The Money Shot The Celebrity Apprentice USA


The Money Shot

Business-based reality series. A four-page magazine photo spread for a body wash product proves to be a challenge for the remaining celebrities.


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Transcript


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-'Previously...'

-You'll be travelling to QVC in Pennsylvania.

0:00:020:00:06

'The task was to produce a live ten-minute segment.'

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-If I saw that, I'd call immediately.

-'On Hydra, Marilu Henner took charge.'

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-That, to me, was the must-have item.

-'While Lennox Lewis had trouble staying awake.'

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Lennox had no sleep and he has worked out the best way to avoid getting fired

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is to be unaccountable for anything.

0:00:220:00:24

-'Meanwhile...'

-Can I break the payments up over several months?

0:00:240:00:28

-'..Empresario's leader Stephen Baldwin made a crucial discovery.'

-We have Easy Pay.

-Really?

0:00:280:00:33

-'When Team Empresario went live...'

-Do your thing!

0:00:330:00:36

-'..host Trace Adkins was unflappable.'

-The lack of energy is almost confidence.

0:00:360:00:41

-'On Hydra...'

-This was such a must-have for me. I said, "I have to sell it!"

0:00:410:00:44

'..Marilu showed incredible passion.'

0:00:440:00:47

She's got great enthusiasm but she talks a lot.

0:00:470:00:50

-'In the boardroom...'

-You were very enthusiastic but sold less units for less money.

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'..it was a victory for Team Empresario.'

0:00:540:00:56

I congratulate all of you and as you know, Stephen, you're going to get 20,000 additional for your charity.

0:00:560:01:03

-You're doing very well.

-'Leaving Hydra to face Mr Trump.'

-Who would you fire?

-Sleepy boy.

0:01:030:01:07

-'And Piers went after Lennox.'

-Lennox, when he's had sleep, is great

0:01:070:01:12

and when he hasn't, he doesn't contribute very much.

0:01:120:01:14

-'But it was Marilu's over-zealousness that got the best of her.'

-Let's put it this way...

0:01:140:01:19

Stop talking so much! That's why you lost. You talk too much.

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And it hurts me to say this, but Marilu, you're fired.

0:01:230:01:27

-Did everybody see Piers sweating in there?

-Oh, no!

-Sleepy boy is back!

-Sleepy boy's back.

0:01:380:01:44

THEY LAUGH

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Can you believe that? I did nothing. It was silly.

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I didn't understand what they were talking about, I was sleepy.

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Lennox may not like being called Sleepy Boy

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but that's what I would rename him if he was fighting tomorrow.

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-I can't believe you threw Lennox under the bus.

-Don't worry about it.

0:02:020:02:06

He was throwing you under the bus! Have you got some tyre marks on you? HE LAUGHS

0:02:060:02:11

Lennox spent the entire day trying to position himself in a way that he wouldn't get blamed.

0:02:110:02:15

And he does that well, but I'm on his case.

0:02:150:02:18

-I'm not apologising.

-No, I'm not saying apologise, I just can't believe you did that.

-Why?

0:02:180:02:23

-That was terrible.

-Leave it in the boardroom. This is our team.

0:02:230:02:26

-It's done. It's over.

-HE LAUGHS

0:02:260:02:28

Where you going? Aww!

0:02:280:02:31

Piers wants to win at all costs. It doesn't matter what he does. This is war for him.

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He doesn't care. The main thing for him to do is win.

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# Money, money, money, money

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# Money

0:02:520:02:53

# Money, money, money, money

0:02:530:02:55

# Money

0:02:570:02:58

# Some people got to have it

0:02:580:03:01

# Yeah, yeah, yeah

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# Some people really need it

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# Listen to me, y'all

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# Do things, do things, do things, bad things with it

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# Dollar bills, y'all, come on

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# That mean, oh, mean

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# Mean green

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# Almighty dollar

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# Oh, that money

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# Give me a nickel, brother, can you spare that?

0:03:300:03:34

# Money can drive some people out of their minds

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# No good, no good, money

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# Money, money, money, money

0:03:450:03:48

# Money

0:03:480:03:50

PHONE RINGS

0:04:010:04:04

-"Hello?"

-Is this Carol Baldwin?

0:04:040:04:08

"This is Carol Newcomb Martineau Baldwin."

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Yeah. Do you know who this is?

0:04:120:04:14

"Stephen! The Flea!"

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The Flea, right. That's my nickname.

0:04:170:04:19

Well, guess what, honey?

0:04:190:04:22

'I'm here for my mom and her organisation, The Carol Baldwin Breast Cancer Research Fund.'

0:04:220:04:27

She's a crusader for breast cancer. She's a survivor of 12 years.

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'For me, this is personal, and that's why I'm taking it so seriously.'

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Remember when you came to New York and I gave you a little something from The Donald?

0:04:350:04:41

-"Oh, yeah. I didn't send The Donald a thank you note, but I will."

-OK.

0:04:410:04:46

-Well, you might have to send him another one.

-"How come?"

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-Cos I have a cheque in my hand again.

-"Oh, that's wonderful!"

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We won another 20,000.

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"That's awesome! Awesome!

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"You helping and The Donald helping,

0:05:020:05:05

-"we will find something to stop breast cancer, we will."

-That's right. That's right, Mom.

0:05:050:05:10

Having the title as two-time victor as a project manager,

0:05:100:05:15

yes, it's cool, and if push comes to shove in the future

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and I've got to wield that title here and there just to psyche some people out,

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-oh, yeah, I'll throw that sucker if I have to.

