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Family businesses make up a quarter of the British economy | 0:00:02 | 0:00:05 | |
and employ nearly 10 million people. | 0:00:05 | 0:00:07 | |
But 1,000 small firms are going bust every single month. | 0:00:07 | 0:00:12 | |
-Sorry. -This business is on a knife edge. | 0:00:12 | 0:00:16 | |
-At some point we're going to have to call it a day. -For God's sake, do something. | 0:00:16 | 0:00:20 | |
For family firms it's not just profits, | 0:00:20 | 0:00:22 | |
but relationships on the line. | 0:00:22 | 0:00:25 | |
£50,000 now and you'll never see me again. | 0:00:25 | 0:00:27 | |
I don't know if it's ever going to get better. | 0:00:27 | 0:00:30 | |
You must see SOME hope - otherwise, let's not bother with this then. | 0:00:30 | 0:00:34 | |
I'm Alex Polizzi. | 0:00:34 | 0:00:36 | |
I grew up in a family business that expanded from one small cafe | 0:00:36 | 0:00:41 | |
to become an empire worth billions. | 0:00:41 | 0:00:44 | |
Now I'm trying to bring six family firms... | 0:00:44 | 0:00:47 | |
ALL: Hello. | 0:00:47 | 0:00:49 | |
..back from the brink. | 0:00:49 | 0:00:50 | |
This is a business. You're ruining your health, you're ruining your family life. | 0:00:50 | 0:00:54 | |
He's just used to getting his own way, and I'm used to getting mine. | 0:00:54 | 0:00:57 | |
This week, some Mancunian mechanics in need of an overhaul. | 0:00:59 | 0:01:04 | |
Darling, you're working a third of the hours available to work, which is shocking. | 0:01:04 | 0:01:08 | |
As financial trouble... | 0:01:08 | 0:01:10 | |
This is the first month that I've not | 0:01:10 | 0:01:12 | |
been able to pay the rent on this place. | 0:01:12 | 0:01:14 | |
In three months' time, we're not going to be here. | 0:01:14 | 0:01:17 | |
..and family secrets... | 0:01:17 | 0:01:18 | |
You told me something five minutes ago that you've never told me. | 0:01:18 | 0:01:23 | |
We need to know this. | 0:01:23 | 0:01:24 | |
..threaten to run this business off the road. | 0:01:24 | 0:01:28 | |
I look stupid. | 0:01:28 | 0:01:29 | |
Listen, I'm not trying to make you look stupid. | 0:01:29 | 0:01:32 | |
I'm on my way to the outskirts of Manchester to a struggling | 0:01:41 | 0:01:44 | |
family-run MOT garage. | 0:01:44 | 0:01:46 | |
Like most of us, I'm pretty clueless about the internal workings of a combustion engine | 0:01:46 | 0:01:51 | |
but, I have been very unhappy about every service I've ever received | 0:01:51 | 0:01:56 | |
from a garage, so as a consumer, this is going to interest me a lot. | 0:01:56 | 0:01:59 | |
Small independent firms in this industry | 0:01:59 | 0:02:02 | |
have taken a real bashing over the last ten years, | 0:02:02 | 0:02:04 | |
with car dealerships | 0:02:04 | 0:02:05 | |
and large chains taking a bigger slice of the action. | 0:02:05 | 0:02:10 | |
Nearly a third of all small traders have ended up on the scrapheap. | 0:02:10 | 0:02:14 | |
The money coming through is dropping quite dramatically | 0:02:14 | 0:02:19 | |
and I keep thinking, will we get through, will we make it? | 0:02:19 | 0:02:23 | |
Have we got enough money in the bank? How long can we carry on? | 0:02:23 | 0:02:26 | |
And that scares me. | 0:02:26 | 0:02:29 | |
In 2003, Jan and Derek Lord set up their business in Guide Bridge. | 0:02:29 | 0:02:33 | |
What's the registration number? | 0:02:33 | 0:02:35 | |
But in the last two years, profits have tumbled. | 0:02:35 | 0:02:38 | |
When she shows me the computer printout, | 0:02:38 | 0:02:42 | |
what we took last year and the year before and the year before... | 0:02:42 | 0:02:45 | |
it is worrying. | 0:02:45 | 0:02:48 | |
If I don't get this right, there's not just one or two | 0:02:48 | 0:02:51 | |
out of work, it's six, and it's a whole family. | 0:02:51 | 0:02:54 | |
In a bid to combat the financial problems, Jan and Derek | 0:02:54 | 0:02:59 | |
sold their home to provide some cash flow for the company. | 0:02:59 | 0:03:02 | |
They've got all their eggs in one basket. | 0:03:02 | 0:03:05 | |
If this business goes down, it's going to affect them hard. | 0:03:05 | 0:03:07 | |
It's not just their future, but also that of their three children. | 0:03:07 | 0:03:13 | |
Gareth, Nicola and younger son Adam all work at the garage. | 0:03:13 | 0:03:18 | |
But none of them have any idea just how bad things are. | 0:03:18 | 0:03:22 | |
The main business side of it, it's normally me mam | 0:03:22 | 0:03:24 | |
that deal with them, rather than me. | 0:03:24 | 0:03:28 | |
My job description is an MOT tester, so I do the MOTs. | 0:03:28 | 0:03:34 | |
And if there's no MOTs, then... | 0:03:34 | 0:03:38 | |
I don't do a lot. | 0:03:38 | 0:03:39 | |
The more I go into family businesses, the more evident | 0:03:39 | 0:03:43 | |
it appears that not all members of a family carry a same or equal load. | 0:03:43 | 0:03:48 | |
I come in, I do me work, I go home, I get me wages on a Friday. | 0:03:48 | 0:03:53 | |
It seems mum Jan is trying to keep the problems with the place to herself. | 0:03:53 | 0:03:58 | |
I don't know what to do any more. | 0:04:00 | 0:04:03 | |
How do I make people redundant? How, how can I do that? | 0:04:03 | 0:04:06 | |
I can't do it to any of them, let alone me own boys. | 0:04:06 | 0:04:10 | |
There's an awful lot of pressure on me | 0:04:10 | 0:04:13 | |
because if, if it doesn't go right, | 0:04:13 | 0:04:16 | |
I'm going to be forced to make a decision that I just don't want to make. | 0:04:16 | 0:04:20 | |
Sorry. | 0:04:20 | 0:04:21 | |
So, this is Guide Bridge. | 0:04:35 | 0:04:37 | |
And I can see an A-board, Guide Bridge MOT, MOT service, | 0:04:37 | 0:04:43 | |
tyres, exhausts. | 0:04:43 | 0:04:44 | |
If that's the only advertising they're doing, | 0:04:44 | 0:04:47 | |
I'm not surprised they're not getting much passing trade. | 0:04:47 | 0:04:51 | |
So I've got just ten weeks with the Lords | 0:04:51 | 0:04:53 | |
to try and turn this struggling firm around. | 0:04:53 | 0:04:56 | |
Stand there, I'll get the other one off as well. | 0:04:56 | 0:04:58 | |
Don't want you hurting your back. | 0:04:58 | 0:05:01 | |
-Hello. -Hello! | 0:05:04 | 0:05:07 | |
-Pleased to meet you. -Very nice to meet you. -Welcome to Guide Bridge. | 0:05:07 | 0:05:11 | |
-Pleased to meet you. -Very nice to meet you. | 0:05:11 | 0:05:13 | |
-Are you ready for this? -I think so. | 0:05:13 | 0:05:15 | |
I'm ready for a new challenge, yeah! | 0:05:15 | 0:05:18 | |
So I, the first thing I want to know is who does what round here. | 0:05:18 | 0:05:22 | |
Right. | 0:05:23 | 0:05:25 | |
Who's the boss? | 0:05:25 | 0:05:26 | |
Are you the boss? | 0:05:26 | 0:05:28 | |
On paper, yes. | 0:05:28 | 0:05:29 | |
Yeah. | 0:05:29 | 0:05:31 | |
Um, but Jan runs the garage. | 0:05:31 | 0:05:35 | |
-I tend to do a lot of the high level stuff now, so... -Like what? | 0:05:35 | 0:05:38 | |
VAT returns, accounting figures, banking, insurance, | 0:05:38 | 0:05:43 | |
-getting quotes for things. -Marketing? | 0:05:43 | 0:05:45 | |
Um, we're not good at marketing but that's something that, yes, | 0:05:45 | 0:05:51 | |
you know, that is something that we need to look at. | 0:05:51 | 0:05:54 | |
-OK, can I meet the others? -Certainly. | 0:05:54 | 0:05:56 | |
This is Adam. | 0:06:00 | 0:06:02 | |
He's what we call the gobby one. | 0:06:02 | 0:06:04 | |
I mean, just look at him. How can you not love him? | 0:06:04 | 0:06:07 | |
I'm going to find it hard to resist, but I'll do my best, OK? | 0:06:07 | 0:06:11 | |
'The baby of the family, and clearly doted on, is Adam. | 0:06:12 | 0:06:16 | |
'He's in charge of the MOT tests.' | 0:06:16 | 0:06:18 | |
How many can you do in a day? | 0:06:19 | 0:06:21 | |
On a busy day, about ten-ish. | 0:06:21 | 0:06:24 | |
-How often does that happen? -Not very often. | 0:06:24 | 0:06:26 | |
-Have you ever worked anywhere else? You've always worked here? -I did me prom | 0:06:26 | 0:06:31 | |
and then eight o'clock in the morning, I was here. | 0:06:31 | 0:06:34 | |
-Do you think you get away with murder? -No. | 0:06:34 | 0:06:37 | |
-No? You think they're tough on you? -Yeah. -Do you? | 0:06:37 | 0:06:40 | |
I'm the hard-done-to one. | 0:06:40 | 0:06:41 | |
-Are you? Gosh, you bear it so bravely! -ALEX LAUGHS | 0:06:41 | 0:06:44 | |
Adam's older, and far less cheeky brother, is Gareth. | 0:06:44 | 0:06:48 | |
Jan persuaded him to join the business five years ago | 0:06:48 | 0:06:51 | |
when times were better. | 0:06:51 | 0:06:53 | |
It's easy work. | 0:06:53 | 0:06:55 | |
It's not like coming to work here. | 0:06:55 | 0:06:58 | |
That, that makes me very nervous. | 0:06:58 | 0:07:00 | |
-It's not, it's not like coming to work. -Already warning bells, yeah. | 0:07:00 | 0:07:04 | |
It's, you know, you come in and your day's | 0:07:04 | 0:07:07 | |
pretty much balanced out all day, You're left to get on with it. | 0:07:07 | 0:07:11 | |
Because actually you're on a wage, | 0:07:11 | 0:07:12 | |
so it's not your problem too much if the work doesn't keep rolling in. | 0:07:12 | 0:07:16 | |
No, we still get paid at the end of the week. | 0:07:16 | 0:07:19 | |
Sister Nicola is the third sibling on the books. | 0:07:19 | 0:07:23 | |
She runs reception and helps Jan schedule the work. | 0:07:23 | 0:07:27 | |
-What do you think the garage is really good at? -People do see us as a, | 0:07:27 | 0:07:31 | |
