Popcorn Young Apprentice

It's an education like no other.

I don't care what background you're coming from,

upper class, middle class.

The only class I'm interested in is finding someone who's first class.

From all over the country,

12 of Britain's youngest and brightest business brains

have come to London.

I love to encourage young people like you

to see whether you've got that spark of genius in you.

-Come on, James.

-Aged 16 and 17...

-Closed.

-..all have a passion for business.

-I'll pay you 65 for both of them.

They'll compete for a life-changing prize worth £25,000...

-Focus on the task.

-..to kick-start a business career.

Don't try and pretend that you know it all, because believe me,

it will be embarrassing.

To succeed, they'll have to impress the boss.

This is not a talent show.

In charge of a vast business empire,

Lord Sugar started his career while still at school.

Now he's on the hunt for his next young apprentice.

-Can I speak, please?

-To win, they must work as teams...

BOTH: Yes!

-..but shine as individuals.

-God, this is difficult.

Wasn't me!

Because in the end, there can only be one young apprentice.

You're fired. You're fired.

With regret, you're fired.

Previously on Young Apprentice...

Your task this week is to find and buy ten items.

Everything you come back with

has to look the part, but it mustn't cost the earth.

-Lizzie's team hit the phone.

-I need a three-piece suit.

A left-handed electric guitar.

-Haya's wandered off.

-Suits... Vanity case...

-Where are we going next?

-Pocket watch.

-And have you tracked down the store that has it?

-No.

-Hayley and Zara got lost.

-Where's Croydon?

-I don't know - I don't live in Croydon.

-Yeah.

-This is a bargain, this one.

-And a nine-carat deal...

-169.

-..left them out of pocket.

-This is real gold.

-I'll pay you 65.

-Haya haggled hard...

-75.

-£70, thank you very much!

-Thank you!

..and ticked off items...

-Let's shake hands on £50.

-..at knockdown prices.

-In the boardroom...

-You won...

-..the deal was sealed.

..by over £500, it looks like to me.

Well done!

-For Zara...

-Pocket watches ranged up to £1,700.

-..the penny dropped.

Cost the earth, I said. Look the part but not cost the earth.

-Lizzie paid a penalty.

-You didn't negotiate.

It was a panic, I was desperate. That was a bad call.

But things didn't add up for Hayley.

I wanted to see whether there was any steel beyond that politeness.

And I'm not sure whether you've actually shown me that.

Hayley, you're fired.

Now six remain to battle it out

to become the young apprentice.

A day off.

For the candidates, up late and an afternoon to themselves.

Whoo! Nicely done!

One hand! Six contestants!

ALL CHATTER

-If you touch it...

-Someone had to go first!

Come on, Zara!

ALL EXCLAIM Oh, my God! She dropped it!

Oh!

Afternoon.

-ALL:

-Afternoon, Lord Sugar.

Well, we're coming very close now to the final,

and it's time to talk about the next task.

It's a bit corny, actually, and you'll understand why,

cos corn is a cheap commodity.

And as you know, if you heat it up, it turns into popcorn.

And your next task is all about popcorn.

In this day and age now, there's a whole new fashion

with coming up with unusual flavours.

Your task is all about developing some flavours of popcorn.

And you're going to introduce them

to three retailers that I've laid on for you.

The team that gets the most amount of orders from the retailers

is going to win.

So, that's the good news.

The not-so-good news is that...

I only need two people in the final.

Because of that, the losing team,

all of its members will be fired.

Tough...

but that's life.

And even in the winning team, the two shining beacons in that team

will go through to the final.

So, one member of the winning team will also be fired.

So, if ever there was a time for understanding team-work,

it's now.

-Got it? ALL:

-Yes, Lord Sugar.

So, I'll tell you what the teams are going to be.

The two Harrys and Lizzie, you are Team Atomic.

James, Haya and Zara, Team Kinetic.

OK, so what I'd like you to do now, get upstairs, pack your bags,

because you're off to Leeds.

With stakes now higher than ever, the job for both teams -

dip into the £42-million popcorn market with new flavours and brands.

-LAUGHTER

-That was, like, so unexpected.

On the winning team, two will get a bite at the final.

It's such a shock. It's game-on, isn't it?

For everyone else, the end of the road.

Panic, isn't it? You don't know.

We just need to be completely 100% focused on winning.

-We have to get along with, have to listen to each other.

-Yeah.

Nothing is more important than working as a team...

-Yeah.

-..and winning as a team.

-Now it's not about yourself.

-Mm.

-It's about the team.

-Yeah.

-So, this is pressure.

-Yeah.

And now we've got to respond to it. HE EXHALES DEEPLY

After five hours heading north - Leeds.

First job - choose a project manager.

I know that we all equally want to do it,

but the most important thing about this task -

-it's not the project manager, it's winning.

-As a team.

I think that if I get to be the project manager, we will win.

-That's all I'm going to say on it.

-I would say that for myself, as well.

With all due respect,

I think that I've been the most organised project manager

and I think a task like this,

with so many elements, we need organisation.

-I can do that.

-I think what we have to do...

Wait, to make your life easier,

because I don't think we're going to get anywhere,

I don't mind if either of you two get project manager.

Because we're going to stay here for 12 hours if we keep saying,

"I want to be, I want to be."

So, then, do we leave it up to her?

