Deodorant Ad Challenge The Celebrity Apprentice USA


Deodorant Ad Challenge

The American version of the reality series. The remaining celebrities will be challenged to create a four-page ad for a new deodorant.


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Transcript


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Previously... Last season's winner,

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Pierce Morgan, forced Joan Rivers to reveal her loyalties.

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How is that going to work with your own daughter in the show?

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As long as she loses because she should lose.

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-So, what will you do if she gets thrown under the bus?

-I will walk.

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And on Athena, no matter how hard Melissa Rivers tried,

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she remained on the outside.

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Brande, what you're doing is so smart.

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Of course, baby, you really were there for me.

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The next thing I know, those two are like...

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In the boardroom, Pierce felt Joan

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and Melissa's relationship was causing a problem for the game.

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Wait. You're on her team, but you're protecting your mother.

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You would speak up and knife your leader to suck up to your mum.

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I don't have to suck up to my mother. I resent that statement.

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-Jones personal attacks on Annie continued.

-She does seem nice.

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So was Hitler and Buchenwald.

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So was Hitler?

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But then it was time for one more celebrity to go home.

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Natalie, you're fired.

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With Natalie gone, the teams were given a second task to create

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a meal for Schwann's Live Smart line.

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Project manager Herschel Walker lost control of KOTU.

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-I'm in the food business.

-You're project manager.

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If you want use yogurt, I'll back you up if you want use it.

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You argue a lot about everything, Clint.

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On Athena, first-time project manager Jesse James eased

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the friction on his team.

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-If you guys want to cook, you two.

-You and I can do marketing.

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I'll handle marketing.

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I chose to keep Melissa with me and send Brande with Annie to cook.

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My job will be to keep the peace.

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In the boardroom, Athena won a convincing victory over KOTU.

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So, I congratulate you. That's wonderful. Good job.

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On KOTU, Herschel Walker went on the offensive

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and blamed Clint Black for the team's failures.

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Clint don't like to listen too well

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and that's why I say Clint only sees himself as everything.

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But after two losses as project manager, Herschel was in jeopardy.

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-Look, you've lost before, Herschel.

-Yes.

-You were the project manager.

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You know how much I like you.

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Ultimately, you lost because of your product.

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Herschel, you're fired.

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-He's such a nice guy, too.

-Herschel!

-How does Clint keep sliding through?

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Herschel is my favourite!

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-No offence, Jesse, I love you too, but he was just...

-Mine, too.

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Look at this! He's not even going and hugging him and saying goodbye!

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Did you see that? He just dissed him.

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-That's the way he is.

-Oh, my God!

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Let's go home.

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I think Clint is playing a game.

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-He just decided he wants to be a

-BLEEP

-to everyone.

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If Clint would have played ball and worked with Herschel,

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their team would've won.

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-How are you doing, Clint?

-I'm doing all right.

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Clint is only going to do what Clint wants to do.

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It's self preservation instinct. It makes you do funny things.

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Well, it's going to be very interesting.

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We are all going to be divided up again in different ways.

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With four people on Athena and two on KOTU, the natural assumption

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is that the deck will be shuffled and we'll get another team member.

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But I've learned that assumptions, you know, can't be relied upon.

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# Money, money, money, money

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# Money!

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# Money, money, money, money

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# Money!

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# Some people got to have it

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# Ye-eah

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# Some people really need it

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# Hey, listen to me, y'all

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# Do things, do things, do things Bad things with it

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# Dollar bills, y'all Come on

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# That mean, oh, mean

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# Mean green

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# Almighty dollar

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# You know that money...

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# Give me a nickel, brother Can you spare a dime?

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# Money can drive some people out of their minds

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# No good, no good

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# Money!

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# Money, money, money, money... #

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# Money!

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Now, when you're working on pistons,

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you always want to be top dead centre.

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-Hey.

-What's up?

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My charity is the Long Beach Education Foundation.

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How are you doing, Kev? How are you doing, man?

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Long Beach Education Foundation is to help rebuild the industrial arts

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programmes for inner-city kids.

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-What are you guys trying...?

-We're trying to get the muffler off.

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It's a big surprise. It's a very big surprise.

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Jesse James came in.

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Just by him coming and sharing and spending part of his day

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means a whole lot to the students.

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-There we go.

-Thanks a lot.

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There's definitely a personal connection for me in supporting this

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fund because when chips were down, at any particular point in my life,

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this is what has got me out of a bad situation.

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Just keeping my head down and working hard.

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Here, I've got something that will probably help you guys out.

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OK. OK. Oh, thank you! Oh, very much!

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Very much! Very much!

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-OK, thank you!

-This is the school that I went to for a short time.

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This is, like, directly in my backyard.

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You can't fix the world's problems

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unless you fix the stuff that's on your doorstep first.

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-Good morning.

-ALL: Good morning.

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First of all, Joan and Clint, your team is being decimated.

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But I'm going to give you a great new player.

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Jesse, get over there.

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-Oh, this is good!

-Oh, my God!

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Oh, my gosh!

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Mr Trump sent Jesse to join my mother and Clint.

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I wasn't thrilled because I didn't want to be stuck in a room

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with, you know, the two mean girls from high school.

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That really pisses me off.

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Would you rather be with your other three components?

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-We were winning over there.

-You were doing a lot of winning.

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KOTU not so much.

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So, Jesse, how do you feel about being with Joan and Clint?

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-I love Joan.

-What about Clint?

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That's not sounding so hot already, is it?

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Clint and I have had our differences.

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He is the foremost authority on everything

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and not willing to listen to input.

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I just don't think that he's a team player.

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OK, we're standing in the NBA store on Fifth Avenue,

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a great place that celebrates great athletes.

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Now, I hate people that smell.

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-Jesse, do you use deodorant?

-No.

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I had a feeling you might not.

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Today, you are going to be doing a task for Right Guard deodorant,

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and I happen to use it. Of course, I don't really need it, Joan,

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but I use it anyways just in case.

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-OK?

-You are a flower.

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We have Brad and Doug, two executives with Right Guard.

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Brad, Doug, tell them what they're doing.

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Your task will be to create a four-page print ad

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featuring our newest product, Right Guard Fast Break.

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The winning ad that Doug and I will judge should include

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David Lee, a power forward for the New York Knicks, that is

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going to be featured in Sports Illustrated, the magazine,

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and SI.com.

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OK, with me to be my eyes and ears is a man I have a lot of respect

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for, a real financial genius.

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Of course, in this market, who the hell is a genius, right, Jim?

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Jim Cramer.

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And, of course, my daughter,

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who I also a lot of respect for, but I also love her, Ivanka.

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Now, pick your team leader, pick your project manager right now.

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I'll do it, because it's been a long time since I've done one

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if you guys want me to.

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I've done very well in the past.

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-Joan, who is your project integer?

-Clint.

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This is my second time to be project manager.

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I'm perfectly willing to manage a project as long as the team

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is willing to take the responsibility for my decisions.

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-Brande, who is your project manager?

-I am.

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I actually stepped up to be project manager

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because I have the advantage.

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I've done photo shoots and I've also been in photo shoots.

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Get ready to rumble.

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The winning project manager gets 20,000 for his or her charity

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and the loser, you come to the boardroom, somebody will be fired.

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Are you ready? Do a great job. Good luck.

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Thank you. Thank you very much.

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-Ah! Did you guys see this?

-It's really cute.

-Oh, my God!

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-Oh, that's cool.

-Oh, my God! That is so cool!

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What if we used Annie playing poker with them,

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you flirting, making them sweat,

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And I could be critiquing his outfit?

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Right.

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There's something there, I don't know what it is.

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Mmm...

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I have a lot to add and nobody wants to listen.

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I had some cute, funny ideas, I wanted to get them out there,

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but apparently I'm living in this weird cone of silence.

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What are extreme situations in a day that make you extremely sweaty?

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Going to the dentist.

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Job interview. Blind date. Posing naked for a photo.

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Meeting your in-laws for the first time.

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That could be the funny last one.

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You know what I'm saying?

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-Uh-huh, OK.

-We can't do that, it's too much.

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Melissa came up with some cockamamie idea.

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I'm like, "What are you talking about?"

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This isn't for Redbook, this isn't for some woman's magazine,

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this is for men who read SI. We're talking about real men.

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So, if that's her main idea that she's going to offer up,

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then she's going to be cut out of the process of the ideas, frankly.

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You have David Lee and he's standing naked with a basketball held

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in front of his privates and it's, "All I need to wear is Right Guard."

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We just got to get David Lee on board.

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And we just explain to him, "That's it, you just have to

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"have your shirt off."

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-You can see almost your whole body in the shirts anyways.

-Right.

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Annie thought of having him

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bare-legged and holding a basketball in front of his...

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area.

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It was just a little bit too risque, so we changed it up.

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It's just going to be from the waist up and he's just going to be

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holding a basketball in front of his chest.

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-Hi.

-How are you?

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-We're going to be meeting over here.

-Hi, Brande, I'm Brad.

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-Brad, very nice to meet you.

-Hi, I'm Melissa. Nice to meet you.

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When the executives came in,

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we were kind of in the middle getting everything organised.

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The executive meeting is extremely important.

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You cannot make a product campaign unless you have their input.

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We have an idea in terms of the end of the photo essay about Right

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Guard being the only thing you really need to wear,

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which would involve a little bit of nudity, but not really.

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The one thing we really wanted to find out is

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if our idea would be to risque for Right Guard.

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As long as you integrate it back to the product,

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I don't think it is too risque, if that's the direction.

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How much do your consumers like seeing their basketball

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or their athletic heroes in real life situations?

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We actually have a direct question about that if it's possible.

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The way Annie talks and the rudeness and the sense of entitlement and

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thinking that she is so much better than everybody else, that annoys me.

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Are there any certain restrictions or things that you always have

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to have in the picture with the product?

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-Not that I know of.

-We have digital images of the product, as well.

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-I know, I'm saying sometimes they need certain...

-Right.

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Annie is beyond arrogant. She is beyond arrogant. Like, she's a bully.

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There is a meanness to her.

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-Thank you.

-We appreciate your time.

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Hopefully, we'll be able to deliver something to you.

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-Morning.

-Good morning.

-How are you guys doing?

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-Doug?

-Yeah.

-Hey, Clint Black.

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-Nice to meet you.

-Brad, how are you? Clint.

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What are you most excited about that makes this different?

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-OK. The first thing you'd see is...

-Stripe.

-Stripe versus no stripe.

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Right Guard is the only brand that has the PowerStripe.

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The PowerStripe is a patented technology.

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What we got out of the meeting is we learned what the PowerStripe,

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which is a buzzword for the product, is.

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And we had a good number of, I think, pretty good questions.

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What about sex in advertising?

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Not, you know, activity,

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but do feel that the presence of beautiful women

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in advertising to men is an advantage?

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Umm...

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'I have a magazine, and Clint,'

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he just doesn't know what he's doing.

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'But he's trying to fake like he does, just because

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'he has the power to make the decision. It just blows, you know.'

