Paul Hayes v Philip Serrell - UK Antiques Fair Put Your Money Where Your Mouth Is

-YEAH!

-This is Put Your Money Where Your Mouth Is,

the show that pitches TV's best-loved antiques experts

against each other in an all-out battle for profit.

I'm a double your money girl.

And gives you the insider's view of the trade.

You've got to be in it to win it.

Each week, one pair of duelling dealers will face a different

daily challenge...

Lovely. We've got some work to do. Let's go.

..putting their own money and their hard-earned reputations on the line,

as they see who can make the most money from buying and selling.

Get in there!

Today's masters on a mission are the bargain bulldog, Philip Serrell,

and our witty wheeler-dealer, Paul Hayes.

Coming up, Paul boldly goes where no dealer has gone before...

Thank you very much, I've just bought a space ship.

..Phil learns the perils of a high profile...

You're a famous bloke, you don't like paying a lot of money, do you?

Hark at this! Hark at this!

..and someone gets a bit too big for their dancing boots.

They're doing it wrong, none follow me. You're all out of step!

It's Put Your Money Where Your Mouth Is.

Prepare for a clash between two of the antiques trade's

biggest characters, and they couldn't be more different.

On one side, a bruising behemoth who takes no prisoners.

It's the wily warrior of Worcestershire,

Philip "The Fox" Serrell.

-At least it's old.

-So am I, but I ain't worth anything!

LAUGHS

On the other, a man who can twist anyone round his finger

with his charm and charisma but once he's haggling, he's in for the kill.

It's the lively lad from Lancashire, Paul "Mr Morecambe" Hayes.

Now, just think Blackpool prom, think George Formby.

And this is a bout that needs serious clout.

Our demon dealers are at the Lincolnshire Antiques and Homes Show,

an indoor and outdoor market with around 3,000 stalls

piled high with amazing antiques to whet their appetites.

Something I need to give you, I think, Phil.

Both our bartering beagles have £750 of their own money to spend.

All the profit goes to their chosen charities.

So, Philip Serrell and Paul Hayes, it's time to

put your money where your mouth is.

-How are you, mate, all right?

-Have you got your thermals on?

This is massive, isn't it? Absolutely massive.

You can buy antiques by the acre here, can't you?

It's endless. You'll never get round the whole place.

-It takes too long.

-Well, we've got £750 today. What are you going to spend your money on, mate?

Well, to be honest, variety is the spice of life.

I think when you come here, you leave your options open. There's so much to choose from.

-Something hopefully will jump out at me.

-It's a focused job.

All right, well, I've got the upper hand as I used to stand on these stalls. Good luck anyway.

So, Paul is on familiar turf here and Phil is

daunted by the sheer size of the market, and so he should be.

The Lincolnshire Showground is massive

and as our cunning contenders begin their search,

they also have an added trial - our old friend, the British weather.

It's wet and it's windy

but Mr Morecambe plans to work this to his advantage.

I know exactly what it's like being out here. I've stood outside before.

I've tried to sell items.

You're glad for any sale and willing to do a deal.

It's a buyer's day today.

And that is why our lad's got to where he's got, ladies and gents.

Building his success through sheer determination.

But let's not doubt his challenger.

The Fox is a veteran of the game, with

an A-Z knowledge of antiques and he has a clear plan of attack.

I know how much I've got to spend but I want to try and buy items

that you can't automatically put a value on.

I want to try and go a bit left-field.

Not for the mighty Fox, rules regulations and predictability.

This is a man who stands out from the crowd.

It's not long before our sporting hero swoops on a couple of big hitters.

A cricket bat and a hockey stick that are actually rather small.

So how much is the bat?

-That's 30.

-30?

And how much is that?

-£25.

-So, 55 for two?

Yeah.

Couldn't do 30 on the two?

35.

30, you got a deal, I'll have them.

-35.

-35? You won't budge?

-No.

Yeah, I'll have both those. Thank you very much, indeed.

He scoops up the deal and knocks it for six.

-The Fox is on the scoreboard.

-20, 30. So...

this is a little...

I would imagine this is probably made for a shop display window

and it's by Lillywhites of London, who used to make masses

of cricket bats, tennis rackets, all sorts of sporting kit.

Jolly hockey sticks.

And at almost exactly the same moment as Phil makes his first purchase,

our Lancashire lad latches onto a poster from closer to home.

This is retro, it's funky. 1950s, 1960s travel poster. I love it.

It depends on how much it is and how old it is, really.

