Fashion and Accessories Pocket Money Pitch

Imagine a year's worth of pocket money up for grabs,

just waiting for kids like you from across the UK to come up

with a winning business pitch.

-I'm from Wallasey.

-I'm from North Shields.

-I'm from Stockport.

Could you spot a gap in the market?

If you wanted that kind of dress, you could press on that dress

and it would show up on the mannequin there.

What's your big idea?

-Our business idea is...

-Specially-made waffles.

Or are you the next Branson, Sugar or Dyson?

Our product idea is Tensor Sensor.

They're headphones that sense when they're on the ear.

Now, budding entrepreneurs are entering the pocket money pitch-off.

All are hoping to secure that valuable pot of cash

and the priceless help of our top industry gurus

to kick-start their businesses.

They will have just one chance to call for help.

And this is it - the Pause My Pitch Button.

One guru to impress, only one idea can come out on top -

this is Pocket Money Pitch!

Pocket Money Pitchers, it's time to go head-to-head.

Present your pitch.

-The pitcher...

-..I've chosen...

-..is...

We have searched the whole of the UK to find

the best young business talent.

Every week, six businesses battle it out.

Today, they are hoping to be the next big thing

in fashion and accessories.

It's a huge industry, with the UK market

for children's wear alone coming to £6 billion.

Only three will get the chance to pitch in the vault

to today's guru, Myleene Klass.

Myleene's famous for being a pop star, model and TV presenter.

But she's made millions in business through her

clothing ranges, sold in some of the UK's biggest stores.

Our pitchers can improve their chances of

impressing Myleene by winning

the support of a business buddy.

All of them have

built their own successful companies

and will scrutinise every idea

to try and spot a winner.

All of our buddies are now sitting comfortably. Hey, buddies.

-BUDDIES:

-Hi.

But it is not about you, it is about our pitchers,

and it's time to meet them.

First up, a nine-year-old from London.

It's Jack with his backpack.

The reason I will be good as a business guy is

because I am trustworthy, I know how to handle my money,

and, best of all, I have friends who are willing to help.

He'll be up against ten-year-old Alex from Chichester,

who wants to make bags printed with personalised designs.

I am good at business because I can make YOU think my ideas are great.

Both businesses are pitching to the buddies,

but only one idea can go through to the next stage.

Going first, it's JM Travel Tech Enterprises,

otherwise known as Jack.

Hi. I am Jack, and today I'm here to talk about ITHIO,

The most affordable,

versatile travel rucksack soon to be on the market.

What are ITHIO's special features?

Well, a tracker so you never lose your child,

your belongings or ITHIO.

A charger, so your devices never lose their charge.

An LED light,

so you never have to fumble around in the dark ever again.

ITHIO is the future.

A confident start there from Jack with his gadget-filled backpack,

but Alex now has the chance to wow the buddies with his unique designs.

Cabana Backpacks are backpacks for children, so...

in primary and high school.

So it is basically for children who have clothing restrictions,

have to wear a boring uniform - Cabana Backpacks are for children

so they can express their self.

If you like cats, we would put this picture on,

which is one of my cats.

And you would wear it to school and they could say,

"This is who I am and this is what I like and this is what I want to do."

So Alex's bespoke rucksacks or Jack's hi-tech travel bag -

the buddies decide.

Personal branding expert Bianca is up first.

Alex, I think your pitch was very good.

I think you really need to make it more clear

about the customisation options,

because I think that is what is really interesting about your brand.

So, unfortunately, I am going to go with JM Travel Tech Enterprises.

Look at Jack, he can't contain his excitement getting the first vote.

Online business expert Suleman is up next.

I'm going to go with... JM Travel Tech Enterprises.

So, you need one more vote now to go through to the next stage.

There are still three buddies left, so all is not lost for you, Alex,

because if those three buddies vote for you, then you are going through.

'Ben's up next. He's a super-successful teenager

'who runs his own digital media agency.'

My vote goes to JM Travel Tech Enterprises.

'He is over the moon!

'A third vote means jack is going through to the next stage.

'But, two buddies left, what were their votes going to be?

'First, product designer Emma-Jayne.'

I think they are both fantastic ideas and both great products,

and my vote would be going with JM Travel Tech Enterprises.

'And finally, top chef Luke.'

