10/02/2016 The Wales Report


10/02/2016

Huw Edwards looks at whether the Welsh government doing enough to encourage house building in Wales? And how much will social media impact on the Assembly elections this year?


Similar Content

Browse content similar to 10/02/2016. Check below for episodes and series from the same categories and more!

Transcript


LineFromTo

we ask if the Welsh Government is doing enough to encourage

:00:00.:00:11.

We ask Ukip's Nathan Gill how his party would run

:00:12.:00:15.

Wales as we look ahead to May's national

:00:16.:00:17.

And talking of polling day - how important will social

:00:18.:00:21.

We'll be sharing some tips from the experts.

:00:22.:00:28.

I a word of wisdom for party leaders - don't be boring. Stay with us for

:00:29.:00:34.

the Wales Report. Good evening and welcome

:00:35.:00:40.

to The Wales Report. Here's a conundrum -

:00:41.:00:42.

the Welsh Government has exceeded its house-building

:00:43.:00:44.

target, but there are still concerns that

:00:45.:00:45.

not enough new homes You can join tonight's

:00:46.:00:47.

conversation on social media. Well the problem,

:00:48.:00:54.

according to some experts, is that the Welsh Government's

:00:55.:00:59.

housing quota hasn't been ambitious enough

:01:00.:01:01.

- with far more homes One forecast suggests we need

:01:02.:01:03.

to build an average of 12,000 new homes a year - a rate

:01:04.:01:09.

we haven't seen in Wales Felicity Evans has

:01:10.:01:12.

been investigating. Last summer Fiona and her son were

:01:13.:01:29.

evicted by their landlord after he decided he wanted to sell the house

:01:30.:01:35.

where they lived. They ended up sleeping on the sofas of friends and

:01:36.:01:42.

family. I put the stuff in storage and I asked a few friends and family

:01:43.:01:47.

and we did Monday to Friday and on a weekend we went camping, because it

:01:48.:01:52.

was summer, or supposed to be summer. It was wet. We went camping

:01:53.:01:57.

and that went on for five weeks and then the fifth weekend it rained a

:01:58.:02:03.

lot. The tent got flooded and everything was wet and damp and

:02:04.:02:10.

everything stunk and I it got to that point, I couldn't do it any

:02:11.:02:14.

more and the council gave me temporary accommodation. She isn't

:02:15.:02:20.

the only casualty of Wales' housing shortage. Since 1970 house building

:02:21.:02:26.

in Wales has fallen by more than 60%. But demand for housing has seen

:02:27.:02:32.

a steady increase. That has left a lot of people unable to find the

:02:33.:02:36.

homes they need. If you can't get access to a home that is suitable,

:02:37.:02:41.

in some kaleses you're almost putting your life on hold, whether

:02:42.:02:45.

that is starting a family, moving to a new area. It has a real impact on

:02:46.:02:53.

life. Housing is the corner stone of people getting their aspirations. We

:02:54.:02:59.

know good quality housing helps people achieve good health. So it is

:03:00.:03:03.

key to any government and their agenda. The Welsh government said

:03:04.:03:10.

increasing housing supply is a top priority. It has brought in a help

:03:11.:03:17.

to buy scheme and met its targets on building additional affordable

:03:18.:03:21.

homes. But experts fear the targets haven't been ambitious enough and

:03:22.:03:26.

demand for all types of housing will increase much faster than the Welsh

:03:27.:03:30.

Government has forecast and one report suggests that on average we

:03:31.:03:35.

will need to build 12,000 homes a year. That would mean a return to

:03:36.:03:39.

build rates we haven't seen since the 1970s. Analysts say the Welsh

:03:40.:03:49.

government has based it is forecasts on the demand that existed during

:03:50.:03:55.

the recession when fewer houses were being built and people were less

:03:56.:04:00.

likely to move. They say demand will increase faster in the future than

:04:01.:04:06.

it did during that recession. Obviously the housing shortage isn't

:04:07.:04:09.

just about homelessness. It us about suitability. The difficulty of

:04:10.:04:14.

finding somewhere that is right for you needs and about young adults

:04:15.:04:18.

