Jonty Hearnden v John Cameron - UK Antiques Fair Put Your Money Where Your Mouth Is

This is Put Your Money Where Your Mouth Is, the show that pitches TV's best-loved antiques experts

against each other in an all-out battle for profit.

And gives you the insider's view of the trade.

I'm on the case.

-Each week, one pair of duelling dealers will face a different daily challenge.

-I'm a cheeky chancer.

Lovely! Putting their reputations on the line and giving you top tips and savvy secrets

on how to make the most money from buying and selling.

-Let's go and spend some money.

-Get in there!

Today, the suave sultan of sales Jonty Hearnden tackles

the debonair dealing dynamo John Cameron.

Coming up: John shows you that cash is king.

-You wouldn't take a cheque from moi?

-BOTH: No!

Jonty tries out a new trick to get those prices down.

-Did you say 80?

-Definitely 85.

-I'm a bit hard of hearing.

And both our experts demonstrate the importance of first impressions.

This is Put Your Money Where Your Mouth Is.

Take two haggling heroes, add one of the biggest antiques fairs in the UK and what do you get?

A fierce and frenzied profit battle of epic proportions.

Striding across the grass, a hardened veteran of antiques contests, the ox of Oxfordshire,

the biggest bagger of bargains, Jonty "The Hitman" Hearnden.

And marching out from the trees in his cap, his mighty opponent.

He's Portsmouth's profit prince, who'll take down anyone in his way,

John "The Hammer" Cameron.

Today's ferocious face-off takes place at the Ardingly Antiques Fair in West Sussex,

boasting 1,700 stalls both inside and out, all with an awesome array of antiques to analyse.

Both our rummaging rivals start the day with £750 of their own money to spend

and any profit they make goes to their chosen charities.

Let's get this gargantuan game started. Jonty Hearnden and John Cameron,

put your money where your mouth is.

-Jonty "The Hitman" Hearnden.

-How are you, John?

-I'm good.

-So here we are on the battlefield.

-We've got dealers who trade with furniture on the outside,

but you've got dealers trading inside with a tabletop selection.

-A great mix. Do you know Ardingly?

-I've been here before, but when there is something for everyone,

the strategy goes out the window!

I'm going to fly by the seat of my pants. £750. You got it?

Yes, £750 in my pocket.

-I'll do the bargains inside first.

-You crafty old so-and-so.

And off they go to start their savage scrap. The warm banter's over and once on the battlefield

these two giants of the trade are sworn enemies. This bargain bout will test them both to the limit,

and there's an added concern - rain is forecast and it causes Jonty to change his strategy instantly.

So my plan of action today is, while the rain is holding off,

I'm going to scour as many outside stalls as I possibly can.

Yes, get trawling the stalls, Hitman, because the Hammer has also stayed outside

and he has a keen eye for a great buy. So who will spot the spoils of war first?

John is focused and methodical.

With a fair so big like Ardingly,

my advice would be to try and work up and down aisles to systematically work your way through.

So our titanic traders dive into the thousands of items on offer and the Hammer comes down first.

He spots some oyster plates that could serve up a profit.

We've got 12 plates here.

A little bit of damage to a couple of them. Just a few glaze chips here and there.

You have to be careful because you do want to use these and if glaze is chipped, the body is porous.

So you do need to clean those thoroughly after use.

With a little damage, price is key, but after a short chat with the stallholder, John walks away.

She doesn't want to budge on her £120 asking price.

I'll see what else is around and then head back to make an offer.

So will the Hitman have more luck? He's focused on some fetching furniture.

It's a Victorian chest of drawers, but it's been altered. We've got new handles.

We've also got a shaped base to it, which is not original, but if we look on the inside here,

that's as Victorian as they come. So the main body of this chest of drawers is 19th century,

but it's been painted and the dealer has just told me it's £140. That, to me, sounds incredibly cheap.

Well, Jonty may think it's cheap, but every penny counts,

so our smooth talker tries his luck for a discount?

-What's your best price?

-140.

-Would you do 110?

-No, I can't.

