Deodorant Advert Task The Celebrity Apprentice USA

Previously on the Celebrity Apprentice...

Mr Trump separated project managers Selita Ebanks and Rod Blagojevich

from their teams.

Tomorrow morning you're going out to Teterboro Airport.

-You don't need a passport.

-Celebrity Apprentice hasn't done this before.

En route to Orlando, Rod and Selita

were tasked with creating a three-dimensional display

for Universal Orlando's the Wizarding World Of Harry Potter.

You'll gather information about this new attraction.

You'll report your findings back to your team in New York City.

Back in New York, cracks began to form on Tenacity.

You'll be over here doing this, but that wasn't your task.

-I wouldn't butt in.

-But you did.

'Holly's very bossy, sometimes she could be, like, a know-it-all,'

-but you shouldn't.

-And Sharon Osbourne took a turn for the worse.

I didn't feel well, I was still seriously sick.

But the men had a glitch of their own.

If Rod has to send an e-mail today,

I sure as hell hope that there's a homing pigeon somewhere

to attach a note to.

After landing in Orlando, Selita rallied her troops.

I just need us all to work together as a team.

While Rod divided his team by giving Bret Michaels creative control.

Bret, you're in charge.

-I say we open this thing up and have no sides.

-I'm a little lost.

This whole interior, everything, becomes the interior of a castle.

We have come all the way back to square one.

At the presentation, Selita went for an authentic approach.

-Wizards and muggles alike.

-Muggles and wizards, muggles and wizards.

While Rod's execution was a little foggy.

Little more smoke. Little more.

We're not going to be able to breathe.

-And when the winner was announced.

-Congratulations, the women win.

The women handed the men their third loss in a row.

Men, what's going on with you?

When faced with being fired, Curtis Stone turned on Bret.

Curtis, should Bret be brought back instead of you?

Bret would sign off on the creative design and tell us what it was.

Then ten minutes later he would describe something completely different.

But Rod campaigned in Bret's defence.

I don't believe we lost because of Bret.

-And when Mr Trump gave Rod a second chance...

-OK, Governor.

-Will you be bringing Bret back to the boardroom?

-I will not.

..the former governor of Illinois conceded.

I'm not going to throw him out of the bus.

Governor, I have great respect for you. But, Rod, you're fired.

When they have a dance party I'm going to kick your butts.

-When I start pulling it out...

-Oh!

Congratulations, girls, that was awesome.

The truth is, the truth is, we've won three in a row being cohesive...

and respectful.

'We're three in a row for the last three tasks,

'but I don't underestimate Rocksolid.'

Sometimes when you get rid of a player the dynamic changes.

They could be stronger on so many levels.

Hold on, guys, hold on. Here we go.

Oh!

-CYNDI:

-All right. Rod's gone.

So, Michael, this is what it feels like to come in here early?

I'm hammered now. I finally get to come in.

-Would you like some champagne?

-We'll win the next one, buddy.

We've got to, we've got to, man.

We'll knock the next one out of the park.

'We are down to four guys.

'I think that we can work together as a team,

'it's just a matter of being more organised.'

But that is a personality thing,

some people don't have the ability to do that.

I don't think Bret has the ability to do that.

# Money, money, money, money

# Money

# Money, money, money, money

-# Money

-# Some people

# Got to have it

# Yeah-eh

# Some people

# Really need it

# Hey, listen to me, y'all

# Do things, do things, do things

# Bad things with it

# Dollar bills, y'all

# Come on

# For that mean

# Oh, mean

# Mean green

# Almighty dollar

# For the love of that

# Money

# Give me a nickel, brother

# Can you spare a dime?

# Money can drive some people

# Out of their minds

# Money, money, money

-# No good, no good

-Money!

# Money, money, money, money

# Money! #

'I came today to visit my dear friend Tiffany,

-'the director of Shine On Sierra Leone.'

-Hi, Selita.

-Hey!

'I chose Shine On Sierra Leone as my charity

'because in Sierra Leone,'

one in four children die before the age of five,

one in eight women die during childbirth.

-So, tell me, how is the new school?

-It's wonderful.

If you remember, when we first started,

there were 416 students in three rooms in a roofless building.

We now have a total of eight classrooms

and so it is down to 60 students per room.

We need six more classrooms

and that would take it down to 30 students per room.

-You know I'm on the Celebrity Apprentice.

-Yes.

Well, the other day I was project manager, and I won. This is for you.

SHE GASPS

SHE SQUEALS Selita!

-(Oh, my God!)

-Isn't that great? It's amazing.

-We could do a lot with that.

-We can do so much with this.

-Yes.

The average wage in Sierra Leone

is about six dollars a week.

So you can see how far 20,000 is going to go.

-You won!

-I could do a dance.

-I'm so excited.

-Good morning.

-Morning.

-What do you think about losing the governor?

It was tough, Michael, huh? Wasn't easy?

-Yes, I thought it was pretty easy.

-You are a nasty guy, Michael.

That's why we get along, sir.

Now, Sharon's not here, as we all know,

she has been sick as a dog, she has been having a hard time. Cyndi.

Mr Trump, my True Colours Fund

worked on the Matthew Shepard And James Byrd Jr Amendment

that's going into law today,

and I have to go to Washington today,

-I'm going to meet the president.

-That's fine.

-Say hello to the president. OK?

-Yeah, you know him.

-You know everybody, Donald.

-I do, and I like him.

Today you'll be working with a really great company -

Right Guard. You'll be working with Dan and Eric from Right Guard.

Eric, tell the teams, what are they doing?

Your task is to introduce our best line of products ever.

New Right Guard Total Defence 5.

You will create a 30 second television commercial

and a 10 second internet commercial,

highlighting the benefits of our new product Right Guard Total Defence 5.

We want you to focus on the young male sports enthusiast.

You will be judged on three criteria -

your creativity, your brand integration

and your overall presentation.

On my right, George Ross, Ivanka, they'll be my eyes and ears.

So I want you to pick a project manager. Go ahead.

-Oh, Holly.

-Yup. 'It kind of caught me off-guard to find out

'that we weren't going to have Sharon and Cyndi.'

But now the playing field is even and we'll see what happens.

-How we doing, fellas, who is it?

-I am, Mr Trump.

-Curtis.

'Course I'm competitive. I'd like to put the girls in their place

'and show them that we are here to compete.

'But I'm here for Feeding America,'

that's my purpose of being here. So here's my first real chance

to throw some love Feeding America's way.

So it's Curtis and Holly.

Now, Right Guard is the official deodorant of the NBA.