It does essentially come down to your decision.

-I'm voting for James.

-OK.

-Yeah?

I really want to be project manager. I'm just going to say that.

I am so keen, too.

It's so important to me that we win this.

I feel that I'd be confident leading you guys. Definitely.

I am really, really keen to be PM, too.

I know I haven't won before, but I am so hungry for that win

and I'm really, really confident, again, being PM.

We'll be here all night.

This is so important.

This is such an important task, but I think...

I think I'll just say, I'm going to go with Harry H,

because it's been a while,

I've watched him at other tasks. I've seen he's good.

Knowing that you have to be in the winning team

to have a chance of making the final

means making the decision of who is the project manager important.

Because Harry H has to bring everybody together,

teamwork has never been more important.

There's no room for being difficult.

There's no room for being an individual.

All I'll be talking about is teamwork because we need to win as a team

to have any chance of winning ourselves.

Leaders agreed, it's time to turn in.

9am.

Today, both teams must make popcorn.

I want to firstly establish -

are we going to be going for the health aspect?

But first, both need a concept.

I think that Mediterranean has the potential to be big.

If we went Mediterranean, we could brand it as something that was,

in a way, like a sort of elite kind of popcorn.

Not just standard sweet or salty.

It was like a step-above-the-rest kind of popcorn.

I think Mediterranean.

-I think we should take a bit of a risk with this.

-Route 66.

What about Stateside? Or maybe stars and stripes?

Having picked an American theme, Harry H and his team look for names.

Empire State?

-We could play on that.

-Empire State Popcorn.

-Empire State Popcorn.

I had this concept, I'm not sure what you guys think of it.

It could be rubbish, but I think it's quite fun.

We need something quite fun,

so I thought maybe, sort of, the name Smoochies -

popcorn made for him and her to share.

I want to be able to, basically, when we're in a supermarket,

I want to say,

"This will appeal to families who will bring home a DVD".

I think that actually, I'd like to go with kind of an American

cinematic journey that you go on with this popcorn

that is bold and fun. Movie Magic.

Movie Magic?

When I go to the cinema, I don't think,

-"Let's experience movie magic." I think, "Let's just, you know, have fun..."

-And have a smooch.

Maybe, if you're going on a date.

This is a product we need to really push the boundaries a little bit

and come up with something unique

and I've no idea what they're thinking.

This concept of the all-American cinematic experience is so wishy-washy.

No-one in their right mind would buy that product.

The three ideas we've got so far are Smoochies, Hollywood Popcorn

-and Empire State.

-Let's rule out the idea of Smoochies.

Are you sure?

I'm really keen to focus on the cinema movie magic concept more.

The team's split.

-Hello, I'm Lizzie.

-I'm Charlotte.

-Hi, I'm Richard.

-Hi, Richard.

At the snack factory...

Averagely, how many flavours would you have in a popcorn?

..vials of flavour to inspire Lizzie.

Mmm, that's quite nice, that.

I think we should definitely try them two.

One of the flavours that I want to mix that with is the peanut butter.

Oh, my God.

Off to research the team's American theme - the two Harrys.

This whole movie magic concept... Had this task been less high stakes,

I would have been more willing to run with that,

-but I think it's a load of mumbo-jumbo.

-Right.

I think we need to be targeted.

We need something specific and innovative that someone will think,

"Wow, let's buy this. This will sell".

What has Smoochies got that's going to make people think, "Wow"?

Harry, can you leave it, now?

I've made a decision. I'm going with Empire State.

On the other team...

They're like little cheese biscuits.

..project manager James, with Haya,

tuck into some Mediterranean morsels.

What is the most common Italian dish?

If you're talking Italian, it's got to be tomato and basil.

Do you think blue cheese and olives would work together?

You've got a bit much going on there, to be honest.

Is there any other cheese that would work better?

I think feta's better because it's a bit subtler.

Hello?

I was just wondering if there were any insights

from the market research?

We have olive, feta and sundried tomato.

We also have chorizo and olives

and that's really the flavours that we've got so far.

If we have them available, I'll try them out and see what we can create.

OK, bye.

Pulling in for a fill-up,

some belt-loosening market research for the two Harrys...

I think I'll be the official taste guy for the pancakes.

..American-style.

Have a look at that.

You've got chocolate, mint, strawberry, vanilla.

Maybe we could have a combination. Have something completely different.

We can't be too zany. We have to have something that hopefully,

someone would potentially buy.

Let's have a try of the barbeque sauce.

That's American, to me. It's sweet, smoky and a bit of spice, as well.

-Mmmm.

-Right. You know what? I'm envisaging a barbeque flavour

and I'm envisaging a pancakes and maple syrup flavour.

PHONE RINGS

-Hello.

-Lizzie, what we think is the flavours we want you to try out.

-We're going to try barbeque sauce.

-Yeah.

-Peanut butter and jelly

and American pancakes. So, basically, maple syrup is what we want.

Yeah, that's definitely possible.

That sounds great. Speak to you soon. Bye.

I love Smoochies.

Midday.

-I've got a couple more ideas.

-Mm-hm.

I have Popcorn, Popcorn. Which I kind of like.

I HATE Popcorn, Popcorn.

Still without a Mediterranean name, James and Haya.

I was thinking Medi-Culture Corn.

