Pet Show The Apprentice

I'm looking for a complete all-rounder

and the bottom line is, this process works.

Lord Sugar is on the hunt for a brand-new business partner.

Over the course of the next 12 weeks,

you are out of your comfort zone.

Ready to fight for his funding, 18 aspiring entrepreneurs.

This is a bad call on strategy.

You haven't used any of your skills, any of your knowledge,

any of the things that you claim that you are experts in.

On the table, a quarter million pound investment...

..and a 50-50 partnership with Britain's toughest backer.

Supply and demand.

That's what this is about. I'm demanding the answers.

You better bloody well supply them.

Let's go, let's go. Come on.

It's a deal worth fighting for.

Put that stuff in there.

Speak to me like that again...

I messed up a bit, didn't I?

18 candidates...

We're going to be explosive.

Do not talk over me! I am talking, OK?

..12 tough weeks...

You tell people how terrible they are and you could do it better?

Don't disrespect me.

..one life-changing opportunity.

You're fired. You're fired.

You've dug yourself a very, very big hole.

You're fired.

Previously on The Apprentice...

You have a list of items to buy

and you'll need to work out where the best bargains are.

In England or in France.

Parlez-vous l'anglais?

Project manager Joseph...

Wrap it up. We need to get looking at these bigger items.

..took no prisoners.

Why did we rush into that? Stop causing friction.

We're trying to move on.

And on the home front...

Can we go into this farm?

..his troops got their hands dirty.

The smell is beautiful. It's still warm.

On the other team... What happened with the inflatable boat?

..Elle dithered about a dinghy...

That boat price is ridiculous, it's way too high. ?255?

Let...

..and Jenny... Mussels? ..failed to secure her seafood.

Is it fundamentally no? Yes. Oh, no.

Despite bickering...

You only managed to get 30 cents off the asking price.

30 cents.

..the boys triumphed.

Everyone was happy. THEY CHUCKLE

The girls got scolded...

Donna, I don't know why you're laughing.

It was a shambles.

..Elle had a sinking feeling...

That boat was far too expensive. You went against your own instincts.

..but it was Jenny who failed to stay afloat.

You're the only person in the whole of this task

that didn't buy anything.

You're fired.

She became the third casualty of the boardroom.

If I'd have taken the manure, I wouldn't be here.

Now, 15 candidates remain to fight for the chance

to become Lord Sugar's business partner.

5:30am.

PHONE RINGS

Hello?

'Good morning. Lord Sugar would like you to meet him

'at the house of Dr Samuel Johnson.

'The cars will be outside in 20 minutes.'

Thank you.

Guys, we're going to the house of Dr Samuel Johnson.

Samuel Johnson? What about Samuel L Jackson?

Samuel L Jackson?!

It might be.

Samuel Johnson? He's a poet.

Charleine, get your dealing, wheeling,

smiling, fantastic face on.

I can smell a win. We're going to smash this, baby girl.

In the heart of the City...

..Gough Square...

..once home to one of the heavyweights of literary London.

Dr Johnson's House.

"When a man is tired of London, he is tired of life."

Good morning. ALL: Good morning, Lord Sugar.

Behind you is the house of Dr Samuel Johnson,

where the most famous dictionary in the English language was written

and it's commemorated by this statue.

Sitting on top is Dr Johnson's beloved cat, Hodge.

People will stop at nothing to pamper their pets

and the pet market is worth a massive ?4.6 billion per year.

I want you to get a piece of that action,

so I'm sending you to the London Pet Show.

Your task is very simple - pick the right products

and sell them.

The team that comes in with the highest amount of sales wins.

In the losing team, at least one of you will be fired.

Now, the ladies' team has not been very successful

in the past two tasks

and for that reason, I'm going to mix the teams up,

so, Charleine, April and Vana,

I'd like you to move across to Team Versatile.

Gary, Brett and Scott, move over to Team Connexus.

Good luck and I'll see you back in the boardroom in a few days' time.

Off you go.

With almost half of UK households owning pets...

..pampering our furry friends can pull in big profits.

Tomorrow, teams must take a bite out of the market

at the London Pet Show.

As a nation, we're dog lovers.

I think that a lot of single women have cats.

But first, both packs need leaders.

I've sold exhibition space

and I've worked in exhibitions.

Pitching in, sales trainer Ruth.

I do know how to stop people and how to get people to interact

and I'd like to share some of those techniques with you guys.

I would obviously love to put myself up as project manager.

I do have a little dog called Mason.

He's my pride and joy and also I'm very heavily a sales,

so I think the combination would be absolutely brilliant,

plus I've been in the winning team three times in a row.

Everyone happy, Scott's going to be project manager?

THEY CONGRATULATE SCOTT

I'm going to be top dog by just doing what I do best.

I'm amazing at sales, creativity and also have great management skills.

Just to let you know, I'm not losing the task.

Across the hall...

I really, really want this one, I'm really passionate about this one.

..a perky pitch from business owner David.

I'm always open to everyone's ideas, I'm strong, really passionate

about this one and I'd love to get your support on this.

I'm going to back David.

All right, fantastic. OK.

My whole career is about selling things,

selling tickets for events

and I have to sell thousands and thousands of them.

I'm just so pumped right now, I can't wait to get out there,

get these products and then start selling them. Next...

They've got a big dog section, a slightly smaller cat section,

then they've got a huge rabbit thing.

..decide what type of pets to target.

They've got the indoor rabbit show jumping,

which seems to be the highlight.

I had a rabbit for 11 and a half years.

I think it's important to know

people will also spend money on their rabbits.

We've already got inside knowledge of dogs and cats.

We need to be upbeat on what the rabbit sector is going to offer.

Aiming at the owners...

There's going to be a lot of kids there

and a lot of families. ..David.

I'm also thinking about products

that you can actually sell to families.

T-shirts, because T-shirts always, always sell.

Uh, I don't think so.

T-shirts are for humans, right?

People go to a pet show to buy things for their pets.

But people are going to own dogs

who might still like a T-shirt. Who's a pet owner?

I have a dog. I have a dog.

I really think, play to our strengths.

We've got four dog owners in this group.

We can talk and we can be relatable about dogs.

