The Final: Interviews and You're Hired The Apprentice

This is about me investing �250,000- Heading to London,

On offer, a 50/50 deal with the I put you into

and you made a complete mess of the figures.

Willing to bankroll new business in tough times,

Lord Sugar is on the hunt for one winning partnership.

It's a deal worth fighting for.

16 candidates.

12 tough weeks.

You're fired!

Previously on The Apprentice...

Your task is to create an affordable luxury product range.

Tom and Ricky tackled male grooming.

It's going to be too fruity for a masculine product.

While Adam's team had a taste for confectionary.

Mmm, that is good.

The sweet treats were a hit.

This is very nice. I could gobble it up all day!

But at the pitches...

Good morning, ladies and gentlemen.

..the boys nailed the numbers...

The UK's market is 862 million and growing.

..while Adam faltered.

Ideal for Christmas...birthdays...

or just for a girly night in.

For Ricky and Tom, the sweet smell of success.

Sterling, yours was the better business proposition.

Jade fought her way to the final.

I came up with ideas and you all said, yes, yes, yes.

So, if you're such leaders in business,

why would not say, "Actually, we'll do this?"

Nick came under fire.

I'm still at sea as to why you didn't step and assert some authority.

But it was Adam who reached the end of the road.

When you opened your mouths, you threw it all away.

And he became the 12th casualty of the boardroom.

Adam, you're fired.

Thank you, Lord Sugar.

Now four remain to fight for the chance

to become Lord Sugar's business partner.

How are you?

Oh, look what you've done for us! Congratulations.

I think it's all down to our business plans,

us individually, now we're on our own.

To finalists.

PHONE RINGS

Coming.

Hello?

Yes, it's Lord Sugar here. Hi, Lord Sugar.

In the next 48-hours, I want you to familiarise yourselves

with the business plans

and I'll see you in two days' time, OK?

OK, brilliant. Thanks very much.

48 hours to get to know our business plans.

I've almost forgotten it's quarter of a million pounds

we're going for until now.

It's a huge life-changing moment. It is.

Let the best person win.

Just 48 hours for the final four to perfect their business plans.

Technology entrepreneur Nick Holzherr has the best record,

winning eight tasks and losing just three.

I feel great about my business plan as an idea.

I think it's a fantastic concept

and it will be a business that could make millions and millions.

I think I'm a very strong contender.

Next, with seven wins, the youngest survivor, Tom Gearing.

Only 23 and running a fine wine investment company

with a multi-million pound turnover.

As a project manager, I've shown clear strategy, I've taken risks,

I've taken responsibility, and this is a business plan

which is an extension of what I currently do in my day-to-day life.

So, to convince people that this is- a good idea is very easy for me.

I'm not worried about the other candidates.

Now this is really between me and Lord Sugar.

Number three, business development manager, Jade.

As the last woman standing, she's fought hard to get this far,

losing six tasks, but winning five.

I think it's irrelevant that I'm the last female here.

Business is business at the end of the day.

I'm motivated, I'm really happy with my business plan.

I know it will make money

and I know that's what Lord Sugar's interested in.

Recruitment manager Ricky Martin has battled to the end,

losing five tasks and four times facing failure in the final boardroom.

I think Lord Sugar is looking for somebody who is not only at the top of their game,

but somebody who's got so much potential.

I think what he's going to find in my business plan

is something that's pretty much going to guarantee a return of his investment.

Everything that I've done in my career,

in fact my life to date, is resting on this final.

Today, the last chance for the candidates to prove they're the partner to invest in.

I think it's always daunting getting- scrutiny of the business plan

but I've got to put forward the best- impression of myself as I can.

I think today's going to be extremely testing.

I'm feeling a bit nervous. Nerves will get the best out of me.

Armed with their business plans, it's off to the City.

Millions of pounds there.

New Broad Street House.

Home to the heavyweights of British business.

Good morning. ALL: Good morning, Lord Sugar.

We're here today in the Institute of Directors.

One of you will end up being a director in a company

that I'm going to invest �250,000 in.

So, today is all about convincing me on your business ideas.

I know the area of business that you all want to go into,

but your competition doesn't.

So now, I want you to pitch to me your ideas in simple terms.

What is your business idea, Nick?

It's an online platform that will revolutionise the online grocery market.

It allows anybody to purchase ingredients for any recipe with a single click.

My online brain at the moment is ticking over already,

so I will be interested to hear how that's going to work. And Tom?

My idea is a hedge fund that allows people

to make use of fine wine as an asset class.

Hedge fund for wines? Yes, pretty much. Collective investment.

Jade?

Mine is to open the UK's largest telemarketing call centre,where consumers will be contacted,

sold on as leads at a premium rate to the service provider.

Does that exist already?

There are some existing, but not of this volume and size.

Right, and finally, Ricky.

I'm proposing an ethical and niche recruitment organisation

looking at areas of therapeutics, new and existing drugs on the market.

I'm looking at consumer products which focus...

I beg your pardon, say that again.

An ethical and professional recruitment organisation.

I'm looking at sustainability, making sure

that people's usage of the environment is reduced.

Sorry to disappoint you, but I haven't understood a word you said.

Recruitment is all about finding personnel to work for companies.

It is.

So just cut the crap and tell me, is it a recruitment agency for technical people?

Yes, Lord Sugar.

OK, that's good. Now, you're going to meet four colleagues of mine.

They will be studying your business plan

and talking to you in great detail.

And tomorrow, they're going to feed that information back to me

and based on that information,

I will be deciding which one of you- will be my business partner.

Hand over your business plans to Nick and Karren

and I will see you tomorrow in the boardroom, OK? Off you go.

This is the last chance. Just got to stay focused.

They've never met us before. You haven't got that long to make an impression. No!

No pressure to any of us(!)

I want this money. I want this investment. Yeah.

Claims have been checked. Backgrounds researched.

Business plans scrutinised.

Time to face four of Lord Sugar's appointed interrogators.

Hi. Award-winning Mike Soutar, pioneer of Britain's free magazine industry.

His job today - seek out the skills- to run a cutting-edge business.

So, these are pretty serious interviews, aren't they? Very.

There is a huge amount at stake. Yes, that's true.

Would you say you're an experienced interviewee?

No, I've never had an interview before, so this is my first day of interviews.

You've never had a job interview? No.

Sharing Lord Sugar's passion for backing new business,

no nonsense Margaret Mountford.

Margaret, nice to meet you. Nice to meet you.

Here to spot a candidate's strengths and weed out weaknesses.

Let's have a look at your CV,

because intelligence is one of the characteristics on which you pride yourself.

"My intelligence makes my thinking better, my decisions wiser.

"My intelligence makes people more receptiveto the communication of my ideas."

I think that is true. Modesty becomes some people.

Formerly young entrepreneur of the year, Matthew Riley.

Nice to meet you. Take a seat. Thank you very much.

Having built a telecommunications company worth 350 million,

he knows what it takes to get to the top.

So, if you imagine there's �250,000 sat behind me. OK.

That's Lord Sugar's money and his reputation,

and my job is to make sure that he goes into business

with someone that's going to be successful.

I opened your application. Yes. There's so many things in there

that basically make me want to be sick.

Finally, Lord Sugar's former global- trouble-shooter, Claude Littner.

King of the killer question,

and here to find pitfalls in potential partners' plans.

I have got to say that I'm pretty underwhelmed

by both your CV and your business plan.

Frankly, it's a pretty grubby little business you're proposing.

A grubby business? Well, it is, really. Explain it.

The call centre will phone people with a very easy script.

