Ad Jingle Challenge The Celebrity Apprentice USA


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Previously, Mr Trump made a move and evened out the teams.

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KOTU, I'm going to give you a great new player.

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Jesse, get over there.

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And the new teams were given their task,

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to create a four-page advertorial for Right Guard

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featuring NBA star David Lee.

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That's hot!

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Melissa was full of ideas

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but was convinced that Annie and Brande were plotting against her.

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It's really clear that you two are conspiring to get rid of me

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and, like, completely ignoring me from every conversation.

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Every one of my opinions,

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I'm not even acknowledged in the conversations.

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If my team lose, the other two are going to gang up on me so fast

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it's going to make everybody's head spin.

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On KOTU, Jesse and Clint battled over creative control.

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I laid out one idea that was 100% original

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-but you're too

-BLEEP

-stupid to realise it.

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If somebody expects me to take 100% of their ideas,

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'then who's the baby?'

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But in the boardroom, Clint's ideas prevailed.

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The executives liked yours better.

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Facing Mr Trump, Melissa's fears about her teammates were realised.

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-Who would you fire?

-Brande has probably been a stronger player.

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I think that Melissa should be fired.

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And Mr Trump agreed.

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Melissa, you're fired.

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Furious with Annie and Brande, Melissa lost control.

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-They both turned on me like two little

-BLEEP

-pit vipers!

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Joan was quick to defend her daughter.

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-You are a piece of

-BLEEP

-and you are a stupid blonde.

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-I'm not coming back out, Mom.

-And Joan walked off the show.

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-Lying

-BLEEP

-whores.

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Wow.

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Well, tomorrow is going to be quite interesting.

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Yeah, it's going to be ugly tomorrow.

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'I have no idea what just happened.'

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OK, if I'm such a dumb blonde, Joan, why am I here

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and why did Melissa just leave? I think she's a dumb brunette.

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Is Joan coming back?

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I don't think she's coming back.

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-You don't think she's coming back? Really?

-No.

-Oh, come on, Jesse.

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-I just...my gut tells me.

-Really?

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'What am I going to do?'

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I mean, Joan Rivers can call me the craziest things she wants to.

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I mean, honestly, as I said before, I think she's kind of a crazy bitch!

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-Joan and Melissa make everything personal. It's never about business...

-Absolutely.

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They can't stand the fact that they didn't like you

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and they convinced me to go against you and I changed my mind.

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And, you know what? It's Melissa's job to save herself.

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-What are we supposed to do? "You're right. Melissa, you should stay,

-I

-should go home."

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Give me a freaking break!

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'I hope that Joan is coming back.'

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It would give me such pleasure

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and satisfaction to beat Joan in this game.

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'Let's see how this dumb blonde does against Joan Rivers.'

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Game on.

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MUSIC: For The Love Of Money By The O'Jays

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# Money, money, money, money

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# Money

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# Money, money, money, money

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# Money

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# Some people got to have it

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# Yeah

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# Some people really need it

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# Listen to me y'all

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# Do things, do things, do things Bad things with it

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# Dollar bills y'all

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# For that lean, mean

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# Mean green

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# Almighty dollar

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# You know that money

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# Give me a nickel, brother Can you spare a dime?

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# Money can drive some people out of their minds

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# No good, no good

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# Money

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# Money, money, money, money

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# Money. #

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'The charity I'm playing for'

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is International Rett Syndrome Foundation

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and Rett syndrome is a disease that killed my niece.

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PHONE RINGING

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Y'ello?

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-My'ello!

-My'ello?

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-'Is Kevin Black there?'

-Clint! What are you doing?

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'I was on the phone right outside the door'

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so that he couldn't hear me talking to him.

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Can you tell me anything about what's going on up there?

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Well, I can tell you that Donald Trump is putting us through our paces.

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It's, er...

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Oh, my Saigon!

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KEVIN LAUGHS

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CLINT LAUGHS

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I'm not believing this!

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-Good to see you!

-It's great, ain't it?

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I've been, er, I've been missing family.

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He was truly surprised and happy to see me.

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'It was a great feeling.'

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It was a great feeling, I hadn't seen him for a couple of months.

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I was project manager on a task

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and the executives really liked ours and we won.

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So I didn't get fired, which is the good news

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but the really good news is, is that...

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I got a cheque here

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for International Rett Syndrome Foundation for 20,000.

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KEVIN LAUGHS

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This is going to go a long, long way.

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'When Kevin's daughter was about a year and a half or two years old'

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she was diagnosed with Rett syndrome.

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Courtney, who died at 16,

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unable to care for herself in any way for her entire life,

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unable to communicate.

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'To see him working so hard to try and help other families'

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so they don't have to go through that, it's inspiring.

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This is 20,000 that will eventually,

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hopefully in my lifetime...

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..find a cure for Rett.

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-I'll be danged!

-Here you go.

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I love you and don't want anybody to go through what you went through.

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And that's just a step in that direction.

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'When we walked in for the task delivery, Joan wasn't there,'

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so we were wondering what's going to happen.

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-Hello.

-Morning.

-How are you?

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'I don't think Joan's going to come back, I really don't.'

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I don't see it. You know, I think she's pissed.

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Good morning.

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ALL: Good morning.

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-Everything good? Jesse?

-I'm good.

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LIFT RINGS

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My taxi was late.

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Joan, how are you?

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-Fine.

-You're a pro and it's great that you came.

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My team should not suffer because of something that is personal.

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And that's exactly... I came back and I came back to win.

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That's not easy. If somebody does something to these two, believe me,

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they have a problem. So it's really great, Joan.

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'I wasn't surprised Joan came back this morning.'

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-Joan is completely full of

-BLEEP

-in every single thing she does.

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'Please, it's Joan Rivers.'

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There's a reason she got fired from the TV Guide Channel - cos she's a complete bitch.

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OK, today you are working with one of my favourite brands,

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Chicken Of The Sea.

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In fact, Chicken Of The Sea International

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is one of the largest seafood companies anywhere in the world.

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You're going to be working with John and Mike,

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two executives from Chicken Of The Sea.

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Fellas, tell them what you want.

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I know you know our famous jingle,

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"Ask any mermaid you happen to see

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"What's the best tuna? Chicken Of The Sea,"

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which was introduced over 50 years ago.

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Well, today you will be creating a new, original jingle

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for Chicken Of The Sea.

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We look over and here's Clint Black, a Grammy award winner.

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'How are we going to compete with that?!'

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Holy S-R-A-P! We...

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-BRANDE LAUGHS

-I mean...

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C-R-A-P!

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-Cos I was going to say

-BLEEP

-and spell out

-BLEEP

-and

-BLEEP!

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You will write new lyrics and a new tune.

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However, you must include lyrics from our original jingle.

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In addition, you will create a 30-second radio commercial for Chicken Of The Sea.

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Tomorrow you will present both your jingle and your radio commercial to us.

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Don and Ivanka will be my eyes and ears.

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-Now, pick a project manager.

-Can we have Clint?

-Yeah! Like...

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-I wanted to ask you, do you think...

-It's what he does!

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..being that this is a jingle, do you think you have an advantage?

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I think I can be...probably the most helpful I've been, on this task.

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Plus, you have three against two. Who is your project manager, Annie?

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Well, she was just project manager last week.

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-So you're going to be project manager?

-Yeah.

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Clint, who is your project manager?

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I think it should be, truly, you.

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And you and I can work on the commercial.

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Jesse, what do you think?

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You're not a fan of Clint,

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do you want him to be project manager again?

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-I like Clint now.

-So you'd like him as the project manager?

-Yes.

-OK.

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I knew that Clint could do a TERRIFIC jingle

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and I knew that I could do a funny radio spot for him.

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So I thought, "This is great!"

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The winning project manager

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will be getting 20,000 for his or her charity.

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The losing team, unfortunately,

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will meet me in the boardroom where someone will be fired.

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Good luck.

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Let's get to it. Get on your computer!

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Where's our...

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'We both are upset'

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cos this is, actually, a real do-or-die task for me and Brande

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'and we're talking about creating music'

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and neither Brande nor I is musically inclined

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in any way, shape or form.

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"Canned, pouched and frozen seafood is an almost perfect food.

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"It's an inexpensive and easy to prepare source

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"of important omega three."

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We thought, "We're going to the boardroom.

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'"One of us is going home."'

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-"Twice a week for better health, take the pledge."

-"Take the pledge."

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Right, I'm feeling better now.

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'We started researching the brand and tried to get ourselves together'

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cos we had the first meeting with the executives.

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Would you say that this is a brand

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that is being mainly purchased by women, men?

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Women, honestly, are the largest decision makers

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around Chicken Of The Sea and they tend to be families.

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Can you give me three keywords

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that you would use to describe your product?

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Natural, healthy, convenient.

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Thank you, guys, for coming.

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'After the meeting with the executives, I at least felt like'

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there was one piece of the puzzle that I knew we could do

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and we could do really well, which was the 30-second spot.

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It's like it's a conversation between moms who are, like,

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you know... AND I wonder if, depending on what it is,

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if we can lay a track, like we're having a conversation at a soccer game.

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-It's just the jingle part. Holy

-BLEEP.

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If you were to lay out bullet points for your brand messaging,

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what it would be.

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I know health, is there anything else in there that...?

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-Convenience.

-Convenience.

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We know that you did start using humour,

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is that a direction that you have stayed with up to this point?

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'I'm a Clint fan.'

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Clearly he brings a different skill set that the other team doesn't have.

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'I could really see the creative juices come from him.'

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If we could communicate both the health message,

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the convenience message and the fun message at the same time,

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-I think that that makes a lot of sense.

-All right.

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Thank you very much. We're, er, I hope we're up for the challenge!

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'Clint and I, somehow, have got to pull it together'

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in our relationship and I think we've pushed it to the limit.

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Have a good day.

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'Now we've got to figure out a way to work together.'

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I think create a jingle that's like...

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# There ain't no ocean close to Nashville! #

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No!

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THEY LAUGH

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Outside of that, what other directions could we go?

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'With Clint as project manager the second time it's going to be'

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a lot of Clint, especially when it comes to the music,

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and I know, already, the commercial is not going to be funny

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'and that will be a bone of contention and I will lose it.'

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Let's get over and get to work and then we'll, er,

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it'll be fun to be in the studio with musicians.

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After we met with the execs, we headed straight over to the studio.

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-Oh, God, how are we going to do this?

-I don't

-BLEEP

-no, dude.

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I mean, I can't hum a tune.

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My parents and my husband are laughing right now.

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No, you have no idea. My mom used to tell me to stop singing.

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-Oh, yeah, my dad would be like, "The dogs are howling now!"

-Oh, God!

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Get your earplugs ready, folks! You're going to need them!

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# What's the best tuna?

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# Chicken Of The Sea

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# Chicken Of The Sea

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# Give them the tuna you trust

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# Feed them the tuna you trust...faithfully. #

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If my musical ability is described as slim,

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Brande's would be described as none.

