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Previously, Mr Trump made a move and evened out the teams. | 0:00:02 | 0:00:06 | |
KOTU, I'm going to give you a great new player. | 0:00:06 | 0:00:09 | |
Jesse, get over there. | 0:00:09 | 0:00:12 | |
And the new teams were given their task, | 0:00:13 | 0:00:16 | |
to create a four-page advertorial for Right Guard | 0:00:16 | 0:00:19 | |
featuring NBA star David Lee. | 0:00:19 | 0:00:21 | |
That's hot! | 0:00:21 | 0:00:22 | |
Melissa was full of ideas | 0:00:23 | 0:00:25 | |
but was convinced that Annie and Brande were plotting against her. | 0:00:25 | 0:00:29 | |
It's really clear that you two are conspiring to get rid of me | 0:00:29 | 0:00:31 | |
and, like, completely ignoring me from every conversation. | 0:00:31 | 0:00:35 | |
Every one of my opinions, | 0:00:35 | 0:00:36 | |
I'm not even acknowledged in the conversations. | 0:00:36 | 0:00:39 | |
If my team lose, the other two are going to gang up on me so fast | 0:00:39 | 0:00:42 | |
it's going to make everybody's head spin. | 0:00:42 | 0:00:44 | |
On KOTU, Jesse and Clint battled over creative control. | 0:00:44 | 0:00:47 | |
I laid out one idea that was 100% original | 0:00:47 | 0:00:51 | |
-but you're too -BLEEP -stupid to realise it. | 0:00:51 | 0:00:53 | |
If somebody expects me to take 100% of their ideas, | 0:00:53 | 0:00:57 | |
'then who's the baby?' | 0:00:57 | 0:00:59 | |
But in the boardroom, Clint's ideas prevailed. | 0:00:59 | 0:01:02 | |
The executives liked yours better. | 0:01:02 | 0:01:05 | |
Facing Mr Trump, Melissa's fears about her teammates were realised. | 0:01:05 | 0:01:09 | |
-Who would you fire? -Brande has probably been a stronger player. | 0:01:09 | 0:01:13 | |
I think that Melissa should be fired. | 0:01:13 | 0:01:15 | |
And Mr Trump agreed. | 0:01:15 | 0:01:17 | |
Melissa, you're fired. | 0:01:17 | 0:01:18 | |
Furious with Annie and Brande, Melissa lost control. | 0:01:19 | 0:01:24 | |
-They both turned on me like two little -BLEEP -pit vipers! | 0:01:24 | 0:01:27 | |
Joan was quick to defend her daughter. | 0:01:27 | 0:01:30 | |
-You are a piece of -BLEEP -and you are a stupid blonde. | 0:01:30 | 0:01:33 | |
-I'm not coming back out, Mom. -And Joan walked off the show. | 0:01:33 | 0:01:38 | |
-Lying -BLEEP -whores. | 0:01:38 | 0:01:42 | |
Wow. | 0:01:48 | 0:01:49 | |
Well, tomorrow is going to be quite interesting. | 0:01:50 | 0:01:54 | |
Yeah, it's going to be ugly tomorrow. | 0:01:54 | 0:01:57 | |
'I have no idea what just happened.' | 0:01:57 | 0:01:59 | |
OK, if I'm such a dumb blonde, Joan, why am I here | 0:01:59 | 0:02:02 | |
and why did Melissa just leave? I think she's a dumb brunette. | 0:02:02 | 0:02:05 | |
Is Joan coming back? | 0:02:05 | 0:02:07 | |
I don't think she's coming back. | 0:02:07 | 0:02:10 | |
-You don't think she's coming back? Really? -No. -Oh, come on, Jesse. | 0:02:10 | 0:02:14 | |
-I just...my gut tells me. -Really? | 0:02:14 | 0:02:16 | |
'What am I going to do?' | 0:02:16 | 0:02:17 | |
I mean, Joan Rivers can call me the craziest things she wants to. | 0:02:17 | 0:02:20 | |
I mean, honestly, as I said before, I think she's kind of a crazy bitch! | 0:02:20 | 0:02:24 | |
-Joan and Melissa make everything personal. It's never about business... -Absolutely. | 0:02:24 | 0:02:27 | |
They can't stand the fact that they didn't like you | 0:02:27 | 0:02:31 | |
and they convinced me to go against you and I changed my mind. | 0:02:31 | 0:02:34 | |
And, you know what? It's Melissa's job to save herself. | 0:02:34 | 0:02:37 | |
-What are we supposed to do? "You're right. Melissa, you should stay, -I -should go home." | 0:02:37 | 0:02:40 | |
Give me a freaking break! | 0:02:40 | 0:02:43 | |
'I hope that Joan is coming back.' | 0:02:43 | 0:02:46 | |
It would give me such pleasure | 0:02:46 | 0:02:49 | |
and satisfaction to beat Joan in this game. | 0:02:49 | 0:02:52 | |
'Let's see how this dumb blonde does against Joan Rivers.' | 0:02:52 | 0:02:56 | |
Game on. | 0:02:56 | 0:02:58 | |
MUSIC: For The Love Of Money By The O'Jays | 0:02:58 | 0:03:01 | |
# Money, money, money, money | 0:03:02 | 0:03:06 | |
# Money | 0:03:06 | 0:03:07 | |
# Money, money, money, money | 0:03:07 | 0:03:11 | |
# Money | 0:03:11 | 0:03:12 | |
# Some people got to have it | 0:03:12 | 0:03:16 | |
# Yeah | 0:03:16 | 0:03:17 | |
# Some people really need it | 0:03:17 | 0:03:20 | |
# Listen to me y'all | 0:03:20 | 0:03:23 | |
# Do things, do things, do things Bad things with it | 0:03:23 | 0:03:27 | |
# Dollar bills y'all | 0:03:29 | 0:03:31 | |
# For that lean, mean | 0:03:31 | 0:03:36 | |
# Mean green | 0:03:36 | 0:03:37 | |
# Almighty dollar | 0:03:38 | 0:03:41 | |
# You know that money | 0:03:41 | 0:03:44 | |
# Give me a nickel, brother Can you spare a dime? | 0:03:44 | 0:03:49 | |
# Money can drive some people out of their minds | 0:03:49 | 0:03:55 | |
# No good, no good | 0:03:56 | 0:03:58 | |
# Money | 0:03:58 | 0:03:59 | |
# Money, money, money, money | 0:03:59 | 0:04:02 | |
# Money. # | 0:04:02 | 0:04:04 | |
'The charity I'm playing for' | 0:04:11 | 0:04:14 | |
is International Rett Syndrome Foundation | 0:04:14 | 0:04:16 | |
and Rett syndrome is a disease that killed my niece. | 0:04:16 | 0:04:20 | |
PHONE RINGING | 0:04:21 | 0:04:22 | |
Y'ello? | 0:04:25 | 0:04:27 | |
-My'ello! -My'ello? | 0:04:27 | 0:04:29 | |
-'Is Kevin Black there?' -Clint! What are you doing? | 0:04:29 | 0:04:33 | |
'I was on the phone right outside the door' | 0:04:33 | 0:04:35 | |
so that he couldn't hear me talking to him. | 0:04:35 | 0:04:38 | |
Can you tell me anything about what's going on up there? | 0:04:38 | 0:04:41 | |
Well, I can tell you that Donald Trump is putting us through our paces. | 0:04:41 | 0:04:45 | |
It's, er... | 0:04:45 | 0:04:48 | |
Oh, my Saigon! | 0:04:48 | 0:04:49 | |
KEVIN LAUGHS | 0:04:49 | 0:04:50 | |
CLINT LAUGHS | 0:04:50 | 0:04:53 | |
I'm not believing this! | 0:04:53 | 0:04:55 | |
-Good to see you! -It's great, ain't it? | 0:04:57 | 0:04:59 | |
I've been, er, I've been missing family. | 0:04:59 | 0:05:01 | |
He was truly surprised and happy to see me. | 0:05:01 | 0:05:06 | |
'It was a great feeling.' | 0:05:06 | 0:05:07 | |
It was a great feeling, I hadn't seen him for a couple of months. | 0:05:07 | 0:05:10 | |
I was project manager on a task | 0:05:10 | 0:05:13 | |
and the executives really liked ours and we won. | 0:05:13 | 0:05:17 | |
So I didn't get fired, which is the good news | 0:05:17 | 0:05:19 | |
but the really good news is, is that... | 0:05:19 | 0:05:22 | |
I got a cheque here | 0:05:26 | 0:05:27 | |
for International Rett Syndrome Foundation for 20,000. | 0:05:27 | 0:05:32 | |
KEVIN LAUGHS | 0:05:32 | 0:05:34 | |
This is going to go a long, long way. | 0:05:36 | 0:05:38 | |
'When Kevin's daughter was about a year and a half or two years old' | 0:05:38 | 0:05:42 | |
she was diagnosed with Rett syndrome. | 0:05:42 | 0:05:44 | |
Courtney, who died at 16, | 0:05:44 | 0:05:47 | |
unable to care for herself in any way for her entire life, | 0:05:47 | 0:05:51 | |
unable to communicate. | 0:05:51 | 0:05:53 | |
'To see him working so hard to try and help other families' | 0:05:53 | 0:05:56 | |
so they don't have to go through that, it's inspiring. | 0:05:56 | 0:06:00 | |
This is 20,000 that will eventually, | 0:06:00 | 0:06:03 | |
hopefully in my lifetime... | 0:06:03 | 0:06:05 | |
..find a cure for Rett. | 0:06:08 | 0:06:10 | |
-I'll be danged! -Here you go. | 0:06:11 | 0:06:14 | |
I love you and don't want anybody to go through what you went through. | 0:06:14 | 0:06:18 | |
And that's just a step in that direction. | 0:06:18 | 0:06:20 | |
'When we walked in for the task delivery, Joan wasn't there,' | 0:06:37 | 0:06:40 | |
so we were wondering what's going to happen. | 0:06:40 | 0:06:44 | |
-Hello. -Morning. -How are you? | 0:06:52 | 0:06:54 | |
'I don't think Joan's going to come back, I really don't.' | 0:06:54 | 0:06:57 | |
I don't see it. You know, I think she's pissed. | 0:06:57 | 0:07:00 | |
Good morning. | 0:07:07 | 0:07:08 | |
ALL: Good morning. | 0:07:08 | 0:07:09 | |
-Everything good? Jesse? -I'm good. | 0:07:09 | 0:07:11 | |
LIFT RINGS | 0:07:11 | 0:07:12 | |
My taxi was late. | 0:07:20 | 0:07:23 | |
Joan, how are you? | 0:07:24 | 0:07:27 | |
-Fine. -You're a pro and it's great that you came. | 0:07:27 | 0:07:31 | |
My team should not suffer because of something that is personal. | 0:07:31 | 0:07:35 | |
And that's exactly... I came back and I came back to win. | 0:07:35 | 0:07:38 | |
That's not easy. If somebody does something to these two, believe me, | 0:07:38 | 0:07:42 | |
they have a problem. So it's really great, Joan. | 0:07:42 | 0:07:44 | |
'I wasn't surprised Joan came back this morning.' | 0:07:44 | 0:07:47 | |
-Joan is completely full of -BLEEP -in every single thing she does. | 0:07:47 | 0:07:50 | |
'Please, it's Joan Rivers.' | 0:07:50 | 0:07:52 | |
There's a reason she got fired from the TV Guide Channel - cos she's a complete bitch. | 0:07:52 | 0:07:56 | |
OK, today you are working with one of my favourite brands, | 0:07:56 | 0:07:59 | |
Chicken Of The Sea. | 0:07:59 | 0:08:00 | |
In fact, Chicken Of The Sea International | 0:08:00 | 0:08:03 | |
is one of the largest seafood companies anywhere in the world. | 0:08:03 | 0:08:06 | |
You're going to be working with John and Mike, | 0:08:06 | 0:08:09 | |
two executives from Chicken Of The Sea. | 0:08:09 | 0:08:12 | |
Fellas, tell them what you want. | 0:08:12 | 0:08:14 | |
I know you know our famous jingle, | 0:08:14 | 0:08:16 | |
"Ask any mermaid you happen to see | 0:08:16 | 0:08:17 | |
"What's the best tuna? Chicken Of The Sea," | 0:08:17 | 0:08:19 | |
which was introduced over 50 years ago. | 0:08:19 | 0:08:22 | |
Well, today you will be creating a new, original jingle | 0:08:22 | 0:08:25 | |
for Chicken Of The Sea. | 0:08:25 | 0:08:26 | |
We look over and here's Clint Black, a Grammy award winner. | 0:08:30 | 0:08:35 | |
'How are we going to compete with that?!' | 0:08:35 | 0:08:37 | |
Holy S-R-A-P! We... | 0:08:37 | 0:08:41 | |
-BRANDE LAUGHS -I mean... | 0:08:41 | 0:08:43 | |
C-R-A-P! | 0:08:43 | 0:08:45 | |
-Cos I was going to say -BLEEP -and spell out -BLEEP -and -BLEEP! | 0:08:46 | 0:08:52 | |
You will write new lyrics and a new tune. | 0:08:52 | 0:08:54 | |
However, you must include lyrics from our original jingle. | 0:08:54 | 0:08:57 | |
In addition, you will create a 30-second radio commercial for Chicken Of The Sea. | 0:08:57 | 0:09:01 | |
Tomorrow you will present both your jingle and your radio commercial to us. | 0:09:01 | 0:09:05 | |
Don and Ivanka will be my eyes and ears. | 0:09:05 | 0:09:07 | |
-Now, pick a project manager. -Can we have Clint? -Yeah! Like... | 0:09:07 | 0:09:12 | |
-I wanted to ask you, do you think... -It's what he does! | 0:09:12 | 0:09:14 | |
..being that this is a jingle, do you think you have an advantage? | 0:09:14 | 0:09:17 | |
I think I can be...probably the most helpful I've been, on this task. | 0:09:17 | 0:09:22 | |
Plus, you have three against two. Who is your project manager, Annie? | 0:09:22 | 0:09:25 | |
Well, she was just project manager last week. | 0:09:25 | 0:09:27 | |
-So you're going to be project manager? -Yeah. | 0:09:27 | 0:09:29 | |
Clint, who is your project manager? | 0:09:29 | 0:09:32 | |
I think it should be, truly, you. | 0:09:32 | 0:09:34 | |
And you and I can work on the commercial. | 0:09:35 | 0:09:38 | |
Jesse, what do you think? | 0:09:38 | 0:09:39 | |
You're not a fan of Clint, | 0:09:39 | 0:09:40 | |
do you want him to be project manager again? | 0:09:40 | 0:09:43 | |
-I like Clint now. -So you'd like him as the project manager? -Yes. -OK. | 0:09:43 | 0:09:46 | |
I knew that Clint could do a TERRIFIC jingle | 0:09:46 | 0:09:49 | |
and I knew that I could do a funny radio spot for him. | 0:09:49 | 0:09:52 | |
So I thought, "This is great!" | 0:09:52 | 0:09:54 | |
The winning project manager | 0:09:54 | 0:09:56 | |
will be getting 20,000 for his or her charity. | 0:09:56 | 0:10:00 | |
The losing team, unfortunately, | 0:10:00 | 0:10:02 | |
will meet me in the boardroom where someone will be fired. | 0:10:02 | 0:10:06 | |
Good luck. | 0:10:06 | 0:10:07 | |
Let's get to it. Get on your computer! | 0:10:16 | 0:10:19 | |
Where's our... | 0:10:22 | 0:10:24 | |
'We both are upset' | 0:10:24 | 0:10:25 | |
cos this is, actually, a real do-or-die task for me and Brande | 0:10:25 | 0:10:28 | |
