Deodorant Advert Task The Celebrity Apprentice USA


Deodorant Advert Task

American version of the business competition. The teams are challenged to create a commercial for a new deodorant. They are helped by two basketball stars.


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Transcript


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Previously on the Celebrity Apprentice...

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Mr Trump separated project managers Selita Ebanks and Rod Blagojevich

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from their teams.

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Tomorrow morning you're going out to Teterboro Airport.

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-You don't need a passport.

-Celebrity Apprentice hasn't done this before.

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En route to Orlando, Rod and Selita

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were tasked with creating a three-dimensional display

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for Universal Orlando's the Wizarding World Of Harry Potter.

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You'll gather information about this new attraction.

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You'll report your findings back to your team in New York City.

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Back in New York, cracks began to form on Tenacity.

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You'll be over here doing this, but that wasn't your task.

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-I wouldn't butt in.

-But you did.

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'Holly's very bossy, sometimes she could be, like, a know-it-all,'

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-but you shouldn't.

-And Sharon Osbourne took a turn for the worse.

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I didn't feel well, I was still seriously sick.

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But the men had a glitch of their own.

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If Rod has to send an e-mail today,

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I sure as hell hope that there's a homing pigeon somewhere

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to attach a note to.

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After landing in Orlando, Selita rallied her troops.

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I just need us all to work together as a team.

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While Rod divided his team by giving Bret Michaels creative control.

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Bret, you're in charge.

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-I say we open this thing up and have no sides.

-I'm a little lost.

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This whole interior, everything, becomes the interior of a castle.

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We have come all the way back to square one.

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At the presentation, Selita went for an authentic approach.

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-Wizards and muggles alike.

-Muggles and wizards, muggles and wizards.

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While Rod's execution was a little foggy.

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Little more smoke. Little more.

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We're not going to be able to breathe.

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-And when the winner was announced.

-Congratulations, the women win.

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The women handed the men their third loss in a row.

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Men, what's going on with you?

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When faced with being fired, Curtis Stone turned on Bret.

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Curtis, should Bret be brought back instead of you?

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Bret would sign off on the creative design and tell us what it was.

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Then ten minutes later he would describe something completely different.

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But Rod campaigned in Bret's defence.

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I don't believe we lost because of Bret.

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-And when Mr Trump gave Rod a second chance...

-OK, Governor.

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-Will you be bringing Bret back to the boardroom?

-I will not.

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..the former governor of Illinois conceded.

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I'm not going to throw him out of the bus.

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Governor, I have great respect for you. But, Rod, you're fired.

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When they have a dance party I'm going to kick your butts.

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-When I start pulling it out...

-Oh!

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Congratulations, girls, that was awesome.

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The truth is, the truth is, we've won three in a row being cohesive...

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and respectful.

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'We're three in a row for the last three tasks,

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'but I don't underestimate Rocksolid.'

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Sometimes when you get rid of a player the dynamic changes.

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They could be stronger on so many levels.

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Hold on, guys, hold on. Here we go.

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Oh!

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-CYNDI:

-All right. Rod's gone.

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So, Michael, this is what it feels like to come in here early?

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I'm hammered now. I finally get to come in.

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-Would you like some champagne?

-We'll win the next one, buddy.

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We've got to, we've got to, man.

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We'll knock the next one out of the park.

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'We are down to four guys.

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'I think that we can work together as a team,

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'it's just a matter of being more organised.'

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But that is a personality thing,

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some people don't have the ability to do that.

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I don't think Bret has the ability to do that.

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# Money, money, money, money

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# Money

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# Money, money, money, money

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-# Money

-# Some people

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# Got to have it

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# Yeah-eh

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# Some people

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# Really need it

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# Hey, listen to me, y'all

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# Do things, do things, do things

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# Bad things with it

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# Dollar bills, y'all

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# Come on

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# For that mean

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# Oh, mean

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# Mean green

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# Almighty dollar

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# For the love of that

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# Money

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# Give me a nickel, brother

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# Can you spare a dime?

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# Money can drive some people

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# Out of their minds

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# Money, money, money

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-# No good, no good

-Money!

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# Money, money, money, money

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# Money! #

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'I came today to visit my dear friend Tiffany,

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-'the director of Shine On Sierra Leone.'

-Hi, Selita.

-Hey!

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'I chose Shine On Sierra Leone as my charity

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'because in Sierra Leone,'

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one in four children die before the age of five,

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one in eight women die during childbirth.

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-So, tell me, how is the new school?

-It's wonderful.

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If you remember, when we first started,

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there were 416 students in three rooms in a roofless building.

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We now have a total of eight classrooms

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and so it is down to 60 students per room.

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We need six more classrooms

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and that would take it down to 30 students per room.

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-You know I'm on the Celebrity Apprentice.

-Yes.

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Well, the other day I was project manager, and I won. This is for you.

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SHE GASPS

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SHE SQUEALS Selita!

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-(Oh, my God!)

-Isn't that great? It's amazing.

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-We could do a lot with that.

-We can do so much with this.

-Yes.

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The average wage in Sierra Leone

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is about six dollars a week.

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So you can see how far 20,000 is going to go.

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-You won!

-I could do a dance.

-I'm so excited.

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-Good morning.

-Morning.

-What do you think about losing the governor?

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It was tough, Michael, huh? Wasn't easy?

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-Yes, I thought it was pretty easy.

-You are a nasty guy, Michael.

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That's why we get along, sir.

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Now, Sharon's not here, as we all know,

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she has been sick as a dog, she has been having a hard time. Cyndi.

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Mr Trump, my True Colours Fund

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worked on the Matthew Shepard And James Byrd Jr Amendment

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that's going into law today,

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and I have to go to Washington today,

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-I'm going to meet the president.

-That's fine.

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-Say hello to the president. OK?

-Yeah, you know him.

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-You know everybody, Donald.

-I do, and I like him.

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Today you'll be working with a really great company -

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Right Guard. You'll be working with Dan and Eric from Right Guard.

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Eric, tell the teams, what are they doing?

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Your task is to introduce our best line of products ever.

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New Right Guard Total Defence 5.

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You will create a 30 second television commercial

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and a 10 second internet commercial,

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highlighting the benefits of our new product Right Guard Total Defence 5.

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We want you to focus on the young male sports enthusiast.

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You will be judged on three criteria -

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your creativity, your brand integration

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and your overall presentation.

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On my right, George Ross, Ivanka, they'll be my eyes and ears.

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So I want you to pick a project manager. Go ahead.

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-Oh, Holly.

-Yup. 'It kind of caught me off-guard to find out

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'that we weren't going to have Sharon and Cyndi.'

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But now the playing field is even and we'll see what happens.

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-How we doing, fellas, who is it?

-I am, Mr Trump.

-Curtis.

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'Course I'm competitive. I'd like to put the girls in their place

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'and show them that we are here to compete.

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'But I'm here for Feeding America,'

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that's my purpose of being here. So here's my first real chance

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to throw some love Feeding America's way.

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So it's Curtis and Holly.

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Now, Right Guard is the official deodorant of the NBA.

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And you're going to be working with two of the all-time greats

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in the NBA, Clyde Drexler and Scottie Pippen.

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And you know, as I think of the great Scottie,

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and the great Clyde, we're in this basketball court, and I have an idea.

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We're going to have teams shoot baskets.

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The first team that gets a basket is going to win, from me,

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10,000 for that project manager's charity.

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All right, give me a basket ball. OK.

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CHEERING

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-I hope you got it on camera.

-'I could not believe it.'

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I was just like get the...beep out of here.

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OK, Selita. You're first.

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'I don't want to go first.'

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So then I start sweating, I'm like, "Oh, man, I got to make this."

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-All right.

-'Can't believe I missed that.'

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And I know my dad is going to shake his head. Tsk, tsk, tsk, tsk.

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Goldberg, come on up here.

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-Go on!

-You know, strong guys like this don't have touch. Let's go.

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10,000, Goldberg.

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Summer, that was a lousy shot.

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I don't think he's going to do it.

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I don't think so.

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He's got it. Yup. OK, come on, Holly. Come on, Holly.

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Rodney will never forgive you if you miss.

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Come on, Michael.

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The guys, they didn't even bounce off the freaking rim,

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nothing, all air.

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And here comes little Miss Maria in six inch stilettos.

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CHEERING

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'I'm so pissed at myself for missing that 10,000 hoop,'

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-but

-BLEEP

-the girls. I'm so sick of them.

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They've beaten us again, and again, and again.

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And then they beat us at throwing hoops(!) I mean, please. Ah!

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Great shot. Holly, come on over. Your charity, what is it, Holly?

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HollyRod Foundation,

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we raise money for families dealing with autism.

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-Well, you got yourself 10,000.

-Thank you, Maria.

0:10:500:10:54

Let's talk about a couple of things,

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one is the whole concept of skewing this towards young men.

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And the first thing I thought of was my son who is like 12, 13,

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and all of a sudden he comes home and he noticed that funk.

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-Maybe it's the girls...

-Cheerleaders.

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-Walk up and go...

-"Oh, dear."

-So we have to show that he is funky.

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'It's funny, sometimes you get like thinker's block,

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'you cannot conceptualise.'

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But this concept of the first moments of funk came to me like that.

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Can you run through the concept, just so I know,

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-it starts in the kitchen.

-Yes, mom gives him a hug and notices a funk.

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Somewhere in that scene appears our NBA player and he is like,

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"I'm your dude, I'm your fairy, funky fairy godfather."

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We should write that down.

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His funky godfather.

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-I love it.

-That's hilarious.

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Holly was onto something really great

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and I think the four of us were doing a really good job,

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there's just a good vibe in there.

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-Holly.

-Yeah?

-I think we got a great concept.

-I love it, I love it.

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Here they are, how are you doing? Curtis Stone, pleasure to meet you.

0:12:100:12:15

'Today is a really tough challenge.

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'Two commercial spots in not even half a day.'

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So, soon as the executives arrived we picked their brains

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about the demographic and what they're looking for.

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We're looking for target consumers

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-between the age of 12 and 18 years old.

-Yes.

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Do you want the 10 second internet spot

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to be related to the 30 second TV spot?

0:12:330:12:35

Obviously there's a different approach in 10 seconds.

0:12:350:12:39

So you have to think about how people consume film

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in the different mediums.

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Whether you use humour, serious, organic.

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Whatever technique you decide to use, the takeaway to the consumer -

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high performance.

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-OK.

-And then it is a Right Guard branded commercial.

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The consumer for this category starts using it

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around the age of 12.

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How important is it to target the moms in charge

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who do all of the buying and all the purchasing?

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Even though a lot of times moms or significant others

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make the purchase,

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the influence on what to purchase is the actual boy or man.

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So we ultimately want to make sure

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that he's the one wanting the product.

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The most important thing

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is how do you appeal to that target demographic?

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As a mom, Holly wanted to use the young boy

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starting to get his first little smell of funk.

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And I thought it was a great idea.

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But I hope we're on the right track and hitting the right demographic.

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So I think that we are on the right track,

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I think it's relatable to the moms who are going to buy this.

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We're feeling good about our concept.

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All right. We just have to really keep focus today,

0:14:020:14:04

I reckon this is the toughest one yet.

0:14:040:14:06

'I've been looking forward

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'to being project manager for a while and I got to do it.

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'Now, Sharon is sick and Cyndi is not around,

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'so that makes four against four.'

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So the first time in a little while

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we're now on even playing fields with the girls,

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so I think we can win this.

