12/12/2015 Click - Short Edition


12/12/2015

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If there was ever a time of year when shops want to lure in

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the customers, it's Christmas time.

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This shop doesn't have any tinsel, but it does have hidden trickery.

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It knows I'm coming even before I have arrived.

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The reason it knows where I am is because I have a loyalty

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card with an RFID chip inside.

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It can detect wherever I am.

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We are across the street.

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It will send me a personalised offer via text message.

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Excellent, 20% off Neroli.

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I have no idea what that is.

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It might be smelly.

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If a shopper walks past too many times but doesn't come in,

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that is the time to send the cracking offer to entice them in.

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Every customer gets a different discount because the system

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knows which products they have bought with their loyalty card.

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Most importantly, what current stock they are most likely to buy.

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The Dandy Lab in trendy east London might look like the ordinary posh,

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trendy shop, but is also an actual lab for

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testing the latest shopping tech.

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I am sure stores in the street want to be able to do what online

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shops do, and offer us targeted products at every opportunity.

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But, in order to target more, they need to know more about the target.

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Take a look at this.

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I know shops are interested in footfall, but here,

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when you walk in, what you are walking in in is analysed.

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Yes, apparently shoes say a lot about us, heels, trainers,

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shoe size are some of the features this software is looking for.

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At the moment it can figure out the number of shoppers coming in,

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the gender and whether they've come in on their own or with family.

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The idea was to invent a technology that could profile

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people and be used in store to count and profile people's demographics.

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But it was not privacy invasive.

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Most solutions out there right now, like facial recognition, people

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don't like them, they think they are creepy in a real-world environment.

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But this is just the starting point.

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The artificially intelligent algorithm will get better

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in time and start building profiles for different types of customers,

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categorising them based on their shoe choice and then making

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predictions about types of products they are more likely to buy.

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Now, in here, there is a device which

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tracks the Wi-Fi pings of customers' smart

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phones as they move around the shop.

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It is really accurate, so they can tell where people are

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stopping and looking, to work out which displays are working best.

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And they can build up a kind of heat map of movement around the shop.

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Up here, two security cameras which record video throughout the

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day, upload them to a server, ready for some clever video analysis.

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Age-group, type of clothes and facial expressions are important,

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combine that with the news and the weather and you might be able to

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predict what I am in the mood for right now And it is not only about

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enticing us to come in, but also to stay in for longer.

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This immersive box at the moment is just running

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a game, but in future the RFID loyalty card could trigger a more

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personalised shopping experience.

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Once you know who is walking past your shop, here is something

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interesting you can do - change your shop window to greet them.

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This is very cool.

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and that means you can change this display depending on the time of day

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or who is walking past that time.

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Sensors in shops are already becoming commonplace but what

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if the fabric in your clothes also contains sensors?

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Every single item across all of these shelves is uniquely tagged

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and we know who the shopper is.

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The idea is the shopper can simply come into the store,

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pick up the items off the shelves and simply walk out of the store.

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But, and it is a big but, and it does look big in this, will we be

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happy to be uniquely identified, even by the clothes we are wearing?

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Ironically it is thanks to online shopping that we are now getting

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more used to the personalized approach and being more known

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by the places at which we shop.

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For many shoppers, the biggest challenge is knowing

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what suits them and the Fitle app is one attempt to replicate the

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real-life fitting room experience.

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In under a minute it creates an avatar of you so you can

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virtually try on clothes.

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It is pretty simple to setup and while you don't need a whole TV

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studio, a plain white wall is what you are

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after and you do need to be wearing these sort of clothes or underwear.

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And if you have got long hair, make sure it is back off your face.

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Once you open the app, you tell ir your gender,

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date of birth, height and weight.

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Place it down on the floor leaning against something and then

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make sure you are in the position you are meant to be standing in.

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Now it is time for a selfie.

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Haircolor, eyecolor and it is ready and we can go see my avatar.

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I'm quite disturbed that it has taken my clothes off!

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Do I actually look like that?

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Well, the avatar may not be that flattering, but there is also this

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measurements section which estimates all your measurements,

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which should help for purchasing clothes in the right size.

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It is early days for the app with most of its partners only being

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in France but over the coming months they plan on expanding into

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the UK, German and US markets with a function to make sure you are

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selecting the right size, being launched imminently.

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Mtailor works in a similar way,

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using the phone's camera to measure

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men for their perfect fitting shirt in under 30 seconds.

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As well as getting the sizing right and customised

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designs, offer choices on fit, cuff, buttons, and all the trimmings with

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an end result less costly than a real tailor making it.

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Sometimes you know what you want but you struggled with where to find

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it and that is why some retailers have started plugging artificial

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intelligence engines into their offerings.

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With Canadian shoe website, ShoeMe, for instance, instead of using words

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to describe what you are after, you click on the pictures you like to

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indicate what you were looking for.

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I am thinking higher heels and I was after

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a fringe or some kind of tassle.

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The site uses artificial intelligence to prepare the shoes

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you are looking for and I was surprised that out of nearly

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30,000 pairs available here, it came out with these, what I had in mind,

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with just about four clicks.

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The background technology called sentient awareness should soon be

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rolled out internationally across handbags, clothes,

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jewellery and even property.

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Most of this is still in its infancy but it does give us a taste

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of how real our virtual shopping trips may feel in the future.

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And finally, for this week, a true masterpiece.

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Meet James, who has been building his own droids on his YouTube

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channel for several years now.

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This is part 19 of my 3-D printing Star Wars R6 project.

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His videos have had over 60 million views and even lead to him being

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offered a job creating, yep, robots.

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And what better way to show off his maker skills then with a dance off?

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And now, James and R6X4 perform the waltz.

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LAUGHTER.

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Look at it!

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R6, as he is known to his Rebel friends, took over eight months

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of work, 450 hours of 3-D printing, a little bit of hacking

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and a whole lot of coding, much of which James created himself.

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Yes, he is a fully functional droid come out right

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down to the utility arms, periscope and retractable third leg.

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Oi!

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Keep that away from me, this is our first date!

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But if that is not the droid you're looking for, witness the power

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of this fully operational BB8!

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Hello.

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Now, BB8, for those of you not versed in the way of the force,

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it the spherical droid that has proved a massive hit with Star Wars

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fans all based on just a few seconds of footage in the new trailer.

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When I first saw BB8 in the trailer, I thought there was no way that

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could exist in the real world.

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It had to be CGI, there was no way that head could balance on a body.

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Since then I have been proven incredibly wrong, of course.

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In a nutshell, how does the head stay on the body?

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It has a magnetic coupling and the head has wheels underneath, so

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it is moved around from the inside.

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So it is stuck to it by magnets?

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Very expensive magnets.

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But balancing the head is not the hardest part,

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it is actually keeping the internal stuff upright so the head can stick

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to it, all of which took James many sleepless nights, some serious

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maths, internal mechanics, his own code and a PID controller.

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That's proportional integral derivitive controller.

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But, of course, you knew that.

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Inside we have a flywheel which spins around.

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That is full of two pence pieces.

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?11.62 to be precise.

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As it spins, it pushes in the other direction

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and if I move it very slowly, then I can spin it all around.

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Just when you thought my Christmas had come early, next week is

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the proper Click Christmas special and for that I can promise you all

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kinds of festive weirdness.

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We will see you then.

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Yeah.

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Same to you.

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