Toys and Games Pocket Money Pitch


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Imagine a year's worth of pocket money up for grabs,

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just waiting for kids like you from across the UK

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to come up with a winning business pitch.

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-I'm from Warwick.

-I'm from Birmingham.

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We're from Leicestershire.

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Could you spot a gap in the market?

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My business idea is to grow fresh fruit and vegetables

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in my back garden and sell them to my neighbours

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and my local community.

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What's your big idea?

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Our business idea is...

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Freshly made waffles.

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Or are you the next Branson, Sugar or Dyson?

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My business idea is Box Rouge.

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Gift boxes for teenage girls.

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Now, budding entrepreneurs are entering the Pocket Money Pitch off.

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All are hoping to secure that valuable pot of cash

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and the priceless help of our top industry gurus

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to kick-start their businesses.

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They will have just one chance to call for help.

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And this is it.

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The Pause My Pitch button.

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One guru to impress, only one idea can come out on top.

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This is Pocket Money Pitch.

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Pocket Money Pitchers, it's time to go head-to-head.

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Present your pitch.

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The pitcher...

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I've chosen...

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Is...

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We have searched the whole of the UK

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to find the best young business talent.

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And you didn't disappoint.

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In each episode, six businesses will battle it out.

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Today, our pitchers want to play a big part

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in the toys and games market,

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a sector worth nearly £6 billion in the UK.

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Only three will get the chance to pitch to today's guru,

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Michael Acton Smith.

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Michael is one of the most creative brains in the industry.

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He launched an online game played by millions.

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Our pitchers can improve their chances of impressing Michael

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by winning over the business buddies.

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There's no playing around with these top entrepreneurs.

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They will be picking out the ideas

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that they think could be the next big thing.

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So, they are our buddies.

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Who are our pitchers?

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First up are 12-year-olds Tom and Curtis

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and 13-year-old Calum.

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They are from Nottingham.

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We're three best friends.

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And we're skateboarding mad.

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We're always skateboarding.

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They will go head-to-head with nine-year-old Harri

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and 11-year-old Tomas from Swansea.

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We're brothers.

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And we're the best of friends.

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We do everything together.

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And we love playing outside on our scooters.

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The two teams will go head-to-head

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and whoever gets the most votes from our buddies

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will go to pitch to the guru.

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First up, it's Designa Skates.

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Our product is a miniature skateboard

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that you use your fingers to ride.

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It is made completely out of scrap paper,

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using various processes to harden and decorate it.

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Our unique selling points are that the fingerboards

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are eco-friendly and are attached to a key chain,

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but can be taken off for use.

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We designed a survey through social media, looking at quality,

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price and design.

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65% agreed that designs were really important.

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This is our big unique selling point.

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Being able to customise your board is really cool.

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The overall cost of a fingerboard using recycled paper is £1.60.

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Selling at £5 each, this is £3.40 profit per fingerboard.

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The trick is, get on "board" and invest in Designa Skates.

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And we'll really "ramp up" the business.

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The boys are hoping to "skate away" with the buddies' votes.

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But Tomas and Harri want to give them a run for their money.

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Today, we would like to tell you about our idea

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for a den-building kit.

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Most children love building dens,

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but they can be a disappointment because it's difficult

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to get the materials together.

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And they don't hold together well.

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A kit should consist of,

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strong fabric squares and triangles,

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Velcro strips for attaching them to each other,

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pole pieces for internal support.

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Our target audience are children aged seven to 12,

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who are old enough to build the den themselves.

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Thank you very much for listening to us today.

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Nice one, lads.

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The buddies have two cool ideas to toy with.

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Denventures or Designa Skates.

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They can choose only one.

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First to vote, it's Emily, a successful product designer.

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I'm going for Denventure.

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Next up, website wizard Ben.

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I think looking at the market and ways I can help,

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I think I'm going to vote for Denventure.

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With two votes already,

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if Emma-Jayne also votes for Denventure,

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then they will go through to face the guru.

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They are both fantastic ideas and brilliant pitches

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and I'm going to be going for Designa Skates.

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Designa Skates, you've got a vote now.

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You just need the other two buddies to vote for you.

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Denventure, you just need one of the buddies to vote for you

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and you'll go through to the next round. Amber.

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With my experience, I think I can add the most value to Denventure.

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Denventure, there you go.

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You are going through to the next round.

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But before we leave it there, let's find out what Bianca thought.