living at home, because there are no other options and house prices

:04:19.:04:27.

rising faster than income. And there are economic costs. Housing brings

:04:28.:04:32.

big economic Ben fiments in terms of -- benefits in terms of

:04:33.:04:37.

construction, investment in an area and we all spend money on our houses

:04:38.:04:45.

and the cost of not building houses. The issues of homelessness is

:04:46.:04:49.

catastrophically expensive. Looking at purely from an economic

:04:50.:04:54.

perspective. For social issues they're more acute. There are issues

:04:55.:04:58.

about the less of investment potential. If an investor wants to

:04:59.:05:03.

move into the area, what they will be interested in, well, are there

:05:04.:05:09.

the workers there? Predicting futuring housing -- future housing

:05:10.:05:13.

need is not an expert science, but Wales does not have enough homes and

:05:14.:05:18.

without a significant increase in building rates, Fiona's experience

:05:19.:05:23.

of trauma of homelessness will be shared by many more families. I felt

:05:24.:05:29.

insecure. Emotional. Just everything was taken out of my hands. I didn't

:05:30.:05:34.

have a choice with anything. So, yeah, I lost weight, and... Gained a

:05:35.:05:40.

debt. But yeah, it was very stressful. More stressful than I

:05:41.:05:44.

thought it would be. But that is the type of person that I am, I look to

:05:45.:05:47.

sort things out. If something's not right I want to put it right and I

:05:48.:05:51.

didn't have that choice with this. It was completely taken out of my

:05:52.:05:57.

hands. So... I hopefully can... Have a choice maybe if there is a lot of

:05:58.:06:00.

houses that are there. Lesley Griffiths is

:06:01.:06:04.

the Minister for Communities. She was not available

:06:05.:06:10.

for interview, but a Welsh Government spokesperson

:06:11.:06:12.

told The Wales Report: "There has been a long-term

:06:13.:06:15.

positive trend in Welsh house building, with 20%

:06:16.:06:17.

more houses started They added that:

:06:18.:06:19.

the previous year." "Research by

:06:20.:06:24.

the Construction Industry Training Board shows Wales'

:06:25.:06:27.

construction industry is set to grow at nearly triple

:06:28.:06:28.

the UK average, with over 27,000 jobs to be created

:06:29.:06:31.

in the next five years." Joining me now are the

:06:32.:06:39.

Labour AM and former minister Alun Davies

:06:40.:06:42.

and the Liberal Democrat AM Why are we not building enough

:06:43.:06:56.

homes? There is a range of issues. For social housing the Welsh

:06:57.:07:00.

Government are not setting an ambitious enough target. In terms of

:07:01.:07:06.

private sector, it boils down to the profit margins people can get on the

:07:07.:07:10.

south coast they can sell them on a reasonable price. As they go north

:07:11.:07:16.

they say there are issues around planning, service and cost and

:07:17.:07:20.

putting off builders come to Wales. We need to try a find a way around

:07:21.:07:31.

the problems. Alun, what is your analysis of why house building isn't

:07:32.:07:36.

there. Targets don't build houses. The Welsh Government has put funding

:07:37.:07:40.

into schemes to enable people both to buy affordable housing and to

:07:41.:07:46.

enable social landlords and house builders to build affordable

:07:47.:07:53.

housing. It is an issue of affordability and availability is

:07:54.:07:56.

one side of coin. We need to ensure that we have the quality and

:07:57.:08:01.

standard of housing in the rented seconder, particularly the private

:08:02.:08:05.

sector. To if you look at the policy approach the Welsh Government has

:08:06.:08:09.

taken, it has been addressing issues both of quality and standards, but

:08:10.:08:13.

also of availability and the number of housing built. Can I pick you up

:08:14.:08:20.

on what you said about targets. What is the points of targets if nay

:08:21.:08:26.

don't build houses. They're there for a reason. They're there to

:08:27.:08:29.

provide accountability and you have seen the Welsh Government taking a

:08:30.:08:35.

creative approach to looking at what lands is available that can be

:08:36.:08:40.

released to either social landlords or house builders to create the

:08:41.:08:46.