a friendly, honest garage. | 0:07:31 | 0:07:34 | |
Why do you not get more repeat custom then? | 0:07:34 | 0:07:38 | |
-Mmm. -Mmm. | 0:07:38 | 0:07:40 | |
I've now met the main players, and it's amazing how quickly | 0:07:41 | 0:07:45 | |
I can build up a picture of what's going wrong here. | 0:07:45 | 0:07:48 | |
The engine of this business is obviously Jan, which is fine. | 0:07:48 | 0:07:52 | |
I don't expect everyone to be up and running about town | 0:07:52 | 0:07:56 | |
trying to punt for new business. | 0:07:56 | 0:07:58 | |
Someone actually has to stay here and do the work. | 0:07:58 | 0:08:01 | |
But they do at least have to be involved and interested | 0:08:01 | 0:08:04 | |
in how new work is going to be found. | 0:08:04 | 0:08:08 | |
No-one feels the time pressure very much. | 0:08:08 | 0:08:10 | |
Maybe because they're not as busy as they should be. | 0:08:10 | 0:08:13 | |
And when I ask Jan to look at exactly how many hours | 0:08:13 | 0:08:18 | |
the mechanics ARE working, we both get a shock. | 0:08:18 | 0:08:21 | |
When you take how many hours we've got available to work, | 0:08:21 | 0:08:24 | |
and how many hours we actually charged out... | 0:08:24 | 0:08:27 | |
Darling, you're working a third of the hours available to work. | 0:08:27 | 0:08:31 | |
The garage and all the people and the mechanics in it, | 0:08:31 | 0:08:34 | |
are only working a third of the hours available, which is shocking. | 0:08:34 | 0:08:38 | |
Of course you're struggling. | 0:08:38 | 0:08:39 | |
-But even if we did a, I mean... -60%. | 0:08:39 | 0:08:42 | |
That's still going to double to what we're doing now. | 0:08:42 | 0:08:46 | |
Dearie me. | 0:08:46 | 0:08:48 | |
-Basically you just have to get more business through that door. -Yeah. | 0:08:48 | 0:08:52 | |
So, one problem is clear. | 0:08:54 | 0:08:57 | |
They badly need more customers or there could be no business | 0:08:57 | 0:09:01 | |
for Jan's kids to inherit. | 0:09:01 | 0:09:03 | |
Small garages such as this rely heavily on loyal | 0:09:03 | 0:09:06 | |
and local customers. | 0:09:06 | 0:09:08 | |
But if customer service isn't up to scratch, | 0:09:08 | 0:09:11 | |
people simply won't come back. | 0:09:11 | 0:09:13 | |
Right, you can all come in now. Thank you. | 0:09:13 | 0:09:16 | |
I've arranged for a cavalcade of new clients to descend on the garage. | 0:09:16 | 0:09:20 | |
It's going to test their service skills to the limit, | 0:09:20 | 0:09:23 | |
not just under the bonnet, but over the counter too. | 0:09:23 | 0:09:27 | |
Right, does someone tell them where to go and what to do? | 0:09:29 | 0:09:33 | |
That'd be my job. | 0:09:34 | 0:09:35 | |
-You're supposed to be welcoming, make sure people know what to do. -Morning. | 0:09:35 | 0:09:40 | |
We need a bigger car park. | 0:09:42 | 0:09:44 | |
Do you want to take your keys into reception for me, please? | 0:09:47 | 0:09:51 | |
Well, I just don't understand... If there's a system, | 0:09:51 | 0:09:54 | |
I'm not kind of entirely sure what it is. | 0:09:54 | 0:09:57 | |
Does everyone know how long, more or less, what time they'll be finished? | 0:09:57 | 0:10:01 | |
I've told this lady it's going to be about an hour. | 0:10:01 | 0:10:03 | |
And then you're next, are you? | 0:10:03 | 0:10:06 | |
June'll be first off. | 0:10:06 | 0:10:07 | |
June'll be first off, then this lady. | 0:10:07 | 0:10:09 | |
-Make sure that everyone's told. -It's, that's being MOT'd now. | 0:10:09 | 0:10:12 | |
Somehow it's not quite the charming experience I want it to be. | 0:10:12 | 0:10:18 | |
Who tells who what to do? | 0:10:23 | 0:10:26 | |
Well, I'll come over and say which one do you want me to do, | 0:10:26 | 0:10:29 | |
and then I'll just go through and see who needs the car back first. | 0:10:29 | 0:10:34 | |
OK, I just want to see high efficiency, extremely efficient. | 0:10:34 | 0:10:38 | |
OK? | 0:10:38 | 0:10:39 | |
It's Nicola's... Do you know, I hope she's not always like this, | 0:10:42 | 0:10:45 | |
because it certainly would put me off coming somewhere. | 0:10:45 | 0:10:48 | |
It's Tuesday morning, I've brought my car in, I want someone to be nice to me. | 0:10:48 | 0:10:52 | |
Is it that much to ask? | 0:10:52 | 0:10:53 | |
Unfortunately, it seems Nicola has overheard my early observations. | 0:10:55 | 0:11:00 | |
What's happened? | 0:11:00 | 0:11:02 | |
She's just a bit upset. | 0:11:02 | 0:11:04 | |
-What? -Go on, tell Alex. | 0:11:04 | 0:11:05 | |
-I look stupid. -Listen, I'm not trying to make you look stupid, sweetie. | 0:11:05 | 0:11:09 | |
That's just not in my interest. | 0:11:09 | 0:11:11 | |
I thought she coped well with these people coming in and out, | 0:11:11 | 0:11:14 | |
but you wonder, could we have done something differently and that's what you're looking for. | 0:11:14 | 0:11:18 | |
That's what I'm looking for. I've never run a garage. | 0:11:18 | 0:11:21 | |
I want someone to tell me what and how it should happen. | 0:11:21 | 0:11:24 | |
You need to speak to Alex and tell her how it runs in there. | 0:11:24 | 0:11:27 | |
Darling, get yourself together and then we'll talk, OK? | 0:11:27 | 0:11:32 | |
One thing is obvious. Nicola's role on reception is key | 0:11:32 | 0:11:35 | |
and I need her firing on all cylinders | 0:11:35 | 0:11:38 | |
if we're going to get through the morning. | 0:11:38 | 0:11:41 | |
When everyone came in, it's kind of frustrating | 0:11:41 | 0:11:44 | |
because you expect a hive of activity. | 0:11:44 | 0:11:46 | |
Now, everyone was actually already working on a job. | 0:11:46 | 0:11:49 | |
-Yeah, so I can't give them... -No, but I think it's important | 0:11:49 | 0:11:53 | |
that that's communicated to the customer. | 0:11:53 | 0:11:55 | |
It's not like we're sitting here and actually ignoring your car, | 0:11:55 | 0:11:58 | |
it's just that everyone's got a job on. | 0:11:58 | 0:12:01 | |
This is the order that you'll be looked after in | 0:12:01 | 0:12:04 | |
and as soon as one job's finished, the next car will go on straight away. | 0:12:04 | 0:12:07 | |
We'll get it done. | 0:12:11 | 0:12:12 | |
Work well under pressure. | 0:12:12 | 0:12:14 | |
It's been a bumpy ride, but with their receptionist recovered, | 0:12:16 | 0:12:19 | |
the mechanics are soon back on track. | 0:12:19 | 0:12:21 | |
Another one done. Bring the next one. | 0:12:21 | 0:12:24 | |
We do get this many jobs on from time to time. | 0:12:24 | 0:12:28 | |
We get on with it, deal with it. Just do it, you know. | 0:12:28 | 0:12:32 | |
It's only busy for so long. | 0:12:32 | 0:12:35 | |
So just crack on. | 0:12:35 | 0:12:37 | |
Ow! | 0:12:39 | 0:12:41 | |
So what did you think of the whole experience? | 0:12:43 | 0:12:46 | |
They didn't give me any idea how long it would take, so I've been waiting for three hours. | 0:12:46 | 0:12:51 | |
I thought it might take an hour and a half but it's taken double that. | 0:12:51 | 0:12:54 | |
But if I'm going to wait three hours, | 0:12:54 | 0:12:56 | |
I'd prefer to be doing something or watching or reading something | 0:12:56 | 0:13:00 | |
and the waiting room's a little bit boring. | 0:13:00 | 0:13:02 | |
There's your invoice for your short service... | 0:13:02 | 0:13:05 | |
What do you think could be done to improve it? | 0:13:05 | 0:13:08 | |
Um, nicer waiting area, and perhaps when you got here | 0:13:08 | 0:13:12 | |
to say exactly what they were doing and how long it would take. | 0:13:12 | 0:13:16 | |
That's a very good point. | 0:13:16 | 0:13:18 | |
It's been an eye-opening morning | 0:13:18 | 0:13:21 | |
and the extent of the problems here are far worse than I first feared. | 0:13:21 | 0:13:24 | |
They'll never generate loyalty from customers | 0:13:24 | 0:13:27 | |
when the way they look after them is this poor. | 0:13:27 | 0:13:30 | |
On top of that, the lack of work | 0:13:30 | 0:13:32 | |
is leaving mechanics standing around idle, | 0:13:32 | 0:13:35 | |
driving overheads through the roof. | 0:13:35 | 0:13:38 | |
Jan is trying, but I think the rest of the family need a boot up the business backside. | 0:13:38 | 0:13:42 | |
It's time to lay down the law with the Lords. | 0:13:42 | 0:13:46 | |
I gave you a challenge today. | 0:13:46 | 0:13:48 | |
I think what was missing and what really struck me, | 0:13:48 | 0:13:51 | |
was that amongst yourselves, | 0:13:51 | 0:13:54 | |
you're a really charming, engaging family. | 0:13:54 | 0:13:57 | |
But that doesn't really translate very well to the customer. | 0:13:57 | 0:14:02 | |
You've got people in your yard, you go up, you say "Hi, | 0:14:02 | 0:14:05 | |
"can I help, do you know where to go?" | 0:14:05 | 0:14:07 | |
"This is the way", you know, "Have you had an all right morning?" | 0:14:07 | 0:14:11 | |
You start engaging with them straight away | 0:14:11 | 0:14:13 | |
and I felt like that was missing. | 0:14:13 | 0:14:15 | |
You, I thought, were going to be the exponent of customer service. | 0:14:15 | 0:14:19 | |
You've got four or five people in that waiting room, | 0:14:19 | 0:14:22 | |
and you didn't say hello to any of them. | 0:14:22 | 0:14:25 | |
It was like they didn't exist. | 0:14:25 | 0:14:27 | |
You've got one chance to make a good impression | 0:14:27 | 0:14:29 | |
and you blow it and they're gone. | 0:14:29 | 0:14:31 | |
You can layer it. You can nuance it. | 0:14:31 | 0:14:34 | |
But that first impression is what counts. | 0:14:34 | 0:14:37 | |
