Joy The Insider

Imagine going for a job interview

Would it help you get the job?

Let's get smashed together.

I told everyone to their face,

There's no way that any interview

You put everyone else's ideas down.

that has to work with them,

This week, a group of hopefuls will

Strong players come forward,

But which one is the Insider?

There is somebody sitting here

The British fashion industry,

I must say it is love, life

We're all creative. We're all fun.

This is a really great place

In a company where personality

Joy look beyond just the paperwork.

but you don't see somebody's soul.

So, in an industry that demands

Joy are taking a cutting edge

From hundreds of applicants, four people have been shortlisted

What these wannabe fashionistas don't know is that a fifth contender

joining them already works at

the group as they live and work

A bit flash in here, innit?!

Together for the first time,

the group are already showing their

I think this house is great.

It's a nice house, but I just got a midget, dwarf sized room.

Just quit while you're ahead!

Because of the small room, I'm going

All of you, bring it, bring it on!

they'll be assessed around the clock

with their potential employer.

Ready to give it the big guns is fashion blogger, Courtnie,

I would describe myself as a really

try and do it in a nice way,

unless you're not being nice to me.

I've got an intense love of fashion.

I grew up on a council estate.

I think that's another reason why

I want to keep going up that kind of

up to nicer areas that I can live in,

There's a whole lifestyle in my head

and so, in order to get that,

That's a major statement all day,

I'm hoping that the employee gets to know me and love me.

they don't expect I work in fashion.

working on a building site.

Most people that work in fashion

Most blokes you see are reading

I'm different to everyone else

Planning on making a lasting impression

worker, Emma.

If I had to describe myself in three

vivacious, colourful and sociable.

I really love finding new places,

new cafes and spending time

She loves going out, loves meeting new people. I love going out with her, she's really good fun.

I spend a lot of time sifting through thrift stores and charity shops

and I always manage to find

At the end of the day, there is

Then there's cheeky chappie and

who likes to talk about himself

he's sarcastic in droves, humorous.

I always try and have a bit of a laugh, have a bit of cheesy banter.

That is proper meringue, Mum.

Me and my mum are really tight, we've just grown up the two of us.

More like best friends. Cinderella.

Mum's got engaged so they're

You look like a toilet roll.

proud of him.

His determination. If I could

My friends have kind of fallen

give them a little confidence boost

and lead them on their way again.

If that's not too big-headed to say!

who has worked in all things style, from retail to fashion magazines.

that I can do it. That you don't

She looks like a dumb blonde,

and she knows what she wants.

I have got a unique personality

Also, I'm very hard-working,

and, you know, I'm not afraid

they'll be reporting all their

creative director, Maureen,

'It was my first day under cover

'I'm finding it easier than I thought to fool others into thinking

I'm actually a scarily good liar.

'My first impressions alone,

'Right now, I'm going to get some

the housemates are up and at 'em.

Today is their first chance to impress for the dream job

It's tough work, having to look

are heading to the flagship store

where they'll be working under the watchful eye of manager,

I know they're going to walk in

Just remember, don't look at you know who. I know, I know. I know.

You can't give the game away.

There's no time to settle in,

The applicants need to prove

Pastel colours, floral and ditzy.

Does that look a bit too matronly?

and the group think it's just Gary

The pieces they're picking will definitely reflect the trend well.

They're pieces that I'd be picking.

for the Electric, I'm not so glad

Can we not have things dragging on the floor? That's a £65 dress.

I don't want it to get dusty

This is really compromising!

I'll give you an hour and a half to get everything done. OK.

This is a bit of an organised chaos,

Henry is difficult to figure out. He seems like a bit of a lad's lad.

It looks good and I'm hoping when we get the mannequins in there

competition would be Courtnie.

Just I think she's really confident, she's got really good ideas.

Omar is good when it comes to work.

Sometimes I feel like he could work

I think I'm going to try it

you've got product in there

You also have swearing in my window,

Having shut up shop, they head home,

As the group gets stuck into dinner,

a bit of bite-sized banter.

One week I wanted to be an athlete,

after that I wanted to be a singer, then I wanted to be an actress

and I wanted to be an architect and then I wanted to be an engineer.

