Browse content similar to 11/11/2015. Check below for episodes and series from the same categories and more!
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This is BBC World News Today with me Karin Giannone. | :00:00. | :00:00. | |
A new plan to tackle Europe's migrant crisis. | :00:00. | :00:09. | |
European and African leaders are meeting in Malta to try to stem the | :00:10. | :00:14. | |
Russia puts forward an 18 month plan to end the Syrian conflict - | :00:15. | :00:23. | |
as it continues to provide air support to the Assad regime. | :00:24. | :00:33. | |
For six weeks now, Russian bombers have been taking off from here, | :00:34. | :00:40. | |
locating targets and carrying out terror strikes across Syria. | :00:41. | :00:42. | |
Digital tricks with product placement as advertisers try | :00:43. | :00:44. | |
If your character develops a bit of a first, the drink can change if | :00:45. | :00:57. | |
they are in Singapore, Indonesia, China or here, back to Britain. | :00:58. | :00:59. | |
Also coming up, don't try this on your skiing holiday, find out | :01:00. | :01:02. | |
what happened to this professional skiier who fell down a mountain. | :01:03. | :01:17. | |
We start with Europe's migrant crisis, where the focus is, | :01:18. | :01:19. | |
for the moment, shifting away from the tragedy | :01:20. | :01:22. | |
in Syria to ways to stem the flow of refugees from African countries. | :01:23. | :01:26. | |
European and African leaders are holding a two-day summit in Malta | :01:27. | :01:29. | |
EU countries are expected to offer billions of pounds in aid to Africa | :01:30. | :01:35. | |
try to reduce the number of people coming to Europe. | :01:36. | :01:39. | |
More than 750,000 migrants are believed to have arrived by sea | :01:40. | :01:43. | |
so far this year, that number may be higher as some may have passed | :01:44. | :01:47. | |
But it's still nearly three times the total number of migrants who | :01:48. | :01:51. | |
For those travelling from Africa - the most popular route is | :01:52. | :01:56. | |
But it's dangerous, thousands have died attempting to | :01:57. | :01:58. | |
Clive Myrie reports from Malta from where the sum it is taking place. | :01:59. | :02:08. | |
The Maltese Prime Minister has referred to these waters | :02:09. | :02:10. | |
The Mediterranean a graveyard for tens of thousands who tried to | :02:11. | :02:14. | |
Today pleasure boats bob on the sea and now Malta is | :02:15. | :02:19. | |
the venue for talks on one of the most important issues of our time. | :02:20. | :02:23. | |
How best to tackle mass migration from Africa to Europe. | :02:24. | :02:28. | |
So crucial to summit they have already built a monument to it. | :02:29. | :02:35. | |
The strong message I had to deliver is we need to attack | :02:36. | :02:42. | |
Poverty, inequality, the Democratic deficit and insecurity. | :02:43. | :02:50. | |
David Cameron is here for the talks and while visiting a Royal | :02:51. | :02:53. | |
Navy ship docked nearby, the sailors helped rescue migrants all summer. | :02:54. | :02:59. | |
He outlined where he was seeking agreement. | :03:00. | :03:04. | |
Now we need to do more to smash the criminal gangs that are fuelling | :03:05. | :03:07. | |
this terrible trade in people and also break the link between | :03:08. | :03:10. | |
getting on a boat and getting the chance to settle in Europe. | :03:11. | :03:14. | |
Africa's migrants and refugees are second only to | :03:15. | :03:20. | |
These are Somalian people I met on an Italian coastguard ship back | :03:21. | :03:23. | |
Somalia, Eritrea and Nigeria revived the vast majority of the | :03:24. | :03:34. | |
roughly 140,000 Africans who have tried to get to the EU this year. | :03:35. | :03:42. | |
Now in Malta African leaders want more legal routes | :03:43. | :03:45. | |
for migrants to settle in Europe and more aid to help tackle poverty. | :03:46. | :03:50. | |
In return Europe is hoping that Africa will work harder | :03:51. | :03:52. | |
