Dubai The Apprentice

This is an unbelievable opportunity.

Lord Sugar's in the market for a brand-new business partner.

This process is not about a job, it's about me ploughing £250,000 into a business.

Trust me, there are people in this room that are hungry for this deal.

Here to do battle for his backing, 16 ambitious entrepreneurs.

You told me you can do things, you lot. You can't!

You're all a bloody waste of space!

At stake, a quarter million pound investment

and a 50-50 partnership with a business icon.

I believe actions speak louder than words.

You shut up. And you shut up. And you talk.

-Get the gear. Get the gear!

-It's a deal worth fighting for.

-Is this the best I can see?

-ALL:

-Coach!

-Oh, my God!

-Do you guys know what you're doing?

-There you go. Mount the steps. Ascend.

-16 potential business partners.

-Make a decision. Make a decision.

-I've been royally stitched up.

-12 tough weeks.

-For God's sake!

-One life-changing opportunity.

-You're fired.

You're fired. I don't want to see your face any more.

You're fired.

Previously on The Apprentice...

BAAING

Your task is to open a farm shop.

-There's a really nice smell round here.

-It's called manure.

..project manager Luisa staked her future on buffalo...

Oh, wow! That's divine.

I don't think we give tasters, cos it's not nice.

-..but her hot soup and spud sales went cold.

-Words defy me.

I can't sell that!

MOOING

-Neil's team...

-Hey, sweetie.

-..try turning pints into pounds...

-Would you like a milkshake?

-..but Kurt's takeaways were no great shakes...

-We've got all this, you know.

-Oh, my word!

-Potatoes!

Fresh from the ground!

-..leaving Luisa's team...a taste of victory.

-Come on!

Get in!

-Come on!

-Can I just remind you this is not a football match?

Milkshake magnate Kurt got a whipping...

We lost this task because we sold near enough half the shakes Kurt said we were going to sell.

-You're supposed to know what you're talking about.

-I do.

..but three times in the firing line left Uzma exposed...

No smoke without fire, I say.

Uzma,... you're fired.

..and she became the fourth casualty of the boardroom.

Now 12 remain to fight for the chance to become Lord Sugar's business partner.

PHONE RINGS

4.30am.

-Hello.

-'Good morning.

'Lord Sugar is sending you on a business trip to meet a client in Dubai.

'The cars will be outside in one hour to take you to the airport.'

Thank you very much.

Bloody hell!

-Dubai!

-Where are we going?

-Where are you going?

-Pack your camels, we going to Dubai.

-No, we're not.

-Yes, we are.

-Oh, my God! Are you joking?

-Dubai, in an hour.

-Oh, my God!

Oh, my God! This is so incredible! # We're going to Dubai! #

-So, Zee, you lived in Dubai?

-Yeah, man. Dubai was like a second home.

I'm looking forward to going. This is good. I've got a lot of local knowledge over there,

so hopefully I can use that to my advantage.

Bikinis. Dubai!

I'll take this bikini as well.

-I really don't think you need your bikini.

-SHE LAUGHS

Zee lived there for a while and he sells a lot of products in Dubai.

Mainly property stuff. He has to be the best placed out of everyone at the moment.

-And he's not on our team.

-He's not on our team.

The thing is, you don't know how much of Zee's chat is true, to be honest.

Let she who is without sin cast the first stone.

Dubai -

part of the United Arab Emirates,

known as the City of Gold,

one of the world's top shopping destinations.

An hour and a half outside the city...

..a new multi-million pound hotel.

Inside...a message from Lord Sugar.

Good morning. Welcome to the Waldorf Astoria in Ras Al-Khaimah.

I've dragged you all the way out here

because I expect you to be able to do business anywhere in the world.

Now, as you can see, this hotel is still under construction.

And your task is to help in finding certain items

that are required for the opening of the hotel.

The client has a list of eight items they want you to buy.

You'll be sourcing the items in Dubai, whether you will be doing

so in the shopping malls or in the markets that's entirely up to you.

But one thing you've got to do is drive a hard bargain.

It's very simple, the team that buys the most amount of items

for the least amount of money will win.

And in the losing team, one of you will be fired.

Now, I'm going to balance the teams up here a little bit.

Leah, move over to Endeavour.

Now, this is a very important client and they're expecting big things,

so good luck and I'll see you back in this boardroom in a few days' time.

But remember one thing, my reputation is on the line here,

you are representing me.

Over 300 rooms...all in need of top-class touches.

For both teams, ten hours to find eight items.

First to offer his leadership skills...

I'd like to put myself forward for PM.

..international property broker, Zee.

I've lived in Dubai for quite some time,

got a lot of good local knowledge. My ambition in life is to make history.

No human in this world intimidates me.

I am a believer in myself! I am a believer in Zeeshaan Shah.

-Anybody else like to do that?

-Yeah, I would.

I'm a really good leader, I'm really good with finance, really good with figures.

I've been to Dubai before, don't have great local knowledge,

by any means, but I can convert the currency really easily.

I think we'd be silly not to use Zee.

-Local knowledge in this seems to be the key.

-I'm happy with Zee.

-Zee.

-I'm happy with Zee. OK.

Thank you very much, guys. Well, you can put the map away

because I know Dubai like the back of my hand...

seriously.

On the other team...

-Myles, you've been there quite a lot.

-I'm happy to do it.

..looking for a fifth successive win, Myles.

I'm voting for Myles, I think he's got the experience.

I'm happy to go with Myles as well, actually.

OK, cool.

I've led a glamorous lifestyle. I've lived in Monaco for ten years.

I've worked all over the world.

I have a fantastic business idea from Lord Sugar,

focused on luxury brands.