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# Chicken Of The Sea. #

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Oh, my God.

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# What's the best tuna?

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# What's the best tuna? #

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Oh, my God, you really are bad!

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BRANDE LAUGHS

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-This is so

-BLEEP

-up!

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-This is

-BLEEP

-up that you and I are trying to write a tune!

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Hey, I think that we were on a roll there!

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BRANDE HUMS

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Stop, please! Seriously.

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You're killing me, you got to stop for a sec cos I can't even think!

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I'm the project manager, I'm banning you for a moment from singing.

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BRANDE LAUGHS

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It sucks then tone deaf, it's really not fair, to be honest.

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What about, "For the ones you love"?

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And then how do we rhyme it?

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"Why don't you smell my rubber glove?"

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BRANDE LAUGHS

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BOTH SINGING: # Ask Any mermaid you happen to see...

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# What's the best tuna?

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# Chicken Of The Sea. #

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THEY LAUGH

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'The interesting thing is that the van ride over really helped me'

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because I was like, "Look, this is so absurd

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"that we're tasked with doing this

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"that we just have to try to have fun."

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If we win this...

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'Oh, Lord was looking down upon us!'

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-One and two and three.

-Do you want me to hand you guitars?

-Yes.

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I'll grab them from back there.

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When I found out more our war room was a recording studio

0:15:190:15:22

it was a moment of joy.

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No loft, no culinary school

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a studio!

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SIGHS SOFTLY

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It's like my second home.

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Do a little market research.

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Then we got to the studio and divided the labour pretty quickly.

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-Tuna facts stuff.

-What do we have to put in the commercial?

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Jesse and I wrote out things we think should go in the commercial.

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Clint started doing music immediately.

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Armed with some notes, I started work on what I call a bubble sheet,

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which is where I start writing down all the words

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that relate to the brand messaging and branching out from there.

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CLINT HUMS

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I started with an idea

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of setting up each line with the word "naturally".

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It seemed that part of their message was that there are so many things

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about their food product that were great

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and great for you, naturally.

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# Easy and delicious

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# Ask any mermaid you happen to see

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# What's the best tuna

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# Chicken Of The Sea. #

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It's great.

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Great! Clint walked in with just his guitar, sat down

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and sang the jingle to us and it was a magical moment!

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That's catchy too, man.

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-It's catchy, catchy.

-Well, we have a jingle.

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Now all we need is a band.

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-Promise you won't laugh.

-I can't promise that.

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"The kids want it fast, you want it fresh,

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"feed them the tuna that's the best.

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"For the healthy choice at home or on the go, reach for the one you know.

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"Ask any mermaid you happen to see, 'What's the best tuna?' Chicken Of The Sea."

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-Why would I laugh at that?

-I don't know.

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SINGS TUNELESSLY # The kids want it fast

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# You want it fresh

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# Feed them the tuna that's the best. #

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Our task today is to create a jingle but we also have to come up with

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a 30-second commercial for Chicken Of The Sea.

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"I need help, Sue. I'm at my wits end.

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"I know you feed your family so healthy

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"but we always seem to eat on the go, so convenience wins."

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-It's good, it's good.

-56 seconds.

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What? Are you serious?

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It was a lot of information to put in a 30-second commercial.

0:18:250:18:27

-38 seconds.

-OK. We're getting there. We started cutting out

0:18:270:18:30

extra words and the messages we felt weren't important.

0:18:300:18:34

-"Chicken Of The Sea - the healthy choice at home or on the go."

-13 seconds.

0:18:340:18:38

We're so close!

0:18:380:18:39

# So close, yet so far away! #

0:18:390:18:46

Somebody's pushing in there.

0:19:010:19:03

I think, Cyrus, it might be you doing a little push.

0:19:030:19:06

Do you think it should be a little peppier?

0:19:060:19:09

If it's a jingle?

0:19:090:19:11

Um...

0:19:110:19:12

For radio, which I come out of, you need zippier things.

0:19:120:19:17

I think we should do, maybe, slow, medium, fast...

0:19:170:19:20

-You have to tell him, because he's getting very locked in now.

-OK.

0:19:200:19:25

Doing the original track or whatever.

0:19:250:19:28

I think Joan is using me as her liaison to Clint.

0:19:280:19:32

Clint's a little bit narcissistic

0:19:320:19:35

and Joan's the geriatric comedienne.

0:19:350:19:38

They found a spot where they can be to get along...

0:19:380:19:41

-One more time, guys.

-Hey, Clint, you want to try one

0:19:410:19:44

a little bit faster, that we have both?

0:19:440:19:48

Yeah, we'll just pick up the tempo a little bit, so we have a choice.

0:19:480:19:52

# Ask any mermaid you happen to see

0:19:520:19:56

# What's the best tuna

0:19:560:19:59

# Chicken Of The Sea. #

0:19:590:20:04

It's great!

0:20:040:20:06

For me, the lazier feels more comfortable and a little more pleasant and fun to sing to.

0:20:060:20:12

This one, it just feels like it's hurrying along, but you know,

0:20:120:20:16

we've got both versions, so...

0:20:160:20:18

As I'm learning, I think I've evolved

0:20:180:20:21

and gotten better at making

0:20:210:20:22

the team feel like I am listening,

0:20:220:20:25

but as project manager, you're empowered

0:20:250:20:30

with the right to accept or reject

0:20:300:20:33

whatever they come up with.

0:20:330:20:35

-< You like the faster tempo?

-No, the slower one.

0:20:350:20:38

It just had a more relaxed vibe. >

0:20:380:20:40

-Hi!

-How are you?

-We're doing the best we can.

0:20:440:20:47

You know, they've got Clint, but we're not despairing.

0:20:470:20:52

What can Clint do different? What can he come up with you guys can't?

0:20:520:20:56

One of the strengths of Athena has been that, even when projects fail,

0:20:560:21:00

we understood the brand better.

0:21:000:21:02

I'm a mom trying to feed my kids healthy food, but we're always on the go.

0:21:020:21:05

Give them Chicken Of The Sea, it's really easy and convenient.

0:21:050:21:09

The problem that we feel, is in the end, they're looking for a jingle.

0:21:090:21:13

Our fear is that, because Clint Black is singing it, you know,

0:21:130:21:17

-that would sway anybody.

-I wish you guys luck. I look forward to seeing it.

0:21:170:21:20

They feel at a disadvantage, but they're working well.

0:21:200:21:23

Spirits are relatively up, so we'll see how they work

0:21:230:21:27

-with musicians who hopefully aren't tone deaf.

-One question.

0:21:270:21:30

Do you want to see me in a mermaid outfit tomorrow?

0:21:300:21:32

Nothing would make me happier than seeing you in a mermaid outfit.

0:21:320:21:36

As skimpy as possible!

0:21:360:21:38

# What's the best tuna

0:21:380:21:41

# Chicken Of The Sea. #

0:21:410:21:45

Cluck-cluck-cluck-cluck!

0:21:450:21:47

Splash!

0:21:470:21:48

HE LAUGHS

0:21:480:21:51

How about that?

0:21:510:21:53

# Chicken Of The Sea. #

0:21:530:21:56

Cluck-cluck-cluck-cluck!

0:21:560:21:59

Splash!

0:21:590:22:02

What do you think?

0:22:020:22:03

-Doesn't do it for me!

-Sorry!

0:22:030:22:07

# Chicken Of The Sea. #

0:22:070:22:11

Cluck-cluck-cluck-cluck!

0:22:110:22:13

Splash!

0:22:130:22:15

Cluck-cluck, splash was funny and cute.

0:22:150:22:20

Ultimately, I thought it was a risk we didn't need to take.

0:22:200:22:23

There was no way to know how these executives would respond to

0:22:230:22:28

a cartoon of their image.

0:22:280:22:31

-Hi, how are you?

-You're like, at home!

-Hello, hello.

-Hi!

0:22:310:22:36

# Chicken Of The Sea. #

0:22:360:22:41

-Sounds good.

-You like it?

-Nice voice.

0:22:430:22:45

Make you want to go eat some tuna?

0:22:450:22:47

The one thing I would say, it sounds beautiful,

0:22:470:22:51

but it sounds a little bit more classic, if you will.

0:22:510:22:54

A little bit more old-fashioned. Is that something they wanted...

0:22:540:22:57

They want something contemporary.

0:22:570:23:00

You know, I think it will ultimately come down to Clint listening.

0:23:000:23:05

Did he listen to the executives? This has consistently been a problem for him.

0:23:050:23:09

Did he listen to what they were looking for, vis-a-vis direction?

0:23:090:23:12

The idea that I had, was to go with something lazy and sing-songy.

0:23:120:23:17

-You know, after you hear it, it's stuck in your head.

-Yeah.

0:23:170:23:22

Chicken Of The Sea is a natural choice, full of protein, low in fat,

0:23:280:23:33

and high in Omega-3

0:23:330:23:34

-Let's go.

-We've got to get these two mics set up.

0:23:340:23:37

Annie and I wrote a commercial and we're starting to work on that, now.

0:23:370:23:41

That part really is not the hard part, we hope.

0:23:410:23:45

-We hope it sounds good.

-Ready? We'll tape this. Rolling.

0:23:450:23:48

Laurie, I'm having a real hard time finding real fresh foods that are fast.

0:23:480:23:52

We're eating on the go, convenience wins.

0:23:520:23:54

Carla, don't sacrifice healthy for convenient. Have both

0:23:540:23:57

-with Chicken Of The Sea.

-Joey loves tuna.

-Most kids do.

0:23:570:24:00

I trust Brande to do her thing, whatever I need her to do, I know she's going to do.

0:24:000:24:05

I want to try to give her ownership of that 30-second spot.

0:24:050:24:08

-Let's just try to say it faster, again. Since we've time, can we do that over?

-Yeah.

0:24:080:24:14

She tends not to be a creative force on the team.

0:24:140:24:17

I'm going to pull her into being a little more creative, cos I need her to be.

0:24:170:24:21

-Where are we in time?

-34 seconds.

0:24:210:24:23

-Could you guys run in quick and give me a speedy one?

-Sure.

-Rolling.

0:24:230:24:28

Laurie, I'm having a hard time finding fresh foods that are fast. We're always eating on the go.

0:24:280:24:33

Don't sacrifice healthy for convenient, have both - Chicken Of The Sea.

0:24:330:24:36

I knew you'd have the answer.

0:24:360:24:38

Perfect!

0:24:380:24:40

So, got to work on the ad copy now.

0:24:430:24:46

Fresh-tasting tuna cuts, ready to eat.

0:24:460:24:49

Chicken Of The Sea, the delicious way to add Omega-3s to any diet.

0:24:490:24:54

What if we played on that funny thing and did a thing like a guy who goes,

0:24:540:24:57

(VOICEOVER MAN STYLE) "Did you know..."

