Ice Cream - Cornwall Trade Your Way to the USA

CBBC is once again on the hunt to find Britain's best young traders.

We've scoured the country to find the next generation

of budding entrepreneurs.

They need to know how to buy, how to sell, and how to close that deal.

Everything must go!

From more than 1,500 applicants,

just 14 teams have made it through to the heats.

Now the battle begins in Trade Your Way To The USA.

They'll each be given £75 cash, and a tough trading challenge.

They must decide what to buy...

Which trick draws the biggest crowd?

This one. Boo!

..Negotiate the lowest price...

What would you say at 20p a nose?

I'd say, "Absolutely no".

..And then sell, sell, sell.

-Come on, guys.

-£2! £2 for these.

Roll up!

The team that makes the most money wins the challenge.

£60, £70. £70.

And a place on our all-important leaderboard.

Only the top four teams go through to the semi-finals.

And only one of them will be crowned Britain's best young traders,

-in Trade Your Way To The USA.

-Please buy!

Trade Your Way To The USA is back, and is tougher than ever.

Today, some of Britain's best young traders will be tested to the max.

Let's meet the two teams who've dared take our challenge.

'It's 3's Company versus Burning Money.'

ALL: We're 3's Company, and we're going to trade our way to the USA.

'This wheeler-dealer trio of Brandon,

'his sister, Ella,

'and best friend, Bradley, all hail from Essex.'

We're called 3's Company because one is lonely.

-Two is a pair.

-But three makes a company.

-ALL: Yeah!

'Bradley has a nose for business.'

I'm the team's deal maker.

I've been selling stink bombs for over two months,

and made 40 quid's worth.

I'm going to be over the other team like a really bad smell.

'Ella has her own empire.'

I've been in the sweet business for about a year.

I've already cleared about £60.

I sell on the bus to all my school friends.

Anywhere that'll make me a bit of moolah.

'Ella's brother Brandon is thirsty for success.'

I've got more brains than you've got veins.

You may think it's weird to spend your allowance on water,

but when you buy one for only 12p, and sell another for 50p,

this stuff really does make a lot of dosh, quick.

-We are wheelers.

-We are dealers.

And most of all, we are in it to win it.

ALL: And that's why we're going to trade our way to the USA.

ALL: We are Burning Money,

and we're going to trade our way to the USA.

This team of best friends are from London.

They're Tay,

Gus,

and Noah.

Super-scientist Tay thinks he has the brain power

to take on any challenge.

I'm a bit of a mad scientist, and a brain expert.

I use what's up here

to think of new things to sell, and new ways of how to sell them.

Gus is sure he can make it to the top.

I'm the team's Mr Motivator.

I'm sporty, feisty, and have the stamina to keep doing deals

all day long.

And Noah's counting on their success.

I'm an award-winning mathematician.

I can solve sums, calculate costs, and percentage profit,

in the blink of an eye.

By my calculations, the other team haven't got a hope,

because we've got the winning formula.

ALL: Burning Money is our name.

We're not just in this for the fame.

Our secret aim today is to trade our way to the USA!

'So, it's cheeky traders 3's Company

'going head-to-head with best friends Burning Money.'

But who will prove to be the best traders?

Because only the team that wins today's challenge

is still in with a chance to trade their way to the USA.

'The teams have arrived in Cornwall, and they're ready for battle.

'They know they must win today's challenge

'if they want a place in our USA grand final.'

Welcome to the Eden Project, in Cornwall.

This is the largest indoor rainforest in the world,

and one of the UK's busiest tourist traps.

Over a million people visit every year,

spending over £300,000 on ice cream.

Your challenge is to sell your own ice cream creation to the visitors.

You've got to buy the ice cream, negotiate the lowest prices,

and then sell as much as you can.

Remember, the team that takes the most money

wins the challenge.

This is your trading fund.

3's Company, Burning Money,

you each have £75 to trade with.

-Are you ready?

-ALL: Yes!

Get buying!