All right? Ready? Good luck, lads.

11am.

Off to select star products to sell.

Half head for the show to choose goods with premium price tags.

We've got a big responsibility within this team.

We've got to get it right.

The rest must pick out smaller items

to try to shift in bulk.

When we're talking to vendors, the last thing people want

is people hitting them with question, question, question.

We need to be exciting and enthusiastic

with absolutely everyone, all the products.

Let me present to you the hi-vis chicken jacket.

This is Henrietta and she is modelling the hi-vis chicken jacket.

Brilliant, very nice.

Is it actually about protecting the chicken when they are on the roads?

I would say it's unlikely that you will see chickens crossing roads.

OK. Sorry, I'm not very educated on that. It's a good question.

THEY CHORTLE

I'm sorry, I've left you a little present.

Thanks, guys.

Wow! Cool! Looks amazing.

So a brand of big-face T-shirts.

They are very bold and expressive. Yeah. They are great fun to wear.

That struck me straight away.

As soon as you walked through the door,

it's like, "Wow! Bang!" Right there. Am I allowed to put one on?

Please do, I hope you'd like to try them on.

Let's have a go. One of the most important things about this task

is getting the vendor to like you

and to allow you to sell his product.

You can wear it with almost anything.

You're wearing it with jeans. Yeah.

OK, I'm wearing it with a bit of a suit.

David was gushing over the T-shirt.

He was talking like his brain was on fire.

I think what's really great about this product

is the fact that I could just see it on my niece

and straight away, I was like, "Wow!"

David said, "We'll schmooze them,"

and schmooze them they certainly did.

They are ?25 for the adult T-shirts.

For the children's, you're looking at ?15.

ALL: Thank you. Good luck.

The impact when he walked in said to me,

quality product.

I'm concerned the price point's high. Yeah, ?25 a pop.

I'm just throwing it out there.

But, guys, I personally really want those T-shirts. OK.

Everyone knows that dogs can get smelly.

This is one of the finest pet fragrances on the market.

Sizing up the same options...

We thought that's actually really nice.

I sprayed it and it went in my eye.

..Scott's team.

Brett, I really want you on price. Don't waffle. Yeah, don't waffle.

We don't you talking too much. Don't waffle, clear, hard-cut facts.

As soon as they walk in, product, bang, every question, then cost.

Hi, guys, how are you doing?

We're the leading supplier of eco-friendly poop bags.

Generally, as it stands, you've got a recommended retail price of ?2.99.

Obviously, the volume we've got here is 120 handles,

240 rolls containing eight bags a pop and you've got 240 dispensers.

Is there any leeway?

Is there any open discussion where

we can maybe talk about price, or...?

There is leeway. It just depends on what sort of ideas you have, really.

Lovely to meet you. Chat to you soon.

I think we just need to be careful that we don't jump in too much,

asking them about pricing, and build some rapport first. Absolutely.

The product, it speaks for itself. There wasn't really a lot to ask.

No, but we've got to make sure that he knows that we want to sell it.

1pm.

Site for tomorrow's show - ExCeL London.

So this is all dogs, this is dog food.

Both teams must pick a high-end product

to push tomorrow.

They're possibly the only thatched hen houses in the world.

How many are you looking to sell? As many as possible.

Sam. Seldon. Soldon? Seldon.

First, for half of David's team,

luxury sofas...

You've got the faux leather in the white, the cream,

the brown, the black. ..for dogs.

Natural Italian leather. Wow. That one ages.

We also sell the throws as well.

I've got a dog, so I completely get it, completely get it.

My first dog was a dachshund and it was Anastasia Edwina Jackson.

I now have a yorkie called diva.

I love that leather and I love that size there.

I like the idea of the dog sofa.

Three out the four of us are dog owners,

which really does help and I'm very much

a high-ticket item sales person, so I'll be able to sell it.

I want to check out the rabbit show jumping.

To be honest, I would come and see this.

I probably wouldn't come and see cats or dogs,

cos we see them every day, but I'd want to see some bunny jump rabbits.

For the other team... Rabbit housing right now,

it's something like you'd see in the corner over there.

They cannot run around. This beats that completely.

..a high-end rabbit hutch.

There are levels inside there where they can hop up, like a sky burrow.

It's the same stuff they use in Nasa to insulate their fuel tanks. Gosh!

How many of these would you ideally sell?

This is our public launch for this product.

We want 30 on both days, at least.

30 on both days? 3-0? Yes.

That's fantastic.

Next... Hiya. Hello, there.

..for fussy felines...

I am particularly excited to see this stand,

because I've actually got three cats of my own.

..customisable cat towers.

It's a modular system, so what it means is people can come on,

they can build and change it around.

Average selling price? Between ?400-?600.

Have you exhibited at this exhibition before? Fifth year.

Brilliant. So based on your previous experience,

what would be a good day tomorrow?

Well, we had a record-breaking one day - we sold 19 towers. 19? 19.

Right, OK. We'll be targeting probably ten towers tomorrow.

Ten? Yeah. Don't think we could get through to the 20?

We'd love the opportunity. We'd love to see a record broken.

Fantastic.

I love the fact that they really stand out.

Also getting her claws into the product for the other team...

And they're nice and tall, so the cats can reach up nice as well. Yes.

..Charleine.

How do you find that they sell?

We had a record day of 19 towers last November.

They're absolutely fantastic, aren't they?

Products perused...

Essentially, two words - "dog sofa".

I'll be able to sell it. ..decision time.

Definitely my first choice is the luxury dog sofa,

but you're there looking at the products, OK?

So if you can make decisions, that's fine.

OK, lovely. No, I will do.

Cheers, then. Bye!

Purely by numbers, I would go towards the cat tower.

David said that he really wanted to go for the dog.

We go with the project manager and go dog bed.

OK. All in favour? Not obviously all in favour. Yeah.

That's the decision we've got to make.

We could have sold more cat towers,

but I can only give my input.

What they decide to go with is entirely their choice.

Hi, guys. I just wanted to ask what you think you might...

I say between cat towers and rabbit hutch.

OK, cats or rabbits. Which one do you think you can sell the best?

