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Every day after lunch | 0:00:03 | 0:00:05 | |
school canteens across the country lie empty and unused. | 0:00:05 | 0:00:09 | |
Until now. | 0:00:10 | 0:00:12 | |
Oh! | 0:00:14 | 0:00:16 | |
This term, the lid's being lifted on a brand-new venture | 0:00:16 | 0:00:19 | |
based on the kitchens of a Scottish school | 0:00:19 | 0:00:22 | |
run by its 6th year students. | 0:00:22 | 0:00:25 | |
I want to cry. | 0:00:25 | 0:00:26 | |
You can't die if you eat fish bone. | 0:00:26 | 0:00:28 | |
Nothing bad happens, does it? | 0:00:28 | 0:00:30 | |
They're starting a business selling take away food | 0:00:30 | 0:00:33 | |
and they're building it with everything they've got. | 0:00:33 | 0:00:35 | |
They're determined to make cash by the bucket-load. | 0:00:39 | 0:00:42 | |
And nothing's going to put them off. | 0:00:45 | 0:00:47 | |
SHE SCREAMS | 0:00:47 | 0:00:49 | |
The only problem is they can't cook... | 0:00:49 | 0:00:51 | |
No, no, no, don't do that. | 0:00:52 | 0:00:54 | |
..have no business experience... | 0:00:54 | 0:00:56 | |
And it's just absolutely ridiculous that a group of teenagers, | 0:00:57 | 0:01:00 | |
none of us have ever done business, | 0:01:00 | 0:01:02 | |
are going to just scrap a whole stage of a business | 0:01:02 | 0:01:05 | |
that every other business does. | 0:01:05 | 0:01:07 | |
Have you not been listening for the past hour? | 0:01:07 | 0:01:10 | |
..and their demanding coursework | 0:01:10 | 0:01:13 | |
doesn't include customer relations... | 0:01:13 | 0:01:15 | |
No, no, no, no. I want doughnuts. | 0:01:15 | 0:01:19 | |
At a time when almost a million young people | 0:01:21 | 0:01:24 | |
think they're already on the scrap heap, | 0:01:24 | 0:01:26 | |
can these 6th year students reclaim their future? | 0:01:26 | 0:01:29 | |
Doughnuts! | 0:01:29 | 0:01:31 | |
ALL: Go Teen Canteen! | 0:01:31 | 0:01:33 | |
The fresh-faced teens are about to learn some valuable lessons | 0:01:33 | 0:01:37 | |
from the school of life. | 0:01:37 | 0:01:38 | |
I thought I was going to need two weeks on differential equations, | 0:01:50 | 0:01:54 | |
but I think we might actually do it a lot quicker than that. | 0:01:54 | 0:01:56 | |
This term the 6th years of Linlithgow Academy | 0:01:56 | 0:01:59 | |
are facing a challenge most young people can only dream of - | 0:01:59 | 0:02:02 | |
they're launching their own business. | 0:02:02 | 0:02:05 | |
They plan to sell take away food | 0:02:09 | 0:02:10 | |
that they've cooked in their school kitchen | 0:02:10 | 0:02:13 | |
to the people of their hometown. | 0:02:13 | 0:02:14 | |
So far they've set up a management team. | 0:02:18 | 0:02:20 | |
Hands up if you want Scottish. | 0:02:20 | 0:02:22 | |
Agreed on a culinary theme - Scottish soul food. | 0:02:23 | 0:02:26 | |
I'm going to have some more cos Amy was pretty stingy. | 0:02:26 | 0:02:29 | |
And made some seed money. | 0:02:29 | 0:02:31 | |
Now they need to turn these takings into proper start-up cash. | 0:02:34 | 0:02:38 | |
The town of Linlithgow near Edinburgh | 0:02:45 | 0:02:47 | |
is famed for its historic buildings. | 0:02:47 | 0:02:49 | |
The teens have singled out one of the most prestigious locations, | 0:02:53 | 0:02:56 | |
the Burgh Halls, | 0:02:56 | 0:02:58 | |
to host an elegant afternoon tea as a fundraising event. | 0:02:58 | 0:03:00 | |
KNOCKS ON DOOR | 0:03:07 | 0:03:09 | |
I'll take you into the Bailie Hardie Hall where your event's going to be. | 0:03:10 | 0:03:14 | |
Handling the practicalities for the vintage event | 0:03:14 | 0:03:16 | |
are Heather and Lauren. | 0:03:16 | 0:03:17 | |
So this our Bailie Hardie Hall. | 0:03:20 | 0:03:22 | |
It's absolutely stunning. | 0:03:23 | 0:03:24 | |
I think it's perfect for the kind of event we're wanting to do. | 0:03:26 | 0:03:29 | |
What's the capacity of this hall? | 0:03:29 | 0:03:31 | |
If it's theatre style, you can get about 180. | 0:03:31 | 0:03:34 | |
For a wedding breakfast or a birthday party, about 120. | 0:03:34 | 0:03:38 | |
Our booking's from one till five, | 0:03:38 | 0:03:41 | |
but we'd be hoping to set up beforehand, so... | 0:03:41 | 0:03:43 | |
Yeah, that's absolutely no problem at all. | 0:03:43 | 0:03:45 | |
If you were coming in earlier | 0:03:45 | 0:03:47 | |
we would have to charge you per hour to use the hall. | 0:03:47 | 0:03:49 | |
So if you wanted to use it, you would have to pay for the room hire. | 0:03:49 | 0:03:52 | |
Thank you very much. It's a pleasure. Nice to meet you. | 0:03:52 | 0:03:56 | |
You too. Thank you. | 0:03:56 | 0:03:57 | |
Keen to add a novel spin to their event, | 0:04:02 | 0:04:04 | |
the girls suggest a Victorian theme, but it's not everyone's cup of tea. | 0:04:04 | 0:04:07 | |
I just don't think that getting served tea in a maid's costume | 0:04:09 | 0:04:12 | |
is going to draw people in. | 0:04:12 | 0:04:14 | |
Yeah, but let's not forget... | 0:04:14 | 0:04:16 | |
It's a one-off event. | 0:04:16 | 0:04:18 | |
I thought we were aiming at older people, | 0:04:18 | 0:04:20 | |
so this period drama theme is perfect for that. | 0:04:20 | 0:04:24 | |
It just seems a bit tacky to me. | 0:04:24 | 0:04:26 | |
If we're going to dress up as Victorian people | 0:04:26 | 0:04:29 | |
and serve tea, that's not classy. | 0:04:29 | 0:04:31 | |
Big events companies, they use themes | 0:04:31 | 0:04:33 | |
and we could use that theme to draw people in. | 0:04:33 | 0:04:35 | |
We could dress up and go out in the street in costumes | 0:04:35 | 0:04:38 | |
and draw people in. It's exciting, it's different. | 0:04:38 | 0:04:41 | |
A couple of people in a nice shirt and tie going around serving tea | 0:04:41 | 0:04:44 | |
is more classy than someone in a maid costume. | 0:04:44 | 0:04:48 | |
It's suppose to be a bit of promotion for the company | 0:04:48 | 0:04:51 | |
and stuff like that, | 0:04:51 | 0:04:52 | |
so maybe going down one Victorian way isn't the best way to do it. | 0:04:52 | 0:04:56 | |
Keeping it highbrow, but maybe not dressing up as maids. Just a nice... | 0:04:56 | 0:05:00 | |
People like the Burgh Halls, it's a nice place. | 0:05:00 | 0:05:03 | |
Just some tea, some music as well, that kind of thing. | 0:05:03 | 0:05:06 | |
Just a little bit of food, some patisserie, that kind of thing. | 0:05:06 | 0:05:09 | |
Keep it highbrow, but not get too narrow with the theme. | 0:05:09 | 0:05:11 | |
So just keep it elegant afternoon tea... | 0:05:11 | 0:05:14 | |
Back in time at the Burgh Halls. | 0:05:14 | 0:05:16 | |
That's amazing! | 0:05:16 | 0:05:18 | |
"Back in time at the Burgh Halls." Perfect. | 0:05:18 | 0:05:20 | |
The people who know most about catering on a budget | 0:05:24 | 0:05:27 | |
are the school dinner ladies. | 0:05:27 | 0:05:29 | |
Stuart, Teen Canteen's operations manager | 0:05:30 | 0:05:33 | |
goes to meet kitchen supervisor Linda to ask for some advice. | 0:05:33 | 0:05:36 | |
Linda. Hi. Do you have a minute? Yes, I do. Good. | 0:05:36 | 0:05:39 | |
We're having a bit of a, not a dilemma, | 0:05:39 | 0:05:42 | |
but we just need to try and source ourselves some linen for | 0:05:42 | 0:05:45 | |
the event on Sunday that we're having. | 0:05:45 | 0:05:47 | |
If you really want proper linen, | 0:05:47 | 0:05:49 | |
you're going to have to go to...some other source, | 0:05:49 | 0:05:52 | |
but obviously it's got to be some place that's within your budget. | 0:05:52 | 0:05:55 | |
Do you have teapots? | 0:05:55 | 0:05:56 | |
We'll give you the teapots and the coffee pots along with the crockery, | 0:05:56 | 0:06:00 | |
but you have to pay for any breakages. | 0:06:00 | 0:06:02 | |
But Stuart isn't the only one asking questions. | 0:06:02 | 0:06:05 | |
Have you got enough in your budget | 0:06:05 | 0:06:06 | |
for all the different things you're going to be doing on Sunday? | 0:06:06 | 0:06:09 | |
Um, yeah. | 0:06:09 | 0:06:10 | |
Have you sourced the price of your cakes, et cetera? Yeah. | 0:06:10 | 0:06:13 | |
Is there washing facilities? Yeah. Have you advertised it? Erm... | 0:06:13 | 0:06:16 | |
Do they have an oven or a free-standing boiler? Erm... | 0:06:16 | 0:06:19 | |
Roughly, how many do you think you're going to be catering for? Erm... | 0:06:19 | 0:06:22 | |
How much are you taking for your tickets on Sunday? | 0:06:22 | 0:06:24 | |
We've got ?8 for an adult and ?4 for a child. | 0:06:24 | 0:06:26 | |
Sandwiches as well? Erm... We're not actually doing sandwiches. | 0:06:26 | 0:06:30 | |
You're not? No. | 0:06:30 | 0:06:31 | |
You're only doing cakes? | 0:06:33 | 0:06:35 | |
We're just doing cakes. | 0:06:35 | 0:06:36 | |
?9 is a wee bit kind of steep. ?8 for just tea and coffee and a cake. | 0:06:36 | 0:06:42 | |
Erm, I'll have a chat with the food team to see maybe... | 0:06:42 | 0:06:46 | |
something about sandwiches. | 0:06:46 | 0:06:47 | |
Anything else you want to ask me, just come back and chat to me, OK? | 0:06:47 | 0:06:50 | |
OK. Thank you. Thank you very much. Cheers. | 0:06:50 | 0:06:53 | |
When Linda's lunchtime service is over | 0:06:57 | 0:06:59 | |
and the dinner ladies have cleared up, | 0:06:59 | 0:07:01 | |
her kitchen will be handed over to Teen Canteen. | 0:07:01 | 0:07:04 | |
This is where they will prepare all the food for their catering company. | 0:07:04 | 0:07:08 | |
Now the team need to establish | 0:07:08 | 0:07:10 | |
if it can also work for them as a shop front. | 0:07:10 | 0:07:13 | |
We need to find somewhere to sell from. | 0:07:13 | 0:07:14 | |
We need to have a look at the canteen. | 0:07:14 | 0:07:16 | |
That's the canteen, that's where they're cooking the food. | 0:07:16 | 0:07:19 | |
Really! I had no idea. Nice. | 0:07:19 | 0:07:21 | |
