Browse content similar to 05/03/2012. Check below for episodes and series from the same categories and more!
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Hello, I'm Tony Livesey. Tonight, we are in Rochdale and we will find | :00:04. | :00:10. | |
out why this famous industrial town has been getting such a bad press. | :00:10. | :00:12. | |
On tonight's programme, dealing with Post Traumatic Stress Disorder | :00:12. | :00:20. | |
in our troops. Extremes sweats, screaming, shouting. It was like | :00:20. | :00:26. | |
being electrocuted. My arms and legs are lashing out. | :00:26. | :00:29. | |
Broadcaster Liz Kershaw returns to her home town of Rochdale to see | :00:29. | :00:33. | |
why it has been making headlines. If we are being honest, Rochdale is | :00:33. | :00:38. | |
a bit of a dump. Under why the Olympics could be bad | :00:38. | :00:43. | |
news for tourism in the Lake District. It is going to cost my | :00:43. | :00:48. | |
hotel tens of thousands. It will cost the region as a whole | :00:48. | :00:58. | |
:00:58. | :01:08. | ||
A film-maker from Cheshire is making a movie to raise awareness | :01:08. | :01:10. | |
of Post Traumatic Stress Disorder, suffered by soldiers returning from | :01:10. | :01:18. | |
war. Filmed across the region, it is based on a true story. Last year, | :01:18. | :01:23. | |
around 4,000 UK troops were diagnosed with mental health | :01:23. | :01:27. | |
problems and shattered emotions and fearful nightmares are nothing new | :01:27. | :01:37. | |
:01:37. | :01:44. | ||
A century ago, it had no name. As the horrors of the First World War | :01:44. | :01:54. | |
:01:54. | :01:55. | ||
unfolded, medics began to realise that wounds were not just physical. | :01:55. | :01:57. | |
Psychiatrists, overwhelmed with patients who couldn't walk or talk, | :01:57. | :02:03. | |
had to accept there had been mental trauma. They called it shell shock | :02:03. | :02:05. | |
and treated 80,000 cases. But a ceasefire doesn't always mean the | :02:06. | :02:13. | |
end of a soldier's suffering. 100 years on, and a new film is trying | :02:13. | :02:15. | |
to raise awareness for the condition known as Post Traumatic | :02:15. | :02:20. | |
Stress Disorder. Max is up there sobbing his heart | :02:20. | :02:28. | |
out. Baby, this isn't you, this isn't the Ben I know. | :02:28. | :02:31. | |
The film has been made by actor Scott Ryan Vickers, who used his | :02:31. | :02:36. | |
own house in Poynton as one of the locations. I've left my mark on the | :02:37. | :02:41. | |
house. This is the scene where I had to break in, smash the door | :02:41. | :02:45. | |
down. I put my foot through the window, so had to get that repaired. | :02:45. | :02:48. | |
Scott has personal experience of PTSD and wanted to make a hard | :02:48. | :02:55. | |
hitting film. He spent two years writing the film which is called | :02:55. | :02:58. | |
Advance to Contact. That is a military description for engaging | :02:58. | :03:01. | |
the enemy. He plays Ben, a former soldier who can't settle into | :03:01. | :03:05. | |
civilian life. His own experience of stress and PTSD was the catalyst | :03:05. | :03:12. | |
for the project. My sister died when I was 18 or 19 and it affected | :03:12. | :03:16. | |
me in a very strange way. I wasn't affected immediately. I felt kind | :03:16. | :03:26. | |
:03:26. | :03:26. | ||
of just very empty. And then gradually, for the next couple of | :03:26. | :03:30. | |
years, I started to get depressed. I didn't know why. It stops you | :03:30. | :03:34. | |
doing normal things. The only way I can explain it is your mind kind of | :03:34. | :03:38. | |
turns against you. And Post Traumatic Stress Disorder can be | :03:38. | :03:47. | |
Eddie Edwards from Preston is a former Para, who served tours in | :03:47. | :03:52. | |
Northern Ireland, Bosnia, Kosovo and four in Iraq. He's lost close | :03:52. | :03:58. | |
friends, seen colleagues blown up. And he's survived so many hostile | :03:58. | :04:03. | |
