16/06/2012 Click


16/06/2012

Click is in southern California, meeting the robot that is saving lives in the Pacific. Plus, the hotel suite studio pumping out professional programmes straight to the internet.


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received an honour for the Queen's birthday Honours.

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Time for Click. ('BAYWATCH' THEME PLAYS). Hang on!

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Cry of coming! Wait for me! -- I am Of this week, we are in southern

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California to meet the robot that is saving lives in the Pacific. Yes,

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I will be wearing a wet suit. Viewer's discretion is advised. Is

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this the future of television? We will visit a hotel studio creating

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professional programmers straight for the internet. And Apple's

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developer conference in San Francisco. And an Apple to get that

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each party started in Webscape. -- app. Welcome to Los Angeles. Waters

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have been choppy of late. These days, who do not have to be a large

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studio to produce good looking content. You do not have to be very

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wealthy to get that content into people's living rooms. When YouTube

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announced it would start creating its own content, that sent a cull

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will message to the established media industry. -- powerful message.

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How to relieve that YouTube is less than eight years old, such is its

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impact. -- hard to believe. But YouTube is changing, looking for a

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business model that actually pays them back for years of subsidising

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our videos featuring crazy animals and hilarious high-jinks. For many

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years, we have associated the YouTube content with Mickey Mouse

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amateurs using their home a video cameras for smartphones. Now the

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network is going up and it is spending his hard-earned money on

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contend that might be called professional television.

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We are trying to evolve the platform to the concept of channels.

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We feel that can health users find the content that they are living

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for. -- assist users. They will focus around specific interest

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areas. These are regional channels are not unlike what you might see

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on traditional television featuring sport, celebrities and the new

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programming. This is a $100 million gamble because YouTube has just

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started it all with advances to creators, some getting as much as

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$5 million per channel. You shoot it chooses its partners carefully,

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those with the talent and ingenuity to create decent content. -- new

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issue. Here is a network with a name that is a metaphor for what is

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happening here. An analogy... Welcome to young Hollywood. Young

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Hollywood is reinventing that all Hollywood business model,

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delivering stars to viewers. name is Lady Gaga. What was once a

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bedroom is now an impressive on demand operation in Hollywood's

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hottest celebrity hang out. Here, editors worked non-stop. He in the

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bathroom is an overworked computer focused more on flyers -- files

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than a flushing. This is celebrity culture on demand and, crucially,

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on the internet. It partnership with the iconic video VAT fall has

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helped to this network generate decent advertising revenue. Now,

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their original Channel partnership is closer than ever and so is the

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potential to shake up the establishment. YouTube is turning

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the Hollywood system on his ear. We have an awesome distribution

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platform. Whole new audiences that a couple of months there were not

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there. The audience may be there but catalysing it has proven to be

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elusive. You shoot's greatest strength is also its greatest

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weakness. It has attracted a massive audience on the back of a

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quirky vile videos. Crazy cats, biting babies and the like. Until

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now, Browns and advertisers have not seen much value in that content

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and they are not willing to pay top dollar, especially when those

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videos are only lived on the internet. But with internet

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connecting televisions sitting in our living rooms, YouTube has an

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opportunity to muscle in on traditional Hollywood-style

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programming, the premium long form contend that is why more attractive

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to advertisers and viewers, who are what all ready for that kind of

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content that the right size to videos we are used to see him

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online. Traditionally, television advertisers are spending hundreds

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of millions of dollars on television advertising. On YouTube

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it, there is a very low rates for their cost per 1,000 impressions.

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That is the standard unit they like to sell their advertising with. You

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shoot it believes that if they can create this exciting and compelling

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content, they will be able to take some of that advertising money and

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raise the CPM on the site, generating money for everyone. --

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YouTube believes. That can be good news for independent creators. This

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existing you sue Channel has created millions of pages. On their

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new weather Channel, users can interact with characters using

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social media. What we are dealing with his initiative could be the

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beginning of starting to understand what is going on with a new

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audience in a whole new way. That level of engagement means more

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interactivity. And for creators, access to advertisers they might

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never have had otherwise. Advertisers are excited about

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increased if you wish of and an engaged future. -- viewership.

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is providing an outlet for people who dream of becoming the new

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celebrities on the block. It is, however, a new territory. Can you

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to go toe-to-toe with Hollywood's old guard? Right now, it is a

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gamble they are willing to make. Can you see that kind of contest in

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your living room? Let us know. Time for Ted Hughes. -- tech news.