The poster is marked up at £85,

so can Mr Morecambe get a concession on his bus-ride home?

You can't say 60 quid and we'll shake on that?

65. That's it. 65.

-That's your lowest?

-Yeah.

-Right, OK, well, I'm happy with that.

-I'll have it at 65.

-OK.

-Thank you very much, sir, thank you.

£65. Plenty of room on top. Which one do you want to be?

-The driver or the conductor?

-Um, the clippie.

-The clippie.

LAUGHS

Just the ticket. Paul revs up and chuggs away.

Here we are. Now, then, anybody want to come to Blackpool

on an open-air bus tour for one shilling and sixpence?

That was the day, wasn't it? Now of course, the train posters

and the shipping posters can bring literally thousands of pounds.

So, for £65, I've got an original 1950s/1960s travel poster of Blackpool.

Isn't that fantastic? Eh, it's nice out, isn't it?

It might be nice in Blackpool but here in Lincolnshire,

the wind is picking up and it's time to take cover.

Our antiques big-game hunter is stalking his prey and locks and loads

on his next target, an Edwardian cartridge case.

And how much is that?

Er, 65. It's a good fitted box. It's probably worth in the hundreds.

-As it is.

-Oh, blimey.

When a gentleman went shooting in Edwardian times,

there would be leather straps that ran down there and up there

and you just fitted your cartridges in there.

If this was all together and it got a good maker's label on it

and it was lined and it had got the leather straps in, you could

ask £200 or £300 and you could get it, wouldn't you?

But you're now asking £65 for something that's neither fish nor fowl.

LAUGHS

Sign of the times.

Put it by, and I'm going to think about it.

But I think it's a lovely thing.

The Fox stalks away.

Let's hope he hasn't shot himself in the foot there.

This is the quandary that you're in.

You're walking round thinking, shall I go back and buy that?

Or shall I carry on looking, you know, and then you run the risk

that he's sold it. So, you know,

it's sort of, it puts you in a conundrum, doesn't it?

Um, yes, that's the point, Phil.

Pistol Paul's been eyeing up the other side of the showroom

and couldn't help but notice a vase of vast proportions.

This is a good 19th century oriental vase, crackle glaze,

it's had something happened on the top here.

It must have gone into a flute.

How much is your big vase here?

-Um...250.

-250? I like it.

Um... Food for thought. Food for thought.

What's wrong with our bargain busters?

Usually, they're handing over cash left, right and centre.

But today, our bargain bugs antennae are just not twitching.

Where's the damage?

That's a pity, isn't it? Don't buy damaged. Don't buy damaged.

Our boys search high and low but nothing ticks their profit boxes.

I don't understand it, mate. If I don't understand it, I tend to leave it.

That is utterly, utterly useless. Isn't it?

Do you know, out of the case,

I don't like it as much as I liked it in the case.

I'm conscious that time's going by me. You know?

And I like that cartridge box. I'm going to go back and see it.

I'm going to go back and buy it, basically.

He shoots back and gets another tenner knocked off the case.

The Fox pays £55 and loads up his second purchase.

Across the showground, Paul has still only bought one item.

Maybe leaving his options open wasn't the best strategy.

-Come on, Mr Morecambe.

-Do you know, I love those.

What a banister that must have been. It's got this wonderful acorn design, oak leaves.

-How much are these, mate?

-350 the pair.

-350 the pair? They're amazing.

Mmm. A price like that will always be a stumbling point.

In comparison, Foxy is like an athlete in his prime,

easily clearing the hurdles

and he's leapt over to an item that has him doing somersaults.

Can you remember the pain that you went through as a child at school,

running up and trying to get over one of these?

You headbutted it and you tripped over it and you fell over it.

Give it a go now, Foxy, go on... Oh, the stallholder's turned up.

I know you're a famous bloke, you don't like paying a lot of money, do you?

-Hark at this! Hark at this!

-230.

-230's the best?

-Um...

Give us 190.

And that's the best?

I'd say so, yes.

I'm going to think about it because I just don't know what that's worth.

-Well, it would cost thousands, wouldn't it? Although that's irrelevant.

-Yes, yes.

It's irrelevant what it costs brand new.

I'm worth thousands but nobody will give it.

LAUGHS

This is a one-off shot. I'm going to give you 150 quid or nowt.

You're hard, aren't you?

Because I'll tell you why I'm hard. Because I haven't got the faint...

I really want to buy it. I haven't got a clue who I'm going to sell it to. Not the first idea.

A man of your calibre?

160 and we've got a deal.