encounters, he believes, if he'd been a cat, he would now be dead. | :04:03. | :04:07. | |
At the time, you don't acknowledge it. You try to distance yourself | :04:07. | :04:11. | |
away from the actual incident. But at the same time, your training | :04:11. | :04:16. | |
does kick in. You just go as a robot, sort of thing. You know what | :04:16. | :04:21. | |
you've got to do, when you've got to do it, how you've got to do it. | :04:21. | :04:27. | |
So you'll crack on, do the job. And then when you get five, ten minutes | :04:27. | :04:30. | |
head down, that's when it starts. Like sitting back thinking, I've | :04:30. | :04:34. | |
just done this or just done that. Been here, seen that. When he | :04:34. | :04:36. | |
returned from Iraq, he couldn't settle into civilian life. His wife | :04:37. | :04:41. | |
Becky noticed the change immediately. I met Ed, a happy | :04:41. | :04:47. | |
relaxing person. When he came back from Iraq, he was moody, didn't | :04:47. | :04:52. | |
want to know anything and he worried about everything. And I was | :04:52. | :04:58. | |
worried, because me and Ed had just got engaged. But I knew I needed to | :04:58. | :05:05. | |
stand by him, because I loved him for who he were. I could walk down | :05:05. | :05:08. | |
the street and see someone in their traditional dress and I have to | :05:08. | :05:13. | |
look twice. Or if I hear a bang, or if I see fire, I'm very, very on | :05:13. | :05:18. | |
edge. It's not that I see it visually. It brings back the | :05:18. | :05:25. | |
memories which makes it all real again. The majority of the town, I | :05:25. | :05:30. | |
will not go out the house. I want to be somewhere where I will know I | :05:30. | :05:36. | |
will not hear certain noises. I wear earplugs on Bonfire Night. | :05:36. | :05:41. | |
I guess it affects your sleep and everything? Yes. Sleep wise, I | :05:41. | :05:45. | |
don't think I'll ever properly get a good night's sleep again. Me and | :05:45. | :05:48. | |
my wife can't unfortunately share a bed. Some nights I'm lashing out, | :05:48. | :05:52. | |
extreme sweats, screaming, shouting. The only way to describe it is I've | :05:52. | :05:56. | |
been electrocuted. My arms and legs are lashing out, right left and | :05:56. | :06:03. | |
centre. The film also stars Sarah Jayne | :06:03. | :06:06. | |
Dunn, an actress best known for her role as Mandy Richardson in | :06:06. | :06:11. | |
Hollyoaks. She plays the long- suffering wife Jess, who knows her | :06:11. | :06:19. | |
husband needs help. It shows what the families of sufferers of Post | :06:19. | :06:21. | |
Traumatic Stress Disorder go through, especially the wives of | :06:21. | :06:25. | |
soldiers returning from the war. But it tells a positive story as | :06:25. | :06:31. | |
well. The fact that there is help out there. The fact that he gets | :06:31. | :06:35. | |
support from his friends, from his family. The fact that he gets to | :06:35. | :06:41. | |
breaking point, but there is light at the end of the tunnel. | :06:41. | :06:44. | |
Ben, we need to do something about this. You don't sleep. You're | :06:44. | :06:48. | |
paranoid. You're angry all the time. Is there the regiment or someone | :06:48. | :06:53. | |
you can talk to? What do you mean paranoid? | :06:53. | :06:57. | |
Help for war veterans is scarce. But one former soldier is changing | :06:57. | :07:02. | |
that. In offices near Chorley, Steve Pearson has set up a charity | :07:02. | :07:06. | |
called Our Local Heroes Foundation. Staff help soldiers face the future | :07:06. | :07:10. | |
and live their lives as normally as possible. Money raised by the film | :07:10. | :07:16. | |
will be donated to the charity. How did you feel after the | :07:16. | :07:20. | |
operation? Steve Pearson has also taught | :07:20. | :07:23. | |
himself to be a radio presenter. Each week, he broadcasts on a | :07:23. | :07:27. | |