-HE LAUGHS

0:05:220:05:26

"Tell The Donald I love him

0:05:260:05:29

"and thank him so much for helping me."

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-I will, honey. Love you.

-"Love you."

-God bless.

0:05:320:05:36

Pretty good.

0:05:370:05:39

-Good morning.

-ALL: Morning.

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We're standing in the lobby of Hearst Tower,

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a wonderful, beautiful, brand-new building,

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and it's going to be a landmark in New York City.

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You are going to be doing something that is very, very interesting.

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Dial Soap, a soap I happen to use, is doing an ad campaign.

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The ad campaign is going to run in the pages of Redbook Magazine.

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-We have our executive from Redbook.

-Stacy Morrison, editor of Redbook.

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-And our executives from Dial.

-Scott Moffat, vice president, general manager.

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-My name is Doug Waites, I'm the vice president of marketing.

-And the task?

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Your objective for today is to create a four-page photo essay or photo layout

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to promote our newest product, Dial Nourising Yogurt Bodywash.

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It will be judged by the three of us based on three criteria.

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Creativity, integration of the brand and overall message and content.

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Each of you will be given a photographer and a full photo studio to complete your task.

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The winning project manager will get 20,000 for his or her favourite charity.

0:07:010:07:06

Let's pick your project managers right now.

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I caution you, project managers have a pretty good chance of being fired,

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although, in this particular series, that hasn't happened much.

0:07:150:07:19

But project managers, you really are on the line. So I...

0:07:190:07:23

Empresario, who is going to be your project manager?

0:07:310:07:35

-I was just PM, like, a week ago.

-Hold on. Trace, you cool with Tito?

0:07:350:07:40

-If you want it.

-That's fine.

-I'll support you.

0:07:400:07:43

-I will, sir.

-Tito?

-Yes, sir.

-Wow! For Dial Soap?

0:07:450:07:48

-Yes.

-OK.

0:07:480:07:50

-Hydra, who's your project manager?

-Carol.

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-Despite what I just...

-I feel it's best for me to step forward because I've been in this role a long time.

0:07:530:07:59

'Everything about my career makes this handcrafted for me as a PM manager.

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'I've been on the cover of Redbook five times.

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If I don't take this, I would expect to be fired for being a chicken.

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I don't want to be ridiculed because there are no women left, OK?

0:08:110:08:14

Mr Trump, you know as well as anybody, you don't get fired if you win.

0:08:140:08:18

-You think you're going to win?

-Absolutely.

-OK.

0:08:180:08:21

George and Ivanka, they'll be my eyes and ears.

0:08:210:08:25

Good luck. It's going to be very interesting.

0:08:250:08:28

-In the end, someone from the losing team will be fired. Thank you.

-ALL: Thank you.

0:08:280:08:34

-Hi!

-Good to see you.

-Carol's the boss.

-Oh, you're the team leader?

-Yes, I am.

0:08:370:08:43

'I have found, in all of these tasks, you can make a mistake right off the bat

0:08:430:08:48

'and go off in a way different direction, so the meeting with the executive

0:08:480:08:53

is the most important meeting.

0:08:530:08:55

You're creating a photo-essay advertorial

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that supports both of our core brand values.

0:08:590:09:01

What I'll be looking at is are you capturing who our Redbook reader is? Are you speaking to her?

0:09:010:09:09

-Have you changed demographics at all? It used to be an older demographic.

-The average age is 37.

-37.

0:09:090:09:15

How racy could we be before we cross a line with Dial?

0:09:150:09:18

I don't think we have a list of things that we won't do.

0:09:180:09:21

-But I think taste and good judgement are always important.

-Thank you very much.

0:09:210:09:27

'It was quite obvious what they wanted.'

0:09:270:09:30

We're talking about women in their 30s who've had lots of sex.

0:09:300:09:33

-You know about this stuff?

-Mm-hm.

-Could've been scripted for you.

-So I stepped forward.

0:09:330:09:38

-I think we keep it very simple.

-Yeah.

0:09:380:09:42

Very sexy, very beautiful.

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-We need to tell a story.

-We need to tell a whole story with a woman

0:09:440:09:48

-and we should do well-rounded things in her life.

-So we have to think about family.

-Exactly.

0:09:480:09:53

So there's one page, maybe it's a baby's hand holding her hand.

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Then the next page can be her in her bath tub. And then it's in the evening, her and her man.

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Buying homes, having babies, getting married and having great sex with her husband.

0:10:020:10:06

-Every aspect of her life.

-I think it's four great moments in a woman's life.

0:10:060:10:11

-The last one has to be pure sex.

-Things are looking good.

0:10:110:10:15

Piers is letting people talk and interject and ask questions

0:10:150:10:19

and he's not rabbiting on. He doesn't have diarrhoea of the mouth.

0:10:190:10:22

-I think we're onto something here.

-We are, mate.

-I like it.

-Let's boogie.

0:10:220:10:27

-Hello. How are you?

-Hi. Stacy Morrison. Great to meet you.

0:10:310:10:35

-Pleasure to meet you.

-Pleasure.

0:10:350:10:38

This task was difficult because we weren't just catering to Dial,

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we had to also appeal to the executives at Redbook,

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think about their demographic and incorporate that into our ad.

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For starters, the Dial brand is known for healthy skin,

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it's trusted, it's an all-family brand,

0:10:530:10:57

-it is straightforward and honest.

-Redbook is 104 years old

0:10:570:11:03

and the thing that's very special and unique about Redbook, we have a very deep connection

0:11:030:11:07

-to the middle of the country and they love you.