So, it's a high volume business where you can make a lot of money

if you're putting premiums on just passing over a lead.

The large sectors that want these qualified leads

are in solar panels, mobile phones and also in debt.

But you're sort of trying to capture people who really don't want to hear from you.

In the evening when I'm at home, I don't want cold calls

telling me about the fact that Icould save money on my energy bills.

You have got people who perhaps have fallen into debt

and you're going to get leads, try and sell those leads on.

It's a bit...unsavoury.

How do you think Jade's will be on a scale of one to ten?

Two. Three.

Two, three!

THEY LAUGH

Looking at some of the numbers here,

you haven't provided in your business plan a cash flow.

That's pretty important. There's not- a balance sheet here either.

That is quite useful.

Unfortunately, what's included is included.

What it shows is that you haven't really got a business plan.

It's a fact. The other thing that I'm perplexed about

is the fact that month one,you're showing a particular turnover, that's lovely.

The trouble is that you have got no costs. You have got no costs.

How do you produce...?

I would like to know,because this is a real money-winner.

Zero overheads, you haven't got a telephone that you're paying for.

The overheads have already been paid for - there obviously are- overheads there.

But that's... That is part of the 250,000 investment.

That is absurd. Honestly, I've never seen anything like that.

It's not the way to do it. OK. It isn't.

250,000 will pay for all data, all employment...

And how much have you got left? Nothing. No, no, no...

In six months, you've blown it? You've blown it in six months?

She's out.

I got absolutely slaughtered!

I'd quite like a drink.

Well, here you are now in the final four.

Classifying yourself as Thor in the Nordic pantheon. I did, yes.

"Lord Sugar is already a business god, but call me Thor.

"I'm the next generation who, with the backing of the Godfather of business,

"I will take over his empire."

It's an extremely bold statement and I think the point I was trying to put across there

is first of all to differentiate myself to other people who are applying in this process.

They're not all gods, you mean?

No, they're not, but what I was trying to say is that

I think Thor is somebody descended from the heavens.

So, my point I was trying to put across

is I'm somebody who can bring a new dimension to the marketplace.

You're a reincarnation of Lord Sugar, are you?

Not a direct reincarnation,

but I think there's elements of his- career I think I have replicated.

When I read this business plan, it looked to me like an academic exercise.

A very good piece of work that you do for an MBA or something like that.

It didn't look likeit was a really good piece of work for really starting a business.

So, just tell me in plain Englishwhat the point of the business is.

Any recipe on the internet or on television, or in a recipe book,

my system would automatically allow you to purchase all the ingredients for that recipe with a single click.

So when you click that button, it would say,

"Would you like to buy it from supermarket A, B or C?"

Give you all the prices for the ingredients in there.

It knows what combinations of different ingredients you buy from different websites,

so you add five different recipes from five different websites to the same shopping basket.

It shows you best price combination- of ingredients.

Do I care? I don't think anyone will be bothered.

Life is too short. Life is too short.

I do think Nick might have an uphill struggle with his business plan.

Quite ambitious, yeah. Big challenge.

Nick needs to be careful he's not patronising.

Needs to be careful he's... Listening.

It's not an essential. It's an irrelevance.

You're not the target market.

The target market would say it is a useful tool. I wonder.

I struggle. I struggle to know whether that's the case.

This could become one of the big global players on the market and I do truly believe that.

It's just not worth the effort.

That's not a fair comment, I don't think.

Every household in the UK would want to use this system.

Not just in the UK, but also internationally.

Not every household.

It's a Google or Facebook, it's got potential to be.

Dream on.

You look like you've been dragged through a hedge.

It's like being under fire. It's like being in a war zone.

I've a glowing employment reference.- I'll read it to you. OK.

It says, "What is very evident is Tom's natural ability to focus on the challenge

"and develop an approach which delivers results."

It goes on. "I do firmly officially believe

"you have an excellent apprentice who truly has the skill sets to deliver."

That is pretty good, isn't it?

Yeah, I'm happy with that. Who do you think said that?

I'm not sure. I'm not sure at all.

It actually was your father. OK.

Your father is an investment banker and the wine company that you run

is also owned by your father as well as yourself.

So, how much of your business plan did your father write?

He didn't write any of it. None of it at all? No.

So, it would be unfair tocharacterise you as a daddy's boy?

I feel so, yeah.

In this business, you're selling wine as an investment for people who won't ever drink it. Yeah.

It's a very sophisticated business plan.

I've never written anything as sophisticated as this.

Really? It's actually all my work.

The investment strategy is what I use within my business.

We have 300 private clients in 21 different countries

and my father only joined the company after it had already posted- revenues of 1.25 million.

So, tonight, I'm going to make shepherd's pie,

so I go onto your website,

I see the recipe, I don't really care where I get the ingredients from.

I just want to buy them.

In reality, Joe Bloggs likes to go to maybe a celebrity chef website, get one recipe from there,

get another recipe from another website, another one from website C.

Who does that? You do purchase four or five recipes at once.

Who does? If you look at young families...

Who has time to plan out what they're going to eat...?

Monday's lasagne, Tues... Who does that?

Lots of families do that. Are there? Yes. I don't see it.

They're busy, they've got two kids or something like that.

They want to come in, makea quick meal, get the kids bathed, get them to bed.

I agree it's a complex business model,

but 52% of people use online recipes, so there is a big market for it.

OK, so one of the things I'vepicked up on is, you're a young guy,- you're on business number three.

Just explain your current business to me.

The business I'm currently in is a platform for mobile barcodes.

Is this going to be a successful business?

I think it could make two, three, four million pounds.

You could make two, three, or fourmillion pounds and you're thinking of setting up another one up?

Are you smoking something? Get on with that business.

What on earth are you doing? What are you even doing sat here?

I believe that the business plan in front of you has potential to make more than that.

So, your previous business partner, we spoke to him

and he said your big downfall is focus.

Did he say that? Yes.

I think the key thing is not focus,- it's about success in a business.

I disagree. It's always about focus,- it's always about the detail.

I'm 100% aware that focus is something that I need to... focus on!

Your real name is Richard Martin. Yes.

But you call yourself Ricky Martin. I do, yes.

The same as the famous Latino pop star. Why is that? Do you like his music?

To be honest, using the name Ricky Martin

worked exceptionally well in sales,- people remember the name.

I'm trying to use any ability I can- to get people to remember me.

You've also got other names as well.- you've got Ricky Hype. I have.

The Superstar Ricky Hype. The Fitness Ricky Hype. Why?

Outside of business, I've got a hobby, which is professional wrestling.

And that is the character which I portray within wrestling.

It all sounds a bit more showbusiness than real business. Yeah.

Do you think people take you less seriously in business

because they can't stop imagining you in a pair of Lycra pants?

You say one of the most interestingthing about you is your upbringing. It wasn't conventional.

Being half-Swiss, I was brought up very focused on outdoor activities.

Building camps in the forest, woodworking, sewing.

So, I didn't have a TV.

So, as soon as you got a computer, aged 16, you became obsessed with it?

Yeah, I think not having had it made me want it more.

And when I did get one, I did spend a lot of time with it.

So, one could say obsessed - I did turn into a bit of a geek.

Probably still am a bit of a geek now.

In your application form, you say that you're an incredible businesswoman.

Did you do any business studies at all at university or college?

When I was at university, I did graphic design,

but we did business practice within that.

But it wasn't business plan writing,

it was more just dealing with the business side when designing for people.

Are you sure about that? Well, we did some business modules.

Nothing else to tell me? No.

You didn't do a business A-level and get an N? For business?

Oh, my business. That little bit of information!

