12/12/2011 Inside Out South


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Hello and welcome to Inside Out, here's what's coming up tonight:


The aggressive sales tactics by a newspaper group that left small


businesses thousands of pounds out of pocket.


You almost feel violated don't you? You know. You feel - can you trust


anybody after this? You certainly can't trust yourself.


The battle over badgers, lovable but the farmer's worset nightmare.


Other forms of wildlife certainly could carry BTB, but badgers are


the one that seem to be blamed. I'm am definitely in favour of the


cull if it would deal with the TB in the area and in the UK.


The Duchess of Bedford is now opening the first all-woman flying


meeting. And we celebrate the pioneering


women who first took to the skies here in the South.


I was never stopped doing anything because I was female but I've


always been looked after. I'm John Cuthill and this is Inside


First tonight, advertising in a local newspaper might seem a cheap


and easy way to sell something or promote a business but we've


discovered one publisher with some pretty pushy tactics when it comes


to putting ads in its papers and it's cost some of you thousands.


Paul Swaffield from Weymouth owns race horses and he's often placed


ads in newspapers to sell them. But when he was approached out of the


blue by a newspaper group it triggered a series of events that


left him thousands of pounds out of pocket.


They say we have distribution in your area. It'll boost your sales


We've got 15,000 of these papers in your area.


How did you get involved with them? Did they find you or did you find


them? They found me. There's various


methods I've learnt that they use. You advertise in your local paper,


they see the advert, they ring you up and say, "We have a new paper


out with wide distribution, it'll really boost your business," la-la-


la and you give them a go I suppose and that's what happened to me.


Then another newspaper rang me up and another and another and there


all the same people really, undera different guise.


So instead of bringing in customers, things ground to a halt. Paul


discovered he was paying for additional adverts and the payments


were mounting up. I wasn't looking at my credit card.


It comes a month later or whatever. I got a new secretary and she says,


"What is all this?" We stopped the cards, notified the bank.


What are we talking about then? �7,000. Just over �7,000 off three


or four different credit cards. And why I showed them three or four


different credit cards? I would be bombarded: That one doesn't work...


There's a deadline... "Well, yeah, all right" you know? I did stop


them all. A little bit late you might say.


But it was much more than advertising that Paul received. He


was even given an unexpected award by the newspaper group.


They even made me businessman of the year, sent me an award. Well,


how the hell that would ever happen? I was the only one in it I


should think! I don't know. I have rung up other people who have whole


page articles in their name and similar to myself along the bottom


it says sponsored by EP Swaffield and this is a big company and


they'd never even heard of them and yet they had two pages of their


information. I felt a fool. I felt a fool because it had been going on


for four or five months. But time goes on and there was a lot going


on. Well, you almost feel violated don't you? And you feel - can you


trust anybody after this, you know. You certainly can't trust yourself.


You think your judgement is just... How could this happen to you?


Paul's testimony indicates he was duped by Wyvern Media, sometimes


known as Journal Group Production Company Limited, which claims to


own 28 different newspapers. The company told us that while Mr


Swaffield will have received many calls offering adverts it was


unlikely that all of them would have been from Wyvern Media. They


added that advertising is very hit and miss and they give no


guarantees of response. Paul isn't the only customer


getting harangued by Wyvern Media's call centre. 80-year-old John lets


out a house in France and agreed to advertise. But the calls kept on


coming in. Oh, constantly. Six, seven, eight


calls per day from each of the different publications. It was a


very difficult time for me because my wife was very ill and I found it


difficult to deal with these people that were keeping phoning all the


time and I just wanted to get them off my back.


John was bombarded with calls from other newspapers like the Central


Advertiser and the North Thames Press. Eventually he contacted


police. When I arrived at the address. I


could see that John was clearly distressed. He'd got his head in


his hands all the time I was talking to him. Over about half-an-


hour there were nine calls. They were coming from different


companies so we stopped the two numbers so they couldn't get


through on the landline so they were then phoning on a mobile for


three different numbers. Very persistent.


But the Police couldn't help John because it was a civil matter.


Things got so bad that in four consecutive days the Derby based


group took up to six payments each and every day, totalling more than


�10,000. I felt it a huge tragedy that because of some flimsy bits of


paper and someone's need to get a commission, they lost a home that


they'd lived in and loved for 50 years. My mother died in February


and I think she died broken hearted. So what does the company have to


say about John's case? Well, in a letter Wyvern Media told us staff


have no way of knowing if their customers are frail or vulnerable


and that John freely signed all the orders he placed. They say that if


the company becomes aware of unethical or harassing conduct they


take appropriate action to ensure it doesn't re-occur.