-Clearly, the client is a luxury hotel.

-Yeah.

So it is a typical client base for me.

I think it's going to end up being a logistics task

and ultimately it'll then come down to individual negotiations.

Both teams get the budget in dirhams plus directories and a map of Dubai.

I think the key is, do people know what the stuff is?

I don't know some of them, I have to be honest.

We need to know what this oud is.

Let's start with me telling you what items you might not know what it is.

Kandura is the national Emirati dress.

Leading with local knowledge...

-The white things all the locals are wearing.

-..Zee.

Arabic coffee pot. Falcon hood, brown leather, handmade.

It's the cap that goes on a falcon.

If you've got a falcon, it's the cap that goes over the eyes.

He's right. Bang on. Perfectly right, yeah. Oud is a local Arabic perfume.

When locals pass, they have this smell, they all wear oud.

-Mahogany is a wood, though, is that the bottle it goes in?

-That's the actual fragrance in it.

You'll easily find it, it's not difficult to find.

It could be like some kind of statue that's made out of mahogany.

I think the really key thing is to just get advice from people, take it back to 50,000 feet.

-Everyone asking advice.

-Absolutely.

In their hunt for answers, Myles' team hit the phones.

Do you know what an oud is? O-U-D?

-'I don't know.'

-Do you know where I could find a falcon hood?

'This is what?'

-We all know what a flag is.

-Yeah.

But remember that one's got to be made-to-measure.

-What about a kandura?

-Can we call the Dubai Mall?

Can I just ask you a very quick question? A kandura, do you know what one of those is?

'Yes. I think long white veil.'

-Oh, lovely.

-It's a piece of clothing.

Item identified, location nailed...

So we're all agreed. Let's go to the mall.

I think that's a good one to go to. Fantastic.

The key to winning this task will be to source as many items in the markets as possible

and as less as possible from Dubai Mall.

..set on searching the souks, Zee.

One sub-team can get all their stuff from one souk,

the other sub-team can get all their stuff from one souk. Job done.

I don't know if we're going to have time to source eight items in the souks.

You guys make a lot of assumptions, but I'm telling you what the facts are.

-But you're just not listening. HE SIGHS

-OK.

I'm telling you, items like the kandura, which I know I can get for 100 dirhams,

whereas they will go to Dubai Mall and buy it for 1,000 dirhams.

That's the sort of things we can win on. Right?

OK, so let me divide the sub-teams, then.

I'll go to the mall with my sub-team.

-Your sub-team?

-Yeah, I want to be sub-team leader.

-You'd like to be?

-Yeah.

-OK. I heard that, but I haven't said who's sub-team leader yet.

-Well, who would you like?

-Erm...

-Does anybody have any problems with her being sub-team leader?

-No.

-OK.

OK, so Leah, Neil and Alex, you three go to Souk Madinat.

Definitely don't want us to go to the mall?

No, leave Dubai Mall out of the equation.

-We need to really go.

-Yeah.

-Let's get out of here.

Let's go shopping!

Midday.

-Whoa!

-HE LAUGHS

Mate, is that huge or what? That is immense, isn't it?

-Hello. My name's Rebecca. I just need to ask you...

-'Arabic language.'

-I'm English.

-LINE GOES DEAD

-While Myles keeps his team calling.

-He's gone.

-How to win new clients.

-Nice.

..making for the markets...

-Our strategy at the moment is to get these complicated ones off the list.

-Yeah.

..Zee's team.

Go to the markets, roll up the sleeves,

start doing some hard negotiation, hard bargaining.

I don't know if we're going to be able to get every single item on that list from the souk.

I'm not sure what his rationale for sending us there was.

Can I just change where we're going?

Can we go to the Dubai Mall instead?

Already at the world's largest shopping centre...

-It reminds me of Vegas.

-..Luisa, Jordan and Jason.

-We're looking for a kandura.

-And it is traditional Emirati, yeah?

-OK.

-How much is this?

-300.

-Oh.

-300.

-Quite a lot.

I'm also thinking that I don't want to pay 300.

So maybe one at a much lower price, because we don't have a lot of money.

-"Sale 25% to 75%."

-Yes!

-This one 125.

-What about 100?

-125 very good price.

-Can you do 110?

-110?

-110, we can do.

-OK, no problem.

-Done.

-Thank you.

-You're welcome.

Also on their way to the mall, Neil, Alex and Leah.

OK, number one when we go in, we're going to go straight to the perfumery,

then we need to leave and be out of there in half an hour.

-OK. Hello.

-Where are you guys exactly?

A change of plan, we're now at Dubai Mall.

Leah, you're much better off going to the souks!

-Zee...

-And there you can find out what's what!

-Can I just speak to Neil quickly?

-Pardon?

-Can I speak to Neil quickly?

Neil can hear what you're saying. Stop trying to appease Neil and just focus on the task.

Look, at the end of the day, we always wanted to go to the souks.

-Please head straight there.

-Right. OK. Zee, great. OK, stop talking.

We don't have time. Tell me a list of what you want me to get.

Arabic coffee pot, right? And also the kandura.

Keep your eyes open for anything else you see.

Ticked off by Zee, a U-turn for Leah.

We're running round like headless chickens.

We just have to make the best of what we can together.

He didn't listen cos he thinks he knows it all.

Just because we're in Dubai does not mean you know everything

about what we're trying to do.

I would have been a better PM.

On the other team, in a hurry to find his first item...

We going to go get this plant and get out of there.

..project manager Myles.

-Sago palm trees. Yeah?

-These?

-Aha!

-This is perfect.

-That's perfect. What's the best price you can do me on this?

I can give you 10% discount.

I need to get a bit more than that off.