'and we're talking about creating music' | 0:10:28 | 0:10:30 | |
and neither Brande nor I is musically inclined | 0:10:30 | 0:10:33 | |
in any way, shape or form. | 0:10:33 | 0:10:35 | |
"Canned, pouched and frozen seafood is an almost perfect food. | 0:10:35 | 0:10:38 | |
"It's an inexpensive and easy to prepare source | 0:10:38 | 0:10:40 | |
"of important omega three." | 0:10:40 | 0:10:42 | |
We thought, "We're going to the boardroom. | 0:10:42 | 0:10:44 | |
'"One of us is going home."' | 0:10:44 | 0:10:46 | |
-"Twice a week for better health, take the pledge." -"Take the pledge." | 0:10:46 | 0:10:49 | |
Right, I'm feeling better now. | 0:10:49 | 0:10:52 | |
'We started researching the brand and tried to get ourselves together' | 0:10:52 | 0:10:54 | |
cos we had the first meeting with the executives. | 0:10:54 | 0:10:57 | |
Would you say that this is a brand | 0:10:57 | 0:10:58 | |
that is being mainly purchased by women, men? | 0:10:58 | 0:11:02 | |
Women, honestly, are the largest decision makers | 0:11:02 | 0:11:06 | |
around Chicken Of The Sea and they tend to be families. | 0:11:06 | 0:11:10 | |
Can you give me three keywords | 0:11:10 | 0:11:12 | |
that you would use to describe your product? | 0:11:12 | 0:11:14 | |
Natural, healthy, convenient. | 0:11:14 | 0:11:18 | |
Thank you, guys, for coming. | 0:11:18 | 0:11:20 | |
'After the meeting with the executives, I at least felt like' | 0:11:20 | 0:11:23 | |
there was one piece of the puzzle that I knew we could do | 0:11:23 | 0:11:25 | |
and we could do really well, which was the 30-second spot. | 0:11:25 | 0:11:28 | |
It's like it's a conversation between moms who are, like, | 0:11:28 | 0:11:31 | |
you know... AND I wonder if, depending on what it is, | 0:11:31 | 0:11:34 | |
if we can lay a track, like we're having a conversation at a soccer game. | 0:11:34 | 0:11:37 | |
-It's just the jingle part. Holy -BLEEP. | 0:11:37 | 0:11:40 | |
If you were to lay out bullet points for your brand messaging, | 0:11:40 | 0:11:44 | |
what it would be. | 0:11:44 | 0:11:45 | |
I know health, is there anything else in there that...? | 0:11:45 | 0:11:47 | |
-Convenience. -Convenience. | 0:11:47 | 0:11:49 | |
We know that you did start using humour, | 0:11:49 | 0:11:53 | |
is that a direction that you have stayed with up to this point? | 0:11:53 | 0:11:57 | |
'I'm a Clint fan.' | 0:11:57 | 0:11:59 | |
Clearly he brings a different skill set that the other team doesn't have. | 0:11:59 | 0:12:02 | |
'I could really see the creative juices come from him.' | 0:12:02 | 0:12:05 | |
If we could communicate both the health message, | 0:12:05 | 0:12:08 | |
the convenience message and the fun message at the same time, | 0:12:08 | 0:12:10 | |
-I think that that makes a lot of sense. -All right. | 0:12:10 | 0:12:14 | |
Thank you very much. We're, er, I hope we're up for the challenge! | 0:12:14 | 0:12:17 | |
'Clint and I, somehow, have got to pull it together' | 0:12:17 | 0:12:19 | |
in our relationship and I think we've pushed it to the limit. | 0:12:19 | 0:12:23 | |
Have a good day. | 0:12:23 | 0:12:24 | |
'Now we've got to figure out a way to work together.' | 0:12:24 | 0:12:26 | |
I think create a jingle that's like... | 0:12:26 | 0:12:29 | |
# There ain't no ocean close to Nashville! # | 0:12:29 | 0:12:31 | |
No! | 0:12:31 | 0:12:32 | |
THEY LAUGH | 0:12:32 | 0:12:34 | |
Outside of that, what other directions could we go? | 0:12:34 | 0:12:39 | |
'With Clint as project manager the second time it's going to be' | 0:12:39 | 0:12:42 | |
a lot of Clint, especially when it comes to the music, | 0:12:42 | 0:12:46 | |
and I know, already, the commercial is not going to be funny | 0:12:46 | 0:12:49 | |
'and that will be a bone of contention and I will lose it.' | 0:12:49 | 0:12:53 | |
Let's get over and get to work and then we'll, er, | 0:12:53 | 0:12:55 | |
it'll be fun to be in the studio with musicians. | 0:12:55 | 0:12:58 | |
After we met with the execs, we headed straight over to the studio. | 0:13:04 | 0:13:07 | |
-Oh, God, how are we going to do this? -I don't -BLEEP -no, dude. | 0:13:07 | 0:13:11 | |
I mean, I can't hum a tune. | 0:13:11 | 0:13:13 | |
My parents and my husband are laughing right now. | 0:13:13 | 0:13:16 | |
No, you have no idea. My mom used to tell me to stop singing. | 0:13:16 | 0:13:19 | |
-Oh, yeah, my dad would be like, "The dogs are howling now!" -Oh, God! | 0:13:19 | 0:13:24 | |
Get your earplugs ready, folks! You're going to need them! | 0:13:24 | 0:13:27 | |
# What's the best tuna? | 0:13:27 | 0:13:29 | |
# Chicken Of The Sea | 0:13:29 | 0:13:32 | |
# Chicken Of The Sea | 0:13:32 | 0:13:34 | |
# Give them the tuna you trust | 0:13:34 | 0:13:37 | |
# Feed them the tuna you trust...faithfully. # | 0:13:37 | 0:13:42 | |
If my musical ability is described as slim, | 0:13:42 | 0:13:46 | |
Brande's would be described as none. | 0:13:46 | 0:13:48 | |
# Chicken Of The Sea. # | 0:13:48 | 0:13:50 | |
Oh, my God. | 0:13:50 | 0:13:51 | |
# What's the best tuna? | 0:13:51 | 0:13:53 | |
# What's the best tuna? # | 0:13:53 | 0:13:55 | |
Oh, my God, you really are bad! | 0:13:55 | 0:13:57 | |
BRANDE LAUGHS | 0:13:57 | 0:13:58 | |
-This is so -BLEEP -up! | 0:13:59 | 0:14:00 | |
-This is -BLEEP -up that you and I are trying to write a tune! | 0:14:00 | 0:14:03 | |
Hey, I think that we were on a roll there! | 0:14:03 | 0:14:07 | |
BRANDE HUMS | 0:14:07 | 0:14:10 | |
Stop, please! Seriously. | 0:14:10 | 0:14:12 | |
You're killing me, you got to stop for a sec cos I can't even think! | 0:14:12 | 0:14:16 | |
I'm the project manager, I'm banning you for a moment from singing. | 0:14:16 | 0:14:21 | |
BRANDE LAUGHS | 0:14:21 | 0:14:23 | |
It sucks then tone deaf, it's really not fair, to be honest. | 0:14:23 | 0:14:26 | |
What about, "For the ones you love"? | 0:14:26 | 0:14:29 | |
And then how do we rhyme it? | 0:14:29 | 0:14:30 | |
"Why don't you smell my rubber glove?" | 0:14:33 | 0:14:35 | |
BRANDE LAUGHS | 0:14:35 | 0:14:36 | |
BOTH SINGING: # Ask Any mermaid you happen to see... | 0:14:38 | 0:14:44 | |
# What's the best tuna? | 0:14:44 | 0:14:45 | |
# Chicken Of The Sea. # | 0:14:46 | 0:14:51 | |
THEY LAUGH | 0:14:51 | 0:14:53 | |
'The interesting thing is that the van ride over really helped me' | 0:14:54 | 0:14:58 | |
because I was like, "Look, this is so absurd | 0:14:58 | 0:15:00 | |
"that we're tasked with doing this | 0:15:00 | 0:15:02 | |
"that we just have to try to have fun." | 0:15:02 | 0:15:04 | |
If we win this... | 0:15:04 | 0:15:06 | |
'Oh, Lord was looking down upon us!' | 0:15:06 | 0:15:09 | |
-One and two and three. -Do you want me to hand you guitars? -Yes. | 0:15:14 | 0:15:18 | |
I'll grab them from back there. | 0:15:18 | 0:15:19 | |
When I found out more our war room was a recording studio | 0:15:19 | 0:15:22 | |
it was a moment of joy. | 0:15:22 | 0:15:25 | |
No loft, no culinary school | 0:15:25 | 0:15:29 | |
a studio! | 0:15:29 | 0:15:31 | |
SIGHS SOFTLY | 0:15:31 | 0:15:32 | |
It's like my second home. | 0:15:32 | 0:15:34 | |
Do a little market research. | 0:15:36 | 0:15:37 | |
Then we got to the studio and divided the labour pretty quickly. | 0:15:37 | 0:15:41 | |
-Tuna facts stuff. -What do we have to put in the commercial? | 0:15:41 | 0:15:45 | |
Jesse and I wrote out things we think should go in the commercial. | 0:15:45 | 0:15:49 | |
Clint started doing music immediately. | 0:15:49 | 0:15:51 | |
Armed with some notes, I started work on what I call a bubble sheet, | 0:16:03 | 0:16:08 | |
which is where I start writing down all the words | 0:16:08 | 0:16:11 | |
that relate to the brand messaging and branching out from there. | 0:16:11 | 0:16:15 | |
CLINT HUMS | 0:16:20 | 0:16:25 | |
I started with an idea | 0:16:31 | 0:16:35 | |
of setting up each line with the word "naturally". | 0:16:35 | 0:16:39 | |
It seemed that part of their message was that there are so many things | 0:16:39 | 0:16:43 | |
about their food product that were great | 0:16:43 | 0:16:46 | |
and great for you, naturally. | 0:16:46 | 0:16:49 | |
# Easy and delicious | 0:16:52 | 0:16:54 | |
# Ask any mermaid you happen to see | 0:16:54 | 0:16:58 | |
# What's the best tuna | 0:16:58 | 0:17:01 | |
# Chicken Of The Sea. # | 0:17:01 | 0:17:05 | |
It's great. | 0:17:05 | 0:17:06 | |
Great! Clint walked in with just his guitar, sat down | 0:17:09 | 0:17:14 | |
and sang the jingle to us and it was a magical moment! | 0:17:14 | 0:17:20 | |
That's catchy too, man. | 0:17:20 | 0:17:22 | |
-It's catchy, catchy. -Well, we have a jingle. | 0:17:22 | 0:17:25 | |
Now all we need is a band. | 0:17:25 | 0:17:27 | |
-Promise you won't laugh. -I can't promise that. | 0:17:33 | 0:17:37 | |
"The kids want it fast, you want it fresh, | 0:17:37 | 0:17:40 | |
"feed them the tuna that's the best. | 0:17:40 | 0:17:42 | |
"For the healthy choice at home or on the go, reach for the one you know. | 0:17:42 | 0:17:46 | |
"Ask any mermaid you happen to see, 'What's the best tuna?' Chicken Of The Sea." | 0:17:46 | 0:17:50 | |
-Why would I laugh at that? -I don't know. | 0:17:50 | 0:17:53 | |
SINGS TUNELESSLY # The kids want it fast | 0:17:53 | 0:17:57 | |
# You want it fresh | 0:17:57 | 0:18:00 | |
# Feed them the tuna that's the best. # | 0:18:00 | 0:18:04 | |
Our task today is to create a jingle but we also have to come up with | 0:18:04 | 0:18:08 | |
a 30-second commercial for Chicken Of The Sea. | 0:18:08 | 0:18:12 | |
"I need help, Sue. I'm at my wits end. | 0:18:12 | 0:18:14 | |
"I know you feed your family so healthy | 0:18:14 | 0:18:16 | |
"but we always seem to eat on the go, so convenience wins." | 0:18:16 | 0:18:19 | |
-It's good, it's good. -56 seconds. | 0:18:19 | 0:18:22 | |
What? Are you serious? | 0:18:22 | 0:18:25 | |
It was a lot of information to put in a 30-second commercial. | 0:18:25 | 0:18:27 | |
-38 seconds. -OK. We're getting there. We started cutting out | 0:18:27 | 0:18:30 | |
extra words and the messages we felt weren't important. | 0:18:30 | 0:18:34 | |
-"Chicken Of The Sea - the healthy choice at home or on the go." -13 seconds. | 0:18:34 | 0:18:38 | |
We're so close! | 0:18:38 | 0:18:39 | |
# So close, yet so far away! # | 0:18:39 | 0:18:46 | |
Somebody's pushing in there. | 0:19:01 | 0:19:03 | |
I think, Cyrus, it might be you doing a little push. | 0:19:03 | 0:19:06 | |
Do you think it should be a little peppier? | 0:19:06 | 0:19:09 | |
If it's a jingle? | 0:19:09 | 0:19:11 | |
Um... | 0:19:11 | 0:19:12 | |
For radio, which I come out of, you need zippier things. | 0:19:12 | 0:19:17 | |
I think we should do, maybe, slow, medium, fast... | 0:19:17 | 0:19:20 | |
-You have to tell him, because he's getting very locked in now. -OK. | 0:19:20 | 0:19:25 | |
Doing the original track or whatever. | 0:19:25 | 0:19:28 | |
I think Joan is using me as her liaison to Clint. | 0:19:28 | 0:19:32 | |
Clint's a little bit narcissistic | 0:19:32 | 0:19:35 | |
and Joan's the geriatric comedienne. | 0:19:35 | 0:19:38 | |
They found a spot where they can be to get along... | 0:19:38 | 0:19:41 | |
-One more time, guys. -Hey, Clint, you want to try one | 0:19:41 | 0:19:44 | |
a little bit faster, that we have both? | 0:19:44 | 0:19:48 | |
Yeah, we'll just pick up the tempo a little bit, so we have a choice. | 0:19:48 | 0:19:52 | |
# Ask any mermaid you happen to see | 0:19:52 | 0:19:56 | |
# What's the best tuna | 0:19:56 | 0:19:59 | |
# Chicken Of The Sea. # | 0:19:59 | 0:20:04 | |
It's great! | 0:20:04 | 0:20:06 | |
For me, the lazier feels more comfortable and a little more pleasant and fun to sing to. | 0:20:06 | 0:20:12 | |
This one, it just feels like it's hurrying along, but you know, | 0:20:12 | 0:20:16 | |
we've got both versions, so... | 0:20:16 | 0:20:18 | |
As I'm learning, I think I've evolved | 0:20:18 | 0:20:21 | |
and gotten better at making | 0:20:21 | 0:20:22 | |
the team feel like I am listening, | 0:20:22 | 0:20:25 | |
but as project manager, you're empowered | 0:20:25 | 0:20:30 | |
with the right to accept or reject | 0:20:30 | 0:20:33 | |
whatever they come up with. | 0:20:33 | 0:20:35 | |
-< You like the faster tempo? -No, the slower one. | 0:20:35 | 0:20:38 | |
It just had a more relaxed vibe. > | 0:20:38 | 0:20:40 | |
-Hi! -How are you? -We're doing the best we can. | 0:20:44 | 0:20:47 | |
You know, they've got Clint, but we're not despairing. | 0:20:47 | 0:20:52 | |