Second thing is, waiting room. | 0:14:37 | 0:14:39 | |
You need to make it so it's somewhere where you could | 0:14:39 | 0:14:42 | |
while away an hour without wanting to slit your wrists in boredom. | 0:14:42 | 0:14:46 | |
And I know you're doing, and you believe you're doing, | 0:14:46 | 0:14:49 | |
a good job, but actually you do not come over as special in any way, | 0:14:49 | 0:14:54 | |
from any other garage that I've been to. | 0:14:54 | 0:14:58 | |
I know that's a hurtful thing to say because you've worked very hard, | 0:14:58 | 0:15:01 | |
but this is in your hands to fix. | 0:15:01 | 0:15:05 | |
You do have some incredible selling points, and I think something | 0:15:05 | 0:15:10 | |
that should be your unique selling point is your status as a family. | 0:15:10 | 0:15:15 | |
But we need to work on customer skills and I'm going to find a way to do that. | 0:15:15 | 0:15:18 | |
We think, as a group, that we portray a good customer service, | 0:15:21 | 0:15:25 | |
but somebody coming in from the outside, | 0:15:25 | 0:15:28 | |
telling us that perhaps we're not that special, | 0:15:28 | 0:15:30 | |
um, yeah, it hurts, | 0:15:30 | 0:15:34 | |
but it can only be good for us. | 0:15:34 | 0:15:37 | |
Having hit the family with some home truths | 0:15:46 | 0:15:49 | |
the first issue I want to address | 0:15:49 | 0:15:52 | |
is their lacklustre customer service. | 0:15:52 | 0:15:55 | |
Just six miles down the road is Manchester City Football Club. | 0:15:55 | 0:15:59 | |
Their clientele includes some of the world's wealthiest, | 0:15:59 | 0:16:03 | |
so when it comes to customer care, | 0:16:03 | 0:16:06 | |
it's got to be pitch perfect every time. | 0:16:06 | 0:16:08 | |
Wow. | 0:16:08 | 0:16:10 | |
Although this seems like a slightly sideways step for them - | 0:16:10 | 0:16:13 | |
I mean, this is a football club and they run a garage - | 0:16:13 | 0:16:17 | |
what I'm really hoping they understand | 0:16:17 | 0:16:19 | |
is the basics of customer service are the same | 0:16:19 | 0:16:21 | |
in whatever business you're in. | 0:16:21 | 0:16:23 | |
And today, head of Man City's hospitality team, Ali Benson-Smith, | 0:16:23 | 0:16:29 | |
is ready to prove precisely that, with a customer service masterclass. | 0:16:29 | 0:16:34 | |
What we're going to start by doing | 0:16:34 | 0:16:36 | |
is we're going to practise with, er, Alex is going to be a guest | 0:16:36 | 0:16:40 | |
and I'm going to be a guest, and you're going to welcome us | 0:16:40 | 0:16:43 | |
into the Mancunian restaurant, which is just behind us here. | 0:16:43 | 0:16:47 | |
-Well, I've never been here before. -Oh, have you not? | 0:16:47 | 0:16:50 | |
-Well, you are in for a treat, let me tell you that. -Thank you. | 0:16:50 | 0:16:53 | |
-Can I let you know the washrooms are at either end of the suite? -Thank you. | 0:16:53 | 0:16:57 | |
First up, it's the boys' turn to show what they can do. | 0:16:57 | 0:17:00 | |
Can I just seat you here? | 0:17:00 | 0:17:02 | |
Certainly, thank you very much. | 0:17:02 | 0:17:04 | |
One of our waiters will be along with you shortly | 0:17:04 | 0:17:07 | |
to take your order for your drinks and your food. | 0:17:07 | 0:17:10 | |
Bar, this side, washrooms through there. | 0:17:12 | 0:17:16 | |
How do I know where my, er, seat is in the stadium? | 0:17:16 | 0:17:20 | |
I don't know. | 0:17:20 | 0:17:21 | |
HE LAUGHS | 0:17:21 | 0:17:22 | |
It was very interesting how the men have all focused on the bar. | 0:17:22 | 0:17:28 | |
That's obviously... "The bar is there, madam..." | 0:17:28 | 0:17:31 | |
So, it's a B minus for the boys, but can Nicola and Jan, | 0:17:31 | 0:17:33 | |
who deal the most with customers, up their game? | 0:17:33 | 0:17:36 | |
The waiter will be over shortly to take your order for any drinks. | 0:17:36 | 0:17:39 | |
You'll be able to go and see the match from outside | 0:17:39 | 0:17:42 | |
and a wine waiter will be with you very shortly. | 0:17:42 | 0:17:45 | |
-Thank you very much indeed, thank you. -Enjoy your day. | 0:17:45 | 0:17:48 | |
Some nice bits from everybody. | 0:17:48 | 0:17:49 | |
"Enjoy your day", which was very nice from you, Jan, | 0:17:49 | 0:17:52 | |
thank you for that, and again I think the nurturing | 0:17:52 | 0:17:56 | |
qualities in the ladies are coming to the fore and I think... | 0:17:56 | 0:17:58 | |
They did pretty well, I think, certainly better than expected. | 0:17:58 | 0:18:02 | |
But I am quite nervous as to how they will deal with this place | 0:18:02 | 0:18:05 | |
when it's heaving, full of people. | 0:18:05 | 0:18:09 | |
I think they're going to struggle a bit. | 0:18:09 | 0:18:11 | |
It's time to put what they've practised to the test | 0:18:11 | 0:18:15 | |
as they join the staff on match day. | 0:18:15 | 0:18:18 | |
It's a big risk for me, taking five people, brand-new, into my team. | 0:18:18 | 0:18:22 | |
So good morning, ladies and gentlemen. | 0:18:22 | 0:18:25 | |
Very nice to see you all this morning. | 0:18:25 | 0:18:28 | |
'People pay a lot of money to come here and have this experience.' | 0:18:28 | 0:18:32 | |
So we've got to make sure it happens for them. | 0:18:32 | 0:18:35 | |
I hope you all have an absolutely fabulous day. | 0:18:35 | 0:18:38 | |
Thank you, ladies and gentlemen. Have a good one. | 0:18:38 | 0:18:40 | |
ALL: Thank you. | 0:18:40 | 0:18:42 | |
Eh? | 0:18:43 | 0:18:45 | |
It feels odd wearing a tie, because I don't normally wear one. | 0:18:45 | 0:18:48 | |
It's a massive difference to the garage obviously. | 0:18:51 | 0:18:54 | |
That's a little bit, a little bit daunting. | 0:18:54 | 0:18:56 | |
Hello, welcome to the Mancunian Suite. | 0:18:56 | 0:18:59 | |
-If you'd like to come this way. -It's got us talking to people more, | 0:18:59 | 0:19:02 | |
which is, I'm sure, what it's all about. | 0:19:02 | 0:19:05 | |
Hello. What name are you booked under? | 0:19:05 | 0:19:08 | |
'You know, the way we talk to people | 0:19:08 | 0:19:10 | |
'and just making it that little bit better for them.' | 0:19:10 | 0:19:13 | |
No problem. This way. Follow me, please. | 0:19:13 | 0:19:16 | |
I were nervous first thing but I've settled into it. It's all right. | 0:19:16 | 0:19:20 | |
-Is everything all right for you? -Yes, thank you. | 0:19:20 | 0:19:22 | |
Brilliant, thank you. | 0:19:22 | 0:19:23 | |
I can see why, for Alex to bring us to somewhere that's corporate, | 0:19:23 | 0:19:30 | |
because it does show you how businesses should be run | 0:19:30 | 0:19:35 | |
and how the attention to detail should be there. | 0:19:35 | 0:19:38 | |
I was facing the morning with a degree of trepidation, I'm not saying that to be rude. | 0:19:38 | 0:19:42 | |
I was thinking, how will they bring themselves out of themselves | 0:19:42 | 0:19:45 | |
and, be able to portray the customer service | 0:19:45 | 0:19:47 | |
we want to give to our guests. | 0:19:47 | 0:19:49 | |
So I was absolutely thrilled that they did as well as they did. | 0:19:49 | 0:19:54 | |
There you go. | 0:19:54 | 0:19:56 | |
-Score? -4-1. -4-1? | 0:19:56 | 0:20:00 | |
I've had a good day out at a place that I love, | 0:20:00 | 0:20:02 | |
and learnt something from it. You know, what can be better than that? | 0:20:02 | 0:20:06 | |
Today's been brilliant. | 0:20:06 | 0:20:08 | |
I think it's gone really well, and I think all of us | 0:20:08 | 0:20:11 | |
have been able to take something away from it | 0:20:11 | 0:20:13 | |
that we can go back and put into the garage. | 0:20:13 | 0:20:15 | |
The visit to Man City has been a real eye-opener for the family, | 0:20:15 | 0:20:21 | |
and it's great that Jan can now see | 0:20:21 | 0:20:24 | |
what good customer service is all about. | 0:20:24 | 0:20:26 | |
But before she can put what they've learnt into practice, | 0:20:26 | 0:20:30 | |
I need the family to start taking financial woes more seriously. | 0:20:30 | 0:20:33 | |
-I've actually got nothing to do now. -Who haven't? -Me. -You never have. | 0:20:33 | 0:20:37 | |
I think the younger generation in this business are used | 0:20:37 | 0:20:41 | |
to allowing all the responsibility to rest on Jan and Derek's | 0:20:41 | 0:20:44 | |
shoulders, and that is something that I've swiftly got to change. | 0:20:44 | 0:20:49 | |
Jan and Derek are not enough to drive this business forward | 0:20:49 | 0:20:52 | |
and each of the kids are perfectly capable | 0:20:52 | 0:20:55 | |
of taking on more responsibility than they are at the moment. | 0:20:55 | 0:20:58 | |
More than anything else, | 0:20:58 | 0:20:59 | |
everyone has to be aware about how parlous their finances are | 0:20:59 | 0:21:03 | |
and the fact that everyone's weight | 0:21:03 | 0:21:06 | |
has to be brought to bear on solving the problems. | 0:21:06 | 0:21:09 | |
But if the siblings are to take on more of the burden, | 0:21:09 | 0:21:13 | |
Jan will need to come clean about just how bad their cash flow problem is. | 0:21:13 | 0:21:19 | |
You're covering up a kind of great big hole in the foundations, | 0:21:19 | 0:21:23 | |
which is that you only pay yourself £500 a month. | 0:21:23 | 0:21:26 | |
-I know, it's terrible. -It's pathetic. -I know. | 0:21:26 | 0:21:29 | |
I understand that you do it for cash flow reasons. | 0:21:29 | 0:21:32 | |
I mean, you don't actually have to take the money out, | 0:21:32 | 0:21:35 | |
but I think on the books you should be paying yourself properly. | 0:21:35 | 0:21:38 | |
