O Gymru Fach

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-America is the land -of opportunity and dreams.	0:00:00	0:00:04
-A diverse mix of cultures -and religions.	0:00:04	0:00:07
-A magnet for those -hoping for a better life.	0:00:07	0:00:10
-The place has captured -my imagination ever since childhood.	0:00:11	0:00:15
-Images and locations from films -and television series...	0:00:15	0:00:19
-..are etched in my mind.	0:00:19	0:00:22
-It's now one of my favourite -holiday destinations.	0:00:22	0:00:26
-According to folklore, -Prince Madog of Gwynedd...	0:00:26	0:00:29
-..was the first man -to reach America.	0:00:29	0:00:32
-The Welsh have regularly -settled here ever since.	0:00:32	0:00:36
-The Quakers came first, followed by -farmers and miners a century later.	0:00:36	0:00:41
-But what about present-day America?	0:00:41	0:00:44
-I'm here, following the trail -of three products from Wales.	0:00:44	0:00:48
-An ingredient to flavour -luxury chocolates.	0:00:48	0:00:51
-A knitwear business -in South-West Wales.	0:00:51	0:00:54
-And a special animal...	0:00:55	0:00:57
-..leaving its mark -across the United States.	0:00:57	0:01:00
-Five generations -of the same family...	0:01:19	0:01:22
-..have long been producing clothing -and textiles in West Wales.	0:01:22	0:01:26
-Their products can now be found -in Selfridges and Harrods...	0:01:27	0:01:31
-..and on Jermyn Street -and Savile Row.	0:01:31	0:01:34
-The Corgi factory -has received the Royal Warrant.	0:01:34	0:01:38
-And their customers -read like a who's who list.	0:01:38	0:01:41
-Hugh Grant, Prince Charles -and Elton John, to name but a few.	0:01:41	0:01:47
-The company -is run by Chris and Lisa Jones...	0:01:56	0:02:00
-..a brother and sister -carrying on the tradition.	0:02:01	0:02:04
-They're keen for their jumpers and -socks to enter the worldwide market.	0:02:04	0:02:09
-We're here in the boardroom...	0:02:13	0:02:16
-..surrounded by old photographs...	0:02:16	0:02:19
-..of not only the factory -but your family.	0:02:19	0:02:22
-The man in the centre...	0:02:22	0:02:24
-..was my grandfather, Glyn Jones.	0:02:25	0:02:27
-The photograph up in the corner -is of my father, Huw Jones.	0:02:28	0:02:32
-That's my uncle in the corner.	0:02:32	0:02:34
-He must be five or six. -Another Jones - Elfyn Jones.	0:02:35	0:02:38
-You're a family of Joneses.	0:02:38	0:02:40
-Which Jones established the company?	0:02:41	0:02:43
-The company was founded in 1893...	0:02:44	0:02:46
-..by John Rhys Jones.	0:02:46	0:02:50
-He was my great-great-grandfather.	0:02:50	0:02:54
-Did he start out making socks?	0:02:54	0:02:57
-Yes, he made socks -for the coal miners...	0:02:57	0:03:00
-..to wear to chapel on a Sunday.	0:03:00	0:03:03
-During the '60s, they started -making Argyle sweaters...	0:03:03	0:03:07
-..similar to the ones -you'd see on a golf course.	0:03:07	0:03:11
-But since Lisa and Chris -took over...	0:03:11	0:03:13
-..bold colours have replaced...	0:03:14	0:03:16
-..the grey and black socks of old.	0:03:17	0:03:19
-Uniquely-designed sweaters -are a big part of the business.	0:03:19	0:03:23
-The materials used in this factory -come from four corners of the world.	0:03:23	0:03:29
-Cashmere from Mongolian -and Himalayan goats.	0:03:29	0:03:32
-Italian and Egyptian cotton.	0:03:33	0:03:35
-Merino wool for the kilt socks -of the army regiments of Scotland.	0:03:35	0:03:40
-And Pembrokeshire wool -for Welsh socks.	0:03:40	0:03:43
-We're the last company in the UK -to use this type of machinery.	0:03:46	0:03:51
-What's so special -about this machine?	0:03:51	0:03:54
-This is called hand intarsia.	0:03:54	0:03:56
-As you can see, each colour -is pulled through by hand.	0:03:57	0:04:03
-Then you pull the carriage across...	0:04:04	0:04:07
-..which gives you the stitch.	0:04:07	0:04:10
-Though you don't knit -by hand here...	0:04:10	0:04:14
-..the work is done by hand -despite having machines.	0:04:14	0:04:18
-It's very dexterous work.	0:04:18	0:04:20
-It takes 10 hours -to make one jumper.	0:04:20	0:04:23
-Goodness me!	0:04:23	0:04:25
-The company trades with -a long list of countries.	0:04:36	0:04:39
-Britain, of course, -the United States...	0:04:40	0:04:43
-..Japan, European countries...	0:04:44	0:04:46
-..Russia, Canada, South Africa, -Korea and Australia.	0:04:46	0:04:49
-Iconic shops such as Selfridges and -Harrods also stock their clothing.	0:04:50	0:04:55
-Within this factory in Ammanford...	0:04:55	0:04:58
-..50,000 pairs of socks -are knitted each year...	0:04:58	0:05:02
-..some of which are worn -on famous feet.	0:05:02	0:05:05
-Sorry to interrupt, Helen. I can see -you're ironing on the labels there.	0:05:08	0:05:13
-Tell me about some of the customers -who buy these socks.	0:05:13	0:05:18
-Who are your most famous customers?	0:05:18	0:05:21
-Elton John.	0:05:21	0:05:23
-Jude Law.	0:05:24	0:05:26
-Peter O'Toole.	0:05:26	0:05:28
-Daniel Craig.	0:05:28	0:05:30
-Liz Hurley.	0:05:30	0:05:31
-Christina Aguilera.	0:05:32	0:05:34
-Christina Aguilera. - -Meg Matthews and Liam Gallagher.	0:05:34	0:05:36
-Ronnie Corbett.	0:05:37	0:05:39
-Ronnie Corbett. - -Ronnie Corbett.	0:05:39	0:05:40
-Ronnie Corbett.	0:05:40	0:05:42
-Ronnie Corbett. - -Small ones for him then!	0:05:42	0:05:44
-Prince Charles.	0:05:44	0:05:46
-These are important socks for us.	0:05:51	0:05:55
-Prince William -chose the colour combination.	0:05:57	0:06:01
