27/02/2012 Inside Out North East and Cumbria

They to have a real knock-on effect we do a lot of weddings of the

hotel. If the if we can do these days, the go elsewhere. If people

council, the cannot go cap in hand to the wedding party.

Japanese tours often start in Edinburgh and end in London. But

this summer, hotel prices in the capital are up to six times higher.

One operator who normally brings 5000 Japanese in July and August

told me that they have no tours planned during the games. On the

lake, that means lost business. We have had cancellations of parts of

the series from some of the inbound operators. We wondered whether that

was going to happen, but now the cancellations have materialised.

When the council, are they telling you for sure what is happening?

we see that there -- that the series that clashes with at the

Olympics have been cancelled. London is an integral part of the

tour and they cannot get hotel bookings. Other woman, it is

several 1000 bookings that have been cancelled. But it is a bit

difficult to quantify. It is OK to measure the bookings that have been

cancelled, but it is harder to estimate that bookings it never

materialised. If you are a Japanese visitor, this is the place to come.

It is a hilltop farm near Hawkshead, the home of the to exporter. Every

year, Japanese tourists come here to emerge themselves in this world.

It is our number one market by a long way. It comes down to one

things, their books. The Japanese use these books to learn English.

We have poured generations in Japan who wrote stories from there. It

prevents a beautiful picture of Britain, very picturesque, very

traditional. It is what people imagine the Lake District to be.

they do not come, what will happen? It will be a challenge for us. It

will be one of the things that we are looking up at the moment. But

the way that the group's work, they start to cancel as we are closer to

the time. -- Groups. Despite the uncertainty, John things up the

Olympics will benefit the lakes. is a bit of a risk for this one

time. But the whole of the world will be looking at Britain and the

benefit for us there is really enormous. And that is the message

that the government will try to put out when the Culture Minister kicks

of the Cultural Olympiad. If there is one message that I hope everyone

takes away from this morning, it is that next year, it is going to be a

once in a lifetime opportunity to promote business in Cumbria and the

north-west. Every bit as much as it is to promote what London has to

offer. But not everyone agrees. Despite a big push from the

government to encourage us all to fill the gap left by Japanese

tourists. But to advertise on the government's website, you have to

drop your price. It is like asking Harrods it to give a discount

during the one up to Christmas. It is biased towards the big operators,

and they do not operate in the leaks. The lakes consist of private

operators. -- Lakes. Many businesses are already producing

those kind of deals as part of their normal marketing strategies.

They will have special offers on one particular parts of the day or

parts of the year. We are asking them to take those existing things

that they would be doing anyway am joined with the government in a

Countrywide marketing plan to harness the opportunities of the

Olympics. This is the most important time of the year. It is

going to cost my hotel tens of thousands. We know that. And for

the legs as a whole, it will cost millions. -- Lakes. Not everyone is

a pessimist. Stephen went to Japan to market his company. It is good

to Dr them debate. We cannot just sit in the Lake District and wait

for them to come. -- it is good to talk to them direct. He has some

practical suggestions for would-be tourists. Come through other

airports in Europe. Come through Helsinki, Amsterdam, Paris. And

come into regional airports such as Manchester, Glasgow, Edinburgh. We

have definitely got some business coming through a regional airport

are rather than coming in through London. It is clear from my travels

through the legs that there already have been some Olympic losers. --

Lakes. It will only be after the Games are over whether there will

be commiserations are celebrations Still to come to light. The soul of

the River Tyne. As you have never heard it before. I the sounds will

be affected by what the public decide to do. It is a collaboration

between the river and the people as to the type of sound created. It

None of us want to face it. Writing a will it does seem rather dramatic.

But as well as thinking about what happens after we die, perhaps we

should consider how we shuffle off this mortal coil. Chris

passionately believes that if we Death touches everybody's life at

some point. In that sense, everybody has a story. My story

would be a I lost my own mother to cancer about 18 months ago. She

died at home which was her choice, surrounded by the people she loved.