0:24:570:25:00

blah blah blah?

0:25:000:25:01

Did you know? Blah, blah, blah.

0:25:010:25:06

You know, and kind of create some funny voice.

0:25:060:25:08

-So he sends the big voice and then gives the fact.

-Yeah, poser voice.

0:25:080:25:13

It's time, once again, to play, Did You Know?

0:25:130:25:16

Did you know?

0:25:160:25:17

Chicken Of The Sea Tuna swims so fast it's naturally 99% fat free!

0:25:170:25:22

Did you know?

0:25:220:25:23

It's penny wise and dollar smart.

0:25:230:25:25

Good for your thighs and good for your heart.

0:25:250:25:28

We have two voice-over people that showed up.

0:25:280:25:31

Tanya was really good, animated, but the dude, great distinctive voice

0:25:310:25:36

but just totally subdued for this type of thing.

0:25:360:25:39

Let's you and I try just to see how it works.

0:25:390:25:42

It's that time once again to play, Did You Know?

0:25:420:25:44

Did you know?

0:25:440:25:45

Chicken Of The Sea Tuna swims so fast it's naturally 99% fat free!

0:25:450:25:49

Did you know?

0:25:490:25:51

Chicken Of The Sea Tuna can reduce the risk of heart disease by as much as 44%. Sure!

0:25:510:25:55

I didn't know that!

0:25:550:25:56

It's also penny wise and dollar smart.

0:25:560:25:58

Good for your thighs and good for your heart.

0:25:580:26:01

OK, now you guys try.

0:26:010:26:04

There's got to be energy and resonance.

0:26:040:26:07

It's time once again to play, Did You know?

0:26:070:26:10

Did you know?!

0:26:100:26:12

Chicken Of The Sea Tuna swims so fast it's naturally 99% fat free.

0:26:120:26:16

Did you know?!

0:26:160:26:18

Chicken Of The Sea Tuna can reduce the risk of heart disease by as much as 44%.

0:26:180:26:23

Did you know?!

0:26:230:26:25

Let me come talk to you for one second.

0:26:250:26:28

I think we're better.

0:26:280:26:30

Did you know that I think we could do it?

0:26:300:26:32

I think we should. I think we should be courteous.

0:26:320:26:35

They've come down. Let's do one take with them and say, "Got it.

0:26:350:26:39

"Thank you." Let them go home. Let's not waste time.

0:26:390:26:43

Then let's get in there and we'll get something very good going.

0:26:430:26:47

-Did you know we were going to be better?

-Yes.

0:26:470:26:50

Yes.

0:26:510:26:52

# Mums, they want it fresh

0:26:580:27:00

# Kids, they want it fast

0:27:000:27:02

# Chicken Of The Sea...

0:27:020:27:06

# Chicken Of The Sea...

0:27:060:27:07

# Chicken Of The Sea... #

0:27:080:27:10

'We've got the content for the radio spike down,

0:27:100:27:12

and now I've got to do the hard part.

0:27:120:27:14

I've got to try to write this jingle.

0:27:140:27:17

I feel better because we have part of the task done,

0:27:170:27:20

but overwhelmed would be the word I'd use to say the least.

0:27:200:27:23

Why didn't you come to me with what you were thinking?

0:27:230:27:27

# Da-da-da-da-da

0:27:270:27:29

# Da-da-da-da-da

0:27:290:27:31

# Moms, they want it fresh

0:27:310:27:33

# Kids, they want it fast... #

0:27:330:27:35

You see, I want that to go up.

0:27:350:27:36

# Moms, they want it fresh... #

0:27:360:27:38

-Fast, yeah. I want fast to be different.

-OK.

0:27:380:27:42

# Chicken Of The Sea...

0:27:420:27:45

# Chicken Of The Sea

0:27:450:27:47

# A name that you can trust

0:27:470:27:49

# Chicken Of The... #

0:27:490:27:51

I don't want this "trust" to go down. Can you sing it where it goes up?

0:27:510:27:54

# Chicken Of The Sea

0:27:540:27:56

# Is the name you can trust. #

0:27:560:27:57

Trust!

0:27:570:27:59

Trust!

0:27:590:28:00

# Chicken Of The Sea

0:28:000:28:01

# Is the tuna that you know

0:28:010:28:05

# For a healthy choice at home. #

0:28:060:28:09

I normally feel like I can do anything.

0:28:110:28:14

I'll have that initial moment of crisis but then I know I can do it.

0:28:140:28:18

And I couldn't get that, I couldn't get that feeling

0:28:180:28:20

of I'm going to be able to do this and it's all right.

0:28:200:28:23

I don't want to fail for anybody. I don't want to fail for myself. I don't want to fail Brande, either.

0:28:230:28:28

I was crossing my fingers that the music would come together and wasn't embarrassing.

0:28:280:28:32

# Chicken Of The Sea

0:28:320:28:34

# Chicken Of The Sea

0:28:340:28:36

# Ask any mermaid... #

0:28:360:28:38

# Chicken Of The Sea... #

0:28:430:28:46

Just a couple of things, watch your timing with each other.

0:28:480:28:52

We were a little off over here.

0:28:520:28:54

There are two equal parts in this.

0:28:540:28:57

One is the song and one is the commercial.

0:28:570:29:02

I think we should be able to lay down the commercial now.

0:29:020:29:05

-OK.

-Enough.

-As soon as he's ready.

0:29:050:29:08

-Let's stop that for a second and give us 15 minutes of the commercial.

-OK.

0:29:080:29:12

-We told 'em.

-I find this insane that we're not doing the commercial.

0:29:120:29:15

Clint's only going to do what Clint wants to do.

0:29:150:29:18

I think you should explain it, this is two parts.

0:29:180:29:21

-This is not one part.

-He's fully aware of that.

0:29:210:29:23

Till Clint gets in, are you done?

0:29:230:29:25

Cos we need 15 minutes in there.

0:29:250:29:27

Till Clint gets in? Let's go and do it while we're waiting for Clint to get in.

0:29:270:29:32

OK. Enough. Hands off.

0:29:320:29:34

Clint, we have to try the other commercial, too.

0:29:360:29:39

Yes, keep the chords as strummed.

0:29:390:29:41

Clint is very music orientated,

0:29:430:29:45

so he would like to do the music first.

0:29:450:29:49

I am very sleep orientated.

0:29:490:29:51

-For me to wait until you do all the music.

-I know.

-To do the commercial, at the end.

0:29:510:29:55

I would rather do the commercial at the beginning and then the music.

0:29:550:29:59

OK, let's do that. Let's do that. And we're rolling...

0:29:590:30:02

Ladies and gentlemen, it's that time, once again, for, Did You Know?

0:30:020:30:06

Did you know?

0:30:060:30:08

That Chicken Of The Sea tuna swims so fast it's naturally 99% fat free.

0:30:080:30:13

Did you know?

0:30:130:30:15

That Chicken Of The Sea tuna can reduce the risk of heart disease by as much as 44%.

0:30:150:30:19

I did not know that.

0:30:190:30:20

It's penny wise and dollar smart.

0:30:200:30:23

Good for your thighs and great for your heart.

0:30:230:30:25

We got it.

0:30:250:30:27

-OK.

-Let's go ahead and get started setting up the mix.

0:30:280:30:32

-It's clever.

-Yes.

0:30:320:30:35

I think we've got a lot of energy in the commercial which, by the way, we did in two takes.

0:30:350:30:39

Did you know?

0:30:390:30:41

# Ask any mermaid you happen... #

0:30:430:30:47

-Right, I got it now.

-# What's the best tuna?

0:30:470:30:49

# Chicken Of The Sea. #

0:30:490:30:51

-Can we have the whole thing?

-Yes.

0:30:510:30:53

-Brace yourself.

-All right.

-We'll sing the whole thing through. Ready?

0:30:530:30:56

One, two, three, four...

0:30:560:30:58

# Moms, they want it fresh

0:30:580:31:01

# Kids, they want it fast

0:31:010:31:02

# Chicken Of The Sea is the name you can trust. #

0:31:020:31:07

I know that I was doubting us, Annie was doubting us

0:31:070:31:11

and then, all of a sudden, things started clicking.

0:31:110:31:14

# Chicken Of The Sea

0:31:140:31:15

# Is the tuna that you know

0:31:150:31:17

# For a healthy choice anywhere at home or on the go. #

0:31:170:31:21

As I started listening to it, I was, "Oh, my gosh, this is catchy."

0:31:210:31:25

Then I saw the other people in the room being like...

0:31:250:31:28

You know...

0:31:280:31:30

Like it's catchy, it's contagious.

0:31:300:31:31

# What's the best tuna?

0:31:310:31:34

# Chicken Of The Sea. #

0:31:340:31:35

-Oh, my God, that's so beautiful.

-Yeah.

0:31:350:31:38

I was like, "Wait, it's not terrible, it doesn't suck."

0:31:380:31:42

I've written a song. I wrote a song today.

0:31:420:31:44

No matter what happens tomorrow, I wrote an amazing jingle.

0:31:440:31:47

I can't believe I managed to do that.

0:31:470:31:49

I just want to say this rocks.

0:31:490:31:51

-This

-BLEEP

-rocks!

0:31:510:31:53

I mean, I'm just saying, Clint can't do that much better than this.

0:31:530:31:56

Clint Black might beat me because he's Clint Black.

0:31:560:31:59

But if we win, that will be one of the high points of my life.

0:31:590:32:04

Honestly...

0:32:040:32:06

-BLEEP

-love the song.

0:32:060:32:08

I hate to say it, but I do.

0:32:080:32:10

I wrote a kick-ass jingle. I did a good job.

0:32:100:32:12

I'm so excited about this morning.

0:32:190:32:22

I really am. I don't care whether we win or lose.

0:32:220:32:25

-It's going to be great.

-It's going to be fantastic.

0:32:250:32:27

It's the morning of the presentation.

0:32:270:32:30

Annie and I know nothing about music, but yet,

0:32:300:32:34

we pulled out this awesome jingle

0:32:340:32:36

but we're going up against Clint Black,

0:32:360:32:38

a Grammy Award winner.

0:32:380:32:40

But at least we know we did a great job with what we had.

0:32:400:32:43

# Ask any mermaid you happen to see

0:32:430:32:47

# What's the best tuna? Chicken Of The Sea. #

0:32:470:32:51

-Thank you, Maddie, awesome.

-You're hired.

0:32:510:32:55

Thank you, hello, good morning.

0:32:590:33:01

# Ask any mermaid you happen to see

0:33:010:33:06

# What's the best tuna?

0:33:060:33:09

# Chicken Of The Sea. #

0:33:090:33:14

Splash...

0:33:140:33:15

You need a button.

0:33:170:33:19

I don't think he wanted it to step on his song.

0:33:190:33:22

You made it with a joke.

