06/02/2012 Inside Out East

This week I am in Suffolk. This is what is coming up on tonight's

Inside Out: The dangers of the social network.

Find out how information about you online could be affecting your job

prospects. If you are not going to say to somebody's face, do not say

it on social media. A revolutionary treatment for Crete -- victims of

scarring. Spray-on skin. This is the first treatment where we can

spray on new skin and the liver -- deliver new results. And the sounds

that link the Antarctic with John This is a town in Suffolk. Later in

the programme, we will find out how the countryside around here may

have sounded 200 years ago. You see people looking at their phones all

the time, looking at all kinds of social media. Nearly a third of all

people say that the in the -- information they share online

damage is their reputation. Are we doing enough to protect ourselves

online? We shall lives with the world more

than ever before. We post information, pictures, even our

thoughts on the internet for friends, family and the rest of the

universe to see. Facebook, Twitter, Google. These are strange words to

some people, but to some people they are social networks that are a

way of life. I have been discovering how the willingness to

share our lives cannier -- impact our job prospects. A if you are

looking for a job, you need to think about how it will look.

Analysts think that if I will not say to somebody's face, I will not

put it on Facebook. Everybody has a preconception now before you even

meet somebody. That preconception can forfeit your opportunity to get

a job. The chances are you are being judged by you who are and

what you do online. This is Laura. She you works in broker support at

an insurance firm. She is keen to break into marketing and design.

She is very active on the internet, and uses plenty of social networks.

She is also taking part in the regional heats of Miss Universe. If

you Goole her, you will find out plenty of other things about her.

With hundreds of Facebook friends and over 1,600 people following her

on Twitter, his lawyer concerned about how what she shares may

affect her career prospects? I hope not. I am just me online. What you

see is what you get. Yes. Do you think it helps your reputation when

it comes to future prospects for your career, given what you have

put online? Are I have not thought about it that much, but I like to

think I am fairly positive. I would not think that it would detract

from me possibly getting a job in future, at least I would hope not.

According to our survey, almost one-third of those questioned say

they are concerned about how much information they share online. Do

prospective employers looking up? This woman recruits for one of the

world's largest PR and marketing firms. I always look on

professional networks, and Twitter as well. Sometimes on Facebook as

well. So across the board. Absolutely. My first port of call

to identify it new talent is Linked Him. I often do an initial

interview with somebody based on their online profile. It is

important to find out more about people's backgrounds and where

their interests lie. This would always be in line with our normal

recruitment process. Laura is trying to break into the world of

PR and marketing. We do look at her digital footprint and her online

reputation. What does this all mean? If you are sharing lots of

yourself with the rest of the world, it means the rest of the world can

look you up on the internet at any point. What can you do to make sure

you do not share too much and give people the right first impression?

Making sure that photo of you at that party does not end up in the

wrong hands. This social media expert thinks it is common sense.

If you are looking for a job or using social media as a business

tool, you need to think how it will look from an employer's point of

view. Does it come across as professional? It is fine to have

personality, but just think that if you are not going to say to

somebody's face, do not say it on social media. In other words,

showing your boss what you do in private might not go down too well

I have just been a way to cure their! De want to see my holiday

snaps? In fact, almost half all people we surveyed said that they

knew somebody who had regretted posting something online. It is

pretty difficult to comprehend that the things you do, say, share

online can stay with you for the rest of your life. They really can

have an impact. We are not just talking about dodgy photos and

saying stupid games. This man used to be a rally driver and went on to

work in motorsport PR. He was made redundant and spent nine months

trying to get a job in marketing. was not getting anywhere. It was a

case of anything other than motorsport I did not get a look-in.

I think it transpired later on that people were looking at the online

to see what they could get from it. They've found a lot more about the

then I wanted them to. motorsport past was therefore to

see, all over the internet, and it meant that potential employers were

making their mind about his career before they even let him. So he

went about changing his on my reputation. I heads -- I had a

website which was used for promoting sponsors, so I changed it.

I took the rally website down. Everything I was doing on Facebook

and Twitter and anything that was updated on my regular basis, I'd

make sure I toned down the motorsport side of it. I emphasised

my ex -- expertise in marketing. worked, and now he is a marketing

manager at an international trading company. So what about Nora? Does

our recruitment expert then she has shed too much? What does she think

of her on my reputation? You are clearly committed to social media.

That is fantastic and definitely the way that globally we are

becoming much more digitally savvy. I know you are keen to get into

digital design, but as a recruit a, I cannot see that through your

online reputation. OK. Also, and part of the Miss Universe Norfolk

competition, would that adversely affect any of my opportunities

further down the line? I do not think it would adversely affect

your career opportunities going forward, I think it is better to

not counteract, but maybe alongside that, demonstrate your interest in

the design industry, because that is ultimately what you want to get

into. So Laura just needs to get talking more about the interest --

industry that interests her on her social networks. I got really drunk

last night. I feel really rough. I do not want to be here! Whether you

share your innermost thoughts, private information or even career

information, it is online, it is therefore the world to see. Change

my digital footprint enabled me to get in front of different people.

