28/04/2012 Click


28/04/2012

Click looks at whether your influence online can affect how others treat you in the real world. Plus we look at how movie makers are turning to the web.


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Transcript


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mind. Just how important does the

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internet think you are? BBC Click is certainly a bigger name than

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mine, but we will look at the sides that rate to online personality.

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Broader stories, more screens. We will see how movie-makers are

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turning to the internet to make new kinds of cinematic experiences.

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Plus the latest tech news and how to become king or queen of the

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quotes, with this site in Webscape. Welcome to Click.

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The saying, it is not what you know, it is who you know, is outdated.

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These days it is not who you know, but who repeats your tweets. You're

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on my own reputation is important. What you do on the internet can

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seriously influence how you are treated in the real world.

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This is the life, you are a rock star. Everybody loves you, and you

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do not even need to be rich because you get everything for free. As

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long as the online community agrees with you. Most people giving you

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free things I checking just how high your score is, before they

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decide to high-five you. If it is not enough to be appraised at work,

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you can see how well you are doing online. There is a glut of services

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just itching to tell you where you are in the internet pecking order.

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The biggest one is Klout, which has taken it upon itself to stall 100

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million people and counting. Its Gray's publicly available data from

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a social network profiles. -- it scrapes. You can connect your

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accounts and to issue a marked out of 100 depending on how influential

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you are. It is calculated by how much clout to have on sites such as

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Twitter or Facebook. For example, do you get replied it too, do

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people like what you like after you have liked it first, and there is

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more. Activity on other networking site can also add to your score,

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such as people interrupting with your tips on Foursquare, you can

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even add K directly to people who have got your world. It is all

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about analytic, you are no longer a profile, you are a number. Why do

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we care? If you have a high online influence for, you could be

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eligible for poets such as discounts, and preferential

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treatment. In some cases, even free things. However, you do need to be

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signed up to the websites offering perks, and you need a decent enough

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score in order for companies to give you free things. Otherwise,

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you could end up with nothing. There is no shortage of free staff

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available in blagger capital Las Vegas, where some hotels are

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looking up these numbers and upgrading guests with higher scores.

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Suddenly I care a lot more about my number. When we talk to companies,

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we tell them that every customer, everybody deserves amazing

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treatment. But there are certain people that you need to go above

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and beyond, and make sure. The truth is, every company that we

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interact with segments us, based on how much money it you spend, unless

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it is a Friday night, and it may be how pretty you are, but we are

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constantly segmented by companies that we deal with. Companies have

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always treated bigger company does make bigger customers with

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preferential treatment. There may be a tiny discrepancy between

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online influence and will light. Predictably for the internet,

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Justin Bieber scores higher than the President. So unless he is sat

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in the Oval Office as we speak, something is not quite right.

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are early in this process. We are helping people understand online

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influence. There are a lot of people who are influential in the

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world, but are not necessarily online and using social media.

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trend is still new, so there is base in the market for other

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players. Jodee Rich runs people browser, the company that tells

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business clients the most influential people to win in their

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field. We have been reporting on influence since 2008. We just did

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not have a consumer product. We started working on it and getting

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feedback from all the brands and the government departments about

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two years ago. We released it in November. We think because we

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studied it to it and listened to all the people who were able to

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come up with a much better product. Humans are really strange because

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on the one hand we all want a level playing field, but we want to know

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that we are also a little bit better. Klout remains a little coy

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about how it calculates its index. But there a workings on the bottom

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of the page by cred. It works on Twitter, and baseball, and you can

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see how your. Stack up. -- and Facebook. You can see how it works

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and joins the dots. It is not a black box. What makes us different

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from the competition is the transparency. Even if you are not

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registered with the sides, you will have a score if he had a public

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profile. Ironically, to opt out of it, you have to sign into the

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service to tell you not to rank you. What does it means if we do not

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have time or simply cannot be bothered to build on our scores?

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The average consumer is not going to notice this fascination that the

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advertising and marketing industry has with influence. It is always

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like to be a few Top Gear people who are going to get targeted.

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There will be a few people who try to gain the system, to try to get

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benefits from being influential, but we have already been through

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that. The trend raises some interesting questions about trust.