I'll give you another fiver.

-I'll go with that.

-You're a gentleman.

-Cheers, matey.

-Thank you very much.

Let me shake you by the hand.

-God bless, mate. Thank you very much indeed.

-Thank you. You're welcome.

What on Earth am I ever going to do with that?

Well, only you can answer that question, Foxy.

But the horse-trading results in another mighty notch on the Put Your Money... scoreboard.

Both our gargantuan gladiators

started the day with £750 of their own cash to spend.

Phil The Fox has vaulted way out in front.

Three items bought for £245, meaning there's £505 left in his kitty.

But it's not going nearly as well for Paul, who's only managed

one item all morning.

That cost £65, leaving £685 of his budget still to spend.

MUSIC: "I Get Around" by The Beach Boys

As we move on into the afternoon,

our two rummaging wranglers need to get a wriggle on and knowing

he's got to work wonders to win, Mr Morecambe comes out fighting.

Almost immediately, he tunes in to an item that rocks.

It's an old wall-mounted jukebox machine.

So, the idea is that you make your selection and that would send

a message to the jukebox in the cafe and then the whole thing

would be played and you'd listen to the fantastic music of the day.

The item dates from around 1964/1965.

A great bit of rock'n'roll memorabilia, but its £145.

A bit expensive for me but it would be music to my ears

if it was a bit cheaper, I think, that one.

And just when he needs it, Paul seals a demon deal.

He barters with the stall holder and gets the jukebox for £100.

All the best, now. Oh, dear me.

MUSIC: "Baby love" by The Supremes

But The Fox is still the man in pole position and while he bolts

into the warmth of the indoor market, Paul is boldly going

where no dealer has gone before, for an item that's out of this world.

Look at that. Think The Jetsons,

think 1950s, 1960s. That is just so cool.

It's obviously come off a fairground of some sort.

I love it. I'm going to ask the price

and it's going to be hundreds of pounds.

And the spaceship hasn't travelled light years.

It's only popped over from France.

-What is it?

-You want a good price?

-Oui, yes, yes, please, a good price.

-Yeah? Um... 160.

I'd like to buy it but I was thinking more of around 100.

-No. Impossible.

-That's no! No, no, no, no, no. No, no, no, no, no.

THEY LAUGH

-Not possible?

-Not possible.

-Not possible. 120, we'll have a go.

-£120 and I'll take it away.

-OK.

-You want it? OK.

Thank you very much. I've just bought a space ship.

LAUGHS

Now that's left-field - it seems Paul's nicked his opponent's strategy.

You know what?

I really have put my money where my mouth is and took a gamble on this.

I've never seen one before. It's made by Meline in France.

Its fibreglass. Hopefully, the price and the profit will be intergalactic.

And it means Paul's pulled it back.

Our trading titans are now running neck and neck.

Indoors, Phil has warmed up and is trawling the stalls.

There are few items that can outfox The Fox

but for once, his encyclopaedic knowledge has a gap in it.

-What's it for?

-Tar for ships.

-Tar?

You mean like you put tar on a wooden ship's hull?

That would ruin it. Wouldn't it?

-What's the best you can do that for?

-I can do 10 on that one.

-10?

-Thank you. I'm going to take that off you.

-Thank you very much.

Thank you so much.

And that's Phil's fourth purchase,

but will he be able to sweep up a super sale?

Only time will tell. Outdoors, time is telling.

It's starting to get dark but Paul is soldiering on manfully.

Well, I persevered outside here.

I'm really trying to buy something of quality that isn't damaged.

It's very difficult in this light, actually.

I'm going to give it another 10, 15 minutes here then I think

I might head inside myself.

Our boy's clearly been eating his carrots to carry on out there,

but all of the smart money's already being spent indoors.

Phil has just bought an Art Deco dish for £50.

I am really, really pleased.

I mean, that is such an un-Philip Serrell lot. Because it's refined.

It's dainty, it's small. But what I like about that,

it's of that Art Deco period.

It's a lovely agate body that's almost translucent.

You've got an English hallmarked silver rim and this lapis lazuli border.

For me, that's a really good looking thing and condition's everything.

Mr Serrell is once again two items up

and being inside has extra advantages.

SONG: "Raindrops Keep Falling On My Head"

Trust me, I am so pleased that I am in here.

Because out there, it is absolutely hosing down.

Mr Hayes, he's going to be soaked to the skin.

Unless he's just snuck in here when I wasn't looking.

Funny you should say that.

Do you know what, I've come in here now and most of the stall holders have packed up and gone.

