Browse content similar to 10/02/2016. Check below for episodes and series from the same categories and more!
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we ask if the Welsh Government is doing enough to encourage | :00:00. | :00:11. | |
We ask Ukip's Nathan Gill how his party would run | :00:12. | :00:15. | |
Wales as we look ahead to May's national | :00:16. | :00:17. | |
And talking of polling day - how important will social | :00:18. | :00:21. | |
We'll be sharing some tips from the experts. | :00:22. | :00:28. | |
I a word of wisdom for party leaders - don't be boring. Stay with us for | :00:29. | :00:34. | |
the Wales Report. Good evening and welcome | :00:35. | :00:40. | |
to The Wales Report. Here's a conundrum - | :00:41. | :00:42. | |
the Welsh Government has exceeded its house-building | :00:43. | :00:44. | |
target, but there are still concerns that | :00:45. | :00:45. | |
not enough new homes You can join tonight's | :00:46. | :00:47. | |
conversation on social media. Well the problem, | :00:48. | :00:54. | |
according to some experts, is that the Welsh Government's | :00:55. | :00:59. | |
housing quota hasn't been ambitious enough | :01:00. | :01:01. | |
- with far more homes One forecast suggests we need | :01:02. | :01:03. | |
to build an average of 12,000 new homes a year - a rate | :01:04. | :01:09. | |
we haven't seen in Wales Felicity Evans has | :01:10. | :01:12. | |
been investigating. Last summer Fiona and her son were | :01:13. | :01:29. | |
evicted by their landlord after he decided he wanted to sell the house | :01:30. | :01:35. | |
where they lived. They ended up sleeping on the sofas of friends and | :01:36. | :01:42. | |
family. I put the stuff in storage and I asked a few friends and family | :01:43. | :01:47. | |
and we did Monday to Friday and on a weekend we went camping, because it | :01:48. | :01:52. | |
was summer, or supposed to be summer. It was wet. We went camping | :01:53. | :01:57. | |
and that went on for five weeks and then the fifth weekend it rained a | :01:58. | :02:03. | |
lot. The tent got flooded and everything was wet and damp and | :02:04. | :02:10. | |
everything stunk and I it got to that point, I couldn't do it any | :02:11. | :02:14. | |
more and the council gave me temporary accommodation. She isn't | :02:15. | :02:20. | |
the only casualty of Wales' housing shortage. Since 1970 house building | :02:21. | :02:26. | |
in Wales has fallen by more than 60%. But demand for housing has seen | :02:27. | :02:32. | |
a steady increase. That has left a lot of people unable to find the | :02:33. | :02:36. | |
homes they need. If you can't get access to a home that is suitable, | :02:37. | :02:41. | |
in some kaleses you're almost putting your life on hold, whether | :02:42. | :02:45. | |
that is starting a family, moving to a new area. It has a real impact on | :02:46. | :02:53. | |
life. Housing is the corner stone of people getting their aspirations. We | :02:54. | :02:59. | |
know good quality housing helps people achieve good health. So it is | :03:00. | :03:03. | |
key to any government and their agenda. The Welsh government said | :03:04. | :03:10. | |
increasing housing supply is a top priority. It has brought in a help | :03:11. | :03:17. | |
to buy scheme and met its targets on building additional affordable | :03:18. | :03:21. | |
homes. But experts fear the targets haven't been ambitious enough and | :03:22. | :03:26. | |
demand for all types of housing will increase much faster than the Welsh | :03:27. | :03:30. | |
Government has forecast and one report suggests that on average we | :03:31. | :03:35. | |
will need to build 12,000 homes a year. That would mean a return to | :03:36. | :03:39. | |
build rates we haven't seen since the 1970s. Analysts say the Welsh | :03:40. | :03:49. | |
government has based it is forecasts on the demand that existed during | :03:50. | :03:55. | |
the recession when fewer houses were being built and people were less | :03:56. | :04:00. | |