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It's back to Team KOTU.

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We wish you much luck.

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-We look forward to seeing your creativity tomorrow.

-Thanks.

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Pleasure to meet you, Jesse. Clint, pleasure to meet you.

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Brandy, can you tell us what each of us is doing today?

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I'd like you to work on brand messaging of it,

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and tomorrow because you're great

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at presenting, would you do the presentation?

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I will do the presentation.

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And I'd like me and Melissa to work on the actual photoshoot part of it.

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'Annie is presenting. Annie's writing copy and brand messaging.

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'I'd have been happy to do it,'

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but I wasn't given anything to do.

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'So, it's just total, like,'

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completely being frozen out.

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OK, here's...

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It's extreme dry and it's 24-hour protection.

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So if it's 24-hour protection, let's do the 24 hours of his day.

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He's in a club...

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SHE MIMICS SPRAY

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..he's sweaty.

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Armpit totally dry, right? Confidence.

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-Do you see what I'm saying?

-Yeah.

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We can do that even in the basketball situation, too, like...

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ANNIE MIMICS SPRAY

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Annie Duke, you're the queen of this stuff.

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So if the first one, obviously, is going to be him

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playing the game, the second one at the bar, dancing...

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The story that we wanted to tell was what it's like in David Lee's life.

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Whether he's playing basketball

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or hard at work signing autographs,

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or out having a great time dancing.

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The common denominator is that he's always wearing Right Guard.

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We got uniform, we've got club clothes.

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Naked can be the third one and then we have the brand message on the fourth page.

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Annie came up with the order for this four-page spread,

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so we went with it.

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And in the end, you have to be happy with that.

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I will do absolutely whatever you want.

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Exactly how you want it.

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I want to make sure this is your vision, not mine, cos you're the Project Manager.

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Yes. Now it makes sense.

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I don't want to step on anyone's toes.

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'Brande thinks she's in charge of the task, but it's clearly Annie.

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'So Annie's spending time reassuring Brande

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'that she's in charge and the truth is Annie is totally manipulating Brande.'

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It all had to be her idea, it had to be her thing, and now

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she's saying, "But Brande, if you don't like it it's your final decision."

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'It's kind of, a fascinating thing to watch.'

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It's fast break technology. It's definitely a guy thing.

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The task this week is to do a four-page spread showing how

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wonderful Right Guard is with an amazing athlete, David Lee.

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And for me it's a very difficult task because I'm not athletic.

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So what do we want to say, guys?

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It has to be at least some kind of a chronology of a guy who was

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sweating - in the end doesn't stink.

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Right.

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Our project manager this week is, and God help us, Clint Black,

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and let's hope he knows what he's doing because there'll be no discussions.

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We know he's the big fancy basketball player.

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He went to a prep school and he's from Missouri.

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I was doing research

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and put together a list of facts

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on David Lee, who's from St Louis, Missouri and he's

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a pro basketball player for the New York Knickerbockers.

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What does this guy represent?

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Is he the new white boy in the league and everybody's looking at him?

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What if you had all giant black guys?

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That's the pressure.

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That you're the one white guy in a league that's predominantly black.

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That's pressure!

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I think that's hilarious. Or have him naked.

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It's just him. He's a white guy. That's white.

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And we just paint the orange stripe right down him.

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That certainly tells you what your product is about.

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But listen, though, I'm just asking.

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You go your own way. Be Joan!

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'I know nothing about sports.'

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I elected to be catcher on a javelin team in high school.

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I mean, I know nothing about sports.

0:18:540:18:56

So it was really between Clint

0:18:560:18:58

and Jesse to figure out the story.

0:18:580:19:02

Here's a small kid from Missouri

0:19:020:19:04

coming to this big old city to perform, so David Lee doesn't break a sweat.

0:19:040:19:09

I know the advertising game

0:19:090:19:11

'and I know what's current in that form of media.'

0:19:110:19:14

Then you open it up and it's this great awesome image

0:19:140:19:18

of him standing somewhere with this big ominous skyline behind him.

0:19:180:19:23

You use the edge of the pages and strip them in orange

0:19:230:19:26

and that way the power stripe is there.

0:19:260:19:29

I drew out a winning four-page insert telling the story

0:19:290:19:33

of a kid from Missouri coming to the big city and he's got all

0:19:330:19:36

'that pressure on him and it's not heavy on text but great images.'

0:19:360:19:42

Have a big beautiful image.

0:19:420:19:45

I like the core of the idea

0:19:450:19:47

but I don't think we're meeting the criteria yet.

0:19:470:19:50

I don't want to make the mistake of is not making Right Guard central.

0:19:500:19:55

"Give a guy a break. Fast Break from Right Guard presents David Lee,

0:19:590:20:03

"a cool guy even under pressure."

0:20:030:20:05

Clint was totally not taking the hint, you know.

0:20:070:20:11

This is a magazine thing that I fully know about.

0:20:110:20:15

He wants to go too wordy as far

0:20:150:20:17

as these random brand messages everywhere.

0:20:170:20:20

Going on the buzzwords, you know, "Don't get caught off guard."

0:20:200:20:23

What could you see doing on the back?

0:20:230:20:27

I don't know. I like to keep stuff simple, me personally.

0:20:300:20:34

So, any other idea?

0:20:340:20:37

"No matter how cool you are,

0:20:370:20:41

"the world's eyes on you make you sweat. I love cool against sweat."

0:20:410:20:45

That's a great idea.

0:20:450:20:47

Jesse?

0:20:470:20:50

Uh... whatever you think, Clint.

0:20:500:20:54

Do your thing.

0:20:540:20:56

Clint tries to come in and show everybody,

0:20:560:20:58

I know what I'm doing, but the bottom line is he doesn't know what he's doing.

0:20:580:21:02

-How you guys doing?

-Good.

0:21:190:21:21

-I'm Bob Scott.

-Nice to meet you.

0:21:210:21:25

THEY TALK OVER ONE ANOTHER

0:21:250:21:30

I'm going with our photographer, Bob Scott.

0:21:300:21:34

-I actually know David.

-All right. Well...

-funnily enough, he's a friend of mine.

-All right.

0:21:340:21:39

We're shooting a basketball court and then a nightclub.

0:21:390:21:43

It's actually the nightclub where I met David Lee.

0:21:430:21:45

Which is why I thought of it!

0:21:450:21:47

Luckily, we have David first, so it turns out this is

0:21:470:21:50

going to work for us, because if we're piecing things together

0:21:500:21:53

-we want more time digitally and with the graphic designer.

-Absolutely.

0:21:530:21:57

So this works out for us? I'm actually going to let Brande know.

0:21:570:22:02

-Hello?

-'So here's the deal. What Bob says is that'

0:22:020:22:04

it turns out we're very lucky

0:22:040:22:06

'we have David first. We have so many pieces'

0:22:060:22:09

to lay together that we want

0:22:090:22:11

to shoot David early and have more time with the graphic designer

0:22:110:22:14

-'to piece it all together.'

-Yes, so we definitely have the upper hand.

0:22:140:22:19

As soon as Annie left apparently they couldn't be separated

0:22:210:22:25

so Annie had to call Brande immediately to tell her a secret!

0:22:250:22:29

It's just, you know, high school. It's high school. I'm not a moron.

0:22:290:22:33

It's really clear what's happening.

0:22:330:22:35

OK, we'll see what happens. Call and let me know if the lighting's good or you need me.

0:22:350:22:39

-Bye-bye.

-Bye.

0:22:390:22:41

It'd be nice if you shared with me, too,

0:22:440:22:46

since it's clear you two are conspiring

0:22:460:22:49

to get rid of me and completely ignoring me from every conversation.

0:22:490:22:52

Melissa, excuse me, I walked in and she called on the phone.

0:22:520:22:57

I understand it's clear you two are teaming to get rid of me.

0:22:570:23:01

Every opinion and everything have been cut out.

0:23:010:23:03

I'm not even acknowledged in conversations. If you don't want me to be here, fine.

0:23:030:23:08

I'm going to keep my mouth shut, do my job, and not going to voice any opinions,

0:23:080:23:12

because it's really clear it doesn't matter what I say.

0:23:120:23:14

OK, stop. I'm not conspiring against you at all.

0:23:140:23:17

I've never said anything bad about you to her,

0:23:170:23:20

and every... nothing like that has ever happened.

0:23:200:23:23

That's how it feels and that's how it appears.

0:23:230:23:26

And it's very, very horrible.

0:23:260:23:29

If my team loses those two will gang up on me so fast,

0:23:290:23:32

it's going to make everybody's head spin.

0:23:320:23:35

And it's ridiculous, and it's wrong.

0:23:350:23:37

Am I upset? I'm over it.

0:23:370:23:40

I just want to let you know there is no conspiring.

0:23:400:23:43

I'm just saying now it's only three of us it's very apparent,

0:23:430:23:47

and I just want to say,

0:23:470:23:49

don't think you're fooling me, because you're not.

0:23:490:23:51

Well, I mean...

0:23:510:23:53

I know in the boardroom it's going to be you guys throwing me under the bus.

0:23:530:23:57

I see it coming. When someone's taken to the boardroom

0:23:570:24:00

or someone gets taken to the boardroom, trust me, you'll fall her side.

0:24:000:24:03

Well, if she does the best job, of course.

0:24:030:24:05

Well, you won't let me do a job, so there you go.

0:24:050:24:07

Hopefully once the photo-shoot starts I'll be more useful.

0:24:070:24:10

But I'm just saying let's call a spade a spade.

0:24:100:24:13

Makes an easier place to work.

0:24:130:24:16

Trust me, I'm not a fool.

0:24:160:24:18

'She's so sensitive. It's, like, ridiculous.'

0:24:180:24:21

I'm not in cahoots against anyone,

0:24:210:24:23

'so get over it, don't whine about it.

0:24:230:24:25

'It's like, come on, don't take anything personally.'

0:24:250:24:28

I don't have anything against Melissa

0:24:280:24:31

except now I'm kind of a little irritated by her!

0:24:310:24:34

-Hello.

-This is you.

-I'm Alex, hi.

0:24:460:24:49

Hey, Alex. Clint Black. Good to meet you.

0:24:490:24:51

-Joan Rivers.

-Pleasure, OK...

0:24:510:24:54

Photographer showed up and started getting his stuff set for the photo-shoot.

0:24:540:24:58

-I'm looking at locations. Do you still want the picture of New York somewhere?

-Yeah.

0:24:580:25:02

-I mean, really, honestly, I can go choose the cityscape.

-Yeah.

0:25:020:25:07

I think you should go shoot that.

0:25:070:25:09

'Jesse had the idea of the New York skyline being'

0:25:090:25:13

the imposing element in the background

0:25:130:25:15

that would then be the pressure that our NBA star, David Lee feels.

0:25:150:25:20

-All right, I'll see you later.

-OK. Good luck.

0:25:200:25:24

Jesse had a camera, he said he could go shoot it so that's what we did.

