Browse content similar to 21/07/2012. Check below for episodes and series from the same categories and more!
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spectacular summer may soon be over. -- a change is in the air. | :00:03. | :00:07. | |
Now on BBC News it is time for Clique. | :00:07. | :00:17. | |
:00:17. | :00:36. | ||
This week, we are racing to see what is happening online during the | :00:36. | :00:40. | |
most social Olympic Games of all time. Which companies are making | :00:40. | :00:45. | |
their presence known on social media? Is it worth the effort? And, | :00:45. | :00:49. | |
A Room With A View, but will this and is based in Berlin fostered the | :00:49. | :00:56. | |
next successful start-up? We will run rings around the Olympic sites | :00:56. | :01:03. | |
for you in Webscape. Welcome. | :01:03. | :01:07. | |
Unless you have been living in space, you will probably know there | :01:07. | :01:12. | |
is a little sporting event starting in London next week. As well as | :01:12. | :01:16. | |
hopefully a world record or two the 2012 Olympic Games are set to | :01:16. | :01:21. | |
feature quite a few firsts, 3D, super high vision, and since | :01:21. | :01:26. | |
Twitter hit critical mass around three years ago, hash tax. How will | :01:26. | :01:30. | |
our compulsive sharing shaped the game's? We explore what happens | :01:30. | :01:38. | |
when you mix big events with shows at -- with social media. Roll-up, | :01:38. | :01:43. | |
Cashin, the 2012 Olympics are in town. Fun for all to be had, | :01:43. | :01:48. | |
spectators, competitors and not least, the big brands. Who this | :01:48. | :01:51. | |
time around are intent on luring us into their money-spinning merry-go- | :01:51. | :01:57. | |
round. Of course, this year's Olympics and paramedics are set to | :01:57. | :02:01. | |
be one of the most talked about the events on the planet, and in less | :02:01. | :02:05. | |
than one week one-seventh of the world's population will tune in to | :02:05. | :02:09. | |
see who crosses the finish line first. Technically speaking it was | :02:09. | :02:16. | |
us three years ago. That is the finish line right there. Now, much | :02:16. | :02:19. | |
of the �2 billion London 2012 will cost will come from advertising in | :02:19. | :02:23. | |
the form of partnership and sponsorship. There is an array of | :02:23. | :02:26. | |
different partners. You have Beattie, providing the network. | :02:26. | :02:32. | |
Cisco are putting the network equipment in. Eight tossed to the | :02:32. | :02:37. | |
integration. And make you do the results and scoring systems. | :02:37. | :02:42. | |
Airwave provide a remote mobiles Easts service. Samsung the | :02:42. | :02:47. | |
televisions. The past athletes would wear sponsored close or | :02:47. | :02:52. | |
Branson who pay to have the Olympic logo on their products. | :02:52. | :02:56. | |
But with the rise of social media, advertisers are moving away from | :02:56. | :03:01. | |
traditional methods of broadcasting messages to a passive audience. | :03:01. | :03:04. | |
Nowadays we are expected to engage with the product in ever more | :03:04. | :03:11. | |
creative ways. Take Samsung, one of this year's top here sponsors. It | :03:11. | :03:16. | |
has released a free application headed by David Beckham. The idea | :03:16. | :03:21. | |
is for every mile you cycle, walk or run, Samsung will also donate �1 | :03:21. | :03:25. | |
to charity up until the end of the Olympic Games. There are raised | :03:25. | :03:30. | |
over �150,000 so far. You have to let them have your location and | :03:30. | :03:36. | |
your -- and have you GPS on. And the capital's very own wheel is | :03:36. | :03:42. | |
harnessing the power of social media. EDF Energy's London I will | :03:42. | :03:47. | |
use 640 likes to translate positive and negative Twitter mentions into | :03:47. | :03:51. | |
art. Facebook has become over eight times bigger since the last | :03:51. | :03:58. | |
Olympics. They have lodged explore 2012, a Facebook wall of fame, | :03:58. | :04:01. | |