It's not that great, is it? | 0:07:21 | 0:07:23 | |
Cos this doesn't exactly look like a shop front. | 0:07:23 | 0:07:26 | |
We need to make it aesthetically pleasing, you know. Exactly. | 0:07:26 | 0:07:29 | |
I've got this image in my head of people coming in here | 0:07:29 | 0:07:32 | |
and just seeing the whole dark, just, empty school | 0:07:32 | 0:07:35 | |
and it being a bit creepy, do you know what I mean? Yeah. | 0:07:35 | 0:07:38 | |
The canteen has obvious drawbacks. | 0:07:38 | 0:07:40 | |
It's tucked away at the very back of the school off the beaten track. | 0:07:40 | 0:07:44 | |
No passing trade here. | 0:07:44 | 0:07:46 | |
Fi Buchanan has run her own acclaimed food business. | 0:07:48 | 0:07:51 | |
Now she's helping the 6th years set up Teen Canteen. | 0:07:51 | 0:07:54 | |
She thinks the answer lies not inside, | 0:07:54 | 0:07:56 | |
but outside the school building. | 0:07:56 | 0:07:58 | |
Into the light. I've got a space round the front. | 0:08:02 | 0:08:05 | |
Do you want to come and have a look and we can walk and talk through it? | 0:08:05 | 0:08:09 | |
When I had my business | 0:08:09 | 0:08:10 | |
and I was at the end of a busy main street, I knew for a fact, | 0:08:10 | 0:08:15 | |
just from hanging around and just from the way people are, | 0:08:15 | 0:08:18 | |
that business would do well at one end of the street | 0:08:18 | 0:08:21 | |
and two blocks down it would have been empty, | 0:08:21 | 0:08:25 | |
we would have got half the turn. | 0:08:25 | 0:08:27 | |
And so it's not just about making it semi-viable and putting up | 0:08:27 | 0:08:31 | |
something that looks quite nice. | 0:08:31 | 0:08:33 | |
It is about going for the kill. | 0:08:33 | 0:08:37 | |
Right. You see these trees? | 0:08:37 | 0:08:39 | |
To me these are brilliant because they are like free flagpoles | 0:08:39 | 0:08:43 | |
and that's your entrance into | 0:08:43 | 0:08:45 | |
something that you can construct here. | 0:08:45 | 0:08:48 | |
So you start off with that, you could build around it. | 0:08:48 | 0:08:51 | |
You could make it really high and really noticeable. Look. | 0:08:51 | 0:08:56 | |
All these people, all them there... they're your market. | 0:08:56 | 0:09:00 | |
I think before we go any further we need to work out | 0:09:00 | 0:09:05 | |
whether it's agreed that this is real estate that you'd want to build | 0:09:05 | 0:09:09 | |
a structure on. It is, because it's a prime location | 0:09:09 | 0:09:12 | |
but the only thing is the practicality of it. | 0:09:12 | 0:09:14 | |
Actually building up something that we need to remove | 0:09:14 | 0:09:17 | |
and getting the food over here, | 0:09:17 | 0:09:19 | |
but for advertising, aye, it's perfect. | 0:09:19 | 0:09:23 | |
So we are agreed it's a prime real estate, | 0:09:23 | 0:09:25 | |
we're agreed that to make it work here | 0:09:25 | 0:09:27 | |
needs to be some kind of structure. Yes. | 0:09:27 | 0:09:30 | |
We have got to do it for no money and make it secure. | 0:09:30 | 0:09:33 | |
And make it look amazing. | 0:09:33 | 0:09:34 | |
Your focus over the next couple of weeks has got to be | 0:09:34 | 0:09:37 | |
completely on this, what's happening here and how we're going | 0:09:37 | 0:09:41 | |
to serve it and just ignore everything that's going on, everyone else is frantic about... | 0:09:41 | 0:09:45 | |
anything else getting organised because we need this to get done. | 0:09:45 | 0:09:49 | |
And Fi knows someone who can help make it happen. | 0:09:49 | 0:09:52 | |
Top designer Ursula Cleary thinks the way to create an eye-catching | 0:09:56 | 0:10:00 | |
store on a budget is to build it from junkyard gems. | 0:10:00 | 0:10:04 | |
Hi, there! | 0:10:04 | 0:10:06 | |
When I look at all of this I see potential to build a big, urban | 0:10:06 | 0:10:10 | |
funky space out of which you can sell your food. | 0:10:10 | 0:10:14 | |
Maybe we should get some high vis jackets on and we could maybe walk | 0:10:14 | 0:10:17 | |
around and have a look at everything? Yeah? Great. | 0:10:17 | 0:10:20 | |
This is going to be really tight! | 0:10:20 | 0:10:24 | |
Let's get scrapping! Let's get scrapping indeed. | 0:10:24 | 0:10:28 | |
By salvaging scrap and using their imagination | 0:10:30 | 0:10:33 | |
they could have a unique shop front for almost nothing. | 0:10:33 | 0:10:36 | |
I really like it. It's really sparkly. | 0:10:36 | 0:10:40 | |
We could put fairy lights through it. It'd reflect! | 0:10:40 | 0:10:43 | |
Yeah! And it would be so cute. | 0:10:43 | 0:10:45 | |
What these cubes I think are great for, you know, if you start to | 0:10:45 | 0:10:49 | |
stack those you get a rhythm of things | 0:10:49 | 0:10:51 | |
and you're starting to make patterns and shapes which makes it... | 0:10:51 | 0:10:54 | |
It distracts from the fact that it's a pile of junk and it stops | 0:10:54 | 0:10:57 | |
being a pile of junk any longer | 0:10:57 | 0:10:58 | |
and the salvage yard is the best place for them to start today | 0:10:58 | 0:11:02 | |
because it's got everything, it's earthy, it's got texture, | 0:11:02 | 0:11:05 | |
the possibilities of fun, | 0:11:05 | 0:11:07 | |
and I think they're finding that, and it's great. | 0:11:07 | 0:11:09 | |
A really small washing machine. Seriously. | 0:11:09 | 0:11:14 | |
Look at it. It's so tiny! Ohh! It's so cute! | 0:11:14 | 0:11:18 | |
Thanks. Ow!! | 0:11:18 | 0:11:20 | |
I have got a few things to show you here that might make more | 0:11:20 | 0:11:23 | |
sense in the design process. | 0:11:23 | 0:11:25 | |
For inspiration, she's showing them the pop up cafe | 0:11:25 | 0:11:28 | |
built for the London Olympics. | 0:11:28 | 0:11:30 | |
We're thinking quite small whereas that is way up. | 0:11:30 | 0:11:33 | |
So people driving past see it. Exactly. Scottish soul food. Here! | 0:11:33 | 0:11:40 | |
And look at those colours. | 0:11:40 | 0:11:41 | |
How long will it take to build something like this, though? | 0:11:41 | 0:11:44 | |
We'll be really up against it but I'm hoping we can achieve it | 0:11:44 | 0:11:47 | |
in three or four days. | 0:11:47 | 0:11:49 | |
With nothing but rubbish on their mind | 0:11:49 | 0:11:52 | |
they return to school to sketch up their ideas. The cars come here. | 0:11:52 | 0:11:56 | |
You've got another serving hatch there. Yeah. | 0:11:56 | 0:11:59 | |
You could have a blackboard here | 0:11:59 | 0:12:03 | |
and then because the menus change every day, | 0:12:03 | 0:12:05 | |
write the menu on the wall next to it. | 0:12:05 | 0:12:07 | |
The thing in the room where we painted it black... | 0:12:07 | 0:12:10 | |
It also keeps the ideas mismatched, like we could all write on it. | 0:12:10 | 0:12:15 | |
So if you had a blackboard there at the side and write the menu... | 0:12:15 | 0:12:20 | |
It splits up the panel so this could be different material from this | 0:12:20 | 0:12:24 | |
and that splits that and this could be different material again. | 0:12:24 | 0:12:26 | |
Totally. On your drawings | 0:12:26 | 0:12:29 | |
think about where you want particular cladding points to be of what you saw | 0:12:29 | 0:12:32 | |
like corrugated type steel, those reflected bits you thought you could | 0:12:32 | 0:12:36 | |
string fairy lights through. I mean, we could string really bright | 0:12:36 | 0:12:39 | |
fabric through. It'd be great. I don't think Linlithgow has ever seen anything like it, | 0:12:39 | 0:12:43 | |
hopefully, by the time we've finished! | 0:12:43 | 0:12:45 | |
Nestling on the east coast of Scotland is the small | 0:12:48 | 0:12:51 | |
town of Dunbar. Now it's the food team's turn to be inspired. | 0:12:51 | 0:12:57 | |
So this is going to be exciting. Who's... yeah? | 0:12:57 | 0:13:02 | |
Dunbar bakery is notable because it's owned by the local community. | 0:13:02 | 0:13:06 | |
With their backing this cooperative not only make high quality | 0:13:06 | 0:13:10 | |
bread and cakes, they produce exquisite French patisserie | 0:13:10 | 0:13:14 | |
and wonderful macaroons. | 0:13:14 | 0:13:16 | |
Mmm! That is good. | 0:13:16 | 0:13:18 | |
Crisp on the outside and absolutely creamy in the middle. | 0:13:18 | 0:13:23 | |
Head baker Ross Baxter is passionate about all aspects of baking | 0:13:23 | 0:13:29 | |
and he spent years perfecting the macaroons using a secret recipe. | 0:13:29 | 0:13:33 | |
He's agreed to teach Adam and Davina how to make them. | 0:13:33 | 0:13:38 | |
How long has it taken to perfect this recipe? | 0:13:38 | 0:13:41 | |
To get the macaroons as good as they are? | 0:13:41 | 0:13:43 | |
There was a lot of tears and a lot of trial and error. | 0:13:43 | 0:13:47 | |
A lot of wasted nights just spent doing them up, three and four | 0:13:47 | 0:13:52 | |
in the morning when I was first learning. | 0:13:52 | 0:13:55 | |
They are probably one of the longest things for anybody to perfect. | 0:13:55 | 0:13:59 | |
You make it look so easy! I know. | 0:13:59 | 0:14:02 | |
Do not put too much or you will get a big mess. | 0:14:02 | 0:14:06 | |
So I'll do the first tray and let you guys watch for a bit! | 0:14:06 | 0:14:10 | |
OK. And then we can get a little bit messy. | 0:14:10 | 0:14:14 | |
Pipe a little bit. Stop. And then flick it. | 0:14:16 | 0:14:20 | |
You're making it look OK. No. | 0:14:23 | 0:14:25 | |
Some of them are better than mine. | 0:14:25 | 0:14:27 | |
I think yous could make them. | 0:14:30 | 0:14:31 | |
You know, I think the piping is looking good, it's just | 0:14:31 | 0:14:34 | |
maybe practice on the actual consistency of the mixture. | 0:14:34 | 0:14:37 | |
You just can't start taking all my business. Don't worry. | 0:14:37 | 0:14:41 | |
I think if we could do it, it would be good. It would look really good. | 0:14:44 | 0:14:48 | |
