Lord Sugar summons the remaining candidates to Greenwich, where he sets them the task of creating and producing the spirit of the moment - gin.
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I'm not here to make any friends.
The process is not personal.
Lord Sugar is on the lookout for a brand-new business partner.
It is a very competitive situation.
I need to see who's got a good business brain.
Fighting it out for his funding...
..18 aspiring tycoons.
Not one of you geniuses ran this thing properly.
I feel so angry!
You're coming across a bit thick.
At stake - a quarter of a million pounds...
..and a 50/50 deal with a business heavyweight.
Your best hope for 250 grand is to buy yourself a scratch card.
Come on, guys. Action.
It's an investment worth fighting for.
I'm not getting angry, I'm just telling you my point.
-If you don't think that what's going to happen is effective, you've got to tell her!
-I said it to her!
-No, you didn't!
-12 testing weeks...
I thought that was a bit of a car crash, to be honest.
That was brutal.
-One life-changing opportunity...
You're fired. You're fired.
You are a loose canon.
Previously on The Apprentice...
You're going to design a virtual reality game.
Sofiane played boss.
Dillon and Alana, you go and create the game,
and me and Grainne will go and work on the branding.
-Are you sure?
-As Dillon created an underwater world...
The right coloured pieces and click them together to make a whole shell.
..Alana was pushed out of the game...
Could be jellyfish, they've got the pieces on top of them.
Might be making it a bit more complicated.
..and their pitch was a wash-out.
-So Grainne got...
-Come on, Grainne.
-On the other team...
-Gordon's lost his badger.
-Yeah, I like it.
-..a space game...
You can see straight through that, can't you?
..had Courtney and Jessica flying high...
No, I do not like that, Jessica.
..while project manager Trishna...
If we lose this task cos of that name, I'm not going anywhere.
If I tell you I love it, I'm lying to you.
-And I'm telling you that I don't really like it.
-In the boardroom...
-It's a landslide victory.
..Trishna's team triumphed...
-..and on the losing team...
I do not know what you did.
I just think that you took the opportunity to sit back.
But Dillon's creative streak dried up...
There's no imagination here.
-And maverick Sofiane went under.
Bad enough you go against project manager's,
you've gone against your own instructions.
So they became the tenth and eleventh
casualties of the boardroom.
Now six remain to fight for the chance to become
Lord Sugar's business partner.
PHONE RINGS 5.30am.
-Lord Sugar would like you to meet him in Greenwich at the
Old Royal Naval College. The cars will be outside in 20 minutes.
We have to go to Greenwich!
I've got a whole floor to myself. I guess I'm on my own now.
-We've lost 12 people.
-Just us left.
Do you think he'll make it boys versus girls today?
I'd be happy with that.
Just two weeks left till Lord Sugar's final.
I got the flavour of winning as well. Seven out of the nine...
How many you got, Frances?
-Two out of nine.
-Hopefully for you, Frances,
you'll be on my team so you can have a bit of that winning mentality.
If we win this task, final five.
It could be five women.
Oh, my God, can you imagine that?
-Imagine? That would be unreal.
-# Who runs the world? #
-# Who runs the world? #
In the heart of Greenwich...
..the Old Royal Naval College.
-Oh, my gosh.
-Home to 300 years of maritime history.
-Good morning, Lord Sugar.
You might be wondering why
I've brought you here to the Old Royal Navy College.
During the 18th century, the navy helped to make gin
one of the most popular drinks in the world
by loading up their boats with the spirits and using it to pay their
sailors in lieu.
Now, the gin industry is once again growing rapidly.
So, for your next task,
I want you to tap into this market by creating your own gin.
I've laid on a distillery for each team and arranged for you to bid to
three big potential clients.
The team that secures orders worth
the most amount of money will win and,
in the losing team, at least one of you will be fired.
I'm going to mix the teams up.
So Trishna and Frances, move over to Team Titans.
And, Alana, you move over to Team Nebula.
Good luck. I'll see you back in the boardroom in a couple of days' time.
Off you go.
Worth almost a billion a year, the UK gin market is booming.
And the current trend
for new flavours and brands can turn a tasty tipple
into a tidy profit.
I'm in the food industry. Gin is a big market.
First, for both teams...
I REALLY want to be project manager on this.
..find fitting leaders.
I come from a product background, I create products,
I get a product from concept to market.
That's exactly what this task is.
I'm surrounded by alcohol brands all the time.
I've got the knowledge of that sort of market to really win this task.
-Can I just say something?
Hang on, Alana, let me finish. Hang on, let me finish, let me finish!
This is a creative task and I have not been a project manager of a
-This isn't about having your opportunity,
-this is about winning this task.
-It's about winning this task, yeah.
-And I feel like...
-Yeah, and I've won seven out of nine.
I genuinely don't know. I have faith in both of you to run the task.
Who's going to manage this project best?
Let's just go for it then. Project manager, that's fine.
-You happy with that?
-OK. Thank you.
Already managing the other team...
I can honestly put my hands up and say I've tried a lot of gin.
..make-up artist Grainne.
I think the main aspect of this is
the three of us communicate as well as we should.
I think I'm strong in branding, especially,
cos I've branded my own range.
You'd be comfortable putting yourself solely on branding?
-I'm happy to do the manufacturing.
Frances is going to be in charge of branding
and she's going to do that all on her own.
This is a huge part of the task.
The brand and the product have to match, and if they don't,
it could go disastrously wrong.
I want to be on the branding side and, I take it,
-you would also want to be.
on creating the gin and the flavours.
But, however, if I put you on your own,
there's no-one else going to be there
to sanity check what you're doing.
-Like, I know it just sounds...
I am confident that you can,
but that's just a worry in my mind of putting someone on their own.
This is very close to what I do.
Yeah, I know, I'm just stating my concerns
-of the worry of what could happen.
-Costings, creative flavours,
-getting it to market.
-Are you sure?
-I'm 100% sure.
-Right, so that was the spice one.
-What did you think of that?
-I didn't like the spice one.
..pick a type of gin to produce.
Let's try a fruity one.
