17/03/2012 Click


17/03/2012

Click visits the convention where Twitter first got noticed - finding out the latest standout tech trends at South By Southwest Interactive festival in Texas.


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I will be back at the top of the hour with a full bull et inn. Now

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it is time for -- bulletin. Now it is time for Click.

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Wow! Someone who shares exactly the same interests as me and they are

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really close. I wonder who on earth This week on Click we are finding

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out more about those around us by peering into the social future,

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along with a few thousand other geeks. Yes, it's the South by

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Southwest Interactive Festival. We are on the hunt for the next big

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thing. We will get up close and personal to someone who prefers

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intimate gatherings to large parties. How to avoid death by

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power point in Webscape and a round up of Tech news. That is all coming

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up in the next hour. Welcome to Click. This month, a small town in

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Texas is getting a lot of attention. It is Austin's South by Southwest

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Interactive Festival. The bit we are interested in, the

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interactive part, celebrates its 18th birthday this year. Last year,

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19,000 people crammed into Austin for the interactive festival. There

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was a lot of talk about location- based games like foursquare, which

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now has 15 million users and a new way of making money. They give

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businesses a rich source of data, namely what kind of people check-in

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to their establishment. Gou, another similar service, has now

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been -- Gowalla, another similar service, has now been bought by

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Facebook. There is the app and Group Me. It

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was here, five years ago, that a call called Twitter first started

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to get noticed. With all these trendy adopters on the ground, it

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is no wonder smaller companies come soo see if there is any -- come to

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see if there is any venture capital. It is difficult to predict for

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certain the next big thing. Or otherwise I would be a very rich

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man... And I'm not. We sent LJ Rich to find us a few small companies

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which could be the next big household name.

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It is a week filled with compulsory partying, compulsory queuing and

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compulsory 24/7 networking. It could only be South by Southwest

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Interactive Festival, where start- ups live and die by how well their

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considereds can connect with the world's most social citizens. One

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of the trends is curating. Pinterest has expanded

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significantly. They just announced a re-design. The wrd is to collect

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the best bits of the Web and display them to others. It is the

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equivalent of ripping out bits of magazines and saving them for later.

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Another app - Storify, launched last year has a suped up interface

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to help people curate with less efforts.

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Think of kurration as a search England and results page made by a

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human, not a machine. We had this explosion due to things like

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blogging, Twiting, whatever it is. -- Twittering, whatever it is. At

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the same time we are buried in it. There are ways to cope with it.

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Either you can filter out the best stuff, but it is about humans

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helping to find the best of what is out there and give audiences

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something they want to read. I think what is the important next

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step of the way the web is going. What is the future....? By far the

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most talked about story here is social discovery, which builds on

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the location-based theme. Instead of checking where you are, it is

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about knowing how close everyone else is. The latest crop of apps

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take advantage of the fact they know where we are. Where it gets

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interesting is instead of me searching for people I know who

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might be close by, I can now search for people I just have a few things

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in common with. Having similar interests with someone a few metres

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away, gives perspective networkers a great excuse to break the ice.

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The creator of this app hopes to reassure us that we are only giving

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a rough idea of how close we are to prospective new friends. It doesn't

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let you see where people are. It lets you see a little bit more

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information about the people around you. It seems like a difference,

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but it is important. Highlight is off, so we don't check other data

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from other services. If you are highlight it shows you have signed

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up. The real world is kind of like this bizarre version of Facebook

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where it is a photo. That version sucks. A thought shared by many who

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prefer their smartphone to real life, as long address the battery

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holds out, that is. One thing early users have found apps like this are

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thirsty, using up power finding out where you are all the time. There

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are so many things we need to fix and change and improve. At South By

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feedback is part of the plan. If you are not in beta, what are

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you doing here? These aim to save the bother of going on first

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impressions or the horror of actually speaking to people. Social

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discovery comes with the inevitable consequences of unmodified personal

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exchanges. Finding like-minded geeks at an event like this appears

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to work well. It could be a different story in the real world.

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People are steps away, rather than being pin-pointed on a map.