Preston community station. Good evening and welcome to Hero's | :07:27. | :07:31. | |
hour. Today his guest is Anthony Cooper, | :07:31. | :07:34. | |
who was badly injured while serving in Afghanistan with the Duke of | :07:34. | :07:37. | |
Lancaster's Regiment. Anthony spent five weeks in a coma after standing | :07:37. | :07:43. | |
on a makeshift bomb. He lost both his legs at the knee, his right eye, | :07:43. | :07:48. | |
two fingers on his left hand and suffered severe brain injury. | :07:48. | :07:52. | |
section commander was stood right behind me and he got blown into the | :07:52. | :07:56. | |
river. Covered in my blood, so everyone thought it was him that | :07:56. | :08:02. | |
was injured. And then he was pretty traumatised. I think, when people | :08:02. | :08:04. | |
actually realise there is something that they actually suffering from, | :08:04. | :08:08. | |
a mental illness. Which is what it is, they're suffering from mental | :08:08. | :08:14. | |
illness, that it needs help and needs addressing. Then people will | :08:14. | :08:18. | |
become more aware of it and less likely to shun them and make them | :08:18. | :08:28. | |
:08:28. | :08:38. | ||
This Northern-based production was crewed by people who have agreed to | :08:38. | :08:45. | |
give up their time for free. And to edit his film, Scott's come down to | :08:45. | :08:51. | |
this London-based production house, who also aren't charging. Scott's | :08:51. | :08:56. | |
film runs for half an hour and will be released in the summer. It deals | :08:56. | :08:59. | |
with an emotive and complicated issue, but he believes there is | :08:59. | :09:06. | |
also optimism. It would be great if a soldier did watch it and think, | :09:06. | :09:10. | |
you know, it's not just me. And it's not all my fault. And there is | :09:10. | :09:17. | |
help out there. The conflicts of the last century | :09:17. | :09:20. | |
have also produced advances in the treatment of combat stress, but not | :09:20. | :09:30. | |
:09:30. | :09:31. | ||
Eddie Edwards is recovering thanks to counselling sessions, where he's | :09:31. | :09:35. | |
encouraged to talk about the past which haunts him. But like a virus, | :09:35. | :09:41. | |
it can spread to the people he loves most. I sat with every | :09:41. | :09:46. | |
counselling session he went through for a year. And I was heavily | :09:46. | :09:51. | |
pregnant near the end of the worst ones as well. And the stories I | :09:51. | :09:56. | |
heard, I have nightmares now and it really does affect my life. I don't | :09:56. | :10:01. | |
think I'll ever comes to terms with it. It's something that I've got. I | :10:01. | :10:06. | |
know I can't do nothing with it. I'm always going to have it. And | :10:06. | :10:14. | |
it's just life now. I've just got to carry on as best as I can. | :10:14. | :10:18. | |
Coming up, will Cumbria have to jump through hoops to survive the | :10:18. | :10:24. | |
Olympics? For a few weeks, it will be a challenge, but we must set | :10:24. | :10:29. | |
that against the long-term benefits of the Olympics. The benefits are | :10:29. | :10:35. | |
great. Over the years, Rochdale has had | :10:35. | :10:39. | |
its fair share of media attention. It is after all the town which gave | :10:39. | :10:42. | |
the world Gracie Fields, Cyril Smith and the Co-op movement. But | :10:42. | :10:47. | |
in recent years, it has been held up as a symbol of the recession. | :10:47. | :10:50. | |
Even McDonalds has abandoned its town centre. We asked the | :10:50. | :10:53. | |
broadcaster Liz Kershaw to come back to her home town to find out | :10:53. | :10:57. | |
the truth about Rochdale. I'm from Rochdale. I haven't lived | :10:58. | :11:01. | |
here for 30 years, but I still sound like I do. That's because I'm | :11:01. | :11:08. | |
proud of my roots. And I get tired of every time a chain closes | :11:08. | :11:12. | |
everyone says Rochdale must be a dump. So I've come back to see | :11:12. | :11:19. | |