0:14:190:14:20

-Bret, do you have any ideas right now?

-I have some great ideas.

-Yeah?

0:14:200:14:24

Yes. I would go humour, I'll make it fast. All right?

0:14:240:14:26

I need you beside me, you have to do a little acting with me.

0:14:260:14:29

So I asked Bret for a couple of creative ideas.

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Then he wants to act it out. This is just Bret world again.

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We're back in Bret Michaels' world.

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We're watching TV, doorbell rings. Be the doorbell.

0:14:380:14:41

-Ding-dong.

-Hey, I'm your guy for the day.

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They won him in a contest.

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First thing you see, he gets hit in the stomach with a basketball.

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-He's down.

-'Bret's brain works in an abstract kind of a way.

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'He'll keep babbling on, and on and on.'

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And you're like, "Bret, shut up or get to the point."

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Lay on the ground a second. I'll act this out.

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You're down. Watch.

0:15:020:15:04

-HE SNIFFS

-Nothing.

0:15:040:15:06

Boom! OK, give us 100 push-ups.

0:15:060:15:09

-His briefcase spills over and he's got all the brands in it.

-I like it.

0:15:090:15:14

I think there's elements of it that really work.

0:15:140:15:17

'You know, the way he tries to articulate his ideas takes a while,'

0:15:170:15:21

but then what happens is he spits out something brilliant at the end of it.

0:15:210:15:25

So you learn to be patient with him and sort of just try and extract

0:15:250:15:28

what you need in the fastest time possible.

0:15:280:15:30

-All right, so that's it in a little nutshell.

-I like that.

0:15:300:15:33

I think it's really good.

0:15:330:15:34

I think it'd be hilarious if I had on a pair of frickin' mom jeans.

0:15:350:15:38

I just want to have a funny visual. And basically, the NBA player...

0:15:380:15:42

-Hello!

-Hi. Hi, everyone.

-CHEERING

0:15:420:15:46

Trust me, you got the better team, I'm just saying.

0:15:460:15:51

'Each team had the opportunity to work with an NBA great.

0:15:510:15:54

'And we were very excited when Scottie Pippen'

0:15:540:15:56

came to announce he was now part of team Tenacity.

0:15:560:15:59

We welcomed him with open arms.

0:15:590:16:01

We're doing a concept called the first moments of funk.

0:16:010:16:05

OK, we like that reaction.

0:16:070:16:09

So, when you realised you were funky. You would be his funky godfather.

0:16:090:16:15

'So we have our concept, we have our creative'

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and our fabulous NBA player and it's time to get busy.

0:16:190:16:22

I'll go straight over and meet you guys when we're done with crafts.

0:16:240:16:28

Call us if you need anything. Bye, you guys.

0:16:280:16:30

Here he is.

0:16:330:16:34

Hey!

0:16:340:16:35

-How you doing? Curtis Stone.

-Pleasure to meet you.

0:16:350:16:38

Pleasure to meet you.

0:16:380:16:39

We come up with this idea and we're all feeling pretty good about it.

0:16:390:16:42

You know? And all of sudden Clyde The Glide comes walking in

0:16:420:16:45

and I instantly get a great vibe from him.

0:16:450:16:48

Oh, this is a heck of a crew here. How can you not win with these two?

0:16:480:16:53

-You're going to help us win.

-Absolutely. I'm here to help.

0:16:530:16:58

I've known Clyde for a few years,

0:16:580:16:59

we were on some Olympic teams together, he's a great guy.

0:16:590:17:02

I was really pleased when we got him

0:17:020:17:04

because I felt like this particular ad that we put together

0:17:040:17:07

was better suited to Clyde than Scottie.

0:17:070:17:09

Michael...

0:17:090:17:10

-Huh?

-Which team did Clyde play on?

-Oh.

0:17:130:17:18

-I don't want to be the most ignorant person in the world.

-Houston.

0:17:180:17:22

You've got to forgive me I'm a foreigner.

0:17:220:17:24

Look, I'm a stupid Aussie, OK?

0:17:250:17:27

When Clyde Drexler was a huge hero I wasn't in this country.

0:17:270:17:30

So I don't even know who he is.

0:17:300:17:32

It's so embarrassing for me because I know he's a huge star.

0:17:320:17:36

-You're forgiven.

-I'm the minority here.

-It's all right, it's all right.

0:17:360:17:40

Hey, Chris. It's Holly Robinson Peete,

0:17:490:17:52

-how are you doing?

-'I'm doing well.'

0:17:520:17:53

Listen, I'm going to quickly explain to you what we're doing.

0:17:530:17:56

'We called Chris Paul, he's an NBA superstar

0:17:560:17:59

'and the spokesperson for Right Guard.'

0:17:590:18:02

And so we thought, "Who better to tell us

0:18:020:18:04

"if we are on the right track or not?"

0:18:040:18:07

And Scottie is playing the funky godfather, basically...

0:18:070:18:11

CHRIS LAUGHS

0:18:110:18:13

-'Yeah, that sounds real good.'

-We appreciate it, we love you, Chris.

0:18:130:18:17

-Take care.

-'OK, thank you.'

0:18:170:18:18

Chris Paul loved our concept

0:18:180:18:20

and thought we were totally on the right track.

0:18:200:18:24

Yeah, this is a whole different energy when they are not here.

0:18:240:18:27

-It's very...

-Cyndi was...

0:18:270:18:28

She's here, she said, "Listen, buddy. Listen, youse.

0:18:280:18:30

"Listen, kid. What's the task again?"

0:18:300:18:33

So we'll be like, "Cyndi..."

0:18:350:18:38

-PHONE RINGS

-BLEEP

-Here she is. Listen to this.

0:18:380:18:43

-Cynd?

-'Holly?'

-Hey.

0:18:430:18:44

I'm here. I'm here about to go and be with the president.

0:18:440:18:49

I'm so excited.

0:18:490:18:50

-Say hello to Scottie Pippen, he can hear you.

-Hello, Cyndi.

-'OK.

0:18:500:18:54

'Hey, how are you? Thanks for joining our team!'

0:18:540:18:57

Thank you, I'm enjoying it.

0:18:570:18:58

'It's really exciting.'

0:18:580:19:00

'I appreciate that Cyndi was trying to help from the White House.

0:19:000:19:04

'I really did want to give Cyndi something to do.'

0:19:040:19:06

I decided to charge her

0:19:060:19:08

with writing a testimonial about her son Declan

0:19:080:19:10

and when she discovered his first moments of funk.

0:19:100:19:14

OK. I'll call you right after I get out, OK?

0:19:140:19:18

All right, baby, have a good one. Tell the president, hi. OK, bye.

0:19:180:19:22

-OK, this might wear me out. You have to help me.

-Do what?

0:19:220:19:26

You got to manage Cyndi for me.

0:19:260:19:28

-Yeah.

-Yeah, that's great, I'm packing up everything.

0:19:400:19:43

I'm making a two second phone call to my daughter.

0:19:430:19:46

'I'm in the war room and I'm really pumped up and I get this text'

0:19:460:19:49

and it was to call my daughter Raine.

0:19:490:19:52

'And when I made the call my heart just sank.'

0:19:520:19:55

Hey, guys.

0:19:560:19:58

Curtis, Clyde, everybody,

0:19:580:20:00

I just want to tell you guys I'm in a serious situation.

0:20:000:20:03

Last night my daughter had blood sugar spill into her urine

0:20:050:20:09

and they're testing her for diabetes.

0:20:090:20:12

I got to be honest, I'm freaking out. So my brain is a little...

0:20:160:20:19

Very serious, I've had it my whole life.

0:20:200:20:22

This is what I'd love to do, let's stay focused with this

0:20:220:20:26

and occasionally I'm going to step out to make phone calls.

0:20:260:20:29

I'll deal with my situation.

0:20:290:20:30

You let us know if there's anything we can do. Do what you have to,

0:20:300:20:33

that's much more important than anything we are doing.

0:20:330:20:36

My daughter, all my life I've shown her I take the insulin injections.

0:20:370:20:40

And she's asking me today,

0:20:400:20:42

she said, "Dad, do I have to take shots...

0:20:420:20:44

HE SOBS

0:20:440:20:47

"..like you do?"

0:20:500:20:52

You know, she just asked me if she had to take shots like I do.

0:20:520:20:55

HE SOBS

0:20:550:20:57

I don't want to do no more of the interview.

0:20:570:20:59

-In here?

-Yup.

-Come on, Mr Scottie.

0:21:140:21:16

-OK, this is where we are shooting our commercial.

-This is where we start?

0:21:170:21:21

This is it. All of our tasks have been a blank slate.

0:21:210:21:25

Now when I look at it, I don't get...

0:21:250:21:27

I won't go, "Oh, my God, there's nothing in here!"

0:21:270:21:29

'Maria and Summer went to get our props, Selita, Scottie and I'

0:21:290:21:33

went to our studio space to check it out and get started.

0:21:330:21:36

Where's our DP, is he here yet?

0:21:380:21:39

'We had all kinds of people there that needed direction.

0:21:390:21:43

'We had hair, make-up crew, grips, gaffers, and our actors.'

0:21:430:21:48

So, I think for the purposes of this commercial, you would be more

0:21:480:21:53

appropriate for our guy who is actually the funky boy - no offence.

0:21:530:21:56

-None taken!

-OK.

0:21:560:21:58

We had such a limited amount of time, because Scottie had to catch a plane.

0:21:590:22:03

-So, I say we go with the green screen.

-OK.

-And time matters.

-Yeah.

0:22:030:22:07

-How much time do you have?

-Well, he leaves, we are going to shoot...

0:22:070:22:11

He's got to get on a plane, so we've got to get him out of here.

0:22:110:22:14

-Less than four hours.

-OK, less than four hours.

0:22:140:22:16

-But you'll work your creative magic on us.

-No pressure, Joe!

0:22:160:22:19

Let's look around and see what we got.

0:22:290:22:31

Guys, spread out, find anything that remotely looks like an apartment.

0:22:310:22:36

If not, we should talk, really quickly.

0:22:360:22:37

I don't think we've got anything.

0:22:370:22:39

'My brain is already scattered from my daughter with the diabetes,

0:22:390:22:43

'it was one of those days, right? And I'm looking at this room,'

0:22:430:22:47

and I was positive that the studio

0:22:470:22:49

would already have an apartment-esque area,

0:22:490:22:51

but we get in there and it is a big, cold and empty studio.

0:22:510:22:56

'I had no clue this was all they had here.'

0:22:570:23:00

Curtis, I'm going to say something, don't hate me,

0:23:000:23:02

it's just words. To build this stuff, it changes everything.

0:23:020:23:07

We haven't got time to start rethinking it.

0:23:070:23:09

We've just got to act on it.

0:23:090:23:11

I reckon the best thing for you guys to do is to head towards

0:23:110:23:13

the prop shop, OK? And then we'll keep in touch.

0:23:130:23:16

I suddenly got concerned about the time,

0:23:160:23:18

I was like, wow, we need to get our arses into gear!

0:23:180:23:21

So I quickly sent Goldberg and Michael

0:23:210:23:23

straight to the prop house and told them,

0:23:230:23:25

write a list on the way, I'll call you with other stuff that we need.

0:23:250:23:29

-I'm Chris, I'm the DP.

-Hey, Chris.

0:23:290:23:30

Curtis Stone, how are you? What are your thoughts?

0:23:300:23:33

You know, because of the time constraints,

0:23:330:23:36

we're going to be pumping and pushing. It's going to be a reach.