space to build new homes. We are seeing derelict buildings being

:08:47.:08:49.

brought back into use to build new homes and we are seeing people being

:08:50.:08:55.

funded to buy their own homes. You see a number of policy options. All

:08:56.:09:00.

of which are designed both to enable people to buy homes to build homes

:09:01.:09:05.

and then to ensure that the homes that are rented by people are of a

:09:06.:09:10.

sufficient quality. On the target issue, it is one of main yard sticks

:09:11.:09:17.

we have, what should the target be. First can I agree targets don't

:09:18.:09:24.

build houses in the private sector. But in public housing that is the

:09:25.:09:27.

mark that the Welsh Government should be putting in money to. The

:09:28.:09:33.

Welsh Government has set a target of 10,000 homes in five years. But the

:09:34.:09:38.

report that was referred in the report said they need 12,000 a year

:09:39.:09:44.

and over 2,000 should be social housing. So my view is the Welsh

:09:45.:09:49.

Government's target in terms of social housing should be doubled to

:09:50.:09:53.

start to try to catch up so those homes are available for people who

:09:54.:09:56.

can't afford to buy their property. We need to find ways of people

:09:57.:10:01.

getting on the to the housing market. The help to buy scheme,

:10:02.:10:06.

started by the coalition government, is great. We want to look at rent to

:10:07.:10:13.

own schemes where your rent counts towards ownership. The problem is

:10:14.:10:17.

getting a deposit to your mortgage. That is something that must be

:10:18.:10:22.

overcome. On social housing, do you think the target needs to be doubled

:10:23.:10:25.

and people know what they're trying to measure? The target has been

:10:26.:10:30.

increepsed, because of success -- increased, because of the success of

:10:31.:10:35.

policies. So you are seeing targets increased as we succeed in building

:10:36.:10:40.

new homes. What we are going to do in the manifesto is to actually

:10:41.:10:45.

describe how we intend to continue the success in building homes for

:10:46.:10:49.

people, affordable homes across the whole of Wales. I will agree with a

:10:50.:10:53.

number of points that Peter has made. This is one of great

:10:54.:10:58.

challenges facing us. Peter described the number of homes needed

:10:59.:11:04.

for young people, but also at the other end of the age range, for

:11:05.:11:09.

older people and people affected by the bedroom tax and want to down

:11:10.:11:14.

size and need extra care and supported housing, all these are

:11:15.:11:19.

areas where we have got to address housing need and supply. And one of

:11:20.:11:24.

the great successes of the last few years has been that holistic

:11:25.:11:29.

approach to housing where we have seen support for building, but also

:11:30.:11:33.

a drive to improve the quality and standards and we need to do both. If

:11:34.:11:39.

it is a holistic approach, why are we in a position where we are

:11:40.:11:43.

talking about a serious shortage? Because the Welsh government hasn't

:11:44.:11:49.

taken that holistic approach and aren't setting ambitious new targets

:11:50.:11:53.

and in terms of private sector, there are still, you talk to small

:11:54.:11:59.

builders in Wales, they think there are obstacles in their way in terms

:12:00.:12:04.

of planning and cost of attaching to the statutory services and other

:12:05.:12:09.

issues. I think we need to review of what the obstacles are so we can

:12:10.:12:14.

encourage homes to be build and if possible cut the cost to builders so

:12:15.:12:19.

they can build more houses further north. Can we expect Labour to say

:12:20.:12:26.

it will take the brakes off in both sectors, social and private sector?

:12:27.:12:31.

I think you, when you see the manifesto, you will see policies

:12:32.:12:34.

that respond to the needs of the people that we saw. Not empty

:12:35.:12:42.

promises, but but solid programmes for housing of the standard and

:12:43.:12:45.

quality people want. I think when you bring those things together what

:12:46.:12:50.

you have is a policy that addresses our needs today and tomorrow. Thank

:12:51.:12:52.

you. There are just three months

:12:53.:12:57.

until the National Assembly elections and as part

:12:58.:13:01.

of BBC Wales' How Wales Works season, the Wales

:13:02.:13:04.