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I thought both pitches were very good,

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but I have very fond memories of building dens.

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So, I'm going to go with Denventure.

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It's a win for Denventure,

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and a valiant effort from Designa Skates,

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who aren't ready to hang up their skates just yet.

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This isn't the last of Designa Skates.

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You will see us again.

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Getting four of the five buddies' votes,

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Tomas and Harri are now in control.

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They can choose which buddy they think will best prepare them

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to face the guru.

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(Who should we go for? Who do you think?)

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(I don't know.)

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They could choose Emily,

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who has experience in launching new products.

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Ben, who knows all about doing business online.

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Amber, who could advise them on how best to sell their product.

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Or Bianca, an expert on marketing.

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There's a lot at stake,

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so it's vital they choose the right one for them.

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So, tell us who you've chosen.

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Ben.

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One happy buddy, off to work with Denventure.

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It's time now for our next head-to-head.

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First, is 12-year-old Joseph from Chichester.

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I want to start my own business one day.

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And that's why I think I'll maybe do well in this competition.

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He's going up against 12-year-old Rachel

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and 13-year-old Lara from Belfast.

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Although we are competitive a lot of the time,

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we love working together

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and that's why we think we'll be successful in business.

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With Suleman as a new addition to our line-up of buddies,

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it's time for Joseph to present his pitch.

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My company, Mathmagicool, is a family fun board game

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to develop and improve mental maths skills.

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You make your way around the board with a roll of a dice

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and answer as many questions in your 30-second time limit as you can.

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The player who answers the most questions correctly at the end

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is the winner.

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The retail price for the board game would be 14.99,

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giving me a total of £10 profit.

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My strategic vision would be to develop an app.

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This app would have regularly updated questions

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and timer functionality.

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The magic is in the numbers, thank you.

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A great summing-up there from Joseph.

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But is it enough to keep him in the game?

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Next, it's Lara and Rachel.

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Our business idea is a history-based board game called Age To Age.

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To play our game, you must roll the dice

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and it will show a draw, mime, explain or question icon.

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The game is played in pairs,

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so at this point you must decide which pair will be doing

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the drawing, miming, explaining or answering the question.

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If you are miming, drawing or explaining,

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you pick up the top card from the pile and read the top word.

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For example, it might be T Rex.

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So, I would have to draw, mime or explain a T Rex.

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If you are answering the question,

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your partner would read the question that was written on the card

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and you would have to answer it correctly within 30 seconds

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to move onto the next square.

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We really believe in our game,

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and we believe that there definitely is a market for it.

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I mean, have you ever seen any history-based board games

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on the shop shelves?

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Because we haven't.

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-Thank you.

-Thank you.

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It's the battle of the board games.

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Now, with all to play for, it's down to the buddy votes.

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First up, Bianca.

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I have a fondness for history and I'm going for Age To Age.

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Next, Emily.

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I thought they were both absolutely fantastic.

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But for me it was Age To Age.

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Age To Age have two votes in the bag.

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If Suleman also goes for them, then they have won this head-to-head.

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Very well done to both of you.

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But Mathmagicool, I'm going to go for you.

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Next to vote, it's Emma-Jayne.

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Both really exciting board games.

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But my vote will be going with...

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Mathmagicool.

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Mathmagicool has made a comeback.

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Now, it's all down to Amber.

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It's an incredibly tough decision

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because you both have potential to thrive

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in the educational entertainment space.

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But for me, Mathmagicool, my vote is with you.

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A close one there.

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Lara and Rachel haven't made it through,

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but they're hoping their game will still make history.

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The day's been amazing and you haven't seen the last of Age To Age.

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The tables have turned.

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Joseph now gets to choose one out of the three business buddies

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who voted for him.

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What do you think you can do to improve Mathmagicool?

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The advice I'll be giving you is, "How can we make it stand out

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"from everything else that's on the market at the moment?"

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I recently launched a children's range onto the market,

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so I would definitely be able to help advise you

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on the different retail outlets.

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My experience in the gaming industry and in the toy industry I think

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could really add a lot of value and I'd love to help you with this.

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Joseph can only pick one.

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It's a tough choice.

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I'm going to go for Emma-Jayne.

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Emma-Jayne goes to work with Joseph.

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It's time now for our final head-to-head.

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First up, we have the 14-year-old Abbie

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and 13-year-old Lou from Somerset.

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Because we've known each other for ages, we sort of think the same way

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and that helps us be good business partners.