-Can we meet somewhere in the middle?

-No, sorry. I can't, no.

-What about 130?

-135.

-130 and you've got a sale. I need to sell it myself. 130.

-OK, then. 130.

-Thank you very much.

Yes, a tough negotiation, but the Hitman knocks off a tenner,

putting himself in the lead. However, there's a long way to go

and anything could happen.

While Jonty fawns over furniture, John's been prowling for purchases and he's come up trumps.

Just made a couple of interesting purchases. A lovely little novelty toy toffee tin.

It's not bad condition. This is something where I'm buying safely.

I do know somebody specifically who would like that. So that's one purchase there. £30.

Inside here, we have an Austrian, cold-painted bronze figure of a pug dog.

He's nicely cast, nicely painted. Dates from the 19th century.

You can hear the earth inside from the casting. So that's an interesting little buy.

That was £70. I've got buyers in mind for both of these.

So John's double purchase cost him £100, but he's looking and sounding very confident indeed.

So confident, in fact, that he heads back to the stall with the oyster plates and queries the price again.

-The dark oyster plates. What's the very best?

-120.

120? Can you do a little...? You can't do a bit better than that? Really?

-Could you do them for 100 quid?

-110 and that's it.

-110?

-Yeah.

I'm not going to push you. 110. Who do I shake with?

The boss!

Just like his opponent before him, John comes up against a steadfast lady,

but he also manages to get a discount of £10.

There are no marks on them, so it doesn't give us a clue.

I'd guess they're probably Victorian, 19th century. They've got the stilt marks here.

I would suggest probably French, perhaps Brittany.

That rather leaves Jonty trailing.

Even though the weather's holding out, he decides to target his search indoors and it's not long

-before he stumbles upon some silver salt and pepper pots.

-Very nice.

-They're sort of like stylised birds, aren't they?

-Exactly, yes.

You wouldn't call those sparrows or hawks. You've got 195 on those.

-What price can you do those for?

-I think about 160.

I've got to make a profit on those. I'm not sure. Tell me about this. This is rather fun.

That's a little snuff box with a golfer on the front, I think.

It's sterling silver, not English. It might be American.

-I would say it's about...70 years old?

-The detailing is not as sharp as you would get in Britain

-around that sort of time.

-The very best on that would be 65.

-65 on that?

-Yeah.

-OK.

-The bird I can do for 145.

-Would you do 200 for the two?

-Yeah.

-200 for the pair?

-It's a deal, yes.

-So if we say £60 for that.

-Yeah.

-And 140 for those.

-OK.

-That's a deal.

-Happy? Brilliant.

Jonty does a deal on the silverware, but before he leaves the stall

-his eye is caught by a piece of Art Deco.

-Tell me about your wristwatch as well. This is quite fun.

-This is a German wristwatch. Rolled gold. Gold plate.

-Yeah.

It is through the '30s or early '40s.

And that can be £40 to you.

-If I'm really cheeky, would you take 30 quid?

-I'll take 35 and that's it.

-30 quid, go on.

-35.

35? Go on, I'll take it.

The Hitman strikes again and he's pretty pleased with his haul.

My star items have to be my salt and pepper pots.

Chinese. Probably made about 100, 150 years ago,

but just look at the detail here.

Everything is hand-chased, so the feathers are all individually marked. Really beautiful.

And Chinese silver, a bit like ceramics, are flavour of the month.

I'm hoping I can sell those.

I really like my pill box or snuff box with the golfer on the front.

There's always a market for an object like this. I think I bought at a really good price.

I'm hoping to do a good deal on that. And my wristwatch - my rolled gold,

1930s wristwatch. Really good quality. £35 for a watch. That has to be a bargain as well.

So our fancier of furniture has gone with the smalls.

As the Hitman and the Hammer hunt down more deals, let's look at the sums and see where they stand.

Both our high-class hagglers started the day with £750 of their own money to spend.

Dazzling John Cameron has made two purchases for £210,

leaving £540 in his kitty.

Bu Jonty Hearnden is the star so far. He's purchased four items for £365,

which means he has £385 left.

