Episode 5 Rip Off Britain


Episode 5

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There's a lot we don't know about the food on our plates,

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and the shops and the labels don't always tell you the whole story.

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Sometimes there's just too many offers

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and when you actually look at them, you're not really saving that much.

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Whether you're staying in or going out,

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you've told us you can feel ripped off by the promises made

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for what you eat, and what you pay for it.

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If you buy six, it's cheaper.

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But I don't want to buy six, I want to buy one.

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From claims that don't stack up to the secrets behind the packaging,

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we'll uncover the truth about Britain's food

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so that you can be sure you're getting what you expect

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at the right price.

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Your food, your money - this is Rip-Off Britain.

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Hello and welcome once again to Rip-Off Britain,

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where, in this series, we're unwrapping the secrets

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of the food and the drink that we consume every day.

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Now, we know that different brands work their socks off to try to

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convince us to buy their particular product,

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so we're here to cut through all that hype

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and try to ensure that when you spend your money,

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it's on the things that you really know you want.

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So with that in mind, we'll be looking a little bit

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more closely into the bold claims which are made

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for some everyday products to see if all of them really do stack up.

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And as we reveal the truth behind some of the labels themselves,

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you may end up feeling that not all things we'll be talking about,

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some of which, by the way, you may have bought yourselves,

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are necessarily quite what you thought they were.

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And along the way, we'll also be settling a concern

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that many of you have already shared with us,

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not so much about the items that you buy in the supermarket

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as the one that you've already got at home in your cupboards,

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and what you want to know is how long you should leave them there.

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Well, we'll have an answer to that,

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as well as unpicking the secrets of some of the other food and drink

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that you have, so that all you've got to do is enjoy them.

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Coming up, the big-name brands boasting added protein.

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But is there really any need, or indeed, benefit?

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These products are not generated

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to improve people's health, necessarily,

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they're generated to make companies money.

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And the storm in a teacup over the price of a speciality cuppa.

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Why should brews such as an Earl Grey cost you

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more than a bog-standard builder's?

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I can understand if it was 5p more, but when it's 40p more,

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I think that's not fair.

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You know, there can't be very many of us

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who don't know that protein is an essential part of our daily diets.

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But it isn't always easy to know exactly how much

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you should be having to stay healthy,

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which is why you may have been drawn to a whole range of new products

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that are springing up from big-name companies that appear to

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make the whole thing easy

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by adding extra protein to some very familiar brands.

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Now, that protein boost, however, can come at a price,

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so is it worth it?

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Well, some experts would say no, it's not, and that,

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far from being an innovative short cut to eating better,

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these protein-packed products are just a very clever

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marketing gimmick and a way of getting us to spend money

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on something that, well, frankly, most of us won't need.

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They're everyday foods, but not as we know them,

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because some of the UK's biggest brands have added a bit of muscle

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to some of their best sellers.

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Cereals like Weetabix and Shreddies, and even chocolate bars

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Mars and Snickers,

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have introduced versions of their products that are higher in protein.

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And watching these ads...

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It doesn't taste like a protein bar, it tastes like it should.

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19g of protein is the perfect amount.

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..you'd be forgiven for thinking that these new versions

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of the products are the ideal accompaniment

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to a healthy lifestyle.

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There are more than 640 muscles in your body.

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New Weetabix Protein helps grow and maintain them.

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No wonder, when faced with a choice between the traditional variety

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or the one full of protein,

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most of the people we spoke to had no doubts over which they'd go for.

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If I had to choose one, I'd most likely choose this one,

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obviously because of the high levels of protein in it.

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I'd go for the protein one.

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-Yeah, I'd go for that.

-So, I'd pick this one,

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because it's got less in fat and it's got more protein.

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The protein bandwagon set off back in the 1950s in California,

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when the body-builders of Muscle Beach started adding powder

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made from soy beans into their diets to help build muscle.

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In 1972, the body-conscious reached for the nutrient once again...

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..as the low-carb, high-protein Atkins diet hit the shelves,

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with eating plans like Paleo and Dukan following suit in the 'noughties.

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But these new protein products, which in some cases

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can cost a lot more than the standard varieties,

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aren't aimed just at those trying to gain muscle or lose weight.

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So now we're all being targeted, and why?

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Well, of course, because it's big business.

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But how much protein do we actually need in our diet,

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and are these products a good way for us to get it?

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Well, here's a man who should know.

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Dr Stuart Gray is a lecturer in exercise and metabolic health,

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and he's especially interested in how our bodies

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are affected by the food we eat.

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Protein's basically the building block of the body,

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so all our muscle tissue, all our organs, everything in the body,

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all the cells are composed of protein.

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So without protein, we wouldn't be here.

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So what happens if you don't get enough protein?

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Lots of things would probably happen.

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The main one, you would lose muscle mass,

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and that puts you at risk of a number of medical conditions.

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Because proteins, also in times of energy crisis,

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it can be converted to sugar and it can keep us fuelled.

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So you're more at risk of getting disease

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and you're probably going to fare less well with it -

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you're less robust, less resilient in coping with it.

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The recommended daily intake of protein for adults is around

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55g per day, give or take a few grammes, depending on your age.

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So I wanted to know how much I'm getting, and whether,

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with all these protein-busting foods hitting the supermarket aisles,

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I should be using them to supplement my intake.

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So I've kept a diary of my diet for a week

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and Dr Gray is taking a look.

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You consumed about 70g of protein on average per day.

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So that was enough?

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That is more than the current recommendations, yeah.

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But, I mean, looking at all of the new protein products

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that are available on the market,

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would any of those actually give me a boost?

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The evidence would suggest no.

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There's some evidence that, if you were doing a lot of exercise,

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you may require some extra protein

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and you may get a very small benefit,

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but it would probably not be anything you would really notice.

