Y Teulu Castell Howell


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-Castell Howell Foods in Cross Hands

-is a major distributor in Wales.

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-We're a one-stop shop for anyone

-who serves food to the public.

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-They deliver over 10,000 different

-goods to 4,000 customers every year.

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-Hello, this is Castell Howell.

-Could I speak to Manon, please?

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-Some 350 staff

-work from five centres...

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-..in South Wales, North Wales

-and South-West England.

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-We're proud of what we've created

-and established as a business...

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-..but it hasn't happened

-overnight.

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-It's taken 20 years and more.

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-If an opportunity arises,

-then I take it.

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-I don't sit back for a fortnight

-thinking it over. I just do it.

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-Castell Howell Foods started from

-humble beginnings in Carmarthen.

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-It was 1985.

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-We converted one of

-the chicken sheds into a freezer.

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-That's how Castell Howell began.

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-We went through some tough times at

-the start, but we came through it.

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-We found ourselves in several tight

-corners, but we got out every time.

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-Brian Jones is the boss, but Castell

-Howell Foods is a family business...

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-..with his ex-wife Liz, his

-daughter Kathryn, and son Martin.

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-They have helped run the show since

-they were children on the farm.

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-I think I knew most of the roads

-in West Wales...

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-..before I was ten years old!

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-I would go with Dad

-on his delivery run.

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-Dad would go door-knocking

-on the Monday to collect orders...

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-..and return to the same places

-with their orders on the Tuesday.

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-Then, he'd go out on Wednesday

-and deliver on Thursday.

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-I was still milking whilst trying

-to set up this business.

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-As the company

-started to take off...

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-..I struggled to put the necessary

-attention into the two businesses.

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-I was studying agriculture at Gelli

-Aur in order to return home to farm.

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-I had more interest in the farm

-than in the business.

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-But Brian had other ideas...

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-..and unbeknown to his daughter,

-he sold the farm's dairy herd.

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-I had the opportunity to sell

-and make a profit...

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-..so that we could

-clear the overdraft...

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-..and use the money

-to invest and expand the business.

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-It felt as if

-I had run into a brick wall.

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-I couldn't believe it.

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-Nobody had told me about it,

-not even my father.

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-I went home and asked my father

-what was going on...

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-..but in a less polite fashion!

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-And we argued - big style!

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-I still don't know how the door

-and its glass panes remained intact.

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-Dad didn't speak to me

-for six months.

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-They did settle their differences...

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-..and Kathryn became

-a company director aged 25.

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-Today, she's the Sales Director

-of Castell Howell...

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-..and she doesn't mince her words!

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-I'm blonde but it's out of a bottle.

-I'm not a typical dumb blonde!

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-Everyone knows that I speak my mind.

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-I say it as it is,

-whether they want to hear it or not!

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-Sales and marketing is my field,

-but it's never that simple.

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-If I spent all day, every day, in my

-office doing what my job entails...

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-..then I'd be bored stiff!

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-I get involved

-where I'm not wanted...

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-..and ask about roles in departments

-that don't involve me...

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-..but I worry about the business and

-I love it because it's part of me.

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-If something bugs me, I want to know

-why it happened in the first place.

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-With two young children...

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-..it wasn't always easy to

-raise a family and run a business.

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-How can I put it?

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-I missed out a great deal

-on seeing my children grow up.

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-I don't regret it, but it wasn't

-an easy situation to be in.

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-I was very fortunate to have...

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-..wonderful grandparents.

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-Mam-gu was the most

-special person in my life.

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-When I had Ffion,

-Mam-gu was there like a shot.

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-I took a week off work, and Mam-gu

-stepped in to look after Ffion.

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-Aled followed

-two and a half years later.

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-It was difficult

-when the children were growing up.

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-I'd drop the children off

-with Mam-gu at 7.30am...

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-..and pick them up at 8.00pm.

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-Ffion and Aled spent more time

-with Mam-gu and Tad-cu...

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-..than they did

-with me and their father.

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-They gave me so much support.

-I can't thank them enough for it.

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-After many years of hard graft...

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-..the company now boasts

-a turnover of 70 million.

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-Their main depot is in Cross Hands.

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-From here, their lorries distribute

-food across Wales and beyond.

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-The lorries are an essential part

-of our business.

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-The lorries carry everything

-to our customers.

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-They also promote the company

-throughout Wales and further afield.

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-Things have progressed a lot

-since we started the business.

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-I remember purchasing second-hand

-vans and lorries one at a time.

