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-Hello, welcome to Ffermio... | 0:00:18 | 0:00:20 | |
-..and to Meat Promotion Wales' -annual conference... | 0:00:20 | 0:00:23 | |
-..at the Metropole Hotel -in Llandrindod. | 0:00:23 | 0:00:26 | |
-By lucky coincidence perhaps... | 0:00:26 | 0:00:28 | |
-..lamb prices have risen by 12p -a kilo on the previous week. | 0:00:29 | 0:00:32 | |
-The future of the red meat industry -is under discussion here. | 0:00:32 | 0:00:35 | |
-More about that later. | 0:00:36 | 0:00:38 | |
-Also on the programme, -with Christmas approaching... | 0:00:38 | 0:00:41 | |
-..Daloni will be -in Sarn Mellteyrn... | 0:00:42 | 0:00:44 | |
-..at a market -which sells local produce. | 0:00:45 | 0:00:47 | |
-We also announce the final question -in our competition. | 0:00:47 | 0:00:52 | |
-Every year, Meat Promotion Wales -presents a scholarship... | 0:00:52 | 0:00:56 | |
-..to applicants -who are employed full-time... | 0:00:56 | 0:00:59 | |
-..in the red meat industry in Wales. | 0:01:00 | 0:01:02 | |
-Today, the scholars of 2014... | 0:01:02 | 0:01:04 | |
-..will be sharing the results -of their research. | 0:01:05 | 0:01:08 | |
-Over the past weeks, Meinir and I -have visited them on their farms. | 0:01:08 | 0:01:12 | |
-This year, -there are three scholars... | 0:01:14 | 0:01:16 | |
-..James Powell, Carwyn James -and Dr Eleri Price. | 0:01:16 | 0:01:19 | |
-All three did some of their research -in New Zealand. | 0:01:19 | 0:01:23 | |
-James and his family live on Dol -y Garn farm in Llanbadarn Fynydd. | 0:01:24 | 0:01:28 | |
-They farm 50 cattle -and over 1,000 sheep. | 0:01:28 | 0:01:32 | |
-He chose to study how to improve -the quality of pasture... | 0:01:32 | 0:01:36 | |
-..and the use of marginal land. | 0:01:37 | 0:01:39 | |
-He travelled to New Zealand -and to Ireland. | 0:01:39 | 0:01:42 | |
-I knew New Zealand was intensifying -all the hill development. | 0:01:43 | 0:01:47 | |
-They were doing a low-cost structure -on how to develop the hills. | 0:01:49 | 0:01:54 | |
-It's a situation we have here. | 0:01:54 | 0:01:56 | |
-These hills were developed -back in the '60s and '70s. | 0:01:56 | 0:01:59 | |
-They became fenced-in hills. | 0:01:59 | 0:02:01 | |
-They're basically doing -what we've done. | 0:02:01 | 0:02:04 | |
-They're applying a science to it. | 0:02:04 | 0:02:06 | |
-That's what we've got to do. | 0:02:07 | 0:02:09 | |
-Making more from less. | 0:02:10 | 0:02:11 | |
-They're going further up -into the hills. | 0:02:11 | 0:02:14 | |
-It's challenging terrain, -topography and climate. | 0:02:14 | 0:02:17 | |
-In New Zealand, -the average flock size... | 0:02:18 | 0:02:20 | |
-..would be something like three -or four thousand sheep per man... | 0:02:20 | 0:02:24 | |
-..whereas Ireland is 100 or 200 ewes -per farm, a smaller scale. | 0:02:25 | 0:02:30 | |
-Basically, they've intensified -every blade of grass. | 0:02:31 | 0:02:34 | |
-One who has looked closely -at the research is Gwawr Parry... | 0:02:34 | 0:02:38 | |
-..Industry Development Officer -at Meat Promotion Wales. | 0:02:38 | 0:02:42 | |
-Gwawr, on behalf -of Meat Production Wales... | 0:02:43 | 0:02:46 | |
-..what did you think of James' ideas -in his projects? | 0:02:46 | 0:02:49 | |
-I thought they were very interesting -and different. | 0:02:49 | 0:02:53 | |