0:25:240:25:28

All I'm trying to do is to convey that we have the cityscape

0:25:280:25:32

and then there's an action of him, "Don't get caught off-guard".

0:25:320:25:36

-And then hero gets the girl.

-Yes!

-OK.

0:25:360:25:38

-Hi.

-How are you?

-Hi, Clint Black.

-Nice to meet you.

-Nice to meet you.

0:25:400:25:44

'Our model showed up and she was going to be posing

0:25:440:25:47

'with David on the last page of our advertorial.'

0:25:470:25:51

Because in the end, he's going to be relaxing with his girlfriend,

0:25:510:25:55

confident that he has no body odour.

0:25:550:25:57

-So we're going to be shooting... We have our star basketball player from 7pm to 8.30.

-OK.

0:25:570:26:04

So he's going to be so much taller. You can just sort of lay into him,

0:26:040:26:08

your head's going to be sort of down. Yeah.

0:26:080:26:10

'David Lee was supposed to arrive later on that night.'

0:26:100:26:14

In the meantime, we were making some determinations about exactly

0:26:140:26:17

what needed to be shot, how it would be shot.

0:26:170:26:19

Don't get caught off-guard now!

0:26:190:26:22

MODEL LAUGHS

0:26:220:26:24

-Good?

-Yeah. Let's have a look.

0:26:240:26:27

'With the digital photography,'

0:26:270:26:29

we're able to lay out what we were looking at with a stand-in

0:26:290:26:33

'so we could see the whole piece

0:26:330:26:36

'before we had David in the photo studio.'

0:26:360:26:39

-So we're going to be shooting him in the foreground of a cityscape.

-Gotcha.

0:26:390:26:43

You just have to find a way to see if you can squeeze all that in there.

0:26:430:26:47

'I took what I thought were the best parts of Jesse's cityscape idea

0:26:470:26:51

'and incorporated the Right Guard Power Break more'

0:26:510:26:55

and I felt like we had a very solid concept.

0:26:550:26:58

Man! That's just looking really good.

0:26:580:27:01

-Hi.

-Hi.

-How are you?

0:27:010:27:02

Wow! You've got some skills with that basketball. I'm impressed.

0:27:020:27:06

-So how's it going?

-I think it's going well. Jesse's been out shooting some cityscapes.

0:27:060:27:11

Oh, OK...

0:27:110:27:12

-Is Joan here, by the way.

-She is.

0:27:120:27:14

-How's it going, Joan?

-We're fine.

0:27:140:27:17

So are you guys working well together?

0:27:170:27:20

I know with him, you say... What I do now, I say,

0:27:200:27:23

"Here are a million ideas, take what you want."

0:27:230:27:25

-You can't argue with him cos it won't work.

-You listening, more, Joan?

0:27:250:27:29

Slightly.

0:27:300:27:31

Our first encounter, you've come certainly 12 to 18%.

0:27:310:27:38

It's amazing! I'm very proud of you!

0:27:380:27:40

I feel like I've gotten this criticism that I don't listen

0:27:400:27:44

but Joan and Jesse have both had some great ideas

0:27:440:27:47

'and I've been doing my best to make decisions based on a combination of all our instincts,'

0:27:470:27:53

so, maybe we'll finally get past this "Clint doesn't listen" phase

0:27:530:27:58

that everyone is going through.

0:27:580:28:00

Is it good having Jesse here, though?

0:28:000:28:02

-Jesse is very non-argumentative, you know. He picks his battles.

-Mm-hm.

0:28:020:28:07

'And then I have to constantly remind myself that this is a game

0:28:070:28:12

'and when someone's the Project Manager,'

0:28:120:28:14

one next strategy is, let them hang themselves.

0:28:140:28:17

If you see them going down the wrong path, don't say anything,

0:28:170:28:20

-just let them go.

-But do you think Jesse would do that?

-I think he might, yeah.

0:28:200:28:24

I think Jesse can do a lot of good work.

0:28:240:28:27

But there were a few times when I wanted to get some feedback

0:28:270:28:31

and then he'd look up and...

0:28:310:28:34

..he'd just give a shrug or give very little feedback.

0:28:340:28:37

'I have to also consider that he's going conveniently,

0:28:370:28:41

'maybe in his mind, into the boardroom

0:28:410:28:43

with a project manager who he's going to throw under the bus.

0:28:430:28:47

You don't know where people's real personalities end

0:28:470:28:51

and their game of personality begins.

0:28:510:28:54

We're going to lose.

0:29:020:29:05

I just have that feeling of doom.

0:29:050:29:08

I'm running around trying to find a good spot to shoot the city

0:29:080:29:11

as a backdrop.

0:29:110:29:14

'But Clint's stinking up the trail on this one.

0:29:140:29:18

'I'll get the shot that works with my idea

0:29:180:29:22

'and I'll tell them, this is it, we can do this "heavy on the text" dumbness

0:29:220:29:28

'or we can do a beautiful thing that will be so nice and so bitching

0:29:280:29:31

'that kids will, like, want to put it on their wall.'

0:29:310:29:35

And guess what'll also be on their wall? Right Guard.

0:29:350:29:38

'Now it's come to a point in the competition where it's about talent'

0:29:380:29:43

and what you really know, and if you don't really know these things it's going to be blatantly obvious.

0:29:430:29:48

'You're just going to hold the rest of us back.'

0:29:480:29:51

And, action. Nice.

0:30:050:30:08

Cos this is all about the sexiness of...

0:30:080:30:11

-Smelling bad for girls.

-Exactly.

0:30:110:30:13

Now we're at a nightclub and we're shooting the backdrop for David Lee

0:30:130:30:17

dancing with girls who are kind of up on his pits.

0:30:170:30:21

And you can see the confidence in knowing that you'll always stay dry,

0:30:210:30:25

-even though it's hot in the club.

-He's going to be like, "Woo-hoo!" and the girls are, "Yeah, baby!"

0:30:250:30:31

But I need hand not here, hand can come to here.

0:30:310:30:36

It's about his armpit, not yours.

0:30:360:30:39

-Are we ready? Just say action.

-And action!

-Woo!

-Yeah! Nice!

0:30:390:30:43

-Do you think we need one with the back to the camera a little bit?

-Yeah.

0:30:430:30:47

I guess my role in this task is to keep my head down and work hard

0:30:470:30:50

cos they're trying to set me up.

0:30:500:30:53

So when it comes down to it, I'm working as hard, if not harder, then everybody else.

0:30:530:30:57

-Yes!

-Woo!

0:30:570:30:58

-God, this song is so great!

-God, I love this song!

-A little tighter.

0:30:580:31:04

Little tighter, OK. And, action!

0:31:040:31:06

-Oh, my God, baby got back!

-Nice!

0:31:060:31:09

Woo!

0:31:090:31:10

-Nice.

-That's the winner. Brande, are you happy with that?

-Yes.

0:31:100:31:14

-I was trying to watch the composition as much as I could.

-No, that's perfect.

-OK.

0:31:140:31:18

I feel like I have contributed a tremendous amount.

0:31:180:31:21

And I don't think anyone can throw me under the bus. I've done 110%

0:31:210:31:24

and done it right and done it well and done it fast.

0:31:240:31:27

-Everybody starting to load into our van.

-So you're happy?

-Yeah.

0:31:270:31:32

Is there anything I can do?

0:31:320:31:34

SHE SIGHS

0:31:340:31:36

Uh-oh...

0:31:370:31:38

That was a face.

0:31:380:31:40

I said, That's not the case. I swear to God, we're not."

0:31:470:31:50

-What?! She thought we were conspiring against her?

-Yes.

-That's ridiculous.

0:31:500:31:55

'I think Melissa knows she is sort of the odd man out, but frankly...'

0:31:550:32:00

I don't need to conspire against Melissa.

0:32:000:32:02

I think Melissa's doing a good job of conspiring against herself

0:32:020:32:06

and I don't really need to step in there...to be honest.

0:32:060:32:09

Throw your stuff back in the van.

0:32:090:32:11

-Well, I don't want to talk.

-I know.

0:32:110:32:14

'Melissa is the weak link'

0:32:140:32:16

because of her sensitive and erratic behaviour, OK.

0:32:160:32:20

'And as a crazy person, you're not going to win,'

0:32:200:32:24

so I definitely would rather it be me and Annie in the next task

0:32:240:32:28

because I feel that Annie and I are very, very strong team.

0:32:280:32:33

In business and in life,

0:32:420:32:44

you don't always deal with people that you like.

0:32:440:32:48

Often times, there'll be people you just can't stand.

0:32:480:32:51

You don't want to deal with them, you don't like them.

0:32:510:32:54

Now, my celebrities are very spoiled. Guess what!

0:32:540:32:59

In order to get to the end, they're going to have to find a solution to this problem.

0:32:590:33:04

-There he is!

-Speaking of! Where are they? Can we look at them?

0:33:120:33:17

Yes.

0:33:170:33:18

-It should be vertical and horizontal with it blown out a bit...

-That's nice.

0:33:180:33:22

-Oh, yeah!

-Very good.

-Wow.

0:33:220:33:24

'Jesse's pictures were good.'

0:33:240:33:27

I really liked the shot we chose

0:33:270:33:29

so I started developing it into the entire layout,

0:33:290:33:33

trying to use all the buzz words and slogans and brand messaging

0:33:330:33:37

that I could.

0:33:370:33:38

The way you had it there was just really burning lava look, you know.

0:33:380:33:42

-Right.

-This is good. This little fireball thing's going to be a great piece of the ad.

0:33:420:33:48

We can have him here and have room for all their messaging, which we've got to put in there.

0:33:480:33:54

Right away, Clint is going in some other direction.

0:33:540:33:57

'If you do all this branding everywhere,'

0:33:570:33:59

then add the orange... It's just like graffiti on a wall.

0:33:590:34:02

You just start gluing all this stuff to it

0:34:020:34:05

and it makes no sense at all, you know.

0:34:050:34:07

-What do you think about this?

-I love stuff on black.

0:34:070:34:11

As long as you don't get too crazy with the text all over it.

0:34:110:34:14

You didn't like that great black shot?

0:34:140:34:16

I think the black is so much better on that first one.

0:34:160:34:19

The reason I like that is because of kind of the heat factor,

0:34:190:34:23

and he's cool despite the heat, and it's also colour branding.

0:34:230:34:28

-How many projects have you worked with me?

-Too many.

-Three.

0:34:280:34:31

And what do I do? I say what I think.

0:34:330:34:36

-And I give it to our Project Manager to

-BLEEP

-it up.

-I'll do it.

-OK.

0:34:360:34:41

-I don't like the all-black look.

-Too minimalist?

-Yeah.

0:34:430:34:47

Clint sucks.

0:34:470:34:49

'Joan doesn't want any friction and she doesn't want to be part of it

0:34:490:34:53

'so I'll do all the ganging up on Clint.

0:34:530:34:56

'I'm used to working with professionals and people that really know what they're doing'

0:34:560:35:00

and he doesn't know what he's doing.

