Mon, 29 Jan 2018 Ffermio


Mon, 29 Jan 2018

Cawn drafod dyfodol magu stoc a gwartheg godro wrth i hanner miliwn o gwsmeriaid droi eu cefnau ar gig a llaeth. What's the future for stock & dairy farming as products become l...


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-Concerns about the future

-of stock and dairy cattle...

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-..as 500,000 customers

-turn their backs on meat and milk.

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-This is very underhanded. They're

-very good in their marketing.

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-Also on the programme,

-beef farmers fight back...

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-..as they turn to the latest

-technology to improve their produce.

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-Technology develops every day

-and we have a new computer here...

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-..doing all the mathematical work

-for the farmer.

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-The challenges facing both farming

-unions at the start of a new year.

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-People are thinking ahead about what

-can happen but it's all speculation.

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-Movember and Dry January are terms

-that most people recognise by now...

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-..for growing a moustache

-and not drinking alcohol.

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-Veganuary is also a term

-that's becoming more popular...

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-..when people stop eating meat

-or any dairy products in January.

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-This year,

-150,000 have agreed to do this.

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-In recent years, people have become

-more aware of what they eat.

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-The latest trend is to avoid

-eating meat and dairy products.

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-Why are we highlighting this

-on Ffermio?

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-Simply, it's an increasing trend

-and we need to work out why.

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-According to one review...

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-..last year half a million people

-followed a vegan diet.

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-That's a rise of 360% in ten years,

-an astonishing rise.

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-Why are people

-turning their backs on farm produce?

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-According to the Vegan society...

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-..there's been a huge rise

-in the sale of vegan food.

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-In Bangor, Llyr Alun Jones

-works in Kyffin cafe deli...

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-..where they sell only vegetarian

-and vegan dishes.

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-The owners decided to open

-a vegetarian cafe 11 years ago.

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-They don't support the industrial

-farming of animals.

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-Over the 11 years, our menus

-have featured more vegan dishes.

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-Our customers have asked

-for more vegan dishes.

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-Why are people eating

-more vegan food?

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-It has something to do with

-the cruelty of the meat industry.

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-There are also health benefits.

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-Matthew Wilkinson

-follows a vegan diet.

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-Originally from Cardiff,

-he now lives in Bridgend.

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-I became a vegan six months ago.

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-I wasn't eating well at the time,

-I was eating too much meat...

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-..I was heavier than I am now.

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-I now realise it's healthier,

-better for the environment...

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-..and better for the animals.

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-I've read a lot over the past few

-years about what happens to animals.

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-I've watched behind the scenes

-footage from factory farms.

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-I've seen how animals live

-before they are killed.

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-I didn't want to eat

-something like that.

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-I don't think it's the right way

-to treat animals.

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-That's something that's led

-to people becoming vegans.

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-A lot of people eat meat

-during every meal.

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-That'll cause

-environmental damage eventually.

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-In terms of how much land is needed

-to fed a vegan for a year...

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-..it's not much when compared

-to people who eat meat.

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-You have to grow crops

-to feed the animals.

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-That requires a lot of water.

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-For a person, only a little water

-is needed to grow the crops.

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-It's a lot simpler.

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-People turn their backs on meat

-and dairy products for many reasons.

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-Health, the environment

-and animal welfare.

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-What is striking

-is how much of an impact...

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-..this small percentage receives

-on social media.

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-Alun has been asking

-if more education is needed...

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-..to promote farming produce

-better...

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-..and ensure that people realise

-the importance of a farmer's role.

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-Here are some examples of

-the material on social media sites.

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-The pictures have been designed

-to appeal to the emotions.

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-The facts are often blurred...

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-..but the campaigns

-are influential and effective.

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-What is the response in the mart

-and town of Carmarthen?

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-It's very unfair.

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-The standards for livestock hygiene

-in this country are second to none.

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-We have farm insurance

-every 18 months.

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-If you don't pass that, you're

-not allowed to sell milk or beef.

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-I've seen a lot of them on the

-internet, on Twitter and Facebook.

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-I think our unions and the industry

-should fight back.

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-A lot of things we see

-on the internet are fake...

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-..they're blatant lies.

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-We should be fighting back.

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-This is very underhanded.

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-They're very good in their marketing

-to get their point over.

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-They're campaigning to get people

-to be the same as them.

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-We're outside for hours at a time,

-morning, noon and night...

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-..making sure the animals

-get the best care and attention.

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-They put one picture on Facebook

-or on the London tube...

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-..and all our good work

-is cast aside.

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-The truth is very different.

