Cawn drafod dyfodol magu stoc a gwartheg godro wrth i hanner miliwn o gwsmeriaid droi eu cefnau ar gig a llaeth. What's the future for stock & dairy farming as products become l...
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-Concerns about the future
-of stock and dairy cattle...
-..as 500,000 customers
-turn their backs on meat and milk.
-This is very underhanded. They're
-very good in their marketing.
-Also on the programme,
-beef farmers fight back...
-..as they turn to the latest
-technology to improve their produce.
-Technology develops every day
-and we have a new computer here...
-..doing all the mathematical work
-for the farmer.
-The challenges facing both farming
-unions at the start of a new year.
-People are thinking ahead about what
-can happen but it's all speculation.
-Movember and Dry January are terms
-that most people recognise by now...
-..for growing a moustache
-and not drinking alcohol.
-Veganuary is also a term
-that's becoming more popular...
-..when people stop eating meat
-or any dairy products in January.
-150,000 have agreed to do this.
-In recent years, people have become
-more aware of what they eat.
-The latest trend is to avoid
-eating meat and dairy products.
-Why are we highlighting this
-Simply, it's an increasing trend
-and we need to work out why.
-According to one review...
-..last year half a million people
-followed a vegan diet.
-That's a rise of 360% in ten years,
-an astonishing rise.
-Why are people
-turning their backs on farm produce?
-According to the Vegan society...
-..there's been a huge rise
-in the sale of vegan food.
-In Bangor, Llyr Alun Jones
-works in Kyffin cafe deli...
-..where they sell only vegetarian
-and vegan dishes.
-The owners decided to open
-a vegetarian cafe 11 years ago.
-They don't support the industrial
-farming of animals.
-Over the 11 years, our menus
-have featured more vegan dishes.
-Our customers have asked
-for more vegan dishes.
-Why are people eating
-more vegan food?
-It has something to do with
-the cruelty of the meat industry.
-There are also health benefits.
-follows a vegan diet.
-Originally from Cardiff,
-he now lives in Bridgend.
-I became a vegan six months ago.
-I wasn't eating well at the time,
-I was eating too much meat...
-..I was heavier than I am now.
-I now realise it's healthier,
-better for the environment...
-..and better for the animals.
-I've read a lot over the past few
-years about what happens to animals.
-I've watched behind the scenes
-footage from factory farms.
-I've seen how animals live
-before they are killed.
-I didn't want to eat
-something like that.
-I don't think it's the right way
-to treat animals.
-That's something that's led
-to people becoming vegans.
-A lot of people eat meat
-during every meal.
-environmental damage eventually.
-In terms of how much land is needed
-to fed a vegan for a year...
-..it's not much when compared
-to people who eat meat.
-You have to grow crops
-to feed the animals.
-That requires a lot of water.
-For a person, only a little water
-is needed to grow the crops.
-It's a lot simpler.
-People turn their backs on meat
-and dairy products for many reasons.
-Health, the environment
-and animal welfare.
-What is striking
-is how much of an impact...
-..this small percentage receives
-on social media.
-Alun has been asking
-if more education is needed...
-..to promote farming produce
-..and ensure that people realise
-the importance of a farmer's role.
-Here are some examples of
-the material on social media sites.
-The pictures have been designed
-to appeal to the emotions.
-The facts are often blurred...
-..but the campaigns
-are influential and effective.
-What is the response in the mart
-and town of Carmarthen?
-It's very unfair.
-The standards for livestock hygiene
-in this country are second to none.
-We have farm insurance
-every 18 months.
-If you don't pass that, you're
-not allowed to sell milk or beef.
-I've seen a lot of them on the
-internet, on Twitter and Facebook.
-I think our unions and the industry
-should fight back.
-A lot of things we see
-on the internet are fake...
-..they're blatant lies.
-We should be fighting back.
-This is very underhanded.
-They're very good in their marketing
-to get their point over.