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-We'd paint them white

-and print our logo on the side.

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-Today, we buy brand-new lorries...

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-..and tend to purchase them

-in batches of four or six.

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-We have about 80 lorries

-in total in our fleet.

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-Most of them are in Cross Hands.

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-Each lorry costs about 80,000...

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-..which amounts to the combined

-cost of the chassis and the body.

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-The price of the fridge alone

-is 20,000.

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-With over 1 million worth

-of vehicles in the yard...

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-..Martin ensures that every lorry

-is treated with respect.

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-I'm very proud of them.

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-I get annoyed if I see a mark

-or a scratch on them.

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-If we give our drivers

-an expensive and decent kit...

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-..we expect them to look after it.

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-On the whole,

-our drivers are excellent.

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-It's 4.00am...

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-..and the lorries take to the roads

-of Wales and across the border.

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-Jon Elias has worked

-for the company for eight years.

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-Today, his work

-takes him to Cardiff.

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-Coffee 1 is first, then Oceana,

-Flavour and Cardiff Castle.

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-The majority are in the city before

-I work outwards to Whitchurch...

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-..and closer to home!

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-Jon has two

-new deliveries to make...

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-..so it's important

-that he knows where to go.

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-Before taking to the road,

-the lorry needs to be loaded.

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-The night shift is responsible

-for preparing the orders...

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-..that are delivered

-the following day.

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-It's a busy shift. Without the night

-shift, the orders wouldn't be ready.

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-They compile the orders

-for our customers.

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-As Jon leaves for Cardiff...

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-..the task of loading the 80 lorries

-continues in the warehouse.

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-There's over 60

-on the night shift...

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-..between those in the freezers

-and the dry stores.

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-We have four full-time workers...

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-..who move the lorries

-and load them with the pallets.

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-The two articulated lorries

-work during the night.

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-They deliver the stock

-to our other depots.

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-The articulated lorry

-carries 26 pallets...

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-..whilst a small lorry

-carries six pallets.

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-These are our biggest lorries which

-drive along the M4 every morning.

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-Each lorry

-travels thousands of miles a year...

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-..so the diesel bill is enormous.

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-Hello, Andrew.

-It's Jonni from Castell Howell.

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-I want to check this week's prices.

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-I want 10,000 of white diesel

-and 5,000 of red diesel.

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-Thank you, ta-ra.

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-Jonni Harries

-is the Transport Manager.

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-It's his job to secure

-the best possible price for diesel.

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-It's an important role...

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-..when you consider their weekly

-output for fuel is 20,000!

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-58.80?

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-68.80? I thought

-I was getting a bargain there!

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-Jonni has to do a lot of haggling.

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-Oh, right. Central heating oil

-is down to 57p!

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-Every penny helps, so if we save

-half a penny on 10,000...

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-..it soon adds up every week.

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-We deliver 52 weeks a year.

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-Some weeks are quieter than others

-such as Christmas and New Year...

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-..but we use diesel every day.

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-Hi, Emyr. I've spoken to OJ and

-they've improved their prices...

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-..so you'd better

-get your pencil out!

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-Come on, you can do better

-than that. How about 68.4?

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-Yes? And you'll match the white too?

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-Yes, that's fine.

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-Alright, ta-ra.

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-They wouldn't match the price

-for the red diesel...

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-..but they're taking Brian

-to the Adam Jones dinner...

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-..and he said

-he would pay for the beer!

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-I think we've lost out a bit...

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-..but he's matched the deal

-for the white diesel.

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-It's 7.00am,

-and Jon has arrived in Cardiff...

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-..with a lorry load

-of food and drink.

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-And here we are, the castle.

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-I've got two calls here - the

-castle and Flavour on the corner.

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-These are two easy calls.

-So, let's go for it.

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-It may be early morning, but it's

-always a nightmare to park a lorry.

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-I've never been clamped

-in Cardiff...

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-..but I've had one or two tickets...

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-..for parking in bus lanes,

-and things like that.

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-It's difficult to park in Cardiff.

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-There are loading bays...

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-..but they're always full of cars.

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-So, I have to park where I can.

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-I stay away from

-the zig-zag lines...

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-..because you can get points on your

-licence, and I don't want points!

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-Before moving

-to the next location...

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-..he needs to unload

-the delivery quickly...

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-..in case the traffic warden

-makes an appearance!

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-.

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-Subtitles

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-Subtitles

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-Jon Elias is a driver

-for Castell Howell Foods.

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-After driving for four and a half

-hours, he must take a break...