likely to move. They say demand will increase faster in the future than | :04:01. | :04:06. | |
it did during that recession. Obviously the housing shortage isn't | :04:07. | :04:09. | |
just about homelessness. It us about suitability. The difficulty of | :04:10. | :04:14. | |
finding somewhere that is right for you needs and about young adults | :04:15. | :04:18. | |
living at home, because there are no other options and house prices | :04:19. | :04:27. | |
rising faster than income. And there are economic costs. Housing brings | :04:28. | :04:32. | |
big economic Ben fiments in terms of -- benefits in terms of | :04:33. | :04:37. | |
construction, investment in an area and we all spend money on our houses | :04:38. | :04:45. | |
and the cost of not building houses. The issues of homelessness is | :04:46. | :04:49. | |
catastrophically expensive. Looking at purely from an economic | :04:50. | :04:54. | |
perspective. For social issues they're more acute. There are issues | :04:55. | :04:58. | |
about the less of investment potential. If an investor wants to | :04:59. | :05:03. | |
move into the area, what they will be interested in, well, are there | :05:04. | :05:09. | |
the workers there? Predicting futuring housing -- future housing | :05:10. | :05:13. | |
need is not an expert science, but Wales does not have enough homes and | :05:14. | :05:18. | |
without a significant increase in building rates, Fiona's experience | :05:19. | :05:23. | |
of trauma of homelessness will be shared by many more families. I felt | :05:24. | :05:29. | |
insecure. Emotional. Just everything was taken out of my hands. I didn't | :05:30. | :05:34. | |
have a choice with anything. So, yeah, I lost weight, and... Gained a | :05:35. | :05:40. | |
debt. But yeah, it was very stressful. More stressful than I | :05:41. | :05:44. | |
thought it would be. But that is the type of person that I am, I look to | :05:45. | :05:47. | |
sort things out. If something's not right I want to put it right and I | :05:48. | :05:51. | |
didn't have that choice with this. It was completely taken out of my | :05:52. | :05:57. | |
hands. So... I hopefully can... Have a choice maybe if there is a lot of | :05:58. | :06:00. | |
houses that are there. Lesley Griffiths is | :06:01. | :06:04. | |
the Minister for Communities. She was not available | :06:05. | :06:10. | |
for interview, but a Welsh Government spokesperson | :06:11. | :06:12. | |
told The Wales Report: "There has been a long-term | :06:13. | :06:15. | |
positive trend in Welsh house building, with 20% | :06:16. | :06:17. | |
more houses started They added that: | :06:18. | :06:19. | |
the previous year." "Research by | :06:20. | :06:24. | |
the Construction Industry Training Board shows Wales' | :06:25. | :06:27. | |
construction industry is set to grow at nearly triple | :06:28. | :06:28. | |
the UK average, with over 27,000 jobs to be created | :06:29. | :06:31. | |
in the next five years." Joining me now are the | :06:32. | :06:39. | |
Labour AM and former minister Alun Davies | :06:40. | :06:42. | |
and the Liberal Democrat AM Why are we not building enough | :06:43. | :06:56. | |
homes? There is a range of issues. For social housing the Welsh | :06:57. | :07:00. | |
Government are not setting an ambitious enough target. In terms of | :07:01. | :07:06. | |
private sector, it boils down to the profit margins people can get on the | :07:07. | :07:10. | |
south coast they can sell them on a reasonable price. As they go north | :07:11. | :07:16. | |
they say there are issues around planning, service and cost and | :07:17. | :07:20. | |
putting off builders come to Wales. We need to try a find a way around | :07:21. | :07:31. | |
the problems. Alun, what is your analysis of why house building isn't | :07:32. | :07:36. | |
there. Targets don't build houses. The Welsh Government has put funding | :07:37. | :07:40. | |
into schemes to enable people both to buy affordable housing and to | :07:41. | :07:46. | |
enable social landlords and house builders to build affordable | :07:47. | :07:53. | |