-They're campaigning to get people
-to be the same as them.
-We're outside for hours at a time,
-morning, noon and night...
-..making sure the animals
-get the best care and attention.
-They put one picture on Facebook
-or on the London tube...
-..and all our good work
-is cast aside.
-The truth is very different.
-Is there a way farmers
-can portray their lives...
-..in a way that corrects
-misrepresentations and calms fears?
-The market development manager
-for Meat Promotion Wales...
-..is Rhys Llywelyn.
-We must be more confident about the
-messages we're putting out there.
-The vegans only have two arguments -
-health and the environment.
-You need red meat in your diet
-if you want complete protein.
-Beans and pulses
-won't provide those proteins.
-For zinc and iron...
-..it's important to have red meat
-as part of your diet.
-In terms of the environment...
-..there's been discussion about
-the ethical choice to become vegan.
-Farming in Wales
-doesn't harm the environment.
-Can farmers do more
-to promote their produce?
-I've attended meetings in this area
-where farmers have told me...
-..we produce it, you sell it.
-Once it's gone
-through the farm gates...
-..they're not worried about it.
-There is room for farmers
-to do more.
-for a lot of the work farmers do...
-..but they can do some things
-in partnership with us...
-..to ensure that this message...
-..the message that everyone is aware
-of, is shared across the world.
-One farmer who often tweets
-about his life on the farm...
-..is Sion Powell from Corwen.
-I heard about Twitter
-on the news first.
-I went on it to see
-what people were talking about.
-How much of a response do you get...
-..and does that response come
-from the general public?
-About 90% comes from other farmers.
-We take more of an interest in each
-other than the general public does.
-Should this be used for the purpose
-of promoting agriculture?
-There are many possibilities.
-Many people use it
-and messages can be shared easily.
-You must be careful.
-Februdairy is about to begin
-to promote the dairy industry.
-The campaign has already
-been hijacked by vegans.
-We see ten tweets from vegans
-to every one tweet from a farmer.
-Our voice is being silenced already.
-What can we do about that?
-It's hard to know.
-The easiest thing
-would be to say nothing...
-..but people don't hear
-our story then.
-The more people who share
-their story, the better.
-If you want to join
-..use the hashtag #Ffermio
-People are free to eat
-what they want...
-..but the industry can't sit back
-without facing these challenges.
-Constructive answers are need
-to ensure success in the future.
-It's time for a break.
-Join us in part two
-when we cross the Severn Bridge...
-..to see a new beef system.
-The line between profit and loss
-is very fine in the beef sector.
-Price, supply and demand
-can fluctuate greatly.
-Today, I've crossed Offa's Dyke
-to see a pioneering system...
-..the first of its kind
-in the United Kingdom.
-Here, on Winterwell Farm,
-..Rob Drysdale has established
-an integrated beef enterprise...
-..to produce more meat
-using the latest technology.
-One man who helped him
-through the design stage...
-..is expert Tom Allison
-In contrast to many other beef farms
-..the farmer has invested greatly
-We can see a lot of the technology,
-the fans and the light...
-..instruments to measure
-the temperature of the cattle.
-We've seen those on dairy farms
-before but not on beef farms.
-How do you think the technology
-helps on the farm?
-We can switch lights
-on for one end or both ends.
-We can use the fans on different
-temperatures and humidity...
-..just to see the effect it has
-on the cattle and their output.
-Which weight and grade
-they're slaughtered out...
-..and that will feed back
-into the system.
-Light affects the performance
-Dairy cows definitely. No research
-has been made into beef cattle.
-This will be the first farm
-to do any research into that.
-We're trying to determine
-..of giving the same amount of light
-to beef cattle.
-Will it increase
-their dry matter intake or not?
-That's what we're hoping
-What else do you have here
-in terms of technology?
-These large fans
-blow the air down...
-..and other fans blow the air
-into the building.
-We also measure humidity.
-We can measure ammonia, methane
-and carbon dioxide in the air...
