10/02/2016 The Wales Report


10/02/2016

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we ask if the Welsh Government is doing enough to encourage

:00:00.:00:11.

We ask Ukip's Nathan Gill how his party would run

:00:12.:00:15.

Wales as we look ahead to May's national

:00:16.:00:17.

And talking of polling day - how important will social

:00:18.:00:21.

We'll be sharing some tips from the experts.

:00:22.:00:28.

I a word of wisdom for party leaders - don't be boring. Stay with us for

:00:29.:00:34.

the Wales Report. Good evening and welcome

:00:35.:00:40.

to The Wales Report. Here's a conundrum -

:00:41.:00:42.

the Welsh Government has exceeded its house-building

:00:43.:00:44.

target, but there are still concerns that

:00:45.:00:45.

not enough new homes You can join tonight's

:00:46.:00:47.

conversation on social media. Well the problem,

:00:48.:00:54.

according to some experts, is that the Welsh Government's

:00:55.:00:59.

housing quota hasn't been ambitious enough

:01:00.:01:01.

- with far more homes One forecast suggests we need

:01:02.:01:03.

to build an average of 12,000 new homes a year - a rate

:01:04.:01:09.

we haven't seen in Wales Felicity Evans has

:01:10.:01:12.

been investigating. Last summer Fiona and her son were

:01:13.:01:29.

evicted by their landlord after he decided he wanted to sell the house

:01:30.:01:35.

where they lived. They ended up sleeping on the sofas of friends and

:01:36.:01:42.

family. I put the stuff in storage and I asked a few friends and family

:01:43.:01:47.

and we did Monday to Friday and on a weekend we went camping, because it

:01:48.:01:52.

was summer, or supposed to be summer. It was wet. We went camping

:01:53.:01:57.

and that went on for five weeks and then the fifth weekend it rained a

:01:58.:02:03.

lot. The tent got flooded and everything was wet and damp and

:02:04.:02:10.

everything stunk and I it got to that point, I couldn't do it any

:02:11.:02:14.

more and the council gave me temporary accommodation. She isn't

:02:15.:02:20.

the only casualty of Wales' housing shortage. Since 1970 house building

:02:21.:02:26.

in Wales has fallen by more than 60%. But demand for housing has seen

:02:27.:02:32.

a steady increase. That has left a lot of people unable to find the

:02:33.:02:36.

homes they need. If you can't get access to a home that is suitable,

:02:37.:02:41.

in some kaleses you're almost putting your life on hold, whether

:02:42.:02:45.

that is starting a family, moving to a new area. It has a real impact on

:02:46.:02:53.

life. Housing is the corner stone of people getting their aspirations. We

:02:54.:02:59.

know good quality housing helps people achieve good health. So it is

:03:00.:03:03.

key to any government and their agenda. The Welsh government said

:03:04.:03:10.

increasing housing supply is a top priority. It has brought in a help

:03:11.:03:17.

to buy scheme and met its targets on building additional affordable

:03:18.:03:21.

homes. But experts fear the targets haven't been ambitious enough and

:03:22.:03:26.

demand for all types of housing will increase much faster than the Welsh

:03:27.:03:30.

Government has forecast and one report suggests that on average we

:03:31.:03:35.

will need to build 12,000 homes a year. That would mean a return to

:03:36.:03:39.

build rates we haven't seen since the 1970s. Analysts say the Welsh

:03:40.:03:49.

government has based it is forecasts on the demand that existed during

:03:50.:03:55.

the recession when fewer houses were being built and people were less

:03:56.:04:00.

likely to move. They say demand will increase faster in the future than

:04:01.:04:06.

it did during that recession. Obviously the housing shortage isn't

:04:07.:04:09.

just about homelessness. It us about suitability. The difficulty of

:04:10.:04:14.

finding somewhere that is right for you needs and about young adults

:04:15.:04:18.

living at home, because there are no other options and house prices

:04:19.:04:27.

rising faster than income. And there are economic costs. Housing brings

:04:28.:04:32.