I don't like it.

Let me just get this clear.

Our USP is good quality, luxury, healthy popcorn.

Popcorn, Popcorn does not fit.

It can be that, it can still be catchy.

I just don't like Culture Corn. I just think that sounds dreadful.

How about just simply Mediterranean Popcorn?

MOBILE RINGS It's a bit boring.

'Hi, Zara.'

I have some ideas for slogans.

"The classic treat, infused with a Mediterranean edge."

That's not catchy enough for a slogan.

'But we don't have a brand name as of yet.'

So have you got any...?

There's Mediterranean Fusion.

We're not calling our brand "Mediterranean Fusion".

That's got nothing to do with the product whatsoever.

It's got "Mediterranean".

No!

At the factory...

So that's Nick's barbecue chicken.

..popping some American flavours, Lizzie.

Throw the seasoning in the bag like that, and then shake it.

So this is the maple syrup and pancake.

That one's better.

-Mm. That's... More balanced flavour in that one.

-OK.

There we go.

I'm happy with them. It took a long time, but...

They'd best go down a storm!

I am concerned that the Empire State brand might not be...

strong enough for us to win.

On the way to the designers, Harry H and Harry M.

Smoochies could tie in with the American theme perfectly well.

I think this packaging would look great.

You'd see it on a shelf, it'd catch your eye, you'd buy it.

I think the retailers will latch on to that.

HE PUFFS

And it's new, it's targeted.

Oh, the more you say, the more you talk about it, the more it sounds better.

I'm having a bit of a dilemma.

PHONE RINGS

I'm going to phone up Lizzie and talk to her about it.

Hi. I've been talking to Harry about the Smoochie idea.

'I'm kind of slowly going for it,'

cos I think it's something that we can pitch to the retailers.

I would not go for Smoochies, as I think, you know, it's so kiddyish.

'And has nothing to do with America.'

'But, no... Lizzie, do you remember the design sketch I showed you?'

With the different art so we can change the colours?

Smoochies is just, like...

"Grow up!" You know what I mean?

'Erm, look...

'I'm glad I called.'

I-I-I'm too worried about Smoochies

-being too far away from the American theme.

-It's not...

I know we can put a bloody American flag on it!

No, we can do the colouring all-American.

Smoochies sounds like an American word.

I think you should let it go and we can all get on with it

and back this now.

-OK?

-'OK.'

So are you going with Empire State?

-Yeah, thanks for that, Lizzie.

-Thank God! OK. Bye.

Could have done it.

And stop being a sulky little child and accept it, please.

I'm not being sulky.

You're giving me evil eyes and sulking.

I'll tell it to you straight - on a different task, I'd be behind it. But at the end of the day,

my neck's on the line and I'll be behind a brand that doesn't have enough behind it.

I think it's a crap name!

So what you're saying is, in a different task,

where your neck wouldn't be on the line, you would've done it?

Yeah, I would've backed it, cos you're PM.

I think you have a very odd way about talking to people.

I'm just going to make a decision, or I'll get too...

I think you've just got us all fired.

4PM.

We want it to be a predominantly green packaging.

Right, OK.

At the design agency,

a name for James and Haya's Mediterranean brand.

La Popcorn.

So we want the "La" with something a bit fancy.

'They had a choice of themes, they chose Mediterranean.'

How do they express the Mediterranean?

They express it by calling it "La" Popcorn.

"La" being French for "the".

Is that Mediterranean? I don't think so.

Can we have the branch a bit higher, so it's not IN the bowl?

And can we have the bowl a bit smaller, please?

I don't like it.

Why don't you like it?

Those olives do not look anything like each other

and it just looks stupid.

Do you understand what I'm saying?

James, yesterday you promised that as project manager, you would listen.

And you're not listening to me.

-I'm sorry, it doesn't look right.

-You haven't seen it!

-I did see it.

-You didn't even see it properly. No, you didn't.

-We did.

Project manager, I'm going to...

Project manager, you said no, so we're not having it.

-Yep. Can we cut the olives?

-So we go back to the bowl, yeah?

-Yep.

I have to scream and shout for him to listen to me

and give me a chance at explaining what I want.

'But I'm not going to give up on him.'

I will say my opinion, cos I REALLY want to win this task.

I think we should have the branch, but as you're project manager,

and you decided to get rid of it...

In the other studio...

We want to kind of go all-out with it.

We want the stars, the stripes, pretty much all over it.

..trying to American "pop" to their Empire State, the two Harrys.

So you think that looks all right?

I really don't like it.

Just every single idea, Harry, I've put across

you seem to not like and I think that you just need to trust me on this.

I do think if we just had two boxes of clear photos

would look much better than three tiny photos scattered about.

Um... Can we, yeah, just go with that idea?

That looks really cool. That looks quite American, actually. I like that.

Are you sure, Harry?

Have your tantrum somewhere else, please.

I'm not having a tantrum, but are you sure? The cartoons look naff.

Just randomly placed.

These are all going to be American icons.

Boxes branded...

Looks really good, actually. Thank you.

-..flavours fixed...

-That can go straight to print, hopefully!

..it's back to the hotel.

8AM.

An early delivery.

-Oh, my God. We've got loads!

-Oh, wow!

-There we go!

-And a first look at Empire State Popcorn.

My God. Look at that! That's brilliant, isn't it?