I say rabbits, purely based on revenue.

He's looking to shift 30 units a day

at around ?397 per unit.

Don't you think that's a lot of money for a hutch, though?

Gary, mate, could you just give me your honest opinion?

Which one do you think you could sell the most?

The cat people have exhibited here before

and have got experience of selling 19.

I'm going to put my trust into you for the cat towers, all right?

She's set a minimum target of ten.

We're confident that we can smash that up to 19.

I don't know really anything about cats, but I do know about selling,

so I've set myself a nice little target -

circa ?7,500 tomorrow.

Late afternoon.

It's our SnuggleSafe Heat Pad.

Scott's team are still weighing up accessories.

Five minutes in the microwave and it stays warm for ten hours.

Great for newborns, kittens.

It's bite-resistant.

I can see that! Ta, thank you very much.

They're wicked. I think all the products we've seen are really good.

This is an interactive cat toy.

The ball contains a motion-sensitive LED light.

Thank you.

I'm just quite satisfied with all of the stuff that we've seen.

They've all got a place in the market.

THEY EXCLAIM

Continuing their charm offensive,

David's team.

That is awesome!

Can I actually hold one, is that all right?

Yep. THEY LAUGH AND WHOOP

These are absolutely fantastic!

Have you sold at trade shows before with these?

This event at the NEC, we sold 940 balloons.

We had a 45-minute queue and they kept the show open

so we could service the queue that was there.

Wow. Thank you so much! See you later. Cheers.

Oh, my gosh!

Next door... I'll get straight in there,

because, obviously, we can apparently see what they are.

..Brett sticks to the nitty-gritty.

What are you selling these on at?

OK, we sell them at the shows for ?5.

?5. And is there anything you can incorporate

as a buy-one-get-one-free if people have got kiddies? Not a thing.

Nothing? Nothing. Right, OK.

Thank you ever so much. Take care.

I thought it was a really, really good product.

It's vibrant, it speaks for itself.

Brett pretty much went straight in

and was like, "Tell us about the price," straight away.

I don't think that really helps. I don't think he showed

we're passionate about the product and we could sell it.

Pet accessories assessed...

Because our T-shirts have got different animals on,

you've got balloons with different animals, what about that as a link?

We could wear the T-shirts and do the balloons at the same time.

..the teams must pick two to sell tomorrow.

I want to get you guys' input first.

The two products for me could be the poop bags and the T-shirts.

I was thinking exactly the same thing.

Are we sure we don't want any of the balloons? Are we sure?

The balloons? Yeah. Why do you think the balloons?

Cos we just said that we really like them, so I just want to make sure.

The thing is with the balloons,

I think we could probably sell a lot of them

and also get quite a bit of buzz around them.

So far, Scott has been a totally noncommittal project manager.

Dancing around any decisions that have to be made,

hoping, perhaps, that his team-mates will make the decisions for him.

It's a call that we're all going to have to make.

Tell you what, shall we turn it up and just go balloons and heat mats?

Heat mats as well? To be fair, the heat mats were... I dunno.

I'm tied up between two.

If you think about it with the heat mats as well,

they cater for small animals, but also cats.

Shall we just go for the balloons and heat mats?

I reckon we should. Yeah?

I definitely think the heat pads

and the balloons are probably the best products for us.

Let's see what he says.

With both teams chasing balloons... 'Hello, John speaking.'

..the supplier will choose.

Hi, John, it's David from Team Versatile.

We're really excited to know if you've come to a decision

on whether or not we can represent you and your product.

It's Scott here calling from Connexus. We have chosen you.

'Erm...

'I'm going to go with you guys.' ALL: Yes!

Oi! Oi! Cheers, John!

OK. 'Purely down to the fact that they were more hands-on.

'They just wanted to walk around with the balloons.'

Not a problem. To be honest, I would probably imagine

you're going to lose a couple of quid, but it's OK.

Good luck for tomorrow, bye.

Guys, you win some, you lose some.

I don't want to hear any more talk about the balloons. No!

We're going to go for cats with the heat pads.

And the cat tray with the sparkly ball. OK.

Yeah, perfect. Soldier on, yeah!

Stock settled for both teams.

We've decided, as a team, that we're going to go

for more of the cat and feline market

and we will be able to sell a lot of what we've got tomorrow.

Oh-oh! Can't believe we got both.

Yes! Well done.

Hey, guys. The first item we chose is the animal balloons.

You will not be disappointed when you see these balloons.

What's the other product? The other product is the animal T-shirts.

We're at a trade show for animals,

so the T-shirts and the balloons are a risky decision.

Bye. Bye. Bye-bye.

But we've got the dog sofa and I'm looking forward to tomorrow.

Hopefully I get the top sales.

Tomorrow - show time.

8am.

The high-ticket items can win or lose the task for us.

We need our top guys there.

Balloons and T-shirts - I personally think that five grand, we can do.

I think it's a little overambitious.

I still think we can make a few grand.

Let's drop the target. THEY CHUCKLE

Follow me. With one hour till selling can start...

They're so nice.

..David's team suss out their stock.

I think the product's fantastic.

I can see this in many different houses.

As a dog owner, I'd buy these.

Brilliant. We've also got the throws that we can sell as well.

How much are the throws? Like, 70 quid.

The balloons are ?5, they're going to stay at ?5, great product,

it's value for money.

These are the T-shirts.

Aren't they really cute?

You could imagine your niece, or... You warm up to them.

My daughter would wear that. They're better than I thought they would be.

I'm going to keep the teams the same as yesterday,

so, Richard, you'll head the high-end product. Smash it for us.

Ooh! The other team...

This is perfect for the cats, it's a new, innovative design.

We've also got this heat disc.

..concentrate on cats. This is cat heaven.

Wow, these look absolutely amazing.

Guys, really, really good decision.

Before opening for business...

These are high-end, top quality.

..a lesson in technique from sales trainer Ruth.

We've got to just speak to as many people as possible.

We're catching people's eyes, "Morning!"

Yes, it's us, it's them, we're going to build it together

and we're going to be explosive.

I love it! Boom!

First job for Scott - pick his high-end sales force.

I am going to go into the top-end product,

purely because I've got a lot of sales experience.

