14/07/2012 Click

clubs voted to relegate them to the lowest here. Now, it is time for

Click. Now let's see, how about the toilet roll hat?

Or, the motors -- motorised ice- cream kind? Or, the telephone

dumbbell, gives you exercise in the office, genius. This week, Click

looks at some of the ideas that might actually make it as we visit

London's ever-expanding start-up cluster, Tech City. We retreat to

the English countryside enjoying the aristocracy in the hunt for the

next big thing. The latest techniques, and if your computer is

struggling under all of its software, we have a great way on

how to wipe the slate clean. Welcome to Click. This week, we are

wrinkly's home town, central London, the largest city in Europe and the

most cosmopolitan as well. Over 300 languages are spoken year and maybe

that is why every year, thousands flocked to London in search of

wealth and power. But quite a few of them end up over there, London's

quite famous painting Harb, the one that everyone really loves at the

moment. They now, a new type of business is starting to steal the

limelight and he is all happening here, less than a mile north of the

financial district and yet the centre of it all is this -

roundabouts. Yes, it is a roundabout and not a pretty one

either. This part of town, officially dubbed Tech City is

where Britain's young technology brains come to turn their ideas

into million-dollar businesses. In the shadows of the city's high-

flyers, this less glamourous part of town has become a hotbed for

tech talent. So much so that locals began to refer to the area as the

silicon roundabout. But as it began attracting real money, it also were

track did real attention. -- attracted. The Tech City is the

same, a great part of tech businesses and we can create

something really grates in east London. But, no matter where you

are based, being a successful take start-up can be a bit of a puzzle.

And you need to fit several pieces together to make it all work. A

good idea would be to start with a good idea. And the founders of

Tictrac think that they have had one. Their website is designed to

pull together the enormous amount of data that we create every day as

we him now, tweet, post and even Jock and presented back to us in an

easy to digest, like a personal Statistics report. This

proliferation of personal data, has enabled a world where we can pull

that information in a way that is important to us and start

understanding ourselves and our has other things about ourselves that

we never knew. Examples like crossing your runs with the weather

and seeing that you run better on days when it is 18 degrees. And

maybe you had that affected by your diet. Once you have had your you

read the moment, you will need to minor ties it. Potential investors

want to see that you have a business plan. Tictrac is trying to

sell a Norman at -- Anonymous, comprehensive statistical data at

two companies said they can they advertise their products. But until

it hits the big time, Tictrac is combine to the corner of a share of

the space. There is one location in London where fledgling

entrepreneurs can potentially put together two more pieces of the

puzzle, at Google Campus. The only condition for entry is a keen

interest in technology. Strange as it may sound, Google itself was the

start of just 14 years ago, working out of a garage in California. This

campus is apparently its way of giving something back to the

community that it once belonged to. This place is all about bringing

the right mix of people together under one roof, somewhere that the

next generation of the Incas and to increase can intervene to network,

innovate and more importantly, find a way to get noticed and funded.

