Social Media Pocket Money Pitch

Imagine a year's worth of pocket money up for grabs

just waiting for kids like you from across the UK to come up with

a winning business pitch.

-We're from Worcestershire.

-We're from Birmingham.

-I come from Wigan.

What's your big idea?

My business idea is called My Perfect Library, it's an app.

Could you spot a gap in the market?

My business idea is a pancake-ria.

Are you the next Branson or Dyson?

My this idea is Box Rouge, gift boxes for teenage girls.

Now budding entrepreneurs are entering the Pocket Money Pitch-Off.

All are hoping to secure that valuable pot of cash

and the priceless help of our top industry gurus

to kick-start their businesses.

They will have just one chance to call for help.

And this is it - the Pause My Pitch button.

One guru to impress, only one idea can come out on top.

This is Pocket Money Pitch.

Pocket Money Pitchers, it is time to go head-to-head.

Present your pitch.

-The pitcher...

-I've chosen...

-Is...

We have searched the whole of the UK

to find the best young business talent.

And you didn't disappoint.

Today, six ideas will compete to succeed

in the fast-paced world of social media.

Every day, over 2 billion people connect with each other

on social networks.

That's almost a third of the world's population,

but only three will get the chance to pitch in the vault

to today's guru, Jamal Edwards.

Jamal's career started at 15.

He now owns an online video channel,

which has had over 330 million views.

He was recently estimated to be worth £8 million

and was described by Richard Branson

as the walking definition of the word entrepreneur.

Our pitchers will all be hoping to impress him,

because it is up to him to decide which idea is worth backing

with a year's worth of pocket money to kick-start their business dreams.

And they can improve their chances of impressing Jamal

by winning the support of a business buddy.

These guys have built their own

successful companies from scratch.

They'll be looking out for the best idea

so that they can pass on their knowledge

to today's young entrepreneurs.

So, they are our buddies.

Here are our pitchers.

First up, it's 12-year-old Lily from Welshpool.

I have two dogs called Tinsel and Tyler and a cat called Bella.

I love making new ideas and I'm very determined.

She'll be going up against 13-year-old Phoebe

and 12-year-old Joe from Eastbourne.

Everybody thinks we are brother and sister.

Or boyfriend and girlfriend.

-But we are neither.

-We're best mates, aren't we, Joe?

-Yeah.

-And what do we love doing?

-BOTH:

-Making films!

The two teams will go head-to-head.

Whoever can get the most buddies to vote for them

will go through to meet our guru.

First up, Lily with I Cheer, You Cheer, We Cheer.

Cheerleading. What do you think when I say that?

A load of blonde Americans running around a football field

worrying about their make-up? Exactly.

But it's a lot more than that.

It's about teamwork.

Many boys and girls go up to high school every year

worried about what they think and what they look like, like me.

I am body conscious and so are most of them.

I will offer your schools' PE teacher or any ambassadors

already in place an online course to introduce them to cheerleading,

grow their knowledge on gymnastics and their strength for stunting.

Cheerleading, a business worth fighting for.

I Cheer, You Cheer, We Cheer.

A strong start there from Lily who wants to create online

cheerleading tutorials, but it's time for Phoebe and Joe to see

if they can get the buddies cheering for them.

Our business is called Kiductions.com.

This is a fun website specifically for kids.

This website reaches out to children between the ages of eight to 16

to create and share and enjoy. This is our motto.

On this website, Kids can publish their own short movies

in which others can leave a like and comment.

Talent shows seek to find new talent in front of the camera.

What Kiductions.com does is find new talent behind the camera.

We believe this could be a great success.

-We may even find the next even Steven Spielberg.

-Thank you.

With both pitches complete,

will the buddies go for the video website for kids

or the cheerleading tutorials?

A tough choice. Online business expert Suleman is up first.

Lily, I thought your pitch was really good.

I think you are trying to change something, which is

always a good thing. But Phoebe and Joe, I thought

your pitch was very polished and I really like the idea.

And I think you are going to be able to hit a wider audience.

Therefore, I'm going to vote for you.

First vote going to Phoebe and Joe.

Next up, it's product designer Emily.

I'm going to go for Kiductions.com.

Kiductions.com, you've got two votes in the bag there.

You just need one more vote now to go through to the next stage,

where you will meet the guru.