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-Is there a way farmers

-can portray their lives...

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-..in a way that corrects

-misrepresentations and calms fears?

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-The market development manager

-for Meat Promotion Wales...

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-..is Rhys Llywelyn.

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-We must be more confident about the

-messages we're putting out there.

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-The vegans only have two arguments -

-health and the environment.

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-You need red meat in your diet

-if you want complete protein.

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-Beans and pulses

-won't provide those proteins.

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-For zinc and iron...

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-..it's important to have red meat

-as part of your diet.

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-In terms of the environment...

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-..there's been discussion about

-the ethical choice to become vegan.

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-Farming in Wales

-doesn't harm the environment.

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-Can farmers do more

-to promote their produce?

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-I've attended meetings in this area

-where farmers have told me...

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-..we produce it, you sell it.

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-Once it's gone

-through the farm gates...

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-..they're not worried about it.

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-There is room for farmers

-to do more.

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-We're grateful

-for a lot of the work farmers do...

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-..but they can do some things

-in partnership with us...

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-..to ensure that this message...

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-..the message that everyone is aware

-of, is shared across the world.

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-One farmer who often tweets

-about his life on the farm...

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-..is Sion Powell from Corwen.

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-I heard about Twitter

-on the news first.

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-I went on it to see

-what people were talking about.

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-How much of a response do you get...

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-..and does that response come

-from the general public?

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-About 90% comes from other farmers.

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-We take more of an interest in each

-other than the general public does.

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-Should this be used for the purpose

-of promoting agriculture?

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-There are many possibilities.

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-Many people use it

-and messages can be shared easily.

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-You must be careful.

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-Februdairy is about to begin

-to promote the dairy industry.

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-The campaign has already

-been hijacked by vegans.

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-We see ten tweets from vegans

-to every one tweet from a farmer.

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-Our voice is being silenced already.

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-What can we do about that?

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-It's hard to know.

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-The easiest thing

-would be to say nothing...

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-..but people don't hear

-our story then.

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-The more people who share

-their story, the better.

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-If you want to join

-the discussion...

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-..use the hashtag #Ffermio

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-People are free to eat

-what they want...

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-..but the industry can't sit back

-without facing these challenges.

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-Constructive answers are need

-to ensure success in the future.

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-It's time for a break.

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-Join us in part two

-when we cross the Severn Bridge...

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-..to see a new beef system.

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-.

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-The line between profit and loss

-is very fine in the beef sector.

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-Price, supply and demand

-can fluctuate greatly.

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-Today, I've crossed Offa's Dyke

-to see a pioneering system...

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-..the first of its kind

-in the United Kingdom.

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-Here, on Winterwell Farm,

-Somerset...

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-..Rob Drysdale has established

-an integrated beef enterprise...

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-..to produce more meat

-using the latest technology.

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-One man who helped him

-through the design stage...

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-..is expert Tom Allison

-from Pembrokeshire.

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-In contrast to many other beef farms

-I've visited...

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-..the farmer has invested greatly

-in technology.

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-We can see a lot of the technology,

-the fans and the light...

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-..instruments to measure

-the temperature of the cattle.

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-We've seen those on dairy farms

-before but not on beef farms.

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-How do you think the technology

-helps on the farm?

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-We can switch lights

-on for one end or both ends.

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-We can use the fans on different

-temperatures and humidity...

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-..just to see the effect it has

-on the cattle and their output.

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-Which weight and grade

-they're slaughtered out...

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-..and that will feed back

-into the system.

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-Light affects the performance

-of cattle.

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-Dairy cows definitely. No research

-has been made into beef cattle.

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-This will be the first farm

-to do any research into that.

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-We're trying to determine

-the effect...

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-..of giving the same amount of light

-to beef cattle.

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-Will it increase

-their dry matter intake or not?

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-That's what we're hoping

-to discover.

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-What else do you have here

-in terms of technology?

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-These large fans

-blow the air down...

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-..and other fans blow the air

-into the building.

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-We also measure humidity.

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-We can measure ammonia, methane

-and carbon dioxide in the air...

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-..to help the research work

-that's carried out here.

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-The aerating and lighting system

-encourages cattle to eat more...

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-..of the right kind of food

-to help them gain weight.

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-Other devices and instruments

-help the system work properly.

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-How complex is the system

-from day to day?

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-Technology is developing every day.

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-We have a computer doing all the

-mathematical work for the farmer.

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-It measures the temperature

-and it adjusts the fans.

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-It measures the humidity,

-we can create alerts and reports.

