17/11/2011 The One Show

Hello and welcome to the One Show with Alex Jones. And Joe Crowley.

And helping us cheer Matt home is a woman who flew a space ship in The

Phantom Menace and, as Miss Babs in Acorn Antiques, made Crossroads

look good. Welcome back Celia Thank you for having me. Have you

been following the progress of Matt? I have a little bit. I would

hate to get in a rickshaw. You see young boy is pedalling away with

thin legs and fat tourists on the back. It is true. I would feel

awful. A rickshaw is heavy enough. He is doing brilliant. And you've

been following him too, getting your cameras out as Matt passes.

And thank you so much. This was sent in by Norman. Ruby made Matt a

welcome pack. This was Matt in County Durham. He was looking a bit

worse for wear. A little bit better on Monday. This was taken by David

Tucker. He was in Thirsk. This is Matt in Lincolnshire on Wednesday.

Today, I think this is. Matt passing through Cambridgeshire

today. This is from Serie Jarman. We know your support has been

making a huge difference. No late finish for Matt tonight. He arrived

in Cambridge this afternoon and is ready for his reception committee.

How is Cambridge? Here are the lovely people of Cambridge. There

is music. There are choirs and there is at the finish. How

wonderful is that? How lovely to see you all. I did arrive hit

earlier this afternoon. I have had a super time. I have been over at

the pub just behind us. I have not been drinking but the landlord

offered me a hot bath. I am feeling delighted. I had 60 miles to go

tomorrow. I set off at 8 o'clock this morning. Yesterday was pretty

interesting. An interesting 24 hours in all. The plan was to

arrive in Peterborough to turn on the Christmas lights. Peterborough

is eight miles away from our chosen route. I had to do an extra 16

miles to turn the lights on. It was worth it and I am sorry they got

their late. This is what happened. -- I got there. There are some

lights to turn on around here, aren't there? 3, 2, 1, here we go!

A very big thank you to a bright and sparkling Peterborough. After a

few hours' sleep, Matt left at 8 o'clock, with June on the back.

this is the crucial point of the morning. If you feel a need to whip

me or slap me to keep me going... will give you a pat on the back

pulls up Cambridge is waiting. was struggling to get going.

body is tired. It just wants to stop. My mind is going, come on,

next corner. Thankfully, so far, what is going on above the waist is

winning. The flat landscape that was also causing problems. Into a

headwind. Are you all right, Pudsey? Is your eye watering? Less

than 100 miles. As Matt reached another milestone, the excitement

proved too much. I have just hit the 100 mile were -- mark. To

celebrate, I hit the wrong gear. Lovely to see you. Thank you for

coming out. Our old friend and Formula One presenter, J Humphrey,

a right to show his support. It is like a roller-coaster. After the

nice downhill section, at what speed were you getting? About 16

miles an hour. It is relentless. Have you do it for 13 hours. Then

you do it the next day it and the next day. Nice to see you. On his

way home, Jake had to stop because he could not believe the crowds

that were lining the street. Take a look down at. All the way down the

road, as far as you can see, there are people. We're not coming into

London, Birmingham or Manchester, this is for boys in Lincolnshire.

Marvellous! People out in the streets are definitely helping Matt

along. Looking forward to hopefully seeing him on the show tomorrow. We

have celebrated the amazing effort that Matt has put in. You have

That is amazing. Surely now the challenge is to make 1 million

bytes mire. One Direction will be helping us to welcome Matt home. --

For full terms and conditions, visit the website. You can send in

cheques. Please make them payable to Children in Need to the address

on the screen. Lucy Siegle took a trip into the secretive world that

David Cameron called the next big scandal waiting to happen. Last

month, a light was shone into an otherwise shadowy world.

ministerial code has been found to have been breached and I am sorry.

Liam Fox resigned after his best man and former flatmate had

accompanied him on numerous trips, blurring the line between personal

and official business. He was not lobbying but the scandal raised

questions about how politics is influenced by the secret world of

the political lobbyist. Lobbying takes its name from the lobby of

the House of Commons where, historically, people would loiter

to try to drop a discreet word in the right ear. Today that idea is

far less transparent and much more sophisticated with clients hiring

specialists lobbying firms who work them out - is that a magic well out

of the site of prying eyes. It is not easy to discover who is paying

who and why. The Prime Minister had concerns before he took the job.