It helped me get a job. The problem is, if you're not online, you are

seen as behind the times. If you are online, you have to be really

careful about what you share. Tomorrow, the BBC has advice on how

to protect your online reputation. If there is something you think we

should investigate here on Inside Out, email B. Or you can find me on

Twitter. Later, what the Suffolk countryside has in common with the

South Pole. Our next story is about the

remarkable treatment to repair damaged skin by regenerating skin

and spraying it on. Colleen Harris has been finding out how it works.

I would probably go for a costume now, because of the scarring.

Alison Portass goes shopping for swimwear, there is always something

to remind her of a very painful time in her life. You look

gorgeous! Thank you. I do not feel it. Sometimes I am a bit self-

conscious. I can understand you are just not comfortable with the

scarring. No. They could not do anything else when they did the

operation, so I understand that. But it would be lovely to have it a

little bit better than that. Alison knows she is lucky to be alive, but

she hates the scar that surgery has left her with. I have had breast

cancer twice. I opted for full reconstruction. That meant I had to

be cut from hip to hip and have the tissue from my stomach made into a

press. Although it is different surgery, it looks quite neat now,

and although it has left me with a scar, I am hoping to improve it

today. It is a selfish thing, I suppose. It was quite a big thing

to go through. I just would like to have the biggest scar on my body

reduced slightly so I could wear the things I would like to wear on

holiday. Alison is pinning her hopes on a pioneering treatment.

Ind two hours, instead of a scar, she will have new spray-on skin.

For the first time, technology enables doctors to replace damaged

tissue with new skin grown from a patient the's new cells. The spray-

on skin makes wounds and burns grow more quickly. All-Stars and

discolouration can be reduced. going to take the craft from the

back of your bum. I will then scrape the skin off, harvested and

suspend that in a cell suspension and I will use a laser quite deeply,

it will be like hot sand being passed on your skin. I will take

the dead skin off and spray the new cells on your skin and put a

Alison's being treated at a private clinic in Norwich. The technique

called recell is incredibly quick. First consultant Zahida Butt is

taking a small sample of Alison's skin to collect healthy cells. The

skin sample is put into a solution which allows the cells to be

separated. We are going to start the laser treatment. It shouldn't

be too bad, OK? Meanwhile, Alison's scar has to be removed, ready for

the new skin. How was that? Well done. I am going to carry on.

Burns victims, surgical scars, acne scarring - they all have a

psychological impact on patients. It is a non cosmetic use, because

you are helping these patients improve their quality of life, and

there is no other treatment that works like this, so I am very

passionate about it. OK, so that is the skin graft. I have pleaded with

a buffer solution. Just 20 minutes later, and the skin cells are ready

to be harvested and mixed in a solution for spraying onto Alison's

wound. We just draw up the cell suspension. It is a bit cloudy, as

you can see, because there are cells suspended in the medium. Then

I will basically spray it on to the skin. This is the first treatment

where we can a spray-on news again, and deliver results by promoting

new collagen growth. It is very exciting. It looks like water, but

there are millions of cells in here, and they will carry on multiplying

across the whole area. I will leave a tiny bit for the skin graft. We

are creating new collagen, helping to create new college and. Several

million cells become a lot more cells, and they create new skin

over the injured area. The secondary dressing has come off.

Her skin should heal within five days. Old scars can never be

completely removed, but because Alison will have healthy new skin

made from her own cells, the colour and texture should match the

surrounding area much better. are getting healing within seven

days. Amazing! Because of the healing is very rapid, it makes it

a very safe result. It was great. It wasn't painful. Nothing at all.

It was a little bit warm, that's all. It just feels like warm sand,

and that was it. Recell has been licensed in the UK since 2005. It's

marketed by Cambridge-based company Avita Medical. They're training

more and more private cosmetic doctors in the technique.

Demonstrating today is one of a handful of consultants who are now

also using it to treat burns on the NHS. This technology came out of

needing to use cell based therapies to keep -- treat pavement -- treat

burns victim patients. It is also to treat patients with problematic

scars. Lots of different areas in which we are using it, both acutely

in terms of injuries, but also in reconstructive and aesthetic

procedures. Very deep burns still need traditional skin grafts but

when spray-on skin CAN be used, the faster healing reduces the risk of

infection as well as scarring. Unlike scar tissue, the new skin

will stretch and grow, minimising pain and problems in the future.

is a relatively new technique, which only recently has been more

widely used. I particularly use it in burns patients, but it takes

time for expertise to filter out across the industry so that more

people are aware of its benefits in terms of using it in reconstructive

plastic surgery as well as cosmetic surgery. A week later, Alison

returns to the clinic for the dressings to be removed it's the

first time she'll see if the new skin is growing. Let have a look at

this addressing, Alison. That is looking pretty good. That is

looking nice and dry. Would you like to have a look? I would love

to, thank you. Oh my goodness! I am amazed at the result. Look at that!