Then I decided to study media

I've always wanted to work for Joy!

Shall we go around the group

I've got an higher IQ than Einstein!

Really, is that true? Yeah.

I was a member of Young MENSA

I don't think I've ever done an IQ test. I really want to do one.

Let's not go there. No, I'm really

I've got an awful IQ, I think.

When I was 16 I won a young person stand-up comedy competition.

Funniest person on Merseyside.

He's taking more liberties upstairs

# ..just relaxing in the tub

# And thinking everything's

I think group dynamics work

Me and Henry are quite different.

It's really odd how we're all

and not having such a laugh.

and get one over on each other

in the next couple of days!

except for one keen contender

who's giving herself a head start

So, I'm the earliest bird, I'm going

Today the group are working in

and Courtnie is making sure she's first out of the door.

Courtnie going on her own way today.

Courtnie rocks up 15 minutes

Good, you made good timing. Yeah.

Fantastic, you've here before

It's game on. It's game on.

which may or may not include

We're going to be fine. Courtnie

Well done to Courtnie, she was here

Understanding the brand is key

discount vouchers to people

they think would shop in the store.

Their success will be judged

Hi, you've got £5 off if you spend £50 in the store just up the road.

I want to see those vouchers

or anything, but we like your style.

an elderly couple. We're not style stalking the elderly.

I just don't know if he's...

Henry, you had an old couple.

I'm not fussed if they think

I think I'm doing it right anyway.

Together, the team distributed

How many do you think I had back in?

I would say 30. You'd say 30.

Zero, not even one? Not even one.

identify potential customers.

It's been a far from Joy-ous day.

the group are licking their wounds.

I thought today we would do amazing,

I almost feel like we haven't

necessarily mean I've got skills

But it's better than turning up five minutes late like we did.

As everyone turns in, one busy bee has a final job for the night,

sending a Maureen mail to tell her about the day's events.

'Style stalker was as predicted

'Some shone far more than others.

'especially when the guys were doing things I knew weren't quite right.

'That was really tough for me.

'I will be seeing you tomorrow so I can discuss this in more detail.'

Why did I want to say that? Zero.

For the Insider, it's a brief chance

So how are you getting on with

There's some different characters

I haven't found it too much

I don't feel like I've been

It's been a tough first few days.

I've been press officer at Joy

so it's me behind-the-scenes that's getting Joy out there

I love having that passion for

and get that passion across

It really is such an exhilarating

The difficult part is trying

when I know things are being

So, tell me about the candidates.

To look at him, and I don't mean

but you wouldn't think that fashion

is that she's lacking life skills

Courtnie has really impressed me.

So, Omar, possibly some of the time he's a little bit too relaxed.

You know, laid-back to the point

So, I don't know whether that's

You are doing a great job, darling.

Just remember we've just got to get that right candidate.

Emma will decide who gets the job,

And without knowing it, she's got some illustrious company.

I want to enjoy a night out.

We just want to get into our

Yeah, good plan. Good plan.

I just want to have fun, like,

it's quite a pressured situation,

Like, it is an interview process

Competitive Courtnie's game plan

just got really interesting.

the group is halfway through

so Maureen's getting serious.

their biggest challenge yet.

It's going to be...a fashion show.

The team is being given sole

happening in just three days' time.

It's very important. You're going

So, it's got to be something

If Maureen's words of warning

then here comes visual merchandiser Gary, with more scary words.

This is the first time Joy's done a fashion show to this scale.

It's a huge deal. So do your best.

But there are already whispers

from Gary's best mate, Emma,

that the group will struggle

WHISPERS: Worst-case scenario is that everyone pitches their idea

Emma risks a sneaky catch up

What's it like living in the house?

Back in character, Emma and her fashion show family are having

They need to come up with a theme before they can book models,

Right, I'm going to shoot off

Do you know where you're going to

So, Henry's decided to go off on a wander to get some ideas.

up with from wandering the streets.

And Henry's search for inspiration

I do think people don't take me that

I want to be working in marketing.

And it's just... I think it's just a case of proving it to myself

Between them the group have to

is bound to impress Maureen.

un-confident about what I did.