0:33:220:33:24

What if I walked past like a sign girl?

0:33:240:33:27

Clint...

0:33:280:33:30

Is there anywhere to set that?

0:33:310:33:34

What about... Just like...

0:33:340:33:37

Let's talk about that after rehearsal.

0:33:370:33:39

This will be part of rehearsal.

0:33:390:33:41

-OK.

-You know what I'm saying?

0:33:410:33:43

-Yeah, you don't have to rehearse that.

-OK.

0:33:430:33:45

Up to you... Up to you. Just trying to make it funny.

0:33:450:33:48

Another idea rejected.

0:33:500:33:52

Can you imagine if he'd have been the first club owner I went to,

0:33:520:33:55

I'd still be working Wal-Mart.

0:33:550:33:57

Clint should not question the comedy.

0:33:570:34:00

Use what people have.

0:34:000:34:02

If I have a car, I'd give it to Jesse.

0:34:020:34:04

Just let me show you, take a look.

0:34:040:34:07

You're all wound up, right.

0:34:070:34:09

Cluck, cluck...

0:34:130:34:14

Splash!

0:34:140:34:16

Don't love it.

0:34:160:34:18

Don't do it, you're project manager.

0:34:180:34:20

-The idea was more appealing with you walking by with it.

-Fine.

0:34:200:34:23

-In silence...

-I'll walk by in silence.

0:34:230:34:27

No, but I mean, down here.

0:34:270:34:29

Oh, walk down there, absolutely!

0:34:290:34:31

You're just allowed to walk across but not allowed to say anything.

0:34:310:34:35

I'm now doing it the way Helen Keller would have done it.

0:34:350:34:38

You could have the world's number one icon of comedy doing something funny.

0:34:380:34:43

If you choose not to have the world's number one, also in London,

0:34:430:34:46

icon of comedy, doing anything funny, that's fine! I don't mind.

0:34:460:34:50

I think there has to be some reining in of anyone on a task

0:34:500:34:54

who is trying to push the envelope.

0:34:540:34:57

I listened to all of Joan's ideas but I didn't use all of them.

0:34:570:35:02

I think that's what a project manager has to do.

0:35:020:35:05

-If you just...

-Fine, OK, I will walk past and not look at them.

0:35:050:35:10

-Can I say, "cluck, cluck, cluck"?

-Don't say, "cluck, cluck, cluck". I just don't want to detract...

0:35:100:35:14

-I think we've got a strong...

-I swear I will not say "cluck".

0:35:140:35:18

Hello!

0:35:260:35:27

-Hello.

-Hi.

-I'm in such a good mood because our jingle is so quirky.

0:35:270:35:31

The jingle you're about to hear, you're going to hear messages

0:35:310:35:34

of trust, freshness, health and convenience.

0:35:340:35:38

The brand, Chicken Of The Sea, is at once nostalgic

0:35:380:35:41

and contemporary, and we tried to reflect that in the music

0:35:410:35:44

that accompanies the lyrics. Now, the other thing you'll hear and see

0:35:440:35:48

in a moment is that we have a woman singing the jingle.

0:35:480:35:51

We did this pointedly, because over 80% of your consumer base is women.

0:35:510:35:55

So, I'm so excited, I have to tell you, without further ado,

0:35:550:35:58

I'm going to bring out Mattie, and she's going to perform the jingle for you.

0:35:580:36:02

# Moms, they want it fresh

0:36:050:36:07

# Kids, they want it fast

0:36:070:36:09

# Chicken Of The Sea is a name you can't trust

0:36:090:36:14

# Chicken Of The Sea is the tuna that you know

0:36:140:36:16

# For a healthy choice anywhere at home and on the go

0:36:160:36:21

# Ask any mermaid you happen to see

0:36:210:36:25

# What's the best tuna? Chicken Of The Sea. #

0:36:250:36:29

Thank you, Mattie.

0:36:310:36:33

OK, now we're going to move on to our 30-second spot

0:36:330:36:36

and we're going to overhear a conversation that two moms are having on a playground.

0:36:360:36:40

Here's our 30-second spot.

0:36:400:36:41

'I'm having a hard time finding fresh foods that are fast.

0:36:410:36:44

'We always eat on the go, so convenience wins.

0:36:440:36:46

'Carla, don't sacrifice healthy for convenient, you can have both

0:36:460:36:50

'with Chicken Of The Sea.'

0:36:500:36:51

The presentation went great. It was very simple and to the point.

0:36:510:36:55

We didn't have bells and whistles.

0:36:550:36:57

We just wanted to get the point across.

0:36:570:36:59

Because we think it's so catchy and contagious,

0:36:590:37:01

I'm going to walk off the stage to the sound of our own tune.

0:37:010:37:04

Thank you. Thank you.

0:37:040:37:07

It was really hard for me yesterday,

0:37:080:37:10

to have had so many self doubts

0:37:100:37:12

and to produce something so catchy.

0:37:120:37:14

If we lose, it takes the edge off, because I can walk away

0:37:140:37:19

from this competition knowing that I did something incredible.

0:37:190:37:22

# Chicken Of The Sea. #

0:37:220:37:25

Good morning.

0:37:320:37:34

On behalf of Team KOTU, Clint Black has a word from our sponsors.

0:37:340:37:38

# Naturally healthy and nutritious

0:37:470:37:52

# Naturally easy and delicious

0:37:520:37:56

# Ask any mermaid you happen to see

0:37:560:38:01

# What's the best tuna?

0:38:010:38:03

# Chicken Of The Sea. #

0:38:040:38:08

Now, here's Joan Rivers and Jesse James with Chicken Of The Sea.

0:38:110:38:14

'It's time once again to play Did You Know?

0:38:140:38:17

'Did you know...

0:38:170:38:18

'That Chicken Of The Sea tuna swims so fast it's naturally 99% fat free?'

0:38:180:38:23

I felt confident.

0:38:230:38:25

I feel like it's a strong jingle and that the spot is strong.

0:38:250:38:28

I know how good it feels to win money for my charity.

0:38:280:38:32

I want it again.

0:38:320:38:33

Thank you very much.

0:38:330:38:35

Good job. Good job.

0:38:390:38:42

-Good job.

-Good! It sounded great!

0:38:450:38:49

'I think we have a very good shot,'

0:38:490:38:51

because I think Clint is so strong musically in what he does.

0:38:510:38:54

I think it would be really amazing if the girls win. They may win.

0:38:540:38:58

Annie can do everything, you know.

0:38:580:39:00

Your task should've been walk on water.

0:39:000:39:03

So, Clint, you had a big advantage. How do you think you did?

0:39:260:39:30

Win or lose, it was my favourite task. Had a great time.

0:39:300:39:34

Do you think you did well?

0:39:340:39:36

I think so, it's hard to know what the executives will like,

0:39:360:39:40

-but I feel proud.

-Which was better - your commercial or your jingle?

0:39:400:39:43

The radio spot, we sort of took a chance on some brash comedy style

0:39:430:39:49

of mixing the messaging with just some outrageous voice-over style,

0:39:490:39:56

and if that's a type of humour that the executives would love,

0:39:560:40:00

then I would say that the spot and the jingle are on equal ground.

0:40:000:40:05

-Joan, how do you feel about that?

-I thought it was incredible.

0:40:050:40:09

You really did?

0:40:090:40:10

To go in with nothing and come out with something - astonishing.

0:40:100:40:15

That's very good. That's very good.

0:40:150:40:17

Annie, do you think you're at a big disadvantage knowing that

0:40:170:40:21

-you're competing against Clint?

-Honestly, we sat here,

0:40:210:40:24

and I've never written a lyric.

0:40:240:40:26

I've never written a piece of music.

0:40:260:40:28

We determined that I was the least tone deaf of the two of us

0:40:280:40:31

and in the face of abject despair at having to create

0:40:310:40:34

a song against Clint Black, the two of us just found our heart.

0:40:340:40:38

-Together.

-Together,

0:40:380:40:40

and decided that it was OK and we were just going to attack it.

0:40:400:40:44

It's tough. The jingle was half of the task.

0:40:440:40:47

How did you do in the radio commercial?

0:40:470:40:50

That was the first thing we did, and I think we really got that one down.

0:40:500:40:53

I think we understood what the brand wanted and we hit their messages really well.

0:40:530:40:59

We did that first to try to get our confidence up, to tell you the truth.

0:40:590:41:03

-Which was better?

-I think the jingle.

0:41:030:41:07

You think the jingle? Wow.

0:41:070:41:09

-I'd like to hear your jingle.

-Oh, yay! Can we sing along with it?

0:41:090:41:13

-Yeah. Sing along.

-Annie really likes her jingle.

-Sing along with it.

0:41:130:41:16

Go ahead, I'd like to hear your jingle.

0:41:160:41:18

# Moms, they want it fresh

0:41:180:41:21

# Kids, they want it fast

0:41:210:41:23

# Chicken Of The Sea is the name you can trust

0:41:230:41:27

# Chicken Of The Sea is the tuna that you know

0:41:270:41:31

# For a healthy choice anywhere at home or on the go

0:41:310:41:35

# Ask any mermaid you happen to see

0:41:350:41:39

# What's the best tuna? Chicken Of The Sea. #

0:41:390:41:44

That's pretty good.

0:41:440:41:45

'I'm having a hard time finding fresh foods that are fast.

0:41:450:41:49

-'We always eat on the go.

-Don't sacrifice healthy for convenient.

0:41:490:41:53

'You can have both with Chicken Of The Sea.

0:41:530:41:56

'Chicken Of The Sea is full of protein, low in fat and high in Omega-3s.

0:41:560:42:00

'What about when we're on the go?

0:42:000:42:02

'Chicken Of The Sea has lunch solutions,

0:42:020:42:04

'tuna cups and salmon cups that are ready to eat anywhere.'

0:42:040:42:08

# Ask any mermaid you happen to see

0:42:080:42:10

# What's the best tuna? Chicken Of The Sea. #

0:42:100:42:14

-That's pretty good.

-It's adorable. It's absolutely adorable.

0:42:160:42:20

What did you think of their jingle, Clint?

0:42:200:42:23

Very musical, and I'm not surprised. Very lyrical.

0:42:230:42:26

And I happen to believe that everyone has music in them.

0:42:260:42:30

You can find that rare gem of a person who really has none,

0:42:300:42:35

but I think that it's something that she found once she started a process.

0:42:350:42:39

The way she was moving. I think you DO have an ability at music.

0:42:390:42:42

I can see, Brande, you probably don't.

0:42:420:42:44

You don't have a lot of good rhythm.

0:42:440:42:46

-And you DID have good rhythm, Annie.

-Thank you!

0:42:460:42:50

I think you DO have an ability at music. Jesse, what do you think?

0:42:500:42:53

-It's not bad.

-Not bad. You like yours better?

-I think so.

0:42:530:42:58

-Joan, what do you think?