-I quite like that.
-That tastes nice.
SHE SPITS OUT DRINK
From my experience seeing gins being sold,
the fruity flavours sell out far quicker than anything else.
I'm happy to go with that option if you guys are.
Also poring over the options...
-What's that one?
-Pass this round.
Oh! It's getting to my head, this!
-It's very strong.
-Which one did you...?
I like that. Oh, right, OK, cool.
-Put hairs on your chest!
-Yeah, that's not bad.
-I'm swayed towards the spice.
-Then I think we should go for spice.
Spice and all things nice, yeah?
Today, teams must design their drinks...
In terms of flavour combinations, I thought raspberry and pink pepper.
I think that's a good idea.
..and build brand identities
before pitching tomorrow to three leading retailers.
-What are you thinking for the brand name and the brand story?
A naval officer was travelling round the world during the height
of the British Empire and comes across the most exotic spices
and flavours in India, and now we're bringing it to the market.
I love it.
With the label, I'm sort of seeing really vivid, bold colours.
Orange would work really well cos that's quite a spice colour.
Orange and brown would go really well.
-All right, bye, bye, bye.
If she's going with orange for the label,
we should look at maybe doing orange as the colour of the gin.
-With the taste of the spices, it'll all fit really well.
-Hi, I'm Tom, nice to meet you.
-For half of each team...
The main ingredient in this one, which is the juniper berry.
..a crash course in gin production.
You can add colouring afterwards, it is generally frowned upon.
I am hoping to make a raspberry and pink pepper flavoured gin.
So this is pink-pepper spirit here.
-Do you make raspberry gin here at the moment?
-We don't normally, no.
-You've never done anything with them before?
-No, no, not personally.
It tastes raspberry, but it's not sweet.
Let's try putting something to make it a little bit sweeter.
That is nice. I think.
I think Alana is obviously
very experienced at working in a kitchen,
and also working with a number of different ingredients.
She's very methodical, very careful.
Three drops of lemon, two pink pepper, three raspberries.
But she's chosen raspberry as her key flavour
and even the expert's not quite sure if that's going to work.
-OK, I think I'm happy. Shall we go and make some gin?
Set on spices...
We're trying to create something to give it that little kick.
..Grainne and Trishna give their ideas the taste test.
I think it's quite nice.
It has got that little tang of spice on it.
I feel... The gin actually got to my head a little bit.
I got a little hot flush.
I haven't drunk in months, so it was 100% gin.
But feeling confident about what we've done.
I just really hope it comes out with enough flavouring.
So what we'll do, Jeff, is try the colour of orange, please.
Not a too light orange, quite a darkish orange.
-Does that happen after or before?
-That'll happen at the end.
-At the end.
-So it's just literally like a food colouring type of thing?
Trishna's been very keen on this orange-coloured gin right from
the start, but I've not seen many coloured gins on the market
and those that are coloured are coloured by natural ingredients,
not by food colorants, and that's a risky choice.
Can I have...
-Literally, like colonisation sort of map?
Like, East India Trading Company, that kind of thing.
Coming up with the branding...
Like a black background and the map's etched in white.
It's a shame we couldn't get England on there.
Because we're not that far off getting England on there.
It would just be quite nice to get it on there. There we go.
-So much better.
That's... I really, really like that.
I actually got an A* in geography, you know.
I'm going to try my team, see if we can hear from them.
-'This is the Vodafone voicem...'
I'm just going to keep trying.
So, gin with a double-I, to represent two people.
In effect, you don't drink this gin alone.
..still to agree on a concept,
Jessica and project manager Courtney.
Or, gin, but with an X.
Yeah, but then what's the X representing?
I don't know what it is,
but everyone's kind of secretly talking about it.
I prefer the top one.
I feel like it's a bit... It's a bit lame.
A bit like, two of us...
What's the flavour?
The flavour is raspberry and pink pepper.
I've worked with Courtney on previous tasks
and the last task we worked on, he was brilliant.
But at the moment, there's like a creative block.
I just want to get started,
I just want him to be decisive and make a decision.
Do you want to go with the social aspect or do you want to go with X marks the spot?
Choose your concept, then we'll think of the ideas around.
-You want the social...
-I'm really not bothered.
-We just need to crack on.
-OK. Well, let's do it. Giin. OK.
Oh, thank God. High-five me now, honey.
Back at the distillery...
..refining her fruity flavours...
It doesn't taste as much of raspberry as I'd hoped.
If I double it, is that going to have more of a raspberry taste?
We said we hadn't tried distilling raspberry before.
You will never know exactly what it's going to taste like.
-I think we should add more raspberry.
-So this is going to be a bit of a shot in the dark.
Yeah, sounds good.
You all right?
Hi, Alana. We're just working on the logo.
What name have you gone for?
-PRONOUNCES WITH A HARD G
The story behind it is that this is a gin for drinking with your friends.
I believe that's the best concept
that we currently have and that's why we made that call.
Well, I think you've made the wrong call.
that's on my head, isn't it?
I've put you in the position to focus on making an awesome drink,
so if you could do that, that would be great.
Will do, Courtney. Speak to you in a bit.
It literally doesn't mean anything to me.
You would just be like, "Why has that gin got two Is?"
You wouldn't go, "Why has that gin got two Is?
"Oh, because you share it with friends."
It's stupid, I think.
That's quite nice, isn't it?
While Grainne and Trishna sample their spicy gin...
I really like it.
Whoa, that makes your whole...
..adding the final details to her label...
Speckle, speckles, speckles.
So, on the back label will be the ingredients,
but this is the thing, I don't actually know
what they're choosing for the recipe at the moment.
'This is the Vodafone...'
Why does my team ignore me?
Don't do that, we have to sell it!
-It nearly tastes like...
-It's so nice.
I need one of those distillers at home.
-'This is the Vodafone...'
We really need the ingredients now, the alcohol content.
We're sort of up to the limit of what we can do now.
Obviously, on this team, there's only one of me
and I'm not getting really a lot from the project management team.
I'm doing some packaging and I don't even know their flavours.
So they really need to get a jiggle on.