-He set out to find different ways -of utilizing his land at home. | 0:02:53 | 0:02:59 | |
-What he has already. | 0:02:59 | 0:03:01 | |
-Using methods that other Welsh -farmers would not have considered. | 0:03:01 | 0:03:05 | |
-They can be used in Wales despite -originating in foreign lands. | 0:03:05 | 0:03:09 | |
-His main points are to make the most -of his land at home... | 0:03:09 | 0:03:13 | |
-..by using methods -from New Zealand and Ireland... | 0:03:13 | 0:03:17 | |
-..to maximize marginal land. | 0:03:18 | 0:03:20 | |
-Land that wouldn't normally be used, -or at least not profitably. | 0:03:20 | 0:03:25 | |
-Maybe it can't be used -to graze animals. | 0:03:26 | 0:03:28 | |
-I'm sure he's mentioned two ways -of making a profit. | 0:03:28 | 0:03:32 | |
-Either increasing income -or cutting costs. | 0:03:32 | 0:03:35 | |
-Does he prefer one -more than the other? | 0:03:35 | 0:03:37 | |
-He concentrates on both... | 0:03:37 | 0:03:39 | |
-..but the main points -of his presentation... | 0:03:40 | 0:03:42 | |
-..highlighted cutting costs. | 0:03:42 | 0:03:44 | |
-Using different methods which were -cheaper than ploughing, for example. | 0:03:44 | 0:03:50 | |
-Using methods like planting turnips -rather than ploughing the land. | 0:03:50 | 0:03:55 | |
-After his travels, James -has improved the land at home... | 0:04:00 | 0:04:04 | |
-..by planting a new crop -he saw in New Zealand. | 0:04:04 | 0:04:07 | |
-A mixture of plantain and clover. | 0:04:07 | 0:04:10 | |
-He's put up an electric fence -to control grazing. | 0:04:10 | 0:04:14 | |
-I've learnt that you start -with the soil fertility... | 0:04:14 | 0:04:18 | |
-..then you learn about the plant. | 0:04:18 | 0:04:20 | |
-Then you get the sheep right. -It follows in that order. | 0:04:20 | 0:04:23 | |
-James has clearly benefitted -from his experience. | 0:04:24 | 0:04:27 | |
-Next, Meinir visits another scholar, -this time in Pembrokeshire. | 0:04:27 | 0:04:31 | |
-It's very difficult -to start farming these days... | 0:04:33 | 0:04:36 | |
-..unless you're likely -to inherit a farm. | 0:04:37 | 0:04:39 | |
-That's why one of the scholars... | 0:04:39 | 0:04:42 | |
-..decided to travel -to the other side of the world... | 0:04:42 | 0:04:45 | |
-..to research -into collaborative farming. | 0:04:46 | 0:04:48 | |
-Carwyn James -from Bwlchclawdd Bach, Crymych... | 0:04:49 | 0:04:52 | |
-..now works as a nutritionist -for ForFarmers. | 0:04:52 | 0:04:55 | |
-He also farms 150 Hereford cattle -and 300 breeding ewes. | 0:04:56 | 0:05:00 | |
-As part of the scholarship... | 0:05:00 | 0:05:03 | |
-..Carwyn opted to spend time -in New Zealand and Australia... | 0:05:03 | 0:05:06 | |
-..where collaborative farming -is very common. | 0:05:06 | 0:05:09 | |
-To be honest, -I've always felt that farmers... | 0:05:10 | 0:05:12 | |
-..could work together -a lot more than they tend to do. | 0:05:13 | 0:05:16 | |
-It was a natural subject -for me to study. | 0:05:16 | 0:05:19 | |
-We've seen a lot of collaboration -in the dairy sector. | 0:05:21 | 0:05:24 | |
-I think that the beef -and lamb sector could benefit... | 0:05:25 | 0:05:29 | |
-..from the methods and business -structures used by dairy farmers. | 0:05:29 | 0:05:34 | |
-What did you learn about working -together in the two countries? | 0:05:34 | 0:05:40 | |
