of £1,138.77 for the day.

0:40:240:40:29

Very good, very good. I like the sound

0:40:290:40:32

of some of your tactics there, James,

0:40:320:40:34

sounded like it was very well organised.

0:40:340:40:36

Well, I've got a treat for you then, for this wonderful win.

0:40:360:40:40

A magic win, as we might put it because you'll actually go off

0:40:400:40:43

and see some magic tricks performed in your own private pod

0:40:430:40:48

on the London Eye, so have a nice time,

0:40:480:40:51

try to make sure James doesn't disappear

0:40:510:40:53

and I'll see you on the next task, OK?

0:40:530:40:56

Thanks very much, Lord Sugar.

0:40:560:40:58

-(Yay!)

-Knew it!

0:41:020:41:04

-Well done.

-The vac's just done it.

0:41:040:41:08

I wouldn't say it was a close call because you got well and truly beaten

0:41:090:41:14

to the tune of £300 there, so we're going to have to find out

0:41:140:41:18

really why you only sold £847 worth of stuff

0:41:180:41:22

and what actually prevented you coming through as the winning team.

0:41:220:41:26

So as usual, I'm going to send off to have a chat amongst yourselves

0:41:260:41:29

and then you'll come back in here.

0:41:290:41:32

I'll decide which one of you will be leaving the process.

0:41:320:41:34

Off you go.

0:41:340:41:36

MUSIC: "Magic Moments" (Instrumental)

0:41:450:41:48

-Hi, everyone.

-Hi.

0:41:530:41:55

I'm Dynamo. Because you guys won today,

0:41:550:41:57

-thanks to project manager James over there...

-100% down to me!

-..I thought

0:41:570:42:03

I'd come up here and give you guys a little show. Watch this.

0:42:030:42:06

-Whoa, that is cool!

-Just think of a card.

0:42:080:42:11

Oh!

0:42:130:42:14

-Oh, my God, that is so cool.

-One card jumps out.

0:42:160:42:19

Whoo!

0:42:190:42:20

-Oh, my gosh.

-Whoa!

-That's really weird.

0:42:200:42:24

Close your hand tight.

0:42:240:42:25

Gone. Turn your hand over, look under your watch.

0:42:280:42:31

-Oh, my gosh!

-What the...?

-What?

0:42:310:42:35

Thank you very much, Dynamo.

0:42:370:42:38

-Maybe you can make these guys disappear so that I win.

-Yeah!

0:42:380:42:42

DRAMATIC MUSIC PLAYS

0:42:440:42:47

-Where do you think we went wrong?

-We couldn't persuade you to pick anything besides the pie maker.

0:42:480:42:54

-What other product did you want us to pick?

-The pillow.

0:42:540:42:57

-If we went for that, you think we'd have won?

-Yes.

0:42:570:43:00

You're actually living on another planet to think if we went for the pillow, we'd have won.

0:43:000:43:04

But that product would have sold.

0:43:040:43:06

'There's no way I'm going home.'

0:43:060:43:08

My performance speaks for itself. They got the wrong end of the stick.

0:43:080:43:11

'I contributed £400 worth of sales,

0:43:110:43:13

'that's nearly half of the team's total sales.'

0:43:130:43:16

If the rest of the team did that, which wouldn't be here.

0:43:160:43:19

-Haya, we sold £500, you sold £300.

-Because it's a cheaper alternative.

0:43:190:43:24

But your product was the problem.

0:43:240:43:26

OK, reality is we didn't choose the pillow, OK?

0:43:260:43:29

-Yeah, and that was your decision.

-I stand by my decision and I think it WAS the correct decision.

0:43:290:43:33

'I am worried'

0:43:330:43:34

because I am project manager, it's my responsibility.

0:43:340:43:37

I think I led the team perfectly well

0:43:370:43:39

but Hayley and Harry M just didn't listen to me.

0:43:390:43:42

RECEPTIONIST: You can go through to the boardroom now.

0:43:530:43:55

Well, I hope you had a fruitful meeting to discuss

0:44:050:44:09

the outcome of this task.

0:44:090:44:11

Let's get the batting order right so we know what we're talking about.

0:44:110:44:16

Haya, I think you were adamant that the whole team was going to have the pie maker?

0:44:160:44:20

-Yes, I take responsibility for that.

-You were adamant?

-Yes.