big economic Ben fiments in terms of -- benefits in terms of

:04:33.:04:37.

construction, investment in an area and we all spend money on our houses

:04:38.:04:45.

and the cost of not building houses. The issues of homelessness is

:04:46.:04:49.

catastrophically expensive. Looking at purely from an economic

:04:50.:04:54.

perspective. For social issues they're more acute. There are issues

:04:55.:04:58.

about the less of investment potential. If an investor wants to

:04:59.:05:03.

move into the area, what they will be interested in, well, are there

:05:04.:05:09.

the workers there? Predicting futuring housing -- future housing

:05:10.:05:13.

need is not an expert science, but Wales does not have enough homes and

:05:14.:05:18.

without a significant increase in building rates, Fiona's experience

:05:19.:05:23.

of trauma of homelessness will be shared by many more families. I felt

:05:24.:05:29.

insecure. Emotional. Just everything was taken out of my hands. I didn't

:05:30.:05:34.

have a choice with anything. So, yeah, I lost weight, and... Gained a

:05:35.:05:40.

debt. But yeah, it was very stressful. More stressful than I

:05:41.:05:44.

thought it would be. But that is the type of person that I am, I look to

:05:45.:05:47.

sort things out. If something's not right I want to put it right and I

:05:48.:05:51.

didn't have that choice with this. It was completely taken out of my

:05:52.:05:57.

hands. So... I hopefully can... Have a choice maybe if there is a lot of

:05:58.:06:00.

houses that are there. Lesley Griffiths is

:06:01.:06:04.

the Minister for Communities. She was not available

:06:05.:06:10.

for interview, but a Welsh Government spokesperson

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told The Wales Report: "There has been a long-term

:06:13.:06:15.

positive trend in Welsh house building, with 20%

:06:16.:06:17.

more houses started They added that:

:06:18.:06:19.

the previous year." "Research by

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the Construction Industry Training Board shows Wales'

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construction industry is set to grow at nearly triple

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the UK average, with over 27,000 jobs to be created

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in the next five years." Joining me now are the

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Labour AM and former minister Alun Davies

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and the Liberal Democrat AM Why are we not building enough

:06:43.:06:56.

homes? There is a range of issues. For social housing the Welsh

:06:57.:07:00.

Government are not setting an ambitious enough target. In terms of

:07:01.:07:06.

private sector, it boils down to the profit margins people can get on the

:07:07.:07:10.

south coast they can sell them on a reasonable price. As they go north

:07:11.:07:16.

they say there are issues around planning, service and cost and

:07:17.:07:20.

putting off builders come to Wales. We need to try a find a way around

:07:21.:07:31.

the problems. Alun, what is your analysis of why house building isn't

:07:32.:07:36.

there. Targets don't build houses. The Welsh Government has put funding

:07:37.:07:40.

into schemes to enable people both to buy affordable housing and to

:07:41.:07:46.

enable social landlords and house builders to build affordable

:07:47.:07:53.

housing. It is an issue of affordability and availability is

:07:54.:07:56.

one side of coin. We need to ensure that we have the quality and

:07:57.:08:01.

standard of housing in the rented seconder, particularly the private

:08:02.:08:05.

sector. To if you look at the policy approach the Welsh Government has

:08:06.:08:09.

taken, it has been addressing issues both of quality and standards, but

:08:10.:08:13.

also of availability and the number of housing built. Can I pick you up

:08:14.:08:20.

on what you said about targets. What is the points of targets if nay

:08:21.:08:26.

don't build houses. They're there for a reason. They're there to

:08:27.:08:29.

provide accountability and you have seen the Welsh Government taking a

:08:30.:08:35.

creative approach to looking at what lands is available that can be

:08:36.:08:40.

released to either social landlords or house builders to create the

:08:41.:08:46.

space to build new homes. We are seeing derelict buildings being

:08:47.:08:49.

brought back into use to build new homes and we are seeing people being

:08:50.:08:55.

funded to buy their own homes. You see a number of policy options. All

:08:56.:09:00.

of which are designed both to enable people to buy homes to build homes

:09:01.:09:05.

and then to ensure that the homes that are rented by people are of a

:09:06.:09:10.

sufficient quality. On the target issue, it is one of main yard sticks

:09:11.:09:17.

we have, what should the target be. First can I agree targets don't

:09:18.:09:24.

build houses in the private sector. But in public housing that is the

:09:25.:09:27.

mark that the Welsh Government should be putting in money to. The

:09:28.:09:33.