What can Clint do different? What can he come up with you guys can't? | 0:20:52 | 0:20:56 | |
One of the strengths of Athena has been that, even when projects fail, | 0:20:56 | 0:21:00 | |
we understood the brand better. | 0:21:00 | 0:21:02 | |
I'm a mom trying to feed my kids healthy food, but we're always on the go. | 0:21:02 | 0:21:05 | |
Give them Chicken Of The Sea, it's really easy and convenient. | 0:21:05 | 0:21:09 | |
The problem that we feel, is in the end, they're looking for a jingle. | 0:21:09 | 0:21:13 | |
Our fear is that, because Clint Black is singing it, you know, | 0:21:13 | 0:21:17 | |
-that would sway anybody. -I wish you guys luck. I look forward to seeing it. | 0:21:17 | 0:21:20 | |
They feel at a disadvantage, but they're working well. | 0:21:20 | 0:21:23 | |
Spirits are relatively up, so we'll see how they work | 0:21:23 | 0:21:27 | |
-with musicians who hopefully aren't tone deaf. -One question. | 0:21:27 | 0:21:30 | |
Do you want to see me in a mermaid outfit tomorrow? | 0:21:30 | 0:21:32 | |
Nothing would make me happier than seeing you in a mermaid outfit. | 0:21:32 | 0:21:36 | |
As skimpy as possible! | 0:21:36 | 0:21:38 | |
# What's the best tuna | 0:21:38 | 0:21:41 | |
# Chicken Of The Sea. # | 0:21:41 | 0:21:45 | |
Cluck-cluck-cluck-cluck! | 0:21:45 | 0:21:47 | |
Splash! | 0:21:47 | 0:21:48 | |
HE LAUGHS | 0:21:48 | 0:21:51 | |
How about that? | 0:21:51 | 0:21:53 | |
# Chicken Of The Sea. # | 0:21:53 | 0:21:56 | |
Cluck-cluck-cluck-cluck! | 0:21:56 | 0:21:59 | |
Splash! | 0:21:59 | 0:22:02 | |
What do you think? | 0:22:02 | 0:22:03 | |
-Doesn't do it for me! -Sorry! | 0:22:03 | 0:22:07 | |
# Chicken Of The Sea. # | 0:22:07 | 0:22:11 | |
Cluck-cluck-cluck-cluck! | 0:22:11 | 0:22:13 | |
Splash! | 0:22:13 | 0:22:15 | |
Cluck-cluck, splash was funny and cute. | 0:22:15 | 0:22:20 | |
Ultimately, I thought it was a risk we didn't need to take. | 0:22:20 | 0:22:23 | |
There was no way to know how these executives would respond to | 0:22:23 | 0:22:28 | |
a cartoon of their image. | 0:22:28 | 0:22:31 | |
-Hi, how are you? -You're like, at home! -Hello, hello. -Hi! | 0:22:31 | 0:22:36 | |
# Chicken Of The Sea. # | 0:22:36 | 0:22:41 | |
-Sounds good. -You like it? -Nice voice. | 0:22:43 | 0:22:45 | |
Make you want to go eat some tuna? | 0:22:45 | 0:22:47 | |
The one thing I would say, it sounds beautiful, | 0:22:47 | 0:22:51 | |
but it sounds a little bit more classic, if you will. | 0:22:51 | 0:22:54 | |
A little bit more old-fashioned. Is that something they wanted... | 0:22:54 | 0:22:57 | |
They want something contemporary. | 0:22:57 | 0:23:00 | |
You know, I think it will ultimately come down to Clint listening. | 0:23:00 | 0:23:05 | |
Did he listen to the executives? This has consistently been a problem for him. | 0:23:05 | 0:23:09 | |
Did he listen to what they were looking for, vis-a-vis direction? | 0:23:09 | 0:23:12 | |
The idea that I had, was to go with something lazy and sing-songy. | 0:23:12 | 0:23:17 | |
-You know, after you hear it, it's stuck in your head. -Yeah. | 0:23:17 | 0:23:22 | |
Chicken Of The Sea is a natural choice, full of protein, low in fat, | 0:23:28 | 0:23:33 | |
and high in Omega-3 | 0:23:33 | 0:23:34 | |
-Let's go. -We've got to get these two mics set up. | 0:23:34 | 0:23:37 | |
Annie and I wrote a commercial and we're starting to work on that, now. | 0:23:37 | 0:23:41 | |
That part really is not the hard part, we hope. | 0:23:41 | 0:23:45 | |
-We hope it sounds good. -Ready? We'll tape this. Rolling. | 0:23:45 | 0:23:48 | |
Laurie, I'm having a real hard time finding real fresh foods that are fast. | 0:23:48 | 0:23:52 | |
We're eating on the go, convenience wins. | 0:23:52 | 0:23:54 | |
Carla, don't sacrifice healthy for convenient. Have both | 0:23:54 | 0:23:57 | |
-with Chicken Of The Sea. -Joey loves tuna. -Most kids do. | 0:23:57 | 0:24:00 | |
I trust Brande to do her thing, whatever I need her to do, I know she's going to do. | 0:24:00 | 0:24:05 | |
I want to try to give her ownership of that 30-second spot. | 0:24:05 | 0:24:08 | |
-Let's just try to say it faster, again. Since we've time, can we do that over? -Yeah. | 0:24:08 | 0:24:14 | |
She tends not to be a creative force on the team. | 0:24:14 | 0:24:17 | |
I'm going to pull her into being a little more creative, cos I need her to be. | 0:24:17 | 0:24:21 | |
-Where are we in time? -34 seconds. | 0:24:21 | 0:24:23 | |
-Could you guys run in quick and give me a speedy one? -Sure. -Rolling. | 0:24:23 | 0:24:28 | |
Laurie, I'm having a hard time finding fresh foods that are fast. We're always eating on the go. | 0:24:28 | 0:24:33 | |
Don't sacrifice healthy for convenient, have both - Chicken Of The Sea. | 0:24:33 | 0:24:36 | |
I knew you'd have the answer. | 0:24:36 | 0:24:38 | |
Perfect! | 0:24:38 | 0:24:40 | |
So, got to work on the ad copy now. | 0:24:43 | 0:24:46 | |
Fresh-tasting tuna cuts, ready to eat. | 0:24:46 | 0:24:49 | |
Chicken Of The Sea, the delicious way to add Omega-3s to any diet. | 0:24:49 | 0:24:54 | |
What if we played on that funny thing and did a thing like a guy who goes, | 0:24:54 | 0:24:57 | |
(VOICEOVER MAN STYLE) "Did you know..." | 0:24:57 | 0:25:00 | |
blah blah blah? | 0:25:00 | 0:25:01 | |
Did you know? Blah, blah, blah. | 0:25:01 | 0:25:06 | |
You know, and kind of create some funny voice. | 0:25:06 | 0:25:08 | |
-So he sends the big voice and then gives the fact. -Yeah, poser voice. | 0:25:08 | 0:25:13 | |
It's time, once again, to play, Did You Know? | 0:25:13 | 0:25:16 | |
Did you know? | 0:25:16 | 0:25:17 | |
Chicken Of The Sea Tuna swims so fast it's naturally 99% fat free! | 0:25:17 | 0:25:22 | |
Did you know? | 0:25:22 | 0:25:23 | |
It's penny wise and dollar smart. | 0:25:23 | 0:25:25 | |
Good for your thighs and good for your heart. | 0:25:25 | 0:25:28 | |
We have two voice-over people that showed up. | 0:25:28 | 0:25:31 | |
Tanya was really good, animated, but the dude, great distinctive voice | 0:25:31 | 0:25:36 | |
but just totally subdued for this type of thing. | 0:25:36 | 0:25:39 | |
Let's you and I try just to see how it works. | 0:25:39 | 0:25:42 | |
It's that time once again to play, Did You Know? | 0:25:42 | 0:25:44 | |
Did you know? | 0:25:44 | 0:25:45 | |
Chicken Of The Sea Tuna swims so fast it's naturally 99% fat free! | 0:25:45 | 0:25:49 | |
Did you know? | 0:25:49 | 0:25:51 | |
Chicken Of The Sea Tuna can reduce the risk of heart disease by as much as 44%. Sure! | 0:25:51 | 0:25:55 | |
I didn't know that! | 0:25:55 | 0:25:56 | |
It's also penny wise and dollar smart. | 0:25:56 | 0:25:58 | |
Good for your thighs and good for your heart. | 0:25:58 | 0:26:01 | |
OK, now you guys try. | 0:26:01 | 0:26:04 | |
There's got to be energy and resonance. | 0:26:04 | 0:26:07 | |
It's time once again to play, Did You know? | 0:26:07 | 0:26:10 | |
Did you know?! | 0:26:10 | 0:26:12 | |
Chicken Of The Sea Tuna swims so fast it's naturally 99% fat free. | 0:26:12 | 0:26:16 | |
Did you know?! | 0:26:16 | 0:26:18 | |
Chicken Of The Sea Tuna can reduce the risk of heart disease by as much as 44%. | 0:26:18 | 0:26:23 | |
Did you know?! | 0:26:23 | 0:26:25 | |
Let me come talk to you for one second. | 0:26:25 | 0:26:28 | |
I think we're better. | 0:26:28 | 0:26:30 | |
Did you know that I think we could do it? | 0:26:30 | 0:26:32 | |
I think we should. I think we should be courteous. | 0:26:32 | 0:26:35 | |
They've come down. Let's do one take with them and say, "Got it. | 0:26:35 | 0:26:39 | |
"Thank you." Let them go home. Let's not waste time. | 0:26:39 | 0:26:43 | |
Then let's get in there and we'll get something very good going. | 0:26:43 | 0:26:47 | |
-Did you know we were going to be better? -Yes. | 0:26:47 | 0:26:50 | |
Yes. | 0:26:51 | 0:26:52 | |
# Mums, they want it fresh | 0:26:58 | 0:27:00 | |
# Kids, they want it fast | 0:27:00 | 0:27:02 | |
# Chicken Of The Sea... | 0:27:02 | 0:27:06 | |
# Chicken Of The Sea... | 0:27:06 | 0:27:07 | |
# Chicken Of The Sea... # | 0:27:08 | 0:27:10 | |
'We've got the content for the radio spike down, | 0:27:10 | 0:27:12 | |
and now I've got to do the hard part. | 0:27:12 | 0:27:14 | |
I've got to try to write this jingle. | 0:27:14 | 0:27:17 | |
I feel better because we have part of the task done, | 0:27:17 | 0:27:20 | |
but overwhelmed would be the word I'd use to say the least. | 0:27:20 | 0:27:23 | |
Why didn't you come to me with what you were thinking? | 0:27:23 | 0:27:27 | |
# Da-da-da-da-da | 0:27:27 | 0:27:29 | |
# Da-da-da-da-da | 0:27:29 | 0:27:31 | |
# Moms, they want it fresh | 0:27:31 | 0:27:33 | |
# Kids, they want it fast... # | 0:27:33 | 0:27:35 | |
You see, I want that to go up. | 0:27:35 | 0:27:36 | |
# Moms, they want it fresh... # | 0:27:36 | 0:27:38 | |
-Fast, yeah. I want fast to be different. -OK. | 0:27:38 | 0:27:42 | |
# Chicken Of The Sea... | 0:27:42 | 0:27:45 | |
# Chicken Of The Sea | 0:27:45 | 0:27:47 | |
# A name that you can trust | 0:27:47 | 0:27:49 | |
# Chicken Of The... # | 0:27:49 | 0:27:51 | |
I don't want this "trust" to go down. Can you sing it where it goes up? | 0:27:51 | 0:27:54 | |
# Chicken Of The Sea | 0:27:54 | 0:27:56 | |
# Is the name you can trust. # | 0:27:56 | 0:27:57 | |
Trust! | 0:27:57 | 0:27:59 | |
Trust! | 0:27:59 | 0:28:00 | |
# Chicken Of The Sea | 0:28:00 | 0:28:01 | |
# Is the tuna that you know | 0:28:01 | 0:28:05 | |
# For a healthy choice at home. # | 0:28:06 | 0:28:09 | |
I normally feel like I can do anything. | 0:28:11 | 0:28:14 | |
I'll have that initial moment of crisis but then I know I can do it. | 0:28:14 | 0:28:18 | |
And I couldn't get that, I couldn't get that feeling | 0:28:18 | 0:28:20 | |
of I'm going to be able to do this and it's all right. | 0:28:20 | 0:28:23 | |
I don't want to fail for anybody. I don't want to fail for myself. I don't want to fail Brande, either. | 0:28:23 | 0:28:28 | |
I was crossing my fingers that the music would come together and wasn't embarrassing. | 0:28:28 | 0:28:32 | |
# Chicken Of The Sea | 0:28:32 | 0:28:34 | |
# Chicken Of The Sea | 0:28:34 | 0:28:36 | |
# Ask any mermaid... # | 0:28:36 | 0:28:38 | |
# Chicken Of The Sea... # | 0:28:43 | 0:28:46 | |
Just a couple of things, watch your timing with each other. | 0:28:48 | 0:28:52 | |
We were a little off over here. | 0:28:52 | 0:28:54 | |
There are two equal parts in this. | 0:28:54 | 0:28:57 | |
One is the song and one is the commercial. | 0:28:57 | 0:29:02 | |
I think we should be able to lay down the commercial now. | 0:29:02 | 0:29:05 | |
-OK. -Enough. -As soon as he's ready. | 0:29:05 | 0:29:08 | |
-Let's stop that for a second and give us 15 minutes of the commercial. -OK. | 0:29:08 | 0:29:12 | |
-We told 'em. -I find this insane that we're not doing the commercial. | 0:29:12 | 0:29:15 | |
Clint's only going to do what Clint wants to do. | 0:29:15 | 0:29:18 | |
I think you should explain it, this is two parts. | 0:29:18 | 0:29:21 | |
-This is not one part. -He's fully aware of that. | 0:29:21 | 0:29:23 | |
Till Clint gets in, are you done? | 0:29:23 | 0:29:25 | |
Cos we need 15 minutes in there. | 0:29:25 | 0:29:27 | |
Till Clint gets in? Let's go and do it while we're waiting for Clint to get in. | 0:29:27 | 0:29:32 | |
OK. Enough. Hands off. | 0:29:32 | 0:29:34 | |
Clint, we have to try the other commercial, too. | 0:29:36 | 0:29:39 | |
Yes, keep the chords as strummed. | 0:29:39 | 0:29:41 | |
Clint is very music orientated, | 0:29:43 | 0:29:45 | |
so he would like to do the music first. | 0:29:45 | 0:29:49 | |
I am very sleep orientated. | 0:29:49 | 0:29:51 | |
-For me to wait until you do all the music. -I know. -To do the commercial, at the end. | 0:29:51 | 0:29:55 | |
I would rather do the commercial at the beginning and then the music. | 0:29:55 | 0:29:59 | |
OK, let's do that. Let's do that. And we're rolling... | 0:29:59 | 0:30:02 | |
Ladies and gentlemen, it's that time, once again, for, Did You Know? | 0:30:02 | 0:30:06 | |
Did you know? | 0:30:06 | 0:30:08 | |
That Chicken Of The Sea tuna swims so fast it's naturally 99% fat free. | 0:30:08 | 0:30:13 | |
Did you know? | 0:30:13 | 0:30:15 | |
That Chicken Of The Sea tuna can reduce the risk of heart disease by as much as 44%. | 0:30:15 | 0:30:19 | |
I did not know that. | 0:30:19 | 0:30:20 | |
It's penny wise and dollar smart. | 0:30:20 | 0:30:23 | |
Good for your thighs and great for your heart. | 0:30:23 | 0:30:25 | |
We got it. | 0:30:25 | 0:30:27 | |
