Winning by a Nose The Apprentice USA

Previously on The Celebrity Apprentice,

the teams had to perform adult improv puppet shows

for a live audience.

Standing next to me is Brian Henson,

the son of a real legend, Jim Henson.

You have to build two original puppet characters

working with our builders at the Jim Henson's Creature Shop.

Mr Trump sent Clay Aiken to join Team Forte.

Clay, go.

On Team Forte, Dayana Mendoza felt marginalised

by project manager Lisa Lampanelli.

So far, I don't have any specific tasks and I like to be involved.

Participating isn't always about being on stage.

'Lisa's not giving me anything so she can say,'

"Oh, she's useless. She has no ideas. Ehhh."

And Lisa reached her boiling point.

-How about this? Do whatever you

-BLEEP

-want.

-You're a

-BLEEP

-pain in the ass.

All I do with Lisa is treat her better than she treats other people,

and she still has no respect.

On Team Unanimous, Aubrey O'Day made efforts to be a team player.

Well, listen, Arsenio, we need a sharp, comedic mind

-that can really get the jokes going.

-OK.

Today, I wish I could make a trophy and give it to Aubrey.

She's come so far.

-Come show time...

-Pump it up!

-AUDIENCE:

-Pump it up!

-Let's go!

..both teams hit their marks.

PUPPET GRUNTS

PUPPET BURPS

Get out of my face. Get away from me!

In the boardroom, Lisa showed remorse for her treatment of Dayana.

I did not get into this business to make girls cry.

And Lisa's win was bittersweet.

You won 20,000 for your charity, Lisa.

Thank you.

Left to fight it out,

Teresa Giudice put the blame on project manager Paul Teutul.

-The whole day was,

-"BLEEP

-this,

-BLEEP

-that,

-"BLEEP

-this,

-BLEEP

-that."

And Mr Trump questioned Paul's leadership.

Paul, as project manager, it was really your responsibility

and you lost.

Paul, you're fired.

-OK, who do you think is going?

-Paul.

-Paul?

-With the bad back, you think, still?

-I hope he doesn't go home.

'I doubt that this win will restore any good'

feelings on the team with me and Dayana,

'but I'm like, "Wait a minute, we've got to win."

'So, going into the next task, I'm not going to boss Dayana around.

'I'm not going to let her push my buttons.'

I'm just going to be nice.

I don't know who's going to walk through that door.

If you put Teresa and Paul together

and I've just got to take one of them,

I'm going to take this guy who's an engineer.

I like Teresa, she's a nice lady,

but she's famous for what she's famous for.

She's a housewife on television.

-Oh, my God.

-Oh.

-Oh, my God.

He's fine. He's OK with it. He took it like a man.

-He's a class act.

-He is.

-Absolutely.

'It's really hard to lose Paul Senior because right now,'

my team is Teresa and Aubrey.

'They know each other. They've been together from day one.'

But here's the bigger problem -

'I've got two women.

'One's damn near genius, the other's damn near not.'

-I'll miss Pretty Pauly.

-Mm-hm. He was so sweet.

'All this, "Oh, we love each other'

"and we get along fine," no, that is not the case.

'The fact is, Arsenio is shifty. Teresa's not strong.

'At the end of the day, I'm here for myself,

'I'm here for my charity'

and I don't have anyone's back.

# Money, money, money, money

# Money!

# Money, money, money, money

# Money!

# Some people got to have it

# Ye-eah

# Some people really need it

# Hey, listen to me, y'all

# Do things, do things, do things

# Bad things with it

# Dollar bills, y'all Come on

-# That mean

-Oh, mean

# Mean green

# Almighty dollar

# You know that money...

# Give me a nickel, brother Can you spare a dime?

# Money can drive some people out of their minds

# For the love of money

-# No good, no good

-Money!

# Money, money, money, money

# Money! #

How you doing? Good to see you. Hello, darling!

'I have been volunteering with the Gay Men's Health Crisis

'in New York City for a while now.

'They really help people affected'

by AIDS or HIV. They provide meals,

'counselling, housing...'

So, we try to create a family atmosphere

because this is a family.

This is home. I know that I can leave and come right here

and everything is fine.

But I have a little surprise.

Guess where I've been the last few weeks.

-Celebrity Apprentice.

-Wow!

-Yes.

And I won, for my charity, this cheque. My God!

-Oh, my God!

-Cos we won.

-How wonderful!

Wow!

'I'm just thrilled'

to have this 20,000 cheque.

'This will provide HIV testing and counselling, legal services.

'It is wonderful to have someone as passionate'

and dedicated as Lisa Lampanelli fighting for GMHC.

That's what's important about coming to lunches.

You know, socialising and meeting other people.

You know what I found here? It's, like, a very warm place.

Like, everybody just seems to be, like, very open and cool.

'I love sitting there and talking to people

'who have lived through hell'

and have come around because of places like GMHC.

'And there's this warm feeling when you come out of this place.

'What happens is you feel like you're not isolated, alone.

'You're not the only one with the same problem.'

-You guys root for me cos I want to win 250 grand for you guys.

-Wow.

And after I take my 10%,

that's going to be really a lot of money.

THEY LAUGH

-Good morning. ALL:

-Morning.

You're standing in my very humble apartment in Trump Tower.

Now, I rarely show it to anybody, but you folks, seven of you,

have done so well, I thought,

"Let's give a task out in my apartment."

'Trump's home just feels like wealth.'

There's gold everywhere.

It's like Charlie And The Chocolate Factory

but it's all gold instead of chocolate.

OK. Over the years, I've had an incredible relationship with Macy's.

Fantastic department store chain.

In fact, my tie is the number one selling tie

anywhere in the world, so it's really been a success.

I'm going to be starting something new.

We're launching a fragrance.

It's called Success by Trump.

Now, with me, Martine Reardon.

She's the executive vice president

of marketing and advertising for Macy's.

Also with me, Cathy Glosser,

my executive vice president of global licensing.

Cathy, tell them about the task.

For your task this week, you will be creating an in-store display

and slogan for Success by Trump, exclusively launching at Macy's.

