16/06/2012 Click

received an honour for the Queen's birthday Honours.

Time for Click. ('BAYWATCH' THEME PLAYS). Hang on!

Cry of coming! Wait for me! -- I am Of this week, we are in southern

California to meet the robot that is saving lives in the Pacific. Yes,

I will be wearing a wet suit. Viewer's discretion is advised. Is

this the future of television? We will visit a hotel studio creating

professional programmers straight for the internet. And Apple's

developer conference in San Francisco. And an Apple to get that

each party started in Webscape. -- app. Welcome to Los Angeles. Waters

have been choppy of late. These days, who do not have to be a large

studio to produce good looking content. You do not have to be very

wealthy to get that content into people's living rooms. When YouTube

announced it would start creating its own content, that sent a cull

will message to the established media industry. -- powerful message.

How to relieve that YouTube is less than eight years old, such is its

impact. -- hard to believe. But YouTube is changing, looking for a

business model that actually pays them back for years of subsidising

our videos featuring crazy animals and hilarious high-jinks. For many

years, we have associated the YouTube content with Mickey Mouse

amateurs using their home a video cameras for smartphones. Now the

network is going up and it is spending his hard-earned money on

contend that might be called professional television.

We are trying to evolve the platform to the concept of channels.

We feel that can health users find the content that they are living

for. -- assist users. They will focus around specific interest

areas. These are regional channels are not unlike what you might see

on traditional television featuring sport, celebrities and the new

programming. This is a $100 million gamble because YouTube has just

started it all with advances to creators, some getting as much as

$5 million per channel. You shoot it chooses its partners carefully,

those with the talent and ingenuity to create decent content. -- new

issue. Here is a network with a name that is a metaphor for what is

happening here. An analogy... Welcome to young Hollywood. Young

Hollywood is reinventing that all Hollywood business model,

delivering stars to viewers. name is Lady Gaga. What was once a

bedroom is now an impressive on demand operation in Hollywood's

hottest celebrity hang out. Here, editors worked non-stop. He in the

bathroom is an overworked computer focused more on flyers -- files

than a flushing. This is celebrity culture on demand and, crucially,

on the internet. It partnership with the iconic video VAT fall has

helped to this network generate decent advertising revenue. Now,

their original Channel partnership is closer than ever and so is the

potential to shake up the establishment. YouTube is turning

the Hollywood system on his ear. We have an awesome distribution

platform. Whole new audiences that a couple of months there were not

there. The audience may be there but catalysing it has proven to be

elusive. You shoot's greatest strength is also its greatest

weakness. It has attracted a massive audience on the back of a

quirky vile videos. Crazy cats, biting babies and the like. Until

now, Browns and advertisers have not seen much value in that content

and they are not willing to pay top dollar, especially when those

videos are only lived on the internet. But with internet

connecting televisions sitting in our living rooms, YouTube has an

opportunity to muscle in on traditional Hollywood-style

programming, the premium long form contend that is why more attractive

to advertisers and viewers, who are what all ready for that kind of

content that the right size to videos we are used to see him

online. Traditionally, television advertisers are spending hundreds

of millions of dollars on television advertising. On YouTube

it, there is a very low rates for their cost per 1,000 impressions.

That is the standard unit they like to sell their advertising with. You

shoot it believes that if they can create this exciting and compelling

content, they will be able to take some of that advertising money and

raise the CPM on the site, generating money for everyone. --

YouTube believes. That can be good news for independent creators. This

existing you sue Channel has created millions of pages. On their

new weather Channel, users can interact with characters using

social media. What we are dealing with his initiative could be the

beginning of starting to understand what is going on with a new

audience in a whole new way. That level of engagement means more

interactivity. And for creators, access to advertisers they might

never have had otherwise. Advertisers are excited about

increased if you wish of and an engaged future. -- viewership.

is providing an outlet for people who dream of becoming the new

celebrities on the block. It is, however, a new territory. Can you

to go toe-to-toe with Hollywood's old guard? Right now, it is a

gamble they are willing to make. Can you see that kind of contest in

your living room? Let us know. Time for Ted Hughes. -- tech news.

