21/11/2011 Inside Out North East and Cumbria

What's the best way to clean up our streets? I've a few pointed

questions. Why did you put it down, then?

Let's find a bin. Just there, just there. OK. And while we are at it

have Sunderland discovered the way to clean up footballers' antics?

What does he really need from you guys? Who said love? Yeah, he loves

you. And the Inside Out job seekers go

back to the classroom in their hunt for work. Lots of jobs I have had,

you have never needed to do maths. It's like when you say two pie R,

what is a pie? Something you'd eat. Stories from the heart of the North

East and Cumbria, this is Inside Tonight's programme comes to you

from the spectacular Lumiere Festival in Durham, which looks

fabulous. But imagine how this view would be ruined if it were covered

in rubbish. Cleaning up our litter reportedly costs us all here in the

North around half a billion pounds a year. Money that cash-strapped

councils can ill afford. So, does Three Northern towns trying to

become cities. Trying to deal with one problem. It's like a bomb's

gone off, really, sometimes. Disgusting, everything is on the

floor, chips, sickness, gravy, grease. The British are the fattest

people in Europe, they just cannot control themselves. And they do not

care about the public space. Councils in Doncaster, Bolton and

Middlesbrough have told us that picking up litter is a waste of

money. It comes out of your pocket. And if you thought it was not a

problem, well, take another look. Every place has a different tactic,

in Doncaster they will hunt you down, then nab you. I am Doncaster

Council's enforcement team, I need to speak to you as well, please.

You both dropped your litter. is possibly the toughest council in

England when it comes to litter enforcement. If you drop litter,

then you get fined for it. �75 for littering. Paul Scarborough and his

colleagues actually have targets for the amount of fines they hand

out. Because they say being all nicey-nicey just doesn't wash.

Really, we have got to be in a situation where we have got to have

teeth. And the �75 is the teeth. And they do it because they'd

rather not spend money from increasingly stretched budgets on

picking up our rubbish. In England alone, local authorities spend

every year over �880 million on street cleansing and that's money

which obviously could be much better spent on other things.

Doncaster would have �3 million every year to spend on other things.

Across the Pennines in Bolton, litter costs �2.8 million. In

Middlesbrough, they don't know the exact cost but the council takes a

totally different tack. They focus much more on changing people's

behaviour And if that doesn't work, well, they tell you off. Will the

man in the black jacket and the grey pants please pick up the

litter. You are being monitored by CCTV. Five years ago, talking

cameras were brought in. I do think it works, we do have 21 cameras so

that covers a lot of ground and a lot of people, so they do pick up

the litter. Have you ever seen it work? Yeah, we have got some

footage of a lady, actually, who, on a night out, has ripped up a

Yellow Pages book. The talking camera spoke to her and asked her

to pick up the litter and she went back and picked up every piece and

put it in the bin. In Doncaster, they find fear works better.

they are caught, they will be fined. And therefore, we hope that it is

in the back of people's minds that it could be them who is caught next.

That is why the zero tolerance thing works. But not with everyone.

I flicked my cig, and then they have ended up fining me and making

me do a litter picking course. It is this Government's way of making

easy money. So they can sit on their casts and get paid for other

people's mistakes, which is how the Government works. In Doncaster,

last year, they raised a cool �120,000 in fines. Compared to

�6,000 in Bolton and Middlesbrough, just �250. I think what we have got

is a measure of success, because we do not need to fine people. So you

do not worry that Doncaster is raking money in for the Council and

you are not? Is Doncaster cleaner than Middlesbrough or not? Well, no.

But litter is such it tricky issue, even campaign groups are arguing

about it. It is a British institution, Keep Britain Tidy,

based in Wigan, has been around for 50 years. But now a new band of

litter activists say continuing to fund it is throwing taxpayers'

money in the bin. Their campaigning just has not worked, and if you ask

me to provide evidence of that, I would say, well, there are streets

like this all over England. John Read launched Clean Up Britain this

year with the help of celebrities. Litter is a big issue in this

country. It has grown in 500 % in the last 20 years. Now, you would

not throw litter in your own house, you would put it in the bin. They

are a group of private individuals who have got together with a range

of professional skills, totally on a voluntary basis to run this

campaign. And by saying Keep Britain Tidy is failing, they have

caused quite a stir. It is disappointing to be attacked, we

campaign and try and get things on the media as well, so it does seem

a bit daft to try and set up something which is setting up

against us. But that is what they have chosen to do. But Keep Britain

Tidy's campaigns, like this, are part funded by the taxpayer and on

top of that they ask councils in towns like Doncaster for even more

money. Can we afford it? In Bolton, they are already feeling the pinch.