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If influential friends are getting more Kate then you and they go to

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the same restaurant, just how much faith can you put in there with

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you? -- in their review? They had put in a time of work by building

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trust in their network. They are not going to sacrifice it by a

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couple of days in an Audi. Nevertheless, a bit of healthy

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suspicion cannot help -- cannot hurt. Most of us can spot a freebie

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hunting comment a mile off, even if they are from our friends. One of

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the interesting things about social technology is that it does not

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change people's behaviour, the nature of friendships and how we

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relate to each other. If I start being in an untrustworthy way

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because I have been incentivised, I am going to destroy a friendship

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and it is not something that I would do in the real world. This is

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clearly an area where the net is young and therefore flexible. You

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could find the most important person at the party and go and

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hassle them with your amazing screenplay idea. If you score is

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high enough, you might actually get it made.

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A look at this week's tech news. A major review into the effects of

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mobiles have concluded that they are not harmful to our help. The UK

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Health Protection Agency looked at hundreds of studies on the last 15

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years, and found no conclusive link to cancer risk, brain function or

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monitoring to understand the long- term effects, and cautioned that

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children should avoid using them excessively. Facebook is enjoying

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every closer to its one being used to mark ahead of its summer IPO. --

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is inching. It has emerged the social networks past $300 million

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in cash and the rest in shares when it bought photo sharing app

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Instagram for an estimated $1 billion. Google's long-awaited

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online storage so this has finally launched, rivalling services such

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as Dropbox, Apple iCloud and muggers of SkyDrive. Google Drive

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comes with five keys of free space. -- Microsoft SkyDrive. The new

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service will replace Google Docs. It will also integrate character

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recognition technology, making scanned documents searchable. If

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you fancy a more traditional type of drive, then the Newcastle

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University in the north of England is hoping to oblige, at least for

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the elderly. They had fitted an electric car with eye trackers and

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biomoniters to understand the challenges faced by older drivers.

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They had a car fitted with night vision systems, intelligent speed

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adaptations and a bespoke spat nab can help older drivers to stay on

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the roads. -- sat nav. Movie-makers have long tried to use

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the internet to flog us the latest blockbusters. Many of these efforts

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have resulted in little more than Monty MIDI -- multimedia hotchpotch.

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But some of Hollywood's writers' minds have started to embrace new

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online methods, crafting new ways to tell new stories.

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Hollywood movie studios are not known for subtly signing their

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output. He's chatting -- is shattering trailers are the norm.

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Most blockbusters come complete with a tidal wave of merchandising,

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from lunchboxes and novels, two video games, or opportunities to

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wring more cash from a film, and opportunities to place a particular

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motion picture front and centre in the minds of the cinema-going

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public. Of course, the internet has a part to play in putting backsides

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on cinema seats. The film industry has for years used the internet to

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help -- to help market movies, by Peking people's interest by

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launching teaser trailers, by building audience hype by

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sprinkling information about upcoming blockbusters a cross

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blocks. -- across blogs. This used to be simply known as promotion,

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but some considered these activities to be part of a media

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campaign. He is CEO over a company which creates a media content for

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the international -- entertainment industry.

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There is an adoption of so many different media platforms that we

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had entered into a new age, and aged pervasive communication.

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Everybody is capable of communicating Outwood. We are

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absorbing it. It is a technique to tell stories in such a way that

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The content can take many different forms. Some of movie studios and

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directors are better at applying it than others. Movies that

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exemplified an exceptional use of transmedia storytelling include

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Ridley Scott's Prometheus. The studio and Ridley Scott have joined

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forces to create content that is being used to the way that

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marketing used to use movie trailers. There is the example of

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the TED talk given by Guy Pearce, where he talks about artificial

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intelligence and the issues that are facing the world in the year

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2023. We can create cybernetic individuals who in just a few short

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years will be completely indistinguishable from us. But it

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is branded as TED and it feels real, like you are learning something new

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about the universe. That talk will not be in the movie but it informs

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the movie and it informs us about the movie. There and number of

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other websites and social media implementations that are being done

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that helped to build the Prometheus story world. It order to discover

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these extra video clips and additional information about the

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film the audience is invited to sign up to a website. They are then

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fed clues about where to find this extra content, but this expertly

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executed commercial from the future advertising androids. And it does

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not have anything to do with mobile phones. I can make your

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organisation more efficient. I can carry out directives that my human

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counterparts might find distressing. Or unethical. I can blend in with

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your work falls effortlessly. what happens when a Premier League

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directive does not just use the internet to promote their latest

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picture? What happens when the director uses the power of the

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internet to take advantage of a different sort of story telling,

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one that invites the audience to take part in the creative process.