-AMERICAN ACCENT:

-Low-fat and all-American.

-I love that.

-And I guess the skyline worked really well, as well, look.

-Mm.

That's brilliant.

-It looks good.

-That's quite nice. Yes, I like it. That is classy.

In the next room, La Popcorn.

A taste of the sunny south.

And that's the...

..chorizo and tomato.

-That's so cheesy!

-Mm.

-I'm all right.

I wouldn't eat either of them.

You're going to have to sell both of them.

Today, both teams must pitch

to some of Britain's biggest purveyors of popcorn.

I think we just have to really believe in what we're selling here.

So if they ask us, "Are you sure Mediterranean...?

"I don't think people will take the risk."

Just be 100% certain of everything you're saying.

First, for James's team, a budget airline,

flying over three million potential popcorn eaters a year.

Landing the first pitch, Zara.

Today, we're here to represent Team Kinetic

and to put forward to you a fantastic new take

on what's become quite a classic treat.

Now, we're called La Popcorn.

And what we're offering is none other than the highest standards,

which I'm sure is something you're looking for.

Now, La Popcorn is fresh, it's unique

and La Popcorn is healthy more than anything.

It's this tantalising zing of Mediterranean flavour in every bite.

In terms of the flavours we've developed here,

what you can try in front of you now

is this, um, well-loved chorizo,

mixed with a little bit of classic sun-blushed tomato.

The other flavour we've gone for is feta cheese and olive.

And it really is quite a match made in heaven.

You, actually, I don't think, sell any popcorn on your airlines at the moment

and we feel like, actually, this healthy but tasty option on a plane,

we think, would be a fantastic selling idea.

Thank you very much for listening and if you have any questions,

we'll be happy to take them.

I was excited when I saw the flavours, the Mediterranean...

Cos I eat a lot of Mediterranean food.

When I tasted the product, on this one especially,

the Mediterranean olives and feta cheese, all I get is cheese.

If we got a substantial order, we would be willing to,

you know, work on the flavours more

and work with yourselves as to what you would like.

-Thank you.

-Bye.

'I think they appreciate our product is unique.'

But I don't think they liked the taste.

And I can probably sympathise with them there,

because it tastes absolutely dreadful.

But we're going to just have to, you know, try and be confident in it.

There you go.

On the other team, pushing Empire State Popcorn

to one of the UK's top cinema chains, project manager Harry H.

Hello. We're Team Atomic and we're a brand...

We've created a brand-new brand of popcorn.

We're called Empire State Popcorn,

the all-star movie experience.

Our brand identity surrounds the notion of films

and we took that a stage further and thought of America.

The Empire State Building itself is an American icon, and we hope the flavours are, too.

Fell free to have a taste.

We've got chicken barbecue and maple syrup pancakes.

We think our product's eye-catching,

with a great taste and a great theme to it.

It's practical for you guys

and we think it will be fitting for your company.

God bless Empire State Popcorn.

Aren't you worried that it might be a little bit too American

for the UK audience?

The Americans love... Sorry, the English love America.

I mean, look at how hamburgers invaded our country. It's everywhere.

I think, with the influx of American movies, this product could tie in

very nicely in a promotion to really incentivise ticket purchases.

-Thank you very much.

-Thank you.

-Thank you very much.

I am a bit disappointed with my pitch.

I was so nervous because they all looked so horrible.

Literally, it was two straight-faced guys

and, to be honest with you, it wasn't the best pitch I've ever done.

Next to show up at the cinema,

spicy Mediterranean La Popcorn starring Zara.

Let me just tell you a little bit about our brand identity.

La Popcorn is a name that speaks for itself.

The prefix that we've chosen tells the consumer

that what they're buying

is a little bit from abroad - a bit exotic, a little bit special,

a sort of more elite, upmarket option to cinema snacks

and we don't think that competitors are doing anything like this.

With a limitless future and endless possibilities,

La Popcorn is the revelation of its kind and now the sky's the limit.

I'm just interested, how do you see your product standing out with the other ones on the shelf?

Because the identity of this is that it's a foreign taste,

it's almost got nothing to compete with

because all the other kinds of popcorn are the same.

-This one is something very different and unique.

-Thanks very much.

-Thank you.

-Thank for your time, gentlemen.

-Thanks for your time.

So...

All I can say is really, really well done, Zara, that was fantastic.

-That was so good.

-I think they really liked it.

The only thing I will say is don't dress up points and say them again

because it's only wasting time, but the pitch was absolutely fantastic.

Ready for take off, Empire State checks in...

with Lizzie.

We're here today to pitch to you our new flavours of popcorn

named Empire State Popcorn.

As you can see, it screams America.

Our brand is going for that American cinematic feel.

We've evolved from the traditional sweet and salted flavours

and we've taken the popular mainstream American flavours

from the USA to appease the UK market.

Pancakes and maple syrup and barbeque chicken.

If you'd like to have a taste.

I'd just like to point out straight away that it's suitable

for vegetarians and under 150 calories

so it won't damage your waistline as much as chocolate or ice cream.

And doing a bit of market research,

we noticed that you don't offer popcorn on your planes.

Therefore, we feel this is perfect, you know.

Not your stereotypical type of popcorn,

but something different that may be exclusive to your airline.

It's just a possibility.

