Ad Jingle Challenge The Celebrity Apprentice USA


Ad Jingle Challenge

The American version of the reality series. The remaining teams are asked to create and perform a new jingle for a tuna fish company.


Similar Content

Browse content similar to Ad Jingle Challenge. Check below for episodes and series from the same categories and more!

Transcript


LineFromTo

Previously, Mr Trump made a move and evened out the teams.

0:00:020:00:06

KOTU, I'm going to give you a great new player.

0:00:060:00:09

Jesse, get over there.

0:00:090:00:12

And the new teams were given their task,

0:00:130:00:16

to create a four-page advertorial for Right Guard

0:00:160:00:19

featuring NBA star David Lee.

0:00:190:00:21

That's hot!

0:00:210:00:22

Melissa was full of ideas

0:00:230:00:25

but was convinced that Annie and Brande were plotting against her.

0:00:250:00:29

It's really clear that you two are conspiring to get rid of me

0:00:290:00:31

and, like, completely ignoring me from every conversation.

0:00:310:00:35

Every one of my opinions,

0:00:350:00:36

I'm not even acknowledged in the conversations.

0:00:360:00:39

If my team lose, the other two are going to gang up on me so fast

0:00:390:00:42

it's going to make everybody's head spin.

0:00:420:00:44

On KOTU, Jesse and Clint battled over creative control.

0:00:440:00:47

I laid out one idea that was 100% original

0:00:470:00:51

-but you're too

-BLEEP

-stupid to realise it.

0:00:510:00:53

If somebody expects me to take 100% of their ideas,

0:00:530:00:57

'then who's the baby?'

0:00:570:00:59

But in the boardroom, Clint's ideas prevailed.

0:00:590:01:02

The executives liked yours better.

0:01:020:01:05

Facing Mr Trump, Melissa's fears about her teammates were realised.

0:01:050:01:09

-Who would you fire?

-Brande has probably been a stronger player.

0:01:090:01:13

I think that Melissa should be fired.

0:01:130:01:15

And Mr Trump agreed.

0:01:150:01:17

Melissa, you're fired.

0:01:170:01:18

Furious with Annie and Brande, Melissa lost control.

0:01:190:01:24

-They both turned on me like two little

-BLEEP

-pit vipers!

0:01:240:01:27

Joan was quick to defend her daughter.

0:01:270:01:30

-You are a piece of

-BLEEP

-and you are a stupid blonde.

0:01:300:01:33

-I'm not coming back out, Mom.

-And Joan walked off the show.

0:01:330:01:38

-Lying

-BLEEP

-whores.

0:01:380:01:42

Wow.

0:01:480:01:49

Well, tomorrow is going to be quite interesting.

0:01:500:01:54

Yeah, it's going to be ugly tomorrow.

0:01:540:01:57

'I have no idea what just happened.'

0:01:570:01:59

OK, if I'm such a dumb blonde, Joan, why am I here

0:01:590:02:02

and why did Melissa just leave? I think she's a dumb brunette.

0:02:020:02:05

Is Joan coming back?

0:02:050:02:07

I don't think she's coming back.

0:02:070:02:10

-You don't think she's coming back? Really?

-No.

-Oh, come on, Jesse.

0:02:100:02:14

-I just...my gut tells me.

-Really?

0:02:140:02:16

'What am I going to do?'

0:02:160:02:17

I mean, Joan Rivers can call me the craziest things she wants to.

0:02:170:02:20

I mean, honestly, as I said before, I think she's kind of a crazy bitch!

0:02:200:02:24

-Joan and Melissa make everything personal. It's never about business...

-Absolutely.

0:02:240:02:27

They can't stand the fact that they didn't like you

0:02:270:02:31

and they convinced me to go against you and I changed my mind.

0:02:310:02:34

And, you know what? It's Melissa's job to save herself.

0:02:340:02:37

-What are we supposed to do? "You're right. Melissa, you should stay,

-I

-should go home."

0:02:370:02:40

Give me a freaking break!

0:02:400:02:43

'I hope that Joan is coming back.'

0:02:430:02:46

It would give me such pleasure

0:02:460:02:49

and satisfaction to beat Joan in this game.

0:02:490:02:52

'Let's see how this dumb blonde does against Joan Rivers.'

0:02:520:02:56

Game on.

0:02:560:02:58

MUSIC: For The Love Of Money By The O'Jays

0:02:580:03:01

# Money, money, money, money

0:03:020:03:06

# Money

0:03:060:03:07

# Money, money, money, money

0:03:070:03:11

# Money

0:03:110:03:12

# Some people got to have it

0:03:120:03:16

# Yeah

0:03:160:03:17

# Some people really need it

0:03:170:03:20

# Listen to me y'all

0:03:200:03:23

# Do things, do things, do things Bad things with it

0:03:230:03:27

# Dollar bills y'all

0:03:290:03:31

# For that lean, mean

0:03:310:03:36

# Mean green

0:03:360:03:37

# Almighty dollar

0:03:380:03:41

# You know that money

0:03:410:03:44

# Give me a nickel, brother Can you spare a dime?

0:03:440:03:49

# Money can drive some people out of their minds

0:03:490:03:55

# No good, no good

0:03:560:03:58

# Money

0:03:580:03:59

# Money, money, money, money

0:03:590:04:02

# Money. #

0:04:020:04:04

'The charity I'm playing for'

0:04:110:04:14

is International Rett Syndrome Foundation

0:04:140:04:16

and Rett syndrome is a disease that killed my niece.

0:04:160:04:20

PHONE RINGING

0:04:210:04:22

Y'ello?

0:04:250:04:27

-My'ello!

-My'ello?

0:04:270:04:29

-'Is Kevin Black there?'

-Clint! What are you doing?

0:04:290:04:33

'I was on the phone right outside the door'

0:04:330:04:35

so that he couldn't hear me talking to him.

0:04:350:04:38

Can you tell me anything about what's going on up there?

0:04:380:04:41

Well, I can tell you that Donald Trump is putting us through our paces.

0:04:410:04:45

It's, er...

0:04:450:04:48

Oh, my Saigon!

0:04:480:04:49

KEVIN LAUGHS

0:04:490:04:50

CLINT LAUGHS

0:04:500:04:53

I'm not believing this!

0:04:530:04:55

-Good to see you!

-It's great, ain't it?

0:04:570:04:59

I've been, er, I've been missing family.

0:04:590:05:01

He was truly surprised and happy to see me.

0:05:010:05:06

'It was a great feeling.'

0:05:060:05:07

It was a great feeling, I hadn't seen him for a couple of months.

0:05:070:05:10

I was project manager on a task

0:05:100:05:13

and the executives really liked ours and we won.

0:05:130:05:17

So I didn't get fired, which is the good news

0:05:170:05:19

but the really good news is, is that...

0:05:190:05:22

I got a cheque here

0:05:260:05:27

for International Rett Syndrome Foundation for 20,000.

0:05:270:05:32

KEVIN LAUGHS

0:05:320:05:34

This is going to go a long, long way.

0:05:360:05:38

'When Kevin's daughter was about a year and a half or two years old'

0:05:380:05:42

she was diagnosed with Rett syndrome.

0:05:420:05:44

Courtney, who died at 16,

0:05:440:05:47

unable to care for herself in any way for her entire life,

0:05:470:05:51

unable to communicate.

0:05:510:05:53

'To see him working so hard to try and help other families'

0:05:530:05:56

so they don't have to go through that, it's inspiring.

0:05:560:06:00

This is 20,000 that will eventually,

0:06:000:06:03

hopefully in my lifetime...

0:06:030:06:05

..find a cure for Rett.

0:06:080:06:10

-I'll be danged!

-Here you go.

0:06:110:06:14

I love you and don't want anybody to go through what you went through.

0:06:140:06:18

And that's just a step in that direction.

0:06:180:06:20

'When we walked in for the task delivery, Joan wasn't there,'

0:06:370:06:40

so we were wondering what's going to happen.

0:06:400:06:44

-Hello.

-Morning.

-How are you?

0:06:520:06:54

'I don't think Joan's going to come back, I really don't.'

0:06:540:06:57

I don't see it. You know, I think she's pissed.

0:06:570:07:00

Good morning.

0:07:070:07:08

ALL: Good morning.

0:07:080:07:09

-Everything good? Jesse?

-I'm good.

0:07:090:07:11

LIFT RINGS

0:07:110:07:12

My taxi was late.

0:07:200:07:23

Joan, how are you?

0:07:240:07:27

-Fine.

-You're a pro and it's great that you came.

0:07:270:07:31

My team should not suffer because of something that is personal.

0:07:310:07:35

And that's exactly... I came back and I came back to win.

0:07:350:07:38

That's not easy. If somebody does something to these two, believe me,

0:07:380:07:42

they have a problem. So it's really great, Joan.

0:07:420:07:44

'I wasn't surprised Joan came back this morning.'

0:07:440:07:47

-Joan is completely full of

-BLEEP

-in every single thing she does.

0:07:470:07:50

'Please, it's Joan Rivers.'

0:07:500:07:52

There's a reason she got fired from the TV Guide Channel - cos she's a complete bitch.

0:07:520:07:56

OK, today you are working with one of my favourite brands,

0:07:560:07:59

Chicken Of The Sea.

0:07:590:08:00

In fact, Chicken Of The Sea International

0:08:000:08:03

is one of the largest seafood companies anywhere in the world.

0:08:030:08:06

You're going to be working with John and Mike,

0:08:060:08:09

two executives from Chicken Of The Sea.

0:08:090:08:12

Fellas, tell them what you want.

0:08:120:08:14

I know you know our famous jingle,

0:08:140:08:16

"Ask any mermaid you happen to see

0:08:160:08:17

"What's the best tuna? Chicken Of The Sea,"

0:08:170:08:19

which was introduced over 50 years ago.

0:08:190:08:22

Well, today you will be creating a new, original jingle

0:08:220:08:25

for Chicken Of The Sea.

0:08:250:08:26

We look over and here's Clint Black, a Grammy award winner.

0:08:300:08:35

'How are we going to compete with that?!'

0:08:350:08:37

Holy S-R-A-P! We...

0:08:370:08:41

-BRANDE LAUGHS

-I mean...

0:08:410:08:43

C-R-A-P!

0:08:430:08:45

-Cos I was going to say

-BLEEP

-and spell out

-BLEEP

-and

-BLEEP!

0:08:460:08:52

You will write new lyrics and a new tune.

0:08:520:08:54

However, you must include lyrics from our original jingle.

0:08:540:08:57

In addition, you will create a 30-second radio commercial for Chicken Of The Sea.

0:08:570:09:01

Tomorrow you will present both your jingle and your radio commercial to us.

0:09:010:09:05

Don and Ivanka will be my eyes and ears.

0:09:050:09:07

-Now, pick a project manager.

-Can we have Clint?

-Yeah! Like...

0:09:070:09:12

-I wanted to ask you, do you think...

-It's what he does!

0:09:120:09:14

..being that this is a jingle, do you think you have an advantage?

0:09:140:09:17

I think I can be...probably the most helpful I've been, on this task.

0:09:170:09:22

Plus, you have three against two. Who is your project manager, Annie?

0:09:220:09:25

Well, she was just project manager last week.

0:09:250:09:27

-So you're going to be project manager?

-Yeah.

0:09:270:09:29

Clint, who is your project manager?

0:09:290:09:32

I think it should be, truly, you.

0:09:320:09:34

And you and I can work on the commercial.

0:09:350:09:38

Jesse, what do you think?

0:09:380:09:39

You're not a fan of Clint,

0:09:390:09:40

do you want him to be project manager again?

0:09:400:09:43

-I like Clint now.

-So you'd like him as the project manager?

-Yes.

-OK.

0:09:430:09:46

I knew that Clint could do a TERRIFIC jingle

0:09:460:09:49

and I knew that I could do a funny radio spot for him.