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And it seems the same is likely to be true for most of us.

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Research suggests that in the UK, almost everyone gets

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more than enough protein through their everyday diets and in fact,

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men get, on average, over 50% more than they need.

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All of which raises the question of what point there is in buying

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a protein-enhanced chocolate bar or box of cereal in the first place?

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But according to food marketing expert Phillip Adcock,

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the answer to that is simple -

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manufacturers know that any hint of a connection

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to a healthier lifestyle can be enough for us

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to pop a product in our supermarket trolleys.

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There's lots of positive associations with the word protein.

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So, as the lazy brains we all have and are, then we will think by,

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"Oh, that's got protein, I can do less exercise."

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So what we're always looking for is a short cut to a healthy lifestyle,

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and by putting a protein badge on, we will buy something.

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Whether that's 0.01% healthier or 40% healthier,

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we just see it as slightly healthier,

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so it's the indulgence alibi.

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But we, as shoppers and consumers, need to understand

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what protein we need and whether we need to go and get

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some more or not because at the moment,

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we're paying a lot more money for a little bit more protein.

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We took a closer look at two of the best-known brands

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that have added protein to their products.

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First, Weetabix.

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On the day we checked, a regular pack of 24 cost £2.50

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from a leading supermarket,

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and two biscuits would give you 4.5g of protein.

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But at the same store, you would pay £3 for the Weetabix

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that comes with the added extra,

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and with two of those biscuits containing 7.6g of protein,

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it works out at 1.3p extra per gram.

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But you could just as easily add the same amount of protein to your

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usual Weetabix by pouring on an extra 100ml of milk.

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In fact, the white stuff contains all the protein we need

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in our diets, although using it as the only source

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isn't recommended for adults, who need a varied diet.

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Another product that's received nutritional enhancement

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is a Snickers bar.

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A normal one, typically costing around 65p,

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contains 4.5g of protein.

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But a bar of the similar-sized protein version

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has almost four times that amount, a full 18g,

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as well as fewer calories, fat and sugar.

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But that extra kick comes at almost four times the cost,

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because we found this bar for sale online for £2.40.

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And while there are some who would consider it worth every penny,

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others, like Dr Gray,

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would say that's a lot extra to pay for something that isn't necessarily

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as healthy as you might hope.

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The fact that a lot of these products are packaged up

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with other things, like sugar and saturated fat,

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it's not going to be an overall very good addition

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to people's diet, really.

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Do you think that they're, sort of, masking the fact,

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in their own commercial terms?

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So the fact that, all right, 18g of protein in a Snickers bar,

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but because of all the sugar and fat that's in there as well,

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it's almost cancelling out the health benefit.

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It is, yeah, yeah. So even if you do have a protein requirement

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where you did need protein, getting it alongside that fat

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can interfere with a lot of these processes as well,

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so actually, we may well be losing the benefits of the protein,

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as you say, by adding all this other stuff in.

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So, I mean, you're a scientist, so what would your advice be

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in terms of our protein intake and how we should be getting it?

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So, for me, ideally, if you can, get it from your diet.

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There's a lot of sources in the diet,

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the beans, the pulses, the meat, cereals, breads also.

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But you can see how the packaging could make you think that these bars

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have a health benefit,

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as I saw for myself when I met some of the members at this Glasgow gym.

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If you were to see Shreddies Max Protein and Snickers Protein,

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would you be tempted, do you think, to buy them?

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I'd probably pick that up rather than the normal brand

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that doesn't say protein, yeah.

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Just because they've advertised protein,

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it sort of draws your eye to it

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and makes you believe it's better for you.

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So, what do you think about the companies

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who are pushing the protein?

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They're just trying to sell their products,

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because they know people are health-conscious

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and they're just putting protein on stuff and saying,

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"People will just buy it."

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And that's a sentiment Dr Gray heartily agrees with.

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These products are not generated

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to improve people's health, necessarily,

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they're generated to make companies money.

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If there's a market there and people are willing to buy these products,

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a company will fill that slot in the market and sell these products.

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Well, we put all of this to the manufacturers

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of the products that we looked at.

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Nestle, which makes Shreddies Max Granola,

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told us that nowhere on the pack does the product claim to be

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high in protein, although it does contain enough protein

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to legally be called a source of protein.

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It said that the cereal is high in fibre and low in saturated fat

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and is a simple way for granola lovers

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to add more protein to their diet.

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Weetabix told us that its product provides 20%

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of an adult's recommended daily amount of protein

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for those who are keen to boost their intake.

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And it said that, just like other products with added extras,

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the cost of the increased protein level of Weetabix Protein

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is reflected in the slightly higher price of the product.

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As for the £2.40 price tag we found online

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for a Mars or Snickers Protein bar, manufacturers Mars told us that

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while pricing is at the retailer's discretion,

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its recommended retail price is in line with

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other protein-rich products.

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Mars also said that these bars tap into a strong consumer trend and

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offer the nutritional profile that you would expect

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from a traditional post-workout protein bar.

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Well, you'd expect the manufacturers to make a spirited defence

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of these products and of course, there's certainly no problem

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in eating them if you're happy to shell out the extra money to do so.

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But if you're doing it purely because you think

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there's going to be a benefit for your health, well,

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it's really not that simple.

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And if you think you do need it,

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there may well be better and cheaper ways

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to get that extra protein boost.

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Still to come on Rip-Off Britain,

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what's to be done with those dusty old bottles of alcohol

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at the back of your cupboard?

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Rather than waste them, we'll see if, once past their best,

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they are still OK to drink.

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When we try it, if it's good, we drink it.

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If it isn't, it goes down the plughole.

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Now, a good old-fashioned cup of tea

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has long been a very British tradition.

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Ever since the drink hit our shores in the 17th century

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we've embraced it, and of course, it has very calming qualities.