I'd just like to say to you, ladies and gentlemen,

thank you for flying with Team Atomic

-and God bless Empire State Popcorn. Thank you.

-Thank you.

How do you think this packaging will work

in our slightly challenging airline environment?

Obviously, we've got a trolley that goes down the aisle

-and we've got to pack that so...

-The great thing is the fact that you could stack the packs up

and stack the bags as well.

-So we could flat-pack these and then...

-Exactly.

-OK.

-OK.

-Thank you very much.

-Thank you.

-Thank you for your time.

-I'm actually seeing that this could be a success.

-Just got to hope it!

Final stop for both teams, supermarket chain Morrison's,

with over 400 stores nationwide.

This is where we'll win or lose the task so let's make it good.

First in with popcorn, southern Europe style, James' team.

This is a totally new, fresh out of the bag concept.

Just as our packaging says on the back,

we've sourced some of the finest flavours from the Mediterranean

and created a low-calorie popcorn for everyone to enjoy.

The ultimate treat just got the ultimate taste and it's different

from all the re-used ideas that popcorn has previously been about.

If we were to be interested in this product,

what kind of volumes would you expect us to forecast?

Well, we can make whatever you order and we will fulfil the order.

-If you look across the whole week, then I think 2-300.

-Per store?

-Yeah.

-Per week?

-Yeah.

That's a lot.

So slightly optimistic?

So... That was definitely more difficult than the last one.

Well, we could expect that cos this is a huge chain.

They're a little bit disheartened by the actual flavour of the popcorn.

Next, pitching fast food flavours from the Empire State...

Harry M.

We wanted to create something fun, something that stands out,

and that's exactly what we have done with creating Empire State Popcorn.

The all-star movie experience.

Our first flavour, Mum's maple syrup pancake flavour.

Our second flavour, chicken with Dad's barbecue sauce.

I know you're expanding into the DVD, electronics market.

This is something you can definitely bundle together

with those products to really hammer home and incentivise expanding in that market.

So this is something that can potentially go huge.

I'd like to welcome any questions.

Which aisle would you put this product in?

It could go in lots of different areas.

We saw it going in confectionary aisles,

where you'd buy a few things for a night in to watch a DVD.

It's something that could plop on the end of an aisle

and be quite attractive as an impulsive buy.

I think it's quite versatile.

-Thank you very much. Thank you.

-Thank you.

It was a seriously good pitch.

If anyone is going to order in large quantities,

I would put my money on the supermarket.

Pitches over, it's back to London.

Tomorrow, the boardroom.

You can go through to the boardroom now.

-Good morning.

-ALL: Good morning, Lord Sugar.

As you know, today is a day of big consequences

because all of the losing team will be fired

and one person in the winning team will also be fired.

It's quite normal for a pitching team. One wins and one loses.

That's life. That's business.

You're going to come across that in the rest of your lives.

In order to find out which team has succeeded here today,

let's start off with Atomic.

So, tell me, team leader?

-I was team leader, Lord Sugar.

-How did that come about?

We all put ourselves forward.

I think it really came down to Harry H and myself.

-Then Lizzie opted for Harry H.

-So, Lizzie, you arbitrated in the end.

-Yes, I was kingmaker.

-Kingmaker?

-Yeah.

-Right.

-OK, what did we do for branding? You chose...

-American.

-American.

OK. It's very American, that's for sure. There's no question of that.

Very American indeed.

The concept behind that was what we thought of when we thought of popcorn.

We thought of films and when we thought of films we thought of Hollywood.

Did you all agree?

-No, Harry didn't.

-We had two brand identities on the table.

Harry had an idea about a brand called Smoochies.

What I had proposed was something that

popped into my head of this Smoochies.

It would all have been focussed on sharing.

There was quite a heated debate between the two Harrys

about Smoochies or Empire State as the two brand names.

I hated Smoochies, I'll be honest.

I thought it would be hard to tie that with America.

It was quite good, actually. I thought it was quite good because what do you do

when you go to the cinema with your girlfriend or your wife, you tend to share.

Anyway, so I laid on three people that you were going to pitch to.

Tell me about that. Who did what?

Lizzie pitched to the airline, I did the Odeon pitch and Harry did the end pitch.

How was Lizzie's pitch?

She was very engaging, quite a lot of humour, got the facts across.

What kind of things were you saying?

They said it would be quite hard to stack this in a trolley going down the aisle

and immediately I went, "It's flat-pack, you can stack them "up and it's easy to transport"

and they were very interested in that.

-Clever. Who else did what?

-I pitched to the big cinema chain.

-Was it a smooth as silk pitch?

-It was a bit rushed, I thought.

-It was quite a short pitch.

-I must admit, it wasn't my strongest pitch.

I should have calmed myself down a bit and slowed a bit down.

It was a shame. I was a bit disappointed afterwards.

But I think that in the question and answer period,

we ironed out some problems.

-And, generally speaking, how was your team leader?

-He worked really well.

He was fair and that's the most important thing.

You think you had good cooperation from the other two?

Yes, I did, apart from a few points with Harry.

Apart from the row over the Smoochies.

Yes, I just found it a bit difficult as a project manager to have

to sit there and have declared something to have someone

keep on keeping on about this brand that had gone.

Harry, I made my point and as soon as we entered the packaging,

I got behind this brand 150%.