Selina, you also should be. Cool, thank you.

The last one is out of Ruth - your energy is amazing -

and, Gary, you've got cats and you completely get the product.

Um... Put your best sales people

where you can make the best amount of money. Exactly that.

Ruth, you're going to come with us. I loved your enthusiasm. Yep.

I think this will smash it.

Our minimum performance is one each per hour.

9:30am.

ANNOUNCER: The London Pet Show is now open.

Thousands of animal lovers looking for the latest in pet pampering.

Everything needs to stay organised the entire time

so we look professional. Of course.

Do you want to say hello to my giraffe?

Scott, what price have you got for this one?

That one's 244.

We need to be really, really careful that we get these prices right.

Why's this so complicated?

Ladies and gentlemen, boys and girls,

can I interest anybody in this product?

It's an LED cat toy. Targeting cat lovers with toys...

They keep trying to get it and it increases their sensory load.

..and heat pads...

These last at this temperature for up to ten hours.

It's not warm, but it's bite-proof.

..Brett, Elle, Natalie and Gary.

How old's your cat? It's actually his birthday on Monday.

Monday! Perfect timing.

Can we tempt you for a nice birthday present for Monday morning?

We can do these at 14.95.

Yeah, why not? Brilliant.

'I'm disappointed not to be selling the high-end items.'

I know I could have sold a few of those at ?500 a pop

and I'll have to sell a hell of a lot of heat mats

and cat toys to even make that.

First one down, many more to go.

Great, well done. Really well done.

Across the hall...

It's all about access for the cats.

..pushing the high-value cat product...

This is ?1,400.

..Selina... That's if you really, really love your pet.

..and Ruth. It's a family-owned and run business.

I'm not a member of the family.

I'm working for them over the course of the weekend.

The quality is absolutely amazing.

Suits where you live.

Scott cashes in. If you get something like this,

you're not going to be able to find it anywhere else.

This is 635,

and there's 10% off today. Sold!

Sold, yeah?

I feel like I'm in my element, I love selling.

I know how to sell, I've been doing it for years and years.

You've made a brilliant purchase. It's an absolutely fabulous product.

If I can do that four times every single hour,

we're looking at a substantial amount of cash.

You still happy? Yes! High energy? Always! Good.

We've got pugs, giraffes, elephants, penguins.

Aiming at people rather than pets...

It'll chase you, watch, look!

..David's team. Let's give you the giraffe.

Thank you very much, have a great day.

The balloons are selling themselves. They're flying out.

As soon as we've sold one,

we're selling another, we're selling another.

However, they're only ?5.

Joseph is the only person at the moment selling my T-shirts.

You can wear that all day round the show,

represent the guinea pigs all day long. You're a hard salesman.

I think you should get this one.

We need to make sure that we're really selling the T-shirts.

There's ?15 for yourself, madam. Thank you very much for that.

The small one? Yeah, that's your one.

Every time I sell a balloon, I'm pushing the T-shirt.

I must have sold about ten balloons as well, so I've been smashing it.

For the rest of the team...

You'd look really posh in the valleys

with one of these, wouldn't you?

..luxury dog sofas.

Basically, you're trying to create dog beds

that feel like a part of the home.

But no-one's biting.

Come and have a look, there's no obligation.

What do you reckon, Mum? No, no, not ?225.

I think it's a lovely product.

At the moment, I'm flat-lining on sales, but there's a lot of people

that are looking at the products and saying they'll come back later.

I think as a rule, trade shows sell better in the afternoons.

I've got a personal target of four,

but that's because I want to overachieve.

Once you get one under your belt,

then they start falling off like flies,

so I think it will go well.

It's going to be slow in the morning. Yes.

Understand that, don't get frustrated.

Mid-morning.

AUDIENCE CHEERS

Lovely products here. I think your cat's going to really love it.

Sales of customisable cat towers stacking up.

258.20. OK. Cool. I'll go and check out.

All right? Thank you. Come on, then, let's do it.

So you choose them separately and it adds up to a price.

You said that you'd want the wooden bed,

so we've got the small and the large ones

and then we've got the fabric platform.

How much would that be altogether?

So...

The oak is...

So that would be...

Bear with me one second.

Um...

OK, just bear with me one second.

Um...

Scott, I'm really sorry to interrupt.

I just need some help from you for a second to make a sale. OK.

Basically, we want a customised option.

I don't know how to price it up on the order sheet,

I'm a little bit stuck.

Could you just help me with this customer? Sure.

I am actually attending these guys.

Hi, guys, I know... I'm Scott, how are you doing?

If you want to come over and talk us through exactly what it is.

Sorry if you're repeating yourself. It's fine.

The unique selling point of these products

is that they're all bespoke components,

so I wanted to triple-check

that I had the correct price for the customer.

This is the product you want, all the way up to the top level. Yeah.

But we want the trays, because they look the best? 635 as it stands.

Yeah. All right, guys?

Thank you. If you need help, let me know.

Do you guys want to follow me over to the counter?

We'll complete your purchase. Thank you so much.

It is my sale. I don't think Scott would take any credit for it.

He came over and confirmed that I had the correct price,

but it was my customer that I'd sold to

and I took them over to the cash register.

Midday.

There's your change there.

You've paid for that one, haven't you?

And she's paid for her one.

You want one as well, do you?

Sorry, darling. He's doing the receipt for you.

On David's team, balloon sales are soaring.

Is everyone OK now?

Yeah? There's your receipt.

HE SIGHS

The good news is, the stall's getting really busy.

The bad news is, it's chaos.

Dinosaur and pig. I'm making a pig now for you.

Thank you very much, cheers, take care. Joseph? You OK?

I'm making an executive decision.

I don't want you to be selling T-shirts,

there's a massive queue, everyone needs to be served,

so I want you to do what Vana's doing, taking the orders,

you give me the order, I'll make it.

David has made the decision to sacrifice the T-shirts

for the balloons and those are ?25 and the balloons are ?5.

It doesn't take a genius to work out

that if you sell more T-shirts than balloons, you've taken more money.

Can I just let everybody know that the queue is coming this way round?

Just so we keep it all in order?