Gosh, I'm really up against it now. I got to buy at least one more item.

Oh, dear...

And his move inside pays off straight away with

a couple of snappy items.

What can you tell me about this? Obviously, it's a rowing team.

I think it's one of the Beaufort College, which I think was the Jesuit college

rowing club and it's rowing at Henley Royal Regatta.

So I take it, who are these guys? Are these the same guys?

-That's the crew.

-Did it come in together?

-They were associated.

That was as they came to me, together.

-How much are they?

-I was asking £45.

-For the pair?

Yeah, they'd be better about 25 quid.

I wish I could!

I just thought I'd put my oar in there, for a second.

-How about meeting halfway at 35?

-35?

-Yeah, I'll have that at 35 quid. Thank you.

-Cheers.

Thank you. I'll give you some money.

Well, should have come in out of the cold earlier, Mr Morecambe,

and perhaps most of the traders would have still been here.

# This town is becoming like a ghost town... #

How much is that jardiniere stand on the top, please? The little one.

-The very small one.

-240.

These things are moderately collectible at the minute

because the interest and market in Chinese goods is so strong.

Something's gone-on here, hasn't it? What's gone-on there?

All it is is the grain of the wood

and the varnish has thinned out there.

It's nothing detrimental at all.

I'm going to hand it you back.

Because I want to get ready to run when I make my offer.

I'm going to offer you £150 for it.

-It wouldn't be enough.

-OK.

I can, I can, I can go 180.

160 quid, me finished.

Got to be done, hasn't it?

-If that's you finished, well...

-Good man.

-You always get a bargain off me.

-Thank you very much.

A hefty haggle and Phil gets a third of the price knocked off the jardiniere.

But Paul is hot on The Fox's tail.

He's homed in on a potentially profitable picture.

A lovely old engraving.

From Chester. Now, Chester's not a million miles away from me.

Now look at that. Bishop Lloyd's Palace, Chester.

Monk.

That's £8. There we are. I think I've found my last item. There we are.

Can that be a fiver, madam?

The stallholder lets it go for £6 and after a long, hard day,

that rounds of our buying bout.

Let's pile up the purchases and count the cash.

Both our titans turned up with £750 of their own money to spend.

Phil had a good day right from the word go. Six purchases for £465.

Paul, though, had a much tougher time.

He finished up with five items and spent much less. £326.

But buying is one thing - it's the selling that really counts.

In particular, the profit our boys can pocket.

Time to assess each other's wares.

-There you are, what an antique fair.

-It's massive, isn't it?

And I feel like I've covered every blade of grass out there and every concrete tile in here.

What do you reckon, Phil? Isn't that amazing?

-I think that's fantastic, actually.

-I absolutely love it.

It's quirky, it's funky, it's retro. It's science fiction.

It's The Jetsons and it's the era that's really popular.

You'll have no problem selling that.

-What's this, Paul?

-That is a selector for a jukebox in the 1960s.

-When I was young, we had phonographs!

-Did you?

LAUGHS

I don't believe it! I'm delighted with these things.

-What's been your favourite thing?

-I love that planter.

That was £160 and the way the Chinese market is, I think there's a profit in that.

This, for me, I think it's a great thing to dress a really trendy clothes shop.

-How much money have you got left?

-Quite a lot.

-I haven't spent a fortune.

-Buy me a drink. Buy me a drink.

-All right, then.

In this game, they bonhomie never lasts.

It's every man for himself as our hardy hagglers must now become

selling supremos in their pursuit of profit.

They have the contacts, they have the know-how,

but can they line-up those knockout negotiations?

Our fighting Fox is back in the hub of his antiques empire,

sharpening his wily ways.

The cartridge case I'm pleased with because I think

I can identify a shooting man and that might just be the thing for him.

So continuing the sporting theme...

I've got these miniature hockey stick and cricket bat.

If I can find a sportsman who is into that type of thing,

I don't think at £35 they're going to be too difficult to shift.

For me, the one quality thing that I bought was this really lovely

little agate lapis lazuli, I think, and silver mounted pin dish

and that was £50, so I'm quite hopeful about that.

Also on his selling schedule, the vaulting horse, the jardiniere,

and his wooden tar brush.

But he has tip-top competition in this fight.

The Morecambe moneyman is bright eyed and brimming with ideas.

I loved the antique fair. And just look what you can buy.

Fantastic. We've got something for everybody here.

An old travel poster from an open-topped bus. Isn't that wonderful?