-I saw that the mentality of farmers -in New Zealand and Australia... | 0:05:40 | 0:05:45 | |
-..is very different to the mentality -of farmers in Wales. | 0:05:45 | 0:05:49 | |
-In this country, we tend to consider -every farmer as an individual. | 0:05:49 | 0:05:55 | |
-We see our neighbours as competitors -more than anything else. | 0:05:55 | 0:05:59 | |
-The mentality -was completely different. | 0:06:00 | 0:06:03 | |
-The way of doing business -was also different. | 0:06:03 | 0:06:06 | |
-Family businesses -were totally focused... | 0:06:07 | 0:06:11 | |
-..on making a profit -and being successful. | 0:06:11 | 0:06:15 | |
-People worked together -more efficiently. | 0:06:15 | 0:06:19 | |
-They farmed in order to live... | 0:06:22 | 0:06:24 | |
-..rather than allowing the farm -to dictate their lives. | 0:06:24 | 0:06:29 | |
-By improving structures... | 0:06:30 | 0:06:32 | |
-..it would be possible to bring more -young farmers into the industry... | 0:06:32 | 0:06:37 | |
-..through collaborative working -and offering more realistic rents. | 0:06:37 | 0:06:43 | |
-Landowners could profit... | 0:06:44 | 0:06:47 | |
-..from that investment in the land. | 0:06:47 | 0:06:51 | |
-Farmers would profit -from farming the land. | 0:06:51 | 0:06:56 | |
-As Carwyn comes to the end -of his research period... | 0:06:57 | 0:07:00 | |
-..and reflects back on the work... | 0:07:00 | 0:07:02 | |
-..what does he think -is the way forward for the industry? | 0:07:02 | 0:07:06 | |
-My research highlighted those people -who were willing to work together. | 0:07:06 | 0:07:12 | |
-Those businesses -which collaborated... | 0:07:12 | 0:07:16 | |
-..were usually the ones -able to overcome volatility. | 0:07:16 | 0:07:21 | |
-That was the main lesson I learnt. | 0:07:22 | 0:07:26 | |
-It's one which we should learn -in this country. | 0:07:26 | 0:07:29 | |
-Market prices -are very unpredictable. | 0:07:30 | 0:07:32 | |
-We must learn to deal with that. | 0:07:32 | 0:07:35 | |
-On a personal level... | 0:07:36 | 0:07:38 | |
-..it's made me think about -and analyse our business a lot more. | 0:07:38 | 0:07:42 | |
-I've returned with ideas... | 0:07:43 | 0:07:45 | |
-..on how we can work -with other farmers more efficiently. | 0:07:45 | 0:07:49 | |
-We are considering the possibility -of some kind of contract rearing... | 0:07:51 | 0:07:56 | |
-..which would give farmers -a secure future. | 0:07:57 | 0:08:01 | |
-It would give us more security -to move forward. | 0:08:01 | 0:08:05 | |
-The crucial thing -about collaborative farming... | 0:08:06 | 0:08:11 | |
-..is that every party taking part -is benefitting. | 0:08:11 | 0:08:17 | |
-There are plenty of possibilities -out there. | 0:08:17 | 0:08:20 | |
-It's about choosing the right one -for us as a family and as a farm. | 0:08:20 | 0:08:24 | |
-The next scholar... | 0:08:26 | 0:08:27 | |
-..comes from the heart -of the Brecon Beacons National Park. | 0:08:27 | 0:08:31 | |
-She is Dr Eleri Price. | 0:08:31 | 0:08:33 | |
-In her day job. she is -a project coordinator with IBERS. | 0:08:33 | 0:08:36 | |
-Although she now lives -in Aberystwyth... | 0:08:37 | 0:08:40 | |
-..she returns to the family farm, -Beiligwern in Cray, at weekends. | 0:08:40 | 0:08:45 | |
-She researched genetic selection -for lamb meat yield and quality. | 0:08:45 | 0:08:50 | |
