26/05/2012 Click


26/05/2012

An exploration of the Google way of working - free massages and dance classes for all. Plus, the latest ways to get on-demand internet content and more on your telly.


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boxing, basketball, beach volleyball and wrestling. Now it is

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time for Click. Another busy day at the office. Meditation balls, just

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what I needed. I am a bit thirsty. From three dance classes to

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perfecting your bowling mousse, this week, Click looks at the

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Google approach to working life. -- bowling mousse. Is there more to it

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than meets the eye? Also, look at the latest way to get content on

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your television. Also, and app to get you on song. Welcome to Click.

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They say there is no such thing as a free lunch. You would do well to

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ask the employees that dribbled their opinion on that one. --

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employees at Google. They enjoy quality cuisine at no cost each and

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every mealtime. The perks go well beyond the well-fed work force.

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There is a size that links employees satisfaction to

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efficiency. Google is attempting to perfect it. Sumi Das found out more.

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What is this? If you said it was a crew of b-boys strutting their

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stuff on the dancefloor, you are correct. If you answered a typical

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day at the office for employees of the world's number one search

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engine, you are also correct. This could be one of the secrets to

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Google's success. Break dancing is one of 200 that Ms classes offered

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every day at the company. -- one of 200 fitness classes. An unusual

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benefit but employees are used to those here. Got a knot in your

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back? Schedule and a sash. Looking for inspiration? -- schedule and a

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sash. Get a talk from a world leader. Run out of clean underwear?

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Bring your laundry to work. Need to perfect your hook shot?

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Visit the bowling alley. You can even take a snooze in a cosy nap

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pod. Yes please. Free gourmet meals and shuttle rides are not unheard

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of in Silicon Valley. Why does good will go above and beyond? -- Google.

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Now that I have been spending a bit of time here at the Googleplex,

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picking up the culture, chatting with Googlers, I am picking up a

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trend. Can you spot it? They are trying to work out any kind of

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programme that will make Googlers happier, healthier and more

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productive. We are at the forefront of making decisions and figuring

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out how to have a productive workforce. Super productive. In the

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last 14 years, Google has gone from two employees to over 32,000,

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making it tough to preserve its nimble and Industry if -- effective

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start-up days. They hire people like Jessica Wisdom. We want to

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make them a happy. We want to keep them engaged in their work.

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Research shows that when people are happy, they are more engaged in

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their work and more productive. Giggle does not subscribe to

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typical HR philosophies. This is the country queues data mining

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strategies created a multi-billion dollar business. Giggle knew that

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providing free, flavourful meals on campus would keep workers from

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straying too far from their desk. It did not just hire a chef and

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asked them to start cooking, it analysed results to make an

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appetising menu. It is not just what Googlers eat that is looked at,

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it is how they eat. They used to only offer large plates. Then they

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discovered that small plates held diners with portion control. It is

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a healthier and, say it with me, more productive way. Why not toss

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the large plates? Googlers want options. They tend to mourn when

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they are taken away. Google has found that nudging employees in the

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right direction is effective. you take a small plate, you tend to

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eat less, according to research. We looked at who had taken the small

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players. The percentage of people taken them increase from 21 %, to

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32 %. Google has also tried to boost people's water consumption.

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You can choose between tap water and bottled so does from a fridge.

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It is so much easier to grab a cooler from -- a bottle from the

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cooler. The monitor the consumption through the filter. We found that

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people drank forties and present more water. It goes beyond cafes. -

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- 48 % more water. I have got a passion for collecting the right

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data, analysing it and putting it into every design. We have taken

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surveys of each individual person, interviews, brainstorming. We have

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even done psychological profiles over the years. Hang on,

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psychological profiles? Yes. design the offices in Zurich,

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employees took personality tests. Fascinating, yes? Does it sound a

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little Orwellian to anyone else? looked at lots of things. That is

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the bright side. Robert Sutton is a professor of management science and

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engineering at Stanford University. He has followed Google closely for

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about a decade. The dark side is that we always wanted to be here.

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The Athens called Total institutions. -- there are things

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called Total institutions. The army, mental institutions, something that

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you check in and never leave. policies have been described as

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liberal paternalism. He says the tech giant strides to be a force

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for good. They work just as hard as Apple, Amazon, Facebook. That is

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who they are competing against. You are only as good as your last

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product cycle. To me, the alternative is that they do that or

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they get squashed. Be nice to employees. We are a civilised

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workplace. Googlers must have some gripes, right? We wanted to know.

