O'r Giat i'r Plat Castell Howell


O'r Giat i'r Plat

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-Subtitles

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-Castell Howell Foods in Cross Hands

-is a major distributor in Wales.

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-We're a one-stop shop for anyone

-who serves food to the public.

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-They deliver over 10,000 different

-goods to 4,000 customers every year.

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-Hello, this is Castell Howell.

-May I speak to Manon, please?

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-Some 350 staff

-work at five centres...

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-..in South Wales, North Wales

-and South-West England.

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-We're proud of what we've created

-and established as a business...

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-..but it hasn't happened overnight.

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-It's taken 20 years and more.

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-If an opportunity arises,

-then I take it.

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-I don't sit back for a fortnight

-thinking it over. I just do it.

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-Castell Howell Foods

-is a family business...

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-..with an annual turnover

-of 70 million.

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-Daughter Kathryn and son Martin,

-and their parents Liz and Brian...

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-..are four

-of the eight company directors...

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-..but only one reigns over them all.

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-There are eight board members

-but only one of them matters.

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-If we have a vote

-and it's seven against one...

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-..and Brian Jones has that one vote

-then it will always win!

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-Brian founded the company

-and shows no signs of retiring.

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-Dad always has a project

-that he wants to follow to the end.

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-The current project...

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-..is the moving of the butchery

-from Carmarthen to Cross Hands.

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-I'm sure this is

-at the back of his mind.

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-After that project is completed...

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-..he'll find another one,

-so I don't see him retiring.

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-The time is coming when

-they will want me out of the way.

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-I suspect they have new ideas.

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-Brian established the business in

-1985 and he's built quite an empire.

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-They have five distribution depots,

-a cash and carry...

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-..a fresh foods section

-and a successful butchery.

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-Martin is responsible

-for this department...

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-..but he tried many roles

-before settling in the butchery.

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-I did everything and was a full-time

-lorry driver for two years.

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-The role of Butchery Director

-on the board became available.

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-The butchery was growing...

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-..but there wasn't a board member

-responsible for it.

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-I tried it out

-and it's what I do now.

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-Meat is an important sector

-for Castell Howell Foods.

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-Celtic Pride meat

-is one of their success stories.

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-We have strip loin steaks

-from Celtic Pride cattle.

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-Gavin is preparing the meat

-for this machine.

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-This machine

-cuts the meat into steaks.

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-It records the weight of the meat

-before it travels down the line...

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-..through the laser and a knife

-automatically cuts the steaks...

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-..into the required weight

-of either 8oz or 10oz.

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-There was a real demand from

-consumers for high quality meat.

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-Celtic Pride

-is our response to that demand.

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-This meat is popular

-in both Wales and beyond...

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-..and they recently welcomed

-a very special customer.

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-A month ago, when the Queen

-was visiting South Wales...

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-..she sampled Celtic Pride

-at The Orangery in Margam Park...

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-..so Celtic Pride

-is good enough for Liz!

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-It was quite a challenge

-to choose a name for the scheme.

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-It was one occasion where Brian

-the boss didn't get his own way.

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-I spoke to my good friend

-Ray Gravell about it...

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-..because he would buy his meat

-from us.

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-I told him what I wanted to do.

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-I don't have to tell you about Ray.

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-I wanted to call it Owain Glyndwr

-but I lost that battle.

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-I faced too much opposition

-in the meeting...

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-..and they called it Celtic Pride.

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-If I had my way

-it would be Owain Glyndwr!

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-There are 50 farmers

-on the Celtic Pride scheme.

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-At Brynllo Farm in Llanybydder...

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-..Gareth Evans from Castell Howell

-is meeting the farmer, Wyn Thomas.

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-This farmer is unsure as to whether

-a cow is ready for slaughter or not.

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-I'm here to offer support

-more than anything.

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-Maybe two heads

-are better than one!

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-But do the Southwalians

-understand Gareth?

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-There's a lot of teasing

-because they can't understand me.

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-Carmarthen folk think that anything

-north of Aberystwyth is North Wales!

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-I'm from Mid Wales not North Wales.

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-Machynlleth is in Mid Wales.

-Caernarfon is North Wales.

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-Let's get back to the work, Gareth.

-How does this scheme operate?

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-The cattle have to be born

-and raised in Wales...

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-..and given a feed that is high in

-vitamin E for their final 60 days.