-THEY LAUGH

0:11:070:11:11

Country Weekly may be the only magazine that uses more country artists on the cover than you do.

0:11:110:11:17

-Do you love us for that?

-I do.

-THEY LAUGH

0:11:170:11:20

-Except for the fact that you haven't called me yet.

-Not yet.

0:11:200:11:24

-You called that old, ugly Tim McGraw.

-THEY LAUGH

0:11:240:11:27

He's just kidding! He's just kidding.

0:11:270:11:30

The girl from Redbook really was articulate in our meeting about how the audience of women

0:11:300:11:35

that are Redbook love Trace Adkins.

0:11:350:11:37

-I think we're using you in the ad again, bro.

-No way!

0:11:390:11:43

Honky-tonky-donky-donk, bro! Just photos of you in a bath tub with your cowboy hat on

0:11:430:11:49

and chicks just squirting Dial Yogurt all over you.

0:11:490:11:52

-Wow! That's good!

-Just you with your guitar with your boots sticking out.

0:11:520:11:58

-THEY LAUGH

-He's turning red!

0:11:580:12:00

He's turning red!

0:12:000:12:02

STEPHEN LAUGHS

0:12:020:12:05

Trace is going to be a commercial star and a TV star

0:12:050:12:08

and a supermodel by the time this is all over. God bless him.

0:12:080:12:12

-Is it going to be a bubble bath?

-STEPHEN LAUGHS

0:12:120:12:16

-Honky-tonky-donky-donk!

-STEPHEN LAUGHS

0:12:160:12:20

-Hi, how you doing?

-How you doing?

-Carol Alt, nice to see you.

0:12:290:12:33

-Piers Morgan.

-This is our photographer.

0:12:330:12:35

The task was to do a four-page advertorial

0:12:350:12:39

that would incorporate Dial Yogurt Natural Bodywash and Redbook.

0:12:390:12:44

The target range is 20 to 50 with an emphasis on 37.

0:12:440:12:49

-Do you know how young the models are?

-Young 20s.

0:12:490:12:52

This is what I thought. They're too young. To me, it is absolutely obvious that we should use Carol

0:12:520:12:57

as the front woman for our images.

0:12:570:13:00

When Piers mentioned that he thought I should be the model, I was totally against it because Donald said,

0:13:000:13:06

"The project manager most likely will be fired." I didn't want modelling to interfere with my PMship.'

0:13:060:13:12

-What do you think?

-That puts many hats on my head.

-I know.

0:13:120:13:16

-How you doing?

-Omarosa. What's your name?

-Alex.

0:13:270:13:30

-Hi, Alex. Tito Ortiz.

-You're the photographer!

-I am! Hey!

0:13:300:13:34

The project manager is supposed to be Tito Ortiz

0:13:340:13:38

but Tito needs lots of help and guidance.

0:13:380:13:40

So, the concept I want you to come with is...

0:13:410:13:44

The concept is that we're going with a product that's good for you and healthy and natural

0:13:460:13:52

and we're going to set that in an environment of country and cowboy and cowgirl.

0:13:520:13:58

-Work for you, Trace?

-Yep.

-That works for me.

0:13:580:14:01

Yeah, thumbs up from Lady O.

0:14:010:14:03

Stephen is really driving this ship,

0:14:050:14:08

but the guys have won with all of these off-the-wall, bizarre, strange concepts.

0:14:080:14:14

So I'm going to let them continue to do what they usually do, which is win.

0:14:140:14:19

Here we go, guys. Everybody look to the camera.

0:14:190:14:21

Rotate yourself this way.

0:14:230:14:25

I have an innate understanding of how the camera sees things.

0:14:250:14:28

That's gorgeous, man! Let's see that last one. Look at that! Wow!

0:14:280:14:33

'And I've always been told I've got a great mindset for advertising.'

0:14:330:14:38

Beautiful. 'And I've had people say I could run a studio in Hollywood just cos of the way I think.'

0:14:380:14:43

-Trace, your thoughts?

-Daddy likey.

0:14:450:14:47

It's just not fair being on a team of all men!

0:14:470:14:50

Sing her a song!

0:14:500:14:52

Tito was letting me roll and do my thing cos, in the end, it was all an effort for the team.

0:14:520:14:57

Beautiful! I'm loving this!

0:14:570:15:00

I frickin' love it, dude! That's the shot!

0:15:000:15:04

We could put one of the girls into the tub

0:15:080:15:11

-and just shoot her from the back and see her reading papers in the tub.

-It should be you.

-You sure?

-Yes.

0:15:110:15:16

Carol was hesitant about being the model,

0:15:160:15:19

but the idea we'd use a very young model of 20

0:15:190:15:21

to appeal to the core audience of Redbook - ridiculous!

0:15:210:15:25

-Do you want to be in a position where we lose this...

-Because we didn't use a supermodel.

0:15:250:15:30

I just needed you to convince me. Cos when I get in the boardroom tomorrow

0:15:300:15:33

and they say, "Why did you step up for PM when there's only two women left?"

0:15:330:15:37

-I'm going to say, "I rose to the challenge."

-Exactly.

0:15:370:15:41

-You need to get made up.

-We need all our people in here.

-OK, crew's coming. All right.

0:15:410:15:46

It wants a little softness around the face but pretty much pulled back.

0:15:500:15:54

All the pressure in the world is on me as project manager in this

0:16:040:16:07

because this is my world, so if any mistakes are made, it's me.

0:16:070:16:11

It's absolutely me and I can't pass the buck.