We will judge it from the creativity of the brand slogan,

the brand messaging and your in-store display presentation.

OK. My advisors will be Eric Trump and the great George Ross.

George has been with me for many years

and he's been doing Apprentice

and Celebrity Apprentice since it started.

Now, pick your project manager.

-WHISPERS:

-Either of you could go, but I guess, in rotation,

-we're back to you, maybe?

-Yeah.

-I have no idea about this. I would prefer you on this.

-OK.

'I was not excited about the task.

'It doesn't really play to my strengths, so Clay took it on.'

To be the next Celebrity Apprentice,

'I'm going to bow out of this one.'

-Clay, who is your project manager?

-I am, Mr Trump.

-Oh, you are, Clay?

-Yes, sir.

-Whoa. And why?

Penn and I are the ones who seem to be at bat,

-and I smell better than him.

-THEY LAUGH

-Who's your project manager?

-I am, Mr Trump.

-OK, good. Aubrey.

'This is my second'

time at bat against Clay

and he won the first time,

so I really don't want to lose to Clay Aiken again.

OK. Now, the project manager of the winning team will get 20,000.

But if you do something I love,

I'm going to increase it to 100,000 for the winning project manager.

'So far, I've been able to win 50,000'

for the National Inclusion Project.

100,000 would go so far.

'My foundation is extremely important to me.

'It's really the only reason I came to do this.'

OK? So, you've got a lot at stake. Have fun.

This is very important to me. Good luck. Thank you.

-ALL:

-Thank you.

-Thank you.

Since it's for men, you know, we've got to figure out

-what will attract men.

-Women.

-And that's kind of where I'm headed.

-He's very popular for his ties.

-For his what?

-For the ties.

So, we can do a woman and nude body,

but you don't have to really see her body.

I was thinking of her against the tie.

If you had a tie here and a white shirt. I can show you.

I was thinking of me wearing a tie and her - boom, boom, boom -

with the tie here or a tie... Excuse me.

-Forgive me, may I just move you around?

-Manipulate her.

Erm, I was thinking...that.

-Now, would we see your face?

-No.

-Not see your face.

'As with most tasks, Penn had an idea'

that he was totally in love with.

-So, this is what I'm thinking. Do you see it?

-Yeah, I see it.

'It also made me wonder why I was project manager and not him.

'Why didn't he step up? There was no reason he couldn't have done this.'

He seemed to have pretty good ideas.

I would love to be the face of the girl.

I don't think it's a bad idea to have you be the face of the girl.

-And you, physically...

-We could... Well, we could call somebody in.

Either one of us could do it. It's just...

You don't need rippling muscles or anything.

But you need to have a manly figure and I don't.

-HE LAUGHS

-I would suggest not to have

the woman wearing much clothing.

And he would love it.

-I don't think that shows success.

-I don't think so.

I just want everybody naked, that's what I'm saying.

We will find a way to get you naked at some point,

but I don't think it'll be on this task.

'Dayana's ideas for the photo and for the concept were a little bit'

more sexual than I thought was necessarily appropriate.

'I'm sure there are some men who might think that's appealing.

'Not me, obviously.'

This is not a porno cover. This is an ad for a cologne.

This could be pretty much what we could do.

Flashes and photographs all around him,

and he's walking like a star.

-He's a star.

-Say that whole sentence again but slower.

-The what?

-Say that whole sentence again but slower.

-The whole thing again?

-What did you just say?

-I don't know.

HE LAUGHS Well, there we go.

We're all on the same page. HE LAUGHS

-Success by Trump!

-Let's smell it.

-Smells good. Smells like success.

-Yes, it does.

I really like it. I would love it if my man smelled like this.

It really is my time to step up to bat

'and win some money for my charity,

'which is the Gay, Lesbian and Straight Education Network.

'And I'm so focused on being the next Celebrity Apprentice,

'I have to win this task.'

OK, so, this is what I need.

Arsenio, can you bust out a computer

and look up what success means?

You would think I'd know that definition

right off the top of my head.

-Teresa, can you look up in-store cologne displays?

-Yeah, I did.

Macy's in-store...

..men's cologne displays.

What's the actual definition of success?

"The attainment of wealth, position, honours or the like."

Here's an interesting term.

"The fragrance of success? Liquid money."

I don't want to say money cos, like, to me, success is not money at all.

That's almost like the antithesis.

What's success to you?

I mean, it's going to be completely different to a man. Happiness.

It's not measured by money or power at the end of the day.

It's measured by how much you improve

someone's life by giving of yourself.

-That's really what success is.

-By whose definition?

-In our commercial society, I think it's more about material

-BLEEP.

It's the Bentley, it's...paper.

'Arsenio wanted to approach the product

'from more of a very simple, obvious state - money, sex, power.'

Those are all obvious forms of success,

but Trump has never been one to be simple.

'So, if this is truly his product and this is truly something

'that he wants to put his name behind and represent,'

he certainly won't be inspired by something obvious.

I mean, here's the thing -

if they want to do something new and fresh,

it's not bling-bling.

It's just not.

'Sometimes, Aubrey forgets that we're a team.

'And part of'

being a leader is knowing when to step back

and listen to others.

'I don't know if I'm going to be able to work with Aubrey.'

-Hello, how are you?

-Good, thanks. How are you?

-I'm Clay. Nice to meet you.

-Cathy.

-Hi, Clay. I'm Martine.

-How are you?

'Our task this week is to create'

an in-store display for a new fragrance by Mr Trump.

-I'll get you some chairs here.

-Thank you.

'The executives from Macy's and The Trump Organization came in

'and we had an opportunity to talk to them about

'what they believed they wanted in a display for the fragrance'

and really who they were targeting.

For your in-store displays, have you found great success

in the simpler, the better?

Just make sure that you really think about the product

as you're thinking about how to present it

and how to come up with the slogan

that's going to get people to take notice of it.

Is it marketed more to businessmen

or those who want to smell like businessmen?

In general, more women buy fragrance.

But there is a very defined Macy's male consumer

who's very comfortable buying his own wardrobe and his fragrance.

