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Welcome to a special programme charting what can only be described | :00:17. | :00:22. | |
as a Crazy year of weather in the Midlands. 2012 began with snow, by | :00:22. | :00:25. | |
February drought warnings were issued in the region and then we | :00:25. | :00:35. | |
had unprecedented torrential downpours. -- by April. In June we | :00:35. | :00:40. | |
had the heaviest rainfall for 100 years. The River Rea rose 5ft in | :00:40. | :00:46. | |
90minutes. That's this much where I am standing, so I would have had to | :00:46. | :00:50. | |
swim to safety. We had hailstones in North Warwickshire that were big | :00:50. | :00:53. | |
enough to smash greenhouses. We had 253 flood warnings throughout the | :00:53. | :01:03. | |
Midlands, emergency services were stretched. Hello, can you send | :01:03. | :01:11. | |
someone. My street is literally knee-deep. I'm at the West Midlands | :01:11. | :01:15. | |
Fire Service HQ where the team coordinates the response to 999 | :01:15. | :01:24. | |
calls. In one June day, 400 calls came in here related to flooding. | :01:24. | :01:33. | |
More than 200 in one hour. Across the region thousands of properties | :01:33. | :01:36. | |
were threatened by flood water, families were made homeless, | :01:36. | :01:40. | |
motorists stranded and worse, the weather of 2012 has cost lives. | :01:40. | :01:46. | |
Flooding was the big weather issue for Midlanders in 2012. Many found | :01:46. | :01:51. | |
their cars flooded or became trapped in rising waters. In | :01:51. | :01:55. | |
Bitterley, a small village near Ludlow on one day in June, Judy | :01:55. | :02:00. | |
Ellis was waiting for her husband, Michael, to return home. She spoke | :02:00. | :02:04. | |
to us exclusively about what happened next. At around 3 minutes | :02:04. | :02:10. | |
past two he rang. He said, the car's stuck in the middle of the | :02:10. | :02:14. | |
village. I don't know what's happened but it's stalled and smoke | :02:14. | :02:18. | |
is coming from the engine. I've switched it off and I'm going to | :02:18. | :02:22. | |
walk home. He was thinking of getting home, not the things that | :02:22. | :02:28. | |
might happen on the way home, you don't expect in a safe environment. | :02:28. | :02:32. | |
The stream just doesn't enter your consciousness as being dangerous. | :02:32. | :02:36. | |
Worried that her husband was taking a long time, Mrs Ellis set off to | :02:36. | :02:42. | |
find him. I walked around to where the car was going to be and there | :02:42. | :02:46. | |
was someone on the corner who said hello and I said, is there a | :02:47. | :02:56. | |
| :02:57. | :03:01. | ||
problem? She said, yes, I've just seen a man go down the brook. I | :03:01. | :03:05. | |
knew it was my husband. Michael had abandoned his car and walked along | :03:05. | :03:08. | |
the line of the brook to try to get around the flooded area. Emergency | :03:08. | :03:11. | |
services were called. But he couldn't be seen. West Mercia | :03:11. | :03:21. | |
| :03:21. | :03:24. | ||
Police informed fire and rescue teams. As we arrived this area of | :03:24. | :03:27. | |
the road you couldn't walk through because it was underwater. These | :03:27. | :03:31. | |
fields all the water was running off the fields and here under the | :03:31. | :03:41. | |
| :03:41. | :03:49. | ||
bridge. Mike was a mathematician, he was used to assessing risks. He | :03:49. | :03:52. | |
was also someone who loved walking in wild country, he took young | :03:52. | :03:56. | |
people out walking, he was very keen on safety and how you deal | :03:56. | :04:00. | |
with difficult situations and he wasn't the sort of person to take a | :04:00. | :04:10. | |
| :04:10. | :04:13. | ||
risk. Mr Ellis had miscalculated. The normally gentle brook was a | :04:13. | :04:16. | |
lethal raging torrent, he was swept away. I think where this debris has | :04:16. | :04:19. | |
been built up here, the crew actually located Mr Ellis against | :04:20. | :04:23. | |
the tree here, and with a combination of crews we got hold of | :04:23. | :04:27. | |