-He designed them? -How did that come about?	0:06:01	0:06:04
-Did you ask him?	0:06:04	0:06:06
-No, we were visiting the St James's -Palace valet with a new jumper...	0:06:06	0:06:11
-..for Prince Charles.	0:06:12	0:06:14
-We showed him the socks...	0:06:14	0:06:16
-..and he said he thought his son -might like a few pairs.	0:06:16	0:06:20
-So Prince William and -Prince Harry chose the colours...	0:06:22	0:06:26
-..and this design has sold well.	0:06:27	0:06:29
-Prince Harry too?	0:06:29	0:06:31
-Prince Harry too? - -Yes.	0:06:31	0:06:32
-He designed black and red ones -for the regiment he was in.	0:06:33	0:06:37
-Prince William's big day -isn't far away.	0:06:37	0:06:41
-Do you think he'll be wearing these -on his wedding day?	0:06:41	0:06:45
-I don't think so, but we'll see.	0:06:45	0:06:48
-And the Prince's stripy socks have -been the company's best-sellers.	0:06:48	0:06:53
-The Royal connection has helped -market the company overseas...	0:06:53	0:06:58
-..especially on the other side -of the Atlantic.	0:06:58	0:07:02
-Tell me about America.	0:07:04	0:07:06
-Which designers and shops -do you mainly do business with?	0:07:07	0:07:12
-I go out there -with a range of our products...	0:07:12	0:07:15
-..and swatches of our new designs.	0:07:16	0:07:19
-I visit stores such as Barneys, -designers such as Tom Brown...	0:07:19	0:07:24
-..as well as boutiques -in the Meatpacking District...	0:07:24	0:07:28
-..and shops such as Zoom -in the well-known Hamptons.	0:07:28	0:07:33
-We also visit shops in Newport -such as Royal Male.	0:07:33	0:07:37
-So, the more you go out there on -business, the more orders you get.	0:07:37	0:07:43
-Yes. This year, -we're designing for J.Crew.	0:07:44	0:07:47
-They're a very trendy, -urban company...	0:07:47	0:07:50
-..with shops all over the world.	0:07:50	0:07:53
-Keeping the Corgi label on -our socks has made a big difference.	0:07:53	0:07:58
-Leaving the factory, it's time to -head from the south to the north.	0:08:07	0:08:13
-There's something about -this part of Wales...	0:08:18	0:08:21
-..that makes me feel as if -I'm on holiday.	0:08:21	0:08:24
-Crossing the Menai Bridge -is something I never tire of.	0:08:24	0:08:28
-Its engineering is incredible -and the scenery, spectacular.	0:08:29	0:08:33
-The Menai Strait -has a key role to play...	0:08:38	0:08:41
-..in the growth of Welsh produce -over recent years.	0:08:41	0:08:46
-One company has harvested salt -from this clean and fresh seawater.	0:08:46	0:08:52
-The company is called Halen Mon, but -I've never seen a salt farm before.	0:08:54	0:08:59
-Richard Hughes Roberts, who's been -here since its beginnings...	0:08:59	0:09:03
-..shows me around.	0:09:04	0:09:06
-So does the process begin with the -water being pumped from the Menai?	0:09:07	0:09:12
-Yes, that's right. -The pumps are embedded in the beach.	0:09:13	0:09:16
-We have to pay Her Majesty...	0:09:18	0:09:21
-..so that we can keep the pumps -running under the beach like this.	0:09:21	0:09:26
-What is it -about the Menai's water...	0:09:27	0:09:30
-..that makes it ideal -for creating Halen Mon?	0:09:30	0:09:33
-It's a great place -to draw seawater...	0:09:35	0:09:38
-..because the tide passes through -the Menai Strait four times a day.	0:09:38	0:09:43
-So it's very clean water.	0:09:43	0:09:45
-It's very pure water that's been -filtered by the pebbles and sand...	0:09:45	0:09:50
-..before being processed.	0:09:51	0:09:52
-..before being processed. - -Mussel beds along the beach...	0:09:52	0:09:54
-..also filter the water.	0:09:54	0:09:56
-After being pumped from the sea -outside the farm...	0:09:57	0:10:00
-..the saltwater is then boiled -at a low temperature...	0:10:01	0:10:05
-..and left to crystallize.	0:10:05	0:10:07
-When the crystals have formed, -they're ready to be harvested.	0:10:08	0:10:12
-Every part of the process -has to be carefully undertaken...	0:10:13	0:10:17
-..because the crystals -are very fragile.	0:10:17	0:10:21
-These large, white flakes are -what makes Halen Mon so distinctive.	0:10:21	0:10:26
-Yes, they are.	0:10:26	0:10:28
-I lift them out -and carefully set them down there...	0:10:29	0:10:33
-..ready for the next process.	0:10:33	0:10:36
-Though the process is slow, -it's a vital procedure...	0:10:38	0:10:43
-..for the purity of the salt -and the unique taste...	0:10:43	0:10:47
-..the company is known for.	0:10:47	0:10:50
-The produce has changed -over recent years...	0:10:50	0:10:53
-..to incorporate -some unexpected ingredients.	0:10:53	0:10:57
-The chef at Harvey Nichols -helped us out in the beginning...	0:10:58	0:11:03
-..to come up with -the organic spiced sea salt.	0:11:04	0:11:07
-Since then, -we've developed smoked sea salt...	0:11:09	0:11:12
-..vanilla and also celery sea salt.	0:11:12	0:11:18
-And the smoked sea salt...	0:11:20	0:11:22
-..is used in some unusual ways, -isn't it?	0:11:23	0:11:27
-Yes, indeed.	0:11:27	0:11:28
-In America, it's used in chocolate.	0:11:29	0:11:31
-A woman called Fran in Seattle -came up with the recipe.	0:11:32	0:11:35
-As it happens, -those particular chocolates...	0:11:36	0:11:39
-..are Mr Obama's favourites.	0:11:39	0:11:42
-And we've all heard of him!	0:11:42	0:11:44
-That's been great marketing for us -because word got around.	0:11:45	0:11:49
-Fran came here -to see how the salt was made.	0:11:49	0:11:54