0:09:490:09:52

So I thought, "This is great!"

0:09:520:09:54

The winning project manager

0:09:540:09:56

will be getting 20,000 for his or her charity.

0:09:560:10:00

The losing team, unfortunately,

0:10:000:10:02

will meet me in the boardroom where someone will be fired.

0:10:020:10:06

Good luck.

0:10:060:10:07

Let's get to it. Get on your computer!

0:10:160:10:19

Where's our...

0:10:220:10:24

'We both are upset'

0:10:240:10:25

cos this is, actually, a real do-or-die task for me and Brande

0:10:250:10:28

'and we're talking about creating music'

0:10:280:10:30

and neither Brande nor I is musically inclined

0:10:300:10:33

in any way, shape or form.

0:10:330:10:35

"Canned, pouched and frozen seafood is an almost perfect food.

0:10:350:10:38

"It's an inexpensive and easy to prepare source

0:10:380:10:40

"of important omega three."

0:10:400:10:42

We thought, "We're going to the boardroom.

0:10:420:10:44

'"One of us is going home."'

0:10:440:10:46

-"Twice a week for better health, take the pledge."

-"Take the pledge."

0:10:460:10:49

Right, I'm feeling better now.

0:10:490:10:52

'We started researching the brand and tried to get ourselves together'

0:10:520:10:54

cos we had the first meeting with the executives.

0:10:540:10:57

Would you say that this is a brand

0:10:570:10:58

that is being mainly purchased by women, men?

0:10:580:11:02

Women, honestly, are the largest decision makers

0:11:020:11:06

around Chicken Of The Sea and they tend to be families.

0:11:060:11:10

Can you give me three keywords

0:11:100:11:12

that you would use to describe your product?

0:11:120:11:14

Natural, healthy, convenient.

0:11:140:11:18

Thank you, guys, for coming.

0:11:180:11:20

'After the meeting with the executives, I at least felt like'

0:11:200:11:23

there was one piece of the puzzle that I knew we could do

0:11:230:11:25

and we could do really well, which was the 30-second spot.

0:11:250:11:28

It's like it's a conversation between moms who are, like,

0:11:280:11:31

you know... AND I wonder if, depending on what it is,

0:11:310:11:34

if we can lay a track, like we're having a conversation at a soccer game.

0:11:340:11:37

-It's just the jingle part. Holy

-BLEEP.

0:11:370:11:40

If you were to lay out bullet points for your brand messaging,

0:11:400:11:44

what it would be.

0:11:440:11:45

I know health, is there anything else in there that...?

0:11:450:11:47

-Convenience.

-Convenience.

0:11:470:11:49

We know that you did start using humour,

0:11:490:11:53

is that a direction that you have stayed with up to this point?

0:11:530:11:57

'I'm a Clint fan.'

0:11:570:11:59

Clearly he brings a different skill set that the other team doesn't have.

0:11:590:12:02

'I could really see the creative juices come from him.'

0:12:020:12:05

If we could communicate both the health message,

0:12:050:12:08

the convenience message and the fun message at the same time,

0:12:080:12:10

-I think that that makes a lot of sense.

-All right.

0:12:100:12:14

Thank you very much. We're, er, I hope we're up for the challenge!

0:12:140:12:17

'Clint and I, somehow, have got to pull it together'

0:12:170:12:19

in our relationship and I think we've pushed it to the limit.

0:12:190:12:23

Have a good day.

0:12:230:12:24

'Now we've got to figure out a way to work together.'

0:12:240:12:26

I think create a jingle that's like...

0:12:260:12:29

# There ain't no ocean close to Nashville! #

0:12:290:12:31

No!

0:12:310:12:32

THEY LAUGH

0:12:320:12:34

Outside of that, what other directions could we go?

0:12:340:12:39

'With Clint as project manager the second time it's going to be'

0:12:390:12:42

a lot of Clint, especially when it comes to the music,

0:12:420:12:46

and I know, already, the commercial is not going to be funny

0:12:460:12:49

'and that will be a bone of contention and I will lose it.'

0:12:490:12:53

Let's get over and get to work and then we'll, er,

0:12:530:12:55

it'll be fun to be in the studio with musicians.

0:12:550:12:58

After we met with the execs, we headed straight over to the studio.

0:13:040:13:07

-Oh, God, how are we going to do this?

-I don't

-BLEEP

-no, dude.

0:13:070:13:11

I mean, I can't hum a tune.

0:13:110:13:13

My parents and my husband are laughing right now.

0:13:130:13:16

No, you have no idea. My mom used to tell me to stop singing.

0:13:160:13:19

-Oh, yeah, my dad would be like, "The dogs are howling now!"

-Oh, God!

0:13:190:13:24

Get your earplugs ready, folks! You're going to need them!

0:13:240:13:27

# What's the best tuna?

0:13:270:13:29

# Chicken Of The Sea

0:13:290:13:32

# Chicken Of The Sea

0:13:320:13:34

# Give them the tuna you trust

0:13:340:13:37

# Feed them the tuna you trust...faithfully. #

0:13:370:13:42

If my musical ability is described as slim,

0:13:420:13:46

Brande's would be described as none.

0:13:460:13:48

# Chicken Of The Sea. #

0:13:480:13:50

Oh, my God.

0:13:500:13:51

# What's the best tuna?

0:13:510:13:53

# What's the best tuna? #

0:13:530:13:55

Oh, my God, you really are bad!

0:13:550:13:57

BRANDE LAUGHS

0:13:570:13:58

-This is so

-BLEEP

-up!

0:13:590:14:00

-This is

-BLEEP

-up that you and I are trying to write a tune!

0:14:000:14:03

Hey, I think that we were on a roll there!

0:14:030:14:07

BRANDE HUMS

0:14:070:14:10

Stop, please! Seriously.

0:14:100:14:12

You're killing me, you got to stop for a sec cos I can't even think!

0:14:120:14:16

I'm the project manager, I'm banning you for a moment from singing.

0:14:160:14:21

BRANDE LAUGHS

0:14:210:14:23

It sucks then tone deaf, it's really not fair, to be honest.

0:14:230:14:26

What about, "For the ones you love"?

0:14:260:14:29

And then how do we rhyme it?

0:14:290:14:30

"Why don't you smell my rubber glove?"

0:14:330:14:35

BRANDE LAUGHS

0:14:350:14:36

BOTH SINGING: # Ask Any mermaid you happen to see...

0:14:380:14:44

# What's the best tuna?

0:14:440:14:45

# Chicken Of The Sea. #

0:14:460:14:51

THEY LAUGH

0:14:510:14:53

'The interesting thing is that the van ride over really helped me'

0:14:540:14:58

because I was like, "Look, this is so absurd

0:14:580:15:00

"that we're tasked with doing this

0:15:000:15:02

"that we just have to try to have fun."

0:15:020:15:04

If we win this...

0:15:040:15:06

'Oh, Lord was looking down upon us!'

0:15:060:15:09

-One and two and three.

-Do you want me to hand you guitars?

-Yes.

0:15:140:15:18

I'll grab them from back there.

0:15:180:15:19

When I found out more our war room was a recording studio

0:15:190:15:22

it was a moment of joy.

0:15:220:15:25

No loft, no culinary school

0:15:250:15:29

a studio!

0:15:290:15:31

SIGHS SOFTLY

0:15:310:15:32

It's like my second home.

0:15:320:15:34

Do a little market research.

0:15:360:15:37

Then we got to the studio and divided the labour pretty quickly.

0:15:370:15:41

-Tuna facts stuff.

-What do we have to put in the commercial?

0:15:410:15:45

Jesse and I wrote out things we think should go in the commercial.

0:15:450:15:49

Clint started doing music immediately.

0:15:490:15:51

Armed with some notes, I started work on what I call a bubble sheet,

0:16:030:16:08

which is where I start writing down all the words

0:16:080:16:11

that relate to the brand messaging and branching out from there.

0:16:110:16:15

CLINT HUMS

0:16:200:16:25

I started with an idea

0:16:310:16:35

of setting up each line with the word "naturally".

0:16:350:16:39

It seemed that part of their message was that there are so many things

0:16:390:16:43

about their food product that were great

0:16:430:16:46

and great for you, naturally.

0:16:460:16:49

# Easy and delicious

0:16:520:16:54

# Ask any mermaid you happen to see

0:16:540:16:58

# What's the best tuna

0:16:580:17:01

# Chicken Of The Sea. #

0:17:010:17:05

It's great.

0:17:050:17:06

Great! Clint walked in with just his guitar, sat down

0:17:090:17:14

and sang the jingle to us and it was a magical moment!

0:17:140:17:20

That's catchy too, man.

0:17:200:17:22

-It's catchy, catchy.

-Well, we have a jingle.

0:17:220:17:25

Now all we need is a band.

0:17:250:17:27

-Promise you won't laugh.

-I can't promise that.

0:17:330:17:37

"The kids want it fast, you want it fresh,

0:17:370:17:40

"feed them the tuna that's the best.

0:17:400:17:42

"For the healthy choice at home or on the go, reach for the one you know.

0:17:420:17:46

"Ask any mermaid you happen to see, 'What's the best tuna?' Chicken Of The Sea."

0:17:460:17:50

-Why would I laugh at that?

-I don't know.

0:17:500:17:53

SINGS TUNELESSLY # The kids want it fast

0:17:530:17:57

# You want it fresh

0:17:570:18:00

# Feed them the tuna that's the best. #

0:18:000:18:04

Our task today is to create a jingle but we also have to come up with

0:18:040:18:08

a 30-second commercial for Chicken Of The Sea.

0:18:080:18:12

"I need help, Sue. I'm at my wits end.

0:18:120:18:14

"I know you feed your family so healthy

0:18:140:18:16

"but we always seem to eat on the go, so convenience wins."

0:18:160:18:19

-It's good, it's good.

-56 seconds.

0:18:190:18:22

What? Are you serious?

0:18:220:18:25

It was a lot of information to put in a 30-second commercial.

0:18:250:18:27

-38 seconds.

-OK. We're getting there. We started cutting out

0:18:270:18:30

extra words and the messages we felt weren't important.

0:18:300:18:34

-"Chicken Of The Sea - the healthy choice at home or on the go."

-13 seconds.

0:18:340:18:38

We're so close!

0:18:380:18:39

# So close, yet so far away! #

0:18:390:18:46

Somebody's pushing in there.

0:19:010:19:03

I think, Cyrus, it might be you doing a little push.

0:19:030:19:06

Do you think it should be a little peppier?

0:19:060:19:09

If it's a jingle?

0:19:090:19:11

Um...

0:19:110:19:12

For radio, which I come out of, you need zippier things.

0:19:120:19:17

I think we should do, maybe, slow, medium, fast...

0:19:170:19:20

-You have to tell him, because he's getting very locked in now.

-OK.

0:19:200:19:25

Doing the original track or whatever.

0:19:250:19:28

I think Joan is using me as her liaison to Clint.

0:19:280:19:32

Clint's a little bit narcissistic

0:19:320:19:35

and Joan's the geriatric comedienne.

0:19:350:19:38

They found a spot where they can be to get along...

0:19:380:19:41

-One more time, guys.

-Hey, Clint, you want to try one

0:19:410:19:44

a little bit faster, that we have both?

0:19:440:19:48

Yeah, we'll just pick up the tempo a little bit, so we have a choice.

0:19:480:19:52

# Ask any mermaid you happen to see

0:19:520:19:56

# What's the best tuna

0:19:560:19:59

# Chicken Of The Sea. #

0:19:590:20:04

It's great!

0:20:040:20:06

For me, the lazier feels more comfortable and a little more pleasant and fun to sing to.

0:20:060:20:12

This one, it just feels like it's hurrying along, but you know,

0:20:120:20:16

we've got both versions, so...