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-..or the tachograph

-that records his hours...

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-..will show that

-he's broken the law.

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-The tachograph is a digital card.

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-It goes into the machine and starts

-recording to prove that I'm working.

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-The tachograph starts recording

-as soon as the lorry starts moving.

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-It records your speed...

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-..the amount of stops you make

-and the distance you cover.

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-It records everything. It's like

-having Big Brother in your lorry!

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-If I had an accident,

-or the police stopped me...

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-..the first thing they would

-ask for is the tachograph.

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-They would remove it

-from the machine...

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-..and download the information

-onto their own computer.

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-You can't hide anything.

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-They can see if I've taken breaks...

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-..and taken enough of a break

-between one day's work and the next.

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-I can finish work,

-but I need a break of nine hours...

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-..before I can drive

-the lorry again.

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-It's little things like that.

-They check everything.

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-So, the tachograph

-is very important.

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-Hello, Steve. Are you alright?

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-I'm just phoning because

-I need to go to MWM001 tonight.

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-Edward Morgan is an experienced

-seller at Castell Howell Foods.

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-He's responsible

-for promoting Welsh produce.

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-Our main aim

-is to promote Welsh produce.

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-Over the past 15 years...

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-..I trust we've become a company

-that promotes local food producers.

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-Tonight, I'm going to

-the Millennium Centre in Cardiff.

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-They've been developing a menu that

-consists totally of Welsh produce...

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-..and especially produce

-that has won a True Taste Award.

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-Tonight, we're supplying the Centre

-with meat, cheeses...

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-..milk and many other items.

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-Castell Howell's best meat

-will be taken to Cardiff tonight.

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-Celtic Pride meat has won

-many awards over the years.

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-Before leaving for Cardiff, Edward

-checks that the order is ready.

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-I want to check that everything is

-on the van for Cardiff.

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-Yes, everything is fine.

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-There should be a box of labels too.

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-I'm going now. Thank you.

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-I'm going now. Thank you.

-

-No problem.

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-Last year,

-we won two True Taste Awards.

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-The awards are sponsored

-by the Welsh Assembly...

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-..and promote

-the food sector in Wales.

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-We won with our Celtic Pride

-bone-in rib-eye steak...

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-..and our pork burgers that

-are made using pork from Brecon.

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-Tonight, we're promoting the produce

-used in the Millennium Centre menu.

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-One of the company's

-most important developments...

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-..is the selling of Welsh produce.

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-Castell Howell's customers know the

-produce is unusual and exclusive.

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-If you're going to buy something...

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-..and it isn't better than the items

-that are already on the market...

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-..then it has to be cheaper,

-and this is a massive problem.

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-It's very dangerous.

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-It's much easier to do something

-to the best of your ability.

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-Don't go for price every time!

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-Many years ago, Brian came across

-a local company that made ice cream.

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-Mario Dallavalle was the lively

-Italian who owned the company.

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-I was up at the farm one day,

-and a girl came to sell ice cream.

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-I'd heard of the brand before.

-It was Mario's ice cream.

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-My wife and I sampled the ice cream,

-and there was something about it.

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-Brian thought that it was very good.

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-I told him that I used fresh milk

-and fresh cream.

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-"What sizes do they come in?"

-he asked.

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-I told him that I made

-family-sized packs...

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-..that fitted in a family freezer.

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-Brian told me that he wanted us

-to make massive tubs...

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-..and I thought,

-"good grief, alive!"

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-It was the start of our relationship

-with Brian and Castell Howell.

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-The ice cream was then

-sold to restaurants...

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-..and well, the rest is history!

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-Brian was charmed by the

-young Italian and his ice cream!

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-Mario's is now one of the exclusive

-brands sold by Castell Howell Foods.

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-Mario, himself,

-is on the company pay roll.

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-He was such a character.

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-He had just started the business,

-and was newly married.

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-He wasn't sure if he could make

-a living out of producing ice cream.

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-We struck a deal,

-and he's been here ever since!

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-After a day's work,

-Jon is back in Cross Hands.

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-At the end of each shift...

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-..the information

-from the tachograph is downloaded.

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-How are you?

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-How are you?

-

-Very good.

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-Do you want the tachograph?

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-Do you want the tachograph?

-

-Yes, put it in.

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-Any problems today?

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-Any problems today?

-

-No, it's been a good day.

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-You're back at a decent hour.

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-You're back at a decent hour.

-

-Yes, for a change!

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-You're clear today, but you've

-still got that one infringement.

