28/04/2012 Click

mind. Just how important does the

internet think you are? BBC Click is certainly a bigger name than

mine, but we will look at the sides that rate to online personality.

Broader stories, more screens. We will see how movie-makers are

turning to the internet to make new kinds of cinematic experiences.

Plus the latest tech news and how to become king or queen of the

quotes, with this site in Webscape. Welcome to Click.

The saying, it is not what you know, it is who you know, is outdated.

These days it is not who you know, but who repeats your tweets. You're

on my own reputation is important. What you do on the internet can

seriously influence how you are treated in the real world.

This is the life, you are a rock star. Everybody loves you, and you

do not even need to be rich because you get everything for free. As

long as the online community agrees with you. Most people giving you

free things I checking just how high your score is, before they

decide to high-five you. If it is not enough to be appraised at work,

you can see how well you are doing online. There is a glut of services

just itching to tell you where you are in the internet pecking order.

The biggest one is Klout, which has taken it upon itself to stall 100

million people and counting. Its Gray's publicly available data from

a social network profiles. -- it scrapes. You can connect your

accounts and to issue a marked out of 100 depending on how influential

you are. It is calculated by how much clout to have on sites such as

Twitter or Facebook. For example, do you get replied it too, do

people like what you like after you have liked it first, and there is

more. Activity on other networking site can also add to your score,

such as people interrupting with your tips on Foursquare, you can

even add K directly to people who have got your world. It is all

about analytic, you are no longer a profile, you are a number. Why do

we care? If you have a high online influence for, you could be

eligible for poets such as discounts, and preferential

treatment. In some cases, even free things. However, you do need to be

signed up to the websites offering perks, and you need a decent enough

score in order for companies to give you free things. Otherwise,

you could end up with nothing. There is no shortage of free staff

available in blagger capital Las Vegas, where some hotels are

looking up these numbers and upgrading guests with higher scores.

Suddenly I care a lot more about my number. When we talk to companies,

we tell them that every customer, everybody deserves amazing

treatment. But there are certain people that you need to go above

and beyond, and make sure. The truth is, every company that we

interact with segments us, based on how much money it you spend, unless

it is a Friday night, and it may be how pretty you are, but we are

constantly segmented by companies that we deal with. Companies have

always treated bigger company does make bigger customers with

preferential treatment. There may be a tiny discrepancy between

online influence and will light. Predictably for the internet,

Justin Bieber scores higher than the President. So unless he is sat

in the Oval Office as we speak, something is not quite right.

are early in this process. We are helping people understand online

influence. There are a lot of people who are influential in the

world, but are not necessarily online and using social media.

trend is still new, so there is base in the market for other

players. Jodee Rich runs people browser, the company that tells

business clients the most influential people to win in their

field. We have been reporting on influence since 2008. We just did

not have a consumer product. We started working on it and getting

feedback from all the brands and the government departments about

two years ago. We released it in November. We think because we

studied it to it and listened to all the people who were able to

come up with a much better product. Humans are really strange because

on the one hand we all want a level playing field, but we want to know

that we are also a little bit better. Klout remains a little coy

about how it calculates its index. But there a workings on the bottom

of the page by cred. It works on Twitter, and baseball, and you can

see how your. Stack up. -- and Facebook. You can see how it works

and joins the dots. It is not a black box. What makes us different

from the competition is the transparency. Even if you are not

registered with the sides, you will have a score if he had a public

profile. Ironically, to opt out of it, you have to sign into the

service to tell you not to rank you. What does it means if we do not

have time or simply cannot be bothered to build on our scores?

The average consumer is not going to notice this fascination that the

advertising and marketing industry has with influence. It is always

like to be a few Top Gear people who are going to get targeted.

There will be a few people who try to gain the system, to try to get

benefits from being influential, but we have already been through

that. The trend raises some interesting questions about trust.

