17/11/2011 The One Show


17/11/2011

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Hello and welcome to the One Show with Alex Jones. And Joe Crowley.

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And helping us cheer Matt home is a woman who flew a space ship in The

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Phantom Menace and, as Miss Babs in Acorn Antiques, made Crossroads

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look good. Welcome back Celia Thank you for having me. Have you

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been following the progress of Matt? I have a little bit. I would

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hate to get in a rickshaw. You see young boy is pedalling away with

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thin legs and fat tourists on the back. It is true. I would feel

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awful. A rickshaw is heavy enough. He is doing brilliant. And you've

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been following him too, getting your cameras out as Matt passes.

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And thank you so much. This was sent in by Norman. Ruby made Matt a

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welcome pack. This was Matt in County Durham. He was looking a bit

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worse for wear. A little bit better on Monday. This was taken by David

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Tucker. He was in Thirsk. This is Matt in Lincolnshire on Wednesday.

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Today, I think this is. Matt passing through Cambridgeshire

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today. This is from Serie Jarman. We know your support has been

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making a huge difference. No late finish for Matt tonight. He arrived

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in Cambridge this afternoon and is ready for his reception committee.

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How is Cambridge? Here are the lovely people of Cambridge. There

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is music. There are choirs and there is at the finish. How

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wonderful is that? How lovely to see you all. I did arrive hit

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earlier this afternoon. I have had a super time. I have been over at

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the pub just behind us. I have not been drinking but the landlord

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offered me a hot bath. I am feeling delighted. I had 60 miles to go

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tomorrow. I set off at 8 o'clock this morning. Yesterday was pretty

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interesting. An interesting 24 hours in all. The plan was to

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arrive in Peterborough to turn on the Christmas lights. Peterborough

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is eight miles away from our chosen route. I had to do an extra 16

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miles to turn the lights on. It was worth it and I am sorry they got

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their late. This is what happened. -- I got there. There are some

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lights to turn on around here, aren't there? 3, 2, 1, here we go!

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A very big thank you to a bright and sparkling Peterborough. After a

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few hours' sleep, Matt left at 8 o'clock, with June on the back.

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this is the crucial point of the morning. If you feel a need to whip

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me or slap me to keep me going... will give you a pat on the back

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pulls up Cambridge is waiting. was struggling to get going.

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body is tired. It just wants to stop. My mind is going, come on,

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next corner. Thankfully, so far, what is going on above the waist is

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winning. The flat landscape that was also causing problems. Into a

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headwind. Are you all right, Pudsey? Is your eye watering? Less

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than 100 miles. As Matt reached another milestone, the excitement

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proved too much. I have just hit the 100 mile were -- mark. To

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celebrate, I hit the wrong gear. Lovely to see you. Thank you for

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coming out. Our old friend and Formula One presenter, J Humphrey,

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a right to show his support. It is like a roller-coaster. After the

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nice downhill section, at what speed were you getting? About 16

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miles an hour. It is relentless. Have you do it for 13 hours. Then

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you do it the next day it and the next day. Nice to see you. On his

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way home, Jake had to stop because he could not believe the crowds

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that were lining the street. Take a look down at. All the way down the

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road, as far as you can see, there are people. We're not coming into

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London, Birmingham or Manchester, this is for boys in Lincolnshire.

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Marvellous! People out in the streets are definitely helping Matt

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along. Looking forward to hopefully seeing him on the show tomorrow. We

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have celebrated the amazing effort that Matt has put in. You have

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That is amazing. Surely now the challenge is to make 1 million

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bytes mire. One Direction will be helping us to welcome Matt home. --

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For full terms and conditions, visit the website. You can send in

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cheques. Please make them payable to Children in Need to the address

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on the screen. Lucy Siegle took a trip into the secretive world that

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David Cameron called the next big scandal waiting to happen. Last

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month, a light was shone into an otherwise shadowy world.

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ministerial code has been found to have been breached and I am sorry.

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Liam Fox resigned after his best man and former flatmate had

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accompanied him on numerous trips, blurring the line between personal

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and official business. He was not lobbying but the scandal raised

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questions about how politics is influenced by the secret world of

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the political lobbyist. Lobbying takes its name from the lobby of

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the House of Commons where, historically, people would loiter

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to try to drop a discreet word in the right ear. Today that idea is

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far less transparent and much more sophisticated with clients hiring

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specialists lobbying firms who work them out - is that a magic well out

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of the site of prying eyes. It is not easy to discover who is paying

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who and why. The Prime Minister had concerns before he took the job.

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I'm talking about lobbying. The lunches, a hospitality, the quiet

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word in the ear. Ex-ministers for hire. Is the Prime Minister right

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to say you know how this works? What forces of persuasion are at

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work that the ordinary voter has no idea about? What does a lobbyist

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do? And the I track down one of these elusive creatures. -- I

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tracked down. Explain to me what a lobbyist actually does? What we

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tried to do is to inform and influence the public policy process.