housing. It is an issue of affordability and availability is | :07:54. | :07:56. | |
one side of coin. We need to ensure that we have the quality and | :07:57. | :08:01. | |
standard of housing in the rented seconder, particularly the private | :08:02. | :08:05. | |
sector. To if you look at the policy approach the Welsh Government has | :08:06. | :08:09. | |
taken, it has been addressing issues both of quality and standards, but | :08:10. | :08:13. | |
also of availability and the number of housing built. Can I pick you up | :08:14. | :08:20. | |
on what you said about targets. What is the points of targets if nay | :08:21. | :08:26. | |
don't build houses. They're there for a reason. They're there to | :08:27. | :08:29. | |
provide accountability and you have seen the Welsh Government taking a | :08:30. | :08:35. | |
creative approach to looking at what lands is available that can be | :08:36. | :08:40. | |
released to either social landlords or house builders to create the | :08:41. | :08:46. | |
space to build new homes. We are seeing derelict buildings being | :08:47. | :08:49. | |
brought back into use to build new homes and we are seeing people being | :08:50. | :08:55. | |
funded to buy their own homes. You see a number of policy options. All | :08:56. | :09:00. | |
of which are designed both to enable people to buy homes to build homes | :09:01. | :09:05. | |
and then to ensure that the homes that are rented by people are of a | :09:06. | :09:10. | |
sufficient quality. On the target issue, it is one of main yard sticks | :09:11. | :09:17. | |
we have, what should the target be. First can I agree targets don't | :09:18. | :09:24. | |
build houses in the private sector. But in public housing that is the | :09:25. | :09:27. | |
mark that the Welsh Government should be putting in money to. The | :09:28. | :09:33. | |
Welsh Government has set a target of 10,000 homes in five years. But the | :09:34. | :09:38. | |
report that was referred in the report said they need 12,000 a year | :09:39. | :09:44. | |
and over 2,000 should be social housing. So my view is the Welsh | :09:45. | :09:49. | |
Government's target in terms of social housing should be doubled to | :09:50. | :09:53. | |
start to try to catch up so those homes are available for people who | :09:54. | :09:56. | |
can't afford to buy their property. We need to find ways of people | :09:57. | :10:01. | |
getting on the to the housing market. The help to buy scheme, | :10:02. | :10:06. | |
started by the coalition government, is great. We want to look at rent to | :10:07. | :10:13. | |
own schemes where your rent counts towards ownership. The problem is | :10:14. | :10:17. | |
getting a deposit to your mortgage. That is something that must be | :10:18. | :10:22. | |
overcome. On social housing, do you think the target needs to be doubled | :10:23. | :10:25. | |
and people know what they're trying to measure? The target has been | :10:26. | :10:30. | |
increepsed, because of success -- increased, because of the success of | :10:31. | :10:35. | |
policies. So you are seeing targets increased as we succeed in building | :10:36. | :10:40. | |
new homes. What we are going to do in the manifesto is to actually | :10:41. | :10:45. | |
describe how we intend to continue the success in building homes for | :10:46. | :10:49. | |
people, affordable homes across the whole of Wales. I will agree with a | :10:50. | :10:53. | |
number of points that Peter has made. This is one of great | :10:54. | :10:58. | |
challenges facing us. Peter described the number of homes needed | :10:59. | :11:04. | |
for young people, but also at the other end of the age range, for | :11:05. | :11:09. | |
older people and people affected by the bedroom tax and want to down | :11:10. | :11:14. | |
size and need extra care and supported housing, all these are | :11:15. | :11:19. | |
areas where we have got to address housing need and supply. And one of | :11:20. | :11:24. | |
the great successes of the last few years has been that holistic | :11:25. | :11:29. | |