Report is speaking to the main party leaders

:13:05.:13:06.

in Wales to find out how they'd run things if

:13:07.:13:08.

they won power in May. Over the next five weeks we'll be

:13:09.:13:10.

speaking to the Liberal Democrats, Plaid Cymru,

:13:11.:13:13.

Conservatives and Labour, but first tonight is Ukip's leader

:13:14.:13:15.

in Wales, Nathan Gill. Ukip are gearing up

:13:16.:13:17.

for a campaign which could see them win AMs

:13:18.:13:21.

for the first time, but some conflict over the selection

:13:22.:13:23.

of candidates is also Professor Richard Wyn

:13:24.:13:25.

Jones from The Wales Governance Centre at

:13:26.:13:29.

Cardiff University takes This is a hugely significant

:13:30.:13:46.

election for Ukip. In the past, Wales has been you know quite weak

:13:47.:13:51.

in terms of Ukip support. But that has changed in the last few years.

:13:52.:13:55.

It is now one of the areas where they can hope to do well and with

:13:56.:14:01.

the semi proportional system that we have gives them a real chance of

:14:02.:14:08.

actually having a block of elected representatives in a UK-based

:14:09.:14:16.

legislature. Nathan Gill owes David Cameron a debt of thanks. If the

:14:17.:14:21.

European referendum is held pretty close to the Assembly election, that

:14:22.:14:26.

is going to be perfect for Ukip. It will put them in the shop window in

:14:27.:14:32.

a way they could scarcely dream of in other circumstances. So the

:14:33.:14:36.

timing of the EU referendum is crucial. If it is held at the end of

:14:37.:14:41.

June, then that is going to be really great news for Ukip.

:14:42.:15:05.

The quiz and themselves in this context presumably having his knees

:15:06.:15:21.

and feet of Wales. He is 55 50s and five have is a visa. You see full

:15:22.:15:28.

and this Joining me now is UKIP's leader

:15:29.:15:41.

in Wales, Nathan Gill. With his thesis is this you? I

:15:42.:16:24.

believe to resign and 50. For you, that his faith. Full or not

:16:25.:16:45.

We believe we will get people elected to the Assembly. It is the

:16:46.:16:54.

consensus feeling, is it a gamble? Everything in life is a gamble.

:16:55.:16:58.

Let's talk about the people you would like to be elected with in

:16:59.:17:03.

that case and pluck a name out of air and say Neil Hamilton, who has a

:17:04.:17:08.

controversial past. Is he the type of person you would like to serve

:17:09.:17:13.

with? Your commentary was right in the respect that it is a gold fish

:17:14.:17:19.

bowl the Welsh Assembly. It is even designed to look like one. So we do

:17:20.:17:24.

need to have a cohesive team and that is what I have been pushing

:17:25.:17:28.

for. We need people who can work together as that team for five years

:17:29.:17:33.

for the full term. Because it would be a disaster if they were split and

:17:34.:17:39.

people left or we couldn't work in that cohesive manner. I feel very

:17:40.:17:43.

strongly that the membership in Wales will make the right decisions,

:17:44.:17:48.

they will pick people that they want to represent them and whatever team

:17:49.:17:52.

they give me, and if I'm on that team as well, we will work together.

:17:53.:17:58.

I am convinced. If you were drawing up a list of ideal people to serve

:17:59.:18:02.

with would Neil Hamilton be on the list. We are in the middle of a

:18:03.:18:07.

membership selection process. You must have a view. I do, but it is

:18:08.:18:12.

unfair of me to give that view. You hinted a team that works together

:18:13.:18:18.

and a cohesion and a message all the viewers would understand, that makes

:18:19.:18:22.

political sense, where does somebody like Neil Hamilton fit into that

:18:23.:18:28.

picture. Dooning he would fit? . If he members decided that was the

:18:29.:18:31.

case, we would make it work. But it is not ideal? During this election

:18:32.:18:37.

process which we are still in the middle of, I can't comment on

:18:38.:18:40.

individuals who are putting themselves forward. I'm thinking

:18:41.:18:44.

about the kind of individuals you would like to serve w because you

:18:45.:18:49.

are asking people to vote for your party and your view as leader about

:18:50.:18:53.