Great ideas, guys, but for me, it is JM Tech Travel, as well.

'It's a clean sweep for Jack,

'but that's not putting Alex off his business dream.'

I don't really mind if I didn't make it,

because I know I'm still going to go with my idea.

'That's the spirit. So, Jack is now in control.

'All five buddies voted for his idea,

'so who will he choose?

'Emma-Jayne, who made her name designing

'her own range of umbrellas?

'Luke, Britain's youngest ever head chef whose company has gone global?

'Bianca, who helps people present themselves successfully in business?

'Suleman, who made a fortune from his online companies?

'Or digital media entrepreneur Ben?

'Jack now has to decide who he wants.'

Do you want to ask them

a question to get an idea of who you want?

-No, thanks, I know who I want already.

-You know who you want?

-Yes.

Loving your decisiveness. Right, who do you want?

I pick Luke.

'Without hesitation, Jack picks Luke to help prepare his pitch

'and be his lifeline when he faces the guru.'

-See you then.

-See you!

Two jewellery companies are going head-to-head next.

First up, 12-year-old twins Gianna and Shani from Birmingham.

-I'm the creative one.

-And I'm the business one.

But together, we are unstoppable.

They'll be followed by a nine-year-old entrepreneur

from Coventry who wants to make personalised lockets.

Hello, I'm Eva.

SHE LAUGHS

Our new buddy is Amber, who runs an online jewellery business.

Pocket Money Pitchers, it's time to go head-to-head.

Ladies, take it away.

Beads, Jewels and Geodes is a high-fashion

handmade jewellery business.

We make beautiful jewellery aimed at 11- to 17-year-olds.

We aim to bring youth and fashion to the jewellery market.

What makes our business different is that we will be able to

identify with our customers.

We will make sure our jewellery is kept up-to-date

and our customers like what they see.

Thank you for listening to Beads, Jewels and Geodes.

'Gianna and Shani's jewellery promises to keep on trend.

'Can Eva's designs offer something fresh and original?'

My business is called Evangeline Jewellery Design.

I design and sell jewellery at pocket-money prices

for children and adults.

I decided to earn some money because I really wanted the trampoline,

so my dad said...

-GRUFF VOICE:

-"If you want something,

"earn some money and I'll match what you earn."

-LAUGHING:

-Most of my design ideas come from being around kids,

and being a kid myself, I know what children want.

Thank you for your time and this fantastic opportunity.

'Well, I'm glad Eva's dad

'is backing her idea, but will the buddies?

'Or will they vote for Gianna and Shani's company?

'Suleman is up first.'

On this occasion, I'm going to go with Beads, Jewels and Geodes.

-Ben.

-My vote is going to go for Evangeline Jewellery Designs.

Ooh, one vote each, it could still go either way.

How will accessory designer Emma-Jayne's vote sway things?

My vote will be going with Evangeline Jewellery Design.

Eva needs just one more buddy to vote for her.

And next is our expert in the field, jewellery designer Amber.

Such a difficult decision.

On this occasion, I'm going to be voting for...

..Evangeline Jewellery Designs.

Evangeline Jewellery Designs,

you are going through to the next round, well done.

'Amber's expert eye casts the deciding vote,

'but who did Bianca want?'

I thought you both did an amazing job,

I am going to go with Evangeline Jewellery Design.

'Another vote for Eva,

'and, sadly, it's time to say goodbye to Gianna and Shani.

'But they're not giving up that easily.'

Even though we didn't get through,

we're going to carry on with our business.

'Eva now needs to choose a buddy from the ones that backed her,

'so it's up to them to prove why they should be picked.'

How could you help me with how much I could sell

my bracelets and lockets for?

From a costing prospective, obviously we can talk about margins,

wholesale, retail, but obviously, Amber is the jewellery woman.

'Well, it's not often you see that in business.

'They really are buddies, aren't they?

'Amber is dead chuffed.'

I have been in the jewellery industry for almost ten years

now, so I really think I can add a lot of value to your business, so...

choose me.

A compelling case from Amber - is it enough to sway Eva?

I think it is going to have to be Amber.

There you go! Amber, she kept you waiting, though.

I know, that was tense. Phew!

Amber is now going to be your buddy, so she is going to help

advise you when you go and see the guru later on. Sound good?

Brilliant, I will see you later.