Welsh Government has set a target of 10,000 homes in five years. But the

:09:34.:09:38.

report that was referred in the report said they need 12,000 a year

:09:39.:09:44.

and over 2,000 should be social housing. So my view is the Welsh

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Government's target in terms of social housing should be doubled to

:09:50.:09:53.

start to try to catch up so those homes are available for people who

:09:54.:09:56.

can't afford to buy their property. We need to find ways of people

:09:57.:10:01.

getting on the to the housing market. The help to buy scheme,

:10:02.:10:06.

started by the coalition government, is great. We want to look at rent to

:10:07.:10:13.

own schemes where your rent counts towards ownership. The problem is

:10:14.:10:17.

getting a deposit to your mortgage. That is something that must be

:10:18.:10:22.

overcome. On social housing, do you think the target needs to be doubled

:10:23.:10:25.

and people know what they're trying to measure? The target has been

:10:26.:10:30.

increepsed, because of success -- increased, because of the success of

:10:31.:10:35.

policies. So you are seeing targets increased as we succeed in building

:10:36.:10:40.

new homes. What we are going to do in the manifesto is to actually

:10:41.:10:45.

describe how we intend to continue the success in building homes for

:10:46.:10:49.

people, affordable homes across the whole of Wales. I will agree with a

:10:50.:10:53.

number of points that Peter has made. This is one of great

:10:54.:10:58.

challenges facing us. Peter described the number of homes needed

:10:59.:11:04.

for young people, but also at the other end of the age range, for

:11:05.:11:09.

older people and people affected by the bedroom tax and want to down

:11:10.:11:14.

size and need extra care and supported housing, all these are

:11:15.:11:19.

areas where we have got to address housing need and supply. And one of

:11:20.:11:24.

the great successes of the last few years has been that holistic

:11:25.:11:29.

approach to housing where we have seen support for building, but also

:11:30.:11:33.

a drive to improve the quality and standards and we need to do both. If

:11:34.:11:39.

it is a holistic approach, why are we in a position where we are

:11:40.:11:43.

talking about a serious shortage? Because the Welsh government hasn't

:11:44.:11:49.

taken that holistic approach and aren't setting ambitious new targets

:11:50.:11:53.

and in terms of private sector, there are still, you talk to small

:11:54.:11:59.

builders in Wales, they think there are obstacles in their way in terms

:12:00.:12:04.

of planning and cost of attaching to the statutory services and other

:12:05.:12:09.

issues. I think we need to review of what the obstacles are so we can

:12:10.:12:14.

encourage homes to be build and if possible cut the cost to builders so

:12:15.:12:19.

they can build more houses further north. Can we expect Labour to say

:12:20.:12:26.

it will take the brakes off in both sectors, social and private sector?

:12:27.:12:31.

I think you, when you see the manifesto, you will see policies

:12:32.:12:34.

that respond to the needs of the people that we saw. Not empty

:12:35.:12:42.

promises, but but solid programmes for housing of the standard and

:12:43.:12:45.

quality people want. I think when you bring those things together what

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you have is a policy that addresses our needs today and tomorrow. Thank

:12:51.:12:52.

you. There are just three months

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until the National Assembly elections and as part

:12:58.:13:01.

of BBC Wales' How Wales Works season, the Wales

:13:02.:13:04.

Report is speaking to the main party leaders

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in Wales to find out how they'd run things if

:13:07.:13:08.

they won power in May. Over the next five weeks we'll be

:13:09.:13:10.

speaking to the Liberal Democrats, Plaid Cymru,

:13:11.:13:13.