Eze Vidra is the man in charge here and he is the only Google person on

the campus. The campus has been around for two-and-a-half months

and it is the first time that Google has done anything like this

anywhere in the world. It is a building filled with start-ups and

it is a non-profit activities. Their great benefits, 25% of the

London Office volunteer to help a Google Campus. We have developer

relations people supporting entrepreneurs and their arch using

Google technology is whether giving them the tools and support. It is

the right or reality that these start-ups will use Google's

technology to build their businesses rather than anyone

else's. I would not say that is an intention, it is a side effect. If

you like choosing to use Google, by Virgil are the fact that you will

be based in campers, you can speak with the people that are developing

crime and android. Growing the system will benefit Google and

other internet companies. We need to build successful internet

businesses and that will benefit Google in the long run. Some stars

are seen the campers opt for more than just free access to the cafe,

super-fast wi-fi and a host of them. Here is an idea, you are

driving somewhere and it is just you, see you have three spare seats

in the car, so why not rent them out? Found a Drummond Gilbert is

paying for one of the 90 per minute spaces available here which is

something that he finds invaluable. -- permanent. One of the things

that is really useful is that when you are working in isolation, you

can come up with ideas that you think are really good but the most

important thing is to have feedback from other people, are you taking

this in the right direction? There is a whole start up mentality,

changing ideas, learning from your mistakes, learning from the

feedback of customers. It is just trying to get into the start a

mentality, and to speak to other people in start-ups and to have

done it before, that is really valuable. Users log on to the site

using their Facebook ID, so fellow passengers can get to know each

other before a trip, which should ensure that you do not hitch a ride

with anybody with unsavoury habits. How low. Agreeing on a road trip

play list may be more tricky. not sure that I can pay you for

this. Oh, the 70s, remember them? What do you mean no, how old are

you? Another piece of the start a puzzle is technology itself. If

current technology is not yet up to the job, your right you will just

have to wait and that is something that the founders of MakieLab know

all too well. Users come to their side to create their own bespoke

dolls which then get produced by a 3 D Printer. Each body part is

printed separately and then put together later. Even the tiny

outfits are hand-made in one corner of the office but 3 D printing is

still very expensive and the message in what it can produce.

the moment, with nylon powder, it is porcelain white, so it literally

a AMY develops in white, so we need to work with the manufacturers. You

cannot just go and buy coloured plastic powder, which is weird. It

is in traditional A B S plastic, for instance, which is the plastic

used in led her -- Lego, you can have in colour you like. That needs

to change and the prices need to come down. MakieLab now has funding

but for many start-ups, the last piece of the puzzle may be the

hardest to find. Investors want big returns for their cash so your BYD

will need to be popular enough to attract lots of users or any show

enough to attract large fees from just a sea view. But once a

business grows up, London's Tech City faces yet another challenge.

Unlike Silicon Valley, this is a densely popular area of their --

widow room for expansion of any kind. The government has suggested

that everyone migrates to the Olympic Park, if, and it is a bee

is, it's the Tech City start-ups don't mind leaving central London,

and after all, wasn't that the point of being there in the first

place? Do you think that London really can compete with Silicon

Valley? Why not let us know. You can even send us a letter if you

really want to. Although quite frankly, I have absolutely no idea

where the post comes in. This week's tech news. Microsoft putts

boss Steve Ballmer says that Windows aid will be available to

consumers at the end of October. During its partner conference, he

said that Microsoft would fight Apple on all fronts they refused to

be drawn on where they his company would make its own smart phone.

Here is a fight that Apple has already last -- Samsung's Galaxy

Tab can be sold in Britain. A UK High Court judge rejected Apple's

claim that the Galaxy two closely resembled the iPad, and he said it

does not have the simple and understated design. Myer are

gaining is making the leap from small screen and sets to big-screen

TV is. A $99 huggable games console raise $2 million in investment in

just two days with the help of a crowd funding side which this week

announced that it is launching in the UK later this year. The set-top

box will sport a quad Cork graphics processor and run a version of the

Android smart phone operating systems. Clubs which help hearing-

impaired people communicate, have won Microsoft's Imagine Cup, they

talked Wace might find out which translates data into automated

speech. They are the invention of three Ukrainian students, which saw

of three off -- salt 350 competitors to take gold at the

annual event. Now, we have already seen a few rabbits looking to

establish a foothold on the ladder of entrepreneurial success. But

there are not know it -- many others that are a few rungs up.

They just need to get on the ladder. There are some unconventional

avenues to pursue. Forget cramped office space and a big city, they

are the real deals, this is the real deal, the so-called founders

Forum. The setting, a quintessentially English retreat

and on a quintessentially English summer's day, it is indoors that we

find the main event, a kind of networking Super summit. In the

inner sanctum, the first-class lounge, the established a lead of

the business and Digital Media World, start the day on digital

progress, where is bubbling and where to invest next? They want to

look down the corridor, for the first time on the -- in history,

the place where they share the stories and battle scars of start-

up life. They're Kia precisely because they have already shown

their mettle. Start-ups they may be, upstarts they are most definitely

She need an outgoing down there and someone who was doing something

interesting. And companies you're the right stage. Usually one to a

heading towards that similar problem of growth and how to cope

with it. Mid-morning, a chance for investors and invest used to mix.

It is a potent cocktail of skill and experience, raw ambition and

drive. This is that working on an exclusive scale. From tech royalty

through to bona fide loyalty. -- loyalty to. And many recognisable

names in between. I wanted the sort of event where I would personally

be intimidated. With the cover of People is fantastic. That was one

of the aspirations. -- where the car lot of people. This kind of

event Wells down to two things. Relationship building and big ideas.