We could try. It's a scary prospect. | 0:14:48 | 0:14:51 | |
I think it would just look so good because they were | 0:14:51 | 0:14:53 | |
so simple, they look really simple but they're not. They look really pretty. | 0:14:53 | 0:14:57 | |
They look pretty and we are trying to go for elegant afternoon tea. It'd be so perfect. | 0:14:57 | 0:15:01 | |
Make a big bulb. | 0:15:01 | 0:15:04 | |
After being shown how to add the finishing touches to the | 0:15:04 | 0:15:07 | |
macaroons, Adam and Davina finally get to sample their handiwork. | 0:15:07 | 0:15:12 | |
They're good. | 0:15:15 | 0:15:17 | |
The seductive charm of high end patisserie may be tempting | 0:15:17 | 0:15:20 | |
but the teams need to consider whether it's achievable. | 0:15:20 | 0:15:23 | |
The ideas we can take from it, but I don't think... | 0:15:23 | 0:15:26 | |
Some of the actual practical things we can't replicate, | 0:15:26 | 0:15:29 | |
unless we get a trained pastry chef! | 0:15:29 | 0:15:32 | |
The food team take over the school kitchens to make | 0:15:40 | 0:15:43 | |
a start on some simple Scottish recipes. | 0:15:43 | 0:15:46 | |
But even the basics are proving troublesome. | 0:15:46 | 0:15:49 | |
Maybe if you cut like... Think the split is supposed to | 0:15:49 | 0:15:53 | |
go like... in here. Like that. I don't understand this. | 0:15:53 | 0:15:57 | |
Louise knows, that's good. Because no-one else does. | 0:15:57 | 0:16:01 | |
How's it going? Not bad. | 0:16:03 | 0:16:05 | |
It's nearly finished, I think, actually. | 0:16:05 | 0:16:07 | |
It's changing colour and it's starting to thicken up a bit more. | 0:16:07 | 0:16:10 | |
It's really bubbling, it looks like lava. Yeah. | 0:16:10 | 0:16:13 | |
It's a pretty dangerous job, this. It is cos it's molten sugar so it's... | 0:16:13 | 0:16:18 | |
Making tablet, a man's job. | 0:16:18 | 0:16:20 | |
Fi's eager to show them by adapting simple ideas, | 0:16:21 | 0:16:25 | |
there's an opportunity to turn a profit. | 0:16:25 | 0:16:27 | |
Tablet may not be in the same league as French macaroons | 0:16:29 | 0:16:32 | |
but in Scotland, it's a guaranteed crowd-pleaser. | 0:16:32 | 0:16:35 | |
Mm, that is absolutely beautiful. Thanks. It just melts in your mouth. | 0:16:38 | 0:16:41 | |
Yeah, thank you. Very well done, excellent. | 0:16:41 | 0:16:44 | |
Thank you very much, Ewan. | 0:16:44 | 0:16:46 | |
So far, so good. | 0:16:46 | 0:16:49 | |
Following Linda's advice, | 0:16:49 | 0:16:50 | |
they've come up with lots of ideas to justify the ?8.00 ticket price. | 0:16:50 | 0:16:54 | |
They're making home-made lemonade from scratch | 0:16:56 | 0:16:58 | |
and sourcing specialist cheese from a local supplier. | 0:16:58 | 0:17:03 | |
So this is our cheese room where we keep all our hard cheeses | 0:17:03 | 0:17:07 | |
and what we obviously need to do is work out what cheese is going | 0:17:07 | 0:17:10 | |
to be right for your afternoon tea. | 0:17:10 | 0:17:12 | |
This one is about ?14 a kilo. | 0:17:12 | 0:17:17 | |
I really like that one. | 0:17:17 | 0:17:19 | |
Meanwhile, Fi's busy smoking at the back of the school. | 0:17:21 | 0:17:25 | |
I got you a fish. Oh. | 0:17:25 | 0:17:26 | |
Did you catch it yourself? Yes, we did. Gone fishing. | 0:17:26 | 0:17:31 | |
I'd love to see that. OK, let's have a look at what you've caught. | 0:17:31 | 0:17:36 | |
It's got eyes and everything, it's really creepy. | 0:17:37 | 0:17:41 | |
You should hold it, it feels really weird. I'm not touching that. | 0:17:41 | 0:17:43 | |
Adam, go on. How do you normally eat fish, Adam? I don't eat fish. | 0:17:43 | 0:17:47 | |
You don't eat fish? No. Not fish and chips? Not really. | 0:17:47 | 0:17:51 | |
Fish fingers? | 0:17:51 | 0:17:52 | |
Fi's hoping to perform a small miracle - | 0:17:52 | 0:17:55 | |
to change Adam's view on eating fish as well as creating enough | 0:17:55 | 0:17:58 | |
food to feed 100 people by smoking just three trout. | 0:17:58 | 0:18:02 | |
Smoking fish is a great way of getting maximum | 0:18:03 | 0:18:06 | |
value for money from the fish because it gives it a really amazing | 0:18:06 | 0:18:10 | |
flavour and so a little goes a long way. | 0:18:10 | 0:18:13 | |
We should name them. No. He's Nemo. | 0:18:13 | 0:18:17 | |
Nemo. Did you just call it Nemo? Yeah. | 0:18:17 | 0:18:20 | |
Call him Benjy. Awww. | 0:18:20 | 0:18:22 | |
Nathan. | 0:18:22 | 0:18:23 | |
Nathan! Nemo, Benjy and Nathan, | 0:18:23 | 0:18:28 | |
the trout boy band. Smoking. | 0:18:28 | 0:18:31 | |
So, we're just getting a nice, tight seal under there | 0:18:31 | 0:18:34 | |
so they're getting the flavour of the smoke | 0:18:34 | 0:18:36 | |
but they're being cooked in this kind of steamy heat of the parcel | 0:18:36 | 0:18:40 | |
so it couldn't be a healthier way of cooking fish, actually. | 0:18:40 | 0:18:44 | |
Listen, don't be late for class cos I will get a row. | 0:18:44 | 0:18:48 | |
I will stay the lonely fool on the hill guarding the fish. | 0:18:48 | 0:18:51 | |
Business expert Hamish Taylor has run several multimillion pound | 0:18:55 | 0:18:59 | |
companies and he's agreed to advise the sixth-years on Team Canteen. | 0:18:59 | 0:19:03 | |
He knows that creating the best product is important | 0:19:03 | 0:19:06 | |
but you also have to know how to market it. | 0:19:06 | 0:19:09 | |
In any business, of course, it's not just how good your product is, it's | 0:19:09 | 0:19:12 | |
how good the customer thinks your product is and the communications | 0:19:12 | 0:19:15 | |
part of Team Canteen is going to be critical to them in succeeding. | 0:19:15 | 0:19:19 | |
Hamish calls a meeting with the communications team. | 0:19:20 | 0:19:23 | |
Take the customer promise and just think to yourselves how could | 0:19:25 | 0:19:28 | |
we get that message across, first of all, | 0:19:28 | 0:19:31 | |
and then secondly, what else could we do that would help communicate that? | 0:19:31 | 0:19:34 | |
Because communication isn't just about what you say, | 0:19:34 | 0:19:37 | |
it's also about what you do. | 0:19:37 | 0:19:38 | |
We need to know exactly what we're going to sell to them | 0:19:38 | 0:19:40 | |
and even like pictures and stuff to try | 0:19:40 | 0:19:42 | |
and make a campaign around cos we don't have much as of just now. | 0:19:42 | 0:19:46 | |
How we advertise this is really important | 0:19:46 | 0:19:48 | |
and obviously a lot of people are going to have thoughts about it | 0:19:48 | 0:19:51 | |
but, you know, at the end of the day, it's your job. | 0:19:51 | 0:19:54 | |
Yeah, we're never going to get something that everyone agrees on. Yeah. | 0:19:54 | 0:19:57 | |
Manager Stuart wants to check up on the new business cards | 0:20:01 | 0:20:04 | |
that the comms team have come up with. | 0:20:04 | 0:20:07 | |
Right, have we got the design? We do. What have you got on the actual card? | 0:20:07 | 0:20:11 | |
Eh, Teen Canteen like that and then 25th March, | 0:20:11 | 0:20:14 | |
tackle takeaways on the back. | 0:20:14 | 0:20:16 | |
That's the back? | 0:20:17 | 0:20:19 | |
Right, OK, I need to run just now | 0:20:22 | 0:20:24 | |
but we'll chat more about this maybe at lunchtime when I get a minute. | 0:20:24 | 0:20:27 | |
Right, bye. | 0:20:27 | 0:20:28 | |
They've created a new company slogan without discussing it with anyone. | 0:20:28 | 0:20:33 | |
"Tackle the Takeaways" may be catchy | 0:20:33 | 0:20:34 | |
but it's totally different from the idea they've already agreed on. | 0:20:34 | 0:20:38 | |
The communications team have come up with this phrase | 0:20:40 | 0:20:44 | |
"Tackle the Takeaways" and there are divided opinions on it | 0:20:44 | 0:20:50 | |
because some people think it sounds a bit like social activism. | 0:20:50 | 0:20:53 | |
It's a bit aggressive. | 0:20:53 | 0:20:54 | |
Our customer promise is a guilt-free night off for Mum. | 0:20:54 | 0:20:57 | |
Coming from me as an aggressive person, that's aggressive. | 0:20:57 | 0:21:00 | |
They were very, very keen to defend it. | 0:21:00 | 0:21:03 | |
I think the best you can say for it is that it's good alliteration | 0:21:03 | 0:21:07 | |
but aside from that, I mean, it's just...it's so aggressive. | 0:21:07 | 0:21:12 | |
They've obviously spent time and effort on it | 0:21:13 | 0:21:16 | |
and to change it at the last minute but that's the thing, | 0:21:16 | 0:21:18 | |
you have to change things at the last minute. | 0:21:18 | 0:21:21 | |
What we probably need to do is just work out | 0:21:21 | 0:21:23 | |
whether or not we can divert them from this just now, | 0:21:23 | 0:21:26 | |
whether it's not too late or if this is just you guys thinking this | 0:21:26 | 0:21:31 | |
and not the whole team... | 0:21:31 | 0:21:33 | |
I don't think anyone from management ever stopped and said, "By the way, | 0:21:33 | 0:21:36 | |
"management came up with this, you need to run with that." | 0:21:36 | 0:21:39 | |
So, somebody needs to sit down and talk to them. | 0:21:39 | 0:21:42 | |
I think that with the communications team, | 0:21:42 | 0:21:44 | |
there has been a bit of a breakdown in communication. | 0:21:44 | 0:21:48 | |
Ironically. Ironically enough, I know. | 0:21:48 | 0:21:50 | |
There are always going to be issues | 0:21:50 | 0:21:52 | |
if you can't get different bits of the business talking | 0:21:52 | 0:21:54 | |
to each other clearly and effectively, | 0:21:54 | 0:21:57 | |
and I've often had issues where somebody's making really good | 0:21:57 | 0:22:00 | |
decisions for an operations efficiency point of view | 0:22:00 | 0:22:03 | |
but the outcome wasn't great for customers and | 0:22:03 | 0:22:06 | |