Next to meet the Buddies is 13-year-old Zainab from Essex.

She hopes to reach dizzy heights with clothes for tall teenagers.

Being tall has inspired my business, because, as a tall person,

I find it quite difficult to find clothes that fit me.

She's against 13-year-old Nicola from Surrey,

who thinks her upcycled designs will have this head-to-head sewn up.

My great-grandad is my inspiration, because in the 1930s,

he started and ran a huge department store.

With Amber gone, we've got a new buddy - product designer Emily.

First up, it's Zainab.

My business idea is called Young.

Young is a clothing line for 12- to 16-year-old females.

As you can see, I am quite tall, meaning

I find it quite difficult to find clothes that fit me lengthwise,

and I thought this was a gap in the market

that I could quite easily fill.

I would make sure I had my own website,

advertise on web pages and make adverts on TV.

I would make sure the adverts are eye-catching

to young, tall females, as they are my target market.

In the near future, I hope to go international.

Thank you for listening.

Thanks, Zainab. Great pitch. Nicola, you are next.

Give us the pitch for The Sewing Cycle.

My business is called The Sewing Cycle and I upcycle clothes.

My business plan is to sell items that I have upcycled at shops,

craft fairs and on the internet.

Like these fabric-covered notebooks made from old trousers.

My business is unique because it helps to eliminate waste.

Instead of throwing away old clothes, I can inject new life

into them and therefore save a lot of people a lot of money.

'So who will be in fashion with the buddies -

'Nicola's upcycled items or Zainab's clothing range for tall teenagers?

'The voting starts with designer Emma-Jayne.'

This was a tough one for me - I thoroughly enjoyed both pitches.

This time around, I will be going for The Sewing Cycle.

-Emily.

-My vote goes for The Sewing Cycle. I think the market is bigger.

'So the Sewing Cycle takes an early lead.

'If Bianca votes the same way,

'Nicola goes through to meet the guru.'

I really am interested in sustainability,

so I am going to go for The Sewing Cycle.

'Nicola's eco-friendly idea earns her the vote she needs,

'but who would Suleman and Ben have chosen?'

Zainab, I loved your passion, but I just feel, Nicola,

the market that you have got is a little bit bigger.

Ben.

My vote goes for The Sewing Cycle, because from a tech

and marketing background, I think I can help you the most.

'It's time to say goodbye to Zainab, who leaves with her head held high.'

I am pleased with how my pitch went,

because I remembered all my facts

and all the things I needed to remember.

'So Nicola's got the choice of all five buddies,

'who each have something different to offer.

'It's a crucial decision,

'because the buddy Nicola picks will be on her team

'when she pitches to the guru.'

I would like to work with...

-Emma-Jayne.

-Emma-Jayne, there you go.

So Emma-Jayne is going to be your buddy, she is going to advise you.

Good luck with your prep, Nicola,

and I will see you in the vault in a bit.

So six have become three.

JM Travel Tech Enterprises, Evangeline Jewellery Designs

and The Sewing Cycle -

they will now go and prepare with their buddies,

ready to go into the vault to meet today's guru, Myleene.

Myleene has launched hugely successful clothing ranges.

Her company recently made £2.1 million profit in just 12 months.

But how did she do it?

I would say the key to success is actually very simple -

it is hard work.

Only one business will win time with guru Myleene

and get a year's worth of pocket money.

That's £322.40 to invest in their business.

So what is she looking for?

I think the fashion industry is a very tough industry.

There are so many competitors all vying for that tiny little space.

I am looking for a business that has got originality.

If it is simple, if you can make it very, very clear,

then you're laughing.

When it comes to numbers, I do expect a basic understanding,

there is no doubt about it, but, ultimately, I think it is

the idea that is key.

-Hi, Eva.

-Hello.

-So it's time to get to work.

-How are you feeling?

-Excited.

The young entrepreneurs will need to draw on all

the experience of their business buddies to pitch to the guru.

In order for us to grow your business, you're going

to want to create a Sewing Cycle network.

Other people could, like, do the sewing,

so it can kind of be mass-produced a bit more.

So we need to try and find out how we're going to create a network

and get those people on board.

Amber is helping Eva to make sure her business can make a profit.

Profit margin...

and the cost of the stock.

On average, they cost around £2.48.

I sell those for, like, £5 or £6, so I get almost double.

