The Money Shot The Celebrity Apprentice USA

-'Previously...'

-You'll be travelling to QVC in Pennsylvania.

'The task was to produce a live ten-minute segment.'

-If I saw that, I'd call immediately.

-'On Hydra, Marilu Henner took charge.'

-That, to me, was the must-have item.

-'While Lennox Lewis had trouble staying awake.'

Lennox had no sleep and he has worked out the best way to avoid getting fired

is to be unaccountable for anything.

-'Meanwhile...'

-Can I break the payments up over several months?

-'..Empresario's leader Stephen Baldwin made a crucial discovery.'

-We have Easy Pay.

-Really?

-'When Team Empresario went live...'

-Do your thing!

-'..host Trace Adkins was unflappable.'

-The lack of energy is almost confidence.

-'On Hydra...'

-This was such a must-have for me. I said, "I have to sell it!"

'..Marilu showed incredible passion.'

She's got great enthusiasm but she talks a lot.

-'In the boardroom...'

-You were very enthusiastic but sold less units for less money.

'..it was a victory for Team Empresario.'

I congratulate all of you and as you know, Stephen, you're going to get 20,000 additional for your charity.

-You're doing very well.

-'Leaving Hydra to face Mr Trump.'

-Who would you fire?

-Sleepy boy.

-'And Piers went after Lennox.'

-Lennox, when he's had sleep, is great

and when he hasn't, he doesn't contribute very much.

-'But it was Marilu's over-zealousness that got the best of her.'

-Let's put it this way...

Stop talking so much! That's why you lost. You talk too much.

And it hurts me to say this, but Marilu, you're fired.

-Did everybody see Piers sweating in there?

-Oh, no!

-Sleepy boy is back!

-Sleepy boy's back.

THEY LAUGH

Can you believe that? I did nothing. It was silly.

I didn't understand what they were talking about, I was sleepy.

Lennox may not like being called Sleepy Boy

but that's what I would rename him if he was fighting tomorrow.

-I can't believe you threw Lennox under the bus.

-Don't worry about it.

He was throwing you under the bus! Have you got some tyre marks on you? HE LAUGHS

Lennox spent the entire day trying to position himself in a way that he wouldn't get blamed.

And he does that well, but I'm on his case.

-I'm not apologising.

-No, I'm not saying apologise, I just can't believe you did that.

-Why?

-That was terrible.

-Leave it in the boardroom. This is our team.

-It's done. It's over.

-HE LAUGHS

Where you going? Aww!

Piers wants to win at all costs. It doesn't matter what he does. This is war for him.

He doesn't care. The main thing for him to do is win.

# Money, money, money, money

# Money

# Money, money, money, money

# Money

# Some people got to have it

# Yeah, yeah, yeah

# Some people really need it

# Listen to me, y'all

# Do things, do things, do things, bad things with it

# Dollar bills, y'all, come on

# That mean, oh, mean

# Mean green

# Almighty dollar

# Oh, that money

# Give me a nickel, brother, can you spare that?

# Money can drive some people out of their minds

# No good, no good, money

# Money, money, money, money

# Money

PHONE RINGS

-"Hello?"

-Is this Carol Baldwin?

"This is Carol Newcomb Martineau Baldwin."

Yeah. Do you know who this is?

"Stephen! The Flea!"

The Flea, right. That's my nickname.

Well, guess what, honey?

'I'm here for my mom and her organisation, The Carol Baldwin Breast Cancer Research Fund.'

She's a crusader for breast cancer. She's a survivor of 12 years.

'For me, this is personal, and that's why I'm taking it so seriously.'

Remember when you came to New York and I gave you a little something from The Donald?

-"Oh, yeah. I didn't send The Donald a thank you note, but I will."

-OK.

-Well, you might have to send him another one.

-"How come?"

-Cos I have a cheque in my hand again.

-"Oh, that's wonderful!"

We won another 20,000.

"That's awesome! Awesome!

"You helping and The Donald helping,

-"we will find something to stop breast cancer, we will."