0:20:160:20:18

As I'm learning, I think I've evolved

0:20:180:20:21

and gotten better at making

0:20:210:20:22

the team feel like I am listening,

0:20:220:20:25

but as project manager, you're empowered

0:20:250:20:30

with the right to accept or reject

0:20:300:20:33

whatever they come up with.

0:20:330:20:35

-< You like the faster tempo?

-No, the slower one.

0:20:350:20:38

It just had a more relaxed vibe. >

0:20:380:20:40

-Hi!

-How are you?

-We're doing the best we can.

0:20:440:20:47

You know, they've got Clint, but we're not despairing.

0:20:470:20:52

What can Clint do different? What can he come up with you guys can't?

0:20:520:20:56

One of the strengths of Athena has been that, even when projects fail,

0:20:560:21:00

we understood the brand better.

0:21:000:21:02

I'm a mom trying to feed my kids healthy food, but we're always on the go.

0:21:020:21:05

Give them Chicken Of The Sea, it's really easy and convenient.

0:21:050:21:09

The problem that we feel, is in the end, they're looking for a jingle.

0:21:090:21:13

Our fear is that, because Clint Black is singing it, you know,

0:21:130:21:17

-that would sway anybody.

-I wish you guys luck. I look forward to seeing it.

0:21:170:21:20

They feel at a disadvantage, but they're working well.

0:21:200:21:23

Spirits are relatively up, so we'll see how they work

0:21:230:21:27

-with musicians who hopefully aren't tone deaf.

-One question.

0:21:270:21:30

Do you want to see me in a mermaid outfit tomorrow?

0:21:300:21:32

Nothing would make me happier than seeing you in a mermaid outfit.

0:21:320:21:36

As skimpy as possible!

0:21:360:21:38

# What's the best tuna

0:21:380:21:41

# Chicken Of The Sea. #

0:21:410:21:45

Cluck-cluck-cluck-cluck!

0:21:450:21:47

Splash!

0:21:470:21:48

HE LAUGHS

0:21:480:21:51

How about that?

0:21:510:21:53

# Chicken Of The Sea. #

0:21:530:21:56

Cluck-cluck-cluck-cluck!

0:21:560:21:59

Splash!

0:21:590:22:02

What do you think?

0:22:020:22:03

-Doesn't do it for me!

-Sorry!

0:22:030:22:07

# Chicken Of The Sea. #

0:22:070:22:11

Cluck-cluck-cluck-cluck!

0:22:110:22:13

Splash!

0:22:130:22:15

Cluck-cluck, splash was funny and cute.

0:22:150:22:20

Ultimately, I thought it was a risk we didn't need to take.

0:22:200:22:23

There was no way to know how these executives would respond to

0:22:230:22:28

a cartoon of their image.

0:22:280:22:31

-Hi, how are you?

-You're like, at home!

-Hello, hello.

-Hi!

0:22:310:22:36

# Chicken Of The Sea. #

0:22:360:22:41

-Sounds good.

-You like it?

-Nice voice.

0:22:430:22:45

Make you want to go eat some tuna?

0:22:450:22:47

The one thing I would say, it sounds beautiful,

0:22:470:22:51

but it sounds a little bit more classic, if you will.

0:22:510:22:54

A little bit more old-fashioned. Is that something they wanted...

0:22:540:22:57

They want something contemporary.

0:22:570:23:00

You know, I think it will ultimately come down to Clint listening.

0:23:000:23:05

Did he listen to the executives? This has consistently been a problem for him.

0:23:050:23:09

Did he listen to what they were looking for, vis-a-vis direction?

0:23:090:23:12

The idea that I had, was to go with something lazy and sing-songy.

0:23:120:23:17

-You know, after you hear it, it's stuck in your head.

-Yeah.

0:23:170:23:22

Chicken Of The Sea is a natural choice, full of protein, low in fat,

0:23:280:23:33

and high in Omega-3

0:23:330:23:34

-Let's go.

-We've got to get these two mics set up.

0:23:340:23:37

Annie and I wrote a commercial and we're starting to work on that, now.

0:23:370:23:41

That part really is not the hard part, we hope.

0:23:410:23:45

-We hope it sounds good.

-Ready? We'll tape this. Rolling.

0:23:450:23:48

Laurie, I'm having a real hard time finding real fresh foods that are fast.

0:23:480:23:52

We're eating on the go, convenience wins.

0:23:520:23:54

Carla, don't sacrifice healthy for convenient. Have both

0:23:540:23:57

-with Chicken Of The Sea.

-Joey loves tuna.

-Most kids do.

0:23:570:24:00

I trust Brande to do her thing, whatever I need her to do, I know she's going to do.

0:24:000:24:05

I want to try to give her ownership of that 30-second spot.

0:24:050:24:08

-Let's just try to say it faster, again. Since we've time, can we do that over?

-Yeah.

0:24:080:24:14

She tends not to be a creative force on the team.

0:24:140:24:17

I'm going to pull her into being a little more creative, cos I need her to be.

0:24:170:24:21

-Where are we in time?

-34 seconds.

0:24:210:24:23

-Could you guys run in quick and give me a speedy one?

-Sure.

-Rolling.

0:24:230:24:28

Laurie, I'm having a hard time finding fresh foods that are fast. We're always eating on the go.

0:24:280:24:33

Don't sacrifice healthy for convenient, have both - Chicken Of The Sea.

0:24:330:24:36

I knew you'd have the answer.

0:24:360:24:38

Perfect!

0:24:380:24:40

So, got to work on the ad copy now.

0:24:430:24:46

Fresh-tasting tuna cuts, ready to eat.

0:24:460:24:49

Chicken Of The Sea, the delicious way to add Omega-3s to any diet.

0:24:490:24:54

What if we played on that funny thing and did a thing like a guy who goes,

0:24:540:24:57

(VOICEOVER MAN STYLE) "Did you know..."

0:24:570:25:00

blah blah blah?

0:25:000:25:01

Did you know? Blah, blah, blah.

0:25:010:25:06

You know, and kind of create some funny voice.

0:25:060:25:08

-So he sends the big voice and then gives the fact.

-Yeah, poser voice.

0:25:080:25:13

It's time, once again, to play, Did You Know?

0:25:130:25:16

Did you know?

0:25:160:25:17

Chicken Of The Sea Tuna swims so fast it's naturally 99% fat free!

0:25:170:25:22

Did you know?

0:25:220:25:23

It's penny wise and dollar smart.

0:25:230:25:25

Good for your thighs and good for your heart.

0:25:250:25:28

We have two voice-over people that showed up.

0:25:280:25:31

Tanya was really good, animated, but the dude, great distinctive voice

0:25:310:25:36

but just totally subdued for this type of thing.

0:25:360:25:39

Let's you and I try just to see how it works.

0:25:390:25:42

It's that time once again to play, Did You Know?

0:25:420:25:44

Did you know?

0:25:440:25:45

Chicken Of The Sea Tuna swims so fast it's naturally 99% fat free!

0:25:450:25:49

Did you know?

0:25:490:25:51

Chicken Of The Sea Tuna can reduce the risk of heart disease by as much as 44%. Sure!

0:25:510:25:55

I didn't know that!

0:25:550:25:56

It's also penny wise and dollar smart.

0:25:560:25:58

Good for your thighs and good for your heart.

0:25:580:26:01

OK, now you guys try.

0:26:010:26:04

There's got to be energy and resonance.

0:26:040:26:07

It's time once again to play, Did You know?

0:26:070:26:10

Did you know?!

0:26:100:26:12

Chicken Of The Sea Tuna swims so fast it's naturally 99% fat free.

0:26:120:26:16

Did you know?!

0:26:160:26:18

Chicken Of The Sea Tuna can reduce the risk of heart disease by as much as 44%.

0:26:180:26:23

Did you know?!

0:26:230:26:25

Let me come talk to you for one second.

0:26:250:26:28

I think we're better.

0:26:280:26:30

Did you know that I think we could do it?

0:26:300:26:32

I think we should. I think we should be courteous.

0:26:320:26:35

They've come down. Let's do one take with them and say, "Got it.

0:26:350:26:39

"Thank you." Let them go home. Let's not waste time.

0:26:390:26:43

Then let's get in there and we'll get something very good going.

0:26:430:26:47

-Did you know we were going to be better?

-Yes.

0:26:470:26:50

Yes.

0:26:510:26:52

# Mums, they want it fresh

0:26:580:27:00

# Kids, they want it fast

0:27:000:27:02

# Chicken Of The Sea...

0:27:020:27:06

# Chicken Of The Sea...

0:27:060:27:07

# Chicken Of The Sea... #

0:27:080:27:10

'We've got the content for the radio spike down,

0:27:100:27:12

and now I've got to do the hard part.

0:27:120:27:14

I've got to try to write this jingle.

0:27:140:27:17

I feel better because we have part of the task done,

0:27:170:27:20

but overwhelmed would be the word I'd use to say the least.

0:27:200:27:23

Why didn't you come to me with what you were thinking?

0:27:230:27:27

# Da-da-da-da-da

0:27:270:27:29

# Da-da-da-da-da

0:27:290:27:31

# Moms, they want it fresh

0:27:310:27:33

# Kids, they want it fast... #

0:27:330:27:35

You see, I want that to go up.

0:27:350:27:36

# Moms, they want it fresh... #

0:27:360:27:38

-Fast, yeah. I want fast to be different.

-OK.

0:27:380:27:42

# Chicken Of The Sea...

0:27:420:27:45

# Chicken Of The Sea

0:27:450:27:47

# A name that you can trust

0:27:470:27:49

# Chicken Of The... #

0:27:490:27:51

I don't want this "trust" to go down. Can you sing it where it goes up?

0:27:510:27:54

# Chicken Of The Sea

0:27:540:27:56

# Is the name you can trust. #

0:27:560:27:57

Trust!

0:27:570:27:59

Trust!

0:27:590:28:00

# Chicken Of The Sea

0:28:000:28:01

# Is the tuna that you know

0:28:010:28:05

# For a healthy choice at home. #

0:28:060:28:09

I normally feel like I can do anything.

0:28:110:28:14

I'll have that initial moment of crisis but then I know I can do it.

0:28:140:28:18

And I couldn't get that, I couldn't get that feeling

0:28:180:28:20

of I'm going to be able to do this and it's all right.

0:28:200:28:23

I don't want to fail for anybody. I don't want to fail for myself. I don't want to fail Brande, either.

0:28:230:28:28

I was crossing my fingers that the music would come together and wasn't embarrassing.

0:28:280:28:32

# Chicken Of The Sea

0:28:320:28:34

# Chicken Of The Sea

0:28:340:28:36

# Ask any mermaid... #

0:28:360:28:38

# Chicken Of The Sea... #

0:28:430:28:46

Just a couple of things, watch your timing with each other.

0:28:480:28:52

We were a little off over here.

0:28:520:28:54

There are two equal parts in this.

0:28:540:28:57

One is the song and one is the commercial.

0:28:570:29:02

I think we should be able to lay down the commercial now.

0:29:020:29:05

-OK.

-Enough.

-As soon as he's ready.

0:29:050:29:08

-Let's stop that for a second and give us 15 minutes of the commercial.

-OK.

0:29:080:29:12

-We told 'em.

-I find this insane that we're not doing the commercial.

0:29:120:29:15

Clint's only going to do what Clint wants to do.

0:29:150:29:18

I think you should explain it, this is two parts.

0:29:180:29:21

-This is not one part.

-He's fully aware of that.

0:29:210:29:23

Till Clint gets in, are you done?

0:29:230:29:25

Cos we need 15 minutes in there.

0:29:250:29:27

Till Clint gets in? Let's go and do it while we're waiting for Clint to get in.

0:29:270:29:32

OK. Enough. Hands off.

0:29:320:29:34

Clint, we have to try the other commercial, too.

0:29:360:29:39

Yes, keep the chords as strummed.