You know what? For some reason, that bit's been taken out of my mind for now. Seriously?

"I was known as a BNOC -big name on campus - at university."

What's that about?

I was just trying to say that whatever area that I'm in,

I obviously try and make myself well known.

I wondered if you were sure that N stood for "name"?

Yeah.

I would like to examinein great detail some of the points you make in your business plan.

You want to launch a fund and raise �25 million to invest in the wine industry. Correct.

�25 million is a hell of a sum to raise

with a company that is untested with a young guy who hasn't really got a long track record.

It's a big leap, I know. That's my problem.

This is my chance to take what I've got now and grow it.

I can do it. I've proved it over the last two years.

Why would I deal with youas opposed to dealing with someone who is more established,

who perhaps I've been dealing with for the past 20 years?

The reason I want to do this is because I've had demand,

I've had people read our articles and go, "Do you know what? I want to come to you guys."

It would appear that at the tender age of... How old are you? 23.

You claim on your personal statement, "I am entirely well-rounded."

I think I've learned a lot of business skills.

You may well have done, but that doesn't mean to say you are entirely well-rounded.

I'm self-assured, I'm confident in my abilities, and hopefully I can take that further in life.

But the problem is that you haven't got enough experience and you're 23 years old.

Can you raise the money? I say you can't. Yeah...

So, the business concept falls apart- before you even start,

because I don't think you can raise the money.

I think I can sell it, I honestly do.

I honestly think you can't. �25 million, that's a fortune.

He's out. God, you were in there for ages, mate. Was I? Yeah.

How did it go? Stressful.

Really? Tough, it was tough.

Out of ten?

Two. Really?

You look destroyed!

I've no doubt you can do the recruitment you do every day.

The thing I don't get is whether you've got the business skills to start a business.

How are you going to react when the clients haven't come,

you've employed three employees and they're useless

and it's all going wrong and you've got Lord Sugar all over you like a Rottweiler?

I think for me, I'm not somebody who buckles under pressure.

I think the entire process so far has shown that, and I do appreciate that.

You can't turn up at the end of week and say, "Sorry, Lord Sugar, I haven't hit my targets."

But I've got the backing behind me both academically...

My degree's in medical biochemistry, my five years in recruitment is in the scientific arena.

I think that's a great story so that I can launch that company and say, "This is my background.

"This what I've done."

You say there is a brick wall there, Yep. As cliched as it sounds,

I feel I will be the sledgehammer to go through that.

I'm going to make a success of this- and I won't stop until I do that.

Explain to me your proposed business.

My proposed business will grow to be the UK's largest telemarketing call centre

and it will have a few sectors that it focuses on.

One of them will be debt help,

one will be mobile phones and one will be energy suppliers.

In your business plan, you list four different website addresses

that you will use to gather data from.

Yeah. These are valuable assets, then. Yeah.

These are important things. But are these websites that you...?

I have purchased them. You've purchased them all.

Yes, the websites are purchased.

So, chooseenergysupplier.co.uk. Just to take that one, for example.

You don't own that website. I've checked.

I do own four in that... out of those.

Chooseenergysupplier.co.uk, I own. You own it? I bought it.

I might have to buy it off you.

OK. The good news is, I'm an entrepreneur. Make me an offer.

Ooh!

This quarter of a million pounds, I can see it on that table.

I don't want one of you three to get it. I want that to be mine.

Am I going to get a quarter of a million pounds injected into my business?

Yes. So, I'm going to go in there fighting.

I just hope he gets as good a grilling as I did.

Good morning.

Well, Ricky, I've been looking forward to this encounter,

because you present something of an enigma to me. OK.

Let's start with your personal statement. OK.

Which, frankly, is probablythe most crass, obnoxious, infantile

personal statement that I've had the... -

not really a pleasure -I've had the opportunity of reading.

Quite clearly,some of the statements you've made are completely ludicrous.

Perhaps you would like to comment on them. No problem at all.

You're the best business partner on the planet...

You stick by that, do you?

I think I'm an exceptionally good business partner. I think I'm a good potential for the future.

Hang on a second. The best business partner on the planet, OK?

How do you think Ricky's getting on?

He'll be getting an absolute battering.

You talk about your possible future business partner

and you say that you will teach an old dog new tricks.

Now, I don't really think that's the way

you should be speaking about a business partner

and certainly not somebody like Lord Sugar.

And I completely agree.

It's an immature statement to make and one which I regret putting in there.

The problem is that you're an arrogant fool, OK?

However, I read your business planand I was quite impressed. Thank you.

It was interesting, I thinkit was well written and you've done very well in your career.

So, I find it a bit puzzling as to why you chose to just write

such rubbish, such nonsense in your personal statement.

When I turned up to this process, I had a lot of bravado about me.

I was happy to say these bold statements to get myself noticed and to get myself heard,

and I'll be honest to say that throughout this process,

I've realised a lot about myself and I'm a very different person now.

Let's move on from this.

The economy is not in great shape at the moment. It's not.

And therefore, to me, it would seem that this is not a great time to start this kind of business.

I disagree with you entirely.

Looking at all the research I put within the business plan,

the economy is showing that recruitment is picking up.

On the permanent side, the confidence in recruitment is growing.

In the private sector, I think over the next year,

94% of businesses are either going to maintain head count or increase.

The areas which I'm looking at to start with

are areas where the economy isn't affected as much.

I do believe there's a big market still there.

OK, that sounds plausible to me.

If Lord Sugar invested �250,000 today,

what kind of return would he get at the end of year five?

Year five, we're looking at �145 million return.

So, you're saying that he would make- �145 million?

It's very difficult to put an actual figure

on how we will be performing in three to five years.

But my job is to try and figure outhow realistic those projections are.

So, you're saying �145 million. That's a decent return.

Have you any qualifications in...? No, I don't have any qualifications.

What experience have you got in hedge funds?

I've no experience in hedge funds. But you're saying to me you're going to go and be a hedge fund.

Yes. So, would you class yourself as a gambling man?

I do take a risk from time to time.

The plan sounds like a pretty big risk to me.

Rather than thinking we'll start small and build gradually,you're going bang, �25 million. Yeah.

The risk profile on this business is huge.

I mean, in term of risk, this is an investment hedge fund,

so there's going to be some degree of risk,

but what better reputation to have Lord Sugar

as one of the 50% stakeholders in the hedge fund manager?

I don't think you'd have anyone questioning whether I could do it if you've got Lord Sugar backing me.

You haven't stuck at any job for very long, have you?

In not a short space of time, you've had six jobs?

Well, at the of the day, it is, for me, about getting experience and earning more money.

My business plan is about what I do- and the contacts that I have.

You're right to plan something you know about.

So, I think being successful in business is about people with common sense,

people getting on with people and relationship building,

and all of that has taken me to the end of the process.

It is a very simple business model.

At the end of the day, it's finding new people for new jobs.

If I start in one area and excel, start niche, and this business can think big

and we start going throughout the UK, throughout Europe.

And that's where I think Lord Sugar- can show me how to do that.

I've got to say that you actually come across

as somebody who's thought very hard about the business that you want to pursue.

So, I've created a prototype and I've integrated it into publishers, into supermarkets.

So, I've tested the model there.

I now want to scale it and I need money to make it work for millions.

If I do get this quarter of a million pounds investment, I can do it.

I have managed to build up the strategic links, I have the expertise

and I won't let anyone down.

I haven't let anyone down in my life and I'm not going to start doing it now.

OK, thanks. Cheers.

I felt quite emotional at the end of that one.

Because it was like putting everything out there. Yeah.

I was almost across the table, like,please believe in me, sort of thing.