I keep forgetting... I don't want it to be... But I...
I have to stop drinking this.
Creating a cocktail to help sell their gin, Alana.
-That's really, really nice.
-Hi, you all right?
-Good, Alana. Just to check with you,
what's the colour looking like on the gin?
-No, leave it clear then.
-No, no, no.
Can we add pink into it, please?
You can do it, it's really frowned upon.
-I think it should be clear.
-Right, we need to make a decision on this now.
Alana, do you think it's going to look better clear
or with a bit of pink in it? What's your instinct saying?
-OK, let's do it.
-All right, bye.
Half an hour till packaging must be sent to the printers.
No-one's answering my calls whatsoever.
No-one is answering my calls whatsoever.
It's got the spice, that's what we're looking for.
Put a touch of pepper in there.
Whoa, whoa, whoa.
-Hi, Alana, we need the ingredients.
Lemon and pink pepper.
'This is the Vodafone...'
No-one's really listening to me today
and it's actually starting to really piss me off.
Oh, not you.
Are you all right?
Too much gin?
Can you just play around with some colours,
like this, the bright blues or the bright greens?
-Just play around with it.
-Yeah, let's do it.
Quickly now then. Can you just click on Giin, please?
-So it's five minutes to go until the deadline.
God knows what they're doing.
-Colony Spice or Colony Fusion, we'll call it.
"Can I get a Colony Spice, please?"
Make that two.
Just put, instead of ingredients, put, "Enhanced with exotic spices."
At the end of the day, I'm just going to have to go with my inkling here.
-Thank you so much.
-Cheers, thanks for all your effort.
..design work done.
I'm the only creative person in my company, so it's been quite difficult to take comments on board,
but hopefully we've created
something that we can sell to retailers tomorrow.
-No more gin today.
-Thanks so much for all your help.
I've had a really interesting experience in this distillery.
There was a lot of alcohol consumed.
I think I just need sleep now.
19 missed calls?
I started calling you at 6pm, all right?
To get the ingredients because they had to be on there,
along with the alcohol content.
Is the ingredients on the thing then?
No, because the deadline had hit.
All that's on there is, "Enhanced with exotic spices".
That was all I could put.
And if you don't like it, tough.
Let's see what we've got.
For Courtney's team...
ALANA SINGS A FANFARE
..a first look at their finished product.
We need to pronounce it as "Ghin"
The name itself, you know,
I do think potentially we might have people asking questions,
-but, you know...
-Well, it's unusual.
The fact that it is gin, but spelt differently,
that's what makes it stand out, for me.
-It smells like gin.
-Does it smell like raspberries?
It smells more like gin.
I think the key thing is going to be that smell.
It doesn't taste of raspberry or smell like raspberry.
So, yeah, I'm slightly disappointed with Alana's performance.
-I love the bottle.
What do you think of the colour?
I'm not sure about the colouring.
The map looks great.
-Yeah, I really like it, Fran, well done.
I think it's great.
-Trishna, you don't seem overly... Are you all right?
-No, I am.
Honestly, it's really nice. Well done, Fran.
Trishna seems to be a little bit off key today.
So what if we don't have the ingredients on it?
I know it was a mistake,
but we can't set ourselves up for failure already,
we haven't even got out the day yet.
Today, teams must pitch their gin
to three major retailers.
The first one, only two of us can do it.
-And one of us needs to go and do consumer testing.
I'm thinking of keeping the teams the same
and Alana going out and doing the consumer testing.
Do you not think maybe you'd be missing a trick?
I can speak well and I will sell this product.
So, yeah, that does make better sense then, if we...
OK, so, first things first then, the first pitch is being led by Frances.
-And then it is Trishna into the ingredients.
While youse are doing the first one,
-I'm going to go and get the consumer research. OK?
While half of each team head off to the first pitch...
Do you remember how I pronounced it earlier?
No, it wasn't.
..the rest will gather feedback from the public.
If you've seen this sitting on a shelf, would you buy it?
-Gin is normally clear.
-So, if you look at that,
you'd think there's something wrong with it.
Testing out Colony Gin on consumers, Grainne.
To be totally honest,
I've got slight negative connotations with the word colony.
-So, that, if I really thought about it, would put me off.
-Do you drink gin yourself?
-No, I don't.
-This is quite nice.
-So you would buy our Colony Gin?
Perfect, that's what I like to hear.
Do you want to have a quick chat and try some gin?
On the other team...
-That's really nice.
-That's really nice.
..Jessica looks for fans of their fruity drink.
What would you change about the labelling?
You could change the colour to suit the flavour.
Maybe even another colour?
It doesn't say raspberry to me.
With over 200 branches nationwide,
first stop for Alana and Courtney,
wines and spirits merchant, Majestic.
-Hi, good morning.
Just bear with us a couple of minutes, we'll get it all set up...
-No problem at all.
-And we'll show you our product.
-You get yourselves sorted.
The first question is how to pronounce it.
Oh, we'll tell you.
Should have learned how to open one of these up before I started.
Is that right? No, it's not.
Erm, bear with me one moment.
I mean, I feel we can just do this.
-There we go.
As we are creating a new product, erm...
which is fruit-flavoured, or, sorry,
fruit-infused, I should say. Erm...
We felt it would be a younger market that would be more acceptable to
trying a new product, erm, out there.
Courtney is incredibly boring.
Pitching is not his strength,
he has no personality, no character, no warmth.
No passion coming through.
Erm, well, our gin is "Zhin".
The concept behind it is that we are three friends that have wanted
to create a gin to drink with our friends, rather than alone.
So, that's why we've come up with the concept of the name,
Giin, with a double-I.
That's the story, and it's three friends,
why don't you have three Is in it?
That's why we didn't bring her with us today.
We just thought it wouldn't add up to the bottle.
Before you taste, if you have a smell,
you get that real raspberry aroma
and I really believe that the fruitiness in this shines through.
I'm not sure I get raspberry.
It's not standing out.
I need a bit more.
Thanks for taking the time. I hope you enjoyed the product.
-It was different.
The whole USP of the product, and it doesn't taste of raspberries!