Conservatives and Labour, but first tonight is Ukip's leader

:13:14.:13:15.

in Wales, Nathan Gill. Ukip are gearing up

:13:16.:13:17.

for a campaign which could see them win AMs

:13:18.:13:21.

for the first time, but some conflict over the selection

:13:22.:13:23.

of candidates is also Professor Richard Wyn

:13:24.:13:25.

Jones from The Wales Governance Centre at

:13:26.:13:29.

Cardiff University takes This is a hugely significant

:13:30.:13:46.

election for Ukip. In the past, Wales has been you know quite weak

:13:47.:13:51.

in terms of Ukip support. But that has changed in the last few years.

:13:52.:13:55.

It is now one of the areas where they can hope to do well and with

:13:56.:14:01.

the semi proportional system that we have gives them a real chance of

:14:02.:14:08.

actually having a block of elected representatives in a UK-based

:14:09.:14:16.

legislature. Nathan Gill owes David Cameron a debt of thanks. If the

:14:17.:14:21.

European referendum is held pretty close to the Assembly election, that

:14:22.:14:26.

is going to be perfect for Ukip. It will put them in the shop window in

:14:27.:14:32.

a way they could scarcely dream of in other circumstances. So the

:14:33.:14:36.

timing of the EU referendum is crucial. If it is held at the end of

:14:37.:14:41.

June, then that is going to be really great news for Ukip.

:14:42.:15:05.

The quiz and themselves in this context presumably having his knees

:15:06.:15:21.

and feet of Wales. He is 55 50s and five have is a visa. You see full

:15:22.:15:28.

and this Joining me now is UKIP's leader

:15:29.:15:41.

in Wales, Nathan Gill. With his thesis is this you? I

:15:42.:16:24.

believe to resign and 50. For you, that his faith. Full or not

:16:25.:16:45.

We believe we will get people elected to the Assembly. It is the

:16:46.:16:54.

consensus feeling, is it a gamble? Everything in life is a gamble.

:16:55.:16:58.

Let's talk about the people you would like to be elected with in

:16:59.:17:03.

that case and pluck a name out of air and say Neil Hamilton, who has a

:17:04.:17:08.

controversial past. Is he the type of person you would like to serve

:17:09.:17:13.

with? Your commentary was right in the respect that it is a gold fish

:17:14.:17:19.

bowl the Welsh Assembly. It is even designed to look like one. So we do

:17:20.:17:24.

need to have a cohesive team and that is what I have been pushing

:17:25.:17:28.

for. We need people who can work together as that team for five years

:17:29.:17:33.

for the full term. Because it would be a disaster if they were split and

:17:34.:17:39.

people left or we couldn't work in that cohesive manner. I feel very

:17:40.:17:43.

strongly that the membership in Wales will make the right decisions,

:17:44.:17:48.

they will pick people that they want to represent them and whatever team

:17:49.:17:52.

they give me, and if I'm on that team as well, we will work together.

:17:53.:17:58.

I am convinced. If you were drawing up a list of ideal people to serve

:17:59.:18:02.

with would Neil Hamilton be on the list. We are in the middle of a

:18:03.:18:07.

membership selection process. You must have a view. I do, but it is

:18:08.:18:12.

unfair of me to give that view. You hinted a team that works together

:18:13.:18:18.

and a cohesion and a message all the viewers would understand, that makes

:18:19.:18:22.

political sense, where does somebody like Neil Hamilton fit into that

:18:23.:18:28.

picture. Dooning he would fit? . If he members decided that was the

:18:29.:18:31.

case, we would make it work. But it is not ideal? During this election

:18:32.:18:37.

process which we are still in the middle of, I can't comment on

:18:38.:18:40.

individuals who are putting themselves forward. I'm thinking

:18:41.:18:44.

about the kind of individuals you would like to serve w because you

:18:45.:18:49.

are asking people to vote for your party and your view as leader about

:18:50.:18:53.

the kind of people you would like to see elected with you, is very

:18:54.:18:58.