We're talking about a male who's 18 to 35 or 40...

..who really is looking for a piece of the Trump lifestyle.

In my opinion, I think men look for whatever the women want.

Every man in my life has always said,

"What do I get? What smells best?"

Basically, we need to really feel what this is saying to us

and it's the perspective of the product

and it's the perspective of the man that's created the product

that can be symbolic of any man out there.

'It just seems like Aubrey's running game

'in front of the executives'

to try to make people look less than creative

and definitely pale by comparison to her genius.

'But when you've talked to the executives from the company

'that you're about to work for, there's often something'

to be heard, so you've got to pay attention.

Your task is really to stay true to the brand of Trump.

-Especially if we want that extra 100,000.

-Yeah.

-That was nice.

-That was really a nice surprise.

And I haven't won at all, so... SHE GIGGLES

-Well, this is your chance.

-Right.

-Thank you all very much.

-You're welcome. Good luck.

-Oh, gosh.

-Have fun.

-Nice to see you.

-Nice to meet you too.

CLAY: Obviously, a slogan is going to be important.

If you wore this fragrance, if you owned it, if you were Trump,

and I asked you, "How do you define success?"

Live your life your way.

Rooting success with live fragrance.

Rooting?

How about, "Clay, you're not as wimpy as we thought"?

-Success.

-Yes! HE LAUGHS

-Clay, more than just a

-BLEEP.

Success!

Oh, God.

-You earned it?

-I like that too.

-That's pretty good.

-I'm liking "you earned it" more when I write it down.

-I like it, yeah.

OK, just devil's advocate - what does it say about the fragrance?

What does it tell me about that?

-That this is a luxurious thing.

-That you deserve.

That you deserve to have this. Treat yourself.

And the one thing that everyone who's successful believes

is that they earned it.

-What I'm trying to think of is...

-The cologne.

You've earned the cologne when you're in the picture.

Once you say, you know, you earned it with this...

..it starts to make sense.

'I'm always hesitant to take the first idea'

that comes to the table and go with it only.

'But when you have an idea that the entire group really likes,

'it's hard to'

not manage by consensus a little bit.

You earned it. Now, we've just got to figure out, visually,

what we want to do with six foot of space.

I just think tall building.

If you did a powerful architecture building

with our picture as though it were a billboard on the cityscape.

When Penn pitches an idea...

..he pitches it once.

I like framing it with the skyline in some way, with a businessy...

Yeah, but I think a very close-up detail of that.

There's only one building on either side.

'And then, just as people start talking,

'Penn jumps back up and pitches his idea again'

to sort of drill it down as if this is the best thing we've got.

I don't know where the slogan goes on the picture,

but I'd like it to be on the picture, I think.

Success by Trump.

Building, building, her face here, tie here, "you've earned it" here.

'You sort of get the sense at that point...'

..is it worth brainstorming

or are we just going to come back to this?

And then putting shelves in there that are like apartment floors

with this as almost your apartment windows, you know?

Maybe lit from the back.

'I'm smart and I do things right.'

Brainstorming is more fun when you have good ideas,

and I thought I did.

Well, let me give you kind of like the things that I wrote down.

"See your vision. Success."

"See your future. Success."

"A step closer to happiness is success."

Those are all the ones I came up with off the top of my head.

I wrote some stuff too. Do like any of this?

"Confidence speaks to you. Confidence says who you are.

"Confidence defines you."

I think all those things are ideas behind the main slogan.

'Aubrey is kind of a one-woman show cos she's giving out ideas'

and then when we give out the ideas,

sometimes she's like, "OK, whatever."

'She pretty much wants to stick to what she thinks,'

which sometimes is good, but then sometimes is not good.

How about "trust your instincts"? That's what he does.

That's how he's successful.

"Trust your instincts."

Can I just show you something that has no volume really quick?

-Yes, boo.

-Just read what comes up here.

-Mm.

-DT.

Right. Yep. That's what it is.

OK. We're going to trust our instinct

in "trust our instinct". SHE LAUGHS

'I found something on the internet and I showed it to Aubrey.

'It's where Mr Trump'

talked about trusting your instincts,

trusting your gut.

And from that, we decided, "What's better than his own words?"

'Trust your instincts.

'And, of course, Aubrey tries to take credit for everything,

'but it was really an exact'

Donald Trump quote.

Now, as far as the actual display...

-Mm-hm.

-..maybe the buildings are this.

-Yeah.

-Look at how this looks like a skyline, by the way.

-Mm-hm.

Different sizes, the smaller, the larger.

-That looks like a skyline.

-Yeah.

-Could we get Eric? Cos he looks like Donald.

-Yeah.

But it's young Donald, before he trusted his instincts.

'I thought it would be a great idea to photograph Eric'

and use him as the young Trump.

So, it's like the young man looking at the success that he's created.

-Mm-hm.

-He's seeing the city skyline.

-Mm-hm.

-It's kind of fierce.

If we lose this task, there's a huge target on my back.

'I've been responsible for every element of this task,

'so all of the fingers'

will point to me.

I want to see the skyline.

And I want the skyline to be in these colours.

OK, I have an idea. What if we rent

lights to go behind the display that shoot up and backlight it?

-Fierce, right?

-You want me to get the light person?

-Yes.

Can you get a light person for me?

'The task is to create a display

'and a slogan for Trump's new men's cologne Success.

'And we're building a skyline as part of our display,'

so I wanted to get in the van, I wanted to get us over

'to John Creech studios so we could start production

'because Trump is a real estate man'

and you don't want to create a skyline

that looks like it belongs in a kindergarten science fair.

Our biggest concern here is going to be getting Eric Trump

and getting this photo.

Teresa, get Eric's number for me.

And then, you know what I want you to do, Arsenio?

Skylines.

Oh, Arsenio, this is perfect.

'I'm looking out on the city and I see this amazing skyline

'and I think, "What better way to start off this display'

"than to have actual photos of a skyline?"

-Wait, stand here. I'm just going to get on your back like this.

-OK.

-Can you hold me? You swear?

-Yeah, yeah.

Oh, my God!