0:23:360:23:39

-But you're saying we can achieve it?

-For real?

-We'll do what we can.

0:23:390:23:44

You're giving us false hope that we're going to achieve this for you.

0:23:470:23:51

-At the end of this, you're like, what the

-BLEEP

-did you just

-BLEEP

-get me to do?

0:23:510:23:54

I don't even know what this is.

0:23:540:23:56

-It's... I'm just...

-OK, so tell me, what is the other idea?

0:23:560:23:59

We start back here, boom! I'm tracking in on you, right here.

0:23:590:24:04

We start pushing in on you, 30 seconds, boom!

0:24:040:24:06

And at the very end, he says,

0:24:060:24:07

"When I take it to the hoop, I never sweat it."

0:24:070:24:09

You know, you're put in a really awkward position -

0:24:090:24:13

do I start again, or do we carry on with something and not get to

0:24:130:24:17

the end, and then have someone turn round and say, "Told you so"?

0:24:170:24:20

OK, we'll change it.

0:24:240:24:26

I'm doing this for you, and Curtis,

0:24:270:24:29

-throw me under a

-BLEEP

-bus and back over me tomorrow.

0:24:290:24:32

Let's do it, let's do it.

0:24:320:24:33

'We had a limited amount of time to get these shots done,

0:24:330:24:35

'and the time clock is running out.'

0:24:350:24:37

So I'm glad that Curtis trusts me and he went with my new

0:24:370:24:40

idea, because I don't think we had time to shoot the other one. This is the way to go.

0:24:400:24:44

Please back over me tomorrow if this fails.

0:24:440:24:46

-I'm begging you to.

-Let's do it.

0:24:460:24:48

LOUD ROCK MUSIC PLAYS

0:24:570:25:00

No, that's not right.

0:25:000:25:02

SLOW, MELLOW MUSIC No, too sad.

0:25:020:25:05

We had such a limited amount of time and we had so much to do.

0:25:050:25:10

But this is my first big job as project manager.

0:25:100:25:13

And I wanted it to be great.

0:25:130:25:16

-ATMOSPHERIC COUNTRY MUSIC

-That's cool.

0:25:160:25:18

That sounds like something that you would...when you're funky... Yeah.

0:25:180:25:22

What about this, Selita?

0:25:220:25:24

# Funky Godfather... #

0:25:240:25:27

That's hilarious!

0:25:280:25:30

# Funky Godfather

0:25:300:25:32

# Funky Godfather... #

0:25:330:25:36

I'm loving our cute jingle.

0:25:360:25:39

# Funky Godfather... #

0:25:390:25:41

It's really powerful and catchy.

0:25:410:25:44

Kind of has this, like, 1970s Blaxploitation kind of vibe.

0:25:440:25:48

"Every kid has his first moment of funk.

0:25:480:25:51

"When yours comes, I'm here for you. Right? Because I'm your..."

0:25:510:25:56

# Funky Godfather... #

0:25:560:25:58

Yes! You're a genius!

0:25:580:26:02

I hope my words go with it.

0:26:020:26:04

I kept thinking, oh, please don't let the guys do this.

0:26:040:26:07

Because when we decided to come up with the jingle,

0:26:070:26:09

I think we felt like we had the advantage.

0:26:090:26:11

MOBILE PHONE RINGS

0:26:110:26:13

-Hey, chica!

-Hey, mama, where you at?

0:26:130:26:16

I'm still trying to leave right now, there was a lot of stuff to pack up.

0:26:160:26:19

-Oh, wow.

-Tell them that Scottie wants to get on a plane at 6.30.

0:26:190:26:23

-Scottie has to get on a plane at 6.30.

-Yes, I know.

0:26:230:26:26

We already have everything that we want, it just takes them

0:26:260:26:30

for ever to add things up and stuff.

0:26:300:26:32

-Just give us a call when you are on your way.

-OK, great, no problem.

0:26:320:26:36

I'm shorthanded, Selita, I got one girl at the White House,

0:26:360:26:40

one girl out sick, two girls out in the field.

0:26:400:26:43

-I know, and we are still going to freakin' win.

-We better win!

0:26:430:26:47

I'm going to get on the phone and start changing all the other...

0:26:480:26:51

Tell them to hold. Stay right at the prop house,

0:26:510:26:53

because I'm going to need stuff.

0:26:530:26:55

Curtis, I need one 10 foot basketball hoop.

0:26:550:26:57

We'll be lucky to get one at this point.

0:26:570:27:00

'So, Michael and Bill have gone off to get the props.

0:27:000:27:02

'We briefed the guys on exactly what they need to find

0:27:020:27:04

'and then Bret manages to convince me that it's not possible,'

0:27:040:27:08

we're not going to be able to do it.

0:27:080:27:10

So I have to call Bill and Michael and tell them what to get.

0:27:100:27:13

PHONE RINGS

0:27:130:27:14

-Hey, buddy.

-I'm sorry to do this to you.

0:27:140:27:16

I've got to do a complete 180 on you.

0:27:160:27:18

Bret doesn't think we'll be able to shoot the ad in the timeframe.

0:27:180:27:22

So we're going to do a completely new creative.

0:27:220:27:25

-So, we need a basketball ring.

-I think we can buy a basketball goal.

0:27:250:27:31

-We don't have time to

-BLEEP

-around with it, we got to get going,

0:27:310:27:34

-you know? That's the thing that I'm stressed about.

-OK.

0:27:340:27:38

Bret, we can't do it.

0:27:380:27:41

I think we're going to have to go with what we initially started, dude.

0:27:410:27:43

Just go back to the first plan, dude,

0:27:430:27:46

-I'm just too stressed that we won't get the right stuff.

-You got it.

0:27:460:27:50

Bret had a different concept again.

0:27:500:27:52

We have to stick to a plan and enact it immediately

0:27:520:27:56

and we have to make it as simplistic as possible.

0:27:560:27:58

We've said that every single time but it seems as if

0:27:580:28:00

-we go back to trying to fit as much

-BLEEP

-in this bag as possible.

0:28:000:28:05

Curtis, I may have your idea. What if we did a back and forth thing?

0:28:050:28:09

He's at one end, the kids are on the couch at the other. You ready?

0:28:090:28:13

No, let's just stick to something.

0:28:130:28:15

We just wasted one hour on this whole kerfuffle about which idea

0:28:150:28:18

we are going to go with. That can crush us!

0:28:180:28:21

-This is just a

-BLEEP

-day, it's going from one mistake to another.

0:28:210:28:25

The other thing is impossible.

0:28:250:28:26

I'm begging you on my knees not to try to shoot the other thing.

0:28:260:28:29

-We can't keep changing our mind.

-I agree with Curtis.

0:28:290:28:32

'I'm trying to be as creative as I can,

0:28:320:28:34

'but at the same time, I'm really in a whole other headspace right now.'

0:28:340:28:38

How is Rainbow doing?

0:28:380:28:40

She thinks she's going to end up being like me

0:28:420:28:44

and taking four shots a day, she's going to freak out.

0:28:440:28:47

My daughter is scared right now and I'm scared for her. And I feel...

0:28:470:28:52

It's awful, it sucks.

0:28:520:28:55

But do not freak her out, OK?

0:28:550:28:58

OK, thanks.

0:28:580:28:59

'It's tough to hold in.

0:28:590:29:00

'At a couple of points, I went into the bathroom,

0:29:000:29:02

'just quietly, by myself, punch a few things,'

0:29:020:29:04

smash my head into the mirror, you know, cry a little bit.

0:29:040:29:07

-I think you're going through a world of

-BLEEP,

-I really do.

0:29:070:29:10

-Let's just go with each other, OK?

-I'm in, I'm in, I got your back.

0:29:100:29:12

-And that's why I'm so upset, because I got your back.

-I know you have.

0:29:120:29:16

I got your back and I'm mad at myself for pushing for this thing...

0:29:160:29:19

-Let's just do what we can, let's just get what we can down.

-OK.

0:29:190:29:22

When you put life in perspective, the show is fantastic,

0:29:220:29:26

but if my daughter is diagnosed with diabetes,

0:29:260:29:28

I would have to tell my team

0:29:280:29:30

I'm so sorry, I'm going to go and take care of my family.

0:29:300:29:32

We need the rest of the girls.

0:29:440:29:46

We need all four of us. Come on. To go.

0:29:480:29:51

We actually need, like, 12 of us,

0:29:530:29:54

but four is going to have to do today.

0:29:540:29:57

-Oh, my God!

-Girls in need of help!

-OK, let's look at this.

0:29:570:30:02

Just don't go too fast, it's a little slick, OK?

0:30:030:30:06

Hey, Mr Pippen, I'm covering this up, OK?

0:30:110:30:13

'Here I am, carrying a sink and a fridge and this and that,'

0:30:180:30:23

but Selita disappeared on me.

0:30:230:30:26

-What do you want to drink?

-Any one of those Snapples.

0:30:260:30:28

-Oh, this blanket's not so bad.

-For charity. Autism, baby, autism!

0:30:280:30:34

-How is it? Is it to your liking?

-Oh, it's great.

-Great.

0:30:340:30:37

All the women seem to be doing very well,

0:30:370:30:39

they are working very hard on this task. With one exception - Selita.

0:30:390:30:43

I don't know what she's doing.

0:30:430:30:45

Did you want some ice? You OK?

0:30:450:30:48

Watch out.

0:30:480:30:50

That girl is strong! Sorry?

0:30:510:30:54

-You all right, baby?

-I'm good.

0:30:540:30:56

Where are you, Selita? Selita?

0:30:560:30:59

Go, go, go, go! All right, let's do this, let's get it up there.

0:31:070:31:11

Our props are here, guys.

0:31:110:31:13

All of a sudden, here comes Bill and Michael with all the props.

0:31:130:31:15

And everybody jumped on, I mean, we are grabbing stuff,

0:31:150:31:18

let's make it look as best as we can and let's go, we've got to

0:31:180:31:21

get this done or we'll to have no commercial to edit.

0:31:210:31:24

And the next time, I feel like... Nothing! How about you? Nothing!

0:31:310:31:35

So, Ivanka came to visit, and I knew that it Bret had gotten into it

0:31:350:31:38

with her right then, that would have wasted even more of my time,

0:31:380:31:41

and every second I had was super precious at that point.

0:31:410:31:44

-Do you just want to start setting up the next shot? Thanks.

-Absolutely.

0:31:440:31:48

So, we've gone with an older demographic, and...

0:31:480:31:51

'To be perfectly honest, I just tried to keep Ivanka happy'

0:31:510:31:54

and tell her that everything was great, when it wasn't.

0:31:540:31:57

Everything was a disaster and falling down around me.

0:31:570:31:59

Why haven't you started filming yet?

0:31:590:32:01

-We've shot two scenes, we're just about to shoot a third.

-OK, good.

0:32:010:32:03

'I wasn't telling the truth. She was like, why haven't you

0:32:030:32:06

'started shooting? I was like, we've done two shots.'

0:32:060:32:08

I told Ivanka what she wanted to hear so I could keep moving.

0:32:080:32:11

But you can narrow that storyline and narrative into the 30 seconds?

0:32:130:32:17

-Yeah. Yeah, I'm comfortable.

-OK, good.

0:32:170:32:20

I was impressed by the level of calm, which isn't easy

0:32:200:32:25

when you've had this many concurrent losses.

0:32:250:32:27

'I think Curtis had a strong sense of what he wanted to accomplish.'