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What problem isn't made better by a nice hot cuppa?

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But these days we're spoilt for choice, with an array of white,

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green and black leaves that promise to do much more than just

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calm the nerves. There are teas that claim to aid weight loss,

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boost your immune system and even, apparently,

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reduce your risk of a stroke.

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Very bold claims indeed.

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And to top it off, many speciality teas cost more than your typical

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English Breakfast, which has led one viewer to get in touch to ask

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what exactly she's getting to justify paying extra.

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Peppermint tea, Earl Grey, infused and good old Breakfast,

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just a few of the brews from around the world on sale in Britain today.

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Now you can buy them loose or in square,

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round or even pyramid-shaped bags.

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Such is our thirst for tea that the industry is now worth an estimated

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£620 million,

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and it seems that we all have a preference for how we like it.

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My perfect cup of tea is strong, two tea bags in it,

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and, erm, hot and, erm,

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quite a bit of milk in it, in a china cup.

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Well, I drink Assam tea.

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But I only have two cups of tea a day.

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I have decaf because of my problem with caffeine

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giving me palpitations.

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My perfect cup of tea would be just a classic mug of tea,

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just flavoured with tea, nothing else, no other flavours.

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Michael and Angela Brown from Ketton in Cambridgeshire

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have very different tastes in how they take theirs.

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Thank you.

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I like British tea, or English tea, as we call it,

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whereas my wife would normally prefer Earl Grey.

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I don't particularly like the tea that Mick drinks.

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Never liked it, and I can't bear any kind of tea with milk in it.

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That's just horrible.

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But however much they disagree on which type of tea

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makes the best drink, they do have one thing in common.

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When I get up in the morning, the first thing is a cup of tea.

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-Oh, I'd have to agree with that.

-Before I've had breakfast

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-or anything like that, a cup of tea.

-Mm.

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But Michael and Angela don't confine their tea-drinking

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just to their house.

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-Hello.

-Hello.

-Good afternoon.

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We'd like some tea, please.

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Now that they're semi-retired,

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they often pop into a cafe for a good old cuppa.

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One builder's tea, one Earl Grey.

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Thank you very much.

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But unlike in this cafe that has the same price

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for the different teas,

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they often find that Angela's beloved Earl Grey can cost more.

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-There we are.

-Oh, that's lovely. Thank you.

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When we go out to a cafe and my wife drinks Earl Grey tea,

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it can cost up to 40p more for a drink,

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and I don't think that's fair.

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I think that's far too much.

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Particularly as when they buy Earl Grey to drink at home,

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the price difference is nowhere near as much.

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It's, on average, about 2-3p per tea bag

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more expensive than ordinary tea.

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But when we go to a cafe

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it can be up to 40p and I don't understand why.

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I could understand if it was 5p more

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but when it is 40p more, then I think that's not fair.

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Well, to see if the couple's experience is true across the board,

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we took a closer look at what you might pay for different teas

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when you're out and about.

0:17:570:18:00

Now, we checked the prices at 42 independent cafes,

0:18:000:18:03

comparing the cost of a traditional English Breakfast tea with the price

0:18:030:18:07

of Earl Grey, mint, camomile, fruit and green tea.

0:18:070:18:11

More than half, 22 of the cafes,

0:18:130:18:15

charged the same price for all types of teas, but on 20 menus

0:18:150:18:19

we found higher prices for speciality teas,

0:18:190:18:22

with some charging up to 70p more.

0:18:220:18:24

This looks like the place.

0:18:260:18:28

So, keen to see if there is a justifiable explanation

0:18:280:18:31

for such price discrepancies, Michael and Angela have come to meet

0:18:310:18:34

Ajit Madan, a tea sommelier.

0:18:340:18:37

When you buy English Breakfast, for example, versus Earl Grey,

0:18:390:18:42

the Earl Grey tends to be a bit more expensive,

0:18:420:18:45

and it's usually attributed to the fact that they add

0:18:450:18:48

oil of bergamot, which is an essential oil,

0:18:480:18:51

and it's actually quite an expensive additive to put into tea.

0:18:510:18:55

So you're adding an extra layer of cost into the Earl Grey

0:18:550:18:58

that you don't have with the English Breakfast.

0:18:580:19:01

Bergamot oil costs around £7 per 10ml

0:19:010:19:05

and a decent blend of Earl Grey tea contains up to 4% of it.

0:19:050:19:09

Now, that may sound like a small amount,

0:19:090:19:11

but as it's an expensive addition, it explains why some teas cost more.

0:19:110:19:15

But Michael doesn't think that explains

0:19:150:19:17

those price hikes in some cafes.

0:19:170:19:19

I know when we buy it at home the difference in the price isn't great,

0:19:190:19:23

but when we go to a cafe,

0:19:230:19:25

we find the difference is quite considerable.

0:19:250:19:28

When you go to cafes, you know, particularly the nicer ones,

0:19:280:19:32

a bit like the nice sort of tea houses,

0:19:320:19:34

they would probably pride themselves in saying,

0:19:340:19:36

"Look, the Earl Grey that we're serving you

0:19:360:19:39

"is a higher grade Earl Grey."

0:19:390:19:40

Generally speaking, if you compare a kind of speciality leaf

0:19:400:19:45

versus the type of tea that you might find in a mass-market brand,

0:19:450:19:51

and if you compare the size of the tea leaf, for example,

0:19:510:19:54

the mass-market tea brand might be almost sort of dust-like

0:19:540:19:58

in the size of its...

0:19:580:20:00

of the tea leaf, compared to a speciality tea,

0:20:000:20:03

which can range from anything from this size of the tea leaf

0:20:030:20:06

down to that sort of size.

0:20:060:20:08

And those tend to generate more sophisticated flavours.

0:20:080:20:12

And people are willing to pay a premium for that.