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An investigation has been launched to see if cool gallon highly

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personal data while carriers -- cameras on his car took photos for

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its Street View service. New evidence suggests that one of his

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engineers deliberately wrote software to obtain a wide range of

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personal data. Google says any additional data collected was never

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used and denies a cover off. More privacy concerns over new energy

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smart meters for your home. The new data protection supervisor says

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that while they could help reduce fuel bills, they also enable the

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collection of personal data that could potentially track what

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members of a household do at home, if they are on holiday, at work or

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using a specific medical device. Websites operating in the UK will

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soon be forced to identify trolls. Those targeted by a defamatory

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messages will have the right to know who is behind them without

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resorting to costly legal action. Where sites will be protected from

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being sued. Privacy activists are worried that websites might reveal

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private user details with little or no evidence of wrongdoing. What

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about getting cash out of the wall not with a card but using your

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phone? A new kind of digital wallet has been revealed -- unveiled by

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RBS and NatWest. Users can make withdrawals using a unique six

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digit code that pops up on their handsets.

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California is home to some of the world's largest technology

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companies. That is what Silicon Valley is all that out. 41 company,

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the largest of them all, it has been another successful year

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despite the loss of his CEO Since the death of Steve Jobs, Apple has

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maintained its cause, value and reputation. This week, it has given

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us a sneak peek of what is coming. The broad brush strokes of what was

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then asked this week had a largely been predicted. Things like

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refreshing the hardware line up. Design-led, thin computers with

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incredible processing power inside as well as a red in a display that

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has only until now been available on the iPhone and I had -- flotilla.

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-- retina. Mountain lion is the new operating system. There are some

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new features including one that automatically of days all the

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software on your computer as it goes into standby mode. I had it

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and I phone users have a new operating system to look for in two

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autumn. Apple will reduce his own mappings servers in competition

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with that of Google. There will also be an update to series. --

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Richard Taylor, at Apple's WWDC in San Francisco.

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Now, Silicon Valley may well be a few hundred miles in that direction,

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but there is at least a little bit of innovation going on here in LA.

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And, quite a bit of silicon too! For example, the city of Santa

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Monica and the environmental Group Heal the Bay, have got together to

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bring QR codes to the beach, albeit on trash cans. It is designed to

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keep the beach cleaner. If you scan the QR code with the smart phone,

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you get taken to the Santa monota beach conditions, which contains

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water quality information, and nice photos of the beach. The idea is to

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kind of build a sense of community around this place, make people

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proud of the beach, and, I guess, to encourage them to drop a piece

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of litter in the bin when they scan the QR code. We are off to another

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beach in a second. I know, tough life! But before that, I thought I

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would show you how we have parked. Now, we are using one of these -

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this is a Smart Parking Metre. Now, it is starting to be rolled out

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here in Santa monoka, and in other cities around the US. You can use a

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coin or download the app to your Smartphone and scan the QR code,

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uniquely identifying this metre and allowing you to pay for parking

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using the credit card linked to the app. The app will do things like

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remind you where you have parked. And it will send you a text message

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when you your parking is about to expire and give you the option to

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pay more and extend your parking. Now the other interesting thing

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about this metre is that it talks wirelessly to a sensor underneath

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the parking space. It looks like this, if you were to dig it up.

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This will sense when you leave the parking space, at which point it

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will zero the metre, which means that no-one else can nip in and use

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any remaining time left on the metre. It is perhaps not so good

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for the motorist. The city's parking department tell

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me that in the future, it may use the sensors to charge motorists

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only for the exact time that they are parked. For the moment, though,

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I had to kiss goodbye to my remaining 40 cent as I headed to

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Welcome ba to Zuma Beach in Malibu. It is a beautiful location, full of

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people, all keen to enjoy the sun, sand and surf.

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The sea certainly looks tempting, but in certain conditions, it can

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turn pretty ugly. Every summer, more than 100 swimmers in the US

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drown after getting trapped in so- called rip currents. Nasty,

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swirling currents of water that suck you out beyond the break,

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which you cannot get out of. The LA County Law Lords are all

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powerful swimmers and expert lifesavers. Even though they save

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around 7,000 people every year, they are looking for ways to

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improve on the figure. Because in a rescue every second counts, they

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are now testing something that can get to someone in trouble even

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faster. This is Emily - the emergency

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integrated life-saving Alan yard. It will be tearing up the water at

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30mph, dipping out to swimmers in trouble.

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The lifeguards asked me if I wanted to see Emily in action. I said yes!