-That's right. That's right, Mom.

Having the title as two-time victor as a project manager,

yes, it's cool, and if push comes to shove in the future

and I've got to wield that title here and there just to psyche some people out,

-oh, yeah, I'll throw that sucker if I have to.

-HE LAUGHS

"Tell The Donald I love him

"and thank him so much for helping me."

-I will, honey. Love you.

-"Love you."

-God bless.

Pretty good.

-Good morning.

-ALL: Morning.

We're standing in the lobby of Hearst Tower,

a wonderful, beautiful, brand-new building,

and it's going to be a landmark in New York City.

You are going to be doing something that is very, very interesting.

Dial Soap, a soap I happen to use, is doing an ad campaign.

The ad campaign is going to run in the pages of Redbook Magazine.

-We have our executive from Redbook.

-Stacy Morrison, editor of Redbook.

-And our executives from Dial.

-Scott Moffat, vice president, general manager.

-My name is Doug Waites, I'm the vice president of marketing.

-And the task?

Your objective for today is to create a four-page photo essay or photo layout

to promote our newest product, Dial Nourising Yogurt Bodywash.

It will be judged by the three of us based on three criteria.

Creativity, integration of the brand and overall message and content.

Each of you will be given a photographer and a full photo studio to complete your task.

The winning project manager will get 20,000 for his or her favourite charity.

Let's pick your project managers right now.

I caution you, project managers have a pretty good chance of being fired,

although, in this particular series, that hasn't happened much.

But project managers, you really are on the line. So I...

Empresario, who is going to be your project manager?

-I was just PM, like, a week ago.

-Hold on. Trace, you cool with Tito?

-If you want it.

-That's fine.

-I'll support you.

-I will, sir.

-Tito?

-Yes, sir.

-Wow! For Dial Soap?

-Yes.

-OK.

-Hydra, who's your project manager?

-Carol.

-Despite what I just...

-I feel it's best for me to step forward because I've been in this role a long time.

'Everything about my career makes this handcrafted for me as a PM manager.

'I've been on the cover of Redbook five times.

If I don't take this, I would expect to be fired for being a chicken.

I don't want to be ridiculed because there are no women left, OK?

Mr Trump, you know as well as anybody, you don't get fired if you win.

-You think you're going to win?

-Absolutely.

-OK.

George and Ivanka, they'll be my eyes and ears.

Good luck. It's going to be very interesting.

-In the end, someone from the losing team will be fired. Thank you.

-ALL: Thank you.

-Hi!

-Good to see you.

-Carol's the boss.

-Oh, you're the team leader?

-Yes, I am.

'I have found, in all of these tasks, you can make a mistake right off the bat

'and go off in a way different direction, so the meeting with the executive

is the most important meeting.

You're creating a photo-essay advertorial

that supports both of our core brand values.

What I'll be looking at is are you capturing who our Redbook reader is? Are you speaking to her?

-Have you changed demographics at all? It used to be an older demographic.

-The average age is 37.

-37.

How racy could we be before we cross a line with Dial?

I don't think we have a list of things that we won't do.

-But I think taste and good judgement are always important.

-Thank you very much.

'It was quite obvious what they wanted.'

We're talking about women in their 30s who've had lots of sex.

-You know about this stuff?

-Mm-hm.

-Could've been scripted for you.

-So I stepped forward.

-I think we keep it very simple.

-Yeah.

Very sexy, very beautiful.

-We need to tell a story.

-We need to tell a whole story with a woman

-and we should do well-rounded things in her life.

-So we have to think about family.

-Exactly.

So there's one page, maybe it's a baby's hand holding her hand.

Then the next page can be her in her bath tub. And then it's in the evening, her and her man.

Buying homes, having babies, getting married and having great sex with her husband.

-Every aspect of her life.

-I think it's four great moments in a woman's life.

-The last one has to be pure sex.

-Things are looking good.

Piers is letting people talk and interject and ask questions

and he's not rabbiting on. He doesn't have diarrhoea of the mouth.