0:44:200:44:23

You wanted the pillow?

0:44:230:44:25

I DID want the pillow.

0:44:250:44:26

Why do you think the pillow would've sold better than a pie maker?

0:44:260:44:29

-I think...

-My point was that the pillow was very suited

0:44:290:44:33

to anyone who came through that door.

0:44:330:44:35

I know a lot of over-50s who'd buy it.

0:44:350:44:37

Dad's got trouble with his back, my grandma's got arthritis.

0:44:370:44:40

This is something people look for, added support when they sit down.

0:44:400:44:43

I know it's an issue. I saw the price, I thought we could sell it for more.

0:44:430:44:46

I also had the rationale that even if somebody

0:44:460:44:49

didn't want it at the price, it would make a good gift.

0:44:490:44:52

-Did you put that argument across?

-Yes.

0:44:520:44:56

You see, the other team, the team that won, the team leader

0:44:560:44:59

listened to his sub-team and chose what the sub-team wanted.

0:44:590:45:03

He said, "if that's what they want, that's what they can have."

0:45:030:45:06

When it came down to which products we picked, me and Hayley both strongly voiced the pillow

0:45:060:45:11

but it's regardless because neither of you two would allow us

0:45:110:45:14

to pick a product. You'd seen that pie maker,

0:45:140:45:16

you were going to go with it, whatever we had seen.

0:45:160:45:19

Lord Sugar, I think the failure of this task

0:45:190:45:21

was to due to the confusion regarding the prices when it came to the camera bird box

0:45:210:45:25

because I told Hayley and Harry M,

0:45:250:45:28

"if this product doesn't sell and if no-one's interested in it,

0:45:280:45:31

"do you reduce the price to £100?"

0:45:310:45:34

But no-one bought anything from them and they still continued to sell it at £125.

0:45:340:45:38

The bird box was £89 recommended price.

0:45:380:45:42

You negotiated a contingency price of £79,

0:45:420:45:46

-is that right?

-Yeah.

-Yes, Lord Sugar.

0:45:460:45:47

And then you kicked off, the pair of you, you two kicked off

0:45:470:45:51

-Yes.

-..in the morning trying to sell it for how much?

0:45:510:45:55

-£125 for both products.

-Including you?

-That's correct.

0:45:550:45:58

I'd just like to interrupt because you wanted the price down to 100

0:45:580:46:02

and indeed you started selling it at 100

0:46:020:46:04

whilst Harry carried on with a price point of 125.

0:46:040:46:08

-So you WERE selling it at £100?

-I was, because...

0:46:080:46:11

-You say you didn't sell any?

-No, we didn't sell any.

0:46:110:46:13

So even when you reduced the price to £100, as Haya suggested, you didn't sell any?

0:46:130:46:17

-That's correct, Lord Sugar.

-To be honest,

0:46:170:46:20

I didn't know she was selling it for 100 and he was selling it at 120.

0:46:200:46:23

This is news to me.

0:46:230:46:24

Haya, when I actually had a customer in front of me,

0:46:240:46:27

I started negotiation at £125.

0:46:270:46:30

I would then gauge a reaction and if they were about to walk away,

0:46:300:46:33

I'd crash it down and say, "one-off deal, we can do this."

0:46:330:46:36

So the price wasn't the issue.

0:46:360:46:38

If the price wasn't an issue and people were interested in it,

0:46:380:46:41

-then what was the issue?

-The product.

0:46:410:46:43

We opted for the designer shopping trolley which we lost.

0:46:430:46:46

Who went to talk to the manufacturer of the trolley?

0:46:460:46:50

-That was myself and Lewis.

-You lost that.

0:46:500:46:53

How did you lose it?

0:46:530:46:54

I think we lost it because the other team must've been stronger.

0:46:540:46:57

Yeah. As an observer, I would say that Lewis waffled a bit,

0:46:570:47:01

asked if it was "any good in the wind".

0:47:010:47:03

So I think you sort of threw the vendor, rather.

0:47:030:47:07

So you lost the trolley and then you chose the bird box,

0:47:070:47:11

-is that right?

-I said, "If we don't get the shopping trolley,

0:47:110:47:14

what should be our reserve?" And they said the camera bird box.

0:47:140:47:17

You know what, I think the bird box is a hard sale

0:47:170:47:21

and I think to sell six...

