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On BBC News, it is time for news Welcome to the programme. Later, do | :00:25. | :00:29. | |
BBC journalists need to rethink their use of Twitter? First, much | :00:29. | :00:34. | |
of last Sunday's television news was dominated by this. | :00:34. | :00:36. | |
Tributes have been paid to the singer, Whitney Houston, who died | :00:36. | :00:40. | |
in Los Angeles. There followed a familiar complaint | :00:40. | :00:50. | |
:00:50. | :01:23. | ||
Oh, yes, football. Those of you who objected on last week's programme | :01:23. | :01:28. | |
to that particular sport featuring so strongly in the news had little | :01:28. | :01:34. | |
respite this week. If quite an afternoon here. Lyris so warriors | :01:34. | :01:39. | |
and Patrice Evra face to face once more. Would they shake hands? | :01:40. | :01:44. | |
taken three-and-a-half months but Carlos Tevez has finally returned. | :01:44. | :01:49. | |
A sporting institution now in administration. For Rangers | :01:49. | :01:52. | |
Football Club, this moment was a long time coming but it was still | :01:52. | :02:02. | |
:02:02. | :02:13. | ||
painful. You may remember that last year we | :02:13. | :02:20. | |
featured an edition of Panorama which used secret filming to reduce | :02:20. | :02:23. | |
-- show patients being physically and verbally abused. Some viewers | :02:23. | :02:26. | |
at the time were concerned the journalist involved should have | :02:26. | :02:30. | |
intervened earlier rather than recording the abuse taking place. | :02:30. | :02:34. | |
The charge was rejected on this programme by Panorama's editor. | :02:34. | :02:40. | |
Well, it is worth mentioning that last week, three staff from the | :02:40. | :02:44. | |
place pleaded guilty to the ill- treatment of residence. There will | :02:44. | :02:48. | |
be sentenced later. Credit is due to the Panorama team | :02:48. | :02:53. | |
for their role in bringing those three to justice. According to Mary, | :02:53. | :03:03. | |
:03:03. | :03:33. | ||
The trust told us that while they continually monitor services as | :03:33. | :03:37. | |
well as the rolling programme of reviews, they are strategic body | :03:37. | :03:41. | |
for the BBC and it is not their role to pick up on issues such as | :03:41. | :03:45. | |
this on an Hardtalk basis. A spokesperson added that there is a | :03:45. | :03:51. | |
complex process which viewers can use of which the trust is a part. | :03:51. | :03:54. | |
Won a long-running complaint made to the BBC concerns an internal | :03:54. | :03:59. | |
report written in 2004, assessing its coverage of the Middle East. As | :03:59. | :04:03. | |
the City called Stephen should have fought the report -- thought the | :04:03. | :04:06. | |
report should be made public, submitting a Freedom of Information | :04:06. | :04:13. | |
request which was refused by the BBC. This week, the Supreme Court | :04:13. | :04:23. | |
:04:23. | :04:42. | ||
agreed there was no requirement to The social media website Twitter | :04:42. | :04:46. | |
has won over 100 million active users worldwide and counting. | :04:46. | :04:52. | |
Increasingly, those 140 characters are being employed not just for | :04:52. | :04:55. | |
teenage gossip but by a major media organisations for breaking news. | :04:55. | :05:00. | |
The BBC has saved -- has embraced this technology enthusiastically | :05:00. | :05:04. | |
but last week felt the issue to issue new guidance to its | :05:04. | :05:08. | |
journalists on their use of Twitter. Premier League players took to | :05:08. | :05:18. | |
:05:18. | :05:28. | ||
The first inkling of the death of a summer Bin Laden was conveyed on to | :05:28. | :05:30. | |
the social networking site as was the announcement of William and | :05:30. | :05:36. | |
Kate's engagement. And of course, it along with Facebook played a | :05:36. | :05:40. | |
major role in that the so-called Arab Spring. Up until now, when | :05:40. | :05:44. | |
journalists such as Robert Karlsson have something to reveal, there | :05:44. | :05:47. | |
Twitter followers have sometimes been the the first to know. Is this | :05:47. | :05:53. | |
a sign that BBC News has been going overboard in the use of this new | :05:53. | :06:00. | |
outlet? Those who thinks they might point to a survey that BBC | :06:00. | :06:03. | |
journalists have posted 100,000 tweets in the last three months of | :06:03. | :06:12. | |
last year. Some of you feel Not everybody has Twitter, internet | :06:12. | :06:16. | |
and whatever. We have straightforward telephone and that | :06:16. | :06:24. | |
is it. I know we are getting smaller and smaller, but I think | :06:24. | :06:28. | |