where fans can communicate with their favourite at 8, or engage | :04:01. | :04:08. | |
with a sport, not just during the Olympics, but after. It becomes | :04:08. | :04:12. | |
their communication platform. It is how they share their training | :04:12. | :04:15. | |
regimen. They share photos with their families and friends. What is | :04:15. | :04:19. | |
happening in their lives. Connecting during the Olympics is | :04:19. | :04:24. | |
really important because the legacy lives on after the Olympics. | :04:24. | :04:28. | |
hang on. Doesn't this at extra pressure to be sporting legend? We | :04:28. | :04:33. | |
don't expect them to talk. We expect them to win. Boris Becker, | :04:33. | :04:37. | |
one-time Olympian and full-time social media mogul, reckons it is | :04:37. | :04:43. | |
great to be one click away from your adoring public. What you hear | :04:43. | :04:47. | |
from personal friends is usually boring. It is never the truth. They | :04:47. | :04:51. | |
have to speak. I am the same. Everybody says the same thing. But | :04:51. | :04:57. | |
when you are in the middle of a conversation with your fans, you | :04:57. | :05:01. | |
have to be honest about it, otherwise they go away. It is an | :05:01. | :05:05. | |
athlete and honest and direct access to the world. -- it gives. | :05:05. | :05:10. | |
That is very sexy. Sexy it may be by some athletes might not quite | :05:10. | :05:14. | |
have the social graces of social media down yet. For example this | :05:14. | :05:18. | |
Australian swimmer posted a picture of insults and a team-mate with | :05:18. | :05:22. | |
guns on Facebook. The Australian Olympic Committee promptly told | :05:22. | :05:27. | |
them to remove it. But even if you're afraid to put that -- do | :05:27. | :05:32. | |
behave, can brands using social media really take gold with their | :05:32. | :05:40. | |
extravagant campaigns? Surely it is all a bit of a gamble. In terms of | :05:40. | :05:44. | |
demonstrating return on marketing investment in social media, Twitter | :05:44. | :05:48. | |
campaigns, Facebook pages, it is more difficult to establish that | :05:48. | :05:52. | |
return of Investment for companies at the moment. The companies that | :05:52. | :05:55. | |
have a reasonably obvious fit to the Olympics will tend to be the | :05:55. | :05:59. | |
ones that benefit the most. The ones that have a less obvious fit | :05:59. | :06:03. | |
in the minds of the public, those are the ones that will have to work | :06:03. | :06:07. | |
harder to get people talking about them with in social media. And with | :06:07. | :06:10. | |
hundreds of thousands of visitors expected in London for the Olympics | :06:10. | :06:16. | |
that is a lot of talking and a lot of trending. We have to understand | :06:16. | :06:20. | |
how people are communicate and the impact. When we have a story, when | :06:21. | :06:27. | |
something happens, the way the tone of the story, the pace of, the | :06:27. | :06:31. | |
direction of the story, gets said in social media. We have to | :06:31. | :06:35. | |
understand how that's all operating for us to be able to respond to the | :06:35. | :06:40. | |
rhythm of the story as it develops. And that is the real white-knuckle | :06:40. | :06:45. | |
ride for everyone's Games campaigns. Companies can no longer fully | :06:45. | :06:55. | |
:06:55. | :06:56. | ||
control their brand's message, because we can't help joining in. | :06:56. | :07:00. | |
Now look at this week's technology news. Skype has been busy rolling | :07:00. | :07:04. | |
out a fix for a bug this week after users complained their instant | :07:04. | :07:07. | |
messages ended up being sent to the wrong recipients. Skype said the | :07:08. | :07:12. | |
problem only affected a small number of users, though with over | :07:12. | :07:16. | |
500 million registered that could amount to being quite a few. I | :07:16. | :07:19. | |
guess it is lucky people don't use instant message for anything | :07:19. | :07:23. | |
private, right? Skype is going to be integrated into outlook for the | :07:24. | :07:28. | |