Unfortunately, the cut backs and everything that we have had, it has

deteriorated. Because of the workforce, unfortunately. We are

actually trying to make sure that people do not drop litter in the

first place, it is a mind change that we need. When we had areas

that were exceedingly poor, especially in the North of England,

people always used to go out and clean the street in front of their

houses. It did not stop that pride in where they lived. Where did that

I wrote a book about litter and the meaning of litter. It is a symptom

of the breakdown of our society in which people do not really have

close social relations with each other. They do not even eat

together, except in the street. So, if you look at the rubbish here,

you can see quite a lot about what we have become. Look at this, we do

not live in the Sahara, nobody needs this, you do not need to

rehydrate yourself every few minutes here. I can tell you from

clinical experience, that the people who drink this stuff are

alcoholics. So, you can see all along here that there are quite a

few alcoholics who have come along here and they drink in the street.

It is not an urban problem alone, and in fact some of the most

disturbing things about the litter is the way that it is distributed

along rural roads. Here is one random stretch of a rural road near

Middlesbrough. Look closer. Even if you think littering is wrong, dare

you intervene? Evren Anil confronted two teenagers for

throwing rubbish into his sister's car in Crystal Palace. He was

punched in the face and he died from a head injury. And this year,

a man in Manchester was assaulted after challenging a gang. The thing

is, if we see somebody do it, what are we supposed to do? Does it take

guts to tell people off for littering? I do not know if you

noticed, you dropped some litter just there. A fag packet. Oh, yeah.

So, why did you do it? Go on, just tell me why. It is a habit. Are you

going to stop it? I am, yeah. Cheers. Why did you put it down

there? You have just put it down there for somebody to pick up. Well,

I know you are sorry. So, let's find a bin. Just there, just there.

It is embarrassing, isn't it? It is embarrassing.

Most people, when you tell them about it, they know they have done

wrong, and they put it right. But they have done it, haven't they?

If councils did not pick up litter, then who would? Well, Middlesbrough

and Bolton councils have accepted our challenge, not to clean the

streets to see what would happen. The question is, do we really want

to keep Britain tidy? Bolton agreed to leave 100 metres of a town

I am shocked, and I think the majority of people who see that

kind of litter were quite shocked at what they saw because normally

that would have all been cleared away in the early hours. We asked

But in Middlesbrough, it is going to be a much tougher job. The

council left one mile of its busiest road uncleaned for a whole

weekend. It is disgusting. Loads of plastic bags everywhere. Crisp

packets. Fag packets. Maybe they should have come at eight o'clock

in the morning, it is a bit too late. Would you say that actually

it damages your business? Definitely. Because after a period

of time, the path here is so dirty, I mean, every so often I bring the

jet wash to wash it ourselves. Cleaning our own bit of the street

might not be a bad idea with And in this one Middlesbrough road,

we collected 26 full bags of rubbish. Food for thought? One of

the things I say to people is next time you see somebody dropping a

crisp packet on the floor, just imagine that is them dropping your

five pound note, because you are paying to pick it up.

Now, if you have ever tackled someone who you have spotted

dropping litter, I would love to know about it. So why not tell me

Last week it was announced that Alcan in Northumberland is to close

with a loss of more than 500jobs. They, of course, will be added to

the unemployment statistics for the region, which are already running

at a 17 year high. But the stats are about more than just numbers.

We have been following a group of people from the North East and

Cumbria, to find out what it is Obviously, it has been very

difficult trying to find a job, even though I class university as

experience in my working environment, a lot of companies and

galleries want experience in the field. After completing a textile

course at the University of Cumbria, Amanda is hoping to get a job using

her new skills. I always knew it was going to be hard, unfortunately

the recession made it harder. Amanda is working on some of her

designs to sell online but is having little luck in getting her

dream job in the textile industry. You graduate, you do all this work,

and somebody tells you you have to work in a Booze Buster. I just...

It is a lot of work to just give it up to do a job you do not want to

do. I would like a job that I could at least put some of my skills

learned at university to the test. Just really using what I have been

I am now on carer's allowance, I am looking after my mother full-time.

I have just done those holes in the fence, as well, you know, where she

usually sticks her head. Curiosity. Then again, she is a woman, I

suppose. She is going to do that. Since our first report, Stephen's

circumstances have changed. His mum now needs help around the clock, so

he is her full-time carer, but he would still like a part-time job.

That has dramatically changed my prospects of looking for work,

although I am still looking for work. Go to Finnieston, see if you

can get a job as Father Christmas, because you are well on the way to

it with your beard. Do not forget that I have got the stomach as well,

now. Oh, yes. Stephen's benefits are now �55 a

week and he thinks his age is working against him in the job hunt.

He is finding it hard to remain positive. My overriding factor in

looking for work at the moment is despondency. Emptiness. I am not

getting anywhere, I have tried incredibly hard. I have tried to be

as enthusiastic as I can be. But there comes a time when you just

cannot give any more. He is now trying to get some voluntary work

to fit in with looking after his mum. But even unpaid work is hard

to come by. When you think about it, because of the amount of people out

unemployed, and because we are supposed to be living in the Big

Society it is incredibly difficult to even get voluntary work.