-Let me talk to my boss.

-The best price you can do from me without asking your boss?

-10% discount.

-What about if we go to 15?

-Can you squeak it 15?

-OK, good. Definitely.

-Thank you.

-So what is there?

-It's going to be about 250.

I know Myles is in a hurry and he wants to move on to get the next item,

but it's not a treasure hunt, it's a negotiation task.

Why not speak to the boss?

Cos the boss is the one that can make the decision.

He could have chatted him up a bit more, showed his negotiation skills

and got a far bigger discount.

Thank you very much.

250 dirhams down, pot plant picked up.

-Bye-bye. Thank you.

-Thank you.

-The flags first.

-Right, I'll shout you the number. That big one looks the best.

Pre-ordering on the go to save time...

I'm looking to buy a flag of the UAE.

-..project manager Zee.

-Well, it's four foot by six foot.

-12 centimetres in a foot, isn't it?

-How many?

12 centimetres in a foot.

-Yeah.

-Basically, it's about 48 centimetres by...

-72.

-72. 48 by 72.

It's four foot by six foot. Thank you very much.

-That seemed too easy.

-He quoted us a tenner.

Whoo-hoo!

Arriving to haggle face-to-face for their flag...Myles's team.

-What sort of price are they?

-Approximately 200 dirhams.

OK, we're on a bit of a limited budget.

There's no compromise on the quality, but pricing also the same thing.

You can't go to 175 for me. A one-off deal for me?

-OK.

-Yes! Thank you. Thank you very much, Matthew.

-How long does it take to make?

-One hour.

-One hour?

OK, he's just explained that's going to take an hour.

I hate waiting, I don't want to be here, but I think that's what we do.

-Flag ordered...

-Is it possible for us to pay you in advance?

-No problem.

-..at 175 dirhams.

Right, quick update from our side.

The guy here confirmed there was only an hour more for the flag so we decided to stay.

Awesome. Update from our side, we've got a kandura.

-OK, perfect.

-And we have information for a few products that we think we can now go and buy.

-Cheers. Bye.

-Bye, then.

-Thanks.

I don't mind them spending time in the malls, if they are sourcing and getting good products.

Mid-afternoon...the souks.

Sent by Zee to bag bargains...

Guys, our priority here is to get the coffee pot.

..Neil, Alex and Leah.

We are here today to buy an Arabic coffee pot. Brass.

-Arabic coffee?

-I want the pot.

-Just the pot.

Not pot. Thank you very much.

-Have a nice day.

-Thank you.

-Anything in here? Coffee pots?

-Arabic coffee pots?

No, no, no. I need a coffee pot. Who's got a coffee pot?

-Hello. Do you sell coffee pots? Brass coffee pots?

-Yes.

-32 ounce.

Not 32 inch, 32 ounce. Anywhere else sell coffee pots near here?

-No.

-Zee made a decision to send us to the souks and it's been a bit of a disaster, to be honest.

And I don't know hoe much sense Zee's talking really.

I wouldn't be surprised if we got another phone call now telling us to go elsewhere.

If we do, I'm ignoring it.

-Have a look in my shop.

-It's all right, son. No, but thank... Fresh Viagra.

I don't need any of that, I'm from Wales.

-Still at the mall...

-Via right. Via right.

-And looking for leads...

-Frankincense? Crystals?

-To smell. Frankincense.

-No.

-..Luisa, Jordan and Jason.

-Come on, double time.

-Watch out.

Whoopsie! Do you know the hood that the bird falcons wear?

-A falcon, like an eagle.

-Like a bird.

You put a hat on it, so it does not see.

The falcon, like an eagle. A big bird and you put it on your arm and it flies away.

-A brass coffee pot for...

-Arabic. An Arabic coffee pot.

-An Arabic coffee pot.

-HE SPEAKS IN ARABIC

-This is what it's called? We need very large.

Like this.

OK.

-Got to buy something.

-Don't stress yet.

We've got at least four hours before we need to need to start stressing.

It's going to vanish, Jordan.

Jordan's sub-team are at the mall but he's being very slow.

This is a one-day task. By nine o'clock tonight,

they've got to have these items to deliver to the hotel manager. No excuses for being late.

We see the information people over, let's asked them specifically about these products -

if we can buy them here, where we can buy them.

We need Egyptian oud.

-You cannot find Egyptian food right now?

-Not food, oud!

-Oud!

-Oud!

At the flag-makers...

How long do you think that's going to take more...to be finished?

-20 minutes.

-We'll wait. 20 minutes? We'll wait.

..while Myles plays the waiting game...

..for Zee, having ordered in advance,

it's straight to the front of the queue.

Of all the flag shops in all the world... THEY LAUGH

Made-to-measure and ready to go, for the team a first look at their flags.

-That's not six foot.

-That's not six foot.

42 centimetres by 72 centimetres, sir.

You said this size that's why I produced a flag in this size.

-You said 48 centimetres, I remember.

-Really?! You told me...

-I never told you that.

-You told me one foot is 12 centimetres.

-One foot is 12 centimetres?!

-There's 12 inches in a foot, isn't there?

-12 inches, not centimetres!

-12, 14...

-OK, can we have it in foot?

Six foot by four foot.

-You ordered what? 30 centimetres by what?

-48 by 72 centimetres.

-Not inches.

So... Oh, dear!

Hmm.

Here in the land of the sand dune,

the camel and the burj al Arab, size really matters.

They came to buy a flag of a certain size, they got the size wrong.

They got one the size of a napkin. Why? Cos they weren't paying attention.

-This is the size you want?

-Six foot by four foot exactly?

-How long will it take you to make that one?

-This will take one hour 15 minutes.