unless the two teams are talking to each other properly, you will fail. | 0:22:06 | 0:22:10 | |
One thing that is going well is the building of Teen Canteen itself. | 0:22:15 | 0:22:19 | |
Designer Ursula Cleary talks Heather and Eve through the layout. | 0:22:25 | 0:22:29 | |
Well, this would be where your serving hatch would be... | 0:22:29 | 0:22:32 | |
Yeah, it looks really cool. ..so this would all be open | 0:22:32 | 0:22:36 | |
to your customers coming up. | 0:22:36 | 0:22:38 | |
Yeah, it looks really good. | 0:22:38 | 0:22:40 | |
It's a lot easier to imagine now that it's all up. | 0:22:40 | 0:22:42 | |
Like, you can kind of envision it more. | 0:22:42 | 0:22:45 | |
Uh-huh. Yes. | 0:22:45 | 0:22:47 | |
I think people are quite excited as well, | 0:22:47 | 0:22:49 | |
like, walking in school this morning, they were like, | 0:22:49 | 0:22:51 | |
"Wow, what's that?" So hopefully it'll have an impact once it's | 0:22:51 | 0:22:54 | |
more colourful and stuff as well, so that was quite encouraging. | 0:22:54 | 0:22:58 | |
This is just kind of a quick impression that | 0:22:58 | 0:23:00 | |
I did from the outside. | 0:23:00 | 0:23:03 | |
And it's not going to be as blocky or as colourful, probably, as that, | 0:23:03 | 0:23:06 | |
but this cube, if you look at it on the plan, it extends out | 0:23:06 | 0:23:11 | |
so it gives us a bit more coming out that way. | 0:23:11 | 0:23:14 | |
How long do you think it will take before the whole structure is up | 0:23:14 | 0:23:17 | |
and putting our...? The cladding and everything? | 0:23:17 | 0:23:21 | |
That's going to be at least three or four days anyway, really. OK. | 0:23:21 | 0:23:24 | |
As long as it's finished by Monday. | 0:23:24 | 0:23:27 | |
Yes. I shall endeavour. | 0:23:27 | 0:23:30 | |
With so much going on, Fi's called a meeting to focus attention | 0:23:32 | 0:23:35 | |
back on to the afternoon tea. | 0:23:35 | 0:23:37 | |
In terms of the event itself, we've got food, we've got staff, | 0:23:37 | 0:23:43 | |
right, that's the core. | 0:23:43 | 0:23:45 | |
What else is happening? | 0:23:45 | 0:23:47 | |
Erm, I think we've got vintage teapots | 0:23:47 | 0:23:48 | |
and we're making up cake stands which we can then sell on cos it | 0:23:48 | 0:23:53 | |
only costs about ?3 to make a cake stand which is the same | 0:23:53 | 0:23:55 | |
cost it would be to hire one | 0:23:55 | 0:23:57 | |
and the plan being that we're going to then have some opportunity | 0:23:57 | 0:24:00 | |
to sell them on cos cake stands go for like ?10, ?15 each. | 0:24:00 | 0:24:03 | |
That's quite a good profit margin. | 0:24:03 | 0:24:05 | |
But there's concern that some of the basics have been overlooked. | 0:24:05 | 0:24:08 | |
Have you found cafetieres yet cos that...? No. | 0:24:08 | 0:24:11 | |
Cos that means different coffee we have to buy. | 0:24:11 | 0:24:14 | |
We've got kind of everything but cafetieres. | 0:24:14 | 0:24:16 | |
So we have to buy instant coffee now and not actual coffee. I've got one. | 0:24:16 | 0:24:19 | |
Yeah, does anyone have cafetieres at home? | 0:24:19 | 0:24:21 | |
You couldn't find cafetieres anywhere? | 0:24:21 | 0:24:24 | |
I say we just use instant coffee. | 0:24:24 | 0:24:26 | |
We shouldn't have offered coffee, that was a big mistake. | 0:24:26 | 0:24:29 | |
But you can't just offer tea. | 0:24:29 | 0:24:30 | |
Hands up who has a cafetiere at home that they think their parents | 0:24:30 | 0:24:33 | |
won't mind us borrowing? | 0:24:33 | 0:24:35 | |
Are cafetieres that thing with a plunger? Yeah. | 0:24:35 | 0:24:38 | |
Oh, we have got one. I never knew what they were. | 0:24:38 | 0:24:42 | |
You could have told me. | 0:24:42 | 0:24:43 | |
OK, so, guys, can everyone ask their parents tonight? | 0:24:43 | 0:24:46 | |
If you guys bring ground coffee, | 0:24:46 | 0:24:47 | |
everyone else bring in cafetieres tomorrow at some time and label them. | 0:24:47 | 0:24:51 | |
So we've basically got all the crockery sorted. | 0:24:51 | 0:24:53 | |
Teapots, we're hiring, cake stands, we're looking to make | 0:24:53 | 0:24:56 | |
and sell on and just bring in cafetieres. | 0:24:56 | 0:24:58 | |
SCHOOL BELL RINGS | 0:24:58 | 0:25:00 | |
The girls get to work on the cake stands, | 0:25:10 | 0:25:12 | |
using cheap vintage plates from a charity shop. | 0:25:12 | 0:25:15 | |
Use a fine felt tip pen... | 0:25:16 | 0:25:19 | |
to mark the centre. | 0:25:19 | 0:25:21 | |
But Mr Turnbull, the school technician, has some bad news. | 0:25:21 | 0:25:25 | |
It's impossible to drill, | 0:25:25 | 0:25:27 | |
so we'll have to find another way of doing it. | 0:25:27 | 0:25:29 | |
We've got 40 to do, 40 plates, | 0:25:30 | 0:25:32 | |
to make 20 cake stands. | 0:25:32 | 0:25:34 | |
I don't know how you're going to do it if you've got 40 to do today, | 0:25:34 | 0:25:37 | |
because, as I say, I took an hour to do a 2mm hole, | 0:25:37 | 0:25:41 | |
and you've got 40 to do. That's taking you a long, long while. | 0:25:41 | 0:25:46 | |
OK, this is a challenge. That's fine. | 0:25:46 | 0:25:49 | |
What are we going to do if we don't get it done? | 0:25:49 | 0:25:51 | |
That's the only thing we have to consider. | 0:25:51 | 0:25:54 | |
I don't really want to think about if we don't do it. | 0:25:54 | 0:25:57 | |
Maybe we should, | 0:25:57 | 0:25:59 | |
because we've not got a lot of time to come up with another plan. | 0:25:59 | 0:26:02 | |
We're on step one. | 0:26:02 | 0:26:03 | |
There are four steps, | 0:26:05 | 0:26:08 | |
and look how long step four is. | 0:26:08 | 0:26:09 | |
Time to resort to emergency measures. | 0:26:12 | 0:26:14 | |
DAD: Hello, we're just talking about you. Hi, Dad, it's Hannah. | 0:26:15 | 0:26:18 | |
I was just phoning - can you please come and help us | 0:26:18 | 0:26:21 | |
with these cake stands? | 0:26:21 | 0:26:22 | |
OK, I'll come down just now, OK? Are you coming to bail us out again? | 0:26:22 | 0:26:26 | |
Thanks, Dad. | 0:26:26 | 0:26:27 | |
Bye, see you soon. | 0:26:27 | 0:26:29 | |
Help! | 0:26:30 | 0:26:32 | |
Hello, how are you? Hi, not too bad at all, love. | 0:26:32 | 0:26:35 | |
Is that..? What's that? My lunch. Your lunch, brilliant, thank you. | 0:26:35 | 0:26:38 | |
Hannah's dad cracks it - the trick is to keep the plate cool. | 0:26:39 | 0:26:43 | |
"Just keep working", is that what you're about to say? No! | 0:26:45 | 0:26:48 | |
Yeah, "Just keep working." Smile! | 0:26:48 | 0:26:50 | |
Hannah's dad gets to work. | 0:26:52 | 0:26:53 | |
Guys, look. | 0:26:56 | 0:26:58 | |
We've got one! | 0:26:59 | 0:27:00 | |
I love the colours. It's really cute. | 0:27:00 | 0:27:02 | |
Are we selling the other ones? Yeah. We're going to sell 20 for a tenner. | 0:27:03 | 0:27:07 | |
The cost of each is going to be about ?3, ?4, | 0:27:07 | 0:27:11 | |
so we're going to basically double our money. | 0:27:11 | 0:27:13 | |
While Hannah's dad is busy building | 0:27:14 | 0:27:16 | |
the rest of the cake stands, | 0:27:16 | 0:27:18 | |
Davina's managed to make enough macaroons to fill them all. | 0:27:18 | 0:27:21 | |
One, two, three, four, five, six, seven... 61. | 0:27:21 | 0:27:24 | |
261 plus 60, so... | 0:27:24 | 0:27:27 | |
Yes! We did it! Is it 300? | 0:27:28 | 0:27:31 | |
There's 300! Yay! | 0:27:31 | 0:27:32 | |
But there's still conflict in the boardroom. | 0:27:34 | 0:27:37 | |
Management are taking the comms team to task | 0:27:39 | 0:27:41 | |
over the wording on the business card. | 0:27:41 | 0:27:43 | |
It seems a bit aggressive. | 0:27:45 | 0:27:46 | |
That's the problem, people aren't asking us about things. | 0:27:46 | 0:27:49 | |
They're just going, "We don't like that, change it." | 0:27:49 | 0:27:51 | |
It's a little bit mean. That's not what we did! | 0:27:51 | 0:27:53 | |
That's why we called you here! | 0:27:53 | 0:27:55 | |
Obviously, if people have a problem with it, | 0:27:55 | 0:27:57 | |
they can come and discuss it with us | 0:27:57 | 0:27:58 | |
and we'll try and sort something else out. | 0:27:58 | 0:28:00 | |
Can I just say something? Any advertising that you do, | 0:28:00 | 0:28:03 | |
we need to centre it around how it's going to benefit the customer. | 0:28:03 | 0:28:07 | |
By taking on the takeaways. | 0:28:07 | 0:28:10 | |
By taking on the problems that are in society at the moment with obesity. | 0:28:10 | 0:28:13 | |
And if we're tackling McDonald's, Pizza Hut, Domino's, | 0:28:13 | 0:28:17 | |
all that, we're tackling them and making a healthy... | 0:28:17 | 0:28:20 | |
So it kind of ties in with that. | 0:28:20 | 0:28:21 | |
The real problem here is not about the tag line. | 0:28:21 | 0:28:24 | |
The real problem here is that there hasn't been any communication. | 0:28:24 | 0:28:27 | |
That's the real problem. | 0:28:27 | 0:28:28 | |
The groups are working in isolation and nothing's going to work | 0:28:28 | 0:28:31 | |
if we're working in isolation. | 0:28:31 | 0:28:32 | |
I think that's the issue, because management really know | 0:28:32 | 0:28:35 | |
what's going on with events, but because of... | 0:28:35 | 0:28:37 | |
It's our own fault. | 0:28:37 | 0:28:39 | |
We're all in one company | 0:28:39 | 0:28:40 | |
and we don't even know who's doing what, and I think that's probably... | 0:28:40 | 0:28:43 | |
Could we not maybe draw up an organisation structure? | 0:28:43 | 0:28:46 | |
I know that sounds really cheesy, but it would help, | 0:28:46 | 0:28:49 | |
because if you were like, | 0:28:49 | 0:28:50 | |
"Oh, I need to speak to somebody about this", | 0:28:50 | 0:28:52 | |
you could look at it and be like, | 0:28:52 | 0:28:53 | |
"Oh, that person is going to know." That actually sounds like an idea. | 0:28:53 | 0:28:56 | |
To sum up... | 0:28:57 | 0:28:59 | |