0:16:110:16:13

Tito! She might have an idea. I don't know if it's a good one.

0:16:230:16:28

This is catering to 99.9 percent women.

0:16:280:16:32

-OK.

-So here's my idea.

0:16:320:16:35

What you have is Trace with his shirt off and the models, as well.

0:16:350:16:39

Just to have it and just play a bit.

0:16:390:16:42

Guys, can I see you all for just a moment?

0:16:420:16:44

This is the best job ever!

0:16:440:16:47

'I have tried really hard to keep the team focused on the fact that this is appealing to women.'

0:16:480:16:55

Women want to see hot men, they want to have this fantasy.

0:16:550:17:00

Trace, we need you.

0:17:000:17:02

You're going to be an awesome model right now. Take your shirt off.

0:17:020:17:06

You want me in this with these two dudes?

0:17:060:17:08

-Get the

-BLEEP

-out of here, man!

0:17:080:17:11

'I've got the tan of a vampire at this point.'

0:17:130:17:16

-I pretty much look like a cadaver right now and it's not going to look good naked.

-Whoo!

0:17:160:17:22

-Lord!

-You look good.

-Shut up!

-TITO LAUGHS

0:17:220:17:25

'This is for all you sophisticated ladies out there.'

0:17:250:17:29

Right on!

0:17:290:17:32

Whoo!

0:17:330:17:36

-Right there. Perfect.

-Hallelujah!

0:17:360:17:39

Perfect, bro.

0:17:410:17:43

# There's one thing you just can't avoid

0:17:430:17:47

# Ladies love country boys

0:17:470:17:51

-I love this!

-It's making the girls smile so we're doing something right. Getting all giddy for no reason.

0:17:510:17:56

-This is all for charity, Trace.

-Hallelujah!

0:17:570:18:01

-That's phenomenal!

-That's hot.

-So that was my creative contribution.

0:18:010:18:05

-There is it, look at that. We got it.

-Yeah, I think we got it.

-Way to go, boys!

0:18:050:18:10

-Trace, you little stud muffin!

-Whoa.

-SHE LAUGHS

0:18:100:18:15

-Hi, Ivanka.

-Hi! How's it going? So what are you all doing here?

-We went country.

0:18:150:18:19

-I can see that!

-Ooh!

-That I'm shocked by.

-That was just messing around.

0:18:190:18:26

'Empresario was doing the country theme.

0:18:260:18:30

'The visuals do look good.

0:18:300:18:32

'Trace is in the shot. Let's see how that plays with the Dial execs.'

0:18:320:18:36

-Good luck, guys. I look forward to seeing it come together.

-Thanks for coming by.

-Good to see you.

0:18:370:18:42

Enjoy. Bye. Good to see you.

0:18:420:18:44

-I believe we are done with the models.

-Yes, we are.

0:18:440:18:48

-Good job, everybody. Couldn't have done it without you.

-Thanks.

-Awesome. Thank you so much. Beautiful shots.

0:18:480:18:53

Does that baby look real life to you?

0:19:020:19:04

-Yeah.

-The back of the head looks great. Oh! Perfect!

-Yeah.

0:19:040:19:08

Lennox had the job of art director, as he likes to call it.

0:19:080:19:12

And Lennox has had a good night's sleep, so he's a bit perkier.

0:19:120:19:15

Slowly turn your lips around to the baby.

0:19:190:19:21

Oh, that's perfect! Yeah, like that!

0:19:210:19:24

-Beautiful.

-Yeah, that's it. That's the one I like.

0:19:240:19:28

He's changed dramatically and it's quite transparent.

0:19:280:19:31

He now believes that he's got within sniffing distance of victory

0:19:310:19:35

and so it's time to get into fight mode. And that's fine.

0:19:350:19:38

That's enough. Come and look at the shots.

0:19:380:19:41

-Look at that!

-Yeah. Beautiful.

0:19:420:19:45

-Yes, we did it.

-This is the kind of image, OK?

0:19:450:19:47

Hop in the bed, please.

0:19:470:19:50

-The guy's going to be coming from this angle.

-SHE LAUGHS

0:19:500:19:54

We pressed executives on how sexy we should get, and they were like, "Don't overdo it

0:19:550:20:00

"but a bit of suggestion that Redbook girls like to have sex,

0:20:000:20:04

-"not a problem at all."

-OK, let's work it.

0:20:040:20:07

-Nice! Ooh!

-Someone's getting into it!

0:20:090:20:12

-Yeah, baby!

-Are you sure I shouldn't be in this, Carol?

0:20:120:20:16

-Look at that picture! Oh, get that one!

-That's the money shot, baby!

0:20:180:20:23

We got the money shot ready!

0:20:230:20:25

There's only one word for that photo shoot - wow!

0:20:250:20:29

They've got Omarosa and we've got Carol Alt. Not a fair fight really, is it?

0:20:290:20:35

Go on, get in here. You just come in behind like you want to get some, too.

0:20:350:20:38

THEY LAUGH

0:20:380:20:42

-No.

-Lennox, I know what you're used to, mate.

0:20:420:20:45

LAUGHTER

0:20:460:20:48

I think the first image has to really be a wow.

0:20:510:20:55

-Let me just tell you something. That's wow.

-It's wow for you.

0:20:550:20:59

-It doesn't do jack for me and I'm the demographic.

-You don't think that's a beautiful woman?

0:20:590:21:05

She's all right, but I'm not getting the magazine to look at her. I want to see Trace with his shirt off.

0:21:050:21:10

'The shot of Trace with the two male models is the type of shot

0:21:100:21:14

that the Redbook reader wants to see.