And you're going to be working with two of the all-time greats

in the NBA, Clyde Drexler and Scottie Pippen.

And you know, as I think of the great Scottie,

and the great Clyde, we're in this basketball court, and I have an idea.

We're going to have teams shoot baskets.

The first team that gets a basket is going to win, from me,

10,000 for that project manager's charity.

All right, give me a basket ball. OK.

CHEERING

-I hope you got it on camera.

-'I could not believe it.'

I was just like get the...beep out of here.

OK, Selita. You're first.

'I don't want to go first.'

So then I start sweating, I'm like, "Oh, man, I got to make this."

-All right.

-'Can't believe I missed that.'

And I know my dad is going to shake his head. Tsk, tsk, tsk, tsk.

Goldberg, come on up here.

-Go on!

-You know, strong guys like this don't have touch. Let's go.

10,000, Goldberg.

Summer, that was a lousy shot.

I don't think he's going to do it.

I don't think so.

He's got it. Yup. OK, come on, Holly. Come on, Holly.

Rodney will never forgive you if you miss.

Come on, Michael.

The guys, they didn't even bounce off the freaking rim,

nothing, all air.

And here comes little Miss Maria in six inch stilettos.

CHEERING

'I'm so pissed at myself for missing that 10,000 hoop,'

-but

-BLEEP

-the girls. I'm so sick of them.

They've beaten us again, and again, and again.

And then they beat us at throwing hoops(!) I mean, please. Ah!

Great shot. Holly, come on over. Your charity, what is it, Holly?

HollyRod Foundation,

we raise money for families dealing with autism.

-Well, you got yourself 10,000.

-Thank you, Maria.

Let's talk about a couple of things,

one is the whole concept of skewing this towards young men.

And the first thing I thought of was my son who is like 12, 13,

and all of a sudden he comes home and he noticed that funk.

-Maybe it's the girls...

-Cheerleaders.

-Walk up and go...

-"Oh, dear."

-So we have to show that he is funky.

'It's funny, sometimes you get like thinker's block,

'you cannot conceptualise.'

But this concept of the first moments of funk came to me like that.

Can you run through the concept, just so I know,

-it starts in the kitchen.

-Yes, mom gives him a hug and notices a funk.

Somewhere in that scene appears our NBA player and he is like,

"I'm your dude, I'm your fairy, funky fairy godfather."

We should write that down.

His funky godfather.

-I love it.

-That's hilarious.

Holly was onto something really great

and I think the four of us were doing a really good job,

there's just a good vibe in there.

-Holly.

-Yeah?

-I think we got a great concept.

-I love it, I love it.

Here they are, how are you doing? Curtis Stone, pleasure to meet you.

'Today is a really tough challenge.

'Two commercial spots in not even half a day.'

So, soon as the executives arrived we picked their brains

about the demographic and what they're looking for.

We're looking for target consumers

-between the age of 12 and 18 years old.

-Yes.

Do you want the 10 second internet spot

to be related to the 30 second TV spot?

Obviously there's a different approach in 10 seconds.

So you have to think about how people consume film

in the different mediums.

Whether you use humour, serious, organic.

Whatever technique you decide to use, the takeaway to the consumer -

high performance.

-OK.

-And then it is a Right Guard branded commercial.

The consumer for this category starts using it

around the age of 12.

How important is it to target the moms in charge

who do all of the buying and all the purchasing?

Even though a lot of times moms or significant others

make the purchase,

the influence on what to purchase is the actual boy or man.

So we ultimately want to make sure

that he's the one wanting the product.

The most important thing

is how do you appeal to that target demographic?

As a mom, Holly wanted to use the young boy

starting to get his first little smell of funk.

And I thought it was a great idea.

But I hope we're on the right track and hitting the right demographic.

So I think that we are on the right track,

I think it's relatable to the moms who are going to buy this.

We're feeling good about our concept.

All right. We just have to really keep focus today,

I reckon this is the toughest one yet.

'I've been looking forward

'to being project manager for a while and I got to do it.

'Now, Sharon is sick and Cyndi is not around,

'so that makes four against four.'

So the first time in a little while

we're now on even playing fields with the girls,

so I think we can win this.

-Bret, do you have any ideas right now?

-I have some great ideas.

-Yeah?

Yes. I would go humour, I'll make it fast. All right?

I need you beside me, you have to do a little acting with me.

So I asked Bret for a couple of creative ideas.

Then he wants to act it out. This is just Bret world again.

We're back in Bret Michaels' world.

We're watching TV, doorbell rings. Be the doorbell.

-Ding-dong.

-Hey, I'm your guy for the day.

They won him in a contest.

First thing you see, he gets hit in the stomach with a basketball.

-He's down.

-'Bret's brain works in an abstract kind of a way.

'He'll keep babbling on, and on and on.'

And you're like, "Bret, shut up or get to the point."

Lay on the ground a second. I'll act this out.

You're down. Watch.

-HE SNIFFS

-Nothing.

Boom! OK, give us 100 push-ups.

-His briefcase spills over and he's got all the brands in it.

-I like it.

I think there's elements of it that really work.

'You know, the way he tries to articulate his ideas takes a while,'

but then what happens is he spits out something brilliant at the end of it.

So you learn to be patient with him and sort of just try and extract

what you need in the fastest time possible.

-All right, so that's it in a little nutshell.

-I like that.

I think it's really good.

I think it'd be hilarious if I had on a pair of frickin' mom jeans.

I just want to have a funny visual. And basically, the NBA player...

-Hello!

-Hi. Hi, everyone.

-CHEERING

Trust me, you got the better team, I'm just saying.

'Each team had the opportunity to work with an NBA great.

'And we were very excited when Scottie Pippen'

came to announce he was now part of team Tenacity.

We welcomed him with open arms.

We're doing a concept called the first moments of funk.

OK, we like that reaction.

So, when you realised you were funky. You would be his funky godfather.

'So we have our concept, we have our creative'

and our fabulous NBA player and it's time to get busy.

I'll go straight over and meet you guys when we're done with crafts.

Call us if you need anything. Bye, you guys.

Here he is.

Hey!

-How you doing? Curtis Stone.

-Pleasure to meet you.

Pleasure to meet you.

We come up with this idea and we're all feeling pretty good about it.

You know? And all of sudden Clyde The Glide comes walking in

and I instantly get a great vibe from him.

Oh, this is a heck of a crew here. How can you not win with these two?

-You're going to help us win.

-Absolutely. I'm here to help.

I've known Clyde for a few years,

we were on some Olympic teams together, he's a great guy.

I was really pleased when we got him

because I felt like this particular ad that we put together

was better suited to Clyde than Scottie.