I said, "OK, I'll get behind this,

"but I think we now need to target it.

"To be honest, it's more male. We change the slogan."

I got behind it and you cannot say I did not.

Yes, I was annoyed we hadn't gone with Smoochies,

-I did raise that to you.

-I could tell.

But as soon as we'd gone into the packaging,

I think Karen will be able to verify this, I got behind the brand.

Well, Harry H had to force you to get behind the brand.

But, I think in the end you got there.

OK. Now, Kinetic. Who turned out to be the team leader?

That was me, Lord Sugar. We tried to have a vote.

All of us were very keen to be project manager.

There was a bit of a stalemate and in the end,

Haya said to make things easier she would back down in order to

make some progress.

Right, OK.

So, Zara, you've shied away a little bit from being project manager in the past.

I think I've mentioned it, so on this occasion,

you were very enthusiastic to be it, were you?

I was, yes, Lord Sugar. I didn't want to give the impression that I was holding back

because it wasn't something I'd been doing from the start.

As soon as that raised concerns, I wanted to make sure that

you three knew that I was incredibly passionate about everything

to do with this process.

I did feel an interest in this task.

I thought it was an interesting task.

I really wanted to take a lead on it and I did put forward my case,

-as did all three of us, but it came down to a diplomatic vote.

-OK.

How did you split your team up in order to who does what?

That was a difficult decision to make.

Haya said she felt comfortable in market research.

I decided I was going to the packaging because I thought that was very important.

I decided that Haya would come with me

and Zara I trusted to work alone in the manufacturing side.

-Were you happy with this, Zara?

-At first I wasn't.

I felt that out of the three members of our team, I was the one who had

more experience in artistic ideas, in the visual concept of packaging.

I found it quite bizarre.

I don't think that Zara fully trusted me

to go and do the creative side of it even I am quite creative

when it came to ideas and I don't think she thought James and I

were very creative and would come up with a very good packaging design.

OK, so tell me about this brand, La Popcorn.

We had great difficulty coming up with...

Yeah it looks like it. Go on.

We had great difficulty coming up with a brand name. We had some...

I had lots of names.

I had Culture Popcorn, so many, I can't even remember.

But James hated all of them.

La Popcorn is not really inspired, is it?

It is popcorn, so the "la" is, I suppose,

your call on it being Mediterranean.

Yeah. I actually...

As a brand name, it might not be the most creative, but I think it has...

Certainly not the most creative!

But I think that it has got some brand identity and they know what the product is.

Does it literally meaning French, "the popcorn"?

-Hardly a leap of faith, is it?

-When you tasted it, what did you think?

I didn't like the taste of it at all.

But I said that I'd have to be confident in the product and maybe...

How can you be confident in a product you don't like?

I'm still confident in the USP of health

and that it's something different, so I am confident in most aspects of it.

You tasted and went, "Urgh, I don't like it",

but now I've got to go and sell it.

That was the attitude that he had and I think it surprised Zara and myself.

-I was a bit like, "woah".

-Tell me about the pitches that you did.

James put his foot down as far as the brand was concerned.

-Did he put his foot down on the pitching?

-He did.

I didn't want to go for one person do one pitch and another person do another.

I wanted something that was consistent so that they were familiar with it.

I don't care about being fair, I just wanted to win the task.

OK. Now's the time we're going to find out whether the customers liked it.

We need to go through the numbers.

Let's hear about how Atomic did in the cinema.

They liked the product.

They were prepared to try 5,000 of each of the flavours making

a total order of 10,000 units for the cinema chain.

-OK, and Nick, Kinetic, how did they get on?

-They did better.

They want to take 5,000 of the chorizo and tomato

and 10,000 of the olive and feta,

making a total order of 15,000 units.

-Right, OK. Let's move on to the airline. Karen?

-They really liked it.

They put an order in for 15,000 of the chicken and barbecue

and 35,000 the pancake and maple syrup,

making a total from them of 50,000 units.

-50,000?

-Mmm.

Right. Nick, the airline, which Zara pitched to?

Not so good, I'm afraid.

The airline didn't like either flavour

and certainly won't order any at all.

-None?

-No.

Something went wrong there then.

-How did Atomic do in the supermarket, Karen?

-Again, they liked it.

They're going to take 15,000 of each,

making their total order 30,000,

which gives you a grand total of 90,000 units.

Right, OK. Nick, on the supermarket for this product?

Yeah, impressed with the whole concept,

thought the flavours were novel and innovative enough to make them

want to take an order of 50,000 units...

..of each!

Giving a total of 100,000 units.

Therefore giving a grand total of 115,000 units.

Wow. Well done.

The big boys come in and they've got the buying power.

That's without the airline.

Kinetic, James and your team, as you know,

I've still got another difficult decision to make today.

But if you can do me a favour and step outside

and I'll be calling you back in later on.

Thanks.

Well, guys,

that's life, I'm afraid.

Someone wins, someone loses.

But, look, it's not all bad news, in the sense that...

You know, let me start with Harry M.

I seriously would say to you

that you must not be disheartened about the whole of this process.

Do you know, in all of the years I've been working in this boardroom here,

I've never met somebody as unlucky as you,

Because you did not deserve

to not have a win under your belt, OK?

And, Lizzie, here's what I've got to say to you.