There will be about a 5-10 minute wait, if that's OK.

Yeah, they're stunning, absolutely stunning.

For the rest of the team... We'll definitely go for the white.

Which comes to a total of 304.99 to include delivery. Fantastic.

Thank you very, very much. ..first sofa shifted by April...

Do we have a sale today? We do. ..and Charleine.

Well done, I'm glad I've managed to talk you into it, more than likely!

If I could shake your hand now,

I can lose the ?25 delivery charge.

Still in the doghouse...

Richard. So you would be getting my lowest price that I can do

and that is... I'm literally, I'm like this.

Would you shake my hand? To 550? Yeah.

No.

OK, well, nearly. Bye. OK, cheers.

Take care.

HE GROANS

On the main stage...

I do believe that all of you are here for a reason

and that's because we're all a fond lover of animals,

we're a fond lover of our pets.

..for Team Cat... This is Santos.

He's been having a little bit of a play with this today.

..a chance to drum up more custom.

This product is based on potentially simple formulas which already exist.

The light reacts to the sensory aspects of all cats.

If you want to come down and find out where we are,

we're currently at C...

07... No, actually... I think it's C409. That's exactly right, Elle.

We're at location C409.

Pitch over... Shall we get selling? Yeah, let's go.

We've got to race all the people back there now.

..a surge in sales.

If you take that one, I'll take your card.

15 and 20. All right, guys? Wonderful. How would you like to pay, cash or card?

We've turned such a corner. Everything's going so well.

Sales are picking up more and more throughout the day.

I think our pitch certainly helped and now we're doing really well and I'm pleased.

I'll get you a fresh one out of the box.

But across the hall...

You've got three cats? Four. Four cats? And three kids. And...

You're amazing. How have you got out of the house today?

for Ruth...not a scratch.

There you are. You can put the cat in and say, "Are you happy?"

Are we happy? We're happy, I think, aren't we? I'm sure. Yeah. OK.

There's a thing called "golden silence" in sales,

where you make your pitch and then you're quiet while the other people deliberate.

You are a beautiful couple. You're fabulous.

How long have you guys been together? Three and a bit years. Have you? Congratulations.

I've been married 21 years. She doesn't stop talking.

She confuses the customers.

I love speaking to young people making their way.

I think it's great. I think you're fabulous.

She's not closing the sale.

What she needs to do is shut up a little bit more

and sell that product.

The retail price would be just ?574.

That's quite a lot for us, but... Yeah.

We don't really have that sort of money to spend, unfortunately.

It's no problem. It's been a pleasure to speak to you.

I'll see you again soon. Thanks very much. All right. Can I just talk to you for a sec? Yeah.

Of course you can speak to me. You want this so badly and it's going to happen. Absolutely.

No, I'm not worried about it. No, no, slow down.

I'm just going to stay focused. Slow down, it's going to happen.

We're selling them off dirt cheap, they're going to be going for ?12.

Mid-afternoon.

There you go, big man. What do you want, darling? Oh, thank you very much, young man.

Both teams push for sales.

So what we could do is give you an extra discount to get you to ?610.

?610 all in? All in. Yep. Fantastic! All right!

I would shake your hand, but I can't.

I'm feeling a little bit happy, of course,

especially when I was thinking that I hadn't done anything and other people had done sales.

Going chocolate brown? Yeah. Shall we go for two large?

Go on. Oh, go on, then. Come here, you.

Oh, Beverly! You're making my day! SHE LAUGHS

I think people like my cheeky-chappy style.

And it's coming off, we're doing well. Yes! Nice one.

Let's get more sales. Absolutely. I'm like this. Let's go.

On the other team...

I can't tempt you with a buy now deliver later?

Are you sure? I'm sure. Sorry. OK.

..sales of cat towers at a standstill.

I'll go and have a think about it. OK. Thank you.

In sales you've got to keep your motivation up right till the last minute.

Who knows, a customer might come back from this morning,

might just pass by and suddenly feel inspired.

The trouble is, Selina's really shying away from doing the sales.

She seems to be holding back. It isn't quite good enough.

She hasn't closed enough sales.

Excuse me.

To kick-start sales... Hello.

..from project manager Scott, a staff shake-up.

I'm going to need somebody to come over our end now. Yeah.

These big-ticket items are something that we need to now start pushing.

Come on then, buddy, let's go. We've got Gary, fresh blood,

he's the man to lift the spirits of everyone else and show how it's done.

We've got 45 minutes left,

I personally think we could get another two sales.

At least one more each. Absolutely. Maybe two more each. Come on.

The last push for sales. We just need to make sure

we serve absolutely everybody here, OK?

Take these orders down. I'll be with you in a second, mate.

So these are the throws. They're faux fur and they're machine washable.

So it's ?79.99. Is that OK for you guys? That's fine. Yeah?

Let me just write your receipt and a penny change. Thanks.

Buy it here today, I'll be more than willing to have a look at a discount. Thank you.

They're lovely products. Yeah, it's lovely. Brilliant. Thanks ever so much. I'm Gary, anyway.

I can take a further 10% off for you, but we're literally finishing up in ten minutes.

Are you all ready for a fashion show?

Mergim showcasing the bunny rabbit!

Everyone, hold tight!

Two minutes. Come on, keep going. I'll take that one off you.

This is for you, young man. Don't cry. WOMAN SPEAKS SPANISH

Thank you. Thank you ever so much.

There you go, madam. Have a nice day. Oh!

5:30pm...

WOMAN ON TANNOY: 'The London Pet Show is closed. Thank you.'

Go on. ALL: Team hug.

OK. Well done, guys.

..trading over. CHEERING

Do you know, I've probably had the most frustrating day

in the whole of my sales career. I'm disappointed,

but I...I know how skilfully I tried to secure those sales.

Richard did well. You redeemed yourself, Richard.

What did I redeem myself for? I'm joking. I'm only playing with you. OK.

I'm happy with today, I'm happy that we've all got a sale,

but we have missed target.

We all were supposed to make three sales, but it's been a bit of a slog for us at that stand.

Tonight, pet proceeds counted.

Tomorrow, face-to-face with the top dog.

You can go through to the boardroom now.