I have just got 66 pence in the bank account and obviously I need

to buy some food. Last time we saw Letricia in October life was a real

struggle. This is my cupboard at the minute. No nothing. Would have

been nice to have spaghetti, I have not had spaghetti in a long time,

but spaghetti is 80 pence a tin. So, no spaghetti for now. She left

school at 15 with few qualifications, so, today, she is

back in the classroom to catch up. Two left, then, yes? Perimeter and

area this morning and volume this afternoon. If we get that far. All

right? When I went to go for jobs, especially like work through the

job centre and places like that, all civil service, you have got to

have GCSE English and maths. I need the maths now to get a good job.

Letricia has been out of work for two years. I still want a job. That

is the main thing. I do not want to be on the sick, I do not want to be

on jobseekers, I would like a job. And this is what this course is

about. Me getting confident enough to go and do the literacy and

numeracy test and know that I can answer every question on that piece

of paper. She has been applying for different jobs, but no luck so far.

There is no point thinking, oh, I am not getting out of bed today, I

cannot get a job. You have got to think, job centre today, my job

might be there just waiting for me to find it. I have got 16 years

left in me and good years I hope, you know. But I need, I just need

help with a job, really. When I first came into the class, I did

not want to be here, because maths and me, it is like when you say two

pie R, what was a pie, something you eat. Kath is also grappling

with some numbers. I have done 2x5 first, because they are the whole

numbers. Most of the jobs I have had, we have never needed to do

maths. The till has always done them for you. You put the money in

and the till gives you the right change. So, if the computer ever

breaks, I would not be able to use my brain. I can now. She has been

looking for work for 18 months and in the meantime surviving on just

over �100 a week in benefits for her and her teenage son. I have had

a few bad weeks and a few weeks. When you are looking for work, it

is really, really hard. It is like, some mornings youthink to yourself,

I do not want to do this again. Like, this morning I got up because

I went to a funeral yesterday and you think to yourself, life is so

short. You must get on and do as much as you can. You do not realise

until you look at the telly, you think everyone is in this situation

but we will get out of it, we have got to. Kath has been shortlisted

for a number of jobs and is hopeful, if she can just get to the

interview stage. If you get somebody face-to-face it is better

than paper. Because if you can get them to tell you what your

experiences are, what your life has been like, and how you can bring

something to the job, you cannot whisper that on paper. And you get

such a lot of people which are really good with grammar and words,

they cannot do the job. When I can go out there and do a job but I

might not be as good at selling myself on paper. We seee them

application after application, filling them in. And Letricia is

the same, Kath is the same, I have been unemployed, you know how hard

it is to get the rejection and build yourself back upbut we see it

all the time, day in and day out. And the good thing we have seen

this morning, one person in the group has just got a job, so that

was a really good start to the day. Back in Carlisle, and Amanda has

had no joy with a full-time job. And so is now looking for Christmas

work in shops where most applications have to be done online.

I believe, if they spoke to me and saw me in person they would find

out that I know what I'm talking about, I have done thisfor a

considerable amount of time and despite how good technology may be,

number decomposed to meeting the person, like the person in person.

So... I just, I do not agree with it, I think it is a fast way but it

does not always work out, unfortunately. Especially for me.

The quickest response I have seen is H Samuels, as soon as I clicked

the complete button, I got, regrets to inform you, do not successful.

Which, at that point, I realised, well, that was a waste of time. You

clearly could have just told me that from the beginning. Stephen is

still on the hunt for some voluntary work and his luck might

be about to change. His last paid job in April, was here at the

Gateshead older People's assembly. We should be getting news about

some volunteering bits and pieces that are coming up, based

aroundfocus groups and consultations, so, if you are

interested in that, I would certainly let you know as soon as

we know. I will be delighted to do to any kind of voluntary work, and

particularly because I have got a certain affinity with the Gateshead

Older People's Assembly and they have always looked after me well.

So, if there is anything that does come up, I will be grateful if you

could keep me in touch. It is great to be able to do any kind of

voluntary work. I am always wanting to offer and if that is going to

help me get into employment, paid employment, that has got to be a

good thing. Since we started filming in the summer, two out of

our eight job hunters have found work. And, sadly, there is one more

bit of news. The family of 20-year- old Chris Sutherland, who we have

been following on his job hunt have been in touch. They have told us

that Chris has died, following a bout of glandular fever. Our

thoughts are with his family and friends.

These days, the behaviour of some of our footballers, is as likely to

land them on the front pages as the back pages. But we have been given

exclusive, behind the scenes access, to see how one of our Premier

league clubs hopes to change all that. Making sure that tomorrow's

stars make the headlines for all the right reasons.