An investigation has been launched to see if cool gallon highly

personal data while carriers -- cameras on his car took photos for

its Street View service. New evidence suggests that one of his

engineers deliberately wrote software to obtain a wide range of

personal data. Google says any additional data collected was never

used and denies a cover off. More privacy concerns over new energy

smart meters for your home. The new data protection supervisor says

that while they could help reduce fuel bills, they also enable the

collection of personal data that could potentially track what

members of a household do at home, if they are on holiday, at work or

using a specific medical device. Websites operating in the UK will

soon be forced to identify trolls. Those targeted by a defamatory

messages will have the right to know who is behind them without

resorting to costly legal action. Where sites will be protected from

being sued. Privacy activists are worried that websites might reveal

private user details with little or no evidence of wrongdoing. What

about getting cash out of the wall not with a card but using your

phone? A new kind of digital wallet has been revealed -- unveiled by

RBS and NatWest. Users can make withdrawals using a unique six

digit code that pops up on their handsets.

California is home to some of the world's largest technology

companies. That is what Silicon Valley is all that out. 41 company,

the largest of them all, it has been another successful year

despite the loss of his CEO Since the death of Steve Jobs, Apple has

maintained its cause, value and reputation. This week, it has given

us a sneak peek of what is coming. The broad brush strokes of what was

then asked this week had a largely been predicted. Things like

refreshing the hardware line up. Design-led, thin computers with

incredible processing power inside as well as a red in a display that

has only until now been available on the iPhone and I had -- flotilla.

-- retina. Mountain lion is the new operating system. There are some

new features including one that automatically of days all the

software on your computer as it goes into standby mode. I had it

and I phone users have a new operating system to look for in two

autumn. Apple will reduce his own mappings servers in competition

with that of Google. There will also be an update to series. --

Richard Taylor, at Apple's WWDC in San Francisco.

Now, Silicon Valley may well be a few hundred miles in that direction,

but there is at least a little bit of innovation going on here in LA.

And, quite a bit of silicon too! For example, the city of Santa

Monica and the environmental Group Heal the Bay, have got together to

bring QR codes to the beach, albeit on trash cans. It is designed to

keep the beach cleaner. If you scan the QR code with the smart phone,

you get taken to the Santa monota beach conditions, which contains

water quality information, and nice photos of the beach. The idea is to

kind of build a sense of community around this place, make people

proud of the beach, and, I guess, to encourage them to drop a piece

of litter in the bin when they scan the QR code. We are off to another

beach in a second. I know, tough life! But before that, I thought I

would show you how we have parked. Now, we are using one of these -

this is a Smart Parking Metre. Now, it is starting to be rolled out

here in Santa monoka, and in other cities around the US. You can use a

coin or download the app to your Smartphone and scan the QR code,

uniquely identifying this metre and allowing you to pay for parking

using the credit card linked to the app. The app will do things like

remind you where you have parked. And it will send you a text message

when you your parking is about to expire and give you the option to

pay more and extend your parking. Now the other interesting thing

about this metre is that it talks wirelessly to a sensor underneath

the parking space. It looks like this, if you were to dig it up.

This will sense when you leave the parking space, at which point it

will zero the metre, which means that no-one else can nip in and use

any remaining time left on the metre. It is perhaps not so good

for the motorist. The city's parking department tell

me that in the future, it may use the sensors to charge motorists

only for the exact time that they are parked. For the moment, though,

I had to kiss goodbye to my remaining 40 cent as I headed to

Welcome ba to Zuma Beach in Malibu. It is a beautiful location, full of

people, all keen to enjoy the sun, sand and surf.

The sea certainly looks tempting, but in certain conditions, it can

turn pretty ugly. Every summer, more than 100 swimmers in the US

drown after getting trapped in so- called rip currents. Nasty,

swirling currents of water that suck you out beyond the break,

which you cannot get out of. The LA County Law Lords are all

powerful swimmers and expert lifesavers. Even though they save

around 7,000 people every year, they are looking for ways to

improve on the figure. Because in a rescue every second counts, they

are now testing something that can get to someone in trouble even

faster. This is Emily - the emergency

integrated life-saving Alan yard. It will be tearing up the water at

30mph, dipping out to swimmers in trouble.

The lifeguards asked me if I wanted to see Emily in action. I said yes!