All done, guys. There's no affecting it now.

I think I've got a good chance, but I don't think it's definite at all.

I don't care if some people bring out a couple of bad points. Nobody's perfect.

Much as I'd have said 11 weeks ago,- I'm the perfect person, whatever, nobody's perfect.

Apology for the loss of subtitles for 43 seconds

I do have a 100% unique business plan.

It is something new, it is something different.

But if it works, it could be huge.

I think that I'm in pole position at the moment.

Everyone who's left knows they're going to have to be on the top of their game.

But am I being too ambitious? Am I being a bit too risky?

I think if Lord Sugar can look past that

then I've got a very good chance of being his business partner.

I'm adamant that I am a strong enough candidate to be here in the final

and I know that the business I'm putting forward will make money.

I've always felt destined to set up my own business,

so there's no way that I'm going to be a shrinking violet.

I'm going to fight.

Well, good afternoon and welcome back to the boardroom again.

You're here to find me the right partner, and the thing is,

I'm a pensioner now and I don't want too much hard work,

I don't want to be in there, in the trenches.

So, with that in mind, Margaret, where shall we start?

Start with Jade.

Basically, what she wants to do is set up a call centre and buy leads.

Her callers will follow up those leads

and then when somebody says, "I'm interested,"

she will then pass them as a sort of qualified lead and get a payment for that.

My concern on that is, is this something anyone wants any more?

Do you want disturbing at home with countless phone calls?

I certainly don't want to be disturbed at home. And I don't.

I thought one of the biggest flaws within the whole thing

was when you look at her business plan,

you will see that she has bought four different web addresses.

What I found was that one of the web addresses was still available for anyone to go and buy. So I did.

You bought it, did you?

I thought perhaps she had a lesson to learn.

I got the idea she's a good salesperson,

but her business plan demonstrates that in month one,

with no staff, no office, no nothing, she's making a turnover of �80,000.

So, I said to her, how do you do it? How? We'd all like to do that.

She had no answer for it.

She is sticking to a business she knows a lot about and one she's been successful in.

I asked her about why she'd hadso many jobs in a relatively short space of time

and she pointed out, quite rightly,

that each time she had been promoted- and then she'd moved on to higher things.

I think she's relying on her ability to be persuasive face to face,

but when she's running a business, she'll not be doing any selling face to face.

All right. Claude, do you want to talk to me about Ricky?

I'd love to talk to you about Ricky,

because his personal statement and application form

is just so ludicrousand not very respectful to yourself.

For example, apart from taking over your empire very shortly,

he's also going to teach an old dog - which I presume he means you - new tricks.

Really? Woof, woof! That wasn't great.

He likened himself to the god Thor.- He calls you the Godfather.

Is it now in this modern day and age -

we might learn something here, Claude -

that one has to come out with a load of bullshit, rather than getting to the point?

Is it necessary in this day and or what?

I think in order for people to think they're going to pitch something credibly,

they think that they have to fill it- full of big words,

and the irony is that his business plan

is probably the most simple and straightforward of everybody's.

Simple, straightforward - that's what I'm looking for.

It's a recruitment business in a niche sector in which he is really passionate about.

Before I met him, I spent a sleepless night with excitement at how I was going to rip him apart.

However, in truth, I'm mesmerised by the guy.

I believe the real man is the one who has put forward a good, sensible business plan

and it's very much akin to what he's been doing.

He is the one that has changed the most through the process. Yeah.

I would worry that he has a streak in his character

that when he's in a business situation,

he is going to come out with something silly.

Shall we move on? Let's talk about Nick.

He is an entrepreneur.

Straight from university, he's set up three businesses.

He's obsessed with this idea that he's had this unconventional background,

no television, outdoors a lot.

Where was he living, a nunnery, then?!

I think he lived in Switzerland. Is he a monk?!

This is a guy who's very bright, but his business plan looks like an MBA project.

I don't know how clever it is, how worthwhile it is.

His idea is an automated website that if you put your recipe in,

it will place the order online at a supermarket, is that right?

That's right. I think he's aiming at people

who watch a cookery programme on television,

will go straight to the internet to download the recipe.

You've seen these social networking- sites and things like that,

which, some of them are valued at billions.

Recipes doesn't kind of ring the bells of the Nasdaq people.

I asked him how much you would make if you invested �250,000.

He said after five years,we'd sell the company and Lord Sugar- would have �145 million.

Is that all? Oh, dear. Waste of time, isn't it(?)

Yeah, it's a bit optimistic, isn't it? I think so.

The one thing I would say is that whenever a task is centred around an internet site,

he has excelled at that.

Yes. So, anyway, Mike, what about Tom?

Tom wants to start a fine wine investment fund.

So, big risk, but potentially very big returns.

Does he like the prospect of being a bit of a gambler, do you think?

I think so. I think he's a real risk-taker.

He's got a business at the moment that he started from scratch

and he's been very successful.

He has lived quite a charmed existence, I'd say.

Can't be that charmed, he's a West Ham supporter!

How many millions does he want?

25 million. And he's 23 years old?

Yep. He's only 23 years old, he's only got two years experience in this business. That's not a lot.

I think it's very unfair you say At 23, I was running a football club.

There are some very strong individuals who are young

that understand the business and can make a success.

OK, I got it. Alan, you were one of them.

When you were young, you went from hi-fi, into computers, intosatellite, into football. All risks.

Yes, you're right. But it was all a risk of my money.

It's interesting, because when I read the business plan,

which is one of best written business plans I've ever read...

Really? He was very convincing.

It has got the potential for earning a lot of money, becoming a very big business.

But my point would be that this guy needs to kind of tone down his ambition somewhat.

Well, as ever, that's been very interesting.

I have got to speak to these people shortly

and I'm going decide which one of them will be my business partner.

So, thanks a lot for all the input you gave me.

PHONE RINGS

PHONE RINGS

Hello?

Can you send the four candidates in, please? Yes, Lord Sugar.

You can go through to the boardroom now.

Well, you had a busy day yesterday with my four advisors

and I've had a chat with them

and they've given me quite a lot of insight.

Now, Jade, this is a call centre with the sole purpose of raising leads.

There's a lot of money to be made within that sector,

if you buy the right dataand sell them to the right people.

There's me with the old Lord Sugar hat on.

I'm in a business which phones people up at 8 o'clock in the morning and annoys them... 10.

..on Sunday afternoon while they're relaxing

and annoys them even more,

and I'm sitting here like a dartboard, you know?

I'm thinking, yes, this is great headlines for our newspaper.

You tell me why it's nothing to do with that. OK.

People have to actually tick a box to say, "I will hear from a third party."

I'm legally allowed to phone it, because I'm the third party.

So, it is regulated and you can make a lot of money from it, and it's very simple.

Good, that's what it says in the rule book.

I want to hear about how you go about doing it.

I know what data will workto get the highest convergence rates- when people phone it.

I've worked in a call centre environment and I'm good at motivating.

I don't think anyone would doubt, having worked with you on task,

that you've got plenty of enthusiasm.

But one of the things that we heard- from Lord Sugar's advisors

was that the business plan just fell apart.

You run out of money after six months.

Within six months' time, but within three months,

money would start coming in.

It's not glamorous, but it does make a lot of money.

All right, I'll move on a little.

Tom, you are proposing to put my name, my association,

and to go and ask external investors to invest up to �25 million in wine.

How are you going to convince me that's the way it should be done?

What I currently do, there's a saturation point,

and I think we're very close to that point.

Your existing business is trading in wines. That's correct.

Over the last two years, I have been approached by people

who want to include fine wine investment within a self-investment pension plan.