-OK. -Let's go ahead and get started setting up the mix. | 0:30:28 | 0:30:32 | |
-It's clever. -Yes. | 0:30:32 | 0:30:35 | |
I think we've got a lot of energy in the commercial which, by the way, we did in two takes. | 0:30:35 | 0:30:39 | |
Did you know? | 0:30:39 | 0:30:41 | |
# Ask any mermaid you happen... # | 0:30:43 | 0:30:47 | |
-Right, I got it now. -# What's the best tuna? | 0:30:47 | 0:30:49 | |
# Chicken Of The Sea. # | 0:30:49 | 0:30:51 | |
-Can we have the whole thing? -Yes. | 0:30:51 | 0:30:53 | |
-Brace yourself. -All right. -We'll sing the whole thing through. Ready? | 0:30:53 | 0:30:56 | |
One, two, three, four... | 0:30:56 | 0:30:58 | |
# Moms, they want it fresh | 0:30:58 | 0:31:01 | |
# Kids, they want it fast | 0:31:01 | 0:31:02 | |
# Chicken Of The Sea is the name you can trust. # | 0:31:02 | 0:31:07 | |
I know that I was doubting us, Annie was doubting us | 0:31:07 | 0:31:11 | |
and then, all of a sudden, things started clicking. | 0:31:11 | 0:31:14 | |
# Chicken Of The Sea | 0:31:14 | 0:31:15 | |
# Is the tuna that you know | 0:31:15 | 0:31:17 | |
# For a healthy choice anywhere at home or on the go. # | 0:31:17 | 0:31:21 | |
As I started listening to it, I was, "Oh, my gosh, this is catchy." | 0:31:21 | 0:31:25 | |
Then I saw the other people in the room being like... | 0:31:25 | 0:31:28 | |
You know... | 0:31:28 | 0:31:30 | |
Like it's catchy, it's contagious. | 0:31:30 | 0:31:31 | |
# What's the best tuna? | 0:31:31 | 0:31:34 | |
# Chicken Of The Sea. # | 0:31:34 | 0:31:35 | |
-Oh, my God, that's so beautiful. -Yeah. | 0:31:35 | 0:31:38 | |
I was like, "Wait, it's not terrible, it doesn't suck." | 0:31:38 | 0:31:42 | |
I've written a song. I wrote a song today. | 0:31:42 | 0:31:44 | |
No matter what happens tomorrow, I wrote an amazing jingle. | 0:31:44 | 0:31:47 | |
I can't believe I managed to do that. | 0:31:47 | 0:31:49 | |
I just want to say this rocks. | 0:31:49 | 0:31:51 | |
-This -BLEEP -rocks! | 0:31:51 | 0:31:53 | |
I mean, I'm just saying, Clint can't do that much better than this. | 0:31:53 | 0:31:56 | |
Clint Black might beat me because he's Clint Black. | 0:31:56 | 0:31:59 | |
But if we win, that will be one of the high points of my life. | 0:31:59 | 0:32:04 | |
Honestly... | 0:32:04 | 0:32:06 | |
-BLEEP -love the song. | 0:32:06 | 0:32:08 | |
I hate to say it, but I do. | 0:32:08 | 0:32:10 | |
I wrote a kick-ass jingle. I did a good job. | 0:32:10 | 0:32:12 | |
I'm so excited about this morning. | 0:32:19 | 0:32:22 | |
I really am. I don't care whether we win or lose. | 0:32:22 | 0:32:25 | |
-It's going to be great. -It's going to be fantastic. | 0:32:25 | 0:32:27 | |
It's the morning of the presentation. | 0:32:27 | 0:32:30 | |
Annie and I know nothing about music, but yet, | 0:32:30 | 0:32:34 | |
we pulled out this awesome jingle | 0:32:34 | 0:32:36 | |
but we're going up against Clint Black, | 0:32:36 | 0:32:38 | |
a Grammy Award winner. | 0:32:38 | 0:32:40 | |
But at least we know we did a great job with what we had. | 0:32:40 | 0:32:43 | |
# Ask any mermaid you happen to see | 0:32:43 | 0:32:47 | |
# What's the best tuna? Chicken Of The Sea. # | 0:32:47 | 0:32:51 | |
-Thank you, Maddie, awesome. -You're hired. | 0:32:51 | 0:32:55 | |
Thank you, hello, good morning. | 0:32:59 | 0:33:01 | |
# Ask any mermaid you happen to see | 0:33:01 | 0:33:06 | |
# What's the best tuna? | 0:33:06 | 0:33:09 | |
# Chicken Of The Sea. # | 0:33:09 | 0:33:14 | |
Splash... | 0:33:14 | 0:33:15 | |
You need a button. | 0:33:17 | 0:33:19 | |
I don't think he wanted it to step on his song. | 0:33:19 | 0:33:22 | |
You made it with a joke. | 0:33:22 | 0:33:24 | |
What if I walked past like a sign girl? | 0:33:24 | 0:33:27 | |
Clint... | 0:33:28 | 0:33:30 | |
Is there anywhere to set that? | 0:33:31 | 0:33:34 | |
What about... Just like... | 0:33:34 | 0:33:37 | |
Let's talk about that after rehearsal. | 0:33:37 | 0:33:39 | |
This will be part of rehearsal. | 0:33:39 | 0:33:41 | |
-OK. -You know what I'm saying? | 0:33:41 | 0:33:43 | |
-Yeah, you don't have to rehearse that. -OK. | 0:33:43 | 0:33:45 | |
Up to you... Up to you. Just trying to make it funny. | 0:33:45 | 0:33:48 | |
Another idea rejected. | 0:33:50 | 0:33:52 | |
Can you imagine if he'd have been the first club owner I went to, | 0:33:52 | 0:33:55 | |
I'd still be working Wal-Mart. | 0:33:55 | 0:33:57 | |
Clint should not question the comedy. | 0:33:57 | 0:34:00 | |
Use what people have. | 0:34:00 | 0:34:02 | |
If I have a car, I'd give it to Jesse. | 0:34:02 | 0:34:04 | |
Just let me show you, take a look. | 0:34:04 | 0:34:07 | |
You're all wound up, right. | 0:34:07 | 0:34:09 | |
Cluck, cluck... | 0:34:13 | 0:34:14 | |
Splash! | 0:34:14 | 0:34:16 | |
Don't love it. | 0:34:16 | 0:34:18 | |
Don't do it, you're project manager. | 0:34:18 | 0:34:20 | |
-The idea was more appealing with you walking by with it. -Fine. | 0:34:20 | 0:34:23 | |
-In silence... -I'll walk by in silence. | 0:34:23 | 0:34:27 | |
No, but I mean, down here. | 0:34:27 | 0:34:29 | |
Oh, walk down there, absolutely! | 0:34:29 | 0:34:31 | |
You're just allowed to walk across but not allowed to say anything. | 0:34:31 | 0:34:35 | |
I'm now doing it the way Helen Keller would have done it. | 0:34:35 | 0:34:38 | |
You could have the world's number one icon of comedy doing something funny. | 0:34:38 | 0:34:43 | |
If you choose not to have the world's number one, also in London, | 0:34:43 | 0:34:46 | |
icon of comedy, doing anything funny, that's fine! I don't mind. | 0:34:46 | 0:34:50 | |
I think there has to be some reining in of anyone on a task | 0:34:50 | 0:34:54 | |
who is trying to push the envelope. | 0:34:54 | 0:34:57 | |
I listened to all of Joan's ideas but I didn't use all of them. | 0:34:57 | 0:35:02 | |
I think that's what a project manager has to do. | 0:35:02 | 0:35:05 | |
-If you just... -Fine, OK, I will walk past and not look at them. | 0:35:05 | 0:35:10 | |
-Can I say, "cluck, cluck, cluck"? -Don't say, "cluck, cluck, cluck". I just don't want to detract... | 0:35:10 | 0:35:14 | |
-I think we've got a strong... -I swear I will not say "cluck". | 0:35:14 | 0:35:18 | |
Hello! | 0:35:26 | 0:35:27 | |
-Hello. -Hi. -I'm in such a good mood because our jingle is so quirky. | 0:35:27 | 0:35:31 | |
The jingle you're about to hear, you're going to hear messages | 0:35:31 | 0:35:34 | |
of trust, freshness, health and convenience. | 0:35:34 | 0:35:38 | |
The brand, Chicken Of The Sea, is at once nostalgic | 0:35:38 | 0:35:41 | |
and contemporary, and we tried to reflect that in the music | 0:35:41 | 0:35:44 | |
that accompanies the lyrics. Now, the other thing you'll hear and see | 0:35:44 | 0:35:48 | |
in a moment is that we have a woman singing the jingle. | 0:35:48 | 0:35:51 | |
We did this pointedly, because over 80% of your consumer base is women. | 0:35:51 | 0:35:55 | |
So, I'm so excited, I have to tell you, without further ado, | 0:35:55 | 0:35:58 | |
I'm going to bring out Mattie, and she's going to perform the jingle for you. | 0:35:58 | 0:36:02 | |
# Moms, they want it fresh | 0:36:05 | 0:36:07 | |
# Kids, they want it fast | 0:36:07 | 0:36:09 | |
# Chicken Of The Sea is a name you can't trust | 0:36:09 | 0:36:14 | |
# Chicken Of The Sea is the tuna that you know | 0:36:14 | 0:36:16 | |
# For a healthy choice anywhere at home and on the go | 0:36:16 | 0:36:21 | |
# Ask any mermaid you happen to see | 0:36:21 | 0:36:25 | |
# What's the best tuna? Chicken Of The Sea. # | 0:36:25 | 0:36:29 | |
Thank you, Mattie. | 0:36:31 | 0:36:33 | |
OK, now we're going to move on to our 30-second spot | 0:36:33 | 0:36:36 | |
and we're going to overhear a conversation that two moms are having on a playground. | 0:36:36 | 0:36:40 | |
Here's our 30-second spot. | 0:36:40 | 0:36:41 | |
'I'm having a hard time finding fresh foods that are fast. | 0:36:41 | 0:36:44 | |
'We always eat on the go, so convenience wins. | 0:36:44 | 0:36:46 | |
'Carla, don't sacrifice healthy for convenient, you can have both | 0:36:46 | 0:36:50 | |
'with Chicken Of The Sea.' | 0:36:50 | 0:36:51 | |
The presentation went great. It was very simple and to the point. | 0:36:51 | 0:36:55 | |
We didn't have bells and whistles. | 0:36:55 | 0:36:57 | |
We just wanted to get the point across. | 0:36:57 | 0:36:59 | |
Because we think it's so catchy and contagious, | 0:36:59 | 0:37:01 | |
I'm going to walk off the stage to the sound of our own tune. | 0:37:01 | 0:37:04 | |
Thank you. Thank you. | 0:37:04 | 0:37:07 | |
It was really hard for me yesterday, | 0:37:08 | 0:37:10 | |
to have had so many self doubts | 0:37:10 | 0:37:12 | |
and to produce something so catchy. | 0:37:12 | 0:37:14 | |
If we lose, it takes the edge off, because I can walk away | 0:37:14 | 0:37:19 | |
from this competition knowing that I did something incredible. | 0:37:19 | 0:37:22 | |
# Chicken Of The Sea. # | 0:37:22 | 0:37:25 | |
Good morning. | 0:37:32 | 0:37:34 | |
On behalf of Team KOTU, Clint Black has a word from our sponsors. | 0:37:34 | 0:37:38 | |
# Naturally healthy and nutritious | 0:37:47 | 0:37:52 | |
# Naturally easy and delicious | 0:37:52 | 0:37:56 | |
# Ask any mermaid you happen to see | 0:37:56 | 0:38:01 | |
# What's the best tuna? | 0:38:01 | 0:38:03 | |
# Chicken Of The Sea. # | 0:38:04 | 0:38:08 | |
Now, here's Joan Rivers and Jesse James with Chicken Of The Sea. | 0:38:11 | 0:38:14 | |
'It's time once again to play Did You Know? | 0:38:14 | 0:38:17 | |
'Did you know... | 0:38:17 | 0:38:18 | |
'That Chicken Of The Sea tuna swims so fast it's naturally 99% fat free?' | 0:38:18 | 0:38:23 | |
I felt confident. | 0:38:23 | 0:38:25 | |
I feel like it's a strong jingle and that the spot is strong. | 0:38:25 | 0:38:28 | |
I know how good it feels to win money for my charity. | 0:38:28 | 0:38:32 | |
I want it again. | 0:38:32 | 0:38:33 | |
Thank you very much. | 0:38:33 | 0:38:35 | |
Good job. Good job. | 0:38:39 | 0:38:42 | |
-Good job. -Good! It sounded great! | 0:38:45 | 0:38:49 | |
'I think we have a very good shot,' | 0:38:49 | 0:38:51 | |
because I think Clint is so strong musically in what he does. | 0:38:51 | 0:38:54 | |
I think it would be really amazing if the girls win. They may win. | 0:38:54 | 0:38:58 | |
Annie can do everything, you know. | 0:38:58 | 0:39:00 | |
Your task should've been walk on water. | 0:39:00 | 0:39:03 | |
So, Clint, you had a big advantage. How do you think you did? | 0:39:26 | 0:39:30 | |
Win or lose, it was my favourite task. Had a great time. | 0:39:30 | 0:39:34 | |
Do you think you did well? | 0:39:34 | 0:39:36 | |
I think so, it's hard to know what the executives will like, | 0:39:36 | 0:39:40 | |
-but I feel proud. -Which was better - your commercial or your jingle? | 0:39:40 | 0:39:43 | |
The radio spot, we sort of took a chance on some brash comedy style | 0:39:43 | 0:39:49 | |
of mixing the messaging with just some outrageous voice-over style, | 0:39:49 | 0:39:56 | |
and if that's a type of humour that the executives would love, | 0:39:56 | 0:40:00 | |
then I would say that the spot and the jingle are on equal ground. | 0:40:00 | 0:40:05 | |
-Joan, how do you feel about that? -I thought it was incredible. | 0:40:05 | 0:40:09 | |
You really did? | 0:40:09 | 0:40:10 | |
To go in with nothing and come out with something - astonishing. | 0:40:10 | 0:40:15 | |
That's very good. That's very good. | 0:40:15 | 0:40:17 | |
Annie, do you think you're at a big disadvantage knowing that | 0:40:17 | 0:40:21 | |
-you're competing against Clint? -Honestly, we sat here, | 0:40:21 | 0:40:24 | |
and I've never written a lyric. | 0:40:24 | 0:40:26 | |
I've never written a piece of music. | 0:40:26 | 0:40:28 | |
We determined that I was the least tone deaf of the two of us | 0:40:28 | 0:40:31 | |
and in the face of abject despair at having to create | 0:40:31 | 0:40:34 | |
a song against Clint Black, the two of us just found our heart. | 0:40:34 | 0:40:38 | |
-Together. -Together, | 0:40:38 | 0:40:40 | |
and decided that it was OK and we were just going to attack it. | 0:40:40 | 0:40:44 | |
It's tough. The jingle was half of the task. | 0:40:44 | 0:40:47 | |
How did you do in the radio commercial? | 0:40:47 | 0:40:50 | |
That was the first thing we did, and I think we really got that one down. | 0:40:50 | 0:40:53 | |
I think we understood what the brand wanted and we hit their messages really well. | 0:40:53 | 0:40:59 | |