Morning. ALL: Good morning, Lord Sugar.

Well, an interesting task,

selecting products, selling them at the pet show.

And, quite appropriately, within the losing team

at least one of you will go walkies at the end of this, that's for sure. LAUGHTER

Which team would like to kick off? I'll kick off, if that's OK? David.

One of the great ideas that I had, which I thought was fantastic,

was to show a lot of enthusiasm with all of the products.

How did you show enthusiasm for the hi-vis jacket for chickens?

I'm always enthusiastic about products, Lord Sugar.

He was enthusiastic. LAUGHTER

You were selling accessory products and high-end value products, is that right?

That's correct. And when it came to accessories, you had...?

The animal T-shirts and we also chose the animal balloons.

Tell me about the high-end product. We chose the luxury dog sofa in the end, Lord Sugar.

And they have a price range of between ?230-?700, right?

Yes. The balloons were ?5, is that right? That is correct, Lord Sugar.

It doesn't take a rocket scientist to work out, does it,

that if you sell one sofa for ?700, you've got to sell...?

Who's the mathematician here? How many balloons at ?5 each? 140.

Yeah, to come in with the same amount of money. Got that, did you? No, I completely understand...

You get it now, but did you get it then? That's the point I'm making. I'm agreeing with you.

My theory was the dog sofas were just going to be for the dogs,

whereas the balloons and T-shirts, I wanted to be able to target everybody.

And we had a massive influx of people who wanted to buy balloons.

And it was a little bit chaotic. A little bit?

It was a lot chaotic. It was chaotic.

Four of your staff went on balloons, the lowest priced item.

That's correct, but what we could have done is spent ten minutes trying to sell a T-shirt for ?15,

being ten minutes we could make more than that by selling a balloon. Yeah.

Let's get over to the high-end team.

You had a slow start, didn't you, on there?

I think we were expecting that, though. Lord Sugar, can I speak up?

You certainly can.

The cat towers statistically sold more than the dog bed,

but Richard decided to still go ahead with the dog beds.

That's a misleading statistic.

I think if I can translate what you're saying there

is that cat towers historically have sold in greater volume than the dog beds.

Is that right? Yes, Lord Sugar.

Despite that, Richard chose dog beds.

Yes, Lord Sugar. Can I just say why that's misleading?

It was the best ever day, the cat towers at 19,

as opposed to a good day which we were given by the dog person,

which was actually giving us a realistic range to work with. You sold?

So I sold three of the luxury largest... So you did quite well then.

And, Charleine, you sold? One, Lord Sugar. You sold one. April, you sold one?

Right. Sam, what did you do there? Unfortunately, I didn't sell a bed.

What else was you selling then if you didn't sell a bed?

Well, I managed to sell... So there were throws. Hmm.

OK. David as your project manager? I found him decisive. He was very good.

I felt like everybody was onboard, everyone respected me.

I am one of them and I got my hands dirty with everyone.

OK, so let's move on to Scott.

Yeah, so because they were going to have rabbit shows and stuff there...

Rabbits? Yeah. This was rabbits... ALL: Show jumping.

Yeah, the show jumping. It was the highlight of the show.

Did anybody ever clarify what jockeys they had on these things? LAUGHTER

No. This is something none of us really knew too much about,

so we believed we should go and look into this.

Picked the cat towers, they were a really good product

and in London there's quite a high force of cat lovers.

So you ended up with a cat tower as your high-end product?

That's correct, yeah. And you had the heat mat and the cat toy?

The theme was cats. We could refer people backwards and forwards from both stalls.

That weren't your first choice, was it? It wasn't.

We actually went for the balloons, alongside you.

Why did you lose out on the balloons, then? We apparently wasn't enthusiastic enough.

Now... Huh. He had a strategy, didn't he?

He did. He did and fair play,

these guys interacted more with the balloons,

whereas we talked more about business. They sold a lot of balloons. They did.

Well, moving on on day two then, what happened there?

I had a good start by selling three of the cat towers.

Along with Selina who came in afterwards as well.

Ruth was...on it all day.

She worked really, really hard. And then we had a flat few hours, to be honest with you.

That's why I brought Gary over slightly later on.

You also had a slot, didn't you, to present your products?

Myself, Ell, Gary and Natalie

did conduct ourselves in a professional manner. And did that work then? Did you have visitors?

Yeah, the cat toy done really, really well. How was your project manager? Really good. Excellent.

Scott wasn't necessarily an overpowering project manager,

he listened to the team which he had around him and made the decisions to suit.

Let's see how we did, then.

GARY SIGHS HEAVILY

Claude, yeah, tell me about your team, Connexus. What happened?

Well, as far as pet accessories, so the cat toy and the heat pad,

they managed to get ?1,221.20.

Right. The high-end cat towers, they sold ?1,807.20.

Thereby making a total of ?3,028.40.

All right. Karren, how did your team do?

Well, as you know, we were busy on balloons,

and they took ?1,589.50.

And the dog sofas...

?2,462.12.

So their total was ?4,051.62. Whoo!

Right. Well done. Thanks, Scott.

OK. Versatile, well done.

Yes! Well done, David.

Right, you've been running around in circles but on this treat you might struggle to keep up,

because I've arranged for you to have an exclusive training session

with the double Olympic and double world champion, Mo Farah.

Enjoy it. I'm going to have a heart attack! And I'll see you on the next task.

OK. Thank you, Lord Sugar. Thanks. Thank you.

LAUGHTER

LAUGHTER

Check that out!

Well done. That is amazing!

Whoo-hoo!

Well, Scott, you lost out by ?1,000 here.

I'll see you back here shortly. ALL: Thank you, Lord Sugar.

Whoo! Come on then, boys! Whoo!

LAUGHTER

WOMAN SQUEALS Come on, girls!

CHEERING

Straight in there. Mo, what's the best achievement? Winning the Olympics.

I was happy selling balloons, mate. LAUGHTER

Well, I'm going to put you through your paces. So, guys, are you ready?

ALL: Yes! Let's go.

Steady! Go! Go on, Mo, you lead. Just nice and easy.

Right now, I'm feeling absolutely on top of the world.