-Hey! Whoa! I've got to...!

-Oh.

-Let me sit up.

-OK.

-OK, go.

Oh, my God. How funny.

You're all right.

Take your time. We're good.

'Aubrey had a great idea. She said,'

"Let me put my vagina on the back of your neck."

You cold?

My neck is the warmest it's ever been.

-OK, I got it.

-OK.

'When I had Aubrey on my shoulders,

'the one thing that kept going through my mind was,'

"Don't drop her cos they will swear you did it on purpose."

'There was a moment where I thought about'

'something she said to me once'

and I was like, "I could just..."

But no, no, no. "I got you, baby. I got you."

I loved that assignment.

'We arrive at Creech, the fabricators,'

and I put on my lesbian hard hat,

figuratively speaking,

'and start figuring out the concept.'

Explain to him, Penn, the sides being like buildings,

like staggered, three-dimensional buildings coming out.

With the cologne bottles symbolising lit windows.

-You can do a light box?

-Yeah, we can do a light box.

'I came up with the ideas.'

I suggested "you earned it"

'as the slogan,

'I suggested the layout of the picture,'

and I also suggested this kind of cityscape around it.

'But most important is for Clay to execute it.'

You want to do silver with the same type...?

I'm not worried about the colour.

I'm not worried about the colour right now.

I'm just worried about trying to figure out a way

to shape it dimensionally.

'This is not exactly my element. When it comes to music,'

if I see or hear one line of melody,

I have an ability to actually hear what it would sound like

'as a final product. When it comes to building,

'I have a hard time seeing what the display'

will look like based only on some pencil sketches

and some descriptions.

Success by Trump.

-Square picture.

-Or you could have the picture going to the floor.

-That's where my brain is right now.

-Me too.

My brain is having the picture go all the way to the floor.

And then two counters coming out...

-That's exactly what I was thinking.

-Come over here.

We could almost see the picture.

Yeah, that's funny.

'Penn was absolutely in heaven with Dayana snuggled up against him,'

and it started looking like the cover

'of a romance novel. And I'm thinking, "What the hell'

"have I gotten myself into?"

AUBREY: We're doing a fragrance for Mr Trump.

It's called Success by Trump. We need to create a slogan for it,

-and we're doing a display that will go into Macy's.

-OK.

Now, what I'm...what we're thinking is to do the back of Eric Junior,

-is what we're wanting.

-Um, OK.

Eric, Aubrey wants to ask you something.

OK, perfect.

Hey, can we...? This is Aubrey.

Can we take a photo of you when you come down here?

Because we need a young replica of Donald Trump.

It's just to give it a more personal touch.

OK, cool. Thank you so much, babe.

OK, bye.

Good job, Teresa!

All right, so, we have a skyline.

Now, I would like this skyline to be three-dimensional.

-OK, so, maybe layered?

-Layered.

-Or...

-Yes.

-OK.

We want to stay in this colour realm.

-I know we have to buy the paint.

-OK. OK.

This is...this is not paint.

We'll find materials

-that already have this clean finish...

-OK.

-..that we want.

I would think it's a vinyl - an adhesive vinyl, a tinted vinyl.

So, Terese, we need to pick out fabrics that he'll use

with the actual background, but we're not going to paint.

-Look up vinyl, vinyl shop.

-OK.

We want to get adhesive vinyl,

so we need to call a shop that would have it

and then have you guys run and grab it.

'I don't have time to babysit'

so I sent Arsenio and Teresa together to go

'get materials because I know that, together,

'there will be less mistakes,

'and I also know that neither of them will be very helpful'

to me staying in the studio

because they haven't helped with creative this far.

-Do you know what you guys need to get?

-Yeah.

You got all the measurements?

'It's ridiculous. It's ridiculous.

'Instead of just sending Teresa, she wanted to send'

two of us.

'Nobody has been as patient as myself'

in dealing with Aubrey.

'Aubrey separates herself from the group

'so she can flip the script on her team-mates,

'but I don't think it'll work.'

-Bye, guys. Thank you.

-Thank you.

-See you guys in a little bit.

I want to get them out of here.

CLAY: Let me ask you one more thing and make you mad at me.

-Can we do these in acrylic?

-Yeah. Why...?

-Well, we just want it to be as sleek as possible.

-Right.

The short answer is we're running out of time to do this,

which isn't even a complicated shape.

I don't think we have enough acrylic in house to do them all, for one,

and also gluing acrylic is really time-consuming.

That's fine.

'So, we're just thinking and thinking'

what to do with the display, and we're taking time.

'Clay, decide something. Don't think so much.'

-The longer I'm not building anything, the less I can build.

-OK.

We've got to take pictures and make some decisions over here quick.

You're right.

The focus of this whole display is going to be this picture of Dayana

sort of snuggled up against the torso of a male model

wearing the Trump shirt and tie, so we need to get this taken.

Now, all of a sudden, I'm the wardrobe department.

You look handsome. Come on in.

'Once the model showed up, we put him in a shirt and tie...'

That's beautiful.

..and tried to do him...

"Tried to do him." Ooh, mercy! That was a Freudian slip.

Just wanted to touch you. Sorry. LISA LAUGHS

'I wish we'd had that guy'

take his shirt off. Anyway...

Beautiful.

That's almost nice. That's quite nice. Keep it there.

Honey, you should be a model.

This is Miss Universe, by the way, so congratulations.

Lisa has been very nice and helpful...

OK. Oh, that's so cute.

-That's a great look.

-That's cute.

'..which is very surprising. I actually think that she's not as'

volatile any more,

'but then again, I hope she's not trying'

to bust my peanuts.

-That's pretty nice.

-That's really beautiful.

-It's going to be tough to pick them now.

-Good.

-All right?

'Dayana has a history of being called back to the boardroom,'

but in this task, she played a very integral role.

'If we win, I think Dayana should get a good deal of the credit,

'but if we lose, Dayana is front and centre'

on the product that was not good enough for the executives.

'That will be a consideration in the boardroom.'

This is the one I picked, and the other one next to it.

Take all of those,

crop those into the squares that you would see them in.