For Giin... PHONE RINGS
You all right, Jessica?
..one pitch down, two to go.
I tell you what I found out from consumer research,
people didn't like the brand colour,
they thought it could be more colourful. And, to be honest,
it's crucial to mention, at the next pitch,
we personally like the colour, but in hindsight,
doing our consumer research...
No, no, no, no - we're not going through...
-We're not going with any doubts.
-I don't think there's a doubt.
Oh, I do, Jessica, and so I don't want that to be in there, please.
At the end of the day, I'm going to back you, but I'm still going to express my opinion.
Do not bring up the negatives in a big pitch.
I'm not going to bring... You're not listening to me. I'm not going to bring up the negatives.
I'm saying, I think we should give the big, independent re...
-Please, I'm speaking.
'I know and I'm just speaking...'
We'll just speak about it in person, OK?
Next to meet with the wines and spirits merchant...
-Hello, how are you?
..Trishna and Frances.
As I'm sure you're aware,
the gin market's worth just shy of £1 billion,
that I'm sure you guys are keen to take a slice of.
But in order to take a slice properly,
-you need the right brand...
-LOUD, RUSTLING NOISES
..and I feel we have that for you here today.
So, there's a growing target market, the connoisseur.
What they really want more than anything is a drink that means something,
-it takes them on a journey of taste...
..so we've developed a journey of taste for them within our brand.
It's about rejuvenation of exciting spices...
-Are you all right?
At the height of the British Empire, the world was embracing change.
Exotic delicacies and sensational spices where being discovered
across all of the colonies. So, if you want to talk them through?
-And I will tweak this for them.
Juniper, coriander seeds and angelica root come together
with grains of paradise, giving a sense of authenticity,
but a classic, rich and balanced taste.
I think the taste you've got is really good.
-It's sweet, then the spices come through.
I actually quite liked the product. The story's actually not too bad,
stories are really important for our store teams, in order to sell it.
-I'm slightly put off by the colour.
We've transitioned that quite neatly across into the
branding, so does marry quite well.
-The colour is from the orange peel?
-It is, yes.
-There's nothing artificial...?
-It's completely natural.
-Thank you so much.
-See you later.
-See you later, bye.
-They told the potential buyer
that the colouring came from natural orange peel.
Well, it didn't. It was added in as an additive
to turn it that sort of strange, tangerine colour.
It was a complete lie.
Courtney's next client,
supermarket giant Tesco.
With a worldwide turnover of almost £50 billion a year.
First, a chance to perfect the pitch.
I think you're both being stupid. You're not listening to market research.
-You've not listened to how many...
-No, no, no...
-Let me finish, please can I finish?
No, we can totally understand where you're coming from.
I think we've maybe just, like, clashed heads a little bit.
I think it would be awful if we went in and go,
look, this is our product, we have got a few concerns with it.
That's what I was worried about.
Alana, I've got common sense when I'm pitching.
I'm not going to go in and, like, list a load of negatives.
Do you know what I mean?
I feel like there's a negative vibe here right now.
-There's not a negative vibe.
-Let's smash it, yeah?
-Hiya, good afternoon.
Hello, nice to meet you.
Erm, we've been working hard to create a new...
New and unique gin that is based towards the...
Where are we on this one?
And, yeah, we've also got a cocktail that we created.
It's basically bringing it back to the young, fun, coolness.
The correct way of pronouncing it, as I said,
the correct way of pronouncing it is "Zhin".
Giin - share a drink with a friend.
Yeah, so share a Giin.
-Share a Giin.
One thing which is crucial is that we did realise,
from consumer research, was, we had the branding set out,
just so we could get a feel of exactly what the branding is
but to match the raspberry and pink pepper,
it makes sense to do the colour in a pink colour.
With regards to the customer feedback...
-Were they sampling the drink?
Well, first of all I gave them a little sample of the cocktail
and a little sample of the actual gin.
And they absolutely loved it.
I asked them to describe what sort of flavours they could taste,
they mentioned the raspberries. And also, we found out also...
I think, just to actually answer your question, when we tested it
with the consumers, it wasn't in the bubbling glasses,
-it was just in, as it was.
We'd be absolutely over the moon to work with you guys.
-We could roll out our products in all of your stores across the country.
So, how do you think that went, guys?
It was a bloody waffle-off!
Yeah, I don't think it went well.
We can't just talk at people.
You absolutely do not waffle at someone.
I don't think I did waffle. I think they asked a question, I answered it.
I think we got the information across that we wanted to.
Yeah, and more!
It didn't go as well as I'd have liked it to.
I feel that we were barking at them.
Next through the supermarket doors...
-This is a massive one for us.
I'm going to engage with them on the actual market research
that happened this morning.
A woman who doesn't even drink gin at all, she tasted this,
she was surprised at the spices, at the warmth of it going down,
it wasn't sharp, it wasn't horrible, you know?
So, she liked the combination of...
-That's the one, we definitely want to talk about that.
-Let's go and nail this.
-Let's do it, girls.
-How are youse?
-Yeah, very good.
Today, we're here to introduce you to a brand-new gin.
And we are bringing you spices from afar.
And we are Colony Gin.
-Is that a map I can see here?
-It is, yes.
And what's that a map of?
And it's India behind it.
-Is that a map of India, is it?
-Yeah, with... Layered above.
So, it's East Asia there.
-Yeah, India is there.
It's in the centre.
So, we really wanted the taste of Colony Gin to match our brand,
story and a gin that was unique but classic,
that incorporates exotic spices.
How did you find it?
Erm, it's not overly pleasant.
Well, at the minute, you've got your jupiner...
Jupiner... Juniper! Sorry!
But we wanted to add then into our concept of spices from afar.
And, actually, 9/10 in the consumer testing this morning
did actually like the taste.
-The colour of the liquid looks a bit like a Scottish soft drink.
But, obviously, if you would like to place an order,
and you weren't happy with the colouring,
I'm sure it's something that we'd be able to take out.
If we did take away colour here,
what differentiates this particular gin?
We wouldn't want to take away the colour, that is what the brand is all about.