0:29:390:29:41

Clint is very music orientated,

0:29:430:29:45

so he would like to do the music first.

0:29:450:29:49

I am very sleep orientated.

0:29:490:29:51

-For me to wait until you do all the music.

-I know.

-To do the commercial, at the end.

0:29:510:29:55

I would rather do the commercial at the beginning and then the music.

0:29:550:29:59

OK, let's do that. Let's do that. And we're rolling...

0:29:590:30:02

Ladies and gentlemen, it's that time, once again, for, Did You Know?

0:30:020:30:06

Did you know?

0:30:060:30:08

That Chicken Of The Sea tuna swims so fast it's naturally 99% fat free.

0:30:080:30:13

Did you know?

0:30:130:30:15

That Chicken Of The Sea tuna can reduce the risk of heart disease by as much as 44%.

0:30:150:30:19

I did not know that.

0:30:190:30:20

It's penny wise and dollar smart.

0:30:200:30:23

Good for your thighs and great for your heart.

0:30:230:30:25

We got it.

0:30:250:30:27

-OK.

-Let's go ahead and get started setting up the mix.

0:30:280:30:32

-It's clever.

-Yes.

0:30:320:30:35

I think we've got a lot of energy in the commercial which, by the way, we did in two takes.

0:30:350:30:39

Did you know?

0:30:390:30:41

# Ask any mermaid you happen... #

0:30:430:30:47

-Right, I got it now.

-# What's the best tuna?

0:30:470:30:49

# Chicken Of The Sea. #

0:30:490:30:51

-Can we have the whole thing?

-Yes.

0:30:510:30:53

-Brace yourself.

-All right.

-We'll sing the whole thing through. Ready?

0:30:530:30:56

One, two, three, four...

0:30:560:30:58

# Moms, they want it fresh

0:30:580:31:01

# Kids, they want it fast

0:31:010:31:02

# Chicken Of The Sea is the name you can trust. #

0:31:020:31:07

I know that I was doubting us, Annie was doubting us

0:31:070:31:11

and then, all of a sudden, things started clicking.

0:31:110:31:14

# Chicken Of The Sea

0:31:140:31:15

# Is the tuna that you know

0:31:150:31:17

# For a healthy choice anywhere at home or on the go. #

0:31:170:31:21

As I started listening to it, I was, "Oh, my gosh, this is catchy."

0:31:210:31:25

Then I saw the other people in the room being like...

0:31:250:31:28

You know...

0:31:280:31:30

Like it's catchy, it's contagious.

0:31:300:31:31

# What's the best tuna?

0:31:310:31:34

# Chicken Of The Sea. #

0:31:340:31:35

-Oh, my God, that's so beautiful.

-Yeah.

0:31:350:31:38

I was like, "Wait, it's not terrible, it doesn't suck."

0:31:380:31:42

I've written a song. I wrote a song today.

0:31:420:31:44

No matter what happens tomorrow, I wrote an amazing jingle.

0:31:440:31:47

I can't believe I managed to do that.

0:31:470:31:49

I just want to say this rocks.

0:31:490:31:51

-This

-BLEEP

-rocks!

0:31:510:31:53

I mean, I'm just saying, Clint can't do that much better than this.

0:31:530:31:56

Clint Black might beat me because he's Clint Black.

0:31:560:31:59

But if we win, that will be one of the high points of my life.

0:31:590:32:04

Honestly...

0:32:040:32:06

-BLEEP

-love the song.

0:32:060:32:08

I hate to say it, but I do.

0:32:080:32:10

I wrote a kick-ass jingle. I did a good job.

0:32:100:32:12

I'm so excited about this morning.

0:32:190:32:22

I really am. I don't care whether we win or lose.

0:32:220:32:25

-It's going to be great.

-It's going to be fantastic.

0:32:250:32:27

It's the morning of the presentation.

0:32:270:32:30

Annie and I know nothing about music, but yet,

0:32:300:32:34

we pulled out this awesome jingle

0:32:340:32:36

but we're going up against Clint Black,

0:32:360:32:38

a Grammy Award winner.

0:32:380:32:40

But at least we know we did a great job with what we had.

0:32:400:32:43

# Ask any mermaid you happen to see

0:32:430:32:47

# What's the best tuna? Chicken Of The Sea. #

0:32:470:32:51

-Thank you, Maddie, awesome.

-You're hired.

0:32:510:32:55

Thank you, hello, good morning.

0:32:590:33:01

# Ask any mermaid you happen to see

0:33:010:33:06

# What's the best tuna?

0:33:060:33:09

# Chicken Of The Sea. #

0:33:090:33:14

Splash...

0:33:140:33:15

You need a button.

0:33:170:33:19

I don't think he wanted it to step on his song.

0:33:190:33:22

You made it with a joke.

0:33:220:33:24

What if I walked past like a sign girl?

0:33:240:33:27

Clint...

0:33:280:33:30

Is there anywhere to set that?

0:33:310:33:34

What about... Just like...

0:33:340:33:37

Let's talk about that after rehearsal.

0:33:370:33:39

This will be part of rehearsal.

0:33:390:33:41

-OK.

-You know what I'm saying?

0:33:410:33:43

-Yeah, you don't have to rehearse that.

-OK.

0:33:430:33:45

Up to you... Up to you. Just trying to make it funny.

0:33:450:33:48

Another idea rejected.

0:33:500:33:52

Can you imagine if he'd have been the first club owner I went to,

0:33:520:33:55

I'd still be working Wal-Mart.

0:33:550:33:57

Clint should not question the comedy.

0:33:570:34:00

Use what people have.

0:34:000:34:02

If I have a car, I'd give it to Jesse.

0:34:020:34:04

Just let me show you, take a look.

0:34:040:34:07

You're all wound up, right.

0:34:070:34:09

Cluck, cluck...

0:34:130:34:14

Splash!

0:34:140:34:16

Don't love it.

0:34:160:34:18

Don't do it, you're project manager.

0:34:180:34:20

-The idea was more appealing with you walking by with it.

-Fine.

0:34:200:34:23

-In silence...

-I'll walk by in silence.

0:34:230:34:27

No, but I mean, down here.

0:34:270:34:29

Oh, walk down there, absolutely!

0:34:290:34:31

You're just allowed to walk across but not allowed to say anything.

0:34:310:34:35

I'm now doing it the way Helen Keller would have done it.

0:34:350:34:38

You could have the world's number one icon of comedy doing something funny.

0:34:380:34:43

If you choose not to have the world's number one, also in London,

0:34:430:34:46

icon of comedy, doing anything funny, that's fine! I don't mind.

0:34:460:34:50

I think there has to be some reining in of anyone on a task

0:34:500:34:54

who is trying to push the envelope.

0:34:540:34:57

I listened to all of Joan's ideas but I didn't use all of them.

0:34:570:35:02

I think that's what a project manager has to do.

0:35:020:35:05

-If you just...

-Fine, OK, I will walk past and not look at them.

0:35:050:35:10

-Can I say, "cluck, cluck, cluck"?

-Don't say, "cluck, cluck, cluck". I just don't want to detract...

0:35:100:35:14

-I think we've got a strong...

-I swear I will not say "cluck".

0:35:140:35:18

Hello!

0:35:260:35:27

-Hello.

-Hi.

-I'm in such a good mood because our jingle is so quirky.

0:35:270:35:31

The jingle you're about to hear, you're going to hear messages

0:35:310:35:34

of trust, freshness, health and convenience.

0:35:340:35:38

The brand, Chicken Of The Sea, is at once nostalgic

0:35:380:35:41

and contemporary, and we tried to reflect that in the music

0:35:410:35:44

that accompanies the lyrics. Now, the other thing you'll hear and see

0:35:440:35:48

in a moment is that we have a woman singing the jingle.

0:35:480:35:51

We did this pointedly, because over 80% of your consumer base is women.

0:35:510:35:55

So, I'm so excited, I have to tell you, without further ado,

0:35:550:35:58

I'm going to bring out Mattie, and she's going to perform the jingle for you.

0:35:580:36:02

# Moms, they want it fresh

0:36:050:36:07

# Kids, they want it fast

0:36:070:36:09

# Chicken Of The Sea is a name you can't trust

0:36:090:36:14

# Chicken Of The Sea is the tuna that you know

0:36:140:36:16

# For a healthy choice anywhere at home and on the go

0:36:160:36:21

# Ask any mermaid you happen to see

0:36:210:36:25

# What's the best tuna? Chicken Of The Sea. #

0:36:250:36:29

Thank you, Mattie.

0:36:310:36:33

OK, now we're going to move on to our 30-second spot

0:36:330:36:36

and we're going to overhear a conversation that two moms are having on a playground.

0:36:360:36:40

Here's our 30-second spot.

0:36:400:36:41

'I'm having a hard time finding fresh foods that are fast.

0:36:410:36:44

'We always eat on the go, so convenience wins.

0:36:440:36:46

'Carla, don't sacrifice healthy for convenient, you can have both

0:36:460:36:50

'with Chicken Of The Sea.'

0:36:500:36:51

The presentation went great. It was very simple and to the point.

0:36:510:36:55

We didn't have bells and whistles.

0:36:550:36:57

We just wanted to get the point across.

0:36:570:36:59

Because we think it's so catchy and contagious,

0:36:590:37:01

I'm going to walk off the stage to the sound of our own tune.

0:37:010:37:04

Thank you. Thank you.

0:37:040:37:07

It was really hard for me yesterday,

0:37:080:37:10

to have had so many self doubts

0:37:100:37:12

and to produce something so catchy.

0:37:120:37:14

If we lose, it takes the edge off, because I can walk away

0:37:140:37:19

from this competition knowing that I did something incredible.

0:37:190:37:22

# Chicken Of The Sea. #

0:37:220:37:25

Good morning.

0:37:320:37:34

On behalf of Team KOTU, Clint Black has a word from our sponsors.

0:37:340:37:38

# Naturally healthy and nutritious

0:37:470:37:52

# Naturally easy and delicious

0:37:520:37:56

# Ask any mermaid you happen to see

0:37:560:38:01

# What's the best tuna?

0:38:010:38:03

# Chicken Of The Sea. #

0:38:040:38:08

Now, here's Joan Rivers and Jesse James with Chicken Of The Sea.

0:38:110:38:14

'It's time once again to play Did You Know?

0:38:140:38:17

'Did you know...

0:38:170:38:18

'That Chicken Of The Sea tuna swims so fast it's naturally 99% fat free?'

0:38:180:38:23

I felt confident.

0:38:230:38:25

I feel like it's a strong jingle and that the spot is strong.

0:38:250:38:28

I know how good it feels to win money for my charity.

0:38:280:38:32

I want it again.

0:38:320:38:33

Thank you very much.

0:38:330:38:35

Good job. Good job.

0:38:390:38:42

-Good job.

-Good! It sounded great!

0:38:450:38:49

'I think we have a very good shot,'

0:38:490:38:51

because I think Clint is so strong musically in what he does.

0:38:510:38:54

I think it would be really amazing if the girls win. They may win.

0:38:540:38:58

Annie can do everything, you know.

0:38:580:39:00

Your task should've been walk on water.

0:39:000:39:03

So, Clint, you had a big advantage. How do you think you did?

0:39:260:39:30

Win or lose, it was my favourite task. Had a great time.

0:39:300:39:34

Do you think you did well?

0:39:340:39:36

I think so, it's hard to know what the executives will like,

0:39:360:39:40

-but I feel proud.

-Which was better - your commercial or your jingle?

0:39:400:39:43

The radio spot, we sort of took a chance on some brash comedy style

0:39:430:39:49

of mixing the messaging with just some outrageous voice-over style,

0:39:490:39:56

and if that's a type of humour that the executives would love,

0:39:560:40:00

then I would say that the spot and the jingle are on equal ground.

0:40:000:40:05

-Joan, how do you feel about that?

-I thought it was incredible.

0:40:050:40:09

You really did?