-She brought three boxes -of these chocolates with her...	0:11:54	0:11:58
-..and they were wonderful.	0:11:59	0:12:01
-Unfortunately, there are none left!	0:12:01	0:12:04
-This is one story I can't ignore.	0:12:11	0:12:13
-The world's most powerful man...	0:12:13	0:12:15
-..likes his chocolate -with salt from North Wales.	0:12:15	0:12:19
-But the salt is only half the story.	0:12:20	0:12:22
-The smoky flavour is also created -on the island, close to Benllech.	0:12:23	0:12:28
-Anglesey is famous -for its oak trees.	0:12:30	0:12:32
-The Derimon Smokery in Dulas...	0:12:33	0:12:36
-..is responsible -for the smoky flavour.	0:12:36	0:12:39
-So, Gwen, is this the oven -where the salt is smoked?	0:12:44	0:12:49
-Yes, this is the oven we use -just for the salt.	0:12:49	0:12:52
-The salt is smoked for four days...	0:12:55	0:12:58
-..and is turned only once...	0:12:58	0:13:00
-..to deepen the flavour.	0:13:00	0:13:02
-I understand that this salt...	0:13:03	0:13:05
-..is used in Seattle...	0:13:05	0:13:09
-..to make Barack Obama's -favourite chocolates.	0:13:09	0:13:13
-How did you feel on hearing that?	0:13:13	0:13:15
-How did you feel on hearing that? - -It's brought us a lot of publicity.	0:13:15	0:13:18
-And, of course, -they're wonderful chocolates...	0:13:18	0:13:22
-..made with Halen Mon's -smoked sea salt.	0:13:22	0:13:25
-Have you tasted them?	0:13:26	0:13:28
-We were given just the one.	0:13:28	0:13:30
-We cut it up into pieces -and shared it with everybody.	0:13:30	0:13:34
-It was very nice.	0:13:34	0:13:36
-Like everyone else, -he's always welcome here.	0:13:37	0:13:40
-We'd be thrilled if he dropped by.	0:13:40	0:13:42
-We run a bed and breakfast too, -so he could stay here!	0:13:43	0:13:46
-Like all the best ideas, -it's such a simple and obvious one.	0:13:51	0:13:55
-As I follow the trail -of these products from Wales...	0:13:55	0:13:59
-..it's time for me to go -from one island...	0:13:59	0:14:02
-..to an island of a different kind.	0:14:02	0:14:04
-The American market is an obvious -target for worldwide companies...	0:14:04	0:14:09
-..due to its size -and numerous opportunities...	0:14:09	0:14:13
-..to attract a wider audience.	0:14:13	0:14:16
-The two companies I've visited have -cracked this competitive market.	0:14:16	0:14:21
-I'm on a journey to discover more...	0:14:21	0:14:24
-..about the impact Welsh produce -is having on American customers.	0:14:24	0:14:29
-.	0:14:29	0:14:29
-888	0:14:32	0:14:32
-888 - -888	0:14:32	0:14:34
-Manhattan, New York.	0:14:48	0:14:50
-When I'm here, I feel as if I've -reached the centre of the world.	0:14:50	0:14:54
-As Frank sings, if you can make it -here, you can make it anywhere.	0:14:54	0:14:58
-That's true of show business as well -as business, commerce and fashion.	0:14:58	0:15:03
-The Corgi company from Ammanford -already trades with America...	0:15:08	0:15:13
-..stocking major stores -such as Barneys...	0:15:13	0:15:16
-..and deals with Ralph Lauren, -and boutiques such as Royal Male.	0:15:16	0:15:21
-Manager, Lisa Wood, -also liaises with designers...	0:15:22	0:15:25
-..on their individual collections.	0:15:26	0:15:28
-Here we are. -Why don't you show me around?	0:15:28	0:15:31
-First stop today is J.Crew -in the Tribeca district.	0:15:32	0:15:36
-A brand which has more than -300 stores across America.	0:15:36	0:15:40
-These items in the corner -look very familiar, Lisa.	0:15:40	0:15:44
-Here we are in J.Crew.	0:15:44	0:15:45
-Here we are in J.Crew. - -Tell me a little about the company.	0:15:45	0:15:48
-We started doing business with them -two years ago.	0:15:48	0:15:52
-They have ten shops in New York -alone...	0:15:52	0:15:55
-..as well as an Internet site.	0:15:56	0:15:59
-They buy a lot from us, and we get -repeat orders every year.	0:15:59	0:16:04
-Do they sell just socks...	0:16:05	0:16:07
-..or do they also sell your jumpers -and cardigans?	0:16:07	0:16:11
-Socks at the moment, but next week -I'm meeting the accessory buyer.	0:16:11	0:16:16
-Fingers crossed, -we'll soon be supplying accessories.	0:16:16	0:16:21
-How does it work? Do they chose -the different designs each season?	0:16:21	0:16:26
-Or do they wait and see -which are the best-sellers?	0:16:26	0:16:29
-I come here every year to show -the new collections to the buyers.	0:16:30	0:16:34
-They then choose the new styles.	0:16:34	0:16:38
-I bring colour cards along...	0:16:38	0:16:40
-..and they design different colour -combinations on the computer...	0:16:40	0:16:46
-..which become exclusive to J.Crew.	0:16:46	0:16:49
-There are new collections -for summer and winter.	0:16:49	0:16:52
-These are the ones I like. -They're very retro.	0:16:53	0:16:56
-They're like Wales's football socks -from the '70s.	0:16:57	0:17:00
-You can buy an Adidas shoulder bag -to go with them.	0:17:00	0:17:04
-Remember those in school?	0:17:04	0:17:05
-Remember those in school? - -Yes.	0:17:05	0:17:06
-I remember 1970s retro. Very good!	0:17:07	0:17:09
-You're taking me now -to the Upper West Side.	0:17:17	0:17:21
-What's up there?	0:17:22	0:17:23
-What's up there? - -We're visiting Marlon Gobel...	0:17:23	0:17:26
-..an up-and-coming designer...	0:17:27	0:17:30
-..in top-end fashion.	0:17:30	0:17:33
-He doesn't have a shop, but he'll -show his collection at Fashion Week.	0:17:34	0:17:39
-His designs will then be available -to buy in Bergdorf Goodman.	0:17:39	0:17:44