We want people to remember,
that's that orange-coloured gin that we like or we want to keep buying.
So we wouldn't want to change that colour at all.
-See youse later.
-That was brutal!
-That was brutal, really brutal.
Grainne, what we also didn't say in there, and I really wanted to get it in there,
was about the lady that doesn't even drink gin, and she tried it,
and she was like, "I would buy that gin."
That was a key quote from that thing that we had to get in there.
I think Grainne struggled to get a lot of stuff out, so I feel,
like, what was the point of her talking, really?
Because the whole point of her part of the pitch was talk about the research she'd got.
And she didn't really talk about that at all.
To be honest, what she'd said to us that she was going to say in that
pitch, she didn't say about the lady that doesn't drink gin, it's like...
-Had she had said her consumer testing...
-No, I agree!
-But, Frances, the problem is, you agree,
but you don't ever say it to the person.
-I said it to her there!
-No, you didn't.
If you think that what's happening is effective,
you've got to tell her! You've got to tell her!
I'm just going to call her now.
-Hiya, you all right?
-I'm good, how are you?
I think the problems with the last pitch, we do need to learn from,
was an absolute lack of structure.
You've got to be able to direct the room a little bit more.
Right, when we did the pitch...
I heard you. No, I heard you, Frances, I heard you.
-And I think you're a little bit...
-I'm just trying...
You know... You have never seen...
-What did you just say?
-I can't get it through to you,
I really, really believe in you, I think you're fully capable,
but what I'm trying to get across...
It just sounds a bit patronising, to be honest.
But, Grainne, what we need to do, when you close it,
you need to talk about that market research, the one that was...
Trishna, we are going to talk,
we're definitely talking about market research,
but all three of us. Do you understand what I'm saying?
-Yeah, that's fine.
It's up to you, you're the project manager,
you decide how you want to do it.
So, last pitch of the day.
The group behind some of London's most popular pubs,
So, as three friends, we really wanted to create a drink
that you could literally share with your friends.
And then, from that, we decided to create Giin.
If you were to place this in your bar, people would be like,
"What is that, how do you pronounce that?"
So people would be more interested in purchasing Giin.
It's fruity, but a little bit different.
You get the pink pepper initially,
and then you get the raspberry afterwards.
I like a dry gin. I wouldn't want too much raspberry,
and it was just enough, I think.
So, this is our Raspberryruption.
Is it dangerous?
There you go.
It's something that could be replicated in your bars very easily.
This is edged slightly gimmicky.
It's Halloween, for me.
-I think that's kind of ruined it for me, a little bit.
I couldn't taste the gin at all.
Erm, but, ultimately, if you were to stock it,
you could serve it however you wanted.
And I think it would be a perfect mixer in a lot of drinks.
-Thanks a lot, cheers.
I feel like it's been a very difficult task to manage.
We're all very strong personalities.
I just hope that I'll take us to that finish line
and get us into that final five.
-I really need a drink after that.
For Colony Gin...
..last chance to capture a sale.
So, with this gin, we've got grains of paradise,
which is the black pepper, the aftertaste. Did you taste that after?
I think it tastes pretty good.
Yeah, I just don't understand why you've made an orange drink?
I mean, if you order a gin and tonic and it comes as a murky...
-I understand, I understand that completely.
It doesn't change any of the flavours
or ingredients in the actual gin itself.
If it doesn't change the flavour, why are you adding it?
We want a repeat customer,
and we want somebody to be able to go in and say,
"Oh, there's that orange gin again."
What was it that you coloured it with?
It was a natural ingredient.
Like, a food colouring.
The gin market isn't about being different for different's sake.
-It's about quality, and it's about coming up with something
unique for a reason, not just unique for unique's sake.
What was your decision behind not listing all of the botanicals?
That's not particularly transparent.
That's something we would definitely tweak and change at that process.
-Colony, I don't think of good things...
-..with the word.
You think of the prisons, basically.
You look at the bottle as well, you think Africa.
Yeah, you've sort of centred your world map purely on Africa.
India's actually at the top.
That's Africa, no?
If the taste is nice, he could possibly start pushing it.
Nobody has an orange gin out. It could be a new rage.
I think, possibly, with a little bit of tweaking,
we're going to get some orders from the last two pitches.
And they were interested. They didn't say, "No, they hated it."
Pitches over. Gin sales, if any, will be sent through tonight.
Tomorrow in the boardroom...
Lord Sugar will see you now.
Well, I sent you out to come up with your version of gin,
so let's start with Titan, shall we?
-Tell me what happened?
-I was happy to take the role as project manager,
and then Frances had made a strong point that she was very confident
in branding and had a lot of experience in it,
so myself and Trishna went on to the manufacturing side.
We started brainstorming
about what we were actually going to flavour it.
You enjoyed that, didn't you, girls?
-I haven't drank a spirit from away last year, so...
I understand the opportunity was there for you
not to actually drink it, you could actually just sample it
and spit it out, is that right?
-Well, our spit bucket was empty.
Yeah. By lunchtime, you must have been researched as a newt,
-I would imagine.
-We weren't far off that.
Who decided to make it coloured?
Myself and Grainne decided that we'd put a colour in,
-just to make it stand out.
-You did? Or...
-Both of us.
-Both of you, right.
Tell me the various things that you chucked in this thing.
Black pepper. So it gives that spice.
And the grains of paradise kick in with the aftertaste.
Right. And then orange peel?
Yeah, we wanted to add something with a bit of zest into it.
Would be good if the orange peel
actually changed the colour, wouldn't it?
-Who designed this label?
-That was me.
-You've got the story on here also.
-At the height of the British Empire,
a naval officer had gone around the world, visited colonial countries,
picked up different spices, and has come back to the UK...
-And that's why you called it Colony Gin?
-I think you were quite frustrated, weren't you, Frances?
Cos you wanted to put the ingredients list on your labelling.
-It was quite embarrassing.
Unfortunately, we left the phone in a separate room,
and there was 19 missed calls.
-Is that because you had too much gin?