what's going on and what can be done about it. Rochdale was once a | :11:19. | :11:21. | |
hive of industrial activity, boasting more than a hundred cotton | :11:21. | :11:27. | |
mills and bringing in workers from all over the world. But with the | :11:27. | :11:31. | |
demise of the textile industry came a decline in the town's fortunes. | :11:31. | :11:34. | |
As the mills closed, few manufacturing jobs were created in | :11:34. | :11:42. | |
their place. Now one in ten people in Rochdale are out of work. | :11:42. | :11:44. | |
Walking up Yorkshire street, I count nine charity shops and a | :11:44. | :11:48. | |
staggering ten pawnbrokers. Lots of the big hitters, including | :11:48. | :11:52. | |
McDonalds, have left. I can't find anyone who has a good word to say | :11:52. | :12:01. | |
about the place. What do you like about Rochdale? Nothing. Would you | :12:01. | :12:11. | |
:12:11. | :12:12. | ||
go shopping? Bury, it is far better. Why do you think Bury is more | :12:12. | :12:18. | |
appealing? I think it is because of unemployment. Rochdale it is a bit | :12:18. | :12:26. | |
of a dump. It makes me sad to hear people talk the place down. I have | :12:27. | :12:30. | |
such happy memories of spending time in town with my cousin Linda. | :12:30. | :12:40. | |
:12:40. | :12:41. | ||
I was in Boots and you were in M&S. Yes. You were a cut above me, | :12:41. | :12:45. | |
because I was in Boots. The old Woolworths was here. They | :12:45. | :12:51. | |
demolished all these shops and the entrance was here for the market. | :12:51. | :12:57. | |
It was criminal getting rid of that. Rochdale needs that. That was the | :12:57. | :13:04. | |
poshest shops in Rochdale. That was womenswear. But also, tailoring, | :13:04. | :13:12. | |
that is where my father would go and have his beautiful hand-made | :13:12. | :13:22. | |
:13:22. | :13:23. | ||
suits fitted for him. Look at it. Pay-day advance and pawnbrokers. My | :13:23. | :13:28. | |
father, honestly. It is really sad. If mice that -- if my father could | :13:28. | :13:34. | |
see that, he would be rolling in his grave. And there's another | :13:34. | :13:38. | |
familiar face just off the high street. Marjorie, do you remember | :13:38. | :13:44. | |
me? Yes. That's because your family have been in retailing a long time. | :13:44. | :13:48. | |
And your family had a poodle parlour and we'd bring Sooty in. | :13:49. | :13:53. | |
That is right. And you'll remember coming into town and walking up | :13:53. | :13:56. | |
from the bus or walking up Yorkshire Street with your family. | :13:56. | :14:04. | |
It was a social hub as well. What would you like to see the town | :14:04. | :14:10. | |
centre? I would like to see a market, I could, vibrant, busy | :14:10. | :14:16. | |
market in the town centre. It makes such a difference. As in Bury, | :14:16. | :14:25. | |
which has a brilliant market. It And Rochdale has great transport | :14:25. | :14:30. | |
links and ASDA is opening a giant hub near M62. That will create | :14:31. | :14:36. | |
hundreds of new jobs. They will not actually be making anything. That | :14:36. | :14:42. | |
was a point I put to Rochdale's MP, Simon Danczuk. | :14:42. | :14:46. | |
I was taught economics and they taught me to create wealth, you | :14:46. | :14:56. | |
:14:56. | :14:56. | ||
have to add value to roar materials. Where are those jobs? The good | :14:56. | :15:02. | |
thing for Rochdale, and something we can build on, is it has | :15:02. | :15:05. | |
traditionally had an engineering background and manufacturing jobs | :15:05. | :15:11. | |
are important. We have important manufacturing. For example, Taylors | :15:11. | :15:17. | |
and Holroyd. They are massively important at creating jobs. | :15:17. | :15:22. | |
National government have to do more to help them. They are doing. We | :15:22. | :15:29. | |
have a regional growth fund from the Government. That will help them | :15:29. | :15:34. | |