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-It's a simple system, we can access

-it by phone, computer or iPad.

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-We can access it around the world.

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-I can easily access a system

-in Slovakia or America right now.

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-The mixer wagon is very unique.

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-It's the first mixer wagon

-of its kind in this country.

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-It's self-propelled.

-It loads itself.

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-It has an NIR sensor which measures

-the quality of the food.

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-It can make changes to the ration

-as the machine is being loaded.

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-The fever tags are vey interesting.

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-I think that's a good example

-of a simple technology.

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-The farmer only has to attach

-the tag to the animal's ear.

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-There's no computer.

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-A light shines

-if the animal's temperature rises...

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-..over a certain level

-for a number of hours.

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-Rob Drysdale runs this farm.

-He was a vet for over 20 years.

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-He completed a Nuffield Scholarship

-on integrated beef systems.

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-He's learnt from his experiences...

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-..and is now operating

-his own system.

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-I realised, as I was travelling and

-working, that a lot of UK farmers...

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-..are very efficient at what they do

-but weren't doing it in scale.

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-We produce great beef

-but not enough.

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-The country's not self-sufficient

-for beef.

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-We need more beef.

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-If we can find a way

-of taking dairy beef...

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-..and producing consistent quality

-beef, we have to do it better.

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-We're looking at batch management

-and integration.

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-We're working with big dairy farms

-in Wales and across the country...

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-..to produce the right stock

-that we can take on and grow.

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-We're investing in the genetics.

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-What it means to be a farmer

-is changing.

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-What we've seen here today,

-Rob, as a vet...

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-..he farms the very best.

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-He uses technology as a device

-to achieve his aims.

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-He's installed the lights

-and the fans.

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-Rob can look

-at the whole food chain.

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-He can look at the suppliers, the

-men rearing and breeding stock...

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-..and he also looks

-at the customer's needs.

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-What people like Jamie Oliver

-and the supermarkets want.

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-Rob's made a major investment.

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-Do you think it's a wise investment?

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-I've spoken to Rob and he's invested

-200,000 so far on this site.

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-As he said, we'll have to return

-in five years' time to find out.

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-I'm confident

-it will be a wise investment.

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-He's worked on his budget.

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-The business is hitting

-its budget targets now.

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-I think the technology

-we've provided will improve...

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-..as will the technology

-other companies have installed.

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-I'm sure and confident

-it will turn out well for him.

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-Rob has issued young farmers

-in Wales with a challenge.

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-Tell us more about that.

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-Rob's business is expanding

-and he's looking...

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-..for a young, enthusiastic farmer

-from Wales...

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-..to finish off 1,000 cattle

-every year.

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-He's looking for a young farmer.

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-It's a great opportunity

-for a young farmer.

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-It'll be an opportunity to be part

-of something very exciting...

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-..to be part of a new business

-and part of an exciting future.

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-If you're a young farmer

-who's ready for a challenge...

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-..and want to rear beef cattle

-in the future, get in touch...

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-..via Facebook or Twitter.

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-Over the past week, the farming

-unions have held meetings...

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-..to discuss the future

-of the industry.

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-On the Showground in Llanelwedd...

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-..NFU Cymru organised

-a Brexit conference...

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-..under the title Shaping The Future

-of Welsh Agriculture.

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-Various speakers were there -

-economists, marketers...

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-..and banking representatives...

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-..all with their own views on how

-to face the Brexit challenges.

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-Many people are confused

-about the obligations of Brexit.

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-It's a very worrying time

-especially for highland farmers...

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-..who rely on

-beef and lamb production.

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-It was a good opportunity to hear

-about the government's plans...

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-..and to hear from experts

-about what's happening...

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-..and what direction

-we're likely to go in.

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-There were some

-important messages...

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-..about focusing on things

-that are in our control.

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-We need to work on improving

-our efficiency...

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-..and almost forget about Brexit

-and improve our businesses.

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-That will put us

-in a better place for the future.

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-People are thinking ahead about what

-can happen but it's all speculation.

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-We're not armed with facts or any

-certainty about what will happen.

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-We just hope that the powers

-are transferred back to Wales...

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-..as soon as possible after Brexit.

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-If you want to learn more

-about the consequences of Brexit...

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-..Meat Promotion Wales,

-AHDB and Farming Connect...

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-..have also organised

-Brexit meetings.

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-Last week, the FUW celebrated

-Farmhouse Breakfast week...

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-..with one event held

-in the Pierhead Building.

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-The Cabinet Secretary for Energy,

-Planning and Rural Affairs...