Mr Ellis and took him out of the tree for the ambulance to work on | :04:27. | :04:34. | |
him. It doesn't have to be deep water to wash you away. The danger | :04:34. | :04:37. | |
with flood water is that it's unpredictable, you can't see what's | :04:37. | :04:43. | |
underneath it. Mr Ellis died. There was nothing emergency services | :04:43. | :04:49. | |
could do to save his life. If he'd stayed there for two hours the | :04:50. | :04:53. | |
flood would have gone. But you don't think like that when you want | :04:53. | :04:57. | |
to get home. He was a very considerate person. He was such a | :04:57. | :05:01. | |
gentle person. He would have wanted to get home so I wouldn't worry | :05:01. | :05:04. | |
about him. He was thinking about the getting home and not the | :05:04. | :05:14. | |
| :05:14. | :05:16. | ||
dangers of the route he was taking. In every corner of the region, fire | :05:16. | :05:19. | |
and rescue services have had to help those caught out by this | :05:19. | :05:29. | |
| :05:29. | :05:30. | ||
Pupils from Fairfields High School in Herefordshire have their own | :05:30. | :05:32. | |
dramatic memories of this year's flash flooding, which they captured | :05:32. | :05:42. | |
| :05:42. | :05:45. | ||
on phone cameras. We thought it was just going to be a normal day | :05:46. | :05:51. | |
coming to school. It didn't look so deep from where we were, we thought | :05:51. | :05:59. | |
it was just a puddle. The water started where these signs are here. | :05:59. | :06:05. | |
The bus stopped about where you are standing now with the camera. | :06:05. | :06:10. | |
second picture is from out the front window and side window. On | :06:10. | :06:15. | |
the bus which had a glass door we were taking pictures to show how | :06:15. | :06:21. | |
high it was. When we saw the water coming up the door we realised it | :06:21. | :06:26. | |
was sealed really well as we did not get a single bit of water. The | :06:26. | :06:31. | |
dry there was very calm, calm everyone down telling us it would | :06:31. | :06:35. | |
be all right then he phoned the school. It meant yet another call | :06:35. | :06:42. | |
out for an emergency team. cheered and everyone was really | :06:42. | :06:48. | |
happy when we sought the fire engine. The Lady weeded out from | :06:48. | :06:55. | |
the truck and put on a line to pull us out. Probably we do not one that | :06:55. | :07:05. | |
| :07:05. | :07:09. | ||
ever happen again. -- waded. Local knowledge is all-important in | :07:09. | :07:11. | |
coping with extreme weather and in Herefordshire, the region's wettest | :07:11. | :07:14. | |
county of 2012, one community decided that self-help may be the | :07:14. | :07:18. | |
best way of avoiding disaster. This is Bodenham. We don't suffer from | :07:18. | :07:20. | |
river flooding, we suffer from flash flooding, rainwater combined | :07:20. | :07:29. | |
with water running off the hills and we are in the bottom of a plain. | :07:29. | :07:33. | |
The water runs off into the brook and if the water can't get away | :07:33. | :07:37. | |
it'll come into the village. After devastating floods in 2007, Babs | :07:37. | :07:40. | |
Mitcheson helped rally the village which decided to become the first | :07:40. | :07:50. | |
| :07:50. | :07:51. | ||
line of defence themselves. twin culverts at the end of this | :07:51. | :07:55. | |
road are a problem for the village. They were built in Victorian times | :07:55. | :07:58. | |
and are no longer fit for purpose. We realised fairly quickly that was | :07:58. | :08:07. | |
the pinch point. In one of the culverts there was a plastic water | :08:07. | :08:11. | |
tank and in the second culvert there was 11 tonnes of silt, almost | :08:11. | :08:15. | |
all of this was bricks and stones and a 30mph sign with a concrete | :08:15. | :08:22. | |
base. The community group won grants to improve their flood | :08:22. | :08:26. | |
defences from The Environment Agency and the Drainage Board. | :08:26. | :08:28. | |
After the most recent heavy rainfall, Babs visited neighbours | :08:28. | :08:38. | |
| :08:38. | :08:38. | ||