important. That is why I'm asking. My view of leader has been

:18:59.:19:04.

petitioned to our NEN and C and we have a full grass roots, the members

:19:05.:19:08.

themselves are going to be selecting the list and ranking in it. That is

:19:09.:19:16.

my views have been expressed. So let's take a principle instead that

:19:17.:19:22.

local parties should choose people with strong local links. Is that

:19:23.:19:25.

important? Well of course, because the members need to know they can

:19:26.:19:29.

rely on whoever is going to be representing them. They need to know

:19:30.:19:33.

who it is. That is representing them and I think that because it has gone

:19:34.:19:38.

back to the regions will decide who is going to be ranked on the

:19:39.:19:42.

regional list for them and they will make the right decision. Are you

:19:43.:19:55.

against parachute on the fourth of this is my first have people

:19:56.:20:01.

standing on the low-fat and 70 four that. That as path of what roles as

:20:02.:20:07.

Nigel Farage has in this process is Canvas selection, is his role. He is

:20:08.:20:23.

on the CV of five. You are viewing the facing.

:20:24.:21:02.

We had a flat fee of less than them. We have that.

:21:03.:21:10.

It would be hypocritical too say you got it wrong. This is a national

:21:11.:21:17.

legislature and an opportunity for Ukip to show we can be disciplined

:21:18.:21:23.

and if you elect us, we can and we will do good things for Wales. The

:21:24.:21:32.

initial referendum, that was the decision of the Welsh people to set

:21:33.:21:37.

up the Assembly was in 97. Yes. It took a long time for you to accept

:21:38.:21:43.

that decision? Well, as you said it was very close and for a long time a

:21:44.:21:47.

lot of people were still undecided about the Welsh Assembly. If you ask

:21:48.:21:53.

a lot of people in North Wales a lot of people have a negative feeling

:21:54.:21:57.

about the Welsh Assembly. Devolution to a greater extent has failed the

:21:58.:22:01.

people of Wales, because the three main areas that we are bothered

:22:02.:22:07.

about through devolution of the NHS, education and the economy, we are

:22:08.:22:11.

doing much worse in now than 16 years ago when devolution started.

:22:12.:22:14.

So you can understand why the people of Wales would feel that actually

:22:15.:22:21.

those people in Cardiff Bay, the bubble in Cardiff Bay, don't

:22:22.:22:24.

represent us in Wrexham and all along the north Wales coast people

:22:25.:22:30.

feel that it is all Cardiffcentric and I understand that. We have got

:22:31.:22:35.

to make devolution work. We need it to be actually true devolution,

:22:36.:22:40.

where it is brought closer to the people. Setting up huge massive

:22:41.:22:46.

Kuehne sill -- councils, taking your local legislature further from you I

:22:47.:22:50.

believe is a mistake. Yes, 22 councils are too many. But if your

:22:51.:22:55.

councillor who lives at the end of the street has to go on a 50-mile

:22:56.:23:03.

journey to the council chamber, are you really going to be represented?

:23:04.:23:06.

Of course not. We want devolution bringing it closer to the people of

:23:07.:23:10.

Wales. You are saying to viewers that you are a believer in the

:23:11.:23:16.

institution of the National Assembly and Welsh Government and that there

:23:17.:23:20.

is no question of you let's say you go to the European Parliament, that

:23:21.:23:23.

is not an institution you believe in. Absolutely. But you would be

:23:24.:23:28.

elected to an institution that you did believe in. That is clear is it?

:23:29.:23:34.

Yes. In the European Parliament we, there are certain things we do not

:23:35.:23:40.

participate in and will never ever vote to give the European

:23:41.:23:43.

institutions any more power. We will never vote to give them more money.

:23:44.:23:49.