0:47:210:47:24

is a hard sale at an exhibition like that.

0:47:240:47:26

Where you got a bit confused,

0:47:260:47:27

maybe, is when the man told you, "Sells 150 at a trade show?"

0:47:270:47:31

-He did.

-That's a little bit...

0:47:310:47:33

You did some maths and you thought that would take you so much...

0:47:330:47:36

-I did really question it.

-But you missed the point though, didn't you?

0:47:360:47:40

You missed one point.

0:47:400:47:42

"Trade show." You weren't at a trade show.

0:47:420:47:46

When you go to a trade show,

0:47:460:47:48

you have retailers coming round in a trade show and they buy 10, 20, 50.

0:47:480:47:53

They might even buy 150 and that's the point you missed.

0:47:530:47:58

Although you didn't miss it

0:47:580:48:00

because the five you sold was effectively a trade sale.

0:48:000:48:04

Lucky?

0:48:050:48:07

Quite lucky.

0:48:070:48:09

Well, look, a real mish-mash of messages coming across here.

0:48:090:48:14

Hayley, from your point of view,

0:48:140:48:16

where do you think the failure of this task was?

0:48:160:48:18

I think it was due to the product selection and I think that Haya

0:48:180:48:22

should've listened to us, who had actually seen the product

0:48:220:48:25

and I think it does lie with Haya.

0:48:250:48:28

I didn't choose the pillow purely because of the price

0:48:280:48:31

and I knew the aim of this task was sales volume.

0:48:310:48:34

-And Lewis?

-Personally I think the price decision

0:48:340:48:38

and Hayley's lack of management with Harry and stuff, cos Hayley

0:48:380:48:41

didn't exactly sell loads. Throughout the day I think you made one sale.

0:48:410:48:45

I'd pipe down a little bit about the sales numbers here

0:48:450:48:48

because Hayley sold £100 worth,

0:48:480:48:51

you were just behind with only £130 worth of sales.

0:48:510:48:54

Harry was £400 worth of sales and Haya with £216 worth of sales

0:48:540:49:00

so I'd chill out a little bit on the super salesman side of things.

0:49:000:49:06

Haya, who are you going to bring back into this boardroom?

0:49:060:49:09

Based on the sales figures, I'm going to bring back...

0:49:090:49:14

-..Hayley and Lewis.

-Well, I think that's a good decision, actually,

0:49:170:49:21

because Harry did do quite well on this task.

0:49:210:49:23

He sold quite high volumes. So, yeah,

0:49:230:49:27

the three left have gone a bit more answering to do than he has.

0:49:270:49:30

All right? So you go back to the house.

0:49:300:49:32

Thank you.

0:49:320:49:35

So, look, if you three just step out of the boardroom,

0:49:380:49:42

and I'm going to have a little discussion with Nick and Karren,

0:49:420:49:48

and when you come back in, I'm going to have to find out which one of you is leaving the process.

0:49:480:49:53

OK? Off you go.

0:49:530:49:54

From what I've seen from this task,

0:50:050:50:07

I think Haya has made the right decision.

0:50:070:50:10

But then again, maybe bad judgement on her behalf,

0:50:100:50:14

because when you look at the domino effect

0:50:140:50:17

of her adamant decision on the pie maker, compounded with

0:50:170:50:22

them losing the pitch on the trolley,

0:50:220:50:24

it defined the outcome of what they were limiting themselves to sell.

0:50:240:50:28

But Lewis, I mean,

0:50:280:50:31

I've had reports from you in the past that he talks a lot, flaps a lot, gets the plot wrong...

0:50:310:50:35

The trouble is, when he talks, he talks nonsense, or can do.

0:50:350:50:39

And he spoiled the trolley pitch.

0:50:390:50:42

I think he lacks a little bit of structure.

0:50:420:50:44

Sometimes it's not about what you say, it's what you don't say.

0:50:440:50:48

And Hayley, what I hear from you is,

0:50:480:50:52

is that... I think you're struggling to find out what she actually does.

0:50:520:50:56

-She has to assert herself at some stage.

-That's the issue.

0:50:560:50:59

Hayley's a far more delicate person and as this process gets more and more competitive,

0:50:590:51:04

she'll find it tougher and tougher to be heard.

0:51:040:51:06

But I'm afraid to say, you have to speak up and fight your corner, really. So I don't really know.