0:20:130:20:15

Another factor that can push the price up is where the tea is grown.

0:20:170:20:21

Now, it's widely believed that the finest tea

0:20:210:20:23

comes from the highest altitudes,

0:20:230:20:25

where it's picked very carefully by hand.

0:20:250:20:27

So in the cafes, the general cafes and that,

0:20:280:20:31

do you think it's right that there should be such a large mark-up

0:20:310:20:34

for speciality teas?

0:20:340:20:35

I think if you're going to a tea house or a coffee shop or a cafe

0:20:350:20:39

and you're ordering a nice cup of speciality tea,

0:20:390:20:43

I think it is justified that you pay more for that type of tea,

0:20:430:20:47

which is more expensive for the cafe to buy.

0:20:470:20:49

Well, it seems that Ajit at least is convinced that

0:20:500:20:53

when it does come to a good cup of Rosie, you do get what you pay for.

0:20:530:20:57

But do our tea-loving duo agree?

0:20:570:20:59

Armed with the expert's advice, will they now be happier

0:20:590:21:02

spending a little more on Angela's brew of choice?

0:21:020:21:05

I will still buy Earl Grey but I think I'm going to be changing

0:21:060:21:10

the brand that I normally buy.

0:21:100:21:12

If they served better quality speciality teas,

0:21:120:21:17

then the extra cost would be justified.

0:21:170:21:20

Big relief - it seems Michael and Angela's faith

0:21:200:21:23

in their beloved cuppa has been restored.

0:21:230:21:26

But of course, the choice of tea available

0:21:260:21:28

doesn't stop at Earl Grey,

0:21:280:21:29

so later on in the programme,

0:21:290:21:31

we'll be investigating whether some of the bold claims made by

0:21:310:21:34

some speciality teas are worth paying extra for.

0:21:340:21:37

There's teas that maybe even say they can provide you extra energy,

0:21:400:21:43

extra zip, and what we would say is

0:21:430:21:46

clinically, there is very little evidence to say

0:21:460:21:49

that any of these claims can be substantiated.

0:21:490:21:52

Now, here's a sobering thought.

0:21:560:21:58

According to the figures, most adults in the UK

0:21:580:22:02

will spend over £300 per year on alcohol and almost

0:22:020:22:06

half of that is consumed at home.

0:22:060:22:08

Now, even though much of that is drunk straight away,

0:22:080:22:11

some will be kept a lot longer.

0:22:110:22:13

A half-finished bottle of sherry,

0:22:130:22:15

gathering dust in the back of the cupboard, say,

0:22:150:22:18

or what about the bottle of bubbly we've been saving

0:22:180:22:20

for a special occasion?

0:22:200:22:22

But unlike the food we eat, it isn't quite so easy to know

0:22:220:22:26

if those long-forgotten drinks have gone past their best.

0:22:260:22:29

There's rarely a sell-by date, except on beer, and after all,

0:22:290:22:33

some drinks are actually said to improve with age.

0:22:330:22:36

So, when you asked us the question,

0:22:360:22:38

"Is it still OK to drink from a long-neglected bottle?"

0:22:380:22:41

we decided to investigate, and we found just the couple to help us.

0:22:410:22:45

It looks like an unassuming suburban house in Devon.

0:22:490:22:53

But step inside and it's a very different story.

0:22:570:23:00

Tucked away in the home of Simon and Donna Randall

0:23:000:23:04

is a fully working bar.

0:23:040:23:05

The extension started '98, '99, something like that,

0:23:070:23:11

and actually finished it about two and a half years ago

0:23:110:23:13

and it's been a work in progress ever since.

0:23:130:23:16

It's what I would consider a proper pub.

0:23:160:23:18

We decided to create it like this

0:23:180:23:21

because it is a style that we do like.

0:23:210:23:23

It's very much almost like a museum as well,

0:23:230:23:26

collecting the old things that we remember from younger days.

0:23:260:23:30

Now of course, as these aren't licensed premises,

0:23:310:23:33

the bar is only open to friends and relatives,

0:23:330:23:36

and because Simon doesn't sell his drinks, unsurprisingly,

0:23:360:23:39

those friends and relatives

0:23:390:23:41

don't need much persuasion to come and visit.

0:23:410:23:43

Have one of those. A fine pint of that.

0:23:440:23:46

We will see what we can do, young sir.

0:23:460:23:48

Love it, yeah. It's got all the...all the elements

0:23:480:23:51

that you don't get in the bars in town.

0:23:510:23:54

You can hear yourself think, you can speak to people,

0:23:540:23:56

you can play pool.

0:23:560:23:57

It's just a fabulous atmosphere.

0:23:590:24:01

We have a good time when we come here.

0:24:010:24:03

Have to leave whenever we leave but it's never early, normally.

0:24:030:24:07

Please help yourself to a gin and tonic.

0:24:070:24:09

The Randalls' shelves are stocked with a mixture of drinks they have

0:24:110:24:14

either bought themselves or that friends have donated.

0:24:140:24:17

And with the bar nearly 20 years in the making,

0:24:170:24:20

it's a fact that quite a few of these bottles

0:24:200:24:22

have been around some time.

0:24:220:24:24

Remember this one I got you?

0:24:250:24:26

-That one there.

-'89, when I went to Tenerife, that one.

0:24:280:24:30

This was the first year Donna and I met.

0:24:300:24:33

Donna brought me that back as a present.

0:24:330:24:34

She didn't know my drinking habits at the time,

0:24:340:24:36

so it was a bottle of tequila, which is...

0:24:360:24:39

-Yeah, it's very good.

-This one here,

0:24:390:24:41

this Tia Maria has actually been open for many, many years.

0:24:410:24:46

Erm, not quite sure but certainly I would have probably said

0:24:460:24:50

getting on for at least five, five years old.