0:32:270:32:31

-So, you're going to win?

-Yeah, absolutely.

0:32:310:32:33

Good. Good attitude!

0:32:330:32:34

Matthew Shepard, James Byrd Jr,

0:32:370:32:41

Hate Crime Prevention Act is the law of the land after today!

0:32:410:32:45

I'm here in Washington to take time out to listen to what

0:32:450:32:48

the President has to say about this Hate Crime Prevention Act.

0:32:480:32:55

I get all choked up when I'm saying it,

0:32:550:32:56

because I've been working years to get this together.

0:32:560:32:59

And as of today, it will be the law of the land.

0:32:590:33:03

MOBILE PHONE RINGS I have the BlackBerry.

0:33:060:33:10

Hi, it's me, Cyn.

0:33:100:33:11

Oh, hi! Listen, you know, I was thinking about what you guys said,

0:33:140:33:19

and my son realised in his locker room...

0:33:190:33:22

CYNDI DROWNED OUT BY CHATTER

0:33:220:33:27

..And the kids call it The Big P - puberty, they call The Big P.

0:33:270:33:31

So, we'll have to fly in that cart at one point, Summer.

0:33:310:33:35

..And when the boys realised that their locker room was really

0:33:350:33:38

stinky and they needed some deodorant...

0:33:380:33:41

Hello?

0:33:440:33:46

'Did you hear that, any of this?'

0:33:480:33:50

Yeah, we heard all of it, it was great.

0:33:500:33:52

-All right, thanks, do great, I know you will.

-OK, bye. OK.

0:33:540:34:00

I'm sad that I'm missing it, but Holly,

0:34:010:34:04

she don't listen to anyone anyway! Unless it's Summer.

0:34:040:34:07

-Honestly, in the real world, I'd never

-BLEEP

-work with her.

0:34:070:34:11

-OK, thanks so much.

-Thank you so much.

0:34:110:34:13

OK, so let's get our first shot. Will you call action for me?

0:34:150:34:18

And roll cameras. Action!

0:34:180:34:21

-Hey, Mom.

-Hey, baby, how you doing?

0:34:210:34:24

-OK.

-That's good, that was good.

-Can we do a playback?

0:34:310:34:34

-Want to see our first scene here?

-Yes, I do.

-Come here, George.

0:34:340:34:37

That's great.

0:34:370:34:40

George, Mr Stern Face, he even chuckled.

0:34:420:34:45

So, if we can get George to smile,

0:34:450:34:47

I know we've got another task in the bucket. Man!

0:34:470:34:52

OK, let's get going, guys, we've got to move, we've got to move.

0:34:520:34:55

-Selita, how are we doing?

-It's five o'clock.

-OK, thank you. BLEEP!

0:34:550:35:00

-And action!

-What's up, fellas?

0:35:060:35:10

I'm Clyde Drexler and I'm yours for the... Oof!

0:35:100:35:13

-Oh, dude, you got hit real

-BLEEP!

-Here we go again, are we ready?

0:35:130:35:18

It's good, but let's do it again!

0:35:180:35:21

Clyde Drexler is a champion. I love the man.

0:35:210:35:24

Hey, you guys, I'm Clyde Drexler and I'm yours for the day... Oof!

0:35:240:35:28

Oof! Oof! Oof! Oof!

0:35:280:35:32

What a guy. Such a sweetheart,

0:35:320:35:33

absolutely nothing was too much trouble.

0:35:330:35:36

In his pit, get up in his pit, not his nipple!

0:35:360:35:38

We don't want any kinky BLEEP going on.

0:35:380:35:41

-He literally let us do anything to him. I really respect him.

-Action!

0:35:410:35:45

-Nothing.

-Right Guard Total Defense 5, man.

0:35:470:35:50

-That is so good.

-Curtis is the man.

0:35:510:35:53

-I'm just the one

-BLEEP

-it up for him.

0:35:530:35:55

-You're not

-BLEEP

-anything up, we're in this together.

0:35:550:35:58

We ain't done our 10 second. Want to stick with that same concept?

0:36:080:36:11

I don't know.

0:36:110:36:12

'So, after we felt we'd shot everything for the 30-second ad,'

0:36:120:36:15

we had to quickly move on to our 10 second ad,

0:36:150:36:17

-because time was running out.

-This is what I got, all right?

0:36:170:36:21

So, you got Clyde and the kid playing basketball.

0:36:210:36:23

The kid steals the basketball from Clyde.

0:36:230:36:25

Then Clyde says, "That was good defence,

0:36:250:36:28

-"but you need Total Defense."

-Done!

-10 seconds.

-Yeah, I like it.

0:36:280:36:32

We're rolling. Everyone settle. Action!

0:36:320:36:37

That was good defence, but... Phew!

0:36:370:36:40

..what you really need is Right Guard Total Defense 5.

0:36:400:36:44

That's good! The more exaggerated it is, the better it reads.

0:36:440:36:48

-What do you think?

-I think we're good.

0:36:480:36:50

Everyone, thank you so much. This has been awesome.

0:36:500:36:53

-Thank you, mate.

-'When we wrapped, I felt good.

0:36:530:36:55

'I felt that we had got the shots we needed.

0:36:550:36:58

'It was very tough to pull off that much stuff in that short

0:36:580:37:01

'amount of time, but Curtis stuck to his guns and he was right.

0:37:010:37:05

'It's horrible to have to admit you're wrong, it kills me,'

0:37:050:37:08

but I'm admitting it.

0:37:080:37:10

OK, we've got to go, we've got to go, we lose Scottie very shortly.

0:37:140:37:18

We don't get finished, somebody get fired.

0:37:180:37:21

Feeling definite time pressure crunches,

0:37:210:37:23

because we lose Scottie in half an hour.

0:37:230:37:24

I feel OK, a little nervous though.

0:37:240:37:27

-Are you going to already have your hand up there?

-All right.

0:37:270:37:30

-OK, rolling.

-Up higher, a little higher. Good, and action!

0:37:300:37:33

-My God, that's awesome!

-This is going to be real good for you, little boy.

0:37:360:37:41

THEY LAUGH Awesome! That was great.

0:37:410:37:46

-What about the 10-second shot?

-Oh, yes.

0:37:460:37:49

We need to do what we just did with each one of the boys and roll

0:37:490:37:52

-that into our 10-second.

-They're going to hang on the bar...

0:37:520:37:55

They're going to hang on the bar, you just keep swiping those boys.

0:37:550:37:58

-Let's go.

-Yeah. Action!

0:37:580:38:01

Love that. Next! Come on, little man. And, action! Let go.

0:38:030:38:10

-Pull your knees up, honey.

-Pull your knees up, let's see those legs.

0:38:100:38:13

Oh, yeah! Good. Good one, good one.

0:38:130:38:15

-Thank you so very much.

-Thank you, ladies.

0:38:150:38:19

OK, y'all give it up for Mr Scottie Pippen!

0:38:190:38:21

THEY CHEER

0:38:210:38:23

-Bye-bye. Good luck to you guys.

-Thank you.

0:38:230:38:25

-I look forward to seeing the ad.

-You're the best, thank you so much.

0:38:250:38:28

Scottie Pippen was just a super-duper star for us today.

0:38:280:38:32

'But we felt a little rushed, we were crunched for time,

0:38:320:38:35

'so the perfectionist in me is stressing.'

0:38:350:38:39

-I don't even know if we've got all this.

-No! Give it to me.

0:38:390:38:43

Of course it does, we could change things.

0:38:430:38:46

There's nothing you can do, it's gone now.

0:38:460:38:49

-You know what, it's going to be funny.

-Oh, my God.

0:38:490:38:53

-OK, let's get to the edit.

-I'm ready.

0:38:550:38:57

After we finished everything at the studio,

0:38:590:39:02

we headed over to the edit bay.

0:39:020:39:04

Remember, you've got to edit two pieces.

0:39:060:39:08

-We got three hours, two more hours in the morning.

-We'll start on that.

0:39:080:39:12

'We get into the van and everyone's kind of talking,

0:39:120:39:14

'and I went into a vacuum.

0:39:140:39:16

'All their voices went into, like, an echo chamber.'

0:39:160:39:18

And I just couldn't hold it no more.

0:39:180:39:20

So, I was talking about the presentation.

0:39:200:39:23

And those jerseys, is that the plan, wearing those tomorrow?

0:39:230:39:26

Wear the jerseys, yeah.

0:39:260:39:27

I keep picturing my little girl taking four shots a day, man,

0:39:320:39:35

I just keep...picturing it. And I feel like I did it.

0:39:350:39:40

-Oh, man, don't do that.

-Listen...

-Don't do that, bro.

0:39:400:39:44

I'm sorry, man, I don't cry, man, I just don't do it.

0:39:460:39:50

-We are here for the whole BLEEP reason.

-I know, it just sucks, man.

0:39:500:39:55

Raising awareness and money for that charity.

0:39:550:39:59

So if there is ever any good karma out there,

0:39:590:40:02

-it's at your door right now, buddy.

-I know.

0:40:020:40:05

You guys have just put up with me, you've been great.

0:40:050:40:07

And I mean this, man, I mean, sincerely, I never thought I'd be...

0:40:070:40:10

I mean, I say a prayer every day that my kids are not diabetic.

0:40:100:40:13

And man, to have your daughter... Sorry.

0:40:130:40:19

I mean, sincerely, I'm sorry, man, I don't, I don't cry about nothing.

0:40:190:40:22

We're there for you, just like you're there for us.

0:40:270:40:30

-Sending positive vibes for you, bro.

-Thank you. I need that.

0:40:310:40:35

OK, give me five or something, please.

0:40:350:40:38

So, I need to find the best take of this one?

0:40:560:40:59

Find the best take of this one first,

0:40:590:41:01

this is pretty much our opening master. Hey, son!

0:41:010:41:03

So, we finished up on our soundstage

0:41:030:41:05

and immediately came over to piece it together in an edit room.

0:41:050:41:08

It's the moment of truth, really.

0:41:080:41:10

So, that's number one, let's mark that.

0:41:100:41:12

-I like the one where he's a bit higher.

-OK, here's another one.

0:41:120:41:15

-I like that better.

-I'm Scottie Pippen and I'm your...

0:41:150:41:18

# Funky Godfather! #

0:41:180:41:21

Raise up the "Funky Godfather" a little bit more.

0:41:210:41:25

Well, we're not sound editing now. We're just fitting it in.

0:41:250:41:30

'Maria is a very aggressive woman, when it comes to a lot of things.

0:41:300:41:34

'She always has her two cents, or her input.'

0:41:340:41:37

The grab is weak. I'm sorry. The grab is a little...

0:41:370:41:41

'She is always twitching her little leg

0:41:410:41:43

'and then she kind of spaces out cos she is, in her mind,

0:41:430:41:46

'those little wheels are turning and she is literally plotting.

0:41:460:41:48

'She is trying to figure out her next move.

0:41:480:41:50

'She is constantly thinking about the boardroom.'

0:41:500:41:53

-'New Right Guard Total Defense 5.'

-Bang!

0:41:530:41:57

-Yes, new Right Guard Total Defense 5.

-Bang.

-Yes.

-Cut.

0:41:570:42:01

'Hey, what's up, fellas? I'm Clyde Drexler and I am yours for the...!

0:42:030:42:07

'First off we started with a 30-second commercial.

0:42:070:42:09

'It seemed like all the pieces were there, you know?

0:42:090:42:12

'I was a little bit surprised.'