I've been in the property business for a few years. Yeah.

And I've had every fly boy on the planet come along to me

saying, I'm going to start a fund up

and I want to use your name in the fund because you're known in property.

And suddenly, instinct said to me, no. Not really.

And funny enough, they all went tits up, these people.

But fine wine is different to that.

It's all about the investment strategy.

It's all about sourcing the wine, choosing the right vintages.

But like everything in life, there's no guarantee. Of course.

At the moment, the Far East market is rampant.

All it just needs is one day for some analyst to stand up and say,

"The Chinese are sick of wine now,"

and bang goes your Chateau Monchamp, or whatever it is,

goes flying down from 200 quid a bottle, down to 50 quid... OK.

..and then you're lumbered with it.

But fine wine is a luxury good and all those sort of companies are expanding into Asia,

and they wouldn't be doing that

unless they felt the luxury good market was robust enough in that region.

You've got a wine business at the moment which is making a bit of money.

Don't you think your business plan is trying to run, run, run, before you can walk?

I would haven't come here making big claims if I didn't think I'd be able to fulfil them

and I wouldn't come here unless I've had previous enquiries that I've had to turn down.

OK. Ricky. Now, I understand that you're going to teach an old dog some new tricks.

I'm the old dog here, yeah? I'll get on my hind legs and listen.

You say, Lord Sugar is getting to the later stage in his career,

where he's going to start thinking about succession planning.

So, have I got to let my kids know about their new dad coming, or what?

If I'm very honest with you, Lord Sugar,

what I've learned in 11 weeks, in business, it's actions that speak volumes, not your mouth.

I should shut my trap a lot more.

I had comments from people saying, can we separate the showman from the real business man?

But the one good things going for you,

when I've cut through all this bloody waffle of yours,

is that you want to start a recruitment agency

in what I would call a niche market that specialises in scientific industry.

Yes, the market is huge.

The pharmaceutical and biotechnology,

and every other scientific industry in the UK,

is much larger than what I deal with- at the moment.

So, I'm looking at other organisations

who know me from my reputation, but don't deal with me.

They know you for you reputation already?

Yes, I've placed a number...

You're an icon in the pharmaceutical industry?

I've placed several hundred people into professional jobs across the UK.

I've got a large list of recommendations, testaments,

based upon the experience they've had with me.

I hope you're going to invite me along to fourth year's Christmas party.

You've got funds in there allocated- for how much you're going to spend at the Christmas party.

But I wanted it to be as detailed as possible. Good.

So, Nick, this business model of yours,

which is effectively some kind of system

of translating your menus into your purchasing list at an online grocer. Exactly.

That is an enormous software task,

and I think I asked myself this - why?

The amount of work and effort that's going to be involved in it.

Where am I missing the point?

I'm seeing two questions. First, it achievable?

And second, is it useful if you do achieve it?

It's achievable, I get that.

But so's sending the man to the moon.

What are we going to get out of it at the end?

People currently go shopping for ingredients, but what they're actually looking for is recipes.

How do you know that? This is what I do, it's what lot of friends do.

It's what I understood people do. But who could be bothered with it?

I'm thinking about, darling, get me- a spaghetti carbonara tonight.

Get my programme out here and I'll go into that and order this, and it will go off like that.

It's four quid of purchasing and this is like a trillion man-hours of software writing.

By the time I've typed it all in there,

I could've gone out and gone to the local restaurant and picked it up myself.

My only defence for that is that I have got a fully working prototype.

I have got real publishers who have integrated this button,

and it does work on their websites

and it really could become a very big player.

Nick, why should I favour you over these other people?

I think with the business plan, mine is a genuinely new idea.

I think comparing it to everyone else's, I don't think the ideas are that innovative.

They are quite an ordinary business- that will make money, but probably not a huge amount.

Rick, you've got a smile on your face.

I've got a smile on my face because you think our businesses are quite ordinary.

But your business plan, it might be innovative, but you haven't got experience in that industry.

I have been running a software company for 18, 24 months,

and that is essentially what I'm proposing here, is a software business.

What's going to happen when another great idea pops in your headand you haven't made any more money?

So, Ricky, why should I choose you?

I think you should choose me as your business partner

because I have extensive experience in exactly what I do.

I think I've taken the most out of yourself, Nick and Karren.

When you've told things to happen, I've made them happen.

But I don't want someone who's just a bit of a yes man.

I'm going to be running thisbusiness, Lord Sugar. I don't think you need to tell me what to do.

OK. Four business plans

and I do see some light at the end of the tunnel in all four of them, to be frank.

I think I've got to kind of make some decisions now, really.

Tom, I've got this worrying concern

that someone of my position in society, so to speak,

cannot afford to be involved in something that goes wrong.

It's not as if everything I've done- has gone right in my life.

It hasn't. Trust me, I've made lots and lots of mistakes.

But this could be a calamity with my name associated to it.

Do you understand what I mean? Yes.

And Nick, you know, I remember on one occasion that the team was asked,

we need to take someone over to the team, and they all chose you straightaway.

So, you've clearly got something there.

You've clearly got something there.

But I've just got to think about the viability of this business model of yours.

Ricky. Ricky Ratchet Jaws.

At the end of the day, your business plan is a recruitment agency. It is.

You've worked for someone for a long time in the field, you're an expert in the field.

So, I can understand how yours can work.

Jade, I reckon you are a great sales lady.

I think I would be a good manager and motivator as well. To a tee.

I like your enthusiasm and all that stuff. Thank you.

But I'm not sure whether I want to put my name to something

where perhaps I would be looked as disturbing people at home, really.

So, I'm not going to mess around here, Jade.

I don't think that you are my business partner, to be honest. OK.

I have enjoyed your presence here.

Don't give up the dream of having your own business. I won't.

But on this occasion, I've got to say to you with regret...

Jade, you're fired.

Thank you very much. OK. Good luck, guys.

It's a tough one, because I've got three very bright fellas here.

I think on balance, Tom...

�25 million.

I might like to think about throttling back on your ambition. Yes.

Ricky, I've always got this underlying worry about this madness

where you came into this process, telling me how great you was,

going to teach the old dog new tricks and all that.

You say you've learned to stop bigging yourself up.

I wonder whether you have.

I think, Nick, you're obviously a very intelligent fella.

But I told you a long time ago when you came into this process

that I ain't going to do any work here. Yep.

And I can already feel myself getting dragged into this thing

in the sense of the enormity of this task.

What I don't really understand is where the money is, to be honest.

I ain't got it here on menus and recipes.

And for that reason, Nick, I'm going to say on this occasion that...

you're fired.

Thank you, Lord Sugar.

Well, that just leaves me with you two. Big headache here.

I could do with some of your wine, maybe, to relax.

I'd like you to step outside.

I'm going to have a final chat with Nick and Karren.

And when you come back in here, I'm going to decide which one of you

is going to be my business partner.

Off you go. Thank you, Lord Sugar.

At the end of the day, these two guys

actually want to be in the business- that they've been in,

which is very credible.

Tom's business, you're quite right, is a risky business.

If you just throttled him back on his first year ambitions,

I think his business would be electrically exciting.

Fast-moving, tremendous returns to be made.

But I have never done business with other people's money.

That is the problem.

Do you really want a pedestrian recruitment business?

Or do you want one last final hurrah?

Ricky has great credibility in the field, he's got a degree in it,

and you shouldn't rule out Ricky because he's safe.

PHONE RINGS

Lord Sugar will see you now.

Well, gentlemen, you are down to these last two.

That in itself is an amazing achievement.