-I think we're onto something here.

-We are, mate.

-I like it.

-Let's boogie.

-Hello. How are you?

-Hi. Stacy Morrison. Great to meet you.

-Pleasure to meet you.

-Pleasure.

This task was difficult because we weren't just catering to Dial,

we had to also appeal to the executives at Redbook,

think about their demographic and incorporate that into our ad.

For starters, the Dial brand is known for healthy skin,

it's trusted, it's an all-family brand,

-it is straightforward and honest.

-Redbook is 104 years old

and the thing that's very special and unique about Redbook, we have a very deep connection

-to the middle of the country and they love you.

-THEY LAUGH

Country Weekly may be the only magazine that uses more country artists on the cover than you do.

-Do you love us for that?

-I do.

-THEY LAUGH

-Except for the fact that you haven't called me yet.

-Not yet.

-You called that old, ugly Tim McGraw.

-THEY LAUGH

He's just kidding! He's just kidding.

The girl from Redbook really was articulate in our meeting about how the audience of women

that are Redbook love Trace Adkins.

-I think we're using you in the ad again, bro.

-No way!

Honky-tonky-donky-donk, bro! Just photos of you in a bath tub with your cowboy hat on

and chicks just squirting Dial Yogurt all over you.

-Wow! That's good!

-Just you with your guitar with your boots sticking out.

-THEY LAUGH

-He's turning red!

He's turning red!

STEPHEN LAUGHS

Trace is going to be a commercial star and a TV star

and a supermodel by the time this is all over. God bless him.

-Is it going to be a bubble bath?

-STEPHEN LAUGHS

-Honky-tonky-donky-donk!

-STEPHEN LAUGHS

-Hi, how you doing?

-How you doing?

-Carol Alt, nice to see you.

-Piers Morgan.

-This is our photographer.

The task was to do a four-page advertorial

that would incorporate Dial Yogurt Natural Bodywash and Redbook.

The target range is 20 to 50 with an emphasis on 37.

-Do you know how young the models are?

-Young 20s.

This is what I thought. They're too young. To me, it is absolutely obvious that we should use Carol

as the front woman for our images.

When Piers mentioned that he thought I should be the model, I was totally against it because Donald said,

"The project manager most likely will be fired." I didn't want modelling to interfere with my PMship.'

-What do you think?

-That puts many hats on my head.

-I know.

-How you doing?

-Omarosa. What's your name?

-Alex.

-Hi, Alex. Tito Ortiz.

-You're the photographer!

-I am! Hey!

The project manager is supposed to be Tito Ortiz

but Tito needs lots of help and guidance.

So, the concept I want you to come with is...

The concept is that we're going with a product that's good for you and healthy and natural

and we're going to set that in an environment of country and cowboy and cowgirl.

-Work for you, Trace?

-Yep.

-That works for me.

Yeah, thumbs up from Lady O.

Stephen is really driving this ship,

but the guys have won with all of these off-the-wall, bizarre, strange concepts.

So I'm going to let them continue to do what they usually do, which is win.

Here we go, guys. Everybody look to the camera.

Rotate yourself this way.

I have an innate understanding of how the camera sees things.

That's gorgeous, man! Let's see that last one. Look at that! Wow!

'And I've always been told I've got a great mindset for advertising.'

Beautiful. 'And I've had people say I could run a studio in Hollywood just cos of the way I think.'

-Trace, your thoughts?

-Daddy likey.

It's just not fair being on a team of all men!

Sing her a song!

Tito was letting me roll and do my thing cos, in the end, it was all an effort for the team.

Beautiful! I'm loving this!

I frickin' love it, dude! That's the shot!

We could put one of the girls into the tub

-and just shoot her from the back and see her reading papers in the tub.

-It should be you.

-You sure?

-Yes.

Carol was hesitant about being the model,

but the idea we'd use a very young model of 20

to appeal to the core audience of Redbook - ridiculous!

-Do you want to be in a position where we lose this...

-Because we didn't use a supermodel.