develop. Government money, regional grants, I keep hearing this, is | :15:34. | :15:40. | |
that not just papering over the cracks? A You are right. He we are | :15:40. | :15:45. | |
going to get Rochdale back where it needs to be, we have to encourage | :15:45. | :15:50. | |
private sector businesses to develop. We have a very low level | :15:50. | :15:55. | |
of business start-ups. That is compared to other parts of | :15:55. | :15:58. | |
Manchester. The council could do more to encourage entrepreneurship | :15:58. | :16:06. | |
us. Of the local colleges could do more. We have to support existing | :16:06. | :16:15. | |
SMEs so they can do better. A 326th English boroughs, Rochdale has 29th | :16:15. | :16:25. | |
most deprived. What can we do? There is no future for 17 year-olds. | :16:25. | :16:30. | |
We have to create a future for them. We can make Rochdale a destination | :16:30. | :16:35. | |
in terms of tourism and getting visitors. We have a lot to show in | :16:35. | :16:40. | |
that regard. It is the birthplace of the Co-op movement. There is a | :16:40. | :16:46. | |
lot of work to be done. I do feel we are just starting. We are | :16:46. | :16:51. | |
starting a fresh and that is helpful. We need to be more | :16:51. | :16:59. | |
realistic. Maybe McDonald's closing has been a wake-up call the town | :16:59. | :17:03. | |
needed. On the same row as Marjorie's underwear shop, Paul has | :17:03. | :17:08. | |
opened a boutique and he is heading up Rochdale's new high street | :17:08. | :17:12. | |
foundation which aims to breathe new life into the town. The council | :17:12. | :17:18. | |
are turning the space above him to emporium to give new traders a head | :17:18. | :17:23. | |
start. I could set up in here with all my clothes. That would be a | :17:23. | :17:33. | |
:17:33. | :17:34. | ||
vintage store. Possibly not! This has been taken. It will be bags. It | :17:34. | :17:38. | |
is something that is needed. We are looking at where there is | :17:38. | :17:42. | |
weaknesses and trying to build on that. Will we are looking at giving | :17:42. | :17:47. | |
affordable options and hopefully they will come here, do all right, | :17:47. | :17:53. | |
and play a bigger role in the town. This would be a great place to meet | :17:53. | :17:58. | |
and hang out. Of course. That is how high streets are evolving. They | :17:58. | :18:05. | |
are not just about retail, they are community spaces. This will do that. | :18:05. | :18:08. | |
The local authority is promising more than 1,000 new jobs with the | :18:08. | :18:13. | |
completion of the Kingsway business park. The Metrolink is arriving | :18:13. | :18:18. | |
soon and will provide to the town with a long needed public transport | :18:18. | :18:23. | |
connections to the rest of Greater Manchester. And I have got my own | :18:23. | :18:29. | |
vision. This is the River Roach which gave Rochdale its name. This | :18:29. | :18:35. | |
is just all you will see orbit. I was brought up to be proud of a | :18:35. | :18:41. | |
major feature of the centre. -- see of it. This is the widest bridge in | :18:41. | :18:49. | |
the world. It was put here at the turn of the 19th century to cover | :18:49. | :18:54. | |
the river. Think of all the destinations in the world, | :18:54. | :19:01. | |
including London, they all have canals. Imagine tarmac in over the | :19:01. | :19:06. | |
Thames. It is time we turned back Moorcock and did the damage that | :19:06. | :19:16. | |
was done to this town. -- turned back the clock. You could have | :19:16. | :19:22. | |
markets, chairs, tables, ice-cream sellers, I would turn it into a | :19:22. | :19:27. | |
place where people could meet in safety and enjoyed one of the | :19:27. | :19:32. | |
finest town centres in the world. My mum was a local councillor and | :19:32. | :19:37. | |
when I go back to the town hall, I am delighted the current leader | :19:37. | :19:41. | |
shares my vision for putting Rochdale back on the map. That | :19:41. | :19:46. | |