I've had a chat with Nick and Karren.

I mean, Tom, it says here

that in your first full year of trading of this business of yours,

you posted a turnover of �1.25 million. Yeah.

Now, that's bloody good. Yeah.

And the thing is with this hedge fund and wine business,

I might not mind doing it once I have a comfort feel about you. Yeah.

And it's not until you get down and working with somebody

that you can say, "You know what? Let's go to that next level." OK.

I did send out a little message to you about tailoring back your ambitions.

My target would be 25 million. But it doesn't have to be that.

We can tailor that back.If there was a proposal on the table,

I'd be a fool not to listen to that.

This could be a very exciting business, this wine business,

but his proposition is much simpler.

There's a man that's done it before.

Already working for a firm.

All he wants to do is do what I did- when I was 17 years old -

walk out of a firm that I worked for and start my own business.

I think that's what you want to do, isn't it?

Yes, I've always wanted my own organisation,

and I've got the experience at one of the best places in the country,

and it's my time to set up my own and run forward a bit.

So, when you've made your millions... Yes. ..would you invest in his hedge fund?

Not at all. I don't know anything about wine.

It's nothing that interests me or excites me.

You as a person, I think you're fantastic.

The wine industry isn't for me.

So, tell me, why should I invest with you and not him?

I think I'm a fantastic prospect for the future.

I think I'm somebody who's channelled his own career

to the point we're at, sitting opposite you in this boardroom,

and I feel like with me, I'm not a risk for you, Lord Sugar.

Tom, you know, do you think you're a bit of a risk-taker?

Yes, I do like to take a risk,

and if I think I'm right in something then I will back myself.

The difference between myself and Ricky

is that I have been there, I have done it

in terms of setting up a company and running one,

and the risk with Ricky is that he hasn't actually been there.

He may know his field very well, but I've proven I can be successful,

it can be profitable, and I've shown I can grow my turnover year on year.

It's a very, very difficult moment for me right now.

I'll tell you where I am at.

Yours is very straightforward and I am wondering, you know,

I'm not getting any younger, I suppose,

and I'm here to give a bit of help to somebody.

From time to time. A bit of guidance.

Yours is the simpler business.

But, I mean, he's known me a long time

and he knows I've got a bit of a devil in me

about wanting to have a little gamble here and there,

go into something which I haven't done before.

His business, it offers that kind of bit of devilment, this wine thing.

A bit of safety over here, and there's a bit of devilment over there,

and that's really where I'm stuck at the moment.

Because to be honest with you,

you're both credible people to invest the money in.

So, is it the devil or is it the safety?

I've got to make a decision.

I've

I've got

I've got to

I've got to make a decision. And I should keep to my ethos of

keeping it simple, keeping it straightforward and so, Ricky,

you're going to be my business partner. Ricky, you're hired.

Fantastic, thank you very much, Knowing that I've won this process,

I can't formulate or articulate the words to say what it means. It's

the recognition that everything that I've done has been worthwhile

and it's important for me that people see that there's more to me

than first meets the eye. Lord Sugar and I will be a powerful

force to reckon with. 16 candidates, one winner. Lord Sugar's search for

Welcome to the only Apprentice You're Hired of the series and

Ricky has done it! He has won �250,000 business investment. Over

the next hour, we'll hear from all four finalists and from Lord Sugar

himself, the rest of the candidates are here, plus Nick and Karren, but

let's meet the panel, Jo Malone, Denise Van Outen and Jenny Eclair,

welcome to You're Hired. Four candidates started the day

with a chance of winning a business partnership with Lord Sugar, but

after a grewing inquisition, one by one they were shown the door. First,

let's meet the man whose online ingredients business left Lord

Sugar deciding not to place an order. Nick, what I don't

understand is where the money is, to be quite honest. For that reason,

Nick, I'm going to say on this occasion, you're fired. Thanks,

Lord Sugar. Please welcome Nick APPLAUSE

Nick, congratulations on reaching the final four. Disappointed not to

have won? A little, but the process was fantastic, I enjoyed all the

tasks, learned a lot, worked with great colleagues and happy to have

got this far. The interview day? The panel was hard. Claude and

everybody else ask you some very difficult questions. I thought I

answered them more or less correctly, I maybe overcomplicated

the business plan but I was happy to get that far. Let's see how you

did against Lord Sugar's inquiz fors. I was brought up very focused

on outdoor activities. He says he didn't watch a television programme

until he was 16 years old. Did he live in a nunnery then? Not having

had it probably made me want it more. Irbgs you are focusing and

delivering? I'm aware that focus is something I knead to focus on. My

system would automatically allow you to purchase all the ingredients

for that recipe with one click. That is a huge task and I ask

myself why, who could be bothered with it. I asked him how much you

would make if you invested �250,000. We are looking at �145 million

return. Is that all? Yes. It's a bit opt Mick ck isn't it? With the

business plan specifically, it's a genuinely new idea that has

potential to revolutionise the market. It's a Google or Facebook,

or has potential to be. Dream on. It's like being in a war zone.

Firstly, you were raise ed in a nunnery in Switzerland. Were you a

von Trapp because you have that aidle vice look about you.

friends will love this, they make fun of me because I'm Swiss. I grew

up in Switzerland, came to England and yes I didn't have a TV but I

had a normal upbringing. business idea, you clicked through

in the recipes and all that, �145 million, would you like to

downscale that figure or was that off the top of your head at the

time? No, it wasn't at all, it was in the plan, it was projected. I

stand by the fact that �145 million is finger in the air, let's guess

because most business plans are three or four years down the line.

The mistake is I didn't explain it as simply as I should have done

because snrblly it's about putting recipes together, creating a basket

and working out what is left over and helping them save money --

essentially. You started a business from next to nothing and made

something of it. There's a market for beauty there. Is there a market

for what he's saying? Denise and I thought it was a fantastic idea.

Absolutely. But all great businesses all start with a great

idea and a great product. I think it kneaded some tweaking and I

think it's absolutely fine to put your finger in the air and feel the

wind if it's your own money. If it's someone else's money or you're

going to the bank or taking a business partner, you have, I think

it was, you know, well I can't see how you would hit �145 million.

Denise, you like the idea though? It's brilliant, I would be clicking

your website. I've got a two-year- old daughter, I cook, I want to eat

healthy meals and I find it frustrating when I'm online or when

I look in a recipe book I can't have everything on hand and it's a

great idea. My friends would agree, Jenny disagraes. It was a bit faddy,

you should have opened a Swiss finishing school for young men.

School of Gentlemen in Switzerland, you would have made a fortune.

Every mother in the land would have been sending their 20-something

boys to be finished off like you! They would all come out looking

great. Or with your looks you could be in One Direction. The One

Direction thing, I've been told that I look like the love child of

One Direction and Boris Johnson mixedp. My comeback, I prefer to be

known as the love child of Mark Zuckerberg and Jamie Oliver maybe,

yes. You have been given the gift go, with it, type of thing? Yes.

You won eight tasks, more than any other candidate. You had a fairly,

untroubled journey we'll say, and you were the one who put your head

above the parapet when the boys' Team ran screaming from any

responsibility. Anyone want to be the project manager? Project

leader? Myself. I will put myself forward if nobody else wants to do

it. I don't want to do the first week's task but I will.

Congratulations. Bearing in mind he stuck himself at the deep end, how

was ehe as Team leader. A lot of respect He was a good leader.

all your time talking about margins, what was it? Selling him for �15.

very good margin. We might sell out in the next hour. Get rid of it. 12

minutes. Thank you very much. profit of �6 16.20. Well done.

good for the first task. Cheers... Cheers...