I am quite passionate about about that, that people should be given

the power to make those choices. I have heard that there are a number

of schemes in the north-east which are setting out to allow people to

do that. I am hoping to find out more about that during the making

of this film. Why spend your last days crime? -- crying? I want them

to be happy and fun and having a laugh at. It was quite shattering

when they told me. I still do not think it was me that they were

talking about. Linda has that lethal bacteria and her lungs. She

could live for years, but then she could die any time. A I have

planned my funeral. Right down to all the details. I have picked my

own music. An eco-friendly coffin. Any particular reason? I'd of that

brand. How is it helping you to do all this? My grandmother did not

want what she got when she passed away. And they do know what my

children to do all this. Basically, it is selfish. It is about control.

What do you family bit of it? said to do what I want. I cannot

believe how flag she is. But some of the more unusual requests had

been a possible because of a pioneering scheme on Tyneside

called a good death. I'm Jeannie Penman. I work for Home

Group which is a social housing provider and they are running a

pilot. Basically, we are here to support people on practical and

emotional issues so that they can remain at home until the end. What

kind of people do you work with? The referrals come through Macillan

and it is people at home who are struggling. It's nice to know that

there is someone there who can help you with almost anything. Sometimes,

people forget what the person sounds like when they've gone.

Jeannie got me a dictaphone so that I could leave some messages for my

daughter. She arranged for me to meet Boyz II Men backstage. Really?

Yes. And did you spend some time with them? Yes, about 10 to 15

minutes. I made them late for their concert! For this new pilot project,

funding is tight. Jeannie is the only worker on it. But she is

gaining new clients all the time. was diagnosed in 2001 with bladder

cancer. They gave me a 40 per cent chance of a five-year survival.

I've lived over ten, and not doing too bad. I got referred to Jeannie.

She is getting us a new bed, which is absolutely fabulous. It means I

can actually go to bed and be comfortable and get a full night's

sleep. Little things that people take for granted that we can't

afford. It is unbelievable. We didn't know that was there. That

helps. Alan and Anne were actually homeless for a time. Cancer can

also lead to extreme poverty. Jeannie's project tries to give

more people the chance to stay at home. If somebody is emotionally

feeling in a better place, they don't need to turn to picking up

the phone and going into hospital because it's easier. My needs are

catered for. In a practical sense, it will save money. Yes, hopefully

everybody wins. The individual gets their wishes and basically they are

not wasting their time going in out of hospital when nothing can be

done. When you talk to people like Linda and Alan, I think the work

that Jeannie does has a massive impact on their lives. When my

mother died, we as a family did most of that. A common theme seems

to be to empower people to make their own decisions. But what

happens if it goes the other way? If people don't get what they want

when they die? My dad requested that if his heart stopped, he did

not want it restarting and he wanted to end his days in familiar

surroundings, in the care home was his home. He had made his wishes

pretty clear, he even wrote them down on headed notepaper. But when

he collapsed one day, it all went wrong. When the paramedics arrived,

for all it was recognised that his heart had stopped, they did not

recognise the document that my dad had. He had a tube down his throat

and was being whisked away. When they got to the hospital, it wasn't

a sudden event, he took a couple of breaths and passed away. Because my

father was dead, he had to be moved somewhere else through A&E, had to

put an oxygen mask on and pretend he was alive and still. I can never

forget how that made me feel. Just the trauma around it was so

unnecessary. That clouded the rest Has think what came across was just

how long after it was anything we forget what an impact it has on

families. You should be celebrating the life of the person rather than

regretting what went wrong. Luckily, when it comes to dealing

with death, you could say the North East is the most progressive region

in Britain. What we want to say, is given the

choice and death is normal, it doesn't have to be a medical event.

It doesn't require tests, tubes, drips, and for most people they're

more at home in their own environment. With their family

around them, with their dog with their TV in their own social

setting. Coming into hospital takes a lot of those things away.

Dr Pugh has been working on a groundbreaking document called the

Good Death Charter. It's about giving people more control over

their life and death but also break taboos.

It's a normal event. We want children to be seeing loved ones

who are dying, not afraid to see relatives. To go and see grandpa,

who's still grandpa, even though he's ill.

This month, a pilot project's begun. It's the first of its kind in the

UK, called Deciding Right. Patients in the North East can write down

advanced decisions about their treatment, on a form everyone from

hospices like St Oswalds here, to hospitals, will recognise.

Sometimes choices are ignored or sidelined and that's ignoring

people's rights. There are a number of patients that

are suddenly empowered, because they can make decisions they know

will be legally binding. Doctors are also referring patients here.