0:40:090:40:10

To go in with nothing and come out with something - astonishing.

0:40:100:40:15

That's very good. That's very good.

0:40:150:40:17

Annie, do you think you're at a big disadvantage knowing that

0:40:170:40:21

-you're competing against Clint?

-Honestly, we sat here,

0:40:210:40:24

and I've never written a lyric.

0:40:240:40:26

I've never written a piece of music.

0:40:260:40:28

We determined that I was the least tone deaf of the two of us

0:40:280:40:31

and in the face of abject despair at having to create

0:40:310:40:34

a song against Clint Black, the two of us just found our heart.

0:40:340:40:38

-Together.

-Together,

0:40:380:40:40

and decided that it was OK and we were just going to attack it.

0:40:400:40:44

It's tough. The jingle was half of the task.

0:40:440:40:47

How did you do in the radio commercial?

0:40:470:40:50

That was the first thing we did, and I think we really got that one down.

0:40:500:40:53

I think we understood what the brand wanted and we hit their messages really well.

0:40:530:40:59

We did that first to try to get our confidence up, to tell you the truth.

0:40:590:41:03

-Which was better?

-I think the jingle.

0:41:030:41:07

You think the jingle? Wow.

0:41:070:41:09

-I'd like to hear your jingle.

-Oh, yay! Can we sing along with it?

0:41:090:41:13

-Yeah. Sing along.

-Annie really likes her jingle.

-Sing along with it.

0:41:130:41:16

Go ahead, I'd like to hear your jingle.

0:41:160:41:18

# Moms, they want it fresh

0:41:180:41:21

# Kids, they want it fast

0:41:210:41:23

# Chicken Of The Sea is the name you can trust

0:41:230:41:27

# Chicken Of The Sea is the tuna that you know

0:41:270:41:31

# For a healthy choice anywhere at home or on the go

0:41:310:41:35

# Ask any mermaid you happen to see

0:41:350:41:39

# What's the best tuna? Chicken Of The Sea. #

0:41:390:41:44

That's pretty good.

0:41:440:41:45

'I'm having a hard time finding fresh foods that are fast.

0:41:450:41:49

-'We always eat on the go.

-Don't sacrifice healthy for convenient.

0:41:490:41:53

'You can have both with Chicken Of The Sea.

0:41:530:41:56

'Chicken Of The Sea is full of protein, low in fat and high in Omega-3s.

0:41:560:42:00

'What about when we're on the go?

0:42:000:42:02

'Chicken Of The Sea has lunch solutions,

0:42:020:42:04

'tuna cups and salmon cups that are ready to eat anywhere.'

0:42:040:42:08

# Ask any mermaid you happen to see

0:42:080:42:10

# What's the best tuna? Chicken Of The Sea. #

0:42:100:42:14

-That's pretty good.

-It's adorable. It's absolutely adorable.

0:42:160:42:20

What did you think of their jingle, Clint?

0:42:200:42:23

Very musical, and I'm not surprised. Very lyrical.

0:42:230:42:26

And I happen to believe that everyone has music in them.

0:42:260:42:30

You can find that rare gem of a person who really has none,

0:42:300:42:35

but I think that it's something that she found once she started a process.

0:42:350:42:39

The way she was moving. I think you DO have an ability at music.

0:42:390:42:42

I can see, Brande, you probably don't.

0:42:420:42:44

You don't have a lot of good rhythm.

0:42:440:42:46

-And you DID have good rhythm, Annie.

-Thank you!

0:42:460:42:50

I think you DO have an ability at music. Jesse, what do you think?

0:42:500:42:53

-It's not bad.

-Not bad. You like yours better?

-I think so.

0:42:530:42:58

-Joan, what do you think?

-I think their jingle's adorable,

0:42:580:43:02

but ours is very different.

0:43:020:43:04

The commercial - I don't like straight commercials.

0:43:040:43:07

This commercial gives you all your product information, absolutely.

0:43:070:43:11

Do you like that as much as, let's say, Clint's jingle?

0:43:110:43:15

-I'm still humming OUR jingle.

-OK. That's good. I'd like to hear it.

0:43:150:43:20

# Naturally healthy and nutritious

0:43:210:43:25

# Naturally easy and delicious

0:43:250:43:29

# Ask any mermaid you happen to see

0:43:290:43:33

# What's the best tuna?

0:43:330:43:37

# Chicken Of The Sea. #

0:43:380:43:42

It's good.

0:43:460:43:48

'It's time once again to play Did You Know? Did you know...

0:43:480:43:51

'That Chicken Of The Sea tuna swims so fast,

0:43:510:43:54

'it's naturally 99% fat free?

0:43:540:43:56

-'Did you know...

-That's it's low sodium

0:43:560:43:58

'and a natural source of healthy heart super-oil Omega-3?

0:43:580:44:01

-'Did you know...

-Tuna can reduce the risk of heart disease by 44%?

0:44:010:44:04

-'I didn't know that!

-It's penny wise and dollar smart,

0:44:040:44:08

'good for your thighs and great for your heart.'

0:44:080:44:10

# What's the best tuna? Chicken Of The Sea. #

0:44:100:44:17

-Wow. Annie, what do you think?

-He's Clint Black. That's what we were talking about!

0:44:180:44:22

Do you think yours is as good or better?

0:44:220:44:24

-I think ours is really different.

-Do you think it's better?

-No. It's Clint Black.

0:44:240:44:28

-What are you talking about?

-What do you think?

0:44:280:44:31

-Um, I think theirs is very, very good.

-It's so different.

0:44:330:44:37

It depends on what the brand wants.

0:44:370:44:40

Well, Don, let me ask you, what did the executives think of Athena?

0:44:400:44:43

Well, the pros, they thought the jingle hit all the criteria.

0:44:430:44:47

They thought the jingle was catchy

0:44:470:44:49

and the radio spot was creative.

0:44:490:44:51

They like the moms talking about how tuna is fast, fresh and convenient.

0:44:510:44:55

The negative was that it was mentioned in cups, but it wasn't said that it was in pouches.

0:44:550:45:00

-They put tuna fish in a pouch?

-Yeah, a Ziploc bag.

-I don't like that idea.

0:45:000:45:04

I like it right out of the can.

0:45:040:45:06

It's easier, because you don't have the thing and the oil.

0:45:060:45:10

-It's packed without the oil.

-It's exactly the same, but...

0:45:100:45:13

More convenient.

0:45:130:45:16

-No can-opener needed.

-Well, that's true. That's true.

0:45:160:45:19

Ivanka, in terms of KOTU, what were the pros and cons?

0:45:190:45:23

Well, they actually said they thought

0:45:230:45:25

the performance of the jingle was terrific.

0:45:250:45:27

I don't think anyone's surprised by that.

0:45:270:45:29

They liked the focus on naturalness and health,

0:45:290:45:33

and they also loved the comedy in Joan's commercial.

0:45:330:45:36

So I think that was a good decision that you all came to.

0:45:360:45:39

The negatives were that they didn't think that everyone necessarily

0:45:390:45:43

loved country music and it was definitely geared in that direction,

0:45:430:45:47

and that they wish there had been a little bit more focus

0:45:470:45:51

on the convenience, which was what they were trying to highlight.

0:45:510:45:54

-All fair.

-All fair. So let's get down to it.

0:45:540:46:00

-Are you ready?

-Yeah.

0:46:000:46:03

You know what the pros and the cons were.

0:46:040:46:07

We're not going to go through a long scenario.

0:46:070:46:09

The fact is that the executives really liked the job

0:46:110:46:16

-that Annie and Brande did.

-No!

0:46:160:46:18

And they respected Clint.

0:46:190:46:21

They were very concerned about the country aspect,

0:46:210:46:25

because they have such a large group of people. They loved the song.

0:46:250:46:28

They loved your voice and performance, but they thought it was limited.

0:46:280:46:32

-You understand.

-It's fair. It's fair.

0:46:320:46:35

Look at these two. They don't believe it.

0:46:350:46:37

-They loved the job, Annie, that you did and that Brande did.

-Thank you.

0:46:370:46:42

So, congratulations very much. As you know,

0:46:420:46:44

-you will get 20,000 for your charity.

-Yes!

0:46:440:46:47

For Refugees International. Thank you so much.

0:46:470:46:51

-Look at you, with the tears!

-No, it was just really hard for us

0:46:510:46:55

yesterday morning to hear the task, and just to feel like

0:46:550:46:58

there was no way we could ever climb that mountain against Clint.

0:46:580:47:02

I'm sorry.

0:47:020:47:04

-OK.

-I just can't believe we won.

0:47:040:47:07

OK. Congratulations. Go ahead.

0:47:070:47:10

-Have a good time.

-Good job, guys.

0:47:100:47:13

ANNIE SOBS

0:47:170:47:20

Oh, my God.

0:47:200:47:21

You've all done great, but sadly, somebody of the three will be fired.

0:47:260:47:30

-I thought...

-Holy

-BLEEP.

0:47:420:47:44

When I heard it was country, I though we had a chance.

0:47:440:47:47

When I heard it was country... I just cried in front of Donald Trump.

0:47:470:47:51

Holy crap. I just beat Clint Black

0:47:510:47:54

in a songwriting contest!

0:47:540:47:57

I'm so beside myself.

0:47:570:47:58

I wrote a song that they liked better for them

0:47:580:48:01

than Clint Black, and they loved our commercial.

0:48:010:48:04

I'm the winningest project manager.

0:48:040:48:07

I was never brought back into the boardroom,

0:48:070:48:09

and I've raised 30% of the money in a 16-man game,

0:48:090:48:12

so if I don't get into the final, it's because I pissed off Mr Trump

0:48:120:48:15

without knowing it, cos it seems to me that I'm supposed to be there.

0:48:150:48:19

Wow!

0:48:190:48:20

I was shocked.

0:48:210:48:23

I was like, "Wait a minute, I'm in the final four!"

0:48:230:48:27

I'm just so happy.

0:48:270:48:29

Oh, my God. Oh, my God, we did it.

0:48:290:48:31

As much as Joan Rivers called me a dumb blonde the other night,

0:48:310:48:34

I'm not a dumb blonde.

0:48:340:48:37

I don't envy them right now at all.

0:48:370:48:40

-Clint, a little bit of an upset.

-Quite an upset!

0:48:400:48:45

-The fact is you did very well. You really did. I loved it.

-Thanks.

0:48:450:48:49

I'm not sure I didn't like it more, but it has nothing to do with me.

0:48:490:48:53

These executives chose the others.

0:48:530:48:55

I have to say that I did like it more,

0:48:550:48:58

so I was a bit surprised to hear that you guys had lost,

0:48:580:49:01

but I guess it goes to listening to the executives and the message.

0:49:010:49:06

They mentioned the brand name three times in their jingle,

0:49:060:49:09

whereas you had only mentioned it once.

0:49:090:49:11

And it was a little zippier. It was a little zippier.

0:49:110:49:15

-They had a lot of snap, Joan.

-Yes.

0:49:150:49:17

It was... But I will say, people would sing his

0:49:170:49:23

but couldn't sing the other one,

0:49:230:49:25

and I think a jingle should be the one you're humming in the bath tub

0:49:250:49:28

and that's the one you're humming...

0:49:280:49:31

That's not true. People have been singing it all day, Joan.

0:49:310:49:35

-Why do you think you lost, Jesse?

-Er...

0:49:350:49:38

I think because although we worked together, all three of us,

0:49:380:49:42

we managed to put our differences aside and not fight,

0:49:420:49:46

it still wasn't a total creative working environment.

0:49:460:49:50

You know, this was Clint's show, and we're not in any position

0:49:500:49:54

to argue with him, because he is so acclaimed as a country star.

0:49:540:49:58

I agree with that.

0:49:580:49:59

-But Joan and I definitely had some opinions on some stuff.

-Did Clint listen to your ideas?