Michael...

-Huh?

-Which team did Clyde play on?

-Oh.

-I don't want to be the most ignorant person in the world.

-Houston.

You've got to forgive me I'm a foreigner.

Look, I'm a stupid Aussie, OK?

When Clyde Drexler was a huge hero I wasn't in this country.

So I don't even know who he is.

It's so embarrassing for me because I know he's a huge star.

-You're forgiven.

-I'm the minority here.

-It's all right, it's all right.

Hey, Chris. It's Holly Robinson Peete,

-how are you doing?

-'I'm doing well.'

Listen, I'm going to quickly explain to you what we're doing.

'We called Chris Paul, he's an NBA superstar

'and the spokesperson for Right Guard.'

And so we thought, "Who better to tell us

"if we are on the right track or not?"

And Scottie is playing the funky godfather, basically...

CHRIS LAUGHS

-'Yeah, that sounds real good.'

-We appreciate it, we love you, Chris.

-Take care.

-'OK, thank you.'

Chris Paul loved our concept

and thought we were totally on the right track.

Yeah, this is a whole different energy when they are not here.

-It's very...

-Cyndi was...

She's here, she said, "Listen, buddy. Listen, youse.

"Listen, kid. What's the task again?"

So we'll be like, "Cyndi..."

-PHONE RINGS

-BLEEP

-Here she is. Listen to this.

-Cynd?

-'Holly?'

-Hey.

I'm here. I'm here about to go and be with the president.

I'm so excited.

-Say hello to Scottie Pippen, he can hear you.

-Hello, Cyndi.

-'OK.

'Hey, how are you? Thanks for joining our team!'

Thank you, I'm enjoying it.

'It's really exciting.'

'I appreciate that Cyndi was trying to help from the White House.

'I really did want to give Cyndi something to do.'

I decided to charge her

with writing a testimonial about her son Declan

and when she discovered his first moments of funk.

OK. I'll call you right after I get out, OK?

All right, baby, have a good one. Tell the president, hi. OK, bye.

-OK, this might wear me out. You have to help me.

-Do what?

You got to manage Cyndi for me.

-Yeah.

-Yeah, that's great, I'm packing up everything.

I'm making a two second phone call to my daughter.

'I'm in the war room and I'm really pumped up and I get this text'

and it was to call my daughter Raine.

'And when I made the call my heart just sank.'

Hey, guys.

Curtis, Clyde, everybody,

I just want to tell you guys I'm in a serious situation.

Last night my daughter had blood sugar spill into her urine

and they're testing her for diabetes.

I got to be honest, I'm freaking out. So my brain is a little...

Very serious, I've had it my whole life.

This is what I'd love to do, let's stay focused with this

and occasionally I'm going to step out to make phone calls.

I'll deal with my situation.

You let us know if there's anything we can do. Do what you have to,

that's much more important than anything we are doing.

My daughter, all my life I've shown her I take the insulin injections.

And she's asking me today,

she said, "Dad, do I have to take shots...

HE SOBS

"..like you do?"

You know, she just asked me if she had to take shots like I do.

HE SOBS

I don't want to do no more of the interview.

-In here?

-Yup.

-Come on, Mr Scottie.

-OK, this is where we are shooting our commercial.

-This is where we start?

This is it. All of our tasks have been a blank slate.

Now when I look at it, I don't get...

I won't go, "Oh, my God, there's nothing in here!"

'Maria and Summer went to get our props, Selita, Scottie and I'

went to our studio space to check it out and get started.

Where's our DP, is he here yet?

'We had all kinds of people there that needed direction.

'We had hair, make-up crew, grips, gaffers, and our actors.'

So, I think for the purposes of this commercial, you would be more

appropriate for our guy who is actually the funky boy - no offence.

-None taken!

-OK.

We had such a limited amount of time, because Scottie had to catch a plane.

-So, I say we go with the green screen.

-OK.

-And time matters.

-Yeah.

-How much time do you have?

-Well, he leaves, we are going to shoot...

He's got to get on a plane, so we've got to get him out of here.

-Less than four hours.

-OK, less than four hours.

-But you'll work your creative magic on us.

-No pressure, Joe!

Let's look around and see what we got.

Guys, spread out, find anything that remotely looks like an apartment.

If not, we should talk, really quickly.

I don't think we've got anything.

'My brain is already scattered from my daughter with the diabetes,

'it was one of those days, right? And I'm looking at this room,'

and I was positive that the studio

would already have an apartment-esque area,

but we get in there and it is a big, cold and empty studio.

'I had no clue this was all they had here.'

Curtis, I'm going to say something, don't hate me,

it's just words. To build this stuff, it changes everything.

We haven't got time to start rethinking it.

We've just got to act on it.

I reckon the best thing for you guys to do is to head towards

the prop shop, OK? And then we'll keep in touch.

I suddenly got concerned about the time,

I was like, wow, we need to get our arses into gear!

So I quickly sent Goldberg and Michael

straight to the prop house and told them,

write a list on the way, I'll call you with other stuff that we need.

-I'm Chris, I'm the DP.

-Hey, Chris.

Curtis Stone, how are you? What are your thoughts?

You know, because of the time constraints,

we're going to be pumping and pushing. It's going to be a reach.

-But you're saying we can achieve it?

-For real?

-We'll do what we can.

You're giving us false hope that we're going to achieve this for you.

-At the end of this, you're like, what the

-BLEEP

-did you just

-BLEEP

-get me to do?

I don't even know what this is.

-It's... I'm just...

-OK, so tell me, what is the other idea?

We start back here, boom! I'm tracking in on you, right here.

We start pushing in on you, 30 seconds, boom!

And at the very end, he says,

"When I take it to the hoop, I never sweat it."

You know, you're put in a really awkward position -

do I start again, or do we carry on with something and not get to

the end, and then have someone turn round and say, "Told you so"?

OK, we'll change it.

I'm doing this for you, and Curtis,

-throw me under a

-BLEEP

-bus and back over me tomorrow.

Let's do it, let's do it.

'We had a limited amount of time to get these shots done,

'and the time clock is running out.'

So I'm glad that Curtis trusts me and he went with my new

idea, because I don't think we had time to shoot the other one. This is the way to go.

Please back over me tomorrow if this fails.

-I'm begging you to.

-Let's do it.

LOUD ROCK MUSIC PLAYS

No, that's not right.

SLOW, MELLOW MUSIC No, too sad.

We had such a limited amount of time and we had so much to do.

But this is my first big job as project manager.

And I wanted it to be great.

-ATMOSPHERIC COUNTRY MUSIC

-That's cool.