0:24:500:24:52

Martini, I think probably every bar and home bar has various bottles

0:24:520:24:57

of Martini that somebody comes to a party, drops off,

0:24:570:25:00

origin unknown, and this is just one of several we've actually got.

0:25:000:25:04

In the UK, we throw away the equivalent of 624 million

0:25:070:25:11

bottles of wine a year, but not Simon and Donna.

0:25:110:25:14

Their vintage specimens are just left on the shelf.

0:25:140:25:17

In fact, they've a whole wine rack full of them.

0:25:170:25:20

So, here's our wine collection.

0:25:230:25:24

That's an interesting one.

0:25:240:25:26

'93, it's got on the back of the label.

0:25:260:25:28

And then we're into some ales.

0:25:280:25:30

And there is a good old Cornish tribute.

0:25:300:25:34

Looking at the bottom of that one,

0:25:340:25:35

that was at its best before 3rd July '14,

0:25:350:25:38

so that's two and a half years out of date.

0:25:380:25:40

With every bottle worth between a couple of pounds to over £100,

0:25:420:25:46

they're worried about the money they're wasting

0:25:460:25:48

as the booze goes past its best.

0:25:480:25:50

But equally, they're anxious about

0:25:500:25:52

allowing their friends to consume it.

0:25:520:25:53

If it's the spirits and that sort of stuff,

0:25:560:25:58

then if somebody wants to try it, they can.

0:25:580:26:00

But if there's something that's, you know,

0:26:000:26:02

an out-of-date cider or something, to be fair, no,

0:26:020:26:06

we wouldn't and we don't.

0:26:060:26:07

You too may well have worried if it's still safe to drink the bottles

0:26:090:26:12

lingering in your own cupboard,

0:26:120:26:14

though chances are you won't have quite so many as Simon and Donna.

0:26:140:26:17

So the question is, are they right to be wary,

0:26:190:26:21

and which drinks are most likely to deteriorate

0:26:210:26:24

if you keep them too long?

0:26:240:26:25

Well, the usual labelling rules just don't apply to any drinks

0:26:260:26:29

which are over 10% alcohol because if they stay unopened,

0:26:290:26:33

they are unlikely to be harmful.

0:26:330:26:34

That puts almost all unopened bottles of spirits

0:26:360:26:40

into the category of still safe to drink.

0:26:400:26:42

And the same is true of most wines,

0:26:420:26:44

which are typically between 11% and 14% in volume.

0:26:440:26:47

Below 10%, the contents are unlikely to make anyone ill,

0:26:500:26:54

but the taste could be affected.

0:26:540:26:56

So, the best before date is just that -

0:26:560:26:58

a guide to when the drink will be at its prime.

0:26:580:27:01

Professor Anthony Hilton is a microbiologist at Aston University.

0:27:030:27:08

He's been studying food and drink safety for nearly 30 years.

0:27:080:27:11

Alcohol is a natural preservative,

0:27:120:27:14

but it's very much dependent on the concentration.

0:27:140:27:17

So, the types of concentration that for example you get

0:27:170:27:21

in alcohol hand gels is around 68% to 70%,

0:27:210:27:24

and at that level it will kill bacteria.

0:27:240:27:27

At about 40%, which is where you would have things like vodka,

0:27:270:27:31

whisky, things like that,

0:27:310:27:32

it isn't really enough to have a killing effect,

0:27:320:27:35

but it will preserve that liquid.

0:27:350:27:38

So pure distilled vodka at 40% is unlikely to go off at all.

0:27:380:27:42

However, over time,

0:27:440:27:45

even strong spirits like vodka can develop a taint.

0:27:450:27:49

So when some producers recommend consuming within three years,

0:27:490:27:53

it's because after that time

0:27:530:27:54

distillers can't guarantee it will taste the same as it originally did,

0:27:540:27:58

though it's unlikely to harm you.

0:27:580:28:01

And, for the reasons we've already heard,

0:28:010:28:03

the professor is equally relaxed about wine -

0:28:030:28:06

until, that is, it's been opened.

0:28:060:28:08

Wines can store for a long period of time and mature

0:28:080:28:11

over that time and they don't go off.

0:28:110:28:13

It's just that when the cork is removed

0:28:130:28:15

and contamination from the air,

0:28:150:28:17

bacteria that might be in your kitchen, for example,

0:28:170:28:20

they will find their way into the bottle of the neck

0:28:200:28:22

and drop into the wine.

0:28:220:28:24

Then they use that as a nutrient sauce and they start to grow,

0:28:240:28:27

and that's really the problem.

0:28:270:28:28

And indeed, if you open a bottle of wine and you leave it open

0:28:280:28:32

to the atmosphere for maybe a week and then you taste the wine again,

0:28:320:28:35

it will have started to take on a more vinegary characteristic.

0:28:350:28:38

As for beer, the amount of alcohol

0:28:400:28:42

is usually under that magic number of 10%,

0:28:420:28:45

which means a bottle or can will usually have a best before date.

0:28:450:28:50

So, the alcoholic content of beer is somewhere from about 3%

0:28:500:28:53

maybe up to a strong ale, about 9%.

0:28:530:28:55

And at that level of concentration of alcohol,

0:28:550:28:58

it's insufficient to inhibit bacterial growth.

0:28:580:29:00

And if you leave a pint of beer out, bacteria will get in there,

0:29:000:29:03

so beer will spoil.

0:29:030:29:05

But unopened, even after that best before date has passed,

0:29:060:29:10

those leftover Christmas beers hidden at the back of the cupboard

0:29:100:29:13

should still be safe to crack open on a hot summer's day,

0:29:130:29:17

although they might not taste quite as good.

0:29:170:29:20

I think other than the taste,

0:29:200:29:21

I don't think there's any real risk in drinking beer

0:29:210:29:23

that tastes like it's gone a bit off.