I just needed you to convince me. Cos when I get in the boardroom tomorrow

and they say, "Why did you step up for PM when there's only two women left?"

-I'm going to say, "I rose to the challenge."

-Exactly.

-You need to get made up.

-We need all our people in here.

-OK, crew's coming. All right.

It wants a little softness around the face but pretty much pulled back.

All the pressure in the world is on me as project manager in this

because this is my world, so if any mistakes are made, it's me.

It's absolutely me and I can't pass the buck.

Tito! She might have an idea. I don't know if it's a good one.

This is catering to 99.9 percent women.

-OK.

-So here's my idea.

What you have is Trace with his shirt off and the models, as well.

Just to have it and just play a bit.

Guys, can I see you all for just a moment?

This is the best job ever!

'I have tried really hard to keep the team focused on the fact that this is appealing to women.'

Women want to see hot men, they want to have this fantasy.

Trace, we need you.

You're going to be an awesome model right now. Take your shirt off.

You want me in this with these two dudes?

-Get the

-BLEEP

-out of here, man!

'I've got the tan of a vampire at this point.'

-I pretty much look like a cadaver right now and it's not going to look good naked.

-Whoo!

-Lord!

-You look good.

-Shut up!

-TITO LAUGHS

'This is for all you sophisticated ladies out there.'

Right on!

Whoo!

-Right there. Perfect.

-Hallelujah!

Perfect, bro.

# There's one thing you just can't avoid

# Ladies love country boys

-I love this!

-It's making the girls smile so we're doing something right. Getting all giddy for no reason.

-This is all for charity, Trace.

-Hallelujah!

-That's phenomenal!

-That's hot.

-So that was my creative contribution.

-There is it, look at that. We got it.

-Yeah, I think we got it.

-Way to go, boys!

-Trace, you little stud muffin!

-Whoa.

-SHE LAUGHS

-Hi, Ivanka.

-Hi! How's it going? So what are you all doing here?

-We went country.

-I can see that!

-Ooh!

-That I'm shocked by.

-That was just messing around.

'Empresario was doing the country theme.

'The visuals do look good.

'Trace is in the shot. Let's see how that plays with the Dial execs.'

-Good luck, guys. I look forward to seeing it come together.

-Thanks for coming by.

-Good to see you.

Enjoy. Bye. Good to see you.

-I believe we are done with the models.

-Yes, we are.

-Good job, everybody. Couldn't have done it without you.

-Thanks.

-Awesome. Thank you so much. Beautiful shots.

Does that baby look real life to you?

-Yeah.

-The back of the head looks great. Oh! Perfect!

-Yeah.

Lennox had the job of art director, as he likes to call it.

And Lennox has had a good night's sleep, so he's a bit perkier.

Slowly turn your lips around to the baby.

Oh, that's perfect! Yeah, like that!

-Beautiful.

-Yeah, that's it. That's the one I like.

He's changed dramatically and it's quite transparent.

He now believes that he's got within sniffing distance of victory

and so it's time to get into fight mode. And that's fine.

That's enough. Come and look at the shots.

-Look at that!

-Yeah. Beautiful.

-Yes, we did it.

-This is the kind of image, OK?

Hop in the bed, please.

-The guy's going to be coming from this angle.

-SHE LAUGHS

We pressed executives on how sexy we should get, and they were like, "Don't overdo it

"but a bit of suggestion that Redbook girls like to have sex,

-"not a problem at all."

-OK, let's work it.

-Nice! Ooh!

-Someone's getting into it!

-Yeah, baby!

-Are you sure I shouldn't be in this, Carol?

-Look at that picture! Oh, get that one!

-That's the money shot, baby!

We got the money shot ready!

There's only one word for that photo shoot - wow!

They've got Omarosa and we've got Carol Alt. Not a fair fight really, is it?

Go on, get in here. You just come in behind like you want to get some, too.

THEY LAUGH

-No.

-Lennox, I know what you're used to, mate.

LAUGHTER

I think the first image has to really be a wow.