0:49:590:50:06

A little bit.

0:50:080:50:09

We got Clint to record, you know, a couple of faster versions.

0:50:110:50:16

I don't know 100 per cent that we actually ended up with those.

0:50:160:50:19

It sounds like the slower version to me.

0:50:190:50:21

If you sped it up, could you have gotten more of the things in there or not?

0:50:210:50:25

If you went with a little bit catchier, a little faster, could you have crammed more into the jingle?

0:50:250:50:30

Joan, your radio spot didn't talk about convenience. Why is that?

0:50:340:50:38

What I wanted to do, I wanted to do a funny spot, they remember funny,

0:50:380:50:42

and unfortunately, we couldn't make it funny enough.

0:50:420:50:46

It needed a punch line so desperately.

0:50:460:50:48

-We just didn't get to do the punch line.

-You thought you were being restrained?

-Yes.

0:50:480:50:52

-Did you have a punch line?

-Yeah.

-What is your punch line?

0:50:520:50:56

At one point, at the end of the jingle, I wanted to sing the end of the jingle really beautifully.

0:50:560:51:02

# What's the best tuna? Chicken Of The Sea...#

0:51:020:51:07

Cluck--luck-cluck cluck! Splash!

0:51:070:51:10

-That's terrible.

-People will laugh!

-That is bad. That is not funny.

0:51:110:51:15

-Not funny at all.

-It's about as funny as Hitler.

0:51:150:51:20

This was really a creative choice.

0:51:200:51:23

It was putting an image on a product that we were not certain the executives were comfortable with.

0:51:230:51:29

So it was risky to me.

0:51:290:51:30

That was not a criticism. Interestingly. They thought it was funny,

0:51:300:51:33

and they commented on how they liked the humour.

0:51:330:51:37

Had you gone a step further, that may have been distracting. Whatever you did, you did right.

0:51:370:51:41

Whoever made that decision to go that direction, that is something they responded to positively.

0:51:410:51:46

Joan, if you were me, who would you fire? Who would you fire, Joan? Tell me.

0:51:460:51:50

I can't stand this. I cannot stand this.

0:51:540:51:58

-Go ahead. It won't hurt my feelings.

-I can't!

-It won't hurt my feelings.

0:52:000:52:04

-It would have to be the project manager.

-That's right.

0:52:040:52:07

It would have to be Clint.

0:52:070:52:09

It's interesting, because Joan wanted to have a little more snap in your song.

0:52:130:52:18

In your jingle. And ultimately, maybe that is one of the reasons you didn't win.

0:52:180:52:25

Clint, you are a great talent, and you do have a great voice.

0:52:270:52:31

I loved your jingle, I thought it was great.

0:52:310:52:34

But you have lost before, Clint. And you really called it.

0:52:340:52:38

It has to be the project manager in this case, so Clint, you are fired.

0:52:380:52:41

-Good luck. Thank you.

-Thanks for everything.

-Thank you.

-Thank you, guys.

0:52:410:52:47

-Thanks, Clint.

-Thank you, guys.

0:52:470:52:50

-That has got to be so hard.

-He just got beat by a poker player. Who has never sung anything in her life.

0:52:550:53:02

Go ahead. Thank you.

0:53:040:53:05

It would have been a very funny commercial.

0:53:100:53:12

-That was great, guys.

-It was good to meet you.

-You, too.

0:53:230:53:26

'When I seen who won I knew I was going.'

0:53:300:53:32

I really, sincerely was grateful for having been here

0:53:320:53:36

and gone through this craziness.

0:53:360:53:38

Stop being mean to people!

0:53:380:53:40

Come heckle me.

0:53:410:53:43

I learned a lot about myself and my people skills,

0:53:440:53:47

and I learned that life is too short to be around people that you don't enjoy.

0:53:470:53:53

I don't have time for anything that isn't good for me.

0:53:530:53:56

Joan's going to come in our room. Maybe she won't.

0:54:000:54:03

It was his total decision. It had to be him.

0:54:030:54:07

-I know it's hard.

-Hi.

-Hi.

0:54:170:54:21

Joan and Jessie walked in and now is the time we want to be,

0:54:230:54:26

like, "Final four, yay!"

0:54:260:54:28

And Joan is like this.

0:54:280:54:30

She is standing over by the chair, pointedly.

0:54:300:54:34

She wouldn't look at me and Brande or speak to us.

0:54:340:54:36

Good job. You guys pulled it out of your ass on that one.

0:54:360:54:40

I don't know how I wrote that jingle. I couldn't repeat it in a million years, I don't think.

0:54:400:54:47

Any team Annie is on is spelled

0:54:470:54:48

T-I-I-I-I-I-I-e-a-m.

0:54:480:54:55

-Poor Clint. He took so much abuse.

-Did you really become friends with him?

0:54:580:55:02

-It's easier to be friends than fight the whole time.

-That's true.

0:55:020:55:07

-That is very true.

-Isn't that right?

0:55:070:55:10

'I am not allowing myself to get sidetracked.'

0:55:100:55:14

I am here for my charity and to play the game.

0:55:140:55:18

Will I ever socialise with some of them again? Never.

0:55:180:55:23

It's just me and you bitches!

0:55:230:55:24

Really interestingly, when Joan left the room,

0:55:260:55:29

the room became jovial.

0:55:290:55:32

-Do you guys want to play checkers or something?

-Let's do it.

0:55:320:55:35

I haven't seen Jessie in, like, three tasks or something.

0:55:350:55:38

All of a sudden, we are all happy. It was like there was a cancer in the room that walked out

0:55:400:55:44

and we all felt better.

0:55:440:55:46

I am so proud of myself.

0:55:460:55:49

-Hello.

-Can you all come back to the boardroom now?

-OK.

0:55:560:56:01

Mr Trump wants to see us back in the boardroom, guys.

0:56:010:56:04

Congratulations. You are the final four. Not easy.

0:56:280:56:32

But it is not over yet. Because tonight I will fire two more people.

0:56:320:56:37

You are going to be interviewed by Piers Morgan.

0:56:370:56:41

He is tough, he is smart, he is somewhat vicious.

0:56:410:56:45

I was criticised last year when I picked him as the winner,

0:56:450:56:48

but two weeks later everyone said I did the right thing.

0:56:480:56:51

He was a great player.

0:56:510:56:52

He will be recommended to me who the final two should be.

0:56:520:56:57

I will very, very strongly rely on him.

0:56:570:57:00

-I'll see you in a little while. Go.

-Thank you.

0:57:000:57:04

Congratulations, everybody. It is an amazing accomplishment.

0:57:170:57:22

It was very difficult sitting there, knowing that

0:57:240:57:27

out of the four,

0:57:270:57:29

only two were going to be picked.

0:57:290:57:31

I had no idea who he would like or wouldn't like.

0:57:310:57:35

Brande, Piers is ready to see you.

0:57:420:57:44

I have to be first! See you guys later!

0:57:460:57:50

'There is a lot at stake with these interviews.'

0:57:500:57:53

Donald really respect what Piers has to say.

0:57:530:57:57

-The pressure is on and we're freaking out.

-Good luck, baby.

-Thank you!

0:57:570:58:02

-Brande, how are you?

-Hello there!

0:58:020:58:06

-So, what d'you think of the folks?

-It was very interesting.

0:58:160:58:19

I didn't know most of them. I have met Joan once.

0:58:190:58:22

-It's an interesting group. Smart but interesting.

-Smart, some underdogs and obvious stars.

0:58:220:58:27

But I know better than most people that

0:58:270:58:29

when you get to this stage of your competition,

0:58:290:58:32

you are not quite sure who is going to step to the plate and who is going to crash off it.

0:58:320:58:38

Brande, how has it been going?

0:58:380:58:42

It's been quite interesting and exhausting.

0:58:420:58:46

It has been a great experience overall.

0:58:460:58:48

The allegations against you I was picking up on are that you are not the smartest tool in the box.

0:58:480:58:55

Um...I didn't think that that's what was being said.

0:58:570:59:02

That is pretty insulting.

0:59:020:59:03

Joan had said that she thought Annie had said that. Annie denies it.

0:59:030:59:08

Joan, in the first few tasks, has said that I am extremely bright

0:59:080:59:13

and that I was the star in the challenges.

0:59:130:59:15

-Do you think you're right?

-I know I'm bright.

0:59:150:59:19

Everyone likes you. No-one liked me and I won.

0:59:210:59:26

Do you think being Ms Nice Guy can win you the whole thing?

0:59:270:59:31

-Not at all. That is just me as a person. I am just a nice person.

-Do you feel, in funny way,

0:59:310:59:36

that if you win it would be a great two fingers up

0:59:360:59:40

to everyone who thinks that people who come from your background...

0:59:400:59:44

Absolutely.

0:59:440:59:46

You are here to fight the dumb blonde tag once and for all.

0:59:460:59:50

I am here to fight for my kids,

0:59:500:59:52

but it would be a nice added bonus to be able to do that as well.

0:59:520:59:57

How are you going to make yourself unexpendable?

0:59:571:00:00

When push comes to shove, I defend myself

1:00:001:00:02

and I will do that to the end and I will do whatever it takes to win.

1:00:021:00:06

-What about Brande, beautiful Brande?

-I don't think she's smart enough.

1:00:061:00:11

I think it would demean your show if she made the final

1:00:111:00:13

because I don't think she's up to that.

1:00:131:00:15

-OK. What do you think of Joan?

-Joan's complicated.

1:00:151:00:19

I think she is a very smart lady.

1:00:191:00:21

I think, for her age, she's shown remarkable stamina.

1:00:211:00:24

'I know how tough this show is to do.'

1:00:241:00:26

-Kiss?

-Yes, yes. Very English.

1:00:261:00:29

Joan, I have been a massive fan of yours for a long time

1:00:301:00:33

so I'm fascinated by the way you've played this game.

1:00:331:00:37

I've had so much fun because there's nothing better than

1:00:371:00:41

to get a task and to have to do it, and do it fast.

1:00:411:00:43

Things I would say about you, from what I know of you,

1:00:431:00:46

you're a survivor. You are someone who has never given up, and yet,

1:00:461:00:50

having said that, I am hearing from your fellow competitors.

1:00:501:00:55

They think you're a quitter. You're annoyed at the way your daughter's been treated. Are you a quitter?

1:00:551:01:00

Yeah, I'm a real quitter(!) That's why at 75,

1:01:001:01:03

I have two books, a Broadway show...

1:01:031:01:05

When I asked you about Melissa, and she gets chucked under a bus

1:01:051:01:10

-by her colleagues, unfairly, in your view...

-I have great principles.

1:01:101:01:14

But it's the business game. In business, people are ruthless, tough, scheming.

1:01:141:01:18

Sometimes people go out because Donald Trump doesn't like them.

1:01:181:01:21

-It's his call.

-I guess it is.

-Who are you to be the second arbiter?

1:01:211:01:25

-It's down to him, isn't it?

-I still have my principles.

1:01:251:01:28

-But they only apply to your daughter?

-It's family first.

1:01:281:01:32

We were a very small family. They were all killed by the Nazis.

1:01:321:01:38

It's Melissa and me against the world.

1:01:381:01:40

Is your main problem with Annie the fact that you think

1:01:401:01:43

-she's better than you?

-Oh, no. My real problem with Annie is she is very manipulative.

1:01:431:01:48

She's a poker player. They look at you in a face that says, "Queen of spades,"

1:01:481:01:52

and they have the ace of clubs.

1:01:521:01:54

-I know.

-That's what they do.

-I'm learning that about her.

1:01:541:01:56

She IS a poker player. That is all she is.

1:01:561:01:59

-She's the best poker player in the world.

-Absolutely.

1:01:591:02:03

-And she's playing you like a viola.

-She's sucking you in.

1:02:031:02:06

-She's not sucking me in. You called her Hitler!

-She is...