There are still three buddies left, Lily.

If they all vote for you, then you are through to the next stage.

Ben is next. Though still a teenager,

he already owns his own digital media agency.

I want to give my vote to Kiductions.com.

Kiductions.com get the final vote they need,

but do the remaining buddies agree?

Online jewellery boutique owner Amber is up next.

My vote is with Kiductions.com.

And the final vote goes to Top Chef Luke.

For me, it is also Kiductions.com.

So, the buddies have spoken.

Unfortunately, it wasn't Lily's day today,

but she is looking on the bright side.

The experience was...amazing.

It was unspeakable cos everyone...

Like, you watch people on telly

and you are like, "Wow, I want to do that."

Now, Phoebe and Joe can choose from all five buddies,

and it's a vital decision.

Who is the perfect match to develop their business

and be their lifeline in the vault?

Suleman knows all about online business.

Emily create ideas from scratch.

Ben is a social media expert.

Amber turned her idea into it a multimillion-pound enterprise.

And Luke's company has gone global.

So, whose skills will be the most valuable to Phoebe and Joe?

-Do you want to go for the one that we thought? OK.

-OK.

We would like to pick Ben.

Ben! There you go.

So, Ben is your buddy, so he is going to work with you to get

ready for the next pitch to the guru.

So, good luck with that and I'll see you a bit later in the vault.

-BOTH:

-Thank you.

Next are ten-year-old Abigail and eight-year-old Luke from Preston.

We are brother and sister and we squabble a lot.

Well, a bit over an ice cream scoop or something,

-but when it comes to business...

-BOTH:

-We make a great team.

They will be going up against a nine-year-old football fan

from Birmingham.

Hi, my name is Ren Zhi and I love playing football.

One thing I've learned is that when you're three-nil down,

you don't just give up and walk off the pitch.

I'll use these skills to become a successful businessperson.

And we have a new buddy, Bianca, who is a personal development expert.

-Hey, Bianca!

-Hey!

Pocket Money Pitchers, it is now time to go head-to-head.

-Clipped It, you are up first. Take it away.

-Hi.

Today, we are going to tell you about our idea

called Clipped It For Kidz.

Clipped It For Kidz is a fun

and friendly child website made by kids for kids.

On your clipboard, you can add things

like places where you've been, hobbies, your interests,

your achievements, your favourite books, anything, really.

You will be able to give your friend your code, then they can come

and have look on your clipboard to see what you've been up to.

Thank you for listening.

Thank you for listening. We hope our idea is successful.

Abigail and Luke are hoping the buddies will take note of their

online clipboard.

But next up is Ren Zhi with his business idea, DiDi Directions.

The normal way to record your special occasion is to hire

a camera crew, but with my idea, you collect the videos

and photos from the guests and then I compile them

together to create a movie, which is more personal and fun.

This is how works.

First, they send me the ideas,

then I choose the best,

put it into a movie with sounds, voiceovers and words.

Thanks for listening.

Great ideas. We are going to find out what the buddies think now.

Suleman, start us off.

This one is extremely close.

For me, I'm going to go with Ren Zhi on this occasion.

For me, it's going to be Ren Zhi and DiDi Directions.

Ren Zhi's special occasion videos take early lead.

Could Bianca's vote steal victory for him?

I can see a large amount of scope for Clipped It.

Clipped It. There you go. Bianca thought your idea was great.

You've got a vote there. Amber.

My vote is going to be with Abby and Luke, Clipped It.

With the score at two-all, it's down to Luke to cast the deciding vote.

A really tough decision.

I am going to go with...

..DiDi Direction.

Ren Zhi gets the final vote,

which means it is time to say goodbye to Abigail and Luke.

Today was a great experience.

We'll definitely carry on with our idea.

Three buddies voted for Ren Zhi,

so which one will he choose to be his lifeline in the vault?

Suleman could teach him about online business,

Emily is an expert in launching new products, or Luke who knows

how to make a business in international success.

I'll probably go for...

-..Suleman.

-Suleman.

There we go. Ren Zhi, time to get prepared.

I'm going to see you in the vault a little bit later on

ready to pitch to the guru. Good luck.

There's only one more chance to make

it through to the guru stage.