approach to housing where we have seen support for building, but also | :11:30. | :11:33. | |
a drive to improve the quality and standards and we need to do both. If | :11:34. | :11:39. | |
it is a holistic approach, why are we in a position where we are | :11:40. | :11:43. | |
talking about a serious shortage? Because the Welsh government hasn't | :11:44. | :11:49. | |
taken that holistic approach and aren't setting ambitious new targets | :11:50. | :11:53. | |
and in terms of private sector, there are still, you talk to small | :11:54. | :11:59. | |
builders in Wales, they think there are obstacles in their way in terms | :12:00. | :12:04. | |
of planning and cost of attaching to the statutory services and other | :12:05. | :12:09. | |
issues. I think we need to review of what the obstacles are so we can | :12:10. | :12:14. | |
encourage homes to be build and if possible cut the cost to builders so | :12:15. | :12:19. | |
they can build more houses further north. Can we expect Labour to say | :12:20. | :12:26. | |
it will take the brakes off in both sectors, social and private sector? | :12:27. | :12:31. | |
I think you, when you see the manifesto, you will see policies | :12:32. | :12:34. | |
that respond to the needs of the people that we saw. Not empty | :12:35. | :12:42. | |
promises, but but solid programmes for housing of the standard and | :12:43. | :12:45. | |
quality people want. I think when you bring those things together what | :12:46. | :12:50. | |
you have is a policy that addresses our needs today and tomorrow. Thank | :12:51. | :12:52. | |
you. There are just three months | :12:53. | :12:57. | |
until the National Assembly elections and as part | :12:58. | :13:01. | |
of BBC Wales' How Wales Works season, the Wales | :13:02. | :13:04. | |
Report is speaking to the main party leaders | :13:05. | :13:06. | |
in Wales to find out how they'd run things if | :13:07. | :13:08. | |
they won power in May. Over the next five weeks we'll be | :13:09. | :13:10. | |
speaking to the Liberal Democrats, Plaid Cymru, | :13:11. | :13:13. | |
Conservatives and Labour, but first tonight is Ukip's leader | :13:14. | :13:15. | |
in Wales, Nathan Gill. Ukip are gearing up | :13:16. | :13:17. | |
for a campaign which could see them win AMs | :13:18. | :13:21. | |
for the first time, but some conflict over the selection | :13:22. | :13:23. | |
of candidates is also Professor Richard Wyn | :13:24. | :13:25. | |
Jones from The Wales Governance Centre at | :13:26. | :13:29. | |
Cardiff University takes This is a hugely significant | :13:30. | :13:46. | |
election for Ukip. In the past, Wales has been you know quite weak | :13:47. | :13:51. | |
in terms of Ukip support. But that has changed in the last few years. | :13:52. | :13:55. | |
It is now one of the areas where they can hope to do well and with | :13:56. | :14:01. | |
the semi proportional system that we have gives them a real chance of | :14:02. | :14:08. | |
actually having a block of elected representatives in a UK-based | :14:09. | :14:16. | |
legislature. Nathan Gill owes David Cameron a debt of thanks. If the | :14:17. | :14:21. | |
European referendum is held pretty close to the Assembly election, that | :14:22. | :14:26. | |
is going to be perfect for Ukip. It will put them in the shop window in | :14:27. | :14:32. | |
a way they could scarcely dream of in other circumstances. So the | :14:33. | :14:36. | |
timing of the EU referendum is crucial. If it is held at the end of | :14:37. | :14:41. | |
June, then that is going to be really great news for Ukip. | :14:42. | :15:05. | |
The quiz and themselves in this context presumably having his knees | :15:06. | :15:21. | |
and feet of Wales. He is 55 50s and five have is a visa. You see full | :15:22. | :15:28. | |
and this Joining me now is UKIP's leader | :15:29. | :15:41. | |
in Wales, Nathan Gill. With his thesis is this you? I | :15:42. | :16:24. | |
believe to resign and 50. For you, that his faith. Full or not | :16:25. | :16:45. | |
We believe we will get people elected to the Assembly. It is the | :16:46. | :16:54. | |