to see how the defences have coped. No problems that I can think of. | :08:38. | :08:42. | |
The big cupid any barriers up or just allow everything to take its | :08:42. | :08:47. | |
own way? We put a couple of barriers up. Babs and her team now | :08:47. | :08:49. | |
regularly visit neighbouring villages to promote the self-help | :08:50. | :08:53. | |
template. The first group we spoke to were reticent but now they've | :08:54. | :08:56. | |
got themselves organized. They've got their first grant coming in, | :08:56. | :09:00. | |
they're moving on. There is a huge sense of achievement in actually | :09:00. | :09:10. | |
| :09:10. | :09:12. | ||
being able to help yourself. All the measures we have booked into | :09:12. | :09:22. | |
| :09:22. | :09:22. | ||
police have worked and the village has not flooded. -- into place. | :09:22. | :09:25. | |
Bodenham's successful community effort has not always been possible. | :09:25. | :09:27. | |
Underestimating flood can be a fatal mistake as, all too | :09:27. | :09:30. | |
tragically, Michael Ellis was to discover. Friends of mine didn't | :09:30. | :09:34. | |
even know there was a stream there. It is that small a stream, that | :09:34. | :09:38. | |
safe a stream, but on a day when there is so much water coming | :09:38. | :09:42. | |
straight off the fields, you can't see the depth, you only know how | :09:42. | :09:45. | |
fast it's running because of the noise and you only know the | :09:45. | :09:55. | |
| :09:55. | :09:56. | ||
strength of it by what it's carrying down. If he didn't see | :09:56. | :10:01. | |
that he wouldn't have realised. That was Herefordshire, but flash | :10:01. | :10:06. | |
flooding happened throughout the region. Duty Command Officer today | :10:06. | :10:16. | |
is Linda, how do you prepare here for what might happen? What impact | :10:16. | :10:21. | |
has the weather had on the service this year? We have suffered from | :10:21. | :10:26. | |
several periods of intense rainfall that have had a significant impact | :10:26. | :10:31. | |
on the amount of calls we have received. Particularly we have had | :10:31. | :10:36. | |
a number of calls where people have attempted to drive through deep | :10:36. | :10:41. | |
water and then get stranded, particularly if it is fast-flowing | :10:41. | :10:46. | |
it can be extremely dangerous and that is when we have sent out teams | :10:46. | :10:51. | |
to rescue. But why did the Crazy weather happen? For a global look | :10:51. | :10:54. | |
at the causes of the year of weird weather, here's meteorologist Nick | :10:54. | :11:02. | |
Miller. In the spring of this year, England was dry as a bone. | :11:02. | :11:10. | |
Reservoirs were dangerously low and much of the country was in drought. | :11:10. | :11:17. | |
I was in this parched aquifer. It seemed the or only thing that could | :11:17. | :11:27. | |
| :11:27. | :11:33. | ||
save us would be a highly unusual long spell of the rain. But you | :11:33. | :11:37. | |
should be careful what you wish for. It was the most rapid change from | :11:37. | :11:41. | |
dry to wet in living memory. The driest spring for over a century | :11:41. | :11:47. | |
turned into the wettest April to June on record. I'm going to find | :11:47. | :11:49. | |
out what the scientists know about this sudden meteorological U-turn, | :11:49. | :11:53. | |
and what they think will happen in the summers of the future. And I'm | :11:53. | :11:57. | |
going to go meet the people who were badly hit and explain to them | :11:57. | :12:07. | |
| :12:07. | :12:09. | ||
why it happened. First stop North Tyneside, hit by a flash flood in | :12:09. | :12:16. | |
June. It was really cereal. It was a strange sight looking out your | :12:16. | :12:22. | |
window and seeing a man in a canoe going down the street. I have come | :12:22. | :12:27. | |
to the same street to tell the residence the reason for the | :12:27. | :12:33. | |
canoeists. To do that, you have to look at things left at global view | :12:33. | :12:40. | |
which is why I have got this here. In particular we have to talk about | :12:40. | :12:47. | |