A place for the entrepreneurial aristocracy to shed the public mask

and commune on a more personal setting. And with the young bucks

hope to get fast-track into the major league. One way of doing that

is by showcasing their inventions. On display, everything from

portable printers to tablet controlled balls. More useful

mobile services include something that brings was guided services.

For its creator, simply being here is toppled. It is a great way to

tell people what we do and for other businesses to learn about us.

Even here, there is the opportunity to be first among equals. This

person created a service for automated complaints. This is an

immense opportunity. I could not dream of coming here. Thanks to the

founders Forum, I got the opportunity. I'm very pleased.

about the founders? What is in it for them? Of this man created a

company you may have heard of. Surely, he would be advocating the

use of Wickham's? Apparently not. There are many people I am only

meet once a year. If there is a business deal and need to do with

that person, it is much easier to e-mail them will call them, but you

also make new contacts. You can make sure you establish a contact

with a person, perhaps an entrepreneur or away -- an investor.

But there is also serendipity to meet a random person at the lunch

table. It could lead to an investment. Some success stories

here were beneficiaries of people who invested in them. Like this man

who started a media sharing side. It is always good to sit back,

relax and reflect. Sometimes you spend too much time in the Optus

and you may not be necessarily heading in the right direction. But

coming to events like this, they can help you realign your thinking.

For the start-ups, that is good enough. Plenty of inspiration and a

goodie bag to bank the memories of a day will spend.

And -- well spent. We will be examining the start-up seen from

many different angles. If you are a tinkerer when it comes

to your computer, you may often be like flattening your hard drive and

starting again. Reformat in the hall -- whole thing and spending

ages reinstalling everything. If you're faced with that in the next

few weeks, spend a few minutes' listening to Kate Russell.

No-one looks forward to a clean and re-install. But there are ways you

can make it less painful. I'm not talking about a pillow on the desk.

When it comes to reinstalling all those bits of software no computer

can do without, this is a beast. Tickle the programmes you want and

the website will make an installer that will take care of it for

Europe. -- fled Europe. It checks for update each time you run it. It

is like having an insanely efficient IT guy living inside your

computer. It beats sitting there for Alice clicking dialogue boxes

yourself. -- will alleys. The list of software is quite comprehensive

for the Windows version and there is a slender collection for Linux

users. There is an enterprise upgrade if software management is

your business, and if you don't mind paying $10, you can get a

widget. With so much spare time on your

hands, you might want to go out one of them. -- more often. This is a

recommendation based in Jinnah filled with augmented reality

labels for all the best pubs, clubs and entertainment venues. Augmented

reality recommendation apps are everywhere right now. But this is a

contender for the favourite. It is very easy to use and these are

generated ratings are useful when it comes to sniffing out good

quality. It is free to download on all smartphones. By linking to your

friends, you can track them in real time, presumably to make it easier

to meet up at them. -- with them. That summer in full bloom, British

Gardens are looking stunning. Why not, and pitch a tent in one of

them? -- why not come. At this website, you'll find a community of

happy gardeners only happy -- too happy to oblige. You will find

places to stay all over the world, including New Zealand, Indonesia,

Mexico and Bolivia. There are photographs and information about

what is going on in the area and some very recession friendly

pricing. Search for a place based on location or an event you want to

go see and check out the services they offer, like toilets, hot water

and power points. Remember, these are people's Gardens, so do not

expect to get all the camping MoD The QWERTY keyboard was designed in

amazing amazing we're still using it today.

Especially Especially lty touch mobile devices, way you can easily

try out new layouts with a few screen taps. Enter this and treat

keypad replacement app which aims to transform the way you text and

tight, making it faster, more accurate and fully adaptable to

suit left and right handed thumb and finger Tigers. Downloaded free

to try it out yourself. If you prefer your Android in a

more traditional flavour, how about jelly bean? The latest operating

system is rolling out to the public this week. With 4.0 still only

usable on around 10% of devices, you might have to wait until you

upgrade or get your hands on a nexus seven tablet, which will be

the first device to the shift -- ship with the new operating system

installed. That's it for this week. Check out