-Is it all work and no play -when you come here?	0:17:44	0:17:47
-Of course!	0:17:47	0:17:49
-I'm sensing you enjoy going to all -these places in Manhattan by taxi.	0:17:50	0:17:56
-It's like Sex And The City!	0:17:56	0:17:58
-I suppose so.	0:17:58	0:18:00
-Though Marlon Gobel -is a new label...	0:18:00	0:18:03
-..he's a well-known face -in the fashion world out here.	0:18:03	0:18:07
-He designs unique cashmere items, -created in Ammanford...	0:18:07	0:18:12
-..and sold in the exclusive -Bergdorf Goodman...	0:18:12	0:18:15
-..for a price that would even empty -Elton John's wallet.	0:18:15	0:18:19
-Gosh, this is so fun -because this is always the way.	0:18:22	0:18:26
-It starts happening, -and I see spring emerge...	0:18:26	0:18:29
-..out of these colour swatches -and patterns, and suddenly...	0:18:29	0:18:35
-With New York Fashion Week -at an end...	0:18:35	0:18:38
-..it's time to move on -to the autumn collection.	0:18:38	0:18:41
-Lisa presents samples and ideas -for new textiles and designs.	0:18:41	0:18:46
-It's so interesting to see how -concepts for a new design develops.	0:18:46	0:18:51
-I'm seeing the creative process -for myself.	0:18:51	0:18:55
-Mix some textures.	0:18:55	0:18:56
-Mix some textures. - -What is this?	0:18:56	0:18:57
-You could mix that -with some of these images.	0:18:57	0:19:01
-You're killing me here. -Look at that. Wow.	0:19:01	0:19:04
-Sign me up for... Yeah.	0:19:04	0:19:07
-It's a creative partnership - two -people from different backgrounds...	0:19:07	0:19:12
-..designing in tandem.	0:19:12	0:19:14
-The pair's enthusiasm is infectious -and has an effect on me.	0:19:15	0:19:19
-But I want to know what makes -a designer from New York...	0:19:19	0:19:23
-..want to work with a company -3,000 miles away.	0:19:23	0:19:26
-There's a trust with Lisa -that she...	0:19:27	0:19:30
-There's no judgement on when I'm -coming up with this idea...	0:19:30	0:19:35
-..of, like, produce sweaters -or I say, supermarkets or secrets.	0:19:35	0:19:40
-She laughs with me, not at me.	0:19:40	0:19:42
-Lisa never tells me it won't work.	0:19:43	0:19:45
-She says, "It'll be fun for us -and fun for you."	0:19:45	0:19:48
-He's obviously a big fan of yours, -Lisa.	0:19:48	0:19:52
-I'm going to keep him -for a while longer, I think.	0:19:52	0:19:56
-With your own fashion and design -background...	0:19:56	0:20:00
-..it must be superb working with -an up-and-coming young designer...	0:20:00	0:20:05
-..who's breaking into -this competitive market.	0:20:05	0:20:10
-Yes, it is.	0:20:10	0:20:12
-I'll go home with footage -of the fashion show...	0:20:12	0:20:16
-..and show everybody in the factory -who make the sweaters.	0:20:16	0:20:21
-They'll see -what we've produced in Ammanford...	0:20:21	0:20:25
-..out here on the catwalk.	0:20:26	0:20:28
-It's the type of thing you see -on television.	0:20:28	0:20:31
-It's hard to believe -we started the process...	0:20:32	0:20:35
-..and the sweaters we made -in our factory end up out here.	0:20:36	0:20:40
-Tell me about Marlon's -latest collection.	0:20:40	0:20:44
-This is one of the cable sweaters. -It's 10-ply cashmere.	0:20:46	0:20:50
-You made this, of course. -Did you make all the knitwear?	0:20:50	0:20:55
-Yes, we made it all.	0:20:55	0:20:58
-This started out as strips...	0:20:58	0:21:00
-..that we weaved in and out -to look like cable.	0:21:01	0:21:04
-A lot of work has gone into this.	0:21:04	0:21:06
-A lot of work has gone into this. - -You can tell by the weight.	0:21:06	0:21:08
-There's a lot of cashmere in that.	0:21:08	0:21:10
-It must be warm.	0:21:10	0:21:11
-It must be warm. - -100%.	0:21:11	0:21:13
-This took over a kilo of cashmere -to make.	0:21:13	0:21:16
-It would probably cost -around 1,500 in a shop.	0:21:16	0:21:21
-1,500 in one of -these exclusive shops!	0:21:22	0:21:25
-Yes, such as Bergdorf Goodman.	0:21:25	0:21:27
-This is unusual.	0:21:31	0:21:32
-What is it?	0:21:33	0:21:35
-It's a heart.	0:21:36	0:21:38
-I can see it now, with the veins -running down the arms.	0:21:38	0:21:43
-This is one of the sweaters -we made...	0:21:43	0:21:46
-..during the first year -of working with Marlon.	0:21:46	0:21:50
-Was this made in the factory -in Ammanford?	0:21:50	0:21:53
-Yes, it took over a day to make.	0:21:53	0:21:56
-Only six of these have been made...	0:21:57	0:22:00
-..and they sell them -in Bergdorf Goodman for 2,100.	0:22:01	0:22:05
-2,100? Wow!	0:22:05	0:22:08
-And they've all been sold.	0:22:08	0:22:11
-100% sell-through, -which is what we want.	0:22:11	0:22:14
-The day has worn me out.	0:22:36	0:22:38
-But Lisa has one appointment left -in her schedule.	0:22:38	0:22:42
-The taxi heads through -Manhattan's fashionable quarter.	0:22:42	0:22:46
-The Meatpacking District.	0:22:46	0:22:48
-Lisa has incredible energy, -and during her week here...	0:22:49	0:22:53
-..she'll visit 20 companies.	0:22:53	0:22:55
-She will show them jumpers and socks -and discuss colours and cuts...	0:22:55	0:23:00
-..with individual designers -to combine creative ideas.	0:23:00	0:23:04
-What kind of shops are there here?	0:23:07	0:23:09
-Mainly clothes shops, -but everything here is trendy.	0:23:09	0:23:13
-What about this shop?	0:23:13	0:23:15
-Jussara Lee, whom we've been -working with for a while.	0:23:15	0:23:18
-Is that your stuff in the window?	0:23:19	0:23:20