Thank you. I'll come back in one hour.

-They were looking very confident, weren't they?

-It's no big deal.

-Errors are made, let's move forward from it. Let's head out, boys...

-Thanks.

..and ladies.

Yet to bag anything...

I'll go in, I'll say that we need it around 60 and then we'll go from that. That's the price.

-Yeah. I would go up to 90. Do not exceed that.

-Let's go in, yeah.

The other half of Zee's team search the souks for a traditional kandura.

I'm not bothered about the quality, the price is what I'm bothered about.

What is the best price you can do me on this one?

If you want this one, I give you for 80 dirhams.

-No, no, no. It's too much. 60?

-No.

-I can't do this.

-I give you for your last price, 75 dirhams.

-No, it has to be 60.

-I know, but, sir...

I'm in a rush. If you can do it for 60, I'd buy it from you,

-if you can't, I buy it from somebody else.

-This I give you just for you.

-Thank you.

I was keen to lead the first one, because I feel negotiation

is something I'm really good at.

'I think it's good to get a score on the board.'

I just need to get a few more now and hopefully crack on and get the rest the items.

Budget kandura bought for almost half the price paid by the other team.

-OK. Now you happy?

-Happy, yes.

-Happy chappie.

-You made me smile.

I think we need to find out exactly what this oud is.

With an hour to fill while the new flag is finished, Zee's half of the team.

What about this falcon head? No-one's really getting that.

Can you ring the one that I said? It's Leather Gifts.

-No, no.

-Ring this Falcon Apparel.

-Let's give it a try. Thanks, Kurt.

While you've got on G, can I quickly have a look? I want to look up glass.

-Can I have a look in there?

-I don't think there's any point.

-Shall we just ring a couple of perfume shops?

-Have a look for oud in here.

5pm.

Having paid upfront an hour ago...

still no flag for Myles.

-Listen, we're really time critical with where we have to go now.

-That's right.

I'd actually like to see it. I'm really worried that it's still miles away from being finished.

-Do you know where it is?

-Yes.

-How long is that going to take?

-Five minutes.

Be really, really honest with me. If it's 10 minutes, it's 10 minutes.

-Is it five minutes?

-Five minutes.

-OK.

Myles decided to wait for the flag to be made and he's really wasted a lot of time.

He's only got a few hours left and that may really have cost him dearly.

WHIRRING

You're doing a great job. As quick as you can.

-Identified by Zee as a fragrance...

-Oud. O-U-D. Oi-ud.

-..next on Leah's list, Egyptian oud.

-Local Arabic perfume oud. O-U-D.

-'It's O-U-D-H. Oudh.'

-O-U-D-H. O-U-D. Oud.

What does that mean? You don't know what that means. OK.

See, look, oudh, that's perfume.

-With a D?

-O-U-D-H is a perfume.

-So it's not that.

Also on the scent...

-And what's all this?

-That says Oudh Gallery there.

-..Luisa, Jordan and Jason.

-Hello. How are you?

We are looking for some oud from Egypt.

-What do you think that would be, as the expert?

-I don't know.

-You don't know?

-Guys, I've just had a flash. Do you think an oud is something else?

We're not sure if O-U-D, oud, actually is a perfume.

-Oud is a perfume.

-Zee, listen, it's not, O-U-D-H is a perfume.

It's spelt differently.

-Listen, Egyptian mahogany is a scent.

-Zee, mahogany is a grain of wood!

He's talking crap!

-Sorry?

-So you're still confident it's a perfume?

-Oud can't be anything else.

-OK, bye.

I'm unsure about Zee. I don't know if he knows.

-Leah, he doesn't know shit.

-OK.

-Alex, we're not here to get personal.

-It doesn't matter.

-I'm not getting personal, I'm getting factual.

-Fine, fine.

-Someone bullshits me once, they'll bullshit me again.

-Exactly.

So let him do that and we focus on what we're doing, yeah?

Across town...

-Great. Thank you very much.

-Perfect.

..finally, a flag.

Because we're a little bit delayed, is there anyway we can have a bit of a discount?

Keen to claw back some cash, Francesca.

It's just the extra time will have cost us time and money now.

How about 10 dirhams for our time?

Clock ticking...

..time for Myles to check progress.

-Hey, guys, how are you getting on?

-We're still at the mall.

But we have information for a few more products we think we can now go and find.

We want to get the falcon hood and maybe the coffee pot as well.

Jordan, I'm really worried you won't get them, mate. I'm really worried.

-I think you guys have got to go to the souk.

-OK.

Myles, it's your decision,

but if you think it's bad in a mall, imagine what it'll be like in a souk, you know.

Jordan, listen, please, mate, are you really comfortable you can get those products there?

All I can say is, give me 20 minutes and I'll let you know more.

All right, buddy. Thanks. Bye.

Let's do this really quickly. Really quickly.

They haven't bought anything else while we were waiting the flag, which is really annoying.

That means they wasted all day doing lots of research and not bought anything.

Can't believe we haven't spoken for an hour and nothing's moved on,

they need to deliver on those, absolutely.

Stopping off to pick up a palm tree...

-150.

-Whoa!

-..Zee's team.

-We were looking more at 60 dirhams.

-The thing is that for us right now, we're procuring for a hotel

and we've got to get the most competitive pricing.

I can understand that.

-Speak with my manager?

-Of course.

-Thank you.

-Thank you.

You're so lucky that my manager says yes and she'll be giving you 15%.

-Brilliant.

-Yes!

By bothering the boss, price pruned on the sago palm.

7pm.

-Do you sell golden mosaic tiles?

-No, we don't.

-For any missing items, financial penalties.

-350.