..bad communication, so we need to have you guys in management meetings | 0:29:00 | 0:29:04 | |
and events meetings or something along those lines. | 0:29:04 | 0:29:07 | |
We need to look at getting you guys | 0:29:07 | 0:29:10 | |
more in, like, in the whole circle, more involved. | 0:29:10 | 0:29:14 | |
And then have us at some of your meetings as well. | 0:29:16 | 0:29:19 | |
Or just more communication. | 0:29:19 | 0:29:20 | |
Everyone... I'm not going to say "happy", but everyone... | 0:29:20 | 0:29:23 | |
The wrong word. | 0:29:23 | 0:29:25 | |
I think we're OK. ..less cheesed off than previously? | 0:29:25 | 0:29:28 | |
Over in the canteen, the cake stands are made and the menus are agreed. | 0:29:31 | 0:29:35 | |
They've even landed a spot in the local newspaper. | 0:29:35 | 0:29:39 | |
Right, guys, that's lovely. All this way, all this way. | 0:29:39 | 0:29:42 | |
For the afternoon tea to succeed as a fundraiser, | 0:29:42 | 0:29:45 | |
they'll need to treble their investment of ?300. | 0:29:45 | 0:29:49 | |
Only then will they have enough money to launch their business. | 0:29:49 | 0:29:52 | |
If this goes badly... | 0:29:52 | 0:29:53 | |
That's it, cos we have no money for the actual canteen thing. | 0:29:53 | 0:29:57 | |
But if we do it well, then it's... | 0:29:57 | 0:30:00 | |
If the quality of the food's good, | 0:30:00 | 0:30:01 | |
they'll expect that in our meals, you know? | 0:30:01 | 0:30:03 | |
Yeah, and if the service is good. Definitely. | 0:30:03 | 0:30:08 | |
It is a big gamble. | 0:30:08 | 0:30:10 | |
We've literally gambled everything we've got. | 0:30:10 | 0:30:12 | |
Nine o'clock, Sunday morning, the day of the afternoon tea, | 0:30:17 | 0:30:21 | |
and the empty school canteen comes to life. | 0:30:21 | 0:30:23 | |
So, tablet needs to be portioned up, | 0:30:25 | 0:30:26 | |
brownies need to be portioned up, scones need to be done, | 0:30:26 | 0:30:30 | |
cream needs to be whipped, macaroon filling needs to be done, | 0:30:30 | 0:30:34 | |
trout needs to be flaked, the cheese needs to be prepared. | 0:30:34 | 0:30:39 | |
There's a big old list. | 0:30:39 | 0:30:41 | |
On your marks, get set... Two hours to go. | 0:30:41 | 0:30:43 | |
That's your butter, there. | 0:30:43 | 0:30:44 | |
The novice cooks have a mountain to climb. | 0:30:44 | 0:30:46 | |
Sophie has a lot on her plate. | 0:30:48 | 0:30:50 | |
I've got about 100 left to do just now. | 0:30:50 | 0:30:53 | |
So hopefully someone will bring back enough chocolate to do all of them, | 0:30:53 | 0:30:56 | |
and then we need to fill them all when we get there with cream, | 0:30:56 | 0:30:59 | |
which could take a while. | 0:30:59 | 0:31:01 | |
Adam faces his nemesis. | 0:31:02 | 0:31:03 | |
I don't like this. It's minging - look at it. | 0:31:03 | 0:31:08 | |
It's because it's Benjy you're touching. It isn't Benjy. | 0:31:08 | 0:31:11 | |
Benjy's gone. Benjy's there. I think this is Nemo or Nathan. | 0:31:11 | 0:31:15 | |
You can't die if you eat fish bone. | 0:31:18 | 0:31:19 | |
Nothing bad happens, does it? | 0:31:21 | 0:31:24 | |
And Eve dresses for action. | 0:31:24 | 0:31:26 | |
Is that it? | 0:31:26 | 0:31:27 | |
It looks good. | 0:31:28 | 0:31:30 | |
Yeah, if you the term "good" loosely. | 0:31:30 | 0:31:32 | |
Well, it's a black hat on your head, it's fine. | 0:31:32 | 0:31:35 | |
I feel very French. | 0:31:35 | 0:31:36 | |
Tension mounts. | 0:31:39 | 0:31:40 | |
No, Adam, it's cooking already. Just keep mixing it. | 0:31:40 | 0:31:44 | |
I'm mixing it, but it's cooking. I'll do it. It's cooking. | 0:31:44 | 0:31:47 | |
No, cos, Adam, if you do that, we'll have scrambled eggs! | 0:31:47 | 0:31:49 | |
We won't have scrambled eggs. Yes, we will. Stop it. | 0:31:49 | 0:31:52 | |
We won't, it's fine. Adam, I'm going to hurt you! | 0:31:52 | 0:31:55 | |
Manager Bavia is aware of the pressure they're all under. | 0:31:56 | 0:32:00 | |
Everyone's really stressed | 0:32:00 | 0:32:02 | |
and there's a lot of things that we haven't done yet that we still | 0:32:02 | 0:32:06 | |
have to do, and I don't know how we're going to get it done. | 0:32:06 | 0:32:10 | |
Fi is feeling the strain. | 0:32:12 | 0:32:13 | |
Mm-hm... I'm a little bit nervous, to be honest. | 0:32:15 | 0:32:19 | |
Um, well, we've made progress up here, | 0:32:19 | 0:32:22 | |
but now it's all got to unfold down there, | 0:32:22 | 0:32:25 | |
and I'm leaving a lot of things to the last minute cos | 0:32:25 | 0:32:27 | |
I don't believe in pre-made sandwiches and stuff like that. | 0:32:27 | 0:32:30 | |
There's no point in putting out rubbish, so... | 0:32:31 | 0:32:37 | |
this is coming up to the crest of the storm. | 0:32:37 | 0:32:41 | |
To avoid any extra charges, | 0:32:45 | 0:32:47 | |
they've left it to the last minute to get into the Burgh Halls. | 0:32:47 | 0:32:51 | |
Right, you put the boards out where people will see them. | 0:32:51 | 0:32:54 | |
They've 100 places to set in just 30 minutes. | 0:32:56 | 0:32:59 | |
Just put them all out and see how they look. | 0:32:59 | 0:33:01 | |
And it's no easier in the kitchen. | 0:33:03 | 0:33:06 | |
We've got half an hour to go and there's no sandwiches made at all. | 0:33:06 | 0:33:09 | |
Do we have milk? We need milk. I don't think so. | 0:33:09 | 0:33:11 | |
Time for Bavia to step up. | 0:33:11 | 0:33:13 | |
You need milk right now. Do you have tea and coffee? Yes. | 0:33:13 | 0:33:17 | |
When does it start? Half an hour. | 0:33:17 | 0:33:21 | |
Has anyone seen the church? | 0:33:21 | 0:33:23 | |
All the church are coming out right now. Oh, my... | 0:33:23 | 0:33:26 | |
Right, you go get the church people. Go. | 0:33:26 | 0:33:27 | |
What do you mean, "Get the church people"? Just go. | 0:33:27 | 0:33:30 | |
Tesco's is along there. I'll go to Tesco's. Yes, go to Tesco's. | 0:33:30 | 0:33:34 | |
Fi arrives in time to calm their nerves. | 0:33:38 | 0:33:40 | |
Hello, Bav. Hi, guys. All hands on deck. Fi, we need milk right now. | 0:33:40 | 0:33:46 | |
We don't have any milk. | 0:33:46 | 0:33:47 | |
You unload this. OK. Just put it... | 0:33:50 | 0:33:53 | |
No, I need it straightaway to the cafeteria. Is that downstairs? Yeah. | 0:33:53 | 0:33:58 | |
I know, but you've got a full half hour until service starts. | 0:33:58 | 0:34:01 | |
On the phone, come and give a hand. I'll take it. | 0:34:01 | 0:34:04 | |
Fi whips the team into shape. | 0:34:09 | 0:34:11 | |
No, Adam, swing round again. Concentrate on what you're doing. | 0:34:11 | 0:34:14 | |
Task at hand, Adam, OK? Right, and down. | 0:34:14 | 0:34:17 | |
Now it's time for organisation and good communication. | 0:34:19 | 0:34:22 | |
I'm not going to be nice and smiley any more. | 0:34:22 | 0:34:25 | |
We've just got to get shit done, now, OK? | 0:34:25 | 0:34:27 | |
They set up the workstations. | 0:34:28 | 0:34:31 | |
Plate up the smoked trout. | 0:34:31 | 0:34:32 | |
Bring in the milk. | 0:34:33 | 0:34:34 | |
And add the finishing touches. | 0:34:36 | 0:34:38 | |
Everything's sorted, bar one sartorial worry... | 0:34:43 | 0:34:47 | |
I'm just really stressed cos...I'm not in black, | 0:34:47 | 0:34:52 | |
and everyone else is in black and it's really freaking me out. | 0:34:52 | 0:34:55 | |
Cos it's just like the one thing that gives everyone the edge. | 0:34:55 | 0:34:59 | |
And I'm going to stick out like a sore thumb. | 0:34:59 | 0:35:02 | |
I don't really know what to do about it now. | 0:35:02 | 0:35:04 | |
Seriously, though, what am I going to do? | 0:35:05 | 0:35:07 | |
It's three o'clock. | 0:35:14 | 0:35:16 | |
The first customer arrives and the first home-made cake stand is | 0:35:16 | 0:35:19 | |
filled with macaroons, scones, chocolate eclairs and tablet. | 0:35:19 | 0:35:23 | |
As well as the smoked trout, oatcakes | 0:35:23 | 0:35:25 | |
and cheddar cheese sandwiches. | 0:35:25 | 0:35:27 | |
Everything's looking good - even Eve. | 0:35:34 | 0:35:37 | |
I've got a black top on, now. | 0:35:39 | 0:35:40 | |
All that's left is the simple task of making the coffee. | 0:35:42 | 0:35:46 | |
Do you know how to use a cafetiere? Yeah. OK. My mum has one. | 0:35:46 | 0:35:50 | |
That's supposed to be joined. You put the water in there, or the coffee. | 0:35:50 | 0:35:54 | |
Yeah, OK. Um... I think we need to... | 0:35:55 | 0:35:57 | |
THEY LAUGH | 0:35:57 | 0:35:59 | |
We could start but we don't know how to use the coffee things. | 0:36:00 | 0:36:04 | |
Michael, do you know how to use a cafetiere? One of them? Yeah. | 0:36:04 | 0:36:08 | |
You put... Oh, no. | 0:36:08 | 0:36:10 | |
Is there meant to be a filter thing? | 0:36:13 | 0:36:15 | |
There's ones on here. This goes up somehow. | 0:36:15 | 0:36:18 | |
You put it all in first and then I'm pretty sure... | 0:36:19 | 0:36:22 | |
How much coffee? | 0:36:22 | 0:36:24 | |
I don't know. Right, we'll just... We'll read the bag. | 0:36:24 | 0:36:28 | |
Oh, it's got one on the front. | 0:36:30 | 0:36:32 | |
One dessert spoon equals one cup. Are these eight cup? | 0:36:32 | 0:36:37 | |
These are eight cup. But we don't have a dessert spoon. | 0:36:38 | 0:36:42 | |
Maybe ten teaspoons. We'll go for that. | 0:36:42 | 0:36:45 | |
I've never made coffee in my life. I hope this is OK. | 0:36:45 | 0:36:48 | |
It looks really bad. | 0:36:50 | 0:36:51 | |
Half an hour after opening and there are still only two customers. | 0:36:54 | 0:36:58 | |
If the teens are to hit their target, | 0:36:59 | 0:37:01 | |
they'll need to serve at least 50 teas. | 0:37:01 | 0:37:04 | |
This is the number of people we've served. | 0:37:04 | 0:37:07 | |
That's not a good sign. | 0:37:07 | 0:37:08 | |
And it's kind of going to become a problem if it keeps happening. | 0:37:11 | 0:37:17 | |