-I think their jingle's adorable,

0:42:580:43:02

but ours is very different.

0:43:020:43:04

The commercial - I don't like straight commercials.

0:43:040:43:07

This commercial gives you all your product information, absolutely.

0:43:070:43:11

Do you like that as much as, let's say, Clint's jingle?

0:43:110:43:15

-I'm still humming OUR jingle.

-OK. That's good. I'd like to hear it.

0:43:150:43:20

# Naturally healthy and nutritious

0:43:210:43:25

# Naturally easy and delicious

0:43:250:43:29

# Ask any mermaid you happen to see

0:43:290:43:33

# What's the best tuna?

0:43:330:43:37

# Chicken Of The Sea. #

0:43:380:43:42

It's good.

0:43:460:43:48

'It's time once again to play Did You Know? Did you know...

0:43:480:43:51

'That Chicken Of The Sea tuna swims so fast,

0:43:510:43:54

'it's naturally 99% fat free?

0:43:540:43:56

-'Did you know...

-That's it's low sodium

0:43:560:43:58

'and a natural source of healthy heart super-oil Omega-3?

0:43:580:44:01

-'Did you know...

-Tuna can reduce the risk of heart disease by 44%?

0:44:010:44:04

-'I didn't know that!

-It's penny wise and dollar smart,

0:44:040:44:08

'good for your thighs and great for your heart.'

0:44:080:44:10

# What's the best tuna? Chicken Of The Sea. #

0:44:100:44:17

-Wow. Annie, what do you think?

-He's Clint Black. That's what we were talking about!

0:44:180:44:22

Do you think yours is as good or better?

0:44:220:44:24

-I think ours is really different.

-Do you think it's better?

-No. It's Clint Black.

0:44:240:44:28

-What are you talking about?

-What do you think?

0:44:280:44:31

-Um, I think theirs is very, very good.

-It's so different.

0:44:330:44:37

It depends on what the brand wants.

0:44:370:44:40

Well, Don, let me ask you, what did the executives think of Athena?

0:44:400:44:43

Well, the pros, they thought the jingle hit all the criteria.

0:44:430:44:47

They thought the jingle was catchy

0:44:470:44:49

and the radio spot was creative.

0:44:490:44:51

They like the moms talking about how tuna is fast, fresh and convenient.

0:44:510:44:55

The negative was that it was mentioned in cups, but it wasn't said that it was in pouches.

0:44:550:45:00

-They put tuna fish in a pouch?

-Yeah, a Ziploc bag.

-I don't like that idea.

0:45:000:45:04

I like it right out of the can.

0:45:040:45:06

It's easier, because you don't have the thing and the oil.

0:45:060:45:10

-It's packed without the oil.

-It's exactly the same, but...

0:45:100:45:13

More convenient.

0:45:130:45:16

-No can-opener needed.

-Well, that's true. That's true.

0:45:160:45:19

Ivanka, in terms of KOTU, what were the pros and cons?

0:45:190:45:23

Well, they actually said they thought

0:45:230:45:25

the performance of the jingle was terrific.

0:45:250:45:27

I don't think anyone's surprised by that.

0:45:270:45:29

They liked the focus on naturalness and health,

0:45:290:45:33

and they also loved the comedy in Joan's commercial.

0:45:330:45:36

So I think that was a good decision that you all came to.

0:45:360:45:39

The negatives were that they didn't think that everyone necessarily

0:45:390:45:43

loved country music and it was definitely geared in that direction,

0:45:430:45:47

and that they wish there had been a little bit more focus

0:45:470:45:51

on the convenience, which was what they were trying to highlight.

0:45:510:45:54

-All fair.

-All fair. So let's get down to it.

0:45:540:46:00

-Are you ready?

-Yeah.

0:46:000:46:03

You know what the pros and the cons were.

0:46:040:46:07

We're not going to go through a long scenario.

0:46:070:46:09

The fact is that the executives really liked the job

0:46:110:46:16

-that Annie and Brande did.

-No!

0:46:160:46:18

And they respected Clint.

0:46:190:46:21

They were very concerned about the country aspect,

0:46:210:46:25

because they have such a large group of people. They loved the song.

0:46:250:46:28

They loved your voice and performance, but they thought it was limited.

0:46:280:46:32

-You understand.

-It's fair. It's fair.

0:46:320:46:35

Look at these two. They don't believe it.

0:46:350:46:37

-They loved the job, Annie, that you did and that Brande did.

-Thank you.

0:46:370:46:42

So, congratulations very much. As you know,

0:46:420:46:44

-you will get 20,000 for your charity.

-Yes!

0:46:440:46:47

For Refugees International. Thank you so much.

0:46:470:46:51

-Look at you, with the tears!

-No, it was just really hard for us

0:46:510:46:55

yesterday morning to hear the task, and just to feel like

0:46:550:46:58

there was no way we could ever climb that mountain against Clint.

0:46:580:47:02

I'm sorry.

0:47:020:47:04

-OK.

-I just can't believe we won.

0:47:040:47:07

OK. Congratulations. Go ahead.

0:47:070:47:10

-Have a good time.

-Good job, guys.

0:47:100:47:13

ANNIE SOBS

0:47:170:47:20

Oh, my God.

0:47:200:47:21

You've all done great, but sadly, somebody of the three will be fired.

0:47:260:47:30

-I thought...

-Holy

-BLEEP.

0:47:420:47:44

When I heard it was country, I though we had a chance.

0:47:440:47:47

When I heard it was country... I just cried in front of Donald Trump.

0:47:470:47:51

Holy crap. I just beat Clint Black

0:47:510:47:54

in a songwriting contest!

0:47:540:47:57

I'm so beside myself.

0:47:570:47:58

I wrote a song that they liked better for them

0:47:580:48:01

than Clint Black, and they loved our commercial.

0:48:010:48:04

I'm the winningest project manager.

0:48:040:48:07

I was never brought back into the boardroom,

0:48:070:48:09

and I've raised 30% of the money in a 16-man game,

0:48:090:48:12

so if I don't get into the final, it's because I pissed off Mr Trump

0:48:120:48:15

without knowing it, cos it seems to me that I'm supposed to be there.

0:48:150:48:19

Wow!

0:48:190:48:20

I was shocked.

0:48:210:48:23

I was like, "Wait a minute, I'm in the final four!"

0:48:230:48:27

I'm just so happy.

0:48:270:48:29

Oh, my God. Oh, my God, we did it.

0:48:290:48:31

As much as Joan Rivers called me a dumb blonde the other night,

0:48:310:48:34

I'm not a dumb blonde.

0:48:340:48:37

I don't envy them right now at all.

0:48:370:48:40

-Clint, a little bit of an upset.

-Quite an upset!

0:48:400:48:45

-The fact is you did very well. You really did. I loved it.

-Thanks.

0:48:450:48:49

I'm not sure I didn't like it more, but it has nothing to do with me.

0:48:490:48:53

These executives chose the others.

0:48:530:48:55

I have to say that I did like it more,

0:48:550:48:58

so I was a bit surprised to hear that you guys had lost,

0:48:580:49:01

but I guess it goes to listening to the executives and the message.

0:49:010:49:06

They mentioned the brand name three times in their jingle,

0:49:060:49:09

whereas you had only mentioned it once.

0:49:090:49:11

And it was a little zippier. It was a little zippier.

0:49:110:49:15

-They had a lot of snap, Joan.

-Yes.

0:49:150:49:17

It was... But I will say, people would sing his

0:49:170:49:23

but couldn't sing the other one,

0:49:230:49:25

and I think a jingle should be the one you're humming in the bath tub

0:49:250:49:28

and that's the one you're humming...

0:49:280:49:31

That's not true. People have been singing it all day, Joan.

0:49:310:49:35

-Why do you think you lost, Jesse?

-Er...

0:49:350:49:38

I think because although we worked together, all three of us,

0:49:380:49:42

we managed to put our differences aside and not fight,

0:49:420:49:46

it still wasn't a total creative working environment.

0:49:460:49:50

You know, this was Clint's show, and we're not in any position

0:49:500:49:54

to argue with him, because he is so acclaimed as a country star.

0:49:540:49:58

I agree with that.

0:49:580:49:59

-But Joan and I definitely had some opinions on some stuff.

-Did Clint listen to your ideas?

0:49:590:50:06

A little bit.

0:50:080:50:09

We got Clint to record, you know, a couple of faster versions.

0:50:110:50:16

I don't know 100 per cent that we actually ended up with those.

0:50:160:50:19

It sounds like the slower version to me.

0:50:190:50:21

If you sped it up, could you have gotten more of the things in there or not?

0:50:210:50:25

If you went with a little bit catchier, a little faster, could you have crammed more into the jingle?

0:50:250:50:30

Joan, your radio spot didn't talk about convenience. Why is that?

0:50:340:50:38

What I wanted to do, I wanted to do a funny spot, they remember funny,

0:50:380:50:42

and unfortunately, we couldn't make it funny enough.

0:50:420:50:46

It needed a punch line so desperately.

0:50:460:50:48

-We just didn't get to do the punch line.

-You thought you were being restrained?

-Yes.

0:50:480:50:52

-Did you have a punch line?

-Yeah.

-What is your punch line?

0:50:520:50:56

At one point, at the end of the jingle, I wanted to sing the end of the jingle really beautifully.

0:50:560:51:02

# What's the best tuna? Chicken Of The Sea...#

0:51:020:51:07

Cluck--luck-cluck cluck! Splash!

0:51:070:51:10

-That's terrible.

-People will laugh!

-That is bad. That is not funny.

0:51:110:51:15

-Not funny at all.

-It's about as funny as Hitler.

0:51:150:51:20

This was really a creative choice.

0:51:200:51:23

It was putting an image on a product that we were not certain the executives were comfortable with.

0:51:230:51:29

So it was risky to me.

0:51:290:51:30

That was not a criticism. Interestingly. They thought it was funny,

0:51:300:51:33

and they commented on how they liked the humour.

0:51:330:51:37

Had you gone a step further, that may have been distracting. Whatever you did, you did right.

0:51:370:51:41

Whoever made that decision to go that direction, that is something they responded to positively.

0:51:410:51:46

Joan, if you were me, who would you fire? Who would you fire, Joan? Tell me.

0:51:460:51:50

I can't stand this. I cannot stand this.

0:51:540:51:58

-Go ahead. It won't hurt my feelings.

-I can't!

-It won't hurt my feelings.

0:52:000:52:04

-It would have to be the project manager.

-That's right.

0:52:040:52:07

It would have to be Clint.

0:52:070:52:09

It's interesting, because Joan wanted to have a little more snap in your song.

0:52:130:52:18

In your jingle. And ultimately, maybe that is one of the reasons you didn't win.

0:52:180:52:25

Clint, you are a great talent, and you do have a great voice.

0:52:270:52:31

I loved your jingle, I thought it was great.