-Is that your stuff in the window? - -Yes.	0:23:20	0:23:21
-We made the cardigan and the jumper.	0:23:22	0:23:26
-The cardigan -is a Valentine's special.	0:23:26	0:23:29
-I can see the hearts on it.	0:23:30	0:23:32
-Let's go inside.	0:23:32	0:23:34
-Hello, hello!	0:23:40	0:23:42
-Hi!	0:23:42	0:23:44
-How are you?	0:23:44	0:23:46
-The fashionable Jussara Lee boutique -is the final appointment.	0:23:46	0:23:51
-The Brazilian designer -started her label in the '90s.	0:23:51	0:23:55
-She provides a custom-made service, -creating individual pieces.	0:23:56	0:24:01
-The Corgi company has been -creating knitwear for her...	0:24:01	0:24:05
-..for some years.	0:24:05	0:24:07
-I want to ask Jussara what it's like -working with the Welsh designer.	0:24:07	0:24:12
-She's full of praise for her.	0:24:12	0:24:15
-Sometimes, sewing my labels, -I feel even guilty...	0:24:16	0:24:19
-..because some of the things -that we bring into the store...	0:24:19	0:24:24
-..and put our label on, -are actually her creations.	0:24:24	0:24:29
-That's all cashmere.	0:24:29	0:24:31
-Is this the one that I shot -last time you were here?	0:24:31	0:24:35
-It was a different colour.	0:24:35	0:24:36
-It was a different colour. - -What about the factory?	0:24:36	0:24:37
-Do Jussara's customers have any idea -of where the knitwear comes from...	0:24:38	0:24:42
-..and of Wales as a country?	0:24:42	0:24:44
-You know, I think that...	0:24:44	0:24:47
-..I mean, I don't know, -but I feel every time I say...	0:24:47	0:24:50
-.."Our sweaters -are made in Wales"...	0:24:51	0:24:54
-..I just feel so proud of it.	0:24:54	0:24:56
-It's been fun -going around Manhattan with Lisa.	0:25:00	0:25:04
-She has incredible energy -and enthusiasm.	0:25:04	0:25:07
-And you need it here.	0:25:07	0:25:09
-What she offers -is a high-quality service.	0:25:09	0:25:12
-There are many people here in one of -the world's fashion capitals...	0:25:12	0:25:17
-..who appreciate what she and -the women in Ammanford can create.	0:25:18	0:25:22
-.	0:25:24	0:25:24
-888	0:25:31	0:25:31
-888 - -888	0:25:31	0:25:33
-The following day...	0:25:39	0:25:41
-..I fly to the other side -of the United States...	0:25:41	0:25:44
-..to a town that's a nirvana -for chocolate-lovers.	0:25:45	0:25:48
-I was always a big fan -of the sitcom, Frasier...	0:26:15	0:26:18
-..which was set here in Seattle.	0:26:18	0:26:21
-He and his brother, Niles, -were a laughing stock...	0:26:21	0:26:24
-..as a result of their discerning -taste for the finer things in life.	0:26:24	0:26:28
-But it could be said -that the citizens of Seattle...	0:26:28	0:26:31
-..are searching for a little luxury -and sophistication in their lives.	0:26:32	0:26:37
-Seattle residents -are known for their love of coffee.	0:26:46	0:26:50
-It's little wonder Starbucks -started here in the '70s.	0:26:50	0:26:53
-Because of its mild weather...	0:26:54	0:26:56
-..they also like to eat chocolate -with their coffee.	0:26:56	0:26:59
-There's a tradition here -of supporting artisan businesses.	0:27:00	0:27:04
-One of the most prosperous -is Fran Bigelow's chocolate company.	0:27:04	0:27:08
-Fran opened her first shop in 1982.	0:27:20	0:27:23
-She's acknowledged for reviving -the desire for quality chocolates.	0:27:24	0:27:29
-Fran's aim is to retain -the flavour's purity...	0:27:30	0:27:33
-..and combine it with -the best ingredients.	0:27:33	0:27:36
-Here in the United States...	0:27:38	0:27:40
-..there's a tradition -of mixing the salty and the sweet.	0:27:40	0:27:44
-Snickers bars, -Cracker Jack and salty popcorn.	0:27:44	0:27:47
-By working in tandem -with a company from Wales...	0:27:47	0:27:51
-..Fran has found a way of appealing -to the luxury end of the market.	0:27:51	0:27:56
-These chocolates contain Halen Mon.	0:27:57	0:28:00
-These are the ones -favoured by President Obama.	0:28:00	0:28:03
-One of the best-sellers -is the smoked salt caramels.	0:28:08	0:28:11
-The centre contains pure sugar...	0:28:11	0:28:14
-..that has been caramelized.	0:28:14	0:28:16
-The outer layer is then -sprinkled with smoked salt...	0:28:17	0:28:20
-..as decoration.	0:28:21	0:28:23
-Halen Mon is used for that.	0:28:23	0:28:25
-I want to know more about Fran's -relationship with the company.	0:28:25	0:28:29
-We visited Wales. -It was just over two years ago.	0:28:30	0:28:33
-We saw how they were making -the salt, which was fascinating.	0:28:33	0:28:38
-We hadn't been to Wales before, -and we fell in love with it.	0:28:38	0:28:42
-It was wonderful. All the people -we met, we were just enchanted.	0:28:42	0:28:47
-You're not allowed to say too much -about this...	0:28:47	0:28:50
-..but I'm allowed to say that your -chocolates have had high accolades.	0:28:50	0:28:55
-President Obama is a fan. How did -that feel when you heard that?	0:28:55	0:28:59
-It was just thrilling.	0:28:59	0:29:02
-I think the President coming out...	0:29:02	0:29:05
-..and loving the chocolates...	0:29:06	0:29:08
-..was the biggest thing -that ever happened to us.	0:29:08	0:29:11
-We couldn't believe it. -We were thrilled.	0:29:12	0:29:14
-This salt -comes from the Menai's waters.	0:29:22	0:29:26
-It's smoked by oak trees -growing on Anglesey.	0:29:26	0:29:31
-And it's now used here in Seattle...	0:29:31	0:29:33
-..a port situated beside -the Pacific Ocean.	0:29:33	0:29:37
-I'm looking forward -to tasting these.	0:29:37	0:29:40