I'm talking about lobbying. The lunches, a hospitality, the quiet

word in the ear. Ex-ministers for hire. Is the Prime Minister right

to say you know how this works? What forces of persuasion are at

work that the ordinary voter has no idea about? What does a lobbyist

do? And the I track down one of these elusive creatures. -- I

tracked down. Explain to me what a lobbyist actually does? What we

tried to do is to inform and influence the public policy process.

There are a two sides to every single argument. We make sure all

sides of the argument are properly explained. What do they actually

do? Lobbyists get the points of their clients across by meeting

with important people, commissioning research and

providing briefing material. Isn't it decays the more cash you can

spend on this sort of thing, the more chance you have of getting

your way? -- isn't it true that the more cash. If politicians were

subject to the blandishments of people like me, they would not be

up to the job. They are swayed by the force of argument. If they are

swayed by the force of argument and, as a result, we get better policy

and better legislation, then surely there is nothing to fear. But it is

argued the work of the lobbyist can often be extremely effective. When

health campaigners tried to argue for minimum unit pricing for

alcohol and discourage harmful drinking, they were opposed by a

well organised lobby campaign paid for by the drinks industry. Just

how much are these shadowy forces affecting our lives? In this

country it is a big, sophisticated industry. It touches every area of

our lives. It is about the food we eat, what we see on television,

public transport, everything. this just what happens when

politics evolves? I have a problem with lack of transparency. We have

a �2 billion growing lobbying industry. Most of that comes from

the business sector. They do it behind closed doors. We cannot see

what deals should be done. We have no knowledge of activities. That is

the problem. Changes have been promised by the Government. There

are suggestions the register should be kept. Legislation probably will

not happen until next year. If and when it does, who is talking to

what lobbyist will need to be declared by law. Perhaps only then

we will know the true extent of their influence over that lot in at

and on our lives. Charities and other organisations use lobbyists

as well. If you could lobby for actors, what would to lobby for?

have just done a play at the thin green theatre. We all did it for

nothing. As much as there is a magical thing that happens, you

work for absolutely nothing, you do it for the absolute love, I do not

think theatre companies should be expected to work for nothing. Can

you imagine saying to Parliament and MPs, it you can do this and

have this discussion but we're not going to pay you at the end of the

week. They would not stand for it. Actors should always have a little

something. As an actress, going home late at night might you do

want to be safe. Parking charges will mess it up for audiences as

well. They want to get away. Talking of stage shows, you have

another one coming up. It is called noises off Macro. It is the most

brilliant farce. It pokes fun at Whitehall farces. I let those. They

do take their trousers down. I do not but they do. What is clever

about it is, it is available to all audiences. You do not just have to

be working in theatre to get all the jokes. We do them about three

times over and by the end, everyone knows them. Have you had any

difficulties in real life with performances? There is something

marvellous when you have been doing a show for a long time and

something goes a little bit wrong. I went wrong in rehearsals today.

Because you are in front of an audience, it is easy to get the

giggles. When that happens, in retrospect when you look back, it

is marvellous. In this show, even rum I get the giggles and things go

wrong, the audience can join in and they can see. -- even when I get.

You have been busy on the stage but television and film as well.

Titanic is coming up, a big new television series next year. You're

in it. Are you one of the lucky ones? I do survive and I have a dog.

We are both obsessed with it. People are, aren't they? I went to

the O2 exhibition, did you? On the boarding pass is my name. There is

something I have to check out about. It is something to do with the

buying of the ship at the very beginning. I cannot wait to see

that. It will follow the exact foliage. 100 years ago, when the

ship set sail, that'll be the first episode. You have also failed Hacks.