I really always believe that because until you do, you cannot see | 0:21:38 | 0:21:42 | |
whether a business is truly succeeding or failing. | 0:21:42 | 0:21:45 | |
Cos what you're doing is masking a problem. | 0:21:45 | 0:21:47 | |
How long do you think you can go on? | 0:21:47 | 0:21:50 | |
It doesn't bear thinking about. | 0:21:50 | 0:21:52 | |
I'd probably stumble across now for the next few months, | 0:21:55 | 0:21:59 | |
but I don't want that decline to start happening | 0:21:59 | 0:22:04 | |
and for us not to do anything about it. | 0:22:04 | 0:22:07 | |
We need to redress it, all of us, to have sat down together, | 0:22:10 | 0:22:13 | |
and that's something I haven't done. | 0:22:13 | 0:22:15 | |
I haven't sat them in a room and said, "This is what we're taking, | 0:22:15 | 0:22:19 | |
"what we're doing, how much we've got in the bank | 0:22:19 | 0:22:21 | |
"and this is what we need to do." I haven't done that. | 0:22:21 | 0:22:25 | |
-Everyone needs to do a bit more than they've been doing. -Yeah. -Um... | 0:22:25 | 0:22:28 | |
-And let's start that today. -OK. -Yeah? -Yeah. -Come on then. | 0:22:28 | 0:22:33 | |
This last few months have been quite hard, haven't they? | 0:22:38 | 0:22:41 | |
One thing that has come out of all of it | 0:22:41 | 0:22:44 | |
is I'm thinking we don't talk to each other as a business | 0:22:44 | 0:22:48 | |
as often as what we should do. | 0:22:48 | 0:22:50 | |
Um, the figures that Alex has done with me, | 0:22:50 | 0:22:52 | |
we're actually working at between 30% and 40% capacity, | 0:22:52 | 0:22:55 | |
so that's why we've got money problems, | 0:22:55 | 0:22:59 | |
because yesterday, or today, we've only had six hours' work. | 0:22:59 | 0:23:03 | |
I've got three mechanics. Doesn't take a mathematician to work out we've only got | 0:23:03 | 0:23:07 | |
six hours' work in what could be a potential of 21 hours. | 0:23:07 | 0:23:11 | |
Um, this is the first month | 0:23:11 | 0:23:14 | |
that I've not been able to pay the rent on this place... | 0:23:14 | 0:23:18 | |
in all the time that we've been trading. | 0:23:18 | 0:23:21 | |
We've got to get more people through the door. | 0:23:21 | 0:23:24 | |
Cos otherwise in three months' time, we're not going to be here. | 0:23:24 | 0:23:29 | |
You're all very quiet. | 0:23:30 | 0:23:32 | |
I was going to say, it's late paying it. | 0:23:32 | 0:23:34 | |
We've got to pay it, but it's the first time that we've been late. | 0:23:34 | 0:23:38 | |
-Not, we're NOT paying it. -All right, I said the wrong thing. | 0:23:38 | 0:23:41 | |
No, I'm not saying you've said the wrong thing. | 0:23:41 | 0:23:43 | |
But we're LATE paying it. We haven't NOT paid it. | 0:23:43 | 0:23:47 | |
-And we're not, NOT going to pay it. -I'm not saying that... | 0:23:47 | 0:23:50 | |
-But it did come over a bit that way. -Well, I'm sorry then, I got it wrong. | 0:23:50 | 0:23:55 | |
What can I say? | 0:23:55 | 0:23:56 | |
What can I say? | 0:23:57 | 0:23:59 | |
I just think that was really hard for me to stand there | 0:24:04 | 0:24:09 | |
and say all that, but I've said the wrong thing, so... | 0:24:09 | 0:24:12 | |
If we don't do anything, | 0:24:19 | 0:24:21 | |
three months down the line we could be in trouble. | 0:24:21 | 0:24:25 | |
You keeping it to yourself all the time isn't helping, is it? | 0:24:25 | 0:24:29 | |
We should share the responsibility. | 0:24:29 | 0:24:32 | |
You've kept everything so close to you for so long. | 0:24:32 | 0:24:36 | |
You know, you told me something five minutes ago you've never told me, | 0:24:36 | 0:24:40 | |
that it's something that I believe I should have known. | 0:24:40 | 0:24:43 | |
Like you say, if you want to pass this down to me, | 0:24:43 | 0:24:47 | |
Adam and Nicki, we need to know this. | 0:24:47 | 0:24:49 | |
You know, we've been sat there, blissfully unaware. | 0:24:51 | 0:24:54 | |
I knew the cash turnover wasn't brilliant | 0:24:56 | 0:24:59 | |
but I had no idea how bad it were. | 0:24:59 | 0:25:02 | |
Me mam just, she keeps everything on her own shoulders, | 0:25:02 | 0:25:05 | |
so only she worries about it. | 0:25:05 | 0:25:06 | |
Doesn't bother us lot with it, which is a bit wrong really. | 0:25:06 | 0:25:11 | |
She should keep us in the loop on it, say what's going on. | 0:25:11 | 0:25:14 | |
This is a watershed moment. Everyone now understands the perilous state Guide Bridge is in. | 0:25:14 | 0:25:19 | |
The air has been cleared, and hopefully now the family can | 0:25:19 | 0:25:23 | |
all pull together to get this business back on its feet. | 0:25:23 | 0:25:26 | |
Obviously, key to rescuing any business is increasing the amount of money that it makes. | 0:25:29 | 0:25:35 | |
To address this I need the family to look at every opportunity possible. | 0:25:35 | 0:25:39 | |
Jan's been talking to me a lot about the two revenue streams | 0:25:41 | 0:25:45 | |
that they have here, which are the fleet and the retail side to sales. | 0:25:45 | 0:25:48 | |
The fleet is the customers that have lots of cars in their pool, | 0:25:48 | 0:25:52 | |
all of which come to be serviced and looked after here. | 0:25:52 | 0:25:56 | |
Retail is the customer that has a single car. | 0:25:56 | 0:25:59 | |
Now, currently they have about 35% of their business | 0:25:59 | 0:26:02 | |
that is fleet services and 65% which is retail. | 0:26:02 | 0:26:05 | |
There's room for growth in both those divisions. | 0:26:06 | 0:26:08 | |
I want the garage to stand out from their competition. | 0:26:10 | 0:26:13 | |
One USP is that it's run by women, | 0:26:13 | 0:26:16 | |
which I think makes it attractive to female drivers. | 0:26:16 | 0:26:20 | |
The family tried a car maintenance scheme for women last year, but let it slip. | 0:26:20 | 0:26:24 | |
I think this is an idea worth revisiting. | 0:26:24 | 0:26:27 | |
You came up with the Women At The Wheel course, which is really fantastic. | 0:26:28 | 0:26:33 | |
You've slightly let it slide, which is a big shame. | 0:26:33 | 0:26:36 | |
This should be the most female-friendly garage | 0:26:36 | 0:26:39 | |
in the whole of Greater Manchester, | 0:26:39 | 0:26:41 | |
and I think the Women At The Wheel course is a good way into this. | 0:26:41 | 0:26:45 | |
So I'm amazed that none of you have ever done it. | 0:26:45 | 0:26:47 | |
I obviously haven't done it. | 0:26:47 | 0:26:50 | |
You've never... None of you have ever changed a tyre? | 0:26:50 | 0:26:52 | |
-No. -Have you? | 0:26:52 | 0:26:54 | |
No, which is why I'm going to do this course with you - | 0:26:54 | 0:26:57 | |
but I don't run a garage, | 0:26:57 | 0:26:59 | |
I just... That's the difference, right? | 0:26:59 | 0:27:01 | |
With 14 million women drivers in the UK, there should be | 0:27:04 | 0:27:07 | |
a large number of local lady customers. | 0:27:07 | 0:27:11 | |
Time to road-test the course, and my leathers. | 0:27:11 | 0:27:14 | |
Ahhh. | 0:27:19 | 0:27:21 | |
THEY LAUGH | 0:27:21 | 0:27:22 | |
-First things first, oil. -Yes. | 0:27:22 | 0:27:25 | |
Do you want to pull out your dipsticks...and wipe them with the rag provided? | 0:27:25 | 0:27:30 | |
Right. | 0:27:30 | 0:27:31 | |
Stick it back in. | 0:27:31 | 0:27:33 | |
Wiggle it about a bit. | 0:27:33 | 0:27:34 | |
Give it a bit of a wiggle. | 0:27:34 | 0:27:36 | |
And see if it complains. | 0:27:36 | 0:27:38 | |
Take it back out. | 0:27:38 | 0:27:39 | |
The maximum is there. | 0:27:39 | 0:27:41 | |
So you're at the max. | 0:27:41 | 0:27:43 | |
-So I'm at the max. What's yours on? -I don't know where I'm looking. | 0:27:43 | 0:27:46 | |
-You should be here. -Yeah. | 0:27:46 | 0:27:48 | |
-And you're here. Your car needs oil. -Does it? | 0:27:48 | 0:27:51 | |
And if you were to put oil in, where would you put it in? | 0:27:51 | 0:27:54 | |
-In there. -We can't put it in there, Mother. | 0:27:54 | 0:27:56 | |
-No! -We put it in here. | 0:27:56 | 0:27:58 | |
Oh, right. | 0:27:58 | 0:28:00 | |
Research shows it's harder for garages to gain women's trust | 0:28:00 | 0:28:05 | |
but once won, they prove to be more loyal customers than men. | 0:28:05 | 0:28:08 | |
-Last one... -Yes. -..is brake fluid. | 0:28:08 | 0:28:11 | |
This is the one I'm not sure about. | 0:28:11 | 0:28:14 | |
There's yours, under flap. | 0:28:14 | 0:28:16 | |
I like to be awkward. | 0:28:16 | 0:28:18 | |
OK. So that pretty much rounds up the under-bonnets. | 0:28:18 | 0:28:22 | |
Thank you, sir. | 0:28:22 | 0:28:24 | |
Right, what next? | 0:28:24 | 0:28:26 | |
First of all we're going to change a wheel. | 0:28:26 | 0:28:29 | |
I think this is a brilliant idea, and I'm sure there's | 0:28:29 | 0:28:32 | |
lots of groups that would be really interested in doing this. | 0:28:32 | 0:28:35 | |
I mean, I think this is a great thing to do for a hen day out | 0:28:35 | 0:28:38 | |
or, you know... I'd definitely want my daughter | 0:28:38 | 0:28:41 | |
to do one of these courses before I sent her off in her car. | 0:28:41 | 0:28:44 | |
They've had a really good idea. That's what I've got to encourage. | 0:28:44 | 0:28:47 | |
Did anyone find that useful? | 0:28:47 | 0:28:50 | |
I did. I didn't even know how to open the bonnet. | 0:28:50 | 0:28:54 | |
And I... Once I was shown how to open the bonnet, | 0:28:54 | 0:28:57 | |
I know how to put oil in it. | 0:28:57 | 0:28:59 | |