Caroline Lumsden and her husband share their time between the UK and


France where they run a business renting out holiday cottages. They


have an annual budget of �500 set aside to advertise them. I was away


for ten days and my husband rang me and said that a newspaper had rung


him and they said they implied that it was something to do with a


France show and he got the feeling that it was something quite big and


really worth it. He said, "Shall we spend half our budget on this?" And


I said, "Yeah, if you think it's good, go ahead." He said, "Well,


they sound really nice and plausible," and all the rest of it,


so we took out an advert for �250. Then someone would call from a


different office and paper but Caroline's husband assumed it was


the same one, checking up. They would email and say, "Please


confirm" and he would think it was the same advert so agree without


reading it, after all he hadn't asked for any more advertising.


The phone would go up to 20 times a day followed by e-mail followed by


faxes saying, please confirm because we've got a deadline. In


the end he had no idea which paper he was talking to, who it was cos


they'd only say their first name and he just didn't know where he


was and he thought in his own mind that they were the four original


people and he was just confirming and confirming and confirming.


By the time I arrived back we had had, from eight newspapers, 21


adverts and the money taken from our account.


But because Caroline's husband couldn't remember placing the ads,


concerns set in over his mental health.


I've never seen my husband in a state like that. He's always been


quite a forceful jolly sort of intellectual character and to


suddenly have people just hounding him like that and he just said, "It


must be me, I think I'm going ga- ga." He said, "I think there's


something going on here." Until I realised the scale of the


hounding, until I'd been home for a few days, I actually rang up our


doctor in Gloucester and came back over here to have a test for


Alzheimer's. He came over, we had the test and I think I did worse


than he did and he was absolutely fine. They said, nothing - just


natural old age, memory is a little bit... But you're absolutely fine.


But it was the way he'd been hounded and he's just a different


person now. He doesn't like to answer the phone so much in case


it's these people and he gets caught out again and he's just lost


a bit of confidence I would say. I need to see if anyone else can


back up what our disgruntled advertisers have told us. Student


Ryan Brailsford only managed three days with the Greater London


Chronicle, one of the titles owned by Wyvern Media.


On my first day one of the members of staff in the office actually


said to the room at large, "This is the biggest legal scam out there


today," and at that point I just sat there thinking to myself, this


is quite serious. But in just three unpaid days Ryan


didn't have a lot of experience, so we found another ex employee happy


to talk about unauthorised payments. Her words are spoken by a


researcher to conceal her identity. Well, calls started coming in from


customers we knew our office had sold to and they were claiming that


payments had been taken out of their bank accounts without


authorisation. Basically we all kept our heads down and we didn't


dare say anything. We knew we could be out of a job at any time.


Wyvern Media says it has never been the organisation's practice to take


unauthorised payments from customers. It adds the company now


records all sales calls and that complaints have dropped to three or


four a month out of thousands. Paul Swaffield persisted with his


complaint but the whole experience has left him regretting the day he


agreed to advertise. Eventually I got �900 but it's only


the tip of the ocean with the stress it's caused and then you


have you know arguments with the bank about the legitimacy of it all.


It's just horrendous. It really gets to you. I certainly have never


had a reply from an advert. And don't forget, if you think you


have a story for me, drop me an email. Address coming up at the end


of the show. Next, as an outbreak of TB in cattle gets ever closer,


is Sussex really the best place to test out a cull of badgers? And


irony of ironies, it's not a black Badgers have a special place in


many people's hearts. They are not as harmless as people might think.


They carry a disease that attacks cattle, bovine tuberculosis. It can


cause chronic wasting, debilitation and death. In fact more than 25,000


cattle are slaughtered each year because of it. The disease can be


passed to humans through animals but cases are rare. Over the past


25 years has been spreading. So far Sussex only has a few pockets of


infection compared to places like the South-West. But at this farm in


Oxfordshire, John has been getting a taste of what farmers in the


South-East are likely to face in the future.


He has had to slaughter 127 of his herd after a TB outbreak on his


Producing milk is seven days a week, 365 days a year, and to have it


stopped for the best part of 12 months is devastating.


Government says badger culling could be the answer, to stop the


disease spreading. It is looking for areas to try it out. Roger


Waters runs a cattle market in Hailsham and he wants action before


the problem gets worse. I am definitely in favour of a cull if


it is going to deal with the TB in the area and in the United Kingdom.