1:02:061:02:11

She is a mean, vicious, divide and conquer person.

1:02:111:02:14

-Hitler was the worst tyrant of the 20th century.

-Just listen to her.

1:02:141:02:17

-Everything is, "I did this..."

-I understand but...

1:02:171:02:20

-I don't deal that way.

-Do you not regret calling her Adolf Hitler?

1:02:201:02:24

Yes, I do. Because she doesn't have a moustache.

1:02:241:02:28

HE LAUGHS

1:02:281:02:29

I should have called her Eva Braun.

1:02:291:02:32

You're so right.

1:02:331:02:35

If it came to a final, hypothetically, between you

1:02:351:02:38

and Annie, you would presumably leave no stone unturned to beat her?

1:02:381:02:42

I will kill to win.

1:02:421:02:44

You tell me, I don't know, "Go roll a ball uphill,"

1:02:441:02:49

I will roll that damn ball if I have no arms and no legs,

1:02:491:02:53

if I'm pushing it with my head. I will roll it with my tongue if I have to.

1:02:531:02:56

You don't like Joan too much?

1:02:561:02:58

I don't dislike her.

1:02:581:03:00

I thought the attack on Annie was extraordinary for its venom.

1:03:001:03:04

To call anybody worse than Adolf Hitler.

1:03:041:03:07

I thought that was unnecessary and way over the top and it is all coming back

1:03:071:03:11

to that relationship between mother and daughter,

1:03:111:03:14

and I don't think that should come into this business competition.

1:03:141:03:17

But, in all fairness, the age - not the youngest person -

1:03:171:03:20

the energy is amazing.

1:03:201:03:22

-Amazing energy. To have got as far as she has already, amazing.

-Amazing.

1:03:221:03:27

Piers, I am very, very proud of my choice of you,

1:03:311:03:33

and I hope, frankly, I am as lucky this time.

1:03:331:03:37

So, how about our great poker player, Annie Duke?

1:03:371:03:40

Annie's what she is. She is a fast talking, fast playing action girl.

1:03:401:03:46

Probably the smartest contestant by a long way.

1:03:461:03:48

Are you surprised they go after her so strongly? It's amazing.

1:03:481:03:51

She seems nice, she's probably not nice. But they really go after her.

1:03:511:03:56

Everybody wants to shoot the fastest gun.

1:03:561:03:59

Annie, you are the top gun. The one they all think they have to beat.

1:03:591:04:02

-OK.

-What do you think of that?

1:04:021:04:05

I think I have played the game as well as I can.

1:04:051:04:10

I think I am a good games player.

1:04:101:04:11

I am very committed to charity, and I am willing

1:04:111:04:14

to ask anybody anything in order to raise money for charity.

1:04:141:04:17

Joan Rivers thinks you are worse than Adolf Hitler.

1:04:171:04:21

Joan Rivers, um...pretty much everything she says about anybody in the boardroom,

1:04:211:04:25

decides to be very personal about it.

1:04:251:04:27

I choose not to be. I think this is a business task, and we have different styles about how we talk.

1:04:271:04:33

As a poker player who plays with some of the biggest sharks

1:04:331:04:36

in gambling history, presumably this just flies over you?

1:04:361:04:39

You saw me in the boardroom. Did I ever get personal with her?

1:04:391:04:43

-Do you think you are smarter than the others?

-Let me give you an example.

1:04:431:04:46

I announced to the team, didn't they think I should be project manager for a fundraising task.

1:04:461:04:51

This is daft for them to agree to this.

1:04:511:04:54

On fundraising challenge one, I brought 40% of the money in in an eight-man team.

1:04:541:04:58

In fundraising challenge two, I brought 40% of the money in.

1:04:581:05:01

Nobody should ever have allowed me to project manage a fundraising task.

1:05:011:05:05

I can't get fired if I do. I thought it would be harder for me

1:05:051:05:08

to get them to agree that I should project manage.

1:05:081:05:11

So they're stupid?

1:05:111:05:12

They just don't understand the game, which is different.

1:05:121:05:15

When we're at a poker table, it's cut-throat.

1:05:151:05:18

There is no Joan and Melissa thing going on.

1:05:181:05:20

We were playing a winner-take-all two million, and we were down..

1:05:201:05:23

-Whoa! The other thing I hear about you is you talk all the time.

-That's true.

1:05:231:05:27

-You are like...

-I won't deny that.

1:05:271:05:31

-I love watching Annie's face. She's being abused and she's just...

-Ice cool.

1:05:311:05:35

It's bizarre that Joan's getting that personal

1:05:351:05:37

but it's a classic trip-up that any poker player would love to see in an opponent.

1:05:371:05:42

This woman, you could say anything you like. If she's got the money

1:05:421:05:46

at the end of the rainbow, she doesn't care what you say about her.

1:05:461:05:49

How about Jesse?

1:05:491:05:51

Everyone assumes he's great, but he hasn't brought a dime in,

1:05:511:05:54

despite being married

1:05:541:05:55

to one of the richest and most successful movie stars in the world.

1:05:551:05:59

Sandra Bullock could have married any man in the world. She married him.

1:05:591:06:03

-Not me.

-Apart from you, Mr Trump.

-I don't think you either.

1:06:031:06:06

But she chose him so he must have a lot more than he's showing.

1:06:061:06:09

He must.

1:06:091:06:10

-Hi, Jesse.

-How you doing, Piers?

-How are you?

-Good.

-Come and sit down.

1:06:101:06:14

Jesse, of all the contestants, you are the one that confounds me the most.

1:06:161:06:20

I can't work you out. What are you in this show for?

1:06:201:06:24

Honestly, I think to prove that regular working-class people can

1:06:251:06:30

achieve the same things as someone with a suit.

1:06:301:06:34

But you don't lead a working class lifestyle. I mean, you're married to a very famous movie star.

1:06:341:06:39

You obviously have a glamorous life.

1:06:391:06:41

Surprisingly, I live a pretty regular life.

1:06:411:06:44

You know, I just happen to have a wife that does the job she does.

1:06:441:06:48

You must be a special guy, because you landed Sandra Bullock,

1:06:481:06:52

one of the most desirable women in the world.

1:06:521:06:55

So, there's clearly a lot more that goes on inside your head

1:06:551:06:59

and your personality than you are prepared to unveil to the world.

1:06:591:07:03

-You want to win, right?

-I want to win.

1:07:051:07:08

But you won't call up rich, famous friends and ask them for cash?

1:07:081:07:14

Is the movie world a bit tight, are they mean?

1:07:141:07:16

Are you irritated by the assumption from people like me

1:07:171:07:21

that you should hammer your wife for money?

1:07:211:07:24

I keep my life with me and my wife my life with me and my wife.

1:07:261:07:30

-You know? And that is just the way it is.

-This is for charity.

1:07:311:07:35

I understand that.

1:07:351:07:37

I have been busting my ass.

1:07:371:07:38

-That's different.

-I have been doing my job and a lot of other people's, carrying a lot of weight.

1:07:381:07:43

But primarily, this show is about raising money for charity.

1:07:431:07:46

I don't think so.

1:07:461:07:47

I think, primarily, it's about getting a job done

1:07:471:07:51

and not fighting with your own team-mates.

1:07:511:07:54

If you finish a task and you win, guess what? You don't get fired.

1:07:541:07:58

When I was challenging him about his wife, not getting money, he wanted to kill me.

1:07:591:08:03

I would like to see some of that passion

1:08:031:08:06

and aggression that's clearly there come to the fore in the game.

1:08:061:08:10

-We are both waiting.

-Everybody's waiting.

1:08:101:08:12

Whoever does get to the final deserves to get there

1:08:121:08:15

because they will have gone through one of the toughest things

1:08:151:08:18

any human being should ever go through.

1:08:181:08:21

Piers, if you had to pick two of the four, who would you pick?

1:08:211:08:25

What do you think of Piers, Annie?

1:08:551:08:58

I thought he was awesome, actually. I think he's great.

1:08:581:09:01

He's a very opinionated guy.

1:09:011:09:03

Ultimately, I don't care, it's my decision.

1:09:031:09:06

But he's a very opinionated guy.

1:09:061:09:08

Annie, why do you deserve to be in the final two?

1:09:091:09:12

I won the most of any project manager. I never lost as project manager.

1:09:121:09:16

I had two wins and my last win was against what looked like insurmountable odds.

1:09:161:09:20

I raised 30% of the money on a 16-man show.

1:09:201:09:24

When my team lost, only three times,

1:09:241:09:27

nobody even had a whisper of a thought of bringing me back into the boardroom.

1:09:271:09:31

I think it's because I just worked really hard

1:09:311:09:34

and I tried really hard on every task.

1:09:341:09:36

-So, if you are chosen for the final two, who would you most like to compete against?

-Joan.

1:09:361:09:42

-Joan. You think Joan is the weakest player?

-I think that, in terms of fund-raising, I think so.

1:09:421:09:48

She hasn't raised as much money, I think.

1:09:481:09:51

Also, Jesse hasn't raised any money but you chose Joan to compete against.

1:09:511:09:55

Actually, as I said that, I thought maybe I should have said Jesse, interestingly enough.

1:09:551:10:00

He also hasn't been that effective.

1:10:001:10:02

Stereotypically, you'd say that Joan should be a no-brainer for being able to raise money.

1:10:021:10:07

It's just more surprising that her friends aren't doing what you would expect them to do.

1:10:071:10:12

-I feel bad for her because...

-Don't feel bad for me.

1:10:121:10:15

I only want my peers to feel bad for me, so don't feel bad.

1:10:151:10:18

I-I-I only meant it in terms of...

1:10:181:10:20

-It's sort of a little knock the way you said that.

-Actually, not at all.

-You do have an edge.

1:10:201:10:26

I do have an edge, I admit, but I meant...

1:10:261:10:28

Have you always had that edge? You really get to see that as this goes on.

1:10:281:10:33

-At the beginning, you thought she was an innocent lamb, is that right, Joan?

-Never.

1:10:331:10:38

Can you get people to follow you, Annie? People don't like you that much.

1:10:381:10:42

Can you get people to follow you?

1:10:421:10:43

Well, first of all there are people who like me, clearly.

1:10:431:10:47

And obviously I have a lot of good friends who will show up at the drop of a hat.

1:10:471:10:51

-The final task isn't all about fund-raising.

-Of course.

1:10:511:10:55

It's also about other things in life. Can you do that as well?

1:10:551:10:58

-Absolutely.

-Brande, do you really think you can compete with her?

1:10:581:11:03

Yes, I do. I think that I'm the only one that can compete with her.

1:11:041:11:09

Joan, do you think that Brande can compete with Annie?

1:11:091:11:12

-You don't like Annie, but that's OK. Do you think Brande can compete with her?

-No.

1:11:121:11:16

I think Brande has no idea what she's saying now.

1:11:161:11:21

I mean, she's very sweet and very nice and is so out of her league

1:11:231:11:27

that she doesn't know she's out of her league.

1:11:271:11:30

Do you think she's a little bit lucky to have gotten this far?

1:11:301:11:33

I think she's a lovely, nice girl. I think if she looked like me, she wouldn't be sitting here now.

1:11:331:11:40

Brande, why do you deserve to be in the final two?

1:11:411:11:46

I deserve to be in the final two

1:11:461:11:48

because I honestly feel that I've worked the hardest in this game.

1:11:481:11:56

I really do.

1:11:561:11:58

I've raised, with the exception of Annie, the most money here

1:11:581:12:02

and I've put my heart into every single task and did 100% and did it great.

1:12:021:12:09

Do you think you could legitimately go one-on-one against Jesse, Annie or Joan

1:12:091:12:13

in terms of generating celebrity, raising money,

1:12:131:12:16

putting on an event or whatever the finale of this show will be?

1:12:161:12:19

Absolutely. That's what I do for a living.

1:12:191:12:23

I raise money for charity, I invite celebrities to events and I throw events.