It's quite a useful thing to know what to do. | 0:28:59 | 0:29:01 | |
'And seeing the Guide Bridge ladies in action, I've realised | 0:29:01 | 0:29:04 | |
'just how unique this opportunity is.' | 0:29:04 | 0:29:08 | |
OK, first of all, I think the Women At The Wheel idea | 0:29:08 | 0:29:11 | |
has great legs and you're just not exploiting it. | 0:29:11 | 0:29:14 | |
So, I'd like you three ladies to teach the Woman At The Wheel course. | 0:29:14 | 0:29:19 | |
I think it would be much more effective to be taught by a woman. | 0:29:19 | 0:29:23 | |
Um... And I want you to start selling the idea again. | 0:29:23 | 0:29:26 | |
I really want this place, I keep on banging on about it but I want this | 0:29:26 | 0:29:29 | |
to be the place that women feel incredibly comfortable. | 0:29:29 | 0:29:32 | |
I think this is a real gap in the market that you guys | 0:29:32 | 0:29:37 | |
are perfectly situated to fill. | 0:29:37 | 0:29:39 | |
The first Women At The Wheel, the ladies, they will be hilarious. | 0:29:40 | 0:29:45 | |
It should be interesting to watch. Apparently we've got to be on hand in case it goes tits up. | 0:29:45 | 0:29:49 | |
Goes wrong! | 0:29:49 | 0:29:50 | |
Just in case it goes wrong, he means. | 0:29:50 | 0:29:52 | |
-Tits up. -Yeah. | 0:29:52 | 0:29:53 | |
'Next, I want to turn our attention to the garage's corporate custom, | 0:29:53 | 0:29:58 | |
'known in the trade as fleet work. | 0:29:58 | 0:30:00 | |
'It pays less than retail trade but it's steady and guaranteed.' | 0:30:00 | 0:30:05 | |
Philip, I believe. | 0:30:05 | 0:30:06 | |
Alex. | 0:30:06 | 0:30:08 | |
Hello, very nice to meet you. | 0:30:08 | 0:30:10 | |
'The garage faces regular inspection by the company supplying | 0:30:10 | 0:30:14 | |
'this side of the business, and network manager Phil Todd happens to | 0:30:14 | 0:30:17 | |
'be making one of his visits at the same time as me.' | 0:30:17 | 0:30:20 | |
-We've been feeding them with our fleet work now for about 18 months. -Yeah. | 0:30:20 | 0:30:24 | |
And during that 18 months each of the jobs that we have | 0:30:24 | 0:30:28 | |
-commissioned them to do has been monitored and measured for quality. -Yeah. | 0:30:28 | 0:30:33 | |
And it's the consistency in that quality that we look for | 0:30:33 | 0:30:36 | |
in customer service levels, | 0:30:36 | 0:30:38 | |
technical capabilities, the technical equipment that they carry. | 0:30:38 | 0:30:42 | |
We can help raise them | 0:30:42 | 0:30:43 | |
to what we call our classic approved status. | 0:30:43 | 0:30:47 | |
Which essentially will bring them | 0:30:47 | 0:30:50 | |
possibly quadruple as much business as they've been doing with us in the last 18 months, in the next year. | 0:30:50 | 0:30:56 | |
Is there any area in which you think that I could help chivvy them along | 0:30:56 | 0:31:00 | |
or encourage them to accomplish something? | 0:31:00 | 0:31:02 | |
Or achieve a certain standard? | 0:31:02 | 0:31:04 | |
What we look for, essentially, | 0:31:04 | 0:31:06 | |
and please excuse the French in this terminology but I er... | 0:31:06 | 0:31:09 | |
I tend to like to use acronyms, but I look for the SHIT in people. | 0:31:09 | 0:31:12 | |
Sincerity, Honesty, Integrity and Trust. | 0:31:12 | 0:31:16 | |
That's what... That's how I can remember it essentially. | 0:31:16 | 0:31:18 | |
Yeah, yeah, yeah. | 0:31:18 | 0:31:20 | |
Using the acronym. And that's really the first impressions | 0:31:20 | 0:31:23 | |
I look for when I'm inspecting a garage. It's a people business. | 0:31:23 | 0:31:26 | |
So I suppose what you're really saying is you need me to help them get their "SHIT" together. | 0:31:26 | 0:31:31 | |
LAUGHS Yes! In a way! Exactly. | 0:31:31 | 0:31:36 | |
An increase in fleet work could potentially save this business, | 0:31:36 | 0:31:39 | |
and Phil has even laid out exactly what the family need to do | 0:31:39 | 0:31:43 | |
in order to up their status. | 0:31:43 | 0:31:45 | |
The upgrade is really important here. | 0:31:46 | 0:31:48 | |
Of course we've been tackling customer service but we need | 0:31:48 | 0:31:51 | |
to up their game on every level and part of that is the first impression | 0:31:51 | 0:31:55 | |
the customer receives when they arrive at the garage. | 0:31:55 | 0:31:59 | |
I need to help them with this, but it's very important they tackle it. | 0:31:59 | 0:32:02 | |
OK, first things first. | 0:32:06 | 0:32:08 | |
I touched on the report from Phil but I want us to go into it in a bit more detail. | 0:32:08 | 0:32:12 | |
A lot of, of what it contains, has directly to do with Adam and Gareth and the way that the garage works | 0:32:12 | 0:32:19 | |
and I would like you to make sure that you read it, both of you. | 0:32:19 | 0:32:23 | |
Because I would like to try really hard and make sure the accreditation | 0:32:23 | 0:32:26 | |
to the next level for fleet services happens while I'm with you. | 0:32:26 | 0:32:30 | |
This is bloody important for your futures. | 0:32:30 | 0:32:35 | |
So.. These are Phil's words, not mine, yeah? | 0:32:35 | 0:32:37 | |
"Succeeding in business is not rocket science. | 0:32:37 | 0:32:40 | |
"It's about focusing on providing the customer with the best service money can buy. | 0:32:40 | 0:32:45 | |
"The important thing is the general untidiness of the workshop isn't professional enough." | 0:32:45 | 0:32:51 | |
"It could be addressed without major expenditure, | 0:32:52 | 0:32:54 | |
"which would enhance professionalism and create a better working environment. | 0:32:54 | 0:33:00 | |
"Branded workwear and uniforms should always be worn." | 0:33:00 | 0:33:04 | |
So, you've got them, but you don't always all wear them. | 0:33:04 | 0:33:07 | |
There's no uniformity. | 0:33:07 | 0:33:09 | |
At the end of the day this is something that I endorse | 0:33:09 | 0:33:13 | |
but I want everyone to be involved. | 0:33:13 | 0:33:16 | |
I honestly think that the more information you give the boys too, | 0:33:16 | 0:33:20 | |
the more that they understand what's on the line, the more they know | 0:33:20 | 0:33:24 | |
what you have to do to succeed, the more involved everyone feels in it. | 0:33:24 | 0:33:29 | |
Otherwise it is just a job. | 0:33:29 | 0:33:31 | |
I have been guilty of that and I know I've been guilty. | 0:33:31 | 0:33:34 | |
I have shielded them from an awful lot. | 0:33:34 | 0:33:37 | |
What worries me, if they're not capable then of carrying that on, | 0:33:38 | 0:33:42 | |
what's been the point? | 0:33:42 | 0:33:43 | |
So I have just about another month left with you and in that time, | 0:33:45 | 0:33:48 | |
if I can make sure that I can get Phil back to kick you up | 0:33:48 | 0:33:52 | |
that extra gear, to bring you in that extra business, | 0:33:52 | 0:33:55 | |
I will bust a gut to do it. | 0:33:55 | 0:33:57 | |
But I expect that to be responded to by you guys, | 0:33:57 | 0:34:00 | |
by spending every spare minute doing something to improve the place. | 0:34:00 | 0:34:04 | |
If your hands aren't busy with one job they should be busy with another. | 0:34:04 | 0:34:08 | |
# Take out the papers and the trash... # | 0:34:08 | 0:34:11 | |
If the Lords are to receive a fleet status upgrade | 0:34:11 | 0:34:14 | |
and establish themselves as Manchester's most female-friendly garage, | 0:34:14 | 0:34:18 | |
then their filthy workplace is going to need some serious finessing. | 0:34:18 | 0:34:22 | |
# Yakety yak - don't talk back... # | 0:34:22 | 0:34:24 | |
And it's here I want to see Gareth and Adam take the lead. | 0:34:24 | 0:34:28 | |
I don't mind tidying up. | 0:34:28 | 0:34:31 | |
It's just that no-one ever keeps it tidy, so I don't see the point. | 0:34:31 | 0:34:35 | |
If you tidy up and you spend three hours tidying up | 0:34:35 | 0:34:37 | |
and then about five minutes later it's a mess. | 0:34:37 | 0:34:40 | |
It'd be a lot easier if everyone tidied up as they went along. | 0:34:40 | 0:34:43 | |
-Adam. -What is it? | 0:34:43 | 0:34:46 | |
-That's yours, innit? -Yeah. | 0:34:46 | 0:34:47 | |
-Does it work? -Yeah. -Do you want it? -Yeah. | 0:34:47 | 0:34:49 | |
Where do you want it putting? | 0:34:49 | 0:34:51 | |
I thought that drawer were a good place, out the way. | 0:34:51 | 0:34:54 | |
It's all good because it means more work. | 0:34:57 | 0:34:59 | |
More work means more money. More money means more money in my pocket. | 0:34:59 | 0:35:03 | |
So Gareth's taking the clean-up seriously. But Adam clearly isn't. | 0:35:05 | 0:35:09 | |
I'm going home. | 0:35:09 | 0:35:10 | |
I started this morning at a quarter past eight. | 0:35:12 | 0:35:15 | |
I didn't technically have a dinner. Technically. I did, but I technically didn't. | 0:35:15 | 0:35:20 | |
I'd been to a customer's house at eight o'clock this morning. | 0:35:20 | 0:35:23 | |
Got here at twenty-ive to. | 0:35:23 | 0:35:25 | |
-Right, do you want a badge? -Yes. | 0:35:25 | 0:35:29 | |
But for Gareth, his brother's lax attitude is no laughing matter. | 0:35:29 | 0:35:33 | |
The thing that annoys me the most is when I'm busy and he's not. | 0:35:33 | 0:35:37 | |
And he doesn't offer to help. | 0:35:37 | 0:35:38 | |
You know...he'll make his, whatever work he's got last him all day. | 0:35:38 | 0:35:44 | |
And watch us being busy. | 0:35:44 | 0:35:45 | |
But no, he won't offer to give us a lift. | 0:35:45 | 0:35:48 | |
He'll just make his work last him. | 0:35:48 | 0:35:51 | |