So there's still plenty of money burning holes in those wallets,

but before they soar off for the rest of their spending spree, they check in with each other.

-Ah!

-The man in the Mac.

-Mr Hearnden!

-Any advice on where I should go?

-No, really. I've bought all the bargains on the inside.

I knew it! Anything really interesting?

I bough some scrap metal. I'll melt it all down to make money!

You may well make a profit! I bought...

I'm not sure, really. Sometimes I buy things that are so specific,

-if I can't find that person, I'm stuck.

-More shopping to do?

More shopping. I'm heading inside so I can take my hat off, but not to you just yet.

-See you later.

-All right?

Mm, fighting talk from our antiques antagonists, but they must follow that up with impressive action.

After several hours working the outside stalls,

John decides to move indoors where his eye is caught by jockey scales.

-I'll do you a deal on that.

-What sort of deal?

-350.

-I'll let you have them for two.

-That's quite a drop, isn't it?

-I know it is.

-We're Welsh and we're nice.

-You are nice. Genuine jockey scales.

-Sit on it. I'll weigh you.

Right. Let's see what I weigh.

-What does it say?

-Fourteen ten.

-Fourteen ten?!

-Really? You're just being kind.

-Look!

-You thought by telling him what he wants to hear,

-that he's less than 15 stone, he'll buy it!

-It says I'm 8 stone.

-Will I get a sale for 200 quid? I don't know.

-Of course.

-What's going on under there?

-It's the scales.

-They are mad.

-They're lovely.

-They're mad as a box of frogs. Or two Welsh girls.

-200 quid? That's the best you'll do?

-Yes. Want to shake on it?

-No!

I'm going to have a walk round. If they're still here when I come back,

I'll take them off your hands for 150 cos you're nice girls.

Oh, the Hammer is a hard man! What a tease!

Once again he walks away from something he likes due to the price.

Jonty has also returned indoors and now that he has his smaller items

he's changing his approach.

I want something quite substantial. A big investment, lots of return.

-Can I find it?

-That's the knockout question.

Jonty might have plenty of money left, but John has even more cash

and the Portsmouth prince soon lines up his next potential purchase -

-a gun-shaped stoneware alcohol flask. Hmm.

-What's the very best you can do on that?

-I'd do 90.

-Is that the very, very best? 80 quid?

Would you take 80 quid?

-Yeah, I would do.

-£80.

And I hope that's not daylight robbery!

I've just bought a little 19th-century stoneware salt glaze reform flask.

Judging by the actual mechanism here, which is a percussion lock, developed around the 1820s,

we know this is probably from the 1830s. A popular thing.

A little bit of damage to the trigger, but this is something I bought because I like it.

But hopefully this will stand and deliver a profit.

The 1830s reform flask would have originally carried alcohol and dandy highwayman John will look

to toast a tidy profit on it.

He's not the only one with profit in his sights. Our furniture fancier

has been looking for his substantial investment item and he may just have found it.

This is a really interesting Victorian chair.

A simple bedroom chair. When I'm buying chairs like this,

the most important thing is the frame. Not the cover. The cover you can change.

We've got a price tag of £125 here,

which, for my money, I believe is a very good investment already.

So I might come back for it.

That's yet another item that requires serious thought.

Both our wary competitors are playing a cautious game today.

But it's not long before John Cameron jumps in to make his fourth purchase of the day.

£15 buys a porcelain condiment set in the shape of a steam liner.

I'm a sucker for a bit of maritime collectables.

Here we have a wonderful little 19th-century souvenir from Margate. Look at that.

It's made of lustre ware. Condiments here - mustard, pepper and an open salt there.

Got to get a profit out of that. £15. Might be a good profit.

It's another item you'd expect to sell well in John's stomping ground of Portsmouth.

While Jonty continues to consider the armchair, he finds another seat...of sorts.

It's the very same jockey scales that tempted his opponent.

-You're heavier.

-Heavier?

Six stone. I should be six stone.

-15 and a half stone?

-15 and a half stone?

-You sure that's not John Cameron's weight?