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We tracked down a former employee. Josh To spent barely five years

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toiling away at the Googleplex. He found time to appreciate the Prout.

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A great business decision, to keep employees happy. -- the benefits.

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And the length that they went to to keep us happy, I felt they took a

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lot of pride in it. As a business owner now, many people want to help

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the same way that giggle does. Josh has adopted many techniques like

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the females that his a venture- capital fund. There was an

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unexpected downside. -- the free meals. You can get you here cut

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here. You can get your oil changed here. Dry-cleaning, food, it can

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breed a sense of entitlement. I am the chosen one. When your every

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need is catered to, it is hard not to get spoiled. Every single Friday

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you can expect to have a full spread of oysters, crab, lobster,

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foie gras was definitely not a rarity. Did giggle create foie

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gras-loving monsters? Possibly. It is a minor grievance. George says

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his Google days were inspirational and inspiring. Why did he leave?

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passion was for social enterprise as social change. My main reason

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for leaving was and there was not that opportunity for me there at

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that time to have those passions. common refrain among ex Googlers,

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eventually they may want to invest all those long hours on their own

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project. Until then, some of the perks: Way to attract, keep and

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motivate some of the sharpest minds in the tech sector. If that is not

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enough, perfecting the windmill might be.

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Sumi Das on Google's scientific approach to a productive work posts.

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Genius or a little bit creepy? -- work force. Let us know what do you

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think. Next up, this week's tech news.

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Maybe the dodgy music at Facebook's big stock market launch was a bad

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old and. Since Mark Zuckerberg rang the stock market opening bell,

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trading has been beset, first by technical problems and now

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shareholders are suing the company, alleging it covered up forecasts of

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a less rosy outlook for future growth. Facebook and Morgan Stanley

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deny that. Google Chrome took the crown of the world's most popular

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Web browser, albeit temporarily. According to data, Google Chrome,

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which lodged in 2008, it performed Internet Explorer 4 nearly Bonbeach

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in May for the first time ever. Mozilla's Firefox is in a strong

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third place, cornering 25 % of the market. The man who designed some

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of the most iconic everyday technology of the past 20 years has

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been aided by Princess Anne. A rise Sir Jonathan Ive, the man behind

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the look of the iPad. He says he is most excited about the project he

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is working on now which, in true Apple style, he cannot reveal.

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Researchers at MIT have found a solution to get in those last bits

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of ketchup out of the bottle without shaking. They have come up

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with a non-toxic, slippery coating that they call LiquiGlide. It is

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sprayed into the inside of the bottle during manufacturing so that

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any liquid, no matter how thick, just slips onto the surface. Saucy.

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Over the last couple of years, there has been a lot of buzz around

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the idea of the connected TV. These are TV sets that, as well as

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letting you watch, debt from traditional broadcast services,

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also alleges dreamed that the much anything you want from the internet.

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From entire TV series these -- from entire TV series on demand...

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Contrary to what you might be told, you do not need to buy a good TV to

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get access to these services. There are ways of streaming content to

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your existing TV. Competition in this space is hotting up. Here is

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Richard Taylor with an update on the latest. Multimedia riches.

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Whether it is the weather or searching for a dream home, making

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escape Col are keeping fit, it is all there, vying for our attention

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on a screen right in front of us. These applications are displayed

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not through a smartphone but a smart television. As you would

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expect, they are pretty snazzy. The present are well integrated TV

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experience with a single remote control for your entire

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TV off. I do not mean off back to the company I borrowed it from. I

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am not fast. You do not need a connected TV to get a connected TV

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experience. You need a box to plug into it. You may have one already.

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X Box 360 has everything from first run movies to Facebook. Kinect, the

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apps are voice controllable as well. Ex-boxer, search. The PlayStation 3

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does not have the same Content Selection. -- X Box. There are some

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existing services you may subscribe to. If you are with Virgin Cable

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you will know about its in-built Connectivity. Sky customers are

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welcome at the smart TV party. It's any time-servers has been enhanced

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to include everything from catch-up TV through to entire back

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catalogues of TV series. With the BBC iPlayer coming on stream in the

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autumn. Getting it is as easy as connecting an Ethernet cable from

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the box into the rata. Often they are not in the same room. It can

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create a cabling issue. It is a problem that can be sold very

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easily using one of these. It is called a home club, it carries data

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around the room. You take a cable, flooded into the device, flooded

:15:20.:15:30.
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into the spare electricity socket. -- plug it in. This one has got

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space for three, it supports 500 megabits per second. That should be

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more than you need. In practice you will only get a fraction of that

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through the cable. You can use a home club with any connected TV box.