0:21:140:21:17

Every woman in that room swooned as soon as he took his shirt off

0:21:170:21:21

and stepped up there to pose.

0:21:210:21:23

I think Trace being shirtless is awesome, I really do.

0:21:230:21:27

How often does Redbook like that type of an image in their magazine?

0:21:270:21:32

I'm just saying, I think it's a risk, and I'd rather play is safe.

0:21:320:21:35

Trying to lead Omarosa and Stephen is really hard.

0:21:370:21:40

She's kind of like a diva. Controlling, bossy and it's her way.

0:21:400:21:44

And Stephen is a verbal bully who is very overbearing.

0:21:440:21:49

But I have the last say cos I'm project manager.

0:21:490:21:51

The last call is mine.

0:21:510:21:53

Here's the four words that came out of the mouth of the Dial executive.

0:21:530:21:57

Clean, healthy, trusted, family.

0:21:570:22:01

Tito, if the other team goes wholesome and family

0:22:010:22:06

and they win, we were wrong.

0:22:060:22:08

-Good morning.

-ALL: Good morning.

0:22:280:22:30

We met you guys and we listened hard to your readership demographic of Redbook Magazine.

0:22:300:22:36

We thought long and hard about who we could get to front this.

0:22:360:22:41

You asked us to delight and surprise.

0:22:410:22:44

We believe you will be most delighted by our choice of front woman for Dial.

0:22:440:22:51

There she is, Mr Trump. Miss Carol Alt.

0:22:520:22:55

And I would argue that the celebrities, when they fit the brand perfectly, sell like a dream.

0:22:550:23:01

This is the first page of our four-page advertorial. We've come up with a slogan for you.

0:23:020:23:07

"Good for me, great for my skin."

0:23:070:23:10

Because it implies health which you're getting from the yogurt, which is the main point of it.

0:23:100:23:15

Why yogurt? It's a question you're going to ask.

0:23:150:23:18

You turn the page and find out.

0:23:180:23:22

Yogurt facts here. You've got to tell the reader what they're getting here.

0:23:220:23:26

That's the detail. There's Carol at the end of this busy day

0:23:260:23:30

lying in her luxurious bath, making her feel radiant and relaxed.

0:23:300:23:35

All this is great. It's touched every moment of her life,

0:23:360:23:39

but there's one she really wants it to touch.

0:23:390:23:41

-Her man. Because, ultimately, it's great...

-Is he biting her?

0:23:430:23:47

-It looks like he's biting her.

-He's just so entranced by the aroma

0:23:470:23:52

and the feel of her skin, that he could literally eat her.

0:23:520:23:55

In conclusion, we think if you put that in Redbook,

0:23:550:23:58

-you would have a fantastic response from Redbook readers to this.

-OK.

0:23:580:24:04

-Thank you.

-Thanks very much.

-Thank you. Good job.

0:24:040:24:07

OK, next, Empresario.

0:24:070:24:10

-Don't fight him. Do not fight him.

-THEY LAUGH

0:24:170:24:20

-Morning.

-OK, go ahead.

0:24:200:24:22

Women's lives are hectic. They have to find time to balance work and home.

0:24:230:24:29

How do you incorporate a beauty product that can help combat dehydration,

0:24:290:24:33

dry skin, itchy skin?

0:24:330:24:35

Women have to find ways to do this

0:24:350:24:39

and we've found a product that can help.

0:24:390:24:42

So we're going to go over our pitch of Dial yogurt-based...

0:24:420:24:47

-Bodywash.

-Bodywash.

0:24:470:24:49

With aloe vera. And, of course, we'll continue on.

0:24:490:24:53

One of the things we were trying to get across

0:24:540:24:56

was kind of a country...desert, erm...

0:24:560:25:02

Kind of a country-desert feeling to it, the reason why is, that's when the skin's the driest.

0:25:020:25:06

And then you can see, our model has beautiful, glowing skin.

0:25:060:25:10

Naturally beautiful skin has no boundaries.

0:25:100:25:13

And the boundaries you can see, from the horizon, it keeps going and going and going.

0:25:130:25:18

'I got a really hot shot of Trace, but it didn't make the cut.

0:25:190:25:24

'If we lose, the responsibility will fall on Tito.'

0:25:240:25:27

The project manager just completely did not deliver.

0:25:270:25:31

Of course, we used Trace. The reason why we used Trace,

0:25:310:25:35

cos the demographics that we did have were from ladies ranging from the age of 20... Excuse me, 30 to 59,

0:25:350:25:42

which most country folk ladies that will love Trace's, er... Kind of push the product.

0:25:420:25:48

We also wanted to be conscious that it was uniform to the Redbook Magazine

0:25:490:25:54

and not do something that was way too outside the box that wouldn't conform with Redbook.

0:25:540:25:59

So finally, the bodywash that you've been dreaming of.

0:25:590:26:03

Dial.

0:26:030:26:05

-It's the natural choice.

-It is the natural choice.

0:26:050:26:08

-Very good job.

-Nice job.

-Thank you. We enjoyed ourselves.

-Until next time, or we see it in the magazine.

0:26:080:26:14

-THEY LAUGH Thank you.

-Thanks.

-Thank you very much.

0:26:140:26:17

-How did you like Hydra?

-I felt that they had a message that was very warm

0:26:190:26:24

and was about a woman's whole life

0:26:240:26:27

-and those are certainly things that are very important to Redbook readers.

-Doug?

0:26:270:26:33

They did a very nice job of answering the question, "Why buy a bodywash with yogurt?"