I know a gentleman who has an open-topped bus

in Morecambe and he does tours to Blackpool,

so that's definitely got his name on that one.

So an engraving of Chester, some rowing photographs.

I need to research this particular club. And, of course, a spaceship.

Paul is also rocking around for a buyer for the jukebox.

Our boys can't bank on anything until they've shaken on a deal

and the money has changed hands.

So, which of these antiques titans will triumph?

Let the selling onslaught begin!

And it's The Fox who leaps in first, or should that be vaults in?

I've got a friend, Simon, coming in and I'm going to try and sell him this little beastie.

I think it's a really trendy cool thing

and he's a good buyer of trendy cool things.

The only issue is, for me, if you've got someone who's going to want this, he will pay more.

If he hasn't, he will pay less. So, where are we going to go?

Let's find out. Simon soon arrives at Phil's saleroom.

Well, I thought it would make a fantastic thing

in...in like a trendy clothes shop window.

Yeah, window-dressing would do all right for that.

Well, the condition isn't bad, is it? But there are...

I did notice some graffiti on here.

And a few other bits and bobs. I dunno. You'll have to start me.

What were you thinking?

275, something like that?

Er...um... I don't know about that. Um...

Do you like the way he just...? Can I just...? The way he just said that then, not a flinch.

245.

210.

Getting there, but you've just got to...

-Right, it's got to be 225, isn't it? 225.

-235 and it's the deal.

-225.

-235 and it's a deal.

-225. And it's a deal. 225.

-225 is in between, isn't it? 200 and 250.

-Go on be fair.

Good man. Thank you very much indeed. You'll do all right with this.

And our prime specimen springs from the vaulting horse with

a finely honed profit of £70.

Paul's taking his jukebox to Accrington to a social club

where his band have played before.

It holds rock'n'roll nights, so Paul's hoping entertainment secretary, Eddie,

will love the jukebox but he knows he's no pushover.

Now then, I thought of you straight away. You can see why I rang you up.

You're a real rock'n'roll enthusiast. This item here dates from about 1964.

So' the late '50s, early '60s for me is the golden age.

Is it still as popular, rock'n'roll, as it's ever been?

Very popular. I mean, you come here

and some of the ladies, you know,

they're not as young as they used to be.

And yet, they can dance all night and it keeps you fit.

It's great music and rock'n'roll, well, it's never going to die.

Now, back in the day, the idea was, apparently, that this would be

in a little booth within the rock'n'roll cafe

and when you wanted to select the music you liked,

you put in the top, here, it was one shilling I think,

-or sixpence in this one.

-Yeah, sixpence, one shilling.

-Fabulous, isn't it?

-Yeah. It's great.

You could sit for hours around one of these.

But I am here to talk business.

If I was to ask you £150, would that be pushing my luck?

You would be pushing your luck.

-That's an Accrington welcome there, isn't it?

-Well, no! I could give you 125.

-OK.

If it goes any higher than that - it is a club - I'd have to ask the committee!

No need for that, Eddie. Mr Morecambe shakes on it,

and the jukebox proves to be a great opening act,

rocking in a profit of £25!

-But I do have one favour to ask.

-And what's that?

-I know you've got line dancing next door.

-That's right.

I've always wanted to have a go at that. I know I'm a rock'n'roller through and through.

-Would you mind if we popped next door?

-I wouldn't mind at all. No.

-Show me the way.

MUSIC PLAYS

Hmm, he's no shrinking violet there, our Paul!

Where are you going?!

They all did it wrong. None of them were following me. You're all out of step, all of you!

Yes, line dancing might not be quite his thing,

but when the rock'n'roll kicks in, our lad is on fire!

ROCK'N'ROLL MUSIC PLAYS

Mr Morecombe has the moves!

Thank you very much.

Yes, Paul can't afford to get carried away,

because The Fox is prowling around Worcester.

He takes his £160 jardiniere to Gabriel,

a third-generation antiques dealer.

-Hi, Gabriel. How are you?

-Good. Come in.

I know it's not the best, but I don't think it's the worst because it's got that bit of marbling.

That beaded pattern is quite attractive round the edge,

because you'd only tend to get that on better-quality pieces.

-And this'd be what, 1890? 1900?

-Yes. That's it.

I was hoping I could get 250 quid for it. I can't see 250 in it, not with...

-OK.

-It's got a bit of repair somewhere, hasn't it?

Well, there's a piece round here that, if you turn it upside down,

-if you want the truth, I just think it's the way it was made.

-Oh! You didn't show me that.

-It's all broken.

-Where?