The battle is on.

The teams have £75 each.

They need to buy the right products now,

if they want to win this competition.

So, teams, before you even start thinking about

buying or selling your product,

you need to know what your product is about.

I've got a fantastic expert in there waiting for you,

and she'll give you a real flavour of the ice cream business.

Here are your pads.

-Teams, are you ready to take on this challenge?

-ALL: Yes!

What are you waiting for? Let's go!

'The teams have just 15 minutes to find out

'how to turn ice cream into cold, hard cash.

'Every question counts.'

What is the most popular ice cream, other than the traditional ones -

chocolate, strawberry, and vanilla?

I guess you go to a caramel-type flavour, then.

So it might be crunchy toffee, or honeycomb.

-Ella?

-How much, roughly, do you charge for one single cone?

Between £1.50 and £2, for one of these cones.

That's a really good question from Ella.

You need to know the selling price,

so you have an idea of how much you'll sell the ice cream for.

Which do you think sells better -

cones or tubs?

There seems to be a trend towards people choosing cups,

so actually you need to provide a bit of choice.

Roughly how many single scoops would you get out of a tub?

You will get 38 scoops

out of a five-litre tub.

That was a great question from Gus.

"How many scoops do you get from a tub?"

But he then failed to mention, "How much does the tub cost?"

'You have to know what things cost,

'to know how much you can sell them for.'

What sauce is most popular, when it comes to ice cream sauce?

Probably chocolate. I would say a chocolate sauce.

Yeah. OK.

OK, teams. Your time for questions and market research is up.

You now have to decide which products you're going to buy.

I can't believe it.

They're going to be selling ice cream, but no-one has asked,

"How much does a tub of ice cream cost?"

What planet are they on?

What ice cream do you think we should get?

-Ice cream.

-What ice cream?

'But Burning Money do have a secret strategy.'

I noticed an award for the honeycomb.

Yeah, you could sell it for more, cos it's an award-winning one.

How many of honeycomb should we have?

One tub. How much does it cost?

Each tub is £10, I think.

I'm not sure.

We'll just go with that.

OK, Burning Money. What have you decided?

We've worked out that we're getting six tubs of ice cream.

Six tubs of ice cream?!

-Cos the main thing...

-It's £60.

You're saying it's £10 per tub?

How do you know it's £10?

Angela said she normally sells a tub

for about £10.

At no point did I hear Angela say

the price of a tub of ice cream.

Can you tell me

what your key tactic will be in the negotiation with Angela?

We're thinking, halve the prices, straight-off. Get as low as possible.

Halve the prices straight-off, and go as low as possible?

Cos you can't go lower once you've said your first number.

OK, guys. Listen, it IS negotiation next.

the very best of luck.

ALL: Thank you.

'So, what are 3's Company planning?'

OK, 3's Company,

tell me what you've decided.

We've decided to go for the basics.

Clotted cream strawberries, clotted cream vanilla,

and Belgian chocolate.

How much does a box of clotted cream ice cream cost?

We haven't found that out yet.

The fact that you don't know how much a tub of ice cream costs

is, perhaps, a little bit of a problem.

What's going to be your key tactic now, with Angela,

when you go to negotiate?

Just go ridiculously low on price,

and then gradually build it up.

That's what negotiation's about.

-It's just...

-Being cheeky. That's the key.

OK, guys. I'll see you in the negotiation.

ALL: Thank you.

-That was a bit embarrassing.

-It was.

We're selling on profit, but we don't know the price.

Let's look at the bright side. Neither did the other group.

'Just as well, 3's Company.

'But it's the first thing they all need to find out in the negotiation.

'Armed with their £75 trading fund,

'it's time to do the deal.

'First, Burning Money.

'They must haggle hard now to make the most money tomorrow,

'and stand a chance of winning.'

Hi, guys. What would you like to buy?

Well, first we have a few questions.

I was wondering, how much is each tub of ice cream?

A five-litre of ice cream will vary a little according to the flavours.