consensus feeling, is it a gamble? Everything in life is a gamble. | :16:55. | :16:58. | |
Let's talk about the people you would like to be elected with in | :16:59. | :17:03. | |
that case and pluck a name out of air and say Neil Hamilton, who has a | :17:04. | :17:08. | |
controversial past. Is he the type of person you would like to serve | :17:09. | :17:13. | |
with? Your commentary was right in the respect that it is a gold fish | :17:14. | :17:19. | |
bowl the Welsh Assembly. It is even designed to look like one. So we do | :17:20. | :17:24. | |
need to have a cohesive team and that is what I have been pushing | :17:25. | :17:28. | |
for. We need people who can work together as that team for five years | :17:29. | :17:33. | |
for the full term. Because it would be a disaster if they were split and | :17:34. | :17:39. | |
people left or we couldn't work in that cohesive manner. I feel very | :17:40. | :17:43. | |
strongly that the membership in Wales will make the right decisions, | :17:44. | :17:48. | |
they will pick people that they want to represent them and whatever team | :17:49. | :17:52. | |
they give me, and if I'm on that team as well, we will work together. | :17:53. | :17:58. | |
I am convinced. If you were drawing up a list of ideal people to serve | :17:59. | :18:02. | |
with would Neil Hamilton be on the list. We are in the middle of a | :18:03. | :18:07. | |
membership selection process. You must have a view. I do, but it is | :18:08. | :18:12. | |
unfair of me to give that view. You hinted a team that works together | :18:13. | :18:18. | |
and a cohesion and a message all the viewers would understand, that makes | :18:19. | :18:22. | |
political sense, where does somebody like Neil Hamilton fit into that | :18:23. | :18:28. | |
picture. Dooning he would fit? . If he members decided that was the | :18:29. | :18:31. | |
case, we would make it work. But it is not ideal? During this election | :18:32. | :18:37. | |
process which we are still in the middle of, I can't comment on | :18:38. | :18:40. | |
individuals who are putting themselves forward. I'm thinking | :18:41. | :18:44. | |
about the kind of individuals you would like to serve w because you | :18:45. | :18:49. | |
are asking people to vote for your party and your view as leader about | :18:50. | :18:53. | |
the kind of people you would like to see elected with you, is very | :18:54. | :18:58. | |
important. That is why I'm asking. My view of leader has been | :18:59. | :19:04. | |
petitioned to our NEN and C and we have a full grass roots, the members | :19:05. | :19:08. | |
themselves are going to be selecting the list and ranking in it. That is | :19:09. | :19:16. | |
my views have been expressed. So let's take a principle instead that | :19:17. | :19:22. | |
local parties should choose people with strong local links. Is that | :19:23. | :19:25. | |
important? Well of course, because the members need to know they can | :19:26. | :19:29. | |
rely on whoever is going to be representing them. They need to know | :19:30. | :19:33. | |
who it is. That is representing them and I think that because it has gone | :19:34. | :19:38. | |
back to the regions will decide who is going to be ranked on the | :19:39. | :19:42. | |
regional list for them and they will make the right decision. Are you | :19:43. | :19:55. | |
against parachute on the fourth of this is my first have people | :19:56. | :20:01. | |
standing on the low-fat and 70 four that. That as path of what roles as | :20:02. | :20:07. | |
Nigel Farage has in this process is Canvas selection, is his role. He is | :20:08. | :20:23. | |
on the CV of five. You are viewing the facing. | :20:24. | :21:02. | |
We had a flat fee of less than them. We have that. | :21:03. | :21:10. | |
It would be hypocritical too say you got it wrong. This is a national | :21:11. | :21:17. | |
legislature and an opportunity for Ukip to show we can be disciplined | :21:18. | :21:23. | |
and if you elect us, we can and we will do good things for Wales. The | :21:24. | :21:32. | |