0:52:310:52:34

But you have lost before, Clint. And you really called it.

0:52:340:52:38

It has to be the project manager in this case, so Clint, you are fired.

0:52:380:52:41

-Good luck. Thank you.

-Thanks for everything.

-Thank you.

-Thank you, guys.

0:52:410:52:47

-Thanks, Clint.

-Thank you, guys.

0:52:470:52:50

-That has got to be so hard.

-He just got beat by a poker player. Who has never sung anything in her life.

0:52:550:53:02

Go ahead. Thank you.

0:53:040:53:05

It would have been a very funny commercial.

0:53:100:53:12

-That was great, guys.

-It was good to meet you.

-You, too.

0:53:230:53:26

'When I seen who won I knew I was going.'

0:53:300:53:32

I really, sincerely was grateful for having been here

0:53:320:53:36

and gone through this craziness.

0:53:360:53:38

Stop being mean to people!

0:53:380:53:40

Come heckle me.

0:53:410:53:43

I learned a lot about myself and my people skills,

0:53:440:53:47

and I learned that life is too short to be around people that you don't enjoy.

0:53:470:53:53

I don't have time for anything that isn't good for me.

0:53:530:53:56

Joan's going to come in our room. Maybe she won't.

0:54:000:54:03

It was his total decision. It had to be him.

0:54:030:54:07

-I know it's hard.

-Hi.

-Hi.

0:54:170:54:21

Joan and Jessie walked in and now is the time we want to be,

0:54:230:54:26

like, "Final four, yay!"

0:54:260:54:28

And Joan is like this.

0:54:280:54:30

She is standing over by the chair, pointedly.

0:54:300:54:34

She wouldn't look at me and Brande or speak to us.

0:54:340:54:36

Good job. You guys pulled it out of your ass on that one.

0:54:360:54:40

I don't know how I wrote that jingle. I couldn't repeat it in a million years, I don't think.

0:54:400:54:47

Any team Annie is on is spelled

0:54:470:54:48

T-I-I-I-I-I-I-e-a-m.

0:54:480:54:55

-Poor Clint. He took so much abuse.

-Did you really become friends with him?

0:54:580:55:02

-It's easier to be friends than fight the whole time.

-That's true.

0:55:020:55:07

-That is very true.

-Isn't that right?

0:55:070:55:10

'I am not allowing myself to get sidetracked.'

0:55:100:55:14

I am here for my charity and to play the game.

0:55:140:55:18

Will I ever socialise with some of them again? Never.

0:55:180:55:23

It's just me and you bitches!

0:55:230:55:24

Really interestingly, when Joan left the room,

0:55:260:55:29

the room became jovial.

0:55:290:55:32

-Do you guys want to play checkers or something?

-Let's do it.

0:55:320:55:35

I haven't seen Jessie in, like, three tasks or something.

0:55:350:55:38

All of a sudden, we are all happy. It was like there was a cancer in the room that walked out

0:55:400:55:44

and we all felt better.

0:55:440:55:46

I am so proud of myself.

0:55:460:55:49

-Hello.

-Can you all come back to the boardroom now?

-OK.

0:55:560:56:01

Mr Trump wants to see us back in the boardroom, guys.

0:56:010:56:04

Congratulations. You are the final four. Not easy.

0:56:280:56:32

But it is not over yet. Because tonight I will fire two more people.

0:56:320:56:37

You are going to be interviewed by Piers Morgan.

0:56:370:56:41

He is tough, he is smart, he is somewhat vicious.

0:56:410:56:45

I was criticised last year when I picked him as the winner,

0:56:450:56:48

but two weeks later everyone said I did the right thing.

0:56:480:56:51

He was a great player.

0:56:510:56:52

He will be recommended to me who the final two should be.

0:56:520:56:57

I will very, very strongly rely on him.

0:56:570:57:00

-I'll see you in a little while. Go.

-Thank you.

0:57:000:57:04

Congratulations, everybody. It is an amazing accomplishment.

0:57:170:57:22

It was very difficult sitting there, knowing that

0:57:240:57:27

out of the four,

0:57:270:57:29

only two were going to be picked.

0:57:290:57:31

I had no idea who he would like or wouldn't like.

0:57:310:57:35

Brande, Piers is ready to see you.

0:57:420:57:44

I have to be first! See you guys later!

0:57:460:57:50

'There is a lot at stake with these interviews.'

0:57:500:57:53

Donald really respect what Piers has to say.

0:57:530:57:57

-The pressure is on and we're freaking out.

-Good luck, baby.

-Thank you!

0:57:570:58:02

-Brande, how are you?

-Hello there!

0:58:020:58:06

-So, what d'you think of the folks?

-It was very interesting.

0:58:160:58:19

I didn't know most of them. I have met Joan once.

0:58:190:58:22

-It's an interesting group. Smart but interesting.

-Smart, some underdogs and obvious stars.

0:58:220:58:27

But I know better than most people that

0:58:270:58:29

when you get to this stage of your competition,

0:58:290:58:32

you are not quite sure who is going to step to the plate and who is going to crash off it.

0:58:320:58:38

Brande, how has it been going?

0:58:380:58:42

It's been quite interesting and exhausting.

0:58:420:58:46

It has been a great experience overall.

0:58:460:58:48

The allegations against you I was picking up on are that you are not the smartest tool in the box.

0:58:480:58:55

Um...I didn't think that that's what was being said.

0:58:570:59:02

That is pretty insulting.

0:59:020:59:03

Joan had said that she thought Annie had said that. Annie denies it.

0:59:030:59:08

Joan, in the first few tasks, has said that I am extremely bright

0:59:080:59:13

and that I was the star in the challenges.

0:59:130:59:15

-Do you think you're right?

-I know I'm bright.

0:59:150:59:19

Everyone likes you. No-one liked me and I won.

0:59:210:59:26

Do you think being Ms Nice Guy can win you the whole thing?

0:59:270:59:31

-Not at all. That is just me as a person. I am just a nice person.

-Do you feel, in funny way,

0:59:310:59:36

that if you win it would be a great two fingers up

0:59:360:59:40

to everyone who thinks that people who come from your background...

0:59:400:59:44

Absolutely.

0:59:440:59:46

You are here to fight the dumb blonde tag once and for all.

0:59:460:59:50

I am here to fight for my kids,

0:59:500:59:52

but it would be a nice added bonus to be able to do that as well.

0:59:520:59:57

How are you going to make yourself unexpendable?

0:59:571:00:00

When push comes to shove, I defend myself

1:00:001:00:02

and I will do that to the end and I will do whatever it takes to win.

1:00:021:00:06

-What about Brande, beautiful Brande?

-I don't think she's smart enough.

1:00:061:00:11

I think it would demean your show if she made the final

1:00:111:00:13

because I don't think she's up to that.

1:00:131:00:15

-OK. What do you think of Joan?

-Joan's complicated.

1:00:151:00:19

I think she is a very smart lady.

1:00:191:00:21

I think, for her age, she's shown remarkable stamina.

1:00:211:00:24

'I know how tough this show is to do.'

1:00:241:00:26

-Kiss?

-Yes, yes. Very English.

1:00:261:00:29

Joan, I have been a massive fan of yours for a long time

1:00:301:00:33

so I'm fascinated by the way you've played this game.

1:00:331:00:37

I've had so much fun because there's nothing better than

1:00:371:00:41

to get a task and to have to do it, and do it fast.

1:00:411:00:43

Things I would say about you, from what I know of you,

1:00:431:00:46

you're a survivor. You are someone who has never given up, and yet,

1:00:461:00:50

having said that, I am hearing from your fellow competitors.

1:00:501:00:55

They think you're a quitter. You're annoyed at the way your daughter's been treated. Are you a quitter?

1:00:551:01:00

Yeah, I'm a real quitter(!) That's why at 75,

1:01:001:01:03

I have two books, a Broadway show...

1:01:031:01:05

When I asked you about Melissa, and she gets chucked under a bus

1:01:051:01:10

-by her colleagues, unfairly, in your view...

-I have great principles.

1:01:101:01:14

But it's the business game. In business, people are ruthless, tough, scheming.

1:01:141:01:18

Sometimes people go out because Donald Trump doesn't like them.

1:01:181:01:21

-It's his call.

-I guess it is.

-Who are you to be the second arbiter?

1:01:211:01:25

-It's down to him, isn't it?

-I still have my principles.

1:01:251:01:28

-But they only apply to your daughter?

-It's family first.

1:01:281:01:32

We were a very small family. They were all killed by the Nazis.

1:01:321:01:38

It's Melissa and me against the world.

1:01:381:01:40

Is your main problem with Annie the fact that you think

1:01:401:01:43

-she's better than you?

-Oh, no. My real problem with Annie is she is very manipulative.

1:01:431:01:48

She's a poker player. They look at you in a face that says, "Queen of spades,"

1:01:481:01:52

and they have the ace of clubs.

1:01:521:01:54

-I know.

-That's what they do.

-I'm learning that about her.

1:01:541:01:56

She IS a poker player. That is all she is.

1:01:561:01:59

-She's the best poker player in the world.

-Absolutely.

1:01:591:02:03

-And she's playing you like a viola.

-She's sucking you in.

1:02:031:02:06

-She's not sucking me in. You called her Hitler!

-She is...

1:02:061:02:11

She is a mean, vicious, divide and conquer person.

1:02:111:02:14

-Hitler was the worst tyrant of the 20th century.

-Just listen to her.

1:02:141:02:17

-Everything is, "I did this..."

-I understand but...

1:02:171:02:20

-I don't deal that way.

-Do you not regret calling her Adolf Hitler?

1:02:201:02:24

Yes, I do. Because she doesn't have a moustache.

1:02:241:02:28

HE LAUGHS

1:02:281:02:29

I should have called her Eva Braun.

1:02:291:02:32

You're so right.

1:02:331:02:35

If it came to a final, hypothetically, between you

1:02:351:02:38

and Annie, you would presumably leave no stone unturned to beat her?

1:02:381:02:42

I will kill to win.

1:02:421:02:44

You tell me, I don't know, "Go roll a ball uphill,"

1:02:441:02:49

I will roll that damn ball if I have no arms and no legs,

1:02:491:02:53

if I'm pushing it with my head. I will roll it with my tongue if I have to.

1:02:531:02:56

You don't like Joan too much?

1:02:561:02:58

I don't dislike her.

1:02:581:03:00

I thought the attack on Annie was extraordinary for its venom.

1:03:001:03:04

To call anybody worse than Adolf Hitler.

1:03:041:03:07

I thought that was unnecessary and way over the top and it is all coming back

1:03:071:03:11

to that relationship between mother and daughter,

1:03:111:03:14

and I don't think that should come into this business competition.

1:03:141:03:17

But, in all fairness, the age - not the youngest person -

1:03:171:03:20

the energy is amazing.

1:03:201:03:22

-Amazing energy. To have got as far as she has already, amazing.