Battling it out will be nine-year-old Luke

from Stratford-upon-Avon.

I found out about magic when I just started off watching TV

and I just saw some magic happen on it

and I was like, "Wow, how do they do that?"

He'll go up against ten-year-old

Jasper from Stockport.

When I started playing the ukulele, I instantly fell in love with it

and I wanted to play over and over again.

So, Ukantoo has turned my hobby into a business.

Emma-Jayne is our new buddy.

Hi there, Stephanie.

She founded a quirky umbrella company,

so she knows the importance of original ideas.

It is now time to go head-to-head.

Luke, you're going to start us off with Magic Matchbox Academy.

My business is called the Magic Matchbox Academy.

It's an academy where children can learn magic,

most importantly, online and then at the weekend camps

and holiday clubs at various points throughout the year.

Anyone can be part of the Magic Matchbox Academy,

but the main thing is to help young children develop confidence.

The Magic Matchbox Academy will have various parts to it.

A quarterly online magazine...

..a quarterly online magazine, fortnightly online tutorials,

monthly web chats, weekend workshops and camps, holiday clubs.

I hope you have enjoyed listening to my pitch.

Well done, Luke.

Now, Jasper, it's your turn.

Hi, my name is Jasper and I have a big passion for music

and the ukulele.

I will teach kids how to play the ukulele

through online tutorials, downloadable PDF song books,

one-to-one video lessons and group play-along sessions.

Going online means I can reach kids all over the world.

Because I am teaching them, they'll hopefully be able to relate

to me better and this is what makes Ukantoo unique.

Thank you for listening.

The buddies can only send one of them through to meet the guru.

Will it be Jasper's ukulele tutorials or Luke's magic school?

Bianca, which way are you voting?

I always have loved magic,

so I'm going to go with Magic Matchbox Academy.

Jasper, I'm with you.

As much as I love magic,

I am going to go with Jasper.

It is two-one to Jasper and Ukantoo.

But will Emma-Jayne give him the final vote he needs

to go through to the next stage?

I think both ideas are fantastic, but I'm going to go for Jasper.

Jasper, you've made it through.

You will go through to the next round, where you will meet the guru.

Let's find out, though, what Emily's vote is.

I'm going to go for it Ukantoo.

With four of the buddies backing Jasper,

it's time to say goodbye to Luke.

It has helped me think about my business in different ways,

how I can improve on it and what I could maybe do.

Jasper is now in control.

He can pick Emma-Jayne, who knows how to sell an idea,

Emily, who turned her hobby into a business,

Amber, who has got her own successful online store,

or Luke, who could advise him on how to grow a company.

-I'd like Emma-Jayne to be my buddy.

-Thank you very much Jasper.

I'm going to see you a bit later on in the vault

when you're going to pitch to the guru. So see you then.

Good luck.

So, three pitches are through to the next round -

Kiductions.com, DiDi Directions and Ukantoo.

They're now going to prepare their pitches for the next stage up

to meet the guru.

As a teenager, our guru Jamal started uploading his videos

to a social media site.

Today, he has half a million followers and is a multimillionaire.

But he's not stopping there.

I'm still building success. I don't think I've made it yet,

but I think the main thing that I have is self-belief

and working outside of my box.

Only one business gets a year's worth of pocket money,

that is £322.40,

plus a priceless opportunity to spend time with Jamal.

So, what's he looking for?

The things that I'm looking for in businesses...

One is something specific to a younger generation.

Another thing I'm looking for is something problem-solving.

Yeah, cool.

I'm also looking for a business that is profitable

and has a really good work ethic as well.

Hi, guys, well done. High-five.

Now it's time to get to work.

-How are you?

-Good.

-Congratulations. That was amazing.

The young entrepreneurs will need to draw on all the experience

of their business buddies to pitch to the guru.

Well, talk me through how you would like your business to make money.

The web-based funding sites. For example, £3,

which would give access to the videos and the song books first.

Perfect, nice.

Jamal's business appeals to young people.

So how will Phoebe and Joe prove that they can do that too?

Obviously, you got your USP about it being for kids, aimed at kids.

Parents will like that. And also having the competitions,

I think children will enjoy that.

I opened them up, select the best,

add music, voice overs

and then turn it into the movie.

Suleman wants to help Ren Zhi really sell his idea.