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He knew he had been out for a long time. The sun was on him. That only

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happened in the morning. 10:30am was when the shadow of the

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windowpane... A struggling writer wakes up and finds prose written on

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his laptop, illustrations of strange creatures, and story ideas

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with spit into a dictaphone, all of which he has no recollection of

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ever creating. Was he still a slave to writer's block? Welcome to the

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random adventures of Random Generator, the brainchild of Edgar

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Wright and Lucasfilm comic-book artist Tommy ate Lee Edwards. It is

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told in four parts where the audience can influence the shape of

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the story. Who had written it? You had left him the messages? Who had

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drawn that creature? Who were these boys miles from? He is a writer

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that has writer's block and has eight blackout. He has written

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stuff he does not remember doing. You leave it and you are open to

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the people out there to contribute. -- you leave it open. It is like

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connecting people out there in terms of contributing. Write this

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with me. Draw something we can use in the next episode. Write

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something we can use. Leave a message on the site and you can be

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in the next episode. In fact the second episode of Random Generator

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Features pros and drawings and voices of people who went on to the

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site and submitted things. The project has been sponsored by

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Microsoft's Internet Explorer 9 and effectively acts as a shop window.

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We wanted to use the experience of Edgar Wright and Tommy Lee Edwards,

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their experience in film, comics, illustration, and combine that with

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a Web browser to showcase what can be done using HTML 5. The audience

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is centre stage in the story. They can interact as much or as little

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as they like. Looking out of the window was the main skill on his

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resonate. He knew there was a world out there but he knew he had to

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come up with a more exciting one in his mind. The great thing is people

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have submitted in their thousands and I have been reading through all

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of it. It is funny because my parents are both teachers. It felt

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like having to mark homework. Very good. I was sitting there with my

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vegetable pen going, good, good, yes. Four episodes are planned. All

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will be released online over the next few months. From episode two

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onwards the fate is in the audience's hands. It's a who could

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help him now? May be used. Mark is an enormous movie buff. He is one

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of those people who can remember it quotes from films and books and

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throws them into conversation, making the rest of us feel a little

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inadequate. That was until Kate Russell found a way for us all to

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compete with him. It's a bit like me you have a memory like a sieve

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you have probably made good use of Web tools and the highlight feature

:19:27.:19:30.

if you have a Kindle. But what is the use of storing

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those quotes if you can never remember them? Enter Findings.com,

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a new social tool for discussing and sharing noteworthy passages

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:19:50.:19:52.

Kindle users can import their highlights directly into their

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profile. It is to be easy to get started with sharing and discussing.

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The privity settings mean going public is opt in, which makes a

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refreshing change. -- privacy. Connect with your social thieves

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for added sharing love and there is a bookmark for highlighting

:20:08.:20:14.

passages straight off the wet. Yes, another thing to clutter your

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bookmarks bar. But hopefully you can delete some of the others now.

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If you want to improve your memory or learn anything new, flash cards

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are a great education should -- educational tool. Eat your heart

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out, Spencer. Even I get a bigger slice of cake venue. Website mac

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lets you have image and text prompts to help the learning

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process. -- Quizlet.com. There are over 7 million available covering

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more than 200 million terms and definitions. You are bound to find

:20:55.:20:59.

something that suits your needs. Even if you cannot be bothered to

:20:59.:21:08.

make it yourself. There are several options for playing the sets.,

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learned and test are self- explanatory, and the audio function

:21:11.:21:16.

could be useful for languages. Scatter and space race make a

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valiant attempt at gamifying the learning process. They definitely

:21:20.:21:30.
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do the trick. News junkies who owned a Windows

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phone seven are going to like this app, Live Tile News, which lets you

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keen tiles by category to your homes grave. They flit elegantly in

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the way we have come to expect from this system, displaying micro

:21:48.:21:58.
:21:58.:22:02.

headlines of the latest stories. were sold in the last quarter of

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last year, but that is still less than 2% of the market share. It is

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a big leap for the company and Nokia's influence is hard to deny,

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but I think we are beginning to see a more complete range of essential

:22:14.:22:19.

applications for the platform. This is one of those. Once you have

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teamed your tiles, they sit naturally inside the phone's

:22:23.:22:27.

ecosystem, delivering a straightforward information. It is

:22:27.:22:31.

free but when you launch the application you are encouraged to

:22:31.:22:39.

show your appreciation with a charity donation to app aid.

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Click looks at whether your influence online can affect how others treat you in the real world. Plus we look at how movie makers are turning to the web to make new kinds of cinematic experiences. Includes tech news and web reviews.


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