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They'll be up against 11-year-old Lauren from Bridgend.

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My dad is my business inspiration because he never gives up

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when he is given a task.

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With top chef Luke joining the buddy line-up,

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it's time for the next round.

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First to pitch, Abbie and Luke.

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-BOTH:

-Welcome to Froozles, the greatest discovery since air.

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Froozles is a gags-and-gift shop like no other.

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It's not aimed at ages, but at anyone with a good sense of humour.

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With the help of Pocket Money Pitch,

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we would like to create original products and set up a website.

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If we receive the money, we'd spend it on creating

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some of our favourite products.

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What's your favourite product, Abbie?

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Hm, I don't know.

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They're all so good.

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But I do like the biting biscuit tin, a sneaky biscuit tin...

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Oh, biscuits. Don't mind if I do.

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..that bites intruders.

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And helps dieters.

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What are your favourite products?

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I like the talking mistletoe.

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The motion sensor Christmas gimmick that shouts

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when people walk under it.

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-Pukka up, baby.

-Give us a kiss.

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-I love you.

-Oh, thanks.

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Though it may not be able to bring world peace.

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Or cure diseases.

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Laughter is its own cure.

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To boredom!

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Well, there's no joking, that pitch was fab.

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Next up is Lauren with her company Fancy Rounded.

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This is a Can of Person.

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When you would first receive this in packaging

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it would not look like this,

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it would just look like an ordinary can of baked beans.

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However, with one push of a button within my logo,

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the top bit pops off and reveals the head and the bottom lifts off...

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Pops off to reveal the legs.

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And the hair corresponds to what's on the label.

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In this case, baked beans.

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This also corresponds to the name, which is, for this one,

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Beatrix Baked-Beans.

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I've also come up with some other ideas for names,

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as in Sadie Spaghetti-Hoops and Gertrude Golden-Syrup.

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Thank you for listening to my presentation on Can of People.

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Another fab, fun-filled pitch.

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But who will the buddies vote for?

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First up, Luke.

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Really interesting ideas.

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But I'm going to be going with Froozles.

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Next, it's Amber.

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I'm going to vote for Fancy Rounded.

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With one vote each, it's Bianca's turn.

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I thought both pitches were great,

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but I do like the idea of some more jokes.

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So, I'm going to go Froozles.

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Froozles, you have another vote.

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You just need one more to go through to the next round.

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Emily.

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Really impressed the creativity of both pitches

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and it's really close for me, but just sneaked in, Froozles.

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Froozles, you have made it through to the next round.

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But let's found out what Suleman thought.

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The team that I thought delivered the best business pitch

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was Fancy Rounded.

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Another close result and although Lauren is going home,

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she's not going to "can" her idea.

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I'm just very happy that I got to this stage

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and I'm going to keep developing my idea.

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Now, Abbie and Lou can choose from the three buddies

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who want to be part of the Froozles dream.

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What can you offer us to help?

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There's so many ideas you have.

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But to launch a business you need to focus on just a few,

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so maybe looking at honing down your idea to start with.

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Sounds like you've got some really solid ideas, so I think that

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I could help his probably from more of a numbers point of view.

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I think where I can help

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is really on the marketing and the branding side of things.

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OK.

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We've really, like, focused on something.

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Maybe the numbers or the marketing?

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THEY WHISPER

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Have you decided?

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-BOTH:

-Yeah.

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We're going to go for Emily.

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Emily.

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So, Emily's going to be your buddy.

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Go and get yourself prepared and I'll see you in the vault.

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So, six have become three.

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Denventures, Mathmagicool and Froozles.

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They will now get ready to pitch to today's guru, Michael.

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The toys and games industry is a competitive one

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and today's guru, Michael, knows all about

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how to conquer the ups and downs.

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One of the keys to success is creativity.

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Being able to come up with weird and wonderful ideas

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that no-one has ever thought of before.

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So, what will Michael be looking for in the vault?

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I'm looking for a business that's run by very passionate entrepreneurs

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who are really excited about their idea.

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It's really important that no matter how amazing and colourful

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and creative the idea is,

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that at the end of the day it makes a profit.

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Congratulations.

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You did so well.

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-Hey, Louise. Hey, Abbie.

-Hi.

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Congratulations. I'm thrilled.

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Massive well done, boys.

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You've done really well for getting this far. I loved your idea.

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-We got you something.

-Oh, my goodness. Thank you very much.