The English Premier League, the richest, most glamorous domestic

competition in the world. But it has got a problem. On and off the

pitch, our top players are continuing to make headlines for

the wrong reasons. There is a tabloid obsession with their

lifestyles and conduct that keeps bringing the game into disrepute.

Now, as you know, footballers like popstars, probably even bigger,

Front Page, back page. They are distancing themselves from where I

believe football should be, which is for the working class man.

are role models to their friends, to their sisters, to their brothers.

But football is fighting back. And leading the way. Welcome to

Sunderland football club, where education and the game go hand-in-

hand. We want to instil, into these young men, the life skills, the

other personal skills which you Outstanding, son! At Sunderland's

Academy, it is a strict regime of the pitch as well as on it. Here,

it is all about teamwork and respect. The club has no room for

big-time Charlies. If we have a primadonna who somebody thinks is a

little bit better than the other boys, we are quite upfront, just

sort of saying, these are the rules, these are the regs, if they do not

want to buy into that, then we do not buy into them. The one thing I

have been very, very fortunate, here, is having not had to meddle

in the Academy side of the club at all, because they have got very,

very good standards. Hi, guys, how is it going, all right? You having

a good time? How are you doing, what is your name? This is the

start of a small revolution and Sunderland football club. The

Academy has invited lifecoach, Maurice Hepworth, to take a series

of classes with some of the under 17 is. He is the ideal man for the

job, because he used to play for Sunderland himself in the 1970s.

One of the things that impressed me very much about Sunderland was the

fact that they cared so much about the actual values, behaviours and

attitudes of the kids who come here. Because it is not just a case of,

can he play football? There are lots of other values that matter to

Sunderland football club to bring that player in. And I think that is

important, it is important to life that we get back on track in terms

of what our values mean. What do values actually mean? Respect for

your father and mother, love for your parents, love for your sister,

for your brother, respecting other people. And just good manners.

bought a different side to it, he had different views on things and

he got us to think about things in different ways. I enjoyed it, I

think most of the lads did. Football is not life, you know what

I mean? Sunderland concentrate a very lot on the education side of

things. Anyone can get an injury, break your leg or something, you

need an education to fall back on. Have you heard of a vuvuzela?

NO SOUND COMES OUT. THEY LAUGH. one thing that I like about him is

just may be the way he presents it. I just think it comes across with

real feeling, real understanding at a level the players know what he is

talking about. I chose my attitude for the rest of this day. With

Maurice on board, the club hopes to generate better role models,

players more able to deal with the pressures and temptations that, the

modern game. In the general press, footballers get a bad image but

there is no reason why they cannot act responsibly. So it is important

to us that when they are away they interact with the general public in

the correct manner. In this day and age of football, we hear

footballers for the wrong reason. There is still a lot of very, very

good ones. The work that they do here is still, and I have to say we

try and do everything properly. is from France, he has come all the

way over here. What does he really need from you guys? Support.

said love? Is he right? Yes. He loves you. The whole session, it

just made us realise how privileged we are to be in a position like

thisand we have just got to take the bull by its horns, so to speak,

and give it everything you have got. Positive attitude. Positive

attitude. I really enjoyed this because I think about to put words

on feelings and I really enjoyed it. But they do not just work on

feelings. This is to help you obviously bond a little bit more.

It is a bit of a competition. What you are going to do is build two

towers. If you put them like this, then put that one over there, and

This team are the winner. Well done! If we can look them eye to

eye and say, we have put you in touch with this menu of development,

I think we have fulfilled our responsibilities. How they choose

to act having had that programme is something which we hope they will

see as being very important as In the last few years, academies at

other Premier league clubs have started to wake up to the need to

teach life skills. And despite the flurry of recent bad headlines, for

some, it is already reaping dividends. They now fully

understand, and I think what they fully understand is what is

expected of them, not just on the pitch, but also of the pitch. You

will get one or two who obviously trip the light fantastic and cause

all sorts of problems. But slowly but surely, I do think, and it has

taken a while, but I do think the penny is dropping, or maybe has

dropped, for many of those players, certainly. And now the Premier

League is going even further by following Sunderland's league.

has asked Maurice to tackle the problem of the academies at all 20

clubs handling some of England's's most exciting young footballers.

What am going to be teaching them is life skills, personal confidence

in their own ability, their attitude, but also managing their

reputation and their expectations and taking them from being a used

Success for me in five years time would be to be able to look back

and look at some of those players who have come through the academy

system, who have made first in football, and, I think, for me it

is looking at them as rounded individuals. Individuals who are

not just self-centred about themselves, individuals who care

about people, individuals who care about their teammates and

understand what life is really Almost time for us to go now. But I

could not leave you without an extra chance to see some of the

magnificent Lumiere Festival here in Durham. It has certainly been a