initial referendum, that was the decision of the Welsh people to set | :21:33. | :21:37. | |
up the Assembly was in 97. Yes. It took a long time for you to accept | :21:38. | :21:43. | |
that decision? Well, as you said it was very close and for a long time a | :21:44. | :21:47. | |
lot of people were still undecided about the Welsh Assembly. If you ask | :21:48. | :21:53. | |
a lot of people in North Wales a lot of people have a negative feeling | :21:54. | :21:57. | |
about the Welsh Assembly. Devolution to a greater extent has failed the | :21:58. | :22:01. | |
people of Wales, because the three main areas that we are bothered | :22:02. | :22:07. | |
about through devolution of the NHS, education and the economy, we are | :22:08. | :22:11. | |
doing much worse in now than 16 years ago when devolution started. | :22:12. | :22:14. | |
So you can understand why the people of Wales would feel that actually | :22:15. | :22:21. | |
those people in Cardiff Bay, the bubble in Cardiff Bay, don't | :22:22. | :22:24. | |
represent us in Wrexham and all along the north Wales coast people | :22:25. | :22:30. | |
feel that it is all Cardiffcentric and I understand that. We have got | :22:31. | :22:35. | |
to make devolution work. We need it to be actually true devolution, | :22:36. | :22:40. | |
where it is brought closer to the people. Setting up huge massive | :22:41. | :22:46. | |
Kuehne sill -- councils, taking your local legislature further from you I | :22:47. | :22:50. | |
believe is a mistake. Yes, 22 councils are too many. But if your | :22:51. | :22:55. | |
councillor who lives at the end of the street has to go on a 50-mile | :22:56. | :23:03. | |
journey to the council chamber, are you really going to be represented? | :23:04. | :23:06. | |
Of course not. We want devolution bringing it closer to the people of | :23:07. | :23:10. | |
Wales. You are saying to viewers that you are a believer in the | :23:11. | :23:16. | |
institution of the National Assembly and Welsh Government and that there | :23:17. | :23:20. | |
is no question of you let's say you go to the European Parliament, that | :23:21. | :23:23. | |
is not an institution you believe in. Absolutely. But you would be | :23:24. | :23:28. | |
elected to an institution that you did believe in. That is clear is it? | :23:29. | :23:34. | |
Yes. In the European Parliament we, there are certain things we do not | :23:35. | :23:40. | |
participate in and will never ever vote to give the European | :23:41. | :23:43. | |
institutions any more power. We will never vote to give them more money. | :23:44. | :23:49. | |
We always vote against that and we are clear, whereas this institution, | :23:50. | :23:53. | |
the Senedd, it is there for the people of Wales and must be used | :23:54. | :23:57. | |
properly and it must be improved. Because it has not dlied for us -- | :23:58. | :24:02. | |
delivered for us yet and if we are there we can be a force for good. It | :24:03. | :24:08. | |
is a crucial point. Because we heard Richard refer to it at the end of | :24:09. | :24:13. | |
his contribution there, would you be going to the Senedd with a view to | :24:14. | :24:16. | |
playing a constructive part. Absolutely. Or going there to play | :24:17. | :24:24. | |
really a destructive part? No, you kitchen is often seen -- Ukip is | :24:25. | :24:29. | |
seen as an we are against everything party. We are for more than we are | :24:30. | :24:37. | |
against and this devolution settlement has not worked, not | :24:38. | :24:41. | |
because we need more powers, it is because the power they have got have | :24:42. | :24:47. | |
been used badly. The spending priorities have not delivered for | :24:48. | :24:51. | |
the people of Wales. We want to be a constructive part of the Assembly | :24:52. | :24:54. | |
and be there to get the voices and the views of those people who vote | :24:55. | :25:01. | |
for us heard and we need to make sure that actually people start to | :25:02. | :25:05. | |