0:42:120:42:14

I was worried he'd say, "Oh, we missed that shot."

0:42:140:42:16

'But we're pretty happy with it.'

0:42:160:42:18

Look at that nice light movement we did on that.

0:42:180:42:21

Good work, Rock.

0:42:210:42:22

Look at that. Look at that!

0:42:220:42:25

If there is one thing I know it is the edit bay.

0:42:250:42:27

'And those two kids acting and Clyde, man, it was making me laugh hard.

0:42:270:42:32

'In some way the task kind of saved me

0:42:320:42:34

'because it took my mind off my daughter for just a minute.'

0:42:340:42:38

-Nothing.

-Told you.

-Right Guard Total Defense 5. Works every time.

0:42:380:42:43

It's funny! You like it?

0:42:430:42:45

-Looks good.

-Watch it a few times.

0:42:450:42:48

-We're getting close.

-Dude, this is great.

0:42:480:42:51

-But we still have a lot to do on the other one.

-Oh, yeah.

0:42:510:42:53

The other one is going to be cake.

0:42:530:42:55

'So in the morning we have to finish the 10-second spot.'

0:42:550:42:57

A lot of work but it is achievable and I am feeling good about it.

0:42:570:43:00

BRET: That's good. That's good!

0:43:000:43:03

-Good morning, Bret!

-Good morning, Billy. How you doing?

0:43:160:43:20

Doing good, partner, you?

0:43:200:43:21

First thing this morning we all got in the van

0:43:210:43:24

and headed to the edit bay because we had two hours with the editor

0:43:240:43:27

but the most important thing, for all of us,

0:43:270:43:29

was to hear how Bret's little girl was.

0:43:290:43:31

-How are you, Bret?

-I am OK. I'm good.

0:43:310:43:34

We are just going to keep positive that it is going to come back

0:43:340:43:36

and everything will be great.

0:43:360:43:38

'My daughter is getting tests done.'

0:43:380:43:40

I do not know when we will get results.

0:43:400:43:42

It could be days, a couple of weeks. I do not know but I am anxious.

0:43:420:43:45

Like I said, unfortunately, she has all the symptoms.

0:43:450:43:48

The thirst, the weight loss. So...

0:43:480:43:51

Well, all our thoughts are with you.

0:43:510:43:54

Yes, I know, thank you very much.

0:43:540:43:57

Hands in for Curtis. Let's do it, men.

0:43:570:44:00

Ready? One, two, three, Rocksolid!

0:44:000:44:03

Bust it, man. Today we are winning it.

0:44:030:44:06

Hi. OK, Cyndi has not seen this.

0:44:110:44:14

Cyndi is back and my fear is that Cyndi will come at the 11th hour,

0:44:140:44:19

when we have made the decisions, and start making suggestions.

0:44:190:44:22

LAUGHTER, AD PLAYS

0:44:230:44:27

-I'm your...

-# Funky Godfather. #

-And I'm here for you.

0:44:270:44:30

Can you double that?

0:44:300:44:32

If you double it, triple it,

0:44:320:44:33

you make that sound like a girl-group thing.

0:44:330:44:37

We talked about that yesterday.

0:44:370:44:38

-He is all set for you.

-He can double it?

-Yes.

-I will sing with you.

0:44:380:44:42

We're not singing, we are just tweaking it.

0:44:420:44:45

Oh, doubling it with the machine? Oh. OK.

0:44:450:44:48

Cyndi underestimates me.

0:44:480:44:50

Cyndi does not have a clue what I have done in the business.

0:44:500:44:53

She is not the only one in the entertainment field.

0:44:530:44:56

# Funky Godfather. #

0:44:560:44:58

That's even better. That's a double?

0:44:580:45:00

# Funky Godfather. #

0:45:000:45:03

Yeah, if I overdub real quick with that,

0:45:030:45:05

I think it will sound more natural.

0:45:050:45:07

-Let me just do that, since I'm not doing anything.

-I'll let you.

0:45:070:45:11

'The more you do, the better you get at it

0:45:110:45:13

'and I just happen to be a musician working in the field 20-30 years.'

0:45:130:45:18

I know about sound.

0:45:180:45:19

OK!

0:45:190:45:20

CYNDI DOES VOCAL EXERCISES

0:45:200:45:25

# Funky Godfather. #

0:45:250:45:27

All right.

0:45:270:45:28

Ready? Here we go.

0:45:280:45:31

# Funky Godfather. #

0:45:310:45:35

CYNDI HARMONISES

0:45:350:45:39

We knew this was going to happen because she's too in her element.

0:45:420:45:45

We want to make sure we hear it. Holly, I am not going to let...

0:45:450:45:49

Your voice was great.

0:45:490:45:50

Tiny bit less. Tiny. Yes.

0:45:500:45:54

So, come listen to it and then we'll just...

0:45:540:45:56

If all of us go and do it and get it done...

0:45:560:45:59

# Funky Godfather, yeah. #

0:45:590:46:06

I don't hear you at all.

0:46:060:46:07

I am just the hair. OK, turn me up just a little.

0:46:070:46:10

Like, two percent.

0:46:100:46:13

# Funky godfather, yeah. #

0:46:130:46:17

-That last part was good.

-Yes, that's cool. That's great.

0:46:170:46:21

-You can't really tell it is me singing.

-It is great.

0:46:210:46:24

-It's got texture.

-That is all it was supposed to do. OK.

-Thank you, Cyn.

0:46:240:46:27

Approved! We have got to start mixing.

0:46:270:46:31

Let's do the 10. Here we go.

0:46:330:46:36

That was good defence but, man, wooh!

0:46:360:46:38

'We have got to finish off the edit,

0:46:380:46:40

'completely do the 10-second spot.'

0:46:400:46:42

Then fine-tune our presentation. So we are in a pretty good place.

0:46:420:46:45

What do you think about going in a different direction

0:46:450:46:48

and just using the outtakes?

0:46:480:46:50

Let us find a few more of him going "wooh!"

0:46:500:46:52

-Just a couple more of those.

-Gotcha.

0:46:520:46:55

'In a 10-second spot, you know, it is the internet.'

0:46:550:46:58

So it is a little bit looser, you can have a bit more fun with it.

0:46:580:47:01

Wooh!

0:47:010:47:03

-That is great.

-Like that?

-Yes.

0:47:040:47:06

'Goldberg and I are working on the presentation.

0:47:110:47:15

'The presentation needed to be a bit of a show

0:47:150:47:18

'and just looking around at the four of us, we all did have stories.'

0:47:180:47:21

I thought it would be a good idea to include that in the presentation.

0:47:210:47:25

You want to talk about pressure?

0:47:250:47:27

Put yourself in my shoes for a minute as a professional wrestler.

0:47:270:47:29

Put yourself in my underwear for a second,

0:47:290:47:32

which I have to run around in the ring wearing.

0:47:320:47:34

If anybody sweats, it is me.

0:47:340:47:36

I can contribute with conviction,

0:47:360:47:38

-as opposed to sitting there like a broken

-BLEEP

-dog or something.

0:47:380:47:42

-Here we come. Right.

-Here it comes.

0:47:420:47:45

That was good defence but, man, wooh!

0:47:450:47:50

You want a great defence? Right Guard Total Defense 5.

0:47:500:47:55

-It is pretty good.

-I like it.

-It is not going to get better than that.

0:47:550:47:59

Yes, it is good.

0:47:590:48:01

This was a very tough task for our team

0:48:010:48:03

and I think that Curtis really pulled it together and did a great job

0:48:030:48:07

and now I'm ready to go into the presentation

0:48:070:48:09

and I'm ready to kick some ass.

0:48:090:48:11

Guys, for the first time, we have finished before the task ended.

0:48:110:48:15

-That is unbelievable!

-I'm going to go get drunk!

0:48:150:48:17

We can have a coffee!

0:48:170:48:19

You said you wanted the locker scene for the 10-second spot, right?

0:48:220:48:26

-Yes.

-OK. So just the locker scene.

0:48:260:48:28

'Initially, my 10-second spot was going to be totally different

0:48:280:48:32

'from my 30-second spot.'

0:48:320:48:34

But I really think the middle portion of our 30-second piece

0:48:340:48:37

is so strong and funny that alone, in 10 seconds, it'll be a winner.

0:48:370:48:41

Do you guys want to go in a different room,

0:48:410:48:43

-so that way she can play loud?

-I will keep an eye on this.

0:48:430:48:47

Thank you, babe. I have confidence in you.

0:48:470:48:50

I trust Maria to cut together the 10-second spot

0:48:500:48:53

and I will be in a corner putting together my presentation.

0:48:530:48:55

That window looks dirty. Could you go over there?

0:49:010:49:04

That plant looks like it needs to be fed.

0:49:040:49:07

Nothing is worse as a project manager

0:49:070:49:09

than when someone walks up and says, "I don't have anything to do."

0:49:090:49:11

It is, like, find something to do.

0:49:110:49:14

Look around, there has got to be something!

0:49:140:49:17

15 minutes to go. Feeling good about this, you guys.

0:49:170:49:20

-Want to come and see this?

-Nope. I am sure it is great.

0:49:200:49:22

I was in the room, by myself.

0:49:220:49:25

Four women were outside.

0:49:250:49:27

One could have come and helped.

0:49:270:49:29

No? OK, fine.

0:49:290:49:30

I think it is that last visual.

0:49:300:49:33

AD PLAYS

0:49:370:49:38

That is not where "upgrade your defence" goes.

0:49:380:49:42

-It goes right there.

-One minute!

0:49:420:49:44

It goes in the silent part.

0:49:440:49:46

That is why we put it in there, because of the air.

0:49:460:49:49

'I am listening to the commercial and the audio sounds funny.'

0:49:490:49:53

That "upgrade your defence" is not where we just put it. What happened?

0:49:530:49:56

Why have we changed that?

0:49:560:49:58

-Why did we change that?

-I do not know. I did not change it.

0:49:580:50:02

I guess I should have come back in.

0:50:020:50:04

I don't know why we changed that.

0:50:040:50:06

So I am looking at Maria, like, OK, you have been listening to this.

0:50:070:50:10

Why didn't you catch this? And I was pissed off at Maria.

0:50:100:50:14

-OK, let's go. We are leaving. It's done.

-I know. I have to deal with it.

0:50:150:50:21

-I have just got to put my clothes on here.

-I'm sorry. I'm sorry.

0:50:210:50:25

You cannot tell me something is wrong at the very last minute.

0:50:250:50:28

I asked you to come in, I asked you to come and see it,

0:50:280:50:30

ten minutes prior and you did not.

0:50:300:50:32

'If you snap at me too often, too much,

0:50:320:50:35

'I am going to come back at you.'

0:50:350:50:37

-I don't care any more.

-Yes, you do.

-No, I don't. You know.

0:50:370:50:42

-I don't care, I don't care.

-Of course you do.

0:50:420:50:45

-Good afternoon, Eric and Dan. How are you guys doing today?

-Good.

0:51:000:51:03

I am Bret Michaels, rock star at large, lifelong user of Right Guard.

0:51:030:51:07

'The presentation is one of the judging criteria.'

0:51:080:51:10

So it is really important

0:51:100:51:12

because it might be the difference between a win and a loss in this.

0:51:120:51:16

And nobody puts on a more high-performance show

0:51:160:51:19

and no-one sweats like I do.

0:51:190:51:20

All right, golden boy.

0:51:200:51:22

I spent 11 years as an athlete training every day in Texas,

0:51:230:51:27

where it is as hot as you know what.