I'm going to let you sit with Dayana for a second.

How you doing?

We'll be at that point very soon where we're covering all of this.

PHONE RINGS

-Hello? OVER PHONE:

-'Hi, hon.'

'Aubrey, three yards? Ask him three yards or eight yards?'

-Two yards.

-Two yards, babe.

-'Oh, two?'

-Two yards.

'All right.

'Two yards. Oh, two yards is six feet,

-'so that's perfect, right?'

-Right.

'Arsenio and Teresa are just not that helpful with this task.

'Teresa keeps calling me from the store.'

She doesn't know how much to get.

We gave her simple instructions and

'for some reason, it's a very difficult task

'for these two to handle,

'and I don't understand why because I gave them'

the most simple thing on the list to do.

-It's like a little box, like that.

-OK, LED lights are like that?

-Yeah. Yeah, we had those earlier.

-It'll give enough light.

It won't feel, like, tacky, but it'll give, like, enough.

-Hi!

-Let's get this picture.

You have exactly three minutes and I will get out of your way.

OK, come against this wall.

'I was very surprised when I got a call from Aubrey

'to be cast as their model.'

It's the first time I've ever done a modelling gig.

You're not so hard on the eyes, young Eric.

Thank you.

What if I was just some crazy stalker

and I wanted to get a lot of photos of you?

I think you might be.

'Certainly an interesting approach.

'I wonder if it's to get potential brownie points.'

I think I'm going to scrutinise her that much more

if this doesn't come out terrific.

-How's this going?

-Um, well, OK, so, basically, the theme,

I thought of a million things.

I was the only one, by the way. But then I thought...

-So, Arsenio wasn't creative and Teresa wasn't creative?

-No. No.

-I thought of...

-Does that surprise you, by the way?

-No.

'It was interesting that she said that Arsenio'

really wasn't a creative guy, that Teresa really wasn't creative,

because in their own way, they certainly are.

'Aubrey's an interesting personality.

'It's about her. It's about her ideas, her concepts.'

Obviously, my team members were not the most creative

and have limitations in certain areas.

Who's worse, Arsenio or Teresa?

It's hard because neither of them can make a strong concept.

Teresa actually helps more and she gives more of a direction,

whereas Arsenio's just like,

"I don't know. Whatever you want. What do you think?"

He's never, in the history of me working with him,

-had an opinion about anything. It drives me

-BLEEP

-bananas.

'If she does well, she's going to take credit.

'If she doesn't, she'll blame everybody else

'because they weren't supporting her,'

so it actually puts Arsenio and Teresa in a very tricky situation.

You would much rather have the other team in this task?

Absolutely.

-I'm a one-man team. Yes, I said it.

-Are you?

-Yeah.

CLAY: We have "Success by Trump". We could put it there instead.

That's not a bad idea at all.

Do you guys want to print a little flyer to give with our picture?

You know, that'd be nice.

We've got to do a lot of work,

and so I don't want to waste anybody's time

when we should be doing sanding and painting.

So, I had the idea of handing something to the clients.

Clay said no, and he's the project manager,

but I feel like it is important for them not to just see it,

but for them to go home with it.

So, then I want to do smell tabs,

-which are going to be four inches by a half inch.

-OK.

And I want them to be in black.

'The graphic designer came in and I was so excited

'because I really want to get all of'

the branding and the product messaging out of the way,

so we started off with the smell tabs.

The smell tabs could be...

You could do them straight or we could have them...

-A half inch is like this.

-Oh, can they be shaped like a T?

Uh...

'Aubrey, you know, when she makes her mind up, that's it.'

She did come up with the slogan and the concept,

so if, God forbid, we don't win,

it's going to be pretty much all on her.

-I actually kind of am starting to like the way it looks.

-Just normal?

The pamphlet, I really want you to jazz up.

OK, good. Yeah, I like that.

I would like it if the print-outs could be the shape of this bottle.

-Is that difficult for them?

-I don't think so.

I'd like it to be the shape of the bottle,

and on the back, I want it to have information on the product,

-or, like, a little something about the product.

-OK.

'I designed the pamphlets to look like the bottles.

'I feel like we can fit enough of a message on there

'and enough of an essence of the product on there'

for people to walk away and truly understand what we're selling.

I need to paint all of this now.

-Want me to do it?

-Sure. It's over here. It's over this way.

Oh, that's all right.

'I'm not afraid to get my hands dirty.

'I had a skirt and heels on and'

that wouldn't stop me from painting.

Why are you running?

-In heels.

-Yeah.

-HE LAUGHS

-Those are jogging shoes.

-Did you need to get back that quick?

'Teresa was hustling and she wasn't even dressed for it.'

'Teresa can run'

the 100m dash in pumps.

-Teresa!

-Have you heard them talking

the whole time through the wall?

I've heard them but haven't listened to what they're saying. Have you?

'I'm super concerned about the other team'

because Aubrey's in charge,

'so as long as I can hear her over the partition,

'I'm like, "Oh, my God. That's the competition."'

And I don't want them to lose, cos I love her,

but I don't want to lose.

'I figure, instead of sweating it, let me just tiptoe over there'

and sneak a look at what they're doing.

'I'm like, "OK. All right.'

-"Great. They have the exact same

-BLEEP

-idea we had."

What?

What did you see?

-So, it's...

-I mean...

'Lisa tells us'

that Unanimous has gone with sort of a similar theme to us,

'and I got a little bit nervous because by doing something similar,

'we wouldn't have the leg-up in the creativity department.'

Guys, we have 15 minutes.

It's not dry enough, this one, either.

'Clay has not been really taking charge of being a project manager.'

I don't care about what the other team's doing.

We actually need to get this done now.

And actually, before you start, let's switch sides

so I know where everything is supposed to be.

If you'll bring that over here.

-I don't know what you mean, but I'll do it.

-That...

'It's scary to be project manager

'because there is so much pressure put on you.'

Every single thing lays on my shoulders.

Even if it is Penn's idea,

'if something goes wrong, it's my fault.

'If we lose this task, one way or the other,

'I'm going to have to point the finger at someone.'