this, this is the Jetstream. It is a ribbon of fast-moving ear about | :12:47. | :12:52. | |
six miles up in the atmosphere which carries those weather systems. | :12:52. | :12:57. | |
It heads in the general direction of the UK because of the direction | :12:57. | :13:04. | |
of the rotation of the Earth and it drives our weather. The reason it | :13:04. | :13:08. | |
is important is because the jet stream beds and carries storms | :13:08. | :13:15. | |
across the Atlantic towards the UK. The jet stream pursues bad weather | :13:15. | :13:25. | |
| :13:25. | :13:32. | ||
towards us? Absolutely. But the fact that the jet stream exists | :13:32. | :13:35. | |
doesn't explain canoeing on the streets of North Tyneside. No. It's | :13:35. | :13:39. | |
the way the jet stream behaved that was the problem. And there are some | :13:39. | :13:49. | |
| :13:49. | :13:50. | ||
people in West Sussex who would like to know more. One night in | :13:51. | :13:58. | |
June this village had one month of the rain fall. I had to start | :13:58. | :14:04. | |
evacuating people between 2 and 3 in the morning because there were | :14:04. | :14:11. | |
floods in the shallows. In winter the jet stream is normally hear, | :14:11. | :14:18. | |
running across the Atlantic towards the UK. We would expect, as you | :14:18. | :14:22. | |
know, do get some spells of rain in winter. But this time things were | :14:22. | :14:32. | |
| :14:32. | :14:34. | ||
In 2012, the jet stream was much further south than we would expect | :14:34. | :14:41. | |
full step that meant that --.. That meant that the storms which we | :14:41. | :14:46. | |
would normally get went to Spain and Portugal. Would that be a cause | :14:46. | :14:50. | |
of the drought? Absolutely, because if the jet stream is not carrying | :14:50. | :14:57. | |
weather systems to the UK, we end up drier. That is why at the end of | :14:57. | :15:01. | |
our winter, there was so much fear about drought and what would happen | :15:01. | :15:06. | |
if we had a third a dry winter. And then, when summer came around, the | :15:06. | :15:11. | |
jet stream was still too far south. In the summer, we would normally | :15:11. | :15:16. | |
expect the jet stream to the north of the UK. That means a we are in | :15:16. | :15:21. | |
that warm weather. We get lovely, waltz up -- lovely, warm sunshine. | :15:21. | :15:27. | |
We know that did not happen this year. Because of the jet stream | :15:27. | :15:31. | |
being further north, the store was that normally miss us were too far | :15:31. | :15:36. | |
south and hit the UK, bringing heavy rainfall and the floods. | :15:36. | :15:40. | |
the jet stream was in the wrong place for us all here? Absolutely. | :15:41. | :15:45. | |
That is why our weather has not fitted the normal pattern all year. | :15:45. | :15:50. | |
Basically, the jet stream was in the wrong place and got stuck. But | :15:50. | :15:55. | |
do the scientists have any theories about why it got stuck? That is a | :15:55. | :16:00. | |
question being asked by one particular man in Devon. After a | :16:00. | :16:05. | |
night of intense rain in the village of young son, near Plymouth, | :16:05. | :16:11. | |
Allah -- Adam frame found himself trapped in his house. I was asking | :16:11. | :16:16. | |
the emergency services for help. One the villagers want to know, is | :16:16. | :16:22. | |
this. So, why was the jet stream in the wrong position? Good question. | :16:22. | :16:28. | |
I will go over towards North America. That's it. I want to take | :16:28. | :16:34. | |
you to BC, where we know the temperature is higher than normal. | :16:34. | :16:40. | |
-- I want to take you to the sea. The theory is that because the sea | :16:40. | :16:44. | |
is more -- warmer than normal, the jet stream does not get push north | :16:44. | :16:52. | |
and end up further south and takes the weather systems across the UK. | :16:52. | :16:56. | |
If you influenced the jet stream, it is like waving a long stream -- | :16:56. | :17:01. | |
a long string -- a long stick. You can have a bigger effect at the end | :17:01. | :17:07. | |