That sounds like something that you would...when you're funky... Yeah.

What about this, Selita?

# Funky Godfather... #

That's hilarious!

# Funky Godfather

# Funky Godfather... #

I'm loving our cute jingle.

# Funky Godfather... #

It's really powerful and catchy.

Kind of has this, like, 1970s Blaxploitation kind of vibe.

"Every kid has his first moment of funk.

"When yours comes, I'm here for you. Right? Because I'm your..."

# Funky Godfather... #

Yes! You're a genius!

I hope my words go with it.

I kept thinking, oh, please don't let the guys do this.

Because when we decided to come up with the jingle,

I think we felt like we had the advantage.

MOBILE PHONE RINGS

-Hey, chica!

-Hey, mama, where you at?

I'm still trying to leave right now, there was a lot of stuff to pack up.

-Oh, wow.

-Tell them that Scottie wants to get on a plane at 6.30.

-Scottie has to get on a plane at 6.30.

-Yes, I know.

We already have everything that we want, it just takes them

for ever to add things up and stuff.

-Just give us a call when you are on your way.

-OK, great, no problem.

I'm shorthanded, Selita, I got one girl at the White House,

one girl out sick, two girls out in the field.

-I know, and we are still going to freakin' win.

-We better win!

I'm going to get on the phone and start changing all the other...

Tell them to hold. Stay right at the prop house,

because I'm going to need stuff.

Curtis, I need one 10 foot basketball hoop.

We'll be lucky to get one at this point.

'So, Michael and Bill have gone off to get the props.

'We briefed the guys on exactly what they need to find

'and then Bret manages to convince me that it's not possible,'

we're not going to be able to do it.

So I have to call Bill and Michael and tell them what to get.

PHONE RINGS

-Hey, buddy.

-I'm sorry to do this to you.

I've got to do a complete 180 on you.

Bret doesn't think we'll be able to shoot the ad in the timeframe.

So we're going to do a completely new creative.

-So, we need a basketball ring.

-I think we can buy a basketball goal.

-We don't have time to

-BLEEP

-around with it, we got to get going,

-you know? That's the thing that I'm stressed about.

-OK.

Bret, we can't do it.

I think we're going to have to go with what we initially started, dude.

Just go back to the first plan, dude,

-I'm just too stressed that we won't get the right stuff.

-You got it.

Bret had a different concept again.

We have to stick to a plan and enact it immediately

and we have to make it as simplistic as possible.

We've said that every single time but it seems as if

-we go back to trying to fit as much

-BLEEP

-in this bag as possible.

Curtis, I may have your idea. What if we did a back and forth thing?

He's at one end, the kids are on the couch at the other. You ready?

No, let's just stick to something.

We just wasted one hour on this whole kerfuffle about which idea

we are going to go with. That can crush us!

-This is just a

-BLEEP

-day, it's going from one mistake to another.

The other thing is impossible.

I'm begging you on my knees not to try to shoot the other thing.

-We can't keep changing our mind.

-I agree with Curtis.

'I'm trying to be as creative as I can,

'but at the same time, I'm really in a whole other headspace right now.'

How is Rainbow doing?

She thinks she's going to end up being like me

and taking four shots a day, she's going to freak out.

My daughter is scared right now and I'm scared for her. And I feel...

It's awful, it sucks.

But do not freak her out, OK?

OK, thanks.

'It's tough to hold in.

'At a couple of points, I went into the bathroom,

'just quietly, by myself, punch a few things,'

smash my head into the mirror, you know, cry a little bit.

-I think you're going through a world of

-BLEEP,

-I really do.

-Let's just go with each other, OK?

-I'm in, I'm in, I got your back.

-And that's why I'm so upset, because I got your back.

-I know you have.

I got your back and I'm mad at myself for pushing for this thing...

-Let's just do what we can, let's just get what we can down.

-OK.

When you put life in perspective, the show is fantastic,

but if my daughter is diagnosed with diabetes,

I would have to tell my team

I'm so sorry, I'm going to go and take care of my family.

We need the rest of the girls.

We need all four of us. Come on. To go.

We actually need, like, 12 of us,

but four is going to have to do today.

-Oh, my God!

-Girls in need of help!

-OK, let's look at this.

Just don't go too fast, it's a little slick, OK?

Hey, Mr Pippen, I'm covering this up, OK?

'Here I am, carrying a sink and a fridge and this and that,'

but Selita disappeared on me.

-What do you want to drink?

-Any one of those Snapples.

-Oh, this blanket's not so bad.

-For charity. Autism, baby, autism!

-How is it? Is it to your liking?

-Oh, it's great.

-Great.

All the women seem to be doing very well,

they are working very hard on this task. With one exception - Selita.

I don't know what she's doing.

Did you want some ice? You OK?

Watch out.

That girl is strong! Sorry?

-You all right, baby?

-I'm good.

Where are you, Selita? Selita?

Go, go, go, go! All right, let's do this, let's get it up there.

Our props are here, guys.

All of a sudden, here comes Bill and Michael with all the props.

And everybody jumped on, I mean, we are grabbing stuff,

let's make it look as best as we can and let's go, we've got to

get this done or we'll to have no commercial to edit.

And the next time, I feel like... Nothing! How about you? Nothing!

So, Ivanka came to visit, and I knew that it Bret had gotten into it

with her right then, that would have wasted even more of my time,

and every second I had was super precious at that point.

-Do you just want to start setting up the next shot? Thanks.

-Absolutely.

So, we've gone with an older demographic, and...

'To be perfectly honest, I just tried to keep Ivanka happy'

and tell her that everything was great, when it wasn't.

Everything was a disaster and falling down around me.

Why haven't you started filming yet?

-We've shot two scenes, we're just about to shoot a third.

-OK, good.

'I wasn't telling the truth. She was like, why haven't you

'started shooting? I was like, we've done two shots.'

I told Ivanka what she wanted to hear so I could keep moving.

But you can narrow that storyline and narrative into the 30 seconds?

-Yeah. Yeah, I'm comfortable.

-OK, good.

I was impressed by the level of calm, which isn't easy

when you've had this many concurrent losses.

'I think Curtis had a strong sense of what he wanted to accomplish.'

-So, you're going to win?

-Yeah, absolutely.

Good. Good attitude!

Matthew Shepard, James Byrd Jr,

Hate Crime Prevention Act is the law of the land after today!

I'm here in Washington to take time out to listen to what

the President has to say about this Hate Crime Prevention Act.

I get all choked up when I'm saying it,

because I've been working years to get this together.

And as of today, it will be the law of the land.