-Amazing.

1:03:221:03:27

Piers, I am very, very proud of my choice of you,

1:03:311:03:33

and I hope, frankly, I am as lucky this time.

1:03:331:03:37

So, how about our great poker player, Annie Duke?

1:03:371:03:40

Annie's what she is. She is a fast talking, fast playing action girl.

1:03:401:03:46

Probably the smartest contestant by a long way.

1:03:461:03:48

Are you surprised they go after her so strongly? It's amazing.

1:03:481:03:51

She seems nice, she's probably not nice. But they really go after her.

1:03:511:03:56

Everybody wants to shoot the fastest gun.

1:03:561:03:59

Annie, you are the top gun. The one they all think they have to beat.

1:03:591:04:02

-OK.

-What do you think of that?

1:04:021:04:05

I think I have played the game as well as I can.

1:04:051:04:10

I think I am a good games player.

1:04:101:04:11

I am very committed to charity, and I am willing

1:04:111:04:14

to ask anybody anything in order to raise money for charity.

1:04:141:04:17

Joan Rivers thinks you are worse than Adolf Hitler.

1:04:171:04:21

Joan Rivers, um...pretty much everything she says about anybody in the boardroom,

1:04:211:04:25

decides to be very personal about it.

1:04:251:04:27

I choose not to be. I think this is a business task, and we have different styles about how we talk.

1:04:271:04:33

As a poker player who plays with some of the biggest sharks

1:04:331:04:36

in gambling history, presumably this just flies over you?

1:04:361:04:39

You saw me in the boardroom. Did I ever get personal with her?

1:04:391:04:43

-Do you think you are smarter than the others?

-Let me give you an example.

1:04:431:04:46

I announced to the team, didn't they think I should be project manager for a fundraising task.

1:04:461:04:51

This is daft for them to agree to this.

1:04:511:04:54

On fundraising challenge one, I brought 40% of the money in in an eight-man team.

1:04:541:04:58

In fundraising challenge two, I brought 40% of the money in.

1:04:581:05:01

Nobody should ever have allowed me to project manage a fundraising task.

1:05:011:05:05

I can't get fired if I do. I thought it would be harder for me

1:05:051:05:08

to get them to agree that I should project manage.

1:05:081:05:11

So they're stupid?

1:05:111:05:12

They just don't understand the game, which is different.

1:05:121:05:15

When we're at a poker table, it's cut-throat.

1:05:151:05:18

There is no Joan and Melissa thing going on.

1:05:181:05:20

We were playing a winner-take-all two million, and we were down..

1:05:201:05:23

-Whoa! The other thing I hear about you is you talk all the time.

-That's true.

1:05:231:05:27

-You are like...

-I won't deny that.

1:05:271:05:31

-I love watching Annie's face. She's being abused and she's just...

-Ice cool.

1:05:311:05:35

It's bizarre that Joan's getting that personal

1:05:351:05:37

but it's a classic trip-up that any poker player would love to see in an opponent.

1:05:371:05:42

This woman, you could say anything you like. If she's got the money

1:05:421:05:46

at the end of the rainbow, she doesn't care what you say about her.

1:05:461:05:49

How about Jesse?

1:05:491:05:51

Everyone assumes he's great, but he hasn't brought a dime in,

1:05:511:05:54

despite being married

1:05:541:05:55

to one of the richest and most successful movie stars in the world.

1:05:551:05:59

Sandra Bullock could have married any man in the world. She married him.

1:05:591:06:03

-Not me.

-Apart from you, Mr Trump.

-I don't think you either.

1:06:031:06:06

But she chose him so he must have a lot more than he's showing.

1:06:061:06:09

He must.

1:06:091:06:10

-Hi, Jesse.

-How you doing, Piers?

-How are you?

-Good.

-Come and sit down.

1:06:101:06:14

Jesse, of all the contestants, you are the one that confounds me the most.

1:06:161:06:20

I can't work you out. What are you in this show for?

1:06:201:06:24

Honestly, I think to prove that regular working-class people can

1:06:251:06:30

achieve the same things as someone with a suit.

1:06:301:06:34

But you don't lead a working class lifestyle. I mean, you're married to a very famous movie star.

1:06:341:06:39

You obviously have a glamorous life.

1:06:391:06:41

Surprisingly, I live a pretty regular life.

1:06:411:06:44

You know, I just happen to have a wife that does the job she does.

1:06:441:06:48

You must be a special guy, because you landed Sandra Bullock,

1:06:481:06:52

one of the most desirable women in the world.

1:06:521:06:55

So, there's clearly a lot more that goes on inside your head

1:06:551:06:59

and your personality than you are prepared to unveil to the world.

1:06:591:07:03

-You want to win, right?

-I want to win.

1:07:051:07:08

But you won't call up rich, famous friends and ask them for cash?

1:07:081:07:14

Is the movie world a bit tight, are they mean?

1:07:141:07:16

Are you irritated by the assumption from people like me

1:07:171:07:21

that you should hammer your wife for money?

1:07:211:07:24

I keep my life with me and my wife my life with me and my wife.

1:07:261:07:30

-You know? And that is just the way it is.

-This is for charity.

1:07:311:07:35

I understand that.

1:07:351:07:37

I have been busting my ass.

1:07:371:07:38

-That's different.

-I have been doing my job and a lot of other people's, carrying a lot of weight.

1:07:381:07:43

But primarily, this show is about raising money for charity.

1:07:431:07:46

I don't think so.

1:07:461:07:47

I think, primarily, it's about getting a job done

1:07:471:07:51

and not fighting with your own team-mates.

1:07:511:07:54

If you finish a task and you win, guess what? You don't get fired.

1:07:541:07:58

When I was challenging him about his wife, not getting money, he wanted to kill me.

1:07:591:08:03

I would like to see some of that passion

1:08:031:08:06

and aggression that's clearly there come to the fore in the game.

1:08:061:08:10

-We are both waiting.

-Everybody's waiting.

1:08:101:08:12

Whoever does get to the final deserves to get there

1:08:121:08:15

because they will have gone through one of the toughest things

1:08:151:08:18

any human being should ever go through.

1:08:181:08:21

Piers, if you had to pick two of the four, who would you pick?

1:08:211:08:25

What do you think of Piers, Annie?

1:08:551:08:58

I thought he was awesome, actually. I think he's great.

1:08:581:09:01

He's a very opinionated guy.

1:09:011:09:03

Ultimately, I don't care, it's my decision.

1:09:031:09:06

But he's a very opinionated guy.

1:09:061:09:08

Annie, why do you deserve to be in the final two?

1:09:091:09:12

I won the most of any project manager. I never lost as project manager.

1:09:121:09:16

I had two wins and my last win was against what looked like insurmountable odds.

1:09:161:09:20

I raised 30% of the money on a 16-man show.

1:09:201:09:24

When my team lost, only three times,

1:09:241:09:27

nobody even had a whisper of a thought of bringing me back into the boardroom.

1:09:271:09:31

I think it's because I just worked really hard

1:09:311:09:34

and I tried really hard on every task.

1:09:341:09:36

-So, if you are chosen for the final two, who would you most like to compete against?

-Joan.

1:09:361:09:42

-Joan. You think Joan is the weakest player?

-I think that, in terms of fund-raising, I think so.

1:09:421:09:48

She hasn't raised as much money, I think.

1:09:481:09:51

Also, Jesse hasn't raised any money but you chose Joan to compete against.

1:09:511:09:55

Actually, as I said that, I thought maybe I should have said Jesse, interestingly enough.

1:09:551:10:00

He also hasn't been that effective.

1:10:001:10:02

Stereotypically, you'd say that Joan should be a no-brainer for being able to raise money.

1:10:021:10:07

It's just more surprising that her friends aren't doing what you would expect them to do.

1:10:071:10:12

-I feel bad for her because...

-Don't feel bad for me.

1:10:121:10:15

I only want my peers to feel bad for me, so don't feel bad.

1:10:151:10:18

I-I-I only meant it in terms of...

1:10:181:10:20

-It's sort of a little knock the way you said that.

-Actually, not at all.

-You do have an edge.

1:10:201:10:26

I do have an edge, I admit, but I meant...

1:10:261:10:28

Have you always had that edge? You really get to see that as this goes on.

1:10:281:10:33

-At the beginning, you thought she was an innocent lamb, is that right, Joan?

-Never.

1:10:331:10:38

Can you get people to follow you, Annie? People don't like you that much.

1:10:381:10:42

Can you get people to follow you?

1:10:421:10:43

Well, first of all there are people who like me, clearly.

1:10:431:10:47

And obviously I have a lot of good friends who will show up at the drop of a hat.

1:10:471:10:51

-The final task isn't all about fund-raising.

-Of course.

1:10:511:10:55

It's also about other things in life. Can you do that as well?

1:10:551:10:58

-Absolutely.

-Brande, do you really think you can compete with her?

1:10:581:11:03

Yes, I do. I think that I'm the only one that can compete with her.

1:11:041:11:09

Joan, do you think that Brande can compete with Annie?

1:11:091:11:12

-You don't like Annie, but that's OK. Do you think Brande can compete with her?

-No.

1:11:121:11:16

I think Brande has no idea what she's saying now.

1:11:161:11:21

I mean, she's very sweet and very nice and is so out of her league

1:11:231:11:27

that she doesn't know she's out of her league.

1:11:271:11:30

Do you think she's a little bit lucky to have gotten this far?

1:11:301:11:33

I think she's a lovely, nice girl. I think if she looked like me, she wouldn't be sitting here now.

1:11:331:11:40

Brande, why do you deserve to be in the final two?

1:11:411:11:46

I deserve to be in the final two

1:11:461:11:48

because I honestly feel that I've worked the hardest in this game.

1:11:481:11:56

I really do.

1:11:561:11:58

I've raised, with the exception of Annie, the most money here

1:11:581:12:02

and I've put my heart into every single task and did 100% and did it great.

1:12:021:12:09

Do you think you could legitimately go one-on-one against Jesse, Annie or Joan

1:12:091:12:13

in terms of generating celebrity, raising money,

1:12:131:12:16

putting on an event or whatever the finale of this show will be?

1:12:161:12:19

Absolutely. That's what I do for a living.

1:12:191:12:23

I raise money for charity, I invite celebrities to events and I throw events.

1:12:231:12:27

That's what I'd do. That's what I'm best at.

1:12:271:12:29

But in the past you have used Annie as a bit of a crutch

1:12:291:12:33

in terms of presenting and in terms of delivering messages,

1:12:331:12:36

and getting to the core of what you're trying to communicate to executives.

1:12:361:12:40

So, without her, do you think you can take that on alone and be superior?

1:12:401:12:44

Absolutely. There's no question in my mind.

1:12:441:12:47

Absolutely.

1:12:471:12:49

Brande, haven't you been riding, to a certain extent, Annie's coat tails?