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There are a two sides to every single argument. We make sure all

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sides of the argument are properly explained. What do they actually

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do? Lobbyists get the points of their clients across by meeting

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with important people, commissioning research and

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providing briefing material. Isn't it decays the more cash you can

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spend on this sort of thing, the more chance you have of getting

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your way? -- isn't it true that the more cash. If politicians were

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subject to the blandishments of people like me, they would not be

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up to the job. They are swayed by the force of argument. If they are

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swayed by the force of argument and, as a result, we get better policy

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and better legislation, then surely there is nothing to fear. But it is

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argued the work of the lobbyist can often be extremely effective. When

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health campaigners tried to argue for minimum unit pricing for

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alcohol and discourage harmful drinking, they were opposed by a

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well organised lobby campaign paid for by the drinks industry. Just

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how much are these shadowy forces affecting our lives? In this

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country it is a big, sophisticated industry. It touches every area of

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our lives. It is about the food we eat, what we see on television,

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public transport, everything. this just what happens when

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politics evolves? I have a problem with lack of transparency. We have

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a �2 billion growing lobbying industry. Most of that comes from

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the business sector. They do it behind closed doors. We cannot see

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what deals should be done. We have no knowledge of activities. That is

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the problem. Changes have been promised by the Government. There

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are suggestions the register should be kept. Legislation probably will

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not happen until next year. If and when it does, who is talking to

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what lobbyist will need to be declared by law. Perhaps only then

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we will know the true extent of their influence over that lot in at

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and on our lives. Charities and other organisations use lobbyists

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as well. If you could lobby for actors, what would to lobby for?

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have just done a play at the thin green theatre. We all did it for

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nothing. As much as there is a magical thing that happens, you

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work for absolutely nothing, you do it for the absolute love, I do not

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think theatre companies should be expected to work for nothing. Can

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you imagine saying to Parliament and MPs, it you can do this and

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have this discussion but we're not going to pay you at the end of the

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week. They would not stand for it. Actors should always have a little

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something. As an actress, going home late at night might you do

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:12:48.:12:48.

want to be safe. Parking charges will mess it up for audiences as

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well. They want to get away. Talking of stage shows, you have

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another one coming up. It is called noises off Macro. It is the most

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brilliant farce. It pokes fun at Whitehall farces. I let those. They

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do take their trousers down. I do not but they do. What is clever

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about it is, it is available to all audiences. You do not just have to

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be working in theatre to get all the jokes. We do them about three

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times over and by the end, everyone knows them. Have you had any

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difficulties in real life with performances? There is something

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marvellous when you have been doing a show for a long time and

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something goes a little bit wrong. I went wrong in rehearsals today.

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Because you are in front of an audience, it is easy to get the

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giggles. When that happens, in retrospect when you look back, it

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is marvellous. In this show, even rum I get the giggles and things go

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wrong, the audience can join in and they can see. -- even when I get.

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You have been busy on the stage but television and film as well.

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Titanic is coming up, a big new television series next year. You're

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in it. Are you one of the lucky ones? I do survive and I have a dog.

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We are both obsessed with it. People are, aren't they? I went to

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the O2 exhibition, did you? On the boarding pass is my name. There is

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something I have to check out about. It is something to do with the

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buying of the ship at the very beginning. I cannot wait to see

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that. It will follow the exact foliage. 100 years ago, when the

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ship set sail, that'll be the first episode. You have also failed Hacks.

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To read any more scandal would you have enough? -- do we need? I was

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only in it for a day. I was called Tabby. It is all about the hacking

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scandal. Making jokes of it, it is not a joke. I think Hugh Grant was

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marvellous. He came out and spoke really boldly. He was, he was

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really good. Last night Victoria Wood was honoured. You have worked

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close with her on Acorn Antiques. Yes, I think we have it in. I will

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just check. Yes, we do. Shall I pop it under the counter for you? Not

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at all, goodbye. No poison this time, I hope? Yes,

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I'm sorry, attempting to murder you was a silly plot to draw attention

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to myself. I shan't need to do it again now you have bought me this

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lovely blouse! Always a winner. You can see Julie

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L Walters waiting in the wings. Nothing in the set working. Did

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everyone realise it was that bad? Not to begin with, really. I do

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remember a young designer who, when they started moving the street, the

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cloth, behind the shop, somebody started pushing it, so it was

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wobbling behind us. They said to stop, but of course the street was

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supposed to be wiggling around. Celia, I need your help. I have a

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bad case of stage fright. Have a look at. This

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We have finished training, we thought on the way to the Won Show,

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we would have a look at Wembley. Just to have a sneaky look.