concrete is coming up and the river is being reopened. All that way you | :19:46. | :19:51. | |
see the concrete will be a green park. Families will want to come. | :19:51. | :19:56. | |
Let us put the pride back in Rochdale and in this borough. If | :19:56. | :20:03. | |
you were pride -- you're proud 30 years ago. That pride will be back. | :20:03. | :20:11. | |
We are driving that vision. It is happening. That is a promise? | :20:11. | :20:15. | |
Absolutely. Promise me you will come back and open it. Thank you, I | :20:15. | :20:25. | |
would be proud. Sorted. The problem has been diagnosed and treatment is | :20:25. | :20:30. | |
underway. I will see you back here in a few years' time. Do join me | :20:30. | :20:40. | |
:20:40. | :20:44. | ||
for a coffee alfresco by the river. As the UK gets ready for the | :20:45. | :20:49. | |
Olympics, times have been preparing for foreign visitors. The promised | :20:49. | :20:53. | |
boom that could go bust. In the lake District, there are real fears | :20:53. | :21:02. | |
were games could be a test of endurance for the tourism industry. | :21:02. | :21:08. | |
It is set to be a titanic struggle worthy of two great Olympians | :21:08. | :21:15. | |
fighting it out. The International Olympic Committee has the honour of | :21:15. | :21:20. | |
announcing... The beauty of the latest it versus the excitement of | :21:20. | :21:30. | |
:21:30. | :21:31. | ||
the 2012 Olympic Games. It is awarded to the city of London. | :21:31. | :21:36. | |
Tourism is worth �2 billion a year here in Cumbria. Anything that | :21:36. | :21:41. | |
threatens that is cause for concern. The forthcoming Olympics are | :21:41. | :21:49. | |
casting a shadow Home Is beautiful horizon. I am on a trip to find out | :21:49. | :21:53. | |
if the lake District will be part of the party or left out in the | :21:53. | :21:59. | |
cold. Like most visitors, I have brought my camera. At the Langdale | :21:59. | :22:04. | |
Chase Hotel, the Olympics have been bad for business. We do a lot of | :22:04. | :22:09. | |
Japanese bookings. We have taken a lot of cancellations this year. We | :22:09. | :22:18. | |
have lost in excess of �10,000. cancellations have a knock-on | :22:18. | :22:27. | |
effect? Yes. We have lost weddings. We do a lot of weddings. We can | :22:27. | :22:37. | |
:22:37. | :22:41. | ||
undo the dates now. -- we cannot do. Japanese tours often start in | :22:41. | :22:46. | |
Edinburgh and end in London. This summer, hotel prices in the capital | :22:46. | :22:51. | |
are up to six times higher and there is a shortage of flights to | :22:51. | :22:55. | |
London. One operator who normally brings 5,000 Japanese tourists to | :22:55. | :23:00. | |
the lakes told me they have no tours planned during the Games. | :23:00. | :23:08. | |
That means lost business. We have had cancellations from some of the | :23:08. | :23:11. | |
operators. We wondered whether that would happen but now the | :23:12. | :23:16. | |
cancellations have materialised. Are they telling you for sure what | :23:16. | :23:24. | |
the reason is? We are seeing a the series has been booked from May to | :23:24. | :23:28. | |
September and the slots that cancel -- that clash with the Olympics | :23:28. | :23:35. | |
have been cancelled. London is part of the tour and you cannot get | :23:35. | :23:39. | |
accommodation there. It is OK to measure the bookings that are being | :23:39. | :23:44. | |
cancelled but I've a lot harder to estimate the bookings that never | :23:44. | :23:52. | |
materialised. -- it is a lot harder. If you are a Japanese visitor, this | :23:52. | :23:59. | |
is the place to come. It is a hilltop farm, the home of Beatrix | :23:59. | :24:02. | |
Potter. 15,000 Japanese tourists come here every year to immerse | :24:02. | :24:12. | |
:24:12. | :24:14. | ||
themselves if in the world of Peter Rabbit. It is our number one market. | :24:14. | :24:20. | |
It comes down to one thing, the books. They have been used in | :24:20. | :24:29. | |