-She did her research -in New Zealand and Australia. | 0:08:50 | 0:08:54 | |
-There are similarities in what -they're breeding for meat yield. | 0:08:55 | 0:08:58 | |
-They are looking at growth, -muscle depth and fat depth... | 0:08:59 | 0:09:03 | |
-..similar to what we are doing. | 0:09:03 | 0:09:05 | |
-They're ahead of us -in terms of meat quality. | 0:09:05 | 0:09:07 | |
-Are we thinking about -what the customer wants here? | 0:09:08 | 0:09:10 | |
-Yes. In Australia, they've done -a lot of consumer taste panels. | 0:09:11 | 0:09:15 | |
-They're using that data, on-farm -data and abattoir data as well. | 0:09:16 | 0:09:20 | |
-They combine that information -to get a system... | 0:09:21 | 0:09:23 | |
-..where they can guarantee -meat quality for the shopper. | 0:09:24 | 0:09:27 | |
-The shopper can pay for a 4-star -or 5-star quality product. | 0:09:27 | 0:09:31 | |
-That payment structure -should also come back to the farmer. | 0:09:32 | 0:09:36 | |
-It's very impressive. | 0:09:36 | 0:09:37 | |
-Everybody wins in a way. | 0:09:37 | 0:09:39 | |
-Everybody wins in a way. - -Yes, the whole supply chain. | 0:09:39 | 0:09:41 | |
-Gwawr, what exactly was -Dr Eleri Price's field of research? | 0:09:42 | 0:09:45 | |
-Eleri looked at genetic selection -for meat yield and quality. | 0:09:46 | 0:09:51 | |
-Improving the genetics of the animal -to improve meat quality... | 0:09:52 | 0:09:55 | |
-..according -to the market's requirements. | 0:09:56 | 0:09:58 | |
-This is mostly done by measurement -in New Zealand and Australia. | 0:09:58 | 0:10:02 | |
-The same steps -could be taken in this country... | 0:10:03 | 0:10:08 | |
-..to try to improve genetics. | 0:10:08 | 0:10:12 | |
-Do farmers not give enough thought -to the consumer in this country? | 0:10:12 | 0:10:16 | |
-Is that something -you want to convince us to do? | 0:10:16 | 0:10:19 | |
-I'm sure it's difficult to think -of your lamb's final destination... | 0:10:19 | 0:10:23 | |
-..when you're busy lambing -in winter. | 0:10:23 | 0:10:26 | |
-But it's important to think about -the final product at that time... | 0:10:26 | 0:10:30 | |
-..or even when you introduce the ram -to the sheep. | 0:10:31 | 0:10:34 | |
-Were there any similarities -between these countries and Wales? | 0:10:35 | 0:10:39 | |
-Maybe we could look -at meat quality in the future. | 0:10:40 | 0:10:43 | |
-What have we got here in Wales -and what can we do in future? | 0:10:43 | 0:10:47 | |
-We need to look -at what our customers want. | 0:10:47 | 0:10:50 | |
-At farm level, we're already -using the ID in this country. | 0:10:50 | 0:10:54 | |
-We need to be looking -at what measurements... | 0:10:54 | 0:10:57 | |
-..we can be recording on-farm... | 0:10:57 | 0:10:59 | |
-..and making more efficient use -of the data on-farm. | 0:10:59 | 0:11:02 | |
-We also need to look -at buying recorded rams. | 0:11:03 | 0:11:06 | |
-That's quite important -to improve genetics. | 0:11:06 | 0:11:09 | |
-It's a permanent thing on-farm... | 0:11:09 | 0:11:11 | |
-..you can gain -for meat yield and quality. | 0:11:11 | 0:11:14 | |
-Congratulations to all of them. | 0:11:15 | 0:11:17 | |
-They're all contributing to -the theme of today's conference... | 0:11:17 | 0:11:21 | |
-..which is -Engage! Gaining Ground Together. | 0:11:21 | 0:11:24 | |
-The lamb sector -has had a terrible year. | 0:11:24 | 0:11:27 | |