0:51:270:51:29

I challenge anybody to tell me about sweating and pressure.

0:51:290:51:34

Yeah, yeah, we get it. You are fast.

0:51:340:51:35

But, let's face it, it only takes you 20 seconds to do 200 metres.

0:51:350:51:39

When chefs cook, they are in the kitchen for 16 or 17 hours a day.

0:51:390:51:42

We know what being in a sticky spot is all about.

0:51:420:51:45

Those are very compelling stories, ladies.

0:51:450:51:48

You want to talk about pressure?

0:51:480:51:49

Let's talk about being a professional wrestler,

0:51:490:51:52

in front of millions of people, on live television, in your underwear.

0:51:520:51:57

Now, we have all got reasons to find ourselves in sticky situations

0:51:570:52:01

but there is nothing to fear

0:52:010:52:03

because underneath it all we have got Right Guard.

0:52:030:52:07

It is not a full strip show, just half.

0:52:070:52:10

So we shot a 30-second commercial which we are about to show you.

0:52:100:52:13

We got a couple of kids and they won Clyde The Glide for a day,

0:52:130:52:16

so let's see what they did with him.

0:52:160:52:18

-He ain't coming.

-Dude, I won the contest. He is coming.

0:52:180:52:21

Hey, what's up, fellas? I am Clyde Drexler and I am yours for the...dah!

0:52:230:52:27

-Nothing.

-I knew it.

-222. Oh!

0:52:270:52:31

If the executives' reaction is any indication of whether

0:52:310:52:34

we will win or lose, we just got our butts kicked.

0:52:340:52:37

-Works every time.

-Never get caught off guard.

0:52:370:52:40

It was a look of confusion and stoicness.

0:52:400:52:44

Sto-fusion is what was going on.

0:52:440:52:46

Let's see the 10-second spot.

0:52:460:52:49

That's good defence.

0:52:490:52:50

That was good defence but, man, wooh! Wooh!

0:52:500:52:54

Oh! You want a great defence? Right Guard Total Defense 5.

0:52:540:52:58

There you go. We had the pleasure of working with incredible athletes

0:52:580:53:01

and representing a great brand, so thank you for the opportunity.

0:53:010:53:04

We hope you enjoyed it.

0:53:040:53:06

Listen, our acting may stink. Our armpits do not.

0:53:060:53:09

That is all we are going to say.

0:53:090:53:11

Hello, good afternoon. How are you?

0:53:160:53:18

The moment the task was handed out,

0:53:180:53:20

I instantly recalled the first day

0:53:200:53:23

I realised my 12-year-old son needed to begin wearing deodorant.

0:53:230:53:28

In the Peete House we lovingly refer to that day

0:53:280:53:31

as his first moments of funk.

0:53:310:53:33

So now I would like to introduce Team Tenacity's own Cyndi Lauper

0:53:330:53:38

to share her own personal experience with her own first moments of funk.

0:53:380:53:42

-Cyndi?

-Thank you, Holly.

0:53:420:53:44

Hey, how you doing?

0:53:440:53:46

My son had come home and I took notes.

0:53:460:53:50

So, anyway, he came back.

0:53:500:53:53

'Cyndi fumbled all over it.'

0:53:540:53:57

I am kind of a little nervous

0:53:570:53:59

because that is part of the presentation.

0:53:590:54:01

Blah, blah! My own son was thrilled about the "big P".

0:54:010:54:07

Puberty. We are thrilled about having the other big P with us,

0:54:070:54:12

Scottie Pippen, who is here on this screen to fix the funk.

0:54:120:54:17

So enjoy.

0:54:170:54:19

-Hey, Mum.

-Hey, son.

0:54:190:54:21

Every kid has his first moment of funk.

0:54:210:54:24

I am Scottie Pippen and I am your...

0:54:240:54:26

# Funky godfather. #

0:54:260:54:30

I am here for you.

0:54:300:54:31

'I think our concept relates to everyone.

0:54:310:54:34

'Men who can remember that time for them, that first funky moment.

0:54:340:54:38

'The young men experiencing it...'

0:54:380:54:39

I don't know, I think we hit it out of the park.

0:54:390:54:41

This is going to be real good for you, little boy.

0:54:410:54:44

-# Funky godfather.

-#

0:54:440:54:45

Introducing new Right Guard Total Defence 5 -

0:54:450:54:48

for your first moment of funk.

0:54:480:54:51

We also created an ultra-cool 10-second spot.

0:54:510:54:53

Every kid has his first moment of funk.

0:54:530:54:55

I am Scottie Pippen and I'm your...

0:54:550:54:57

# Funky Godfather. #

0:54:570:54:59

Introducing new Right Guard Total Defence 5 - for your first moment of funk.

0:54:590:55:03

So those are our two spots

0:55:030:55:04

-and we really had a good time and I think it showed.

-Thank you, we appreciate your hard work.

0:55:040:55:09

They all sing: # Funky Godfather! #

0:55:090:55:11

Eric, Dan, how did they do?

0:55:260:55:28

Well, Mr Trump, both teams did exceptionally well.

0:55:280:55:31

-We had a really tough decision.

-What did you like most?

0:55:310:55:34

Well, the men's team really seemed to get what we were going after.

0:55:340:55:39

Total Defense 5 is a product that is all about high-performance.

0:55:390:55:42

They really got that message.

0:55:420:55:44

What was really strong about the women's team,

0:55:440:55:46

the commercial itself was highly entertaining.

0:55:460:55:49

They used Scottie Pippen in a really clever, interesting way.

0:55:490:55:52

They developed their own jingle.

0:55:520:55:54

I did think, though,

0:55:540:55:55

the guys focused specifically on the 13-to-18-year-olds.

0:55:550:55:59

That is a stronger place to go than to go to a mum.

0:55:590:56:02

What did you not like?

0:56:020:56:05

The men's team, their ad simply was not as entertaining,

0:56:050:56:08

to where it would really resonate with consumers

0:56:080:56:10

and break through the clutter.

0:56:100:56:11

With the women's team, the difference between the 30-second commercial

0:56:110:56:15

and 10-second commercial,

0:56:150:56:16

they simply did an editorial cut down,

0:56:160:56:19

as opposed to looking at a different way of using the internet

0:56:190:56:22

versus a TV commercial.

0:56:220:56:24

So, overall, you thought they were both terrific.

0:56:240:56:27

-Yes.

-But you had a preference?

-Yes.

-And who is the winner?

0:56:270:56:30

-Hi.

-Hi.

-I'm here to see Mr Trump.

-OK. Mr Trump?

0:56:370:56:42

-Mr Johnson is here to see you. Step right in.

-Thank you.

0:56:420:56:47

-Hi, Michael.

-Hi, Mr Trump, how are you?

-Sit down.

-Thank you.

0:56:480:56:52

Unfortunately I have some bad news. I have a family personal situation.

0:56:520:56:56

I have to head back to San Francisco and take care of my son.

0:56:560:56:59

-Is your son OK?

-Yes, he is fine.

-What is the problem?

0:56:590:57:03

-Fighting with the wife?

-It is just a personal issue.

0:57:030:57:07

-So this was a total surprise to you?

-Yes, absolutely.

0:57:070:57:11

Wow! That is a big one.

0:57:110:57:13

If this was avoidable, I would certainly stay with these guys.

0:57:130:57:18

I am hoping I can come back.

0:57:180:57:19

I should know when I get there and get on the ground.

0:57:190:57:22

All right. I don't think it helps if you come back

0:57:240:57:27

because I think you will have missed too much time.

0:57:270:57:29

You will not be able to compete.

0:57:290:57:31

It is not fair to the other people

0:57:310:57:32

because people will be fired in between.

0:57:320:57:35

-I think that is not fair to the rest of the team.

-You are exactly right.

0:57:350:57:39

All right. Well, good luck to your son and good luck to you.

0:57:390:57:42

-Thank you.

-Take care of yourself.

0:57:420:57:44

-You are leaving now?

-Yes.

0:57:520:57:55

Michael told us he had some really personal family issues going on

0:57:550:57:59

and he does not want to get into it with us

0:57:590:58:01

and I completely respect that but, as a team,

0:58:010:58:04

we are there for him and as his friends we are there for him.

0:58:040:58:08

-Thank you. Let me know what happens.

-I will, for sure.

0:58:080:58:11

-Good luck.

-Thank you.

0:58:120:58:14

'We are a great team.

0:58:140:58:16

'This is a bunch of guys that really enjoy working together.

0:58:160:58:20

'I would love to stay but I am a family man

0:58:200:58:22

'and they mean everything to me.'

0:58:220:58:24

Reality is what it is.

0:58:240:58:25

I have got, you know, to get back and handle my situation.

0:58:250:58:30

We are going to miss you. This is not the way we want you to go.

0:58:340:58:36

-Take care of your family.

-Rocksolid.

-Rocksolid, man.

0:58:360:58:41

Take care of your family.

0:58:410:58:43

Rocksolid is down to three people but, you know what,

0:58:430:58:45

'I am here to raise money and awareness for the Diabetes Foundation.

0:58:450:58:50

'This just makes me fight even harder...'

0:58:500:58:52

because my heart and soul is in doing this.

0:58:520:58:54

Gentlemen, we have stepped into the surreal.

0:58:540:58:57

Michael had to leave. He had a problem. It was a family problem.

0:59:310:59:35

I asked whether or not this was something

0:59:350:59:37

he could have predicted before he got involved with this whole thing. He said no.

0:59:370:59:41

It is too bad he had to leave, but I wish him the best of luck.

0:59:410:59:45

Goldberg, what do you think? Are you surprised he left?

0:59:450:59:48

If Michael Johnson left, I know the competitor he is,

0:59:480:59:51

there was a damn good reason for it.

0:59:510:59:53

OK. How do you think your team did, Curtis?

0:59:550:59:59

We had a really tough time with this challenge, Mr Trump.

0:59:591:00:02

We had a couple of personal things happen with the team.

1:00:021:00:05

-Both Michael went through a lot...

-What else?

1:00:051:00:09

Bret has also had a tough time the last couple of days with some

1:00:091:00:12

personal issues, not that that meant he was not with us.

1:00:121:00:15

-He was still with us.

-But he is still here.

-Absolutely.

1:00:151:00:19

Is it anything you can discuss? What is the problem?

1:00:191:00:22

My oldest daughter is nine.

1:00:221:00:23

She has been feeling sick and lost weight

1:00:231:00:26

and they did a preliminary test and think she may be diabetic.

1:00:261:00:30

And it is hereditary?

1:00:301:00:32

That runs in families?

1:00:321:00:35

Yes, if the father has it, there is a 50% chance that

1:00:351:00:38

-one of my kids might have it.

-So sad.

1:00:381:00:41

Now, does that make you feel even stronger about fighting

1:00:411:00:43

for your charity? Or do you think you would like to leave?

1:00:431:00:46

I think you know that I do not want to leave here

1:00:481:00:50

but for my charity I would fight to the end and especially now.

1:00:501:00:53

However, if she was really sick I would never say I want to leave

1:00:531:00:57

but I would leave to take care of my daughter.

1:00:571:00:59

-OK. Holly, how did your team do?

-I thought we did really well.

1:01:021:01:06

We certainly enjoyed ourselves.

1:01:061:01:08

We were a couple of men, or women, short but we had a good time.

1:01:081:01:14

How is Sharon doing?

1:01:141:01:15

I do not think she is doing too well.