When you're done sanding, I'm going to give you...

-What?

-HE LAUGHS

We are always so awkward walking out of this van.

'So, we arrive at Macy's where we're going to do the presentation.'

We get to put our display up

'and take care of all those last-minute things

'that needed to be done before we present.'

-Ooh!

-Hey, good morning, you guys.

-Hi.

-I love it.

-How's it going?

-It looks great.

-Thank you.

-It looks good.

-We're just getting the finishing touches.

We just cleaned it up. Now we're doing the little details on the sign

-and getting ready to put that up.

-'When I walked in the door'

I saw our finished product

'and it looks gorgeous.

'And I was really proud of myself

'because I'm basically the one that came up with everything.'

I've really been a mini Trump.

OK, do you see it different than the right right there, Aubrey,

with the light?

Are they pointing toward the actual buildings?

Yes.

And then I think the middle one can shoot up into the sky

-right behind the "Success".

-Right. Got it.

I think the Latin translation of Aubrey actually means bossy.

So, we should be fair. She's just living up to her name.

She's bossy.

Can I see them on the side?

-Although I don't know that visible is the right approach either.

-Right.

How about...?

I want to feel them less in the air and more on the product.

'Aubrey loves to be in charge, but I would rather'

give a little to her and have her smile

and have my team win than to have my ego flourishing.

-I love these freaking brochures.

-Yeah, me too.

They're my favourite thing, so far, that we've made.

I feel the win.

-It's freezing, right?

-No, the win.

-Oh, yeah.

-Victory.

-Victory!

-Oh,

-BLEEP!

All right, let's stick her on. How do you do it?

I think it'll go over there.

Oh, my God.

-Yay!

-That looks really good.

-Get ready for 100 Gs, bitch.

-I mean, come on!

-How do we...?

-It's not even playing fair.

-HE LAUGHS

-No, seriously.

-He couldn't clean this up? Are you kidding me?

You noticed that. Nobody else did.

-Dude, you look so awesome.

-You look incredible.

'I get very nervous to get way too cocky'

because, you know, I feel like that's tempting fate,

but looking at this display,

I really don't see how we could lose.

Not only do I think we're going to win,

I think they're going to move it straight upstairs.

It's going to get started.

Honestly, wouldn't you, if you saw this?

This is the one side of the building that we didn't have time to paint.

-Oh.

-It doesn't look too...?

I mean, I guess you can... You have to stare at it, right?

I was noticing the holes on the display.

'I noticed the building that wasn't painted,

'and if I was noticing all these things,

'I now will think that work is not complete.'

And if you know that it's not complete,

the client is going to know it too.

Look, Aubrey, you want this one straight up like this?

-Mm-hm.

-Higher? Lower?

-Bigger. When it's bigger like that.

But can we make it more purply?

-Hello.

-Good morning.

-Hello, sir.

-Good morning.

-How are you?

-I am good. How are you doing, Aubrey?

-You think you've got the winner?

-Yes.

-Yeah?

-We know.

-You know? You never know.

Believe me, I've been doing this a long time. You never know.

We learned that early on.

-I learned it earlier.

-HE CHUCKLES

So, what we did is...

Well, first of all, our slogan is "always trust your instincts".

It's an actual quote of Donald's.

-And...

-Rolls-Royce grills, I see. Yeah.

We gave it the Trump touch,

but it still feels like something that every man can put his hands on.

Mm-hm.

We actually decided to make our picture a silhouette.

-That's actually Eric.

-Yeah, it doesn't look like Donald.

'Aubrey, I think, was pushing'

what kind of a great job they did,

'and I think that they think they're going to be successful.

'However, one of the things I thought just didn't work out well

'is with the silhouette.'

To a certain extent, I think that missed the boat.

-Great. Good luck.

-Thank you. Thank you for coming and seeing us.

See you later on, that's for sure.

-Thank you.

-Thank you.

-OK.

-Thank you.

-Take care.

'George was like business's Grim Reaper for me this morning.

'I mean, everything he said scared me.'

You show George a building, he says, "Hey, that's a Rolls-Royce, right?"

You know, you show him a young Donald Trump silhouette,

"Ah, looks like Eric to me."

It's like, you know, I was just waiting for him to say,

"Is this San Francisco?"

-There wasn't

-BLEEP

-he could say.

-Huh?

I don't know what that means, but there wasn't...

He didn't say anything bad.

Only thing that scared me was when he said, "Oh, Rolls-Royce grill."

Well, Donald drives a Rolls-Royce.

-That's why he said that.

-Great.

-Yeah.

'I don't want it to look like a Rolls-Royce grill'

cos it's not a Rolls-Royce grill.

'And here's the crazy thing -

'Aubrey's so narcissistic and self-centred,

'we were in trouble and she had no idea.'

-So, are you guys happy?

-Very happy.

Should I say, "Hello, guys" or, "Hello, executives"?

-Executives.

-Hello, executives.

-Welcome and thank you for being here.

-Yes.

SHE SCREAMS

'I'm super nervous with this task because I'm responsible'

for the creative behind a lot of people's wins,

yet I haven't won myself,

'so I feel like I really deserve it. And I want'

to prove this to my charity. I want to be a winner for them.

-Hello, executives.

-Good morning.

-Good morning.

Welcome, and thank you for being here.

Today, we're going to ask you to come face to face with success,

and all you need to do is always trust your instincts.

Now, that is an actual statement that was made by Mr Trump himself,

and that is also the man who has created success in a bottle -

Success by Trump.

Our display today that you're looking at

has a man that's looking up at the success he's created.

Now, as a personal touch, that happens to be Eric,

which is Mr Trump's son,

but we didn't want to give him a face

because there is no face of your consumer.

We didn't want to tell people what success is,

because as you guys know,

every single man has their own version

of what success means to them.

Arsenio, why don't you tell us what success means to you?

Because you are a man, last time I checked.

-Yeah, yeah.

-THEY LAUGH

'You've got to be careful'

when you do jokes to any executive.

'It sounded like she had done some kind of penis investigation

'the night before or something, but it didn't happen.'