-Look there. See the top of the leg? There.

-Yeah, it's been smashed out.

-It's been spliced on there, hasn't it?

-And here, look, that's all been glued in.

-Yeah.

You're absolutely right.

-The more you look at it, the more you see, don't you?

-I'll give you 2 for it.

If you give me 210, I'll walk out through the door and love you for ever.

-Probably run out through the door with the money.

-I know!

-Would you do that?

-Yes, I wouldn't argue for a £10 note.

I'll shake you by the hand before you change your mind.

Philip Serrell, that is what you call a lucky escape.

The jardiniere pots a profit of £50.

For animal with such acute night vision,

how did The Fox manage to miss that damage?

Not something our Mr Morecambe need worry about,

because he is just about to go cosmic.

Right, here we go.

Do you know, what a time to run out of jet fuel, that's all I can say!

What a great item. I love this spaceship.

I took it home, I showed it to the kids.

They haven't stopped playing with it since. This is a great item.

I've brought it along to a fairground

that comes to Morecambe once a year, and this is the storage yard,

near Kendal, and hopefully, this is exactly the sort of thing he wants for one of his carousels.

Our interplanetary voyager paid £120 for his spaceship,

so will the fair's owner, David, see its universal appeal?

-What can you tell me about this?

-It looks very continental. Italian, something like that.

-Right.

-You can usually tell by the fibreglass.

-Right.

If it's a nice fibreglass job, it's foreign.

If it's hand-painted, like ours, it's English. It's a well-made thing.

-It's brilliant.

-It's fabulous.

-Glad you like it.

-Any idea how old this might be?

-I would say late '60s, early '70s.

Is that the sort of thing you'd like to keep as a spare, maybe?

I have a roundabout that was built in 1960 that my grandfather had built,

but there's a couple of things on it that are worn out, and this is about the right era.

If I asked you, say, a couple of hundred quid for it, am I massively out?

-Or have I overrated or underrated it?

-I would value it at £160 to £180.

-Right, so we're in the right figure. How about if we met in the middle?

-That'll do me.

-Is that all right with you?

-As long as you're happy.

-I'm very happy with that.

I'm delighted that you like it, and good luck.

Another supreme sale for Mr Morecambe. At £170,

the spaceship jets off, leaving him with a profit of £50,

and our big kid can't resist sampling all the fun of the fair.

Now, then, Phil, you cheeky monkey. How are your selling days getting on?

Well, since you ask, let's tot up the figures.

Phil "The Fox" Serrell has so far sold two of his six items

and he's raking in the cash.

He's got £120 profit stashed away.

Paul "Mr Morecambe" Hayes has also notched up two sales,

but he's a bit behind on profit, having made £75.

As we launch into the last leg, our likely lads must look lively.

They both have several items left to sell, but time is running out.

The Fox is going to need his finest sharp-shooting skills.

He's taking his cartridge case to meet a world champion.

I'm just outside Worcester, in Martley,

and I'm going to meet an old friend, Tim Smith.

Tim has represented Great Britain at clay pigeon shooting,

and I'm just hoping that he needs something to put the cartridges in.

-Match practice? How are you, mate? Good to see you.

-Good to see you.

There is a little beauty.

Now, I know that you are a buyer of all things shotgun, aren't you?

-I thought you were bringing your sandwiches in there!

-I wish. I should've done.

So, this would have come from the great age of English shooting, which is, what, 1900 to 1920?

It could be 1880s onwards. Very often, you see them with stickers on.

-Really?

-Great Western Railways - up to Scotland for grouse shooting or pheasant shooting.

-Really?

-I was thinking it's worth 150 quid.

-This is worth probably £100.

-No, it's got to be more than that.

-110. That's...

Honestly, it is really not worth any more money.

-I'll come down to 130.

-I'll shoot you for the difference.

If you win, it's £120. If I win, it's £110.

-Go on, then. I'll take my coat off.

-So, it's a shootout.

Will Phil come out all guns blazing? Or will he get shot down in flames?

It's best of five clays.

Just so the new boy stands a chance, Tim offers to go one handed.

After a full safety briefing,

-it's the world champion who takes to the trigger first.

-Pull.

-Oh, look at that! And he's only using one hand!

-Pull.

That's another one.

-Three!

-Pull.

And again. Will he get five in a row?

Pull.

Oh, that's extraordinary! A perfect score.

-There you go, then, Phil. Your go.

-This is it.

P Serrell versus the world champ. Stand back!

Quite a challenge.

-Miss one, and he's done for.