Hmm. So, next day, you're going to
talk to the wine and spirit merchant,
and who pitched that to them?
Myself and Frances.
I think it went quite well. They seemed to really like the taste,
the definitely felt it was on that journey of
going from sweet to spice. They did have a slight concern on the colour,
but it wasn't a massive concern.
And he said it'd definitely stand out.
Well, you told him that it was orange because of the orange peel,
which is why he wasn't overly concerned.
So, you then go into the supermarket pitch.
Essentially, they tore every single aspect apart.
I did offer to change the colour of the gin.
I think when you've got a large retailer like that,
you have to be willing to adapt yourself in order to fit them...
-Problem is, Trishna didn't agree with you, did she?
Yeah, because you can't just change everything,
cos then what's your brand all about?
So we kind of backtracked a little bit.
So, I felt that in pitch number two,
I didn't play any sort of role in it.
So I got in a heated conversation with Frances.
She was questioning my capability of holding a conversation in a room.
I found her very patronising, very undermining
and I found her really, really game-playing,
to phone me five minutes before my pitch
to nearly self-doubt myself.
-That's how I felt.
-Anyway, on the basis of that,
you then decided to do the pitch to the bar chain, didn't you?
-So how did that go?
The pitch went well. The bar chain just didn't like the colour of it.
They also didn't like the name.
All right. OK, so, Nebula.
Courtney, you was the project manager, was that right?
-Yeah. I think, running a product design company,
I'm used to getting product from concept to market.
I think it was blatantly obvious that Alana needed to go and create
the product. I decided to go with the branding
cos I felt it'd be the brand which would be the key decision in
winning this task. So we then got the brand name,
-Giin, with a double I.
What do you drink it with, toniic?
I wanted to create something that people would look at it and go,
"Hang on," they question it, how is that pronounced?
Even if they don't know how to pronounce it, it still creates
sparks of conversation, which is good for our brand.
It's good if you don't know how to pronounce your brand?
Well, "Nigh-key" or "Naik"?
Who designed the label for this?
-That would be myself.
Raspberry and pink pepper, and yet you use blue printing?
Yeah, we, erm...
It would have been nice if that, instead of being blue...
-Yeah, I agree.
-..it had been pink.
Anyway, we go to the wine merchant.
-I led that pitch. Alana...
-When you say you led the pitch,
you had a bit of problem setting it up.
Oh, yeah, I had an easel to put the storyboard on, however...
That's a good start, with a gin pitch.
Even the easel was legless, was it?
Wasn't a great start, let's face it.
I think it went well.
I sorry to say, but Claude feeds back to me that you're not very good
-I think the fact that we don't get much time to prepare
for the pitch, and I have to talk about a product
that is a new product which I'm not familiar with...
-In my own business...
-I mean, the thing is this - you're there,
you've been told what the task is all about
and you're in front of professionals.
You shouldn't be fumbling, should you?
Are you confident about pitching? Do you think you're pretty good at it?
I wouldn't say it's my best skill, no.
-So why did you do it then?
-Because I felt that Jessica would be best
-interacting with people in the street.
When the wine and spirit merchant actually came to taste the product,
they didn't seem to get the fact there was any raspberries in there.
No, and I have to admit, tasting it on the second day,
from the small batch, when we upscaled it,
it lost a little bit of the raspberry flavour.
Right, and then you go to the big supermarket chain.
Yeah, we came out of there thinking
it was a completely disjointed and disorganised pitch.
I think I maybe did go on
a little bit in trying to get the points across.
But they really enjoyed the gin.
The supermarket enjoyed the gin.
So, basically, you'd have done better shutting up and saying,
"Here, take that. What do you think of it?"
How did you feel the bar pitch went then?
They liked the taste of the gin.
I understand they didn't like the cocktail, was that right?
No, they didn't, but I thought it was really tasty.
-Thought it was gimmicky, did they?
-Exactly, just what they wanted(!)
I saw a picture of it
and I thought something like Phantom Of The Opera was going to appear.
Right then, let's find out how many orders we got, shall we?
So, Claude, start me off with the supermarket chain.
Overall, the supermarket, they liked it.
Subject to a few tweaks, they felt they would place an order
for 1,200 bottles. A total order, therefore of £20,400.
Right. And, Karren, how did your lot get on in the supermarket?
I'm afraid the supermarket were just put off by the colour,
so they didn't order any at all.
But the wine and spirits merchants, they did like Colony Gin,
and they placed an order of 240 bottles,
so the order's worth £5,280.
And, Claude, how did you get on in the wine and spirits merchant?
Well, the wine and spirit merchant didn't like Nebula's gin
so they placed no orders.
Well, how did you get on in the bar chain then?
They were impressed, and they take 3,000 bottles,
giving a total of £51,000,
and Nebula, therefore, secured orders worth £71,400.
Right. And, Karren, the bar chain, how did they get on there?
They didn't like it, and they didn't place any orders.
-So your total orders...
-Final five! Sorry.
-So, the total value that you created was £5,280.
So, no orders from the supermarket, no orders from the bar chain...
-..and, you, 3,000 bottles, that's very good.
All right. So, as a perfect tonic to your hard work this week,
I'm going to give you a taste of the high life
and I've laid on a luxury helicopter ride for you...
-Oh, my God!
-..so you can see the sights of London from above.
And well done, and I'll see you on the next task.
Thank you. (Good luck, girls.)
How did that happen?
Let's go before they change their mind!
You must know what went wrong in this task,
so I think you need to go away and discuss it. OK?
Off you go.
-Oh, my God!
-I like the colour.
Hello, ladies and gentlemen, this is your project manager speaking.
'Yeah, I'm beginning to get a taste of the high life, you know?'
The £250,000, I do have a business plan to invest in it,
but I'd quite like to buy a helicopter instead now!
Oh, I tell you what,
Lord Sugar has pulled this one right out of the bag!
I can't even describe how much I want Lord Sugar
as a business partner,
and I'm willing to do whatever it takes to get it.
Alana, you look a little queasy.
'I feel like people are cracking under the pressure now,
'and I cracked way at the beginning,'
so you can't crack me any more,
except if you put me in a helicopter again.