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-The farmers know that

-when they purchase the cattle...

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-..there is a market for that meat.

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-If you belong to a scheme...

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-..where beef is born, produced

-and processed in Wales...

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-..you can be proud

-of being a member of that scheme.

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-You'll supply Castell Howell - one

-of the biggest companies in Wales.

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-These are the ones who have been

-on the feed for over 60 days.

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-Yes, it must be about ten weeks.

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-Have they gained weight

-since being on the feed?

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-If everything runs smoothly,

-they gain 20 kilos in a week.

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-Wyn is unsure

-if cow number 275...

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-..is heavy enough to be slaughtered.

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-How does it feel, Wyn?

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-Cattle is ready for slaughter

-when the brisket is full of meat...

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-..but you can also check the ribs.

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-If you can't feel the ribs,

-it's meaty and ready for slaughter.

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-This one looks ready to me, Wyn.

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-Do you think so?

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-Do you think so?

-

-I don't know.

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-I think it is ready but

-we don't want to lose any money.

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-I'd say it was ready.

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-In Caerphilly,

-they call me Joe Pasquale...

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-..because my voice

-is squeaky and quick.

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-This is Neil.

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-He's one of the 20 sellers

-at Castell Howell.

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-Neil has been with the company

-since it started.

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-I wanted to be an accountant.

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-Mam and Dad

-had a club in the village.

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-I was raised

-in a pub environment.

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-I needed a summer job

-so I went to see Brian.

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-I looked a state with my perm...

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-..and was like the guy from Starsky

-and Hutch in my yellow Mk I Escort.

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-I went to see Brian

-and the rest is history.

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-Today, Neil works

-in the South Wales Valleys.

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-The area I cover

-starts in Glyn-neath...

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-..and goes as far as Taff's Well.

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-There's also the Rhondda Valley,

-Mardy Mountain and Aberdare.

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-It isn't a wealthy area and

-there's little work to be found...

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-..but it doesn't matter

-how difficult or poor the area...

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-..because I'm always welcomed

-with a smile.

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-It is difficult due to the

-current global economic climate.

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-Prices are going up

-and businesses are closing...

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-..so this job is difficult.

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-Neil's first stop today...

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-..is the new Navigation Ale House

-in Merthyr.

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-Good morning.

-It's good to see you again.

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-They're just getting

-the scaffolding down.

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-The pub opens in a fortnight...

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-..and they are eager

-to sell Celtic Pride meat...

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-..and other Castell Howell

-produce on their menu.

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-There's a list of all the prices

-relating to the carvery side of it.

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-Yes, that's what we went to before.

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-Neil discusses the various produce

-with his client.

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-It looks as if there could be a

-new pub on Castell Howell's books.

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-With regards to what we

-talked about over the last week...

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-..we would be happy

-to go with Castell Howell on that.

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-We had some success there.

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-That was better

-than I was expecting.

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-Graham wants to get the whole lot

-from Castell Howell.

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-It's out of the blue but better

-than what I thought. Success!

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-Neil moves to his next client

-in high spirits.

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-At Brynllo Farm,

-Gareth examines the paperwork...

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-..before Wyn can take his cattle

-to the abattoir.

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-These are the passports.

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-They are almost more important

-than the cattle.

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-Yes, but these have

-all the information you need.

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-The tag number

-corresponds with the cow.

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-It states the breed, sex, date of

-birth, mother, first holding number.

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-I can see you bought these locally.

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-I can see you bought these locally.

-

-Yes, at the mart in Llanybydder.

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-These have only travelled from

-Llandysul to the mart and to you.

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-Wyn is worried about the grades and

-the amount he'll get for his cattle.

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-Grade R is acceptable but

-he'll get more money for an U grade.

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-The more weighty the cow,

-the higher its value.

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-We pay a premium of 5p a kilo on an

-U grade U as opposed to the R grade.

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-You'd get about 15 for 300 kilos.

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-What does Wyn think?

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-I'd like two R grades

-and two U plus.

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-They won't be U plus.

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-I think it's two Rs and two Us.

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-I think it's two Rs and two Us.

-

-I say three Rs and one U.

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-I might be wrong or I could be right

-but I'm usually wrong!

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-At the butchery in Carmarthen,

-next to the Cash and Carry...

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-..50 workers process

-30 tonnes of meat a week...