Japanese schools to help people learn English. People in Japan know | :24:29. | :24:29. | |
the stories. It presents a beautiful picture of Britain. It is | :24:29. | :24:37. | |
traditional and picturesque. they were not to come, what would | :24:37. | :24:42. | |
that do to you? It would be a big challenge. We are looking at it at | :24:42. | :24:47. | |
the moment. As things stand, we have more bookings for 2012 than | :24:47. | :24:51. | |
last year. But the way the group's work, they start to cancel her as | :24:51. | :24:56. | |
they get closer to the time. We do not know what the outcome will be. | :24:56. | :25:01. | |
John thinks the Olympics will benefit the lakes. This one here is | :25:01. | :25:06. | |
a risk. It will be a challenge. But you need to look at the long-term | :25:06. | :25:12. | |
benefit. We have the Olympics. The whole world will be looking at | :25:12. | :25:18. | |
Britain. The benefit for as there is great. That is the message of | :25:18. | :25:22. | |
the Government was trying to put out when the Culture Minister | :25:22. | :25:26. | |
kicked off a tour of England in Cumbria, promising there were | :25:26. | :25:31. | |
benefits for all. If there is one message I hope everyone takes away | :25:31. | :25:37. | |
from this morning, it is next year is going to be a once-in-a-lifetime | :25:37. | :25:47. | |
:25:47. | :25:48. | ||
opportunity to promote business in Cumbria and the north-west. But not | :25:48. | :25:52. | |
everyone agrees. That is despite a big push from the Government to | :25:52. | :25:57. | |
encourage us all to fill the gaps left by the Japanese tourist. Hotel | :25:57. | :26:01. | |
owners say there is a catch. To advertise on the Government's | :26:01. | :26:07. | |
website, you have to drop your price by 20.12 %. It is like asking | :26:07. | :26:14. | |
to give parents -- asking parents to give a 20% discount in the run- | :26:14. | :26:23. | |
up to Christmas. The lakes consist of private operators. They will | :26:23. | :26:28. | |
find it hard to push this through. If it is a deal, are a lot of | :26:28. | :26:32. | |
businesses are already producing those deals as part of their normal | :26:32. | :26:41. | |
marketing efforts. Most businesses will have special offers. We are | :26:42. | :26:46. | |
asking them to take those existing things they would be doing and | :26:46. | :26:51. | |
joined with the government in a Countrywide marketing plan to | :26:51. | :26:55. | |
harness the opportunities of the Olympics. This five-week period is | :26:55. | :27:00. | |
the most important time of the year. It is going to cost my hotel tens | :27:00. | :27:07. | |
of thousands of pounds. The lakes as a whole, undoubtedly, millions. | :27:07. | :27:11. | |
Not everyone is pessimistic. Stephen was one of a group of | :27:11. | :27:15. | |
Cumbrians who went to Japan to remind them of what they are | :27:15. | :27:18. | |
missing out on. It was an opportunity to tell them about | :27:18. | :27:25. | |
things taking place in the lake District. It is good to talk to | :27:25. | :27:30. | |
them direct. We cannot just sit here and wait for them to come. We | :27:30. | :27:36. | |
have to go to them and tell them what is happening. He had some | :27:36. | :27:40. | |
practical solutions for the would- be tourists. We suggested they come | :27:40. | :27:50. | |
:27:50. | :27:51. | ||
in through other airports in Europe so other airports, like Manchester | :27:51. | :28:01. | |
:28:01. | :28:05. | ||
and Glasgow, get in on the action. We have one example of that already. | :28:05. | :28:10. | |
It is clear from my travels through the lakes there has already been | :28:10. | :28:15. | |
some losers. Contract and money have been lost. They will be a | :28:15. | :28:19. | |
nervous few months as the clock ticks down to the opening ceremony. | :28:19. | :28:23. | |
It will only be after the games that we will know whether it will | :28:23. | :28:30. |