0:35:000:35:02

He has no business doing it, you know.

0:35:020:35:04

Awesome! The Right Guard deodorants are where the World Trade Centres used to be.

0:35:040:35:08

That'll be good.

0:35:080:35:10

'The ad's cheesy, the layout's cheesy,

0:35:110:35:13

'the graphics are cheesy, the photos are dumb. It's a bummer.

0:35:130:35:17

'Cos we could've really did well.'

0:35:170:35:19

Instead, we do crap, you know...

0:35:190:35:22

I hate it.

0:35:220:35:23

I just want to make sure there's nothing we're leaving out of this...

0:35:230:35:27

..in the brand messaging.

0:35:270:35:29

You know what I'm talking about?

0:35:290:35:31

-Jesse?

-I didn't hear you, Clint. I'm sorry, I was writing.

0:35:320:35:36

Should we say PowerGel and PowerStrike?

0:35:380:35:41

-Jess... Eyes up, listen.

-Mm... It's Clint's call.

0:35:440:35:49

'Jesse, I guess he didn't like some of the directions we were going

0:35:540:35:59

'and just detached himself.'

0:35:590:36:01

I've used some of Joan's ideas, I've used some of Jesse's ideas.

0:36:010:36:06

'Some of them were really great but they weren't 100% great.

0:36:060:36:10

'But if somebody on my team expects me to take 100% of their ideas'

0:36:100:36:15

100% of the time, then, you know, who's the baby?

0:36:150:36:19

Who's really got the problem?

0:36:190:36:21

So what point should I start arguing with Clint...?

0:36:210:36:24

-Well, you better do it fast...

-..cos his idea totally blows.

0:36:240:36:27

-Are you going to say something?

-I tried to but I don't think he...

0:36:270:36:31

I don't think it registers.

0:36:310:36:33

If this is Jesse's tactic to get rid of Clint,

0:36:330:36:36

it's wrong. Once you're on a team, you've got to work for that team.

0:36:360:36:41

'Clint is a one-man band. He would give himself a hicky!

0:36:410:36:44

'I mean, no question about it, but again, if Jesse is trying to sink Clint...'

0:36:440:36:49

Nah, it's not right.

0:36:490:36:51

-Over 24-hour protection...

-Hi, I'm Melissa.

0:37:000:37:03

-Hi, I'm David. How you doing?

-Nice to meet you. Brande?

0:37:030:37:06

-Brande, how you doing?

-How are you? Nice to meet you.

-You know this lady.

0:37:060:37:09

-My darling!

-How are you?

0:37:090:37:11

'David Lee walks in the door'

0:37:110:37:14

and I was surprised. I didn't realise how cute he was going to be!

0:37:140:37:17

'Like he was really, really cute!'

0:37:170:37:19

Woo! Yeah!

0:37:190:37:20

-You're having fun cos you're dry!

-Because I'm dry?!

0:37:200:37:24

-If I were dry, I would not be having fun.

-OK, woo! Girls, dance!

0:37:240:37:28

'What we're showing in each picture is that when you wear Right Guard,

0:37:280:37:31

'you are confident.'

0:37:310:37:34

You are hard-working and still staying dry.

0:37:340:37:37

There you go. "I'm a sexy man." Come on, be sexy!

0:37:370:37:39

-Be sexy!

-When we say "sexy" we mean big smiles. This is a man's magazine. We don't need you to be sexy.

0:37:390:37:45

-No, I got them.

-You did?

-Yeah...

0:37:450:37:47

'I was supposed to be in charge of the photo-shoot.'

0:37:470:37:50

Brande took over halfway through because I feel

0:37:500:37:52

'she felt she had nothing to do.'

0:37:520:37:54

-Happy to see David Lee!

-Yeah!

-And David Lee's happy to see his fans!

0:37:540:37:59

"I'm so happy cos I don't sweat!"

0:37:590:38:01

And smile, you're happy, everyone's happy!

0:38:010:38:03

I'm being frozen out.

0:38:030:38:05

Nobody cares what I have to say, what I do.

0:38:050:38:07

There's simply not enough work to go around as apparently they're capable of doing everything without me.

0:38:070:38:13

With Right Guard Extreme Dry I never get caught off-guard. David Lee, forward, New York Nicks.

0:38:130:38:18

-We got five with this outfit, five with the other.

-Ready?

0:38:210:38:24

She's, "OK, we'll go with your concept, you explain it, you do the layout,

0:38:240:38:28

"you write the copy and you do the presentation." And I'm like, "OK."

0:38:280:38:32

-I'm going to say yes to my boss.

-Of course. Well, I mean, I feel like I'm being shoved out.

0:38:320:38:38

Brande told me Melissa

0:38:380:38:40

was having a paranoid fantasy about us conspiring against her

0:38:400:38:43

so I actually tried to make sure I was pulling her in privately to me.

0:38:430:38:47

It absolutely just made it seem like I wasn't on Brande's side.

0:38:470:38:50

You know what I mean? That I was trying to be more of a neutral party.

0:38:500:38:53

-I don't want to be thrown off the bus.

-"She was the weakest link." I was trying to do my job, the edit.

0:38:530:38:58

-You know what I mean?

-I totally understand.

0:38:580:39:00

I mean, I think we both have opposite problems.

0:39:000:39:02

-Yeah.

-Right.

0:39:030:39:05

'Playing cards is all about game theory, managing your opponents,

0:39:050:39:08

'working out logical strategies to counteract.

0:39:080:39:11

'This is exactly what I do.

0:39:110:39:12

'There's ways you can manipulate your competitors

0:39:120:39:15

'that can work to your advantage, which I did well with Melissa.'

0:39:150:39:18

I'm trying to make sure I get into the final four. Right now that's what my goal is.

0:39:180:39:22

Hey.

0:39:330:39:34

-No mistaking it. It's you! Clint Black.

-Hey. David Lee.

-Hey, David.

0:39:340:39:39

-This is Jesse James.

-Hi, David, nice to me.

0:39:390:39:42

David Lee arrived and he was great.

0:39:420:39:46

It's so great to just be at a photo-shoot and it's someone else being photographed!

0:39:460:39:51

Eyes really strong right here.

0:39:510:39:55

Bring in your elbows a little tighter and tuck in your face down in there a little bit more.

0:39:570:40:02

'I took control of the shoot.'

0:40:020:40:04

I've done about 1,600 of them and really had the plan in my mind

0:40:040:40:10

'and I felt like I could do a good job of guiding the photographer.'

0:40:100:40:14

I just can't imagine it having gone any better.

0:40:140:40:18

All right, we'll switch uniforms if that's OK with you.

0:40:180:40:21

We've got a Right Guard one.

0:40:210:40:23

Can we take that for you?

0:40:230:40:25

During the photo-shoot, we reshot all of the blue

0:40:250:40:29

'Nicks uniform shots of David with this orange uniform'

0:40:290:40:33

with Right Guard on the front of it.

0:40:330:40:35

I think it just worked better in branding.

0:40:350:40:38

Not even breaking a sweat. No odour. Mr "no odour" Lee.

0:40:380:40:43

Oh, yeah. We're losing.

0:40:430:40:45

Clint was in charge of the photo shoot.

0:40:450:40:48

The overall setup is wrong.

0:40:480:40:50

You can nuzzle up right... Close without looking like you're smelling his armpit.

0:40:500:40:56

I'm just trying to make sense of them sitting on the couch, you know.

0:40:560:41:00

What are they doing?

0:41:000:41:02

Well, what I was going for was making them less significant.

0:41:020:41:06

Small them down in the photo. It's about the product. You know what I mean?

0:41:060:41:11

I've been around Clint for how many tasks? I know there's no arguing.

0:41:110:41:16

Let him fall on his own sword. If he wants to go in that direction let him do it.

0:41:160:41:20

But, still, I hate losing.

0:41:200:41:22

-You guys are great.

-That's a wrap!

0:41:230:41:27

Never seen anyone snuggle quite like that.

0:41:270:41:29

All right. Just let me know when you're ready for me to start looking over your shoulder.

0:41:400:41:45

When the photo shoot was over, I was real happy with it.

0:41:450:41:48

We already had the basic layout for our graphic designer to be able to take the elements

0:41:480:41:53

that we already created and focus on the graphic layout.

0:41:530:41:58

-Hi.

-Hello!

-Hi.

0:41:590:42:01

-We're just seeing how things are going?

-It's going great.

0:42:020:42:06

-Oh, good! Did you like David?

-He's great.

0:42:060:42:09

Annie was trying to see what we were doing, to see what the mood was in our room.

0:42:090:42:14

"Hi, how you doing?"

0:42:140:42:17

"Oh, they don't look so happy. Good!"

0:42:170:42:20

-You can come visit us any time.

-We just want to say hi.

0:42:200:42:24

-Liars.

-Bye.

0:42:240:42:27

I bet she wears a size six. And I bet she wears three garments.

0:42:300:42:35

Six, six, six.

0:42:360:42:39

I thought she was Hitler.

0:42:390:42:41

I don't want to insult Hitler.

0:42:410:42:42

Annie plays people brilliantly.

0:42:420:42:45

Oh, she's just so despicable. She is so duplicitous.

0:42:450:42:50

I can't wait for her to get her first facelift because she's going to need two doctors.

0:42:500:42:56

See if you can get the Right Guard in there on his shirt. Yeah. There you go!

0:42:560:43:02

-Hey!

-What?

0:43:020:43:03

-What do you think?

-I think it looks like BLEEP.

0:43:030:43:07

Really? What's bad about it?

0:43:080:43:10

You know, it's not like an advertorial-style ad.

0:43:100:43:14

I just don't want to go forward with you thinking it sucks.

0:43:140:43:17

Well, it doesn't matter. You're the project manager.

0:43:170:43:20

We'll go with this and we'll make it as good as we possibly can make this.

0:43:200:43:24

-That looks magaziney.

-That looks so BLEEP terrible.

0:43:240:43:29

It's just laughable. I don't know how to comment on it.

0:43:290:43:32

Jesse, what would you change because you have fresher eyes?

0:43:320:43:36

I'd hit the delete button.

0:43:360:43:38

Start all over. Do it like I said.

0:43:390:43:42

Yeah, but it's not clear enough to me what you're saying should be different.

0:43:420:43:46

That's probably because you've no business doing something like that.

0:43:460:43:49

You have no training in it and you have absolutely no skills of laying out any kind of magazine.

0:43:490:43:54

Why don't you be the Project manager then?

0:43:540:43:57

What more can I do besides draw pictures?

0:43:570:43:59

We would have won an award for that ad for the first one because it was so great.

0:43:590:44:04

But you don't listen.

0:44:040:44:05

The same problem that everyone else has had with you.

0:44:050:44:10

All right. All right. OK.

0:44:100:44:11

You didn't let it...

0:44:110:44:13

It will serve you well in the boardroom but we've got a problem now.

0:44:130:44:17

The stuff with Jesse. The only thing that I can figure is it's gameplaying.