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-..and they need a larger building.

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-We've grown over the years

-and have run out of space.

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-The different lines and machines

-are starting to overlap.

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-I'd like new premises with

-double the capacity for processing.

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-It means we can process more meat...

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-..and keep more meat

-hanging in storage.

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-It's an opportunity

-to expand the business...

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-..if we're allowed

-to build a new site.

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-Meat makes up 20% of sales

-within the business...

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-..which is quite a large percentage.

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-Meat is found on most plates.

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-Customers are not likely to complain

-about their chips or peas...

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-..but you'll soon hear about it

-if there's a problem with the meat!

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-.

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-Subtitles

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-This is the Maesteg abattoir...

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-..where Wyn's cattle

-from Brynllo Farm, Llanybydder...

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-..will be slaughtered before being

-processed as Celtic Pride meat.

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-Gareth Evans oversees this task

-for Castell Howell Foods.

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-We use three abattoirs in Wales.

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-Our cattle only travel 20 miles

-to the one in Llanidloes.

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-We use Maddock Kembery in Maesteg.

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-Four or five animals

-are delivered in each trailer.

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-The local farmers also use

-the abattoir in Haverfordwest.

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-The cattle must be happy

-in their environment.

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-They are brought to the abattoir

-in the trailer and left to settle.

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-We follow the process

-from start to finish.

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-The welfare of the animal is

-important as it affects the meat.

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-Today,

-some Castell Howell customers...

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-..have come to Maesteg to see the

-quality of the meat for themselves.

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-Where are you from?

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-Where are you from?

-

-The New Inn at Amroth.

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-How's business?

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-It's summer trade mainly but we've

-kept going through the winter...

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-..and looking forward

-to a good season.

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-As the group changes,

-the cattle await their fate.

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-Back in Cross Hands...

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-..Martin has gone to discuss

-the plans of the new butchery.

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-I've come to see Gareth

-from Jones Brothers.

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-We hope to start the building

-of the new butchery.

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-We want to move the butchery

-from Carmarthen to Cross Hands.

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-We'd like more room

-to make things easier...

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-..and have a more efficient plant.

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-We've been offered a grant but we

-need to find the remaining funding.

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-At the moment,

-we're very over budget...

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-..so need to reduce costs

-and simplify the bill.

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-I hope they can help us out

-with the price.

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-Martin is living in hope.

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-He'll need to compromise

-if he wants a new building.

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-I want the water

-to fall into the drain...

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-..so is it possible to have a gutter

-or channel from each corner?

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-The new butchery

-will be built on a site...

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-..that is the size

-of three football pitches.

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-The meeting went well

-and we've made some alterations.

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-The car park has gone. It's need

-to have as opposed to nice to have!

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-It was half a million for that.

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-We've scrapped the external fence

-and saved 40,000.

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-The blast freezer has too much

-of a capacity for our needs.

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-That's a 50,000 saving too.

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-Once he's happy with the figures,

-there's no stopping Martin.

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-I'd like to start this summer

-if it's possible.

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-It's easier to do the dirty work

-in the summer.

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-I'd like to open before

-the following summer but we'll see!

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-Every business needs to expand...

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-..but Martin is aware that Castell

-Howell Foods is a family business.

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-Expansion is risky.

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-You can lose sight

-of what is happening...

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-..lose control and lose focus

-on the important issues.

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-Another section of the business

-is also growing...

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-..but Martin is cautious

-about overexpansion.

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-I'm trying to concentrate on costs

-at Farm Fresh Foods...

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-..before we push too hard

-to increase the volumes.

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-If our costs are under control...

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-..it's easy to find the faith to

-move forward and develop more sales.

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-We try to be one step ahead of our

-competition to help our customers.

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-By helping our customers...

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-..it gives them the advantage

-over their competition...

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-..which is better for us

-in the long run.

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-Neil is still pounding the streets

-in the Merthyr area.

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-I'm going to Bryn Meadows Golf Club

-at Pontllan-fraith near Blackwood.

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-They are revamping their restaurant.

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-I'm meeting with Simon today

-to go over a few things.

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-They want to turn their restaurant

-into a Welsh restaurant.

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-Neil can use his sales techniques...

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-..to sell Castell Howell's

-extensive range of Welsh produce.

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-However, the main aim is

-to sell more Celtic Pride produce.