of it, over the UK. And we have seen this before, in the 1950s. | :17:07. | :17:15. | |
Where does all the bad weather come from! The North Atlantic heated up | :17:15. | :17:19. | |
in the similar way and there was a corresponding series of wet summers. | :17:19. | :17:24. | |
That is one theory. Another theory relates to Arctic sea ice. You may | :17:24. | :17:29. | |
have seen reports this year about the fact that the sea ice melted to | :17:29. | :17:34. | |
a degree we have never seen before. It is suggested that the change in | :17:35. | :17:40. | |
the amount of sea ice has led to a change in the position of the jet | :17:40. | :17:46. | |
stream and changes in the kind of weather we get in the UK. But what | :17:46. | :17:51. | |
are the sum was going to be like in the future? It depends which of | :17:51. | :17:56. | |
those two theories has the most effect. It is the relationship | :17:56. | :18:01. | |
between those two, and which is strongest, which determines that. | :18:01. | :18:05. | |
If North Atlantic warming reverses, we could flip into the opposite | :18:05. | :18:11. | |
regime and have a hot, dry summers in a decade or two. But what if it | :18:11. | :18:15. | |
is the second theory, the melting of the Arctic ice, which is the | :18:15. | :18:21. | |
dominant factor? What happens then? We think that the melting of Arctic | :18:21. | :18:27. | |
sea ice is a part of man-made climate change. If that is | :18:27. | :18:30. | |
determining the position of the jet stream, we are going into uncharted | :18:30. | :18:35. | |
waters. We are going into a position when maybe the weather we | :18:35. | :18:40. | |
are experiencing in summer may start to change. What a year of | :18:40. | :18:44. | |
whether it has been. And the answers lie well beyond our shores. | :18:44. | :18:49. | |
If the North Atlantic cools down, we might get a sunny summers back. | :18:49. | :18:58. | |
But if it is down to Arctic sea ice, we might just have to wait and see. | :18:58. | :19:01. | |
Of course, as well as the very human costs of the severe weather | :19:01. | :19:04. | |
this year, there have been economic costs. Staff to co-ordinate | :19:04. | :19:07. | |
responses, emergency teams on the road, and then there is the | :19:07. | :19:10. | |
physical damage to property. Bad weather is bad for business, and | :19:10. | :19:14. | |
costs us all, one way the other. Have you noticed your insurance | :19:14. | :19:23. | |
bill recently? In eight hours on one June day, a weather station in | :19:23. | :19:25. | |
Solihull recorded 62mm of rain, more than the annual average for | :19:26. | :19:30. | |
the whole month. Midlands roads were simply not designed to cope | :19:30. | :19:33. | |
with the Rivers like the Cole, Rea, Avon, Stour and others bursting | :19:33. | :19:39. | |
their banks. Motoring Rescue Teams handled thousands of call-outs. The | :19:39. | :19:42. | |
economic cost of Tom Fowler and his Special Operations Response Team | :19:42. | :19:52. | |
| :19:52. | :19:53. | ||
adds up. It is coming down into a dip, so we have a chance. | :19:53. | :19:56. | |
Back in action again last month, Tom was out, carefully probing the | :19:56. | :20:04. | |
latest flood waters for hidden dangers on the road. Probe, gently | :20:04. | :20:08. | |
drive down and connect up. The gentleman's obviously tried to | :20:08. | :20:12. | |
navigate the puddle but as soon as the water gets up to a certain | :20:12. | :20:15. | |
height on the intake then the engine will stop as soon as the | :20:15. | :20:19. | |
water gets in the engine. It was fine yesterday morning but | :20:19. | :20:23. | |
obviously due to all the heavy rain we have had overnight, it's a bit | :20:23. | :20:27. | |
flooded. Getting stuck cost kitchen-fitter Karl a day's work | :20:27. | :20:31. | |
and he will need new parts for his van. The floods meant he lost a | :20:31. | :20:38. | |
minimum of �300, but it also meant time and cost to the AA. We managed | :20:38. | :20:41. | |
to get the vehicle out of the flood by checking the route, making sure | :20:41. | :20:44. | |
there is no debris sticking around and then gently towing the vehicle | :20:44. | :20:54. | |