-Everyone is looking forward to some -positive messages from the scholars. | 0:11:27 | 0:11:31 | |
-Over 150 people from all parts -of the industry are here today. | 0:11:33 | 0:11:37 | |
-There are five guest speakers, -all with different expertise. | 0:11:37 | 0:11:42 | |
-One of them is Prys Morgan, Head of -Operations at Meat Promotion Wales. | 0:11:42 | 0:11:46 | |
-I think it's important -that everyone works together. | 0:11:46 | 0:11:50 | |
-It's important in all parts -of the supply chain... | 0:11:51 | 0:11:54 | |
-..from producers on farms, -to processors... | 0:11:55 | 0:11:58 | |
-..and to customers who give support -by buying the product. | 0:11:58 | 0:12:03 | |
-We are food producers. | 0:12:03 | 0:12:05 | |
-It's very good -to use the landscape we have... | 0:12:05 | 0:12:08 | |
-..and the way farmers -produce those lambs. | 0:12:08 | 0:12:11 | |
-I think markets are very important. | 0:12:12 | 0:12:14 | |
-Having said that, -the elements we can influence... | 0:12:14 | 0:12:17 | |
-..are production costs, how we -produce and our target markets. | 0:12:17 | 0:12:21 | |
-Those are things we can change. | 0:12:21 | 0:12:23 | |
-We'll take a short break now. | 0:12:25 | 0:12:27 | |
-Join us in a few minutes for more -from the conference in Llandrindod. | 0:12:28 | 0:12:32 | |
-Daloni will also visit a new market -on the Lleyn Peninsula. | 0:12:32 | 0:12:37 | |
-See you shortly. | 0:12:37 | 0:12:39 | |
-. | 0:12:41 | 0:12:41 | |
-Subtitles | 0:12:44 | 0:12:44 | |
-Subtitles - -Subtitles | 0:12:44 | 0:12:46 | |
-Welcome back to -the Meat Promotion Wales conference. | 0:12:48 | 0:12:51 | |
-Many issues are being discussed, -from exports to marketing. | 0:12:51 | 0:12:55 | |
-There are lots -of interesting workshops too. | 0:12:55 | 0:12:58 | |
-One of these focuses on butchering, -with Elwen Roberts and Rob Rattray. | 0:13:00 | 0:13:04 | |
-They want to show how supermarkets -choose cuts of meat to sell. | 0:13:05 | 0:13:10 | |
-It's mostly producers -that are here today. | 0:13:10 | 0:13:13 | |
-They're thinking about -their own situation on their farms. | 0:13:13 | 0:13:18 | |
-We're trying to give them -the customers' perspective here. | 0:13:18 | 0:13:24 | |
-Rob could talk about -what customers ask him in his shop. | 0:13:24 | 0:13:29 | |
-He's a farmer too, so that was good. | 0:13:29 | 0:13:31 | |
-It was a chance -for Meat Promotion Wales to learn. | 0:13:32 | 0:13:35 | |
-We could see what we need to do -to help farmers even more... | 0:13:35 | 0:13:39 | |
-..to develop their produce -and so on. | 0:13:39 | 0:13:42 | |
-With all the information available -today, what are the farmers' views? | 0:13:44 | 0:13:50 | |
-Everything has been fantastic. We've -seen both ends of the food chain. | 0:13:51 | 0:13:56 | |
-We've just seen Rob Rattray. | 0:13:56 | 0:13:59 | |
-It's nice to hear -what a butcher looks for. | 0:13:59 | 0:14:02 | |
-He knows first-hand -what a customer wants. | 0:14:02 | 0:14:05 | |
-It's been interesting -to hear talks... | 0:14:07 | 0:14:09 | |
-..by young people -who've been to other countries. | 0:14:09 | 0:14:12 | |
-I enjoyed that very much. | 0:14:13 | 0:14:15 | |
-There was plenty of information -on where there have been problems. | 0:14:15 | 0:14:20 | |
-They're not in this country, -they're worldwide. | 0:14:20 | 0:14:25 | |