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-The pink box shows

-an infringement on Jon's record...

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-..following an incident

-a few weeks ago.

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-He got back to the depot

-and was a minute over his time.

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-Jon should have stopped

-to take a break...

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-..but he was unable to do so

-for various reasons.

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-As a result, he was a minute

-over his driving time.

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-I was driving home from Cardiff.

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-The machine said I had an hour

-and ten minutes of driving left.

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-I knew that I could get back

-to Cross Hands in that time.

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-I past the Llanelli and Hendy

-junction and had 15 minutes left.

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-I thought I could do it easily.

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-However, there are roadworks between

-Pont Abraham and Cross Hands...

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-..and I got held up.

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-When I got back to the depot, I

-was a minute over my driving limit.

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-The infringement

-could have been serious...

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-..but Jon's history shows

-that he's always in on time.

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-He didn't even get

-a verbal warning.

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-He was just told

-not to do it again!

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-I was gutted.

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-I know the lorry's speed,

-and I drive on that road every day.

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-So, I know how long

-a journey should take...

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-..but if you get held up

-by an accident or a slow vehicle...

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-..you're caught out

-and punished for it.

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-A day at a food wholesaler

-can be very long.

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-After hours in the office,

-Edward leaves for Cardiff...

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-..to represent Castell Howell Foods

-at the Millennium Centre.

0:20:480:20:53

-I'm honoured

-to represent the company...

0:20:530:20:56

-..that Brian and his family

-started in the early 1980s.

0:20:560:21:01

-We're proud of

-where the company is today.

0:21:010:21:03

-Tonight's visit

-to the Millennium Centre...

0:21:040:21:06

-..is testament

-to the company's development.

0:21:060:21:09

-What does the family think

-of these long hours?

0:21:100:21:13

-I'm fortunate to have

-an understanding wife!

0:21:130:21:16

-We have four children aged

-between 12 and three and a half.

0:21:160:21:20

-If you enjoy your job, then a long

-day here and there is irrelevant.

0:21:210:21:26

-The Ffresh Restaurant

-at the Millennium Centre...

0:21:280:21:31

-..is full for the launch

-of its Welsh menu.

0:21:310:21:35

-The Celtic Pride meat from

-Castell Howell is on that menu.

0:21:350:21:39

-It's fantastic that this iconic site

-in the heart of Cardiff...

0:21:410:21:46

-..can make use of the produce

-on its own doorstep.

0:21:460:21:50

-It's the first site in Wales...

0:21:510:21:53

-..that has agreed to promote

-True Taste produce.

0:21:540:21:58

-How important is it for Castell

-Howell to be part of the event?

0:22:010:22:05

-It's part of the company's

-philosophy and culture.

0:22:060:22:10

-Brian, Kathryn, Martin and myself

-are from agricultural backgrounds.

0:22:110:22:15

-We're all either daughters

-or sons of farmers.

0:22:150:22:18

-It's makes sense

-to support Welsh businesses...

0:22:190:22:22

-..because we are a Welsh company.

0:22:220:22:25

-We'd like people in the

-hospitality sector to support us...

0:22:250:22:31

-..and it's our duty to support

-the food producers within Wales.

0:22:310:22:36

-The produce has been delivered

-for another day.

0:22:390:22:43

-The tasting in Cardiff is underway,

-and there's plenty of happy staff.

0:22:440:22:48

-I enjoy driving and seeing

-the whole of Wales and England.

0:22:490:22:54

-I'm not looking to change my job

-because we're like a family.

0:22:540:22:58

-I see the same customers, and we

-get to know each other. It's brill!

0:22:580:23:03

-I've worked in Castell Howell

-for ten years...

0:23:040:23:06

-..and hope to be with them

-for another ten years!

0:23:070:23:10

-The company has really developed.

0:23:100:23:12

-Ten years ago, I never thought

-I'd be at an event like this...

0:23:120:23:17

-..but we're here, and I hope there

-will be more events in the future.

0:23:170:23:21

-Next week, the future of Castell

-Howell Foods is on Martin's mind.

0:23:220:23:27

-When we moved in, we had plenty of

-space, but we've grown each year...

0:23:270:23:31

-..so I'd like to move

-to new premises...

0:23:320:23:34

-..that has double the capacity

-for processing.

0:23:340:23:38

-And Gareth can't make up his mind!

0:23:380:23:41

-I might be wrong or I could be

-right. But I'm usually wrong!

0:23:410:23:46

-S4C subtitles by Tinopolis

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