| :20:54. | :20:56. | ||
out. Come on! We have managed to get the vehicle started but we need | :20:56. | :20:59. | |
to make sure there is no water still in the system so we are going | :21:00. | :21:03. | |
to do a few checks to make sure that is OK to go. It's easy to | :21:04. | :21:06. | |
think nightmares faced by Karl are just his problem, but Midlands | :21:06. | :21:09. | |
motorists are all having to get used to higher insurance bills | :21:09. | :21:12. | |
because of incidents like this. It's getting wetter every year as | :21:12. | :21:21. | |
far as I'm concerned and the floods obviously will put premiums up. | :21:21. | :21:24. | |
Then there's the cost to the regional economy of cancelled | :21:24. | :21:27. | |
events. In Coventry, the War Memorial park became so wet and | :21:27. | :21:34. | |
dangerously boggy that the Godiva Festival was in jeopardy. Local | :21:34. | :21:36. | |
stall-holder Martyn Ladkin needed the business the festival promised | :21:36. | :21:46. | |
| :21:46. | :21:48. | ||
- then the weather intervened. Godiva Festival has been | :21:48. | :21:58. | |
| :21:58. | :22:00. | ||
cancelled...' I had to put all that effort into stock, in terms of my | :22:00. | :22:04. | |
partner attending. It was a great opportunity for our business to | :22:04. | :22:09. | |
raise the profile and also in terms of financial gain. Short-term, we | :22:09. | :22:14. | |
were expecting profits to be close to �2,000, which, for a small | :22:14. | :22:21. | |
business, we would have gained four -- from that. NEWLINE But the | :22:21. | :22:25. | |
biggest loser was the Coventry council taxpayer. The event cost | :22:25. | :22:28. | |
�398,000, even though it didn't take place. The cancellation of so | :22:28. | :22:30. | |
many outdoor events even affected a Worcestershire dairy farm that had | :22:30. | :22:33. | |
tried to protect against milk price fluctuations by diversifying into | :22:33. | :22:42. | |
luxury ice cream. Mike Davies runs the business with daughter Gillian. | :22:42. | :22:47. | |
This is where we make our ice cream. And some of that ice cream is | :22:47. | :22:51. | |
uniquely flavoured using locally grown fruiT - but guess what? The | :22:52. | :22:57. | |
unpredictable weather put paid to that this year. | :22:57. | :23:02. | |
How many flavours do you produce? About 30 different flavours. Some | :23:02. | :23:05. | |
are seasonal, we try to use local ingredients where we can - late | :23:05. | :23:14. | |
summer, early autumn, we make a plum ice cream. That's been | :23:14. | :23:24. | |
| :23:24. | :23:28. | ||
affected by the bad weather this year.. There was no soft fruit. | :23:28. | :23:31. | |
even selling non-flavoured ice- cream was not an option. The cold, | :23:31. | :23:33. | |
wet summer saw sales go into reverse after seven successive | :23:33. | :23:36. | |
years of growth. Business down on this farm near Droitwich needs a | :23:36. | :23:40. | |
good end to the year. Whatever they tried, they just couldn't win. The | :23:40. | :23:42. | |
dismal weather seemed to affect every aspect of the business. And | :23:42. | :23:47. | |
what is bad for farming is bad for us all as we pay more for our food. | :23:47. | :23:49. | |
The Davies family have farmed these fields for generations. Whilst the | :23:49. | :23:52. | |
cows may have enjoyed the lush green grass that thrived with the | :23:52. | :23:55. | |
extra rain, other rising feed costs have had a negative impact on | :23:55. | :23:59. | |
Mike's business. Despite the positive start to the year that the | :23:59. | :24:02. | |
dry firm ground gave his 270 stock, as the rain increased, so did | :24:02. | :24:12. | |
| :24:12. | :24:13. | ||
Mike's overheads. It was marvellous last year. A dry winter was | :24:13. | :24:17. | |
fantastic. We have 50 head of cattle out, we were able to graze | :24:17. | :24:22. | |
them on rape and turnips. It went very well. I was quite looking | :24:22. | :24:27. | |
forward to a good summer, but we didn't get it. As soon as it rained, | :24:27. | :24:30. | |