The UN deputy Secretary General told me the Malta summit is | :03:53. | :03:59. | |
a crucial chance for both sides to see the other's point of view. | :04:00. | :04:04. | |
To have an understanding for China's position I think is | :04:05. | :04:07. | |
the recipe to dealing with something that I think we have to live with | :04:08. | :04:10. | |
and need to live with in the future, namely in a globalised world people | :04:11. | :04:14. | |
As all the delegates gather tonight the smiles on the razzmatazz belie | :04:15. | :04:21. | |
Unless they can come up with a workable solution to tackle | :04:22. | :04:26. | |
the migration crisis, more people will die trying to get to Europe. | :04:27. | :04:38. | |
It's six weeks since Russian aircraft began an intensive bombing | :04:39. | :04:41. | |
More than 1,000 combat missions have already been flown. | :04:42. | :04:44. | |
But critics say Russia is targeting enemies of Syria's President Assad | :04:45. | :04:47. | |
Our Moscow correspondent Steve Rosenberg has been given | :04:48. | :04:52. | |
access to Russia's main airbase near the Syrian city of Latakia. | :04:53. | :05:05. | |
Around the base there is one sound you hear all day and all night, | :05:06. | :05:16. | |
Russia's air campaign in Syria is nonstop. And today Russia's | :05:17. | :05:21. | |
militarily give us a rare access to its base. They should us how deal | :05:22. | :05:27. | |
would the ammunition for air strikes. This 500 kilograms bomb, we | :05:28. | :05:37. | |
are told, will target terrorists. They said this would be a limited | :05:38. | :05:41. | |
operation and Russia will not allow itself to be dragged into a | :05:42. | :05:46. | |
prolonged conflict. After six weeks of air strikes there is no end in | :05:47. | :05:50. | |
sight, Russia continued to wage what it calls a war on international | :05:51. | :05:55. | |
terrorism. But Russia has come in for criticism from the West, over | :05:56. | :06:00. | |
some of the targets it has been hitting and of the claims that some | :06:01. | :06:04. | |
of Russia's strikes have caused civilian casualties. Today, a | :06:05. | :06:09. | |
Russian Major-General told me there was no evidence for that. | :06:10. | :06:16. | |
TRANSLATION: Russia he said was using precision weapons and | :06:17. | :06:23. | |
targeting terrorists. Russia concedes that only international | :06:24. | :06:26. | |
talks can bring peace to Syria, the power of diplomacy. For now, it is | :06:27. | :06:31. | |
Russian air power which is making itself felt. | :06:32. | :06:35. | |
And I spoke to Steve earlier and asked him what impact the military | :06:36. | :06:38. | |
action was having on the situation in Syria. | :06:39. | :06:43. | |
Certainly if you ask the Russians that question they will see it as | :06:44. | :06:49. | |
having a big impact, a positive impact, one senior military official | :06:50. | :06:52. | |
told us today that over the last six weeks of Russian air strikes Russian | :06:53. | :07:00. | |
pilots have carried out 1700 flights missions and have destroyed 2000 | :07:01. | :07:07. | |
terrorist targets, he said, so from Moscow's point of view the operation | :07:08. | :07:12. | |
is successful. Perhaps not as successful as Moscow had hoped it | :07:13. | :07:18. | |
would be. Certainly President Assad, and the Syrian army have begin | :07:19. | :07:21. | |
certain towns and boss other towns. What is not clear is what Russia's | :07:22. | :07:27. | |
exit strategy from here will be. At the start of its operation Moscow | :07:28. | :07:32. | |
said this would be limited campaign and that it would provide air | :07:33. | :07:37. | |
support for the Syrian army. But it is not clear at what point Moscow | :07:38. | :07:40. | |
says we have done our job and it is time to go home. And if that is the | :07:41. | :07:43. | |
biggest problem I think at the moment Russia. It appears that | :07:44. | :07:52. | |
Moscow does not want to stop at military involvement in Syria, today | :07:53. | :07:57. | |