Really good.

And Luke is getting Jack's numbers right.

There is gross profit and net profit.

-Gross profit is what you would get out of the whole thing.

-And then...

And net profit is what you would get after you have added up everything.

After all of your costs, yeah, exactly.

Now, while the Pocket Money Pitchers get ready, the vault is

preparing for the final showdown - the mission to win over the gurus.

But, if at any point the pitchers get stuck, they can press this,

the Pause My Pitch Button, and the guru will be locked away

and the buddy will be able to run on and help them.

But they need to choose their time wisely with this,

because they can only Pause My Pitch once.

Guru Myleene wants the Pocket Money Pitchers to have a simple

but original idea that can make a profit.

First, it is Jack, with buddy Luke watching backstage ready to help.

Good luck. All that is left to say is present your pitch.

Thank you.

Hi, I'm Jack, and today I'm here to talk about ITHIO, the most

affordable, versatile travel rucksack soon to be on the market.

So, what are the features? Well, number one - a Bluetooth tracker.

Number two - a checklist.

Number three - a strap on the front. Number four - a charger.

Number five - a bladder, so you never get too thirsty.

Number six - a torch with a whistle on it. Number seven - LED lights.

The RRP of each ITHIO unit will be £70,

with a manufacturing cost of £28.32.

To sum up, every parent's obsession is making sure

they don't lose their kids.

Every kid's obsession is making sure

they don't lose their stuff or their devices' charge.

Thank you for listening to my pitch,

and if you would like to have a look at my prototype, please be my guest.

A polished pitch from Jack.

Now Myleene has the opportunity to delve a bit deeper.

Where did the name come from, if you don't mind me asking?

One day I was looking up the Welsh word for travel.

It just happened to be "teithio".

So I took away the T and the E and ITHIO was born.

Is this all going to be done in-house with your factory?

Once I get enough money, I will do a joint venture with

another manufacturing company and we will

split the profit equally.

-You don't seem to be too shy of splitting your profits.

-Not too shy.

Good man. Will they be packaged, will they be wrapped in plastic?

-They will be wrapped in plastic.

-At what additional cost?

It can't be that expensive.

Are you sure about that?

I think Jack's stuck.

He has paused his pitch, locking away the guru.

Time for some wise words from Luke.

Yeah, the question was about packaging -

I am not sure how much it would cost.

You could be completely honest and say,

"We haven't researched exactly what the packaging costs

"would be", but say that the margins are quite big

on your product, so there is enough room for flexibility at the moment.

-OK.

-You're doing a great job, good luck.

-Thanks.

We haven't factored in any costs for packaging yet,

although the margins are fairly high and I am quite flexible on it.

Right, I think that is all the questions I have got,

-thank you very much for your pitch, Jack.

-Thank you.

Jack has done all he can.

Next to face our business guru is Evangeline Jewellery Designs.

Hello. My business is called Evangeline Jewellery Designs.

I design and sell jewellery at pocket-money prices for children

and adults. I create popular-film-inspired key rings,

name bracelets, trendy phrase bag charms

and lockets that really capture your true personality.

Adults love to buy my designs, too, because they are fashionable

and only a few pounds, and my mum says...

-IMPERSONATING HER MOTHER:

-"It also makes them feel good

"supporting a young entrepreneur."

I have sold over 500 items of jewellery,

ranging between £1 and £5.

Thank you for your time and this fantastic opportunity.

I am happy to answer any questions you have.

The hard part is over for Eva,

but has she proved her business is unique?

Can I have a look?

They are far too far away from me, I would love to see.

I can see you are wearing them - good girl,

-you should always endorse your own brands.

-I made you one.

Oh, you are kidding! Thank you so much!

-Can I open this?

-Yeah.

-Is this the packaging it will come in?

-Yeah.

-Oh, look at this.

Thank you very much, Evangeline.

Where are you going to get all of these fabulous beads?

Well, most of my charms come from China, although they do take

a long time to come, they are much, much cheaper

than buying them from here.

Each charm costs, I think

I worked out, the average was around 5p per charm.

5p per charm, so each bracelet that you make is approximately how much?

These lockets are £2.50 for me to make, but I sell them at £5

or £6, depending on how many charms and crystals you put in.

OK, thank you very much, those are all of the questions

-I have got for now.

-Thank you.