1:01:151:01:18

She has been really under the weather.

1:01:181:01:20

I cannot believe what I'm seeing here.

1:01:201:01:22

First, Darryl quits, then Michael leaves

1:01:221:01:25

and now we are having this situation with Sharon.

1:01:251:01:28

Do you think this is a way of Sharon saying,

1:01:281:01:30

"Let me escape a couple of tasks and keep going?"

1:01:301:01:33

No, I know she is really ill.

1:01:331:01:35

We have been keeping in contact with her.

1:01:351:01:37

I do not think there is anything behind it.

1:01:371:01:40

I understand people get sick

1:01:401:01:42

but I cannot let this go on too much longer.

1:01:421:01:44

It is not really fair to the rest of you who are here.

1:01:441:01:48

Holly, who did the least on your team? Who was the least productive?

1:01:481:01:51

Oh, Cyndi, but she had to go see a man named President Obama.

1:01:511:01:55

-Well, that is a good excuse.

-And I came back this morning and I worked.

1:01:551:01:58

-Did you like the President?

-He was awesome. Very smart.

1:01:581:02:02

It was an awesome, surreal day.

1:02:021:02:05

Good. Let's watch the ads. We'll start with the men.

1:02:051:02:10

-He ain't coming.

-Dude, I won the contest, he's coming.

1:02:121:02:16

Hey, what's up, fellas?

1:02:161:02:18

I'm Clyde Drexler and I'm yours for the day... Oh!

1:02:181:02:22

-Nothing.

-222!

1:02:221:02:25

-He's down.

-Smell him.

-Nothing.

-Told you.

1:02:251:02:30

-Clyde, how about 1,000 jumping jacks?

-He's been going for like an hour.

1:02:301:02:34

-Smell him.

-Nothing.

-Told ya!

1:02:341:02:36

Right Guard Total Defense 5 - works every time.

1:02:361:02:40

Never get caught off guard.

1:02:401:02:43

Now we'll do the ten second ad.

1:02:471:02:49

That's good defence.

1:02:491:02:51

That was good defence but man! Wooh! Man! You want a great defence?

1:02:511:02:56

Right Guard Total Defense 5.

1:02:561:02:59

All right, now for the women's ad. Let's see what we have.

1:03:011:03:05

-Hey, Mom.

-Hey, son!

-Every kid has his first moment of funk.

1:03:061:03:11

-I'm Scottie Pippen and I'm your...

-# Funky Godfather! #

1:03:111:03:16

I'm here for you.

1:03:161:03:19

-Hey.

-Oh, hey.

1:03:191:03:20

New Right Guard Total Defense 5. Upgrade your defence.

1:03:201:03:26

This is going to be real good for you, little boy.

1:03:261:03:30

Introducing new Right Guard Total Defense 5,

1:03:301:03:33

for your first moment of funk.

1:03:331:03:35

-Good job, girls.

-That's good too.

1:03:351:03:39

Every kid has his first moment of funk.

1:03:391:03:42

-I'm Scottie Pippen, and I'm your...

-# Funky Godfather! #

1:03:421:03:45

Introducing new Right Guard Total Defense 5

1:03:451:03:48

for your first moment of funk.

1:03:481:03:50

All right, Bret, whose ad was better?

1:03:501:03:53

I think they did a good job but I thought ours was funnier

1:03:531:03:56

with a lot more set-ups and a lot more originality.

1:03:561:03:59

Goldberg, what did you think?

1:03:591:04:01

I thought the part where Scottie Pippen picked the kid up in the air was hilarious.

1:04:011:04:05

Other than that, I think ours was better.

1:04:051:04:08

So, Cyndi, you weren't here so can you actually disassociate yourself

1:04:091:04:14

with your team for a second and be impartial? Whose ad was better?

1:04:141:04:19

Honestly? No offence, I didn't think it was that funny, your ad.

1:04:191:04:24

I didn't know what to expect from your ad.

1:04:241:04:27

I did. I thought it was very funny. I never laugh at anything.

1:04:271:04:31

I'm not a person that laughs a lot. I thought it was funny.

1:04:311:04:35

I don't know why, he gets hit with the ball,

1:04:351:04:37

what's funny about that, but I laughed.

1:04:371:04:40

-Maria, whose ad was better?

-Ours was definitely better.

1:04:411:04:47

You really didn't create two separate platforms.

1:04:471:04:50

You really just shortened one.

1:04:501:04:52

We do wish that we had two separate

1:04:521:04:54

and originally we did have two separate.

1:04:541:04:57

We did have two separate ads but...

1:04:571:04:58

You have to give them credit for that. They had two different ads.

1:04:581:05:02

Who decided not to use the second ad?

1:05:021:05:05

-That's trouble if you lose.

-You know, that's the truth.

1:05:071:05:11

What am I going to do, lie?

1:05:111:05:14

Holly, was that you singing the jingle?

1:05:141:05:17

-It was, with a little bit of Cyndi underneath.

-Cyndi, wow!

1:05:171:05:21

I knew how to do that so when I heard it I went and sweetened it.

1:05:211:05:24

I sang it and Cyndi came in and helped me layer the vocal.

1:05:241:05:29

Can you sing it for me now, Cyndi?

1:05:291:05:31

# Funky Godfather

1:05:311:05:36

# Funky Godfather

1:05:361:05:40

# Funky Godfather! Ey! #

1:05:401:05:44

-Nice trill at the end.

-It's very good.

1:05:471:05:51

OK, Ivanka, what did the executives think of the men's team,

1:05:511:05:55

-pro and con?

-They thought some of the pros were your presentation.

1:05:551:06:00

The thought is was phenomenal, cohesive,

1:06:001:06:02

everyone did a great job and everyone participated.

1:06:021:06:04

They thought in terms of the commercial

1:06:041:06:06

that you did a very good job articulating the brand

1:06:061:06:09

and specifically what this deodorant does which is about endurance.

1:06:091:06:14

It's about the performance of the actual deodorant.

1:06:141:06:17

The con was they thought the viral video, the 10 second video,

1:06:171:06:20

wasn't going to go viral. They thought it wasn't funny enough.

1:06:201:06:26

OK, George, what about the women?

1:06:261:06:29

The executives thought the first moment of funk was creative, funny

1:06:291:06:33

and certainly original.

1:06:331:06:35

They thought it was a very creative use of Scottie Pippen.

1:06:351:06:39

They thought it was good physical comedy.

1:06:391:06:42

Pippen holding the boy in the air,

1:06:421:06:44

they thought that was a really clever touch.

1:06:441:06:46

As far as the cons were concerned,

1:06:461:06:48

the 10 second internet spot doesn't stand alone on the market as well.

1:06:481:06:53

Another con - the focus was on the mom

1:06:531:06:55

when the target market is not the mom but the 13 to 18-year-old boy.

1:06:551:07:00

OK, let's find out who won.

1:07:031:07:07

The fact is that the executives ultimately thought both teams

1:07:111:07:16

did a great job. Really great job.

1:07:161:07:19

They liked the job that the women did.

1:07:191:07:23

There is one problem.

1:07:271:07:30

Your team lost. They loved the men's commercial.

1:07:301:07:34

They liked your commercial

1:07:341:07:36

but they absolutely loved the men's commercial

1:07:361:07:40

and Right Guard's going to be using it all over the place.

1:07:401:07:43

They really thought it was fantastic and by the way,

1:07:431:07:45

I have to tell you, I agree with them, so congratulations.

1:07:451:07:49

Curtis, you win 20,000 for your charity. What is it?

1:07:491:07:51

It's Feeding America. There's a lot of people out there

1:07:511:07:55

-that are going to be very happy about it.

-Excellent, very good.

1:07:551:08:00

OK, have a good time. Thank you.

1:08:001:08:02

-Congratulations.

-It feels a lot better to win that, right?

1:08:021:08:06

Feels good, doesn't it, Goldberg? Look at these guys.

1:08:071:08:11

Don't squeeze him too hard, Goldberg. He'll be dead.

1:08:111:08:15

We needed the morale back, bro. Woo!

1:08:151:08:20

-I knew it, I could feel it, dude.

-We're back!

1:08:201:08:22

They had no resolve to the funk.

1:08:221:08:24

The commercial was funny, but it had no resolve.

1:08:241:08:28

-Remember what I said? "Let's get back to that

-BLEEP

-product, man!"

1:08:281:08:32

OK, women. Unfortunately, somebody will be fired.

1:08:321:08:35

-So stoked!

-Rocksolid, back at it.

-Cheers.

1:08:431:08:49

I'm here playing for Feeding America.

1:08:491:08:51

There's one in eight Americans still have to face hunger.

1:08:511:08:54

It's a crazy statistic and to be honest,

1:08:541:08:56

it's a complete honour just to represent them.

1:08:561:08:58

I'm so close to my charity and to be able to give them 20 grand

1:08:581:09:02

makes me so happy right now.

1:09:021:09:03

It's an incredible charity.

1:09:031:09:05

They just do so much for so many different people

1:09:051:09:08

so to think about 20,000 and what that can do, it's amazing.

1:09:081:09:11

Let's watch him hammer a few people here.

1:09:111:09:15

Holly, what happened?

1:09:151:09:18

Well, I think we were all very confident.

1:09:181:09:21

In our 30 seconds, we did shoot footage for a separate viral.

1:09:211:09:26

-Too bad you didn't use it.

-True.

1:09:261:09:29

It had a big impact on the decision.

1:09:291:09:32

It was a decision I made to make a really cool product in the 30

1:09:321:09:36

and then we'll cut down our funniest part to go viral.

1:09:361:09:40

Whose idea was the jingle?

1:09:401:09:44

Mine.

1:09:441:09:45

-They loved it.

-Hallelujah!

-They loved it, Holly!

1:09:451:09:48

Glad they loved something!

1:09:481:09:52

It's not a question of loving something,

1:09:521:09:55

it's a question of degree.

1:09:551:09:57

-They liked it.

-It was catchy.

1:09:571:10:00

You're taking a lot of responsibility

1:10:001:10:02

so obviously you were a very dominant project manager,

1:10:021:10:05

but the problem with having such a dominant personality

1:10:051:10:08

when you're a project manager,

1:10:081:10:10

it almost seems like you're a one-woman show

1:10:101:10:12

and you just happened to have a team.

1:10:121:10:14

That's not true. I delegated, we talked about everything.

1:10:141:10:17

-I just don't agree that it's a one-woman show.

-Is that true, Summer?

1:10:171:10:21

Yeah.

1:10:211:10:23

Maria, who was the weak link on your team?

1:10:241:10:28

Um, gosh...

1:10:301:10:32

I hate doing it, I really do.

1:10:351:10:38

Maria's going to throw someone under the bus.

1:10:401:10:43

Watch out for Maria.

1:10:431:10:46

I'm really sorry and everything, but I would have to say Selita.

1:10:461:10:51

When I was screaming and hollering to get someone

1:10:511:10:53

to help me carry all the stuff in, you came.

1:10:531:10:58

Summer was carrying stuff in with me and Selita wasn't.

1:10:581:11:01

I was there at the time and it surprised me quite a bit

1:11:011:11:04

because this is a contest so you really have to put out a little more.

1:11:041:11:08

I love Selita, but she is the weak link.

1:11:101:11:13

Let me ask you, Selita, how you would respond to that?

1:11:151:11:19

You know, there's a lot of work that goes into putting into a production.

1:11:191:11:23

Holly was doing the creative aspect

1:11:231:11:25

and I was organising every other aspect of this task.