To read any more scandal would you have enough? -- do we need? I was

only in it for a day. I was called Tabby. It is all about the hacking

scandal. Making jokes of it, it is not a joke. I think Hugh Grant was

marvellous. He came out and spoke really boldly. He was, he was

really good. Last night Victoria Wood was honoured. You have worked

close with her on Acorn Antiques. Yes, I think we have it in. I will

just check. Yes, we do. Shall I pop it under the counter for you? Not

at all, goodbye. No poison this time, I hope? Yes,

I'm sorry, attempting to murder you was a silly plot to draw attention

to myself. I shan't need to do it again now you have bought me this

lovely blouse! Always a winner. You can see Julie

L Walters waiting in the wings. Nothing in the set working. Did

everyone realise it was that bad? Not to begin with, really. I do

remember a young designer who, when they started moving the street, the

cloth, behind the shop, somebody started pushing it, so it was

wobbling behind us. They said to stop, but of course the street was

supposed to be wiggling around. Celia, I need your help. I have a

bad case of stage fright. Have a look at. This

We have finished training, we thought on the way to the Won Show,

we would have a look at Wembley. Just to have a sneaky look.

I might be nervous? Don't be silly.,000 people? Here we go! Oh,

no! James, it's massive! -- 6,000 people.

Even the thought of walking across that is making me feel uneasy, let

alone doing a tango across it. Apparently, there are snipers

around here. If any of the Strictly Come Dancing contestants are on the

floor before rehearsals they are shot be sight. So let's have a

practise here. Strictly this weekend is going to

be amazing. Any tips, Celia? You do have to own that big space?

will. You have confidence. I have seen you walking in here and on

there, but I felt exactly the same when I went out on to the Old Vic

stage. The stomach flips over. You will love it. You are very loved

and you are very beautiful. Just go for it, you will be marvellous.

Thank you! Last year in the four weeks leading up to Christmas we

spent �260 million in books. Well, they say that everyone has a nofpl

in them, how -- novel in them. How easy is to getting your hands on

the cash? Arthur Smith has been tracking down people who have been

looking at what makes their fiction pulp fiction.

I am an author, I have written a memoir, published three plays, a

couple of short stories, but I am secretly envious of those who write

best sellers. Lee Childs has written many books

that have been best sellers. When you started writing the books you

were Jim Grant from Birmingham. How much did you prepare the book

before you started writing? Did you know what was going to happen at

the end as you wrote the first sentence? No, I never do. Maybe the

way to do it is to have a starting line, paragraph, then see what

happens. That is spontaneous, therefore I'm in suspense,

therefore so does the reader. Any book must have suspense, any book

at all. There is no incentive to read it without the measure of

sense. Is Jack a tough man? Yes.

A fair man, but set the impossible task? The ingredients have been

there for 1,000 years. We see him in every period and century, every

culture has the same myth, so I knew this would work. Setting this

in America is a step towards global recognition, because everybody

knows America it would be harder if you were to write a best-selling

series about a guy in Chiswick. That is a slightly harder sell in

the rest of the world. Why Lee Child? It is a pen name.

The earlier you are in the alphabet, the better. I noticed when I was

starting to write, that a lot of bestsellers were written by authors

that began with the letter C. The name Child has warm memory

associations. So, a good central crashing,

international appeal, change my name to something beginning with C.

What else? Well, I have been wandering about the money? James

Paterson earned a whopping $87 million, but a lass there are those

who are impoverished. The last survey I saw, 75% are

making much less. So, you can be a professional

author, but on the breadline? can. Some books are instant best

sellers, but rarely. For the most part it takes time to develop a

character or a writer over a number of years.

How quickly can you spot potential? What editors say to me is that they

know pretty much after the first 20 or so pages whether they are

reading something that is truly exceptional. Some say when at the

are reading the book that they can imagine the entire publication,

that they can see the cover, imagine the publicity campaign.

That they know what they would have to suggest to the author in order

to make it that little bit better. I'm at the lavish launch party for

a first book by an author who shot straight in the British top ten.

What is her secret? The best advice I heard was simple, it was to keep

writing and finish things. The finishing is more difficult than it

seems, but it is the key to everything.