-No, he was 14 9.

Oh.

-So I'm heavier?

-But that's good.

-I'm the heavyweight champion.

Yes! Result!

I'm not sure that's something to be chuffed about. He doesn't buy the scales and there's no time to waste.

Both our boys need to buckle down and find more items, but the Hitman keeps coming back to one thing.

I've been round all of this very large shed and that Victorian chair is still saying,

-"Buy me, buy me, buy me!" That's exactly what I'm going to do.

-Talking furniture? Whatever next?

Jonty hotfoots it back to the seller so he can cadge a cash reduction. The chair is marked up at £125.

-What's your name?

-Lynn.

-Lynn. Can you be my very best friend?

Give me a really good price on this chair. I will have to probably spend a bit of money

-recovering it.

-I think it's pretty solid and pretty sound.

-Yeah.

-I think the lowest we could go is 95 on that.

-I was thinking more like 60.

-No, absolutely not.

-What about 80?

-85. Absolute death.

-85 quid? You're sure it's not 80?

-Absolutely.

£80. £80? Not £80?

85. Did you say 80? I couldn't quite...

-Definitely 85.

-I'm a bit hard of hearing.

-Sorry. That's the best you can get.

-We have a sale. £85. Thank you.

Yes, Jonty worked hard and Lynn gave him a decent discount. A big pat on the back for the Hitman,

but it's not in the bag yet. John's back on his maritime warpath.

I just purchased a pair of Czechoslovakian pottery wall pockets. Easy for me to say!

This is the sort of thing I can't fail to sell on the south coast.

Plenty of maritime buyers there. It may be a bit safe buying these, but it's about profit.

I'm pretty sure I'll get a profit.

The pair of pottery plaques cost him £60 and while Jonty scouts around outside,

John spots a sporting item.

That's interesting. A wall plaque. Racing Club Lens.

This is not a piece of motor racing memorabilia. It's football memorabilia. Racing Club Lens.

They started in 1906. Doesn't look like a great deal of age to it.

-Might be cheap enough.

-The French sign is the right price and the Hammer buys it for £5.

And he's not finished yet. The stallholders may be packing up, but John's hunting high and low.

Jonty, meanwhile, calls it a day.

It really is the end of the day for me. I feel like I've spent all the money I want to invest in today.

I've got the £300 I have in my pocket just in case I want to restore my armchair.

So it gives me options.

So our tip-top antiques bod thinks he's done enough to clinch victory,

but John the juggernaut has one last visit planned.

He returns to the Welsh ladies who offered him a massive discount.

-Can we do 150 quid?

-150 and wheel them away now.

I always buy something completely wacky. No idea what I'll do with those, but we'll have some fun.

-£150. I suppose I better pay you.

-Yeah, cash.

-You mean you wouldn't take a cheque from moi?

-No!

What a charmer! But that is quite a result.

They knocked off nearly 60% of their original asking price.

And it's an excellent way to wind up this bargain buying bout and see where our boys stand financially.

Both our raring racers started the day with £750 of their own money.

John "The Hammer" Cameron roars off with seven purchases, having handed over £520.

Jonty "The Hitman" Hearnden was a little more conservative.

He bought five items and spent £450 in total.

So it's been a ferocious battle of buying between our experts.

Before they head off and hunker down to plan their profiteering.

our duelling dealers look over each other's hauls.

Well, John, I bought very little. You've bought half the fair.

You're going to say you've gone for quality, not quantity. Favourite?

I suppose as far as quality is concerned, I really like my Chinese salt and pepper pots here.

They're really good quality. And the chair was such a bargain.

-85 quid and there's a profit in that all day long.

-You'll have it re-upholstered?

-Possibly.

I've kept £300 back to give me some flexibility. What'll make you the most money?

I do love this. My 19th-century salt glaze stoneware reform flask.

-Isn't that wonderful?

-I thought that was a firearm!

-No, it would have had fire water,

probably gin. You'll be packed up and away long before I am.

Good luck. I need some bubblewrap.

Our Olympians of the ornamental may have progressed through the buying rounds of this competition,

but now the serious business to sort the greats from the also rans begins.