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I might be nervous? Don't be silly.,000 people? Here we go! Oh,

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no! James, it's massive! -- 6,000 people.

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Even the thought of walking across that is making me feel uneasy, let

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alone doing a tango across it. Apparently, there are snipers

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around here. If any of the Strictly Come Dancing contestants are on the

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floor before rehearsals they are shot be sight. So let's have a

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practise here. Strictly this weekend is going to

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be amazing. Any tips, Celia? You do have to own that big space?

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will. You have confidence. I have seen you walking in here and on

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there, but I felt exactly the same when I went out on to the Old Vic

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stage. The stomach flips over. You will love it. You are very loved

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and you are very beautiful. Just go for it, you will be marvellous.

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Thank you! Last year in the four weeks leading up to Christmas we

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spent �260 million in books. Well, they say that everyone has a nofpl

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in them, how -- novel in them. How easy is to getting your hands on

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the cash? Arthur Smith has been tracking down people who have been

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looking at what makes their fiction pulp fiction.

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I am an author, I have written a memoir, published three plays, a

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couple of short stories, but I am secretly envious of those who write

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best sellers. Lee Childs has written many books

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that have been best sellers. When you started writing the books you

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were Jim Grant from Birmingham. How much did you prepare the book

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before you started writing? Did you know what was going to happen at

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the end as you wrote the first sentence? No, I never do. Maybe the

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way to do it is to have a starting line, paragraph, then see what

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happens. That is spontaneous, therefore I'm in suspense,

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therefore so does the reader. Any book must have suspense, any book

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at all. There is no incentive to read it without the measure of

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sense. Is Jack a tough man? Yes.

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A fair man, but set the impossible task? The ingredients have been

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there for 1,000 years. We see him in every period and century, every

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culture has the same myth, so I knew this would work. Setting this

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in America is a step towards global recognition, because everybody

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knows America it would be harder if you were to write a best-selling

:20:07.:20:12.

series about a guy in Chiswick. That is a slightly harder sell in

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the rest of the world. Why Lee Child? It is a pen name.

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The earlier you are in the alphabet, the better. I noticed when I was

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starting to write, that a lot of bestsellers were written by authors

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that began with the letter C. The name Child has warm memory

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associations. So, a good central crashing,

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international appeal, change my name to something beginning with C.

:20:42.:20:49.

What else? Well, I have been wandering about the money? James

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Paterson earned a whopping $87 million, but a lass there are those

:20:57.:21:04.

who are impoverished. The last survey I saw, 75% are

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making much less. So, you can be a professional

:21:08.:21:14.

author, but on the breadline? can. Some books are instant best

:21:14.:21:18.

sellers, but rarely. For the most part it takes time to develop a

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character or a writer over a number of years.

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How quickly can you spot potential? What editors say to me is that they

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know pretty much after the first 20 or so pages whether they are

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reading something that is truly exceptional. Some say when at the

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are reading the book that they can imagine the entire publication,

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that they can see the cover, imagine the publicity campaign.

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That they know what they would have to suggest to the author in order

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to make it that little bit better. I'm at the lavish launch party for

:21:56.:22:00.

a first book by an author who shot straight in the British top ten.

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What is her secret? The best advice I heard was simple, it was to keep

:22:07.:22:11.

writing and finish things. The finishing is more difficult than it

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seems, but it is the key to everything.

:22:14.:22:21.

The book nearly did not happen, did it? It was discouraging, I re-wrote

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the whole thing, several times. I was lucky to catch interest from

:22:25.:22:29.

the agents who saw the potential but no plot. The plot is a very

:22:29.:22:37.

important thing to have! It was very atmospheric, but not the

:22:37.:22:41.

central story. So I had to give it a stronger story to carry it.

:22:41.:22:45.

So the agents helped you with the story? Yes.

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So, you have the tips, there is nothing to stop you from sitting

:22:48.:22:54.

down and cracking on with the novel, but, 95% of manuscripts that are

:22:54.:22:57.

written never get published, but that's another story.

:22:57.:23:03.

We are joined by the One Show's Russell Brand.

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Because I read -- Giles Brandreth. I think that the Warboys was set in

:23:11.:23:13.

Cambridgeshire. That's the advantage of reading

:23:13.:23:17.

books. People are reading books u but not in the same way. One in

:23:17.:23:22.

seven books is bought in a book shop. Most of the books that people

:23:22.:23:28.

write never are published. 1,000 man skrifts are on the desks of

:23:28.:23:32.

agents every week that never see the light of day. So really it is

:23:32.:23:37.

hardly worth writing it, but keep trying. 30% of books ever make

:23:37.:23:41.

money. The majority of books fail and some much them literally end up

:23:41.:23:50.

on the motorway. The M6 toll road is largely made up of books by

:23:50.:23:56.