The book nearly did not happen, did it? It was discouraging, I re-wrote

the whole thing, several times. I was lucky to catch interest from

the agents who saw the potential but no plot. The plot is a very

important thing to have! It was very atmospheric, but not the

central story. So I had to give it a stronger story to carry it.

So the agents helped you with the story? Yes.

So, you have the tips, there is nothing to stop you from sitting

down and cracking on with the novel, but, 95% of manuscripts that are

written never get published, but that's another story.

We are joined by the One Show's Russell Brand.

Because I read -- Giles Brandreth. I think that the Warboys was set in

Cambridgeshire. That's the advantage of reading

books. People are reading books u but not in the same way. One in

seven books is bought in a book shop. Most of the books that people

write never are published. 1,000 man skrifts are on the desks of

agents every week that never see the light of day. So really it is

hardly worth writing it, but keep trying. 30% of books ever make

money. The majority of books fail and some much them literally end up

on the motorway. The M6 toll road is largely made up of books by

Mills and Boon. You are joking? Yes, I'm sorry. 2.5

million books are there from the M6 toll road. It is a great sound

absorber! You have written the romance, the bodis ripper, the

story that brings tears to the eyes and blokes are driving over it!

feel sorry for the authors, all of that hard work? It is heartbreaking.

The best sellers work. The supermarkets work. If you are

famous, like Celia, then your book works, I am reading Happy Hoofer.

It is lovely, funny, humane, but one of the reasonss that it is

published, you got to the first place, are well-known. Celia, have

you other plans to write books? am thrilled that this is going to

paperback, but they have also asked me to write a diary of when I was

in India this time last year, so that is thrilling.

That is exciting. It's little snippets.

People should pursue it, but it will not make a fortune. Most books

sell between 1,000 and 3,000 copies if you are lucky. So the film there

is about the exceptions that hit the jackpot.

Quickly, before you gorbgs Giles, they have asked us to ask you if

you represent the One Show in the Children In Need challenge next

year? Of course, what do I have to do? You will be glad to hear it is

not a fiscal challenge... Great. Worse than that, it is a sponsored

silence! You would easily make 1 million.

Let's try it. A sponsored silence. Let's raise �1 million. I will tell

you more about it, but my lips are sealed.

Speaking of Children In Need, we are back to Cambridge. What a crowd

for Matt. Apparently he has something he would like to show us

all. I will show you in a little while

after I have spoken to John Powley, the chairman of the County Council.

What should I do while I am here? Well, Cambridgeshire is a great

place to be, and the City of Cambridge is a better place even.

We have all of the colleges, the universities -- the universities,

we have all sorts. That is a very good advert for Cambridge. Well

done, sir. Cass has been following me for ages,

what happened today? I got a puncture. I had to abandon the bike.

I got a taxi. The taxi fare was �28.

I shall give you the money back. Put it in the fund for Children In

Need. We this Matt Mobile.

Shall show you inside it is brilliant.

Let's have a look in here. Of course, Pudsey is waving.

This is the key to success as far as rickshaw driving is concerned,

we have eggs, beans, mackerel. All of my clothes. Some of the stuff

that is coming in is absolutely beautiful. All of these pictures,

this is literally from the last few miles. Have a look at some of these.

There we are... Matt, I would like a quiet word if that is OK?

Everyone is desperate to know, because you are pushing yourself to

the limit, you are pushing yourself to the extreme, how are you coping?

You know what, it is hard work. It really is. It really is. It is

tough, you have to get your head down, keep going. Think about the

cause. I think for me obviously being a parent you can't help but

make the comparisons when you look at some of the projects and see

some of the families, the situations that the children are in.

You can't help but want to support it. It is the children keying me

going. The public. Even the hat it is from a school

child. What is the plan for tomorrow? I

can't wait to see you, will you make it for 7.00pm? The idea is to

get up with the larks in the morning to set off at 4.30am. I

don't know about the London track, but we are starting off in

Cambridge, then through to Finsbury Park. Regent's Park and hopefully

BBC TV Centre. Well, I will be here waiting for

you. Thank you very much, Matt.