The athletic auctioneer and dashing dealer must now race to sell their items for as much profit as possible

and they'll need to harness every bit of their antiques training, experience and selling skills

as, at the end of it all, only one of them can be crowned winner -

the one who banks the greatest profit.

Back at the Hitman's Oxfordshire trading base, Jonty takes stock and he's feeling confident.

Like a lion hunting on the plains of Africa,

my natural hunting ground is an antiques fair.

As a consequence, I'm really very pleased with what I brought back.

The silver and the watch, which I bought very quickly,

is really beautiful. I love the pepperets. These are great.

Really good quality. Chinese, mid-19th century silver.

Chinese silver at the moment is very collectable. These are hot.

I'm sitting on one of my best investments, my chest of drawers.

This is a commercial chest of drawers, ready for somebody's home. I don't necessarily have to sell it

to the trade. I could sell it to a private individual. I have flexibility.

And, of course, my lovely Victorian chair. So, John, you've got a competition on your hands.

Ooh, scary!

While the Hitman thinks he'll be a roaring success, in Portsmouth the Hammer has different ideas

as he assesses his spoils from the buying round.

What an interesting day that was and I have an interesting array,

but I always believe in buying things with people in mind.

I've already got buyers lined up for my bronze pug dog and toffee tin.

Around the seaside and maritime town of Portsmouth, I shouldn't have too much difficulty with these items

and my seafood plates.

But I always end up with something a little weird. My oak jockey scales!

I absolutely love these. They are totally, totally unique to me.

I bought them not least of all because those two Welsh ladies were great sports

and I managed to get £200 off the asking price. In a two-horse race,

that gives the Hammer a good chance of being first past the post.

John will also need to sell the Racing Club Lens football plaque

and the stoneware gun. There's no doubt this is going to be a classic competition

of dealing between two selling superstars of the antiques trade at the top of their games.

They'll be digging deep in their contacts books and using every trick the can

as they chase the buyers who will give them the profits they need.

Until they've shaken on it and the money has changed hands, no deal is truly sealed.

Now as a seasoned veteran of the circuit, Jonty knows that victory takes preparation.

When it comes to selling antiques, presentation is key.

The Hitman's gone all David Bailey to show his wares in the best light.

You look so comfy sitting there. Perfect.

Yeah, Jonty, it's a chair!

Slightly to the left, slightly to the right. Chest out.

-Yes, that's a chest of drawers.

-Beautiful.

-Oh, dear.

Jonty may be focusing on getting perfect photos of his items,

but John is straight out on the road and hoping to turn the bronze pug, that cost him £70,

into a golden profit.

He bought it with a buyer in mind - his friend Charlotte, owner of Tiff, a real pug.

John knows that Charlotte is interested, but to ensure the greatest profit he has a strategy -

impress the dog, impress the owner.

What do you think of that, Tiff? This is a distant relative of yours.

-Very distant, I hope!

-Tiff is giving it the seal of approval there.

So what do you think? Have a look at the detail of it.

-It's...

-It is really nice. I do like it.

I find it hard to get a black pug ornament. There's a lot of fawn pugs, but not often a black one.

You gave me an idea of a price. Why is it quite so high?

-What makes that small ornament worth quite a lot?

-Well, OK.

If you look on the bottom, there's a little seal.

And on that seal you have the shape of a vase with a letter B in the middle. It says Geschutzt there.

The little B in the vase stands for Bergman. This is quite a famous factory, Franz Bergmann.

-They were set up around the 1860s in Vienna.

-Thrilling stuff, John, but it's time to cut the deal.

-So you like it?

-I do like it.

OK, well, I do think it is worth around a couple of hundred quid. Tiff likes it.

-She got bored of you talking!

-Everyone gets bored of me talking, Charlotte.

-Make me a sensible offer.

-140.

-Could you do 150?

-Yeah, I could do 150.

-150?

-150?

You've got yourself a deal.

And Tiff's got herself a friend.

Tiff may not have been impressed, but John sprints away

with an opening profit of £80.