He's mastered that. It's down to a fine art. | 0:35:51 | 0:35:53 | |
He comes in here about half past eight, twenty to nine, | 0:35:53 | 0:35:58 | |
and he just walks in when everything's done. | 0:35:58 | 0:36:01 | |
-It does Gareth's head in, that. -Can I go home? -No, you can't. | 0:36:03 | 0:36:06 | |
It's in Adam's interest to try and save this business, | 0:36:08 | 0:36:11 | |
and I can't believe he's still not bucking up his ideas. | 0:36:11 | 0:36:14 | |
No, won't work. | 0:36:14 | 0:36:16 | |
I think Jan's little boy is due a serious wake-up call. | 0:36:16 | 0:36:19 | |
MOBILE RINGS | 0:36:25 | 0:36:28 | |
-Hello. -Hi, naughty, how are you? | 0:36:28 | 0:36:30 | |
'I'm OK. How are you?' | 0:36:30 | 0:36:32 | |
-You a bit nervous about what I'm going to tell you? -A little bit. | 0:36:32 | 0:36:36 | |
OK. I am going to send you off to the Lowry Hotel in Salford. | 0:36:36 | 0:36:41 | |
-As you know, that's one of my family's hotels, Adam. -OK. | 0:36:41 | 0:36:44 | |
I'm going to put you in the conference and banqueting division. | 0:36:44 | 0:36:48 | |
OK. | 0:36:48 | 0:36:49 | |
-There's a real Tartar at the head of it who is an absolute perfectionist. -OK. | 0:36:49 | 0:36:55 | |
Who will look very ill on you if you time-waste or delay. | 0:36:55 | 0:36:59 | |
And who will teach you, I hope, some valuable lessons - | 0:36:59 | 0:37:03 | |
and it's not just a day, it's going to be a whole week of it | 0:37:03 | 0:37:05 | |
'because I'm sure even you can be good for a day. | 0:37:05 | 0:37:08 | |
'I think the real test will be | 0:37:08 | 0:37:10 | |
'whether you can keep it up for seven days.' | 0:37:10 | 0:37:12 | |
Seven?! | 0:37:12 | 0:37:14 | |
-You won't let me down, Adam, will you? -Would I let you down? | 0:37:14 | 0:37:17 | |
Yes, you might, but I'd rather that you didn't. | 0:37:17 | 0:37:20 | |
The... OK, thanks very much. | 0:37:20 | 0:37:23 | |
OK? All right, darl. | 0:37:23 | 0:37:24 | |
-Oh, no. -JAN LAUGHS | 0:37:24 | 0:37:27 | |
I think it's brilliant. I think it'll do you the world of good, Adam. | 0:37:27 | 0:37:31 | |
-Yeah, but the guy's a perfectionist. -Yeah, absolutely. | 0:37:31 | 0:37:34 | |
And he's going to get me and just go sick at me, probably. | 0:37:34 | 0:37:38 | |
Yes! When your dad goes sick at you you just ignore him, | 0:37:38 | 0:37:41 | |
carry on and do whatever you're doing and then think, perhaps I've just been shouted at. | 0:37:41 | 0:37:46 | |
But this is somebody going sick at you from an outside perspective. | 0:37:46 | 0:37:50 | |
It's going out there, being good for a week and then carrying that, | 0:37:50 | 0:37:54 | |
that what you've learnt in that environment, to bring it back here | 0:37:54 | 0:37:57 | |
to make this place better, that's the whole idea of it. | 0:37:57 | 0:38:00 | |
OK. | 0:38:00 | 0:38:01 | |
Ohh... | 0:38:01 | 0:38:02 | |
Adam will spend the next seven days and nights working here, | 0:38:04 | 0:38:08 | |
the first five-star hotel in Manchester. | 0:38:08 | 0:38:10 | |
I want to open his eyes to life in the real world, working for a boss | 0:38:13 | 0:38:17 | |
who's not his mother and who won't stand for any shenanigans. | 0:38:17 | 0:38:21 | |
I've asked the hotel to basically whip him into shape. | 0:38:21 | 0:38:24 | |
It's my version of a boot camp. | 0:38:24 | 0:38:25 | |
-I'm Adam. -I'm Helen, welcome. | 0:38:25 | 0:38:27 | |
I'm nervous about putting Adam, who is charming but really quite lazy | 0:38:27 | 0:38:32 | |
and manages to weasel out of everything, into my family's hotel. | 0:38:32 | 0:38:38 | |
Oh... I can only hope. | 0:38:38 | 0:38:40 | |
-Adam, I'll introduce you to Robert. He'll work with you this afternoon, put you through your paces. -My boss. | 0:38:40 | 0:38:45 | |
-He'll be your boss this evening. -How are you? | 0:38:45 | 0:38:47 | |
Adam, welcome to the Lowry Hotel. | 0:38:47 | 0:38:49 | |
It's quite a military operation. | 0:38:49 | 0:38:52 | |
It's synchronised service, and if it's done right it looks fantastic. | 0:38:52 | 0:38:56 | |
-OK. -Yeah, and if it's not right, it's... | 0:38:56 | 0:38:58 | |
-Looks a mess. -It looks a mess. -Yeah, so no pressure. | 0:38:58 | 0:39:01 | |
-Think of that table as a clock. -OK. -OK. So that is obviously your twelve o'clock position. | 0:39:06 | 0:39:11 | |
-Oh, a clock! -Yeah. -A clock, I get you, go on. | 0:39:11 | 0:39:13 | |
I'm not trying to turn Adam into a waiter... | 0:39:16 | 0:39:19 | |
-You will have two plates. One plate goes down from the right-hand side. OK? -Yeah. | 0:39:19 | 0:39:24 | |
..I just want Robert to focus on drumming a work ethic into him. | 0:39:24 | 0:39:29 | |
-So I'm here. -Yeah. | 0:39:29 | 0:39:32 | |
I do, bang, do. | 0:39:32 | 0:39:34 | |
No, you always put them down from the right. Plate goes down from the right, you move, | 0:39:34 | 0:39:39 | |
plate into your right-hand side and down. OK? | 0:39:39 | 0:39:43 | |
Yes. | 0:39:43 | 0:39:45 | |
Do not leave the kitchen or do not leave this area until I say, "Go." | 0:39:45 | 0:39:50 | |
-OK. -OK? | 0:39:50 | 0:39:52 | |
It's down in the right, then left. It's all in here. | 0:39:52 | 0:39:56 | |
Silver service, working to your left. | 0:39:56 | 0:39:58 | |
OK? So you're serving your bread here. | 0:39:58 | 0:40:02 | |
Doing this table I would really like it done, Adam, in ten minutes, so, yeah, you need to move yourself. | 0:40:02 | 0:40:07 | |
-There's quite a few glasses, isn't there? -Two minutes, Adam. | 0:40:07 | 0:40:11 | |
Already? That's the fastest two minutes in the world, that, then. | 0:40:11 | 0:40:16 | |
Jesus Christ. | 0:40:16 | 0:40:18 | |
I'm in no doubt this will be the toughest week's work young Adam | 0:40:19 | 0:40:22 | |
has ever faced. | 0:40:22 | 0:40:24 | |
Adam, you've been here 18 minutes now, I said it was ten. | 0:40:24 | 0:40:27 | |
OK, I'm trying. | 0:40:27 | 0:40:28 | |
We've got another 25 tables to do. | 0:40:28 | 0:40:31 | |
Hopefully it should go all right and I won't get meself fired | 0:40:32 | 0:40:36 | |
on me first day, so... | 0:40:36 | 0:40:38 | |
End up with some guy with soup all over his lap. So... | 0:40:39 | 0:40:42 | |
Just needs an MOT tester's touch, don't it? Perfection in there. | 0:40:42 | 0:40:47 | |
He's a bit cocky, isn't he, do you know what I mean? | 0:40:47 | 0:40:50 | |
I think... I need to sort him out later on. | 0:40:50 | 0:40:52 | |
Whenever we start doing the service, then he'll start to sweat. | 0:40:52 | 0:40:55 | |
Bit of a mark in that glass, Adam. Yeah? Disappointed. | 0:40:55 | 0:40:59 | |
If I was working in the garage I'd be at home by now, | 0:40:59 | 0:41:02 | |
polishing me own glass. | 0:41:02 | 0:41:04 | |
While Adam ponders the polishing... | 0:41:04 | 0:41:07 | |
I'm hitting a local shopping centre with the ladies. | 0:41:07 | 0:41:11 | |
I want us to promote the Women At The Wheel course we'll be | 0:41:11 | 0:41:14 | |
relaunching in two weeks' time. | 0:41:14 | 0:41:17 | |
We're going to get women in the garage, and women are going to show women how to change tyres. | 0:41:17 | 0:41:21 | |
How to change tyres? | 0:41:21 | 0:41:23 | |
Do you think that's something you might be interested in, friends and family? | 0:41:23 | 0:41:27 | |
They always should have leaflets in their bag. | 0:41:27 | 0:41:29 | |
Everywhere they go, each day, they should be handing out leaflets, telling people what they do. | 0:41:29 | 0:41:34 | |
And that's what we're trying to promote, a female-friendly garage to make females feel comfortable. | 0:41:34 | 0:41:38 | |
'I think my outlook has changed since Alex has been here. | 0:41:40 | 0:41:44 | |
'I was probably a bit like Gareth and Adam in the way that | 0:41:44 | 0:41:47 | |
'if we're OK at the minute, why... why do anything? | 0:41:47 | 0:41:50 | |
'The penny's dropped now, I think. I can see why, | 0:41:50 | 0:41:54 | |
'rather than just thinking of us as, like, a little garage, | 0:41:54 | 0:41:58 | |
'I know that if we work then you WILL be better. | 0:41:58 | 0:42:01 | |
'You can't drag people off the street, | 0:42:01 | 0:42:05 | |
'but you can do your damnedest to get them in.' | 0:42:05 | 0:42:07 | |
-Give us a ring and we'll book you in. -Yeah, definitely. | 0:42:07 | 0:42:10 | |
All right, thank you. | 0:42:10 | 0:42:12 | |
Back at the hotel, a sea of well-heeled guests | 0:42:18 | 0:42:21 | |
are arriving for Adam's first full night in service. | 0:42:21 | 0:42:25 | |
-I'm -BLEEP -my pants now. | 0:42:25 | 0:42:27 | |
Let's go. | 0:42:28 | 0:42:29 | |
They've paid for the very best, and will be expecting | 0:42:29 | 0:42:33 | |
even the simplest things to be perfectly presented. | 0:42:33 | 0:42:36 | |
-Would you like a bread roll, sir? -Er, yes please, white please. | 0:42:36 | 0:42:40 | |
I've not got a... | 0:42:40 | 0:42:42 | |
Use your fingers, I'm not fussed. | 0:42:42 | 0:42:44 | |
-There you go. -Thank you. | 0:42:44 | 0:42:46 | |
Would you like one, madam? | 0:42:46 | 0:42:48 | |
OK, let's go. Let's make it good. | 0:42:48 | 0:42:52 | |
Adam's clearly having to work hard, | 0:42:52 | 0:42:54 | |
and a week of this should send him back to the garage a better man. | 0:42:54 | 0:42:58 | |
One main, please. OK, one steamed fish, one veg. | 0:42:58 | 0:43:03 | |
'I am knackered, to be honest.' | 0:43:03 | 0:43:06 | |
I'm not used to finishing at 10:30, so after a week I think it'll... | 0:43:06 | 0:43:12 | |