-Pull.

Ooh, hello! Foxy's done this before.

Our fox cub has a hidden talent. Can he go all the way?

Pull.

-That's three.

-Pull.

Oh! It was too good to be true.

That's three out of four, that isn't that hot, really. Rats!

What a valiant effort from The Fox,

but the world champion takes the cartridge case for £110.

Phil's not done badly, though, doubling his money and making a profit of £55.

As The Fox climbs the profit ladder,

Mr Morecambe is also reaching for the sky.

-Well, he's certainly going up in the world.

-All aboard.

Plenty of room upstairs. Move down the bus, please. Thank you!

It may just seem like I'm enjoying myself, I'm on Morecambe prom

on an open-topped bus, but there is method in my madness.

Now, this bus is very similar to the one that's on this poster,

and this very bus does tours to Blackpool.

So, isn't that fantastic?

So, this one has the name of the driver all over it.

-Hello, there, Paul.

-Hello, David. How are you?

-I'm all right.

-How are you?

-Good.

I must admit I used to go on a bus like this when I was seven or eight years old.

-You would have gone on this bus many, many times.

-This actual bus?

-This actual bus.

Do you still charge one shilling and sixpence?

-Unfortunately not. I'd soon be out of business.

-Exactly.

Obviously I'm here to try and do a bit of business myself, if I can put this down here.

What I've got is this wonderful travel poster.

Is this the sort of thing you'd be interested in for your collection?

Or for your interest, really.

-Right, if it was smaller, I would probably have it.

-Right, OK.

I could then fit it on the vehicle, to go with my others.

You haven't got an office, a storage place where it could hang lovely?

I have got an office, but it'd only gather dust in that office.

Oh, what a shocker! Our blue-eyed bus boy has a long walk home.

But as Mr Morecambe bowls a no ball,

the Fox is in the slips just waiting to catch him out.

He's armed with his miniature cricket bat and hockey stick.,

and he's come to meet a man he's known for 40 years.

Phil's mate Mike makes cricket bats for a living.

-I have bought a cricket bat.

-A miniature cricket bat.

-It is.

Traditionally, children get them to go

and get autographs of their favourite players, don't they?

That's exactly right. The modern ones are just churned out.

This is different. You can see this has actually been made correctly

with a splice fitted and the shoulders made off.

-So that's more than just an autograph cricket bat.

-I'm pleased to hear it.

But what I think is more interesting is this hockey stick.

You have a look, you're the expert,

whether that is something that they've used specifically

for a shop display or whether it was like a traveller's sample.

I think this would have been used as a display model and, again,

this would be a great collector's item.

I would like to get as close to 100 quid as I could, really.

-And I was thinking more about £20 apiece for these.

-40 quid?

-Well, that's more my sort of...

-80 quid?

We could offer you £65 for the two.

75 quid and they're yours.

-Shall we declare at 70?

-Declare? I'm probably going to retire.

Foxy hits the boundary.

He doubles his money yet again

and heads back to the pavilion £35 in profit.

With time ticking away, Mr Morecambe is feeling the pressure.

He sells the engraving of the Bishop's Palace in Chester

for £10 at an antiques fair, but once the cost of admission to

the fair comes out of his budget, our boy makes a small loss of £1.

He's hoping to have more luck with his two rowing photos.

He's given one of them a new frame and he's brought them

both down south.

I'm on the Beaumont Estate in Old Windsor - how fantastic is that?!

I'm here, really, to see this wonderful old building

because, believe it or not, this was the Beaumont College that's mentioned in these two photographs.

These days, the building is a hotel and Paul meets Annie,

who's the sales director.

I've stumbled across these two fantastic photographs.

I love old sporting pictures, anyway,

but that's the Beaumont College rowing team at Henley.

I don't know how they did - there's not many records around.

This is the one that really intrigued me.

I just wandered up to the front of this big white building

and this is the building behind these gentlemen here.

-Isn't that amazing?

-Absolutely.

The columns, we've restored all of it back to the original.

It's the White House. It's our building.

And one fascinating fact - have you heard about to Coco Chanel connection to the college?

-No, no. Please. That's very...

-Well, Coco Chanel, her nephew came to this college,

and she designed her Chanel suit of 1924 based on the blazers that this rowing club or society had.

-Isn't that amazing?

-That's unbelievable.

I was wondering if this is something that maybe the hotel would be

interested in displaying, as an historical item?

It would be a shame not to. This is where it belongs.

Beaumont Estate needs all the history that we can possibly gather.