we have learned of a diplomatic plan circulated at the United Nations | :07:58. | :07:59. | |
aimed at bringing political reform to the country. Our correspondence | :08:00. | :08:04. | |
has told the more. Essentially this is part of the | :08:05. | :08:08. | |
Russian exit strategy, clearly the Russians do not believe there is a | :08:09. | :08:11. | |
military solution in Syria, there must be a diplomatic agreement and | :08:12. | :08:15. | |
this 8-point plan is if you like Russia's accented approach to the | :08:16. | :08:20. | |
problem. Essentially they say that over 18 months there should be a new | :08:21. | :08:24. | |
constitution drafted in Syria, that should be put to a referendum. | :08:25. | :08:28. | |
Assuming that this passes there would then be presidential elections | :08:29. | :08:33. | |
and parliamentary elections, the new president whoever that might be will | :08:34. | :08:36. | |
be in charge of things like foreign policy and the army but the | :08:37. | :08:39. | |
parliament would have thought executive authority in other areas. | :08:40. | :08:42. | |
Of course the two crucial questions it leaves out, what would happen to | :08:43. | :08:47. | |
President Assad himself? It does not see very much about that and it does | :08:48. | :08:51. | |
not explicitly say who would be party to these talks. It talks about | :08:52. | :08:57. | |
the United delegation of opposition groups, it says that grips the light | :08:58. | :09:02. | |
I saw should be designated as terrorists and clearly should have | :09:03. | :09:05. | |
no role but who exactly are terrorists and who are not? After | :09:06. | :09:09. | |
all many of the people the Russians are bombing are groups act by the | :09:10. | :09:13. | |
West or the Saudis or whoever who they at least believe should be very | :09:14. | :09:18. | |
much participants at these talks so I think it is positive in the sense | :09:19. | :09:23. | |
of providing some momentum, a member there are more talks due in Vienna | :09:24. | :09:26. | |
at the weekend. It certainly does not answer many of the key questions | :09:27. | :09:31. | |
that hang over this whole that matter process. From a Russian | :09:32. | :09:35. | |
perspective, why shouldn't it have a go? If all efforts so far | :09:36. | :09:40. | |
diplomatically have failed. So far one hesitates to say things have | :09:41. | :09:44. | |
gone well for the Russians because obviously there have been these | :09:45. | :09:47. | |
terrible burnings of an airliner which may quite possibly be linked | :09:48. | :09:52. | |
to Islamic State so there has already been pulled back for Russia | :09:53. | :09:56. | |
if that turns out to be the case but in the narrow sense of the Russian | :09:57. | :10:00. | |
military operation, but it is achieving on the ground as you heard | :10:01. | :10:04. | |
there it is having modest successes but what the whole Russian | :10:05. | :10:07. | |
intervention has done is it has put Moscow absolutely centrestage. | :10:08. | :10:12. | |
Moscow is the key ally of the Syrian regime. Russia and Iran may not see | :10:13. | :10:17. | |
things entirely in the eye but they are both allies of Mr Assad and they | :10:18. | :10:20. | |
are both going to be at the table and the Russians have really | :10:21. | :10:25. | |
demonstrated now that any path towards any settlement in Syria lies | :10:26. | :10:30. | |
one way or another through Moscow and what Moscow thinks and what | :10:31. | :10:33. | |
Moscow is prepared to encourage Mr Assad to deliver will be one of the | :10:34. | :10:40. | |
key determinants in resolving this crisis will be or another. | :10:41. | :10:43. | |
Nigeria finally has a new government, more than seven | :10:44. | :10:46. | |
months after Muhammadu Buhari was elected president. | :10:47. | :10:48. | |
The number of ministries has been cut, and Mr Buhari retains overall | :10:49. | :10:51. | |
control of the key oil portfolio. He's promised to clean up corruption | :10:52. | :10:54. | |