Bavia takes control. | 0:37:17 | 0:37:19 | |
Could you go to the class and direct people this way? | 0:37:19 | 0:37:22 | |
Can I grab someone to come with me? Yeah, yeah. OK. | 0:37:22 | 0:37:24 | |
Thank you. | 0:37:24 | 0:37:25 | |
Excuse me, would you be interested in afternoon tea? | 0:37:29 | 0:37:32 | |
No, we're just home from a stag, son. We're dying to go home. OK. | 0:37:32 | 0:37:35 | |
Excuse me, would you be interested in going to an afternoon tea? | 0:37:38 | 0:37:41 | |
An afternoon what? An afternoon tea in the Burgh Halls. | 0:37:41 | 0:37:44 | |
Not today, thanks. OK, sorry. | 0:37:44 | 0:37:46 | |
Excuse me, would you be interested | 0:37:46 | 0:37:47 | |
in an afternoon tea in the Burgh Halls? | 0:37:47 | 0:37:49 | |
No, I'm going to watch the football and have a pint, sorry. All right. | 0:37:49 | 0:37:53 | |
Excuse me, would you like to go to an afternoon tea at the Burgh Halls? | 0:37:56 | 0:37:59 | |
No, thanks. | 0:37:59 | 0:38:00 | |
I just don't think we're giving them | 0:38:03 | 0:38:05 | |
the right stuff, cos they don't know what they're getting in there. | 0:38:05 | 0:38:09 | |
If we just say afternoon tea, they don't want just tea for ?8, | 0:38:09 | 0:38:12 | |
so... | 0:38:12 | 0:38:13 | |
I think it's too expensive, Anna. It's not, though. It is! It is. | 0:38:13 | 0:38:17 | |
We've had people say that at least three times down there. | 0:38:17 | 0:38:19 | |
Well, we can't lower it now. | 0:38:19 | 0:38:20 | |
If stuff's not selling, you lower the price. | 0:38:20 | 0:38:22 | |
Fraser, if they say it's too expensive... | 0:38:22 | 0:38:24 | |
We have jobs to do, so could we not have a fight and go and do them? | 0:38:24 | 0:38:28 | |
Yes. I'm not having a fight, I'm trying to tell you to be sensible. | 0:38:28 | 0:38:31 | |
It would be sensible to lower the price cos no-one is coming in. | 0:38:31 | 0:38:34 | |
More coffee. Do you want more coffee? Yeah. | 0:38:34 | 0:38:37 | |
With only 20 customers and enough food for over 100, | 0:38:37 | 0:38:40 | |
they're right to be concerned. | 0:38:40 | 0:38:42 | |
When you run in and say, "We've got to take the price down! | 0:38:44 | 0:38:48 | |
"Nobody's buying. Everybody thinks it's too expensive." | 0:38:48 | 0:38:51 | |
But then that's... I disagree. | 0:38:51 | 0:38:54 | |
So that's what they are saying. Yeah. | 0:38:54 | 0:38:56 | |
But you've got to believe that it's not. | 0:38:56 | 0:38:58 | |
Once we've said, "Come into our afternoon tea." | 0:38:58 | 0:39:00 | |
And then they look at the price, | 0:39:00 | 0:39:02 | |
they're already not wanting to come in. | 0:39:02 | 0:39:03 | |
Have you said, "That's what you're getting."? | 0:39:03 | 0:39:06 | |
But they've walked off by then. | 0:39:06 | 0:39:07 | |
I've seen the tip jars and there's ?5 notes in the tip jars, | 0:39:07 | 0:39:11 | |
because what they're getting is worth more than ?8. | 0:39:11 | 0:39:15 | |
Once they're in the door they love it. | 0:39:15 | 0:39:17 | |
That's it, you've just got to believe in what you're doing. | 0:39:18 | 0:39:22 | |
The best way to entice people in is to show them what's on offer. | 0:39:22 | 0:39:26 | |
What have you got to do? Believe and sell. Believe it, sell it. | 0:39:26 | 0:39:30 | |
Don't drop it or eat it. Love it. I won't drop it. | 0:39:30 | 0:39:33 | |
That will make them feel slightly awkward when they're mooching | 0:39:35 | 0:39:39 | |
around the cross in their black shirts and black ties, but I'm good. | 0:39:39 | 0:39:43 | |
If the customers won't come to the afternoon tea, | 0:39:45 | 0:39:47 | |
the afternoon tea must go to them. | 0:39:47 | 0:39:49 | |
There's cakes on offer. All right, then. | 0:39:49 | 0:39:51 | |
Sounds good. I love the Burgh Halls. | 0:39:51 | 0:39:53 | |
Excuse me, would you like to go to an afternoon tea at Burgh Halls? | 0:39:53 | 0:39:56 | |
It's worked. The customers flood in and the hall fills up fast. | 0:39:56 | 0:40:00 | |
To add to the pressure they have a surprise visitor, | 0:40:01 | 0:40:04 | |
their business advisor Hamish Taylor. | 0:40:04 | 0:40:07 | |
Hi there! How's it going? It's been a really good afternoon. Good. Good. | 0:40:07 | 0:40:11 | |
Well, I'm going to find out for myself now, OK? OK. So, tea for one. | 0:40:11 | 0:40:13 | |
Is that possible? Yeah, that will be ?8. | 0:40:13 | 0:40:17 | |
Hamish is here to assess the afternoon tea | 0:40:17 | 0:40:20 | |
which has been receiving some very positive reviews. | 0:40:20 | 0:40:24 | |
They've actually gone out and sourced the actual food. | 0:40:24 | 0:40:27 | |
They didn't just go to a supermarket and do it. I think very good. Yes. | 0:40:27 | 0:40:33 | |
Oh, I liked the macaroons. I did like the macaroons, yes. | 0:40:33 | 0:40:38 | |
You can tell a lot of effort's gone into producing it. | 0:40:38 | 0:40:41 | |
It's really, really nice. | 0:40:41 | 0:40:43 | |
It's certainly up to the standard of afternoon teas we've had | 0:40:43 | 0:40:46 | |
elsewhere, so it's very good. | 0:40:46 | 0:40:48 | |
I think the price is justified now, | 0:40:51 | 0:40:54 | |
because people have realised they're getting cakes, | 0:40:54 | 0:40:56 | |
but it was turning the people away at the start, | 0:40:56 | 0:40:58 | |
but we just needed to go out and show them what they were getting. | 0:40:58 | 0:41:01 | |
So far, so good. I think there are some lessons to learn. | 0:41:01 | 0:41:04 | |
Signage - could we have made it clearer outside? | 0:41:04 | 0:41:07 | |
Probably guiding people up through the building a bit more. | 0:41:07 | 0:41:09 | |
I think inside here there's more we could've done if we wanted | 0:41:09 | 0:41:12 | |
to create a real theme, and I think that's the thing | 0:41:12 | 0:41:14 | |
around the customer promises when we get to it with them. | 0:41:14 | 0:41:17 | |
If this really is about Mum's night off, | 0:41:17 | 0:41:19 | |
or whatever they finalise as their customer promise, then | 0:41:19 | 0:41:22 | |
we need to make sure we put that theme through absolutely everything. | 0:41:22 | 0:41:26 | |
With last orders in, it's time to take stock. | 0:41:26 | 0:41:29 | |
MUSIC: "It's A Good Thing" by Vitamin A | 0:41:31 | 0:41:35 | |
A month ago, thinking it's just a bunch of random people, and now, | 0:41:38 | 0:41:42 | |
it actually feels like a team. | 0:41:42 | 0:41:45 | |
And the fact they're all paying ?8 for our cakes | 0:41:45 | 0:41:48 | |
and sandwiches and everything... | 0:41:48 | 0:41:51 | |
It just feels really good. | 0:41:51 | 0:41:52 | |
Yeah. I've got confidence now. More confidence than I had before. | 0:41:52 | 0:41:56 | |
In everyone. | 0:41:56 | 0:41:58 | |
I feel a lot more enthusiastic about Teen Canteen | 0:41:58 | 0:42:00 | |
now that we've done this, because I really want to... | 0:42:00 | 0:42:02 | |
Now we've put all this effort into the fundraising, | 0:42:02 | 0:42:05 | |
I want to actually do the final thing | 0:42:05 | 0:42:08 | |
and see how much money we can make out of that. | 0:42:08 | 0:42:10 | |
As long as it's underneath, we're all good. | 0:42:10 | 0:42:12 | |
I don't know if it leaks, and if it does leak, it leaks onto my skirt. | 0:42:12 | 0:42:16 | |
If you're not busy at the moment, can one of you help me | 0:42:16 | 0:42:18 | |
clear everything from upstairs, cos there's a lot. | 0:42:18 | 0:42:21 | |
You did a good job today, OK. | 0:42:21 | 0:42:23 | |
You can stand up and help. So, everyone just be happy, OK. | 0:42:23 | 0:42:26 | |
Fraser, you're sitting in a corner eating food. | 0:42:26 | 0:42:29 | |
I've tried to keep everyone happy. | 0:42:30 | 0:42:33 | |
Hey, no... Every time I came down I was like, "What's going on?" | 0:42:33 | 0:42:37 | |
And then, "Eurgh! Eurgh! We need to get this done. | 0:42:37 | 0:42:40 | |
"We need to get this done. They've no' got enough cakes..." | 0:42:40 | 0:42:42 | |
"OK, calm down. Think about what you're doing | 0:42:42 | 0:42:45 | |
"And get the cakes ready, | 0:42:45 | 0:42:46 | |
"or think about what you're doing and pour some tea." | 0:42:46 | 0:42:48 | |
"You don't need to shout at everyone." | 0:42:48 | 0:42:51 | |
So you said, "I want two cake stands | 0:42:51 | 0:42:52 | |
"but I'm not really sure how many people they're for." | 0:42:52 | 0:42:55 | |
Can they have labels? No, they can't. | 0:42:55 | 0:42:57 | |
They've done it. | 0:42:57 | 0:42:59 | |
Hey, everyone, let's start singing a song, right? | 0:42:59 | 0:43:01 | |
GIRLS: # That we were for ever, ever | 0:43:01 | 0:43:04 | |
# And I used to say | 0:43:04 | 0:43:06 | |
# "Never say never..." # | 0:43:06 | 0:43:09 | |
Oh, so he calls me up and he's like, "I still love you." | 0:43:09 | 0:43:11 | |
And I'm like, "This is exhausting, you know? | 0:43:11 | 0:43:14 | |
GIRLS: "We're never getting back together. | 0:43:14 | 0:43:16 | |
"Like ever." No. | 0:43:16 | 0:43:18 | |
# We are never, ever, ever | 0:43:20 | 0:43:22 | |
# Getting back together | 0:43:22 | 0:43:23 | |
# We are never, ever, ever | 0:43:23 | 0:43:27 | |
# Getting back together... # | 0:43:27 | 0:43:29 | |
They invested every penny of their ?300 on the tea service. | 0:43:29 | 0:43:33 | |
They need a return of at least three times that to open | 0:43:33 | 0:43:36 | |
Teen Canteen. | 0:43:36 | 0:43:37 | |
ALL: Whoo! | 0:43:37 | 0:43:38 | |
Guys, I've counted up the money. | 0:43:38 | 0:43:41 | |
If we sell the rest of the cake stands, we'll make over ?1,000. | 0:43:41 | 0:43:44 | |
THEY WHOOP AND CHEER | 0:43:44 | 0:43:45 | |
HE ROARS | 0:43:45 | 0:43:48 | |
Yay. Hands in the middle. Everyone, come on. Just do it. | 0:43:48 | 0:43:51 | |
ALL: Go Teen Canteen. | 0:43:51 | 0:43:54 | |
THEY WHOOP | 0:43:54 | 0:43:55 | |
All-in-all, it's a triumph. | 0:43:55 | 0:43:57 | |