The flavours for chocolate, please.

A five-litre of Belgian chocolate ice cream will cost you

£18.90.

And the honeycomb?

Will be £20.47.

Well, surprise, surprise,

the ice cream doesn't cost £10 a tub.

In some cases, it's nearly double the price.

Where does that leave them?

So, we would like the honeycomb for £12,

is our starting...

Sorry, guys.

£12, no.

I'm open to negotiation, but that is well below.

Could we tempt you to £16? £15?

No.

BOTH: £16?

You want to buy other ice cream, as well?

OK, we'll do £16.

Chocolate, please.

Could we have our starting price £12.50?

No, guys.

I've quoted you £18.90 for that.

£14?

No, that's...

£15.50?

I'll tell you what. I'll do it for £15.75.

£15.75, yeah?

'The boys have spent £57.75

'on honeycomb, chocolate, and vanilla ice cream.

'But they've got nothing to put it in.'

Now, onto cones.

The sugar cane cones combined, £3, please.

No. No, you can't.

£3 for the five, please.

£4, final offer.

Final offer, guys?

Oh, I don't know.

I'm in the driving seat, as I see it.

I need £4.90 for those, guys.

OK, done.

'Along with 50 cups, Burning Money spent their last £4.90

'on 105 cones.'

Actually, Burning Money, overall, have done well.

They have some really good discounts off the basic price,

so that's great.

'The deal has been done.'

This is the total of £75.

Thank you.

'Next up, 3's Company.

'Have the wheeler-dealers got what it takes

'to get the better of Angela?

OK, guys. What would you like to buy today?

We would like to focus on and buy the classic flavours,

clotted cream vanilla,

chocolate,

and clotted cream with strawberry.

Good start from 3's Company.

They've come in, and they know exactly what they want. Well done.

We would like to know a few questions about pricing.

How much is one tub of ice cream?

Well, a clotted cream vanilla five-litre will cost you £17.52.

Will you do the clotted cream ice cream...

..for £14?

No.

£15, maybe?

Cos it is quite expensive.

£15.76.

£15.50.

£15.76.

£15.60?

I think that sounds fair, cos it's sort of in the middle.

OK, guys. £15.60.

In any negotiation, you have to be very confident,

and hold your nerve.

3's Company are really demonstrating that.

OK, will you do the chocolate ice cream...

..for £14.80?

Belgian chocolate. Premium chocolate ice cream.

£18.90.

ALL: £14.80?

You got £18.90, guys. There's no way we're coming down to £14.

We'll do that at £16.06.

-Can you make it £16?

-Round it off to £16?

OK, £16.

'Not quite as good a price as Burning Money,

'but still a £2.90 discount.

'And with 300 cones and cups for £9.69,

'their money is almost gone.'

Is there anything you can throw in for us?

We have spent quite a lot of money.

How much have you got to spend?

£2.11.

It'll buy you a bottle of sauce.

What flavours do you have?

Well, strawberry, caramel, or chocolate sauce.

Chocolate sauce was said to be the most popular.

Take the advice.

-I think maybe we should go for chocolate?

-All right, fine.

Bottle of chocolate sauce, then? OK.

Brandon, well done.

You did listen to the expert,

because chocolate is the better-selling sauce.

So that will bring you up to a nice round figure of £75.

Nice doing business with you.

-Nice doing business with you.

-Thank you.

'3's Company bought the three most popular ice creams.

Vanilla, chocolate, and strawberry.

Along with best-selling chocolate sauce

and a mix of cones and cups.

They played it safe. Only time will tell if that's the right strategy.

Burning Money took a riskier approach.

Along with best-selling chocolate and vanilla ice cream,

they've bought award-winning honeycomb.

So, will taking a risk get them the win?

Both teams are selling very similar products.

It's close, and it's going to be down

to who sells the most tomorrow.

Today the competition cranks up,

as Burning Money and 3's Company

go head-to-head selling their ice cream.