and to end an Islamist insurgency in the north. | :10:55. | :10:55. | |
The BBC's Martin Patience sent this report. | :10:56. | :11:03. | |
It has been a long wait, but finally Nigeria has got a cabinet. These | :11:04. | :11:11. | |
ministers are under pressure to perform. The president will be | :11:12. | :11:18. | |
watching their every move. He has personally vetted them to try and | :11:19. | :11:23. | |
ensure a clean government. Regardless of the present -- | :11:24. | :11:29. | |
presents challenges I Ian 's will keep hope alive and sustain their | :11:30. | :11:37. | |
optimism about the future. Tackling corruption is just one of the many | :11:38. | :11:42. | |
challenges that President Buhari faces. He will have to fix a | :11:43. | :11:47. | |
flagging economy and also ends the Boko Haram insurgency. But perhaps | :11:48. | :11:51. | |
his biggest problem will be managing the sky-high expectations that he is | :11:52. | :11:57. | |
the man to transform this country. So far he has been given the benefit | :11:58. | :12:05. | |
of the doubt,... Mr Buhari has permission to take this country to a | :12:06. | :12:12. | |
good level and I say he has done so far, as we can see, we can see he is | :12:13. | :12:21. | |
making good steps. So far so good. He | :12:22. | :12:23. | |
making good steps. So far so good. months ago and so far so good, I | :12:24. | :12:27. | |
believe that he is working towards the right direction, trying to take | :12:28. | :12:34. | |
things slowly. Presidents Buhari has appointed his team, he must now | :12:35. | :12:36. | |
deliver or it will disappoint. The European Union has approved new | :12:37. | :12:39. | |
guidelines saying some products can't be labelled as | :12:40. | :12:42. | |
"made in Israel" if they come from territories occupied | :12:43. | :12:44. | |
since the 1967 war. Instead, their precise | :12:45. | :12:48. | |
origin must be made clear. Europe says the move is | :12:49. | :12:51. | |
a technical one, The EU Ambassador to Israel, | :12:52. | :12:53. | |
Lars Faaborg-Andersen, insists that the guidelines aren't | :12:54. | :12:59. | |
politically motivated. This is not a boycott. I repeat | :13:00. | :13:10. | |
again, this is not a boycott. Because how can it be a boycott if | :13:11. | :13:15. | |
the product is allowed to come onto the market as they have done | :13:16. | :13:20. | |
previously also? And there is another important point here, the | :13:21. | :13:24. | |
European Union is against sanctions, against boycotting, | :13:25. | :13:28. | |
against isolation of Israel and therefore the measures that we have | :13:29. | :13:35. | |
taken and which again are all based on existing legislation have | :13:36. | :13:40. | |
absolutely nothing to do with that. The new policy has taken three | :13:41. | :13:44. | |
years to formulate and has been met Prime Minister Benjamin Netanyahu | :13:45. | :13:47. | |
today condemned the decision as 'hysterical and said the EU | :13:48. | :13:50. | |
should be ashamed. His Education Minister, | :13:51. | :13:52. | |
Naftali Bennett, When we see anti-Semitism we call it | :13:53. | :14:02. | |
out and we see this as a severe and morally wrong move that, in fact | :14:03. | :14:07. | |
beyond everything is going to hurt first and foremost the Palestinians | :14:08. | :14:10. | |
themselves, because roughly 200,000 Palestinian families live, make | :14:11. | :14:15. | |
their living from creating goods that and then partially exported | :14:16. | :14:23. | |
abroad so that anything the EU is going to hurt the Palestinians which | :14:24. | :14:26. | |
I think is a wrong move, these people need to make a living, why | :14:27. | :14:29. | |
would you want to hurt them is beyond my understanding. | :14:30. | :14:37. | |
Breaking news in the last hour, the Russian sports minister said his | :14:38. | :14:40. | |
country will adopt new measures to clamp down on doping, including | :14:41. | :14:46. | |