So, I thought of having, like, an ice cream van on the side.

I wasn't that confident about.

I like the idea, but I think it is

It's going to be too hard to achieve.

in the back of my mind I'm thinking,

My main idea is to have bar stools down the centre of the catwalk

with ivy wrapped around them.

I feel that with Courtnie's

As a concept to pitch to Maureen,

overall concept is stronger.

Elements of this - like the

able to mention any of this.

I just want to go and get some air.

Omar makes a hasty exit to call

and say we're going to go with

and not give me any credit for it,

Even though we came up with

I know, it's fine. I just feel like

I'm starting to notice things about me I've never seen before come out.

d'you know what I mean? Argh!

even though it's Courtnie's idea

The concept we've agreed on at the moment is Around The World,

in which each trend represents

Omar had some great ideas, then Courtnie's eventually got picked.

I think he was just feeling a bit

kind of maligned by the fact that he's had really similar ideas

and he's not going to be able

that his ideas were just as good.

That's a really well conceived idea.

"It's all right - I see and I know,

at a secret meet-up with the boss and merchandising man Gary.

It was kind of between Courtnie

Henry and Georgia - I'd like to have some more information about them.

I agree. Georgia was a bit lost

I need to spend a bit more time with both of them, I think.

I'll try and do some digging there

how, like, the show producer

Models, music and lighting, making sure that it all runs bang on time?

team leader, that looks nice.

feeling quite positive about it now.

He is waiting for his wow moment.

As Omar gets his act together,

with her leopard-skin blanket.

Georgia's worried her chances of getting the job are disappearing.

It makes me think that I'm not

Courtnie, however, is revelling in her position as top dog.

and they are all sitting in the cave,

even if you doubt yourself.

I feel like we should kiss!

Emma, meanwhile, has discovered that there is something about Henry.

before I came to do the job,

I was going to make my own stuff.

T-shirts, blazers, hoodies, jackets. And design it all yourself?

and got a bit deeper into what

he's about as a person, I think I may have underestimated him.

to work in fashion and marketing.

I am literally running around all day on the phone talking to people,

stuff like that, just trying to drum up some interest in it, really.

If I do this, it will show my worth.

And I may be in the running

Henry's managed to get a meeting

and help out local businesses.

but it is such short notice.

it on our Visit Bankside website.

at the flagship store since 8am

are Emma and Georgia, who's found her flair, acting as stylist.

I think we need a big necklace or something. Agreed. Think this one?

Yeah. Perfect. I think that's

what I'm really interested in.

What about that white shirt,

And Emma is starting to feel the love for Georgia's work, too.

I feel like we've kind of shown

how the clothes are meant to look.

I totally think we get the brand.

there's still no sign of Courtnie.

It seems she might have spent her credit with the Insider.

She got up at half past ten,

she's been doing this morning.

understand what she's done.

We've only got a couple of days left,

Those extra few hours of sleep

The cheapest ones were £10 or more,

Today, all she's done is got

And me, Georgia, Omar and Emma

have been working like nutters

Henry decides to confront Courtnie.

It did seem like you did just

I wasn't there for four hours.

and you got three pairs of shoes.

Henry's really surprised me today.

looking out for opportunities

and coming up with really intelligent suggestions, constantly on the phone.

the strongest member of the team.

Personally, I haven't felt like you've done much today, Courtnie.

Courtnie seems to have completely

Fair enough. They are making me

do, so... It's just annoying.

Yesterday I felt really positive

but now I feel like my chances

leaderboard has definitely shuffled.

With one person going straight to the bottom, being Courtnie,

and then I think the rest of us are still on a level playing field.

a photo finish for this one.

Courtnie was one of my front runners.

This is the time I need to see people

And yesterday, I was a bit, like, I don't know where you went.

a bit of a weak moment for me,

brought it back a bit today.

Don't worry, I'll beat you. It's fine, it's fine. You'll bring it.

People don't understand that. For my age, I'm so ambitious.

To get my foot on the career ladder

the place for me. I'm sorry.

Fighting talk. Just a shame it's with her potential boss.

yesterday made me kind of want it more, so I am going to fight back.

knocked out easily. No KO for me.