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Only one business will win time with Michael

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and a year's worth of pocket money.

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That's £322.40 to turn their business dream into a reality.

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So, what I think we maybe should focus on,

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is the kind of boring business side of it.

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And the numbers.

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The young entrepreneurs need all of the help

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they can get from their business buddies.

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Playtime is over.

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The manufacturing is another thing we need to look at.

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-So, some research on that. Where some factories are.

-Yeah.

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Where you can make this.

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And then we can try and get our costings down.

0:17:160:17:19

-Another thing to really work on is your pitch, yeah?

-Yeah.

0:17:190:17:21

Because I think there was some parts that were really good

0:17:210:17:24

and really funny and engaging.

0:17:240:17:26

There were other parts that weren't quite as that.

0:17:260:17:28

Your product is all about fun

0:17:280:17:30

and so I really want to make sure that comes across.

0:17:300:17:32

-Right, to business.

-Yes.

0:17:320:17:34

Now, while the Pocket Money Pitchers get ready,

0:17:360:17:38

the vault is preparing for the final showdown.

0:17:380:17:42

The mission to win over the gurus.

0:17:420:17:44

But if at any point the pitchers get stuck, they can press this,

0:17:440:17:49

the Pause My Pitch button and the guru will be locked away

0:17:490:17:53

and the buddy will be able to run on and help them.

0:17:530:17:56

But they need to choose their time wisely with this

0:17:560:17:59

because they can only Pause My Pitch once.

0:17:590:18:02

Michael is looking for passionate pitchers

0:18:090:18:12

with a fun idea that could make a big profit.

0:18:120:18:15

Harri and Tomas are the first to enter the vault.

0:18:150:18:18

Their buddy, Ben, is watching backstage

0:18:180:18:21

just in case they need to call him into their den.

0:18:210:18:24

Good luck.

0:18:240:18:25

Present your pitch.

0:18:250:18:27

Why not join us on a journey to build an awesome den?

0:18:280:18:31

The kind of den kids dream of around the age of ten.

0:18:310:18:35

Just call your friends together, put your den kit to the test.

0:18:350:18:38

-BOTH:

-I think you'll soon discover Denventure is the best.

0:18:380:18:43

Today we would like to tell you about our idea

0:18:430:18:47

for a den building kit.

0:18:470:18:48

A kit should consist of strong fabric squares and triangles,

0:18:480:18:53

pole pieces for internal supports

0:18:530:18:55

and a short booklet of possible den shapes.

0:18:550:18:58

Our main competitors sell polls that you can throw sheets over.

0:18:580:19:03

That's not good enough.

0:19:030:19:04

So, our unique selling point are the ready-made fabric pieces.

0:19:040:19:09

Thank you very much for listening to us today.

0:19:090:19:11

Smashing work.

0:19:110:19:13

Now, before he dives into a Denventure,

0:19:130:19:15

Michael wants to know a bit more.

0:19:150:19:18

Well, tell me, where did the original idea come from?

0:19:180:19:21

Well, we like playing outdoors with smaller construction ties,

0:19:210:19:25

so we thought it would be a good idea to combine it with den making.

0:19:250:19:29

So, we came up with Denventure.

0:19:310:19:33

Planning in business is very important,

0:19:330:19:35

so I'd be really keen to know what your projections are

0:19:350:19:38

for revenue and profit over the next few years.

0:19:380:19:42

He wants to know how much money they think they are going to make.

0:19:430:19:47

It's a toughie.

0:19:470:19:48

They've paused their pitch, locking away Michael,

0:19:510:19:53

while they get some help from Ben.

0:19:530:19:56

Well done, boys. You're doing really well.

0:19:560:19:58

So, remember what our plans were to sell him.

0:19:580:20:01

-We had...was it 1,000 in the first year?

-Yeah.

0:20:010:20:03

How many are you going to sell in the second year, can you remember?

0:20:030:20:05

-Erm...

-10,000.

-10,000. And what about a third year?

0:20:050:20:08

-20,000.

-20,000.

0:20:080:20:09

20,000. So you've got to £24 profit.

0:20:090:20:12

-Yep.

-So, that means you have £24,000 profit in the first year.

0:20:120:20:16

Yeah.

0:20:160:20:18

Then in the second year, you've got 240,000.

0:20:180:20:21

Oh, OK.

0:20:210:20:22

Then in the third year, 480,000.

0:20:220:20:24

Ooh.