latest version of Microsoft Office. The 23rd teen version of the | :07:28. | :07:32. | |
productivity suite has been redesigned and is more mobile and | :07:32. | :07:38. | |
touch-friendly. But it only works on Windows seven and Windows 8. A | :07:38. | :07:42. | |
cut down free version is also available designed to compete with | :07:42. | :07:46. | |
Google apps. Yahoo's search for a new executive is over. Marisa | :07:46. | :07:53. | |
Paredes here is that 37-year-old who worked her way before being | :07:53. | :07:57. | |
poached in the latest of the CEOs appointed to try to reverse the | :07:57. | :08:02. | |
company's ailing fortunes. And Google's latest maps excursion has | :08:02. | :08:06. | |
taken into the Antarctic. Images of the huts used by Sir Ernest | :08:06. | :08:11. | |
Shackleton and Robin falcons got have been posted online. The cabins | :08:11. | :08:15. | |
were built last century and used as bases for their attempts to reach | :08:15. | :08:22. | |
the south pole. Every city wants one, but few can | :08:22. | :08:27. | |
manage it. A thriving start up seen in a sparkling new technology hub. | :08:27. | :08:33. | |
But as we saw in London last week the conditions for a dynamic start | :08:33. | :08:37. | |
obscene are difficult and expensive to create. Unless, that is, you are | :08:37. | :08:43. | |
Berlin. We sent our correspondent to the Pervin capital to witness | :08:43. | :08:48. | |
the accidental birth of the start- up. Vacant, large industrial space | :08:48. | :08:56. | |
in Berlin. It is a cool CD. easiest way to put it, it is a | :08:56. | :09:01. | |
start up itself. Spacious interiors with views of the former Berlin | :09:01. | :09:07. | |
Wall. People I meet described Berlin as New York City in the | :09:07. | :09:12. | |
1980s. The potential for the Berlin is huge. Ideal to house the | :09:13. | :09:18. | |
burgeoning start-up sector. Somewhere more affordable, but more | :09:18. | :09:23. | |
in Bodmin, great atmosphere and great energy, and young talent. | :09:23. | :09:28. | |
People willing to do interesting things. In Europe, that is Berlin. | :09:28. | :09:33. | |
This is what happens when this much optimism and enthusiasm is turned | :09:33. | :09:37. | |
into square metres. The factory is planned to be Berlin's start-up | :09:37. | :09:42. | |
Central, housing the city's technology hub. We are hoping to | :09:42. | :09:46. | |
bring together companies in different stages. Even though | :09:46. | :09:51. | |
working remotely has become common and fashionable, I still think that | :09:51. | :09:55. | |
working together in one place and having attacked during lunch over | :09:56. | :10:03. | |
the latest development really helps developing products. So is the | :10:03. | :10:07. | |
optimism justified? Berlin already has a number of success stories, | :10:07. | :10:11. | |
including the audio sharing site sound cloud, which aims to move | :10:11. | :10:17. | |
into the factory itself. It has cheap real estate, thriving | :10:18. | :10:25. | |
alternative scene, great for people who want to start something new. | :10:25. | :10:29. | |
Berlin is the place to be. It connects and marries the arts with | :10:29. | :10:32. | |
technology. In terms of sound creation it has become so much | :10:32. | :10:40. | |
easier for people to do. Bans and people recording, doing pop cast, | :10:40. | :10:43. | |
technology has enabled them to remove the barriers are starting to | :10:44. | :10:47. | |
create something. The notional starting something and really | :10:47. | :10:51. | |
quickly getting ratification for what you do by sharing it, | :10:51. | :10:55. | |
receiving feedback, is very much a replica of what you find in Berlin | :10:55. | :11:01. | |
as a city. Sheringham getting feedback is why many technology | :11:02. | :11:07. | |
wannabes come here, to meet and work. What is nigh as about the | :11:07. | :11:13. | |
start-up seen here is that he's had taken root. -- what is nice. Others | :11:13. | :11:21. | |