devising new testing methods and possibly opening criminal cases | :14:47. | :14:48. | |
against athletes are suspected of cheating. On Monday he will remember | :14:49. | :14:52. | |
the world anti-doping agency or lease a devastating report showing | :14:53. | :14:57. | |
what it said was systemic doping inside Russian athletics. Meanwhile | :14:58. | :15:01. | |
the International Olympic Committee has promised there will be | :15:02. | :15:05. | |
suspensions and banning as a result of the doping scandal. In an | :15:06. | :15:11. | |
interview with the BBC, Thomas Buck said he was shocked but confident. | :15:12. | :15:16. | |
This was shocking and very saddening news, I could never have mentioned | :15:17. | :15:22. | |
that in the International Federation the leadership would be soliciting | :15:23. | :15:30. | |
bribes from athletes in order to manipulate the sport and | :15:31. | :15:35. | |
competition. This is unbelievable and I think it makes everyone who | :15:36. | :15:42. | |
loves the sport very, very sad but we will not just stay there, we will | :15:43. | :15:51. | |
take action I just mentioned. That is the president of the IOC. | :15:52. | :15:57. | |
Police near the presidential palace in the Afghan capital, Kabul, | :15:58. | :16:01. | |
have fired warning shots to try to disperse a demonstration | :16:02. | :16:03. | |
of thousands of angry people. But it didn't stop the rally, | :16:04. | :16:05. | |
which was in protest at the killing by militants of seven | :16:06. | :16:08. | |
ethnic minority Hazara civilians. These drone pictures are | :16:09. | :16:10. | |
the latest we have. The crowd chanted slogans | :16:11. | :16:12. | |
against Islamic State and the Taliban, both of which they blame | :16:13. | :16:15. | |
for the murders in Zabul province. Harun Najafizada reports. | :16:16. | :16:26. | |
The wave of anger is visible among the thousands of protesters in | :16:27. | :16:35. | |
trouble. Carrying covers of seven civilians who were brutally killed | :16:36. | :16:39. | |
by militants in Zabul province, they have walked over ten kilometres to | :16:40. | :16:45. | |
arrive at the presidential palace. The bodies were brought to Kabul | :16:46. | :16:49. | |
last night, among them women and a young child. The protesters are | :16:50. | :16:55. | |
mainly Hazara, beside them are the residents of Kabul. This woman who | :16:56. | :17:01. | |
has lost a relative says why do they kill Hazara, why do they killed the | :17:02. | :17:09. | |
children and the women? The massive demonstration started early in the | :17:10. | :17:11. | |
morning and it has continued peacefully. The government is so | :17:12. | :17:21. | |
incompetent it has put the people in trouble, now the government is not | :17:22. | :17:23. | |
only in trouble but everywhere, even in couple. Insurgents had abducted | :17:24. | :17:32. | |
for men, two women and a childhood from the ethnic has a minority. They | :17:33. | :17:36. | |
were travelling from Kandahar in the south months ago. Negotiations | :17:37. | :17:43. | |
failed to their results. Despite repeated calls, the government could | :17:44. | :17:51. | |
not secure the release. The protesters have not yet buried the | :17:52. | :17:55. | |
bodies. They want justice and the demand security from the National | :17:56. | :18:01. | |
Security government for ordinary citizens. Many analysts see this as | :18:02. | :18:05. | |
a challenge for the President's government. | :18:06. | :18:11. | |
Now a look at some of the days other news. | :18:12. | :18:14. | |
Egypt's President Al-Sisi has visited Sharm El-Sheikh | :18:15. | :18:15. | |
for the first time since a Russian airliner crashed, suspected | :18:16. | :18:18. | |
Mr Al-Sisi said that Egypt was secure and his visit was | :18:19. | :18:22. | |
a message of support for investors and businesses. | :18:23. | :18:25. | |
FIFA's outgoing boss Sepp Blatter has been hospitalised. | :18:26. | :18:28. | |