-We're going to review all this.

-Yeah.

Going to take it all apart and we're going to create a perfect pitch.

Now, while the Pocket Money Pitchers get ready,

the vault is preparing for the final showdown.

The mission - to win over the guru.

But if at any point the pitchers get stuck,

they can press this, the Pause My Pitch button,

and the guru will be locked away

and the buddy will be able to run on and help them.

But they need to choose their time wisely with this

because they can only Pause My Pitch once.

Our guru Jamal wants social media ideas that solve a problem,

make a profit and are popular with young people.

The first to try is Ren Zhi.

Jamal is ready to hear your pitch for DiDi Directions.

Don't forget, if at any point you want to press

the Pause My Pitch button, you can,

then your buddy will be able to run on and help you.

-Is that all OK?

-Yeah.

-Great. Well, good luck, Ren Zhi.

All that's left to say is - present your pitch.

How do we make birthdays, anniversaries, weddings

and other special occasions more memorable?

How do we get families to interact with each other?

My company, DiDi Directions,

allows people to drop their images or photos of their special

occasions or party into my secure folder to create a memorable video.

The whole movie will be more fun and more personal.

I would charge £100 for my service.

By year five, my mission is to create the biggest network...

..the biggest network...

Oh, Ren Zhi could do with some help.

Pressing the button has paused his pitch, locking the guru away

and buying him some time with his buddy, Suleman.

Sul, you know the...closing statement -

I will create the biggest network of what? I have forgotten.

You said you wanted to create the biggest platform. Yeah?

-For families and friends.

-So, I want...

By year five, I want to create the biggest platform for families

-and friends to create videos together.

-Yeah.

-Yeah. Got that.

-Got it?

-Yeah.

-Good luck.

By year five, my mission is to create the biggest platform

that families and friends can create videos together.

-Thank you for listening.

-Thank you.

Ren Zhi has got through his pitch.

Jamal can now dig a bit deeper into the business' potential.

If you get way more people signing up and what you bargained for,

how are you going to deal with the influx of people

that want to sign up?

If more people sign up,

then I will use the money to employ more people...

to help.

Do you know how much space you need, at first, to get all the pictures

and videos up on to your program?

Um... Well...

With some tricky questioning, Ren Zhi is feeling the pressure.

He's already used the Pause My Pitch button, so he's on his own.

It doesn't take up...

It takes up quite a bit of space, but not too much. So...

..just an average amount.

And is it UK-focused or would you want to expand it across the world?

Um... Well, firstly, UK.

-Mm-hm.

-And then if...

it grows bigger and bigger, then eventually, maybe...the world?

-Thank you very much.

-Thank you.

So, Ren Zhi's time in the vault is up.

Next, it's Phoebe and Joe with Kiductions.com.

Ben is watching backstage, ready to help if they pause their pitch.

Good luck, Phoebe and Joe. Present your pitch.

-Hi, I'm Phoebe.

-And I'm Joe. Our business is called Kiductions.com.

This is a fun website specifically for kids.

The website reaches out to children between the ages of eight and 16

to create, share and enjoy. This is our motto.

The problem we're solving, many kids go undiscovered with their talent.

Our unique selling point is - it's preparing kids

for future apprenticeships with businesses like yours.

By using the latest malware removing software,

we can remove hackers and cyber danger issues from our website.

Also users can flag other users if there are inappropriate comments.

BOTH: Here's our website design.

On the home page, we've got a photo of this month's winner

of our competition, which will be a different genre every month.

Nice photo, Joe!

We reckon, after the first three years,

around 30,000 kids in the UK could be using Kiductions.com.

We worked this out because there's 30 kids in our school

who said they would use the website, times that by 1,000, approximately,

like a range of schools in the UK, and you get 30,000.

Then imagine if it went worldwide. Thank you.

Thank you.

So, will the website for kids made by kids have the appeal

to the young generation that Jamal is looking for?

Why do you think it was needed to create something like this?

Why wouldn't you use other video sharing websites?

Because the kids may be shadowed out on those video sharing websites.

There are so many users on them

that you can't find the talent you need because there's...

it's such a big website.

Have you also thought about how you can get involved

faster into different schools?

We can give them an information pack

with some posters that will go around this school.