It's another first. Lega Care is a charity in Ponteland, giving free

legal advice to people who are dying. It is reducing the time that

the doctors and nurses are having to spend on legal issues, and

letting them concentrate on patient care. We are desperately in need of

more solicitors and more help so we can open the gates wider.

When Peter Ridden became terminally ill, he thought his employers were

trying to get rid of him illegally. Meg took on his case. She fought

for man and he fought back. The to the company involved to a tribunal.

All he wanted was an apology and he got it. That is what he wanted. He

got one. I am delighted to think the North East can give people more

choice, more dignity and be able to live their lives any more fool way.

Did think that something of use will have come out of this there

will have been some purpose to it all.

They call these statues the conversation piece' and somehow it

seems like a good place to end. I don't think we like to talk about

death. But it is an inevitability. Everybody will die. If you have

everything you need in place, it can help. So one passing away

should not be maudlin. I would recommend everyone to do it. Life

is a journey and the final destination will be your death, but

you can have a hell of a time getting there.

The River Tyne, one of our most iconic rivers.For centuries we've

relied on it for work, even life, harnessing it's power and natural

resource. And now you can experience the waters that ebb and

flow like you have never heard it before. The project has been in the

making for three years and it's going to be quite a spectacle.

Believe it or not you're listening to the Tyne. The whole idea based

on the Tyne came from the idea of how did it affect the waterways

have affected other regions and how the regions changed over the years,

and industry has moved on. And this famous river is the star in a very

unusual arts project and you will be able to sample and mix the music

it makes. Because it is interactive, at the sounds that are created will

be dependent on the public, so it is an interaction of people and a

natural flow of the river. This is how the Tyne will sound. And this

is where the musical journey begins. FLOW"as it's known has been three

years in the making the large floating musical instrument is

being built here in Amble. This is the first time in 20 on Cheers we

have been asked to do this. We have never produced a structure like

this with the art in Florence or the water wheel. Hong Think of it

as mad music laboratory housed in this structure Clip Nick new

Timelapse. Sure I think it will be a real life for everyone. The half

million pound project is celebrating the Olympic Games this

summer- part of the Cultural Olympiad- and it's provided much

needed work for the yard T1 01:12:40 it was very important that

we got this task, we unfortunately have been affected by the downturn

in business and the recession, it was important that we brought the

project to the yard and it has maintained employment throughout

the winter for us. The centrepiece of FLOW is an enormous water wheel

to harness the power of the Tyne. Fills one's the axle as in place,

the Ket will come together almost like a Meccano set. But what of

beer will power these willing workers. The sounds are generated

from samples throughout the River Tyne cycle. This one measures

demand in the river. The scanning the water and looking for little

particles of months. The more particles ago through the laser,

the more noise they create. This device will measure the salt level

in the river. This control panel means that the audience members

will be able to change the duration of the notes a third instrument

will create sounds from the bubbles of the River Tyne. We have got be a

traditional re created below, but if I push this. What of the things

we were looking at was harnessing natural energy. Of this there, it

is part of the Olympiad and it was great to be able to tie these

things together. Before daybreak, it makes it out of the shed. She is

on the water for the first time in the dark. A few weeks later and it

is really coming together. On the guys know what has to be done and

the guys have got a plan together. We have positioned the first bridge

deck in position on the outer hall. We are putting the bolts into place.

It is quite difficult with the movement of the two structures.

far, so good, but now for the tricky bit, dropping the wheel into

place. There are weather is perfect. I do not anticipate any troubles. I

do not anticipate any trouble, but anything could happen! That we

always the tons and is too heavy to drop right then. A few last-minute

adjustments are required. The axle is slightly too long, but

fortunately we can lose a bit of length quite easily. Hopefully,

But then we all jobs in perfectly. It is just great to go from a

sketch to all the different versions which have gone through

and with all the different people who have been involved with

different ideas and processes, to see this come to fruition, it is

very exciting. The building is now complete and the instruments are

fitted into their new home for. There is just the small matter of

calling her up the River Tyne time. The only thing that may be against

us could be the weather. But then, she will be able to sing the noises

of a river to those visitors on board. If think it will be a

remarkable experience at all fled it will represent the river, give

it a sonic representation that people do not normally get. To find

out exactly when Flo will be in position on the quayside, stay in