-Fran has three shops in the city, -all selling chocolate.	0:29:46	0:29:50
-I'm on my way to one of them now.	0:29:50	0:29:52
-But I don't think the chocolates I -prepared earlier will be on display.	0:29:52	0:29:57
-Who knows, maybe the President -himself will be enjoying those.	0:29:57	0:30:02
-This is where I realize that they -sell for an artisan price too!	0:30:04	0:30:09
-25 for a box of 20, -which works out to 1 a piece.	0:30:09	0:30:13
-Halen Mon has received -worldwide acclaim for its salt.	0:30:16	0:30:20
-It's been a pleasure coming to -the furthermost corner of America...	0:30:20	0:30:25
-..to see it being used -in such an unusual and tasty way.	0:30:25	0:30:29
-Before continuing my journey, -I have some free time...	0:30:40	0:30:44
-..to visit a nearby mall.	0:30:44	0:30:46
-I'm no big shopper, -but here in the mall...	0:30:46	0:30:49
-..is a shop, run by a Welsh woman -who's settled in Seattle.	0:30:49	0:30:53
-Nerys Jones is a singer...	0:30:56	0:30:58
-..who came here with her husband and -opened a shop called Oil & Vinegar.	0:30:58	0:31:04
-The shop sells vinegar and oil, -among other things!	0:31:04	0:31:07
-Where are you from originally, -and why did you move to Seattle?	0:31:08	0:31:13
-I'm originally from -Llanfair Caereinion in Mid Wales.	0:31:13	0:31:17
-The best place to live, of course!	0:31:17	0:31:20
-Love brought me to Seattle.	0:31:20	0:31:22
-I met my husband, -who comes from the West Coast.	0:31:23	0:31:26
-Is he not from Seattle?	0:31:26	0:31:27
-Is he not from Seattle? - -No, he's from just outside Portland.	0:31:27	0:31:30
-I met my husband through friends -when I was living in Holland.	0:31:31	0:31:35
-Matt saw the concept of the shop -and wanted to come home for a while.	0:31:35	0:31:39
-I said I'd come too for a while.	0:31:40	0:31:42
-And that was five years ago!	0:31:42	0:31:44
-We'll see how it goes.	0:31:45	0:31:46
-We'll see how it goes. - -How would you describe Seattle?	0:31:46	0:31:49
-It's very outdoorsy. -It's a lovely place to live.	0:31:50	0:31:53
-We're surrounded by water -and mountains.	0:31:54	0:31:57
-On a sunny day when there's snow...	0:31:57	0:32:00
-..it's beautiful here.	0:32:00	0:32:03
-The people are very friendly.	0:32:03	0:32:05
-I like living here.	0:32:05	0:32:08
-But it's a very long way from home.	0:32:08	0:32:12
-You sell delicatessen produce -as well as oil and vinegar here...	0:32:12	0:32:17
-..including Halen Mon from Wales.	0:32:18	0:32:20
-Is that why you sell it?	0:32:21	0:32:22
-No, not really.	0:32:23	0:32:25
-Matt came home one day -with boxes of Halen Mon.	0:32:25	0:32:29
-I said, "This comes from Wales." -He didn't know what Halen Mon was.	0:32:29	0:32:34
-He understands a little Welsh -but not much.	0:32:34	0:32:37
-Since then, the salt -has become incredibly popular.	0:32:39	0:32:43
-Customers have been coming back to -the shop, wanting this smoked salt.	0:32:44	0:32:49
-It's been great.	0:32:49	0:32:52
-People have heard that the President -is fond of these chocolates.	0:32:54	0:32:58
-Are your customers aware of that?	0:32:58	0:33:01
-In the beginning, -they just came in and bought it.	0:33:01	0:33:04
-Then, later, because President Obama -liked Fran's chocolates...	0:33:05	0:33:09
-..they came back, wanting the salt.	0:33:09	0:33:12
-Who would've thought of combining -salt and chocolate?	0:33:12	0:33:16
-Fran does a very good job of it.	0:33:16	0:33:19
-But, of course, as you say, -the spin-off...	0:33:20	0:33:23
-..is the fact that you sell -the smoked salt in your shop.	0:33:23	0:33:27
-It's remarkable how success can -depend upon the smallest of details.	0:33:29	0:33:35
-President Obama's approval -has brought publicity...	0:33:35	0:33:38
-..to one Anglesey company.	0:33:38	0:33:40
-And the Royal warrant is a boost -for an Ammanford company.	0:33:41	0:33:44
-Sometimes, marketing campaigns -aren't necessary.	0:33:44	0:33:48
-All that's needed is a little luck.	0:33:48	0:33:51
-My American adventure continues...	0:33:51	0:33:55
-..as I track down an animal from -Wales that's galloping forwards.	0:33:55	0:33:59
-In his case, -luck is the operative word.	0:33:59	0:34:02
-.	0:34:03	0:34:03
-888	0:34:11	0:34:11
-888 - -888	0:34:11	0:34:13
-The road movie is one of -my favourite genres of film.	0:34:20	0:34:25
-The wide, open road...	0:34:25	0:34:27
-..and a spirit of adventure.	0:34:27	0:34:29
-The journey from Seattle to my next -stop is a stone's throw away...	0:34:30	0:34:34
-..compared with travelling -coast to coast or along Route 66.	0:34:34	0:34:39
-But at least it's a taster.	0:34:39	0:34:41
-It's a relatively short distance -on a map...	0:34:47	0:34:50
-..but I get a view of the sea -and travel along straight roads.	0:34:51	0:34:55
-As I approach -the small town of Roseburg...	0:34:55	0:34:58
-..I'm greeted by -a striking landscape.	0:34:58	0:35:01
-Snow-covered mountain-tops provide -the perfect backdrop for a Western.	0:35:01	0:35:07
-I'm here on the trail of an animal -that's at home with the mountains.	0:35:08	0:35:12
-Welsh ponies have always had -a special place in our hearts.	0:35:13	0:35:17
-We've used them in battle...	0:35:17	0:35:20
-..on farms and down coal mines.	0:35:20	0:35:23
-They're adored for their beauty, -their mild temperament...	0:35:23	0:35:27
-..and their dedication.	0:35:28	0:35:30
-They're now exported -all over the globe.	0:35:30	0:35:33