-We want traditional Arab generosity and you're a generous people.

-So...

-Thank you.

-300. Rock-bottom price.

-Yes.

-We're very touched. Thank you.

Frankincense crystals.

-40 dirhams.

-20?

-OK.

-20. Thank you.

10 dirham now. Shake my hand. I'll give you the cash. Job done.

At the flag factory, after sizing up the big version...

That's more like it.

..the small matter of price.

40 dirhams for this and 172 for that.

-I think you've got to do some movement on this one.

-But we can't.

-It's no use to me. It's no use to me.

-I know that, but we can't help

because it's already been produced for you already.

OK. Let's call it 200. Round figure.

OK? So I am giving you 28 for that one

and I'm paying you the 172 for this.

It is a sample we're taking at the moment.

You can let your manager know we are looking to do bigger business

but if we're going to be struggling on small things like this, then...

-OK.

-OK? Thank you very much.

Little and large flags of the Emirates done

for 25 dirhams more than the other team paid.

At the mall, still on the hunt for answers, Jason, Jordan and Luisa.

I have a very quick question.

We've been trying to find an Egyptian oud.

Is it incense or...? Do you know what it is?

-This is for music.

-Oh!

This is the oriental one.

So the word means two things.

It means the musical instrument and also...

They make it from natural wood. This is what is meant by oud.

-That is amazing. Thank you.

-You've just saved us a lot of embarrassment.

I can't believe we spent so much time on looking for bloody incense

-and it was...

-The whole key was "in standard size", wasn't it, really?

-Yep.

-Right. I'm taking this, guys.

-Go for it.

Good afternoon, gentlemen.

Egyptian mahogany, standard-size...

the elusive oud.

-What is the price on that?

-That one is 1,850.

-Oh, my gosh.

-1,850?

-I was thinking five.

-I was thinking three.

-But let's talk serious. 1,000.

-1,000.

-So how about 900 and we shake your hand now?

-1,000.

-I'm coming up and you're coming down.

-990 to sweeten the pot.

Make me happy. 990.

-990.

-Done, 990.

-Bravo.

-Yeah!

-I think we made a good team.

-We halved the price. 1,850.

You did so well. Well done.

CALL TO PRAYER

30 minutes to go.

The perfume souk.

Have you ever heard of Egyptian oud?

-No, never.

-That's worrying.

-Thank you.

Hi. Do you sell falcon hoods for a bird of prey? Falcon?

-I don't think we're after the right thing.

-We're not. I think that's apparent.

The fact is we've had know-it-all come in,

thinking he knows everything. He's absolutely full of it.

He's as useful as a chocolate teapot.

Stop at these shops here.

-It's garden stuff, isn't it?

-It's all garden stuff, yeah.

-Do you have a falcon hood? OK.

-Thank you.

-Thank you.

Deadline for items to be back at the hotel...

9pm.

Go, go, go.

Checking in, the hotel manager.

For any items that don't match the brief,

a fine to the tune of the market value.

Items delivered, there's nothing more the teams can do.

We are going home without the falcon hood and the mosaic tiles.

I'm concerned.

There's a big difference in price between the mall and a souk.

I think that could be a tricky one.

We got some really good bargains as well.

We got the plant half-price straight.

So, if they went to the Dubai Mall,

they would have probably paid about three times the price.

Next stop, London.

Tomorrow, the boardroom.

You can go through to the boardroom now.

Good afternoon.

-ALL:

-Good afternoon, Lord Sugar.

Well, I found you a very, very important client,

so I do hope that you put on a good performance and represented me well.

I'm going to start with Endeavour and I understand, Zee,

-you were the project manager.

-Indeed, yes.

-You know Dubai, yeah?

-Yeah. I know Dubai quite well, yes.

-OK. You lived there?

-I lived there.

-Worked there?

-Worked there.

-Was he a good team leader?

-Terrible.

-No.

The problem that we had is that we all made the decision to back Zee

on supposed knowledge, etc, but I feel rather misguided.

I genuinely felt I would have done a better job. That is the truth.

-I felt I had the organisational capacity.

-Was that in hindsight?

Oh, no. At the time, I was extremely vocal that I should have been PM.

She sort of pushed herself to be sub-team leader.

-She'd assumed she was sub-team leader.

-Because we had a discussion.

-Sorry, she'd assumed she was

sub-team leader even before I'd appointed her.

Tell me what went on in the brainstorm.

We went through the products. I explained the ones that I know, such as the kandura.

I explained that's the national dress of the UAE.

There was the oud which is also a local fragrance. It's a woody kind of smell.

I assumed the oud that was there was the same one.

-I think it turned out it wasn't in the end.

-No.

I thought you were the expert?

You put yourself forward, you know Dubai like the back of your hand,

so I hope you weren't wearing a pair of gloves, that's all I can say.

Oud is actually... There is a smell that most Arabs use

which is called oud.

It did say Egyptian mahogany.

Actually, Alex, you raised one of those eyebrows of yours

and questioned whether indeed it was a fragrance.

Yes, I did, just purely because the specification simply doesn't

match up. I mean, no-one wants to smell like a dining table.

It actually talked about standard-size product

-so that could hardly... Must have given you a clue somewhere that it wasn't a fragrance.

-Indeed.

It said standard-size but the thing is that it comes in these small bottles, right?

-So when it had the mahogany, I assumed...

-You got it completely wrong.

-Yeah, definitely got it completely wrong.

-Thank God I never sent you out to get 20 camels.

You'd have come back with a packet of fags.

Right from the start, Zee went straight into it,

"I'm Mr Dubai. Put away your maps. I know it like the back of my hand."

It was just all bravado for the entire brainstorm.