David, you're going to beat Mo Farah!

The task took every ounce of strength, energy and teamwork

to come together to win. And I'm just so ecstatic right now.

CHEERING

Team Versatile. CHEERING

We need to look at who didn't sell and why we didn't get the balloons.

And to me, that was just the pitch. And who did the pitch?

Me, I done the pitch for balloons. But as it stands, it is what it is.

I just think you went in too soon with price. Ruth was dancing around the houses a little bit.

What do you mean by dancing around the houses? With this,

you just need to go - bang, bang, bang! - and that's it.

Brett's quite quick to accuse. My anxiety levels...

threshold is as high as the moon.

It doesn't... It doesn't get any more stressful than this.

There's an error with the sales on the cat towers.

We did speak to every person that went past, like, none of us stopped.

I backed the cat towers, they were sellers. It was complicated. Yeah.

It's a bit embarrassing, to be honest,

because I know I'm good at what I do,

and I'm a good salesman, I'm good at listening and managing.

I personally think I am the best in this process. I've got a lot to offer.

PHONE RINGS

Yes, Lord Sugar? 'Can you send the candidates in, please?'

'Yes, Lord Sugar.'

You can go through to the boardroom now.

SCOTT CLEARS HIS THROAT

OK, Connexus, you were representing cats in this particular task,

but I'm afraid you don't get nine lives in this process.

You lost by ?1,000 approximately and, the thing is,

the cat towers vendor claims on this type of venue, she sold 19.

She said that was a one-off, 19, but she said we should have sold ten.

Should have sold ten? Yeah. You sold four.

I was quite confident with the two girls I had beside me

to make the sales which we anticipated.

You sold three. You could've sold three

and maybe you could have sold three, you would have been home and dry.

I think in Ruth's case, on this occasion, it was the closing,

because she was speaking to people but it was the closing.

Well, here's the point, Ruth.

Here's your CV. Yes.

And it says here "sales training," right?

That's right, yes. I specialise in telephone sales training.

Telephone sales training, yeah?

And yet you sold nothing, right?

Well... And your sales technique was talk, talk, talk, talk, basically.

I'm sorry you see it that way. I don't see it, I hear it that way.

Well, my aim was, really, to try and speak to as many people as possible.

And I spoke about trying to develop a hook,

because you're fishing at an exhibition, aren't you?

You're trying to generate enquiries.

And so I certainly tried to ask questions in order

to try and attract people onto the stand. Ruth, you're doing it again.

You know, when you try to make your point,

you seem to take the scenic route. I apologise for that. Well, no, it's a trait that you have.

You talk and talk and talk and talk and there's no end result, no end product.

You came in with a zero. Selina, you was in the selling team of the higher-end product also, wasn't you?

I was. And I've got you down as selling one item here.

But it was actually Scott who assisted in you getting that sale.

Scott did not assist. I think Scott would agree, he didn't assist in me getting the sale.

The issue with the cat towers is because they were bespoke,

there were multiple components and ways you could put them together.

I wanted to triple-check the price. I didn't need Scott's help to secure the sale.

What happened was, I came in to help assist,

we worked out the price together and then, you know, the sale was made.

Scott, you're being very generous,

because the point is that you worked out your costings,

you didn't go then to Selina and say, "Can you help me with the costings?" No.

You did the costings. Yeah.

There's no reason why Selina couldn't have worked it out, she didn't. Selina,

I get the feeling that you kind of stand back and try to do the least amount as possible.

I'm really disappointed that you think that. I think I've consistently...

I only get the feedback from, you know, the guys here. Really? Yeah.

My feeling was you were not exhibiting enthusiasm in the way that I think you should have done.

You weren't as involved or interested.

You were on the periphery most of the time

and I think the result is you didn't do as many sales as you should have done.

I'm really sorry that you feel that way, but I'm someone that always gets my hands dirty,

I'm someone that works extremely hard.

I was project manager on the first task, I contributed on all of the tasks,

and I'm happy to be in a position of responsibility.

The rest of you, you're very quiet.

What is your call on this, then?

With regards to the high-ticket items,

it sounds like the majority of the failure has come from that.

I just feel that it's a real shame to have lost the balloons.

Brett went in too quick discussing pricing rather than showing a passion for the product,

which I think is why he probably chose the other team.

I mean, as it stands, there's nothing to really look at with regard to the balloons,

because they did speak for themselves,

they do what they say on the tin, they were a phenomenal product. When we were all stood there...

A mistake that was, you know,

cos although they're a low-ticket item, a fiver,

they dragged people to the stand.

And that's why we really wanted to go for them. But you didn't get them though. No, I know.

You are trying to convince somebody to work with you, OK?

I understand that. And these people are passionate about their product, right?

And there are times when you have to massage their ego. I understand.

And you went in there like a bull in a china shop. "How much is this?

"How much is that? How many have you sold?" And that's why you didn't get them.

You, Gary, in the morning were over on the accessory team, right? Yeah.

You were moved at three o'clock across to the other team. Yep.

Why don't you think you sold any of these cat towers?

No-one sold anything in the last hour and a half. No-one sold anything?

In the last hour and a half whilst I was over there. You did bring

a sense of enthusiasm to the rest of the team

and I could see you were obviously looking to make the sales. Erm...

I don't think we talked to enough people. I know I'm being criticised for talking to too many people.

Ruth... Ruth, you've got to get rid of the people who can't pay.

What do you want to say to them? "Please can you just go away?" Yeah.

Yeah. Thank you very much indeed. Really? Yeah. The bottom line, yeah.

"You've got no money, sod off." OK.

Well, you don't actually say sod off to them, but in your mind you do.

Scott, who are you bringing back into this boardroom?

It's a tough decision.

But, Lord Sugar, I will be bringing in...

Selina...

..and Ruth.

Right. Sounded a bit of a no-brainer to me.

Some of you have not won a task yet, have you? No. No.

This is my first loss but it hurts.

All right, off you go. Thank you.

Now, here's the point.

You lost. And at least one of you is going today, all right? Yes. Yes.

I'll call you back in shortly. Thanks.

Scott's polite and respectful

but he needs to harden up a little bit,

be a little bit more ruthless. I'm afraid he does.