MOBILE PHONE RINGS I have the BlackBerry.

Hi, it's me, Cyn.

Oh, hi! Listen, you know, I was thinking about what you guys said,

and my son realised in his locker room...

CYNDI DROWNED OUT BY CHATTER

..And the kids call it The Big P - puberty, they call The Big P.

So, we'll have to fly in that cart at one point, Summer.

..And when the boys realised that their locker room was really

stinky and they needed some deodorant...

Hello?

'Did you hear that, any of this?'

Yeah, we heard all of it, it was great.

-All right, thanks, do great, I know you will.

-OK, bye. OK.

I'm sad that I'm missing it, but Holly,

she don't listen to anyone anyway! Unless it's Summer.

-Honestly, in the real world, I'd never

-BLEEP

-work with her.

-OK, thanks so much.

-Thank you so much.

OK, so let's get our first shot. Will you call action for me?

And roll cameras. Action!

-Hey, Mom.

-Hey, baby, how you doing?

-OK.

-That's good, that was good.

-Can we do a playback?

-Want to see our first scene here?

-Yes, I do.

-Come here, George.

That's great.

George, Mr Stern Face, he even chuckled.

So, if we can get George to smile,

I know we've got another task in the bucket. Man!

OK, let's get going, guys, we've got to move, we've got to move.

-Selita, how are we doing?

-It's five o'clock.

-OK, thank you. BLEEP!

-And action!

-What's up, fellas?

I'm Clyde Drexler and I'm yours for the... Oof!

-Oh, dude, you got hit real

-BLEEP!

-Here we go again, are we ready?

It's good, but let's do it again!

Clyde Drexler is a champion. I love the man.

Hey, you guys, I'm Clyde Drexler and I'm yours for the day... Oof!

Oof! Oof! Oof! Oof!

What a guy. Such a sweetheart,

absolutely nothing was too much trouble.

In his pit, get up in his pit, not his nipple!

We don't want any kinky BLEEP going on.

-He literally let us do anything to him. I really respect him.

-Action!

-Nothing.

-Right Guard Total Defense 5, man.

-That is so good.

-Curtis is the man.

-I'm just the one

-BLEEP

-it up for him.

-You're not

-BLEEP

-anything up, we're in this together.

We ain't done our 10 second. Want to stick with that same concept?

I don't know.

'So, after we felt we'd shot everything for the 30-second ad,'

we had to quickly move on to our 10 second ad,

-because time was running out.

-This is what I got, all right?

So, you got Clyde and the kid playing basketball.

The kid steals the basketball from Clyde.

Then Clyde says, "That was good defence,

-"but you need Total Defense."

-Done!

-10 seconds.

-Yeah, I like it.

We're rolling. Everyone settle. Action!

That was good defence, but... Phew!

..what you really need is Right Guard Total Defense 5.

That's good! The more exaggerated it is, the better it reads.

-What do you think?

-I think we're good.

Everyone, thank you so much. This has been awesome.

-Thank you, mate.

-'When we wrapped, I felt good.

'I felt that we had got the shots we needed.

'It was very tough to pull off that much stuff in that short

'amount of time, but Curtis stuck to his guns and he was right.

'It's horrible to have to admit you're wrong, it kills me,'

but I'm admitting it.

OK, we've got to go, we've got to go, we lose Scottie very shortly.

We don't get finished, somebody get fired.

Feeling definite time pressure crunches,

because we lose Scottie in half an hour.

I feel OK, a little nervous though.

-Are you going to already have your hand up there?

-All right.

-OK, rolling.

-Up higher, a little higher. Good, and action!

-My God, that's awesome!

-This is going to be real good for you, little boy.

THEY LAUGH Awesome! That was great.

-What about the 10-second shot?

-Oh, yes.

We need to do what we just did with each one of the boys and roll

-that into our 10-second.

-They're going to hang on the bar...

They're going to hang on the bar, you just keep swiping those boys.

-Let's go.

-Yeah. Action!

Love that. Next! Come on, little man. And, action! Let go.

-Pull your knees up, honey.

-Pull your knees up, let's see those legs.

Oh, yeah! Good. Good one, good one.

-Thank you so very much.

-Thank you, ladies.

OK, y'all give it up for Mr Scottie Pippen!

THEY CHEER

-Bye-bye. Good luck to you guys.

-Thank you.

-I look forward to seeing the ad.

-You're the best, thank you so much.

Scottie Pippen was just a super-duper star for us today.

'But we felt a little rushed, we were crunched for time,

'so the perfectionist in me is stressing.'

-I don't even know if we've got all this.

-No! Give it to me.

Of course it does, we could change things.

There's nothing you can do, it's gone now.

-You know what, it's going to be funny.

-Oh, my God.

-OK, let's get to the edit.

-I'm ready.

After we finished everything at the studio,

we headed over to the edit bay.

Remember, you've got to edit two pieces.

-We got three hours, two more hours in the morning.

-We'll start on that.

'We get into the van and everyone's kind of talking,

'and I went into a vacuum.

'All their voices went into, like, an echo chamber.'

And I just couldn't hold it no more.

So, I was talking about the presentation.

And those jerseys, is that the plan, wearing those tomorrow?

Wear the jerseys, yeah.

I keep picturing my little girl taking four shots a day, man,

I just keep...picturing it. And I feel like I did it.

-Oh, man, don't do that.

-Listen...

-Don't do that, bro.

I'm sorry, man, I don't cry, man, I just don't do it.

-We are here for the whole BLEEP reason.

-I know, it just sucks, man.

Raising awareness and money for that charity.

So if there is ever any good karma out there,

-it's at your door right now, buddy.

-I know.

You guys have just put up with me, you've been great.

And I mean this, man, I mean, sincerely, I never thought I'd be...

I mean, I say a prayer every day that my kids are not diabetic.

And man, to have your daughter... Sorry.

I mean, sincerely, I'm sorry, man, I don't, I don't cry about nothing.

We're there for you, just like you're there for us.

-Sending positive vibes for you, bro.

-Thank you. I need that.

OK, give me five or something, please.

So, I need to find the best take of this one?

Find the best take of this one first,

this is pretty much our opening master. Hey, son!

So, we finished up on our soundstage

and immediately came over to piece it together in an edit room.

It's the moment of truth, really.

So, that's number one, let's mark that.

-I like the one where he's a bit higher.

-OK, here's another one.

-I like that better.

-I'm Scottie Pippen and I'm your...

# Funky Godfather! #

Raise up the "Funky Godfather" a little bit more.

Well, we're not sound editing now. We're just fitting it in.

'Maria is a very aggressive woman, when it comes to a lot of things.