Mills and Boon. You are joking? Yes, I'm sorry. 2.5

:23:56.:24:03.

million books are there from the M6 toll road. It is a great sound

:24:03.:24:06.

absorber! You have written the romance, the bodis ripper, the

:24:06.:24:11.

story that brings tears to the eyes and blokes are driving over it!

:24:11.:24:16.

feel sorry for the authors, all of that hard work? It is heartbreaking.

:24:16.:24:21.

The best sellers work. The supermarkets work. If you are

:24:21.:24:27.

famous, like Celia, then your book works, I am reading Happy Hoofer.

:24:27.:24:32.

It is lovely, funny, humane, but one of the reasonss that it is

:24:32.:24:38.

published, you got to the first place, are well-known. Celia, have

:24:38.:24:45.

you other plans to write books? am thrilled that this is going to

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paperback, but they have also asked me to write a diary of when I was

:24:49.:24:52.

in India this time last year, so that is thrilling.

:24:53.:24:57.

That is exciting. It's little snippets.

:24:57.:25:02.

People should pursue it, but it will not make a fortune. Most books

:25:02.:25:06.

sell between 1,000 and 3,000 copies if you are lucky. So the film there

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is about the exceptions that hit the jackpot.

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Quickly, before you gorbgs Giles, they have asked us to ask you if

:25:15.:25:20.

you represent the One Show in the Children In Need challenge next

:25:20.:25:26.

year? Of course, what do I have to do? You will be glad to hear it is

:25:27.:25:36.
:25:37.:25:37.

not a fiscal challenge... Great. Worse than that, it is a sponsored

:25:37.:25:42.

silence! You would easily make 1 million.

:25:42.:25:46.

Let's try it. A sponsored silence. Let's raise �1 million. I will tell

:25:46.:25:51.

you more about it, but my lips are sealed.

:25:51.:25:54.

Speaking of Children In Need, we are back to Cambridge. What a crowd

:25:54.:25:58.

for Matt. Apparently he has something he would like to show us

:25:58.:26:02.

all. I will show you in a little while

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after I have spoken to John Powley, the chairman of the County Council.

:26:09.:26:13.

What should I do while I am here? Well, Cambridgeshire is a great

:26:13.:26:17.

place to be, and the City of Cambridge is a better place even.

:26:17.:26:22.

We have all of the colleges, the universities -- the universities,

:26:22.:26:27.

we have all sorts. That is a very good advert for Cambridge. Well

:26:27.:26:35.

done, sir. Cass has been following me for ages,

:26:35.:26:39.

what happened today? I got a puncture. I had to abandon the bike.

:26:39.:26:47.

I got a taxi. The taxi fare was �28.

:26:47.:26:52.

I shall give you the money back. Put it in the fund for Children In

:26:52.:26:56.

Need. We this Matt Mobile.

:26:56.:26:58.

Shall show you inside it is brilliant.

:26:58.:27:03.

Let's have a look in here. Of course, Pudsey is waving.

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This is the key to success as far as rickshaw driving is concerned,

:27:08.:27:14.

we have eggs, beans, mackerel. All of my clothes. Some of the stuff

:27:14.:27:18.

that is coming in is absolutely beautiful. All of these pictures,

:27:18.:27:23.

this is literally from the last few miles. Have a look at some of these.

:27:23.:27:30.

There we are... Matt, I would like a quiet word if that is OK?

:27:31.:27:33.

Everyone is desperate to know, because you are pushing yourself to

:27:33.:27:38.

the limit, you are pushing yourself to the extreme, how are you coping?

:27:38.:27:43.

You know what, it is hard work. It really is. It really is. It is

:27:43.:27:47.

tough, you have to get your head down, keep going. Think about the

:27:47.:27:53.

cause. I think for me obviously being a parent you can't help but

:27:53.:27:57.

make the comparisons when you look at some of the projects and see

:27:57.:28:01.

some of the families, the situations that the children are in.

:28:01.:28:06.

You can't help but want to support it. It is the children keying me

:28:06.:28:10.

going. The public. Even the hat it is from a school

:28:10.:28:13.

child. What is the plan for tomorrow? I

:28:13.:28:18.

can't wait to see you, will you make it for 7.00pm? The idea is to

:28:18.:28:23.

get up with the larks in the morning to set off at 4.30am. I

:28:23.:28:28.

don't know about the London track, but we are starting off in

:28:28.:28:37.

Cambridge, then through to Finsbury Park. Regent's Park and hopefully

:28:37.:28:42.

BBC TV Centre. Well, I will be here waiting for

:28:42.:28:45.

you. Thank you very much, Matt.

:28:45.:28:53.

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