Both are desperate to win,

because a win today keeps them in with a chance

of competing in our USA grand final,

and becoming Britain's best young traders.

Good morning, 3's Company. Good morning, Burning Money.

We're here at the Eden Project.

You have two hours to sell your ice cream.

Remember, the team that takes the most money today

wins the challenge.

And only they have a chance of trading their way to the USA,

and becoming Britain's best young traders.

'With 2,000 visitors expected here today,

'it's time for this business battle to begin.'

-3's Company, are you ready?

-3'S COMPANY: Yes!

-Burning Money, are you ready?

-BURNING MONEY: Yes!

Three, two, one. Start trading!

HORN BLARES

Game on.

Get your apron on!

It's going to be a great sale day, today.

Both teams, remember, have got very similar products.

So it all depends on how they get their customers,

and at what price they're selling their ice cream.

'But Burning Money have a pricing strategy I've never seen before.

How much are they?

How much would you think of paying?

-It's award-winning. Really nice ingredients.

-I'll give you £1.

-Pardon?

-£1.

-£1?

-Yes.

-Well, we were thinking about £1.50.

-£1.50.

-£1.50?

-Yeah.

-£1.25.

-It's award-winning.

-Go on, then. I'll give you £1.50 for it.

Thank you so much.

How much is your ice cream?

Well, it depends.

SHE LAUGHS

Say, £2.

Burning Money have got no pricing strategy.

They're asking customers what they should pay.

Thank you so much.

They have to plan, in order to make this work.

'100 metres away, 3's Company are planning to sell the classics -

'vanilla, chocolate, and strawberry.

'Let's hope wheeler-dealer Bradley knows what they're charging.'

Where is your price list?

We are selling our ice cream for £2.50.

£3.10 for a double.

And then we're charging the same for a tub and a cone.

'At £2.50 a scoop, it's £1 more than their rivals.

'It's a risky strategy, but if they can pull it off,

'they could reap the rewards.'

Good luck, and I'll see you later.

'To be a brilliant salesman, you have to get out their and sell,

'and Bradley is straight on the case.'

We've got ice cream, only for today.

It's fresh, it's Cornish, and it's creamy. Come on!

I'm really impressed by the way 3's Company have started.

They've got their pricing up.

They're using their energy and passion to attract the customers.

A really good start. Well done.

'So what about Burning Money?

'20 minutes in, has award-winning maths brain Noah

'worked out what to charge for their ice cream?'

-We have award-winning honeycomb, vanilla and chocolate.

-How much?

£1.75 for the vanilla and chocolate,

and £2 for the award-winning honeycomb.

We'll have two vanilla, please.

The honeycomb's more expensive cos it's award-winning,

and it does taste nicer, I think.

'Even their premium price honeycomb

ice cream is still 50p cheaper than 3's Company.

It should get them more sales,

but they'll have to sell more to make as much money.

Thank you.

£3.

OK. Thank you.

So far we've made £10, £20, £30, £40.

Roughly, that's what we've got.

And I think we're pretty happy with that.

'And so they should be.

'But 3's Company aren't giving up without a fight.'

Come on, guys. Ice cream. Cornish fresh ice cream.

I would like some ice cream myself,

but I can't, because this ice cream's all for you lovely customers

who come to this stall.

'Along with Bradley's charm offensive,

'they launch their secret weapon.

-'Brandon.'

-We're going mobile.

Clotted cream. D'you want some ice cream?

'It's a fantastic idea,

'taking the ice cream to the customers.

'But will it be enough to bank them a win?'

-How much are your ice creams, please?

-£3.50 for...

'Maybe. He's charging an extra 40 pence each.

-You want that one?

-Can I just take one?

My trading tip is confidence,

and being a little bit cheeky,

can get you some excellent results.

I'm doing so well, I've got to reload again.

'One hour to go.

'This challenge is turning into a clash of the titans.'

Nutella, please.

Put sprinkles on them, Gus, the chocolates.

-OK, done.