-..to help the research work
-that's carried out here.
-The aerating and lighting system
-encourages cattle to eat more...
-..of the right kind of food
-to help them gain weight.
-Other devices and instruments
-help the system work properly.
-How complex is the system
-from day to day?
-Technology is developing every day.
-We have a computer doing all the
-mathematical work for the farmer.
-It measures the temperature
-and it adjusts the fans.
-It measures the humidity,
-we can create alerts and reports.
-It's a simple system, we can access
-it by phone, computer or iPad.
-We can access it around the world.
-I can easily access a system
-in Slovakia or America right now.
-The mixer wagon is very unique.
-It's the first mixer wagon
-of its kind in this country.
-It loads itself.
-It has an NIR sensor which measures
-the quality of the food.
-It can make changes to the ration
-as the machine is being loaded.
-The fever tags are vey interesting.
-I think that's a good example
-of a simple technology.
-The farmer only has to attach
-the tag to the animal's ear.
-There's no computer.
-A light shines
-if the animal's temperature rises...
-..over a certain level
-for a number of hours.
-Rob Drysdale runs this farm.
-He was a vet for over 20 years.
-He completed a Nuffield Scholarship
-on integrated beef systems.
-He's learnt from his experiences...
-..and is now operating
-his own system.
-I realised, as I was travelling and
-working, that a lot of UK farmers...
-..are very efficient at what they do
-but weren't doing it in scale.
-We produce great beef
-but not enough.
-The country's not self-sufficient
-We need more beef.
-If we can find a way
-of taking dairy beef...
-..and producing consistent quality
-beef, we have to do it better.
-We're looking at batch management
-We're working with big dairy farms
-in Wales and across the country...
-..to produce the right stock
-that we can take on and grow.
-We're investing in the genetics.
-What it means to be a farmer
-What we've seen here today,
-Rob, as a vet...
-..he farms the very best.
-He uses technology as a device
-to achieve his aims.
-He's installed the lights
-and the fans.
-Rob can look
-at the whole food chain.
-He can look at the suppliers, the
-men rearing and breeding stock...
-..and he also looks
-at the customer's needs.
-What people like Jamie Oliver
-and the supermarkets want.
-Rob's made a major investment.
-Do you think it's a wise investment?
-I've spoken to Rob and he's invested
-200,000 so far on this site.
-As he said, we'll have to return
-in five years' time to find out.
-it will be a wise investment.
-He's worked on his budget.
-The business is hitting
-its budget targets now.
-I think the technology
-we've provided will improve...
-..as will the technology
-other companies have installed.
-I'm sure and confident
-it will turn out well for him.
-Rob has issued young farmers
-in Wales with a challenge.
-Tell us more about that.
-Rob's business is expanding
-and he's looking...
-..for a young, enthusiastic farmer
-..to finish off 1,000 cattle
-He's looking for a young farmer.
-It's a great opportunity
-for a young farmer.
-It'll be an opportunity to be part
-of something very exciting...
-..to be part of a new business
-and part of an exciting future.
-If you're a young farmer
-who's ready for a challenge...
-..and want to rear beef cattle
-in the future, get in touch...
-..via Facebook or Twitter.
-Over the past week, the farming
-unions have held meetings...
-..to discuss the future
-of the industry.
-On the Showground in Llanelwedd...
-..NFU Cymru organised
-a Brexit conference...
-..under the title Shaping The Future
-of Welsh Agriculture.
-Various speakers were there -
-..and banking representatives...
-..all with their own views on how
-to face the Brexit challenges.
-Many people are confused
-about the obligations of Brexit.
-It's a very worrying time
-especially for highland farmers...
-..who rely on
-beef and lamb production.
-It was a good opportunity to hear
-about the government's plans...
-..and to hear from experts
-about what's happening...
-..and what direction
-we're likely to go in.
-There were some
-..about focusing on things
-that are in our control.
-We need to work on improving
-..and almost forget about Brexit
-and improve our businesses.