The BBC understands the Fifa president suffered what has been | :18:29. | :18:30. | |
described as a "small breakdown" and "nervous shock". | :18:31. | :18:34. | |
He was suspended by FIFA last month amid the huge corruption scandal. | :18:35. | :18:38. | |
Friends say he is recovering and is able to communicate. | :18:39. | :18:41. | |
He's expected to make a full recovery. | :18:42. | :18:49. | |
Unseasonably dry weather has caused the River Rhine to reach record low | :18:50. | :18:57. | |
levels affecting the major shipping channels serving Germany France and | :18:58. | :19:02. | |
Switzerland. Sand bars are forming and relics of the Second World War | :19:03. | :19:06. | |
can be seen poking out of the water. Back to the top story, European and | :19:07. | :19:11. | |
African leaders are holding a two-day summit in Malta on the | :19:12. | :19:14. | |
migrant crisis, the focus is shifting from Syria to graze to stem | :19:15. | :19:17. | |
the flow of refugees from African countries. Let's join Chris Morris | :19:18. | :19:23. | |
at the meeting. What have we been hearing so far? | :19:24. | :19:31. | |
It depends which side of the Mediterranean they come from, I | :19:32. | :19:33. | |
think we are hearing slightly different messages whether a yard | :19:34. | :19:38. | |
European or an African leader, Europe is stressing joint shared | :19:39. | :19:40. | |
responsibility, the need for African countries to do more to help them | :19:41. | :19:45. | |
persuade people not to set out in these dangerous journeys in the | :19:46. | :19:47. | |
first place. And more controversially, to do more to | :19:48. | :19:52. | |
persuade those who are in Europe to return to their home countries if | :19:53. | :19:56. | |
they -- if their asylum applications have been rejected. From the | :19:57. | :20:00. | |
Africans we are hearing hang on, if you want to clamp down on illegal | :20:01. | :20:03. | |
migration then we need financial assistance of another kind which is | :20:04. | :20:07. | |
on offer but we also need the pressure to be relieved and that | :20:08. | :20:09. | |
means that legal migration must become a little bit easier, whether | :20:10. | :20:14. | |
it be for students to go on scholarships or seasonal workers to | :20:15. | :20:18. | |
be able to travel briefly on short-term visas to work in Europe. | :20:19. | :20:23. | |
Without that kind of thing I think people in Africa feel that you will | :20:24. | :20:26. | |
just be storing up even bigger problems for itself in terms of | :20:27. | :20:30. | |
migration in the future. Interesting that this time it is not | :20:31. | :20:35. | |
just EU leaders talking amongst themselves, the African leaders are | :20:36. | :20:38. | |
represented there, too, one wonders how much of a difference that might | :20:39. | :20:42. | |
make the outcome. I think what it is is a recognition | :20:43. | :20:46. | |
that some of the problems which have been exposed by this migration | :20:47. | :20:50. | |
crisis really are a long-term, if you really want to stop people | :20:51. | :20:54. | |
leaving African countries in the search for a better life and you're | :20:55. | :20:57. | |
talking about things like poverty reduction, conflict resolution, | :20:58. | :21:01. | |
which are decades in the making. And yet on both sides of the | :21:02. | :21:06. | |
Mediterranean, African countries and in particular in European countries | :21:07. | :21:11. | |
there are demands, political pressures for quick fix solutions, | :21:12. | :21:14. | |
for things to happen right away and many of these issues that simply is | :21:15. | :21:19. | |
not possible so I think there are competing pressures from those who | :21:20. | :21:21. | |
say we must do something right away and others saying if you want to do | :21:22. | :21:25. | |
so -- if you want to make a long-term difference you must be | :21:26. | :21:28. | |
patient but the trouble is that patience is in short supply. Of | :21:29. | :21:33. | |