We did that first to try to get our confidence up, to tell you the truth. | 0:40:59 | 0:41:03 | |
-Which was better? -I think the jingle. | 0:41:03 | 0:41:07 | |
You think the jingle? Wow. | 0:41:07 | 0:41:09 | |
-I'd like to hear your jingle. -Oh, yay! Can we sing along with it? | 0:41:09 | 0:41:13 | |
-Yeah. Sing along. -Annie really likes her jingle. -Sing along with it. | 0:41:13 | 0:41:16 | |
Go ahead, I'd like to hear your jingle. | 0:41:16 | 0:41:18 | |
# Moms, they want it fresh | 0:41:18 | 0:41:21 | |
# Kids, they want it fast | 0:41:21 | 0:41:23 | |
# Chicken Of The Sea is the name you can trust | 0:41:23 | 0:41:27 | |
# Chicken Of The Sea is the tuna that you know | 0:41:27 | 0:41:31 | |
# For a healthy choice anywhere at home or on the go | 0:41:31 | 0:41:35 | |
# Ask any mermaid you happen to see | 0:41:35 | 0:41:39 | |
# What's the best tuna? Chicken Of The Sea. # | 0:41:39 | 0:41:44 | |
That's pretty good. | 0:41:44 | 0:41:45 | |
'I'm having a hard time finding fresh foods that are fast. | 0:41:45 | 0:41:49 | |
-'We always eat on the go. -Don't sacrifice healthy for convenient. | 0:41:49 | 0:41:53 | |
'You can have both with Chicken Of The Sea. | 0:41:53 | 0:41:56 | |
'Chicken Of The Sea is full of protein, low in fat and high in Omega-3s. | 0:41:56 | 0:42:00 | |
'What about when we're on the go? | 0:42:00 | 0:42:02 | |
'Chicken Of The Sea has lunch solutions, | 0:42:02 | 0:42:04 | |
'tuna cups and salmon cups that are ready to eat anywhere.' | 0:42:04 | 0:42:08 | |
# Ask any mermaid you happen to see | 0:42:08 | 0:42:10 | |
# What's the best tuna? Chicken Of The Sea. # | 0:42:10 | 0:42:14 | |
-That's pretty good. -It's adorable. It's absolutely adorable. | 0:42:16 | 0:42:20 | |
What did you think of their jingle, Clint? | 0:42:20 | 0:42:23 | |
Very musical, and I'm not surprised. Very lyrical. | 0:42:23 | 0:42:26 | |
And I happen to believe that everyone has music in them. | 0:42:26 | 0:42:30 | |
You can find that rare gem of a person who really has none, | 0:42:30 | 0:42:35 | |
but I think that it's something that she found once she started a process. | 0:42:35 | 0:42:39 | |
The way she was moving. I think you DO have an ability at music. | 0:42:39 | 0:42:42 | |
I can see, Brande, you probably don't. | 0:42:42 | 0:42:44 | |
You don't have a lot of good rhythm. | 0:42:44 | 0:42:46 | |
-And you DID have good rhythm, Annie. -Thank you! | 0:42:46 | 0:42:50 | |
I think you DO have an ability at music. Jesse, what do you think? | 0:42:50 | 0:42:53 | |
-It's not bad. -Not bad. You like yours better? -I think so. | 0:42:53 | 0:42:58 | |
-Joan, what do you think? -I think their jingle's adorable, | 0:42:58 | 0:43:02 | |
but ours is very different. | 0:43:02 | 0:43:04 | |
The commercial - I don't like straight commercials. | 0:43:04 | 0:43:07 | |
This commercial gives you all your product information, absolutely. | 0:43:07 | 0:43:11 | |
Do you like that as much as, let's say, Clint's jingle? | 0:43:11 | 0:43:15 | |
-I'm still humming OUR jingle. -OK. That's good. I'd like to hear it. | 0:43:15 | 0:43:20 | |
# Naturally healthy and nutritious | 0:43:21 | 0:43:25 | |
# Naturally easy and delicious | 0:43:25 | 0:43:29 | |
# Ask any mermaid you happen to see | 0:43:29 | 0:43:33 | |
# What's the best tuna? | 0:43:33 | 0:43:37 | |
# Chicken Of The Sea. # | 0:43:38 | 0:43:42 | |
It's good. | 0:43:46 | 0:43:48 | |
'It's time once again to play Did You Know? Did you know... | 0:43:48 | 0:43:51 | |
'That Chicken Of The Sea tuna swims so fast, | 0:43:51 | 0:43:54 | |
'it's naturally 99% fat free? | 0:43:54 | 0:43:56 | |
-'Did you know... -That's it's low sodium | 0:43:56 | 0:43:58 | |
'and a natural source of healthy heart super-oil Omega-3? | 0:43:58 | 0:44:01 | |
-'Did you know... -Tuna can reduce the risk of heart disease by 44%? | 0:44:01 | 0:44:04 | |
-'I didn't know that! -It's penny wise and dollar smart, | 0:44:04 | 0:44:08 | |
'good for your thighs and great for your heart.' | 0:44:08 | 0:44:10 | |
# What's the best tuna? Chicken Of The Sea. # | 0:44:10 | 0:44:17 | |
-Wow. Annie, what do you think? -He's Clint Black. That's what we were talking about! | 0:44:18 | 0:44:22 | |
Do you think yours is as good or better? | 0:44:22 | 0:44:24 | |
-I think ours is really different. -Do you think it's better? -No. It's Clint Black. | 0:44:24 | 0:44:28 | |
-What are you talking about? -What do you think? | 0:44:28 | 0:44:31 | |
-Um, I think theirs is very, very good. -It's so different. | 0:44:33 | 0:44:37 | |
It depends on what the brand wants. | 0:44:37 | 0:44:40 | |
Well, Don, let me ask you, what did the executives think of Athena? | 0:44:40 | 0:44:43 | |
Well, the pros, they thought the jingle hit all the criteria. | 0:44:43 | 0:44:47 | |
They thought the jingle was catchy | 0:44:47 | 0:44:49 | |
and the radio spot was creative. | 0:44:49 | 0:44:51 | |
They like the moms talking about how tuna is fast, fresh and convenient. | 0:44:51 | 0:44:55 | |
The negative was that it was mentioned in cups, but it wasn't said that it was in pouches. | 0:44:55 | 0:45:00 | |
-They put tuna fish in a pouch? -Yeah, a Ziploc bag. -I don't like that idea. | 0:45:00 | 0:45:04 | |
I like it right out of the can. | 0:45:04 | 0:45:06 | |
It's easier, because you don't have the thing and the oil. | 0:45:06 | 0:45:10 | |
-It's packed without the oil. -It's exactly the same, but... | 0:45:10 | 0:45:13 | |
More convenient. | 0:45:13 | 0:45:16 | |
-No can-opener needed. -Well, that's true. That's true. | 0:45:16 | 0:45:19 | |
Ivanka, in terms of KOTU, what were the pros and cons? | 0:45:19 | 0:45:23 | |
Well, they actually said they thought | 0:45:23 | 0:45:25 | |
the performance of the jingle was terrific. | 0:45:25 | 0:45:27 | |
I don't think anyone's surprised by that. | 0:45:27 | 0:45:29 | |
They liked the focus on naturalness and health, | 0:45:29 | 0:45:33 | |
and they also loved the comedy in Joan's commercial. | 0:45:33 | 0:45:36 | |
So I think that was a good decision that you all came to. | 0:45:36 | 0:45:39 | |
The negatives were that they didn't think that everyone necessarily | 0:45:39 | 0:45:43 | |
loved country music and it was definitely geared in that direction, | 0:45:43 | 0:45:47 | |
and that they wish there had been a little bit more focus | 0:45:47 | 0:45:51 | |
on the convenience, which was what they were trying to highlight. | 0:45:51 | 0:45:54 | |
-All fair. -All fair. So let's get down to it. | 0:45:54 | 0:46:00 | |
-Are you ready? -Yeah. | 0:46:00 | 0:46:03 | |
You know what the pros and the cons were. | 0:46:04 | 0:46:07 | |
We're not going to go through a long scenario. | 0:46:07 | 0:46:09 | |
The fact is that the executives really liked the job | 0:46:11 | 0:46:16 | |
-that Annie and Brande did. -No! | 0:46:16 | 0:46:18 | |
And they respected Clint. | 0:46:19 | 0:46:21 | |
They were very concerned about the country aspect, | 0:46:21 | 0:46:25 | |
because they have such a large group of people. They loved the song. | 0:46:25 | 0:46:28 | |
They loved your voice and performance, but they thought it was limited. | 0:46:28 | 0:46:32 | |
-You understand. -It's fair. It's fair. | 0:46:32 | 0:46:35 | |
Look at these two. They don't believe it. | 0:46:35 | 0:46:37 | |
-They loved the job, Annie, that you did and that Brande did. -Thank you. | 0:46:37 | 0:46:42 | |
So, congratulations very much. As you know, | 0:46:42 | 0:46:44 | |
-you will get 20,000 for your charity. -Yes! | 0:46:44 | 0:46:47 | |
For Refugees International. Thank you so much. | 0:46:47 | 0:46:51 | |
-Look at you, with the tears! -No, it was just really hard for us | 0:46:51 | 0:46:55 | |
yesterday morning to hear the task, and just to feel like | 0:46:55 | 0:46:58 | |
there was no way we could ever climb that mountain against Clint. | 0:46:58 | 0:47:02 | |
I'm sorry. | 0:47:02 | 0:47:04 | |
-OK. -I just can't believe we won. | 0:47:04 | 0:47:07 | |
OK. Congratulations. Go ahead. | 0:47:07 | 0:47:10 | |
-Have a good time. -Good job, guys. | 0:47:10 | 0:47:13 | |
ANNIE SOBS | 0:47:17 | 0:47:20 | |
Oh, my God. | 0:47:20 | 0:47:21 | |
You've all done great, but sadly, somebody of the three will be fired. | 0:47:26 | 0:47:30 | |
-I thought... -Holy -BLEEP. | 0:47:42 | 0:47:44 | |
When I heard it was country, I though we had a chance. | 0:47:44 | 0:47:47 | |
When I heard it was country... I just cried in front of Donald Trump. | 0:47:47 | 0:47:51 | |
Holy crap. I just beat Clint Black | 0:47:51 | 0:47:54 | |
in a songwriting contest! | 0:47:54 | 0:47:57 | |
I'm so beside myself. | 0:47:57 | 0:47:58 | |
I wrote a song that they liked better for them | 0:47:58 | 0:48:01 | |
than Clint Black, and they loved our commercial. | 0:48:01 | 0:48:04 | |
I'm the winningest project manager. | 0:48:04 | 0:48:07 | |
I was never brought back into the boardroom, | 0:48:07 | 0:48:09 | |
and I've raised 30% of the money in a 16-man game, | 0:48:09 | 0:48:12 | |
so if I don't get into the final, it's because I pissed off Mr Trump | 0:48:12 | 0:48:15 | |
without knowing it, cos it seems to me that I'm supposed to be there. | 0:48:15 | 0:48:19 | |
Wow! | 0:48:19 | 0:48:20 | |
I was shocked. | 0:48:21 | 0:48:23 | |
I was like, "Wait a minute, I'm in the final four!" | 0:48:23 | 0:48:27 | |
I'm just so happy. | 0:48:27 | 0:48:29 | |
Oh, my God. Oh, my God, we did it. | 0:48:29 | 0:48:31 | |
As much as Joan Rivers called me a dumb blonde the other night, | 0:48:31 | 0:48:34 | |
I'm not a dumb blonde. | 0:48:34 | 0:48:37 | |
I don't envy them right now at all. | 0:48:37 | 0:48:40 | |
-Clint, a little bit of an upset. -Quite an upset! | 0:48:40 | 0:48:45 | |
-The fact is you did very well. You really did. I loved it. -Thanks. | 0:48:45 | 0:48:49 | |
I'm not sure I didn't like it more, but it has nothing to do with me. | 0:48:49 | 0:48:53 | |
These executives chose the others. | 0:48:53 | 0:48:55 | |
I have to say that I did like it more, | 0:48:55 | 0:48:58 | |
so I was a bit surprised to hear that you guys had lost, | 0:48:58 | 0:49:01 | |
but I guess it goes to listening to the executives and the message. | 0:49:01 | 0:49:06 | |
They mentioned the brand name three times in their jingle, | 0:49:06 | 0:49:09 | |
whereas you had only mentioned it once. | 0:49:09 | 0:49:11 | |
And it was a little zippier. It was a little zippier. | 0:49:11 | 0:49:15 | |
-They had a lot of snap, Joan. -Yes. | 0:49:15 | 0:49:17 | |
It was... But I will say, people would sing his | 0:49:17 | 0:49:23 | |
but couldn't sing the other one, | 0:49:23 | 0:49:25 | |
and I think a jingle should be the one you're humming in the bath tub | 0:49:25 | 0:49:28 | |
and that's the one you're humming... | 0:49:28 | 0:49:31 | |
That's not true. People have been singing it all day, Joan. | 0:49:31 | 0:49:35 | |
-Why do you think you lost, Jesse? -Er... | 0:49:35 | 0:49:38 | |
I think because although we worked together, all three of us, | 0:49:38 | 0:49:42 | |
we managed to put our differences aside and not fight, | 0:49:42 | 0:49:46 | |
it still wasn't a total creative working environment. | 0:49:46 | 0:49:50 | |
You know, this was Clint's show, and we're not in any position | 0:49:50 | 0:49:54 | |
to argue with him, because he is so acclaimed as a country star. | 0:49:54 | 0:49:58 | |
I agree with that. | 0:49:58 | 0:49:59 | |
-But Joan and I definitely had some opinions on some stuff. -Did Clint listen to your ideas? | 0:49:59 | 0:50:06 | |
A little bit. | 0:50:08 | 0:50:09 | |
We got Clint to record, you know, a couple of faster versions. | 0:50:11 | 0:50:16 | |
I don't know 100 per cent that we actually ended up with those. | 0:50:16 | 0:50:19 | |
It sounds like the slower version to me. | 0:50:19 | 0:50:21 | |
If you sped it up, could you have gotten more of the things in there or not? | 0:50:21 | 0:50:25 | |
If you went with a little bit catchier, a little faster, could you have crammed more into the jingle? | 0:50:25 | 0:50:30 | |
Joan, your radio spot didn't talk about convenience. Why is that? | 0:50:34 | 0:50:38 | |
What I wanted to do, I wanted to do a funny spot, they remember funny, | 0:50:38 | 0:50:42 | |
and unfortunately, we couldn't make it funny enough. | 0:50:42 | 0:50:46 | |
It needed a punch line so desperately. | 0:50:46 | 0:50:48 | |
-We just didn't get to do the punch line. -You thought you were being restrained? -Yes. | 0:50:48 | 0:50:52 | |
-Did you have a punch line? -Yeah. -What is your punch line? | 0:50:52 | 0:50:56 | |