'She always has her two cents, or her input.'

The grab is weak. I'm sorry. The grab is a little...

'She is always twitching her little leg

'and then she kind of spaces out cos she is, in her mind,

'those little wheels are turning and she is literally plotting.

'She is trying to figure out her next move.

'She is constantly thinking about the boardroom.'

-'New Right Guard Total Defense 5.'

-Bang!

-Yes, new Right Guard Total Defense 5.

-Bang.

-Yes.

-Cut.

'Hey, what's up, fellas? I'm Clyde Drexler and I am yours for the...!

'First off we started with a 30-second commercial.

'It seemed like all the pieces were there, you know?

'I was a little bit surprised.'

I was worried he'd say, "Oh, we missed that shot."

'But we're pretty happy with it.'

Look at that nice light movement we did on that.

Good work, Rock.

Look at that. Look at that!

If there is one thing I know it is the edit bay.

'And those two kids acting and Clyde, man, it was making me laugh hard.

'In some way the task kind of saved me

'because it took my mind off my daughter for just a minute.'

-Nothing.

-Told you.

-Right Guard Total Defense 5. Works every time.

It's funny! You like it?

-Looks good.

-Watch it a few times.

-We're getting close.

-Dude, this is great.

-But we still have a lot to do on the other one.

-Oh, yeah.

The other one is going to be cake.

'So in the morning we have to finish the 10-second spot.'

A lot of work but it is achievable and I am feeling good about it.

BRET: That's good. That's good!

-Good morning, Bret!

-Good morning, Billy. How you doing?

Doing good, partner, you?

First thing this morning we all got in the van

and headed to the edit bay because we had two hours with the editor

but the most important thing, for all of us,

was to hear how Bret's little girl was.

-How are you, Bret?

-I am OK. I'm good.

We are just going to keep positive that it is going to come back

and everything will be great.

'My daughter is getting tests done.'

I do not know when we will get results.

It could be days, a couple of weeks. I do not know but I am anxious.

Like I said, unfortunately, she has all the symptoms.

The thirst, the weight loss. So...

Well, all our thoughts are with you.

Yes, I know, thank you very much.

Hands in for Curtis. Let's do it, men.

Ready? One, two, three, Rocksolid!

Bust it, man. Today we are winning it.

Hi. OK, Cyndi has not seen this.

Cyndi is back and my fear is that Cyndi will come at the 11th hour,

when we have made the decisions, and start making suggestions.

LAUGHTER, AD PLAYS

-I'm your...

-# Funky Godfather. #

-And I'm here for you.

Can you double that?

If you double it, triple it,

you make that sound like a girl-group thing.

We talked about that yesterday.

-He is all set for you.

-He can double it?

-Yes.

-I will sing with you.

We're not singing, we are just tweaking it.

Oh, doubling it with the machine? Oh. OK.

Cyndi underestimates me.

Cyndi does not have a clue what I have done in the business.

She is not the only one in the entertainment field.

# Funky Godfather. #

That's even better. That's a double?

# Funky Godfather. #

Yeah, if I overdub real quick with that,

I think it will sound more natural.

-Let me just do that, since I'm not doing anything.

-I'll let you.

'The more you do, the better you get at it

'and I just happen to be a musician working in the field 20-30 years.'

I know about sound.

OK!

CYNDI DOES VOCAL EXERCISES

# Funky Godfather. #

All right.

Ready? Here we go.

# Funky Godfather. #

CYNDI HARMONISES

We knew this was going to happen because she's too in her element.

We want to make sure we hear it. Holly, I am not going to let...

Your voice was great.

Tiny bit less. Tiny. Yes.

So, come listen to it and then we'll just...

If all of us go and do it and get it done...

# Funky Godfather, yeah. #

I don't hear you at all.

I am just the hair. OK, turn me up just a little.

Like, two percent.

# Funky godfather, yeah. #

-That last part was good.

-Yes, that's cool. That's great.

-You can't really tell it is me singing.

-It is great.

-It's got texture.

-That is all it was supposed to do. OK.

-Thank you, Cyn.

Approved! We have got to start mixing.

Let's do the 10. Here we go.

That was good defence but, man, wooh!

'We have got to finish off the edit,

'completely do the 10-second spot.'

Then fine-tune our presentation. So we are in a pretty good place.

What do you think about going in a different direction

and just using the outtakes?

Let us find a few more of him going "wooh!"

-Just a couple more of those.

-Gotcha.

'In a 10-second spot, you know, it is the internet.'

So it is a little bit looser, you can have a bit more fun with it.

Wooh!

-That is great.

-Like that?

-Yes.

'Goldberg and I are working on the presentation.

'The presentation needed to be a bit of a show

'and just looking around at the four of us, we all did have stories.'

I thought it would be a good idea to include that in the presentation.

You want to talk about pressure?

Put yourself in my shoes for a minute as a professional wrestler.

Put yourself in my underwear for a second,

which I have to run around in the ring wearing.

If anybody sweats, it is me.

I can contribute with conviction,

-as opposed to sitting there like a broken

-BLEEP

-dog or something.

-Here we come. Right.

-Here it comes.

That was good defence but, man, wooh!

You want a great defence? Right Guard Total Defense 5.

-It is pretty good.

-I like it.

-It is not going to get better than that.

Yes, it is good.

This was a very tough task for our team

and I think that Curtis really pulled it together and did a great job

and now I'm ready to go into the presentation

and I'm ready to kick some ass.

Guys, for the first time, we have finished before the task ended.

-That is unbelievable!

-I'm going to go get drunk!

We can have a coffee!

You said you wanted the locker scene for the 10-second spot, right?

-Yes.

-OK. So just the locker scene.

'Initially, my 10-second spot was going to be totally different

'from my 30-second spot.'

But I really think the middle portion of our 30-second piece

is so strong and funny that alone, in 10 seconds, it'll be a winner.

Do you guys want to go in a different room,

-so that way she can play loud?

-I will keep an eye on this.

Thank you, babe. I have confidence in you.

I trust Maria to cut together the 10-second spot

and I will be in a corner putting together my presentation.

That window looks dirty. Could you go over there?

That plant looks like it needs to be fed.

Nothing is worse as a project manager

than when someone walks up and says, "I don't have anything to do."

It is, like, find something to do.

Look around, there has got to be something!

15 minutes to go. Feeling good about this, you guys.

-Want to come and see this?

-Nope. I am sure it is great.

I was in the room, by myself.

Four women were outside.

One could have come and helped.

No? OK, fine.

I think it is that last visual.

AD PLAYS

That is not where "upgrade your defence" goes.