Success? I mean, everything that I've earned in my life,

everything that I've done in my life,

I channel it into being a good dad.

-That's success to me.

-Right.

As you notice, our display is self-contained

and fully-functioning.

We have pamphlets here. I'd like to give you one to take with you.

-BOTH:

-Thank you.

-And since I know you're making notes,

let me read it for you.

"Gentlemen, invite success by always trusting your instincts,

"and smell like success by wearing it."

Now, it has two sizes.

The small size is 45.

The larger one is 55.

-That's it?

-That's it, baby.

-Oh, my God. That's so affordable.

-Mm-hm.

I'm going to get my husband a whole case.

What I love about this display

is that it has these success smell sticks.

-Mmm! That smells good.

-Oh, can I have one?

-Yes. Thank you.

That smells good. And we have already sprayed...

-Thank you.

-We've sprayed Success on it.

-Thank you.

I put mine in my hand and it turned into money.

-Would you like one?

-Yes, I would. It's a great keepsake.

So, here we have Success by Trump. Thank you.

-Thank you very much.

-Enjoy your smell strips.

-Thanks for helping us get through this.

-Bye.

-THEY LAUGH

-Ah!

-Did we really make it through this last hour?

-Oh, I'm so... Oh, God.

On the count of three, Unanimous.

-ALL:

-Unanimous!

-THEY CHEER

-Hello. How are you?

-Good morning.

-Hello. How are you?

-Nice to see you.

-Welcome.

-Thank you.

We had a great time doing this. We really did have a lot of fun.

And we think we did a great job with this.

We have sort of emulated the city where Mr Trump

really made most of his career

with the cityscape over here on both sides.

And Mr Trump has had so much success in his career,

and so we tried to capitalise on that a little bit

with our slogan "you earned it".

You know, the smell of success is sweet now,

and the idea here is that success is attainable.

You can reach out and grab it. You earned it.

If you have any questions, we'd love to answer them.

We have a lot of ownership in this.

No. Keep going.

'I didn't know that I was supposed to do a song and dance,

'so it was a little bit of a surprise when they said,'

"Keep going."

OK.

I really didn't have anything else to say,

but I wasn't going to tell them that.

Um, you know, the... We have...

Just to give you an idea of what the display itself is again,

the cityscape's over here.

The bottles, we've used sort of as a window idea.

But we wanted to really put the focus on the brand

as many places as possible.

"Success by Trump" at the top,

and on the bottom here along with our slogan.

Anybody else have anything to add? That's pretty much...

-Terrific. Well, thank you very much.

-Thank you very much.

-Thanks a lot.

-Thank you.

-Bye.

-Thank you.

"Keep going." I'm like, "Oh, my God."

'I don't know what to think.

'I'm like, "Did we fall short on this presentation?"'

In my heart, I feel like we won this task

only because I cannot see Mr Trump going,

"Oh, it's a picture of Dayana with a guy with a tie. You lose."

But I was feeling like this was going to be a shoo-in.

It's now in jeopardy.

-So, do you want to start by talking about Team Unanimous?

-Sure.

First of all, I thought Aubrey did a fabulous job,

and the slogan they came up with,

"Always trust your instincts", I thought was right-on.

I thought they did a great job having the scent strip right there

so that the customer would be able to really test the fragrance,

but I think that they were lacking some creativity

in the actual display itself.

The silhouette of Eric Trump, I didn't really understand

that connection quite so much.

Oh, agree.

In terms of Forte, first of all, while walking into the room,

I was really struck by the beautiful picture of Dayana.

Really exquisite and well representative of the brand.

I agree with you, but regarding the slogan "you earned it",

I felt that it was a little bit pompous,

and I also felt there was a disconnect

with where that slogan was on the in-store display.

I actually had to scan the whole display

looking for the slogan.

Interestingly enough,

if you could take elements of Team Unanimous's display

and elements of Team Forte's display,

we could have one incredible campaign.

This is going to be tough. Lots of pros and cons on both sides.

It is going to be a tough decision, so let's go talk to Mr Trump.

So, what do you think, Clay?

I am very happy to be sitting on this side of the table tonight.

-Why?

-Because this team really pulled together,

-everyone worked together and...

-Who was your star?

That's a tough one. Um...

-How did Lisa do?

-Incredibly.

-Really? How about Penn?

-Incredibly.

-And Dayana?

-Incredibly.

-Wow.

So, if you lost, it's going to be pretty tough, huh?

-It will be, yeah.

-We'll see what happens.

-Lisa, what did you think of Clay?

-I'll be honest with you.

Top two project managers I've ever worked with.

And who was that one?

-No, he and Aubrey are the top two I ever worked with.

-Oh, I see. OK.

-He killed it.

-OK.

-She likes you a lot, Aubrey. You know that.

-I love her.

-She's real capable.

-Mm-hm.

-Incredibly.

I'm not surprised to hear that. I'm not surprised.

So, Lisa, what did you think of Dayana this week?

-I have to say, I think she killed it this time.

-Oh, really?

-Killed it.

-Listen to you.

-Yeah.

-So, you think you did pretty well?

I really... I mean...

-Fact is, you both did well.

-Yeah.

-Both teams did well.

And I have to tell you,

you both had elements that were phenomenal...and better.

In other words, you had one that was better,

they had one that was better, so it's a very, very tough one, OK?

I wish it were easier.

Oh, I like those easy ones, you know?

All right.

Aubrey, what did you think of your team?

My team was incredibly supportive

and just...we're like family over here.

But were you the one that did the work or did they help?

-We all did the work.

-Arsenio, what did you think of your team?

My team was great. I actually saw Teresa run in pumps.

-Oh, really?

-That's how we hustle.

-And Teresa's a hustler, isn't she?

-Yes.

-She works hard, doesn't she?

-Yes, she does.

-I think she's being a bit underrated.

I actually think she's very smart, very tough,

and I notice, with Teresa, she's competitive.

She gets tough and angry when somebody attacks her.

She's very nice.

And you have that on your own show, I understand.

When somebody attacks. You know who told me that?

-Who?

-My wife.