-Let me just tell you something. That's wow.

-It's wow for you.

-It doesn't do jack for me and I'm the demographic.

-You don't think that's a beautiful woman?

She's all right, but I'm not getting the magazine to look at her. I want to see Trace with his shirt off.

'The shot of Trace with the two male models is the type of shot

that the Redbook reader wants to see.

Every woman in that room swooned as soon as he took his shirt off

and stepped up there to pose.

I think Trace being shirtless is awesome, I really do.

How often does Redbook like that type of an image in their magazine?

I'm just saying, I think it's a risk, and I'd rather play is safe.

Trying to lead Omarosa and Stephen is really hard.

She's kind of like a diva. Controlling, bossy and it's her way.

And Stephen is a verbal bully who is very overbearing.

But I have the last say cos I'm project manager.

The last call is mine.

Here's the four words that came out of the mouth of the Dial executive.

Clean, healthy, trusted, family.

Tito, if the other team goes wholesome and family

and they win, we were wrong.

-Good morning.

-ALL: Good morning.

We met you guys and we listened hard to your readership demographic of Redbook Magazine.

We thought long and hard about who we could get to front this.

You asked us to delight and surprise.

We believe you will be most delighted by our choice of front woman for Dial.

There she is, Mr Trump. Miss Carol Alt.

And I would argue that the celebrities, when they fit the brand perfectly, sell like a dream.

This is the first page of our four-page advertorial. We've come up with a slogan for you.

"Good for me, great for my skin."

Because it implies health which you're getting from the yogurt, which is the main point of it.

Why yogurt? It's a question you're going to ask.

You turn the page and find out.

Yogurt facts here. You've got to tell the reader what they're getting here.

That's the detail. There's Carol at the end of this busy day

lying in her luxurious bath, making her feel radiant and relaxed.

All this is great. It's touched every moment of her life,

but there's one she really wants it to touch.

-Her man. Because, ultimately, it's great...

-Is he biting her?

-It looks like he's biting her.

-He's just so entranced by the aroma

and the feel of her skin, that he could literally eat her.

In conclusion, we think if you put that in Redbook,

-you would have a fantastic response from Redbook readers to this.

-OK.

-Thank you.

-Thanks very much.

-Thank you. Good job.

OK, next, Empresario.

-Don't fight him. Do not fight him.

-THEY LAUGH

-Morning.

-OK, go ahead.

Women's lives are hectic. They have to find time to balance work and home.

How do you incorporate a beauty product that can help combat dehydration,

dry skin, itchy skin?

Women have to find ways to do this

and we've found a product that can help.

So we're going to go over our pitch of Dial yogurt-based...

-Bodywash.

-Bodywash.

With aloe vera. And, of course, we'll continue on.

One of the things we were trying to get across

was kind of a country...desert, erm...

Kind of a country-desert feeling to it, the reason why is, that's when the skin's the driest.

And then you can see, our model has beautiful, glowing skin.

Naturally beautiful skin has no boundaries.

And the boundaries you can see, from the horizon, it keeps going and going and going.

'I got a really hot shot of Trace, but it didn't make the cut.

'If we lose, the responsibility will fall on Tito.'

The project manager just completely did not deliver.

Of course, we used Trace. The reason why we used Trace,

cos the demographics that we did have were from ladies ranging from the age of 20... Excuse me, 30 to 59,

which most country folk ladies that will love Trace's, er... Kind of push the product.

We also wanted to be conscious that it was uniform to the Redbook Magazine

and not do something that was way too outside the box that wouldn't conform with Redbook.

So finally, the bodywash that you've been dreaming of.

Dial.

-It's the natural choice.

-It is the natural choice.

-Very good job.

-Nice job.

-Thank you. We enjoyed ourselves.

-Until next time, or we see it in the magazine.

-THEY LAUGH Thank you.

-Thanks.

-Thank you very much.

-How did you like Hydra?

-I felt that they had a message that was very warm

and was about a woman's whole life

-and those are certainly things that are very important to Redbook readers.