0:26:330:26:37

I thought they integrated it in a manner that felt sensual but not over-the-top.

0:26:370:26:41

-I liked that.

-What didn't you like a Hydra?

0:26:410:26:45

I wasn't sure I loved the last image, the image in bed.

0:26:450:26:49

-The biting.

-Yeah, it was a little provocative,

0:26:490:26:52

attention-getting, but unnecessary.

0:26:520:26:55

So what did you think in terms of Empresario?

0:26:550:26:58

Better job? Not such a good job? Tell me, what did you think?

0:26:580:27:01

I thought the photographs for Empresario were beautiful.

0:27:010:27:04

It was a very highly-produced environment and it took me somewhere else.

0:27:040:27:08

I think they did a nice job of showing the contrast of why you have dry skin

0:27:080:27:13

and why this product can help address that.

0:27:130:27:15

They used as outdoor, dry setting as a metaphor for dry skin.

0:27:150:27:20

I didn't think that worked all that effectively.

0:27:200:27:23

I felt there wasn't really a consistent message.

0:27:230:27:25

-I didn't think the text worked together. It didn't have a consistent thread.

-All right.

0:27:250:27:29

But you liked both. Tell me, who did you like more?

0:27:290:27:33

-Tito, how did you think you did?

-I think we did very well.

0:28:010:28:04

I think we got our point across and we really sold Dial

0:28:040:28:08

the way that the United States wants to see Dial, the new yogurt product that they're selling.

0:28:080:28:14

You know the thing that surprised me? I've watched you fight many times

0:28:150:28:20

and you don't look nervous. You rip somebody apart and you don't look nervous.

0:28:200:28:24

But you looked very nervous at that presentation.

0:28:240:28:28

I just want to make sure that I represent Team Empresario the right way

0:28:280:28:32

-and you make me a little nervous cos I want to be perfect on everything I do in front of you.

-OK.

0:28:320:28:37

-Carol, how do you think you did?

-I am very confident we did very well.

-Why?

0:28:370:28:41

Because I think we hit the demographics that Redbook has

0:28:410:28:44

and that is obviously the demographics that Dial is looking for because they're in that magazine.

0:28:440:28:50

And I believe that we delivered a clean, fresh and sensational presentation.

0:28:500:28:55

-I warned you not to be project manager.

-Yes, but I would rather be fired by standing up to a challenge

0:28:550:29:00

-than running away from one.

-That's a good line of crap.

0:29:000:29:03

-Yeah, I like it.

-If it was crap, I wouldn't have stood up, but I did.

0:29:030:29:07

I was a little bit curious, the photo of the guy on your back biting you.

0:29:070:29:13

-Mm-hm.

-Or it looked like biting. Was that supposed to be biting?

-A playful bite.

0:29:130:29:18

-But was that supposed to be a biting picture?

-It was a playful bite.

0:29:180:29:21

You're spun over and he's standing on top... Tito's going crazy cos he gets bitten all the time.

0:29:210:29:26

THEY LAUGH Maybe at home.

0:29:260:29:30

It was... I was really surprised. Do you think that was good?

0:29:300:29:35

I think we pushed the envelope a bit, but it was interesting

0:29:350:29:38

and it definitely surprised them and delighted them.

0:29:380:29:41

-Have you seen each other's campaign?

-No.

-I'd like to show it. Ivanka, would you give them the campaigns?

0:29:410:29:49

Thank you.

0:29:490:29:51

These are the campaigns that your competing team did.

0:29:510:29:55

Study them, take your time. I'd like to know what you think.

0:29:550:29:59

Tito, you see what I'm talking about with that one picture?

0:29:590:30:02

We had a similar thing. We had Trace with his T-shirt off with two guys behind him holding bottles

0:30:020:30:08

-and we didn't want to take that step. We thought...

-Wait, does Trace look good with his T-shirt off?

0:30:080:30:13

-Yes.

-Actually, for his age...

-Hey! Hey, boy!

0:30:130:30:17

For a man to say that, I train all the time...

0:30:170:30:20

-Why didn't you do it?

-Because I think it was a little risque for that type of magazine.

0:30:200:30:26

-You think so?

-No. It was all about sex.

0:30:260:30:29

-You say he looks good without the T-shirt.

-Wonderful.

-Women will like that, and some men, OK?

0:30:290:30:34

There are some men out there that will like that, too. OK.

0:30:340:30:37

Piers, what do you think of the ad?

0:30:370:30:40

I think it's boring, amateurish and does not hit the right demographic.

0:30:400:30:45

-Other than that, you liked it?

-I love Trace, but I don't think I'd use him as...

0:30:450:30:50

-Compared to our guy...

-Why would you not use Trace? I could see using Trace.

0:30:500:30:54

He's had 23 hit singles. I'd say Trace is really good.

0:30:540:30:58

-Or you could've used Omarosa. What about her?

-I don't object to it...

0:30:580:31:02

-Do you think Omarosa would've been better than Trace?

-Only in a graveyard scene.

0:31:020:31:07

Mr Trump, the executive from Redbook even said the words in our meeting,

0:31:070:31:11

"Trace, you are perfect to our demographic. A lot of our people..."

0:31:110:31:16

-Is that why you did it?

-Well, it was a big part of it, sure.

0:31:160:31:20

Omarosa, what do you think of their ad?

0:31:200:31:23

-The biting is a bit edgy for me.

-It's not biting, it's nibbling.

0:31:230:31:27

-What do you think?

-I think it's great. But we wanted to do something creatively

0:31:290:31:33

-that was more original. We wanted to create something that was a little more interesting.