Certainly healing nicely. That is wonderful. I am looking forward to

seeing the end result. It will take six months for the new skin to be

fully mature. I met up with Alison recently, having a well-earned

pampering session to see how it's coming along. It has been for

months, how you feeling. Great. It has been an experience, and I am

very happy with it. And I have a look? Yes. It is flatter. There is

no twisting of the scar, and the pigmentation will come back

eventually. It is my own skin, regrown. I am delighted with the

process. So you won't be wearing a high-waisted bikini is? Hopefully

not. Our last story is about a sound

recorder with a fantastic job. Chris Watson had to travel to the

north and south poles, but now he has been asked to recreate the

sound from this countryside from 200 years ago, when it was being

painted. You've probably never heard of Chris Watson, but there's

every chance you've heard the world through his ears. More animals and

species inhabit this tree than any other tree. It is literally full of

life. It is full of sound, to my ears. It was amazing what I heard -

the insects inside this oak tree, feeding off the Oakwood and but. I

have been passionate about working with the sound for a long time.

There are lots of devices and equipment such as this for getting

sound on location, but what interests me is getting microphones

into places where we would not normally want to put our ears. It

sounds great. It is thunderous. You really get that sense of power

A lot of my work was to investigate the sounds at the ports. The songs

of seals can be heard over 15 miles away. This beautiful, haunting

voice, which reflected the reality of their lives, because very little

was built. So the liver may sound of sound -- world of sound and

vibrations. Chris has recorded the sound for many of the BBC Natural

History programmes. The penguin is the most southerly nesting over all

Penguins. He has been working alongside David Attenborough for 15

years. 200 penguins came out of the sea, and ran across to our

helicopter, and stood in a group. This set up this little semi-circle,

and they sat and stared at our helicopter. The wildlife came to

ask. His interest started in childhood. My parents bought me

this gift of a tape recorder. I had a bird table, and could see the

birds but could not hear them. It was like the silent film. I took my

record outside, put a microphone on the bird table. I really learnt

about recording this way. I started to hear the world in a new and

exciting way. One of the best ways to do that is close your eyes and

And what works in your back garden This recording is a hugely scaled

up version of the garden experiment. These subcultures, in Kenya. --

Park vultures. Chris also creates sounds for paintings. The National

Gallery commissioned him to create a soundtrack to one of its

masterpieces to hold visitors' attention. The average time people

spend looking at those paintings is four seconds. I chose the cornfield.

I created the sound of the view that Constable had created. In the

middle of the 19th century, Suffolk isn't played by noise pollution as

it is now. You see this village, which must have been full of life

and sound. Constable would not only have been able to see into the

distance, he would have been able to hear it. I got a commission to

work on a piece as a residency, and produce a piece of work at the end

of the residency. I knew about coastal erosion and what had

happened on that part of the coast. I wanted to work with the sound of

that. I heard the story when I was in Suffolk about the sunken bells

of the medieval city of Dunwich, which was inundated by coastal

erosion, in a huge storm. But the fishermen still tell the story that

they know Wendy weather is going to be bad of that part of the coast.

They can hear the bells from Dunwich beneath the waves, and that

caught my imagination. I wanted to work with that. I spent time

recording on the Suffolk coast. also recorded the sounds of the

incoming and outgoing tide. I want to turn represent how that

landscape is being eroded and sculpted every day. I produced a

piece of work which reflected that. It was called Longshaw drift. It

concludes by hearing the bells tolling under the surface of the

sea. I am on Cape Evans in Antarctica. The sound or quietness

here is almost below the threshold of this equipment. I don't think

there is any other place on earth as quiet as this, and there is

certainly no noise pollution here. I think down below, the sounds they

would have heard are much the same as I can record today. The sound of

silence above ground enables Chris to record the actual noise of the

planet itself. You get a sense that this is not some inert silence. It

is actually heaving with life, and literally straining and groaning to

make this very slow journey across the rocks into the sea. The sound

is actually inaudible to the human ear, just as the movement of the

glacier is invisible the eye but speed them both up and they come

Frozen Planet took more than two years to film, so the crew

inevitably needed lots of stories to keep each other entertained.

Chris has extraordinary discriminating ears. For example,

he maintains he can tell the difference between the sound of

waves in the Pacific, and waves and the Atlantic. The fact is that we

don't know whether he is joking or not! And though Chris has travelled

the world with David Attenborough, he still regards the Suffolk coast

as a special place. There are places in Suffolk of which there

are few left in our overcrowded, noisy British Isles. But there are

places, such as the place where Constable painted, were you can go

and get some sense of tranquillity, although noise pollution has

invaded many of those corners. If you listen carefully, there are

great places. You need to be seriously patient to do a job like

Chris's. But is it for us. See you next week. When I will be back with

the story's. Next week: We revealed how using

false ID to get into a nine live can ruin your future career. Well

farmers have to choose between growing enough food or protecting