the kind of people you would like to see elected with you, is very

:18:54.:18:58.

important. That is why I'm asking. My view of leader has been

:18:59.:19:04.

petitioned to our NEN and C and we have a full grass roots, the members

:19:05.:19:08.

themselves are going to be selecting the list and ranking in it. That is

:19:09.:19:16.

my views have been expressed. So let's take a principle instead that

:19:17.:19:22.

local parties should choose people with strong local links. Is that

:19:23.:19:25.

important? Well of course, because the members need to know they can

:19:26.:19:29.

rely on whoever is going to be representing them. They need to know

:19:30.:19:33.

who it is. That is representing them and I think that because it has gone

:19:34.:19:38.

back to the regions will decide who is going to be ranked on the

:19:39.:19:42.

regional list for them and they will make the right decision. Are you

:19:43.:19:55.

against parachute on the fourth of this is my first have people

:19:56.:20:01.

standing on the low-fat and 70 four that. That as path of what roles as

:20:02.:20:07.

Nigel Farage has in this process is Canvas selection, is his role. He is

:20:08.:20:23.

on the CV of five. You are viewing the facing.

:20:24.:21:02.

We had a flat fee of less than them. We have that.

:21:03.:21:10.

It would be hypocritical too say you got it wrong. This is a national

:21:11.:21:17.

legislature and an opportunity for Ukip to show we can be disciplined

:21:18.:21:23.

and if you elect us, we can and we will do good things for Wales. The

:21:24.:21:32.

initial referendum, that was the decision of the Welsh people to set

:21:33.:21:37.

up the Assembly was in 97. Yes. It took a long time for you to accept

:21:38.:21:43.

that decision? Well, as you said it was very close and for a long time a

:21:44.:21:47.

lot of people were still undecided about the Welsh Assembly. If you ask

:21:48.:21:53.

a lot of people in North Wales a lot of people have a negative feeling

:21:54.:21:57.

about the Welsh Assembly. Devolution to a greater extent has failed the

:21:58.:22:01.

people of Wales, because the three main areas that we are bothered

:22:02.:22:07.

about through devolution of the NHS, education and the economy, we are

:22:08.:22:11.

doing much worse in now than 16 years ago when devolution started.

:22:12.:22:14.

So you can understand why the people of Wales would feel that actually

:22:15.:22:21.

those people in Cardiff Bay, the bubble in Cardiff Bay, don't

:22:22.:22:24.

represent us in Wrexham and all along the north Wales coast people

:22:25.:22:30.

feel that it is all Cardiffcentric and I understand that. We have got

:22:31.:22:35.

to make devolution work. We need it to be actually true devolution,

:22:36.:22:40.

where it is brought closer to the people. Setting up huge massive

:22:41.:22:46.

Kuehne sill -- councils, taking your local legislature further from you I

:22:47.:22:50.

believe is a mistake. Yes, 22 councils are too many. But if your

:22:51.:22:55.

councillor who lives at the end of the street has to go on a 50-mile

:22:56.:23:03.

journey to the council chamber, are you really going to be represented?

:23:04.:23:06.

Of course not. We want devolution bringing it closer to the people of

:23:07.:23:10.

Wales. You are saying to viewers that you are a believer in the

:23:11.:23:16.

institution of the National Assembly and Welsh Government and that there

:23:17.:23:20.

is no question of you let's say you go to the European Parliament, that

:23:21.:23:23.

is not an institution you believe in. Absolutely. But you would be

:23:24.:23:28.

elected to an institution that you did believe in. That is clear is it?

:23:29.:23:34.

Yes. In the European Parliament we, there are certain things we do not

:23:35.:23:40.

participate in and will never ever vote to give the European

:23:41.:23:43.

institutions any more power. We will never vote to give them more money.

:23:44.:23:49.