Right, OK, let's keep tidying. | 0:43:57 | 0:44:00 | |
Monday morning, and it's back to class. | 0:44:04 | 0:44:06 | |
Headteacher Mr MacKenzie reflects on their efforts. | 0:44:12 | 0:44:16 | |
It looks like a really good article, | 0:44:17 | 0:44:19 | |
lots of good publicity there for the project. | 0:44:19 | 0:44:22 | |
The big question is how well they planned it. | 0:44:22 | 0:44:24 | |
I know they got off with it, if I can put it that way? | 0:44:24 | 0:44:27 | |
But I've often said, | 0:44:27 | 0:44:29 | |
if there was an exam in procrastination in this school, | 0:44:29 | 0:44:31 | |
they'd all get As and they've got to learn to plan things better. | 0:44:31 | 0:44:35 | |
But a good result and great publicity for the project. | 0:44:35 | 0:44:38 | |
Hamish Taylor thinks the afternoon tea | 0:44:40 | 0:44:42 | |
was an important learning experience for the teams. | 0:44:42 | 0:44:45 | |
Three big lessons they learnt. | 0:44:45 | 0:44:47 | |
One about teamwork and communication. | 0:44:47 | 0:44:49 | |
One about advertising and marketing, | 0:44:49 | 0:44:53 | |
and one about how | 0:44:53 | 0:44:54 | |
you really bring a concept to life in more than just food on the plate. | 0:44:54 | 0:44:58 | |
Hamish discusses his concerns with the communications team. | 0:44:58 | 0:45:01 | |
You had an event on Sunday, so have you got the names | 0:45:01 | 0:45:04 | |
and addresses of all the people who came along on Sunday? | 0:45:04 | 0:45:06 | |
No? 80 people came along, all fans of Teen Canteen, | 0:45:07 | 0:45:11 | |
who are all coming along to support it, | 0:45:11 | 0:45:13 | |
potential customers of yours in three or four weeks. | 0:45:13 | 0:45:15 | |
We did have sort of a few ideas in place | 0:45:15 | 0:45:17 | |
that we weren't really then allowed to... | 0:45:17 | 0:45:19 | |
..put them out because, apparently, we didn't want to seem too pushy. | 0:45:19 | 0:45:22 | |
For goodness' sake. | 0:45:22 | 0:45:23 | |
I didn't agree. These are potential customers. | 0:45:23 | 0:45:25 | |
You don't want to be pushy?! | 0:45:25 | 0:45:27 | |
You don't want to be annoying to people, | 0:45:27 | 0:45:28 | |
but you have a captive audience sitting there having afternoon tea | 0:45:28 | 0:45:31 | |
under a title of something called | 0:45:31 | 0:45:33 | |
"this is all about raising funds for Teen Canteen"! | 0:45:33 | 0:45:35 | |
For goodness' sake tell them what Teen Canteen is! | 0:45:35 | 0:45:37 | |
For you guys, your attention should be focused on the end goal, | 0:45:37 | 0:45:40 | |
because you'll get some people who'll get caught up on | 0:45:40 | 0:45:42 | |
the intricacies of the food or whatever, which is really nice | 0:45:42 | 0:45:45 | |
and really good, but what you've got to do is sell tickets or sell meals. | 0:45:45 | 0:45:49 | |
So keep your eye on the end goal, not the process. | 0:45:49 | 0:45:53 | |
To help them develop their strategy for Teen Canteen, | 0:46:03 | 0:46:06 | |
Hamish takes the comms team to Edinburgh, | 0:46:06 | 0:46:08 | |
to meet one of Scotland's leading advertising companies. | 0:46:08 | 0:46:12 | |
The Leith Agency is renowned for its dynamic campaigns. | 0:46:12 | 0:46:17 | |
These guys are the experts in their field | 0:46:17 | 0:46:19 | |
when it comes to communicating your message. | 0:46:19 | 0:46:21 | |
Clearly that's a big challenge for us, yeah? | 0:46:21 | 0:46:23 | |
The first thing to think about is who is your target market | 0:46:23 | 0:46:26 | |
and what the message is you are trying to get across. | 0:46:26 | 0:46:28 | |
Remember, the measure of a good advert is | 0:46:28 | 0:46:30 | |
whether or not it communicates your message to your audience effectively. | 0:46:30 | 0:46:34 | |
If it can be entertaining and humorous, fantastic, | 0:46:34 | 0:46:37 | |
but don't let that get in the way. | 0:46:37 | 0:46:38 | |
Your key job is to get the message across. | 0:46:38 | 0:46:41 | |
The Leith Agency is headed up by creative director Gerry Farrell. | 0:46:49 | 0:46:53 | |
We've got a week until we're launching. A week?! Yeah. | 0:46:53 | 0:46:57 | |
A week. A week? Yes. | 0:46:57 | 0:46:59 | |
Are you serious? No. Um, yes. | 0:46:59 | 0:47:02 | |
OK. Come along here, guys. | 0:47:03 | 0:47:05 | |
Gerry takes the teams to the company's think-tank - | 0:47:05 | 0:47:09 | |
a barge moored by their office. | 0:47:09 | 0:47:11 | |
Here, they are introduced to three of his top team. | 0:47:11 | 0:47:15 | |
Ladies and gentlemen, boys and girls, please welcome, | 0:47:15 | 0:47:18 | |
Gareth... | 0:47:18 | 0:47:19 | |
Fletch and Phil. | 0:47:19 | 0:47:21 | |
In you come, guys. How are you doing? | 0:47:23 | 0:47:25 | |
How are you doing, guys? Right. | 0:47:25 | 0:47:27 | |
The teens split into groups | 0:47:27 | 0:47:29 | |
and start to work on publicity ideas with their new mentors. | 0:47:29 | 0:47:33 | |
You could maybe do some guerrilla stuff. | 0:47:33 | 0:47:34 | |
Do you know what I mean? You can get quite cheeky. | 0:47:34 | 0:47:37 | |
Not sort of arrested but, I mean, I've been close to it a few times. | 0:47:37 | 0:47:39 | |
I want to need to know as much as I possibly can about what you do. | 0:47:39 | 0:47:43 | |
So, you haven't got loads of money, have you, | 0:47:43 | 0:47:45 | |
tucked down the back pocket? BOTH: No. | 0:47:45 | 0:47:47 | |
It's all about publicity, it's not really advertising. | 0:47:47 | 0:47:51 | |
It's about publicity. Yes. | 0:47:51 | 0:47:52 | |
You need to make as much noise as you possibly can, | 0:47:52 | 0:47:55 | |
because... With not much. | 0:47:55 | 0:47:57 | |
And very quickly as well. Yes. | 0:47:57 | 0:47:58 | |
I think we want the community to feel like like they're almost | 0:47:58 | 0:48:01 | |
involved in it. | 0:48:01 | 0:48:03 | |
That's great. Yeah. | 0:48:03 | 0:48:05 | |
This is not about create some publicity for the sake of it, | 0:48:05 | 0:48:08 | |
create some excitement for the sake of it. This is about how are we | 0:48:08 | 0:48:11 | |
going to sell meals during a time that is not very far in the future? | 0:48:11 | 0:48:14 | |
So focusing the ideas into why should people change their habits? | 0:48:14 | 0:48:18 | |
Why should they do something different from what they'd normally | 0:48:18 | 0:48:21 | |
do during a week? I think that is the critical bit for them. | 0:48:21 | 0:48:24 | |
OK, you've had an hour to come up with an entire strategy | 0:48:24 | 0:48:28 | |
and create a presentation to pitch to myself and Hamish. | 0:48:28 | 0:48:32 | |
That is about three times as much as we usually get | 0:48:32 | 0:48:35 | |
at The Leith Agency, so you're very lucky. | 0:48:35 | 0:48:37 | |
There's only one rule I'm going to insist on, | 0:48:39 | 0:48:41 | |
is that you wear your thinking caps to present. | 0:48:41 | 0:48:44 | |
Dressed for action, the teams make their pitches. | 0:48:44 | 0:48:48 | |
We've got to a stage where we start to think, you know, | 0:48:48 | 0:48:51 | |
what is it we actually want to put across to our customers? | 0:48:51 | 0:48:55 | |
We sort of had "a soul food", because we wanted to put that, | 0:48:55 | 0:48:58 | |
the kind of love and heart but also that we are a school, | 0:48:58 | 0:49:01 | |
so trying to like develop those two ideas together into one strapline. | 0:49:01 | 0:49:05 | |
Which was... Teen Canteen - a lesson in Scottish soul food. | 0:49:05 | 0:49:08 | |
But obviously again we've stuck with the schoolkids theme. | 0:49:08 | 0:49:12 | |
We want everyone to know who we are. | 0:49:12 | 0:49:14 | |
We're schoolkids, we're going to stick with that as our tone. | 0:49:14 | 0:49:17 | |
Fun - but again we're cheeky, obviously we're teenagers, | 0:49:17 | 0:49:21 | |
we're going to be a bit cheeky | 0:49:21 | 0:49:23 | |
so we want to sort of get that out there. | 0:49:23 | 0:49:24 | |
This is kind of the idea of the banner. | 0:49:26 | 0:49:29 | |
I've made it kind of rough, like a bed sheet, kind of handmade | 0:49:29 | 0:49:34 | |
so exactly like our food - handmade. | 0:49:34 | 0:49:37 | |
That was that idea. | 0:49:37 | 0:49:38 | |
We don't give a fork about good food. | 0:49:40 | 0:49:42 | |
No, we do give a fork about food food. I can't see it. | 0:49:42 | 0:49:46 | |
So with that, as well, we talked about | 0:49:46 | 0:49:48 | |
handing out forks to people as well with little messages on. | 0:49:48 | 0:49:51 | |
We were hoping to make them out of wood so they look more rustic. | 0:49:51 | 0:49:54 | |
We give that little quote with it and then we'd offer them maybe | 0:49:54 | 0:49:58 | |
however much off on opening night just to entice them in. | 0:49:58 | 0:50:00 | |
What I see here is very, very promising indeed. | 0:50:05 | 0:50:08 | |
I think you've gone a long way to making very interesting | 0:50:08 | 0:50:10 | |
sampling sessions and that's what I wanted to see out of this. | 0:50:10 | 0:50:13 | |
You've got to throw yourself into sampling and do it in a clever way. | 0:50:13 | 0:50:16 | |
There's some lovely stuff coming through. | 0:50:16 | 0:50:18 | |
I think for all of the teams, | 0:50:18 | 0:50:20 | |
if you put together some of the ideas, the flash mob ideas | 0:50:20 | 0:50:22 | |
and the ideas from the first two on how to reach customers, | 0:50:22 | 0:50:25 | |
the school theme, playing to the fact that we're teenagers, | 0:50:25 | 0:50:27 | |
from the second group, the fact that you | 0:50:27 | 0:50:29 | |
honed in on the tone of voice, the look and feel. | 0:50:29 | 0:50:31 | |
You put all that thinking together, guys, | 0:50:31 | 0:50:33 | |
and you can really create something impactful. Well done. | 0:50:33 | 0:50:35 | |
Thank you. | 0:50:35 | 0:50:38 | |