What's going on with Selina?

What do you think? Selina has kind of drifted off,

she just didn't put her back into it. She looks like she's got the hump to me.

I mean, Ruth, she worked hard.

I can't fault Ruth's enthusiasm,

but where's the end product? Well...

Alan, I'd be worried about going into business with Ruth.

Which would you rather have, Karren, someone who's very enthusiastic

or somebody who doesn't seem to care that much?

Well, I'd have neither, actually, Claude.

PHONE RINGS

Yes, Lord Sugar? 'Could you send the three of them in, please?'

Yes, Lord Sugar.

Lord Sugar will see you now.

Selina, I'd like to start with you,

because having a further chat with Claude, he feels you backed off,

you showed not as much enthusiasm,

you were kind of like the team tortoise, you went back into your shell.

I'm sorry, I thoroughly disagree with that. I'm certainly not a back-seat person.

The truth of the matter is, I set up my first company when I was 21.

Nobody's helped me with that business. I've since moved to the Middle East

and have set up a successful, profitable business.

I've proved myself in business in two different continents.

It's not easy for a woman to work in the Middle East and I've done that. I don't know about proving yourself,

you might have sold five quid's worth of stuff in Dubai

and ten quid's worth of stuff in England. We have a turnover of ?300,000.

You can have your business and all that kind of stuff,

but on this particular task we needed the sales.

We lost because I put my confidence in yourself,

and the same goes for you as well.

Now, the problem that lies in this task is the fact that no-one really sold.

We had... Including you.

Well, he sold three. And I sold one. And then two people didn't sell any.

If we had all sold within the region of two to three each,

which I was confident that we was going to do from the outset

with the skills that you both have, then we wouldn't be sitting here.

Sure, but am I the person that deserves to be sitting here,

given there are other people who didn't sell?

You might have sold one, yeah, but that's not good enough, is it?

I think what happened was that when Selina made her sale,

I think she felt she had done her job. I don't know why you're talking, Ruth,

because, to be honest, you didn't sell anything.

And I find you very unconcise and difficult to work with.

Who worked the hardest to get themselves into a sales position?

Do you know what, I will completely back you,

but you need to sometimes take a step back, Ruth,

and just don't talk too much.

Cos you talked your way out of a few sales, I think.

You know what's interesting,

is that at least I put myself in the position of creating a sale. Absolutely.

I wouldn't take that away from you. But people like Selina don't put themselves in the position

because she relies on the fact that she's made a sale.

At least I try to put myself in front of as many people as possible. But you claim to be a sales person!

It seems to me like you couldn't sell a bone to Battersea Dogs Home at the moment, from what I've heard.

I did my absolute damnedest,

and I would rather fall on me sword trying 110% than have given up halfway through the day.

You don't have any right to say that. Who should be fired? Who should be fired?

I think Selina should be fired cos she's hard work.

I do think you got slightly deflated. Scott, Scott,

you need to speak up for yourself

if you wish to remain in this process.

I know what I'm capable of and I think I've proved that up until now.

I am the highest seller

and I do what I set out to say that I'm going to do.

Whereas these guys haven't done that. You chose for me to go on the high-ticket items.

I did, but you didn't sell. I think... OK, but maybe that was your strategy decision, Scott.

Maybe you should have followed your instincts. Why would I make a strategy to lose?

What would be the point of that? I said I'd be happy... I don't think we're getting anywhere here now.

I've just got to make a decision.

One thing to say, Lord Sugar.

I have everything it takes to be your next business partner.

I have a really amazing business plan,

I have all of the experience and skills it takes.

I'm not interested in the business plan at the moment.

I'll start worrying about that another seven weeks down the line, OK? Yeah.

You've got to survive that, OK? Yeah.

And that's the whole point of this process, you've got to survive.

Scott, you were the project manager,

you made some errors here.

You put the wrong people in the wrong place.

And not being able to assess what people do

is bad news in business terms.

Selina, there's an old saying, no smoke without fire.

You are a different person on task than you are in this boardroom.

And I've seen it before...

..people with two faces, right?

Ruth, I don't dispute your enthusiasm.

But you claim to be a salesperson,

you claim to train people how to sell.

Here we are in a sales task and you failed miserably.

And, Scott... ALAN SIGHS

..you come across as a very nice chap,

but business is all about how you manage people

and you needed to be a bit more ruthless

in choosing your high-end sales division.

And I'm not using that as a pun,

because maybe less Ruth would have been the best thing.

So, Ruth, you're fired.

Thank you.

He's not very happy with you, I've got to tell you.

He's not very happy with you.

And Karren, she was wondering why you have this kind of demeanour also.

And I've got these two people here advising me

and I find it difficult to go against their advice.

Lord Sugar... I don't want to hear any more.

ALAN SIGHS

Last chance.

Go back to the house. Thank you, Lord Sugar. I'll take onboard everything that you've said.

I can't believe I've gone on a sales task.

Disappointed to be sat in here? Of course I am.

Selina was and is hard work,

but, you know, she did make a sale.

Selina was subdued. She just stepped back from it.

We should have sold ten high-end units and we sold four.

That's where the loss of the task was. Selina! Hey! CHEERING

Come on! One gone.

Well done. How's that?! Well done, man. Well done, man.

He kind of tore into the both of us. He tore into Selina quite a lot. Horrendously, like! Yeah.

Apparently, I'm not ruthless enough and I'm too polite,

but I'm going to start showing him what I can do.

Well, that's it now, no more Mrs Nice Girl, I'm going to be really...

Boom-boom! Everyone better watch out.

Now 14 candidates remain.

Lord Sugar's search for his next business partner...continues.

Next time...

I want you to create a children's book.

And tomorrow, you're going to sell them to retailers.

..heroes. What about Snuffle Gruffle or Sniffle Bottom?

Atchoo! ..villains... Can you stop talking one second, Richard?

Is David there, please? "Busy got lost after being tossed."

# Buzzy, buzzy, buzzy. #

Bang, bang! This is what we do.

Come on, pedestrians, out of the way! ..and for one candidate...

I'm not sure you think before you speak.

..the fairy tale turns grim. You're fired.