0:20:240:20:26

-Yeah. Do think you can remember that?

-Yeah, yeah.

-Big numbers.

0:20:260:20:28

Are you ready?

0:20:280:20:30

In the first year, we should get 24,000.

0:20:370:20:42

In the second year 240,000.

0:20:420:20:45

And in the third year 480,000.

0:20:450:20:49

Great, thank you very much.

0:20:490:20:51

-Thank you.

-Thank you.

0:20:510:20:53

Well done for remembering those numbers, lads.

0:20:530:20:56

Next up, it's Mathmagicool,

0:21:000:21:03

who's hoping to get Michael on his side with his game.

0:21:030:21:06

Good luck, Joseph.

0:21:060:21:08

Present your pitch.

0:21:080:21:09

Hi, today I'd like to pitch to you my business idea.

0:21:090:21:13

Recently, I'd really struggled with mental maths skills.

0:21:130:21:16

That's where my idea comes in.

0:21:160:21:18

My company, Mathmagicool, is a family-fun board game

0:21:180:21:21

to improve and build confidence in mental maths skills.

0:21:210:21:25

You make your way around the board with a roll of the dice

0:21:250:21:28

and answer as many questions as you can in your 30-second time limit.

0:21:280:21:33

The player who answers the most questions correctly wins.

0:21:330:21:37

Research shows that I can make my board for £3.

0:21:370:21:40

I will then sell on to retailers for £8.

0:21:400:21:44

This would give me a profit of £5.

0:21:440:21:47

My strategic vision would be to develop an app.

0:21:470:21:50

This app would contain regularly updated questions,

0:21:500:21:55

dice and timer functionality,

0:21:550:21:58

an avatar, which is basically a character you can create

0:21:580:22:01

to work around the board.

0:22:010:22:03

Now, remember.

0:22:030:22:05

The magic is in the numbers.

0:22:050:22:06

Thank you.

0:22:060:22:07

Joseph has nailed the numbers in his business plan as well as his game.

0:22:090:22:13

And Michael's keen to know more.

0:22:130:22:15

I love the name.

0:22:160:22:18

Can grown-ups play against children, as well?

0:22:180:22:20

Yes, because there's different questions

0:22:200:22:22

based on school year groups

0:22:220:22:24

and there is an adult set of cards.

0:22:240:22:26

We wanted that so there'd be family interaction,

0:22:260:22:30

so children don't feel like their parents are making them play it.

0:22:300:22:34

They can have fun with it.

0:22:340:22:36

And have you thought about expanding beyond the game and the app?

0:22:360:22:40

Are there other categories that you'd like to get into?

0:22:400:22:43

Yes, I'd love to make different editions, different subjects,

0:22:430:22:46

not just maths.

0:22:460:22:47

I just really want to help children feel like it's not just boring,

0:22:470:22:51

we can make learning interesting.

0:22:510:22:54

-Great, very impressive. Thank you very much.

-Thank you.

0:22:540:22:56

There's no doubt about Joseph's passion, a great pitch.

0:22:560:23:00

And last in the vault, are Abbie and Lou.

0:23:050:23:09

Good luck. Present your pitch.

0:23:110:23:13

-BOTH:

-Welcome to Froozles, the greatest discovery since air.

0:23:130:23:17

Froozles is a gags-and-gift shop like no other.

0:23:170:23:20

With the help of Pocket Money Pitch,

0:23:200:23:21

we would like to create original products and set up a website.

0:23:210:23:24

If we receive the money we'd spend it on creating

0:23:240:23:26

some of our favourite products.

0:23:260:23:27

What's your favourite product, Abbie?

0:23:270:23:29

Hm, I don't know.

0:23:290:23:31

They're all so good.

0:23:310:23:32

But I do like the biting biscuit tin...

0:23:320:23:35

Oh, biscuits. Don't mind if I do.

0:23:350:23:36

..that bites intruders.

0:23:360:23:38

And helps dieters.

0:23:380:23:39

Another food-related item are the Chewdebby Eggings egg cups.

0:23:390:23:42

You can "be-egg" your egg using a "spaxe".

0:23:420:23:45

Which has a spoon at one end

0:23:450:23:46

and either a sword or an axe at the other.

0:23:460:23:48

We hope you have enjoyed listening to our big ideas and plans.

0:23:480:23:51

-BOTH:

-Is the world ready for Froozles?

0:23:510:23:53

-BOTH:

-Froozles, expect the unexpected.