OK, guys. Good. | 0:50:38 | 0:50:40 | |
After spending the afternoon dreaming up publicity ideas, | 0:50:42 | 0:50:45 | |
some valuable lessons have been learned. | 0:50:45 | 0:50:47 | |
It's given us a lot of direction definitely. | 0:50:49 | 0:50:51 | |
And with only ten days left, | 0:50:51 | 0:50:54 | |
that's kind of quite a kick up the bum type thing. Yes. | 0:50:54 | 0:50:57 | |
Back at school, the structure for Teen Canteen is coming together. | 0:50:59 | 0:51:03 | |
It's clad on all three sides. | 0:51:03 | 0:51:05 | |
The marquee shell has been installed | 0:51:05 | 0:51:07 | |
and the junk from the scrapyard has arrived. | 0:51:07 | 0:51:10 | |
It's here. Great. | 0:51:13 | 0:51:15 | |
They're using the scrap to dress the front of the building. | 0:51:15 | 0:51:20 | |
# I feel it all, I feel it all... # | 0:51:20 | 0:51:22 | |
These crushed cans are just a great burst of colour. | 0:51:22 | 0:51:26 | |
And it reflects the kind of recycled nature | 0:51:26 | 0:51:29 | |
of everything we're intending to do here and we're going to make. | 0:51:29 | 0:51:33 | |
Hopefully, pile them high in a safe fashion and bolt them | 0:51:33 | 0:51:36 | |
and put some railway sleepers along the top of them, | 0:51:36 | 0:51:39 | |
so they become an area where people can stay around for a little bit longer, | 0:51:39 | 0:51:43 | |
you know, once they've got their food and everything. | 0:51:43 | 0:51:45 | |
And it's under the canopy. | 0:51:45 | 0:51:47 | |
Our other big achievement today was to get all of that in place. | 0:51:47 | 0:51:50 | |
It's starting to solidify the whole structure | 0:51:50 | 0:51:53 | |
and now, which is what we have got the students doing, | 0:51:53 | 0:51:57 | |
is to start to paint strips, blasts of colour | 0:51:57 | 0:52:00 | |
which will hopefully unify horizontally | 0:52:00 | 0:52:03 | |
and then we'll cut into it with grade-like forms. | 0:52:03 | 0:52:07 | |
I suppose it is organic | 0:52:07 | 0:52:09 | |
and hopefully the more enthusiasm and the more ideas that they bring to it | 0:52:09 | 0:52:13 | |
when they're standing out in front the better, really. | 0:52:13 | 0:52:16 | |
So I think it is... | 0:52:16 | 0:52:17 | |
It's getting there with a lot for cold, hard work. | 0:52:17 | 0:52:21 | |
It's quite hard to imagine it being finished. | 0:52:21 | 0:52:23 | |
It's obviously come a lot further on from what it was at the start, | 0:52:23 | 0:52:26 | |
but at the moment it's quite hard to imagine it | 0:52:26 | 0:52:29 | |
cos it's all tents, sheets and tarpaulins at the moment. | 0:52:29 | 0:52:31 | |
And it's really loud and windy and not very warm. | 0:52:31 | 0:52:34 | |
So, hopefully, it's not like this when we start on Monday. | 0:52:34 | 0:52:37 | |
Only five days in the making | 0:52:37 | 0:52:39 | |
and the Teen Canteen structure is almost complete. | 0:52:39 | 0:52:42 | |
# I've walked in the fields and I've trod life for days | 0:52:42 | 0:52:46 | |
# Seems when I do that old rag takes me all kind of ways | 0:52:46 | 0:52:51 | |
# Except the way I'd be headed if I knew where I was going | 0:52:51 | 0:52:55 | |
# But I'm from the country and it's better nor knowing... # | 0:52:55 | 0:52:58 | |
With the launch in sight, the comms team | 0:52:58 | 0:53:00 | |
are keen to finalise their publicity strategy. | 0:53:00 | 0:53:02 | |
Remember when we were at the halls | 0:53:02 | 0:53:04 | |
and we had people out on the street trying to bring people in. | 0:53:04 | 0:53:07 | |
I was one of the people that did that and I didn't work. It didn't | 0:53:07 | 0:53:10 | |
work. And then we took out a cake stand | 0:53:10 | 0:53:12 | |
and people started to become interested in it. | 0:53:12 | 0:53:14 | |
It's almost that. At the moment we've been postering and flyering | 0:53:14 | 0:53:17 | |
and it's not really working. Definitely. | 0:53:17 | 0:53:19 | |
Whereas, if you put something out | 0:53:19 | 0:53:21 | |
that people will notice is out of the ordinary, | 0:53:21 | 0:53:25 | |
then people will maybe stop and question. Yeah. | 0:53:25 | 0:53:28 | |
They've decided to go with the find-a-fork idea | 0:53:28 | 0:53:31 | |
they came up with at the agency. | 0:53:31 | 0:53:33 | |
Heather and Shannon set about branding the forks | 0:53:33 | 0:53:36 | |
with the Teen Canteen colours. | 0:53:36 | 0:53:38 | |
But it may be a little too ambitious. | 0:53:38 | 0:53:41 | |
Oh! Oh! | 0:53:41 | 0:53:44 | |
Oh, it worked. It works. | 0:53:44 | 0:53:47 | |
I don't think we can pick those up. | 0:53:47 | 0:53:49 | |
Could we get gloves from the kitchen? | 0:53:49 | 0:53:52 | |
What kitchen? You know that kitchen that we used to cook the food. | 0:53:52 | 0:53:56 | |
Oh, it's so cold! | 0:53:56 | 0:53:59 | |
They manage to spray the forks, but now for their next challenge. | 0:53:59 | 0:54:03 | |
Heather, you said a really good idea | 0:54:03 | 0:54:05 | |
would be to start threading some lights through. | 0:54:05 | 0:54:07 | |
So I think maybe that's what we can do today. | 0:54:07 | 0:54:09 | |
These are great because we've got so many blackboards outside as well | 0:54:09 | 0:54:12 | |
and I think against the black they'll really hit off. | 0:54:12 | 0:54:14 | |
It will reflect off it and it will be really nice. | 0:54:14 | 0:54:17 | |
We should probably try not to break them. | 0:54:17 | 0:54:20 | |
At first, I was kind of a bit worried | 0:54:20 | 0:54:22 | |
that it was just going to look a bit shabby and a bit boring, | 0:54:22 | 0:54:25 | |
but now that more and more colour's | 0:54:25 | 0:54:27 | |
getting added... Are they meant to be all tied up like that? | 0:54:27 | 0:54:31 | |
Erm... What's happened? | 0:54:31 | 0:54:33 | |
The answer is probably going to be no. | 0:54:33 | 0:54:35 | |
Hold on. Hold on. We can fix this. | 0:54:35 | 0:54:39 | |
With only the finishing touches left to do, | 0:54:40 | 0:54:43 | |
they now need to concentrate on drumming up customers. | 0:54:43 | 0:54:46 | |
DRILL WHIRS | 0:54:48 | 0:54:50 | |
Excited by the ideas he picked up at the agency, | 0:55:01 | 0:55:04 | |
Stewart is also hard at work. | 0:55:04 | 0:55:06 | |
He and the boys are planning an undercover campaign. | 0:55:12 | 0:55:16 | |
We need to obviously get the word out there, | 0:55:16 | 0:55:18 | |
especially around the high street and stuff. | 0:55:18 | 0:55:20 | |
So tonight me, Sean and Alex are going round the town. | 0:55:20 | 0:55:23 | |
We've got a ton of boards which are just going to go everywhere. | 0:55:23 | 0:55:27 | |
And the idea is that people can't go anywhere | 0:55:27 | 0:55:29 | |
without seeing something to do with Teen Canteen. | 0:55:29 | 0:55:31 | |
It's guerrilla marketing at its simplest. | 0:55:34 | 0:55:37 | |
Are we actually allowed to do this? | 0:55:39 | 0:55:41 | |
Er...I don't know. LAUGHTER | 0:55:41 | 0:55:43 | |
No, I don't think there's any, like... | 0:55:43 | 0:55:46 | |
I mean, it's Friday, it's not as if they're going to | 0:55:46 | 0:55:48 | |
call folk out tomorrow and take it all down. | 0:55:48 | 0:55:51 | |
We might as well just, like, try and be respectful of folk | 0:55:51 | 0:55:54 | |
and not try to annoy them, | 0:55:54 | 0:55:56 | |
but we still need to put them in places that are going to be good. | 0:55:56 | 0:55:59 | |
Yeah. We'll just go for it. Right. | 0:55:59 | 0:56:02 | |
We'll go in first, because we might get arrested or something. | 0:56:06 | 0:56:09 | |
Well, there's no point, it's right here. | 0:56:09 | 0:56:12 | |
Let's just do it. Get it over and done with. Aye. Park up over there. | 0:56:12 | 0:56:16 | |
THEY GROAN | 0:56:22 | 0:56:24 | |
LAUGHTER | 0:56:24 | 0:56:27 | |
Just up here. Pull it tight. Can you reach? | 0:56:27 | 0:56:29 | |
Going to need another cable tie. | 0:56:29 | 0:56:32 | |
Yeah, yeah, I need one. | 0:56:32 | 0:56:33 | |
Sean, give me another cable tie. | 0:56:33 | 0:56:35 | |
HE HUMS | 0:56:35 | 0:56:37 | |
Right, that's it. Game on. | 0:56:37 | 0:56:39 | |
That way. | 0:56:39 | 0:56:41 | |
HORN | 0:56:41 | 0:56:43 | |
Wahey! | 0:56:43 | 0:56:46 | |
Right, let's go. | 0:56:46 | 0:56:47 | |
Back at school, it's time for the girls to plant the forks. | 0:56:50 | 0:56:53 | |
OK...here we go, guys. | 0:56:53 | 0:56:56 | |
If it doesn't go right, I'm going to be really sad. | 0:56:56 | 0:56:59 | |
ALL: Whoo! | 0:56:59 | 0:57:01 | |
I don't want to go. LAUGHTER | 0:57:01 | 0:57:04 | |
I don't want to go! | 0:57:04 | 0:57:06 | |
The temperature plummets. | 0:57:06 | 0:57:08 | |
They brave the cold and take Linlithgow by storm. | 0:57:08 | 0:57:11 | |
Teen Canteen! | 0:57:15 | 0:57:17 | |
ALL: Where's our fork?! | 0:57:17 | 0:57:18 | |
LAUGHTER | 0:57:18 | 0:57:20 | |
Wait till you see where I've hid one. | 0:57:23 | 0:57:26 | |
I'm having so much fun! | 0:57:28 | 0:57:31 | |
Their marketing idea is to hide the forks all over town. | 0:57:32 | 0:57:36 | |
LAUGHTER | 0:57:36 | 0:57:38 | |
No! | 0:57:38 | 0:57:40 | |
Let's go! Let's go! | 0:57:40 | 0:57:41 | |
If their customers can find at least five, | 0:57:41 | 0:57:44 | |
they're guaranteed a discount. | 0:57:44 | 0:57:46 | |
Good. Done. Woo-hoo! | 0:57:56 | 0:58:00 | |
The teams head home. Job done. | 0:58:05 | 0:58:08 | |
After all their preparation, Teen Canteen becomes a reality. | 0:58:11 | 0:58:15 | |
13 Canteen orders away! | 0:58:15 | 0:58:17 | |
Thanks a lot. | 0:58:17 | 0:58:19 | |
CHEERING | 0:58:19 | 0:58:21 | |
As the school embarks on a four-day food fest | 0:58:21 | 0:58:25 | |
that will challenge the teams, | 0:58:25 | 0:58:26 | |
they put the lessons they've learnt so far to the test. | 0:58:26 | 0:58:29 | |
CHEERING | 0:58:29 | 0:58:31 | |
Subtitles by Red Bee Media Ltd | 0:58:36 | 0:58:39 |