Eva leaves the vault with a spring in her step.

'The last business to face the guru is The Sewing Cycle.'

Good luck, Nicola, present your pitch.

My business is called The Sewing Cycle, and I upcycle clothes.

My business plan is to sell items that I have upcycled in shops,

fairs and on the internet, like this teddy bear,

or these notebooks made from old trousers.

I started sewing at the age of five

and I received my first sewing machine at seven.

I currently sell items that I have upcycled in a local shop.

I believe that my target market is everyone.

I think everyone can benefit from this product.

My business is unique because it helps to eliminate waste.

Instead of throwing away old clothes,

I can add new life into clothes and save people a lot of money.

-All my packaging is also recycled.

-Sounds convincing.

-Myleene wants to know more.

-Well done.

Can I have a little look at your handiwork?

-You've been sewing since you were five years old?

-Yes.

Better than I am at the sewing lark, my goodness.

Talk me through these pieces here.

That was an old jumper, and I have used

the kind of neck of the jumper as the neck of the hot-water bottle.

And that was like an old tweed kind of jacket/jumper thing.

OK, thank you very much.

I'm just going to go back to my seat here and make some notes.

How do you decide on the price points for every item?

I factor in the labour, so I worked out how much labour is per hour

and how much the raw materials cost,

-and then I tried to double it.

-OK.

So there are companies out there making teddy bears

out of Baby-gros as keepsakes, why is The Sewing Cycle different?

Ooh, that's put her on the spot.

Nicola presses the Pause My Pitch Button.

The guru is locked away.

Emma-Jayne to the rescue.

So I think your main point of difference is that

you are planning to create a Sewing Cycle network,

because I don't think other companies are doing that.

Some companies are using recyclable materials, but they are not

necessarily sourcing people across the country to join in -

you are essentially creating jobs for other people, as well.

So I will say that it is different

because I plan to create a whole network of people doing

this for me so it can really expand, and also helps to reduce waste.

OK, good luck, you've got this.

My business is different because I plan to have

a network of people all around the country who can do this for me,

who can work from their own homes, so it is like a community,

and also, it is all upcycled material,

so it eliminates a lot of waste.

-It does indeed. Nicola, thank you very much.

-Thank you.

All of the pitches are now done.

Three fantastic ideas, but only one can receive a year's worth

of pocket money and the priceless opportunity to spend time

with Myleene behind the scenes in her business.

Will she pick Jack and his travel backpacks?

Eva and her personalised jewellery?

Or Nicola with her upcycled clothes and accessories?

-Myleene, they are brilliant ideas, aren't they?

-They are truly superb.

Jack, I think a lot of people could learn about pitching from you.

Confident, strong, you didn't blag...

Well, maybe a little, but in a way that I liked.

But most importantly, you have got the information,

and I like that - I really like that about you.

Miss Evangeline, when you walked off, I looked at the product,

and I noticed more about it.

I noticed that you have looked at my birthstone and got it right.

I looked at it and thought, "This girl has done her research and she

"has succeeded in making me feel how you wanted that product to feel."

Nicola...not only are you upcycling,

you are also bringing a community together.

That is a very clever idea indeed.

So, Myleene, who is your prize pitcher for today?

The pitcher I am choosing is...

..Nicola from The Sewing Cycle!

CHEERING AND APPLAUSE

I'm so excited!

Well done, that is absolutely brilliant. How do you feel?

I am amazed and so happy.

And what did you think about the other guys you were up against?

I thought they were both amazing ideas that

-I didn't really think I would win.

-I think what was

really, really special about you is the potential that you have.

Well, good luck with it, well done.

I am feeling really proud of myself for where I got.

I mean, there were hundreds of kids applying for this.

I am going to continue with Evangeline Jewellery Designs

and make it as big as I can.

I chose Nicola because I was hugely excited by what

she pitched to me.

It is a talent that she has to produce these items,

and the creativity, it is all going to

come from her, she is the business,

so when you ask, "What is your USP?", it is her.

I am feeling really happy

and excited about where this business can go.

It has been an amazing experience for me.

Lovely to see you.

Nicola now has a year's worth of pocket money to help turn her

business into a reality.

Meet the team!

And she looks right at home.

You are going to be the one-stop shop

for people that want to upcycle.

Find out what happened next at the end of the series.