0:44:170:44:21

And that he has to be able to go into the boardroom and try

0:44:210:44:25

and secure his position but, for crying out loud,

0:44:250:44:28

the guy has spent 70 percent of the day looking at his computer,

0:44:280:44:32

not involving himself in the activities of the task.

0:44:320:44:36

He really believes that there was absolutely nothing wrong with a single element of his idea.

0:44:360:44:42

You completely went in your own direction so you want to go in your own direction, own it like a man.

0:44:420:44:49

I'll own it like a man. But, you know what?

0:44:490:44:52

Don't be a BLEEP.

0:44:520:44:54

Own it and go for it and do your thing. Don't BLEEP cry about it. I don't want to hear it.

0:44:540:44:59

-Is that really how you're going to describe how I'm dealing with it?

-Yeah. You're being a BLEEP.

0:44:590:45:03

-Own it.

-OK. I can do that.

0:45:030:45:06

I laid out one idea that was 100 percent original, but you're too BLEEP stupid to realise it.

0:45:060:45:11

-Well, thanks.

-It's not my fault.

0:45:110:45:14

When you get lit up in the boardroom for not doing an editorial-style layout, you'll know why.

0:45:140:45:20

So, you lay out an idea and if I don't use all of it

0:45:200:45:24

then you're not going to help with the other part of the idea that I did use?

0:45:240:45:28

-Good. Now that we got that straight maybe we can get somewhere.

-All right then.

0:45:280:45:32

No-one understands the therapy that Clint has gone through in three sessions with me.

0:45:320:45:38

He's trying so hard. He now takes at least 15 minutes before he rejects an idea.

0:45:380:45:42

That's a big step forward for Clint. Now, Jesse just went bananas.

0:45:420:45:48

I never saw Jesse so angry. This was ugly.

0:45:480:45:53

-You need to just pack your BLEEP and go home.

-That's what I'm going to do.

-You're out of town.

0:45:530:45:58

I want to be around people that are helpful. If we want to salvage this thing, it's not helpful.

0:45:580:46:03

Do like I said. Hit "delete" and save yourself some embarrassment.

0:46:030:46:06

We already know how you feel and if you don't want to be helpful.

0:46:060:46:10

I've been more than helpful, you just too stupid to realise it.

0:46:100:46:13

-Well, sit over there and admire me as the stupid guy that you love so much.

-We're going to lose. Bottom line.

0:46:130:46:20

I was the first person to recommend that Clint goes home.

0:46:200:46:24

Everyone was like, "What did he say?!"

0:46:240:46:27

Get that BLEEP BLEEP out of here.

0:46:270:46:29

He's going to go in and tell Donald Trump, "Oh, I tried so hard.

0:46:290:46:32

"I was listening to everybody and taking input."

0:46:320:46:35

BLOWS A RASPBERRY

0:46:350:46:37

This sounds like my first marriage.

0:46:410:46:44

We flash to page three where the concept becomes clear in this stand-up-and-take-notice image

0:47:050:47:09

that we hope will become iconic.

0:47:090:47:11

-Right Guard. Click.

-Yeah. Up.

0:47:110:47:14

-Good morning.

-Any progress?

0:47:150:47:17

We were going over the presentation and Jim Cramer walks in. We got to show him the whole layout.

0:47:170:47:23

Are you happy with where we are? Do you feel like you're going to win?

0:47:230:47:26

-ALL: Absolutely.

-Not even an issue? I like that confidence.

0:47:260:47:29

-Obviously, this is just the cover page.

-I came up with the general concept of the bare shot of him,

0:47:290:47:34

"The only thing I ever need to wear" pretty early in the morning"

0:47:340:47:37

-That's your tagline?

-Yes.

-OK.

0:47:370:47:40

I came up with that. I also went to two locations to get the photo shoots which I did.

0:47:400:47:47

Annie was doing everything but dancing on the table with her top down trying to impress Jim Cramer.

0:47:470:47:52

I came up with this concept almost right away.

0:47:520:47:54

Then, I essentially did the layout with him and I'm writing a kick-ass presentation.

0:47:540:48:00

Honestly, I would say that I was tasked with quite a lot

0:48:000:48:02

and I think that given how much I was tasked with I actually did everything really well.

0:48:020:48:07

It's my concept. I have to stand behind it but everybody was on board with it so, I'm good with that.

0:48:070:48:12

I think Annie set it up so if they lose, Annie doesn't take the bullet.

0:48:120:48:16

Rather remarkable positioning to both be able to take credit for the good

0:48:160:48:21

but certainly not be hit if they don't win.

0:48:210:48:24

Very clever work.

0:48:240:48:25

-If each one of you had one wish for me to say for each of you. What would it be?

-Good leader for me.

0:48:250:48:32

-OK. Good leader.

-Worked my ass off and did some amazing branding.

-OK.

0:48:320:48:38

-That I visually told a story.

-OK.

0:48:380:48:41

But do you know what word I would really like to hear?

0:48:410:48:45

Hopefully everyone agrees with this, is that it was equal.

0:48:450:48:50

I swear I almost punched her in the face.

0:48:500:48:53

I'd better be getting credit

0:48:530:48:55

for having been tasked with this much stuff, have this much stuff but on my shoulders.

0:48:550:48:59

-I don't want someone standing up saying, "equal".

-Everyone did their part.

0:48:590:49:03

If we had to get out one message about our team yesterday, it was, "equal".

0:49:030:49:08

All right. Good luck tonight.

0:49:110:49:14

We didn't put in equal work. There was one person in this group who did a lot more than everybody else

0:49:140:49:19

and then she's saying to Jim Cramer, "equal".

0:49:190:49:22

-Good luck.

-Thank you. Melissa didn't come up with good ideas, she didn't do that much.

0:49:220:49:28

So, if we lose, I think that Melissa should be fired.

0:49:280:49:31

I think "equal" is the right message to send as a group.

0:49:310:49:35

You know? It really is truly the sum of its parts.

0:49:350:49:37

They did what they were supposed to do to make it all come together.

0:49:370:49:42

When you're talking about succeeding in business or in life, the word "passion" really comes into play.

0:49:470:49:53

I'm not saying it's more important than talent or brains, but I'll tell you what. It's right up there.

0:49:530:50:00

Over the years, I've seen a lot of people in business.

0:50:000:50:02

I've seen some really smart ones and, frankly, if they don't have passion,

0:50:020:50:07

no matter how smart they are, they don't make it.

0:50:070:50:10

So, now, we're coming to the end.

0:50:100:50:13

Do our people have that passion?

0:50:130:50:15

Do they have that drive to continue on to the end and win

0:50:150:50:19

and ultimately become the Celebrity Apprentice?

0:50:190:50:23

-Good afternoon, gentlemen.

-Good afternoon.

0:50:430:50:46

We've created for you a layout that will show Fast Break and David Lee holding up under immense pressure.

0:50:460:50:53

We start off with David, immersed in fire, representing the pressure on an NBA star and his deodorant.

0:50:530:51:00

You'll notice a power stripe down the sides of the pages.

0:51:000:51:03

This is designed not only to deliver the brand messaging to the avid reader

0:51:030:51:08

but also to the casual reader who merely flips through the pages.

0:51:080:51:11

In the two-page spread, we brand Fast Break further by making the sticks larger than life,

0:51:110:51:17

one even towering over the six foot nine Nicks power forward.

0:51:170:51:21

The presentation, as far as I'm concerned, was kind of irrelevant.

0:51:210:51:25

I don't think we did the best we possibly could as a team.

0:51:250:51:30

Clint should just go home. It's time.

0:51:300:51:33

Finally, on the fourth page,

0:51:330:51:35

the brand messaging is driven home as David relaxes with his date.

0:51:350:51:39

Very cool. Obviously not worried at all about embarrassing body odour. Why?

0:51:390:51:45

Fast Break - 24-hour antiperspirant and deodorant.

0:51:450:51:48

Nothing responds to odour faster.

0:51:480:51:51

Never get caught off guard with Right Guard Fast Break technology.

0:51:510:51:55

-Thank you very much.

-Thank you. Good day.

0:51:550:51:57

-Hi.

-Hi. My team, Athena, just want to tell you we're so excited to be presenting you

0:52:100:52:15

our four-page advertorial for Right Guard in conjunction with NBA and David Lee.

0:52:150:52:20

So, let's look at the first two pages of our advertorial.

0:52:200:52:23

This first picture on page one depicts David on the court.

0:52:230:52:28

The brand is prominently placed on the page

0:52:280:52:31

leaving no doubt for the reader what product is being advertised.

0:52:310:52:34

Page two. Even after he is done with the game, David is not done working.

0:52:340:52:39

If we look at the bottom of page two, we see him with lifted arm,

0:52:390:52:43

confident that he is dry and odour free even when playing as hard as he works on the basketball court.

0:52:430:52:50

High-performance. Hard-working. Confidence.

0:52:500:52:54

Can you think of a better way of describing Right Guard? We can't.

0:52:540:52:57

Annie is not good presenting.

0:52:570:53:00

I think she's not conversational enough.

0:53:000:53:02

I think is very much presentation, reading off a script.

0:53:020:53:06

It sort of makes it stiff.

0:53:060:53:08

If your presentation sucks, you're going to lose.

0:53:080:53:10

What do all these outfits have in common?

0:53:100:53:13

Underneath each of them he's wearing the most important thing, his Right Guard Extreme Dry.

0:53:130:53:20

So we go to page three where this concept becomes clear in a stand-up-and-take-notice image,

0:53:200:53:26

Right Guard. The only thing I ever need to wear.

0:53:260:53:31

And then page four, the beauty shot. And the brand message.

0:53:310:53:37

Right Guard Extreme Dry invisible solid and gel,

0:53:370:53:41

alongside a branded basketball

0:53:410:53:43

clearly in a locker room paired with sport as it should be.

0:53:430:53:46

Right Guard. The only thing you ever need to wear.

0:53:460:53:50

I know it's the only thing I ever need to wear.

0:53:500:53:53

-Thank you.

-Very nice.

-Thank you. Thank you.

0:53:530:53:56

Hello, fellas.

0:54:100:54:11

How did the teams do?

0:54:140:54:15

I think they both did really well. We liked both of their work.

0:54:150:54:19

Both would work well in a sports illustrated environment.

0:54:190:54:22

-How did KOTU do?

-KOTU did very well.

0:54:220:54:24

They had great branding.

0:54:240:54:26

They used our orange colour, which is really a key trademark of this new product, very well.

0:54:260:54:32

Integrated the NBA star, David Lee, quite nicely.

0:54:320:54:35

Then they picked up our power stripe idea and ran it around the border.

0:54:350:54:40

What KOTU do badly?

0:54:400:54:41

Since David Lee is a rising NBA star - his recognisability -

0:54:410:54:45

he's a little bit lower than some other players right now.

0:54:450:54:48

They probably could have done a nicer job of linking him to the Nicks currently.

0:54:480:54:52

Maybe use a Nicks Jersey. His actual Jersey is another option.