-Welsh lamb has been up against it -this year. | 0:14:25 | 0:14:28 | |
-It's my first time at -the Meat Promotion Wales conference. | 0:14:29 | 0:14:32 | |
-It's a shop window for the industry. | 0:14:32 | 0:14:35 | |
-It's nice to learn -from the speakers here today... | 0:14:35 | 0:14:39 | |
-..what goes on behind the scenes. | 0:14:39 | 0:14:42 | |
-With Christmas nearing, there's -more interest in local markets... | 0:14:45 | 0:14:49 | |
-..in terms of offering ideas -for original presents. | 0:14:49 | 0:14:52 | |
-Recently, Daloni went to -Sarn Mellteyrn Memorial Hall... | 0:14:52 | 0:14:56 | |
-..to see the best produce -from the Lleyn Peninsula. | 0:14:56 | 0:15:00 | |
-Local produce markets -are very popular at the moment. | 0:15:00 | 0:15:04 | |
-On the first Saturday -of every month... | 0:15:04 | 0:15:06 | |
-..one is held here -at Sarn Mellteyrn Hall. | 0:15:07 | 0:15:09 | |
-I've come to find out who comes here -to buy, who's selling... | 0:15:09 | 0:15:13 | |
-..and what they're selling. | 0:15:13 | 0:15:15 | |
-The market only began this Easter. | 0:15:19 | 0:15:22 | |
-There were just six stalls here -initially... | 0:15:22 | 0:15:25 | |
-..and it was intended -to be held in the summer only. | 0:15:25 | 0:15:29 | |
-The number of stalls -has now doubled... | 0:15:29 | 0:15:32 | |
-..and the market continues to grow. | 0:15:32 | 0:15:34 | |
-This market has followed on... | 0:15:35 | 0:15:37 | |
-..from the development kitchen -we have at Ysgol Botwnnog. | 0:15:37 | 0:15:41 | |
-We wanted to offer a platform -for local produce. | 0:15:41 | 0:15:44 | |
-Businesses were given the chance -to sell their produce locally. | 0:15:44 | 0:15:48 | |
-Who sells here? | 0:15:48 | 0:15:50 | |
-Who sells here? - -There are lots of stallholders. | 0:15:50 | 0:15:52 | |
-We have food and craft stalls. | 0:15:53 | 0:15:55 | |
-There are vegetables, bread, bacon. | 0:15:55 | 0:15:58 | |
-All sorts. | 0:15:58 | 0:15:59 | |
-Crafts, bracelets, wool products. | 0:16:00 | 0:16:03 | |
-Everything you can think of! | 0:16:04 | 0:16:06 | |
-It's busy here, Nia. | 0:16:07 | 0:16:08 | |
-How have you -got the market on its feet? | 0:16:08 | 0:16:11 | |
-We've brought together -a good group of stallholders. | 0:16:11 | 0:16:14 | |
-They told us they wanted -to set up a market of local produce. | 0:16:15 | 0:16:19 | |
-They've been leading from the start. | 0:16:19 | 0:16:22 | |
-Have you had any financial support? | 0:16:22 | 0:16:24 | |
-We're very glad -to have received funding... | 0:16:25 | 0:16:27 | |
-..from the Lleyn AONB -Sustainable Development Fund. | 0:16:28 | 0:16:31 | |
-It was valuable in getting us on our -feet and will help us going forward. | 0:16:32 | 0:16:36 | |
-Sharon Jones -is one of the stallholders. | 0:16:37 | 0:16:40 | |
-She runs Moch Llyn, -from Penarfynydd farm, Rhiw. | 0:16:40 | 0:16:44 | |
-Sharon is the ambassador -of the Wales pork industry. | 0:16:45 | 0:16:48 | |
-I think -that markets like this one... | 0:16:49 | 0:16:52 | |
-..are very important -to the industry on Lleyn. | 0:16:52 | 0:16:56 | |
-Customers can come to us, -see our produce... | 0:16:56 | 0:17:01 | |
-..we're there to help them... | 0:17:01 | 0:17:04 | |
-..and it also raises their awareness -of local producers. | 0:17:04 | 0:17:09 | |