-That will put us
-in a better place for the future.
-People are thinking ahead about what
-can happen but it's all speculation.
-We're not armed with facts or any
-certainty about what will happen.
-We just hope that the powers
-are transferred back to Wales...
-..as soon as possible after Brexit.
-If you want to learn more
-about the consequences of Brexit...
-..Meat Promotion Wales,
-AHDB and Farming Connect...
-..have also organised
-Last week, the FUW celebrated
-Farmhouse Breakfast week...
-..with one event held
-in the Pierhead Building.
-The Cabinet Secretary for Energy,
-Planning and Rural Affairs...
-revealed a 6m scheme...
-..aimed at developing
-the next generation of farmers.
-The Young People into Agriculture
-Scheme offers financial support...
-..and runs side by side with the
-Young People in Agriculture Forum...
-..to develop policies for
-farming families and businesses.
-It's one thing
-to offer financial support...
-..but it also puts guidelines
-..for young people to look
-at business strategies...
-..to tailor their business towards
-achieving the best income they can.
-Combining those two aspects
-is crucial for the future.
-are the future of farming.
-Lesley Griffiths also launched
-the 2018 Agri Academy.
-The programme is nearing
-its sixth year...
-..with 165 former members having
-benefited from the opportunities...
-..of leadership and how to plan
-a business for the future.
-The application period
-is now open for new applicants.
-It closes on March 30.
-Two former members
-are Morley and Lisa Jones.
-The opportunities I had through the
-Agri Academy were very beneficial.
-I've met people, received training
-and it's helped build my confidence.
-We've also shared ideas with
-the group tied to the Agri Academy.
-An opportunity to socialise,
-meet like-minded people...
-..and share ideas.
-It's been an opportunity to meet
-new people and expand my horizons.
-Back with NFU Cymru...
-..it was time to say goodbye
-to the president, Stephen James.
-His deputy for the past four years
-taking over from him...
-..is beef and sheep farmer John
-Davies from Merthyr Cynog, Brecon.
-Aled Jones from Caernarfon
-was elected as his deputy.
-Is the new president excited
-about the challenge ahead?
-It's a great honour and Steve
-leaves big footprints to fill.
-There's a responsibility
-and we're in a period of change...
-..which we haven't seen
-for many years, with Brexit.
-With challenge comes opportunity.
-we're up for this challenge.
-has a great future.
-We'll focus on the challenges
-and exploit the opportunities.
-That's the future but the final word
-goes to Stephen James...
-..as he reviews his time
-It passed quickly.
-Eight years had flown by.
-So much has happened
-during that time...
-..that I didn't expect to see
-at the beginning, especially Brexit.
-Brexit has increased our workload
-over the past 18 months.
-It was an honour for me
-to act as president.
-I'm a farmer from Clunderwen.
-I've enjoyed meeting
-so many people during that time.
-I've travelled across
-the whole of Wales.
-I've visited farms and met people
-across the whole country.
-I've been given
-a welcome everywhere.
-For me, that's important. That's
-what I enjoyed more than anything.
-Thanks to Stephen James
-for his contribution.
-Congratulations to John Davies
-and Aled Jones.
-Before we go,
-some news about bird flu.
-There have been no cases
-of bird flu in Wales...
-..but Cabinet Secretary,
-..has introduced a bird flu
-prevention zone across Wales...
-..to decrease the risk of flu
-to poultry and captive birds.
-The prevention zone requires owners
-of poultry and captive birds...
-..however they are kept,
-to undertake all practical steps.
-For more information, visit
-the Wales Government website.
-That's all for this week.
-Join us again next week.
-Until then, goodbye.
-S4C Subtitles by Adnod Cyf.
Cawn drafod dyfodol magu stoc a gwartheg godro wrth i hanner miliwn o gwsmeriaid droi eu cefnau ar gig a llaeth. What's the future for stock & dairy farming as products become less popular?