0:29:230:29:25

Well, if that's a reassuring message

0:29:260:29:28

for most of the contents of your cupboard,

0:29:280:29:31

Simon and Donna are keen to take a closer look at some of

0:29:310:29:33

the tipples they fear have been festering too long on their shelves,

0:29:330:29:38

so they've come to a bar in Bristol where head bartender Chelsea

0:29:380:29:42

has some ideas for putting out-of-date drinks to good use,

0:29:420:29:45

though she'd never serve them to paying customers.

0:29:450:29:48

-Lovely to meet you.

-But before she gets creative,

0:29:490:29:52

she wants to know if our amateur bartenders can tell any difference

0:29:520:29:56

between what's in some of their old bottles

0:29:560:29:59

and brand-new similar products.

0:29:590:30:01

If it's only the taste that risks being an issue rather than safety,

0:30:010:30:05

is there really enough of a change to worry about?

0:30:050:30:08

With three drinks to sample, let the tipple taste test begin.

0:30:080:30:12

The first one is the ale

0:30:120:30:15

that's been out of date for nearly three years.

0:30:150:30:17

We're comparing it to a very similar ale.

0:30:170:30:20

Strange taste, but it's not unpleasant.

0:30:200:30:22

-That's proper.

-OK, guys, you're absolutely spot on.

0:30:220:30:25

After a few years, it starts to get a kind of sherry nose.

0:30:250:30:29

I think the one on the left has not got the kick as much, I don't feel.

0:30:290:30:32

No, I'm still sticking with right being the old one.

0:30:320:30:35

OK, you were actually right on this one.

0:30:350:30:37

Our final one, which is the red wine.

0:30:370:30:39

-That one.

-Definitely.

0:30:410:30:43

Yeah, you're both absolutely right.

0:30:430:30:45

For me, when I opened the bottle and I smelt the cork,

0:30:450:30:47

I got a vinegar taste straight away.

0:30:470:30:49

Well, with two out of the three drinks,

0:30:510:30:53

Simon and Donna correctly identified which was the older version

0:30:530:30:56

and which was the fresher one.

0:30:560:30:57

Only with the Tia Maria did Donna fail to get it right.

0:30:570:31:01

With the wine, they were probably helped along

0:31:020:31:05

with that vinegary smell Chelsea described,

0:31:050:31:07

a telltale sign that a chemical reaction occurred

0:31:070:31:10

while it was sitting in their wine rack.

0:31:100:31:12

Storing wine for long periods runs the risk of oxidisation,

0:31:120:31:16

a process that turns cheap wine into expensive vinegar.

0:31:160:31:19

This can happen to any wine, whatever the price,

0:31:210:31:24

as not all improve with age.

0:31:240:31:25

But again, if you can swallow the deterioration in flavour,

0:31:250:31:29

drinking it shouldn't cause any problems.

0:31:290:31:31

As for the other two, well,

0:31:340:31:36

Simon and Donna would still quite happily drink them.

0:31:360:31:39

The real ale, I thought for a drink that was so out of its use-by date,

0:31:390:31:44

I was really surprised that it was a really palatable drink.

0:31:440:31:47

Yes, it was very different,

0:31:470:31:49

but it was still a drink that you could enjoy.

0:31:490:31:53

Yeah, absolutely.

0:31:530:31:54

In fact, some alcoholic drinks remain so quaffable

0:31:560:31:59

beyond their best before date that there are companies

0:31:590:32:02

who've been able to turn that to their advantage.

0:32:020:32:05

Around the UK, warehouses like this one sell them

0:32:050:32:08

at discounted prices among a range of products that normal shops

0:32:080:32:11

won't touch because they're past their best.

0:32:110:32:15

Dan Cluderay's website, Approved Food,

0:32:150:32:18

sells all manner of discounted groceries, including alcohol,

0:32:180:32:21

which he knows plenty of customers will happily buy at a cheaper price.

0:32:210:32:26

The difference between best before dates and use-by dates is that

0:32:260:32:30

best before is the guide to the optimum quality of the product.

0:32:300:32:33

Use-by dates, now, they are there for health and safety reasons,

0:32:330:32:36

so you'll find those things like chicken, meat and fish.

0:32:360:32:39

Best before dates you'll find in your cupboards -

0:32:390:32:41

it's tins, jars and things like packets.

0:32:410:32:43

Although it's an offence to sell food and drink

0:32:440:32:47

that's passed its use-by date,

0:32:470:32:49

selling products that are past their best before date

0:32:490:32:51

is perfectly legal, with the important exception of eggs.

0:32:510:32:55

And Dan says consumers can make particularly big savings on drinks.

0:32:550:32:59

It's absolutely fine.

0:33:010:33:02

Now, you know, there are examples of where,

0:33:020:33:04

I'm sure if you left a can of beer for years and years

0:33:040:33:07

it wouldn't look right,

0:33:070:33:08

but that comes down to the actual common sense -

0:33:080:33:10

is it blown? But often, open the can of beer, see if it looks right,

0:33:100:33:14

smells right, tastes right, it'll be absolutely fine.

0:33:140:33:17

Meanwhile, back at the bar,

0:33:190:33:21

mixologist Chelsea agrees we don't have to waste our past-it bottles

0:33:210:33:25

by pouring them down the drain.

0:33:250:33:26

In fact, as she's about to show Simon and Donna,

0:33:260:33:30

you could save money by creating an entirely new, fresh-tasting drink.

0:33:300:33:35

Judging by the wonderful label on the back,

0:33:350:33:37

I'm assuming it's from the '80s, potentially.

0:33:370:33:40

So, one of the fun things I like to do is to make a fruit cup,

0:33:400:33:43

commonly known as Pimm's.

0:33:430:33:44

So, we're going to start by doing a shot...