We always vote against that and we are clear, whereas this institution,

:23:50.:23:53.

the Senedd, it is there for the people of Wales and must be used

:23:54.:23:57.

properly and it must be improved. Because it has not dlied for us --

:23:58.:24:02.

delivered for us yet and if we are there we can be a force for good. It

:24:03.:24:08.

is a crucial point. Because we heard Richard refer to it at the end of

:24:09.:24:13.

his contribution there, would you be going to the Senedd with a view to

:24:14.:24:16.

playing a constructive part. Absolutely. Or going there to play

:24:17.:24:24.

really a destructive part? No, you kitchen is often seen -- Ukip is

:24:25.:24:29.

seen as an we are against everything party. We are for more than we are

:24:30.:24:37.

against and this devolution settlement has not worked, not

:24:38.:24:41.

because we need more powers, it is because the power they have got have

:24:42.:24:47.

been used badly. The spending priorities have not delivered for

:24:48.:24:51.

the people of Wales. We want to be a constructive part of the Assembly

:24:52.:24:54.

and be there to get the voices and the views of those people who vote

:24:55.:25:01.

for us heard and we need to make sure that actually people start to

:25:02.:25:05.

believe in the institution for the right reasons. 42% of people voted

:25:06.:25:11.

in the last Assembly elections. How many will vote in this. People are

:25:12.:25:15.

voting with their feet by ignoring it. That is not good for democracy

:25:16.:25:22.

and not good fofrer for the -- for the Welsh Assembly. We need to see

:25:23.:25:26.

that people believe their voice will be heard and be acknowledged and the

:25:27.:25:31.

money we get is spent in a sensible ways in ways that win benefit our

:25:32.:25:35.

children and our grandchildren. Thank you.

:25:36.:25:40.

For many of us social media is becoming a bigger

:25:41.:25:42.

The role it plays in political campaigns and elections is becoming

:25:43.:25:46.

Just think of the Scottish referendum on

:25:47.:25:49.

independence, or indeed the current race for

:25:50.:25:51.

And what about the social media scene here in Wales?

:25:52.:25:56.

Are politicians using it with the kind of

:25:57.:25:58.

The Guardian's Social and Community editor Elena

:25:59.:26:03.

Cresci gives us her take on what role social media could play.

:26:04.:26:20.

It feels like social media is every where. It is a big part of world we

:26:21.:26:27.

live in and it is pretty much my job. It is a great thing. Because it

:26:28.:26:33.

gets people talking. Or typing. Politicians in particular are

:26:34.:26:36.

starting to see how personal communication with voters is just a

:26:37.:26:41.

click away. They said 2015 would be the first social media election,

:26:42.:26:46.

except that wasn't quite true. They said the same thing about 2010. The

:26:47.:26:53.

Scottish referendum, now that was a master class in using social media

:26:54.:26:58.

for campaigning. What role will social media play in the Welsh

:26:59.:27:02.

Assembly election? Get back to basics. Wales isn't like this place.

:27:03.:27:07.

There are still areas where mobile and online connections are not that

:27:08.:27:11.

great and in this case, that is kind of an issue. Another thing to

:27:12.:27:16.

remember is that getting through to that digital savvy electorate can be

:27:17.:27:19.

a good way of getting to that crucial younger audience. Twitter

:27:20.:27:35.

and Facebook are more established and ready to play a part in

:27:36.:27:42.

politics. Social media likes and follows do not count for much. It is

:27:43.:27:49.

a bit superficial. Social media hype can be a flash in the pan. For

:27:50.:27:58.

Leanne Wood, Twitter went wild after that showdown with Nigel Farage. On

:27:59.:28:17.

twitter, Plsid has 20,000 followers. -- Plaid. It recently came out the

:28:18.:28:23.

Conservatives spent more than ?100,000 a month on a Facebook app

:28:24.:28:27.

in the run-up to the general election. Perhaps it pays to cash in

:28:28.:28:32.

on social media. The assembly election in May will be interesting.

:28:33.:28:37.

It has been all go in Westminster with big changes to the Labour

:28:38.:28:42.

Party. Who knows what will happen in Wales? The leadership really is up

:28:43.:28:48.

for grabs. Social media did not predict the results of the general

:28:49.:28:54.

election, neither did the polls. Party leaders should not be boring.

:28:55.:29:02.

I'm joined now by Dr Rebecca Rumbul from Cardiff University

:29:03.:29:09.

and Jess Blair, from the Institute of Welsh Affairs.