Oh, my God, awesome...
They didn't like the colouring.
I think the supermarket, they didn't like pretty much all of it
so it's a combination of a few things.
'Grainne, as a project manager,
'she really lacked any sort of leadership. At the end of the day,'
I think Grainne is the reason why we failed this task.
Your mood was all over the place. And you, on the phone to me,
trying to knock me off ten paces while I'm going into a pitch,
-five minutes before.
-I don't, no...
Frances, you've phoned me five minutes
before I went into that pitch, "Are you capable of doing this?"
I didn't say the words, "Are you capable to do it?" No, I said,
"Are we sure we're all clear on the structure and everything..."
No, "Are YOU clear on what you're doing,
-"are you clear about going into there?"
-"Are we...all clear?"
It was shocking, that second pitch.
All we needed to do was go in the third one and improve it.
I did stick to my guns on the third pitch,
and even getting harassed by Bonnie and Clyde in the other car.
It's not what you need before you walk into a pitch,
your two team-mates trying to run you down.
There were print deadlines on our side,
but I called you an hour before the deadline...
The distillery probably hadn't started by then...
At that point, I could have addressed and said, "This is
"what I'm doing on the branding, this is what I'm doing here."
All day, I was literally talking to myself.
I single-handedly pulled a brand together
with no communication from my team.
If they'd learned to communicate, maybe answered the bloody phone,
we might have actually won.
Could you send the three of them in, please?
The product, first of all, has got so many faults with it.
Frances, you designed this label, right?
-I did, yeah.
-OK. When you was in school, did you ever do geography?
-I did, yes, Lord Sugar.
I know, Lord Sugar. Underneath, is, obviously, India,
-and I did say to the designer...
-Underneath where, is India?
Underneath there is the South Pole. India's over there.
I fully take that on board.
There was some criticism, by the way, from the bar chain people,
that said, actually, the Colony name sends out the wrong message.
-They hated it.
-I mean, it's bit of a joke, isn't it, really?
It's called Colony Gin, you show me a picture of Africa,
and then we get onto the pitches.
You'd gone away and done some market research,
and left these two in charge of doing that.
They'd done the first pitch, yes.
And you think, as a project manager, that was a good idea?
I know these two girls are very strong at their pitching.
It's not one of my fortes, it's never been in a job role I've had.
But you did the pitch in the other two, right?
Yes, I wanted to be involved in the second one,
but a lot involved in the third one.
Yeah, I don't know how you're going to take this,
but interestingly enough, the only pitch that you weren't present at,
-you actually got an order from those people. Yeah?
I think in the first pitch, it was just a lot more structured
and it was clearer to who we were presenting it to
what we were actually presenting.
But, wasn't it you, Trishna, that wanted this colour, orange?
I didn't necessarily say, "Right, we have to go with this colour,"
I just suggested, "Shall we have a colour on the gin?"
And Grainne was happy to do that.
At the end of the day, you got a colour, which is wrong,
you go and see a supermarket chain, and they say, "This is rubbish."
Gin shouldn't really be coloured.
But even then, if I've understood it correctly, Karren,
you tried to rescue one of the pictures by saying,
"We'll take the orange out, right?"
- Frances... - Yeah, that was me.
And then you said immediately, "No."
It wasn't... I didn't say no just after Frances said we'll change
the colour. If it looked like they were kind of, "OK, great,
"then you change the colour," I wouldn't have said that.
I just felt they weren't receptive to us just changing the colour...
Yeah, but what they sensed from us is that we were already disjointed
going in there, and I think they preyed on that.
It seems that there was a lack of communication between the two teams.
I think, as a project manager,
there was a complete lack of leadership or assertiveness.
I don't know about gins, I don't drink gin, I don't know about gin,
I just tried to come up with suggestions...
You drank enough of it.
Of course, I was obviously trying to try it.
Trishna's mood in the brainstorm the next day was horrendous.
-It was horrendous.
I think it's unfair to say my mood was bad.
-I was fine.
-At the start of the day, that mood was just crazy.
I think the day before, I was pretty gutted at how things went
and when I found that the ingredients weren't on the bottle,
-I did feel down about it.
-You should've expressed that...
-Throughout the process, I've been angry about...
-she dragged it down?
-I think she dragged day two down.
I just felt what we'd done in the second pitch just needed to be
improved and we needed to get out there
the consumer testing information.
You were furious, Trishna.
-Cos it didn't go well.
-You were furious.
I understand that you were in a foul mood after the supermarket pitch.
-And in the end,
Frances actually tried to pass on your sentiments to her
in a more calm and correct manner.
I just felt that pitch didn't go very well, because...
Why didn't you tell her yourself?
-I did tell her.
-Why were you asking her to do it?
-I didn't ask her.
-I got the feedback from Frances.
I know you got the feedback from Frances,
and you told Frances afterwards, "Don't undermine my authority."
In fact, the truth of the matter was,
SHE was undermining your authority, she was just the messenger.
I didn't realise it was this case at all.
It wasn't. When we came out the first pitch...
-So you put the buck on to me?
-No, I didn't put the buck onto you,
I just felt we needed to improve that pitch,
as opposed to just changing the whole thing altogether.
Well, ladies, what I'd like to do now is to consult
with Karren and Claude
so I'd like you to step outside one more time
and I'll call you back in shortly, where one of you will be fired.
So, Frances, she's lost more times than anyone else.
In fact, 8/10 times.
Good ideas, but lacking a bit of substance.
Grainne, she looks she's a rabbit in the headlights at the moment.
She's a project manager, and she didn't communicate.
19 missed calls.
They were getting pissed in the distillery.
-She was moody and she really created an atmosphere
and she was the one that suggested putting this colour in
and this colour cost them orders.
-Could you send the three of them in, please?
-Yes, Lord Sugar.
eight losses out of ten tasks, right?
Yeah, but I've only ever been in the bottom three once
and on the task that I won, I was project manager,
I made two sales of over £18,000,
so there's two ways of looking at it, I believe.