-As ambassador, -I'd like it if the public... | 0:17:10 | 0:17:15 | |
-..bought more pork products -from producers. | 0:17:15 | 0:17:20 | |
-They'd get to know -the meat's provenance... | 0:17:20 | 0:17:23 | |
-..and they'd realize -that it's completely different... | 0:17:23 | 0:17:27 | |
-..to meat that's processed and sold -in some of the supermarkets. | 0:17:27 | 0:17:32 | |
-As well as all the tasty foods... | 0:17:33 | 0:17:36 | |
-..there are various stalls -which sell hand-made products. | 0:17:36 | 0:17:40 | |
-What's the story -behind Gair ar Bwyth? | 0:17:46 | 0:17:48 | |
-It started two years ago -as a hobby. | 0:17:48 | 0:17:51 | |
-Something to do in the evenings. | 0:17:52 | 0:17:54 | |
-Instead of buying the kits, -I thought I'd make one. | 0:17:54 | 0:17:59 | |
-Design it myself. | 0:17:59 | 0:18:01 | |
-Welsh words, sayings and hymns. -That's how it started. | 0:18:01 | 0:18:06 | |
-It gives you pleasure. | 0:18:06 | 0:18:08 | |
-It gives you pleasure. - -Yes. | 0:18:08 | 0:18:09 | |
-Pleser Pur started in a cafe. | 0:18:10 | 0:18:15 | |
-Chutneys and jams -were being made in the cafe. | 0:18:15 | 0:18:20 | |
-Someone asked us -if we could sell a product... | 0:18:21 | 0:18:25 | |
-..as they wanted it -as a Christmas present. | 0:18:25 | 0:18:29 | |
-That's how it started. | 0:18:30 | 0:18:32 | |
-At the start of the year, you could -try for a Great Taste award. | 0:18:32 | 0:18:38 | |
-We've been lucky -to have been awarded two stars. | 0:18:38 | 0:18:42 | |
-We're very proud of that. | 0:18:42 | 0:18:44 | |
-You have some cakes here, Geraint. | 0:18:49 | 0:18:52 | |
-We've ran out -of one thing you'd like. | 0:18:52 | 0:18:54 | |
-The sausage rolls have all gone. | 0:18:54 | 0:18:55 | |
-The sausage rolls have all gone. - -They've all gone! | 0:18:55 | 0:18:57 | |
-Drat! I was going -to have some for lunch. | 0:18:57 | 0:18:59 | |
-You're Islyn Bakery. | 0:19:00 | 0:19:02 | |
-How important is this market -for a small business? | 0:19:02 | 0:19:06 | |
-Very important. | 0:19:06 | 0:19:08 | |
-It's a very cheap advert for us. | 0:19:08 | 0:19:10 | |
-We're based in Aberdaron, -the so-called end of the world. | 0:19:11 | 0:19:16 | |
-It helps for us to leave there... | 0:19:16 | 0:19:19 | |
-..and for people in Sarn and nearby -to see us. | 0:19:19 | 0:19:23 | |
-Cegin Grug produce. | 0:19:24 | 0:19:25 | |
-It's a little different. | 0:19:26 | 0:19:28 | |
-Baklava. | 0:19:28 | 0:19:30 | |
-That's not Welsh. | 0:19:30 | 0:19:31 | |
-No! | 0:19:31 | 0:19:33 | |
-There are stalls here -which make bara brith. | 0:19:33 | 0:19:37 | |
-I thought -we'd bring different foods. | 0:19:37 | 0:19:41 | |
-Cegin Grug does buffets -and outside catering. | 0:19:41 | 0:19:44 | |
-People like a different twist, -such as Mediterranean food. | 0:19:45 | 0:19:51 | |
-What are those chocolate -truffle cookies over there? | 0:19:51 | 0:19:55 | |
-They're a bit naughty -as they contain amaretto. | 0:19:55 | 0:19:59 | |
-I feel a bit naughty -and I like amaretto. | 0:19:59 | 0:20:03 | |
-OK. Great. | 0:20:03 | 0:20:04 | |
-This basket is heavy now! | 0:20:05 | 0:20:06 | |
-Thank you very much. | 0:20:07 | 0:20:08 | |
-Thank you very much. - -Lovely. | 0:20:08 | 0:20:09 | |
-One who's encouraged producers -and shoppers to come here... | 0:20:11 | 0:20:15 | |
-..is the marketing officer, -Lowri Rees Roberts. | 0:20:15 | 0:20:18 | |