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We don't want -- we want women to feel comfortable, so they don't

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have anybody saying "I want to talk to you." Most of the apps have an

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in-built messager. I went shy at the thought of this, even though I

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like to communicate with other people I don't know on other media

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platforms. These are called social luebcapbts.

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There might be some on these apps. There will be consequences. For

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example, we take the risks, the consequences because there is a lot

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of dead wood. I rolled into Los Angeles, I saw four people on my

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screen, all of whom are people who would be here at South by Southwest

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Interactive Festival. CEOs, venture capital lists. The question is,

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does it get outside of -- capitalists. The question is, does

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it outside of that comounty? It is a good predictor of yes, it will.

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The trends are potential data gold mines. While we are busy making

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people like us with our likes and collecting what we think is cool,

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companies can get a better idea of who we are. We will probably find

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out what that means for society when the next batch s wind up in

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the social sand box. LJ Rich tells us she plans to spend the next week

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asleep after her geek-out. Yahoo is taking Facebook to court saying it

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has copied ten pay tents. Facebook, which plans to flot on the Stock

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Market, denies the allegation. In 2004, Yahoo successfully sued

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Google ahead of its flotation, settling for shares of its rival.

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The US military has tested a non- lethal weapon, which can make

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targets feel as though their skin is burning. It is 100 times more

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powerful than a regular microwave. The US authorities say it

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penetrates the upper layer of the skin and the burning sensation is

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reversable. They say it could be used for controlling crowd control

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and managing check points. The oldest language encyclopaedia,

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Encyclopaedia Britannica will concentrate only on its digital

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version. It has been in print since 1768. It says the books account for

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1% of its total revenue. The 20- year old on line version is going

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great guns, with 580 million visitors a year. Not hard to see

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why. The books cost $1400. A year's online subscription is $14. A

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robotic handy man has conpleeted its first trial run on the

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International Space Station. Dextre managed to re-- recover tools and

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use a wire-cutting tool, all under Back to Texas. We have a look at

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the General Trans and look at some of the players, but now something

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more specific. And that is one social networking out that that has

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called -- caught the eye of the earlier the crowd. Pat was created

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by this man. It has 2 million users, enticed by its twist on the regular

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social networking paid. Facebook and most of the new ones assume we

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are open to making connections with distance acquaintances or strangers.

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Pat is intended on leading us down a less well-trodden route towards

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networking, a cul-de-sac, with a maximum of 150 people in your

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backyard. We caught up with the boss. We are looking at a lot of

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research out of the United Kingdom and round this idea the human brain

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can only sustain 150 stable, personal social connections. So we

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thought it would be interesting to give that a shot as the first way

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we tried to maintain quality and intimacy on the network. You keep a

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personal journal or path of your life, which you share with close

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friends and family. A major competitor in this so called

:12:11.:12:21.
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scrapbook arena his Ince to grammar which is a hit with iPhone users,

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then share them up for others to look at. What they're doing is

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different. They have pioneered this more advanced way of thinking about

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photos and Sheringham across a lot of different networks in a public

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way. -- sharing them. It is what people love. We want to create a

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private space for you to share just with your family. ONS all of these

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elements an amalgam of other applications we know and love. Do

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we need another social network to chew away up precious time. What is

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so compelling about this to make us go there in particular? I compare

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it to your dinner table at home. You feel like you can trust the

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experience and have deep conversations. That's the kind of

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space we are trying to create. It is different than a public or

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social space. The focus on keeping your private content private,

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appears to have been bitten in the backside. Last month it turned out

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pack, along with several other applications were uploading your

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phone book and content. There was no intent, but the way we designed

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it was not the way consumers wanted it to work. So we found that out

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very quickly. We realise this ourselves and we rolled out a

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change to our android clients a week before all this stuff began to

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happen. So what we did was try to be very transparent and apologised

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to the user's and to the world. Refreshing for someone to admit

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their mistakes. Buts a company that needs to maintain the trust of its

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users, it still has a lot of work to do to regain that trust. And the

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boss acknowledges that. One of the Greater actions we took duty this,