believe in the institution for the right reasons. 42% of people voted | :25:06. | :25:11. | |
in the last Assembly elections. How many will vote in this. People are | :25:12. | :25:15. | |
voting with their feet by ignoring it. That is not good for democracy | :25:16. | :25:22. | |
and not good fofrer for the -- for the Welsh Assembly. We need to see | :25:23. | :25:26. | |
that people believe their voice will be heard and be acknowledged and the | :25:27. | :25:31. | |
money we get is spent in a sensible ways in ways that win benefit our | :25:32. | :25:35. | |
children and our grandchildren. Thank you. | :25:36. | :25:40. | |
For many of us social media is becoming a bigger | :25:41. | :25:42. | |
The role it plays in political campaigns and elections is becoming | :25:43. | :25:46. | |
Just think of the Scottish referendum on | :25:47. | :25:49. | |
independence, or indeed the current race for | :25:50. | :25:51. | |
And what about the social media scene here in Wales? | :25:52. | :25:56. | |
Are politicians using it with the kind of | :25:57. | :25:58. | |
The Guardian's Social and Community editor Elena | :25:59. | :26:03. | |
Cresci gives us her take on what role social media could play. | :26:04. | :26:20. | |
It feels like social media is every where. It is a big part of world we | :26:21. | :26:27. | |
live in and it is pretty much my job. It is a great thing. Because it | :26:28. | :26:33. | |
gets people talking. Or typing. Politicians in particular are | :26:34. | :26:36. | |
starting to see how personal communication with voters is just a | :26:37. | :26:41. | |
click away. They said 2015 would be the first social media election, | :26:42. | :26:46. | |
except that wasn't quite true. They said the same thing about 2010. The | :26:47. | :26:53. | |
Scottish referendum, now that was a master class in using social media | :26:54. | :26:58. | |
for campaigning. What role will social media play in the Welsh | :26:59. | :27:02. | |
Assembly election? Get back to basics. Wales isn't like this place. | :27:03. | :27:07. | |
There are still areas where mobile and online connections are not that | :27:08. | :27:11. | |
great and in this case, that is kind of an issue. Another thing to | :27:12. | :27:16. | |
remember is that getting through to that digital savvy electorate can be | :27:17. | :27:19. | |
a good way of getting to that crucial younger audience. Twitter | :27:20. | :27:35. | |
and Facebook are more established and ready to play a part in | :27:36. | :27:42. | |
politics. Social media likes and follows do not count for much. It is | :27:43. | :27:49. | |
a bit superficial. Social media hype can be a flash in the pan. For | :27:50. | :27:58. | |
Leanne Wood, Twitter went wild after that showdown with Nigel Farage. On | :27:59. | :28:17. | |
twitter, Plsid has 20,000 followers. -- Plaid. It recently came out the | :28:18. | :28:23. | |
Conservatives spent more than ?100,000 a month on a Facebook app | :28:24. | :28:27. | |
in the run-up to the general election. Perhaps it pays to cash in | :28:28. | :28:32. | |
on social media. The assembly election in May will be interesting. | :28:33. | :28:37. | |
It has been all go in Westminster with big changes to the Labour | :28:38. | :28:42. | |
Party. Who knows what will happen in Wales? The leadership really is up | :28:43. | :28:48. | |
for grabs. Social media did not predict the results of the general | :28:49. | :28:54. | |
election, neither did the polls. Party leaders should not be boring. | :28:55. | :29:02. | |
I'm joined now by Dr Rebecca Rumbul from Cardiff University | :29:03. | :29:09. | |
and Jess Blair, from the Institute of Welsh Affairs. | :29:10. | :29:16. | |
I am just wondering, in a Welsh context, specifically, can we look | :29:17. | :29:24. | |
forward to an election which will do something different with social | :29:25. | :29:30. | |
media in May? In a word, no. I do not think we are comparing | :29:31. | :29:34. | |
like-for-like. The Welsh context has always been different. It is | :29:35. | :29:38. | |