-To Australia, Europe and America.	0:35:33	0:35:35
-I'm travelling through the wonderful -state of Oregon in the North-West...	0:35:36	0:35:41
-..to meet one pony that's -a perfect example of its heritage.	0:35:41	0:35:45
-I'm meeting Carol Maurer, -a Welsh pony breeder.	0:35:56	0:36:00
-She bought a foal called -Ceulan Lwcus...	0:36:00	0:36:03
-..from Dr Wynne Davies -in Llantrisant...	0:36:04	0:36:06
-..that's now one of the world's best -Welsh pony stallions.	0:36:07	0:36:11
-Did you have a nice ride?	0:36:11	0:36:13
-Yes. Shall we go and see -your pride and joy?	0:36:13	0:36:16
-How long have you had him?	0:36:16	0:36:18
-Lwcus is now 17 years old...	0:36:18	0:36:20
-..having moved to America -when he was just a few months old.	0:36:20	0:36:24
-Carol went to Wales -to buy the pony...	0:36:25	0:36:28
-..after seeing his photograph -and before seeing him in the flesh.	0:36:28	0:36:32
-He's a true Welsh pony.	0:36:33	0:36:35
-So you bought him -before seeing him in the flesh?	0:36:35	0:36:38
-Right.	0:36:38	0:36:40
-As I ask Carol about the popularity -of the Welsh pony...	0:36:40	0:36:45
-..she tells me these are the -prettiest creatures in the world.	0:36:45	0:36:49
-And Ceulan Lwcus is no exception.	0:36:49	0:36:52
-Come here, Lwc.	0:36:52	0:36:54
-He certainly is pretty.	0:36:54	0:36:55
-He certainly is pretty. - -He's starting to show his age...	0:36:55	0:36:57
-..but he's still a good boy.	0:36:58	0:37:00
-How are you, boy? How are you?	0:37:00	0:37:02
-Ceulan Lwcus. He speaks Welsh.	0:37:03	0:37:05
-When they first came over, they did.	0:37:05	0:37:08
-It took six months for our ponies -to pay any attention to him.	0:37:08	0:37:12
-You were trained in Welsh.	0:37:12	0:37:14
-Of course you were!	0:37:14	0:37:16
-Do you miss hearing Dr Wynne -speaking Welsh?	0:37:16	0:37:20
-The Welsh pony and cob -are appreciated...	0:37:23	0:37:25
-..for their temperament, beauty, -strength and friendly nature.	0:37:26	0:37:30
-Both children and adults -can enjoy them.	0:37:31	0:37:33
-They're very versatile creatures.	0:37:34	0:37:36
-They've travelled far from Wales, -to Australia and South Africa...	0:37:36	0:37:41
-..and here in America, they can be -found in 38 of the states.	0:37:41	0:37:45
-Their ability to adapt -to different environments...	0:37:46	0:37:50
-..is responsible for this.	0:37:50	0:37:52
-Ceulan Lwcus has certainly settled -into his new home.	0:37:52	0:37:56
-He's lucky for a number of reasons.	0:37:56	0:38:00
-Lwcus's characteristics...	0:38:00	0:38:03
-..are the reason -why Carol wanted him to sire foals.	0:38:03	0:38:07
-You have a lovely temperament -and nature, boy.	0:38:07	0:38:11
-You've been very successful too.	0:38:11	0:38:13
-He's been very successful -as a breeder as well.	0:38:14	0:38:17
-Right.	0:38:17	0:38:18
-He's sired...	0:38:18	0:38:20
-..probably about -somewhere between 60 and 70 foals.	0:38:21	0:38:24
-He's a good boy.	0:38:25	0:38:27
-You're a pretty little thing, -aren't you?	0:38:27	0:38:30
-You're looking forward -to running around, aren't you?	0:38:30	0:38:34
-You have a lovely temperament.	0:38:34	0:38:37
-This way then. Come with me.	0:38:37	0:38:40
-Good boy.	0:38:40	0:38:41
-You're a good boy.	0:38:41	0:38:43
-Come on then. Uh-uh-uh, don't bite.	0:38:44	0:38:47
-Though he's starting to age, you -can tell he's a noble creature...	0:38:47	0:38:52
-..by his gait.	0:38:52	0:38:54
-He's lovely, isn't he?	0:38:54	0:38:56
-For such a small thing, -he's been very successful.	0:38:57	0:39:00
-Breeding is big business.	0:39:15	0:39:17
-From seeing Ceulan Lwcus move -so elegantly around the field...	0:39:17	0:39:22
-..it's easy to understand why other -breeders would want him as a sire.	0:39:22	0:39:27
-He's a real stallion, isn't he?	0:39:38	0:39:40
-He owns this field.	0:39:40	0:39:42
-Though other ponies live here, -he's the boss.	0:39:42	0:39:45
-Here he comes!	0:39:45	0:39:47
-Mares are kept in the stables -over there.	0:39:51	0:39:56
-He's checking to see that the girls -are watching him parade in the ring.	0:39:56	0:40:01
-Come on, boy!	0:40:01	0:40:02
-He's showing that gait, -characteristic of the Welsh pony.	0:40:10	0:40:14
-He's so pretty and noble -in the way he moves.	0:40:14	0:40:17
-Let me see you trotting. -There you go.	0:40:20	0:40:23
-That's it.	0:40:23	0:40:25
-During the 16th century...	0:40:35	0:40:37
-..Henry VIII tried to kill ponies -of this height.	0:40:38	0:40:41
-But he failed in Wales...	0:40:41	0:40:43
-..because they'd escaped to -the uplands and mountains.	0:40:44	0:40:48
-Thank goodness he failed...	0:40:48	0:40:50
-..because the breed -is still thriving to this day.	0:40:50	0:40:54
-Carol's stables -are full of Lwcus's relations.	0:41:02	0:41:05
-His girls and boys, nieces -and nephews and his lucky dams.	0:41:05	0:41:10
-Lydia, Bounce, Lilith, -Chocolate Kiss...	0:41:10	0:41:13
-..Ameterasu, Cute As A Bug -and Lyric, to name but a few.	0:41:13	0:41:17
-Where do they get these names from?	0:41:18	0:41:20
-Each of them continues -the noble line...	0:41:21	0:41:23
-..and is a success in competition.	0:41:24	0:41:27
-Award-winning offspring...	0:41:27	0:41:30
-..add to Lwcus's stock and position -in the pony and cob rankings.	0:41:30	0:41:35
-This is the rosette room...	0:41:44	0:41:46
-..where the ponies' achievements -are displayed.	0:41:46	0:41:50