-That's £4, please.

'Well done, Burning Money.

'Their lower prices mean their ice cream is being snapped up.'

I'm trying to go in and speak to them,

but at the moment they're so busy I can't even go in, which is great!

Two chocolates?

I'm going in. How's it going?

It's going very well. We're very busy at the moment.

Which flavour seems to be selling the most?

I think the honeycomb is, at the moment.

Because I think the "award-winning" is doing it for it.

We might even sell out of that.

'Every sale gets them one step closer to winning, and to the USA.

'But 3's Company are using every trick in the book

'to make sure it's them.'

Are you a Tottenham fan, my son?

I AM a Tottenham fan.

Would you like to come to our blue-and-white Tottenham hut?

Ah, now I see. The Tottenham link there, very good.

-Who's your favourite player then?

-Bale.

-Well, I'll go for the Cornish clotted cream.

-That's £3.

An absolute piece of genius.

Bradley noticed a customer supported the same football team as him,

and used that as common ground to get him to buy his ice cream.

Fantastic piece of selling!

Could have been Arsenal. I'd have walked away!

Very, very confident that we are going to win this.

Just got to keep it coming.

We can never settle for anything but more.

'15 minutes to go, and Brandon takes the gloves off.'

I'm going down to the other team's territory,

and try and match their prices.

Ice cream, 20p.

Would you like some?

We've got award-winning honeycomb.

There's only a few minutes left,

and both teams are going crazy.

50p for an ice cream!

£1.50, please.

Brandon is coming round into their space, selling his ice cream.

It's chaos!

How much will you pay for these? We'll sell you these two for 20p.

'With just minutes left, both teams slash their prices.'

25p ice cream.

Please.

'It's one of those times when some profit is better than none.

Yes! Yes! Yes! Yes! Yes!

Time to stop trading.

-HORN BLARES

-Oh, no!

-Sorry!

Burning Money, can I have your cash till?

Thank you. Good luck.

3's Company. Can I have your cash box? Good luck.

I think we have a good chance of winning. Everything went pretty well.

Yeah, everything went really well.

Especially when we had massive queues.

We sold, sold, sold!

I think we have a 50-50 chance of winning the challenge.

-They were hard opponents.

-They were very good opponents.

We'll see.

Let's just hope for the best.

'They bought, they sold, but only one team has conquered.

'Is it Burning Money or 3's Company who have won,

'and are in with a chance of trading their way to the USA?'

Burning Money.

3's Company.

You've done extremely well.

It's incredibly close.

But there can only be one winner.

And I have the result right here.

Burning Money,

you made...

..£222.

3's Company...

..You made...

£231.75.

THEY CHEER

Congratulations!

We did it!

Hard luck, Burning Money!

It was a very close competition.

Well done, both teams.

'3's Company are today's winners,

'keeping them in with a chance of trading their way to the USA.'

They were the right challenge for us,

and I think we were the same for them.

Well done to them guys. Well done.

I hope that 3's Company go all the way and win it.

Then at least we can say we got beaten by the winning team.

-It was extremely hard.

-Very tough.

I'm sure the next one's going to be twice as tough, maybe.

But we are going to make sure we do everything in our power

to trade our way to the USA.

Well, they're one step closer.

The winner of each heat goes onto our leaderboard,

and only these teams stand a chance of getting to the final.

3's Company's £231.75

knocks DNA out of the top spot.

But will it be enough to keep them in first place?

Because only the four teams that make the most money

go on to fight it out in the semi-finals.

When it comes to pricing, you need to think about what you're selling,

to who, and where.

Our winning team identified that they could charge a premium price

for their premium ice cream.

And that won them the task. Well worth remembering

if you want to trade your way to the USA.

'Next time on Trade Your Way To The USA,

'two more teams do battle.'

-Three packs at £10?

-No!

HORN BLARES HE SHOUTS

-Come on! Do you want to win this, or not?

-ALL: Yeah!

Subtitles by Red Bee Media Ltd