We'll offer, like, competitions and they'll have prizes

and maybe, hopefully, they'll have...

the prizes could, hopefully, be with other businesses

getting involved in sponsoring those prizes.

And would you go...branch out of the UK

when you hit a certain amount of people or would you try and...?

I think that would really be for the future, like, after a few...

maybe more, five years of the website.

See how it's going and see what stage it is at.

Thank you very much for pitching. It was a great pitch.

-Thank you.

-BOTH: Thank you.

-Bye.

-See you lot.

Phoebe and Joe seem confident, but have they done enough?

-Next to face Jamal - Ukantoo. Good luck, Jasper.

-Thank you.

All that's left to say - present your pitch.

Hi, my name is Jasper.

I was given a ukulele and a lesson book when I was six, and by the

end of the weekend, I could play and sing along to three simple tunes.

I was hooked and wanted to learn more.

I will teach the kids how to play ukulele through online video

tutorials, downloadable PDF song books, one-to-one video lessons

and group play-along sessions.

To make my money, my parents will post my videos

to popular video sharing websites,

where I'll hopefully generate advertising revenue.

Secondly, and most importantly,

I would direct my followers to a web-based funding site

where I will encourage them to pledge

from £1 to £40 on a tiered basis, monthly.

As they get higher payments, they get more rewards.

Thanks for listening. I look forward to your questions.

Pitch perfect from Jasper, but has he hit right note with the guru?

The first question I have is, if your time is taken up doing

other stuff in your business, what other roles would you need?

Ooh, a tricky first question stumps Jasper.

He has pressed Pause My Pitch. Now the guru can't hear anything.

Emma-Jayne to the rescue.

-Hi, Jasper.

-Hi.

-You're doing so well. So, what's the question?

He asked me what other roles will I be doing.

OK, I think he was asking more about what staff you'd need.

-Oh, sorry. Yeah.

-As your business gets bigger.

So, you'd probably need someone to look after your social media,

-you'd also probably need some more teachers like you.

-Yeah, OK.

You might need someone to be in charge of admin,

-like all your paperwork, your bills, your accounts.

-Yeah, yeah.

-OK?

-Are you happy with that answer?

-Yeah.

-OK, you've got it.

-Thank you.

To answer your question, first, I would need administration,

so, handling all my paperwork and bills.

Secondly, I would need people to take control

of my social media sites.

Also, finally, as there's more demand for my videos,

I would need other tutors.

And last question, would you collaborate

with any other instruments outside of ukulele?

I do play the trumpet and drums,

so this business is definitely expandable.

-Thank you very much.

-Thank you.

Our pitchers have done all they can.

Will it be Ukantoo, DiDi Directions or Kiductions.com

that come away with a year's worth of pocket money

and an exclusive chance to spend time with our guru

Jamal behind the scenes in his business?

Fantastic business ideas there. What did you think of them?

Kiductions, what I loved about you was

I felt you were solving problems for adults.

So, a lot of adults don't want their kids to go online

and they're a bit scared, so I saw that was a massive solution

to a problem.

DiDi Directions, what I liked about you is the idea of you bringing

the family together, collaborating to make memories more memorable.

I think that is great.

And Jasper, what I love about you is that you have given back,

even though you are at such a young age.

So, that is great as well.

Jamal, who is your prize pitcher today?

The pitcher I have chosen is...

-..Kiductions.

-CHEERING

-Well done.

-Thank you. Thank you.

-You've done it.

Phoebe and Joe, how do you feel?

-Wow. My heart.

-Wow. I don't know.

It's just so brilliant. It's just amazing.

Well done, guys. You've done a brilliant job.

So, I went for Kiductions cos I felt like their pitch was quite

organised in terms of the financial, the marketing, how they're going to

make the money, what they're going to spend the money on and so on.

I really liked Ukantoo.

Being at such a young age

and wanting to give back to his community is very important.

The DiDi idea as well was really good because it would be great to

bring everyone together to sort of make happy memories.

I always find it inspiring to have kids at a younger age, like,

coming up and coming up with, like, fully fledged ideas.

So, yeah, it's great.

Now with a year's worth of pocket money,

Phoebe and Joe can start to turn their business into a reality.

Action.

In the last show of the series, find out how Jamal helped them

in Pocket Money Pitch - What Happened Next.