-It goes right there.

-One minute!

It goes in the silent part.

That is why we put it in there, because of the air.

'I am listening to the commercial and the audio sounds funny.'

That "upgrade your defence" is not where we just put it. What happened?

Why have we changed that?

-Why did we change that?

-I do not know. I did not change it.

I guess I should have come back in.

I don't know why we changed that.

So I am looking at Maria, like, OK, you have been listening to this.

Why didn't you catch this? And I was pissed off at Maria.

-OK, let's go. We are leaving. It's done.

-I know. I have to deal with it.

-I have just got to put my clothes on here.

-I'm sorry. I'm sorry.

You cannot tell me something is wrong at the very last minute.

I asked you to come in, I asked you to come and see it,

ten minutes prior and you did not.

'If you snap at me too often, too much,

'I am going to come back at you.'

-I don't care any more.

-Yes, you do.

-No, I don't. You know.

-I don't care, I don't care.

-Of course you do.

-Good afternoon, Eric and Dan. How are you guys doing today?

-Good.

I am Bret Michaels, rock star at large, lifelong user of Right Guard.

'The presentation is one of the judging criteria.'

So it is really important

because it might be the difference between a win and a loss in this.

And nobody puts on a more high-performance show

and no-one sweats like I do.

All right, golden boy.

I spent 11 years as an athlete training every day in Texas,

where it is as hot as you know what.

I challenge anybody to tell me about sweating and pressure.

Yeah, yeah, we get it. You are fast.

But, let's face it, it only takes you 20 seconds to do 200 metres.

When chefs cook, they are in the kitchen for 16 or 17 hours a day.

We know what being in a sticky spot is all about.

Those are very compelling stories, ladies.

You want to talk about pressure?

Let's talk about being a professional wrestler,

in front of millions of people, on live television, in your underwear.

Now, we have all got reasons to find ourselves in sticky situations

but there is nothing to fear

because underneath it all we have got Right Guard.

It is not a full strip show, just half.

So we shot a 30-second commercial which we are about to show you.

We got a couple of kids and they won Clyde The Glide for a day,

so let's see what they did with him.

-He ain't coming.

-Dude, I won the contest. He is coming.

Hey, what's up, fellas? I am Clyde Drexler and I am yours for the...dah!

-Nothing.

-I knew it.

-222. Oh!

If the executives' reaction is any indication of whether

we will win or lose, we just got our butts kicked.

-Works every time.

-Never get caught off guard.

It was a look of confusion and stoicness.

Sto-fusion is what was going on.

Let's see the 10-second spot.

That's good defence.

That was good defence but, man, wooh! Wooh!

Oh! You want a great defence? Right Guard Total Defense 5.

There you go. We had the pleasure of working with incredible athletes

and representing a great brand, so thank you for the opportunity.

We hope you enjoyed it.

Listen, our acting may stink. Our armpits do not.

That is all we are going to say.

Hello, good afternoon. How are you?

The moment the task was handed out,

I instantly recalled the first day

I realised my 12-year-old son needed to begin wearing deodorant.

In the Peete House we lovingly refer to that day

as his first moments of funk.

So now I would like to introduce Team Tenacity's own Cyndi Lauper

to share her own personal experience with her own first moments of funk.

-Cyndi?

-Thank you, Holly.

Hey, how you doing?

My son had come home and I took notes.

So, anyway, he came back.

'Cyndi fumbled all over it.'

I am kind of a little nervous

because that is part of the presentation.

Blah, blah! My own son was thrilled about the "big P".

Puberty. We are thrilled about having the other big P with us,

Scottie Pippen, who is here on this screen to fix the funk.

So enjoy.

-Hey, Mum.

-Hey, son.

Every kid has his first moment of funk.

I am Scottie Pippen and I am your...

# Funky godfather. #

I am here for you.

'I think our concept relates to everyone.

'Men who can remember that time for them, that first funky moment.

'The young men experiencing it...'

I don't know, I think we hit it out of the park.

This is going to be real good for you, little boy.

-# Funky godfather.

-#

Introducing new Right Guard Total Defence 5 -

for your first moment of funk.

We also created an ultra-cool 10-second spot.

Every kid has his first moment of funk.

I am Scottie Pippen and I'm your...

# Funky Godfather. #

Introducing new Right Guard Total Defence 5 - for your first moment of funk.

So those are our two spots

-and we really had a good time and I think it showed.

-Thank you, we appreciate your hard work.

They all sing: # Funky Godfather! #

Eric, Dan, how did they do?

Well, Mr Trump, both teams did exceptionally well.

-We had a really tough decision.

-What did you like most?

Well, the men's team really seemed to get what we were going after.

Total Defense 5 is a product that is all about high-performance.

They really got that message.

What was really strong about the women's team,

the commercial itself was highly entertaining.

They used Scottie Pippen in a really clever, interesting way.

They developed their own jingle.

I did think, though,

the guys focused specifically on the 13-to-18-year-olds.

That is a stronger place to go than to go to a mum.

What did you not like?

The men's team, their ad simply was not as entertaining,

to where it would really resonate with consumers

and break through the clutter.

With the women's team, the difference between the 30-second commercial

and 10-second commercial,

they simply did an editorial cut down,

as opposed to looking at a different way of using the internet

versus a TV commercial.

So, overall, you thought they were both terrific.

-Yes.

-But you had a preference?

-Yes.

-And who is the winner?

-Hi.

-Hi.

-I'm here to see Mr Trump.

-OK. Mr Trump?

-Mr Johnson is here to see you. Step right in.

-Thank you.

-Hi, Michael.

-Hi, Mr Trump, how are you?

-Sit down.

-Thank you.

Unfortunately I have some bad news. I have a family personal situation.

I have to head back to San Francisco and take care of my son.

-Is your son OK?

-Yes, he is fine.

-What is the problem?

-Fighting with the wife?

-It is just a personal issue.

-So this was a total surprise to you?

-Yes, absolutely.

Wow! That is a big one.

If this was avoidable, I would certainly stay with these guys.

I am hoping I can come back.

I should know when I get there and get on the ground.

All right. I don't think it helps if you come back

because I think you will have missed too much time.

You will not be able to compete.

It is not fair to the other people

because people will be fired in between.

-I think that is not fair to the rest of the team.

-You are exactly right.

All right. Well, good luck to your son and good luck to you.

-Thank you.

-Take care of yourself.

-You are leaving now?

-Yes.

Michael told us he had some really personal family issues going on

and he does not want to get into it with us

and I completely respect that but, as a team,

we are there for him and as his friends we are there for him.

-Thank you. Let me know what happens.