1:12:231:12:27

That's what I'd do. That's what I'm best at.

1:12:271:12:29

But in the past you have used Annie as a bit of a crutch

1:12:291:12:33

in terms of presenting and in terms of delivering messages,

1:12:331:12:36

and getting to the core of what you're trying to communicate to executives.

1:12:361:12:40

So, without her, do you think you can take that on alone and be superior?

1:12:401:12:44

Absolutely. There's no question in my mind.

1:12:441:12:47

Absolutely.

1:12:471:12:49

Brande, haven't you been riding, to a certain extent, Annie's coat tails?

1:12:491:12:53

I don't think so at all. Annie and I make a great team.

1:12:531:12:56

Annie, do you think so?

1:12:561:12:58

-I worked extremely hard.

-Fine. Do you think so, Annie?

1:12:581:13:02

There are two answers. One is she's perfectly capable on her own.

1:13:021:13:06

The other is that I was instrumental in the wins of my team. So, if you mean...

1:13:061:13:10

-Joan, do you think Brande's been riding Annie's coat tails?

-Of course.

1:13:101:13:14

She did an amazing job yesterday.

1:13:141:13:17

She did that commercial. She did amazing VO and is totally capable of doing anything.

1:13:171:13:21

-I think she's amazing also. Piers doesn't think she's amazing.

-Piers met me for two minutes.

1:13:211:13:26

I know. but Piers happens to have instinct.

1:13:261:13:29

-We all have instinct and he thought it would be an embarrassment if you made it to the final two.

-Wow!

1:13:291:13:35

-That's a pretty strong statement.

-That's a very strong statement.

1:13:351:13:39

I disagree with him. I think you're fantastic. I think you've done everything properly.

1:13:391:13:43

I think you've done really beyond what anyone in this room or what I thought you could have.

1:13:431:13:49

But I don't think you have what it takes to become the Celebrity Apprentice.

1:13:491:13:53

So, Brande, you're fired. Great job.

1:13:551:13:57

-Thank you for a wonderful experience.

-You should be very proud.

1:13:571:14:01

It's OK.

1:14:011:14:04

Good luck, everybody.

1:14:041:14:06

Bye. Bye, Joan.

1:14:101:14:13

I was really disappointed in what went down in the boardroom tonight.

1:14:261:14:29

I really, honestly feel that I should have been in the finals.

1:14:291:14:35

I truly feel that with the bottom of my heart.

1:14:351:14:37

I think that I really would have killed it.

1:14:371:14:41

I'm good. I guess I'm going down.

1:14:411:14:43

Well, Jesse, Joan, Annie.

1:14:471:14:51

Sadly, one of you is next.

1:14:511:14:54

So, Jesse, let me ask you this question. Are you holding back?

1:15:041:15:09

No.

1:15:091:15:11

-Have you been holding back?

-In respect of what?

-Everything.

1:15:111:15:14

-You're a very hard guy to figure.

-I'm not a salesman.

1:15:141:15:19

I don't like to talk and tell everybody how great I am.

1:15:191:15:23

I'd rather just lead by example and work the hardest.

1:15:231:15:27

But you really have been so low key, so under the radar.

1:15:271:15:31

I think you're judging by just what you see in the boardroom.

1:15:311:15:35

You know, I'm not low-key. I'm a leader and I'm not afraid to get my hands dirty.

1:15:351:15:39

-Do you agree, Joan?

-He has a company with 500 employees.

-It's true.

1:15:391:15:46

Joan, Piers talks about stamina. Do you think you have the stamina?

1:15:461:15:51

Oh, my darling! I'm tap-dancing under the table while I'm talking to you.

1:15:511:15:55

All right, because Piers was questioning that.

1:15:551:15:58

I have done nothing but face challenges in my life.

1:15:581:16:00

-Nothing has stopped me. Ever.

-OK.

1:16:001:16:03

I think that's probably true because I've observed Joan over the last few weeks and I have to say,

1:16:031:16:08

you probably have more energy than the team put together. Just in terms of pure energy.

1:16:081:16:13

-Annie, you have to admit that she's amazing. She's got energy...

-Absolutely incredible.

1:16:131:16:17

Whatever has happened on this show, I have a lot of respect for her.

1:16:171:16:23

I think she's an amazing worker

1:16:231:16:25

and I hope that I have as much energy as that.

1:16:251:16:27

What's your strategy, Joan, if you do get into the final two

1:16:271:16:32

and you know that you obviously are weaker in the fund-raising category

1:16:321:16:36

and that your friends haven't stepped up? Have you figured a way to counter that?

1:16:361:16:40

I will just make everything happen in my power and in other aspects,

1:16:401:16:46

as great as it can be and I'll still be on the phone going back and back.

1:16:461:16:51

And this time, you said, if we win, we get 250,000.

1:16:511:16:57

Maybe that's the carrot that they need.

1:16:571:17:01

Let me ask you a question, Joan. What does it mean to you

1:17:011:17:04

to be in the final two?

1:17:041:17:06

It means that maybe...

1:17:061:17:10

we can get some bands for God's Love We Deliver.

1:17:101:17:13

Well, that's true.

1:17:131:17:14

You've done a great job for God's Love We Deliver.

1:17:141:17:17

Jesse, what does it mean to you to be in the final two?

1:17:171:17:20

Without being cool, Jesse. Just what does it mean?

1:17:201:17:22

Er, straight.

1:17:221:17:23

A lot, you know, and I think it, er...

1:17:241:17:27

These are both women, but they're professional women,

1:17:271:17:30

and I have a blue-collar background and still work a blue-collar job,

1:17:301:17:34

-and to me, it just...you know.

-Jesse,

1:17:341:17:37

why should I keep you over Joan or Annie?

1:17:371:17:40

I love Joan, but...

1:17:411:17:45

I think this...this competition's... a little bit bigger than Joan.

1:17:451:17:49

-No disrespect...

-It's all right.

1:17:491:17:52

..but it's a lot of different aspects of stuff that she doesn't do.

1:17:521:17:56

-Joan, how do you respond?

-I think...I can do anything

1:17:561:17:59

and have done anything that has ever been put in front of me.

1:17:591:18:03

I'm 75 years old, and I have never failed.

1:18:031:18:07

I've been down three times and come back each time stronger than ever.

1:18:071:18:11

Now, Jesse, we have a little problem with Piers,

1:18:131:18:16

because he was not a big fan of yours.

1:18:161:18:19

He was a fan of Joan's, he was a fan of Annie's.

1:18:191:18:23

What do you think he's not seeing in you?

1:18:231:18:26

Uh... Maybe it just comes down to the politicking, you know.

1:18:261:18:31

I just want to work hard and do a good job.

1:18:311:18:35

You know, as far as raising money and fund-raising tasks,

1:18:351:18:39

why would I raise all the money that I could have on the first task?

1:18:391:18:43

You know, why would I show people

1:18:431:18:45

that I'm a strong fundraiser right at the beginning?

1:18:451:18:48

Jesse, are you saving your big knockout punch for the finals?

1:18:481:18:52

You're married to a movie star - are you going to bring her to the final?

1:18:521:18:56

I mean, she'll be great, everyone will go crazy, it's your wife,

1:18:561:19:01

and maybe you win and you raise a lot of money for charity.

1:19:011:19:04

Would you do that, or would you rather keep her out of it?

1:19:041:19:08

-I don't know. I don't, you know.

-You have to act pretty quickly,

1:19:081:19:11

-because it's going on rapidly.

-It's definitely a possibility.

1:19:111:19:15

I'll cross that bridge when I get to it.

1:19:151:19:17

Well, what do you think of this guy, Annie?

1:19:171:19:19

Does it bother you that he hasn't raised money?

1:19:191:19:22

That does bother me,

1:19:221:19:24

because if he has the capability of raising a lot of money,

1:19:241:19:27

I think every charity is important, not just your own,

1:19:271:19:30

and the charities are important, whether it's for you to win or not.

1:19:301:19:34

But from a game-strategy standpoint, if you save all of your ammunition,

1:19:341:19:40

there may be a situation in which you never get to use it.

1:19:401:19:45

I will say this, that Piers couldn't figure you out, he didn't get it.

1:19:451:19:49

Now, I think probably it takes a long time, Annie,

1:19:491:19:51

-to figure this guy out.

-Yeah, yeah.

1:19:511:19:54

And Sandra Bullock figured you out, and I think she did a great job,

1:19:541:19:57

I think she made a great choice, but Piers didn't like the fact

1:19:571:20:01

that you could have raised a lot of money and you didn't.

1:20:011:20:05

And in one way, I respect that you haven't used your wife.

1:20:051:20:10

In another way, it's disappointing you haven't brought her

1:20:101:20:13

and...you know, it is for charity.

1:20:131:20:14

So in one way, I'm a little bit disappointed.

1:20:141:20:17

And I have a feeling that even if you are in the final two,

1:20:171:20:21

you probably wouldn't,

1:20:211:20:23

so, Jesse, you're fired.

1:20:231:20:25

-Great job.

-Thank you.

1:20:251:20:26

-Thanks.

-Really great job.

-Thanks, thanks.

-Nice seeing you.

1:20:281:20:31

Thanks. Take care of yourself.

1:20:311:20:33

-See you.

-Jesse, good job.

-See you.

1:20:331:20:37

-Jesse, Jesse, Jesse...

-See you, guys.

1:20:371:20:39

Goodbye.

1:20:391:20:41

-Nice to meet you, kiddo.

-Goodbye.

1:20:431:20:45

You know, I wanted to come do a good job and show what I could do

1:20:581:21:02

and, you know, I think I accomplished that.

1:21:021:21:04

It is pretty cool that just some welder from Long Beach

1:21:041:21:09

can come and do well at something like this,

1:21:091:21:11

and I don't think anybody would expect I would do well,

1:21:111:21:14

even Donald Trump.

1:21:141:21:16

Congratulations to both of you. Amazing job.

1:21:181:21:21

Stamina, intelligence, everything, amazing job.

1:21:211:21:26

-Thank you.

-Really good, really good.

-Good job, guys.

1:21:261:21:30

-Joan, amazing.

-It's fabulous.

1:21:301:21:34

I am very unhappy who I'm going to be playing against,

1:21:341:21:37

because Annie, she is such a player, I mean her life is about playing.

1:21:371:21:41

Melissa will be very proud, Joan.

1:21:411:21:44

'I will do what I always do in life.'

1:21:441:21:46

I put on blinders and I do everything I can

1:21:461:21:52

to...to win.

1:21:521:21:54

-She's a big star, Annie.

-I know, whatever's happened here...

1:21:541:21:57

Let's not discuss it.

1:21:571:21:59

Annie, I think you probably just should get on with your task.

1:21:591:22:03

Nothing you do will break that one, so just get on with your task.

1:22:031:22:07

-I will.

-Don't compliment her, it doesn't work, it's not working.

1:22:071:22:10

-Fake compliments never work.

-It's actually not fake, but...

1:22:101:22:14

'I've been called such horrible things by Joan for weeks.'

1:22:141:22:18

I don't think Joan is a nice person, I don't think you can be

1:22:181:22:21

and say the things about me and my friends that she has.

1:22:211:22:25

'I'm just going to play really hard. I am now taking this personally.'

1:22:251:22:30

Go home, get some rest. Tomorrow's going to be very tough.

1:22:301:22:34

One of you will become the Celebrity Apprentice.

1:22:341:22:38

Subtitles by Red Bee Media Ltd

1:23:241:23:27

The American version of the business-based reality series. The remaining teams are asked to create and perform a new jingle for a tuna fish company. Also, they must make a 30-second radio commercial spot for the same company, but one team panics after hitting rough waters and they feel unable to meet the challenge. Piers Morgan will interview each member before two contestants are chosen by Donald Trump to move onto the finals.


Download Subtitles

SRT

ASS