0:33:440:33:49

..of Martini Rosso.

0:33:500:33:51

And then we're going to do a shot of gin with it.

0:33:530:33:57

And to the gin, Chelsea adds orange liqueur, lemon juice

0:33:590:34:02

and fresh oranges.

0:34:020:34:04

There you go, guys. See what you think of that.

0:34:040:34:07

Oh, that is lovely. Very nice.

0:34:070:34:10

-Oh, yes.

-You can certainly taste the Martini.

0:34:100:34:12

Another tip for keeping your bottles tasting their best a little longer

0:34:140:34:18

is to store them in a dark place away from direct sunlight and heat,

0:34:180:34:22

perhaps, if you're lucky, like Simon and Donna, in your own bar,

0:34:220:34:26

where from now on they will feel a lot more confident

0:34:260:34:29

about testing those long-neglected drinks.

0:34:290:34:32

The reality is, a lot of alcohol gets better with age

0:34:320:34:36

and a lot doesn't, so I'll taste it and decide.

0:34:360:34:38

When we try it, if it's good, we drink it.

0:34:380:34:41

If it isn't, it goes down the plughole.

0:34:410:34:44

Earlier in the programme, we heard how Angela and Michael Brown

0:34:520:34:55

were left rather strained by the price of speciality teas

0:34:550:34:58

when they're out and about.

0:34:580:35:00

When we go out to a cafe, my wife drinks Earl Grey tea.

0:35:020:35:05

It can cost up to 40p more

0:35:050:35:07

and I think that's far too much.

0:35:070:35:09

But a tea sommelier told us

0:35:090:35:11

there are very good reasons why fancier cups

0:35:110:35:14

can be just that little bit pricier.

0:35:140:35:16

When you go to cafes, when you're drinking their Earl Grey,

0:35:160:35:20

they would probably pride themselves and say,

0:35:200:35:22

"Look, the Earl Grey we're serving you is a higher grade Earl Grey."

0:35:220:35:26

But of course, the choice of speciality teas

0:35:280:35:31

doesn't stop at Earl Grey.

0:35:310:35:32

Alongside the classics are plenty of new brews in the pot.

0:35:320:35:36

In fact, at one supermarket,

0:35:360:35:38

we found over 200 different teas on offer,

0:35:380:35:41

and even popular brands have jumped on the bandwagon.

0:35:410:35:44

-Tough day?

-Yes.

0:35:450:35:47

Then I've got just the thing.

0:35:470:35:49

Delicious fruit-flavoured Tetley super tea.

0:35:490:35:52

There are teas that claim to detoxify you, slim you down,

0:35:520:35:56

clear your skin and help you get a good night's sleep.

0:35:560:35:59

So, to gauge the appeal of such powerful brews...

0:36:010:36:04

It's organic, sleep easy infusion.

0:36:040:36:07

..we've laid out a few popular brands

0:36:070:36:09

to see what people make of them.

0:36:090:36:11

Well, these are supposed to support your immune system.

0:36:120:36:15

I doubt it.

0:36:150:36:17

Peppermint and spearmint. So...

0:36:170:36:20

Yeah, that's supposed to be good for the digestive system, isn't it?

0:36:200:36:23

Yeah.

0:36:230:36:25

Turmeric is the latest good food, isn't it,

0:36:250:36:29

to have, to add to your food?

0:36:290:36:31

Turmeric. I might try it,

0:36:310:36:34

but I'm not into really different teas.

0:36:340:36:38

Peppermint and spearmint.

0:36:380:36:40

Wonderful ingredients.

0:36:400:36:41

That I do fancy.

0:36:410:36:43

"Spruce up your insides."

0:36:430:36:44

It's not going to do that, is it, really?

0:36:440:36:46

Spruce up your insides.

0:36:460:36:48

So, a mixed reaction from that crowd,

0:36:490:36:51

but it seems that many of us are falling for the hype,

0:36:510:36:54

and branding expert David Whittle can understand why.

0:36:540:36:57

Consumers were looking for a different type of tea experience.

0:36:580:37:03

They are drinking less and less black tea

0:37:030:37:06

but looking for an alternative,

0:37:060:37:08

and looking for a healthier alternative as well, hence the...

0:37:080:37:12

..the growth in speciality teas.

0:37:130:37:16

And also, our trends are changing as well.

0:37:160:37:19

We're looking for more exotic experiences

0:37:190:37:22

as we experience different flavours across different food types.

0:37:220:37:27

That has an impact on tea-drinking as well,

0:37:270:37:30

and you will be happy to pay a premium for that.

0:37:300:37:34

Compared to your average cuppa,

0:37:360:37:38

we found speciality teas that cost over 30 times more per bag.

0:37:380:37:42

But you can still find some bargains,

0:37:440:37:45

especially if you hunt around stores' own brands.

0:37:450:37:48

Aldi's own label fruit and herb tea, which costs 79p for 40 bags,

0:37:500:37:55

has been crowned best own brand in the UK,

0:37:550:37:58

beating pricier blends that cost much more.

0:37:580:38:00

Master of teas Ajit Madan has developed blends

0:38:030:38:06

that claim to aid sleep, clear your skin,

0:38:060:38:09

and even induce happiness.

0:38:090:38:11

He wholeheartedly believes that certain blends

0:38:110:38:13

offer more than good value.

0:38:130:38:15

There are certain teas that are meant to be good for helping you

0:38:170:38:21

to slim down, to lose weight, to increase your metabolism,

0:38:210:38:25

and there are also certain teas

0:38:250:38:27

which are really good for digestion and helping with bowel issues.

0:38:270:38:31

White and green tea has very high levels of antioxidants,

0:38:320:38:35

so, you know, teas - in combination with a good healthy diet -

0:38:350:38:38

can be really, really good for you.