course the problem is just so much bigger than dealing with the | :21:34. | :21:38. | |
migrants coming from Africa. It is, this summit was called at the | :21:39. | :21:46. | |
beginning of the summer season in April, when it seemed as though the | :21:47. | :21:49. | |
Ritz from Libya across the Mediterranean to countries like | :21:50. | :21:53. | |
Italy was the main migration route into Europe and as we know in the | :21:54. | :21:57. | |
last few months it has been overtaken dramatically by the number | :21:58. | :22:00. | |
of Syrian refugees in particular living from Turkey towards the Greek | :22:01. | :22:05. | |
islands and yet still we have had nearly 150,000 people arrive on | :22:06. | :22:09. | |
Italian shores so this is really still part of the problem and has to | :22:10. | :22:11. | |
be part of the solution. Thank you. | :22:12. | :22:15. | |
30 years ago, many thought they were better than the programmes - | :22:16. | :22:20. | |
Advertisers are worried that many viewers can now fast forward | :22:21. | :22:24. | |
The industry believes the answer is advertising we can't skip. | :22:25. | :22:31. | |
On the right, the beer bottle has been added digitally. | :22:32. | :22:54. | |
And, of course, it means you can change things according to where | :22:55. | :23:16. | |
If your character develops a bit of a thirst, what they drink can change | :23:17. | :23:21. | |
if they are in Singapore, Indonesia, China, or here in Britain. | :23:22. | :23:33. | |
The products can also shift depending | :23:34. | :23:35. | |
on who's watching to reflect your sex, your age or even your income. | :23:36. | :23:40. | |
Give me an idea, what could you do with a space like this? | :23:41. | :23:44. | |
Well, a guiding principle about what we do is finding the | :23:45. | :23:46. | |
And in this sort of context we could do a number of things. | :23:47. | :23:52. | |
We could have beverages, we could have computers, | :23:53. | :23:54. | |
And we can even reinforce those brand messages by having signage, | :23:55. | :23:59. | |
Which reflects the same brand, but albeit in a different way. | :24:00. | :24:06. | |
All I'm saying is I am like the brain man of the surf... | :24:07. | :24:09. | |
Yes, that film poster on Home and Away is digital, and different | :24:10. | :24:14. | |
Youku, a kind of Chinese YouTube and Netflix, | :24:15. | :24:19. | |
has just signed a deal to use the technology in its programmes. | :24:20. | :24:23. | |
It's a solution to the great fear running through | :24:24. | :24:27. | |
advertising that we are getting better and better at avoiding ads. | :24:28. | :24:32. | |
And some agencies wonder if there is much future for the | :24:33. | :24:34. | |
I think we're going to see a really fast shift. | :24:35. | :24:41. | |
You're going to see either the big epic storytelling at shared | :24:42. | :24:44. | |
moments or you're going to see the smart, personalised, using dynamic | :24:45. | :24:49. | |
You're just not going to see that 30 second ad in the same way at all. | :24:50. | :24:57. | |
Of course, at the moment most of us still watch | :24:58. | :25:00. | |
But when they're in the programme, you really can't skip. | :25:01. | :25:10. | |
The car on the left, by the way, and the billboard, aren't real. | :25:11. | :25:14. | |
If you're a keen skier you might want to look away now. | :25:15. | :25:23. | |
This is a professional, Ian McIntosh, filming a sports film in | :25:24. | :25:32. | |
Alaska. He's regarded as one of the world's best free skiers - but on | :25:33. | :25:35. | |
this occasion finds himself quickly out of control and tumbling | :25:36. | :25:37. | |
earthwards. He survived the fall of almost 500 | :25:38. | :25:44. | |
metres with no serious injuries. He even carried on filming. | :25:45. | :25:55. | |
Thank you for being here. Hello there. We have our first | :25:56. | :26:11. | |
Thank you for being here. Hello there. We have our first named storm | :26:12. | :26:13. | |
of the winter season in the UK expected | :26:14. | :26:15. |