-Doug?

They did a very nice job of answering the question, "Why buy a bodywash with yogurt?"

I thought they integrated it in a manner that felt sensual but not over-the-top.

-I liked that.

-What didn't you like a Hydra?

I wasn't sure I loved the last image, the image in bed.

-The biting.

-Yeah, it was a little provocative,

attention-getting, but unnecessary.

So what did you think in terms of Empresario?

Better job? Not such a good job? Tell me, what did you think?

I thought the photographs for Empresario were beautiful.

It was a very highly-produced environment and it took me somewhere else.

I think they did a nice job of showing the contrast of why you have dry skin

and why this product can help address that.

They used as outdoor, dry setting as a metaphor for dry skin.

I didn't think that worked all that effectively.

I felt there wasn't really a consistent message.

-I didn't think the text worked together. It didn't have a consistent thread.

-All right.

But you liked both. Tell me, who did you like more?

-Tito, how did you think you did?

-I think we did very well.

I think we got our point across and we really sold Dial

the way that the United States wants to see Dial, the new yogurt product that they're selling.

You know the thing that surprised me? I've watched you fight many times

and you don't look nervous. You rip somebody apart and you don't look nervous.

But you looked very nervous at that presentation.

I just want to make sure that I represent Team Empresario the right way

-and you make me a little nervous cos I want to be perfect on everything I do in front of you.

-OK.

-Carol, how do you think you did?

-I am very confident we did very well.

-Why?

Because I think we hit the demographics that Redbook has

and that is obviously the demographics that Dial is looking for because they're in that magazine.

And I believe that we delivered a clean, fresh and sensational presentation.

-I warned you not to be project manager.

-Yes, but I would rather be fired by standing up to a challenge

-than running away from one.

-That's a good line of crap.

-Yeah, I like it.

-If it was crap, I wouldn't have stood up, but I did.

I was a little bit curious, the photo of the guy on your back biting you.

-Mm-hm.

-Or it looked like biting. Was that supposed to be biting?

-A playful bite.

-But was that supposed to be a biting picture?

-It was a playful bite.

You're spun over and he's standing on top... Tito's going crazy cos he gets bitten all the time.

THEY LAUGH Maybe at home.

It was... I was really surprised. Do you think that was good?

I think we pushed the envelope a bit, but it was interesting

and it definitely surprised them and delighted them.

-Have you seen each other's campaign?

-No.

-I'd like to show it. Ivanka, would you give them the campaigns?

Thank you.

These are the campaigns that your competing team did.

Study them, take your time. I'd like to know what you think.

Tito, you see what I'm talking about with that one picture?

We had a similar thing. We had Trace with his T-shirt off with two guys behind him holding bottles

-and we didn't want to take that step. We thought...

-Wait, does Trace look good with his T-shirt off?

-Yes.

-Actually, for his age...

-Hey! Hey, boy!

For a man to say that, I train all the time...

-Why didn't you do it?

-Because I think it was a little risque for that type of magazine.

-You think so?

-No. It was all about sex.

-You say he looks good without the T-shirt.

-Wonderful.

-Women will like that, and some men, OK?

There are some men out there that will like that, too. OK.

Piers, what do you think of the ad?

I think it's boring, amateurish and does not hit the right demographic.

-Other than that, you liked it?

-I love Trace, but I don't think I'd use him as...

-Compared to our guy...

-Why would you not use Trace? I could see using Trace.

He's had 23 hit singles. I'd say Trace is really good.

-Or you could've used Omarosa. What about her?

-I don't object to it...

-Do you think Omarosa would've been better than Trace?

-Only in a graveyard scene.

Mr Trump, the executive from Redbook even said the words in our meeting,

"Trace, you are perfect to our demographic. A lot of our people..."

-Is that why you did it?

-Well, it was a big part of it, sure.

Omarosa, what do you think of their ad?

-The biting is a bit edgy for me.

-It's not biting, it's nibbling.

-What do you think?