I think it's a few skills that aren't going to go amiss, | 0:43:12 | 0:43:15 | |
and just, you know, following instructions and all that stuff. | 0:43:15 | 0:43:19 | |
I think it'll be worthwhile. | 0:43:19 | 0:43:21 | |
With their youngest in boot camp, | 0:43:29 | 0:43:32 | |
and the push for new punters well under way, | 0:43:32 | 0:43:35 | |
the Lords can now turn their attention to revamping this place. | 0:43:35 | 0:43:40 | |
Mind your back. | 0:43:41 | 0:43:42 | |
I've had three Weetabix this morning, we all have. | 0:43:44 | 0:43:47 | |
We've got a lot of work to do yet. We're not, we're not home and dry yet. | 0:43:52 | 0:43:56 | |
But, um, it's looking good. | 0:43:56 | 0:43:57 | |
I'm really quite pleased with it, getting quite excited about it. | 0:43:57 | 0:44:01 | |
A week later, and Adam's time at my uncle's hotel is up. | 0:44:10 | 0:44:15 | |
I'm here to see if seven days of hard work and discipline | 0:44:15 | 0:44:18 | |
have left their mark on him. | 0:44:18 | 0:44:20 | |
-Hello, hello. -Hello. | 0:44:22 | 0:44:24 | |
Mr Cousins, how are you? How has he done? | 0:44:24 | 0:44:26 | |
He hasn't done too bad. | 0:44:26 | 0:44:28 | |
I mean, his timekeeping was spot on. | 0:44:28 | 0:44:30 | |
Er, the only... My pet gripe would be | 0:44:30 | 0:44:33 | |
hands in his pockets, you know. | 0:44:33 | 0:44:35 | |
I did catch him one time, er, leaning against the wall, | 0:44:35 | 0:44:38 | |
so that wasn't the best. | 0:44:38 | 0:44:40 | |
And another time we, we caught him eating an apple in the er, in the cloakroom, which is a no-no. | 0:44:40 | 0:44:46 | |
-Yeah. -But other than that, you know, I think he's done extremely well. | 0:44:46 | 0:44:50 | |
Good! | 0:44:51 | 0:44:52 | |
Hopefully you've learnt a few skills here that are now going to be translatable to Guide Bridge MOT. | 0:44:52 | 0:44:58 | |
Yes, it's been an eye-opener. | 0:44:58 | 0:45:00 | |
-Has it? -Yeah. | 0:45:00 | 0:45:02 | |
How the real world works. | 0:45:02 | 0:45:04 | |
-Cos I was in a, I was in a nice little bubble. -Yeah. | 0:45:04 | 0:45:07 | |
At my place. | 0:45:07 | 0:45:08 | |
Well, you got a good report card. | 0:45:08 | 0:45:09 | |
-A-plus? Well, maybe a B-plus, B-plus? -B-plus, I would suggest. | 0:45:09 | 0:45:13 | |
-Let's not get ahead of ourselves. -Let's... Exactly darling, well done. | 0:45:13 | 0:45:18 | |
So we now have, hopefully, a new and improved Adam, | 0:45:20 | 0:45:24 | |
but do we also have a new and improved garage to go with him? | 0:45:24 | 0:45:28 | |
To say it's only like a few bits of wood, a floor and, | 0:45:29 | 0:45:34 | |
and paintwork that we've done, it's just transformed it. | 0:45:34 | 0:45:37 | |
Totally different to what it was before. | 0:45:37 | 0:45:39 | |
-I just hope she likes it. I can't wait to see her face. -Yeah. | 0:45:39 | 0:45:42 | |
Hello! | 0:45:47 | 0:45:50 | |
Wow. Gosh, this is a step up in the world, isn't it? | 0:45:50 | 0:45:54 | |
Very pretty, isn't it? | 0:45:54 | 0:45:57 | |
My goodness, darling, it's so light. | 0:45:57 | 0:46:00 | |
What do you think? | 0:46:00 | 0:46:01 | |
I really, really, really, really, really like it. I love it. | 0:46:01 | 0:46:07 | |
It looks very professional. | 0:46:07 | 0:46:10 | |
'This is great. A very clear price list - reassuring for the customer - | 0:46:10 | 0:46:15 | |
'a clean and comfortable waiting area, | 0:46:15 | 0:46:17 | |
'a family tree proudly marking out this company as a family business. | 0:46:17 | 0:46:21 | |
'There's even a coffee machine. Very appealing.' | 0:46:21 | 0:46:25 | |
Hello, darling! | 0:46:26 | 0:46:27 | |
Mwah. This looks fantastic. | 0:46:27 | 0:46:32 | |
Very good. | 0:46:32 | 0:46:33 | |
-Are you pleased? -Very pleased. -Yeah? | 0:46:33 | 0:46:35 | |
Very pleased. It's looking really well. | 0:46:35 | 0:46:37 | |
So smart, and the office looks great, | 0:46:37 | 0:46:39 | |
but the office and this together I think just raises up | 0:46:39 | 0:46:43 | |
the whole game of Guide Bridge MOT, I really do. | 0:46:43 | 0:46:46 | |
I'm really happy with it. You know, let's hope, fingers crossed, | 0:46:46 | 0:46:49 | |
that you get this fleet service upgrade - but even if you do | 0:46:49 | 0:46:52 | |
you'll be periodically checked to whether you can keep it or not. So it's quite important that we... | 0:46:52 | 0:46:57 | |
-Yeah. -You know, that we do actually, you know, keep on the right course. | 0:46:57 | 0:47:01 | |
-We'll keep it up. -Yeah? | 0:47:01 | 0:47:02 | |
I've managed this morning. | 0:47:02 | 0:47:04 | |
-Yeah, I know. -I've done bits of work this morning. | 0:47:04 | 0:47:06 | |
Immaculate, darling. You could eat your dinner off this floor. | 0:47:06 | 0:47:10 | |
This, I think, just makes a huge difference to the first impression you give to people. | 0:47:11 | 0:47:16 | |
-It looks good. It looks a lot more professional. -Yeah. | 0:47:16 | 0:47:19 | |
All I've got to try and make sure is that you get some more customers now because you are ready for them. | 0:47:19 | 0:47:25 | |
Ready and waiting now. | 0:47:25 | 0:47:27 | |
Let's pray that you've done enough to get your fleet service upgrade. | 0:47:27 | 0:47:32 | |
Bring it on. ALEX LAUGHS | 0:47:32 | 0:47:34 | |
The facelift has been finished in the nick of time, | 0:47:38 | 0:47:41 | |
as Phil Todd from the Fleet Support Group is back to see | 0:47:41 | 0:47:45 | |
if the garage has managed to make the grade. | 0:47:45 | 0:47:47 | |
This was one of the main problems to start with. | 0:47:47 | 0:47:50 | |
There was dirty oil filters and dead batteries lying about | 0:47:50 | 0:47:54 | |
-all over the place and it was, it was, ohh, frightening! -HE LAUGHS | 0:47:54 | 0:47:57 | |
But major improvement there. | 0:47:57 | 0:48:00 | |
The actual pass will mean probably a rise between two to three times | 0:48:00 | 0:48:05 | |
of business that they have now, so it's quite substantial. | 0:48:05 | 0:48:09 | |
-It is still a bit of a mess, Phil. -A bit of a mess. | 0:48:09 | 0:48:11 | |
-But we're getting there. -Yes. | 0:48:11 | 0:48:13 | |
There's a lot of crap in there that needs to be thrown out quickly. | 0:48:13 | 0:48:17 | |
It is an area that can help improve your business, | 0:48:17 | 0:48:20 | |
by managing your stock properly. | 0:48:20 | 0:48:23 | |
At the moment it's a disaster area. | 0:48:23 | 0:48:26 | |
-It's better. -It's better than it was. | 0:48:26 | 0:48:28 | |
But it's a, it's just a slight disaster area. | 0:48:28 | 0:48:31 | |
-But it doesn't tick all the boxes, not yet. -No. | 0:48:31 | 0:48:33 | |
They have to perform, though. | 0:48:35 | 0:48:36 | |
There's too much at stake, there's too much to lose. | 0:48:36 | 0:48:39 | |
But the family will have to wait before they find out | 0:48:39 | 0:48:42 | |
whether Phil's impressed enough to upgrade their status. | 0:48:42 | 0:48:46 | |
It's my last day with the Lords. | 0:48:48 | 0:48:51 | |
The family have taken over a local race track and are laying on | 0:48:51 | 0:48:54 | |
a promotional extravaganza for customers old and new. | 0:48:54 | 0:48:58 | |
Coming up in the car I was a little bit feeling sick with nerves. | 0:48:58 | 0:49:03 | |
Um... I think it's because I need to know everything that's going on, | 0:49:03 | 0:49:06 | |
and at the minute there's stuff going on that I'm not too sure about, so I'm totally out of my comfort zone. | 0:49:06 | 0:49:12 | |
It's a huge day for the family, | 0:49:14 | 0:49:16 | |
who are preparing two marquees to showcase the business. | 0:49:16 | 0:49:19 | |
The first will house Jan, Lindsey, and the Women At The Wheel course. | 0:49:19 | 0:49:23 | |
Easy peasy lemon squeezy. | 0:49:23 | 0:49:24 | |
And at the pit stop... | 0:49:24 | 0:49:26 | |
Pit stop! | 0:49:26 | 0:49:28 | |
..Gareth and Adam will be dishing out free winter health checks for all comers. | 0:49:28 | 0:49:32 | |
I am hoping that people will turn up, yeah. | 0:49:32 | 0:49:34 | |
I mean, the weather has been atrocious, so I'm just hoping | 0:49:34 | 0:49:37 | |
that people will make that little bit of an effort and turn up. | 0:49:37 | 0:49:40 | |
Thankfully, I can guarantee the Lords at least one | 0:49:40 | 0:49:44 | |
top-of-the-range customer. | 0:49:44 | 0:49:45 | |
-It's Alex and a Ferrari! -Whoooooo. | 0:49:45 | 0:49:48 | |
A nice way to arrive, isn't it? | 0:49:48 | 0:49:51 | |
-Hi. -Hi. Do you all know what you're going to be doing? | 0:49:51 | 0:49:54 | |
-Yes. -Yeah? -Yeah. -Yeah. | 0:49:54 | 0:49:57 | |
-You're confident? -Yes. -Yep. | 0:49:57 | 0:49:59 | |
-Are you excited? -Yes. -Yes. -Yeahhhhh! | 0:49:59 | 0:50:02 | |
The driving ambition for the day is to boost the garage's customer base | 0:50:04 | 0:50:08 | |
and proudly show off its all-new female-friendly focus. | 0:50:08 | 0:50:11 | |
And later, I'll be getting the news on whether the family have received | 0:50:11 | 0:50:15 | |
the all important upgrade from the Fleet Support Group inspection. | 0:50:15 | 0:50:20 | |
If they have, it will mean a huge injection of revenue every month. | 0:50:20 | 0:50:23 | |
We've worked really hard over the last couple of months and, | 0:50:23 | 0:50:27 | |
for me now we need to... It's the end of the process | 0:50:27 | 0:50:30 | |
so it's, um... I think we'll get a lot out of it. | 0:50:30 | 0:50:35 | |
But first, I need the family to put everything they've got | 0:50:38 | 0:50:42 | |