-More edgy.

0:31:330:31:39

But you're probably not more edgy because they do the biting picture.

0:31:390:31:43

-We were leaning...

-The biggest thing was telling the story.

-The photo-essay part.

0:31:430:31:47

Am I missing something? What is the story here, other than a woman lies in a bath and Trace sings a song?

0:31:470:31:53

-What's the story?

-Read the words.

-I can't read anything. It's tiny.

0:31:530:31:57

-I mean, from a purely professional point of view.

-Do you have your specs?

0:31:570:32:01

I was a newspaper editor for ten years. This would not pass first base.

0:32:010:32:04

-This is journalistic amateur hour.

-Where's your specs?

0:32:040:32:08

-Piers.

-I observe you professionally as amateurish.

0:32:080:32:11

-I can't read it.

-Put on your specs.

0:32:110:32:13

-Country something something.

-Put on your specs, mate.

-Unreadable, mate.

0:32:130:32:19

-STEPHEN LAUGHS

-OK. Trace, what did you think of their ad?

0:32:190:32:22

Well, Carol's a stunning woman.

0:32:220:32:25

-It's a great looking shot, right?

-Yeah, it is.

0:32:250:32:28

-I love the first shot. I'm not sure I like the rest of it too much.

-Yeah.

0:32:280:32:32

-You see, what I like doesn't matter

-Yes.

-Because it doesn't matter.

-I knew this was coming.

0:32:320:32:38

I sort of like theirs, I like yours. And she said, "Here it comes." What I like didn't matter.

0:32:380:32:43

But I can tell you that the executives thought that

0:32:430:32:48

the ad done by Piers and Carol and Lennox

0:32:480:32:52

was fantastic and therefore the winner is Hydra.

0:32:520:32:56

So, Carol, you were project manager. Your charity is going to get another 20,000.

0:33:010:33:07

-They're doing very well. Again, the charity?

-The Tony Alt Memorial Foundation Inc.

0:33:070:33:12

-And this time you didn't cry.

-I didn't cry.

-You really did a good job.

0:33:120:33:16

-Get the hell out of here.

-Thank you very much.

0:33:160:33:19

They really thought it was fantastic.

0:33:190:33:23

-Hydra!

-TRACE LAUGHS

0:33:240:33:27

I'm sure that makes you feel horrible.

0:33:270:33:29

This is the dream team. I know it. I can feel it. I never had any doubt we'd win today.

0:33:290:33:35

-This is the best performance we've had so far and there's three of us.

-Here we go, it's on.

0:33:350:33:40

Do you think a woman should've been project manager? This is a tough one.

0:33:400:33:43

You're a fighter. You make a lot of money physically fighting. We all fight.

0:33:430:33:47

I think you're 100 percent correct. When we first found out we were going to have the task, Omarosa said,

0:33:470:33:53

-"I'll do it".

-I wanted it.

-OK, it's good that you wanted to do that.

0:33:530:33:57

-Then when it came down to a decision, they pushed it on me.

-Pushed it on you?

0:33:570:34:00

You said, "Tito, you should be..." Did you not say that? Don't lie.

0:34:000:34:04

-I looked at you.

-This is television. Don't lie.

0:34:040:34:08

-Tito, I stepped up immediately and said I wanted this.

-You did not say, "You should do it"?

0:34:080:34:13

-I don't ever pass off my responsibility.

-Look me in the eye.

0:34:130:34:16

You tell me you did not say that.

0:34:160:34:19

-Tito, don't try to intimidate me.

-I'm not.

-I'm not one of your opponents.

0:34:190:34:23

-You said you would take it and when it came to...

-I said I wanted this.

0:34:230:34:27

-My charity is yet to win money.

-Excuse me.

0:34:270:34:30

But in the end, which is the only time that counts, did you push it on Tito?

0:34:300:34:34

-We went back and forth.

-Did you push it on Tito?

-I did surrender to his decision.

0:34:340:34:39

Don't you have the marketing background? I heard you say that.

0:34:390:34:42

-Absolutely. I said that.

-This was as much a marketing task as you could possibly have.

0:34:420:34:47

-Why didn't you step up and do it?

-We've learned in the past that the project manager gets bogged down

0:34:470:34:52

with all the other responsibilities that they have and they don't get to focus on the actual project.

0:34:520:34:59

But on a personal note, you can't really win money for your charity unless you are the project manager,

0:34:590:35:04

-other than the end result, which is the big one.

-She's toast.

0:35:040:35:08

I don't know how I'm going to cope. SHE LAUGHS

0:35:080:35:10

-How did you do previously as project manager?

-I'm zero and two

0:35:100:35:15

and I want to win, I want to be a PM.

0:35:150:35:18

I may have to leave the room. It may get too emotional for me.

0:35:180:35:22

Kick her out!

0:35:220:35:25

The first thing I did with Tito was to sit him down and help him understand

0:35:260:35:31

the background positioning for Redbook.

0:35:310:35:33

They have a mature audience. These are woman who've made it.

0:35:330:35:36

They have families, they want to learn about fashion, to travel, to learn about health issues.

0:35:360:35:42

It seems you were concentrating so much on Redbook when it's a Dial product.

0:35:420:35:46

-Why yogurt?

-There was no concept.

-Why wasn't there a concept?

0:35:460:35:51

Whose fault is it that there was no concept? That's a big statement, there's no concept.

0:35:510:35:56

-There's two people that I would focus on.

-Who?

-Tito and Stephen.

0:35:560:36:00

-Stephen was picking up the slack for Tito. He was technically the project manager.