-I think it's great. But we wanted to do something creatively

-that was more original. We wanted to create something that was a little more interesting.

-More edgy.

But you're probably not more edgy because they do the biting picture.

-We were leaning...

-The biggest thing was telling the story.

-The photo-essay part.

Am I missing something? What is the story here, other than a woman lies in a bath and Trace sings a song?

-What's the story?

-Read the words.

-I can't read anything. It's tiny.

-I mean, from a purely professional point of view.

-Do you have your specs?

I was a newspaper editor for ten years. This would not pass first base.

-This is journalistic amateur hour.

-Where's your specs?

-Piers.

-I observe you professionally as amateurish.

-I can't read it.

-Put on your specs.

-Country something something.

-Put on your specs, mate.

-Unreadable, mate.

-STEPHEN LAUGHS

-OK. Trace, what did you think of their ad?

Well, Carol's a stunning woman.

-It's a great looking shot, right?

-Yeah, it is.

-I love the first shot. I'm not sure I like the rest of it too much.

-Yeah.

-You see, what I like doesn't matter

-Yes.

-Because it doesn't matter.

-I knew this was coming.

I sort of like theirs, I like yours. And she said, "Here it comes." What I like didn't matter.

But I can tell you that the executives thought that

the ad done by Piers and Carol and Lennox

was fantastic and therefore the winner is Hydra.

So, Carol, you were project manager. Your charity is going to get another 20,000.

-They're doing very well. Again, the charity?

-The Tony Alt Memorial Foundation Inc.

-And this time you didn't cry.

-I didn't cry.

-You really did a good job.

-Get the hell out of here.

-Thank you very much.

They really thought it was fantastic.

-Hydra!

-TRACE LAUGHS

I'm sure that makes you feel horrible.

This is the dream team. I know it. I can feel it. I never had any doubt we'd win today.

-This is the best performance we've had so far and there's three of us.

-Here we go, it's on.

Do you think a woman should've been project manager? This is a tough one.

You're a fighter. You make a lot of money physically fighting. We all fight.

I think you're 100 percent correct. When we first found out we were going to have the task, Omarosa said,

-"I'll do it".

-I wanted it.

-OK, it's good that you wanted to do that.

-Then when it came down to a decision, they pushed it on me.

-Pushed it on you?

You said, "Tito, you should be..." Did you not say that? Don't lie.

-I looked at you.

-This is television. Don't lie.

-Tito, I stepped up immediately and said I wanted this.

-You did not say, "You should do it"?

-I don't ever pass off my responsibility.

-Look me in the eye.

You tell me you did not say that.

-Tito, don't try to intimidate me.

-I'm not.

-I'm not one of your opponents.

-You said you would take it and when it came to...

-I said I wanted this.

-My charity is yet to win money.

-Excuse me.

But in the end, which is the only time that counts, did you push it on Tito?

-We went back and forth.

-Did you push it on Tito?

-I did surrender to his decision.

Don't you have the marketing background? I heard you say that.

-Absolutely. I said that.

-This was as much a marketing task as you could possibly have.

-Why didn't you step up and do it?

-We've learned in the past that the project manager gets bogged down

with all the other responsibilities that they have and they don't get to focus on the actual project.

But on a personal note, you can't really win money for your charity unless you are the project manager,

-other than the end result, which is the big one.

-She's toast.

I don't know how I'm going to cope. SHE LAUGHS

-How did you do previously as project manager?

-I'm zero and two

and I want to win, I want to be a PM.

I may have to leave the room. It may get too emotional for me.

Kick her out!

The first thing I did with Tito was to sit him down and help him understand

the background positioning for Redbook.

They have a mature audience. These are woman who've made it.

They have families, they want to learn about fashion, to travel, to learn about health issues.

It seems you were concentrating so much on Redbook when it's a Dial product.

-Why yogurt?

-There was no concept.

-Why wasn't there a concept?

Whose fault is it that there was no concept? That's a big statement, there's no concept.

-There's two people that I would focus on.

-Who?

-Tito and Stephen.