are starting. They do house is a place where they come to share | :11:21. | :11:28. | |
ideas. The coffee is not too bad either. It started in early 2009, | :11:28. | :11:35. | |
providing her working office space. Now there he in Cologne, and soon | :11:35. | :11:40. | |
Sophie and Barcelona. We are focusing a lot on start-ups, trying | :11:40. | :11:46. | |
to connect them with the right developer and investor, the right | :11:46. | :11:51. | |
coach and mentor. It is not hard to get in touch with the big guys will | :11:51. | :11:58. | |
stop you meet them at the bar, and at least for me, it is very open. | :11:58. | :12:03. | |
Which is why everyone has their SPL at the ready. You never know when | :12:03. | :12:07. | |
you might get a chance to make a pitch. Like Justine, with a new | :12:07. | :12:13. | |
style of online recruitment. helps people and companies find | :12:13. | :12:19. | |
cultural fit. We are an early stage start-up trying to solve the | :12:19. | :12:22. | |
problem of finding work you enjoy. It is not just about a pay cheque. | :12:22. | :12:25. | |
It is about feeling like you can make a contribution and do | :12:25. | :12:35. | |
This looks like how people work. Listening to Justin, himself from | :12:35. | :12:40. | |
Australia, and his talk of cultural fits, it is obvious Berlin has | :12:40. | :12:48. | |
become a cultural fit for many. It is the most international of cities. | :12:48. | :12:55. | |
Just take a look at the team from another Berlin start-up, Readmill. | :12:55. | :12:59. | |
We are eight people in our team right now and we have five | :12:59. | :13:03. | |
different, this would have never been possible to create in | :13:03. | :13:10. | |
Stockholm, where I am from. Readmill is all about unravelling | :13:10. | :13:16. | |
what is between the covers of books. It means sharing highlights from | :13:16. | :13:20. | |
passages from books you are reading with friends. When you find a | :13:20. | :13:26. | |
passage that you really like, you highlight it very simply, you can | :13:26. | :13:32. | |
add a comment to that, and you click OK and you're done. Berlin | :13:32. | :13:36. | |
sounds like start-up heaven, but does its investment climate measure | :13:36. | :13:43. | |
up? UPcload has devised a system that they believe will increase | :13:43. | :13:48. | |
online clothes sales by accurately measuring body shapes. They got | :13:48. | :13:56. | |
their initial funding from the German state. We are having fun, | :13:56. | :14:04. | |
but everyone is looking for a return investment. Once the | :14:04. | :14:08. | |
economics has proven itself, the investment will start coming. | :14:08. | :14:12. | |
the moment it is budding, it is not quite where it should be, but in | :14:12. | :14:18. | |
another year people from the valley are curious, so my job in a PR | :14:18. | :14:21. | |
position is to attract these investors, get them curious and | :14:21. | :14:26. | |
bring them over and get them acquainted with the right start ups. | :14:26. | :14:31. | |
It has been said that Berlin is a city of frustrated possibilities. | :14:31. | :14:36. | |
But with its vibrant start up seen, perhaps now there's good reason for | :14:36. | :14:43. | |
optimism, perhaps maybe even 10,000 square metres worth. | :14:43. | :14:48. | |
David Reid surveying the vibrant start-up seen in Berlin. We asked | :14:48. | :14:52. | |
the question last week, is innovation in Europe any match for | :14:52. | :14:57. | |
Silicon Valley? Or Asia? It is also a question Richard Taylor put | :14:57. | :15:02. | |
recently to Europe's top policy- maker on all things technology, | :15:02. | :15:06. | |
Commissioner nearly Kroes. When I think of innovation I think of | :15:06. | :15:11. | |
Silicon Valley, Asia, Japan, Korea, China. I don't think of Europe. | :15:11. | :15:15. | |
Well then I have to blame you. There's a lot of research and | :15:15. | :15:20. | |
innovation here. There's excellent opportunities, but also examples in | :15:20. | :15:27. | |
which we can prove that we are doing quite well. We are too modest. | :15:27. | :15:30. | |