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-..Lesley Griffiths,

-revealed a 6m scheme...

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-..aimed at developing

-the next generation of farmers.

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-The Young People into Agriculture

-Scheme offers financial support...

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-..and runs side by side with the

-Young People in Agriculture Forum...

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-..to develop policies for

-farming families and businesses.

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-It's one thing

-to offer financial support...

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-..but it also puts guidelines

-in place...

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-..for young people to look

-at business strategies...

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-..to tailor their business towards

-achieving the best income they can.

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-Combining those two aspects

-is crucial for the future.

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-Young farmers

-are the future of farming.

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-Lesley Griffiths also launched

-the 2018 Agri Academy.

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-The programme is nearing

-its sixth year...

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-..with 165 former members having

-benefited from the opportunities...

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-..of leadership and how to plan

-a business for the future.

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-The application period

-is now open for new applicants.

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-It closes on March 30.

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-Two former members

-are Morley and Lisa Jones.

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-The opportunities I had through the

-Agri Academy were very beneficial.

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-I've met people, received training

-and it's helped build my confidence.

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-We've also shared ideas with

-the group tied to the Agri Academy.

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-An opportunity to socialise,

-meet like-minded people...

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-..and share ideas.

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-It's been an opportunity to meet

-new people and expand my horizons.

0:20:440:20:48

-Back with NFU Cymru...

0:20:520:20:54

-..it was time to say goodbye

-to the president, Stephen James.

0:20:540:20:59

-His deputy for the past four years

-taking over from him...

0:20:590:21:03

-..is beef and sheep farmer John

-Davies from Merthyr Cynog, Brecon.

0:21:040:21:09

-Aled Jones from Caernarfon

-was elected as his deputy.

0:21:100:21:14

-Is the new president excited

-about the challenge ahead?

0:21:150:21:18

-It's a great honour and Steve

-leaves big footprints to fill.

0:21:190:21:23

-There's a responsibility

-and we're in a period of change...

0:21:230:21:27

-..which we haven't seen

-for many years, with Brexit.

0:21:270:21:31

-With challenge comes opportunity.

0:21:310:21:33

-Looking forward,

-we're up for this challenge.

0:21:340:21:37

-Welsh agriculture

-has a great future.

0:21:370:21:40

-We'll focus on the challenges

-and exploit the opportunities.

0:21:400:21:44

-That's the future but the final word

-goes to Stephen James...

0:21:440:21:48

-..as he reviews his time

-as president.

0:21:490:21:51

-It passed quickly.

0:21:510:21:53

-Eight years had flown by.

0:21:530:21:55

-So much has happened

-during that time...

0:21:550:21:58

-..that I didn't expect to see

-at the beginning, especially Brexit.

0:21:580:22:03

-Brexit has increased our workload

-over the past 18 months.

0:22:030:22:07

-It was an honour for me

-to act as president.

0:22:080:22:12

-I'm a farmer from Clunderwen.

0:22:120:22:15

-I've enjoyed meeting

-so many people during that time.

0:22:150:22:19

-I've travelled across

-the whole of Wales.

0:22:200:22:23

-I've visited farms and met people

-across the whole country.

0:22:230:22:29

-I've been given

-a welcome everywhere.

0:22:290:22:32

-For me, that's important. That's

-what I enjoyed more than anything.

0:22:320:22:37

-Thanks to Stephen James

-for his contribution.

0:22:420:22:46

-Congratulations to John Davies

-and Aled Jones.

0:22:460:22:49

-Before we go,

-some news about bird flu.

0:22:490:22:53

-There have been no cases

-of bird flu in Wales...

0:22:550:22:58

-..but Cabinet Secretary,

-Lesley Griffiths...

0:22:580:23:02

-..has introduced a bird flu

-prevention zone across Wales...

0:23:020:23:07

-..to decrease the risk of flu

-to poultry and captive birds.

0:23:070:23:10

-The prevention zone requires owners

-of poultry and captive birds...

0:23:110:23:16

-..however they are kept,

-to undertake all practical steps.

0:23:170:23:22

-For more information, visit

-the Wales Government website.

0:23:220:23:27

-That's all for this week.

-Join us again next week.

0:23:270:23:32

-Until then, goodbye.

0:23:320:23:34

-S4C Subtitles by Adnod Cyf.

0:23:520:23:54

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0:23:540:23:54

Cawn drafod dyfodol magu stoc a gwartheg godro wrth i hanner miliwn o gwsmeriaid droi eu cefnau ar gig a llaeth. What's the future for stock & dairy farming as products become less popular?


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