You are very straightforward,

honest, straight-speaking, say-it-as-it-is,

and don't ever change from doing that,

because that's what I like to do.

That's what I've always done. You say it as it is,

you get straight to the point,

concise and, you know,

very good, and stay as you are.

And Harry. Well,

you've just been a general all-round great performer.

You did some great negotiations, which I think we won't forget,

and I'm sorry that we're parting in this way.

It's been a pleasure working with you for the past seven weeks or so.

I just wish you very well for the future.

Yeah?

Here's a card for each one of you.

That's my personal card.

And trust me when I say that you can keep in touch with me,

and I'd like to know your progress. I wish you well,

good luck,

but regretfully,

-you're all going to leave the process.

-Thank you.

Thank you very much.

-Well done.

-Well done.

Well done.

Well, a great bunch of youngsters, you know,

a great bunch of youngsters.

It is a shame that three had to go on this occasion, but...

I've been impressed with all three, I mean, they're just teenagers,

and they're already doing products like this, which is fantastic,

and to get 90,000 orders and still lose

is an incredible situation, really.

Yep. But the day's not over.

And as sad as it was losing those three youngsters there,

I've still got to make a decision about one of the others.

And of course, this is alien to us,

cos it will be the first time that somebody in the winning team

will have to leave the process.

PHONE RINGS

Can you send the three of them in, now, please?

Yes, Lord Sugar.

You can go through to the boardroom now.

Well,

ladies and gentleman, a tough one,

a tough one.

Three of your colleagues for the last seven weeks have gone now,

and you knew that before we finish today,

one of you will also be leaving the process.

Tough as it is,

may as well start off with this last task.

Interesting that the perception was

you felt that Zara did a great pitch,

and yet, strange, the airline - zero.

Very strange. Any ideas?

I honestly can say I have no idea.

In terms of me delivering the pitch,

I thought it was the same across the board.

Nick, you were watching, I don't know if that's fair to say...

To be honest with you, I thought she was terrific.

-They didn't like the taste.

-Oh, they're like James, then?

-They didn't like the taste of the product?

-Correct.

If I felt there was a flaw with any of the flavours,

I think that would have come out in the number of orders we got

from our clients overall.

The fact the flavours were really successful in other cases shows

it might be personal preference,

-they might have personally not liked them.

-Yeah.

Right, well. I know you won,

but if there was somebody who perhaps was the weakest link in the task,

who would you say it is?

For me, I would say that if I had to pick someone

who we could probably have done this task without,

that would have to be Haya.

I think the only reason

James thinks he could have done the task without me

is because he simply didn't give me a chance to push my ideas forward

or explain it. He didn't even give me a chance to pitch.

That's the only reason.

But I think I contributed quite well to this task,

as I've contributed to every task you gave us, Lord Sugar.

And if I was to ask you the same question?

I wouldn't say James contributed the least,

because he did contribute, but he was very decisive.

Sometimes he wouldn't listen to me.

-He would just ignore what I said.

-Could you have done this task without James present, do you think?

I think with Zara and myself, yes, we could have.

I completely disagree with that. The initial theme was my idea.

That's your theme song, isn't it?

Since you've been here from the first day - "I completely disagree."

I get a bit of stick about that in the house.

But the initial theme - to go for Mediterranean flavours -

I said that I wanted a healthy snack

and I came up with the name

which, OK, might not have been the airline's preference.

-It's not my preference either. It's not great.

-I came up with the slogan, I worked on the packaging.

-So the whole concept...

-James, you say you're a bit creative, you know.

La Popcorn, you can't call that creative, can you?

I don't call it creative,

but I think it was the best name that we had.

To be honest, Lord Sugar, this was one of the reasons why

I had wanted to be on the team that was going to be to do with this,

because I know I can work well with words when I'm given a bit of time.

-Did you come out with anything?

-Lots of slogans.

So who could you have done without on this task?

I think that Haya was the one who just contributed the least.

OK, moving away from this task now,

I've got to be thinking about the final

and I've got to kind of reflect back on the past seven weeks.

Would you like to run me through goods and bads?

Anybody want to start off? Haya? Go on, then.

I've learned to work in a team, I normally don't work in a team -

not in classrooms.

I like to be on myself, work as an individual,

but I've surprised myself.

I've learned to speak to people, I've learned to approach people.

I've always given every single task my all, I never took a backseat.

I always... I've learned that it's OK to take risks.

I've took your advice on board.

You told me to listen to people and stop being so stubborn

-and I've listened to everything you've told me.

-All right.

So, Zara, same question, really.

The ability to work in a team -

which you don't always get a lot in this setup at our age -

I've learned tremendously from.

I feel like I've exhibited so many different skills in different areas.

You know, it's felt like six years' worth of work experience

in seven weeks.

I've just gathered so much information,

I've just been like this huge sponge,

just gathering it all in, gaining expertise.

And in this task,

I pitched these three products - all three of them.

-Hmm.

-I'm confident that those were good pitches.

See, here's my observation, if you don't mind me saying.

I think I find you -

and how can I put this nicely -

somewhat aloof of dirtying one's hands.

In other words, you want to be at the forefront

of doing the pitch, doing the sale, talking about the strategy,

but when it gets down to the nitty-gritty of making the stuff,

I don't think that's your area, is it?