We always vote against that and we are clear, whereas this institution,

:23:50.:23:53.

the Senedd, it is there for the people of Wales and must be used

:23:54.:23:57.

properly and it must be improved. Because it has not dlied for us --

:23:58.:24:02.

delivered for us yet and if we are there we can be a force for good. It

:24:03.:24:08.

is a crucial point. Because we heard Richard refer to it at the end of

:24:09.:24:13.

his contribution there, would you be going to the Senedd with a view to

:24:14.:24:16.

playing a constructive part. Absolutely. Or going there to play

:24:17.:24:24.

really a destructive part? No, you kitchen is often seen -- Ukip is

:24:25.:24:29.

seen as an we are against everything party. We are for more than we are

:24:30.:24:37.

against and this devolution settlement has not worked, not

:24:38.:24:41.

because we need more powers, it is because the power they have got have

:24:42.:24:47.

been used badly. The spending priorities have not delivered for

:24:48.:24:51.

the people of Wales. We want to be a constructive part of the Assembly

:24:52.:24:54.

and be there to get the voices and the views of those people who vote

:24:55.:25:01.

for us heard and we need to make sure that actually people start to

:25:02.:25:05.

believe in the institution for the right reasons. 42% of people voted

:25:06.:25:11.

in the last Assembly elections. How many will vote in this. People are

:25:12.:25:15.

voting with their feet by ignoring it. That is not good for democracy

:25:16.:25:22.

and not good fofrer for the -- for the Welsh Assembly. We need to see

:25:23.:25:26.

that people believe their voice will be heard and be acknowledged and the

:25:27.:25:31.

money we get is spent in a sensible ways in ways that win benefit our

:25:32.:25:35.

children and our grandchildren. Thank you.

:25:36.:25:40.

For many of us social media is becoming a bigger

:25:41.:25:42.

The role it plays in political campaigns and elections is becoming

:25:43.:25:46.

Just think of the Scottish referendum on

:25:47.:25:49.

independence, or indeed the current race for

:25:50.:25:51.

And what about the social media scene here in Wales?

:25:52.:25:56.

Are politicians using it with the kind of

:25:57.:25:58.

The Guardian's Social and Community editor Elena

:25:59.:26:03.

Cresci gives us her take on what role social media could play.

:26:04.:26:20.

It feels like social media is every where. It is a big part of world we

:26:21.:26:27.

live in and it is pretty much my job. It is a great thing. Because it

:26:28.:26:33.

gets people talking. Or typing. Politicians in particular are

:26:34.:26:36.

starting to see how personal communication with voters is just a

:26:37.:26:41.

click away. They said 2015 would be the first social media election,

:26:42.:26:46.

except that wasn't quite true. They said the same thing about 2010. The

:26:47.:26:53.

Scottish referendum, now that was a master class in using social media

:26:54.:26:58.

for campaigning. What role will social media play in the Welsh

:26:59.:27:02.

Assembly election? Get back to basics. Wales isn't like this place.

:27:03.:27:07.

There are still areas where mobile and online connections are not that

:27:08.:27:11.

great and in this case, that is kind of an issue. Another thing to

:27:12.:27:16.

remember is that getting through to that digital savvy electorate can be

:27:17.:27:19.

a good way of getting to that crucial younger audience. Twitter

:27:20.:27:35.

and Facebook are more established and ready to play a part in

:27:36.:27:42.

politics. Social media likes and follows do not count for much. It is

:27:43.:27:49.

a bit superficial. Social media hype can be a flash in the pan. For

:27:50.:27:58.

Leanne Wood, Twitter went wild after that showdown with Nigel Farage. On

:27:59.:28:17.

twitter, Plsid has 20,000 followers. -- Plaid. It recently came out the

:28:18.:28:23.

Conservatives spent more than ?100,000 a month on a Facebook app

:28:24.:28:27.

in the run-up to the general election. Perhaps it pays to cash in

:28:28.:28:32.

on social media. The assembly election in May will be interesting.

:28:33.:28:37.

It has been all go in Westminster with big changes to the Labour

:28:38.:28:42.

Party. Who knows what will happen in Wales? The leadership really is up

:28:43.:28:48.

for grabs. Social media did not predict the results of the general

:28:49.:28:54.

election, neither did the polls. Party leaders should not be boring.