0:23:530:23:56

What a great pitch, thank you. Very entertaining.

0:23:560:23:59

I'm going to put my serious business face on now.

0:23:590:24:02

So, you mentioned a website.

0:24:020:24:04

So, have you got a website sorted out?

0:24:040:24:06

Have you got the domain ready?

0:24:060:24:07

-BOTH:

-Erm...

-THEY LAUGH

0:24:070:24:10

Erm... We'd like to buy a domain name.

0:24:100:24:12

And we've checked to see whether froozles.com, I think, is...

0:24:120:24:16

and it's not taken. So, that's one of the things that we...

0:24:160:24:19

It's not taken. Great.

0:24:190:24:21

And tell me about your projections over the next couple of years.

0:24:210:24:25

How much are you forecasting in revenue and profit?

0:24:250:24:29

-I don't know.

-Shall we?

0:24:290:24:30

Yeah. Go on.

0:24:300:24:31

It's those pesky projections again.

0:24:360:24:38

And Abbie and Lou need some help from Emily.

0:24:380:24:41

Do you remember we talked about... with your biggest competitor.

0:24:410:24:44

-Yeah.

-Yes.

-I remember that bit.

-What do they turn over?

0:24:440:24:46

-BOTH:

-60 million.

-60 million.

-A year.

0:24:460:24:48

So, you can say our biggest competitor in the United Kingdom

0:24:480:24:51

turns over 60 million and with our superior ideas,

0:24:510:24:54

-or our magical ideas...

-Yep.

-..we want to beat that.

0:24:540:24:57

-OK.

-Fantastic. Good luck, guys.

0:24:570:24:59

Erm... Well, our highest competitor turns over £60 million a year.

0:25:070:25:13

And with our fantastic Froozle ideas, we would like to beat that.

0:25:130:25:17

Wow, those are big figures.

0:25:170:25:19

Fantastic.

0:25:190:25:20

-Well, thank you very much, Louise, Abbie.

-Thank you.

0:25:200:25:24

Well, they are not short of ambition.

0:25:240:25:26

Or fun.

0:25:260:25:27

All three of our businesses

0:25:340:25:36

have delivered passionate and entertaining pitches.

0:25:360:25:39

But only one can receive the pocket money.

0:25:390:25:42

Well, Denventure.

0:25:420:25:45

Brilliant. Very creative. Very innovative.

0:25:450:25:48

Joseph, really confident. I love that.

0:25:480:25:50

You knew your financials inside out.

0:25:500:25:53

And last but not least, the Froozle's.

0:25:530:25:56

What a double act.

0:25:560:25:57

I think we're going to be seeing a lot more of you two in the future.

0:25:570:25:59

I've no idea how I'm going to decide.

0:25:590:26:01

But he can only choose one business.

0:26:010:26:04

So, Michael, who is your prize pitcher for today?

0:26:040:26:08

Well, the picture I have chosen is...

0:26:080:26:12

Denventure.

0:26:240:26:25

Well done. Amazing.

0:26:290:26:30

I chose Denventure because I thought it was a great idea.

0:26:360:26:39

We know how popular building is online

0:26:390:26:42

and offline and doing it in the garden... This could be huge.

0:26:420:26:46

Found the whole experience...

0:26:460:26:47

Really great.

0:26:470:26:48

-Yeah, amazing.

-Yeah.

0:26:480:26:50

Just... Oh, yes! We won!

0:26:500:26:51

I was really surprised and impressed by all of the pitches.

0:26:530:26:56

I thought everyone was fantastic.

0:26:560:26:58

I'm feeling really disappointed, but it's not the end.

0:26:580:27:01

I'm going to carry on.

0:27:010:27:02

Gutted, but at least we lost to a really good team.

0:27:020:27:05

-Good morning.

-Good morning.

0:27:070:27:09

Now, Tomas and Harri have a year's worth of pocket money

0:27:090:27:12

to help get Denventure off the ground.

0:27:120:27:15

Today, I thought it would be really good to explore

0:27:150:27:18

maybe creating a logo.

0:27:180:27:19

-Do you like it?

-Wow.

-It's amazing.

0:27:190:27:22

So, am I hired?

0:27:220:27:24

Yeah.

0:27:240:27:25

Find out what they learned from their time with Michael

0:27:250:27:28

in Pocket Money Pitch: What Happened Next at the end of the series.

0:27:280:27:32

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