That's number one. We are not combining all those efforts. We | :15:30. | :15:35. | |
should talk about the digital single market without boundaries | :15:35. | :15:40. | |
and barriers, and there is quite a bit to do. Having said that, and I | :15:41. | :15:45. | |
am sometimes talking with those big guys from the West, but also from | :15:45. | :15:50. | |
Asia, from the People's Republic of China, and so on, and I'm asking | :15:50. | :15:55. | |
that question. Are we are less intelligent? Are we less research | :15:55. | :16:02. | |
orientated? Are we less in the mood for inventions? That's not true! It | :16:02. | :16:06. | |
is absolutely fascinating what is at stake. But number one, you | :16:06. | :16:13. | |
should make it more visible for everyone that is fascinating. Of | :16:13. | :16:17. | |
course when we are talking about Silicon Valley, we should say that | :16:17. | :16:22. | |
we should not want to copy Silicon Valley. We have our own identity, | :16:22. | :16:25. | |
and it is a fascinating identity with fascinating research efforts | :16:25. | :16:32. | |
and so on and so fourth. Then we should make a silicon Continent. | :16:32. | :16:39. | |
But with our own stamp on it. what is Europe's strength? | :16:39. | :16:44. | |
Nanoelectronics. Micro electronics. There are a lot of issues, very | :16:45. | :16:49. | |
impressive in the health, we can prove that we are the leader in | :16:49. | :16:54. | |
this. -- e-health. We should combine our efforts. It is not | :16:54. | :16:59. | |
talking about 27 efforts in the European digital market, it is a | :16:59. | :17:07. | |
combined effort. In my portfolio I have quite a bit of money for | :17:07. | :17:15. | |
research and innovation connected with ICT and with those fields. So | :17:15. | :17:20. | |
we should do far more than we are doing already. But at the end of | :17:20. | :17:23. | |
the day, and that is also very important, if we're talking about | :17:23. | :17:28. | |
the future economy, growth of the economy, creating jobs, it is not | :17:28. | :17:33. | |
the government or a commission that is creating jobs, or is pushing the | :17:33. | :17:39. | |
economy, it is the business world, it is the start-ups, it is SMEs, | :17:40. | :17:44. | |
they are very important, and we should take the initiative more | :17:44. | :17:53. | |
than we are doing at the moment to give them more they pushed. | :17:53. | :18:00. | |
-- a push. You can see more of that interview at a website. | :18:00. | :18:04. | |
Next week we are heading Stateside to look at how another way of | :18:04. | :18:08. | |
funding start-ups is making its way across the waters to Europe. | :18:08. | :18:12. | |
Earlier in the programme we looked at how big companies are taking | :18:12. | :18:15. | |
advantage of the Web during the Olympics, now it's time to see how | :18:15. | :18:20. | |
you can as well. Whether you're planning a trip to London or you | :18:20. | :18:24. | |
want to follow the events from your armchair, there's an app or a | :18:24. | :18:31. | |
website for that. Kate Rosol investigates in Webscape. | :18:31. | :18:34. | |
The Olympic Games are also upon us and whether you're planning a trip | :18:34. | :18:38. | |
to London or just want to follow the event from your armchair, | :18:38. | :18:48. | |
:18:48. | :18:52. | ||
It's more than a sporting event, it's a huge piece of history. You | :18:52. | :18:56. | |
can brush up on your Olympic pop quiz knowledge at the National | :18:56. | :19:01. | |
Archives online Olympics collection where they have made available | :19:01. | :19:06. | |
hundreds of historic documents and images relating to the Games. | :19:06. | :19:09. | |
Some of the documents are free to download, the others you will have | :19:09. | :19:13. | |
to pay for if you want to keep. But if you want to sit at your desk and | :19:13. | :19:17. | |
rifle through Olympic history you are free to explore the archives | :19:17. | :19:22. | |
online. The timeline section has a nice walk through from the start of | :19:22. | :19:25. | |