The next job for the team is one

Guys, remember. Joy, Joy, Joy.

it's on to the brass tacks,

and the fashion show planners try to nail down the details.

to go with an idea of how much we wanted from each section.

Is a very difficult balance to strike to seem like a legitimate team

and let them do most of the work

Her downfall is that she is not as hard a grafter as the rest of us.

It's the morning of the fashion

Today is do or die, make or break. "Who's getting the job" day.

Strong players come forward,

Courtnie's with the models.

They're all really summery. Georgia is taking care of styling.

the styles back or the fringe.

Henry's on sound and vision.

So, if you come up with six poses and change every five seconds. Keep counting in your head.

She gives her mate Gary a tinkle

Because I'm pretending to be rubbish, everybody is, like, talking to me,

Someone else is calling me.

Hello? Emma, have you left Joy yet? Yeah. Can you turn back, possibly?

There's more sizes that are wrong, so I've got to go back and get them.

a bit difficult back there,

I don't want to jump in and help,

I just want to tell them now.

Yeah, I'm not being myself,

I'd be being Omar, basically.

So it's difficult to take that from

Normally I'm the one that gets

I'm going to come in here next week and you're all going to ignore me!

looking like an amateur production.

Guys, we need to be quicker

OVER WALKIE-TALKIE: Georgia?

Is no-one coming? There's no way they're getting there in time.

We're going to have to stop and start again cos we need to move the clothes

With the show about to start,

directly behind the catwalk.

can't they see all this? Yep.

The show is hanging in the balance,

and so are the fates of the team

I'm panicking, I'm feeling a bit

That applause means they've

well worthy of some bouncing around.

With the amount of time they've had,

It went amazing, I thought it looked

It was so much better than dress rehearsals, it wasn't even funny.

Aww. Hug him from behind, please.

who's been left to unload the car.

and you all just ignored me.

I'm not even laughing. Just wanted you guys to give me a hand.

the longest day, and I'm knackered,

I didn't sit down once today.

Emma heads upstairs to find out

At the 11th hour, has he blown

myself for being so snappy.

I should always, kind of, have

Over the last ten days, the fashion

what must seem like the job

Today their future boss will make the decision on who gets the job.

I just really, really want it,

so...it's going to be quite gutting

and I think last night made me

myself working for the brand.

We're all really strong candidates.

a really tough decision, I think.

But their future boss isn't

let the cat out of the bag.

The candidates have been summoned to Joy headquarters to be told

who has earned the position

but they're about to receive

literally...shifting sands.

I had a little help with this.

She heads our, our PR team.

It's been amazing because I feel like I've really got to know

every single one of you inside out.

So, Maureen and I are going to go

I've seen over the last ten days,

speak to you all individually.

I want to, oh, I don't even know.

So it was just us four the whole time actually duking it out.

HENRY: She knows everything

In disbelief, all the job hopefuls

It is good. She saw first-hand what people did and what people didn't do.

She looked different when she sat next to Maureen. Was weird.

it's down to Emma to decide who will be her new employee.

The Georgia I met on the first day

and ambitious and driven you are.

I'm getting really emotional.

TEARFUL: I just think, like,

it takes a lot of bravery to come

and actually prove everyone wrong,

It was proving it to myself as well.

..from what you did, I was totally proven that those judgements

were completely...superficial,

Yeah. My only thing is that...

possibly your strengths lie more in the menswear side of things.

I think where you might fall down a little bit is organisation

using common sense and initiative.

I worried that possibly you were

really gunning for the job.

whether you lost confidence,

but I did feel like you were playing

..but you are going to have

for at least the next six months!

We'd like to offer you a position.

I'm just so happy, it's the perfect

There's a lot of hard work to come

so excited to get my teeth into everything and just see what happens.

Yeah, I got it. Never?! Yeah, I did.

Of all the candidates, Omar was the one that ticked every box,

Aw, darling, I'm so proud of you.

..a new set of recruits battle it out for a job in advertising.

I don't think I've ever wanted anything more. Think we've all just

The person who's going to be making

is sitting here in the room.

Subtitles by Red Bee Media Ltd