:29:10.:29:16.

I am just wondering, in a Welsh context, specifically, can we look

:29:17.:29:24.

forward to an election which will do something different with social

:29:25.:29:30.

media in May? In a word, no. I do not think we are comparing

:29:31.:29:34.

like-for-like. The Welsh context has always been different. It is

:29:35.:29:38.

interesting that Eleanor picked up on it in the video. The Tories in

:29:39.:29:43.

the general election really targeted the campaign. Wells does not have

:29:44.:29:48.

the capacity. We do not have the funds. It is a different set of

:29:49.:29:54.

circumstances. The way we use social media and the way that Welsh

:29:55.:29:58.

politicians use social media, what is your reading of the levels of

:29:59.:30:03.

sophistication, compared with the rest of the UK? I do not think Welsh

:30:04.:30:08.

politicians are sophisticated and how they use social media. I find my

:30:09.:30:17.

feed filling up with pictures of politicians at a hospital or a

:30:18.:30:21.

school. That is not engaging to meet all interesting to me. What does

:30:22.:30:33.

engage? First, what does engage people? People want to know what

:30:34.:30:37.

you're going to do for them. It is not enough to post a picture of

:30:38.:30:42.

yourself at school and say, I support my local school. We are

:30:43.:30:46.

talking about going into election. People want to know what this person

:30:47.:30:51.

will do for me. What are their views? Is that really a manifesto

:30:52.:30:58.

that has been spread out on social media? Does not sound terribly

:30:59.:31:05.

exciting the message is there have been crowd sourcing projects that

:31:06.:31:08.

social media is one of the tools of engagement. That is a big lesson. It

:31:09.:31:13.

is not a panacea, it is one of those things. You have to try a selection

:31:14.:31:18.

of different ways of engaging people to see what works. Generally it is

:31:19.:31:22.

making question is a bit more relevant to people. For example, we

:31:23.:31:28.

did a project around cancer care and how to improve that. The question

:31:29.:31:33.

was, how can we improve your cancer experience? Where is Wales in terms

:31:34.:31:40.

of its ability to provide the kind of infrastructure? It is just

:31:41.:31:45.

getting online and having decent mobile coverage which allows you to

:31:46.:31:49.

have 4G and have a decent experience on social media. Where are we on

:31:50.:31:55.

that? In Wales we have the lowest level of digital literacy. They do

:31:56.:32:03.

not have the skills to get online, let alone have a Twitter account.

:32:04.:32:08.

Internet penetration is the lowest in the UK. Without those basic

:32:09.:32:12.

things, we're not going to have the social media election we have been

:32:13.:32:17.

talking about. That is why it is so important to use a package of tools.

:32:18.:32:23.

It is about getting consistent messages through social media. A

:32:24.:32:31.

very quick question to you both. If you were advising people taking part

:32:32.:32:35.

in this election coming up, given there are very big questions at

:32:36.:32:39.

stake for the future of government in Wales, what would you one bit of

:32:40.:32:44.

clever advice be to people? You said don't be boring but what would your

:32:45.:32:50.

advice be? To have one consisting campaign messaging use it in a

:32:51.:32:54.

variety of ways. Tested and work out what works and what is working on

:32:55.:32:59.

the doorstep. They might be two separate things. Twitter is an echo

:33:00.:33:08.

chamber. You have a self reinforcing situation. You need to find a way to

:33:09.:33:13.

actually engage those people. That will not be through Twitter, it

:33:14.:33:17.

would be through some of the more traditional manners of campaigning.

:33:18.:33:22.

Anchor you both for coming in. That is it for tonight. If you would like

:33:23.:33:28.

to get in touch via e-mail us or follow us on social media. We will

:33:29.:33:36.

be back next week. Thank you for watching. A very good night.

:33:37.:33:38.

Huw Edwards presents a current affairs series taking a look at issues that matter in Wales and asks decision-makers about the consequences of their choices.

This edition looks at tackling Wales's housing shortage. Is the Welsh government doing enough to encourage house building in Wales? And how much will social media impact on the Assembly elections this year?


Download Subtitles

SRT

ASS