into making the track day a huge success. | 0:50:42 | 0:50:45 | |
The fleet work may be crucial, but their bread and butter customers | 0:50:49 | 0:50:52 | |
will keep this company ticking over. | 0:50:52 | 0:50:56 | |
We're ready to do the Women At The Wheel course. So I'll come round and give everybody a clipboard | 0:50:56 | 0:51:00 | |
and explain what we're going to do before we start. | 0:51:00 | 0:51:04 | |
In the Women At The Wheel tent, Lindsey and Jan | 0:51:07 | 0:51:09 | |
are already playing to a packed house, including Ali Benson-Smith | 0:51:09 | 0:51:13 | |
taking a day off from hspitality at Man City to attend. | 0:51:13 | 0:51:16 | |
It's longer than I thought it was going to be. | 0:51:16 | 0:51:20 | |
They're really engaging with all the ladies here, to make sure | 0:51:21 | 0:51:24 | |
that we're understanding every step. | 0:51:24 | 0:51:25 | |
They're not marching on and saying do this, do that. | 0:51:25 | 0:51:28 | |
They're making sure that everybody is up to speed, which is really nice. | 0:51:28 | 0:51:32 | |
Lindsey and Jan are being really charming | 0:51:32 | 0:51:35 | |
and it's very easy to warm to them. | 0:51:35 | 0:51:38 | |
I see even the women who were rather nervous about embarking | 0:51:38 | 0:51:41 | |
on this course, very quickly relaxing. | 0:51:41 | 0:51:44 | |
-Well done! Straight off. -How easy was that? | 0:51:48 | 0:51:52 | |
You never know when you'll be stranded with no choice but to do it yourself. | 0:51:52 | 0:51:55 | |
Changing the wheel, I got a lot of confidence out of that | 0:51:55 | 0:51:58 | |
cos although I'd done it before, I'm even more confident now | 0:51:58 | 0:52:02 | |
that I know what I'm doing. | 0:52:02 | 0:52:04 | |
It's something that I will definitely consider doing, yeah. | 0:52:04 | 0:52:09 | |
Across the track, Adam and Gareth put their scrubbed-up customer service skills into practice. | 0:52:09 | 0:52:16 | |
Just got the start of your auxiliary belt, | 0:52:16 | 0:52:19 | |
just starting to fray on the edge here. | 0:52:19 | 0:52:22 | |
Today's a great experience for people to come here, | 0:52:22 | 0:52:25 | |
and get their cars checked over, it's fantastic. | 0:52:25 | 0:52:30 | |
-Right, you've done the Women At The Wheel course, where do I put screen wash? -In there. | 0:52:30 | 0:52:34 | |
-Well done. -So we take that off... -You were paying attention. | 0:52:34 | 0:52:37 | |
-I was. -So I shall leave you one of those and a copy of our leaflet. | 0:52:37 | 0:52:41 | |
-Brilliant. -And come and see us. -OK, thank you very much. -Beautiful. | 0:52:41 | 0:52:44 | |
With 25% off that's even better. Might go and get my next MOT there. | 0:52:44 | 0:52:49 | |
At the end of the day more work coming through the door | 0:52:49 | 0:52:52 | |
is what Alex set out at the start to do. | 0:52:52 | 0:52:54 | |
And she's achieved a better customer service from us all. | 0:52:54 | 0:52:59 | |
So I can't see now why we can't become | 0:52:59 | 0:53:04 | |
a much more successful business, to be honest. | 0:53:04 | 0:53:06 | |
The heavens may have opened | 0:53:06 | 0:53:09 | |
but the weather hasn't dampened their spirits. | 0:53:09 | 0:53:12 | |
The event is going down a storm. The track is buzzing and the whole team are embracing | 0:53:12 | 0:53:16 | |
every opportunity for promotion, from flyers to interviews with the press. | 0:53:16 | 0:53:22 | |
-All right to give you that? -Yes. | 0:53:22 | 0:53:24 | |
It's running throughout all December. It's 25% off all services, | 0:53:24 | 0:53:28 | |
off all makes and all models. | 0:53:28 | 0:53:30 | |
Jan even finds time between courses to hitch a ride on a hot lap. | 0:53:30 | 0:53:35 | |
ENGINE ROARS | 0:53:35 | 0:53:38 | |
That was awesome! DEREK LAUGHS | 0:53:47 | 0:53:48 | |
Awesome. It was brilliant! | 0:53:48 | 0:53:52 | |
It's been an amazing day, | 0:53:55 | 0:53:56 | |
with lots of potential new customers signed up. | 0:53:56 | 0:53:59 | |
But I've gathered the family together, as the decision on the fleet work upgrade has arrived. | 0:53:59 | 0:54:04 | |
There's so much riding on it, I just hope that it's the news | 0:54:04 | 0:54:07 | |
the family have been waiting for. | 0:54:07 | 0:54:09 | |
Yeahhhh! | 0:54:12 | 0:54:14 | |
Yeahhh, we done it! | 0:54:14 | 0:54:16 | |
'The garage HAS been upgraded to Classic Fleet Work status. | 0:54:16 | 0:54:20 | |
'It will mean a huge increase in their corporate work.' | 0:54:20 | 0:54:23 | |
All those weekends painting, everything, well done all of you. | 0:54:23 | 0:54:27 | |
'Absolutely over the moon.' | 0:54:27 | 0:54:31 | |
We've worked so hard for it, and to get it today, | 0:54:31 | 0:54:33 | |
is just the icing on the cake. I can see Jan's so happy about it. | 0:54:33 | 0:54:37 | |
And owt that keeps her happy keeps her off me back, | 0:54:37 | 0:54:40 | |
so...everything's all right. | 0:54:40 | 0:54:42 | |
HE LAUGHS | 0:54:42 | 0:54:43 | |
-Well done. -Thank you. | 0:54:43 | 0:54:46 | |
Absolutely brilliant. | 0:54:48 | 0:54:49 | |
It's good your hard work's been recognised, darling. I think that's really encouraging. | 0:54:49 | 0:54:53 | |
-Yeah. -It does show it's worthwhile going that extra mile, doesn't it? | 0:54:53 | 0:54:57 | |
Mmm. | 0:54:57 | 0:54:58 | |
What a fantastic day. There's been so much support. | 0:55:05 | 0:55:09 | |
There's been a fantastic turnout. Just look at all these cars. | 0:55:09 | 0:55:13 | |
It's a sight to gladden even a non-car enthusiast like me. | 0:55:13 | 0:55:18 | |
Hopefully they'll have got some new business. They've plenty to celebrate too - | 0:55:18 | 0:55:21 | |
not only the makeover of the garage, which is fantastic, but also the amazing news | 0:55:21 | 0:55:26 | |
that they've gone up a gear with their fleet service contract award. | 0:55:26 | 0:55:31 | |
So I feel like my job here is done. | 0:55:32 | 0:55:35 | |
INAUDIBLE | 0:55:38 | 0:55:41 | |
On my first visit to you I said that I thought that | 0:55:44 | 0:55:46 | |
although you were a very nice family, you didn't have anything | 0:55:46 | 0:55:50 | |
really special about your garage and I would like to take that back now. | 0:55:50 | 0:55:53 | |
I think that you do and you are really special, | 0:55:53 | 0:55:56 | |
and you deserve every bit of the success I'm sure is coming your way. | 0:55:56 | 0:56:01 | |
You know, I'm incredibly proud of all of you and you've done a great job, | 0:56:01 | 0:56:04 | |
you've worked really hard and you deserve all of your success. | 0:56:04 | 0:56:08 | |
You brought us up on a ladder, took us up two or three rungs, | 0:56:08 | 0:56:11 | |
and now it's up to us to get the rest of the rungs up the ladder | 0:56:11 | 0:56:16 | |
and I feel that we can achieve that. | 0:56:16 | 0:56:18 | |
-Good. -Thank you. -Pleasure darling, it's been an absolute pleasure working with you all. | 0:56:18 | 0:56:23 | |
It's given the kids the standard now of what they need. | 0:56:27 | 0:56:30 | |
It's their, this is their inheritance and now we've given them | 0:56:30 | 0:56:35 | |
the opportunity to really make something for themselves. | 0:56:35 | 0:56:38 | |
-Six weeks on... -Guide Bridge MOT and Service? | 0:56:45 | 0:56:48 | |
..and the garage seems to have shifted into top gear. | 0:56:48 | 0:56:51 | |
The business has changed in a lot of ways. | 0:56:51 | 0:56:53 | |
We approach and treat customers a lot differently | 0:56:53 | 0:56:57 | |
than what we used to do. | 0:56:57 | 0:56:58 | |
105.95 plus your MOT, which is 145.95. | 0:56:58 | 0:57:03 | |
The menu of servicing's brilliant. | 0:57:03 | 0:57:05 | |
I do like that very much. | 0:57:05 | 0:57:07 | |
We had a lady come in, in between Christmas and New Year, | 0:57:07 | 0:57:10 | |
and her comments were it was nice and clean and fresh and bright and welcoming. | 0:57:10 | 0:57:13 | |
And she said, "I know that by looking at this, you'll look after my car." | 0:57:13 | 0:57:17 | |
And for me that sort of like was the icing on the cake. | 0:57:17 | 0:57:20 | |
Feedback is good on all the improvements... | 0:57:20 | 0:57:24 | |
The garage is running a lot smoother. A lot more communication going on. | 0:57:24 | 0:57:28 | |
Right, do you want to bring it back up for me? | 0:57:28 | 0:57:30 | |
They've got a pride about themselves now. | 0:57:30 | 0:57:33 | |
Even down to - a customer comes in the car park, one of them'll go out. | 0:57:33 | 0:57:37 | |
We all feel a lot more confident now than, than ever before. | 0:57:37 | 0:57:42 | |
Me mam, she does tell us a lot more of what's going on. | 0:57:42 | 0:57:46 | |
Um, you know, week by week what's happening, | 0:57:46 | 0:57:49 | |
what we've done in the week. | 0:57:49 | 0:57:51 | |
To me now, this is the end now. | 0:57:51 | 0:57:53 | |
We've hit that, the foundations are in and we're ready to go. | 0:57:53 | 0:57:56 | |
..and their finances are back on track. | 0:57:56 | 0:57:59 | |
There's been no real worries since Alex has been. | 0:57:59 | 0:58:02 | |
There've been no scares. Everything's getting paid. | 0:58:02 | 0:58:06 | |
We actually finished this year higher than we did last year, | 0:58:06 | 0:58:09 | |
which is quite an achievement because we've been able to pull back the loss. | 0:58:09 | 0:58:14 | |
For me that's an achievement. We're really pleased with that. | 0:58:14 | 0:58:17 | |
Subtitles by Red Bee Media Ltd | 0:58:38 | 0:58:41 |