Very, very good. May I say, I mean they really have stood the test of

time these particular bags. They are the most beautiful things I've

seen for sale for �15 a pop, it really is. You've chosen a

particularly bad example there. think this is average enough now.

When you are looking at a piece of art, which is what it is, there are

only about 200 or 300 of these, it's a screen piece of art, not

just a bag. Must get you to sign it then! Were you impressed with his

management skills? I think you are such a likeable character and I

would have you on my Team in a shot. Simply because you covered

everyone's back and I love that about you. Thank you very much.

would have loved to have seen a bit more of your charisma. It was

brilliant. I was thinking, what a bunch of wusses, but it was

brilliant. We were showing the responsibility of not thinking it.

The bags were dreadful. You get given stuff for nothing better than

that. Absolute lack of quality control. The bears were very naff

and I think you are quite stylish and I think you would look at the

products and think, I wouldn't buy that, yet you managed to flog quite

a lot. Maybe less about others we knew about you, but something

caught our eye on a continuous basis and we weren't alone in

noticing this. I call him Herr Flick. Your hair... Your hair.

see it increasing at night, I'm not sure whether there is a hedgehog.

Nick's hair is crap. He got out of bed and never bothered to do his

hair. # I wear my hair back-and- forth... # Nick, if you are

Wow, that's good, I like that actually, yeah.

Does it take years off me? You should be more aware of this, my

nickname in school, guess what it was? Baldy. No, I wasn't at school

when I was 20. It's not going well, is it? No, it was Herr Flick, your

nickname now. So good luck with I flicked it when roared sugar

didn't give us enough time to get a hair cut. It's gorgeous, like a

storm-tossed sea. Incredible. It's unnaturally freaky. The guy in

flash Gordon with the feathers on his head, it's weird. You can do

everything, it's like a toy! I can move it like that, like that,

like that. What would it look like at a party?!

CHEERING AND APPLAUSE It's been an absolute pleasure to have you here.

It pulled at the heart strings, the no TV thing, so we thought any gift

that we could give you... haven't bought me a TV? No, we felt

you missed out on something that we have made you a box set. How am I

going to watch it? You're a technology guy, you can watch it on

the DVD drive of a computer. Called Nick's lost TV years and we've got

you Rainbow, Danger Mouse and Grange Hill series one and two.

Fantastic. Thank you. You've been here for the full 12

weeks. Leer are your highlights. HE WHISTLES MOVE LIKE JAGGER TUNE

I'm in love with business and being an entrepreneur. I love sorting out

problems. Let's be friends. It fires me up. It's art. Whatever you

offer me, I will accept. Deal. Hyde Park has leaves. Trimmers. Very

good common-sense. Choose... Nick. You're very popular. The accent and

the mop hair, he's a cool guy. No chance, guys. Really genuine.

Honest. Teddy bear. Making decisions on big bears. Argh...

Nick Holzherr! CHEERING AND APPLAUSE

Our next panellist wanted to set up the largest call centre in the UK

but caused Lord Sugar to call time on her.

I'm not going to mess around here, Jade, I don't think that you are my

business partner. I like your enthusiasm and all that stuff and

don't give up the dream of having your own business. I won't. But on

this occasion, I've got to say to you, with regret, Jade, you're

fired. Thank you very much. Good luck, buys. -- good luck, guys.

How are you, Jade, were you disapointed, gutted, surprised?

surprised really because I was in the interviews. I did see what

happened. I was honoured to be there, I understood his decisions

for letting me go, but happy. I think he liked me, I think he said

I was good at sales, you know. That's what I do, so pretty much

good on my TV now I think. You did have a tough time so let's

have a look at the interview. grubby little business you are

proposing. In the evening at home I don't want cold calls. She wants to

set up a call centre. It's not glamorous but makes a lot of money.

Plenty of enthusiasm. But the business plan just fell apart.

overheads, there are no costs. There are, but �250,000 will pay

for all the data. Your �250,000 investment would be eaten away in

six months. You have blown it in six months. But within three months

money will start coming in and me, as a person, I'm an investor or

asset. You list four different website addresss in your business

plan. I have purchasing... One of them was still available for

anybody to go and buy. So I did. Choosenergysupply.co.uk I own.

might have to buy it off you. I would like a drink!

It was a rough ride. Was it just grim, was it a really tough

afternoon? It's weird because I was expecting to watch it back and be

cringing but I wasn't, I was like, look, I tried hard and I did well.

Jo, were you surprised at some of the mistakes that Jade made? I was

gutted for you, we all loved you and I wanted you to have this idea

that was going to change the world. I know, so did I!

When it got to it, throughout the possess I was learning different

things and realising, maybe I don't want to manage loads of people,

maybe I'm more creative than I thought and maybe I want to do

business to business. At the end, I was gutted that that was the

business I was going in with. Couldn't you have changed it within

the days you were going in on? you are writing a whole one, I

didn't want to just come up with a random idea so I will though and I

have, so it will be fine. Does it involve chocolate? Cack

chully, it could involve drunk jellies, I don't know -- actually.

They came across great. I was trending worldwide on Twitter for

those. You think there is a global desire for global jellies? I think

there might be. An adult sweet shop is a good idea. That makes it sound

like just you know, chocolate... chocolate shaped willies, no. But

the boozey jellies because I think there is a market for another more

I sat there waiting to hear your ideas. I felt deflated for you. It

was such a shame, really. It was tough. These boys I was up against

are amazing. I was sitting there, listening to them in awe of what

they had done. They had businesses they had been working in. I thought,

what can I make money in? It was the wrong thing. It is a slightly

heartless business - the call- centre thing. It is like saying I

want to open a massive battery farm chicken thing!

I don't want to do that. I think I have learnt through what

people say is you have to go into something you love. Obviously money

is part of it. I am creative. I love people. It has changed my view

of what I want to do. Really? It has shifted in your ambitions?

Maybe thinking, if whatever business I do needs to be something

I love with a passion, not just because of the money that it will

give me. It really did help me. this the best order to have it in?

I think passion is the missing ingredient. I think you are a

natural-born retailer. If you take hold of something you have to get

your strategy right. I love that word.

Any way, but I think you have great potential to do something in the

retail world. OK, because you started right from

the off, like Nick, you made an impression in week one. If we are

to win, I think design is almost the most important element in the

whole process. This is of paramount importance.

Your team design was who? Jade. That's very good. It's very good.

She had a fabric pen and coloured it in herself. It's good!

They were good, really, really nice. There's a bigger one - now we have

the artist here, what are any of them really? Is that a bee? That

was meant to be a tiger, obviously what it was, yes. Were you furious

to be beaten by this piece of at the? Did it not irritate you?

piece of tat? Did it not irritate you? You need a different plan.

That is where my learning curve came from. Let's have a word with

Karren Brady. What was your impression of Jade? The thing I

love about her is she's direct, creative. I admired her tolerance

of Adam at times. I think you are very likable, Jade, and I wish you

well in the future. Let's just get to this, shall we?

There was one colleague with whom you had more challenging journey.

It's no secret that me and Jade have had a fiery relationship.

is like we are annoying brother and sister act. Did you shout in random

orders? No manners.

God only knows what she's doing here!

Come on, Jade. If things don't work out for you, you can come and work

for me after your performance. have put our differences behind us.

I think we have earnt a mutual respect today. Jade is a nightmare

to work with. You don't even know what I do. Bad manners, arrogance.

Actually, I am a successful business woman. I don't think we're

going on a date any time soon! Oh, no!

APPLAUSE Anything you want to add to this?