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There are a number of stand-alone offerings itching to be hooked up.

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As a bonus they are controllable through smart phones and tablets as

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well. Cross media bar, Media on demand, it supports a limited

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number of media formats from your home network and USP. Sony would do

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well to learn from western Digital whose life box can play anything

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you throw at it. From the network or terror by drive. It is a solid

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performer and has iOS applications. -- terabyte drive. Cupidtino is on

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at all TV. Its simplicity is virtue and vice. Geeks have been hacking

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it to improve functionality. At this price, really, what were you

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expecting? Roku is now exporting its shares across the pond. With a

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simple interface and playback intelligently optimised to your

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internet speed, it consists of on demand a video and little else.

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Contrast that with LG, which has taken the kitchen-sink approach to

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TV apps. It is a little too clever for its own good. Can you serve up

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salad recipes on a television? A nicely designed a screen for

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playing back your content from other network devices. Finally, we

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have talked about hooking up a TV to get the internet, how about

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using your mobile phone to pick up a TV signal? This is a TV receiver

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which plugs into an iPhone or iPad with live TV with the option to

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record. Using a small wood antenna, reception can be hit and miss. For

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a TV junkies, it is a must-have. There is no escaping it, we are not

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consuming media any more, we are in danger of being consumed by it.

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Richard Taylor on the new ways to get more content to your big screen.

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We go to the small screen now. These things are great. You can

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make phone calls on them as long as you have reception. You can get

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videos on them as long as you have a decent data connection. You can

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connect to the internet. You can listen to music, as long as you do

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not run out of memory. You can play games on them until the run out of

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batteries. With a track record like that, would you trust these to

:18:45.:18:55.
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teach you how to sing? Kate Russell will explain more in Webscape.

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These things really can teach you how to sing, you just need the

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right app. My Note Games is a iOS app designed for children with its

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cute graphics. It is free to play and you unlock more notes and

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levels as you progress. There are loads of musical instruments to

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choose from, from saxophone, viola. With male and female singing voices,

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you do not have to play a musical instrument to have fun with this

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app. I always fancied myself a bit of a soprano. Maybe I am better off

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sticking to my day job. There are plenty of games to play for free.

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The option to buy more content for a few coins. You can probably make

:20:05.:20:15.
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back when you are good enough to go out busking. As Pinterest continues

:20:15.:20:25.
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to catch the imagination of the social world, there are apps among

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the back office. If you cannot resist a nice-looking pie chart,

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there are plenty of statistics and information about what the world is

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talking about. If you include your own Pinterest on the website, you

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can see how many people have been looking at you and what kinds of

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posts they enjoy. Head over to this website and load up a picture to

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make a funky, chopped up version that can be king from the

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application. It is the last five pins that makes your cover, make

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sure you pin them after you add new content. This will be less annoying

:21:11.:21:21.
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if he used them for photos from event. -- if you use. Next up, a

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website with an address that is a lot more complicated than what it

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does. Grndctrl.com does not have the catchiest name in the world,

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but if you want to keep track of your finances, it offers simplicity

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itself. As well as being a great way to keep tabs on your life

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without being bogged down on endless spreadsheets, you can use

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it to help you save up for something special, like a family

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holiday or a new computer. Add all your in comings and outgoings,

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specify the reward you are aiming for with the cast, the app will

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tell you how long it will take for you to save up. Maybe I'd better

:22:08.:22:18.
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rethink the Ferrari. Microsoft's social search platform opened up

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quietly, so.cl lets users build networks based on interesting

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search results. It uses Microsoft's be in search engine technology. --

:22:41.:22:50.

Bing. You have a few days left to get your entry into NASA birthday

:22:50.:23:00.
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Video contest 2012 competition. -- birthday Video contest. Watch the

:23:00.:23:10.
:23:10.:23:23.

videos up leaded so far on YouTube. That was Kate Russell with Webscape.

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If you missed any of the websites, they are up at our website. You can

:23:30.:23:37.

An exploration of the Google way of working - free massages and dance classes for all, but is there more to it than meets the eye? Plus, the latest ways to get on-demand internet content and more on your telly.


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