0:54:520:54:55

OK. Athena did very well also. What did they do best?

0:54:550:54:58

We liked the stopping power of this visual right here,

0:54:580:55:02

that shows David Lee, kind of, bare-chested from the waist up.

0:55:020:55:05

They finished, I think, in a nice way to finish, with the ball,

0:55:050:55:08

the locker room, the Branding. I think they did a solid job there

0:55:080:55:11

and they did a very nice job of linking to the NBA in the end.

0:55:110:55:14

-And what did they do badly then?

-They missed the order.

0:55:140:55:17

If you had started with the strong visual starting power -

0:55:170:55:20

of David, the ball.

0:55:200:55:21

The issue is that it's, kind of, buried on the third of the four-page spread.

0:55:210:55:25

So, which team was better?

0:55:250:55:26

Both teams were very good but the winner is...

0:55:260:55:29

So, Brande, these are two tough women, how did you do?

0:55:580:56:03

I really feel strongly about what we did

0:56:030:56:06

and I can't imagine the executives not choosing it.

0:56:060:56:10

-Could she handle, could she handle you, Melissa?

-Absolutely.

0:56:100:56:13

-Could she handle you, Annie?

-Brande handles me great.

0:56:130:56:16

I think we make a great team.

0:56:160:56:18

-Clint, how did your team do?

-If we won, we did brilliantly!

0:56:200:56:24

-Tell me if you won.

-I think that...we did the best we could.

0:56:240:56:29

What do you think, Jesse, what did you think of your team?

0:56:290:56:32

I didn't think it was much the team.

0:56:320:56:34

-Why?

-Because, er, Clint didn't utilise Joan and myself 100%.

0:56:340:56:40

But if you won, he probably did a very good job, right?

0:56:400:56:43

I don't agree.

0:56:430:56:45

What's Clint's problem in your opinion, Jesse?

0:56:450:56:47

Cos people don't like Clint very much and I'm surprised cos I think he's great.

0:56:470:56:51

-I think he's a very tough guy.

-This is a tough crowd to...to operate in.

0:56:510:56:54

Especially what's left is a tough crowd, that's why they all left, I guess.

0:56:540:56:59

What's Clint's problem in your eyes, Jesse?

0:56:590:57:01

I think Clint is too caught up with being "the guy".

0:57:010:57:05

He wants to be the guy with the good idea

0:57:050:57:07

and the hardest thing about being a great leader

0:57:070:57:09

is to realise what you CAN'T do.

0:57:090:57:11

It's like me, if the task was, like, singing country music

0:57:110:57:15

or playing country guitar,

0:57:150:57:17

that's the guy I'm going to want on my team

0:57:170:57:19

because I'm going to use 100% of his ability.

0:57:190:57:22

I own a magazine and it's a beautiful magazine

0:57:220:57:25

and I, you know, tried every possible way to communicate to Clint, you know,

0:57:250:57:30

"Hey, this is how this new type of advertorial is done, let's do it."

0:57:300:57:34

But is he hard to get along with?

0:57:340:57:35

-Er...

-Or does he just not want to listen to anybody?

0:57:350:57:39

I'm confused by it. It's like it doesn't register.

0:57:390:57:42

Clint, what do you think?

0:57:420:57:44

Well, I'm surprised to hear how little I listened

0:57:440:57:48

when a lot of the best parts of the layout were their ideas.

0:57:480:57:53

Jesse's initial layout appealed to me so much,

0:57:530:57:56

I became SO enthusiastic we went with it and what I found out,

0:57:560:57:59

at the end of the evening, was that he thought 100% of this idea or that idea should've been used.

0:57:590:58:07

He told me that he gave me two ideas that were each 100% perfect

0:58:070:58:10

and that if I didn't want to use those then I'm an idiot

0:58:100:58:14

or I was "stupid", I think is what he said.

0:58:140:58:18

But I found that as project manager I had to make these decisions

0:58:180:58:21

based on my own gut reaction to the ideas

0:58:210:58:24

and as they are throwing out these ideas I just had to,

0:58:240:58:27

I had to make these decisions and it's ironic that...

0:58:270:58:30

OK, that's enough cos I don't even know what the hell you're saying.

0:58:300:58:34

Let me ask you this, Clint, you think Jesse is a team player?

0:58:340:58:38

He was not a team player this time.

0:58:380:58:40

For a moment he was but when he said it was crap at the 11th hour,

0:58:400:58:44

when we had one hour to go, and I asked Jesse, you know,

0:58:440:58:47

"I know you had problems with this, what can we do to make it better?",

0:58:470:58:51

and his solution was, "Hit the delete button and start all over."

0:58:510:58:54

-Joan, you are going to say something?

-No, I was just... No.

0:58:540:58:58

Is there truth, though, in what Clint's saying?

0:58:580:59:00

Is Jesse team player?

0:59:000:59:02

Er, last night I think it was very hard to be a team player,

0:59:020:59:05

they were really at odds with each other. It was... I felt like a kindergarten teacher.

0:59:050:59:09

Jesse, had you find Joan as a team player?

0:59:090:59:12

-She is an ass

-BLEEP!

0:59:130:59:15

THEY LAUGH

0:59:150:59:17

-I'm just kidding!

-No, I can see. That was with love, Joan.

0:59:170:59:21

-I know, I know.

-I could see it.

0:59:210:59:23

I think Joan's been amazing so far

0:59:230:59:25

and, honestly, she's strong, she's tough

0:59:250:59:27

but she's got a way about her that's really been amazing.

0:59:270:59:30

I knew right when I met her, the first day that we started this competition,

0:59:300:59:33

that I was going to be friends with her. I could just tell.

0:59:330:59:36

-And there's this, like, crazy sexual electricity between us.

-Yes.

-THEY LAUGH

0:59:360:59:41

-You'd better be careful about him, you know the way...

-HE'D better be careful!

0:59:410:59:44

So, I'm going to ask you, Joan, what did you think of Clint as a project manager?

0:59:440:59:48

I didn't agree with his ideas

0:59:480:59:51

but the minute he said, "These are the ideas,"

0:59:510:59:54

I wanted to make these the BEST of his ideas.

0:59:540:59:57

-She was very helpful.

-I don't know what else you do.

0:59:570:59:59

Are you getting along with Clint better now?

0:59:591:00:01

-It sounds like, maybe, you're back to where you started.

-I understand Clint and I love Clint,

1:00:011:00:06

I think he's a terrific man. I think he's very dogmatic,

1:00:061:00:10

I think he's come a long way from where we started, the two of us.

1:00:101:00:15

-Tough to change, Clint, isn't it?

-I like being me.

1:00:151:00:19

Joan, has he changed or are you just accepting the fact that Clint has a certain way

1:00:191:00:22

and you're going to try and work around it?

1:00:221:00:25

I think he's changed as much as he could possibly change

1:00:251:00:30

without deep therapy.

1:00:301:00:32

THEY LAUGH

1:00:321:00:33

-Oh, my.

-I don't think anybody changes, actually.

1:00:331:00:37

They come out a certain way, for the most part that's what you get.

1:00:371:00:41

Clint, do you ever take your hat off?

1:00:411:00:43

Not much, no.

1:00:431:00:45

I should wear a hat.

1:00:451:00:46

Although I like my hair. It's real but...

1:00:461:00:48

-You have great hair.

-You know?

-It's iconic.

1:00:481:00:51

It's a little bit... What about you and I wearing hats, Jim, right?

1:00:521:00:56

Nobody would recognise you.

1:00:561:00:58

Black hat makes your head look thinner, that's why I wear it.

1:00:581:01:01

That could be good in my case. So, Brande, what you think? Do you think you won?

1:01:011:01:04

I really think we won. I really do.

1:01:041:01:06

And if they came up with something better than they deserve it.

1:01:061:01:09

What was your primary theme?

1:01:091:01:11

Our theme was hard-working, high-performance confidence.

1:01:111:01:15

It's what David Lee does throughout the day

1:01:161:01:19

and what he wears underneath all of his clothes throughout the day

1:01:191:01:23

-is Right Guard.

-And what did you think of David Lee?

1:01:231:01:26

I mean, you've never seen anybody that big...

1:01:261:01:28

I was shocked cos he's so personable and so cute and...he doesn't really SEEM that big.

1:01:281:01:32

-What is he, like 6' 11" or something?

-6' 8".

-6' 9".

1:01:321:01:36

-Oh, really?

-6' 9", 240.

1:01:361:01:37

-He's a big person.

-He's a big boy.

-And a nice guy?

1:01:371:01:39

-Fabulous to work with.

-You liked...?

-He's a friend so...

1:01:391:01:41

Was he nice with your team also?

1:01:411:01:43

-He was great. Great to work with.

-Was he?

1:01:431:01:45

Now, Annie, you made a statement and Joan's eyes go up at me. You don't like...

1:01:451:01:49

Now, that one you don't like, Joan?

1:01:491:01:50

Everybody, you know? Everybody loves Annie, every, Annie knows everybody.

1:01:501:01:54

-I actually know David.

-It's great! It's... Annie, it's fabulous!

1:01:541:01:58

You must have SOME Christmas card list!

1:01:581:02:01

-David's a friend of mine...

-That's fine. Just, she knows everybody!

1:02:021:02:05

-I was saying something innocuous, but...

-Mom!

1:02:051:02:07

I'm quiet, Melissa. Mr Trump asked me a question, I answered it.

1:02:071:02:11

Annie, how did your team work as a unit?

1:02:211:02:24

-I think we worked great is the unit.

-And what happens if you lost?

1:02:241:02:28

-I still think we worked great as a unit.

-And you should be fired if you lost?

1:02:281:02:32

-Not me.

-Why do you say that?

1:02:321:02:35

Er, because I think a lot of that spread was put on, on me

1:02:351:02:39

-and the presentation was put on me and I think that I did...

-Is that true, Melissa?

1:02:391:02:42

Was it put on Annie? I mean, you have a team leader.

1:02:421:02:46

-Brande made all those decisions.

-I know, but is it true that,

1:02:461:02:49

-Annie is saying that she did most of the work.

-No, I'm saying a lot of the stuff was tasked to me.

1:02:491:02:54

-By who?

-By Brande.

1:02:541:02:56

-Is that true, Brande?

-Yeah.

1:02:561:02:58

I gave Annie the job of brand messaging

1:02:581:03:02

because she is the queen of brand messaging.

1:03:021:03:04

I gave the task of doing the presentation

1:03:041:03:06

because I feel she is the queen of doing presentations and I want to win

1:03:061:03:10

so I'm going to give her those two jobs.

1:03:101:03:12

Melissa and I are good at photo shoots and models and putting...

1:03:121:03:15

You think Annie's the smartest person on your team?

1:03:151:03:18

Cos that's sort of what your saying.

1:03:181:03:21

Well, I don't think that Annie could've done a photo shoot

1:03:211:03:24

and could of, like, put that together...