1:11:251:11:29

-This lovefest, we got to break this

-BLEEP

-up.

-It's just been broken.

1:11:291:11:33

-This lovefest is going to end.

-It's just been broken.

1:11:331:11:37

Summer, if you were me, who would you fire?

1:11:371:11:40

Well, there's two obvious.

1:11:401:11:42

The people that weren't there, Cyndi and Sharon.

1:11:421:11:45

-Let's leave them alone for now.

-Cindy was there!

1:11:451:11:47

One's sick and the other's with the president. What am I going to do?

1:11:471:11:50

It's tough, right? Let's assume we have to leave them alone.

1:11:501:11:54

Holly, pick two people to come back with you into the boardroom.

1:11:541:11:59

Someone will be fired. Who are they going to be?

1:11:591:12:04

-Can I ask you a question?

-Yes.

-Cyndi was actually...

1:12:041:12:08

Cyndi was with the president.

1:12:081:12:10

I won't fire her, bring her back if you want.

1:12:101:12:13

We're going to give Sharon a pass for a little while longer.

1:12:141:12:18

-As long as you all think she's really sick.

-OK.

1:12:181:12:22

You think she's really sick, Holly?

1:12:221:12:25

Yeah, absolutely.

1:12:251:12:27

If you think she's really sick, she has a pass at least for tonight.

1:12:271:12:31

All right, then I have to bring Selina and Maria.

1:12:311:12:36

Why Maria?

1:12:361:12:38

The only thing that happened

1:12:381:12:40

that I can even point any kind of finger at Maria

1:12:401:12:43

is we had a little glitch with our edit at the last minute

1:12:431:12:47

that cost us some valuable time.

1:12:471:12:49

And I asked you to come in 10 minutes earlier.

1:12:491:12:53

When I last left the editing bay, there was something that was in.

1:12:531:12:57

When I returned to the editing bay, it was out.

1:12:571:13:00

Maria was there when we heard it was out.

1:13:001:13:03

-She never mentioned anything about it.

-I asked you...

1:13:031:13:06

-It's apples and oranges.

-Can I say something?

1:13:061:13:09

You're not going to like me for this, but I got to say it.

1:13:091:13:12

Cyndi, you're not even coming back in, you're not even coming back in.

1:13:121:13:15

-Thanks, Mom, but listen.

-You weren't even here.

1:13:151:13:19

You were here last minute and went in to do sound editing

1:13:191:13:23

and putting yourself on the vocal and that's what you did.

1:13:231:13:26

You didn't even hear me on the vocal, we heard you.

1:13:261:13:29

I told you I didn't hear you and asked you to turn it up

1:13:291:13:31

and you said, "Turn it up two notches."

1:13:311:13:33

That's neither here nor there. It's hard for me to say any of you ladies.

1:13:331:13:38

-Holly ain't going to take no

-BLEEP.

1:13:381:13:40

-She won't take any

-BLEEP

-from anybody.

1:13:401:13:42

She's a strong woman. She'll stick with her conviction.

1:13:421:13:45

Cyndi, do you think I should fire Holly?

1:13:451:13:49

I can't say that, I'm just telling you what happened.

1:13:571:14:00

You got pretty animated for a minute there so you obviously believe...

1:14:001:14:03

Actually animated. Not a lot of liking for Holly, it seemed.

1:14:031:14:07

I think you do have the fortitude and strength

1:14:071:14:10

to be able to answer that question.

1:14:101:14:12

You're not loving Holly.

1:14:121:14:14

It's just that... I can't, I can't do it.

1:14:151:14:20

Summer? Who should I fire?

1:14:201:14:24

-Come on, Summer.

-Are you kidding me?

-You're supposed to be so tough.

1:14:241:14:27

I don't think you're so tough. Who should I fire?

1:14:271:14:30

-You've got three great girls there.

-Who's the weakest of the three?

1:14:301:14:34

The strongest is Holly. I know you asked me who the weakest was.

1:14:361:14:42

-Who's the weakest?

-I can't answer that. I wish I could but I can't.

1:14:421:14:47

You two go to your suite. Everybody out. Somebody is going to be fired.

1:14:471:14:52

You'll be right back, thank you very much.

1:14:521:14:54

Do you feel like you're in an interrogation?

1:14:581:15:00

-I shouldn't open my big

-BLEEP

-mouth.

1:15:001:15:04

I promised myself I wasn't going to get "black girl," but two seconds away.

1:15:051:15:09

Sometimes you've got to do it.

1:15:131:15:15

I wish I had some Right Guard!

1:15:151:15:17

Ivanka, what do you think?

1:15:321:15:33

Holly has such a strong personality and she was such a leader

1:15:331:15:36

that it's hard not to fire her.

1:15:361:15:38

With that said, Selita just doesn't show any energy.

1:15:381:15:41

-I'd like to see her defend herself.

-George, what do you think?

1:15:411:15:45

My personal feeling is that when you come to the boardroom,

1:15:451:15:48

you have to be ready to fight.

1:15:481:15:50

OK. Amanda, let them in.

1:15:501:15:53

Ladies, you can head back in.

1:15:531:15:56

Sit down, please.

1:16:081:16:10

-It's a lot of pressure, isn't it?

-Yeah, but I'm just really bummed.

1:16:151:16:19

I wanted to make money for my charity and that's why I came.

1:16:191:16:22

-Do you think you should be fired?

-I really don't.

1:16:221:16:25

-I think I'm a strong player.

-And you think who should be fired?

1:16:251:16:29

It's interesting.

1:16:291:16:30

I really feel like Selita has been such a strong player

1:16:301:16:36

but George saw something in Selita that was weak.

1:16:361:16:40

I think Maria is an amazing player

1:16:401:16:42

-but sometimes I'd seen her do some things.

-Like what?

1:16:421:16:46

In the boardroom, I've seen her call people out...

1:16:461:16:49

Try to throw people off the subway.

1:16:521:16:55

She lives in a pretty tough world.

1:16:551:16:57

I get that and I understand it's a wrestler thing, I don't know.

1:16:571:17:00

-I'm just saying...

-Do you think she'll do that to you?

-Absolutely.

1:17:001:17:04

You almost want to get rid of her so she doesn't throw you...?

1:17:041:17:07

I don't want to get rid of her, I just want to stay.

1:17:071:17:10

I don't want to go.

1:17:101:17:11

-Maria, do you think it's fair that you were brought back?

-No.

1:17:111:17:14

-You don't see it?

-No.

-Why did she bring you back?

1:17:141:17:17

I don't know, maybe she blames me a little bit

1:17:171:17:20

for what happened with the editing, but at the end of the day,

1:17:201:17:24

I gave her two opportunities to come back and look at it.

1:17:241:17:27

-That's not true.

-The thing of the matter is - let me finish -

1:17:271:17:30

is that I did give her opportunities. She didn't take them.

1:17:301:17:34

She said, "You got this." I did have it.

1:17:341:17:36

-You were very ineffective in that room...

-Ineffective!

1:17:361:17:40

When I was in the room, Maria, you walked up to me and said,

1:17:401:17:44

"You need to look at this again." I said, "No, I'm good with it."

1:17:441:17:47

Why? Because I was working on my presentation.

1:17:471:17:49

You know what's bothering me a little bit and very off topic,

1:17:491:17:53

but Selita, Maria basically undermines you.

1:17:531:17:57

She told us if you were weak, that you should be the one to be fired.

1:17:571:18:00

That's fair, everyone's entitled to their opinion.

1:18:001:18:04

-It's fair that she said that?

-Are you weak?

1:18:041:18:08

I'm absolutely not weak because if I was weak

1:18:081:18:10

-I would not have won 20,000 for my charity.

-True.

1:18:101:18:12

I think I'm a woman who wears many hats, extremely talented,

1:18:121:18:15

and I think my greatest attribute is that I'm able to be a team player.

1:18:151:18:19

You know, Selita, if somebody attacked me

1:18:191:18:21

and said I wasn't doing something, I would get furious.

1:18:211:18:24

I would defend - please - I would defend myself.

1:18:241:18:27

-That got a lukewarm response.

-Absolutely.

1:18:271:18:30

The players in this situation basically have to be very strong,

1:18:301:18:33

have to defend themselves.

1:18:331:18:35

That concerns me for the future.

1:18:351:18:38

It just seems to me that Holly and Maria

1:18:411:18:44

are much stronger in terms of their abilities.

1:18:441:18:47

Their personalities, I'm sure, absolutely.

1:18:471:18:49

Quite frankly, I think Maria is a very strong woman

1:18:491:18:52

but I think at times she can be a bit abrasive.

1:18:521:18:53

If you were me, who would you fire of these two, Selita?

1:18:531:18:57

I would have to fire Maria, only because Maria was given

1:19:001:19:04

the responsibility of making sure that the editing gets done.

1:19:041:19:08

Please let me finish. Excuse me.

1:19:081:19:12

When all of this chaos happens,

1:19:121:19:14

there she is trying to throw Holly under the bus...

1:19:141:19:17

That wasn't the situation though.

1:19:171:19:20

Furthermore, I walked back into that room

1:19:201:19:22

and I heard something that was wrong on our audio.

1:19:221:19:26

It played four times and I said, "What is that?"

1:19:261:19:29

At no point did Maria ever hear it.

1:19:291:19:30

She didn't hear it because she wasn't observant?

1:19:301:19:33

She didn't hear because she didn't know it was wrong.

1:19:331:19:35

Hey, I don't know, maybe she wanted...

1:19:351:19:38

You don't seem to think that Maria's a very loyal team player.

1:19:381:19:41

-No.

-This has come up...

1:19:411:19:43

Oh, I'm sorry, I only won 10,000 for your charity!

1:19:431:19:46

You sunk a basket, I'm happy about that!

1:19:461:19:48

Here's the problem I have.

1:19:481:19:51

I'm looking at Holly as a strong, tough, smart woman.

1:19:511:19:56

I'm looking at Maria and she's a strong, smart, tough woman.

1:19:581:20:05

I'm looking at Selita and I don't see the same fire.

1:20:051:20:10

Therefore I have no choice. Selita, you're fired, go.

1:20:101:20:15

I would just like to thank you for the opportunity,

1:20:161:20:18

and bringing awareness to my charity

1:20:181:20:20

and for the opportunity of winning 20,000.

1:20:201:20:22

And you've done very well, thank you very much.

1:20:221:20:25

I love you so much. Call me, bye. Maria, I respect you so much.

1:20:341:20:40

-I respect you too.

-You're fierce and...watch out for her!

1:20:401:20:45

Thanks for the advice, I will!

1:20:451:20:47

-Hello. How do you pronounce your name?

-Adrian.

-Nice to meet you.

1:20:511:20:55

-Ivanka, I felt fine about that.

-You were right on about the fire.

1:21:011:21:04

-Seems like she didn't have it.

-Absolutely.

1:21:041:21:06

I just thought it was sort of an easy one.

1:21:061:21:09

My only advice is watch out for that little conniving...

1:21:431:21:46

Did I say that out loud? Maria.

1:21:461:21:48

I work with some of the biggest divas in the world, honey.

1:21:481:21:51

We are all cut from different cloths

1:21:511:21:54

and you don't have to be a negative person to get ahead.

1:21:541:21:57

Tacky.

1:21:571:21:59

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1:22:041:22:07

The teams are challenged to create a commercial for a new deodorant product. They are helped by two basketball stars: Clyde Drexler and Scottie Pippen. There is a shocking exit to behold.


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