the Olympics to present day, giving background information on each | :19:25. | :19:29. | |
event and highlighting key documents in the collection. With | :19:29. | :19:33. | |
links to other national archive collections that at context to the | :19:33. | :19:37. | |
global picture, I think this is a great sight for amateur historians | :19:37. | :19:47. | |
:19:47. | :19:50. | ||
to get completely lost inside the With so many people visiting the | :19:51. | :19:55. | |
city, getting around could prove a challenge. Even if you live in | :19:55. | :20:01. | |
London! Get ahead of the games .com -- getaheadofthegames.com. This | :20:01. | :20:08. | |
offers news and advice. Including travel ticket advice and a | :20:09. | :20:12. | |
Spectator's travel planner so you don't miss a moment of the action. | :20:12. | :20:16. | |
1 billion people use the London Underground each year and that is | :20:16. | :20:20. | |
even without the Olympic Games adding to the madness. Google Maps | :20:20. | :20:25. | |
now give you real-time alerts using official data streams, but in the | :20:25. | :20:33. | |
end you might find the best idea is to just get on your bike. | :20:33. | :20:37. | |
Boris bikes as they are known after the colourful mayor who was in | :20:37. | :20:42. | |
office to launch the scheme, can be hired by the hour, picked up and | :20:42. | :20:47. | |
dropped off across the capital. If you decide to go green, while blue | :20:47. | :20:55. | |
actually, you can find these apps most helpful. For iPhone, London | :20:55. | :20:59. | |
Cycle, and Android, Cycle Hire Widget Lite. Both use official live | :20:59. | :21:04. | |
data to reveal the closest available cycle, and have maps and | :21:04. | :21:09. | |
cycle safety guides to help you along your way. Talking of getting | :21:09. | :21:14. | |
around, a good location app can save a lot of stress. Visit | :21:14. | :21:17. | |
Stratford is free on iPhone and Android and will tell you | :21:17. | :21:20. | |
everything you need to know when visiting the Olympic Village area. | :21:20. | :21:25. | |
It is constantly updated with images, news, restaurant reviews, | :21:25. | :21:30. | |
events, live travel information, maps, shopping, audio tour guides, | :21:30. | :21:34. | |
the list goes on and on. It is pretty much a must have if you're | :21:34. | :21:38. | |
heading into Stratford. Not everyone can make it to London for | :21:38. | :21:41. | |
the Games but don't worry, there are loads of other ways you can | :21:41. | :21:46. | |
keep up with the action. Smartphone apps will be there of every flavour | :21:46. | :21:50. | |
looking around, alive results, highlights, behind the scenes | :21:50. | :21:55. | |
footage and more. The BBC has its own free app for Android and iPhone | :21:55. | :22:00. | |
broadcasting video, in-depth data and social features. International | :22:00. | :22:05. | |
features needn't feel left out as BBC Worldwide has launched a free | :22:05. | :22:09. | |
and unpicks smartphone app. There's no streaming video but you get text | :22:09. | :22:14. | |
commentary, including top stories based on your location. Another | :22:14. | :22:18. | |
good example is the Eurosport at that runs on i O S and Android, but | :22:18. | :22:23. | |
you will need the latest operating systems that have the ability to | :22:23. | :22:26. | |
stream live video. It is free to download but you will need a | :22:26. | :22:30. | |
monthly subscription if you want to keep watching live and European | :22:30. | :22:37. | |
sports coverage from the Eurosport family of channels. If you are in | :22:37. | :22:41. | |
the mood to be a bit more social with your sporting heroes, check | :22:41. | :22:44. | |
out the official Olympic athletes Club for a quick and easy way to | :22:44. | :22:48. | |
connect with your favourite athletes' social accounts and gain | :22:48. | :22:53. | |
access to exclusive owners' material for your trouble. | :22:53. | :22:58. | |
Kate Rosol there. All of those sites and apps are at our website. | :22:58. | :23:02. |