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They said, "How close?" I said Whoa! That's cold! (LAUGHTER)

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The lifeguards have said that the water is about 16 Celsius today.

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Even at that temperature, apparently, it can do bad things to

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your muscles, suck the air out of your body, shock you and that just

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gives you more of a problem when you are trying to fight a really

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strong current. As our camera boat retreated, all I had to do now was

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wait for Emily. It is essentially a radio-

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controlled flotation device, deployed by a ridiculously handsome

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lifeguard who is so trim it looks like he has been photo-shopped and

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driven by an operator on the shore. It is deployed in a number of

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different situations and locations. Some models are fitted with a

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camera and speakers to allow the onshore lifeguard to see and talk

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to the person in the water. It can also be fitted with sonar sensor,

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to help detect underwater movements. And even in today's seemingly calm

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conditions, the currents were strong.

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I'm so glad I have this wet suit on. Even through this, I can feel how

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cold the water. Is you do note want to be out here and in trouble --

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not want to be out here and trouble. Apparently if you are caught in a

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rip current, the advice is not to swim directly back towards the

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shore, because you are fighting fast-moving water in the opposite

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direction. What you have to do is swim parallel to the shore until

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you are out of the rip current, then getting yourself back to the

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beach. Within 20 seconds, Emily was with

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As long as the swimmer is still conscious, can it be a real life-

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saver. It will either tow the person back to show, or more

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commonly, simply give them a break Oh! That was exhausting!

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I only did it once - these guys do that several times every day. It

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really gives you an appreciation of what they do. Anyway, now I've been

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saved, I think it is high time the Click team chilled out on the beach

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and listened to a spot of music. Kate Russell has the perfect thing

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for that in Webscape. I've covered music apps for lots of

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different platforms. Now it is the term of the Windows Phone 7 brigade

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with a couple of smart ideas for enjoying music on the go. Nokia

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Music is preloaded on Nokia's hand set, available to the market place

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as well. It serves well as a simple music manager. The added bonus of

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location dig finder and mixed radio - a free collection of ready-made

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offline as well. That is your basic beat sorted out.

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Just add speakers, size depending on volume! And if you are a social

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music-lover, then you are going to like this next app, which is called

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Pepper. Now, this is a free app, and it was first developed for the

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Windows Phone 7 platform, and it really shows in the design.

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The app lets users build their own social networks around live music

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events, a great way to connect if you are planning a big trip to a

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festival, or a night out clubbing. You can follow artists you like

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them, and pin them and your favourite venues to your home

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screen, so you will never miss another good gig. Share your

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details with your network, so they can book a ticket too. It was made

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for the Windows Phone 7 platform, literally and figuratively, and

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released on iPhone last month, with an android version due in July.

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Remember the funky video Facebook release when they were promoting

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the new timelines feature? Well, now, you can make one out of your

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own time line with time line movie maker.com.

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This app takes a seriously long time to scour through your Facebook

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profile. More than three minutes for me, the first time, and

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probably longer if you have a busy timeline. So don't sit there

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watching it chug away, go and grab some fresh air and hit the replay

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button when you get back. Once the first video is compiled, you can

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tweak the highlights and change the soundtrack.

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Luckily, the the app takes a lot less time loading up your movie

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when they click through to watch it. What is pye? No, no, no not that

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kind of pie! The mathematical pye?! It is an

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amazing number that is complained in a quite inspiring way at No. 5

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.com. It has interesting short films explaining in their own words

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numbers and stuff! My favourite is the one about the Googleplex.

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It is right down to zero, and we carry on doing that on every

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particle in the universe, and we still not be able to write down a

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Google plex. It is the simplicity with which the subjects are tackled

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that makes the video so effective, all nicely illustrate and explained

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by incredibly enthusiastic experts. It is like having your favourite,

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quite mad but very brainy uncle or friend sitting open it is you on

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the computer. It is amazing how easy learning

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becomes when finding stuff out is so much fun. In fact, one could

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even call it easy as pi?! Twitter launched a new events

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feature last weekend, hash tag pages, partnering with Nascar to

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bring Tweets and drivers, fans and the media together in one place at

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Twitter.com. Leia has launched a free app called Stick 2. It is a

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social flofrpl platform - yes, yet another - that lets you stick

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things like drawings, photo, text and stickers to stuff in the real

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world, leaving invisible markers behind for other to scan and

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discover. Kate Russell and Webscape. That is

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it from Click in Los Angeles. I hope you have enjoyed our jaunt

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