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we went and deleted all of the data. -- due to this. It was a token of

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good faith. We did not mean to cause this problem, but we are very,

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very sorry. Here is not just a simple action, but an action that

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goes there the two showed its is indeed of values. It is very

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important to do, because talk is cheap and action speaks much louder

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than words. Pat is also taking action by Updating version 2.1

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known as an application programming interface. Nike+ will be the first

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to partner, posting running Mac's two profiles. Is that recovery

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under way? Every start-up, every technology company is trying to

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build that new experience for use. It will always take time. It is

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less and a comment, and more of them as a people that they stick

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with us. We are trying to build an interesting spaces for people on

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the internet and those things take time. As William Gibson said, the

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future is here but is it not evenly distributed yet.

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I love a good presentation, pie charts, graphs and people reading

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their own ball at points of the overhead projector. But some people

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would like to put themselves in the eye with the US beat Stich than use

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PowerPoint. Kate Russell has something to alleviate it your

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boredom in Webscape. Even the most informative

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presentation can feel like wading through treacle. Masterful use of

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transitions and keeping word count to a minimum can help. But if you

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are finding it hard using the mainstream desktop passengers, head

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over to Prezi .com and relax. We looked at this site in 2009 on

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Webscape. But things have moved on since then. They have spent a lot

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of time and money keeping up with technology so it is worth a second

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look. It is an absolute joy to use now. With a few clicks you will be

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building a cascading, mind map. Drop in slides containing images,

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graphics and video and even bowler pointed lists if you want them. Set

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the path for your presentation. It let you create things open to the

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public. It he wants privacy and an address for sharing, you will have

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to pay the subscriptions. Spend a lot of time on phrase book?

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Don't you just hate it when they changed the interface? Like taking

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away the common button or adding the annoying like box. Don't you

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wish you could put it back the way you want it? That might not be so

:17:59.:18:05.

far-fetched it you install the social plug-in. There is a tweak

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for everything, including getting rid of the like box. You will have

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to wait a fraction longer for each page to load, because all this

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application is doing is skimming the day to head into your browser

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from Facebook. Whether or not the New Look pages are worth the extra

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weight, only you can decide. It's hap feature is a useful feature.

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Spetchley it you have a lot of friends giving you something in

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Thom Bell. It can be switched off with one click.

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A couple of huge books which have been reworked for the eye pads and

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take advantage of the graphics and sound. Inside the world of

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dinosaurs is an encyclopaedia which crams a huge amount of high-quality

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images, videos and sounds into a beautifully constructed interface.

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It is a plus it to explore and five hours of narration by Stephen Fry

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is the icing on the cake. It might have been tiny but it was a

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ferocious fighter. That and the 3D dinosaurs frozen in mid-flight.

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Inside the world of dinosaurs is about the price of a coffee-table

:19:28.:19:36.

book, which seems expensive, but when you compare the content, 6 D

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animated and interactive photo realistic dinosaurs, seems pretty

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good value to me. Cycle PDA is not cheap, but if you

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are a bike enthusiast he will want to jump right on the saddle with

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this one. Another interactive encyclopaedia, it celebrates 100

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bicycles that changed cycling history. Just don't get so absorb

:20:05.:20:15.
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due let your computer go flat. And, parts of the press - therefore

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World Atlas application launches this weekend. It has been

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engineered to take advantage of the new retina displayed and quad call

:20:27.:20:37.
:20:37.:20:39.

graphics. Tango dancers, Argentina. I have always wanted to be Dr Who's

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sidekick. Thanks to a new role playing games, I can be. Launched

:20:46.:20:49.

this weekend, you create a character, make friends, and that

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will all of the Dr's favourite enemies. The games are simple but

:20:56.:21:02.

fun, and you can kit yourself out and room with upgrades. Or you can

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paint real cash for credits that let you jump ahead. But I like

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winning around London in my pyjamas. If you missed any of those links,

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Technology magazine show. Click visits the convention where Twitter first got noticed - finding out the latest standout tech trends at South By Southwest Interactive festival in Texas. Plus Tech news and website reviews.


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