You weren't really bored, Tiff?

Yeah.

The Hitman isn't going to let the Hammer run away with this contest just yet, though.

Photos now taken, Jonty's hoping to hit the ground running as he stays local hunting his first profit.

He's taken the Chinese silver pepperets to show Paul, a silver collector he's sold to before.

The pepperets cost Jonty £140 and he wants a sterling profit!

-What's your first impression?

-Very nice.

-You like them?

-Do you know how old they are?

I was told that they were mid-19th century, but it's difficult to be exact. But if you look at the detail

on the breast particularly and the feathers,

-that's really very nice indeed.

-The workmanship's very good. I like them. Don't want to sound too keen!

-What are you looking for?

-250 quid.

-Have we any movement on that?

-Well, I'm a dealer. I have to make some money.

So if I say...150?

That's completely the wrong thing to say.

-225.

-Is that your best?

-226.

-I'll give you 230.

-230?

-230.

-Go on, then.

-You've got a deal.

Yes, Jonty shows his ruthless haggling streak as he leads the negotiations from the front

and bags a £90 profit and slender lead.

John is hot on his opponent's heels, though, as he takes his Blue Boy toffee tin to a friend

and collector of advertising memorabilia, Richard.

He's hoping Richard's fondness for confectionery collectables will deliver a sweet profit.

-Here it is.

-Ah. Blue Boy toffees.

-Do you like it?

Yes, it's quite attractive, really. It's suffered a bit of fading.

It looks like it's been stood by a kettle. Steam kettles can do that or sunlight itself.

It's been around for a long time. Best part of 80 years old. It could slip into the collection.

-Well, make me an offer.

-I'd like to see £30, £32.

-You can do better than that.

-I would probably go up to £40.

-45 and I'll shake your hand.

-45, John.

-45, Richard. Bless you.

So it's a modest profit of £15 for the Hammer, but he's still happy.

Another sale and another profit.

They weren't massive, but I managed to push Richard up slightly so the profit is sweet.

It's always nice when you see something enter a proper collection, preserved for generations to come.

Admirable, John, but your opponent is focusing purely on profit and looking to open a strong lead

by doing a deal on his chair. Nobody does profits on chairs like the Hitman.

# Nobody does it better... #

Yes, the Roger Moore of antiques has brought the chair to show upholsterer contact Greg

-and he's looking for big money.

-There's my chair. Do you like?

-I do. It's very nice.

It's a really nice size, I thought, but has this really nasty cover.

-A bit of Draylon.

-Not so nice.

-I imagine, once upon a time, this would be button-backed.

-I think originally.

-Like this chair?

-Very similar.

-If you look at the turning on the legs,

again similar age to this nursing chair here as well.

-I'd agree with that.

-I like the colour of these legs.

-Nice casters on there as well.

-OK, so I want £250 for this chair.

-Well...

-I could see myself going for about 200.

-200?

-Yeah.

What about a bit more? 220?

-205.

-205?

-Yeah.

Better than 200. Go on. 205 it is.

So the sale of the chair leaves Jonty sitting in pole position with a profit of £120.

# Baby, you're the best... #

The Hammer's chasing the pace, but he's quick to respond,

sprinting to a deal on the 1830s stoneware pistol when he shows it to Doulton dealer Martin.

-What do you think of that?

-Very nice.

-How does 200 quid grab you?

-A bit too much.

-150.

-All right.

-Martin, 150 it is.

The Hammer's on target as he shoots his way to a £70 profit on the stoneware pistol.

And keeping his opponent firmly in view, John continues his speedy selling spree

when he sells the Racing Club Lens plaque in an online auction,

running away with a profit of £13.10 after fees.

So as we hit the midway point, let's see how our antiques athletes are getting on.

Who is striding towards profit gold and who is struggling to keep up with the back markers?

John "The Hammer" Cameron was first off the blocks and has sold four items,

sprinting away with a profit of £178.10.

Jonty "The Hitman" Hearnden has started slowly with only two sales,

but he's made them count. He's leading with a profit of £210.