Listen, all you've done the whole thing was complain and be a pessimist.

-You've been no support whatsoever and I will go onto that.

-Zee...

Because I'm a good judge of character, I could see right from the offset

that Zee did not have a clue. Unfortunately, you proved me right, Zee. You didn't have a clue.

I understand there was a bit of a misunderstanding on the flag.

-Is that right?

-Yes. Indeed there was.

-You'd asked to get a six foot by four foot flag.

-Exactly, yes.

Who doesn't know their centimetres from inches, then? You?

I know the difference, but I did make the error.

It would look like a pimple on an elephant.

Alan, this hotel is three times the size of the Kremlin.

It was my fault. It was a stupid mistake, I know.

What was the first thing you bought?

The first item that we purchased was a kandura.

I purchased that myself and we got that for 60

from a price of 100 which I believe is a good price.

-Who bought the palm tree?

-I bought the palm tree.

He wanted 150 dirhams for it and we got it for 75.

That was quite a good negotiation.

Anyway, Myles,

Kurt would call you "Kilometres" most probably.

THEY CHUCKLE

-You became the project manager.

-Indeed.

And Jordan, you took your team marching off to the Dubai Mall.

-We went to the to the Dubai Mall, yes, Lord Sugar.

-I heard from Karren

that you were there for about three-and-a-half hours doing research.

You wasted a lot of time in the shopping mall.

It did take us a while to locate the stuff we needed but I think it was time well spent.

-What did you do for three-and-a-half hours?

-Firstly, we bought a kandura so it wasn't completely fruitless.

-But we were trying to locate things like the oud for example...

-It was really misleading.

Just like the other team, everyone was telling us,

"Yes, it's this perfume. Smell it, buy it."

-It took us a long time...

-Must have thought, "Got a right bunch of mugs here."

You did buy the right size flag, though.

-I heard you were waiting an hour and a half.

-Yes.

-Exactly.

Why didn't you clear off and go somewhere else and come back and pick it up?

He'd actually started producing it and he said,

"Look, it's going to be another half-an-hour, 40 minutes."

We definitely learnt a cultural lesson about perhaps

Dubai 45 minutes isn't GMT 45 minutes.

-You didn't get a discount for the delay.

-We did try but he was very adamant.

-Perhaps you shouldn't have paid for it before it was produced...

-Yeah.

-..then you may have had more bargaining power.

-That's a fair comment.

The palm, you bought the palm, Myles, didn't you?

-Yes, I did.

-You were dealing with the shop assistant?

-Yes, we were.

-Instead of dealing with the boss?

-On reflection...

Reflects in the price you paid there compared to...

They bought one very cheap and you've paid 250.

Why didn't you deal with the boss? Or did the boss PALM you off,

-so to speak?

-I made a decision. On reflection, looking at the price

they ended up paying, you can question it,

but I hope that isn't something that costs us dearly.

We'll see about that.

OK. You've got the calculations.

We'll go with Karren first of all to talk about Team Evolve.

You got six items and they cost you £311.54,

but you failed to get the tiles and you failed to get the falcon hood

and those incur fines at the value of the items.

So, in total, it was £695.16.

Nick, Endeavour.

Well, Endeavour got four items,

but as we know, they negotiated a whole lot better.

But one of your items, kandura, was the wrong sort.

It was modern, rather than the traditional Emirati version

so that incurs a fine, as do the four items you failed to source.

So that brings Endeavour's total...

to £783.36.

Right.

So, Evolve, you have won by £90.

-WHISPERS:

-That's closer than I thought.

I'm going to send you as a treat to the world's best new cocktail bar

where you'll be able to sample some of their drinks, OK?

See you on the next task.

-ALL:

-Thank you, Lord Sugar.

Yes!

I'm disappointed that you didn't find the total amount of goods

and that the team wasn't happy.

Go and discuss it amongst yourselves.

All right. Off you go.

Hi, guys. Welcome to the Zetter Townhouse.

-How are you guys doing today?

-Good.

-We're thirsty.

-You're thirsty?

Well, you're in the right place.

-Wow. That's nice.

-Can I have some more of that nettle?

Oh, my God. That is amazing.

We survived the heat of Dubai, didn't we?

-And we beat Mr Dubai.

-Mr Dubai!

-So now we're quenching our thirst. I'm very happy to be here with you all.

-Cheers. Well done, Myles.

We got the strategy wrong. It's just disappointing because we've lost

and I know we all worked hard and I'm gutted.

-The thing is...

-I don't want you to feel like

I'm personally attacking you...

I don't need people apologising to me. It is what it is.

I'm not someone who needs to say, "I'm sorry, guys.

"I was mean to you." I don't care about that.

'My gut instinct right from the start is that

'he wasn't the right man'

for the project management of this task.

I'm really sorry to say that he proved me completely right.

'I'm extremely pissed off. We've been led by someone who told us he knew

'exactly what he was doing, he knew the area. He didn't have a clue.'

Now, possibly, I'm going to be going into the boardroom on the basis that

I got centimetres and inches mixed up

which in the grand scheme of things seems a joke.

I think it's unfair to say all the blame lies on me here.

At the end of the day, the other sub-team which was sent

into one of the biggest markets in Dubai

only came back with two items, out of which one was wrong.

So, where does the blame lie?

You can go through to the boardroom now.

You lost by £90, right?

The irony of it is, is you find one item more,

because you were better negotiators, and you win.

The wrong kandura did contribute to the failure, obviously,

because you got fined for buying the wrong thing.

-You bought that, didn't you, Neil?

-I did, Lord Sugar.

I'll certainly take some responsibility for that.

I feel that this highlights again why we needed to be in a mall.