-I will, for sure.

-Good luck.

-Thank you.

'We are a great team.

'This is a bunch of guys that really enjoy working together.

'I would love to stay but I am a family man

'and they mean everything to me.'

Reality is what it is.

I have got, you know, to get back and handle my situation.

We are going to miss you. This is not the way we want you to go.

-Take care of your family.

-Rocksolid.

-Rocksolid, man.

Take care of your family.

Rocksolid is down to three people but, you know what,

'I am here to raise money and awareness for the Diabetes Foundation.

'This just makes me fight even harder...'

because my heart and soul is in doing this.

Gentlemen, we have stepped into the surreal.

Michael had to leave. He had a problem. It was a family problem.

I asked whether or not this was something

he could have predicted before he got involved with this whole thing. He said no.

It is too bad he had to leave, but I wish him the best of luck.

Goldberg, what do you think? Are you surprised he left?

If Michael Johnson left, I know the competitor he is,

there was a damn good reason for it.

OK. How do you think your team did, Curtis?

We had a really tough time with this challenge, Mr Trump.

We had a couple of personal things happen with the team.

-Both Michael went through a lot...

-What else?

Bret has also had a tough time the last couple of days with some

personal issues, not that that meant he was not with us.

-He was still with us.

-But he is still here.

-Absolutely.

Is it anything you can discuss? What is the problem?

My oldest daughter is nine.

She has been feeling sick and lost weight

and they did a preliminary test and think she may be diabetic.

And it is hereditary?

That runs in families?

Yes, if the father has it, there is a 50% chance that

-one of my kids might have it.

-So sad.

Now, does that make you feel even stronger about fighting

for your charity? Or do you think you would like to leave?

I think you know that I do not want to leave here

but for my charity I would fight to the end and especially now.

However, if she was really sick I would never say I want to leave

but I would leave to take care of my daughter.

-OK. Holly, how did your team do?

-I thought we did really well.

We certainly enjoyed ourselves.

We were a couple of men, or women, short but we had a good time.

How is Sharon doing?

I do not think she is doing too well.

She has been really under the weather.

I cannot believe what I'm seeing here.

First, Darryl quits, then Michael leaves

and now we are having this situation with Sharon.

Do you think this is a way of Sharon saying,

"Let me escape a couple of tasks and keep going?"

No, I know she is really ill.

We have been keeping in contact with her.

I do not think there is anything behind it.

I understand people get sick

but I cannot let this go on too much longer.

It is not really fair to the rest of you who are here.

Holly, who did the least on your team? Who was the least productive?

Oh, Cyndi, but she had to go see a man named President Obama.

-Well, that is a good excuse.

-And I came back this morning and I worked.

-Did you like the President?

-He was awesome. Very smart.

It was an awesome, surreal day.

Good. Let's watch the ads. We'll start with the men.

-He ain't coming.

-Dude, I won the contest, he's coming.

Hey, what's up, fellas?

I'm Clyde Drexler and I'm yours for the day... Oh!

-Nothing.

-222!

-He's down.

-Smell him.

-Nothing.

-Told you.

-Clyde, how about 1,000 jumping jacks?

-He's been going for like an hour.

-Smell him.

-Nothing.

-Told ya!

Right Guard Total Defense 5 - works every time.

Never get caught off guard.

Now we'll do the ten second ad.

That's good defence.

That was good defence but man! Wooh! Man! You want a great defence?

Right Guard Total Defense 5.

All right, now for the women's ad. Let's see what we have.

-Hey, Mom.

-Hey, son!

-Every kid has his first moment of funk.

-I'm Scottie Pippen and I'm your...

-# Funky Godfather! #

I'm here for you.

-Hey.

-Oh, hey.

New Right Guard Total Defense 5. Upgrade your defence.

This is going to be real good for you, little boy.

Introducing new Right Guard Total Defense 5,

for your first moment of funk.

-Good job, girls.

-That's good too.

Every kid has his first moment of funk.

-I'm Scottie Pippen, and I'm your...

-# Funky Godfather! #

Introducing new Right Guard Total Defense 5

for your first moment of funk.

All right, Bret, whose ad was better?

I think they did a good job but I thought ours was funnier

with a lot more set-ups and a lot more originality.

Goldberg, what did you think?

I thought the part where Scottie Pippen picked the kid up in the air was hilarious.

Other than that, I think ours was better.

So, Cyndi, you weren't here so can you actually disassociate yourself

with your team for a second and be impartial? Whose ad was better?

Honestly? No offence, I didn't think it was that funny, your ad.

I didn't know what to expect from your ad.

I did. I thought it was very funny. I never laugh at anything.

I'm not a person that laughs a lot. I thought it was funny.

I don't know why, he gets hit with the ball,

what's funny about that, but I laughed.

-Maria, whose ad was better?

-Ours was definitely better.

You really didn't create two separate platforms.

You really just shortened one.

We do wish that we had two separate

and originally we did have two separate.

We did have two separate ads but...

You have to give them credit for that. They had two different ads.

Who decided not to use the second ad?

-That's trouble if you lose.

-You know, that's the truth.

What am I going to do, lie?

Holly, was that you singing the jingle?

-It was, with a little bit of Cyndi underneath.

-Cyndi, wow!

I knew how to do that so when I heard it I went and sweetened it.

I sang it and Cyndi came in and helped me layer the vocal.

Can you sing it for me now, Cyndi?

# Funky Godfather

# Funky Godfather

# Funky Godfather! Ey! #

-Nice trill at the end.

-It's very good.

OK, Ivanka, what did the executives think of the men's team,

-pro and con?

-They thought some of the pros were your presentation.

The thought is was phenomenal, cohesive,

everyone did a great job and everyone participated.

They thought in terms of the commercial

that you did a very good job articulating the brand

and specifically what this deodorant does which is about endurance.

It's about the performance of the actual deodorant.

The con was they thought the viral video, the 10 second video,

wasn't going to go viral. They thought it wasn't funny enough.

OK, George, what about the women?

The executives thought the first moment of funk was creative, funny

and certainly original.

They thought it was a very creative use of Scottie Pippen.

They thought it was good physical comedy.

Pippen holding the boy in the air,

they thought that was a really clever touch.

As far as the cons were concerned,

the 10 second internet spot doesn't stand alone on the market as well.

Another con - the focus was on the mom

when the target market is not the mom but the 13 to 18-year-old boy.

OK, let's find out who won.

The fact is that the executives ultimately thought both teams

did a great job. Really great job.

They liked the job that the women did.

There is one problem.

Your team lost. They loved the men's commercial.

They liked your commercial