-Stephen was picking up the slack for Tito. He was technically the project manager.

-Is that good or bad?

-Bad.

-Stephen, what do you think of that?

-Mr Trump, I thought the team did its very best to work together.

-And looking at that ad, their ad was better. Do you agree?

-It was different.

-Don't you think it was better?

-We made a call conceptually. We were wrong.

-It doesn't matter.

-You called it wrong.

-We were wrong.

-Trace, you've been a quiet star

and you've done really well. If you were me, who would you fire?

I would have to say that I will stick up a little bit for Omarosa.

She made suggestions too, but nobody listened.

And I think, for that very reason, and I love the man to death,

but I would have to say Tito is responsible because he did let Stephen take charge of this.

-And did Stephen not do a good job?

-Stephen did...

What's beautiful about Stephen is, when he has a target, he focuses in on that

and you almost have to just break his concentration physically to get him to listen to you.

He's always been very overbearing but I'm not a person...

-Is he overbearing?

-Of course. Without a doubt.

He's a much different guy than I thought. He's a strong guy.

If he believes that Stephen Baldwin was overbearing, he's gone, he's dead, he's toast.

Omarosa, what were the ideas you had that weren't used?

One of my ideas was the male models that we used as a backdrop

-and with Trace with his shirt off and a guitar. I thought it was edgy, creative.

-Would've been more edgy.

-And the...

-Why wasn't that done, Tito? It could've been very good.

-Stephen pretty much shut that down cos he said it was too risque.

-But you're project manager.

-Omarosa, who should be fired, in your opinion?

-I'd have to say Tito.

But it was Stephen's idea to have Trace be, like, boring.

And I say that with all due respect, Trace, cos you would've been more exciting,

you wouldn't have excited me, but you would've excited some women, maybe.

-Omarosa was excited about that picture.

-I really was!

-Without the shirt?

-Yes, sir.

-How would you have felt doing it without the shirt?

-I was a little uncomfortable.

-I've been in this cave now...

-I wanted that picture also and I kept saying, "Let's do it".

-Omarosa, in my defence, did I say, "Let's do it"?

-You did and you put it in the layout.

-Why wasn't it done?

-Stephen was adamant against it.

He said, "I do not want it. We should play it safe. Let's be conservative."

-I'm not going to fight with Stephen.

-Would it have made any difference?

-Yes! This is a woman's magazine!

You know, Stephen, it might have made a difference. Honestly.

They had edge and they had beauty. You didn't have either.

And at least this way you would've had some edge.

Tito, I'm not going to ask you to do this, but if I did, who would you exonerate?

I won't ask you to, because you have four people.

Who would you send out, though, if I told you to do that?

Since the beginning of this show, I've always gone on about people who work the hardest.

-I'm going on that line.

-Who worked the hardest?

-Omarosa.

-She worked the hardest?

-Yes.

OK. I think it's so amazing that you said that Omarosa shouldn't be fired

and probably she shouldn't be, and actually, Trace came through for you unbelievably and I was surprised,

but he said they wouldn't use your ideas, et cetera.

That leaves you, Tito, and Stephen.

And Tito, as much as it pains me, I told you the project manager's neck was on the line.

So, Tito, you're fired. But I will tell you, you are really special.

-It's been an honour to work for you.

-I think you're so incredible that personally, out of my own account,

I'm going to give you 50,000 for St Jude's, OK? It's a terrific group. They do a great job.

But I want to watch you do things beyond the fighting

-because, boy, you have talent.

-Thank you.

-Get out of here.

That Tito is a special person.

He really is. And what you did was terrific.

You hear so much about fighters, and this is like a whole different thing

and yet he's the best there is. It's an amazing thing.

This is all my charity time to give back.

And St Jude Children's Research Hospital is what this was all about. And I had fun.

I wouldn't take back anything at all. The only regret is maybe I should have worked a little harder.

I met some great people on this show and it was nice to work with Mr Trump.

So, in the long run, watch me in the octagon kick some ass.

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