You have to bear in mind, we're in a marketplace here,

-dealing with market traders.

-You had an instinct to say that you wanted to go into the mall?

100%. Why didn't you, then?

Because of Zee who knows everything about Dubai,

who we had entrusted as our project manager.

This is a man who's telling me, "I know everything about Dubai."

-But...

-"I'm telling you, you can get these items at the souk."

But, Leah, why didn't you ignore him and go into the mall?

Why didn't you follow your instincts?

I hold my hands up 100%.

I wish I had have went with my gut feeling on this. I really do.

But I had an argument with Zee at this time.

I said, "We're here now, we're going in." He said,

"Leah, put Neil on the phone." He was just absolutely...

I'd like to say, my strategy in this task was go to the markets,

that's where we'll get bargains and we did get bargains.

If you do things correctly at the actual markets,

you will be able to find the items. But unfortunately, they couldn't.

You've ended up with one item at the end of the day. One was wrong

and you've ended up with one item for 10 dirhams which is £1.80.

You ended up with two, despite all your regional knowledge.

Lord Sugar, they're all just throwing it all on me.

This is a team here. What did everybody else do?

-I'm trying to find out.

-On our side, we were making appointments, going to appointments.

You went to two appointments. Don't put your hand in my face. It's really rude.

I said sorry. Let me talk. What did you guys do?

I think actually Leah's team is full of fight and spirit and fury,

gnashing of teeth.

I didn't hear any strong, forceful opinions from you two.

-It wasn't...

-Were you just hanging around,

letting him fall on his sword?

I didn't discern any passion from you two.

Anyway, where did all this time go, then?

-We had to pick up the flag, that was what it was.

-Flag time.

-Where is this flag, by the way?

-Let me offer you the little one.

-This is...

-This is the six by four?

This was the six by four to go on that enormous building.

This is you and your centimetres and inches. Is that right?

-It's like a bloomin' napkin, this thing.

-I agree with you.

-I've made myself look like an idiot.

-Who's responsible for this mess?

-Alex?

-I do think that the responsibility, unfortunately,

-does lie with Zee.

-Easy target, isn't he?

-It's not an easy target, it's facts.

There was no clear direction of how we were going to execute this task.

It was just, "I know this. It costs this. Get this. Get that."

Everyone's now saying the same thing, that Zee's wrong, this and that.

If it's not you, then, responsible for the failure of this task, who is?

The sub-team's effort was under par.

They only got one item in the end and a lot of it lies there, I think.

Zee...I have absolutely no idea what he's talking about.

-Why didn't you just say, "Guys, I'm not sure."

-About what?

About all of it, Zee. You could just have been upfront and said,

-"I've a bit of local knowledge, I don't know it all."

-A bit of local knowledge? I've lived there.

-I know the place very, very well.

-Zee...

Who are you bringing back in this boardroom with you?

The first person I'm going to have to bring back is obviously

Leah for the failure of the sub-team.

I don't believe you can go to a souk with thousands of shops

-and come back with one item.

-Ridiculous.

The second one...

..will have to be Natalie...

because me and Kurt were in the car making calls, booking appointments.

I kept asking you, "Are you sure about this?"

Let's discuss this later, shall we?

He's let you off and maybe he's made a mistake there, I don't know.

-Anyway, go back to the house.

-Sorry to disappoint, Lord Sugar.

You step outside now.

I'm going to have a little chat more with Nick here

and then we'll decide who's going to be leaving the process, OK?

-Thank you, Lord Sugar.

-Off you go.

Leah, right from the off, "Zee this. Zee that. Zee this. Zee that."

She's been doing nothing else other than accusing him

of being a bullshitter from the minute we walked in here,

but, you know, sometimes you get the feeling

you get the wool trying to be pulled over your eyes.

The brainstorm, the battle lines were drawn between those two.

On the other hand, I did say to Natalie a couple of weeks ago,

I'll be keeping my eyes on her,

so I hope she's got a lot to say for herself when she comes back in here.

Every time I've observed anything Natalie has to say to you,

it's always, "I said that. Tried to do this. Tried to do that." What about doing it?

Saying it and doing it I've found

in business are two very different things.

She's treading on thin ice at the moment, that's all I can say.

PHONE RINGS

-Yes, send the three of them in, please.

-'Yes, Lord Sugar.'

Lord Sugar will see you now.

Don't bother about the door.

I asked you to bring people back in for the right reason on this task.

-Yes, indeed.

-I'm sure Natalie wants to know what you brought her in for.

-So do I.

-Um...

Well, just overall lack of contribution to the task.

Lovely to be around, don't get me wrong,

but she was just a bit of a spare wheel in the whole equation.

She wasn't there taking any initiative and that was it.

Yes, Kurt made an error with the inches and centimetres...

An error that lost us the task. An error that lost us the task.

Overall, though, he worked hard, taking a bit of the workload off me.

-No.

-You were just sitting there waiting.

-No, I was not sitting waiting at all.

Zee, I asked... I said, "Someone give me the Yellow Pages and let me."

-You said, "No." You're doing it. "Let me make appointments." You're doing it.

-No.

Have you got a problem working with women? Have you got a problem with me taking any responsibility?

You've brought two women in here, the only two in your team.

I think it's a bit pathetic.

You are male, chauvinistic and you wouldn't let me...

I think we're getting a bit carried away here now.

-Calm down with your language.

-I felt uncomfortable. You have been rude to me.

-When was I rude to you?

You never say please. You never say thank you.

You look at me as if I'm something on the bottom of your shoe

-and it is disgusting.

-Excuse me.

Are we getting allegations here of you treating people incorrectly?

I think there is some weight on that.

He seems to have it in for me right from the start.