-It started -with the development kitchen... | 0:20:18 | 0:20:21 | |
-..and then the natural step -was to set up this market. | 0:20:21 | 0:20:25 | |
-I've been working with Sian and Nia -to get the market on its feet. | 0:20:25 | 0:20:29 | |
-How busy -is the development kitchen now? | 0:20:29 | 0:20:33 | |
-It's busy. | 0:20:33 | 0:20:34 | |
-A lot of people -at the market today... | 0:20:35 | 0:20:37 | |
-..developed their produce -in that kitchen. | 0:20:37 | 0:20:40 | |
-That produce is here today, -which is fantastic. | 0:20:40 | 0:20:44 | |
-I'm going home -with an overflowing basket. | 0:20:50 | 0:20:53 | |
-I have plenty for Sunday lunch. | 0:20:53 | 0:20:56 | |
-This, as you can see... | 0:20:57 | 0:20:58 | |
-..is proof that Lleyn produce market -is successful. | 0:20:58 | 0:21:03 | |
-What a day and what a conference. | 0:21:07 | 0:21:09 | |
-Now, a chance -for you to win a trailer. | 0:21:09 | 0:21:11 | |
-The final question -in our competition. | 0:21:12 | 0:21:14 | |
-The first prize -is the 10-foot TA5G trailer. | 0:21:17 | 0:21:21 | |
-The second prize -is the LM85G trailer. | 0:21:21 | 0:21:24 | |
-The third prize is the Q5e trailer. | 0:21:25 | 0:21:29 | |
-Together, they are worth -over 7,000... | 0:21:29 | 0:21:31 | |
-..and have been kindly donated -by Ifor Williams Trailers. | 0:21:32 | 0:21:35 | |
-To win one of them, you'll need -to answer seven simple questions. | 0:21:36 | 0:21:40 | |
-The first letter of each answer... | 0:21:41 | 0:21:43 | |
-..will be an anagram -of a seven-letter word. | 0:21:43 | 0:21:46 | |
-You'll have to send us that word -by 25 November. | 0:21:47 | 0:21:52 | |
-Here's the final question. | 0:21:54 | 0:21:57 | |
-A vehicle which travels on tracks. | 0:21:58 | 0:22:03 | |
-That's it, all the questions -have been asked. | 0:22:03 | 0:22:06 | |
-If you think you know -the seven-letter word... | 0:22:06 | 0:22:10 | |
-..send your answer, name, -full address and telephone number... | 0:22:10 | 0:22:16 | |
-..to Ffermio Competition, Telesgop, -Bay Studios, Fabian Way... | 0:22:16 | 0:22:22 | |
-..Swansea, SA1 8QB. | 0:22:23 | 0:22:29 | |
-Or you can enter by submitting -the form on our website. | 0:22:29 | 0:22:32 | |
-You must be 18 years or over -to take part... | 0:22:33 | 0:22:36 | |
-..and we must receive your entry -by 25 November. | 0:22:36 | 0:22:41 | |
-If you're one -of the lucky winners... | 0:22:42 | 0:22:45 | |
-..you'll have to collect the trailer -on the Tuesday at the Winter Fair. | 0:22:45 | 0:22:49 | |
-Good luck to you all. | 0:22:50 | 0:22:51 | |
-That's it for this programme. | 0:22:53 | 0:22:55 | |
-It's been an interesting day... | 0:22:55 | 0:22:57 | |
-..of exchanging ideas on the -future direction of the industry. | 0:22:57 | 0:23:02 | |
-Our income from the market -may be lower this year... | 0:23:02 | 0:23:05 | |
-..but maybe -our financial management is better. | 0:23:06 | 0:23:09 | |
-It's important that those of us here -go home, look at our businesses... | 0:23:09 | 0:23:13 | |
-..and decide what suits us -from what we've heard today. | 0:23:13 | 0:23:17 | |
-From me and the Ffermio crew, -thanks for joining us. | 0:23:17 | 0:23:20 | |
-Goodbye. | 0:23:21 | 0:23:22 | |
-S4C Subtitles by Testun Cyf. | 0:23:36 | 0:23:38 | |
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