At one point, at the end of the jingle, I wanted to sing the end of the jingle really beautifully. | 0:50:56 | 0:51:02 | |
# What's the best tuna? Chicken Of The Sea...# | 0:51:02 | 0:51:07 | |
Cluck--luck-cluck cluck! Splash! | 0:51:07 | 0:51:10 | |
-That's terrible. -People will laugh! -That is bad. That is not funny. | 0:51:11 | 0:51:15 | |
-Not funny at all. -It's about as funny as Hitler. | 0:51:15 | 0:51:20 | |
This was really a creative choice. | 0:51:20 | 0:51:23 | |
It was putting an image on a product that we were not certain the executives were comfortable with. | 0:51:23 | 0:51:29 | |
So it was risky to me. | 0:51:29 | 0:51:30 | |
That was not a criticism. Interestingly. They thought it was funny, | 0:51:30 | 0:51:33 | |
and they commented on how they liked the humour. | 0:51:33 | 0:51:37 | |
Had you gone a step further, that may have been distracting. Whatever you did, you did right. | 0:51:37 | 0:51:41 | |
Whoever made that decision to go that direction, that is something they responded to positively. | 0:51:41 | 0:51:46 | |
Joan, if you were me, who would you fire? Who would you fire, Joan? Tell me. | 0:51:46 | 0:51:50 | |
I can't stand this. I cannot stand this. | 0:51:54 | 0:51:58 | |
-Go ahead. It won't hurt my feelings. -I can't! -It won't hurt my feelings. | 0:52:00 | 0:52:04 | |
-It would have to be the project manager. -That's right. | 0:52:04 | 0:52:07 | |
It would have to be Clint. | 0:52:07 | 0:52:09 | |
It's interesting, because Joan wanted to have a little more snap in your song. | 0:52:13 | 0:52:18 | |
In your jingle. And ultimately, maybe that is one of the reasons you didn't win. | 0:52:18 | 0:52:25 | |
Clint, you are a great talent, and you do have a great voice. | 0:52:27 | 0:52:31 | |
I loved your jingle, I thought it was great. | 0:52:31 | 0:52:34 | |
But you have lost before, Clint. And you really called it. | 0:52:34 | 0:52:38 | |
It has to be the project manager in this case, so Clint, you are fired. | 0:52:38 | 0:52:41 | |
-Good luck. Thank you. -Thanks for everything. -Thank you. -Thank you, guys. | 0:52:41 | 0:52:47 | |
-Thanks, Clint. -Thank you, guys. | 0:52:47 | 0:52:50 | |
-That has got to be so hard. -He just got beat by a poker player. Who has never sung anything in her life. | 0:52:55 | 0:53:02 | |
Go ahead. Thank you. | 0:53:04 | 0:53:05 | |
It would have been a very funny commercial. | 0:53:10 | 0:53:12 | |
-That was great, guys. -It was good to meet you. -You, too. | 0:53:23 | 0:53:26 | |
'When I seen who won I knew I was going.' | 0:53:30 | 0:53:32 | |
I really, sincerely was grateful for having been here | 0:53:32 | 0:53:36 | |
and gone through this craziness. | 0:53:36 | 0:53:38 | |
Stop being mean to people! | 0:53:38 | 0:53:40 | |
Come heckle me. | 0:53:41 | 0:53:43 | |
I learned a lot about myself and my people skills, | 0:53:44 | 0:53:47 | |
and I learned that life is too short to be around people that you don't enjoy. | 0:53:47 | 0:53:53 | |
I don't have time for anything that isn't good for me. | 0:53:53 | 0:53:56 | |
Joan's going to come in our room. Maybe she won't. | 0:54:00 | 0:54:03 | |
It was his total decision. It had to be him. | 0:54:03 | 0:54:07 | |
-I know it's hard. -Hi. -Hi. | 0:54:17 | 0:54:21 | |
Joan and Jessie walked in and now is the time we want to be, | 0:54:23 | 0:54:26 | |
like, "Final four, yay!" | 0:54:26 | 0:54:28 | |
And Joan is like this. | 0:54:28 | 0:54:30 | |
She is standing over by the chair, pointedly. | 0:54:30 | 0:54:34 | |
She wouldn't look at me and Brande or speak to us. | 0:54:34 | 0:54:36 | |
Good job. You guys pulled it out of your ass on that one. | 0:54:36 | 0:54:40 | |
I don't know how I wrote that jingle. I couldn't repeat it in a million years, I don't think. | 0:54:40 | 0:54:47 | |
Any team Annie is on is spelled | 0:54:47 | 0:54:48 | |
T-I-I-I-I-I-I-e-a-m. | 0:54:48 | 0:54:55 | |
-Poor Clint. He took so much abuse. -Did you really become friends with him? | 0:54:58 | 0:55:02 | |
-It's easier to be friends than fight the whole time. -That's true. | 0:55:02 | 0:55:07 | |
-That is very true. -Isn't that right? | 0:55:07 | 0:55:10 | |
'I am not allowing myself to get sidetracked.' | 0:55:10 | 0:55:14 | |
I am here for my charity and to play the game. | 0:55:14 | 0:55:18 | |
Will I ever socialise with some of them again? Never. | 0:55:18 | 0:55:23 | |
It's just me and you bitches! | 0:55:23 | 0:55:24 | |
Really interestingly, when Joan left the room, | 0:55:26 | 0:55:29 | |
the room became jovial. | 0:55:29 | 0:55:32 | |
-Do you guys want to play checkers or something? -Let's do it. | 0:55:32 | 0:55:35 | |
I haven't seen Jessie in, like, three tasks or something. | 0:55:35 | 0:55:38 | |
All of a sudden, we are all happy. It was like there was a cancer in the room that walked out | 0:55:40 | 0:55:44 | |
and we all felt better. | 0:55:44 | 0:55:46 | |
I am so proud of myself. | 0:55:46 | 0:55:49 | |
-Hello. -Can you all come back to the boardroom now? -OK. | 0:55:56 | 0:56:01 | |
Mr Trump wants to see us back in the boardroom, guys. | 0:56:01 | 0:56:04 | |
Congratulations. You are the final four. Not easy. | 0:56:28 | 0:56:32 | |
But it is not over yet. Because tonight I will fire two more people. | 0:56:32 | 0:56:37 | |
You are going to be interviewed by Piers Morgan. | 0:56:37 | 0:56:41 | |
He is tough, he is smart, he is somewhat vicious. | 0:56:41 | 0:56:45 | |
I was criticised last year when I picked him as the winner, | 0:56:45 | 0:56:48 | |
but two weeks later everyone said I did the right thing. | 0:56:48 | 0:56:51 | |
He was a great player. | 0:56:51 | 0:56:52 | |
He will be recommended to me who the final two should be. | 0:56:52 | 0:56:57 | |
I will very, very strongly rely on him. | 0:56:57 | 0:57:00 | |
-I'll see you in a little while. Go. -Thank you. | 0:57:00 | 0:57:04 | |
Congratulations, everybody. It is an amazing accomplishment. | 0:57:17 | 0:57:22 | |
It was very difficult sitting there, knowing that | 0:57:24 | 0:57:27 | |
out of the four, | 0:57:27 | 0:57:29 | |
only two were going to be picked. | 0:57:29 | 0:57:31 | |
I had no idea who he would like or wouldn't like. | 0:57:31 | 0:57:35 | |
Brande, Piers is ready to see you. | 0:57:42 | 0:57:44 | |
I have to be first! See you guys later! | 0:57:46 | 0:57:50 | |
'There is a lot at stake with these interviews.' | 0:57:50 | 0:57:53 | |
Donald really respect what Piers has to say. | 0:57:53 | 0:57:57 | |
-The pressure is on and we're freaking out. -Good luck, baby. -Thank you! | 0:57:57 | 0:58:02 | |
-Brande, how are you? -Hello there! | 0:58:02 | 0:58:06 | |
-So, what d'you think of the folks? -It was very interesting. | 0:58:16 | 0:58:19 | |
I didn't know most of them. I have met Joan once. | 0:58:19 | 0:58:22 | |
-It's an interesting group. Smart but interesting. -Smart, some underdogs and obvious stars. | 0:58:22 | 0:58:27 | |
But I know better than most people that | 0:58:27 | 0:58:29 | |
when you get to this stage of your competition, | 0:58:29 | 0:58:32 | |
you are not quite sure who is going to step to the plate and who is going to crash off it. | 0:58:32 | 0:58:38 | |
Brande, how has it been going? | 0:58:38 | 0:58:42 | |
It's been quite interesting and exhausting. | 0:58:42 | 0:58:46 | |
It has been a great experience overall. | 0:58:46 | 0:58:48 | |
The allegations against you I was picking up on are that you are not the smartest tool in the box. | 0:58:48 | 0:58:55 | |
Um...I didn't think that that's what was being said. | 0:58:57 | 0:59:02 | |
That is pretty insulting. | 0:59:02 | 0:59:03 | |
Joan had said that she thought Annie had said that. Annie denies it. | 0:59:03 | 0:59:08 | |
Joan, in the first few tasks, has said that I am extremely bright | 0:59:08 | 0:59:13 | |
and that I was the star in the challenges. | 0:59:13 | 0:59:15 | |
-Do you think you're right? -I know I'm bright. | 0:59:15 | 0:59:19 | |
Everyone likes you. No-one liked me and I won. | 0:59:21 | 0:59:26 | |
Do you think being Ms Nice Guy can win you the whole thing? | 0:59:27 | 0:59:31 | |
-Not at all. That is just me as a person. I am just a nice person. -Do you feel, in funny way, | 0:59:31 | 0:59:36 | |
that if you win it would be a great two fingers up | 0:59:36 | 0:59:40 | |
to everyone who thinks that people who come from your background... | 0:59:40 | 0:59:44 | |
Absolutely. | 0:59:44 | 0:59:46 | |
You are here to fight the dumb blonde tag once and for all. | 0:59:46 | 0:59:50 | |
I am here to fight for my kids, | 0:59:50 | 0:59:52 | |
but it would be a nice added bonus to be able to do that as well. | 0:59:52 | 0:59:57 | |
How are you going to make yourself unexpendable? | 0:59:57 | 1:00:00 | |
When push comes to shove, I defend myself | 1:00:00 | 1:00:02 | |
and I will do that to the end and I will do whatever it takes to win. | 1:00:02 | 1:00:06 | |
-What about Brande, beautiful Brande? -I don't think she's smart enough. | 1:00:06 | 1:00:11 | |
I think it would demean your show if she made the final | 1:00:11 | 1:00:13 | |
because I don't think she's up to that. | 1:00:13 | 1:00:15 | |
-OK. What do you think of Joan? -Joan's complicated. | 1:00:15 | 1:00:19 | |
I think she is a very smart lady. | 1:00:19 | 1:00:21 | |
I think, for her age, she's shown remarkable stamina. | 1:00:21 | 1:00:24 | |
'I know how tough this show is to do.' | 1:00:24 | 1:00:26 | |
-Kiss? -Yes, yes. Very English. | 1:00:26 | 1:00:29 | |
Joan, I have been a massive fan of yours for a long time | 1:00:30 | 1:00:33 | |
so I'm fascinated by the way you've played this game. | 1:00:33 | 1:00:37 | |
I've had so much fun because there's nothing better than | 1:00:37 | 1:00:41 | |
to get a task and to have to do it, and do it fast. | 1:00:41 | 1:00:43 | |
Things I would say about you, from what I know of you, | 1:00:43 | 1:00:46 | |
you're a survivor. You are someone who has never given up, and yet, | 1:00:46 | 1:00:50 | |
having said that, I am hearing from your fellow competitors. | 1:00:50 | 1:00:55 | |
They think you're a quitter. You're annoyed at the way your daughter's been treated. Are you a quitter? | 1:00:55 | 1:01:00 | |
Yeah, I'm a real quitter(!) That's why at 75, | 1:01:00 | 1:01:03 | |
I have two books, a Broadway show... | 1:01:03 | 1:01:05 | |
When I asked you about Melissa, and she gets chucked under a bus | 1:01:05 | 1:01:10 | |
-by her colleagues, unfairly, in your view... -I have great principles. | 1:01:10 | 1:01:14 | |
But it's the business game. In business, people are ruthless, tough, scheming. | 1:01:14 | 1:01:18 | |
Sometimes people go out because Donald Trump doesn't like them. | 1:01:18 | 1:01:21 | |
-It's his call. -I guess it is. -Who are you to be the second arbiter? | 1:01:21 | 1:01:25 | |
-It's down to him, isn't it? -I still have my principles. | 1:01:25 | 1:01:28 | |
-But they only apply to your daughter? -It's family first. | 1:01:28 | 1:01:32 | |
We were a very small family. They were all killed by the Nazis. | 1:01:32 | 1:01:38 | |
It's Melissa and me against the world. | 1:01:38 | 1:01:40 | |
Is your main problem with Annie the fact that you think | 1:01:40 | 1:01:43 | |
-she's better than you? -Oh, no. My real problem with Annie is she is very manipulative. | 1:01:43 | 1:01:48 | |
She's a poker player. They look at you in a face that says, "Queen of spades," | 1:01:48 | 1:01:52 | |
and they have the ace of clubs. | 1:01:52 | 1:01:54 | |
-I know. -That's what they do. -I'm learning that about her. | 1:01:54 | 1:01:56 | |
She IS a poker player. That is all she is. | 1:01:56 | 1:01:59 | |
-She's the best poker player in the world. -Absolutely. | 1:01:59 | 1:02:03 | |
-And she's playing you like a viola. -She's sucking you in. | 1:02:03 | 1:02:06 | |
-She's not sucking me in. You called her Hitler! -She is... | 1:02:06 | 1:02:11 | |
She is a mean, vicious, divide and conquer person. | 1:02:11 | 1:02:14 | |
-Hitler was the worst tyrant of the 20th century. -Just listen to her. | 1:02:14 | 1:02:17 | |
-Everything is, "I did this..." -I understand but... | 1:02:17 | 1:02:20 | |
-I don't deal that way. -Do you not regret calling her Adolf Hitler? | 1:02:20 | 1:02:24 | |
Yes, I do. Because she doesn't have a moustache. | 1:02:24 | 1:02:28 | |
HE LAUGHS | 1:02:28 | 1:02:29 | |
I should have called her Eva Braun. | 1:02:29 | 1:02:32 | |
You're so right. | 1:02:33 | 1:02:35 | |
If it came to a final, hypothetically, between you | 1:02:35 | 1:02:38 | |
and Annie, you would presumably leave no stone unturned to beat her? | 1:02:38 | 1:02:42 | |