I think he finds it difficult to have women who challenge him,

-which is why right from the offset...

-Honestly...

-throughout this process...

-You're talking over me again.

Can you just show some dignity?

I've always said to you that I respect your talent

and I respect what you do and I think you're a strong candidate,

but you've got the kandura which you got wrong, you've got that.

I didn't get that. That was Neil,

but you didn't seem to even bring that up with Neil.

You didn't even care about that.

I don't understand why this focus is always on me.

Because you were the sub-team leader. You were consistently pessimistic.

-NATALIE: She wasn't pessimistic.

-I was not pessimistic.

You forced yourself to become sub-team leader.

-What did you deliver?

-There are two males who have made blatant errors.

One purchased the wrong item and one got measurements wrong

and he's brought in two women. He took an instant dislike to me.

So, the fact that I made you sub-team leader...

-Yeah, then you refuse...

-I made you sub-team leader and you're saying

-I don't respect women...

-You didn't really have a choice about that.

..I was undermining you, being rude to you.

Can I just tell you what I feel I've contributed thus far in the process?

I have sold, I have pitched, I have led.

On this particular task, like it or not, you were weak.

You can't argue about the fact you were standing at this damn mall

and you could have gone in there and if you went in there

-you could have won.

-I wish I had have went with my gut feeling.

-OK. So, this indecision, right?

I'm not looking for a business partner who's got indecision.

Zee, you are here as an international property broker,

-is that right?

-Indeed, yes.

-With a turnover of half-a-million pounds.

-That's what you claim.

-Yes.

Some of the stuff you say in your resume is quite outrageous.

"You're not receptive to the authorities of others

-"or their criticism."

-Yes.

-Mm-hm.

-Those are your words?

I think that's a normal judgment anybody would say.

Unless somebody's got your respect and you think that person is credible,

you're not going to take on board what they say.

You do come across as pretty arrogant

and they say, "Ask travellers to uphold values of modesty in Dubai."

Modesty. Well, they must have loved you there, Zee.

You've got some peculiar people that you look up to.

You aspire to Napoleon.

I don't think Napoleon's ever been fired from Phones 4U, has he?

No, he hasn't. Phones 4U, I was the top salesman over there.

That is a record in the company. I was in the top earners' bonus list

in the first month of my employment. Then I was a business development manager

for one of the largest business groups in the Middle East.

I then ventured out and set up my own business.

In my first year, I turned over half-a-million pounds.

I mean, yes, I am not arrogant, but, yes, I am proud.

That's because of my own hard work that has got me to where I am.

So, who should be fired? Shall I fire you for this task?

Lord Sugar, no. I am here to be your business partner.

Who should be fired, then?

On the basis of this task,

Natalie's lack of contribution would make me say Natalie.

Lord Sugar, I want this more than I've ever wanted anything.

Yes, I'm sure. I'm sure.

You said that I didn't have passion, I was devastated, absolutely...

You talk...you bunny off a scratch in here, I've got to tell you.

You don't stop yapping in here.

You don't stop showing your passion and everything in here.

-Because I like to work as a team.

-What I don't see is you doing

-anything out on tasks.

-Yes, I do.

-OK. Who do you think is responsible?

-I think Zee's responsible.

-Leah, I don't suppose I have to ask you.

-I think Zee's responsible.

Zee, I think you put yourself forward

as someone who knows it all and clearly you don't know it all.

You're not a man of modesty.

But I admire what you've achieved.

You've obviously got a good business and I got the feeling

that this fellow here, everybody's had it in for him.

Leah, I do hope that you have not used a personality thing

-on this particular task against Zee.

-I really haven't.

I don't want to hear any more, please.

Because that would be very unfortunate.

But Natalie...

..two weeks ago, I told you I'd be keeping my eyes on you, OK?

I have kept my eyes on you

and it's regretful that you're back here again.

But you have

shown me some passion here today...

..and this is your very, very last chance,

-I promise you. Very last chance.

-I won't let you down.

I don't want to see you here again. OK?

Zee, your idea of coming into business with me

is going to be to do with international trading

and real estate and you've just demonstrated to me that

you can't deal internationally.

You are to blame for this task.

It was out of control and Zee...

you're fired.

Thank you, Lord Sugar.

I've got nothing more to say to you two. I think I've said it all.

So, go back to the house and I'll see you on the next task, OK?

Thank you.

I've given him five weeks but he didn't prove himself to me

and that's the reason why he's gone.

-A man whose mouth outran his abilities, really.

-Yeah.

You know, I had so much more to offer.

The name Zeeshaan Shah will go down in history.

I'm not sure exactly why as yet but it will.

Why did he take Natalie back? I can understand Leah

cos it seemed like in the boardroom they were really at loggerheads.

She got criticised for not doing a lot.

CHEERING

Told you!

Oh, my God.

-I'm so relieved.

-What was Lord Sugar's reaction when he took

-you two back into the room?

-I think Lord Sugar's feeling was that

-he hadn't brought the right people in.

-When you say that,

-you mean me and Neil?

-Yeah.

-Do you feel relieved Zee

-didn't take you into the boardroom?

-Of course. When he picked your name,

I was like, "I've got away with something there."

Now 11 remain.

Lord Sugar's search for his next business partner continues.

Next time...

You're going to put on what is known in corporate circles

as "an away day".

Go."

-..team building proves trying...

-Do you want to do the waffling or do you want me to do it?

Sorry, what was the point of this?

-They are not going to know what's hit them.

-Go!

..and someone gets their marching orders...

Noted down, Sergeant Myles. Noted down.

A lot of the comments are saying that these people were trying

to take us as mugs. It was a blag. You're fired.

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