0:51:060:51:11

I'm going to have to talk to them a little bit more,

0:51:110:51:15

decide on which one of them will actually be going home.

0:51:150:51:19

PHONE RINGS

0:51:220:51:24

-Can you send the three of them in please?

-'Yes, Lord Sugar.'

0:51:260:51:30

You can go through now.

0:51:310:51:32

Well, Haya, you've brought these two people back in,

0:51:450:51:49

and I guess they and I would like to know your reasoning.

0:51:490:51:54

So I'll start off with you.

0:51:540:51:57

I brought Lewis back because I thought he was very unprofessional and immature,

0:51:570:52:01

especially during the pitches to the suppliers.

0:52:010:52:04

At most times, I felt I was like his mother, trying to control a small child.

0:52:040:52:07

I agree I should have been brought back, but not for the reasons Haya said.

0:52:070:52:11

The reason I should have been brought back was based on day two.

0:52:110:52:15

Obviously I didn't sell as much as I could have, and I hold my hands up to that.

0:52:150:52:18

Haya, I'm afraid to say,

0:52:180:52:20

two decisions set the template for this task.

0:52:200:52:24

One of the decisions was you, adamant about having the pie maker.

0:52:240:52:28

And the other one was you lost the trolley. Would you say that was his fault?

0:52:280:52:32

You did ask some irrelevant questions so maybe that might have contributed

0:52:320:52:37

to why we lost the designer shopping trolley.

0:52:370:52:40

I don't think it's fair to say the reason we lost the trolley was me.

0:52:400:52:43

In the pitches, I do feel I was professional.

0:52:430:52:45

I maybe asked a few questions which sort of were irrelevant,

0:52:450:52:48

but I tested the product, I asked about the different colours.

0:52:480:52:52

I wanted to know whether it was weather-proof.

0:52:520:52:55

Would it be suitable in the rain? Would it damage shopping?

0:52:550:52:58

But obviously I should have kept my mouth shut and not said anything, and we would have got the trolley.

0:52:580:53:03

Hayley, you started off in this process in week one

0:53:030:53:06

-and you were the project manager.

-Yes, Lord Sugar.

-Which was a good start.

0:53:060:53:10

I think what I've got to ask is where you've been.

0:53:100:53:12

Cos I haven't heard much about you from Nick and Karren.

0:53:120:53:17

Well, all of the tasks, apart from this one, obviously, I've won. And...

0:53:170:53:21

You said, "I've won." You used the words "I've won."

0:53:210:53:26

Do you think it was more the team had won and you were in the team?

0:53:260:53:30

I think I have contributed a lot to the team.

0:53:300:53:33

The reason this task failed was simply because of the product.

0:53:330:53:36

If we had chosen the pillow, the outcome would be different. We were the ones that saw it, tested it.

0:53:360:53:42

It was Harry M who pushed the idea.

0:53:420:53:44

No, it wasn't, it was me as well. We both pushed the idea.

0:53:440:53:47

Harry pushed the idea in perhaps more of an aggressive way,

0:53:470:53:51

-but I definitely pushed it.

-I didn't hear your voice at all.

0:53:510:53:55

All I heard was Harry screaming down the phone.

0:53:550:53:57

Hayley, who do you think should go on this task?

0:53:570:54:00

I think, from this task, Haya should be fired

0:54:000:54:03

because she didn't respect or take into account any of our ideas about the product,

0:54:030:54:07

-and also with the pricing, that was all wrong.

-That's not true.

0:54:070:54:10

You gave the camera bird box nine out of ten

0:54:100:54:12

and I put it straightaway as a reserve. I respected that.

0:54:120:54:15

-I put the pillow as a reserve if we didn't take the pie maker.

-But you didn't respect our views.

0:54:150:54:20

-What other views?

-Lewis?

0:54:200:54:21

Hayley should be fired, based on the fact you did only sell one unit.

0:54:210:54:25

That just makes me think that you weren't as passionate

0:54:250:54:29

and enthusiastic as you made out you were.

0:54:290:54:31

Well, listen, I'm going to summarise like this.

0:54:310:54:33

Lewis, I kind of admire your bubbly enthusiasm

0:54:330:54:37

but sometimes I think your tongue is not engaged with your brain.

0:54:370:54:42

And it needs to be. Sometimes, perhaps, you talk less, you do better.