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-They already use Celtic Pride...

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-..but I hope to offer other cuts

-to be included on their new menu.

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-I want to discuss their plans...

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-..to see how Castell Howell

-can help with the new menu...

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-..and the Welsh products.

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-Celtic Pride is one of

-Castell Howell's main products.

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-At the abattoir in Maesteg...

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-..Gareth explains how the meat

-is processed to the New Inn team.

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-The cattle has just been killed...

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-..and they are working

-the hide off the hind quarter.

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-The cattle will be working

-down the line.

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-I'll talk you through it

-as we go along.

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-Everyone gets a steak on their plate

-but don't know where it comes from.

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-It's good to learn about this.

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-It's pretty impressive to come here

-and see it all happening.

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-They're big animals

-and it's big machinery.

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-It's an education

-for the New Inn boys...

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-..but how much will Gareth

-get for Wyn's cattle?

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-I told Wyn that he had

-three grade R carcasses and one U.

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-This is one of the carcasses

-that puzzled me.

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-It's better than I thought but

-we'll wait until it's split in half.

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-I learn something new every day.

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-I hope Wyn is right because he'll

-get an extra 15 for the carcass.

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-The carcass is hanged after

-it has been split and measured...

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-..and Gareth learns

-who was right about the price.

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-These are the four carcasses

-from Brynllo Farm.

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-This is the one

-that we were debating.

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-It weighs in at about 355 kilos

-and is an R grade.

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-It's tagged as R4L.

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-On the whole,

-these are good carcasses.

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-He's had three R grades and one U.

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-Sorry, Wyn!

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-The meat matures for 21 days.

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-The front quarter is deboned

-relatively quickly.

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-The steak meat, such as the sirloin

-and the fillet are left to mature.

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-The fillet doesn't need to mature

-for 21 days...

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-..but the sirloin and the rib-eye

-need time to mature.

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-This is how the meat

-gets its flavour.

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-Neil has sent a piece

-of the best meat to Bryn Meadows.

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-Let's hope he's happy

-with that steak!

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-I think, more and more,

-the Celtic Pride identity...

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-..badging that on menus

-like we do now...

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-..people will say, "oh, yeah

-it's a Celtic Pride steak."

0:21:020:21:06

-We'll sell it at a premium

-because it's a chunk of meat.

0:21:060:21:09

-It is a meal.

0:21:100:21:11

-The bone is part of it

-but it's a hell of a rib-eye.

0:21:110:21:15

-It's been a good day for Neil.

0:21:150:21:18

-Celtic Pride

-has hit the spot once again...

0:21:180:21:21

-..and more will be served

-at the Bryn Meadows Hotel.

0:21:210:21:25

-I don't have to do a lot

-with Celtic Pride.

0:21:250:21:29

-The product speaks for itself.

0:21:290:21:32

-They tried it, cooked it

-and it's going on their menu.

0:21:320:21:36

-They plan to open the restaurant

-in April.

0:21:370:21:40

-It's called Blas

-to stick with the Welsh theme.

0:21:410:21:44

-A great day today. Fabulous!

0:21:440:21:47

-No two days are the same.

0:21:540:21:56

-I visit farms, abattoirs

-and various butcheries.

0:21:560:22:01

-There's also the food fairs.

0:22:020:22:04

-You can speak to people about the

-product if you know its background.

0:22:040:22:10

-No two days are the same.

0:22:100:22:11

-My job would be difficult if it

-wasn't for the support of the team.

0:22:140:22:18

-Everything is in place

-which makes my job easier...

0:22:180:22:23

-..but it is a struggle to gain

-the trust of the client.

0:22:230:22:28

-As soon as I get that,

-everything's a winner!

0:22:290:22:32

-Next time on Castell Howell,

-the company has to spend to expand.

0:22:360:22:41

-We use a lot of 12-tonne lorries...

0:22:410:22:44

-..and they are 80,000 each

-which isn't cheap!

0:22:440:22:48

-And Kathryn is determined

-to keep everyone in check!

0:22:510:22:55

-The suppliers are trying to keep

-their cars in this enclosure.

0:22:550:23:00

-Some complain of a bad knee,

-bad back or bad head.

0:23:000:23:04

-They'll have a headache

-when I'm finished!

0:23:040:23:07

-S4C subtitles by Tinopolis

0:23:180:23:21

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