:28:55.:29:02.

I'm joined now by Dr Rebecca Rumbul from Cardiff University

:29:03.:29:09.

and Jess Blair, from the Institute of Welsh Affairs.

:29:10.:29:16.

I am just wondering, in a Welsh context, specifically, can we look

:29:17.:29:24.

forward to an election which will do something different with social

:29:25.:29:30.

media in May? In a word, no. I do not think we are comparing

:29:31.:29:34.

like-for-like. The Welsh context has always been different. It is

:29:35.:29:38.

interesting that Eleanor picked up on it in the video. The Tories in

:29:39.:29:43.

the general election really targeted the campaign. Wells does not have

:29:44.:29:48.

the capacity. We do not have the funds. It is a different set of

:29:49.:29:54.

circumstances. The way we use social media and the way that Welsh

:29:55.:29:58.

politicians use social media, what is your reading of the levels of

:29:59.:30:03.

sophistication, compared with the rest of the UK? I do not think Welsh

:30:04.:30:08.

politicians are sophisticated and how they use social media. I find my

:30:09.:30:17.

feed filling up with pictures of politicians at a hospital or a

:30:18.:30:21.

school. That is not engaging to meet all interesting to me. What does

:30:22.:30:33.

engage? First, what does engage people? People want to know what

:30:34.:30:37.

you're going to do for them. It is not enough to post a picture of

:30:38.:30:42.

yourself at school and say, I support my local school. We are

:30:43.:30:46.

talking about going into election. People want to know what this person

:30:47.:30:51.

will do for me. What are their views? Is that really a manifesto

:30:52.:30:58.

that has been spread out on social media? Does not sound terribly

:30:59.:31:05.

exciting the message is there have been crowd sourcing projects that

:31:06.:31:08.

social media is one of the tools of engagement. That is a big lesson. It

:31:09.:31:13.

is not a panacea, it is one of those things. You have to try a selection

:31:14.:31:18.

of different ways of engaging people to see what works. Generally it is

:31:19.:31:22.

making question is a bit more relevant to people. For example, we

:31:23.:31:28.

did a project around cancer care and how to improve that. The question

:31:29.:31:33.

was, how can we improve your cancer experience? Where is Wales in terms

:31:34.:31:40.

of its ability to provide the kind of infrastructure? It is just

:31:41.:31:45.

getting online and having decent mobile coverage which allows you to

:31:46.:31:49.

have 4G and have a decent experience on social media. Where are we on

:31:50.:31:55.

that? In Wales we have the lowest level of digital literacy. They do

:31:56.:32:03.

not have the skills to get online, let alone have a Twitter account.

:32:04.:32:08.

Internet penetration is the lowest in the UK. Without those basic

:32:09.:32:12.

things, we're not going to have the social media election we have been

:32:13.:32:17.

talking about. That is why it is so important to use a package of tools.

:32:18.:32:23.

It is about getting consistent messages through social media. A

:32:24.:32:31.

very quick question to you both. If you were advising people taking part

:32:32.:32:35.

in this election coming up, given there are very big questions at

:32:36.:32:39.

stake for the future of government in Wales, what would you one bit of

:32:40.:32:44.

clever advice be to people? You said don't be boring but what would your

:32:45.:32:50.

advice be? To have one consisting campaign messaging use it in a

:32:51.:32:54.

variety of ways. Tested and work out what works and what is working on

:32:55.:32:59.

the doorstep. They might be two separate things. Twitter is an echo

:33:00.:33:08.

chamber. You have a self reinforcing situation. You need to find a way to

:33:09.:33:13.

actually engage those people. That will not be through Twitter, it

:33:14.:33:17.

would be through some of the more traditional manners of campaigning.

:33:18.:33:22.

Anchor you both for coming in. That is it for tonight. If you would like

:33:23.:33:28.

to get in touch via e-mail us or follow us on social media. We will

:33:29.:33:36.

be back next week. Thank you for watching. A very good night.

:33:37.:33:38.

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