So as we enter the final lap of selling, John's sold more, but Jonty's in the lead with profit.

John isn't a man to be beaten easily, though. He's headed to Woburn in the hope of selling

his jockey scales and he's come dressed to impress.

When I bought my jockey weighing scales, I had absolutely no idea who I'd try to sell them to.

However, I have come to meet Nicola Eddery, an equine artist

and daughter of champion jockey Pat Eddery.

All artists need a good prop, so I'm hoping to tempt her.

I thought if I get into my silks, it might help sway the deal. If nothing else, it might make her laugh.

He's under starter's orders and he's away.

And it's Cameron setting the early pace. He's not your average-size jockey, but he's hoping for success

-as he heads to Haggler's Brook.

-Oh, dear...!

There might be a steward's inquiry after this.

-Nicola, what do you think?

-You look fabulous.

I thought I'd come dressed for the occasion. I'm trying to sell you these as a prop. What do you think?

-You've got potential.

-Wow! We're off to a good start.

-So what do you think?

-I think they're beautiful.

-They'd make very good props.

-I have done some research on them.

It's quite interesting. They are a well-known maker, Tooley.

a company that started at the beginning of the 20th century in Liverpool, then Birmingham.

These are marked Birmingham. That dates them to about 1920, so they're George V.

Scales identical to this have turned up at auction and been offered at £1,500-£2,000,

-but don't worry, I'm not going to ask that!

-Thank goodness!

-You got a terrible look in your eyes.

-But I am looking for £400 for them.

-Really? That's quite a lot for a prop, isn't it?

-Could you do 380?

-300?

-350?

I think 300. I've got 300. That's my max to spend on them.

Even if I chuck the silks in?

-£300. Is that your best offer?

-My best offer.

-Deal.

Yes, it's a potentially race-winning profit of £150.

And while jockey John is busy dismounting, the Hitman - aware that time is ticking -

has headed to Henley with the Art Deco watch he bought for £35.

He hopes watch designer and dealer Tom will take a shine to it.

What interests me, actually, is the dial, the face. It is absolutely stunning.

-Ah, thank you very much.

-It really is a work of art. And it has very pretty appliques.

They are where the numbers are. Pyramid markers they're known as.

Do you know what? I'll give you 100 quid for it.

-You like it that much?

-I do. It's a fantastic face.

-Really?

-I am more than happy with £100.

-It's an exceptionally pretty watch.

-Stop there and we'll shake hands.

It's one happy customer and one happy dealer

as Jonty clocks up a profit of £65 on the watch.

And with the finishing line looming, he's looking for another deal.

He takes the Victorian chest of drawers he bought for £130

to show friend Louise, who is looking for furniture for her home.

What we're looking at here is ostensibly a 19th-century painted chest of drawers.

-Right.

-But it's recently painted.

-OK.

-Distress painted.

-I like the colour. That would fit in with my colour scheme perfectly.

-That's a relief!

-This is a genuine bargain at £350.

-350?!

-Yes.

-295.

-If you do 300 now, we can shake on it.

OK. Deal.

Jonty pockets a hefty profit of £170 and with just one item left to sell,

he's opened up a strong lead.

Result.

With three items left to sell, John is lagging behind, but he's looking to even things up

as he takes his pottery plaques and his condiment set to show Paul,

a local dealer of maritime items and army surplus. John paid £75 for the three items.

Here you go. 1930s.

They're Czechoslovakian.

A lot of pottery was coming out of Europe.

-Very much in keeping. Wall plaques very fashionable in that period.

-My mother likes this sort of thing.

-This could be a present for Mum.

-For Mother's birthday.

This I like because it harks back to the days of the English holiday at home,

when you get all the fairings from the seaside towns. Have a look.

-Lustre finish on it.

-It's quite nice. We don't buy much china, but we should look at it as well.

I'd see what you want for the lot and go from there, shall we?

I'd like £50 for that, Paul,

and those, £120.

So about 170 for both.

If they were English, I would pay more money for them. As they're not, and they're Czechoslovakian,

I feel 100 for those and 40 for this.