1:03:241:03:26

Brande, knowing how to delegate is very important

1:03:261:03:28

but you are almost undermining yourself with this whole conversation.

1:03:281:03:32

All of the essential components of the task you delegated away from yourself

1:03:321:03:38

and these are the things that most project managers

1:03:381:03:41

wouldn't forego the opportunity to be part of.

1:03:411:03:44

Well, I don't think that I for...

1:03:461:03:47

for-goo the, the opportunity to do that.

1:03:471:03:50

I think that Annie was the one

1:03:501:03:52

-that went and did a lot of the brand integration...

-Did Annie take over the team?

1:03:521:03:55

-Absolutely not.

-Melissa, did Annie take over the team?

1:03:551:03:58

Brande allowed Annie to be the loudest voice.

1:03:581:04:04

-And did that bother you?

-I felt that I was being boxed out in a gameplay.

1:04:041:04:09

By who?

1:04:091:04:10

By Annie and Brande. It felt very much like high school

1:04:101:04:14

and Annie is very smart like that.

1:04:141:04:16

It's what she does, she's a poker player!

1:04:161:04:18

So, you don't like any very much either?

1:04:181:04:20

-She plays us like a deck of cards!

-I would like to defend myself.

1:04:201:04:23

-Are you playing everybody like a deck of cards?

-I-I-I have not lied.

1:04:231:04:28

And the thing that I would like to say

1:04:281:04:30

is that in the 10 boardrooms that we have been here,

1:04:301:04:33

I have never once made a personal attack on anybody in this room,

1:04:331:04:37

-which is very different than the two people attacking me.

-No, the difference is

1:04:371:04:40

we are saying it to your face!

1:04:401:04:42

You're such a troublemaker, you are such a conniver,

1:04:421:04:46

you are such a two-faced person.

1:04:461:04:48

The three of us are sitting there and she'll walk up to Brande and whisper in her ear

1:04:481:04:51

and then they walk away. Like, "Hi! Am I here?"

1:04:511:04:53

Wait, Joan, you think Brande's a follower?

1:04:531:04:55

You don't think she's a leader?

1:04:551:04:57

She's not a leader.

1:04:571:04:59

-Jim, what did you observe?

-I heard this queen analogy,

1:04:591:05:04

it's disturbing me because you're the queen.

1:05:041:05:07

I mean, I'm trying to figure out, if she's the queen, what does that make you?

1:05:071:05:10

You just took away from what I thought was a great position when I was observing you,

1:05:101:05:15

which is this tremendous three queens.

1:05:151:05:18

We've got one queen and we've got a couple of pawns.

1:05:181:05:20

That's very much the feeling that I got

1:05:201:05:22

and one of the things I did say the Brande was,

1:05:221:05:24

"Look, if Annie's feeling overwhelmed,

1:05:241:05:26

"I've done a lot of presentations,

1:05:261:05:28

"I'm more than happy to stand up and do it,"

1:05:281:05:30

and, basically, I was told, "No, she's got it!"

1:05:301:05:32

And I even called you out on it yesterday

1:05:321:05:34

and said, "You guys are trying to shut me out

1:05:341:05:36

"and I know if we go to the boardroom you...",

1:05:361:05:38

and let me tell you why Annie's trying to shut me out

1:05:381:05:40

because I think Annie thinks she can beat YOU more easily than she can beat me.

1:05:401:05:43

I think I can beat you more easily than I think I can beat Brande

1:05:431:05:46

-and that's 100% the honest truth.

-OK.

1:05:461:05:48

-Why do you say that?

-I think that Brande's a extremely effective fundraiser

1:05:481:05:52

and if I have to go against somebody in the final I would prefer to be against someone

1:05:521:05:55

who I don't think can be as effective in fundraising as I can.

1:05:551:05:58

OK. Jim and Ivanka, could you just show each team the other team's ad?

1:06:001:06:06

This is KOTU.

1:06:061:06:07

-Jim, would you show them, please?

-Certainly.

1:06:131:06:16

And here's one.

1:06:191:06:20

So, Brande, what do you think?

1:06:211:06:23

-It's a lot better than I thought it was going to be.

-Do you think it's better that what you did?

-No.

1:06:231:06:28

-Annie?

-I think it's close. Given the way that they were talking,

1:06:281:06:32

I thought I was going to see something terrible! I think it's pretty good.

1:06:321:06:35

Clint, how do you feel?

1:06:351:06:36

I feel we branded the product better.

1:06:361:06:40

Joan?

1:06:401:06:42

I think ours is prettier.

1:06:421:06:44

Jesse, what do you think? You're a very visual guy. What do you think?

1:06:441:06:48

-Ours is better.

-You think yours is better?

-Yes.

1:06:481:06:52

How do you feel about the fact that you like it now

1:06:521:06:55

but you didn't like what you were doing before and you didn't like the job that Clint was doing?

1:06:551:06:59

-I still don't like ours.

-But you think is better than what they did?

1:06:591:07:03

-I think it might just be that much enough to win.

-OK.

1:07:031:07:07

I will tell you right now, the executives liked both very much.

1:07:071:07:10

So, this is, again, not a slaughter. It's always tougher for me.

1:07:101:07:14

Are you ready?

1:07:141:07:16

Well, Jesse...

1:07:181:07:20

and Joan...

1:07:201:07:22

..and Clint,

1:07:231:07:25

you'll be very happy to know that the executives liked yours better.

1:07:251:07:30

It was all Clint.

1:07:301:07:32

Well, now we have to give Clint some credit.

1:07:321:07:35

-That much!

-Winning covers...

1:07:351:07:37

Not that much, you won, Jesse, take it easy, Jesse.

1:07:371:07:39

When you win you win, you got to give somebody credit, and, Jesse,

1:07:391:07:42

-you should be more gracious. Honestly.

-I'll tell him good job.

1:07:421:07:46

-Good job.

-That's nice to see.

-A lot of great ideas from you both.

1:07:461:07:49

Congratulations, Clint.

1:07:491:07:51

Not only did you win but your ad will be featured in Sports Illustrated and SI.com

1:07:511:07:56

and your charity will be getting, as you know, 20,000.

1:07:561:07:59

-What is the charity?

-International Rett Syndrome Foundation.

1:07:591:08:03

-That's a good charity, congratulations.

-Thank you.

1:08:031:08:05

Go ahead.

1:08:051:08:07

-Brande, Danny, Melissa.

-Yes.

1:08:081:08:12

Please go outside for a few minutes, thank you.

1:08:121:08:14

Just for the record, I have not been conspiring against you.

1:08:221:08:25

I analysed it, it felt like that way, and I said, we talked about it.

1:08:251:08:28

It's really just Brande and I, you know,

1:08:281:08:30

-I didn't like her for a while, I love her now...

-Just understand, we're down to three people.

1:08:301:08:34

-I hated high school and it feels like high school.

-I understand.

1:08:341:08:37

I'll properly get fired. No, I'm serious.

1:08:371:08:41

It's not even...

1:08:411:08:42

-I'm the easiest target.

-No, I'm the project manager.

1:08:441:08:49

Clint, you deserve this. You deserve it, you deserve it.

1:08:541:08:58

We'll have to have some champagne on that.

1:08:591:09:03

And you should, truly no one worked like you did.

1:09:031:09:07

-I appreciate that, thank you.

-I'll give you that, you did work hard.

1:09:071:09:10

It feels pretty good to win, I was beaten up

1:09:101:09:13

over what our layout looked like and it was all riding on my shoulders.

1:09:131:09:16

Then, to win, I don't know if I have felt this high in this game, yet.

1:09:161:09:22

It's a sweet victory. Here's to this lady right here

1:09:221:09:25

-for keeping us from killing each other. Yeah, wouldn't happen.

-Yes.

1:09:251:09:29

So, Jim, what do you think?

1:09:331:09:35

Look, I think Brande's a fine girl, she's got to go.

1:09:351:09:37

She delegated it, why shouldn't she be the one who gets tossed?

1:09:371:09:41

-OK. Ivanka?

-I think Brande may seem like the more obvious decision

1:09:411:09:47

given that she was project manager,

1:09:471:09:49

and yet, Annie and Melissa could hang themselves.

1:09:491:09:53

'Amanda, bring them back in.'

1:09:531:09:55

Yes, sir. He's all ready for you, head back in.

1:09:551:09:58

Sit down, please.

1:10:081:10:10

So, Brande, you're the project manager,

1:10:131:10:16

why should you stay?

1:10:161:10:18

I should stay because from the very beginning I have shown my skills.

1:10:181:10:22

From the very beginning I have been called a star,

1:10:221:10:26

I have been called a hard worker,

1:10:261:10:28

I have raised the second most money out of everybody here,

1:10:281:10:32

and I have stepped up on the very...

1:10:321:10:35

-Second most to who?

-To Annie.

1:10:351:10:36

Yesterday, I actually stepped up

1:10:361:10:38

and said, "I want to be project manager, again."

1:10:381:10:42

All of us have been project manager and I just automatically said,

1:10:421:10:45

"I want to do it."

1:10:451:10:47

And I didn't hear any arguments.

1:10:471:10:49

In the end, your project lost.

1:10:491:10:53

You said that you chose the task,

1:10:531:10:57

we heard from Melissa that she did not play much of a role,

1:10:571:11:02

so I'm stuck here thinking, why shouldn't you be the fall woman?

1:11:021:11:05

I said that Melissa and I were in charge of the photo shoot and the editing.

1:11:051:11:10

Because she's dumb!

1:11:101:11:12

She's a lovely woman, but she's not bright.

1:11:121:11:15

-Let me ask you a much more interesting question, Brande.

-Yes.

1:11:151:11:20

Growing up always being very beautiful and all of that stuff,

1:11:201:11:23

do you think it is a disadvantage in terms of brain power?

1:11:231:11:26

In other words, you don't have to use your brain the same way as other women

1:11:261:11:30

that are maybe less attractive?

1:11:301:11:32

It's absolutely the opposite.

1:11:321:11:34

-Because of that, I have always had to work harder and prove myself.

-Both breasts can count to 10!

1:11:341:11:40

LAUGHTER

1:11:401:11:41

So you think your beauty has actually made you smarter?

1:11:411:11:45

Absolutely, and I think Ivanka can probably relate to that, because she's gorgeous and very smart.

1:11:451:11:51

She's probably had to fight her looks, as well.

1:11:511:11:53

OK, Brande should stay(!)

1:11:531:11:56

LAUGHTER

1:11:561:11:58

All right. Annie, what do you have to say?

1:11:581:12:01

It's a tough situation when you are down this far.

1:12:011:12:05

I doubt there's anybody in this game who wants to win more than I do.

1:12:051:12:10

-Your damn

-BLEEP

-right, you'll

-BLEEP

-kill, bury your mother for it.

1:12:101:12:13

Who would you fire?

1:12:131:12:15

Melissa, she's competition.

1:12:151:12:16

Given this particular task, I think there are arguments both ways,

1:12:161:12:21

given the overall performance in the game,

1:12:211:12:24

Brande has probably been a stronger player overall.