If influential friends are getting more Kate then you and they go to

the same restaurant, just how much faith can you put in there with

you? -- in their review? They had put in a time of work by building

trust in their network. They are not going to sacrifice it by a

couple of days in an Audi. Nevertheless, a bit of healthy

suspicion cannot help -- cannot hurt. Most of us can spot a freebie

hunting comment a mile off, even if they are from our friends. One of

the interesting things about social technology is that it does not

change people's behaviour, the nature of friendships and how we

relate to each other. If I start being in an untrustworthy way

because I have been incentivised, I am going to destroy a friendship

and it is not something that I would do in the real world. This is

clearly an area where the net is young and therefore flexible. You

could find the most important person at the party and go and

hassle them with your amazing screenplay idea. If you score is

high enough, you might actually get it made.

A look at this week's tech news. A major review into the effects of

mobiles have concluded that they are not harmful to our help. The UK

Health Protection Agency looked at hundreds of studies on the last 15

years, and found no conclusive link to cancer risk, brain function or

monitoring to understand the long- term effects, and cautioned that

children should avoid using them excessively. Facebook is enjoying

every closer to its one being used to mark ahead of its summer IPO. --

is inching. It has emerged the social networks past $300 million

in cash and the rest in shares when it bought photo sharing app

Instagram for an estimated $1 billion. Google's long-awaited

online storage so this has finally launched, rivalling services such

as Dropbox, Apple iCloud and muggers of SkyDrive. Google Drive

comes with five keys of free space. -- Microsoft SkyDrive. The new

service will replace Google Docs. It will also integrate character

recognition technology, making scanned documents searchable. If

you fancy a more traditional type of drive, then the Newcastle

University in the north of England is hoping to oblige, at least for

the elderly. They had fitted an electric car with eye trackers and

biomoniters to understand the challenges faced by older drivers.

They had a car fitted with night vision systems, intelligent speed

adaptations and a bespoke spat nab can help older drivers to stay on

the roads. -- sat nav. Movie-makers have long tried to use

the internet to flog us the latest blockbusters. Many of these efforts

have resulted in little more than Monty MIDI -- multimedia hotchpotch.

But some of Hollywood's writers' minds have started to embrace new

online methods, crafting new ways to tell new stories.

Hollywood movie studios are not known for subtly signing their

output. He's chatting -- is shattering trailers are the norm.

Most blockbusters come complete with a tidal wave of merchandising,

from lunchboxes and novels, two video games, or opportunities to

wring more cash from a film, and opportunities to place a particular

motion picture front and centre in the minds of the cinema-going

public. Of course, the internet has a part to play in putting backsides

on cinema seats. The film industry has for years used the internet to

help -- to help market movies, by Peking people's interest by

launching teaser trailers, by building audience hype by

sprinkling information about upcoming blockbusters a cross

blocks. -- across blogs. This used to be simply known as promotion,

but some considered these activities to be part of a media

campaign. He is CEO over a company which creates a media content for

the international -- entertainment industry.

There is an adoption of so many different media platforms that we

had entered into a new age, and aged pervasive communication.

Everybody is capable of communicating Outwood. We are

absorbing it. It is a technique to tell stories in such a way that

The content can take many different forms. Some of movie studios and

directors are better at applying it than others. Movies that

exemplified an exceptional use of transmedia storytelling include

Ridley Scott's Prometheus. The studio and Ridley Scott have joined

forces to create content that is being used to the way that

marketing used to use movie trailers. There is the example of

the TED talk given by Guy Pearce, where he talks about artificial

intelligence and the issues that are facing the world in the year

2023. We can create cybernetic individuals who in just a few short

years will be completely indistinguishable from us. But it

is branded as TED and it feels real, like you are learning something new

about the universe. That talk will not be in the movie but it informs

the movie and it informs us about the movie. There and number of

other websites and social media implementations that are being done

that helped to build the Prometheus story world. It order to discover

these extra video clips and additional information about the

film the audience is invited to sign up to a website. They are then

fed clues about where to find this extra content, but this expertly

executed commercial from the future advertising androids. And it does

not have anything to do with mobile phones. I can make your

organisation more efficient. I can carry out directives that my human

counterparts might find distressing. Or unethical. I can blend in with

your work falls effortlessly. what happens when a Premier League

directive does not just use the internet to promote their latest

picture? What happens when the director uses the power of the

internet to take advantage of a different sort of story telling,

one that invites the audience to take part in the creative process.