She said, "Teresa's great, but when she gets attacked..."

There's somebody on your show that attacked you,

-and that was the end of that person, right?

-Yes.

-So, she gets, like, competitive and crazy.

-I'm glad you know now.

-No, no. I know all about you.

-Thanks, Melania.

A lot of people know about you.

All right.

-I'd like to show the teams each other's work.

-Please.

So, let's switch it up, George. Eric, go ahead.

Thank you.

Wait, let me do that.

-I'm younger than George.

-That's for sure.

What about the other pieces? Isn't there another piece?

Well, you have this. You have the display card.

-George, give that with it.

-Here.

-Look at George.

-There you go.

-This guy doesn't stop.

-Doesn't stop.

-Oh, wow. Love it.

What do you think of that, Lisa?

-Beautiful.

-Oh, you do like it? Look at you.

-I love this.

-Wow.

-Envious.

I love this.

-Right.

-Valiant job, definitely.

-OK. Good.

-What about their display?

-It's good. It's really nicely done.

-OK.

What do you think of that, Arsenio?

I think Clay did a great job, and Dayana's beautiful.

-Dayana is beautiful.

-She is.

-I think that's true.

Mr Trump, we had a model in ours.

He's silhouetted in that, but actually,

Eric was our young Trump, so we actually...

-Ah, that's very good.

-We actually used a very sexy model ourselves.

He's a great model. He'd be a great model.

I appreciate that. I like that. Nice compliment.

So, Aubrey, let me ask you a very important question.

-Yes.

-It may be the most important question of the night.

Do you think that Eric Trump has a better hairline than Donald Trump?

Well, I do have to say, we altered his hairline in the front

cos we prefer yours.

-Oh, you do? You like mine better?

-Brownie points.

I'm not going to enter into this discussion at all.

OK. Eric, you were going to say something. Go ahead.

Aubrey, speak a bit about your team,

because it didn't seem, when I spoke to you, that you were happy.

I know you felt like you were a one-man ship.

You were, you know...

When you had come in, it was right in the beginning

when we had established what we were doing

and I felt like a lot of the brunt of...

Basically all of the product was on my shoulders.

My team did not NOT help at all. That's not what I'm saying.

But everything that I came up with for this display, I owned it.

What do you think about that, Arsenio?

I'm not exactly sure what it means.

-Yeah. It could be insulting.

-Yeah.

-I don't mean it insulting.

-It's just what I experienced.

-You're really saying you did it all.

You're sort of saying it was your baby.

It was my baby. They can agree with that.

-They said it to me themselves.

-Do you agree with that, Teresa?

Um, yeah. I mean, Aubrey's pretty...

When she comes up with an idea, it's hard to change her mind.

-It's, like...

-That's what a good project leader is.

-Yeah, so...

-What do you think?

-She owned it.

-You don't like it.

-Well...

-You don't like being criticised.

-Not...

-And I agree with you.

-I don't like being minimised.

That's very smart, Arsenio. You know, you're a smart guy.

Go ahead. Explain.

I'm sure everyone wants to feel appreciated

for what they contribute in their performance,

and I thought I did something that was really important

and that's found a quote from you where,

in your own words, it was saying that...

Something that we used.

-Which is?

-Well...

You talked about trusting your gut and not dealing with...

Go with your instincts.

Yeah, go with your instincts, even if something's on paper...

I want to just clarify this. We're just going to disagree.

I don't want to get into an ugly boardroom again,

but as far as the "trust your instincts",

I came up with that before even knowing that you said it.

I said it to the entire group.

Then Arsenio also found a video where you were saying it,

but I had thought of that prior to knowing that you felt that.

Then knowing that your words said it kind of set the green light

for the tone of our entire concept.

-So, did you come up with it?

-Yes.

-You?

-Yes.

-Not Arsenio?

No.

I'm not saying I came up with it. I found it on the internet.

So, you came up with the concept and then she changed it around a little?

I just showed it to her

cos there was another one I liked too about your gut.

But the word instinct sort of is nice.

One of the first things I wrote down

before we opened a computer was "trust your instincts".

It was on my pad of paper with my 15 other ideas

and it was before I ever opened a computer.

So, you found that out about me on the internet?

I thought about you as a successful businessman

and how you've achieved that

because that's the brand you're selling to everyone.

There are a lot of rock stars, entertainers that have colognes,

and they all have a picture of a hot girl ogling over a guy in a suit.

It's smart they did it that way,

but it's not forward-thinking, innovative thought,

and that is what you are as a man.

Thank you. That's very nice. It's very good for my ego.

-Penn, I like this.

-Yeah.

OK.

So, I want to find out who do you think should be fired

from your team if you lose, OK?

I want to find out who you think

should be fired from your team if you lose.

But first, Eric, what did the executives think?

Give them the good and the bad.

Clay, they thought your photo was really beautifully done.

It was elegant.

It incorporated a lot of different Trump products, mainly the tie.

They thought the use of Dayana was really great.

They thought the photo was good and representative of Trump.

They also thought the display was really well-constructed.

They liked the perfume bottles as windows.

They thought that was really well done.

The negatives. They hated the slogan "you earned it".

They thought it was too pompous for their buyer base.

They thought it was too pompous for us, as Trump.

They just didn't think that was very representative

of who we are, who he is.

They also thought the photo was really overpowering. It's too big.

At the end of the day, they have to sell merchandise,

and the photo took up the majority of the display.

Lastly, they thought the fragrance and the slogan

were just a little disjointed. They were too far apart.

They thought the slogan was really too small.

-They just didn't think it worked well together.

-OK.

What did they like best, Eric?

They probably liked the picture the best.

So, Dayana gets credit for that.

-Dayana.

-And Penn, who took the photo.

They loved the picture of Dayana.

So, Clay, Eric gave you the pros and the cons. What do you think?

I think that the con about the picture being too large

does not necessarily compute with me because we really thought that

if they're saying that the picture is the best part,

making it an essential part of the display,

I think, was important,

and making it the most visible, making it be as standout.

When you have someone as beautiful as Dayana,

we all agreed immediately that we would be silly not to use her