1:12:241:12:27

There were definitely mistakes made in terms of how things were managed this task, also...

1:12:271:12:32

Why shouldn't I fight you? You took control of the project.

1:12:321:12:36

I did not take control, sir.

1:12:361:12:38

I literally said, "What do you want me to do?"

1:12:381:12:40

I was told what to do and at every point I would show her.

1:12:401:12:44

-Is that true, Brande?

-Absolutely.

1:12:441:12:47

OK, so you are really saying she should not be fired.

1:12:471:12:50

I can't think of any reason why she should be,

1:12:501:12:53

unless they just hated the brand, which obviously they didn't.

1:12:531:12:57

So, who would you fire?

1:12:571:12:58

I think they're both wonderful people, both hard workers,

1:13:001:13:04

but Melissa has gotten too personal in the game.

1:13:041:13:09

Because of that, it becomes, like, "you said this and hurt my feelings."

1:13:091:13:12

Then you've to deal with all that, and it's like, let's just get down to the task.

1:13:121:13:16

Brande, how do you think these two would be as a team if you got fired?

1:13:161:13:19

Not as good a team as if it was Annie and I.

1:13:231:13:26

I can understand that.

1:13:281:13:30

Jim, any comments?

1:13:301:13:31

Well, I think that this was the time to step up.

1:13:311:13:34

I'm a big believer that when you are at this end in the competition,

1:13:341:13:38

this is the best competition in the world. You're at the top.

1:13:381:13:41

This is when you had to say, drop the Mother Teresa stuff,

1:13:411:13:44

just tell us why we should vote against the other people

1:13:441:13:48

I would have liked to have heard, "This woman is a definite negative, and you'll lose with her."

1:13:481:13:54

"She didn't deliver, her ideas were bad, even though our idea didn't win, hers was terrible." Substance.

1:13:541:13:59

He just asked me why I should win, I told him. Then he asked me who should be fired, and I told him.

1:13:591:14:04

-I'll speak up.

-You took the I-95 down to I-80 to the TransCanada Highway.

1:14:041:14:08

I answered the question!

1:14:081:14:10

I think Jim's saying that you lacked passion, in your defence.

1:14:101:14:13

And being a project manager,

1:14:131:14:15

more is expected of you here in the boardroom.

1:14:151:14:18

You have to defend yourself.

1:14:181:14:20

I feel that I defended myself perfectly.

1:14:201:14:22

I said exactly why I should be here.

1:14:221:14:24

-But you didn't say why Melissa should be fired.

-Yes, I did.

1:14:241:14:28

-I exactly said.

-It was a backhanded way to try to get rid of her.

1:14:281:14:31

-Well, I think that Melissa should be fired.

-I think...

1:14:311:14:35

I believe I am a better player,

1:14:351:14:37

I will go to the end and will bring more money into this game than anybody else here.

1:14:371:14:42

OK? How about that?

1:14:421:14:43

-Melissa.

-What part of this would your like me to address?

-I don't care, whatever you want to address.

1:14:451:14:49

I have worked my ass off, I have been in the middle of the pack, fundraising.

1:14:491:14:55

I will say that, but I have outworked everybody.

1:14:551:14:58

I am always the one to step up and do whatever, whenever.

1:14:581:15:02

-And, no, Brande...

-Let's talk about through the whole show, OK?

1:15:021:15:05

When there were times I was running around working my butt off...

1:15:051:15:09

I didn't say you didn't work hard, but, Brande, I worked just as hard!

1:15:091:15:12

-You said you worked harder than everybody in the game.

-OK, we've all worked hard.

1:15:121:15:17

-Melissa, let me ask you...

-Can I finish?

1:15:171:15:19

There's a very big point to this, I put out ideas,

1:15:191:15:22

I did everything, we didn't go with my ideas, fine.

1:15:221:15:25

I do not hold responsibility for any of the creative.

1:15:251:15:28

And let's discuss the fact that I am walking around with two ripped tendons and I have not said a word

1:15:281:15:33

and not missed a day.

1:15:331:15:35

That's not my problem.

1:15:351:15:36

It's amazing to me that we're sitting here and Annie is

1:15:361:15:40

so comfortably getting to lay back

1:15:401:15:43

and not effectively being put in the hot seat despite the fact

1:15:431:15:47

that not only did you do the presentation but you were really responsible for the concept.

1:15:471:15:51

You guys lost.

1:15:511:15:53

It's amazing that you are fighting with Melissa, and Annie is sitting there not saying anything.

1:15:531:15:58

-What do you think?

-Annie would take full credit for it if we won.

1:15:581:16:03

That's why she's good at this.

1:16:031:16:04

A lot of that is the execution of the photographic and the stuff

1:16:041:16:09

which was not in my wheelhouse. I came up with the concept.

1:16:091:16:11

-I did the branding.

-And I followed my instructions, as given to me.

1:16:111:16:15

The truth is that Melissa was unable to raise a lot of money so far,

1:16:151:16:18

and frankly you two raised a lot of money.

1:16:181:16:21

Jim, I'd like to ask your opinion. Who would you fire if you were me?

1:16:211:16:25

It's been a disturbing part of the boardroom.

1:16:251:16:29

Because, I think, when you stepped up, I felt great about you.

1:16:291:16:32

You got the free pass which is amazing, just amazing.

1:16:321:16:35

But maybe you deserved it because you raised a lot of money. Melissa.

1:16:351:16:40

You'd fire Melissa?

1:16:401:16:42

Her mother doesn't know, does she?

1:16:421:16:44

I don't really... Do not worry about my mother's participation.

1:16:441:16:47

Then, yeah, I'd fire her.

1:16:471:16:49

-Can I ask a question as to why?

-Sure.

1:16:521:16:54

When I followed and did everything asked and expected of me.

1:16:541:16:58

I gave up my own ideas, and still worked 100 percent.

1:16:581:17:02

I'll tell you why, and I think why Jim is saying this.

1:17:021:17:06

As we go down into the final weeks,

1:17:061:17:08

it is raising a lot of money that will count.

1:17:081:17:10

And I feel confident that I have re-rallied my troops.

1:17:101:17:13

Which troops? The ones who didn't put up money in the first place?

1:17:131:17:17

I got £50,000, which is the fourth highest in the show.

1:17:171:17:21

I've got one and two here. What's four?

1:17:211:17:24

It's not even in the play-offs.

1:17:241:17:26

I expected this and accept this, I am not happy, I came to win.

1:17:261:17:31

I feel that I have been maligned by two people

1:17:311:17:36

who have set up a cabal to set me up for tonight.

1:17:361:17:39

I don't think so, I think you've done a lot of good. You've been an amazing player.

1:17:391:17:43

-Not amazing enough.

-Well, you've done really an amazing job.

1:17:431:17:48

But, Melissa, you're fired.

1:17:481:17:49

-Thank you very much.

-Thank you.

1:17:491:17:52

Go ahead, please.

1:17:521:17:53

Nu-uh, bye-bye.

1:17:591:18:02

-That was brutal.

-That was just awful.

1:18:021:18:04

It's going to be a tough team, these two.

1:18:041:18:07

Brande, once she realised everything was on the line, boom!

1:18:071:18:10

-She really fought back.

-They're the two strongest.

-You bet, wow!

1:18:101:18:13

-Anything can happen in the boardroom.

-Joan is not going to be happy.

1:18:131:18:17

You have now got a Nazi and a follower,

1:18:171:18:21

and I wish the two of you a lot of luck.

1:18:211:18:24

I'm not coming in tomorrow.

1:18:241:18:26

Joan doesn't want to be here without Melissa.

1:18:261:18:29

Melissa is her support system.

1:18:291:18:31

Those two have been, kind of, teamed up,

1:18:311:18:33

even though they've been on separate teams.

1:18:331:18:36

They're mother and daughter, you can't break that bond.

1:18:361:18:39

43 year career. I don't work with scum.

1:18:391:18:41

-They both

-BLEEP

-like two little

-BLEEP

-pit vipers.

-No kidding.

1:18:411:18:47

-BLEEP

-whore pit vipers!

1:18:471:18:49

Did you see that?

1:18:591:19:00

-Bye guys!

-We went to say goodbye.

-BLEEP

-goodbye to you both. Goodbye.

1:19:031:19:06

-I want my

-BLEEP

-and I want it now.

1:19:091:19:11

I am not getting in without it. And I am not coming back for an interview.

1:19:121:19:17

-You are a piece of

-BLEEP

-and you are a stupid blonde. That simple.

1:19:201:19:24

You have been so manipulated. You have been so manipulated.

1:19:241:19:28

She is going to knock you off. Do you think you are going to win?

1:19:281:19:31

You're not going to win. I don't want to hear it.

1:19:311:19:34

Joan, I'm still here and Melissa's not,

1:19:341:19:36

so how am I the one who has been manipulated? How about that?

1:19:361:19:39

-Figure it out.

-Yeah, I'm still here.

-Good.

-How about that?

1:19:391:19:42

Does this mean that much to you?

1:19:421:19:44

Yes, it does, I want to give 250,000 to my charity!

1:19:441:19:47

-It's not all about money.

-Yes, it is!

-Suddenly it's about money.

1:19:471:19:50

This woman has things twisted. That's why we're here.

1:19:501:19:53

We're here to raise money for our charity. OK?

1:19:531:19:56

I don't want to hear this charity nonsense.

1:19:561:19:59

Charity is a very wonderful thing.

1:19:591:20:01

This is a side of Joan I haven't seen and I definitely didn't think

1:20:011:20:05

I was going to see it coming towards me.

1:20:051:20:07

And your people, you give money with blood on it.

1:20:071:20:11

I've met your people, in Vegas, for 40 years.

1:20:111:20:14

None of them have last names. None of them. They have cash full of drugs.

1:20:141:20:20

You're a poker player? A poker player?!

1:20:201:20:23

That's beyond white trash.

1:20:231:20:24

Poker players are the most awesome people in the world.

1:20:241:20:28

Poker players are trash, darling. Trash.

1:20:281:20:31

-I want my

-BLEEP

-now. I want my purse, I want everything.

1:20:331:20:38

And, David, you're not getting an interview.

1:20:381:20:41

-BLEEP BLEEP

-lying

-BLEEP.

1:20:431:20:48

Uh-oh, guys, guys.

1:20:481:20:50

Melissa is in the green wing.

1:20:501:20:52

-'Get the

-BLEEP

-elevator! I'm

-BLEEP

-done!'

1:20:521:20:56

I'm not coming back. Yeah, I have been really ineffective(!)

1:20:561:21:00

-BLEEP

-everyone. I'm not coming back up, mum.

1:21:011:21:04

BLEEP.

1:21:071:21:08

-Lying

-BLEEP

-whores.

1:21:111:21:15

Subtitles by Red Bee Media Ltd

1:21:591:22:02

The American version of the business-based reality series. The remaining celebrities will be challenged to create a four-page ad for a new deodorant which will feature basketball player David Lee.


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