If I asked you the princely sum of £80, would that be agreeable Is that a fair price?

-I'd say we are in the ballpark of agreeing £80.

-OK.

Yes, I think it would be well worth it to add to what we've already got.

-If I said £70, does that make it easy for you?

-I'd say we have a deal.

-We have a deal? OK. So we shake on that, then?

-Absolutely.

That's lovely.

Mr Morecambe is back in the game.

Taking off the cost of the new frame,

our oarsman steers in a profit of £27.

There we are. It just goes to show, all that homework really paid off.

I've become a bit of a detective, really.

I managed to track down the original college.

This spot is where that photograph was taken,

and I've reunited those photographs in their rightful place,

which I think is a wonderful experience.

But I've been given some more homework here.

It says, "Paul, if you're going to win this challenge to beat Philip Serrell,

"you've got to work harder. Repeat 100 times." Paul, you've got to work harder.

Yes, he's got that right.

The Fox is a one-man selling platoon.

He soon rustles up a buyer for his wooden tar brush,

that goes for £15, sweeping up a profit of £5.

The Fox is always on the lookout for fresh prey, and whilst driving around Worcester,

he spots a new antiques shop that's just opened.

Our war horse charges in to see if he can raise any interest in his last item -

the Art Deco agate silver dish - and he meets owner Rene.

-London piece.

-Yeah.

-1919, I think.

-Yeah.

-Just about, is it? Yeah.

I like the lapis. I like the inlay. Nice piece.

Nice for gents' cufflinks.

What I love about it is, if you hold it up to the light,

-look at the way those colours just come through there.

-Hmm.

-It's lovely, isn't it? Is it your type of thing?

-It's all right.

-It's all right?!

-I'll buy it if there's a profit in it, a little bit.

-How much?

-Well, I love that, and I'd like to try

and get as close to £120 as I can for it.

-Hmm.

-Ohh!

-It's too much for me.

-Is it? What's your very best?

I'll be overgenerous, because I'm in a good mood. That's unusual for me.

-I've heard that before! Go on.

-100. 100.

-I'll take it.

You're a gentleman. You've been very fair to me.

And The Fox tidies things up.

The dish doubles Phil's money once more, serving up a profit of £50.

Our selling supremos are all sold up,

so which of our kings gets to claim the throne?

Both our boys went to market with £750 burning holes in their pockets.

Phil "The Fox" Serrell made six purchases and forked out £465.

Paul "Mr Morecambe" Hayes bought just five items and,

including a couple of extra costs to spruce up his sales,

he spent £339, but from here on in,

the focus is squarely on cold, hard profit.

All of the money that Paul and Phil have made from today's challenge

will be going to a charity of their choice. So, without further ado,

let's find out who is today's Put You Money Where Your Mouth Is champion!

-Ah, now then, Phil.

-You all right?

-I'm great, thank you very much.

-I remember that antique fair. Do you remember the weather?

-I know!

It hosed down. Absolutely hosed down.

-And we finished up inside. One of the best things, actually, I bought inside.

-What was that?

-Do you remember those pictures of the rowing club?

-Yeah.

That was a real bit of detective work. They ended up somewhere fantastic. A total surprise.

-You do the countdown this time.

-OK. Three, two, one.

-£101? How did I do?

How did you do that? Well done. That's fantastic. I thought I did quite well on this one.

It doesn't quite pan out the way you plan it, does it?

It's a bit like life in general.

But I tell you something. I met this line dancer...

Mr Serrell takes the crown.

Paul did eventually manage to find a new home for the bus poster -

the Northwest Museum of Road Transport -

but because it's a voluntary organisation, he didn't seek out a big money deal.

-I would love you to have it here if it is something that'd you'd be interested in.

-Yes.

But I wouldn't feel right asking for any profit on it. Could you give my money back?

-Then I could take £65 back with me.

-It would look very nice here.

-That sounds great to me. Can we shake on that?

-Yes.

-That's lovely. Thank you very much.

So no profit on the poster, but crucially,

Mr Morecambe did make his money back.

Well, nothing spectacular for me at the antique fair

but steady profits all the way through,

and that is what buying and selling is all about.

I must admit, the antique fair really was intergalactic,

and I was hoping for a sky-high profit, but do you know what?

I'm still rocking'n'rolling!

Yes, and you'll need to keep rocking'n'rolling,

because tomorrow our bad boys face the ultimate test.

It's all-out war as they're thrown in at the deep end with the Put Your Money showdown.

Subtitles by Red Bee Media Ltd