I've only got one way of looking at it, really,
and that is 8/10 you've lost.
On this particular task,
there are some errors here that I think are down to you.
You took the whole lot of the branding on,
that could have cost you the task.
I think that maybe the execution was where it fell down, but,
at the end of the day, the brand would have married together
much better if there had been a clearer communication,
to be honest, Lord Sugar.
We did have a lot of communication, it was just that last phone call,
and that was a mistake on our behalf.
It's the project manager's responsibility to, obviously,
communicate with the sub team, but also keep the phone...
Or you can make it your business to look after the phone.
-Yeah, we definitely could...
-But it was never a team, it was always...
I felt as if it was an attack on me, for some reason,
especially on day two.
Frances, when we were discussing this in the car...
Let me speak. Let me speak. In the car, Trishna, I agree with you,
I said the pitch wasn't good enough
but there's a good way of communicating that and, in that car,
you attacked me and pushed me into that corner.
I didn't, I just said, "You've said all these things,
"but you weren't saying it to Grainne."
I really want to be here, and if something does go wrong,
it will get to me, because I'm very passionate about being here
and maybe my passion comes across in the wrong way.
That morning, like, the tension
in that room was horrendous. It was that stressful.
But I didn't go out onto my market research with a horrible face.
I left that problem at the door...
-My mood wouldn't affect my performance.
I might get upset, but it doesn't ever affect my performance.
-It might affect your team's performance.
That's the whole thing, it's not just you,
you've got a team you've got to think about.
Right, Grainne, it's come across that you seem to step back
and let someone else do the things.
For example, you kind of accepted Frances' idea on this without any
argument at all, right, or debate.
Did you just leave it to the other people?
-I think that was a big issue for the...
-Hold on a wee second.
Whatever we had come out with, she'd just go with it.
-That's not true at all. It's not.
-It is, it is true.
Anything that was said, you would just go with it.
Her concept of what she had and the story was a good idea.
Why don't you think you got the orders for the product?
-I think it was the colour,
I think it was the tension between us,
I think it was the lack of professionalism.
-It was just embarrassing.
-So, not the product then?
I think the product, yeah.
The product, you know, nothing married together at all.
The whole tension started from seven o'clock that morning
at the first meeting. Had somebody come in with a smile on her face
and not brought so much rudeness and tension...
That first pitch, Frances, when we came out of that pitch,
-we were buzzing...
-Yeah, it was good. But, on the whole...
That atmosphere did not carry out through this task at all.
I did have suggestions, I did come up with ideas, but it was up to you
as a project manager to decide which ones you would take on board,
-and which ones you wouldn't. You didn't do that.
-Yes, I did.
You just took everything and went with it.
Yes, I might have made suggestions that were wrong...
You can't sit there and say that...
Trishna, you were fixated on making that gin coloured.
-I wasn't fixated on it.
-You were. And there was a lack of
unity all the way through. I just think she's unprofessional
in terms of the way that she gets her ideas across.
Frances, you haven't said that at all, and that's something you do
throughout tasks, that you feel a certain way,
you say it to certain people, but when it comes as a group,
you don't say anything at all.
I should definitely not be to blame for this task.
It was a complete lack of strategy...
-It's not professional...
-OK, ladies, look, this is
a difficult situation for me here.
Frances, I haven't really had a great answer from you
as to why you think you've been on the losing side all the time.
Trishna, bad moods, having the hump.
That's not the calibre of person that I could work with as a business
-I can definitely improve...
Well, you've had ten weeks to improve.
But, Grainne, you know,
it is regretful, every time there's an opportunity for you to excel,
you haven't. It seems that you didn't have much control
over the team, and so...
..I'm struggling quite a bit.
Frances, well, you can talk very well when you're in here.
I wonder whether you've talked as well
when you're out on tasks, whether you would have lost 8/10 tasks?
Trishna, the failure of this task had a lot to do with the colour
and that was down to you.
So it is with regret, Trishna,
that you're fired.
I've got nothing more to say to you two.
Go back to the house, OK?
I do think Lord Sugar's made a mistake.
I feel like there's a lot of people still in this process
that I'm better than.
Grainne has a complete lack of leadership.
I don't think at all she's capable of winning this.
-We absolutely smashed it!
Aargh! We did absolutely smash it!
# 3,200 units, please.
# 70 grand in the bank. #
-There she is!
-Surprised to see me?
So what's happened with Trishy?
She had no responsibility in there, and they were saying,
"Look, you've had the hump throughout this whole task,
"like, you can't be like that."
GRAINNE: This is it, this is final five.
Another champers. Shall we have a gin and tonic?
No, a Giin and tonic!
Now, just five candidates remain.
Lord Sugar's search for his next business partner continues.
-I'm going to nail this.
This is like Christmas for Claude.
..candidates under the microscope...
I've wanted to smack you over the face to wake you up. Come on!
They know everything.
..business plans dissected...
-How much profit did you make?
-It was a massive loss.
That terrifies me.
This is actually worse than childbirth.
..and, in the boardroom...
Turns out I might need certifying to invest in this.
You're fired. I've heard that story before.
You know what it comes to? Jack shit. You're fired.
As the teams move into week 10, the remaining candidates are summoned to the Old Royal Naval College in Greenwich. Here Lord Sugar sets them the task of creating and producing the spirit of the moment - gin.
With the final in sight, the candidates are all desperate to impress and they battle for the last chance to be project manager. Once the teams decide, half head off to their distilleries to dream up their spirit and matching cocktail, while the rest brainstorm names for their brand and design an eye-catching bottle.
The next morning, the teams get their hands on their final product. One team gets a little carried away with the taste testing, getting tipsy before the day has even begun. The hangover seems to hit during the pitch, as any hint of personality dries up.
On the other team, their pitches hit rock bottom when a key retailer reveals they don't like the colour, taste or branding of the gin. One candidate is left with a bitter taste in their mouth when the rest of the team turns against them, and tempers reach boiling point.
In the boardroom, the candidates are left shaken and stirred by a stern Lord Sugar, as he decides who has reached the last chance saloon, uttering the final words: 'you're fired.'.