1:12:491:12:53

I don't think so at all. Annie and I make a great team.

1:12:531:12:56

Annie, do you think so?

1:12:561:12:58

-I worked extremely hard.

-Fine. Do you think so, Annie?

1:12:581:13:02

There are two answers. One is she's perfectly capable on her own.

1:13:021:13:06

The other is that I was instrumental in the wins of my team. So, if you mean...

1:13:061:13:10

-Joan, do you think Brande's been riding Annie's coat tails?

-Of course.

1:13:101:13:14

She did an amazing job yesterday.

1:13:141:13:17

She did that commercial. She did amazing VO and is totally capable of doing anything.

1:13:171:13:21

-I think she's amazing also. Piers doesn't think she's amazing.

-Piers met me for two minutes.

1:13:211:13:26

I know. but Piers happens to have instinct.

1:13:261:13:29

-We all have instinct and he thought it would be an embarrassment if you made it to the final two.

-Wow!

1:13:291:13:35

-That's a pretty strong statement.

-That's a very strong statement.

1:13:351:13:39

I disagree with him. I think you're fantastic. I think you've done everything properly.

1:13:391:13:43

I think you've done really beyond what anyone in this room or what I thought you could have.

1:13:431:13:49

But I don't think you have what it takes to become the Celebrity Apprentice.

1:13:491:13:53

So, Brande, you're fired. Great job.

1:13:551:13:57

-Thank you for a wonderful experience.

-You should be very proud.

1:13:571:14:01

It's OK.

1:14:011:14:04

Good luck, everybody.

1:14:041:14:06

Bye. Bye, Joan.

1:14:101:14:13

I was really disappointed in what went down in the boardroom tonight.

1:14:261:14:29

I really, honestly feel that I should have been in the finals.

1:14:291:14:35

I truly feel that with the bottom of my heart.

1:14:351:14:37

I think that I really would have killed it.

1:14:371:14:41

I'm good. I guess I'm going down.

1:14:411:14:43

Well, Jesse, Joan, Annie.

1:14:471:14:51

Sadly, one of you is next.

1:14:511:14:54

So, Jesse, let me ask you this question. Are you holding back?

1:15:041:15:09

No.

1:15:091:15:11

-Have you been holding back?

-In respect of what?

-Everything.

1:15:111:15:14

-You're a very hard guy to figure.

-I'm not a salesman.

1:15:141:15:19

I don't like to talk and tell everybody how great I am.

1:15:191:15:23

I'd rather just lead by example and work the hardest.

1:15:231:15:27

But you really have been so low key, so under the radar.

1:15:271:15:31

I think you're judging by just what you see in the boardroom.

1:15:311:15:35

You know, I'm not low-key. I'm a leader and I'm not afraid to get my hands dirty.

1:15:351:15:39

-Do you agree, Joan?

-He has a company with 500 employees.

-It's true.

1:15:391:15:46

Joan, Piers talks about stamina. Do you think you have the stamina?

1:15:461:15:51

Oh, my darling! I'm tap-dancing under the table while I'm talking to you.

1:15:511:15:55

All right, because Piers was questioning that.

1:15:551:15:58

I have done nothing but face challenges in my life.

1:15:581:16:00

-Nothing has stopped me. Ever.

-OK.

1:16:001:16:03

I think that's probably true because I've observed Joan over the last few weeks and I have to say,

1:16:031:16:08

you probably have more energy than the team put together. Just in terms of pure energy.

1:16:081:16:13

-Annie, you have to admit that she's amazing. She's got energy...

-Absolutely incredible.

1:16:131:16:17

Whatever has happened on this show, I have a lot of respect for her.

1:16:171:16:23

I think she's an amazing worker

1:16:231:16:25

and I hope that I have as much energy as that.

1:16:251:16:27

What's your strategy, Joan, if you do get into the final two

1:16:271:16:32

and you know that you obviously are weaker in the fund-raising category

1:16:321:16:36

and that your friends haven't stepped up? Have you figured a way to counter that?

1:16:361:16:40

I will just make everything happen in my power and in other aspects,

1:16:401:16:46

as great as it can be and I'll still be on the phone going back and back.

1:16:461:16:51

And this time, you said, if we win, we get 250,000.

1:16:511:16:57

Maybe that's the carrot that they need.

1:16:571:17:01

Let me ask you a question, Joan. What does it mean to you

1:17:011:17:04

to be in the final two?

1:17:041:17:06

It means that maybe...

1:17:061:17:10

we can get some bands for God's Love We Deliver.

1:17:101:17:13

Well, that's true.

1:17:131:17:14

You've done a great job for God's Love We Deliver.

1:17:141:17:17

Jesse, what does it mean to you to be in the final two?

1:17:171:17:20

Without being cool, Jesse. Just what does it mean?

1:17:201:17:22

Er, straight.

1:17:221:17:23

A lot, you know, and I think it, er...

1:17:241:17:27

These are both women, but they're professional women,

1:17:271:17:30

and I have a blue-collar background and still work a blue-collar job,

1:17:301:17:34

-and to me, it just...you know.

-Jesse,

1:17:341:17:37

why should I keep you over Joan or Annie?

1:17:371:17:40

I love Joan, but...

1:17:411:17:45

I think this...this competition's... a little bit bigger than Joan.

1:17:451:17:49

-No disrespect...

-It's all right.

1:17:491:17:52

..but it's a lot of different aspects of stuff that she doesn't do.

1:17:521:17:56

-Joan, how do you respond?

-I think...I can do anything

1:17:561:17:59

and have done anything that has ever been put in front of me.

1:17:591:18:03

I'm 75 years old, and I have never failed.

1:18:031:18:07

I've been down three times and come back each time stronger than ever.

1:18:071:18:11

Now, Jesse, we have a little problem with Piers,

1:18:131:18:16

because he was not a big fan of yours.

1:18:161:18:19

He was a fan of Joan's, he was a fan of Annie's.

1:18:191:18:23

What do you think he's not seeing in you?

1:18:231:18:26

Uh... Maybe it just comes down to the politicking, you know.

1:18:261:18:31

I just want to work hard and do a good job.

1:18:311:18:35

You know, as far as raising money and fund-raising tasks,

1:18:351:18:39

why would I raise all the money that I could have on the first task?

1:18:391:18:43

You know, why would I show people

1:18:431:18:45

that I'm a strong fundraiser right at the beginning?

1:18:451:18:48

Jesse, are you saving your big knockout punch for the finals?

1:18:481:18:52

You're married to a movie star - are you going to bring her to the final?

1:18:521:18:56

I mean, she'll be great, everyone will go crazy, it's your wife,

1:18:561:19:01

and maybe you win and you raise a lot of money for charity.

1:19:011:19:04

Would you do that, or would you rather keep her out of it?

1:19:041:19:08

-I don't know. I don't, you know.

-You have to act pretty quickly,

1:19:081:19:11

-because it's going on rapidly.

-It's definitely a possibility.

1:19:111:19:15

I'll cross that bridge when I get to it.

1:19:151:19:17

Well, what do you think of this guy, Annie?

1:19:171:19:19

Does it bother you that he hasn't raised money?

1:19:191:19:22

That does bother me,

1:19:221:19:24

because if he has the capability of raising a lot of money,

1:19:241:19:27

I think every charity is important, not just your own,

1:19:271:19:30

and the charities are important, whether it's for you to win or not.

1:19:301:19:34

But from a game-strategy standpoint, if you save all of your ammunition,

1:19:341:19:40

there may be a situation in which you never get to use it.

1:19:401:19:45

I will say this, that Piers couldn't figure you out, he didn't get it.

1:19:451:19:49

Now, I think probably it takes a long time, Annie,

1:19:491:19:51

-to figure this guy out.

-Yeah, yeah.

1:19:511:19:54

And Sandra Bullock figured you out, and I think she did a great job,

1:19:541:19:57

I think she made a great choice, but Piers didn't like the fact

1:19:571:20:01

that you could have raised a lot of money and you didn't.

1:20:011:20:05

And in one way, I respect that you haven't used your wife.

1:20:051:20:10

In another way, it's disappointing you haven't brought her

1:20:101:20:13

and...you know, it is for charity.

1:20:131:20:14

So in one way, I'm a little bit disappointed.

1:20:141:20:17

And I have a feeling that even if you are in the final two,

1:20:171:20:21

you probably wouldn't,

1:20:211:20:23

so, Jesse, you're fired.

1:20:231:20:25

-Great job.

-Thank you.

1:20:251:20:26

-Thanks.

-Really great job.

-Thanks, thanks.

-Nice seeing you.

1:20:281:20:31

Thanks. Take care of yourself.

1:20:311:20:33

-See you.

-Jesse, good job.

-See you.

1:20:331:20:37

-Jesse, Jesse, Jesse...

-See you, guys.

1:20:371:20:39

Goodbye.

1:20:391:20:41

-Nice to meet you, kiddo.

-Goodbye.

1:20:431:20:45

You know, I wanted to come do a good job and show what I could do

1:20:581:21:02

and, you know, I think I accomplished that.

1:21:021:21:04

It is pretty cool that just some welder from Long Beach

1:21:041:21:09

can come and do well at something like this,

1:21:091:21:11

and I don't think anybody would expect I would do well,

1:21:111:21:14

even Donald Trump.

1:21:141:21:16

Congratulations to both of you. Amazing job.

1:21:181:21:21

Stamina, intelligence, everything, amazing job.

1:21:211:21:26

-Thank you.

-Really good, really good.

-Good job, guys.

1:21:261:21:30

-Joan, amazing.

-It's fabulous.

1:21:301:21:34

I am very unhappy who I'm going to be playing against,

1:21:341:21:37

because Annie, she is such a player, I mean her life is about playing.

1:21:371:21:41

Melissa will be very proud, Joan.

1:21:411:21:44

'I will do what I always do in life.'

1:21:441:21:46

I put on blinders and I do everything I can

1:21:461:21:52

to...to win.

1:21:521:21:54

-She's a big star, Annie.

-I know, whatever's happened here...

1:21:541:21:57

Let's not discuss it.

1:21:571:21:59

Annie, I think you probably just should get on with your task.

1:21:591:22:03

Nothing you do will break that one, so just get on with your task.

1:22:031:22:07

-I will.

-Don't compliment her, it doesn't work, it's not working.

1:22:071:22:10

-Fake compliments never work.

-It's actually not fake, but...

1:22:101:22:14

'I've been called such horrible things by Joan for weeks.'

1:22:141:22:18

I don't think Joan is a nice person, I don't think you can be

1:22:181:22:21

and say the things about me and my friends that she has.

1:22:211:22:25

'I'm just going to play really hard. I am now taking this personally.'

1:22:251:22:30

Go home, get some rest. Tomorrow's going to be very tough.

1:22:301:22:34

One of you will become the Celebrity Apprentice.

1:22:341:22:38

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