Scientist Timothy Roper from Sussex University has been studying


badgers since the '80s. They are part of the cattle TB problem, no


question about that. We know that from the culling trial that


happened a few years ago, when the badgers were culled, the rate of TB


in cattle went down. A culling trial took place six years ago in


Britain, an experiment where badgers were killed to look at how


BTB spreads. But the animals involved started behaving in an


unpredictable way, moving around and affecting results. The overall


rate of TB did indeed go down, but just outside the culling areas, it


went up. Therefore, the findings were open to interpretation. Now


people are saying East Sussex is an ideal place to do another study, to


find out more about the phenomenon that surprised everyone. It was


called the perturbation effect. Badgers are territorial and


normally stick to their own areas, but when disturbed by the cull,


they spread into neighbouring zones, and the number of infected cattle


in those areas went up. Because badgers are social animals, they


live in a fairly close link to the community and defend their own


territory. Once they start getting culled, that is disrupted. You do


not have as many badgers to maintain the borders, so other


badgers start coming in. Then you can get the disease being spread


between the badgers. The Government is concerned about badgers


wandering, so it is looking for places to cull where badgers will


find it difficult to spread out. That is why some say this area in


East Sussex, between Eastbourne and Brighton, could be the ideal place


for a cull. Hemmed in by a railway line, a river and the A27, it is


not impossible for badgers to cross, but it is more difficult. There are


physical boundaries available. We have, obviously, the sea to the


south and the river Ouse, and the A27 and the Eastbourne to Brighton


railway. And the area ticks another important box. It has a high


incidence of bovine TB. That is why cows here have to be tested every


year. If they have been exposed to TB, they will get lumps on their


skin and they will have to be killed. Roger Waters says another


reason why East Sussex would be a good place is the infected area is


small, making it easier to perform a trial. We are a small area here.


So we could have a cull and see if it is effective. But it is not just


a case of geography. To make a cull work, it would need the agreement


of the majority of landowners, which is why farmer Stephen Carr


has his doubts. I think they require something like 75 or 80


percent of the land area within the cull area to be committed to the


project. And that could be very difficult, where you have public


bodies like water companies or the National Trust, or other areas


where they might be subject to people not wanting the cull to


But could there be another way of dealing with the problem? We have


come to this farm in Buckinghamshire, just as it is


starting to get light, to find out. The Badger Trust says vaccination


is the answer. Injections are being mixed up as part of a pilot study.


And after a walk into nearby woodland, it is not long until we


see a rather bleary-eyed looking badger. With the permission of a


local farmer, volunteers here have been trapping badgers and injecting


them with a vaccine to protect them against getting TB. Simon Boulter


is one of the volunteers. He says a study will help the trust see


whether vaccination is viable. can stop badgers getting TB. The


main job is actually reducing the severity of an infection, it


catches them right before they become too infectious, so you are


reducing badger-to-badger transmission of bovine TB. It will


take time for badgers to build up resistance to the disease and not


everyone is convinced it will work. Not all badgers are trappable, some


are just too shy. So it seems to me that if the vaccination is going to


be rolled out on a large scale, then we will have to have an oral


form of vaccine, something that can be put out in bait for badgers to


The Government says it won't consider vaccination without a cull,


because there is not enough evidence it will work. Weanwhile,


the Badger Trust says alternatives must be explored properly and


badgers are being unfairly blamed for spreading the disease. Other


forms of wildlife can certainly carry BTB - deer, rats and quite a


lot of other mammals. But badgers are the one that seem to be being


blamed. Back in East Sussex, Stephen Carr says the trial won't


work and the Government plans won't make any difference. I am afraid it


is very much shutting the stable door after the horse has bolted. It


is decades too late. The National Farmers Union says if we don't act


now, the disease will continue to rise. We need a cull to bring this


disease under control and without that, we believe, and it has been


shown elsewhere in the world, that unless you deal with the problem of


wildlife, unfortunately, you will not get on top of the problem.


the Badger Trust says it will fight any plans for a cull. We are


looking for an answer. An answer that will work. Not just to kill


because we have got to do something. If plans get the go-ahead, a cull


could happen as early as next May. It is clear the problems have a


devastating impact on some farmers, with feelings running high. Some


say we are running out of time if we want to protect cattle and the


countryside from bovine TB Next, it is 100 years since the


first woman took to the skies and earned her female pilot's licence.


Hilda Hewlett, 1911, Brooklands airfield. But a century on, what


Charlotte Croney takes off from Compton Abbas airfield on a


training flight. You have control. As she climbs, there is just one


thing on her mind - getting her pilot's licence. I love the feeling


you get when you first take off, because you are distancing yourself


from the earth and you were going off and you are totally free. It is


that feeling of total freedom that our love.


If she succeeds, 17 year-old Charlotte will be part of an


exclusive group. Just 6% of British pilots are women. That is far fewer


than top managers, politicians and lawyers.


As a woman entering a profession that has been dominated by men for


100 years, since it really started, I think there will be barriers that


over time, I think those barriers have weakened. I think that


attitudes towards female pilots has changed over the past few years.