In terms of doing the nitty-gritty, not always being at the head of things,

I went and just made all the popcorn,

did the elbow-grease in a way,

of actually physically making this stuff.

I didn't quabble, I didn't sulk and feel,

"Oh, I'm not being put to better use."

I did 100% effort,

-in that when I was down there making that popcorn...

-Well, anyway...

Right.

So James is bursting there, because he knows I'm going to ask him the same question.

Well, I'll be the first to admit that on the first task

I was probably a bit of a disaster.

I was very forceful with ideas, which looking back,

I would never be like that again.

You said, "Be careful, I'm watching you." And I took that on board.

I think that ever since then

I've been a completely different candidate.

I've been able to buy products, I've been able to sell,

I've been an excellent project manager.

Throughout the process, I haven't been afraid to get stuck in

and give my ideas and my opinion.

I mean, in this last task,

it seemed to me that you've got this kind of...

dictatorial way of saying,

you know, "That's it." It's James' way, or no way.

I think in this task winning was more important than anything else

and if that came across that I was making all the decisions,

then I'll hold my hands up and apologise.

But what I won't apologise for

is the fact that because I did that, we ended up winning the task.

OK. Zara, why should I let you through to the final?

I honestly think you couldn't get a more sound investment.

It's all very well to say, "I'd like to do this and that," but I've already done this and that.

I've shown the initiative to go out there and get started.

There's absolutely no-one in this process

more determined than I am in whatever I make my business in.

Well, I feel very, very passionate about the process,

I feel very passionate about my future,

and for you to say that you've got more determination than me

makes absolutely no sense,

because we're all here, we've all been determined to get this far.

Well, James, why should I let you through to the final?

I think that throughout the whole process,

I've demonstrated excellent business skills,

whether that be in launching a product,

in negotiation, in selling.

And I've learned so much

and I want a place in the final more than absolutely anything.

I want to win this process and I think that throughout each stage

I've learned a bit more,

and I've also grown as an individual

-and as a businessman.

-And Haya?

Give me your reason why you should be in the final?

I am determined, Lord Sugar,

but there's more to just speaking and saying how determined you are,

to actually what you do.

I've been on this winning team six times, I've pitched, I've designed.

I'm not going to lie to you and say that I'm perfect

because I'm not.

But I really want this,

I haven't just come here to be in the final 12,

I've just come here to win this

and make you proud.

Well, as I said before, you've all made me proud, really, whatever the outcome is.

Because you've shown Britain what a great bunch of people you are.

Not only you, but the ones that were here beforehand.

It is a very tough decision that I've got to go through

and I'm got to try and summarise this

in the nicest possible way as I can,

because one of you is going to be disappointed.

Erm...

Haya, I have observed in the past few weeks

that you have listened to what I've said.

You do seem to be determined,

you do seem not to be afraid to take risks and all that stuff.

I haven't seen any creativity, quite frankly.

Erm...

James, it's James' way or no way.

I just wonder whether a leopard will change it's spots.

I don't know. You say you have.

And, well, Zara,

one of the most eloquent speakers I've come across in this boardroom.

My only concern is about whether you're going to

dirty your hands or not.

And, you know, that's where I'm struggling, really.

And so...

It's quite difficult for me,

on this occasion...

because it's such a tough, tough decision.

Three great people here.

Zara...

..you're through to the final.

Haya, as tough, determined,

not afraid to take a risk -

great attributes.

I'm really, really sorry to say this,

but I'm going to ask you to leave the process.

Don't ever give up on all of those things

that I've seen from you in the past seven weeks, they're fantastic.

-Thank you, Lord Sugar.

-OK.

A very difficult decision there, James.

One that I hope I am not sorry for. OK?

I take you on your word that you've learned and...

Well, you're both in the final.

And I'll be in touch with you shortly

to let you know what that's all about,

-because you're going to be up against each other, OK?

-Yep.

Back to the house. BOTH: Thank you, Lord Sugar.

Sweetheart, are you OK?

Unlucky.

You know, the next person that has got bad things to say about young people,

they need to think twice when they see the calibre of the people that have come through this boardroom

- particularly these last three.

It was one of the most toughest decisions I had to make, really.

Such decent kids.

Yeah, I mean, erm...

James, I mean, he kind of asserted his authority.

He understood that he was going to make decisions

and he said, "I'm going to win."

Zara obviously made some great, great pitches.

She was breathtakingly good.

Yeah.

I'm feeling very proud of myself, because I've reached the semi-finals.

I think I've achieved more in these seven weeks than my 17 years.

I'm just going to take away everything

that I've learned from this process.

-What a day.

-What a day.

What a good semi-final.

Yeah. Phew!

That was the most stressful boardroom ever.

As pleased as I am for you, James, you are now my competition.

I have to keep reminding myself of that.

In the fight to become Lord Sugar's Young Apprentice,

two candidates remain.

Next time - the electronic frontier.

Your task is to produce a video game.

-I never play games.

-Featuring favourite characters.

I don't think it'd get people talking.

-It's a bit dull.

-Mahamed, I think it actually is going to work.

-I'm going to give it to you straight.

-I don't agree with that.

And the fight to the finish.

I bring to you a revolutionary online game.

As you'll probably have guessed, I'm very passionate about it.

You are the winner of the Young Apprentice.

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