He knew he had been out for a long time. The sun was on him. That only

happened in the morning. 10:30am was when the shadow of the

windowpane... A struggling writer wakes up and finds prose written on

his laptop, illustrations of strange creatures, and story ideas

with spit into a dictaphone, all of which he has no recollection of

ever creating. Was he still a slave to writer's block? Welcome to the

random adventures of Random Generator, the brainchild of Edgar

Wright and Lucasfilm comic-book artist Tommy ate Lee Edwards. It is

told in four parts where the audience can influence the shape of

the story. Who had written it? You had left him the messages? Who had

drawn that creature? Who were these boys miles from? He is a writer

that has writer's block and has eight blackout. He has written

stuff he does not remember doing. You leave it and you are open to

the people out there to contribute. -- you leave it open. It is like

connecting people out there in terms of contributing. Write this

with me. Draw something we can use in the next episode. Write

something we can use. Leave a message on the site and you can be

in the next episode. In fact the second episode of Random Generator

Features pros and drawings and voices of people who went on to the

site and submitted things. The project has been sponsored by

Microsoft's Internet Explorer 9 and effectively acts as a shop window.

We wanted to use the experience of Edgar Wright and Tommy Lee Edwards,

their experience in film, comics, illustration, and combine that with

a Web browser to showcase what can be done using HTML 5. The audience

is centre stage in the story. They can interact as much or as little

as they like. Looking out of the window was the main skill on his

resonate. He knew there was a world out there but he knew he had to

come up with a more exciting one in his mind. The great thing is people

have submitted in their thousands and I have been reading through all

of it. It is funny because my parents are both teachers. It felt

like having to mark homework. Very good. I was sitting there with my

vegetable pen going, good, good, yes. Four episodes are planned. All

will be released online over the next few months. From episode two

onwards the fate is in the audience's hands. It's a who could

help him now? May be used. Mark is an enormous movie buff. He is one

of those people who can remember it quotes from films and books and

throws them into conversation, making the rest of us feel a little

inadequate. That was until Kate Russell found a way for us all to

compete with him. It's a bit like me you have a memory like a sieve

you have probably made good use of Web tools and the highlight feature

if you have a Kindle. But what is the use of storing

those quotes if you can never remember them? Enter Findings.com,

a new social tool for discussing and sharing noteworthy passages

Kindle users can import their highlights directly into their

profile. It is to be easy to get started with sharing and discussing.

The privity settings mean going public is opt in, which makes a

refreshing change. -- privacy. Connect with your social thieves

for added sharing love and there is a bookmark for highlighting

passages straight off the wet. Yes, another thing to clutter your

bookmarks bar. But hopefully you can delete some of the others now.

If you want to improve your memory or learn anything new, flash cards

are a great education should -- educational tool. Eat your heart

out, Spencer. Even I get a bigger slice of cake venue. Website mac

lets you have image and text prompts to help the learning

process. -- Quizlet.com. There are over 7 million available covering

more than 200 million terms and definitions. You are bound to find

something that suits your needs. Even if you cannot be bothered to

make it yourself. There are several options for playing the sets.,

learned and test are self- explanatory, and the audio function

could be useful for languages. Scatter and space race make a

valiant attempt at gamifying the learning process. They definitely

do the trick. News junkies who owned a Windows

phone seven are going to like this app, Live Tile News, which lets you

keen tiles by category to your homes grave. They flit elegantly in

the way we have come to expect from this system, displaying micro

headlines of the latest stories. were sold in the last quarter of

last year, but that is still less than 2% of the market share. It is

a big leap for the company and Nokia's influence is hard to deny,

but I think we are beginning to see a more complete range of essential

applications for the platform. This is one of those. Once you have

teamed your tiles, they sit naturally inside the phone's

ecosystem, delivering a straightforward information. It is

free but when you launch the application you are encouraged to

show your appreciation with a charity donation to app aid.