0:54:420:54:46

Hayley, you're very articulate in what you do and what you say.

0:54:460:54:50

Then again, I'm not sure whether you have enough power,

0:54:500:54:53

if you like, to express yourself above

0:54:530:54:57

the other strong characters we have in this process.

0:54:570:55:01

Haya, I haven't got a problem with people that say, "That's it,

0:55:010:55:05

"I've made a decision, I'm going to get on with it."

0:55:050:55:07

In fact, I'm one of those people, to be honest.

0:55:070:55:10

The thing is, I can do that because I'm normally right, from experience.

0:55:100:55:15

But what I have learned over the years

0:55:150:55:17

is before being as adamant about things, I have learned to listen

0:55:170:55:22

to other people and it seems to me that you weren't prepared to move

0:55:220:55:25

on your decision and I feel the decision that you made

0:55:250:55:29

over this pie making thing was a bad error.

0:55:290:55:33

Compounded by the fact that you were at the discussion with Lewis for the trolley,

0:55:330:55:38

which you lost, which made things even worse.

0:55:380:55:41

-I'm sorry.

-So from an overall project point of view, there's some culpability there.

0:55:410:55:46

And so for that reason, I have to make a decision, and my decision is this.

0:55:460:55:50

Lewis, you're fired.

0:55:560:55:58

Thank you for this incredible opportunity, Lord Sugar.

0:55:580:56:04

Right, ladies, you've taken on board what I've had to say.

0:56:100:56:13

Go back to the house and I'll see you on the next task.

0:56:130:56:16

BOTH: Thank you.

0:56:160:56:18

-I'm so sorry, Lewis.

-It's all right.

0:56:260:56:28

Even though I sold more than Hayley, Lord Sugar believes in opportunities -

0:56:500:56:53

he's given Hayley an opportunity to prove herself.

0:56:530:56:56

I've already proved myself in this competition. I don't think I need to prove anything else.

0:56:560:57:00

You have to try and think about this as a broad thing rather than one specific task.

0:57:060:57:10

Harry and Lewis are the only ones who have always been on the losing team.

0:57:100:57:14

-That could maybe be brought up for Lewis. I don't know.

-We are 100% losers.

0:57:140:57:19

ALL CHEER

0:57:220:57:25

I thought it was actually a double firing.

0:57:260:57:30

-I never, ever want to be in the boardroom ever again.

-It's awful.

0:57:320:57:35

I feel so guilty. And when he fired Lewis, I just crumbled.

0:57:350:57:39

The hard thing to consider - this is a competition at the end of the day.

0:57:390:57:43

Actually, although Lewis was a great person to spend time with, on task,

0:57:430:57:48

he has been getting worse. But that's the way this process goes, isn't it?

0:57:480:57:51

Eight candidates remain.

0:57:510:57:54

Lord Sugar's search for his Young Apprentice continues.

0:57:540:57:58

Next time...

0:58:030:58:04

I want you to come up with a new antiperspirant-deodorant

0:58:040:58:09

-and produce a television advertisement.

-Oh!

0:58:090:58:12

..the teams get hot under the collar...

0:58:120:58:15

Park it up. Leave your criticisms till the boardroom, James.

0:58:150:58:18

-You really have to listen to our market research.

-No, what...?

0:58:180:58:21

-Just one more time, please.

-..in a bid to design a cool campaign.

0:58:210:58:25

Action.

0:58:250:58:26

It is, in my opinion, the main culprit of the failure of this task.

0:58:260:58:30

You're fired.

0:58:300:58:32

Subtitles by Red Bee Media Ltd

0:58:530:58:56

E-mail [email protected]

0:58:560:58:59

This episode sees a battle of the generations take place, as Lord Sugar sets the nine remaining candidates the deceptively simple task of selling to the over fifties market.

Both teams must select two products that they think will most appeal to their grandparent's generation and sell them direct to the public at a major exhibition. With a range of innovative products to choose from, the generation gap soon becomes the least of their problems. First, one team struggles to agree which products to choose, and then both teams select the same thing.

At the exhibition, under the watchful gaze of Nick and Karren, the teenagers find their elderly customers are no easy pushover. On the hunt for bargains, they don't fall for soft sales patter, making the candidates work hard for every penny. It's an age old problem for both teams, and an early retirement for one candidate as Lord Sugar says "You're fired!".


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