Everybody who came into this process has done amazingly to get

there. In life you meet people you don't want to work with or be best

friends. I don't have anything bad to say about him. He's done well.

If I wanted someone to set up something he'll be the man.

Thank you. I can get the drinks in! I think you could have your own

reality TV show. Like the Chuckle Brothers!

The two of you with a ladder driving from town to town. It is

important to get on with people? When you are a small team, with a

small business, you need to get on. I am a character that people either

love or they don't. I end up often being taken out of meetings. I

remember once every time somebody said something I interrupted, so my

husband, who is the managing director, picked me up out of my

seat and threw me out. Which was charming!

Your husband? My husband. I'll get rid of her!

How did that look? It looked awful. I went home, packed his bag and

threw him out! You are right, you know what you

won't get on with everybody. That's not real life. The fact you can

still work together is, you know, it's an important thing. Jenny,

have you ever clashed with anyone? I work mostly by myself and I get

on my own tits! Usually half the way through the

afternoon I am so bored of me. I admire the way that all of you work

so well together. You did a great job.

This did stand out - so our gift is inspired by your love of chocolate.

Please welcome JJ from the London Cocktail Club, he has created your

own cocktail. Thank you. Can I have a bit now? Try a bit. Mmm! That is

lush! Do you want a bit? Oh, yeah. Keep it this end of the

table. Here it is, this is the recipe for

Jade's Sweet Thing Cocktail. Thank you.

Jade, you were the last woman left standing, here are your highlights.

I am what I am, that's me and you see what you get straight away. And

action guys! Action! Oh, it's on fire.

She bubbly. Bombarded by visual stimulation. Everything is half

price. You don't see Jade in a bad mood.

She's loud. She's a good girl. and full of life, but I get the job

done. I really love winning! Ladies and gentlemen, Jade Nash.

CHEERING AND APPLAUSE Our runner up tonight has had an incredible

journey to the final. In the end, the prize was not to be his.

You are incredible people to invest the money. I have to make a

decision, so Ricky, you are hired. Thanks a lot.

Ladies and gentlemen, please welcome to runner-up in The

Apprentice 2012, Tom Gearing. You must be gutted not to have won?

Really disappointed to have got to the final stage it's so crushing

when you found out you haven't run to. Be up against Ricky, he's such

a credible candidate. If I was going to lose to anyone I am happy

it was Ricky. He did really well. You won seven of the tasks. Did you

think at any stage - I have this? When you are doing well and winning

as project manager you think you are in a good place. Let's see some

of the highs and lows. To invest in classic wines while

still in the barrel and then watch their price rocket. I have written

lots of business plans, I have never written anything as

sophisticated as this. How much of your business plan did your father

write? None. None at all? No. you have any qualifications?

don't have any qualifications. is a big risk to me. �25 million -

that's a fortune. How did it go? Stressful. Tom's business is a

risky business. Fast-moving, tremendous returns to be made.

Do you think you are a risk-taker? I would not come here making big

claims. I would not have come here unless I had the ability to raise

the funds. It can be profitable. Were you too ambitious aiming for

�25 million? I don't think so. The hole concept needs to have that

much capital going into -- the whole concept needs to have that

much capital going into it. You will not have leverage otherwise

for the funds. That idea might have been too optimistic.

You needed that much? Exactly. enthusiasm was fantastic. There'll

be a couple of knock-backs. takes that extra chatter in

somebody. I would not worry that you don't have any experience in

hedge funding, but you need somebody who has so you can learn.

If you are, especially at this moment in time, if you are dealing

other people's money and it goes wrong it will be curtains, isn't

it? You will end up modelling for some gorgeous menswear.

I think your passion and knowledge of your product will be vital. When

you go to those people to raise that �25 million, I think you need

to show your personality and who you are. I never really got who you

really were n the task when you were the head of the wine project,

I thought he would really come through here. I still didn't see

you. Had a good day out. Especially so

many weeks into the process you have to let your hair down. Did you

find it irritating when you were asked if your dad had written the

business plan? I think he was more embarrassed than I was watching it

back. Being able to set up a company that do so well that after

a couple of years my dad says "I want to join your company," that is

fantastic. I am happy he got some praise as well. How fantastic to

employ your dad. Are you horrible to him? Do you make him do the

overtime? I think you are something of the Great Gatsby.

That will end well! I don't think you should get too

fond of your stock. I think it is a dangerous business to be in, having

loads and loads of wine. We know what happens when I am let lose on

it. Will you stick to your original plan? That is something I will look

to do. Shame I cannot be doing it with Lord sugar. Hopefully somebody

else will take -- Lord Sugar. Hopefully somebody else will take

it up. I was 16 when I first started. No money. I made every

mistake in the book. Now I have done it, started all over again and

I have made every mistake in the book. So, just be -- because of age

or experience you still need to make mistakes. I think failure is

the doorstep to success. When you have learnt to fail and you have

dusted yourself down and I think you are absolutely - I do not think

you'll go into the same business you think right now - I think

something amazing will open up for you and you will see it. For

goodness sake take hold of that baton and run. That is the secret

of an entrepreneur, they take the baton. It wasn't always perfect.

You were project manager in week Lecturing people and telling them

how clever you are winds them up a bit, you know. Know what you did

bit, you know. Know what you did wrong there? Talk too much? I will

go to you? I fement sorry for you. You had ego and that artist want

youd to two in and say you are great. The last thing I want is for

someone to say, I saw Jo Brand last week, she was great, don't want to

hear that thank you very much, do you know what I mean, Dara?

Entirely. I've read a few of these things. You could see him going in

his own head, it was like him going, clap, clap, clap, he wanted you to

go "love me, love me, love me" and "tell me how great I am". You were

brave, you took a good risk and could have panned out for you. You

have the canvasses which is difficult to lake, but if somebody

had you would have made a lot of money out of the hideous - no,

they're interesting - the big canvasses. That is my biggest

regret, I didn't sell one. I was so disappointed about what happened

that I wasn't in the right mindset to sell one. People were interested

but I wasn't in the right frame of mind. There were a couple of people

interested but I wasn't on top form at all although there were people

on - interested that night. don't let anyone interrupt your

APPLAUSE Has anybody noticed that before?

Yes, we used to have staring contests at school. I bet you were

unbeatable?! Yes. The King of the school like! Wow, that's a good

school to have. One of my favourite moments of yours was in week nine

when you let your professional side slip. If you take a glass each...

It's been a great day. Me and Alan have had a lot of fun. We've really

got to grips with the English wine sparkling... Sorry, we've really

got to grips with English wine sparking Separate, separate... Hang

on strategy. Cheers, mate. You work in the wine industry. Are you not

constantly doing the splish splash tasting? You are trained to do

that? Yes, but, you know, week nine, me and Adam have been together at

every task, we are taken to a vineyard and offered a wine tasting.

We are going to take it, aren't we? Absolutely. We are going to take it.

Plus we fancied a day out. We had Nick, the technology expert and I

was like, this one's going to be easy. It was great. Is your wine

company, if you drop in at 4 o'clock in the afternoon, are they

all going "I love you"? We know you are not too good at Lord Sugar's

investment. We have a gift for you. Don't sell it or use it for

investment purposes. This is incredibly rare, properly bottled,

it's a bottle of "English Wine Sparkling"!

APPLAUSE That's rare. That is yours.

APPLAUSE 12 excellent weeks, Tom, here are

your highlights. I think I would class myself as an impressive

individual. He's really nice, is Tom. I'm a nice guy, charismatic

and someone people want to work with. Cool and he thinks he's the

man but he's a funny guy. I've been known to be quite funny in the