everything changed. The cattle began to struggle on the | :24:30. | :24:34. | |
sodden ground. They were brought in earlier for a winter food ration to | :24:34. | :24:37. | |
preserve next year's vital pasture. We have had to use more feed. The | :24:37. | :24:43. | |
price of wheat has risen 50%. The price of soya has risen 60% over | :24:43. | :24:49. | |
the last year. But we still have to feed the cows in order to get milk. | :24:49. | :24:51. | |
According to a recent BBC investigation, the wettest summer | :24:51. | :25:01. | |
| :25:01. | :25:02. | ||
in a century has cost Britain's rural economy up to �1 billion. The | :25:02. | :25:05. | |
negative impact of the climate was felt in the Midlands tourism | :25:05. | :25:08. | |
industry, too. In Stratford-Upon- Avon, heritage buildings at the | :25:08. | :25:15. | |
Shakespeare Birthplace Trust bore the brunt of the heavy rain. ..Hey | :25:15. | :25:22. | |
ho, the wind and the rain #. Damage to stonework, and historic gutters | :25:22. | :25:24. | |
overwhelmed by the torrential downpours sent the annual | :25:24. | :25:32. | |
maintenance bill past the usual �100,000 mark. In May and June in | :25:32. | :25:35. | |
particular, we have had to postpone or reorganise a number of outdoor | :25:35. | :25:38. | |
activities and events that have been completely washed out by the | :25:38. | :25:44. | |
weather. More than half of our visitors come from overseas on a | :25:44. | :25:47. | |
pilgrimage to Shakespeare's birthplace and to Stratford. We | :25:47. | :25:50. | |
want them to have the very best possible visit they can have so | :25:50. | :25:53. | |
they can go home and tell everyone about this wonderful place that | :25:53. | :25:56. | |
they visited. But that's very difficult to do when so much of the | :25:56. | :26:06. | |
| :26:06. | :26:08. | ||
offer here in Stratford is outdoors. The skies rain down stinking pitch. | :26:08. | :26:11. | |
This year, our visitor numbers are down on 2011, a very good year. We | :26:12. | :26:15. | |
are down about 50,000 visitors this year, so I think the weather does | :26:15. | :26:25. | |
| :26:25. | :26:33. | ||
have a bad affect on visitor attractions in general. Visitor | :26:33. | :26:36. | |
numbers to tourist meccas like Stratford in the Midlands are down | :26:36. | :26:39. | |
by up to 12%, cutting income by millions across the region - and | :26:39. | :26:43. | |
the effects of Crazy Weather 2012 will still be felt next year. Visit | :26:43. | :26:46. | |
England confirm that 20% of people who would have remained in Britain | :26:46. | :26:49. | |
in 2013 now plan to holiday abroad as a direct result of the bad | :26:49. | :26:59. | |
| :26:59. | :27:02. | ||
weather. Is there any silver lining on the horizon? Well, sort of. So, | :27:02. | :27:07. | |
how has your business been affected by the bad weather? He it has had a | :27:07. | :27:12. | |
positive effect. Particularly with facials. Officials have doubled | :27:12. | :27:17. | |
this year, compared to last year. Why is that? I think it is the | :27:17. | :27:21. | |
weather having an effect on skin types. We are getting a lot of | :27:21. | :27:25. | |
people coming in with congested, dry skin, through lack of | :27:25. | :27:30. | |
circulation. The apparent lack of sun and wet | :27:30. | :27:33. | |
weather seemed to boost the beauty industry further. One well-known | :27:33. | :27:36. | |
online retailer reported a huge increase of 1,200% in sales of fake | :27:36. | :27:40. | |
tan. This peaked on 2nd July, just days after the heaviest rain of the | :27:40. | :27:43. | |
summer. National sales figures placed Birmingham in tenth place | :27:43. | :27:53. | |
| :27:53. | :27:53. | ||
overall. It just makes me feel better. In what way? Happy, more | :27:53. | :27:57. | |
confident. So, there is a side to this crazy | :27:57. | :28:00. | |
year of weather which has seen some businesses in the Midlands benefit, | :28:00. | :28:06. | |
but that was a pretty thin silver lining, to say the least. As the | :28:06. | :28:09. | |
most recent turn of bad weather in the region has shown, our obsession | :28:09. | :28:13. |