They said, "How close?" I said Whoa! That's cold! (LAUGHTER)

The lifeguards have said that the water is about 16 Celsius today.

Even at that temperature, apparently, it can do bad things to

your muscles, suck the air out of your body, shock you and that just

gives you more of a problem when you are trying to fight a really

strong current. As our camera boat retreated, all I had to do now was

wait for Emily. It is essentially a radio-

controlled flotation device, deployed by a ridiculously handsome

lifeguard who is so trim it looks like he has been photo-shopped and

driven by an operator on the shore. It is deployed in a number of

different situations and locations. Some models are fitted with a

camera and speakers to allow the onshore lifeguard to see and talk

to the person in the water. It can also be fitted with sonar sensor,

to help detect underwater movements. And even in today's seemingly calm

conditions, the currents were strong.

I'm so glad I have this wet suit on. Even through this, I can feel how

cold the water. Is you do note want to be out here and in trouble --

not want to be out here and trouble. Apparently if you are caught in a

rip current, the advice is not to swim directly back towards the

shore, because you are fighting fast-moving water in the opposite

direction. What you have to do is swim parallel to the shore until

you are out of the rip current, then getting yourself back to the

beach. Within 20 seconds, Emily was with

As long as the swimmer is still conscious, can it be a real life-

saver. It will either tow the person back to show, or more

commonly, simply give them a break Oh! That was exhausting!

I only did it once - these guys do that several times every day. It

really gives you an appreciation of what they do. Anyway, now I've been

saved, I think it is high time the Click team chilled out on the beach

and listened to a spot of music. Kate Russell has the perfect thing

for that in Webscape. I've covered music apps for lots of

different platforms. Now it is the term of the Windows Phone 7 brigade

with a couple of smart ideas for enjoying music on the go. Nokia

Music is preloaded on Nokia's hand set, available to the market place

as well. It serves well as a simple music manager. The added bonus of

location dig finder and mixed radio - a free collection of ready-made

offline as well. That is your basic beat sorted out.

Just add speakers, size depending on volume! And if you are a social

music-lover, then you are going to like this next app, which is called

Pepper. Now, this is a free app, and it was first developed for the

Windows Phone 7 platform, and it really shows in the design.

The app lets users build their own social networks around live music

events, a great way to connect if you are planning a big trip to a

festival, or a night out clubbing. You can follow artists you like

them, and pin them and your favourite venues to your home

screen, so you will never miss another good gig. Share your

details with your network, so they can book a ticket too. It was made

for the Windows Phone 7 platform, literally and figuratively, and

released on iPhone last month, with an android version due in July.

Remember the funky video Facebook release when they were promoting

the new timelines feature? Well, now, you can make one out of your

own time line with time line movie maker.com.

This app takes a seriously long time to scour through your Facebook

profile. More than three minutes for me, the first time, and

probably longer if you have a busy timeline. So don't sit there

watching it chug away, go and grab some fresh air and hit the replay

button when you get back. Once the first video is compiled, you can

tweak the highlights and change the soundtrack.

Luckily, the the app takes a lot less time loading up your movie

when they click through to watch it. What is pye? No, no, no not that

kind of pie! The mathematical pye?! It is an

amazing number that is complained in a quite inspiring way at No. 5

.com. It has interesting short films explaining in their own words

numbers and stuff! My favourite is the one about the Googleplex.

It is right down to zero, and we carry on doing that on every

particle in the universe, and we still not be able to write down a

Google plex. It is the simplicity with which the subjects are tackled

that makes the video so effective, all nicely illustrate and explained

by incredibly enthusiastic experts. It is like having your favourite,

quite mad but very brainy uncle or friend sitting open it is you on

the computer. It is amazing how easy learning

becomes when finding stuff out is so much fun. In fact, one could

even call it easy as pi?! Twitter launched a new events

feature last weekend, hash tag pages, partnering with Nascar to

bring Tweets and drivers, fans and the media together in one place at

Twitter.com. Leia has launched a free app called Stick 2. It is a

social flofrpl platform - yes, yet another - that lets you stick

things like drawings, photo, text and stickers to stuff in the real

world, leaving invisible markers behind for other to scan and

discover. Kate Russell and Webscape. That is

it from Click in Los Angeles. I hope you have enjoyed our jaunt