-Despite the fact Lwcus -only showed for three years...	0:41:50	0:41:54
-..his offspring -have had great success.	0:41:54	0:41:57
-He's sired close to 70 ponies, -and for five years...	0:41:57	0:42:01
-..he's been America's -Section A Champion Stallion.	0:42:01	0:42:05
-That means his descendants...	0:42:05	0:42:08
-..have won the highest number -of points in show.	0:42:08	0:42:12
-In 2008, he was Champion Stallion -across all sections.	0:42:12	0:42:16
-He's currently Champion Stallion...	0:42:17	0:42:19
-..in the history -of pony breeding in America.	0:42:19	0:42:22
-It's a century since the first -Welsh pony was exported to America.	0:42:23	0:42:27
-In 1911, 20 ponies were sold for 15 -each, which, in today's money...	0:42:30	0:42:34
-..would cost 10,000.	0:42:35	0:42:37
-When you consider an agricultural -wage at the time was 37 a year...	0:42:37	0:42:42
-..it's remarkable that people spent -half a year's income on one pony.	0:42:42	0:42:48
-Today's prices -are considerably less than that.	0:42:48	0:42:51
-I ask Carol what she thinks -is the reason for their popularity.	0:42:52	0:42:56
-They're smart. They're hardy.	0:42:57	0:43:00
-They don't take much...	0:43:00	0:43:03
-..you know, care.	0:43:03	0:43:05
-They can live out, -they can live in.	0:43:06	0:43:08
-They can do so much.	0:43:08	0:43:10
-They're excellent -performance animals.	0:43:11	0:43:14
-The difference between the ones -that develop in the United States...	0:43:14	0:43:18
-..after the initial importations...	0:43:19	0:43:21
-..and the difference in the type -and how they looked back in Wales...	0:43:22	0:43:26
-When we brought ours, -other people started to also...	0:43:26	0:43:30
-..and updating the lines.	0:43:31	0:43:33
-They're an outstanding pony.	0:43:33	0:43:35
-Extremely versatile. -They can do anything.	0:43:35	0:43:38
-From where has this special pony -come from?	0:43:45	0:43:48
-I head back to Wales, -to Miskin, near Llantrisant...	0:43:48	0:43:53
-..to the farm of -Dr Wynne Davies MBE.	0:43:53	0:43:56
-A familiar face in the pony world.	0:43:56	0:43:59
-He's a prolific winner of many -of Britain's main competitions...	0:43:59	0:44:04
-..and an international judge.	0:44:04	0:44:06
-Dr Wynne breeds between ten and -fifteen foals every year...	0:44:07	0:44:10
-..which are sold -to the four corners of the world.	0:44:11	0:44:14
-It's a week before -Llanelwedd's Winter Fair.	0:44:14	0:44:17
-An important event -in the racing calendar.	0:44:18	0:44:21
-It's also an opportunity -for buyers and breeders...	0:44:21	0:44:25
-..from all over the world -to come to Wales...	0:44:25	0:44:28
-..to see if a particular foal -catches their eye.	0:44:29	0:44:32
-Dr Wynne's ponies -are competing at the show.	0:44:33	0:44:36
-Ceulan Casey and Ceulan Cappuccino.	0:44:36	0:44:38
-Ceulan Lwcus -is Cappuccino's great uncle.	0:44:39	0:44:42
-Cappuccino, the male foal, -has never been in a show.	0:44:43	0:44:47
-He's never been outside the farm.	0:44:47	0:44:50
-It'll be a big shock for him.	0:44:50	0:44:52
-To be amongst 60 other foals.	0:44:52	0:44:54
-It'll be a real shock for him to go -in a trailer for the first time.	0:44:54	0:44:59
-That's your first job.	0:44:59	0:45:01
-He's never been in a trailer, -so that'll be a shock.	0:45:01	0:45:05
-What will the judges be looking for?	0:45:05	0:45:09
-That they're taking big strides...	0:45:09	0:45:11
-..and that they're walking -rather than...	0:45:12	0:45:15
-These two seem to be doing -too much dancing at the moment.	0:45:15	0:45:19
-The adverse weather -has affected the turnout...	0:45:25	0:45:29
-..but Cappuccino -has managed to reach Llanelwedd.	0:45:29	0:45:33
-Nerves aren't an issue -for Ceulan Lwcus's line.	0:45:33	0:45:36
-He looks comfortable, -being led by Dr Wynne's son, David.	0:45:36	0:45:41
-This is the competition -for Section A foals.	0:45:41	0:45:44
-They all look smart, noble -and incredibly regal to me.	0:45:45	0:45:50
-Judging the competition -is D T Meecham-Jones...	0:45:50	0:45:54
-..from Morriston, -not that I know him!	0:45:55	0:45:57
-This time, first prize goes to...	0:45:58	0:46:01
-..Forlan Honey Supreme from -Mrs Sara Stromberg's stud in Sweden.	0:46:01	0:46:06
-But the second prize -goes to Ceulan Cappuccino.	0:46:07	0:46:11
-Beginner's luck, perhaps, -but I think otherwise...	0:46:12	0:46:15
-..considering he's one of -Ceulan Lwcus's offspring.	0:46:15	0:46:19
-It went very well.	0:46:19	0:46:21
-Almost 50 of them had registered.	0:46:22	0:46:24
-And of the 30 in the competition...	0:46:24	0:46:27
-..to come second out of those -is an achievement.	0:46:28	0:46:32
-Often, you sell a foal -and they end up beating you.	0:46:32	0:46:36
-But I don't mind -because it's a good advert for me.	0:46:36	0:46:40
-The United States of America -is enormous.	0:46:47	0:46:50
-It's more of a continent -than a country.	0:46:50	0:46:53
-From New York on the east coast...	0:46:53	0:46:55
-..to Seattle on the west coast.	0:46:55	0:46:58
-As you'd expect -from such a large country...	0:46:58	0:47:01
-..they have everything they need.	0:47:01	0:47:03
-Well, almost everything.	0:47:04	0:47:06
-It's refreshing to see -that some have to come to Wales...	0:47:06	0:47:09
-..to find that special something.	0:47:10	0:47:12
-S4C Subtitles by Adnod Cyf.	0:47:30	0:47:32
-.	0:47:33	0:47:33

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