0:38:380:38:40

It's not a substitute for mainstream medicine at all,

0:38:400:38:42

but it can complement your health.

0:38:420:38:44

So what does mainstream medicine make of the claims?

0:38:460:38:48

Well, GP Aisha Sharif isn't sure that they stack up.

0:38:480:38:52

There are teas out there that claim they can detox you,

0:38:530:38:57

they can boost your immune system, they can help with your sleep,

0:38:570:39:00

and I think there's teas that maybe even say

0:39:000:39:03

they can provide you extra energy, extra zip.

0:39:030:39:06

And what we would say is clinically,

0:39:060:39:08

there is very little evidence to say that any of these claims

0:39:080:39:13

can be substantiated.

0:39:130:39:14

In the NHS, none of us are really recommending

0:39:140:39:18

people go out and have a particular type of tea

0:39:180:39:20

for a particular health condition.

0:39:200:39:22

That's not something that we're recommending.

0:39:220:39:24

Teas that claim to work as a detox

0:39:260:39:28

are a particular bugbear for Dr Sharif.

0:39:280:39:31

They're part of the multi-million pound detox industry

0:39:310:39:33

that many health care professionals are sceptical about.

0:39:330:39:36

I think this is something that we see a lot in GP practices -

0:39:380:39:42

detox, and what does it mean? It means nothing.

0:39:420:39:45

If you have kidneys, if you have a liver, it's doing a job,

0:39:450:39:48

and you don't need a tea to help get rid of waste products.

0:39:480:39:52

If anything, this tea has dandelion,

0:39:520:39:55

and we do know that dandelion is a weak diuretic -

0:39:550:39:59

it helps push out fluid from the kidneys -

0:39:590:40:02

so it's just going to make you wee bit faster,

0:40:020:40:04

you may be having some trips to the toilet,

0:40:040:40:06

but I don't think it's going to do much more than that.

0:40:060:40:09

Dr Sharif isn't convinced that any of the ingredients

0:40:100:40:13

come in an amount that justifies the extra spend.

0:40:130:40:17

There's a sleep tea here,

0:40:170:40:19

and I think one of the ingredients that this tea has,

0:40:190:40:22

along with cinnamon and some camomile,

0:40:220:40:25

I think it has valerian root.

0:40:250:40:27

Valerian may in some cases make you feel more sleepy

0:40:270:40:30

and assist if you have some sleep difficulties,

0:40:300:40:33

but it's only 5%, so it's very, very weak,

0:40:330:40:36

and whether that would actually make you fall asleep,

0:40:360:40:39

I would be sceptical about that.

0:40:390:40:42

Well, when we contacted the companies behind these teas,

0:40:440:40:47

Yogi - who have many speciality teas in its range,

0:40:470:40:50

including the detox tea - didn't comment.

0:40:500:40:53

Dr Stuart's has robustly rejected any criticism

0:40:530:40:56

and also said the line "spruce up your insides",

0:40:560:40:59

used on some of the packaging, was intended to be humorous.

0:40:590:41:03

Clipper told us that its sleep easy blend contains

0:41:030:41:06

naturally calming herbal ingredients

0:41:060:41:09

which can help promote relaxation,

0:41:090:41:11

and it went on to say that it always recommends

0:41:110:41:13

that people suffering from severe sleep problems

0:41:130:41:16

or sleep disorders seek professional medical advice.

0:41:160:41:20

Diet-Tee said that it only uses the finest ingredients,

0:41:210:41:25

many of which have been used traditionally

0:41:250:41:27

in the natural herbal remedy industry for hundreds of years.

0:41:270:41:30

But while brews that come with apparent health benefits

0:41:330:41:36

clearly are not Dr Sharif's cup of tea,

0:41:360:41:38

she wouldn't put anyone off drinking them

0:41:380:41:40

but prefers if you stir in a soupcon of scepticism.

0:41:400:41:44

If you enjoy the taste of a tea

0:41:440:41:46

and if it makes you feel a certain way,

0:41:460:41:48

if it makes you feel calm or if it does help you

0:41:480:41:51

as part of your routine to fall asleep, I don't see a problem.

0:41:510:41:54

I do feel that if you believe that you need to drink or buy a tea

0:41:540:41:59

to boost your immune system, there's no such thing,

0:41:590:42:03

and really, you could save and spend your money in better places.

0:42:030:42:06

Well, I'm afraid that's where we have to leave it for today.

0:42:100:42:13

Thanks as always to all of you that got in touch with various queries

0:42:130:42:17

that sparked off some of our investigations.

0:42:170:42:19

Now, it's only because of your concerns and experiences

0:42:190:42:22

that we are able to reveal all kinds of truth about the claims made

0:42:220:42:25

for some of the most popular food and drink that we all buy.

0:42:250:42:29

Well, let's hope the tips we've heard about today

0:42:290:42:31

will help you go through your own shopping list

0:42:310:42:33

with extra confidence.

0:42:330:42:35

And remember, we are always keen to hear about new ways

0:42:350:42:37

to help us all bag a bargain,

0:42:370:42:39

so if you've got any advice you'd like to pass on,

0:42:390:42:42

please do get in touch.

0:42:420:42:43

Because we've got plenty of Rip-Off Britain programmes

0:42:430:42:46

coming up over the next few months, and who knows?

0:42:460:42:48

It could be your story that we feature in one of those programmes.

0:42:480:42:51

Or as Julia says, not just the story but also your advice,

0:42:510:42:54

your nuggets of advice.

0:42:540:42:56

But in the meantime, from all of us today,

0:42:560:42:58

I'm afraid that's where we have to say goodbye.

0:42:580:43:00

But do come and join us the next time we are here

0:43:000:43:02

-with Rip-Off Britain, and until then, goodbye.

-Goodbye.

-Bye.

0:43:020:43:05

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