I will kill to win. | 1:02:42 | 1:02:44 | |
You tell me, I don't know, "Go roll a ball uphill," | 1:02:44 | 1:02:49 | |
I will roll that damn ball if I have no arms and no legs, | 1:02:49 | 1:02:53 | |
if I'm pushing it with my head. I will roll it with my tongue if I have to. | 1:02:53 | 1:02:56 | |
You don't like Joan too much? | 1:02:56 | 1:02:58 | |
I don't dislike her. | 1:02:58 | 1:03:00 | |
I thought the attack on Annie was extraordinary for its venom. | 1:03:00 | 1:03:04 | |
To call anybody worse than Adolf Hitler. | 1:03:04 | 1:03:07 | |
I thought that was unnecessary and way over the top and it is all coming back | 1:03:07 | 1:03:11 | |
to that relationship between mother and daughter, | 1:03:11 | 1:03:14 | |
and I don't think that should come into this business competition. | 1:03:14 | 1:03:17 | |
But, in all fairness, the age - not the youngest person - | 1:03:17 | 1:03:20 | |
the energy is amazing. | 1:03:20 | 1:03:22 | |
-Amazing energy. To have got as far as she has already, amazing. -Amazing. | 1:03:22 | 1:03:27 | |
Piers, I am very, very proud of my choice of you, | 1:03:31 | 1:03:33 | |
and I hope, frankly, I am as lucky this time. | 1:03:33 | 1:03:37 | |
So, how about our great poker player, Annie Duke? | 1:03:37 | 1:03:40 | |
Annie's what she is. She is a fast talking, fast playing action girl. | 1:03:40 | 1:03:46 | |
Probably the smartest contestant by a long way. | 1:03:46 | 1:03:48 | |
Are you surprised they go after her so strongly? It's amazing. | 1:03:48 | 1:03:51 | |
She seems nice, she's probably not nice. But they really go after her. | 1:03:51 | 1:03:56 | |
Everybody wants to shoot the fastest gun. | 1:03:56 | 1:03:59 | |
Annie, you are the top gun. The one they all think they have to beat. | 1:03:59 | 1:04:02 | |
-OK. -What do you think of that? | 1:04:02 | 1:04:05 | |
I think I have played the game as well as I can. | 1:04:05 | 1:04:10 | |
I think I am a good games player. | 1:04:10 | 1:04:11 | |
I am very committed to charity, and I am willing | 1:04:11 | 1:04:14 | |
to ask anybody anything in order to raise money for charity. | 1:04:14 | 1:04:17 | |
Joan Rivers thinks you are worse than Adolf Hitler. | 1:04:17 | 1:04:21 | |
Joan Rivers, um...pretty much everything she says about anybody in the boardroom, | 1:04:21 | 1:04:25 | |
decides to be very personal about it. | 1:04:25 | 1:04:27 | |
I choose not to be. I think this is a business task, and we have different styles about how we talk. | 1:04:27 | 1:04:33 | |
As a poker player who plays with some of the biggest sharks | 1:04:33 | 1:04:36 | |
in gambling history, presumably this just flies over you? | 1:04:36 | 1:04:39 | |
You saw me in the boardroom. Did I ever get personal with her? | 1:04:39 | 1:04:43 | |
-Do you think you are smarter than the others? -Let me give you an example. | 1:04:43 | 1:04:46 | |
I announced to the team, didn't they think I should be project manager for a fundraising task. | 1:04:46 | 1:04:51 | |
This is daft for them to agree to this. | 1:04:51 | 1:04:54 | |
On fundraising challenge one, I brought 40% of the money in in an eight-man team. | 1:04:54 | 1:04:58 | |
In fundraising challenge two, I brought 40% of the money in. | 1:04:58 | 1:05:01 | |
Nobody should ever have allowed me to project manage a fundraising task. | 1:05:01 | 1:05:05 | |
I can't get fired if I do. I thought it would be harder for me | 1:05:05 | 1:05:08 | |
to get them to agree that I should project manage. | 1:05:08 | 1:05:11 | |
So they're stupid? | 1:05:11 | 1:05:12 | |
They just don't understand the game, which is different. | 1:05:12 | 1:05:15 | |
When we're at a poker table, it's cut-throat. | 1:05:15 | 1:05:18 | |
There is no Joan and Melissa thing going on. | 1:05:18 | 1:05:20 | |
We were playing a winner-take-all two million, and we were down.. | 1:05:20 | 1:05:23 | |
-Whoa! The other thing I hear about you is you talk all the time. -That's true. | 1:05:23 | 1:05:27 | |
-You are like... -I won't deny that. | 1:05:27 | 1:05:31 | |
-I love watching Annie's face. She's being abused and she's just... -Ice cool. | 1:05:31 | 1:05:35 | |
It's bizarre that Joan's getting that personal | 1:05:35 | 1:05:37 | |
but it's a classic trip-up that any poker player would love to see in an opponent. | 1:05:37 | 1:05:42 | |
This woman, you could say anything you like. If she's got the money | 1:05:42 | 1:05:46 | |
at the end of the rainbow, she doesn't care what you say about her. | 1:05:46 | 1:05:49 | |
How about Jesse? | 1:05:49 | 1:05:51 | |
Everyone assumes he's great, but he hasn't brought a dime in, | 1:05:51 | 1:05:54 | |
despite being married | 1:05:54 | 1:05:55 | |
to one of the richest and most successful movie stars in the world. | 1:05:55 | 1:05:59 | |
Sandra Bullock could have married any man in the world. She married him. | 1:05:59 | 1:06:03 | |
-Not me. -Apart from you, Mr Trump. -I don't think you either. | 1:06:03 | 1:06:06 | |
But she chose him so he must have a lot more than he's showing. | 1:06:06 | 1:06:09 | |
He must. | 1:06:09 | 1:06:10 | |
-Hi, Jesse. -How you doing, Piers? -How are you? -Good. -Come and sit down. | 1:06:10 | 1:06:14 | |
Jesse, of all the contestants, you are the one that confounds me the most. | 1:06:16 | 1:06:20 | |
I can't work you out. What are you in this show for? | 1:06:20 | 1:06:24 | |
Honestly, I think to prove that regular working-class people can | 1:06:25 | 1:06:30 | |
achieve the same things as someone with a suit. | 1:06:30 | 1:06:34 | |
But you don't lead a working class lifestyle. I mean, you're married to a very famous movie star. | 1:06:34 | 1:06:39 | |
You obviously have a glamorous life. | 1:06:39 | 1:06:41 | |
Surprisingly, I live a pretty regular life. | 1:06:41 | 1:06:44 | |
You know, I just happen to have a wife that does the job she does. | 1:06:44 | 1:06:48 | |
You must be a special guy, because you landed Sandra Bullock, | 1:06:48 | 1:06:52 | |
one of the most desirable women in the world. | 1:06:52 | 1:06:55 | |
So, there's clearly a lot more that goes on inside your head | 1:06:55 | 1:06:59 | |
and your personality than you are prepared to unveil to the world. | 1:06:59 | 1:07:03 | |
-You want to win, right? -I want to win. | 1:07:05 | 1:07:08 | |
But you won't call up rich, famous friends and ask them for cash? | 1:07:08 | 1:07:14 | |
Is the movie world a bit tight, are they mean? | 1:07:14 | 1:07:16 | |
Are you irritated by the assumption from people like me | 1:07:17 | 1:07:21 | |
that you should hammer your wife for money? | 1:07:21 | 1:07:24 | |
I keep my life with me and my wife my life with me and my wife. | 1:07:26 | 1:07:30 | |
-You know? And that is just the way it is. -This is for charity. | 1:07:31 | 1:07:35 | |
I understand that. | 1:07:35 | 1:07:37 | |
I have been busting my ass. | 1:07:37 | 1:07:38 | |
-That's different. -I have been doing my job and a lot of other people's, carrying a lot of weight. | 1:07:38 | 1:07:43 | |
But primarily, this show is about raising money for charity. | 1:07:43 | 1:07:46 | |
I don't think so. | 1:07:46 | 1:07:47 | |
I think, primarily, it's about getting a job done | 1:07:47 | 1:07:51 | |
and not fighting with your own team-mates. | 1:07:51 | 1:07:54 | |
If you finish a task and you win, guess what? You don't get fired. | 1:07:54 | 1:07:58 | |
When I was challenging him about his wife, not getting money, he wanted to kill me. | 1:07:59 | 1:08:03 | |
I would like to see some of that passion | 1:08:03 | 1:08:06 | |
and aggression that's clearly there come to the fore in the game. | 1:08:06 | 1:08:10 | |
-We are both waiting. -Everybody's waiting. | 1:08:10 | 1:08:12 | |
Whoever does get to the final deserves to get there | 1:08:12 | 1:08:15 | |
because they will have gone through one of the toughest things | 1:08:15 | 1:08:18 | |
any human being should ever go through. | 1:08:18 | 1:08:21 | |
Piers, if you had to pick two of the four, who would you pick? | 1:08:21 | 1:08:25 | |
What do you think of Piers, Annie? | 1:08:55 | 1:08:58 | |
I thought he was awesome, actually. I think he's great. | 1:08:58 | 1:09:01 | |
He's a very opinionated guy. | 1:09:01 | 1:09:03 | |
Ultimately, I don't care, it's my decision. | 1:09:03 | 1:09:06 | |
But he's a very opinionated guy. | 1:09:06 | 1:09:08 | |
Annie, why do you deserve to be in the final two? | 1:09:09 | 1:09:12 | |
I won the most of any project manager. I never lost as project manager. | 1:09:12 | 1:09:16 | |
I had two wins and my last win was against what looked like insurmountable odds. | 1:09:16 | 1:09:20 | |
I raised 30% of the money on a 16-man show. | 1:09:20 | 1:09:24 | |
When my team lost, only three times, | 1:09:24 | 1:09:27 | |
nobody even had a whisper of a thought of bringing me back into the boardroom. | 1:09:27 | 1:09:31 | |
I think it's because I just worked really hard | 1:09:31 | 1:09:34 | |
and I tried really hard on every task. | 1:09:34 | 1:09:36 | |
-So, if you are chosen for the final two, who would you most like to compete against? -Joan. | 1:09:36 | 1:09:42 | |
-Joan. You think Joan is the weakest player? -I think that, in terms of fund-raising, I think so. | 1:09:42 | 1:09:48 | |
She hasn't raised as much money, I think. | 1:09:48 | 1:09:51 | |
Also, Jesse hasn't raised any money but you chose Joan to compete against. | 1:09:51 | 1:09:55 | |
Actually, as I said that, I thought maybe I should have said Jesse, interestingly enough. | 1:09:55 | 1:10:00 | |
He also hasn't been that effective. | 1:10:00 | 1:10:02 | |
Stereotypically, you'd say that Joan should be a no-brainer for being able to raise money. | 1:10:02 | 1:10:07 | |
It's just more surprising that her friends aren't doing what you would expect them to do. | 1:10:07 | 1:10:12 | |
-I feel bad for her because... -Don't feel bad for me. | 1:10:12 | 1:10:15 | |
I only want my peers to feel bad for me, so don't feel bad. | 1:10:15 | 1:10:18 | |
I-I-I only meant it in terms of... | 1:10:18 | 1:10:20 | |
-It's sort of a little knock the way you said that. -Actually, not at all. -You do have an edge. | 1:10:20 | 1:10:26 | |
I do have an edge, I admit, but I meant... | 1:10:26 | 1:10:28 | |
Have you always had that edge? You really get to see that as this goes on. | 1:10:28 | 1:10:33 | |
-At the beginning, you thought she was an innocent lamb, is that right, Joan? -Never. | 1:10:33 | 1:10:38 | |
Can you get people to follow you, Annie? People don't like you that much. | 1:10:38 | 1:10:42 | |
Can you get people to follow you? | 1:10:42 | 1:10:43 | |
Well, first of all there are people who like me, clearly. | 1:10:43 | 1:10:47 | |
And obviously I have a lot of good friends who will show up at the drop of a hat. | 1:10:47 | 1:10:51 | |
-The final task isn't all about fund-raising. -Of course. | 1:10:51 | 1:10:55 | |
It's also about other things in life. Can you do that as well? | 1:10:55 | 1:10:58 | |
-Absolutely. -Brande, do you really think you can compete with her? | 1:10:58 | 1:11:03 | |
Yes, I do. I think that I'm the only one that can compete with her. | 1:11:04 | 1:11:09 | |
Joan, do you think that Brande can compete with Annie? | 1:11:09 | 1:11:12 | |
-You don't like Annie, but that's OK. Do you think Brande can compete with her? -No. | 1:11:12 | 1:11:16 | |
I think Brande has no idea what she's saying now. | 1:11:16 | 1:11:21 | |
I mean, she's very sweet and very nice and is so out of her league | 1:11:23 | 1:11:27 | |
that she doesn't know she's out of her league. | 1:11:27 | 1:11:30 | |
Do you think she's a little bit lucky to have gotten this far? | 1:11:30 | 1:11:33 | |
I think she's a lovely, nice girl. I think if she looked like me, she wouldn't be sitting here now. | 1:11:33 | 1:11:40 | |
Brande, why do you deserve to be in the final two? | 1:11:41 | 1:11:46 | |
I deserve to be in the final two | 1:11:46 | 1:11:48 | |
because I honestly feel that I've worked the hardest in this game. | 1:11:48 | 1:11:56 | |
I really do. | 1:11:56 | 1:11:58 | |
I've raised, with the exception of Annie, the most money here | 1:11:58 | 1:12:02 | |
and I've put my heart into every single task and did 100% and did it great. | 1:12:02 | 1:12:09 | |
Do you think you could legitimately go one-on-one against Jesse, Annie or Joan | 1:12:09 | 1:12:13 | |
in terms of generating celebrity, raising money, | 1:12:13 | 1:12:16 | |
putting on an event or whatever the finale of this show will be? | 1:12:16 | 1:12:19 | |
Absolutely. That's what I do for a living. | 1:12:19 | 1:12:23 | |