100 years ago, it was a different story, when Hilda Hewlett, known as


Old Bird, became the first woman pilot. Hilda Hewitt was here at


Brooklands, she came in 1910, it was here that she became the first


English woman to get a pilot's licence and she was the only woman


in the aviation village. Brooklands airfield in Surrey was


once at the cutting edge of aviation. It was a playground for


wealthy pioneers to push at the limits of speed and daring. And at


the heart of it all was Old Bird, Hilda. She was probably quite


daunting. She was tiny, very energetic, very decisive, and I


should think she was pretty single- minded.


Hilda took up flying at the age of 47, leaving her husband and


children at home and dropping out of high society. She took to the


skies as Britain's first lady pilot, unaware of her place in history.


anybody had asked Hilda Hewlett if she thought she was ground-breaking,


she would not have really seen it that way, because she was just


doing what she wanted to do, without any help from anybody else,


she just did it with her own will and determination.


Old Bird had paved the way for many to follow. The 1920s and 1930s saw


a surge in jet-setting women. Duchess of Beaufort is that cutting


the ribbon to open the first all- women flying meeting.


Flying became an exciting pastime for those who could afford it.


Molly Rose, whose father was a successful aircraft manufacturer,


couldn't resist having a go. I got my flying licence when I was just


17. I learned to fly when I was 16. I got my flying licence and my


driving licence at the same time. But I was very fortunate to have


the opportunity. But the age of pleasurable flying


was about to be cut short. Over the radio go messages, and it's in the


recall of Cabinet and Parliament. We stand firm unsecure behind our


mighty defences. Behind her ear for us, better trained than ever before.


-- R Air Force. With the onset of war, women with


Molly's skills couldn't be overlooked and they were called up,


not to the front line, but to the ATA. The delivery of new aircraft


is the responsibility of a vast organisation known as the Air


Transport Auxiliary. With men of 14 different nationalities in its


ranks and also helping in this important work are several women.


Molly was stationed at Hamble airfield on the Solent, one of only


two all-female bases. The job of ATA was really those delivering the


aircraft from the factories to the squadrons. But also sometimes


taking them on for maintenance and we were incredibly lucky to have


the opportunity. There was no way in normal times we would have had


the chance of flying these aircraft. The daily delivery of aircraft is


on the a man's job. Training machines and other less powerful


planes are piloted by the women and it is a job they are doing


exceedingly well. But Molly's wartime career almost


came to an end when she was asked to collect a plane from the


Midlands. Then he has to fight and I got was coming to -- coming face-


to-face with one over the cost falls to stop I tried going over it,


I had to abandon it. To my horror, I found, I think it was somewhere


near Chipping Norton, I was saved at tremendous they are horrible


instant by the fact I had enough power to get over the hill.


But as quickly as they had been recruited, women were soon cast


aside. Factory workers, engine drivers and female pilots were


encouraged back to the kitchen sink. This was the moment I had been


living for. John was coming home. I hurried to the station and stood


there, waiting. When Molly heard her husband


Bernard was to return home after years as a prisoner of war, she


readily gave up flying to care for him. Suddenly, there he was. It was


asked to, alone. There were so many things I was going to say. Just to


hold him again was more than enough. Life for Molly returned to normal


and talk of heroic deeds were forgotten. There had been a lot of


brave women before that, the ones that flew into the blue, people


like Amelia Earhart and Amy Johnson. The people that really did go off


without any radio contact, without any contact with anyone. Except to


get where they were trying to go. They were the brave ones. I think


the end of the war is probably the biggest blow to women's aspirations


in aviation, because they had been there, seen it and done it, they


were flying the bombers, flying up a whole range of military aircraft.


And overnight, it was, Surrey girls, back to the home! -- sorry.


But women had made an impression on aviation, and the following decades


brought more and more opportunities. One of the first women to pilot a


British Airways plane was Caroline. There were not many of us at the


time, British Airways to come the first female pilots in 1986. So


although some of the more minor airlines had been recruiting women


before then, there were not that many around. Some of the older


captain's, the more traditional ones, were a little bit reticent


about flying with women. Generally, we did not get rostered to fly


together, just to keep the cockpit harmonious. But generally, when one


could demonstrate that one could do the job just as well as any man,


there was not a problem. And 100 years after Hilda Hewlett


gained her licence, the desire for women to spread their wings remains


strong. It is quite blustery on the approach of the way in. Just kind


of go with it. But Charlotte doesn't just want to


fly. She wants to be Top Gun! ultimate goal would probably be


flying fighter jets with the RAF, which is a huge challenge, and they


think it is 1,000 people at apply to get to be pilots. I have got


nothing to lose by trying, so I may as well. It is just a case of


having the self-belief, you need to believe you can do it.


Can I have a portion of chestnuts, please? That's just about it for


next week, I will see you next time. Don't forget we are back early in


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