there is a proportion of us still around. Be different objection is | :06:28. | :06:38. | |
:06:38. | :06:42. | ||
There is also the fear that the potential Twitter encourages a | :06:42. | :06:46. | |
tendency to focus exclusively on breaking news, to the detriment of | :06:46. | :06:56. | |
:06:56. | :07:07. | ||
So does the BBC's use of Twitter require more radical rethinking? | :07:07. | :07:11. | |
Should it be thought of as a platform for its journalism or as a | :07:12. | :07:17. | |
competitor? Chris Sampson is social media editor for BBC News and joins | :07:17. | :07:24. | |
me now. What is changing as a result of for new diktat? I would | :07:24. | :07:28. | |
say it is not a new diktat. In fact it is a clarification of our | :07:28. | :07:31. | |
existing guidance about the way our journalists should handle a line of | :07:31. | :07:34. | |
breaking news when they get it. What we were trying to do with that | :07:35. | :07:39. | |
was explain we wanted for breaking used to be delivered him to our | :07:39. | :07:45. | |
newsroom systems if possible at the same time as people are sending it | :07:45. | :07:49. | |
out via their own to accounts. that practical? It is. We have a | :07:49. | :07:53. | |
piece of technology which allows us to offer that service to our | :07:53. | :07:57. | |
journalists say they can do that. We do say when it is not possible | :07:57. | :08:03. | |
for whatever reason, that the news room should come first. 100,000 | :08:03. | :08:08. | |
tweets in three months. I'm slightly surprised be assiduous | :08:08. | :08:12. | |
have that much time. Have they gone overboard? It is not all wonderful | :08:12. | :08:16. | |
breaking his. My understanding of that survey is in fact it included | :08:16. | :08:23. | |
some of our big branded accounts, with over 4 million followers. At | :08:23. | :08:28. | |
that time, they were treating a lot of headlines generated | :08:28. | :08:30. | |
automatically, News website sweat and a large proportion of those in | :08:30. | :08:33. | |
year 100,000 tweets will have been from those accounts, rather than | :08:33. | :08:38. | |
individuals. In any case, the role of Twitter and social media in | :08:38. | :08:41. | |
general is so important now and an important part of our Toolkit, but | :08:41. | :08:45. | |
I don't have a big problem with our journalists engaging heavily in | :08:45. | :08:50. | |
using the system. You are on Twitter, I wanted to, but the | :08:50. | :08:54. | |
majority of licence payers are not. You heard a few their from someone | :08:54. | :08:58. | |
who is not on Twitter and he feels that maybe the BBC should be | :08:58. | :09:01. | |
getting on with its more orthodox journalism on radio and television. | :09:01. | :09:07. | |
One of the main things to say on that issue is that a lot of the | :09:08. | :09:12. | |
activity that our journalists take part in on Twitter is although | :09:12. | :09:18. | |
feeding into our mainstream right for to -- is also feeding into our | :09:18. | :09:22. | |
mainstream I'd put. Our journalists to go to court cases or the Leveson | :09:22. | :09:26. | |
Inquiry for example, find that at the end of the day's reporting from | :09:26. | :09:29. | |
inside the courtroom, the tweets they've sent out are a useful | :09:29. | :09:34. | |
framework for them for their Scripts and their 6:00pm bulletin | :09:34. | :09:38. | |
on Radio 4, the 10 o'clock News. It feeds back into the reporting they | :09:38. | :09:42. | |
are doing on our mainstream output. At the end of the day, is Twitter | :09:42. | :09:46. | |
an outlet for the BBC or a commercial competitor? We think | :09:46. | :09:51. | |
Twitter and social media in general has three main uses for us. It's a | :09:51. | :09:55. | |
platform for our content and we can reach audiences who might not be | :09:55. | :09:59. | |
reached by BBC News any other way. News-gathering is also an offence | :10:00. | :10:06. | |
shall part of why we use Twitter. - - an essential part. The third key | :10:06. | :10:09. | |
role for us is around talking to the audience, engaging with our | :10:09. | :10:13. | |
audience. We have direct conversations with our audience | :10:13. | :10:15. | |
about what they think about our journalism. | :10:15. | :10:19. | |
It before we go, some of you have noticed that the after new | :10:20. | :10:24. | |
presenters on the news channel, John's Opel and Emily Maitlis, have | :10:24. | :10:28. | |
been developing a rather jerky on- screen relationship. I thought you | :10:28. | :10:35. | |
are being cynical? The? Never! Sceptical, big difference. Plessey. | :10:35. | :10:40. | |
Thank you very much. I love it when you ask a big theoretical question, | :10:40. | :10:46. |