-140's firm.

-Can you do any better at all?

I can go down.

130.

Yeah, that's kind of like a Dutch auction, going the other way.

-Is that your best price?

-We're where we want to be.

-OK. 140 and I get paid now. Deal.

So a slightly disappointed John sails away with a £65 profit

for the plaques and condiment set, but with only one item left he's in bullish mood.

I will fight you in the auction houses and in the fairs and foreign fairs

and at the car boots. I shall never surrender. V for victory.

Yes, fighting talk from our Churchillian auctioneer.

To back up those words, John quickly returns to the dealing frontline

when he sells the French oyster plates that cost him £110

-to Dave, the owner of a Portsmouth bar bistro.

-So how much?

-You've got to be thinking around 250.

-How about...

180?

I want you to have them. Could we round it off? 200?

-OK. You've got a deal.

-Good man.

John dines out on a £90 profit on the plates and gets to savour being all sold up.

All the pressure is now back on Jonty, who, with just the silver snuff box left to sell,

is trailing his rival in the profit stakes.

The snuff box is engraved with a golfer, so the Hitman has decided to target a championship golf course

in Surrey. Golfing has its own etiquette, so Jonty has decided to really make an effort to impress.

Now I don't know much about golf, but I do know about antiques.

I've come here to Wentworth Golf Club to meet Kevin, who is a very keen golfer.

He's expressed an interest in that lovely silver box.

I thought I'd join him on one of these greens. Now where is he?

# He's a dedicated follower of fashion... #

Aha!

-Kevin...

-Ah, Jonty. How are you? Where did you get that from?

-I've come specially dressed.

-Your grandfather helped you out?

-Shall we get out of the rain?

-Cheeky so-and-so.

I would suggest it's probably early 20th century. It's not 19th.

-OK.

-And it's not hallmarked so I think it's American, not English.

-How can its provenance be checked?

-It's the style.

I've seen similar boxes before and also the embossed decoration round the side,

but you can see sea scrolls. Right at the beginning of the 20th century

they used this style of decoration, but by the 1920s and the 1930s,

all of this style of decoration had gone. They were into Art Deco,

-much more clean, linear decoration on a box like that.

-That was the fashion.

-Absolutely.

-I know a lot about fashion, as you can rightly tell.

-Well, a matter of opinion, I think!

So will Jonty's golfing fashion faux pas leave this deal stuck in the bunker

or can he get the profit hole in one he needs for victory? All will be revealed!

John and Jonty both started with £750 of their own money to spend at the antiques fair.

John Cameron dived in with seven purchases and handed over £520,

while Jonty Hearnden bought less and spent less - five items for a total of £450.

But all that matters now is who's made the most profit.

All the money they've made today will go to charities of their choice

so without further ado, let's find out who is today's champion!

Jonty Hearnden, how are you?

-Very good. How was that market for you in the end?

-I had good fun.

-And a little bit of fun selling it. How about you?

-Great items.

When you can buy well, you think you can sell well. I did all right.

-Well, my jockey scales were the most interesting item.

-Yes!

They were the most challenging and I did find someone of an equine nature in the end

and they are not languishing in my hall.

-Shall we see how we've done?

-OK.

One, two, three.

-Well done, Jonty.

-That was close.

-Very close indeed.

-I've got to ask - was it the chair?

-Well, it was that and other things.

So it's Jonty who stands atop the winner's podium today,

just pipping John with a champion's profit of £120 on the snuff box,

despite those silly plus fours.

Done the business now.

Time for a bit of golf. Watch this.

Pretty good.

So this time it's victory to me.

Big profits on the chest of drawers, I sold my chair and the snuff box.

So, yes, hoorah!

I gave Jonty a good run. There was only 80 quid in it.

And I had some fun along the way and got rid of those jockey scales.

It's a bitter pill to swallow, but I'm man enough to take my medicine.

So Jonty may have prevailed today, but tomorrow is another day

when our brave boys go head to head in the battle to end all battles with the showdown.

Jonty Hearnden, this means war.

Subtitles by Red Bee Media Ltd