-Is that good or bad?

-Bad.

0:36:000:36:05

-Stephen, what do you think of that?

-Mr Trump, I thought the team did its very best to work together.

0:36:050:36:10

-And looking at that ad, their ad was better. Do you agree?

-It was different.

0:36:100:36:14

-Don't you think it was better?

-We made a call conceptually. We were wrong.

-It doesn't matter.

0:36:140:36:20

-You called it wrong.

-We were wrong.

-Trace, you've been a quiet star

0:36:200:36:24

and you've done really well. If you were me, who would you fire?

0:36:240:36:28

I would have to say that I will stick up a little bit for Omarosa.

0:36:300:36:36

She made suggestions too, but nobody listened.

0:36:360:36:39

And I think, for that very reason, and I love the man to death,

0:36:390:36:44

but I would have to say Tito is responsible because he did let Stephen take charge of this.

0:36:440:36:49

-And did Stephen not do a good job?

-Stephen did...

0:36:490:36:53

What's beautiful about Stephen is, when he has a target, he focuses in on that

0:36:530:36:58

and you almost have to just break his concentration physically to get him to listen to you.

0:36:580:37:04

He's always been very overbearing but I'm not a person...

0:37:040:37:08

-Is he overbearing?

-Of course. Without a doubt.

0:37:080:37:10

He's a much different guy than I thought. He's a strong guy.

0:37:100:37:14

If he believes that Stephen Baldwin was overbearing, he's gone, he's dead, he's toast.

0:37:140:37:19

Omarosa, what were the ideas you had that weren't used?

0:37:190:37:22

One of my ideas was the male models that we used as a backdrop

0:37:220:37:26

-and with Trace with his shirt off and a guitar. I thought it was edgy, creative.

-Would've been more edgy.

0:37:260:37:32

-And the...

-Why wasn't that done, Tito? It could've been very good.

0:37:320:37:35

-Stephen pretty much shut that down cos he said it was too risque.

-But you're project manager.

0:37:350:37:40

-Omarosa, who should be fired, in your opinion?

-I'd have to say Tito.

0:37:420:37:49

But it was Stephen's idea to have Trace be, like, boring.

0:37:510:37:55

And I say that with all due respect, Trace, cos you would've been more exciting,

0:37:550:37:59

you wouldn't have excited me, but you would've excited some women, maybe.

0:37:590:38:03

-Omarosa was excited about that picture.

-I really was!

-Without the shirt?

-Yes, sir.

0:38:030:38:08

-How would you have felt doing it without the shirt?

-I was a little uncomfortable.

0:38:080:38:12

-I've been in this cave now...

-I wanted that picture also and I kept saying, "Let's do it".

0:38:120:38:17

-Omarosa, in my defence, did I say, "Let's do it"?

-You did and you put it in the layout.

0:38:170:38:22

-Why wasn't it done?

-Stephen was adamant against it.

0:38:220:38:24

He said, "I do not want it. We should play it safe. Let's be conservative."

0:38:240:38:29

-I'm not going to fight with Stephen.

-Would it have made any difference?

-Yes! This is a woman's magazine!

0:38:290:38:35

You know, Stephen, it might have made a difference. Honestly.

0:38:350:38:38

They had edge and they had beauty. You didn't have either.

0:38:380:38:41

And at least this way you would've had some edge.

0:38:410:38:44

Tito, I'm not going to ask you to do this, but if I did, who would you exonerate?

0:38:440:38:50

I won't ask you to, because you have four people.

0:38:510:38:55

Who would you send out, though, if I told you to do that?

0:38:550:39:00

Since the beginning of this show, I've always gone on about people who work the hardest.

0:39:030:39:07

-I'm going on that line.

-Who worked the hardest?

-Omarosa.

0:39:070:39:10

-She worked the hardest?

-Yes.

0:39:100:39:13

OK. I think it's so amazing that you said that Omarosa shouldn't be fired

0:39:130:39:18

and probably she shouldn't be, and actually, Trace came through for you unbelievably and I was surprised,

0:39:180:39:24

but he said they wouldn't use your ideas, et cetera.

0:39:240:39:27

That leaves you, Tito, and Stephen.

0:39:270:39:30

And Tito, as much as it pains me, I told you the project manager's neck was on the line.

0:39:320:39:40

So, Tito, you're fired. But I will tell you, you are really special.

0:39:400:39:45

-It's been an honour to work for you.

-I think you're so incredible that personally, out of my own account,

0:39:450:39:50

I'm going to give you 50,000 for St Jude's, OK? It's a terrific group. They do a great job.

0:39:500:39:56

But I want to watch you do things beyond the fighting

0:39:560:39:59

-because, boy, you have talent.

-Thank you.

-Get out of here.

0:39:590:40:03

That Tito is a special person.

0:40:110:40:14

He really is. And what you did was terrific.

0:40:140:40:17

You hear so much about fighters, and this is like a whole different thing

0:40:170:40:21

and yet he's the best there is. It's an amazing thing.

0:40:210:40:23

This is all my charity time to give back.

0:40:550:40:57

And St Jude Children's Research Hospital is what this was all about. And I had fun.

0:40:570:41:02

I wouldn't take back anything at all. The only regret is maybe I should have worked a little harder.

0:41:020:41:07

I met some great people on this show and it was nice to work with Mr Trump.

0:41:070:41:12

So, in the long run, watch me in the octagon kick some ass.

0:41:120:41:17

Subtitles by Red Bee Media Ltd

0:41:190:41:23

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0:41:230:41:27

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