interesting that Eleanor picked up on it in the video. The Tories in | :29:39. | :29:43. | |
the general election really targeted the campaign. Wells does not have | :29:44. | :29:48. | |
the capacity. We do not have the funds. It is a different set of | :29:49. | :29:54. | |
circumstances. The way we use social media and the way that Welsh | :29:55. | :29:58. | |
politicians use social media, what is your reading of the levels of | :29:59. | :30:03. | |
sophistication, compared with the rest of the UK? I do not think Welsh | :30:04. | :30:08. | |
politicians are sophisticated and how they use social media. I find my | :30:09. | :30:17. | |
feed filling up with pictures of politicians at a hospital or a | :30:18. | :30:21. | |
school. That is not engaging to meet all interesting to me. What does | :30:22. | :30:33. | |
engage? First, what does engage people? People want to know what | :30:34. | :30:37. | |
you're going to do for them. It is not enough to post a picture of | :30:38. | :30:42. | |
yourself at school and say, I support my local school. We are | :30:43. | :30:46. | |
talking about going into election. People want to know what this person | :30:47. | :30:51. | |
will do for me. What are their views? Is that really a manifesto | :30:52. | :30:58. | |
that has been spread out on social media? Does not sound terribly | :30:59. | :31:05. | |
exciting the message is there have been crowd sourcing projects that | :31:06. | :31:08. | |
social media is one of the tools of engagement. That is a big lesson. It | :31:09. | :31:13. | |
is not a panacea, it is one of those things. You have to try a selection | :31:14. | :31:18. | |
of different ways of engaging people to see what works. Generally it is | :31:19. | :31:22. | |
making question is a bit more relevant to people. For example, we | :31:23. | :31:28. | |
did a project around cancer care and how to improve that. The question | :31:29. | :31:33. | |
was, how can we improve your cancer experience? Where is Wales in terms | :31:34. | :31:40. | |
of its ability to provide the kind of infrastructure? It is just | :31:41. | :31:45. | |
getting online and having decent mobile coverage which allows you to | :31:46. | :31:49. | |
have 4G and have a decent experience on social media. Where are we on | :31:50. | :31:55. | |
that? In Wales we have the lowest level of digital literacy. They do | :31:56. | :32:03. | |
not have the skills to get online, let alone have a Twitter account. | :32:04. | :32:08. | |
Internet penetration is the lowest in the UK. Without those basic | :32:09. | :32:12. | |
things, we're not going to have the social media election we have been | :32:13. | :32:17. | |
talking about. That is why it is so important to use a package of tools. | :32:18. | :32:23. | |
It is about getting consistent messages through social media. A | :32:24. | :32:31. | |
very quick question to you both. If you were advising people taking part | :32:32. | :32:35. | |
in this election coming up, given there are very big questions at | :32:36. | :32:39. | |
stake for the future of government in Wales, what would you one bit of | :32:40. | :32:44. | |
clever advice be to people? You said don't be boring but what would your | :32:45. | :32:50. | |
advice be? To have one consisting campaign messaging use it in a | :32:51. | :32:54. | |
variety of ways. Tested and work out what works and what is working on | :32:55. | :32:59. | |
the doorstep. They might be two separate things. Twitter is an echo | :33:00. | :33:08. | |
chamber. You have a self reinforcing situation. You need to find a way to | :33:09. | :33:13. | |
actually engage those people. That will not be through Twitter, it | :33:14. | :33:17. | |
would be through some of the more traditional manners of campaigning. | :33:18. | :33:22. | |
Anchor you both for coming in. That is it for tonight. If you would like | :33:23. | :33:28. | |
to get in touch via e-mail us or follow us on social media. We will | :33:29. | :33:36. | |
be back next week. Thank you for watching. A very good night. | :33:37. | :33:38. |