I raise money for charity, I invite celebrities to events and I throw events. | 1:12:23 | 1:12:27 | |
That's what I'd do. That's what I'm best at. | 1:12:27 | 1:12:29 | |
But in the past you have used Annie as a bit of a crutch | 1:12:29 | 1:12:33 | |
in terms of presenting and in terms of delivering messages, | 1:12:33 | 1:12:36 | |
and getting to the core of what you're trying to communicate to executives. | 1:12:36 | 1:12:40 | |
So, without her, do you think you can take that on alone and be superior? | 1:12:40 | 1:12:44 | |
Absolutely. There's no question in my mind. | 1:12:44 | 1:12:47 | |
Absolutely. | 1:12:47 | 1:12:49 | |
Brande, haven't you been riding, to a certain extent, Annie's coat tails? | 1:12:49 | 1:12:53 | |
I don't think so at all. Annie and I make a great team. | 1:12:53 | 1:12:56 | |
Annie, do you think so? | 1:12:56 | 1:12:58 | |
-I worked extremely hard. -Fine. Do you think so, Annie? | 1:12:58 | 1:13:02 | |
There are two answers. One is she's perfectly capable on her own. | 1:13:02 | 1:13:06 | |
The other is that I was instrumental in the wins of my team. So, if you mean... | 1:13:06 | 1:13:10 | |
-Joan, do you think Brande's been riding Annie's coat tails? -Of course. | 1:13:10 | 1:13:14 | |
She did an amazing job yesterday. | 1:13:14 | 1:13:17 | |
She did that commercial. She did amazing VO and is totally capable of doing anything. | 1:13:17 | 1:13:21 | |
-I think she's amazing also. Piers doesn't think she's amazing. -Piers met me for two minutes. | 1:13:21 | 1:13:26 | |
I know. but Piers happens to have instinct. | 1:13:26 | 1:13:29 | |
-We all have instinct and he thought it would be an embarrassment if you made it to the final two. -Wow! | 1:13:29 | 1:13:35 | |
-That's a pretty strong statement. -That's a very strong statement. | 1:13:35 | 1:13:39 | |
I disagree with him. I think you're fantastic. I think you've done everything properly. | 1:13:39 | 1:13:43 | |
I think you've done really beyond what anyone in this room or what I thought you could have. | 1:13:43 | 1:13:49 | |
But I don't think you have what it takes to become the Celebrity Apprentice. | 1:13:49 | 1:13:53 | |
So, Brande, you're fired. Great job. | 1:13:55 | 1:13:57 | |
-Thank you for a wonderful experience. -You should be very proud. | 1:13:57 | 1:14:01 | |
It's OK. | 1:14:01 | 1:14:04 | |
Good luck, everybody. | 1:14:04 | 1:14:06 | |
Bye. Bye, Joan. | 1:14:10 | 1:14:13 | |
I was really disappointed in what went down in the boardroom tonight. | 1:14:26 | 1:14:29 | |
I really, honestly feel that I should have been in the finals. | 1:14:29 | 1:14:35 | |
I truly feel that with the bottom of my heart. | 1:14:35 | 1:14:37 | |
I think that I really would have killed it. | 1:14:37 | 1:14:41 | |
I'm good. I guess I'm going down. | 1:14:41 | 1:14:43 | |
Well, Jesse, Joan, Annie. | 1:14:47 | 1:14:51 | |
Sadly, one of you is next. | 1:14:51 | 1:14:54 | |
So, Jesse, let me ask you this question. Are you holding back? | 1:15:04 | 1:15:09 | |
No. | 1:15:09 | 1:15:11 | |
-Have you been holding back? -In respect of what? -Everything. | 1:15:11 | 1:15:14 | |
-You're a very hard guy to figure. -I'm not a salesman. | 1:15:14 | 1:15:19 | |
I don't like to talk and tell everybody how great I am. | 1:15:19 | 1:15:23 | |
I'd rather just lead by example and work the hardest. | 1:15:23 | 1:15:27 | |
But you really have been so low key, so under the radar. | 1:15:27 | 1:15:31 | |
I think you're judging by just what you see in the boardroom. | 1:15:31 | 1:15:35 | |
You know, I'm not low-key. I'm a leader and I'm not afraid to get my hands dirty. | 1:15:35 | 1:15:39 | |
-Do you agree, Joan? -He has a company with 500 employees. -It's true. | 1:15:39 | 1:15:46 | |
Joan, Piers talks about stamina. Do you think you have the stamina? | 1:15:46 | 1:15:51 | |
Oh, my darling! I'm tap-dancing under the table while I'm talking to you. | 1:15:51 | 1:15:55 | |
All right, because Piers was questioning that. | 1:15:55 | 1:15:58 | |
I have done nothing but face challenges in my life. | 1:15:58 | 1:16:00 | |
-Nothing has stopped me. Ever. -OK. | 1:16:00 | 1:16:03 | |
I think that's probably true because I've observed Joan over the last few weeks and I have to say, | 1:16:03 | 1:16:08 | |
you probably have more energy than the team put together. Just in terms of pure energy. | 1:16:08 | 1:16:13 | |
-Annie, you have to admit that she's amazing. She's got energy... -Absolutely incredible. | 1:16:13 | 1:16:17 | |
Whatever has happened on this show, I have a lot of respect for her. | 1:16:17 | 1:16:23 | |
I think she's an amazing worker | 1:16:23 | 1:16:25 | |
and I hope that I have as much energy as that. | 1:16:25 | 1:16:27 | |
What's your strategy, Joan, if you do get into the final two | 1:16:27 | 1:16:32 | |
and you know that you obviously are weaker in the fund-raising category | 1:16:32 | 1:16:36 | |
and that your friends haven't stepped up? Have you figured a way to counter that? | 1:16:36 | 1:16:40 | |
I will just make everything happen in my power and in other aspects, | 1:16:40 | 1:16:46 | |
as great as it can be and I'll still be on the phone going back and back. | 1:16:46 | 1:16:51 | |
And this time, you said, if we win, we get 250,000. | 1:16:51 | 1:16:57 | |
Maybe that's the carrot that they need. | 1:16:57 | 1:17:01 | |
Let me ask you a question, Joan. What does it mean to you | 1:17:01 | 1:17:04 | |
to be in the final two? | 1:17:04 | 1:17:06 | |
It means that maybe... | 1:17:06 | 1:17:10 | |
we can get some bands for God's Love We Deliver. | 1:17:10 | 1:17:13 | |
Well, that's true. | 1:17:13 | 1:17:14 | |
You've done a great job for God's Love We Deliver. | 1:17:14 | 1:17:17 | |
Jesse, what does it mean to you to be in the final two? | 1:17:17 | 1:17:20 | |
Without being cool, Jesse. Just what does it mean? | 1:17:20 | 1:17:22 | |
Er, straight. | 1:17:22 | 1:17:23 | |
A lot, you know, and I think it, er... | 1:17:24 | 1:17:27 | |
These are both women, but they're professional women, | 1:17:27 | 1:17:30 | |
and I have a blue-collar background and still work a blue-collar job, | 1:17:30 | 1:17:34 | |
-and to me, it just...you know. -Jesse, | 1:17:34 | 1:17:37 | |
why should I keep you over Joan or Annie? | 1:17:37 | 1:17:40 | |
I love Joan, but... | 1:17:41 | 1:17:45 | |
I think this...this competition's... a little bit bigger than Joan. | 1:17:45 | 1:17:49 | |
-No disrespect... -It's all right. | 1:17:49 | 1:17:52 | |
..but it's a lot of different aspects of stuff that she doesn't do. | 1:17:52 | 1:17:56 | |
-Joan, how do you respond? -I think...I can do anything | 1:17:56 | 1:17:59 | |
and have done anything that has ever been put in front of me. | 1:17:59 | 1:18:03 | |
I'm 75 years old, and I have never failed. | 1:18:03 | 1:18:07 | |
I've been down three times and come back each time stronger than ever. | 1:18:07 | 1:18:11 | |
Now, Jesse, we have a little problem with Piers, | 1:18:13 | 1:18:16 | |
because he was not a big fan of yours. | 1:18:16 | 1:18:19 | |
He was a fan of Joan's, he was a fan of Annie's. | 1:18:19 | 1:18:23 | |
What do you think he's not seeing in you? | 1:18:23 | 1:18:26 | |
Uh... Maybe it just comes down to the politicking, you know. | 1:18:26 | 1:18:31 | |
I just want to work hard and do a good job. | 1:18:31 | 1:18:35 | |
You know, as far as raising money and fund-raising tasks, | 1:18:35 | 1:18:39 | |
why would I raise all the money that I could have on the first task? | 1:18:39 | 1:18:43 | |
You know, why would I show people | 1:18:43 | 1:18:45 | |
that I'm a strong fundraiser right at the beginning? | 1:18:45 | 1:18:48 | |
Jesse, are you saving your big knockout punch for the finals? | 1:18:48 | 1:18:52 | |
You're married to a movie star - are you going to bring her to the final? | 1:18:52 | 1:18:56 | |
I mean, she'll be great, everyone will go crazy, it's your wife, | 1:18:56 | 1:19:01 | |
and maybe you win and you raise a lot of money for charity. | 1:19:01 | 1:19:04 | |
Would you do that, or would you rather keep her out of it? | 1:19:04 | 1:19:08 | |
-I don't know. I don't, you know. -You have to act pretty quickly, | 1:19:08 | 1:19:11 | |
-because it's going on rapidly. -It's definitely a possibility. | 1:19:11 | 1:19:15 | |
I'll cross that bridge when I get to it. | 1:19:15 | 1:19:17 | |
Well, what do you think of this guy, Annie? | 1:19:17 | 1:19:19 | |
Does it bother you that he hasn't raised money? | 1:19:19 | 1:19:22 | |
That does bother me, | 1:19:22 | 1:19:24 | |
because if he has the capability of raising a lot of money, | 1:19:24 | 1:19:27 | |
I think every charity is important, not just your own, | 1:19:27 | 1:19:30 | |
and the charities are important, whether it's for you to win or not. | 1:19:30 | 1:19:34 | |
But from a game-strategy standpoint, if you save all of your ammunition, | 1:19:34 | 1:19:40 | |
there may be a situation in which you never get to use it. | 1:19:40 | 1:19:45 | |
I will say this, that Piers couldn't figure you out, he didn't get it. | 1:19:45 | 1:19:49 | |
Now, I think probably it takes a long time, Annie, | 1:19:49 | 1:19:51 | |
-to figure this guy out. -Yeah, yeah. | 1:19:51 | 1:19:54 | |
And Sandra Bullock figured you out, and I think she did a great job, | 1:19:54 | 1:19:57 | |
I think she made a great choice, but Piers didn't like the fact | 1:19:57 | 1:20:01 | |
that you could have raised a lot of money and you didn't. | 1:20:01 | 1:20:05 | |
And in one way, I respect that you haven't used your wife. | 1:20:05 | 1:20:10 | |
In another way, it's disappointing you haven't brought her | 1:20:10 | 1:20:13 | |
and...you know, it is for charity. | 1:20:13 | 1:20:14 | |
So in one way, I'm a little bit disappointed. | 1:20:14 | 1:20:17 | |
And I have a feeling that even if you are in the final two, | 1:20:17 | 1:20:21 | |
you probably wouldn't, | 1:20:21 | 1:20:23 | |
so, Jesse, you're fired. | 1:20:23 | 1:20:25 | |
-Great job. -Thank you. | 1:20:25 | 1:20:26 | |
-Thanks. -Really great job. -Thanks, thanks. -Nice seeing you. | 1:20:28 | 1:20:31 | |
Thanks. Take care of yourself. | 1:20:31 | 1:20:33 | |
-See you. -Jesse, good job. -See you. | 1:20:33 | 1:20:37 | |
-Jesse, Jesse, Jesse... -See you, guys. | 1:20:37 | 1:20:39 | |
Goodbye. | 1:20:39 | 1:20:41 | |
-Nice to meet you, kiddo. -Goodbye. | 1:20:43 | 1:20:45 | |
You know, I wanted to come do a good job and show what I could do | 1:20:58 | 1:21:02 | |
and, you know, I think I accomplished that. | 1:21:02 | 1:21:04 | |
It is pretty cool that just some welder from Long Beach | 1:21:04 | 1:21:09 | |
can come and do well at something like this, | 1:21:09 | 1:21:11 | |
and I don't think anybody would expect I would do well, | 1:21:11 | 1:21:14 | |
even Donald Trump. | 1:21:14 | 1:21:16 | |
Congratulations to both of you. Amazing job. | 1:21:18 | 1:21:21 | |
Stamina, intelligence, everything, amazing job. | 1:21:21 | 1:21:26 | |
-Thank you. -Really good, really good. -Good job, guys. | 1:21:26 | 1:21:30 | |
-Joan, amazing. -It's fabulous. | 1:21:30 | 1:21:34 | |
I am very unhappy who I'm going to be playing against, | 1:21:34 | 1:21:37 | |
because Annie, she is such a player, I mean her life is about playing. | 1:21:37 | 1:21:41 | |
Melissa will be very proud, Joan. | 1:21:41 | 1:21:44 | |
'I will do what I always do in life.' | 1:21:44 | 1:21:46 | |
I put on blinders and I do everything I can | 1:21:46 | 1:21:52 | |
to...to win. | 1:21:52 | 1:21:54 | |
-She's a big star, Annie. -I know, whatever's happened here... | 1:21:54 | 1:21:57 | |
Let's not discuss it. | 1:21:57 | 1:21:59 | |
Annie, I think you probably just should get on with your task. | 1:21:59 | 1:22:03 | |
Nothing you do will break that one, so just get on with your task. | 1:22:03 | 1:22:07 | |
-I will. -Don't compliment her, it doesn't work, it's not working. | 1:22:07 | 1:22:10 | |
-Fake compliments never work. -It's actually not fake, but... | 1:22:10 | 1:22:14 | |
'I've been called such horrible things by Joan for weeks.' | 1:22:14 | 1:22:18 | |
I don't think Joan is a nice person, I don't think you can be | 1:22:18 | 1:22:21 | |
and say the things about me and my friends that she has. | 1:22:21 | 1:22:25 | |
'I'm just going to play really hard. I am now taking this personally.' | 1:22:25 | 1:22:30 | |
Go home, get some rest. Tomorrow's going to be very tough. | 1:22:30 | 1:22:34 | |
One of you will become the Celebrity Apprentice. | 1:22:34 | 1:22:38 | |
Subtitles by Red Bee Media Ltd | 1:23:24 | 1:23:27 |